Ecommerce

  • Most Topular Stories

  • Top 5 Best Practices for Ad Viewability

    eCommerceCircle
    Lindsay Romanelli
    22 Dec 2014 | 9:04 am
    Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable- on screen. And as advertisers shift to paying for viewable instead served impressions, it’s important to understand what factors affect ad viewability. One surprising finding: Above the fold does not always mean viewable. Via thinkwithGoogle
  • Google to Add Mobile Carrier Hat to Its Collection

    E-Commerce Times
    Richard Adhikari
    23 Jan 2015 | 2:18 pm
    Google reportedly is planning to set up shop as an MVNO, purchasing bandwidth from Sprint and T-Mobile in order to offer its own wireless service. Details are sparse, but Sprint is said to be putting a volume trigger into its contract that would allow for renegotiation if Google's customer volume should exceed a predefined number. A Google team led by Nick Fox reportedly has been working on the project, code-named "Nova," for more than a year, and some employees already have tested the wireless network.
  • 14 Questions Before You Launch an Ecommerce Site

    Practical Ecommerce » Articles
    Armando Roggio
    23 Jan 2015 | 6:29 am
    An Australian entrepreneur recently earned more than $20,000 in online sales in just four days, only to stop taking orders and sell the business. Ultimately, ...
  • Choosing the Right Startup Business Partner

    E-Commerce Law
    Jonathan Frieden
    30 Dec 2014 | 8:10 am
    My second article on The Rouse, Choosing the Right Startup Business Partner, was published earlier this month.  Please free free to let me know what you think of the article or to suggest topics for future columns. Happy New Year!
  • The Real Reason People Aren't Buying From You

    Shopify Blog - Company
    Tommy Walker
    22 Jan 2015 | 7:24 am
    Lately, I’ve become obsessed with re-collecting nostalgia from my childhood. Just the other day, I spent 3+ hours adding my old Nintendo games to wishlist on LukieGames.com. I’ve already committed mentally to spending a lot of money with this site, and I couldn’t be happier. Here’s the full wishlist, on the off chance you’re curious what my favorite Nes games were I’m sharing this with you for 3 reasons: It’s extremely rare I spend 3 hours dedicated to a hobby. Before the other day, I had never even heard of LukieGames. Because I’m in the ecommerce marketing space, I am…
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    E-Commerce Times

  • Google to Add Mobile Carrier Hat to Its Collection

    Richard Adhikari
    23 Jan 2015 | 2:18 pm
    Google reportedly is planning to set up shop as an MVNO, purchasing bandwidth from Sprint and T-Mobile in order to offer its own wireless service. Details are sparse, but Sprint is said to be putting a volume trigger into its contract that would allow for renegotiation if Google's customer volume should exceed a predefined number. A Google team led by Nick Fox reportedly has been working on the project, code-named "Nova," for more than a year, and some employees already have tested the wireless network.
  • White House Jump-Starts Cybersecurity Protection Programs

    John K. Higgins
    23 Jan 2015 | 6:46 am
    As members of the U.S. Congress started to prepare for the upcoming legislative session, President Obama lost little time in putting cybersecurity near the top of a to-do list for lawmakers. During a visit to the federal National Cybersecurity Communications Integration Center, Obama called for additional legislation to improve information technology protection. Speaking to NCCIC staff last week, Obama said that "protecting our digital infrastructure is a national security priority and a national economic priority."
  • Chen Calls on Congress to Mandate BlackBerry Apps

    John P. Mello Jr.
    22 Jan 2015 | 4:25 pm
    BlackBerry CEO John Chen set off a barrage of online chatter Wednesday when he proposed that any rules the U.S. adopts to preserve Net neutrality also should guarantee application neutrality. Chen made the proposal in a letter to the chairmen and ranking members of two U.S. congressional panels and posted an adapted version on the company's blog. Both the FCC and Congress currently are considering ways to address Net neutrality -- the idea that service providers must treat all traffic on the Internet equally.
  • FreedomPop's $5 WiFi Plan Whittles Wireless Bills

    Richard Adhikari
    22 Jan 2015 | 12:28 pm
    FreedomPop on Wednesday announced a new plan that provides Android smartphone users with access to 10 million WiFi hotspots across the U.S. for $5 a month. That sum will give any smartphone or tablet -- regardless of any carrier service it might have -- unlimited talk, text and data on FreedomPop's WiFi hotspot network. Users will have to download FreedomPop's Android app. An iOS version will be unveiled later, but the company apparently has no plans to offer a Windows Phone version.
  • AT&T's Iusacell Deal Could Change Mexico

    Jeff Kagan
    22 Jan 2015 | 6:34 am
    AT&T recently completed its acquisition of Mexico wireless carrier Iusacell -- so what does that mean for the future of AT&T? The growth potential is enormous, if this is done right. The first step is over. AT&T has closed the acquisition. It was one of the quickest deals ever, taking roughly two months from start to finish. The second step is also complete, with AT&T's Thaddeus Arroyo being promoted to CEO of Iusacell. There will be many more steps ahead as these two companies start to weave their intricate web for growth.
 
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    E-Commerce Law

  • Choosing the Right Startup Business Partner

    Jonathan Frieden
    30 Dec 2014 | 8:10 am
    My second article on The Rouse, Choosing the Right Startup Business Partner, was published earlier this month.  Please free free to let me know what you think of the article or to suggest topics for future columns. Happy New Year!
  • Is an Internet Contract Enforceable?

    Jonathan Frieden
    8 Dec 2014 | 9:51 am
    I recently became a monthly-contributor for The Rouse, an online business magazine for entrepreneurs and emerging businesses. My first article ("Is an Internet Contract Enforceable?") was published last month and my next article should be published sometime next week. If you have an article idea or topic you'd like me to cover, let me know.
  • This Week in Law, Episode #280

    Jonathan Frieden
    27 Oct 2014 | 6:20 am
    Last Friday, I had the pleasure of appearing on Episode 280 of This Week in Law with host Denise Howell and fellow guests Lindsey Rogers Cook, a data report for US News & World Report, and Professor Greg Vetter, of the University of Houston Law Center.  You can view the podcast below or download it from iTunes.   One of the episode's "Resources of the Week" was my seven-part series on the essential elements of effective Terms of Use or Terms of Service.  You can find more information about the topics we discussed here. It was great to be back on the show (I previously appeared on…
  • Today at 2 p.m. Eastern Time - This Week in Law, Episode # 280

    Jonathan Frieden
    24 Oct 2014 | 8:33 am
    Today, I will be returning as a guest on This Week in Law . The show streams live  at http://live.twit.tv/ from 2:00 p.m. to 3:15 p.m. ET and will be produced as a podcast thereafter.The show is hosted by Denise Howell and Evan Brown.  I'll be appearing with Lindsey Rogers Cook, a data report for US News & World Report, and Professor Greg Vetter, of the University of Houston Law Center. You can find our possible discussion topics here.
  • 7 Key Elements of Effective Terms of Use: Amendment

    Jonathan Frieden
    23 Oct 2014 | 8:40 am
    In earlier posts in this series, we discussed the first six oessential elements of website Terms of Use or Terms of Service (TOS), a website operator's contract with its website users.  The next and final key element of such contracts is: 7.  Amendment.  A website operator must have the ability to amend Terms of Use to accomodate changes in the law and business.  However, such amendments - like the original Terms of Use - must be supported by the assent of the website user. Mutual assent is the foundation of every express contract and amendment, whether it is formed offline or online.
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    Shopify Blog - Company

  • The Real Reason People Aren't Buying From You

    Tommy Walker
    22 Jan 2015 | 7:24 am
    Lately, I’ve become obsessed with re-collecting nostalgia from my childhood. Just the other day, I spent 3+ hours adding my old Nintendo games to wishlist on LukieGames.com. I’ve already committed mentally to spending a lot of money with this site, and I couldn’t be happier. Here’s the full wishlist, on the off chance you’re curious what my favorite Nes games were I’m sharing this with you for 3 reasons: It’s extremely rare I spend 3 hours dedicated to a hobby. Before the other day, I had never even heard of LukieGames. Because I’m in the ecommerce marketing space, I am…
  • 3 Ecommerce Trends You Need to Know for a Profitable 2015

    Mark Macdonald
    21 Jan 2015 | 7:27 am
    Yesterday we published our annual Year in Review. It’s a look back at the state of the commerce industry and the growth of the Shopify ecosystem and platform. Because Shopify now powers 140,000+ businesses, this data provides good insight into where ecommerce trends as a whole appear to be headed, and can help you prepare for 2015 and beyond. 1. One third of ecommerce sales are now happening on mobile devices One of the major revelations was that in 2014, ⅓ of ecommerce orders were coming from a mobile device rather than a computer. (Click to tweet) This is up from 23% the year prior, and…
  • A 5-Step Plan to Updating and Optimizing Your Online Store

    Richard Lazazzera
    20 Jan 2015 | 7:27 am
    Many times with the day-to-day hustle of running your online business, you end up cutting corners. Compounded over months (or years), things like outdated information, unoptimized product pages, missing SEO meta data and old (still active) coupon codes becomes serious problems causing lost traffic, revenue and sales opportunities. Much like an annual physical checkup with your doctor, an online store checkup is meant to address these deficiencies as well as identify other potential issues before they become a problem.  In this post, you’re going to learn an easy 5-step plan to get your…
  • 5 Brand Strategies to Uniquely Position Your Ecommerce Business Above the Competition

    Tucker Schreiber
    15 Jan 2015 | 8:38 am
    You need something to help a runny nose, so you ask someone to pass you the Kleenex.  Why? Because of an extremely effective brand strategy. And yes, that’s actually the brand name and not the name of the product they sell. With brand loyalty on the decline for the third straight year, building a strong customer base is more important than ever before. The Internet has turned people into savvy online shoppers, and the power has shifted from business to consumer.  Often, shoppers bypass the idea of brand loyalty if the product is available at a lower price somewhere else. So how can you…
  • The Real "Secret" to Launching a Successful Store to Thousands of Excited Customers

    Tommy Walker
    14 Jan 2015 | 8:42 am
    The majority of online stores fold because they’re unable to drive traffic. For many starting ecommerce founders, there’s a near single-minded focus when starting a store that is almost entirely dedicated to finding and showcasing the right products. The great ecommerce myth is that having the right products, a beautiful site design and stunning product photography is all that’s necessary to get people to pull out their credit card and buy. Now, to a certain extent this could be true, IF you’re launching your site to a group of people who are interested in what you’re doing in the…
 
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    Get Elastic Ecommerce Blog

  • The State of Digital Marketing in 2015 [Infographic]

    Linda Bustos
    23 Jan 2015 | 12:04 am
    This week’s infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights.Tweetables80% of Internet users own a smartphone Tweet this37% of consumers use game consoles to surf the Web Tweet this34% of consumers use a smart TV, and 9% a smart watch to surf the Web Tweet thisTablet and Kindle Fire add-to-cart rates are comparable to desktop Tweet this50% of marketers report they have no defined digital strategy Tweet thisMarketers report SEO is the top rated digital channel for 2015 Tweet…
  • The Head to Toe View of the Customer

    Linda Bustos
    22 Jan 2015 | 12:04 am
    We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in one-to-one marketing. How are retailers using face and foot recognition to optimize operations? And how does this tie back into digital?The ‘thousand foot’ view of the customerA 29-year old Master’s student at University College London believes assumptions about gender and demographic segments can be made based on…
  • 3 Beacon Trends to Watch in 2015

    Linda Bustos
    19 Jan 2015 | 12:05 am
    Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. And beacons are one of the ways to play in the phygital age of retail.What are some of the retail beacon trends to watch this year?Passive BeaconsMobileShopTalk’s Beaconing by Request Enters the Market outlines 3 different types of beaconing: active…
  • How Retailers Can Meet Omnichannel Expectations [Infographic]

    Linda Bustos
    16 Jan 2015 | 12:04 am
    Are you ready to get phygital?The term means what you think, phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and are actively researching, showrooming and discovering brands and products through social and mobile search. This week’s infographic by DisplayData highlights consumer beliefs about retailers phygital expectations (via SmartInsights).Click to enlarge infographicTweetables42% of US and 46% of UK consumers think retailers offer different prices online and offline Tweet this47% of US and 48% of UK consumers think retailers…
  • Contextual Email Marketing: The Age of the Real-Time Inbox

    Linda Bustos
    14 Jan 2015 | 1:50 am
    Time limited coupon codes, promoted deals of the day, loyalty program events, new product launches – these are staples in retail email campaigns.But email response is strongly determined by relevance, and there’s no better way to become irrelevant than for content and offers to expire before an email is read.Your own list behavior may vary, but you likely don’t have 100% open rate within 24-72 hours. For example, Hubspot analyzed 6.4 million emails and found only 50% were opened within the first 24 hours. 80% of emails were opened within 12 days.When email marketing…
 
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    eMarketer Articles and Newsroom Posts

  • Article: Dell Shares Best Practices in Native Advertising

    22 Jan 2015 | 8:01 pm
    Dell has run several native advertising campaigns on publisher sites, including The New York Times and Forbes, and has found that engagement with the content differs from site to site. Stephanie Losee, managing editor at Dell, spoke with eMarketer about native advertising and what role video plays in the overall marketing mix.
  • Article: In France, Multichannel Shopping Habits Affect Small Retailers, Too

    22 Jan 2015 | 8:01 pm
    Multichannel shopping is the new normal in France. Nine in 10 web users in the country check out products online before buying in-store. However, few local retailers cater to multichannel shoppers.
  • Article: How College Students Connect (or Don't) with Brands

    22 Jan 2015 | 8:01 pm
    Amid their interest in millennials, marketers look to the 19 million-plus US college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come. A new eMarketer report investigates college students' preferences for engaging with brands.
  • Article: Mobile Apps and Sites May Actually Work Together

    22 Jan 2015 | 8:01 pm
    Despite reports that time spent with mobile internet skews heavily toward apps, smartphone users are most likely to say they spend an even amount of time with both apps and mobile sites. So why the difference? Recent research points to in-app browsing as one reason, with mobile apps acting as a "portal" to web articles.
  • Article: In Latin America, Brazil Takes Top Spot for Total Tablet Users

    22 Jan 2015 | 8:01 pm
    Brazil is home to over one in three tablet users in Latin America, eMarketer estimates. The nearly 35 million people expected to use tablets in Brazil this year puts penetration at just 30.5% of internet users, below Mexico's 35.2%. As a share of the total population, Brazil also trails Mexico but by a smaller margin, at 17.0% vs. 18.8%.
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    Practical Ecommerce » Columns

  • The benefits of free product samples

    elizabeth ball
    22 Jan 2015 | 2:50 pm
    Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products can grab the attention of shoppers. ...
  • Disaster planning for small businesses necessary?

    Richard Stubbings
    9 Jan 2015 | 4:00 am
    I have frequently heard that disaster planning and risk assessment are for the large businesses, and that they are a needless administrative task for small ...
  • Achieving a work-life balance

    Erica Tevis
    7 Jan 2015 | 9:14 pm
    Resolutions made in a new year are frequently discarded by the end of January. But a few years ago, when I was burnt out of ...
  • The end of automated Amazon repricing?

    Richard Stubbings
    15 Dec 2014 | 6:04 am
    We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created ...
  • The value of focus, within Theory of Constraints

    David Sasson
    12 Dec 2014 | 10:28 am
    By pulling together ideas from a few different management paradigms, I’ve developed a methodology to drive growth for my ecommerce company by setting up a ...
 
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    BIA/Kelsey - Local Media Watch

  • Smaller SMBs Show Distinctive Behaviors in Latest Local Commerce Monitor Survey

    Steve Marshall
    23 Jan 2015 | 1:18 pm
    One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications for traditional media sellers as well as pure plays trying to find the right go to market strategy to reach smaller spenders at scale. LCM tracks low-spending and high-spending SMBs separately. We call the low-spending SMBs “Core SMBs”, and define them as those spending less than $25,000 annually on advertising and promotion. In Wave 18, we saw a…
  • YP Launches Cross-Device Retargeting

    Charles Laughlin
    22 Jan 2015 | 1:00 pm
    We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That’s the cross-device retargeting challenge, and YP has entered the game with a new product, aptly named Cross Device Retargeting, that helps brands do just that. According to comscore data from a survey that YP commissioned, 73 percent of YP searchers switch devices to complete local business searches. YP is working with Tapad to power Cross Device Retargeting, which enables advertisers to…
  • Conference Roundtable: The State of Mobile Payments

    Mike Boland
    22 Jan 2015 | 7:16 am
    Mobile payments won’t take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber. That’s where mobile payments’ physical barriers (i.e. point of sale compatibility) don’t exist. Think of it like in-app payments but for local services fulfilled offline — everything from walking your dog to getting a ride somewhere. Apple Pay could unleash this already quickly developing area by creating a single point of entry for payment authentication. That…
  • On Demand Home Services Rev Up: HomeAdvisor, Serviz Weigh In

    Peter Krasilovsky
    21 Jan 2015 | 4:25 pm
    A sea change in home repair habits is occurring, as consumer segments begin to shift from Do It Yourself to Do it For Me models where people are seeking professionals to do everything from changing light bulbs to building decks. As Home Depot Silicon Valley head Anthony Roddio noted at our ILM 2014 event in December, “The market is ripe but no one is there yet.” To date, Angie’s List and HomeAdvisor (formerly ServiceMagic) have been the ones to beat in the home repair online marketplace. But relative newcomers such as Home Depot (Red Beacon), Pro.com, Handy, HomeJoy, Serviz…
  • How Profitable is Your Digital Media Business?

    Rick Ducey
    21 Jan 2015 | 2:14 pm
    Ever get that “grass is greener” feeling that your digital media competitors may have a leg up on you in how their organize and run their advertising operations? Here’s a chance to find out how you compare. Operative is running an online survey of publishers with partners MediaPost and Digital Context Next (formerly the Online Publishers Association) to get at questions around the profitability and efficiency of their digital media business. Participants in the survey will receive a free copy of the research report on February 25, 2015. The survey questions explore…
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    Ecommerce Partners Blog

  • Impressions of NRF Retail’s BIG Show 2015 – NY

    Vince Corbo
    13 Jan 2015 | 3:45 pm
    Upon entering the Javits Center, I was immediately hit by the energy of retailers and vendors alike, as they scrambled to prepare for the immense event that is the NRF Retail’s BIG Show. (The jitters of anticipation were nearly as palpable as the waves of Wi-Fi, on which all of us tech junkies thrived throughout the course of the expo.) The volume of new technology and concepts on display at the expo was absolutely inspiring. To me, it exemplified the fact that the retail sector is back on track and the economy is recovering. If you are in the e-tail space, the BIG Show was the place to…
  • Using Email Marketing to Win-Back Customers

    Nicole Panzica
    7 Jan 2015 | 10:58 am
    Marketers dedicate billions of dollars each year to drive traffic to their websites and are projected to nearly double these budgets by 2018.1 However, these ever-growing Internet ad budgets will not result in sustainable business growth if they are focused solely on driving new traffic. It is far more cost-effective for online businesses to prioritize marketing efforts that win-back customers. Increasing customer retention takes hard work, but there are two primary stages: acquiring customer email addresses and simply sending more emails per email address. Email acquisition requires its…
  • Self-Diagnose: Can a Check-Out Form Change Increase Conversions by 1,742%?

    Nicole Panzica
    2 Dec 2014 | 9:03 am
    Zoom in on the original and new versions of a check-out form used by an ECommerce Partners client, and then test your ecommerce intuition by guessing the truth. Original Check-Out Form                       New Check-Out Form   The new check-out page increased conversions by 1,742%. True False The Correct Answer: False! but …  The new check-out page increased conversions by 159%. What could that kind of sales lift do for your business? The Background ECommerce Partners updated this client’s check-out process by separating its product review and contact details…
  • Upgrade Your Mobile Strategy This Movember

    Nicole Panzica
    17 Nov 2014 | 10:30 pm
    “Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has even spread south … with many men growing extra long beards in November, too. While several members of the ECommerce Partners team are participating in Movember festivities – namely,…
  • How to Use Google Analytics Data to Boost Sales

    Asi Erenberg
    10 Nov 2014 | 1:51 pm
    Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white hat SEO tactics, Google Analytics can be the source of all your ecommerce solutions. No matter what industry you are competing in, Google Analytics is a vital tool to understanding and interpreting the vast stores of data to which…
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    Blue Acorn

  • 2014 in Review

    Bethany Kelley
    31 Dec 2014 | 11:30 am
    As 2014 comes to a close, we can’t help but look back at everything we accomplished. It was a great year for Blue Acorn – in 2014 we moved into our first custom-built office, we were named to the Inc. 5000 for the second year in a row, and our team grew by 44%. Since celebrating is one of our core values, we found many reasons to do so along the way. Check out some of our highlights by numbers:
  • Blue Acorn Launches First-ever Fitting Room Integration

    Bethany Kelley
    17 Dec 2014 | 7:07 am
    Today, Blue Acorn announced the launch of its first-ever fitting room integration for Rebecca Minkoff, an industry leader in accessible luxury handbags, accessories, footwear and apparel. The integration comes at the same time as Rebecca Minkoff’s new responsive eCommerce site, which Blue Acorn built on Magento Enterprise Edition 1.14, the most recent edition of the enterprise-grade eCommerce platform. To better understand how and why anyone would integrate an eCommerce site with a fitting room, it helps to understand the incredibly futuristic nature of Rebecca Minkoff’s fitting rooms. On…
  • Blue Acorn Brings Google’s Enhanced Ecommerce to the Magento Masses

    Justin Poole
    5 Nov 2014 | 6:37 am
    When Google released Universal Analytics in beta last year, we were impressed, but not surprised. Google stays ahead of the curve, and we knew the ability to track visitors across multiple devices would soon become the standard. As expected, they did it first, and they did it well. However, when they announced Enhanced Ecommerce earlier this year, we began looking at the godfather of analytics in a whole new light. Click HERE to view this extension on Magento Connect. Enhanced Ecommerce – in our eyes – represents Google’s strongest commitment to eCommerce analytics to date.
  • Blue Acorn Launches New Website for Curtain Call

    Bethany Kelley
    3 Nov 2014 | 5:19 am
    This week, Blue Acorn announced the launch of a new website for Curtain Call, a premiere supplier of dance recital apparel, owned by Perform Group, LLC, the industry leader in gymnastics and dance apparel. The new site is built on Magento Enterprise Edition 1.14. Perform Group selected Blue Acorn to upgrade their family of websites from an outdated proprietary platform to provide their customers (primarily dance studio owners) with a streamlined shopping experience. The unique requirements gave Blue Acorn the opportunity to integrate several custom modules. “Selecting Blue Acorn as our…
  • Meet Blue Acorn at Fashion Digital New York

    Justin Poole
    15 Oct 2014 | 6:53 am
    Blue Acorn is proud to be sponsoring this year’s Fashion Digital New York, October 20-21, and will be actively involved in both days of workshops and discussions surrounding eCommerce strategies and solutions for the fashion retail industry. The workshops on Day 1 will take place in the Digital Sandbox at 55 Broad Street. We’re excited to join our client, Rebecca Minkoff, for “Rethinking Mobile Engagement with Responsive Web Design” at 11:25 a.m. in Room B. Rebecca Minkoff’s SVP of eCommerce, Emily Culp, will join Blue Acorn’s Founder & CEO, Kevin Eichelberger, and eBay…
 
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    Dynamic Pricing Strategies

  • Become King of the Jungle with the WiseGuy’s Guide to Amazon

    Arie Shpanya
    23 Jan 2015 | 9:32 am
    Unless you’ve been living under a rock the past decade, you know that the Amazon marketplace is a big deal. Revolutionizing the way people shop for books, dvds, or almost anything for that matter, Amazon has been making headlines since it was created in 1994. Today it makes up 20% of all ecommerce, giving retailers a greater reach than they could dream of. Retailers want to get in on this Amazon action. The only problem? It’s an extremely crowded market full of big box and independent retailers. Unless you’re selling an extremely unique product, getting noticed on Amazon can be…
  • Keep Your Brand Strong with Effective Pricing

    Brian Smyth
    22 Jan 2015 | 9:40 am
    What good is a business without a strong brand? A brand is what helps you define your business in the eyes of a consumer. Without strong brand identity, your business has no foundation, or character. Building a brand can be one of the most exciting parts about running a business, and one of the most useful. Often your brand positioning defines price, and since 84% of consumers cite price as the largest influence on purchase, you could say it’s a pretty valuable aspect to running your business. But why? Why isn’t price based on something more objective, like quality? Well often times…
  • What’s Better for Conversions: Discounts or Free Shipping?

    Min-Jee Hwang
    16 Jan 2015 | 10:00 am
    As an online retailer, you want to accomplish two main things: You want to make money, and you want to make your customers happy. Of course there are other minor aspects to how you run your business, but ultimately those are probably your main two goals. So how do you do it all? Well, there are two ways where you kill two birds with one stone: online discounts, and free shipping. You’re a consumer as much as a business owner, so you know why these can make customers happy. You’re saving them money, and you’re adding value to their orders. Unfortunately, using both is ultimately going to…
  • The 3 Best Ways to Yield Super High Conversion Rates

    Angelica Valentine
    15 Jan 2015 | 11:23 am
    Today’s guest post is by Jonathan Poston, President of Yiveo.com. Simply put: advertising works. Under the spell of the Pied Piper’s tune, droves of customers float along toward a final destination, usually to shop at a store, attend an event, or stop by to enjoy a special service. But, could you imagine the most amazing promotional campaign driving thousands of people—let’s say to the “event of the decade”—but when everyone arrived at the address they were in the middle of Times Square unsure of where to focus their attention? That’s what many companies do every day without…
  • Price Matching Policies: Keeping up with Online Retail

    Arie Shpanya
    14 Jan 2015 | 10:00 am
    Rudolph, Frosty, and the rest of the holiday gang have hung up their jackets for a well-deserved 10-month long vacation. Meanwhile, the rest of the world is enjoying the gifts they received from Christmas, Hanukkah, or whatever holiday they celebrate. It was a great holiday season, for customers and online retailers alike. The growth of ecommerce has been revolutionizing retail as we know it. Brick and mortar retailers once dominated the market, but the popularity of ecommerce has given more power to online sellers and marketplaces, leading to many big box retailers venturing into the online…
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    Sitecore Commerce Server Blog

  • Sitecore Commerce 8 is Now Available for Download!

    Ryan Donovan [Sitecore]
    15 Jan 2015 | 4:03 pm
    Sitecore is pleased to announce the launch of the Sitecore Commerce 8 family of products , available in our new developer portal at http://dev.sitecore.net/ . Sitecore Commerce 8 powered by Microsoft Dynamics® Announced earlier this week, at the National...(read more)
  • Sitecore Commerce 7.5 now available!

    Ryan Donovan [Sitecore]
    28 Oct 2014 | 12:39 pm
    Sitecore Commerce 7.5 is now available immediately from the Sitecore Developer Network. Building upon the strong foundation set with 7.2, Sitecore Commerce 7.5 adds: Support for Sitecore Experience Platform 7.5, including leveraging the Experience Database...(read more)
  • Sitecore Commerce 7.2 Performance Whitepaper now available!

    Ryan Donovan [Sitecore]
    26 Sep 2014 | 12:23 pm
    We have just completed and posted on the Sitecore Developer Network the Sitecore Commerce 7.2, powered by Commerce Server Performance Whitepaper. With extensive testing conducted using Azure Infrastructure-as-a-Service technologies, this guide will help...(read more)
  • Sitecore Commerce at Symposium Europe Barcelona 2014

    Ryan Donovan [Sitecore]
    15 Sep 2014 | 4:07 am
    Greetings from Barcelona! We wanted to provide an overview of the Sitecore Commerce coverage at Symposium Europe 2014: PROT1D – Content + Digital Marketing + Commerce = The Total brand buying experience When: Tuesday, September 16th at 17:30-18:30 in...(read more)
  • Sitecore Commerce at Symposium Las Vegas 2014

    Ryan Donovan [Sitecore]
    3 Sep 2014 | 5:12 pm
    We wanted to highlight some of the great content that is commerce-related at Sitecore Symposium Las Vegas next week: PROT2A Content + Digital Marketing + Commerce = The Total Brand Buying Experience o When: Tuesday, September 9, 2014 at 11:30 AM-12:30...(read more)
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    Retail, in the eyes of the everyday customer

  • Correlation Does Not Imply Causation

    betterretail
    19 Jan 2015 | 2:42 am
    Humans are evolutionarily predisposed to see patterns, we confuse coincidence with correlation and correlation with causality.Always keep this in mind when studying your analytics data. Fun example— pirates cause global warming:
  • VIP Priority Processing

    betterretail
    12 Jan 2015 | 2:36 am
    Noticed something new and am not sure if it’s a bad idea or a brilliant one.On sprinklerwarehouse.com when you add an item to cart, and start checkout process, this popup appears— At one level it feels brilliant because $2.95 is a small enough fee but at the same time I feel it may end up annoying anyone who doesn’t want to take the offer.What do you think?
  • Small Tweaks Are Amazingly Powerful

    betterretail
    5 Jan 2015 | 2:07 am
    Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message— Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This is an important detail.
  • Reducing Checkout Friction on Mobile Devices

    betterretail
    29 Dec 2014 | 2:38 am
    Came across this really interesting article by Baymard Institute with examples of mobile sites where form fields (think checkout pages) weren’t configured properly with keyboard ‘type’.Do your site checkout pages make any of these mistakes (see notes below screenshots)? At HP.com, ‘str’ is auto-(in)corrected to ‘ate’ because they haven’t disabled auto-correction.  Lesson— Disable autocorrect for address form fields.  Better still disable autocorrect for all checkout form fields. At Cabela’s, the e-mail keyboard isn’t invoked despite…
  • Now I Want It

    betterretail
    22 Dec 2014 | 2:02 am
    I wasn’t super interested in this item.But seeing this … … increased my interest level 10%. Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.
 
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    eBusiness Strategy

  • eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

    Zia Daniell Wigder
    15 Jan 2015 | 11:16 am
    Latin America remains solidly on the radar of eCommerce leaders taking their brands global--at the same time, local players are rolling out sophisticated offerings of their own to compete with the growing number of international players in the region. Which trends will propel eCommerce forward and how big will these markets be in five years? Our newly published forecast addresses both topics for the three largest markets in Latin America: Brazil, Mexico and Argentina. We find that: Young, increasingly digital shoppers are driving eCommerce across the region... The markets of Latin America…
  • Announcing Forrester’s 2015 B2C Commerce Suites Wave

    Peter Sheldon
    14 Jan 2015 | 9:01 am
    Over the past 3 days some 30,000 retail attendees from across the globe gathered in New York's Javits Center for the annual National Retail Federation Big Show. This year there was a visible increase in both the number of commerce technology vendors exhibiting and the size of their respective booths. For the eBusiness, omni-channel, merchandising, digital and business technology teams in attendance, 2015 will represent another year of robust investment in commerce suite technology. However, retailers face a daunting task differentiating between the vendors in what is an increasingly mature…
  • Your 2015 Mobile Insurance Resolution? Align Your Mobile Insurance Strategic Plan With Changing Market Realities

    Ellen Carney
    14 Jan 2015 | 7:22 am
    Like most of us, you probably made a few resolutions you're hoping to keep in 2015--eating better, exercising regularly, and reading more. Why not add one more resolution that will help you, your company and more importantly, your customers and agents? Keep your mobile insurance strategy current with new technology; customer, employee, and partner expectations; and pressures that are coming from competitors and more importantly, non-insurance competitors. Because one thing's for sure--the pace of change in mobile and insurance is crazy, as evidenced by all the new examples of mobile insurance…
  • Is Google Buying CoverHound? The Curious Case Of The California Insurance License

    Ellen Carney
    7 Jan 2015 | 5:55 pm
    It's one of the worst-kept--and surely most disruptive--secrets in the US insurance market. Soon, Google could be piloting its Google Compare auto insurance comparison shopping site in the US, following the lead of its 2012 Google Compare UK site roll out. But the launch of Google Compare in the US apparently hasn't been easy. Even though insurers have been mentioning Google overtures to participate on the comparison site to me for more than two years now, the Google Compare US site launch keeps getting pushed back. As late as last month the site was expected to launch in California, to be…
  • Marketing And Site Features In Brazil’s eCommerce Market

    Zia Daniell Wigder
    7 Jan 2015 | 4:03 am
    We just published our third and final report in the Retail eCommerce in Brazil series. We tackled key performance indicators in our first report and team headcount and priorities in our second--our third report looks at the marketing tactics employed by online retailers in Brazil and the site features they're embracing. All three reports summarize the findings of a survey we fielded of 300+ online retailers in Brazil together with partner e-Commerce Brasil. In the report, we find that: Online retailers continue to rely heavily on core marketing tactics. Despite the bevvy of new and emerging…
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    The Bigcommerce Blog

  • Top Ecommerce News You Need to Know; Highlights from the State of the Union, LVMH, the Super Bowl

    Tracey Wallace
    23 Jan 2015 | 10:19 am
    Happy Friday, everyone! Between deflategate and the State of the Union address, it’s likely you missed some of the most relevant ecommerce news this week. Not to worry, though. We’ve gathered up the most important information you need to know including how Obama’s speech on Tuesday night affects small businesses, how mobile-local ecommerce is already turning a profit for startups, why LVMH is finally testing the ecommerce waters and how your business can get in on the Super Bowl action, without the big price tag. Obama Calls for Simplifying Tax for Small Businesses The jury seems to…
  • 11 Need to Know Ecommerce Metrics to Scale Like the Big Box Retailers

    Tracey Wallace
    22 Jan 2015 | 1:30 am
    Most successful business owners can, with confidence, answer the question “How well is my business doing?” Better yet, they can back up their answer with sufficient data. After all, only when you can answer this question with data-backed clarity will you know where your online store stands today and what to do tomorrow to scale to even greater success. In other words, today’s data-driven decision making is beaconed more by hard facts than gut reactions –– and that’s a good thing. In fact, maintaining such practices has long been known to produce high ROI for the likes of Amazon,…
  • Small Business Boot Camp: 3 Ways to Source Products When Selling Online

    Katey Ferenzi
    21 Jan 2015 | 9:06 am
    This is the second installment of the #SellMore Small Business Boot Camp series. In part one, we discussed how to find a product niche. This week, we’ll be covering various ways to source your product. Congrats, you’ve gotten through the pivotal first step of starting an online store – selecting the perfect product or service to sell. Now on to step two: sourcing your product. Deciding how you will source your product or service will be the jumping off point for tasks like conducting research, determining topics like scalability and the nitty gritty must-do’s like crunching the…
  • Players, Payments and Pricing: What You Need to Know Before Choosing a Payments Provider

    Chase Jones
    20 Jan 2015 | 9:14 am
    We’re not going to sugar-coat it: choosing the right payment processing for your business might be the toughest thing you encounter when setting up shop. To help make the decision process easier, and lead you down the path of making an informed and educated decision, you’ll need to get caught up on the three Ps of payment processing: players, payments and pricing. Payment Provider Players There are three main players when it comes to processing credit and debit card transactions — whether you sell online or in person. On one end is you, the business owner/merchant. On the other end is…
  • A Step-by-Step Guide to Financing Options for Your Small Business, Part One

    David Haber
    19 Jan 2015 | 10:21 am
    Every day, we talk to entrepreneurs who are excited about growing their companies, but unsure if taking out a loan is the right decision for their business. As entrepreneurs and former investors ourselves, we understand the right path is not always obvious. In this two-part series, we’ll provide a simplified framework for how to think about raising the necessary capital to grow your company. In this first post, we’ll provide more information on debt financing and a three-part framework for how to determine whether a loan is the appropriate tool to accelerate your business’ growth. In…
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    3dcart's Ecommerce Blog

  • January’s Featured Partner: 4-Tell

    Jimmy Rodriguez
    22 Jan 2015 | 11:11 am
    3dcart currently partners with over 200 ecommerce companies, and constantly adding new ones. These partnerships allow online merchants to expand the 3dcart functionality to specific business needs. Each month 3dcart highlights a featured partner. For the month of January, the Featured Partner is 4-Tell. Our team interviewed Wendi Makuch, 4-Tell’s Director of Marketing to help [...]
  • Our new eCommerce On-Site SEO services for optimized results

    3dcart Community Manager
    20 Jan 2015 | 10:51 am
    With the constant changes in Google’s algorithms that radically change the way sites rank and the repercussions this has for online stores in terms of traffic and sales,  the efforts traditionally dedicated to Off-site SEO like link-building are being switched over to On-Site SEO. On-site optimization is about making your ecommerce website appeal to both shoppers and search [...]
  • Beta Testing of our New Admin Interface

    Jimmy Rodriguez
    13 Jan 2015 | 2:58 pm
    At 3dcart we’ve been working really hard the last couple months in our completely redesigned Admin Interface. One of our goals for 2015 is to release this new Admin Interface that will increase performance and improve usability of the 3dcart ecommerce software. As we get closer to finalizing the new admin interface, we’ll need the [...]
  • Gearhead Responsive Theme – #8 of 20 FREE Professionally Designed Themes from 3dCart

    Jimmy Rodriguez
    7 Jan 2015 | 5:03 am
    Here is the preview of the newest theme “Gearhead” which will be the 8th of 20 FREE professionally designed responsive themes released in the coming weeks. If you would like to preview the live demo of this “Gearhead” theme, you can do so by clicking the link below. Check it out on your phone, tablet or [...]
  • 3dcart 2014 In Review

    Jimmy Rodriguez
    31 Dec 2014 | 2:39 pm
 
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    The Official LexiConn Blog

  • 2014 Small Business Ecommerce Holiday Stats

    Rich A.
    20 Jan 2015 | 5:06 am
    Tweet It’s January, which means it’s time for us to compile reports on the holiday sales trends for small ecommerce merchants! Continuing our trend from 2012 and 2013, we’ll start by taking at a look at how the big e-tailers fared… The Big Store Stats comScore is our go-to source for holiday reporting for large retailers and their 2014 numbers show a 15% increase in sales during the holiday shopping season (Nov 1 – Dec 21) between 2013 and 2014. IBM reported similar results in their 2014 report, with a 13.9% increase over 2013. The Small Store Stats For our…
  • Magento 2 Developer Beta – What You Need to Know

    Robert Mangiafico
    13 Jan 2015 | 8:35 am
    Tweet  Magento recently released its first look at Magento 2 to the developer community. Magento 2 is a completely different product from Magento 1. From much of the code being re-written, to new features and new requirements, it’s not simply a version with some improved functionality. I’ll go over a few items to be aware of with regards to this new version… What do merchants need to know about Magento 2 right now? First, do not expect to be running V2 any time soon. The official roadmap has these dates in mind for Magento 2: Developer Beta – December 2014 Developer…
  • ShopSite Tip – Configuring ShipWorks

    Rich A.
    6 Jan 2015 | 5:15 am
    Tweet Are you having trouble configuring ShipWorks to connect to your ShopSite store?  Below we have screenshots from each step when adding a new store, and how to edit existing settings if it’s already configured but not working.  It’s quick and easy – you’ll be up and running in no time! Adding A New Store The first step is a simple one – select “ShopSite” from the list of platforms and click Next: Store Setup On the next screen you will be prompted for your Merchant ID (aka your ShopSite username), your Password, and your CGI URL. If you use the…
  • Add iOS and Android Home Screen Icons To Your Website

    Matt Grimm
    16 Dec 2014 | 6:09 am
    Tweet So you have a slick mobile or responsive website… congratulations!  Now what?  How about a custom home screen icon to help further build your brand with mobile users!  In this post, we will review the steps required to enable home screen icon support for your website.  Mobile devices which support custom icons will display them whenever a user bookmarks or adds your site to their home screen.  A custom home screen icon replaces the tiny default screenshot displayed by default on many devices (see below). Here is a before and after illustration: The first step is to create the…
  • 2014 Black Friday, Cyber Monday Stats for the Small Online Merchant

    Robert Mangiafico
    9 Dec 2014 | 10:28 am
    Tweet As we’ve done each year, we’ll take a look at how a few hundred small merchant ecommerce stores fared during this holiday season. We’ll compare this to the big players as reported by IBM and comScore. Big stats first IBM reported the following: Thanksgiving sales up 14.3 percent over 2013, Average Order Value (AOV) down 1.8 percent Black Friday sales up 9.5 percent over 2013, Average Order Value (AOV) down 4.4 percent Cyber Monday sales up 8.5 percent over 2013, AOV down 3.5 percent comScore reported: Thanksgiving sales up 32 percent over 2013 Black Friday sales up 26…
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    eCommerceCircle

  • Boost Your Post Holiday Sales for a Happier New Year

    Menachem Ani
    14 Jan 2015 | 11:24 am
    The holidays are over, but that doesn’t mean that the extra revenue they brought has to be boxed up along with the decorations. This new infographic from Wiser helps online retailers make the new year a bit happier with profit and revenue boosting tips. Check it out below to learn the top 5 ways maximize sales in Q1.
  • Join us for Google Partners Connect on February 11th (Eatontown, NJ)

    Menachem Ani
    12 Jan 2015 | 12:38 pm
    We’re hosting a livestream video Google event on February 11th, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments—all we need is you. February 11, 2015 12:00 p.m. – 1:00 p.m. EST 1 Main Street Eatontown, NJ 07724 Please RSVP as soon as possible, space is filling up. RSVP Now →
  • Why Consumers Prefer Online Shopping

    Menachem Ani
    6 Jan 2015 | 2:15 pm
    With the arrival of a new year, number of shoppers making purchases online is anticipated to steadily grow. What is motivating consumers to shop online rather than making their purchases at a typical brick and mortar store? Check out the infographic below to learn more about the reasons behind this growing trend. Via Nextopia
  • Post Holiday Checklist: Things You Can Do to Make 2015 a Success

    Sean Godier
    29 Dec 2014 | 10:20 am
    You made it through Christmas. Whew. Pat yourself on the back. But now it’s time to get back to work. Here are some things you can do to capitalize on your holiday success as well as put yourself in a good position for 2015. Counter drop in revenue with lead capture form In Q1, conversion rate and site traffic drop significantly. This means it’s imperative to maximize results from your traffic. One way to do this is by adding a lead/email capture form to your site. You’ve seen these before—it’s the lightbox/window that greets you upon arrival to a store. The retailer asks for your…
  • Top 5 Best Practices for Ad Viewability

    Lindsay Romanelli
    22 Dec 2014 | 9:04 am
    Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable- on screen. And as advertisers shift to paying for viewable instead served impressions, it’s important to understand what factors affect ad viewability. One surprising finding: Above the fold does not always mean viewable. Via thinkwithGoogle
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    Practical Ecommerce » Columns

  • The benefits of free product samples

    elizabeth ball
    22 Jan 2015 | 2:50 pm
    Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products can grab the attention of shoppers. ...
  • Disaster planning for small businesses necessary?

    Richard Stubbings
    9 Jan 2015 | 4:00 am
    I have frequently heard that disaster planning and risk assessment are for the large businesses, and that they are a needless administrative task for small ...
  • Achieving a work-life balance

    Erica Tevis
    7 Jan 2015 | 9:14 pm
    Resolutions made in a new year are frequently discarded by the end of January. But a few years ago, when I was burnt out of ...
  • The end of automated Amazon repricing?

    Richard Stubbings
    15 Dec 2014 | 6:04 am
    We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created ...
  • The value of focus, within Theory of Constraints

    David Sasson
    12 Dec 2014 | 10:28 am
    By pulling together ideas from a few different management paradigms, I’ve developed a methodology to drive growth for my ecommerce company by setting up a ...
 
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    TrialPay Blog

  • Developers feel the love on Valentine’s Day with TrialPay (Infographic)

    Amy
    21 Jan 2015 | 1:32 pm
    Even though you’ve packed away the decorations, and have already given up on your new year’s resolutions, the “holidays” aren’t over quite yet. That’s right, Valentine’s day is just around the corner! Before you dismiss it as a not a “real” holiday, you might be surprised to know that consumers spend upwards of $17 BILLION on flowers, candy, cards and chocolate. Even Fido isn’t safe from Cupid’s arrow! TrialPay can help developers capitalize on this gift giving spree with specialized integrations. We partner with the best…
  • Our Industry Predictions for 2015

    Holly Urban
    15 Jan 2015 | 9:48 am
    Last week, we shared our team’s list of top mobile games, social games, and apps of 2014. To those of you who didn’t get around to your weekend to-do list because of QuizUp’s addictive appeal, or stayed up until 3AM last night because you were busy mastering the elements in Dragon City, we’re only slightly sorry, because we’re sure you enjoyed yourself! Now we ask that you put your games aside and look into our crystal ball! We’re excited to bring you TrialPay’s Industry Predictions for 2015. This list is just as riveting as last week’s, but probably won’t keep you up at…
  • TrialPay’s “Best of 2014″

    Holly Urban
    9 Jan 2015 | 10:17 am
    Finally, the “Best of 2014” list you’ve been waiting for! 2014 was a huge year for mobile gaming and apps.  The TrialPay team is proud to have been a part of this thriving industry, so we wanted to take a minute to both reflect on our favorites from 2014, as well as predict what we think will happen over the next 12 months. This week, we’re sharing with you our “best of” from last year. After many office debates and game tournaments, our team has finally agreed on our list of top mobile games, social games, and apps of 2014. Some of our picks will come as no surprise, like…
  • Happy Everything from TrialPay

    Holly Urban
    25 Dec 2014 | 9:00 am
    From the release of Evergreen (our industry-leading mobile monetization SDK) to an exciting deal with Visa, 2014 was an incredible year for TrialPay and its partners!  There’s no way we could have done it without your continued support and unparalleled vision. We can’t wait to see what’s in store for 2015! Our warmest wishes to you this holiday season, Your friends at TrialPay
  • Facebook Announces its 2014 Games of the Year!

    Holly Urban
    11 Dec 2014 | 10:04 am
    (Image: Facebook Developer site) TrialPay would like to give a big shout-out to its partners who made Facebook’s 2014 Games of the Year List.  Glu, King, SGN, and Zynga are just a few of the developers whose games made the cut. Congratulations from all of us here at TrialPay! Although, we can’t say we’re surprised. We are well aware of how awesome you are! To recap, SGN’s Cookie Jam took the lead with “Game of the Year”, a well-deserved win from a game that captivated over 5 million players within months of its release.  From there, Facebook breaks the list down by the best in…
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    Amy Africa's Qlog

  • The Unholy Trinity Unites for the Can’t-Miss-Event of the Year!*

    Amy
    21 Jan 2015 | 9:14 am
    On February 19, 2015 Bill LaPierre, Kevin Hillstrom and yours truly will be hosting a seminar entitled “Who’s Looking Out For Your Interests?” in Concord, NH.**  This info-packed, day-long seminar focuses on where the catalog and ecommerce industries are going and the impact the future will have on your business.  You will get a realistic view of how we got to where we are, and what you’ll need to do to push, pull and carry your company along to survive in the future. If you read Bill’s blog or are on his email list, you’ve likely already heard him wax poetically about Kevin.
  • Duct Tape and Spit: Ideas To Improve Your Holiday Season Without Breaking the Bank, Part 1

    Amy
    6 Oct 2014 | 9:48 am
    For the past month or so, I’ve been getting a lot of emails from folks who are worried about the upcoming Holiday season.  Most of them are on “lockdown” (meaning no new projects till after Christmas) and are concerned that their plans aren’t enough.  Sales were soft for a lot of companies in August and September so I understand the anxiety – although the whole “IT gets  a three month vacation” baloney?  Not. A. Fan.  But I digress. If you’re staying up at night wondering if your company’s Christmas business is going to be a hit or a miss this year or if you’re just…
  • Mobile-Schmobile: 6 Sure-Fire Tips on How You Can Improve Your Mobile Strategy Today!

    Amy
    11 Aug 2014 | 12:09 pm
    When I began my internet career, my first “legitimate” email address was a CompuServe number. Back then, if you told someone you were doing work on the web (or the WWW as it was ever-so-fondly called), they’d often look at you quizzically, wondering whether or not you made a good porn star or how much money you had from trafficking whatever illegal things you were selling.  Allegedly. These days, I get thousands of emails about mobile with the same sort of questions as folks had then. People want to know what to do, what not to do, and a lot of times they just want to tell me the…
  • The Biggest Mistakes Catalogers Make When It Comes to eCommerce… Part 1

    Amy
    29 May 2014 | 11:39 am
    Catalogers and other offline marketers have many advantages when it comes to eCommerce.  Unfortunately, most of them don’t leverage their benefits.  What’s even more demoralizing? They often turn their positives into BIG negatives. No, I’m not being a Negative Nelly here.  Ass-y Amy? Perhaps. That’s always a fair assumption. But I digress… I started my direct marketing career in the mail order world and I will always have a soft-spot for catalog and two-step companies.  There was nothing like opening an envelope filled with cash – yes, cash — from some little old lady…
  • 3 of Your Most Pressing eCommerce Questions… Answered!

    Amy
    13 May 2014 | 9:50 am
    Last week, I asked on Twitter if you had any eCommerce questions that I could answer.  I was inundated with email replies. Here are the first three: Jessa from Austin asks: “I walked in late at a speech you were giving in Chicago and heard you scold someone on your panel about remarketing but I didn’t understand why. Are you not a fan of remarketing? We’re making about $35k a month from it which is a lot for our company.” Short answer: I am a fan of remarketing as long as the costs are attributed appropriately. Long answer: I LOVE Remarketing.  Ok, that’s a lie.  Personally, I…
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    Fortune3 Blog

  • When Was the Last Time You Updated Your Online Store?

    Dan
    20 Jan 2015 | 9:34 am
    Do you go to your doctor at least once per year for a checkup? Your e-commerce store needs the exact same thing on an annual basis. Before you know it, you’ve been in business for years – and there’s all kinds of stuff you need to fix with your website that you haven’t thought about during that time. Have you checked for things like these: 1. On-Page SEO Stuff Titles and meta descriptions get truncated or forgotten entirely. You may not have a focus keyword for your pages. Perhaps some of the copy doesn’t reflect how you currently do business. Maybe some of your…
  • How to Raise the Perceived Value of Your Products

    Dan
    15 Jan 2015 | 9:33 am
    Let’s be honest: 95% of all products are exactly the same, with only superficial differences. But even though many are eerily similar, the prices vary dramatically. So why are some people willing to pay so much more for essentially identical products? There’s ways to raise the value of the product in the eyes of the customer. Here are some of them: 1. Simply Raise the Price  American consumers view products that cost more as being more valuable. But do make sure that you also give them a good value for their dollar. Otherwise, if they get a crummy product – at any price…
  • The 5 Golden Rules of E-Commerce

    Dan
    13 Jan 2015 | 1:26 pm
    If you’re going to do something in e-commerce, or you’re not going to do it at all, these are the golden rules you should follow: 1. Don’t Try to Be Amazon! Yes, what they’re doing works awesomely well for them. But just because that happens, it doesn’t mean it’ll work well for you. Take reviews, for example. They work great when you have 20-50 of them for a product at Amazon. And then when people come to your site, they see no ratings or reviews at all because you have low traffic! Your site looks like a ghost town instead and ratings/reviews don’t…
  • What Should Your Business’s Name Be?

    Dan
    8 Jan 2015 | 9:12 am
    Does Johnson Enterprises work? It could and could not, depending on your target market and a host of other factors. Give your company a catchy name like Google, and that helps it grow. It doesn’t guarantee growth, but it arouses more curiosity and excitement within your target market. If your company has a boring, generic name that could apply to 1,000 companies in other various niches, you might have more trouble growing your business. So what should your company’s name be? Here are some tips for giving it the one that allows you the best opportunity for growth: 1. Think about…
  • How to Take Amazing Product Photos that Sell Like Crazy

    Dan
    6 Jan 2015 | 12:30 pm
    Do you really need to drop $10k on professional photography equipment to sell well? You don’t, but at some point in time that might be a good decision for your company. While you’re starting up, though, good enough is all your customers need. Perfection comes later. For now, this is all you need to start selling (thanks to Practical E-Commerce and wikiHow for many of these tips): 1. Camera  You can buy a modern DSLR camera because that’s all you need. The iPhone 5 though, works well enough too. 2. Lights You can use the sun, but that doesn’t work year-round in all…
 
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    cpcstrategy.com

  • 20 Essential Gmail Lifehacks

    Mary Weinstein
    22 Jan 2015 | 3:04 am
    With the holidays just behind us, many of us are still playing catch-up, and our inboxes are overflowing with out-of-office replies, holiday sale emails and urgent work messages that need attention. Below are 20 key Gmail features, tools and hacks for a... > Read More The post 20 Essential Gmail Lifehacks appeared first on .
  • Google Trusted Stores Update Smooths Setup

    Mary Weinstein
    21 Jan 2015 | 11:00 am
    Yesterday Google announced some changes to their Google Trusted Stores account setup which make leveraging Google Trusted Stores even easier for Google sellers. Google Trusted Stores Update for Online Sellers Google Trusted Stores, a Google verified merchant program highlights seller quality score... > Read More The post Google Trusted Stores Update Smooths Setup appeared first on .
  • Monster List of (Mostly) Free Organization Tools for Digital Marketers

    Mary Weinstein
    20 Jan 2015 | 6:56 am
    Companies can spend up to 300,000 hours a year on just one meeting. How much time are you wasting organizing notes, planning projects and scheduling meetings? Eliminate wasted time by leveraging the most advanced, tech-heavy, and user-friendly tools for digital marketers Below... > Read More The post Monster List of (Mostly) Free Organization Tools for Digital Marketers appeared first on .
  • 25 Free Shopping Apps to Find the Best Deals Online

    Mary Weinstein
    19 Jan 2015 | 6:49 am
    60% of mobile shoppers worldwide say that their phones are the primary way they purchase items.  If you are one of those people who shops on your phone- here’s how you can be sure you’re getting the best deal. Below are the... > Read More The post 25 Free Shopping Apps to Find the Best Deals Online appeared first on .
  • Sell on Amazon: How to Win the Buy Box

    Mary Weinstein
    15 Jan 2015 | 3:41 am
    $56 billion of Amazon’s $62 billion sales happen through Amazon’s buy box. How often are you winning the Buy Box? What’s the Buy Box?- This is the CTA which leads shoppers to purchase the item on the product page. The seller Amazon... > Read More The post Sell on Amazon: How to Win the Buy Box appeared first on .
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    NetBlazon » Blog

  • How to Migrate your Entire Miva Site to SSL

    Susan Petracco
    17 Jan 2015 | 1:21 pm
    Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it’s commonly thought that the boost is fairly small, but since Google has committed themselves to higher security on the web, we expect that it will grow in the future. Besides, if […] The post How to Migrate your Entire Miva Site to SSL appeared first on NetBlazon.
  • Your Website’s 2015 New Year’s Resolutions

    Susan Petracco
    31 Dec 2014 | 9:07 am
    It’s almost a brand new year – 2015 starts TOMORROW. Can you believe it? Like me, you probably have your own New Year’s resolutions. Maybe you want to quit smoking, lose weight, or spend more time with your family. January has always been a time to make new goals. But what about your website? It […] The post Your Website’s 2015 New Year’s Resolutions appeared first on NetBlazon.
  • Time to Plan Your Miva 9 Upgrade

    Susan Petracco
    29 Dec 2014 | 9:35 am
    The holidays are over, the shopping frenzy done. Presents are unwrapped and we’re all looking forward to the new year. That applies to your website, too, and if you use Miva Merchant, you need to start thinking about Miva Merchant 9. What’s New In Miva 9? Miva 9 includes several major changes. Even though it’s […] The post Time to Plan Your Miva 9 Upgrade appeared first on NetBlazon.
  • New Mobile-Friendly Label in Google

    Pete Petracco
    5 Dec 2014 | 3:03 am
    In case you needed just one more reason to make your website display well on phones and tablets, Google has now begun to identify sites in their listings as being mobile-friendly. The label only appears in their mobile listings, so you’ll see it when you search using your device, but not while viewing the SERPs […] The post New Mobile-Friendly Label in Google appeared first on NetBlazon.
  • SEO Boost for SSL-enabled Websites

    Susan Petracco
    24 Sep 2014 | 7:11 am
    Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages? Their goal is to create a more secure environment on the Internet, so they’ve decided to incentivize websites for proactively taking this step. Over at Search Engine Land, Barry Schwartz offers some guidelines […] The post SEO Boost for SSL-enabled Websites appeared first on NetBlazon.
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    The Ecommerce Authority

  • Watch Volusion’s 2015 Ecommerce Predictions Webinar!

    Volusion
    23 Jan 2015 | 9:12 am
    Did you miss our 2015 Ecommerce Predictions webinar? Watch the replay for trends and tips to help prepare your store for the new year!  Visions of Success: Ecommerce Predictions for 2015 The new year is flying by, and now is a great time to reflect on the top headlines of 2014 and create an effective business strategy for the new year. With changes to SEO, mobile shopping, customer expectations and more, it’s beneficial for your business to learn from the past and be prepared for the big events in the coming months. But where should you start? Watch Volusion’s ecommerce…
  • The Power of Polyvore

    Volusion
    22 Jan 2015 | 11:02 am
    Discover how the social commerce website, Polyvore can help your online business reach more shoppers. Polyvore is a fun, image-based social media platform where users can interact with each other and — most importantly — shop. Polyvore users create magazine spread-style ‘Sets’ that demonstrate how their products can be used and/or paired with accessories. Every product featured on Polyvore has a link back to the website where it can be purchased. This, and the fact that Polyvore users are often in a shopping state-of-mind, makes Polyvore a powerful place to build brand awareness and…
  • Benefits of Site Search in Google Analytics

    Ryan Noonan
    20 Jan 2015 | 11:15 am
    As an online business owner, you are always looking to bring qualified traffic to your ecommerce website. And while this is of great importance, understanding what customers do when they arrive to the site is the crucial next step on the often difficult road to acquiring conversions. To help drive more sales on your online store, the Site Search statistics can provide you with much needed insights to one of the many paths customers take when shopping. Using these insights can help you make meaningful marketing and website changes to tailor to your shoppers. How to Set Up Site Search in Google…
  • Register for Volusion’s 2015 Ecommerce Predictions Webinar!

    Matt Winn
    15 Jan 2015 | 9:30 am
    With the new year in full swing, now is the best time to plan your online store’s strategy for the coming months. Join our free webinar to learn the top ecommerce trends and tips to help you succeed in 2015!  Ecommerce Predictions for 2015 Register Now The new year is well under way, and it’s the perfect time reflect on the biggest trends and events of 2014 and plan an effective strategy for the coming months. To get your creative juices flowing, join me, Matt Winn, as I review the top developments of the past year and share bold predictions for 2015. In this free webinar,…
  • 3 Ways to Convert Shoppers with Effective Website Navigation

    Guest author
    14 Jan 2015 | 1:17 pm
    Nextopia’s CEO, Sanjay Arora gives you tips to make your customers happy and increase conversions on your ecommerce website with a customer-oriented navigation menu. When a customer visits your ecommerce store, there’s a good chance they already have at least some idea of what they are looking for. In these instances, their attention goes directly to one of two things: your search bar or your site navigation tool. Which one they use depends on how specific their needs are; a shopper with a particular item in mind will gravitate towards the search bar and type in a product, a…
 
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    Building Keystones

  • Data Security: Why PCI DSS Alone Doesn’t Cut It

    Elan Sherbill
    21 Jan 2015 | 2:41 pm
    A few months ago, Daniela Hagen, the Compliance Director at cleverbridge, shared some of her expertise with Software Advice, an IT security research firm, in their post on 6 Popular E-commerce PCI DSS Myths Explained. In that article, we learned that even if you outsource your e-commerce capabilities, you should still know and understand what it means to comply with the ever-important […] The post Data Security: Why PCI DSS Alone Doesn’t Cut It appeared first on Building Keystones.
  • E-commerce Eye Candy – History of Digital Marketing [Charticle]

    Elan Sherbill
    19 Jan 2015 | 6:44 am
    This interactive charticle from kapost dives into the history of something near and dear to all our minds and hearts: digital marketing. Digital marketing is not only big business; it gives businesses the abilities they need to reach their corporate objectives, be they growth in revenues, customers or expansion into new markets. Digital marketing is […] The post E-commerce Eye Candy – History of Digital Marketing [Charticle] appeared first on Building Keystones.
  • Beware Badware: Google’s Policy on Unwanted Software

    Elan Sherbill
    14 Jan 2015 | 11:25 am
    I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information, or can malware be defined as legitimate software that is sold through deceptive marketing? Not too long ago, Google sent me an interesting email and […] The post Beware Badware: Google’s Policy on Unwanted Software appeared first on Building Keystones.
  • E-commerce Eye Candy – State of The E-commerce Buyer [Infographic]

    Elan Sherbill
    12 Jan 2015 | 11:14 am
    In the last quarter of 2014, Wingify and Visual Website Optimizer, who make conversion and revenue optimization products, conducted a survey to find out what makes online shoppers tick. The results of the survey primarily focus on what causes customers to abandon their carts, what persuades them to return, and what role social media plays in their e-commerce. […] The post E-commerce Eye Candy – State of The E-commerce Buyer [Infographic] appeared first on Building Keystones.
  • What’s In Store For Your Online Store In 2015?

    Elan Sherbill
    7 Jan 2015 | 12:25 pm
    If you sell software online, you need to focus on the customer experience to gain and retain more customers. 2015 is the year you’ll need to look beyond single transactions and figure out what their needs are. This means combining core e-commerce capabilities with a broad vision of the customer lifecycle along with enhanced subscription management capabilities. Customer Experience Customer experience not only plays a role […] The post What’s In Store For Your Online Store In 2015? appeared first on Building Keystones.
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    Peripheral-Visions

  • Xerox ColorQube 8580 Solid Ink Printer

    Joe
    23 Jan 2015 | 1:08 pm
    The Xerox ColorQube 8580 printer series is the newest release from Xerox in their solid ink printer line-up. Xerox’s Solid Ink technology is known for bringing a consistent high level of quality, reliability and efficiency to its printers. The Xerox ColorQube 8580 does not skimp when it comes to those three areas, with a 2400 [...]
  • Supplies Guys – Knowledge Bytes for the Small Business

    Joe
    8 Dec 2014 | 7:54 am
    As many of our customers may know, and for those who do not, The Supplies Guys is a small business located in Midland Park, New Jersey. We offer a large selection of Office and Printer Supplies for thousands of customers throughout the United States. Our first and most important goal as a business is to [...]
  • Low Toner Notifications – When You Need Them, Not When Someone Remembers

    Joe
    7 Oct 2014 | 6:08 am
    Ever get that frantic email on a Monday morning, “Our HP LaserJet Pro 200 Color M251 Printer is out of toner and I need to print out 500 pages today!”, well with SG Print Manager you will never get that email again. SG Print Manager is a FREE application that The Supplies Guys is offering [...]
  • HP LaserJet Enterprise M575 Toner Cartridges

    Tmartin
    29 May 2014 | 2:01 am
    HP LasserJet M575 is a color laser multi-function centre that can print, scan, copy and fax, and is ideal for small to medium sized offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 31ppm (color [...]
  • HP Color LaserJet CM4540 Toner Cartridges

    Tmartin
    26 May 2014 | 5:41 am
    HP Color LaserJet CM4540 is a color laser multi-function centre that can print, scan, copy and fax(optional), and is ideal for medium to large offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 42ppm (color [...]
 
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    Reevoo » Posts

  • Better UX through data

    Mitchel Nicholson
    22 Jan 2015 | 4:45 am
    By the Reevoo team How data can shape the user experience – and vice versa. Good customer experiences used to be driven by advances in technology. The key to a customer’s heart was shock and awe. “Wow me! Show me something I’ve never seen before!” Now, we’re seeing a shift toward more ‘human’ interactions between consumers and brands. Where once company resource was funnelled away from customer service toward flashy technology, it now returns, tail between legs, ready to start a more meaningful relationship. Luckily, ‘more meaningful’ is more possible than ever thanks to…
  • Word gets around – join the conversation

    Hannah Murray-Sykes
    20 Jan 2015 | 3:17 am
    By the Reevoo team The act of buying isn’t just a financial investment, it’s also an emotional one. A wealth of factors – price, customer service, product quality, convenient delivery – build brand affinity. A single bad experience can sour customer relationships; nobody likes to be let down. This isn’t news to retailers, but the difference now is that consumer opinions are shared more than ever before.   Blogs, vlogs, reviews, social media and forums have become trusted sources for shoppers to influence brand perceptions. With negative views twice as likely to be shared as…
  • 2019 – The Year in Review

    Hannah Murray-Sykes
    16 Jan 2015 | 3:13 am
    By Edwin Bos, VP of Innovation All these year end lists and ‘in review’ articles are great, but they’re stuck in the past. Let’s roll forward five years, to the year-end review of 2019. Working WAY ahead of deadline here. At the current rate, it’s likely to be a much different landscape that we’re looking back on. Here are my predictions/retrospectives of 2019. What a year it’s been! 1. The Facebook Exodus Who would have thought five years ago that consumers could wrestle control away from powerhouses Google, Facebook and Twitter? Consumers got everything they wanted for free,…
  • How content could make you more popular in the office

    Mitchel Nicholson
    12 Jan 2015 | 8:06 am
    By Hannah Murray-Sykes Marketing departments generally feel underappreciated within companies – fact. Content marketing is one of the biggest marketing trends this decade – fact. Content marketing is a great way to gather information about your customers – their likes, dislikes, preferences, etc. – but why should you confine that information to your team, when the rest of your company could be harnessing this data as well? Marketing departments should be content marketing THEMSELVES within their own organisations. Within most companies, especially the larger ones,…
  • 2014 in review: we really rate our clients!

    Mitchel Nicholson
    8 Jan 2015 | 3:11 am
    By the Reevoo team We believe that displaying ratings and reviews on your website is just the beginning when it comes to harnessing the voice of your customers. The good news is that we aren’t the only ones to think like that. Some really clever businesses have been taking reviews beyond the webpage, and reaping the benefits. Here are some great examples of our clients exploring the frontiers of ratings and reviews – one for each month of 2014. Burns and its advertising for its highly rated pet food have appeared everywhere from in flight magazines to this poster in Blackfriars station.
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    Aaron Shapiro

  • The year ahead in digital agencies

    Aaron Shapiro
    9 Jan 2015 | 7:50 am
    Huge’s CEO questions whether the “digital” sobriquet still holds meaning in 2015 In the US, 2015 will be defined by two major new dynamics: the death of the “digital” agency and the “Uberization” of marketing.  An end to “digital” agencies. Here’s a secret: The best digital agencies can now do the same things that great creative agencies can do. Over the last few years, marketers have come to see their brands as being defined through digital interaction and are now thinking about everything they do in the context of the digital world we…
  • How to re-imagine your storefront for the future

    Aaron Shapiro
    30 Apr 2014 | 9:51 am
    MAIN STREET BUSINESSES ARE QUICKLY LOSING THE BATTLE AGAINST DIGITAL SALES–BUT THERE MAY BE HOPE IF WE REINVENT THE WAY WE SEE AND USE STOREFRONTS. Haunting images of abandoned shopping malls seem to say something about the unstoppable decline of the analog shopping experience in an increasingly digital and mobile world. What e-commerce has done to physical shopping in the last decade mirrors what Barnes & Noble and other big-box retailers did to independent stores beginning in the mid-’90s. Back then, every independent bookseller had the same complaint: people would go to…
  • Brand shift to voice user interfaces

    Aaron Shapiro
    24 Apr 2014 | 8:38 am
    Aaron Shapiro, CEO of Huge, on why brands need to adapt now for voice user interfaces and the most important aspects to think about as they make the shift ‘Wearables’ and the inelegantly named ‘Internet of Things’ sit at the top of most digital trend lists these days, with prognosticators hyping everything from Google Glass to the Nest thermostat. But lost amidst the buzz is an important development for consumer technology that will affect how we interact with wearables, smart devices and our boring old smartphones. Voice recognition keeps getting better – Microsoft recently…
  • What Disney World’s MagicBands can teach us about the convergence of mobile, data, and more

    Aaron Shapiro
    17 Apr 2014 | 9:01 am
    Aaron Shapiro is the CEO of the digital agency Huge. Pity the parent trying to do Disney World on the cheap these days. Last summer, Disney introduced MagicBands into the theme park experience. For starters, the RFID-enabled wristbands function as tickets, and as “FastPasses” to cut long lines and hotel room keys. But they also store personal information and preferences — meaning that Elsa from Frozen can approach a little girl knowing she is her favorite character and greet her by name. If it’s the girl’s birthday, she’ll know. The nearby gift shop attendant can steer the…
  • Is this the end of apps?

    Aaron Shapiro
    10 Jan 2014 | 7:01 am
    It’s easy to be wrong about the future, but I suspect we’re beginning to see the end of apps. In fact, Steve Jobs – one of the most accurate prognosticators ever – didn’t plan for an app-centric world when the first iPhone launched. Like so many of his visions (remember the Newton?), it was a decade too early. Apps were great then because they ran fast, even with slow connections, and could use features like the camera or GPS. Users downloaded them, meaning they worked to some extent even without an Internet connection. Developers could make money. It was win-win. A lot has changed;…
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    Ecommerce blog by PrestaShop

  • App Store

    23 Jan 2015 | 7:04 am
    App Store App Store © 2007 - 2015 PrestaShop Inc. This post has been generated by Page2RSS
  • How to go International with an E-Commerce Website?

    22 Jan 2015 | 10:20 am
    How to go International with an E-Commerce Website?How to increase customer loyalty on the Internet in three...Improving the quality of your code This post has been generated by Page2RSS
  • 4 Golden Rules for Optimizing Your Payment Page and Boosting Conversion

    22 Jan 2015 | 1:57 am
    4 Golden Rules for Optimizing Your Payment Page and Boosting Conversion Most customers who go into a brick and mortar spend some money before they leave. But typically only a small percentage of Internet users make a purchase. How can you improve your conversion rate? That’s the question that every merchant asks themselves. Site design, videos, and multiple product photos with different angles all have a strong influence on a customer’s decision to make a purchase from a website. But the payment page is another strategic point for optimizing your conversions. David Chaouat, Partner…
  • Counter-Intuition: Why a Tighter Selection Means More Sales

    21 Jan 2015 | 9:33 am
    Counter-Intuition: Why a Tighter Selection Means More Sales A word from Rocky, moderator on the English forumLearn to effectively manage your postal charge policies!Send newsletters to your clients! 5 Ecommerce Design Trends for 2015Ecommerce Calendar: 52 Secrets for a Successful 2015 A word from Rocky, moderator on the English forumLearn to effectively manage your postal charge policies!Send newsletters to your clients! Selling Digital Products Online: a Success Story Counter-Intuition: Why a Tighter Selection Means More Sales 5 Ecommerce Design Trends for 2015 This post has been generated…
  • Counter-intuition: why a tighter selection means more sales

    21 Jan 2015 | 5:27 am
    Counter-intuition: why a tighter selection means more sales When you sell online, it’s tempting to want to carry as much as you can in your store – after all, more products equals more sales – right? The more products you have, the greater the likelihood that someone browsing your store will find something they want or like, and buy it – right? Sure – if your store happens to be Amazon or Walmart. But if you’re a small business owner like the rest of us, then good luck trying to sell that kind of catalog. The tip of the week: how to highlight your productsThe feature of the week:…
 
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    SalesWarp Blog

  • SalesWarp at NRF 2015

    Ali Walton
    23 Jan 2015 | 9:45 am
    SalesWarp attended the National Retail Federation’s BIG Show last week in New York. There are big trade shows and then there are BIG TRADE SHOWS. NRF was definitely the latter. With thousands of retail professionals flooding the area around the Javits Center and two full floors devoted to the EXPO hall, NRF was the biggest trade show SalesWarp has attended so far, and a major event for the retail industry as a whole. We came prepared to hand out our signature “OmniChannel Pain Relief” bottles of M&M’s and talk to retailers about speeding up order fulfillment. We…
  • [Infographic] How to meet the omnichannel order fulfillment challenge

    Janna
    9 Jan 2015 | 6:53 am
    When retailers think about omnichannel order fulfillment, the complexities of all the different order, delivery, and return options may come to mind.  With retailers molding their business to better serve customers whenever and wherever,  it has never been more important that retailers have deployed order management software to facilitate turnaround time and better utilize all available resources. However, many retailers are not optimizing omnichannel fulfillment as they should. They do not have the visibility needed to succeed, nor do they have the ability to utilize cross-channel…
  • Omnichannel Commerce = A 360 Degree View

    David Anderson
    7 Jan 2015 | 8:53 am
    Unless you’ve been hiding in a cave this past year (or a crevice with James Franco in 127 Hours – a great movie by the way if you haven’t see it), you have definitely seen how retailers are continuously striving to deliver that omnichannel experience customers expect. With the rapid improvement of eCommerce platforms, channel management software and order management systems to name a few, retailers have been able to accomplish this across their online channels, but in many instances, are still failing to incorporate the POS system, or in-store experience. This means that…
  • Competing with Robots at the NRF’s BIG Show

    Ali Walton
    19 Dec 2014 | 8:18 am
    In three weeks I will hop on a train in Baltimore, bound for New York and the National Retail Federation’s annual Expo & Convention. Nicknamed ‘Retail’s BIG Show,’ this is definitely one of the biggest and most influential gatherings in retail, known for hi-tech demonstrations and a bird’s eye view of where the industry is going in the next year and beyond. This will be SalesWarp’s first year on the BIG expo floor and considering how quickly retail technology is advancing, I’m pretty excited to see what’s in store. The author vs. an Amazon robot invasion 2014 was a big…
  • “How do I even begin to deliver a seamless customer experience?”

    David Anderson
    18 Dec 2014 | 6:50 am
    Omni Channel Pain Point No. 3 December 2014 Omnichannel retailing…we’ve heard this term over and over this past year and it really comes down to one core deliverable…a seamless customer experience. But how do you begin to deliver this in an industry that has been turned upside down by technology, processes and, above all, by how the customer is shopping…how they want, when they want, and on what channels they prefer? How do retailers, especially those with both physical brick and mortar locations and online channels deliver this seamless “omnichannel” experience across locations,…
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    The Ecommerce Authority

  • Watch Volusion’s 2015 Ecommerce Predictions Webinar!

    Volusion
    23 Jan 2015 | 9:12 am
    Did you miss our 2015 Ecommerce Predictions webinar? Watch the replay for trends and tips to help prepare your store for the new year!  Visions of Success: Ecommerce Predictions for 2015 The new year is flying by, and now is a great time to reflect on the top headlines of 2014 and create an effective business strategy for the new year. With changes to SEO, mobile shopping, customer expectations and more, it’s beneficial for your business to learn from the past and be prepared for the big events in the coming months. But where should you start? Watch Volusion’s ecommerce…
  • The Power of Polyvore

    Volusion
    22 Jan 2015 | 11:02 am
    Discover how the social commerce website, Polyvore can help your online business reach more shoppers. Polyvore is a fun, image-based social media platform where users can interact with each other and — most importantly — shop. Polyvore users create magazine spread-style ‘Sets’ that demonstrate how their products can be used and/or paired with accessories. Every product featured on Polyvore has a link back to the website where it can be purchased. This, and the fact that Polyvore users are often in a shopping state-of-mind, makes Polyvore a powerful place to build brand awareness and…
  • Benefits of Site Search in Google Analytics

    Ryan Noonan
    20 Jan 2015 | 11:15 am
    As an online business owner, you are always looking to bring qualified traffic to your ecommerce website. And while this is of great importance, understanding what customers do when they arrive to the site is the crucial next step on the often difficult road to acquiring conversions. To help drive more sales on your online store, the Site Search statistics can provide you with much needed insights to one of the many paths customers take when shopping. Using these insights can help you make meaningful marketing and website changes to tailor to your shoppers. How to Set Up Site Search in Google…
  • Register for Volusion’s 2015 Ecommerce Predictions Webinar!

    Matt Winn
    15 Jan 2015 | 9:30 am
    With the new year in full swing, now is the best time to plan your online store’s strategy for the coming months. Join our free webinar to learn the top ecommerce trends and tips to help you succeed in 2015!  Ecommerce Predictions for 2015 Register Now The new year is well under way, and it’s the perfect time reflect on the biggest trends and events of 2014 and plan an effective strategy for the coming months. To get your creative juices flowing, join me, Matt Winn, as I review the top developments of the past year and share bold predictions for 2015. In this free webinar,…
  • 3 Ways to Convert Shoppers with Effective Website Navigation

    Guest author
    14 Jan 2015 | 1:17 pm
    Nextopia’s CEO, Sanjay Arora gives you tips to make your customers happy and increase conversions on your ecommerce website with a customer-oriented navigation menu. When a customer visits your ecommerce store, there’s a good chance they already have at least some idea of what they are looking for. In these instances, their attention goes directly to one of two things: your search bar or your site navigation tool. Which one they use depends on how specific their needs are; a shopper with a particular item in mind will gravitate towards the search bar and type in a product, a…
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • How DIM Weight Pricing Will Impact Amazon’s FBA Fees in 2015

    AdminDivya
    23 Jan 2015 | 7:07 pm
    To reflect the changing costs of fulfillment, transportation and customer service, as well as to align with recent industry standard changes such as dimensional (DIM) weight pricing changes – Amazon.com will be adjusting certain fees for its Fulfillment by Amazon (FBA) program. If large-but-light items are part of your Amazon FBA product line, here’s what you should be prepared for in 2015. The Impact of DIM Weight Pricing on FBA Fees DIM weight pricing is based on package size instead of weight. Designed to help shipping carriers cover their increasing costs, this pricing model…
  • How to Calculate Dimensional Weight in 2015

    AdminDivya
    16 Jan 2015 | 1:59 pm
    If you sell large-but-light items or tend to use extra-large boxes for your shipments, you need to know about dimensional (DIM) weight – shipping rate based on package size, not weight – and how UPS Ground and FedEx Ground have modified their shipping rates in 2015 in accordance with DIM weight pricing. What is DIM Weight? Because space on delivery trucks is at a premium, shipping carriers like to keep their own costs as low as possible by loading trucks with as many packages as possible. With traditional weight-based pricing, a truck filled to the ceiling with boxes of pillows would…
  • 4 Unique Ideas To Grow Holiday Sales

    AdminDivya
    19 Dec 2014 | 4:44 pm
    With 2014 overall holiday sales slated to bump up several percentage points over last year, e-commerce sellers like you are looking for ways to make sure those profits are yours, not your competitors’. Finding creative, inexpensive and personalized ways to promote your store and products can boost your numbers and set you apart from similar sellers. Try the following ideas this holiday season to help grow your sales even further. Presentation can be everything. Most gifters love to present a nicely wrapped package, so consider offering gift-wrapping as one of your services, either as an…
  • eBay Raises Shipping Caps on Media: What You Need to Know

    AdminDivya
    12 Dec 2014 | 7:29 pm
    Do you sell media on eBay? Here’s a heads-up that the marketplace has raised its shipping caps in some media categories, and what you as a seller need to know about the changes. The Basics eBay first set media shipping caps in 2008, explaining that the limits were fair and in line with e-commerce competition. The caps, based on the average shipping charges, were designed so sellers could stay competitive in the marketplace and keep shoppers on eBay by charging fair shipping rates. The main difference in the new media shipping pricing structure lies in increasing the caps of certain…
  • 3 Ways to Click High Quality Product Photos With Your SmartPhone

    AdminDivya
    9 Dec 2014 | 12:53 am
    Shooting product photos for your e-commerce site? You may want to consider using your smartphone. Today’s smartphone cameras can create photos that are every bit as eye-catching and effective as anything shot with a DSLR camera. Here’s what you need to know to get started … and start shooting! Understand your phone’s camera Most smartphones manufactured within the last few years can take photos of equal or better quality than dedicated cameras. If you’re deciding between smartphone models, consider the device with the maximum number of megapixels (more pixels mean a sharper image),…
 
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    EN - Ecommerce blog by PrestaShop

  • 4 Golden Rules for Optimizing Your Payment Page and Boosting Conversion

    Camille Sila
    21 Jan 2015 | 11:00 pm
    Most customers who go into a brick and mortar spend some money before they leave. But typically only a small percentage of Internet users make a purchase. How can you improve your conversion rate? That’s the question that every merchant asks themselves. Site design, videos, and multiple product photos with different angles all have a strong influence on a customer’s decision to make a purchase from a website. But the payment page is another strategic point for optimizing your conversions. David Chaouat, Partner Manager at Ingenico Payment Services, is an expert in online payment…
  • Counter-Intuition: Why a Tighter Selection Means More Sales

    Shabbir Nooruddin (Guest Contributor)
    21 Jan 2015 | 2:00 am
    When you sell online, it’s tempting to want to carry as much as you can in your store – after all, more products equals more sales – right? The more products you have, the greater the likelihood that someone browsing your store will find something they want or like, and buy it – right? Sure – if your store happens to be Amazon or Walmart. But if you’re a small business owner like the rest of us, then good luck trying to sell that kind of catalog. What Amazon and Walmart do Amazon and Walmart have been around for years. In that time, they’ve perfected…
  • 3 Remedies for the Post-Holiday Ecommerce Sales Slump

    Kate Robinson
    20 Jan 2015 | 1:33 am
    Christmas may be over and gone, but opportunities for making online sales aren’t. In fact, the post-holiday season is more interesting than ever for ecommerce stores, thanks to the rise in popularity of gift cards and online shopping in general. Many shoppers eschew holiday sales entirely for certain items, instead waiting to pounce after the New Year when they know the same products will go for a fraction of the price. While deep post-holiday discounts are the most common strategy for clearing out inventory, when done haphazardly they can seem like desperate cries for help. Here are a few…
  • 5 Ecommerce Design Trends for 2015

    Juan Manuel Molina
    19 Jan 2015 | 2:01 am
    Is 2015 the year you finally get around to updating your website design? Then you’re in luck! PrestaShop has handpicked a few examples of the latest ecommerce web design trends to help you develop an updated design adapted to your business. Use this list as a guide for template and module research, or as a reference when discussing changes with your designer. 1. Full-screen images If you’ve worked hard developing beautiful product photography, then you’ll be ready to ride the full-screen image trend. While the home slider is where large images tend to shine, that’s not the only place…
  • Ecommerce Calendar: 52 Secrets for a Successful 2015

    Cécile Dubouis
    8 Jan 2015 | 6:30 am
    Forget about New Year’s resolutions, we’ve got you covered! Put an end to all those good New Year’s Day intentions that evaporate mid-month (really, has any resolution made it past January 15th?). This year, we’re going to help you make real progress all 52 weeks of the year. Being an online retailer means doing 12 jobs at once – developer, accountant, logistics coordinator, designer, editor, salesperson – which makes it difficult to plan ahead and prioritize. To help make your store a success this year, we’re delighted to present the 2015 Ecommerce Calendar, broken…
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    Ecommerce Outtakes

  • Today’s Top Ecommerce News

    Nicole Panzica
    20 Jan 2015 | 7:35 am
    Digital Retail Trends in Today’s Top Ecommerce News ‘Tinder for fashion’ app Grabble targets 1M users as ecommerce moves to mobile This team’s innovative marketing strategies and intelligent use of technology have made Grabble a must-have app for its target demographic. They are taking full advantage of the consumer switch to mobile by reinventing the fashion site as an app with “Tinder” style functionality that allows you to swipe through collections from different brands. (Forbes) Impressions of NRF Retail’s BIG Show 2015 – NY The volume of…
  • It’s Music Monday

    Nicole Panzica
    8 Dec 2014 | 11:59 am
    It’s Music Monday! Maybe we’re still tired from the holiday party at the end of last week, but it’s been very quiet in the office today. (Hey, maybe we’re all extra productive today!) Either way, we’ve got our headphones on jamming out to some of these. Nicole Panzica on Google+The post It’s Music Monday appeared first on Ecommerce Outtakes.
  • Giving Thanks to Our Readers

    Nicole Panzica
    26 Nov 2014 | 4:00 am
    Invalid form specified. Please contact 123ContactForm to help you solve the problem. Nicole Panzica on Google+The post Giving Thanks to Our Readers appeared first on Ecommerce Outtakes.
  • Today’s Top Ecommerce News

    Nicole Panzica
    21 Nov 2014 | 7:30 am
    Stiff Holiday Competition in Today’s Top Ecommerce News Four ecommerce basics to put the jingle into your holiday sales The time is now to make sure your ecommerce strategy is ready to deal with the hustle and bustle of the holiday retail season. Here are four key areas for online merchants to address in their ecommerce strategy to ensure their holiday retail season ends up with a stocking full of presents, instead of coal. (Entrepreneur) Delivery Wars: How 3 factions are facing off Amazon has teamed up with the USPS to provide Sun delivery, while Google is expanding its brand-name…
  • It’s Music Monday

    Nicole Panzica
    17 Nov 2014 | 8:46 am
    It’s Music Monday! Enjoy our playlist inspired by the music from Dumb and Dumber, Radiohead, and little Miss No-Spotify-Tracks. (Although we still prefer our PPC Manager’s version of Creep, played acoustically in the office at least once a week since Halloween.) Nicole Panzica on Google+The post It’s Music Monday appeared first on Ecommerce Outtakes.
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    Build My Online Store

  • Episode #134: Monthly Meetups, Content Strategy, And Business Updates

    Terry
    25 Jan 2015 | 2:00 am
    We are hosting meet-ups on the first Sunday of every month now at 12:00PM for a casual coffee/brunch in various cities around the world. Tune in to hear how you can attend one if you live in Los Angeles, San Francisco, Chicago, London, New York, London, or Singapore. In this episode we also talk about some updates happening with both of us, and an upcoming training course/book on featuring your customers.   Mentions In The Episode: Bdancewear Baller Leather Annielka Ecommerce Mafia   Episode Length: 29:13   Download Options: Direct Download: Right-click here and click “Save…
  • Episode #133: Finding Your 1,000 True Customers (Connectors, Mavens, And Persuaders)

    Terry
    18 Jan 2015 | 2:00 am
    In this episode we combine two concepts called “1,000 true fans” and “The Tipping Point” into a framework that Travis uses in his marketing strategy. 1,000 True Fans comes from a post Kevin Kelly wrote a few years ago about how an artist (singer, writer, comic, etc..) just needs to find 1,000 people willing to pay $100 a year to earn a decent living. The Tipping Point comes from a book by Malcolm Gladwell that talks about sociological movements and how they build momentum over time. Mentions In The Episode: 1000 True Fans The Tipping Point Bdancewear Baller leather…
  • Episode #132: 6 Business Goals For 2015

    Terry
    11 Jan 2015 | 2:30 am
    Last Sunday we hosted our first meet-up in Los Angeles with some mastermind members and folks on the mailing list. Twelve people showed up to talk business and meet other like-minded folks. We’ll be doing this the first Sunday of every month moving forward, so tune in to see how you can attend one in the future.  In this episode Travis and I set some goals for 2015 after reflecting upon what worked (and didn’t) in the previous episode. Topics Discussed: Recap on first BMOS meet-up in Los Angeles Paying yourself vs. keeping money in the business Brand consolidation and moving…
  • Episode #131: A Roadmap To Scale From $10K To $40K In Monthly Sales

    Terry
    4 Jan 2015 | 2:00 am
    During the summer of 2014 Travis grew his revenues from $10K/mo to over $40K/mo through a combination of marketing strategies. In this episode we go into the details of what worked for him and what didn’t. We start off looking at his business on a very high level, figuring out what metrics to look at, ad budgets, and how to double down on what’s working. Topics Discussed: The big-picture strategy and tactics for approaching revenue growth How to determine which marketing channel you should double down on Using pageviews to measuring ad traction with a small budget 
Understanding…
 
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    DataFeedWatch » Blog

  • How to Double your Google Shopping Sales in 1 Hour!

    Jacques van der Wilt
    14 Jan 2015 | 7:22 am
    Google Shopping Campaigns are crucial. Optimizing campaigns is a gradual process that requires a lot of analysis and continuous effort. Isn’t there a way to increase your RoI faster? Yes there is! Why wait for gradual growth. Boost your Sales Now! There are 10 things that you can do in 1 hour, that will boost your sales at once: DataFeedWatch just published an eBook How to Double your Google Shopping Sales in 1 Hour!. This eBook explains these 10 actions in great detail. It is a one-time effort to set up your campaign in such a way that you will no longer waste a part of your budget set…
  • DataFeedWatch launches the Default Image Selector

    Jacques van der Wilt
    13 Jan 2015 | 3:42 am
    PRESS RELEASE: DATAFEEDWATCH TO LAUNCH A UNIQUE TOOL TO SELECT THE BEST PRODUCT IMAGES FOR YOUR SHOPPING FEEDS. DataFeedWatch, a leading provider of data feed optimization services, offering 500+ channels in the US and 30+ other countries, has launched a revolutionary solution for product images: the ‘Default Image Selector’. It enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any product ad. The image dominates the ad and people focus on images;…
  • The Default Image Selector: Select the Best Images for your Shopping Feeds

    Jacques van der Wilt
    13 Jan 2015 | 2:05 am
    We just launched a revolutionary solution for feed problems with product images: the ‘Default Image Selector’. It enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any product ad. The image dominates the ad and people focus on images; less on text. Manually selecting the best image in the shopping cart is too time intensive and A/B testing all images is too costly. Top 3 Image Problems These are the three most common image problems that…
  • The 10 most common errors in your Google Merchant Center

    Mateusz Miodek
    6 Jan 2015 | 8:37 am
    As soon as you start uploading products to your Google Merchant Center, Google starts showing you errors. Some are fatal and prevent your products from showing – others are not show stoppers, but suggestions from Google how to improve your feed. Based on the experience from working with our customers, we put together a list of the ten most common errors in Google Merchant Center, followed by some tips how to avoid them. Wrong product URLs This is a very common problem. When you set up a GMC account one of the first things you need to do is claim a domain. The trick is that the domain of…
  • A BUY button in Google Shopping: Pros and Cons for Merchants

    Jacques van der Wilt
    17 Dec 2014 | 5:10 am
    According to the Wall Street Journal, Google is considering adding a buy-button to Google Shopping. If that happens, consumers can buy straight from the SERP or from a Google Shopping page, instead of clicking to the merchant’s site first and then buying the product. This may in some cases be a quicker and better user experience for the consumer. But what does it mean for the merchant? Consequences for merchants A buy-button puts Google on par with Amazon: The transaction is done by (= payment is made to) Google. Google will collect the money and the merchant still ends up sending the…
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    eCommerceFuel

  • Favorite Books of 2014: My Must Read List of Favorite Books of 2014

    Andrew
    23 Jan 2015 | 3:00 am
    New post from eCommerceFuel: This week, I am once again flying solo to talk about my favorite books that I read (or listened to) in 2014. I know it is a little late to do a 2014 book wrap up and most people do predictions, but I did want to an overview of my favorite reads over the last year, eCommerce-related and not, before the end of January. Listen in as I talk about 10 of the best books I have read in 2014, what I have learned from each one, and why you should read them as well. Also, I dive into how I am able to go through so many books (Audible is definitely something you should check…
  • How Not to Botch Your Website Migration

    Andrew
    16 Jan 2015 | 6:00 am
    New post from eCommerceFuel:In my last post, I talked about why I’m investing heavily in a new website and how to prepare for a complete redesign of your store.  In this post, I want to take you inside our process for going from theoretical concept to a shiny, non-botched live new store. This is my 3rd large cart migration, so I’ve made all the mistakes in the book.  From managing a team, to technical issues to dealing with project fatigue, I’ll be covering it all. Coordinating the Project and Your Team Rolling out a new design for your online store is an involved…
  • Running Multiple Businesses: If and How You Should Have More Than One Venture with Bill D’Alessandro of RebelCEO.com

    Andrew
    16 Jan 2015 | 3:00 am
    New post from eCommerceFuel: Are you a business owner who is working hard to get your business off the ground, but keep thinking about starting new one? Is your plan to split your days between two businesses and have your staff do the same? Well listen up, because this episode is all about when it is the right time is to start a second or even third business and still experience incredible success. Joining me again on the eCommerceFuel podcast is Rebel CEO, Bill D’Alessandro. Together, we dive into the many pitfalls that entrepreneurs can experience when they decide to start a new project…
  • Email Marketing for 2015: Tips for Success with Email Marketing with Xiaohui “X” Wang of EssenceofEmail.com

    Andrew
    9 Jan 2015 | 3:00 am
    New post from eCommerceFuel: Most eCommerce owners have, at one time or another, tried email marketing. A majority of owners who start email marketing, start strong, but then get discouraged or busy with the day-to-day business tasks, and the emails quickly drop off. What these owners don’t know, is that an effective, well thought out email marketing plan is not only worthwhile implementing, but it actually has the potential to drastically increase revenue, in some cases up to 30%! Xiaohui Wang or X, as he is more commonly known as, is an email marketing genius. He burst on to the…
  • How to Manage People: 5 Problems That Come Up When Managing People – And What to Do About Them with Drew Sanocki of DrewSanocki.com

    Andrew
    2 Jan 2015 | 3:00 am
    New post from eCommerceFuel: Have you grown to a point where you need help with your eCommerce business? Or have you already hired staff and are working to become the polar opposite of that boss that you hated when you were in the corporate world? That boss, who could constantly screw up and nothing happened, but all you ever hear about is what you do wrong? Drew Sanocki joins me today to talk about one of the hardest parts of owning a business – managing people. We discuss the 5 big problems that we have encountered and how we strive every day to walk the tightrope of management to…
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    Ecommerce News

  • Asendia publishes white paper on Germany

    Henoch
    23 Jan 2015 | 5:56 am
    Asendia has written a very thorough white paper on the ecommerce industry of Germany. The international mail joint venture of French La Poste and Swiss Post shares the know-how it has gathered to help online retailers on their way to what they call “the heart of Europe”. Download the free white paper It seems pretty obvious why Asendia has focused its white paper on Germany. Because with a population of 82 million, it’s Europe’s largest consumer market. And annual online shopping revenues reached more than 40 billion a year, and this number is predicted to reach 100…
  • Google: “European retailers should monetize their visitors”

    Henoch
    23 Jan 2015 | 2:15 am
    Online shoppers gather research than ten different sources before they purchase something. And at the same time, online retail stores generate more page views than news sites. Online retailers should market this reach. That’s what Google said during the biggest ecommerce event in the Netherlands. It was Anthony Nakache, head of Online Partnerships Group EMEA, who told the audience this during the Webwinkel Vakdagen. According to Twinkle he said that the average conversion rate in online stores is between 1 and 5%. To monetize the rest of the visitors, online retailers could place…
  • Ecommerce sites in Ukraine share their results

    Henoch
    22 Jan 2015 | 8:02 am
    Two major ecommerce sites in Ukraine have shared their results of 2014. B2B and B2C marketplace Prom.ua and classified ads website OLX.ua can look back at a good year, with a growing number of visitors, increasingly popular product categories and more. OLX.ua analyzed data from its own popular website and noticed that the most actively growing product categories are clothing, footwear and household goods. The ecommerce website saw a 62% increase in the number of closed transactions via its websites, compared with 2013. The most active buyers happen to live in Kiev and Donetsk. In…
  • One in four Germans has bought groceries online

    Henoch
    22 Jan 2015 | 3:20 am
    Around 15 million German consumers purchased food or drinks on the Internet last year. That’s 28 percent of all German Internet users. Compared to a similar survey back in January 2011, this number has more than tripled. At the time there were 4.5 million people who ordered their groceries online. The data was presented by BITKOM, a German association for information technology, during the agriculture and food fair Grüne Woche in Berlin. “Until recently, groceries was one of the few product categories that was sold almost exclusively in stationary retail. This is now…
  • Adyen processed €21 billion in payment transactions in 2014

    Henoch
    21 Jan 2015 | 7:33 am
    Payment company Adyen processed over 21 billion euros ($25 billion) in payments transactions in 2014, which is almost an increase of 80% over 2013. At the same time the Dutch company grew by 100% in terms of revenue and by 40% in new customers. Adyen announced these recent figures today in an official press release. Adyen didn’t give any absolute numbers, but it does however give an explanation. It states the growth has been driven by both a substantial increase in customer adoption as well as organic growth of existing customers in global key markets, such as North America, Europe,…
 
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • How Ecommerce Website Get Rank #1 on Google Without Getting Penalized

    Perception System
    20 Jan 2015 | 1:18 am
    Better ranking is dream of every eCommerce merchant as organic search traffic helps to enhance business growth. The problem is SEO changes continuously and no merchant wants a penalty by doing anything wrong. We all know that updates, including Panda, Penguin, Google EMDs and recently Private Blog Network deindexing have rolling out by Google. Those online merchants, who are tensioned about enjoying target traffic without getting penalized, them this post is especially for you. According to Google’s mission statement, it is must for you to know the most recent Google updates. “Google’s…
  • 9 Assured Ways to Boost More Sales and Conversions in Your eCommerce Site

    Perception System
    12 Jan 2015 | 3:57 am
    Are you selling something online? Yes. It is must to focus on the conversions rate of your website’s page when selling anything online. We know that conversion rate is unpredictable, however, increasing even one percent in conversion rate can make huge different between profit and loss. Conversion simply means pouring traffic into a funnel where lots of visitors filtered at different levels and remaining get converted into buyers. It is noted that a large part of traffic will leave your website after they have landed to the sales page. There are many reasons behind it. However, to ensure…
  • 11 Successful Tips to Get Your eCommerce Business Ready For 2015

    Perception System
    6 Jan 2015 | 10:42 pm
    We enter in 2015 and now, it’s good to look over our business site to grab attention of visitors in 2015. In this New Year, don’t get your website get outdated as it affects your conversion rate and sales. Today is the perfect time to clean some older stuff from the website and add some fresh one. Below, we are going to list out some important tips that helps your business and website ready for 2015. 1. Replace Obsolete Solutions Do you still have Flash content slider in your home page banner? There is no doubt Flash was widely used for adding interactive, rich content to the web. Flash…
  • 30 Highly Influential Content Marketing Tools For WordPress Website Owners in 2015

    Perception System
    4 Jan 2015 | 10:39 pm
    For all the WordPress website owners, the most amazing and gala time has been started, so they are looking forward to an easier way to blog. There are various things like from coming-up with ideas to writing and promoting that goes into content marketing. We all know that the whole process is not as easy as it sounds, so how can you make the whole process easy? The answer is you can make use of a lot of tools that can help you to generate ideas, make the writing process easy and help in promoting your content. Below mentioned 30 highly influential content marketing tools for WordPress website…
  • Reward Repeat Customers – 10 Tips to Implement on Your eCommerce Site

    Perception System
    3 Jan 2015 | 4:41 am
    If you are working hard to boost revenue, social mentions and want to build a loyal following, but not rewarding your repeat customers, you can’t run a successful eCommerce business. Across the world, there are a lot of eCommerce merchants, who are rewarding their repeat customers as they are your loyal customers and they can influence thousands of new visitors and boost your sales. However, it is also true that rewarding customers is not possible for small businesses, which have a limited budget, but rewarding doesn’t means giving big gifts. Little things also mean a lot to customers if…
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    bingdigital.co.uk

  • The price is right: the beauty of dynamic pricing for e-commerce

    Jon Billingsley
    7 Jan 2015 | 3:16 am
    One topic of discussion that I regularly have with clients is regarding their pricing structure. Should they be cheaper than their direct competitor? Should they raise their price as it’s Christmas? The answer is simple: opt for flexible, dynamic pricing – a strategy that many online retailers are beginning to adopt The truth is, no two retailers offer the same customer experience and added value. Where one retailer can get away with offering a rock bottom price with next to no customer service and cheap, slow shipping, another will sell items at a higher price whilst comforting…
  • The top 5 UX faux-pas luxury brands must iron out

    Bing Digital News Team
    5 Jun 2014 | 1:06 am
    It is still very common for luxury brands to attempt to apply unique forms of branding to their online space. Unfortunately, what many high-end brands simply don’t realise is that this is often at the expense of user experience and search engine value. I’ve selected the common issues below as a point of reference for leading luxury businesses looking to increase their exposure online. Ultimately, the below examples intimate that by trying to be so exclusively different, many brands are failing to deliver an acceptable website experience for the customers. 1.Loose terminology It is…
  • How to measure the success of a social media campaign

    Bing Digital News Team
    21 May 2014 | 2:16 pm
    There’s no doubting that social media now plays an important part in the digital marketing campaigns of businesses across the world – from start-ups to global conglomerates. The chance to reach out to your target demographic, personalise your brand and encourage customer loyalty; it all sounds great, but how do you find out which social channels work best for you? Is it really proving beneficial to your business? To deliver a successful social media campaign you need to have the resource to give your strategy time to resonate and breathe. There’s no point going in half-baked;…
  • Optimising your online credibility

    Bing Digital News Team
    14 May 2014 | 5:10 pm
    We are looking at the top level techniques that we use when optimising our clients online credibility during the website design and build stage. 1. Make it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don’t follow these links, you’ve shown confidence in your material. Linking to highly credible information and data helps increase your client’s website credibility due to the laws…
  • The importance of using a Google Certified Agency

    Jon Billingsley
    17 Apr 2014 | 11:46 am
    As a business owner or someone responsible for the business budget,  marketing your firm online with a digital agency requires a distinct level of trust. You need to be sure that the agency you choose is working as hard as possible to give you a tangible return on your investment. That’s why, at Bing Digital, we are a certified Google Partner. Google Partners are online marketing companies that are trusted and recognised by Google. If you see a Google Partner badge on an agency website, it’s an acknowledgement that they excel and specialise with Google’s products – be it…
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    BrainSINS - Smart ECommerce

  • Alantis Capital and 101 Startups lead a new investing round in BrainSINS

    admin
    21 Jan 2015 | 1:50 am
    We are really happy. 2014 has been a hard but awesome year for BrainSINS and we have been able to harvest the fruits of our previous labour. We have increase our monthly revenues by 300% during 2014, we have been able to integrate our technology in big retailers such as Toys’R Us or Birchbox, and our customers are happy with the results of our personalization suite. Our awesome team is more motivated than ever before and we know 2015 will be a great year too. Due to this good news, Alantis Capital and 101 Startups has decided to invest in BrainSINS to help us to grow faster the in the…
  • Why You Should Be Using WordPress for E-commerce

    Sarah Parker
    18 Jan 2015 | 9:57 am
    [Guest post by Sarah Parker from Designs2HTML] It’s a well-known fact that WordPress originally began as a blogging platform to channelize the creativity of bloggers worldwide. However, over the years the platform has been evolved into a fully functional content management system- in other words, it has grown to become a backend software to run any kind of website- including an e-commerce. WordPress can efficiently “power” an e-commerce website and thus boost your performance by allowing you to target a large number of audience. With its increasing number of e-commerce themes and…
  • Understanding The Key Aspects of Dependency Injection in Magento 2

    Jason Roiz
    11 Jan 2015 | 8:21 am
    [Guest post by Jason Roiz from OSSMedia] Magento 2 has already set the game and one of the biggest changes that online players will witness in this version is the use of dependency injection. Dependency injection is a design pattern which has been introduced as a substitute of Mage class used in Magento 1 for managing dependencies. What is Dependency Injection? As a part of solid, dependency injection makes sure that all the dependents are decoupled points, which create a system as and when they are combined with a system. It helps Magento programmers to implements version control and…
  • Why Magento is the Most Popular CMS for eCommerce

    José Carlos Cortizo
    7 Jan 2015 | 3:54 am
    We publish this nice infographic created by BlueberryLabs for Best Plugins that summarizes the most attractive features and characteristics of Magento, and why Magento is one of the most popular CMS for eCommerce. Some of the main highlights: Magento started at March 2008, and in December 2014, more it had more than 5 million downloads Magento is the first CMS according to its Market Share, with 26% of the market using Magento. WooCommerce and Prestashop are following Magento with a 9% and 8% Market Share penetration. Magento is versatile and offers Marketing and Promotional tools Magento is…
  • Report: 2015 eCommerce Trends

    admin
    31 Dec 2014 | 3:39 am
    A week ago we published an exhaustive report of eCommerce trends extracted from the perspectives for 2015 of 90 eCommerce professionals from the Spanish market, including professionals from brands such as Loewe, Birchbox, Showroomprive, Vente Privee, etc. The 166 pages report has been published in Spanish in Slideshare, and now we are publishing a brief summary in English, containing the main conclusions of the original report. eCommerce Trends 2015 (Summary) from BrainSINS The post Report: 2015 eCommerce Trends appeared first on BrainSINS - Smart ECommerce.
 
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    Magik

  • How to Resolve ‘Not enough permission to read files for backup’ with Magento Backupsuite Extension?

    Vaibhav
    21 Jan 2015 | 1:49 am
    After you have installed Backupsuite extension in your Magento, sometimes it may happen that when you try to create a backup, Magento prompts you with an error message that reads “Not enough permission to read files for backup. Item does not exists” The main reason behind this error is the file permission. All files that […]The post How to Resolve ‘Not enough permission to read files for backup’ with Magento Backupsuite Extension? appeared first on Magik.
  • How to Configure Cron for Database Backup or Backupsuite Extension?

    Vaibhav
    20 Jan 2015 | 1:27 am
    Cron jobs is a time-based job scheduler in Unix-like computer operating systems. Cron enable users to schedule jobs (commands or shell scripts) to run periodically at certain times or dates. It is commonly used to automate system for maintenance or administration. Our Magento Database Backup or Backupsuite extension uses the built-in Magento cron job functionality […]The post How to Configure Cron for Database Backup or Backupsuite Extension? appeared first on Magik.
  • How to Set Product as Backorder with our Magento Backorder Extension?

    Vaibhav
    15 Jan 2015 | 11:10 pm
    Backorder is the ability to sell products on your website that are not in stock currently & can be available in future. Depending on your business, you may want to display these products on your website in stock or with a specific availability message such as “Backorder availability” with a popup showing some message related […]The post How to Set Product as Backorder with our Magento Backorder Extension? appeared first on Magik.
  • Find Out Why Magento is The Favourite CMS For Ecommerce

    Ashish
    5 Jan 2015 | 3:04 am
    Find out why Magento is a better CMS solution for your eCommerce store. Magento is one of the fastest growing eCommerce solutions in the world since 2008. It has the distinction of being the MOST popular CMS for e-commerce. As its an open source solution, there’s a large community of developers working day and night […]The post Find Out Why Magento is The Favourite CMS For Ecommerce appeared first on Magik.
  • 5 Tips to Improve eCommerce Product Page

    Ashish
    16 Dec 2014 | 5:14 am
    Designing an eCommerce product page is as crucial as designing a website. Good and impressive product page plays a crucial role in the growth and success of any eCommerce website. It is your product page where a customer decides to purchase or not.  Don’t get overwhelmed by the fact that a customer has landed on […]The post 5 Tips to Improve eCommerce Product Page appeared first on Magik.
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    ekmpowershop.com

  • Ecommerce Predictions and Trends for 2015

    Soenke Doekel
    23 Jan 2015 | 7:15 am
    2014 was a big year for ecommerce with growth all over the industry. We saw big retail days such as Black Friday and Manic Monday reach the UK shores in a big way and they have really increased sales for the year and even more so when compared to the same days last year. We also saw a shift in what were the main focal points in ecommerce. The same will be the case in 2015, some will obviously stay the same, but trends develop and new priorities and main focal points will arise. Below I’ll outline my predictions for ecommerce in 2015 and give some recommendations on how you can adapt your…
  • How to create a stylish contact form for your shop

    Chris Kane
    19 Jan 2015 | 6:17 am
    In this guide I’ll talk you through all the steps needed to achieve a great looking contact form and how you can modify it to fit your needs as well as the look of your shop. To begin with, head over to your shop’s ‘Design’ section and click the ‘Webpages’ button. If you don’t already have one, create a ‘Contact Us’ webpage using the ‘Add Webpage’ button on screen. Once your webpage is created you should see the ekmPowershop editor on screen and in the top left corner you’ll find a ‘Source’ button. Clicking…
  • Changing your online shop’s Favicon

    Chris Kane
    7 Jan 2015 | 5:33 am
    What is a Favicon? A Favicon (Favourite Icon) is a small icon which is displayed on a web browser when someone is visiting a web page. Commonly just 16×16 pixels in size, Favicons can be shown in various places on a web browser such as on browser tabs, bookmarks, the links bar and even in the address bar. The size of the Favicon can differ depending on where the icon is to be shown (32 x 32, 64 x 64 and higher) but the standard size accepted cross-browser is 16 x 16px. Why use a custom Favicon? A Favicon helps a user identify what’s on each browser tab when they have…
  • Extended Opening Hours

    Stephen Howells
    22 Dec 2014 | 5:51 am
    In our last customer satisfaction survey you told us that you’d like our support channels to be open for longer during the week. As a result, we’re extending the opening hours for our support team from Monday 5th January 2015. From this date you’ll be able to get in touch with our support team from 8am until 6pm on a Monday to Friday. We hope these extended support hours will make it easier for you to get in touch with us should you need any help. Email support on a Saturday will still remain at the current opening hours of 9am – 5.30pm. These changes are part of our on-going…
  • Import/Export System Updates

    Chris Kane
    20 Dec 2014 | 3:09 am
    The Import/Export  System on ekmPowershop got an update this week, making it possible to import customer and order records into your shop. Ideal for merchants moving to ekmPowershop from another ecommerce provider, this update will allow you to import historical order records into your shop even if the order was processed on a different platform. If you regularly use the Import/Export System you’ll feel quite at home with the new import files. Everything is structured the same way but with a few new column headers which are covered in detail in our updated support guide. To help…
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    How to Win at Ecommerce

  • How to Create a Killer Ecommerce Marketing Strategy

    23 Jan 2015 | 3:04 am
    Great marketing campaigns emanate from a solid initial strategy. As Benjamin Franklin once said: “Failure to plan is planning to fail” So in this post we will show you how to create a killer ecommerce marketing strategy to drive your ecommerce business ahead of your competitors. In order to give some context to each section, I’ll be giving you excerpts from the marketing strategy for a fictitious ecommerce company in the fashion industry called ‘Danakil’.
  • Butterfly Metrics: 4 Key Metrics For Monitoring The Health Of Your Ecommerce Business

    16 Jan 2015 | 4:05 am
    In chaos theory, the butterfly effect allows the possibility that a butterfly flapping its wings in New Mexico can cause a hurricane in China. It may take a long time, and multiple other causes and effects will come into play along the way, but the direct connection between the two is a real one. If the butterfly had not flapped its wings at just the right time and in just the right location, the hurricane in China would not have happened. 
  • 5 Ways Online Retailers Can Boss It on YouTube

    9 Jan 2015 | 8:34 am
    YouTube - with its billion unique monthly users, 6 billion hours of footage watched a month and increasingly influential army of experts, reviewers and vloggers - can seem both an exciting and a daunting prospect when it comes to cutting through the noise and promoting your brand. For ecommerce marketers in particular, the platform presents a very specific set of challenges from a content marketing perspective: how do I reach the right people? What kind of content should I be producing? How do I get people from viewing my videos to spending money in my store? Here are five ways that online…
  • 5 Lessons I Learned from the Best Ecommerce Founders

    7 Jan 2015 | 5:55 am
    One of the most stimulating aspects of being the founder of Ometria is that I get to spend a lot of time with some of the greatest ecommerce founders in the UK and beyond - people who have started - and scaled - some of the largest and most successful ecommerce businesses. While the verticals in which they operate, and the business models they pursue, are almost always different, there are also many fascinating similarities. As an individual, and at Ometria, we consider the desire to learn to be one of the most vital character traits and so over the past few years, as I’ve got to know these…
  • The Big Fat Ecommerce Quiz of the Year!

    28 Dec 2014 | 2:08 pm
    Think you had your finger on the pulse when it came to the big ecommerce stories of 2014? Consider yourself a bit of an online retail news buff? Well now it's time to put your money where your mouth is! Take The Big Fat Ecommerce Quiz of the Year and put your knowledge to the test.
 
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    Bootstrapping Ecommerce

  • Selling with Google Adwords on a tiny budget

    Shabbir
    18 Jan 2015 | 6:18 am
    This is a guest post by Dennis Moons. Dennis is an experienced adwords marketer, and he has also written a really nice post on r/entrepreneur which you can see here. I really liked what Dennis had to say in the reddit post, so when he approached me for a guest post, I didn’t hesitate at all. Enjoy! Increasing sales with an online advertising campaign can seem like a daunting task for online store owners. It is indeed challenging to create campaigns that work. Most companies spend a lot of money on ads, and they don’t take the time to figure out which parts aren’t bringing in sales.
  • How I Developed My First Ecommerce App

    Shabbir
    26 Dec 2014 | 8:31 pm
    Ecommerce has evolved from the simple cart-checkout of the 1990s to a booming ecosystem full of apps and addons that enhance your selling and your buyer’s buying experience. When Fish Finder Source used to be an online store, it was running on Bigcommerce. I chose Bigcommerce for that particular store because I was going to carry a lot of inventory and needed many levels of categories and subcategories: a feature that is easily doable using Bigcommerce. The idea I carried lots of hard-to-find accessories and the like, and since I was drop-shipping, there was always a good chance that…
  • How To Validate Your Ecommerce Business Idea

    Shabbir
    3 Nov 2014 | 10:10 am
    This is a guest post by Travis Newton, the Commerce Dude When it comes to ecommerce or business in general people tend to think “Hey, I’ll come up with a kick ass business plan, research the market, put up my store and I’ll make money by the truck load.” Now I’m not saying not to do any market research; but one of the fastest most effective methods to see if you actually have a viable product is through validation. What is validation you ask? It’s getting your potential customers to pay for your product, solution, etc. before you have you spend an excess amount of time and…
  • The Three Approaches To Online Businesses

    Shabbir
    7 Oct 2014 | 12:01 pm
    I’ve been at this for quite a while now. I think I’ve been working on building full-fledged ecommerce businesses for at least 3 years, and I’ve been documenting what I’ve learned and am learning for a little over a year. That and by following other thought leaders in the ecommerce and online business space, I’ve seen that there are a few approaches that you can take to building businesses online. There is no correct approach – it’s a matter of what you want to do and the amount of time and effort you are willing to put in. These approaches are:…
  • Lessons In Conversion Optimization

    Shabbir
    20 Sep 2014 | 2:24 am
    Back when Fish Finder Source was an online store, I had built the site to receive a pretty decent amount of traffic, but conversion rates were dismal at best. I tried almost everything to improve the conversion rate, including the standard fare of: Adding trust symbols such as SSL seals and PayPal verified seals Eliminating extra buttons and fields from the checkout Making it a one step checkout Making the site ridiculously easy to use Offering free shipping Displaying trust symbols prominently in checkout and cart pages Adding social proof/motivators near the “add-to-cart” button Writing…
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    WordPress.com News

  • Notifications just got a boost!

    Fred Cheng
    20 Jan 2015 | 11:04 am
    If you’ve been tuning in to Hot Off the Press, you’ll know about recent updates to the WordPress.com interface along with some fantastic technical upgrades. To continue the momentum, we’ve introduced more interactive and robust notifications throughout WordPress.com. (Coming soon to a Jetpack blog near you.) Keep an eye on the new interface and let us know what you think! Why the change? We care about giving our users a streamlined and consistent experience across their devices. Unlike the old design, our new notifications look practically identical whether you are…
  • New Themes: Cubic and Wilson

    David A. Kennedy
    15 Jan 2015 | 7:40 am
    It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson. Cubic Designed by WordPress.com’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme. With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers. Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes. Wilson Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a…
  • Around the World in Nine Photos

    Krista
    13 Jan 2015 | 8:00 am
    It’s in the grip of North American winter that I often dream of escape to warmer climates. Thanks to the WordPress.com Reader and the street photography tag, I can satisfy my travel yen whenever it strikes. Here are just some of the amazing photos and photographers I stumbled upon during a recent armchair trip. My first stop was Alexis Pazoumian’s fantastic SERIES: India at The Sundial Review. I loved the bold colors in this portrait and the man’s thoughtful expression. Photo by Alexis Pazoumian Speaking of expressions, the lead dog in Holly’s photo from Maslin Nude…
  • New Themes: Boardwalk and Sela

    Thomas Guillot
    8 Jan 2015 | 9:00 am
    We’re celebrating the New Year with two free themes: Boardwalk and Sela. Boardwalk Designed by yours truly, Boardwalk is a clean, simple, and responsive theme. Powered with horizontal scrolling and built around large featured images, Boardwalk is the perfect choice for photobloggers and those of you looking for an unconventional — yet elegant and creative — theme. Learn more about Boardwalk at the Theme Showcase, or preview it by going to Appearance → Themes. Sela Sela isn’t your typical business theme. It’s a vibrant, bold, clean theme with lots of space for large…
  • Im(Press)ive! Your Year in Review

    Michelle W.
    6 Jan 2015 | 8:00 am
    Millions of new sites created and posts published later, 2014 is in the books. We could regale you with big numbers, like these… Total New Blogs 18,300,771 That’s 49,997 new blogs per day! Total Posts 555,782,547 Or more than 1.5 million per day — not too shabby. 47 million were published from mobile devices, because you’re on the go. Bytes of Data per Hour 24.5 Trillion (Thanks for keeping us so busy!) … but the most important part of Automattic is what you make with the tools we offer. This year, we thought we’d look back at some of your successes, and…
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    Blog posts

  • January Store Closings: Bad news for retail or good news for omnichannel innovation?

    sregan
    16 Jan 2015 | 7:21 am
    “It’s January. Were you expecting sunshine and unicorns?” While I’m used to hearing this response from salty New Englanders when I dare complain about our lousy winter weather, it’s also become a de-facto response from many retail experts when discussing what has become an annual event for commerce: a slew of brick-and-mortar stores closings right after the holidays.I’ve noticed many local news stations have been quick to label recent store closings as “More Bad News for Retail!”.  But most forward-thinking retailers will beg to differ. The fact is, the majority of these…
  • Game Changing Years for eCommerce

    kcarlson
    10 Dec 2014 | 11:03 am
    Over the past 40 years, I've experienced technology development in many different environments. It all started with meager beginnings in a Denver middle school. It was there that I first used a TTY-33 to dial-in to an HP2000F timeshare using a rotary phone and an acoustic-couple modem. After learning BASIC, I moved on to Assembly, Pascal, C, C++, and Java, through the days of client-server and onto where we are today, picking up experience with other languages along the way. It's certainly been an interesting time to be someone interested in technology.So where are we today? A lot of folks…
  • Optaros and MRM//McCann: A Powerful Combination

    rwillms
    4 Dec 2014 | 1:11 pm
    Today marks a new beginning for Optaros, as we announce the acquisition of our company by MRM//McCann, a global customer experience-marketing agency and part of the Interpublic Group (IPG).  This announcement comes at an exciting time and as CEO of Optaros, I am more energized than ever about the power and possibilities that innovative digital solutions can bring to brands and retailers.  Together, MRM//McCann and Optaros now offer companies a comprehensive suite of tools, technologies, and services to engage shoppers throughout the entire consumer lifecycle. This begins with customer…
  • There's a new eCommerce App in Town. And it's a Peach.

    kcarlson
    18 Nov 2014 | 8:56 am
    While eCommerce is now a common part of our society, it's still evolving so rapidly that it can still be quite exciting.  For example, I’ve written a few articles recently about Private Event Retailing (flash sales, daily deals, etc.), and how they’ve revived the “thrill of the find” in online shopping.  I’ve also discussed how eCommerce professionals could leverage some of the innovations that video game developers have perfected to enhance online shopping experiences.Because of my interest in these areas, I was happy to happy to discover that there's a new app in town. …
  • Fashion Digital 2014: An eCommerce Fashion SMACdown

    clangway
    22 Oct 2014 | 10:30 am
    I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming.  (If you missed it, we have a few white papers that will catch you up.)  It was an impressive show, filled with smart, stylish eCommerce execs from a bunch of great brands, as well as technology and services providers.  There were some great presentations and panels, and a lot of opportunity for networking and connections.  For me,  four things really stood out.1.  Content meets commerce:  For…
 
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    BlogSnap

  • Top 3 Reasons You Need to Create a Subscription Model… Now!

    Hanna Wolsfelt
    22 Jan 2015 | 8:27 am
    As we have already hinted at, we are huge fans of the subscription services model. Not only can it help you drum up extra customers, but it can also create revenue for you that is guaranteed (and who wouldn’t want that?)! Here are our top 3 reasons for creating subscriptions for your business, and how BlueSnap can help you get there.   Reason 1: Turn One-Time Customers into Repeat Buyers With subscription services you can lock customers in upon sale, creating loyalty and interest in your business for a lifetime. And at BlueSnap, we offer Automated Subscription Reminders with our Smart…
  • Please Welcome Peter Caparso to BlueSnap!

    Hanna Wolsfelt
    13 Jan 2015 | 7:34 am
    We are pleased to announce that we have a new BlueSnapper on our team! Peter Caparso, the former President of North America at Adyen, has joined us as Chief Commercial Officer. Peter is extremely experienced in the payments industry – from Bibit to Royal Bank of Scotland (RBS) to Adyen, Peter has over 25 years of knowledge to bring to our team. Prior to joining BlueSnap, Peter served as the Head of North America at Adyen for six years; in fact, he was the first US employee for Adyen. During his tenure, Peter oversaw the creation of multiple U.S. offices and deals with numerous mid-size,…
  • Will Payments Go Back To The Future In 2015?

    Hanna Wolsfelt
    8 Jan 2015 | 6:31 am
    Well, ladies and gentlemen, 2015 is finally upon us. We hope that you all had a fabulous time during the holidays and can begin to slowly readjust to your work schedules. We here at BlueSnap have begun the new year by projecting a couple ideas for what we think we may see in the payments world this year. Fun fact: Back To The Future Part II was set in 2015, and we see an uncanny relation to payments and the innovative spirit that has taken over our industry. While we are not Doc Brown or Marty McFly, and we cannot actually time travel, we came up with some pretty good ideas for what you can…
  • Caution: BlueSnap.com Is Under Construction!

    BlueSnap Editors
    6 Jan 2015 | 12:27 pm
      Attention loyal BlueSnappers – bluesnap.com is going to be under construction soon! As we don’t want any of you to be tripping over wooden planks or loose wires, we figured we would give you a heads up!   Our website will be down for 2 hours for server maintenance this Wednesday January 7th, 2015 from 8:00PM – 10:00PM EDT. This time could also be pushed back without much notice, so please check back if the site is not working.   We deeply apologize for any inconvenience this may cause, but it’s better than filing for a workers compensation claim…
  • New Customer Reset Retreat Launches Global Checkout

    BlueSnap Editors
    18 Dec 2014 | 6:32 am
    With the holiday season in full swing it can be a challenge to come up with a gift that will leave a lasting impression. I’m sure we’ve all received one too many pairs of fuzzy socks or fragrant lotion sets that we’ve tossed into the back of the closet. Enter Reset Retreat! As BlueSnap’s newest customer, Reset Retreat provides wellness and adventure retreats focused on personal growth that can provide a lasting impact on one’s life. While other retreats often focus on say food or exercise, Reset Retreat’s goal is to help people discover themselves while in a new and…
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    LemonStand

  • 4 Ways To Analyze On-Site Search With Google Analytics

    Dragos Dragusin
    23 Jan 2015 | 8:00 am
    Site search is an extremely important, yet often ignored, aspect of online searching. As a retailer, you always know what products you have available, and how they are organized on your store. However, your customers don’t. Consumers come to your store for various reasons. Some just want to learn more about your business, some want to browse around and ‘window shop’ online, and some are there specifically to buy a certain product. For that last group of people, your on-site search is the fastest way to find what they need. That means the search feature on your eCommerce…
  • 4 Places To Find Ideas For Your Next A/B Test

    Alicia Doiron
    21 Jan 2015 | 8:00 am
    Time is precious. Time is money. A/B testing is something you have to be doing in order to grow your company but you don’t want to waste your time running A/B tests that aren’t meaningful. Understanding what your customers value when making purchases and what turns them away are things that you need to know before you can start testing. Sean Ellis, you know, the guy who coined the term “growth hacker”, and Ryan Lillis, have a five step framework for setting up better tests and it looks like this.   Before you dive into testing, you need to know what to test,…
  • Does Your eCommerce Store Really Need Social Sharing Buttons?

    Alicia Doiron
    19 Jan 2015 | 9:44 am
    For years you’ve been hearing that you need to have social sharing buttons on your product pages. After all, almost everyone has an account to either Facebook, Twitter, Pinterest, Instagram or some other social media outlet. In fact, 84% of  of online shoppers use at least one social media site. If you don’t have social sharing buttons, how will anyone ever know your product exists? And what if a customer wants to share? They will have to manually copy the URL and paste it in to their social media outlet. You’ve also likely heard that your site really needs social sharing…
  • 3 Tips To Increase Conversion With Video

    Alicia Doiron
    15 Jan 2015 | 9:00 am
    Consumers expect a visually engaging online shopping experience that also happens to be personalized at the same time. This is especially important among those of the millennial age bracket, born 1980-late 90’s, also known as the “Youtube generation”. According to a recent study from Digiday , 52% of consumers said that watching videos makes them more confident about their purchase decisions. But people are not only more confident about buying a product, they’re also more likely to share the product. Invodo states 92 percent of mobile video viewers share videos with…
  • 10 Beautifully Designed eCommerce Stores To Get You Inspired

    Alicia Doiron
    13 Jan 2015 | 9:17 am
    Have you ever entered a home or store and you just stopped and thought, wow. Your website has the power to have that same affect. Shopping on your store should be an experience, one where no detail has been overlooked. The design should not only look great, but should also be designed in a way that is easy to navigate around. There are many ways to design your online store that will help it to stand out, including: a unique layout, interesting photography, a great story and engaging content such as video. Whatever you do, make sure your eCommerce store is unique. Here are 10 stores that…
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    Perfect Audience Retargeting Blog

  • What’s your 2015 Advertiser’s New Year’s Resolution?

    Scott Danielson
    9 Jan 2015 | 8:55 am
    Happy New Year! It’s our New Year’s resolution to deliver great additions to our platform. We’re working to bring you new features and some much-requested options. Those will be coming throughout the year! What’s your 2015 Advertiser’s New Year’s resolution? As a self-service platform, we try to provide detailed information on how to setup your campaigns and keep them running well. Today, I wanted to highlight some of the more important points for campaign health. You can make these your 2015 resolution! Advertiser’s 2015 New Year’s Resolution…
  • Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons

    Ryan Lavery
    19 Nov 2014 | 11:08 am
    With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM across all of your retargeting campaigns to ensure you’re bidding enough to stay in front of your potential customers. As a rule of thumb, we generally recommend advertisers increase their CPMs by 50-100% of their current average to maintain competitiveness during these times. Adjusting CPMs in Perfect Audience is super simple. Click to edit any of your campaigns and dive into your settings. In Step 3, Campaign Details, you’ll see…
  • Tips for Defining Success

    Erin Toth
    29 Oct 2014 | 3:18 pm
    One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then define some benchmarks. KPIs (Key Performance Indicators) Most of the time retargeting is used as a performance media tactic; two of the most commonly used KPIs to measure performance are Cost Per Acquisition (CPA) and Return On Investment (ROI). Normally a business that sells goods will use an ROI model and a business that sells services will use a CPA model.
  • New Feature: Edit your Facebook Ads

    Brian Cary
    16 Sep 2014 | 6:06 pm
    Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button? Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image for a new one, you would have to create a new ad, too. We are happy to announce today that you can now edit your Facebook ads in Perfect Audience, without creating a new ad. Previously, only the name of the ad was editable after save. Now you can change any field in your right-hand side and news feed ads. The stats for your ad will continue to be updated…
  • New Feature: View performance for custom campaign groupings

    Brian Cary
    12 Sep 2014 | 11:09 am
    Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see how they are performing against one another: The graph will then display cumulative stats according to your selection. We hope you find this update useful! Let us know if you have any questions!  Support@PerfectAudience.com The post New…
 
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    Userlike

  • How to Start the Chat Panel Automatically on Startup

    Marta
    22 Jan 2015 | 3:00 pm
    Recently a friendly customer asked us how to make sure that the Chat Panel is always launched first thing when the computer is started. Some companies providing support through live chat don’t always remember to open the Chat Panel. In order to help those who relate to this situation we explain in this article how to make the Chat Panel start up first thing when starting your computer. Following are the instructions for the various browsers: Using a Mac Google Chrome: To set up your Google Chrome to automatically open Userlike Chat Panel you first need to open Chrome’s Options. Click the…
  • This Morning's Technical Hiccup

    Pascal
    20 Jan 2015 | 10:41 am
    We experienced a technical difficulty this morning (CET). A small fraction of the chat client requests was not processed, which resulted in connectivity problems with the chat server. Things are running stable again since 11AM (CET). Due to infrastructure changes the statistics for January 19th are currently not visible in your account. We will provide them within the next few hours. We apologise for any inconvenience and thank you for your understanding.
  • Live Chat Integration with HubSpot

    Pascal
    19 Jan 2015 | 8:52 am
    We’d like to introduce you the integration between Userlike and HubSpot. HubSpot is one of the fastest growing business solutions in the world, collecting widespread acclaim since 2006. The software can best be described as an all-in-one Inbound Marketing Solution, offering quality solutions related to: Blogging SEO Social Media Lead Management Landing Pages Calls-2-Action Marketing Automation Email Analytics CRM What connects these various fields is the focus on Inbound Marketing: the non-intrusive, educational/conversational form of marketing that’s become so dominant over the past…
  • Live Chat to Fight Shopping Cart Abandonment

    Marta
    16 Jan 2015 | 8:19 am
    Abandoned shopping carts are one of online shop owners' biggest concerns. Having a high number of abandoned shopping carts can be the result of different factors and decreasing them can have a significant impact on your sales figures and revenues. In this article we explore the main causes of shopping cart abandonment and suggest how you can use live chat to help you improve on this. Main Causes for Shopping Cart Abandonment 1. Unexpected Costs “Hey, wait a minute. How’d it go from $8.99 on the product page to $14.78 all of a sudden? What are all these little charges and fees about? Why…
  • 6 Hacks to Forge Strong Customer Relationships

    Kerry Butters
    15 Jan 2015 | 2:40 am
    In recent years business has undergone numerous changes as technology has forged ahead and given us new and exciting ways to innovate. These days, thanks largely to social media, faster internet connections and the rise of mobile devices, we don’t necessarily need huge amounts of cash to start and grow a business. Whilst once you would have needed a large investment to build and market a website, for example, now all you really need is a great landing page and to build enough of a social following to make a buzz. It’s not quite that straightforward of course, there are plenty of tricks to…
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    Customericare Live Chat Software | Add Chat to Website | Live Support » Blog

  • Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages

    Aurelie Chazal
    22 Jan 2015 | 1:44 am
    Hi there fellow marketing ninja (or just digital marketer as we used to be called)So you’re running a new marketing campaign for your company and you need a new landing page. Catchy Headline. Check. Red CTA including the word “MY”. Check. List of product benefits (not features). Check. …Hours of hard work later, your landing page is finally looking fresh and amazing. High five! Glory Dance and so on.Can you feel the I’m-launching-a-new-campaign excitement?You go to sleep dreaming about all the fresh leads you’ll be able to show your boss in the morning.
  • 5 Famous People who should’ve used Live Chat

    Art Zabalov
    16 Dec 2014 | 1:24 am
    Have you ever wondered how different the world would be, if some famous people had the technological know-how we currently possess? Well, what if the said famous people had Live chat to solve their problems. Read on, to find out.Disclaimer: The opinions expressed in this article are the author’s own, and not a subject to be taken seriously.    1. Christopher Columbus Don’t you just hate it when you set sail to India to find the riches, claim some land, and find a way to convert the infidels, and you stumble upon America, and not even the mainland?! It’s the…
  • 7 Customer Appreciation Ideas For Your Small Business

    Aurelie Chazal
    25 Nov 2014 | 5:38 am
    Did you know that 68% of customers leave because they feel the company is indifferent to them? Not because of slow service, not because they found a better price somewhere else, but because they don’t feel appreciated.And you know what? That’s awesome news for us, smaller businesses! We can easily use this to compete with even the biggest and richest corporations.Simply because for once, we have an advantage over them. We do care about our customers. We notice when they share our content, our heart breaks a little when they unsubscribe from our newsletter (or maybe I’m being too…
  • [Guest Post] Respect Customers’ Time: Resolve Customer Service Complaints Quickly

    Shep Hyken
    7 Nov 2014 | 5:45 am
    This article is a guest contribution from Shep Hyken Do you spend more time than you would like on the phone dealing with bad customer service?According to an article by Brian O’Connell in The Street, statistics show that the average adult in the United States spends 364 minutes on the phone every year waiting … and hoping … to talk to someone who can correct their bad experience.That’s nearly six and a half hours.Over the course of just six years, you would lose almost an entire 40-hour work week, or over 25 years, a month of your life is taken up waiting on the…
  • 5 Quick Wins to Boost your Social Media Customer Service

    Art Zabalov
    27 Oct 2014 | 2:07 am
    Providing timely customer service has always been a daunting task, especially when it comes to recognition of customer’s anticipation and addressing it in a fulfilling manner. All the more true, when you’re having to deal with a multitude of tasks, and providing help on SM isn’t your only duty. (Am I right, SMEs?)With social media and technology taking over most of the everyday operations, it’s time to realize how it affects customers, who are craving interaction. Personalized interaction. There’s no place for complete and utter automation anymore, and plain emails with a reference…
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    Rethink Commerce Blog

  • Industry Buzz – December 2014

    Irina Mihaila
    29 Dec 2014 | 7:08 am
    Hi Sellers! Happy December! It’s hard to believe we are at the end of another year. At the same time, 2015 looks to be even more exciting – and we’ve taken the last issue of the Insight to sum up 2014 and outline some of the trends of 2015. Enjoy this month’s hot topics: Are you taking your rightful share out of the 7 trillion-plus IoT market? The Internet of Things is breaking down the barriers between information and devices: it’s your turn to make a successful way in. Find out how! The new VAT regulations and the “Services Economy” trend are forcing online…
  • How Do Black Friday and Cyber Monday Stack Up? We Look at the Data

    Shannon Macleod
    24 Dec 2014 | 1:11 am
    Americans have been obsessed with shopping for great deals on Black Friday since not long after Philadelphia police coined the term to refer to the big traffic jams on the day after Thanksgiving in the 1960s. As the popularity of the internet grew in the 2000s, shoppers started turning their attention to online deals on the Monday following the holiday weekend, which was quickly deemed Cyber Monday. But has Cyber Monday been around long enough to take away Black Friday’s holiday shopping crown? Let’s look at the data to discover what converted best this season. Keyboards Fired Up…
  • Apple Watch: The Clock Is Ticking for SMBs To Make Money from the Internet of Things

    Mike Ni
    18 Dec 2014 | 1:25 am
    Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a quick blog post. IoT is Big… The Internet of Things (IoT) is everywhere – at the peak of inflated expectations on the Gartner Hype Cycle; in (some of our) refrigerators, drinking glasses, and smart cars; and now in Apple Watch. Though it represents a $7 trillion–plus market according to IDC, IoT is about much more than the money. It’s about being able to find, access and use the products…
  • Digital Alley: The Newest Attraction on the Vegas Strip

    Cristi Miculi
    16 Dec 2014 | 2:37 am
    If you’re attending Affiliate Summit West 2015 in Las Vegas, there are a slew of new attractions you’ll want to visit while in town – the new “Las Vegas High Roller” ferris wheel or LINQ, the downtown entertainment area – but the newest attraction everybody’s talking about is… Digital Alley. A new concept powered by Avangate, Digital Alley unites members of the affiliate marketing ecosystem within the digital goods vertical. Here you’ll meet and network with software and services merchants, affiliates, and technology and service providers. Digital Alley is located in…
  • Industry Buzz – November 2014

    Irina Mihaila
    9 Dec 2014 | 1:41 am
    Hi sellers! If you thought you knew SaaS, think again. The popular delivery mechanism continues to forge ahead and break new ground in the software industry, so we’ve collected tons of tips this month to help you deal with these changes. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. Enjoy last month’s hot topics: The eCommerce industry is evolving rapidly to digital commerce. Find out how this affects you. Nearly half of consumers refuse to buy online subscriptions without a…
 
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    Build a Better eCommerce Business | Forewards

  • 10 retail technology predictions for the coming year

    Jason Dea
    21 Jan 2015 | 6:00 am
    I’ve peered into my crystal ball, and without further ado here are my 10 retail technology predictions for 2015! 1. Mobile consumers 2014 was a tipping point where more consumers shopped mobile vs desktop. That trend will not slow down. If anything faster smartphone adoption and bigger screens with better mobile user shopping experiences will speed the move from desktop to mobile. Retailers shouldn’t shy away from this and need to embrace things like responsive design and even native mobile apps in some cases. 2. Rise of the consumer (good) Word of mouth and advocacy will finally…
  • The 2-ingredient recipe to guarantee great word of mouth

    Jason Dea
    19 Jan 2015 | 6:00 am
    Great word of mouth, customer referrals, friend recommendations – These are the building blocks of every great business. The great thing about organic word of mouth marketing is that every business cannot only benefit from it, but every business can leverage it. Even though research has shown the benefits of customer referrals and getting great word of mouth marketing, it’s sadly something that remains a bit of a mystery for many online businesses. Don’t take your reputation for granted. There are a number of steps you can take as a business owner to ensure that your ecommerce business…
  • Ecommerce advice from a Shopify Master

    Jason Dea
    14 Jan 2015 | 6:00 am
    “Inspiration, motivation and actionable tips to increase your traffic and sales so your store can generate the sales you need to live the life you want” That’s the goal that Felix Thea set for himself when he launched Shopify Masters. Today his podcast has become one of the top online destinations for would be and existing Shopify entrepreneurs, looking for tips on growing an online business. As an avid listener to his podcast, I was excited to be able to get a chance to sit down with him and discuss the motivation behind his podcast, and the lessons he’s learned…
  • 5 Mistakes that might sabotage your ecommerce success

    Jason Dea
    12 Jan 2015 | 6:00 am
    Finding success with any business is tough, and the devil is in the details. More often than not it can be easy to overlook issues that might be affecting the experience you offer your customers. This is particularly true online. With an ecommerce business, you don’t have the luxury of shaking your customers hand and asking them for feedback. That can sometimes lead entrepreneurs to have tunnel vision, overlooking the accidental barriers they may be putting up between them and their customer’s credit cards. Ecommerce platforms like Shopify, and Bigcommerce make setting up your store quick…
  • Entrepreneurship, Motivation and a story about Bruce Lee

    Jason Dea
    7 Jan 2015 | 6:00 am
    Being an entrepreneur is hard. No question, the satisfaction you get from helping a customer, or making a sale, or just being your own boss can be tremendous. But, let’s not sugar coat how heart wrenching it can be to lose a customer, or fight with a supplier, or try to re-ravel logistics that have all somehow unravelled. It happens to all of us, some of the time. The trick is finding ways to push through and persevere so you can reach that light at the end of the tunnel. Here’s one of my favorite stories of motivation, from one of the masters of it. Bruce Lee is renowned for…
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    Okanjo

  • Okanjo Featured On TechCrunch

    Bethany Grabher
    9 Jan 2015 | 8:03 am
    We’re kicking off 2015 in full force! We’ve announced $1.7 million in funding, and today, Okanjo’s Native Commerce platform is featured on TechCrunch. Check it out here. Okanjo featured on TechCrunch   The post Okanjo Featured On TechCrunch appeared first on Okanjo.
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    Evosite Ltd Blog

  • 52 Actionable Ways To Start Boosting Your eCommerce Conversion Rates Today

    11 Jan 2015 | 4:00 pm
    With so many things you could do to improve conversion rates, where do you start? How about here… We'll be publishing 52 tips over the course of the year (that's one a week) from the experts at +Evosite to help you get a better return from your eCommerce site, make sure you subscribe so you don't miss out. Follow us on Google+ to get each update as it goes live. #1 Postcode lookup:   #2 Incorporate Product Reviews:   #3 Offer Multiple Delivery Options:   #4 Use intelligent error checking on forms:   #5 Don't Keep Asking for the Same Information:…
  • eCommerce Discounting: Improved Business Results or Throwing Away Margin?

    16 Dec 2014 | 4:00 pm
    Discounts, used properly, can be a powerful addition to your eCommerce toolkit. They have the capacity to make your online business significantly more profitable. But to get it right you need a bit of psychology, some sound business analysis, and ideally some smart technology. Offering discounts might not seem the most obvious way to make your eCommerce business more profitable. And if you approach discounting without a clear plan, or the tools to evaluate whether it’s working and the wider impact on your business, you might just be foregoing margin for no benefit. Discounting is a…
  • eCommerce Customer Support - How to make your competitors look second-rate

    9 Dec 2014 | 4:00 pm
    How important is customer service to your business? Instinctively I’m sure you feel that providing effective customer support is one of the most important things any business does – so, of course, you give it a high priority. But, put yourself in your customers’ shoes for a minute. Is this really how your customer service looks through their eyes? There’s a good chance it might not.  Why do I think this? Because the vast majority of interactions I have with online businesses as a customer are far from positive. So either I’ve been unlucky or there are…
  • Maximising Conversions starts with understanding the whole Customer Journey

    2 Dec 2014 | 4:00 pm
    If somebody asked you the best way to get to Bristol you’d need to know a few things before you could help them: Where they were starting from How they were travelling What is their previous experience or knowledge (no point just telling them to get on a train if they have no idea how to buy a ticket)? Will they be able to understand the directions in the way that you are presenting them? Do they have any mobility or access difficulties? Is there a particular part of Bristol they want to get to? Now apply that thinking to your website. There will be specific goals that your customers…
  • Customer Experience - How a Clearer Definition Drives Better eCommerce Results

    28 Oct 2014 | 5:00 pm
    Customer experience is a term that gets bandied about all over the place, particularly when it comes to eCommerce and online business. Hardly a day goes by when I don’t see something published telling online store owners that offering a better customer or user experience is the answer to everything. A better customer experience will get you more traffic, reduce cart abandonment rates, improve average order values and generate more sales. This, of course, is all true.  But is ‘customer experience’ in danger of becoming one of those terms that gets talked about with…
 
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    Selz Blog

  • 7 Steps to creating an eCommerce website with Store Pro

    Geoff
    3 Jan 2015 | 9:37 pm
    Do want an online store but don’t want to spend thousands of dollars to get one? If the answer is yes, why not build your own store using Selz and Store Pro. We’ll show you how to create an eCommerce website in 7 steps, quickly and easily, without any special technical skills or experience. And for only... Read more » The post 7 Steps to creating an eCommerce website with Store Pro appeared first on Selz Blog.
  • VATMOSS and your business. What can you do?

    Rachel Andrew
    22 Dec 2014 | 8:30 pm
    Selz are rolling out features to help support sellers with the upcoming VAT changes when selling to consumers in Europe. In this post I’ll explain exactly what these changes are, and whether they affect you and the products you sell. I’ll also give you some pointers in terms of how you should deal with the... Read more » The post VATMOSS and your business. What can you do? appeared first on Selz Blog.
  • Keeping sales primed over the holiday season

    Geoff
    22 Dec 2014 | 4:04 pm
    This time of the year has to be one of the most profitable for selling online. A few days ago Shop.org released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 to 11 percent over the last holiday season to as much as $105 billion. It’s also the... Read more » The post Keeping sales primed over the holiday season appeared first on Selz Blog.
  • Seller Spotlight: Erika Madden

    Melissa
    18 Dec 2014 | 4:29 pm
    Erika Madden has had quite the journey. From dabbling in coding in highschool, through social media management and personal hardships along the way Erika has come out the other end with her shining new business, Olyvia. Olyvia.co is an online hub for predominantly female entrepreneurs to find and share marketing resources and tips, and  learn about... Read more » The post Seller Spotlight: Erika Madden appeared first on Selz Blog.
  • Content pages on your Selz store. Customise your font and add text, images and video.

    Melissa
    16 Dec 2014 | 9:49 pm
    We know that having a gorgeous, easy to use store is one thing, but sometimes you need more than just a store to get your point across. To make a real connection with your potential customers they’ll need to know a little more about you than just your prices and products, so as part of... Read more » The post Content pages on your Selz store. Customise your font and add text, images and video. appeared first on Selz Blog.
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    MineWhat

  • Twitter practices of the top Shopify stores

    MineWhat Inc
    20 Jan 2015 | 10:29 am
    Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic. Stats to tweet 4% of the top shopify stores have 4% to 10% of their traffic coming in from twitter 28% of the top shopify stores have 1% to 4% of their traffic coming in from twitter 68% of the top shopify stores have 0% to 1% of their traffic coming in from twitter 35.7% of top shopify stores tweet between 10am - 1pm Display this infographic on your site
  • Avoiding data puke, the MineWhat way

    MineWhat Inc
    17 Dec 2014 | 8:20 am
    In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and data points and analysis is the inferences and recommendations that are then made on that data. By definition most analytical tools lean heavily into reporting and this makes it very easy for them to crossover into data puke territory. At MineWhat we’ve included a few features that will help you avoid just this. In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and…
  • 27 ways to MOTIVATE shoppers who research online TO BUY

    MineWhat Inc
    21 Nov 2014 | 11:43 am
    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy. Stats to tweet 81% of shoppers research online before buying 60% of consumers start their research on a search engine before heading to a specific website Shoppers visit 3 eCommerce stores on average before an online purchase 61% of online shoppers read product reviews before making a purchase 66% of shoppers search for warranty info while on an eCommerce store 51% of shoppers search for pricing info while on an…
  • Surviving the holiday season: How to not lose money on markdowns.

    MineWhat Inc
    9 Oct 2014 | 2:30 pm
    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that Markdowns are a bit like a necessary evil for the retail industry. Attempts by retailers to move away from this model have nearly always ended in failure. The problem is even worse online as all it takes for a shopper to go to a new store is to open another tab.
  • 3 Tips for converting during the holiday season: How MineWhat can help

    MineWhat Inc
    8 Oct 2014 | 10:48 am
    Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. With the holidays coming up, I’m sure you are thinking up different ideas to make the most out it. Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. Landing…
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    Amasty Blog

  • How big brands send abandoned cart emails [Case study]

    Ksenia Dobreva
    19 Jan 2015 | 4:00 am
    When it comes to abandoned cart emails, you have two main pillars to rest on: abandoned cart email studies and learning from big brands. Today I want to share details of a small email marketing case; everybody writes on how we should actually send emails, but I wondered how big brands were using abandoned cart emails at the moment. If you’re interested in the results, please proceed to the article. How to get abandoned cart emails for your own case study To see how big brands send abandoned cart emails, I needed to emulate shoppers’ behavior. Here’s the scenario I followed…
  • Best 404 page examples in e-commerce

    Ksenia Dobreva
    12 Jan 2015 | 4:00 am
    Good day to all Amasty blog readers! Today we’re speaking on a topic that’s often missed by shops: making your 404 stand out. What we can do with 404 error pages The bigger your shop is, the more important the issue of 404 page appears to be. For e-commerce sites, 404 page plays a huge role: it should hook the visitor not to let him go away from the wrong page. Thus, there are many options you could use for your 404 page: search box; popular/bestselling items; a coupon code or special offers; the right piece of text explaining what happened; category list; featured/last…
  • Meet the team: Amasty support managers interview

    Ksenia Dobreva
    8 Jan 2015 | 1:13 am
    Hi Amasty blog readers! Today we’re introducing the face of our company: Amasty customer care specialists. They handle all the incoming questions, request developers’ knowledge to solve the most complicated issues, collect bug reports from customers and send them to the testing department, collect and analyze suggestions and complaints and… Right, we don’t want you to get bored, we just wanted to say that we’ve chosen our support managers carefully, and here they are, one of the best, sharing their experience on working in Magento extensions customer care.
  • 5 steps for no-SPAM e-mails in Magento

    Andrei Vashkevich
    4 Jan 2015 | 2:00 pm
    This article is based on a speech Amasty Chief Technology Officer Andrei Vachkevich gave on Meet Magento Poland 2014. Good day to Amasty blog readers! I’ve been working with Magento for more than 5 years, and finally it’s time to share some of our recent experience regarding sending e-mails in Magento. Today I will speak about how to avoid your e-mails being marked as spam. Of course if your goal is not to send spam e-mails. Many people on Magento related forums are discussing the problem of their e-mails being marked as spam, so I decided to go with this topic and put some light on…
  • Happy New Year! Amasty plans for 2015

    Ksenia Dobreva
    30 Dec 2014 | 2:14 am
    This is the last 2014 post on Amasty blog. Was 2014 nice to you? We really hope so! Happy New Year! What 2014 was for us Happy New Year to: all the members of Amasty team; our partners and all the people we cooperated with; all the people we saw at Meet Magento Belarus 2014 and who helped us to make this event come true; all our customers, existing, future, and former; all who are reading this blog post. We are delighted to meet you in 2015, wishing you only the best! And, to wrap this up, we’re sharing our results. Here’s what we’ve done in 2014, in numbers: Meet Magento…
 
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    eCommerce Consulting & Optimization by Trinity Insight » eCommerce Blog

  • New Proposal Could Change Tax Law For eCommerce Sites

    Jason Bauman
    22 Jan 2015 | 8:59 am
    Bob Goodlatte, a Republican representing Virginia in the House of Representatives is trying to gain support for a proposal that would allow the government to collect taxes on all online sales. His proposal differs from previous legislation, such as the 2013 Marketplace Fairness Act, in that it would require eCommerce sites to collect the tax based on the state their offices were in, and not the state where the customer lives.   Billions Of Dollars In Lost Revenue Under current law, eCommerce sites are only responsible to collect sales tax on purchases that are made by residents in…
  • Holiday Sales Results: Ecommerce Tops $100 Billion

    Katherine Pietrangelo
    21 Jan 2015 | 11:12 am
    The holiday season is officially over, and now the sales results from both retail and eCommerce are coming in. As reported by the National Retail Federation, holiday retail sales (purchases made between November and December) have risen for the third year in a row by a total of 4.0%, up from the 3.8% of 2013 and the 3.0% in 2012. That’s $616.1 billion, up from a little over $600 billion from 2013. Surprisingly, digital holiday sales on days like Black Friday, Cyber Monday, and Thanksgiving Day, had a slower growth rate than the previous year. The eCommerce sales growth rate was only 6.8%,…
  • Video Hosting Sites for Ecommerce

    Katherine Pietrangelo
    20 Jan 2015 | 12:48 pm
    For eCommerce sites integrated video can be hugely beneficial, especially when it comes to showing off products or video blogs for brand identity. While the most popular and well-known option is YouTube, there are plenty of other video hosting services that are out there and offer a range of different options. Depending on the amount of features you’re looking for, ease of use, and the amount of money you’re willing to spend, you may even end up hosting videos on multiple platforms—and that’s OK! Read on for five of the industries favorite video sites, listed in no particular order.
  • Pigeon Tracks: Google’s Local Update

    Jason Bauman
    16 Jan 2015 | 6:04 am
    On July 24th, 2014 Google rolled out a major revision to it’s powerful search algorithm. Dubbed “Pigeon” by Search Engine Land, this update focused on improving local results, both in their presentation and by bringing them more inline with the companies non-local search signals. Since the search giant is rarely forthcoming with how these updates directly impact rankings, it can often take months of observation for webmasters to identify these changes on their own.  We’ve put together a list of some of the most interesting changes we’ve noticed. The Update…
  • Social Media Marketing Worth the Price for Retailers

    Katherine Pietrangelo
    14 Jan 2015 | 5:01 pm
    Despite the added difficulties imposed by social media sites in getting their posts seen, Internet Retailers 2015 Social Media 500 says that retailers should still utilize the channel as they are playing an ever more significant role in eCommerce business. Customers are spending more time on social media sites, so it only makes sense that online retailers should make reaching that audience a bigger priority. By now we’re sure you’ve heard that Facebook and other social media sites are cutting back on free ads and are now using paid ad formats. These paid ads allow online merchants to…
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    eCommerce Consulting & Optimization by Trinity Insight » eCommerce Blog

  • New Proposal Could Change Tax Law For eCommerce Sites

    Jason Bauman
    22 Jan 2015 | 8:59 am
    Bob Goodlatte, a Republican representing Virginia in the House of Representatives is trying to gain support for a proposal that would allow the government to collect taxes on all online sales. His proposal differs from previous legislation, such as the 2013 Marketplace Fairness Act, in that it would require eCommerce sites to collect the tax based on the state their offices were in, and not the state where the customer lives.   Billions Of Dollars In Lost Revenue Under current law, eCommerce sites are only responsible to collect sales tax on purchases that are made by residents in…
  • Holiday Sales Results: Ecommerce Tops $100 Billion

    Katherine Pietrangelo
    21 Jan 2015 | 11:12 am
    The holiday season is officially over, and now the sales results from both retail and eCommerce are coming in. As reported by the National Retail Federation, holiday retail sales (purchases made between November and December) have risen for the third year in a row by a total of 4.0%, up from the 3.8% of 2013 and the 3.0% in 2012. That’s $616.1 billion, up from a little over $600 billion from 2013. Surprisingly, digital holiday sales on days like Black Friday, Cyber Monday, and Thanksgiving Day, had a slower growth rate than the previous year. The eCommerce sales growth rate was only 6.8%,…
  • Video Hosting Sites for Ecommerce

    Katherine Pietrangelo
    20 Jan 2015 | 12:48 pm
    For eCommerce sites integrated video can be hugely beneficial, especially when it comes to showing off products or video blogs for brand identity. While the most popular and well-known option is YouTube, there are plenty of other video hosting services that are out there and offer a range of different options. Depending on the amount of features you’re looking for, ease of use, and the amount of money you’re willing to spend, you may even end up hosting videos on multiple platforms—and that’s OK! Read on for five of the industries favorite video sites, listed in no particular order.
  • Pigeon Tracks: Google’s Local Update

    Jason Bauman
    16 Jan 2015 | 6:04 am
    On July 24th, 2014 Google rolled out a major revision to it’s powerful search algorithm. Dubbed “Pigeon” by Search Engine Land, this update focused on improving local results, both in their presentation and by bringing them more inline with the companies non-local search signals. Since the search giant is rarely forthcoming with how these updates directly impact rankings, it can often take months of observation for webmasters to identify these changes on their own.  We’ve put together a list of some of the most interesting changes we’ve noticed. The Update…
  • Social Media Marketing Worth the Price for Retailers

    Katherine Pietrangelo
    14 Jan 2015 | 5:01 pm
    Despite the added difficulties imposed by social media sites in getting their posts seen, Internet Retailers 2015 Social Media 500 says that retailers should still utilize the channel as they are playing an ever more significant role in eCommerce business. Customers are spending more time on social media sites, so it only makes sense that online retailers should make reaching that audience a bigger priority. By now we’re sure you’ve heard that Facebook and other social media sites are cutting back on free ads and are now using paid ad formats. These paid ads allow online merchants to…
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    Customer Acquisition and Referral Marketing blog

  • Customer Seduction: How to make customers LOVE your brand [Infographic]

    Jon Tan
    21 Jan 2015 | 10:26 am
    There are many brands you like, but how many brands could you claim to love? And as a brand owner, how can you make your customers love your brand? You seduce them. Here’s how. This infographic is based on an article that seduced us – Researchers Explain How Brands Make You Fall In Love written by Jennifer Miller for Fast Company. The post Customer Seduction: How to make customers LOVE your brand [Infographic] appeared first on Customer Acquisition and Referral Marketing blog.
  • They’ll Remember You Forever: 90+ Examples of ‘Made To Stick’ Principles in Action

    Samuel Hum
    20 Jan 2015 | 2:37 am
    Over the past couple of months, we’ve covered the 6 Made to Stick principles by Chip and Dan Heath, with close to 100 real-world marketing examples! Simple Unexpected Concrete Credible Emotional Stories Here’s a recap on how each principle works, and how you can apply them on your own branding/marketing messages: Strip your brand/message down to their core [...] The post They’ll Remember You Forever: 90+ Examples of ‘Made To Stick’ Principles in Action appeared first on Customer Acquisition and Referral Marketing blog.
  • It was a dark and stormy night… – 11 Examples of Storytelling in Marketing

    Samuel Hum
    15 Jan 2015 | 1:56 am
    Storytelling is powerful. Everyone loves stories. Why do we read books, watch movies, listen to songs, and hear about one another’s life experiences? In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom. In a medical context, stories provide a simulation of what to do [...] The post It was a dark and stormy night… – 11 Examples of Storytelling in Marketing appeared first on Customer Acquisition and Referral Marketing blog.
  • Made To Stick: The Memorable Marketing Cheatsheet [Infographic]

    Jon Tan
    13 Jan 2015 | 12:10 pm
    Chip and Dan Heaths’ book MADE TO STICK is a must read for any marketer hoping to get her messaging to work It teaches methods of making ideas sticky – easily grasped, hard to forget and effortlessly circulated. For your convenience, we’ve created a nifty illustrated cheatsheet covering the core concepts in the book. We [...] The post Made To Stick: The Memorable Marketing Cheatsheet [Infographic] appeared first on Customer Acquisition and Referral Marketing blog.
  • How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples)

    Visakan Veerasamy
    12 Jan 2015 | 9:45 pm
    When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that Warby Parker gave a talk at the same event. And so we watched and transcribed that too. This talk is by Tim Riley, who heads up the online experience at Warby Parker. [...] The post How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples) appeared first on Customer Acquisition and Referral Marketing blog.
 
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    MartMobi official blog

  • Mobile drove 61% of online traffic this Holiday Season

    15 Jan 2015 | 9:01 am
    As early reports start to trickle in about the 2014 holiday season, retailers are waiting with bated breath to see how they fared compared to other offline and online merchants. These reports will probably also signal the way 2015 is going to shape up. While retailers will soon be caught up in a mire of statistics, metrics and benchmarks, one question that is looming large in their minds already is “Which channels worked best this holiday season”. Amazon announced that nearly 60% of their customers shopped from a mobile device this holiday season. Wait, what?! Yes, Amazon sold more stuff…
  • Boost Sales and Engagement with Wish Listing

    8 Jan 2015 | 9:01 am
    The wishlist feature is a simple yet powerful tool that allows customers to create a list of items that they “wish for”. They won’t necessarily buy all the products in the wishlist, but they certainly have a much higher likelihood of buying some of them. Wishlists also help retailers understand trends in customer interest so they can build future campaigns and stock inventory based on this data. How wishlists help shoppers 1. Window shopping: The wishlist feature works for your e-commerce site in several ways – it allows visitors to window-shop with consequence – increasing the…
  • Welcome 2015: the year of mobile commerce

    1 Jan 2015 | 9:19 pm
    2014 has been an amazing year for MartMobi. We have grown rapidly over the past year in team size, customer base and product maturity. As we look at the year gone by, here are some memorable and useful milestones. Awards & Recognitions: • Techstars: We were the first Asian company that made it to Techstars Chicago. It was a proud moment and a learning experience, which we got through with flying colors. • NASSCOM Emerge 50: We were recognized as one of India’s Most Innovative emerging software product companies by NASSCOM, the IT industry body. • AsianAge: We were listed as among…
  • Supercharge Your Sales with Customer Reviews

    18 Dec 2014 | 8:55 pm
    Customer reviews are the key to selling more online. While ecommerce merchants have their own vanilla reviews, more trusted are reviews by users who have purchased the product and experienced it (a) first-hand and (b) for a while. User reviews answer important questions such as “Will this laptop start heating up after six months?” or “Does this dress shrink when I wash it?” These are questions that can only be answered by users and not by merchant reviews which are based on a one-time usage. User Reviews Help Purchase Decisions According to Nielsen, 84 percent of consumers are more…
  • How to Increase Sales with Push Notifications

    4 Dec 2014 | 10:11 am
    With an increasing number of mobile users and increasing competition in online retail, stores need effective ways to cut through the clutter of unwanted messages and get their customers to come back to their online store for repeat purchases. Consumers are bombarded with promotional emails and SMS messages every day, so ecommerce merchants need a more reliable and standout mechanism to reach out to their customers. Push Notifications. Push Notifications: The Basics Mobile apps are a pivotal channel for mobile commerce marketing. Through apps you can deliver rich content to your customers and…
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    Holiday Gifts Headquarters

  • Holiday Flowers Buying Guide

    HolidayGiftsHQ
    22 Jan 2015 | 5:16 pm
    America’s sweethearts and suitors will spend more than $1.9 billion on flowers this Valentine’s Day, as per a yearly review by the National Retail Federation. Online flower retailers compete for the holiday windfall with daily deals on every day arrangements and sales on no-brainer bundles that include sweets and teddy bears. In a recent comparison of the major players promising cheap flower delivery, FTD.com scored some of the highest reviews, but what if you don't know what to buy or what is popular? The estimated number of roses produced for Valentine's Day in 2014 was a whopping…
  • Easy Christmas Candy Recipes

    HolidayGiftsHQ
    7 Dec 2014 | 11:49 am
    Easy Christmas Candy Recipes Even if you are not a big candy eater, Christmas candy recipes are really welcomed during the holidays. No matter how much we vow to eat healthy during the holidays, no matter how much we may swear off sweets, there is something quite wonderful about having at least a little bit of delicious Christmas candy now and then. It’s not all year after all. I love making just a few of my favorite Christmas candy recipes at the beginning of the season. It is a busy time of year, so it is always best to use quick and easy candy recipes and make them when you have a few…
  • When Is Christmas 2014?

    HolidayGiftsHQ
    5 Dec 2014 | 7:01 pm
    Need to know what day Christmas falls on this year? Here's a chart that shows what day of the week that Christmas is celebrated from 2012 - 2017. Christmas falls on December 25th each year. Year Christmas Dates 2012 Tuesday, December 25 2013 Wednesday, December 25 2014 Thursday, December 25 2015 Friday, December 25 2016 Sunday, December 25 2017 Monday, December 25   The post When Is Christmas 2014? appeared first on Holiday Gifts Headquarters.
  • Christmas Time from A to Z…

    HolidayGiftsHQ
    4 Dec 2014 | 7:24 pm
    Christmas Day is celebrated on December 25th of each year. It is the day Christians celebrate the birth of Jesus Christ. The word "Christmas" means "Christ's Mass" - derived from the English term "Christes masse". There are many different customs and traditions around the world. American customs come from many places. Santa Claus has a Dutch origin. He was developed from St. Nicholas who was a real person. St. Nicholas, was the patron saint of school boys. He brought gifts to the children. The idea that Santa Claus comes down the chimney originated in Norway, where children hang Christmas…
  • Black Friday Friday Deals from Retailers

    HolidayGiftsHQ
    26 Nov 2014 | 9:48 am
    Best Black Friday Deals Tervis Tumblr: 25% Off Every Order! Receive 25% off all orders on 11/27 - 11/28 only at http://Tervis.com with code GRAVY. http://goo.gl/Fe6SyV Seattle Luxe: 30% off all Mirrors BLACK FRIDAY DEAL! 30% OFF all Mirrors at SeattleLuxe with coupon MIRROR30 good till 12/2/14. http://goo.gl/qjYugT 30% off all Flameless Candles BLACK FRIDAY DEAL! 30% OFF all Flameless Candles at SeattleLuxe with coupon CANDLE30. Good from 11/25/14 to 12/2/14. - http://goo.gl/3TJbN1 Vitamin Shoppe: Pre-BF Day #6: 25% off Emergen-C, Megafood & Nutiva at VitaminShoppe.com! Offer valid…
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    Mobify > Blog

  • The Truth About Tablet Shoppers [INFOGRAPHIC]

    Jennifer Henderson
    20 Jan 2015 | 9:00 am
    The popularity of mobile shopping on tablets is on the rise and tablets boast more dollars spent per order than smartphones. Tablet users themselves are also a unique (and highly lucrative) breed. While tablet adoption rates lag behind smartphones (in total, only about a third of Americans own them), the tablet demographic tends to skew older and wealthier than that of smartphone owners. In addition to being an appealing demographic for retailers based on their household income, tablet users are also an easier sell than smartphone owners. The conversion rate for tablets is significantly…
  • [INFOGRAPHIC] Meet The Millennials

    Jennifer Henderson
    14 Jan 2015 | 9:00 am
    Millennials are a market that no retailer can afford to ignore. Born between the early 80s and mid-90s, there are 80M of them in the US alone and their annual purchasing power is expected to hit $200B by 2017. Here’s why Millennials and mobile shopping are a match made in heaven: Sources: Bank of America, Campaigner, eMarketer, Mitek, JWT Want more insights about Millennials and the mobile shopping economy? Download our new white paper, Mobile Shopping: The Future Of Retail Has Arrived.
  • Why You Should Stop Worrying About Average Order Value

    Amanda Naso
    14 Jan 2015 | 9:00 am
    We frequently field questions about the effect that using the Mobify platform will have on a potential client’s Average Order Value (AOV). We understand why brands are concerned with this metric, but we don’t believe AOV tells the whole story. Here’s why: What is Average Order Value? Average Order Value is just what it sounds like: revenue divided by number of transactions. AOV is an interesting metric because it is a proportion, but not dependent on visits. Among our clients, we have luxury brands that have an Average Order Value over $500. Should they be worried if that…
  • Mobile Shopping: The Future Of Retail Has Arrived

    Jennifer Henderson
    13 Jan 2015 | 9:00 am
    Mobify is pleased to launch Mobile Shopping: The Future Of Retail Has Arrived, the first installment of our Definitive Guide To Mobile Shopping. Developed with retailers in mind, we discuss the evolution of mobile shopping and its future, get inside the minds of mobile shoppers and tell you why upgrading your mobile presence belongs at the top of your to-do list in 2015. In this white paper, you’ll discover: Why ‘omnichannel’ is not a buzzword, but the new retail reality What the key differences are between smartphone and tablet users and what this means for your bottom line…
  • 15 Stats To Convince Your Boss To Invest In Mobile In 2015

    Jennifer Henderson
    9 Jan 2015 | 9:00 am
    2015 is the year that a retail mobile presence goes from a nice-to-have to a necessity -- a necessity that performs beyond your customers' expectations. Is your company still not thinking mobile first? Here are 15 stats to convince your executive team that the time for mobile is now: 1. The number of smartphone users is predicted to hit 5.9B in under five years. Source: Wired Click to Tweet 2. More than 50% of e-commerce traffic is now driven by mobile. Source: Shopify Click to Tweet 3. 83% of the US’s 80M Millennials own smartphones and almost three-quarters of them have made a…
 
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    Creating A Website Today

  • Wix Review: Is It Your eCommerce Solution?

    Christopher Pontine
    20 Jan 2015 | 8:15 am
    There's no denying the realm of digital commerce is growing at leaps and bounds. In order to stay competitive you must offer customers a stable, functional and captivating eCommerce solution.While there are many well-equipped solutions on the current market, many start-up ventures and established retailers continually turn to Wix for their eCommerce solution. Take a moment to explore the features, technologies and cost-advantages of this engaging eCommerce interface. Wix eCommerce – Simplifying the Art of Digital SalesAlong with offering standard features, such as a fully-functioning…
  • Bigcommerce Review And Guide: Check It Out

    Christopher Pontine
    6 Jan 2015 | 8:34 am
    The realm of eCommerce has evolved from a relatively small sector of Internet users to a $1.2 trillion industry. While traditional storefronts are still a primary point of sale for millions, the injection of digital offerings, and the simplicity of online shopping has led to a statistically significant increase of digital buyers. In fact, the latest research suggests that by 2018 nearly 47.3 percent of all Internet users will purchase products online.Due to the fierce competitiveness, eCommerce retailers must maintain exceptional user experiences in order to attract and maintain user…
  • Build A Shopify Store In 25 Minutes

    Christopher Pontine
    12 Dec 2014 | 8:47 am
    Build A Shopify StoreThis Shopify video tutorial is going to help you get your eCommerce website up and running in 25 minutes or less.  I thought this method will help you better visually go through the process instead of just winging it in general.Personally I have better success if I can watch a video like this why I am setting mine up.  So if your ready to open your very own online eCommerce store, go ahead and click here to get to Shopify's home page.From here start the video just below and put both on your screen so you can follow along.  Enjoy the video, Shopify did a…
  • Shopify Review And Guide: 2015 Edition

    Christopher Pontine
    5 Dec 2014 | 12:43 pm
    Shopify ReviewOK, well here we go with the Shopify review and guide.  My goal for this page is to give some insight on what Shopify has to offer for your ecommerce website, but as well outlets and resources for you to check out in making your decision to use them. I think we can both agree, you either clicked on this in the search engines or found it somewhere because you have a huge interest in using Shopify for your eCommerce option to start your business. I'm gonna keep this short, sweet, scannable and simple so you can look everything over easily.  And well if your like me, you…
  • Bigcommerce Website Builder Info: Visual

    Christopher Pontine
    21 Nov 2014 | 8:49 am
    You might be personally debating on using Bigcommerce for your ecommerce website builder.  I don't blame you, and in fact they probably don't either.  You personally should look around and see the different options to get a feel in which one holds the best features and potential for you.Also, I don't know about you, but for me I love to see a few options cause it makes me feel better about selecting the option I do.  Check out the Bigcommerce info-graphic below to learn more about it.Key Features I Picked Out About Bigcommerce:* 50,000 Bigcommerce Clients * 89% Growth In…
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    Tribe Interactive » Blog

  • 3 Critical Online Marketing Mistakes that Startups Make

    Zac Heisey
    23 Jan 2015 | 11:07 am
    There are a TON of helpful articles out there that warn startup companies of common online marketing mistakes and how to avoid them. As a startup company ourselves, we appreciate how difficult it can be to keep on top of all the important elements that go into building a successful business. This is especially true for smaller, self-funded outfits that often lack the time, money, and/or resources of larger, VC-backed startups. As the saying goes, however, anything worth doing is worth doing right. If you’re going to pour blood, sweat, tears, and money into your startup, how you market…
  • Focus On These 3 Areas for Online Success in 2015

    Zac Heisey
    9 Jan 2015 | 2:30 pm
    There are a lot of moving parts to a successful digital marketing campaign. Each part can more or less fall under one of three categories of media – paid, earned, and owned. Paid media is basically any type of paid online advertising: display and text ads, retargeting, social media ads, etc. Earned media includes stuff like social media mentions, shares, likes, reports, customer reviews, etc. Owned media is made up of any and all web properties and online channels that you have control over. The folks over at Titan SEO created this awesome Digital Marketing Trifecta diagram outlining…
  • 2014 Online Marketing Year in Review

    Zac Heisey
    2 Jan 2015 | 7:14 am
    When you work in the online realm on a daily basis, it can be easy to forget just how quickly things can change. Companies, websites, programs, software and search engines spring up, die off, and evolve at a pace that keeps everyone on their toes. It’s what makes our profession extremely challenging, exciting, and rewarding. Looking back on all of the developments that took place over the course of 2014, we’ve identified some of the more impactful occurrences in each major discipline of online marketing. In addition to examining what we’ve learned from these developments, we…
  • My Online Marketing Dream Team

    Zac Heisey
    17 Dec 2014 | 7:59 pm
    If you work in digital marketing, then you’re life basically revolves around numbers and statistics. Well, here’s a number for you: 43.8. What’s the significance of that number you might be asking? That’s the average margin of victory in the eight Olympic games won by the 1992 USA Dream Team. In the opening game of the tournament, the United States trounced poor Angola 116-48. That’s 68 points – 68! If you don’t follow basketball, trust me, that is a LOT of points to win by. I can only imagine what the other teams in the tournament were thinking…
  • Why ‘Pay-for-Performance’ SEM Doesn’t Make Sense

    Zac Heisey
    4 Dec 2014 | 11:08 am
    The Good, the Bad, and the Ugly I’ve been working in digital marketing since 2007, and in that time, I’ve had the pleasure of working with some amazing clients. Some were small, local businesses in a niche industry. Others were multinational corporations operating in cut-throat business sectors. Regardless of the business size or target market, “good” clients all seem to share a few common traits: They are organized, ahead of schedule, and rarely drop the ball. They have a firm grasp on who their target market is, and who they are competing against. They understand…
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    Guided-Selling.org

  • Smart Selling – How to deal with Five Different Types of Customers

    Guided-Selling.org
    23 Jan 2015 | 7:53 am
    Imagine some of your customers recommending your products or services to their contacts, and campaigning for you at social networks. You can’t get better promotion than that. For small businesses, getting the endorsement from your existing customers is better than celebrity endorsements, because their friends, peers, or anyone else in their social circle will find it more believable and trustworthy. But how can you find those special customers who will vouch for your products or services? The answer is … you don’t find these customers. You CREATE them. Not all customers are created…
  • How should the results page look like?

    Guided-Selling.org
    22 Jan 2015 | 4:00 am
    Whenever you realize you have customers abandoning their shopping cart after completing their search, there’s always a question about which reasons led to that behaviour. Is there something in the results page whispering to your customers’ brains to stay or go? Naturally, finding appealing results is essential for any customer, but we can’t ignore that neurosciences and psychology have been telling us that what we decide isn’t done through conscious processes but affected by several unconscious factors. What can you do to improve the appeal of your results page? Make it clear Have a…
  • Are you Terrified to Try Something New?

    Guided-Selling.org
    20 Jan 2015 | 7:55 am
    So, you are terrified to try something new at your online store? Maybe a new technology, even if it promises to help you and your customers in a positive way? You are not alone. Many people have the same fear of advance technology. They even have a term for that. Here’s how the Merriam Webster dictionary defines technophobia: “Fear or dislike of advanced technology or complex devices and especially computers” It takes time to get comfortable with a new technology. You might feel uncomfortable when a new technology is introduced, because you are disturbed by the thoughts of…
  • Omni-channel vs. Multichannel Customer Experience

    Guided-Selling.org
    19 Jan 2015 | 6:00 am
    Do you know what omni-channel and multichannel retailing are? As an online retailer it’s very important for you to understand what the difference is, and how you can take advantage of them to improve your customer experience. Because that’s what truly matters, no matter the buzzword used. Before we dive in, here’s a quick stat you should see. According to Custora, online sales in the Q1 of 2014 went up to 13% compared to the Q1 of 2013. Online sales is expected to quadruple in 2015 – are you prepared for it? This is a staggering stat, and if you want to excel at your online retail…
  • Top Reasons for Shopping Cart Abandonment

    Guided-Selling.org
    16 Jan 2015 | 4:00 am
    Abandoned shopping carts can be a heartbreaking sight for online businesses. So close and yet so far! There you had a potential customer who wanted to purchase a product, but you missed out on the sale (and many potential sales in the future that might have come from the same customer) due to a reason that could have been easily rectified. Listrak shows a whopping 74% cart abandonment rate over a period of 6 months, and the average cart abandonment rate, derived by comparing 29 different sources is more than 68%. In other words, almost 70 out of 100 potential customers are leaving at the…
 
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    Marketizator Conversion Rate Optimization Blog

  • Short Guide on Creating High-Converting Copy in eCommerce

    Elena Dobre
    22 Jan 2015 | 4:00 am
    Unlike the traditional commerce, eCommerce presumes selling goods on a website where consumers can place orders and receive them at home. Also, in eCommerce, the shopper marketing efforts and the sales staff are replaced by words and images and the way they’re combined. Finding the words for every customer that steps into the store is ... The post Short Guide on Creating High-Converting Copy in eCommerce appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: The High Impact of Online Copywriting on Ecommerce Conversions The Guide to Creating a Conversion Rate…
  • The Role Of Click Tracking In E-commerce

    Ioana Lupec
    20 Jan 2015 | 2:28 am
    Click tracking in e-commerce is essential due to its high importance in understanding how users interact with your content. Nevertheless, it is an indicator in analyzing your campaigns and it gives you a perspective on what visitors like, what makes them interact more and, finally, what drives up their actions to conversions.  There are several ... The post The Role Of Click Tracking In E-commerce appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: The Uses of Click Through Rate (CTR) in Measuring Funnel Conversion Rate AB Testing Beginners Guide For E-commerce…
  • 4 Design Trends To Test In 2015

    Justin Rondeau
    19 Jan 2015 | 5:30 am
    We all probably heard friends at a New Year’s party proclaim ‘New Year, New You’ as they took another sip of champaign. Hopefully they aren’t your site design manager, because an untested radical change could lead to dire consequences! The radical redesign gets a lot of hate from an opposing school of thought: evolutionary design. ... The post 4 Design Trends To Test In 2015 appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: 2015 Conversion Rate Optimization Predictions Responsive Design Is Only Step One The essential steps to follow for a…
  • Marketizator @ Superweek 2015 Conference in Hungary

    Ioana Lupec
    16 Jan 2015 | 2:02 am
    SUPERWEEK conference is a unique, annual European gathering of data evangelists, analysts and thought leaders of the Modern Web Industry. The event takes place on a beautiful moutaintop, in the highest-lying 4 star hotel in Hungary, the Hunguest Grandhotel Galya. This year, Valentin Radu, CEO Marketizator, will have a presentation at Superweek Hungary: Just observing data ... The post Marketizator @ Superweek 2015 Conference in Hungary appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Marketizator @SEM Days Bucharest Marketizator @Internet&Mobile World 4…
  • 3 Tested Practices To Increase e-Commerce Sales With CRO

    Elena Dobre
    15 Jan 2015 | 2:00 am
    What’s the aim of starting an online business if not growing it and having profits? Increasing online sales is a specific stage that follows the adoption of the products by innovators – those people who are trying something new before all the others. As the demand for the products is increasing, the company has to ... The post 3 Tested Practices To Increase e-Commerce Sales With CRO appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: E-commerce Hack: How To Use Pop Ups To Increase Sales 6 vital tips on how to increase sales on your website with the same…
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    Multi-channel Selling

  • 18 tips on cracking eBay’s Algorithm & the Cassini Search Engine

    carlo
    8 Jan 2015 | 4:42 pm
    Are you having trouble with eBay’s Cassini Search Engine? Are you one of those eBay sellers who use to sell a ton on eBay and when they released the Cassini search engine your sales dropped out of nowhere?! Well you aren’t the only one! In this post I’ll be giving you 18 tips to help YOU dominate your competition and eBay’s search engine so you can get your sales back on track! What exactly is Cassini? Cassini is eBay’s new search engine that was rolled out in 2013. If you have been an old school eBay seller and your sales have never been the same since then, you…
  • My clients view on Outsourcing Overseas to India and the Philippines

    carlo
    3 Jan 2015 | 2:50 pm
      A Big Shot Out I just want to give a big shout out to Tom Fougerousse for mentioning 2nd Office in his most recent blog post “Is outsourcing worth the hassle?”. It’s always nice to hear that your service is helping other people grow their business. Who is Tom? Tom was one of my very first clients and he’s been with us for over a year already. He’s been working in the eCommerce Industry since 2005 and has held many positions within the Industry. He’s currently married and has a 1 year old son. Sorry ladies, he’s already taken =D! Currently he…
  • My New Years Resolution for 2015 is…

    carlo
    3 Jan 2015 | 12:25 pm
    New Years Fireworks 201 Sharing is caring This year I only have one New Year’s Resolution and that’s to blog at minimum twice a week. I want to share my knowledge with all of my readers anyway I can.  If I blog 2 x articles a week, that will be at minimum 96 articles that I will be contributing to the eCommerce industry. I could list a bunch of other new year’s resolutions, but I want to keep it simple so I’m able to commit. They say that by writing down your new year’s resolution and letting the public know, it will make you more accountable and you will actually do it!
  • SixBit Software Review – eBay Listing Tool

    carlo
    3 Jan 2015 | 4:17 am
    SixBitSoftware Review For my clients who only sell on eBay, we like to use SixBit Software. Although it has its advantages and disadvantages which will be explained later, I want to give you my unbiased review on the software as a first hand user. Before SixBit, I was an avid Blackthorne user for 8 years. Product Type: eBay Listing Tool eBay Sites: US, UK, AU, US eBay Motors, UK eBay Motors Marketplaces: eBay & Bid Start Free Trial: 30 Days Platform: Desktop Based, Windows only Company Web site: SixBitsoftware.com Pros: Faster than web based software, allows excel import and upload,…
  • Outsourcing a project properly to a Filipino Virtual Assistant in the Philippines

    carlo
    19 Jul 2014 | 8:12 pm
    Filipino Virtual Assistant Hello everyone, I wrote this guide to help anyone that’s looking to outsource to the Philippines. I hope you enjoy the content. Outsourcing tedious tasks to a virtual assistant in the Philippines is the latest trend these days for Amazon, eBay and eCommerce sellers. Why outsource and why the Philippines? Why Outsource? If you own a small eBay or Amazon business, you’re probably wearing a lot of hats. You’re probably creating the listings, sourcing products, customer service, processing the orders, shipping the products and the accounting! I know how it…
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