Ecommerce

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  • Reality Check: Shoppers are not that Loyal [Infographic]

    Get Elastic Ecommerce Blog
    Linda Bustos
    19 Dec 2014 | 12:06 am
    It’s the holiday season and the promotions are aggressive! This week’s infographic examines shoppers’ loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing.Tweetables80% of shoppers are willing to switch brands or stores because of a promotion Tweet this78% of shoppers have engaged in showrooming, 76% in webrooming Tweet this80% of shoppers use more than one media type when making purchase decisions Tweet thisShoppers say promotions account for 83% of unplanned purchases (65% of these in-store) Tweet this57% of shoppers believe they…
  • 10 Do’s and Don’ts of Conversion Rate Optimization

    eCommerceCircle
    Csaba Zajdo
    25 Nov 2014 | 11:01 am
    Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions to make your site and your value proposition better for the next visitor. Use tools and data to get in touch with what works for your customers and continually improve your approach. These 10 Do’s and Don’ts will help you find the right path to conversion…
  • Is an Internet Contract Enforceable?

    E-Commerce Law
    Jonathan Frieden
    8 Dec 2014 | 9:51 am
    I recently became a monthly-contributor for The Rouse, an online business magazine for entrepreneurs and emerging businesses. My first article ("Is an Internet Contract Enforceable?") was published last month and my next article should be published sometime next week. If you have an article idea or topic you'd like me to cover, let me know.
  • Ecommerce Trend: Keep Your Eyes on Visual Search

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    Linda Bustos
    17 Dec 2014 | 12:10 am
    Visual search technology is one of the most exciting trends in ecommerce. Though the tech isn’t new (Zappos had this feature in 2009 and Google bought Like.com in 2010), it’s finding new life in ecommerce websites and mobile apps, with retail heavyweights Macy’s and Neiman Marcus launching visual search apps for mobile this month.Why should ecommerce professionals care about visual search?Advantage over keyword-based searchVisual search “reads” images to identify color, shape, size and proportions, even text to identify brand and product names. This offers an…
  • How to Improve the Performance of Your Holiday Google Shopping Campaigns

    Dynamic Pricing Strategies
    Angelica Valentine
    17 Dec 2014 | 4:19 pm
    On December 11th, 2014 Wiser co-hosted a webinar with Elite SEM. Our Head of Pricing and Analytics, Luke Lin, joined forces with Elite SEM’s Director of Marketing, Marc Weisinger to discuss the switch from Google Product Listing Ads (PLAs) to Google Shopping Campaigns. The topics included how to optimize your feed to improve shopping campaign performance, dynamic pricing, competitive insights for pricing and assortment, and more. There are over 1 billion products on Google Shopping that are available for purchase in 23 countries. If you aren’t already using Google Shopping campaigns, now…
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    E-Commerce Times

  • Surviving 4 Inescapably Unfair Aspects of CX Delivery

    Christopher J. Bucholtz
    19 Dec 2014 | 4:15 pm
    Ever built a house of cards? It's critical to start with a sound foundation to support your later efforts. No matter how sturdy your start is, however, a wrong move anywhere along the way can bring down the house and cause all your work to be for naught. Delivering good customer experiences is like that: You can do extraordinary work in planning the basics and even get customers to buy from you. Yet at any point along the way, a single mistake can void all the good things you've done and send the customer packing. It doesn't seem fair.
  • Google Calls In Legal Eagles in MPAA Piracy Skirmish

    Katherine Noyes
    19 Dec 2014 | 1:14 pm
    Google has filed a lawsuit against Mississippi Attorney General Jim Hood, the latest salvo in its piracy battle with the Motion Picture Association of America. Hood targeted Google with an "unreasonable, retaliatory and burdensome" subpoena, the complaint says. The referenced subpoena likely is part of a coordinated campaign known as "Project Goliath," an antipiracy effort by the MPAA and six major Hollywood studios that appears to be directed against Google. Goliath was uncovered last week, thanks to emails leaked following Sony's hack attack.
  • Flat Federal IT Market Means Vendors Must Work Harder, Smarter

    John K. Higgins
    19 Dec 2014 | 7:50 am
    The U.S. government will remain a steady and significant customer for information technology providers over the next several years. That's the good news. For the foreseeable future, though, the days of ever-growing federal spending for IT are over. Vendors will have to work harder to obtain government business; competition will be tougher; federal agencies will concentrate on seeking lower prices; and vendors will do well to seek out niche market opportunities and partnering arrangements to remain viable in federal IT contracting.
  • Retargeting May Work, but Pretargeting May Work Better

    Erika Morphy
    18 Dec 2014 | 6:50 pm
    The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week. Respondents were prompted to compare retargeting to other forms of online marketing. Without exception, retargeting vastly outperformed the other formats.
  • Feds Pounce on Sprint for Phone Bill Cramming

    Richard Adhikari
    18 Dec 2014 | 2:21 pm
    The United States government is delivering a one-two punch to Sprint over the practice of cramming -- allowing third parties to place unauthorized charges on customers' bills. The Consumer Finance Protection Bureau on Thursday filed a civil suit against Sprint over the issue. Meanwhile, the Federal Communications Commission reportedly is planning to hit Sprint with a $105 million fine. Coordination between the government agencies "is not atypical," said David Reiss, professor of law at the Brooklyn Law School.
 
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    E-Commerce Law

  • Is an Internet Contract Enforceable?

    Jonathan Frieden
    8 Dec 2014 | 9:51 am
    I recently became a monthly-contributor for The Rouse, an online business magazine for entrepreneurs and emerging businesses. My first article ("Is an Internet Contract Enforceable?") was published last month and my next article should be published sometime next week. If you have an article idea or topic you'd like me to cover, let me know.
  • This Week in Law, Episode #280

    Jonathan Frieden
    27 Oct 2014 | 6:20 am
    Last Friday, I had the pleasure of appearing on Episode 280 of This Week in Law with host Denise Howell and fellow guests Lindsey Rogers Cook, a data report for US News & World Report, and Professor Greg Vetter, of the University of Houston Law Center.  You can view the podcast below or download it from iTunes.   One of the episode's "Resources of the Week" was my seven-part series on the essential elements of effective Terms of Use or Terms of Service.  You can find more information about the topics we discussed here. It was great to be back on the show (I previously appeared on…
  • Today at 2 p.m. Eastern Time - This Week in Law, Episode # 280

    Jonathan Frieden
    24 Oct 2014 | 8:33 am
    Today, I will be returning as a guest on This Week in Law . The show streams live  at http://live.twit.tv/ from 2:00 p.m. to 3:15 p.m. ET and will be produced as a podcast thereafter.The show is hosted by Denise Howell and Evan Brown.  I'll be appearing with Lindsey Rogers Cook, a data report for US News & World Report, and Professor Greg Vetter, of the University of Houston Law Center. You can find our possible discussion topics here.
  • 7 Key Elements of Effective Terms of Use: Amendment

    Jonathan Frieden
    23 Oct 2014 | 8:40 am
    In earlier posts in this series, we discussed the first six oessential elements of website Terms of Use or Terms of Service (TOS), a website operator's contract with its website users.  The next and final key element of such contracts is: 7.  Amendment.  A website operator must have the ability to amend Terms of Use to accomodate changes in the law and business.  However, such amendments - like the original Terms of Use - must be supported by the assent of the website user. Mutual assent is the foundation of every express contract and amendment, whether it is formed offline or online.
  • This Week in Law, Episode #280

    Jonathan Frieden
    22 Oct 2014 | 6:57 am
    On Friday, after an absence of more than two and a half years, I will be returning as a guest on This Week in Law . The show streams live  at http://live.twit.tv/ from 2:00 p.m. to 3:15 p.m. ET and will be produced as a podcast thereafter.The show is hosted by Denise Howell and Evan Brown.  I'll provide details about the other guests and the topics we will be discussing as I receive them.
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    Shopify Blog - Company

  • 7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

    Tommy Walker
    18 Dec 2014 | 7:00 am
    2014 was the year “Conversion Rate Optimization” became the new “social media marketing.” Hype riding marketers published story after story about how these “tiny little tweaks” were producing enormous gains, and it got you fantasizing about double and triple digit percentage increases. Maybe you dipped your toe in and experimented with some of the “tips & tricks” only to be disappointed, wondering why you ever wasted your time. But here’s the thing, “Conversion Rate Optimization” isn’t a bible of tactics guarded by a mystical circle of cloaked beings high atop a…
  • How To Find A Product To Sell Online: The Definitive Guide

    Richard Lazazzera
    16 Dec 2014 | 7:19 am
    There's never been a better time to create an online store. It's easier and cheaper than ever to get started and sell to people all over the world. However, the biggest hurdle to starting your own store has always been finding and choosing the right product to sell. We know this can be a bit of a challenging step for new entrepreneurs. This guide gives you an easy-to-follow framework for finding, evaluating and validating product ideas that you can build a profitable online business around. What You'll Learn In This Guide Chapter 1: Introduction - In the first chapter, you'll be introduced…
  • Dropshipping 101: How to Start an Ecommerce Business (Even If You Don't Have a Product)

    Lucas Santo
    15 Dec 2014 | 6:52 am
    So, you've been thinking about starting an online store for a while now. It's a great idea. The barrier to entry has never been lower and with the technology available, you can easily build a beautiful ecommerce website. But you're still a bit hesitant. Sure, you can create a sleek website, but what about the money you'll have to invest in product? At the end of the day, it's still your hard earned cash. But what if it doesn't have to be? What if someone offered to pay your up front inventory costs on thousands of items? What if they even offered to manage all your shipping and fulfillment…
  • 10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

    Humayun Khan
    12 Dec 2014 | 5:47 am
    As a small business owner with a brick-and-mortar store, it can be easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic.  It's time like these when you'd like to be able to consult with an expert and get help turning your store around. Even if it's just for a single piece of advice that you can put into action right away. Luckily for you, I've collected ten pieces of advice for that exact purpose. Below you'll find ten takeaways from some of the most renowned names in retail, marketing, and branding, all neatly packed for your…
  • 7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers

    Tucker Schreiber
    11 Dec 2014 | 6:55 am
    First impressions are everything.  Many store owners spend time tweaking their homepage, but often forget about the importance of a well designed product page. Choosing an appropriate way to showcase your products is essential, as it can either drive users to continue to checkout, or click away from your store. In this post, we’ll look at some excellent examples of product pages, why they’re effective, and how you can replicate them for your store. Let’s get started. Best Made Company Best Made was founded in 2009 by Peter Buchanan-Smith who saw a need for a better axe.  They are…
 
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    Get Elastic Ecommerce Blog

  • Reality Check: Shoppers are not that Loyal [Infographic]

    Linda Bustos
    19 Dec 2014 | 12:06 am
    It’s the holiday season and the promotions are aggressive! This week’s infographic examines shoppers’ loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing.Tweetables80% of shoppers are willing to switch brands or stores because of a promotion Tweet this78% of shoppers have engaged in showrooming, 76% in webrooming Tweet this80% of shoppers use more than one media type when making purchase decisions Tweet thisShoppers say promotions account for 83% of unplanned purchases (65% of these in-store) Tweet this57% of shoppers believe they…
  • Ecommerce Trend: Keep Your Eyes on Visual Search

    Linda Bustos
    17 Dec 2014 | 12:10 am
    Visual search technology is one of the most exciting trends in ecommerce. Though the tech isn’t new (Zappos had this feature in 2009 and Google bought Like.com in 2010), it’s finding new life in ecommerce websites and mobile apps, with retail heavyweights Macy’s and Neiman Marcus launching visual search apps for mobile this month.Why should ecommerce professionals care about visual search?Advantage over keyword-based searchVisual search “reads” images to identify color, shape, size and proportions, even text to identify brand and product names. This offers an…
  • 7 Ways to Design Home Pages Without Rotating Banners

    Linda Bustos
    15 Dec 2014 | 12:05 am
    Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts.But if you don’t use a rotating carousel, the heck are you supposed to put on the home page??!!How about these approaches?Put the user in controlSymantec uses a header, but not only allows the user to control it (it doesn’t auto-scroll), there is context provided around what the other slides are about. The user can scan them like a navigation menu, vs. just…
  • The Tablet Commerce Barometer [Infographic]

    Linda Bustos
    12 Dec 2014 | 12:05 am
    This week’s infographic focuses on tablet commerce, courtesy of ContentSquare.Click to enlarge infographicTweetablesThe avg tablet page is 11K pixels high, 3x larger than desktop pages Tweet thisThe avg tablet page loads in 10s vs 6s for desktop pages Tweet this35% of tablet users only visit one page Tweet this50% of tablet users reach at least one product page Tweet this3.5% of tablet shoppers reach a cart page, 1.2% complete purchase Tweet thisThe average tablet shopper visits 5x before ordering Tweet thisTablet shoppers spend an average of 18 minutes on an ecommerce site Tweet…
  • Ecommerce Trend: Persuasive Calls to Action

    Linda Bustos
    10 Dec 2014 | 12:05 am
    Rule #1 of Web usability = “don’t make me think.”But when it comes to persuasion, making users think twice is worth breaking rules for.Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating what opting out really means…Conversion XL“No thanks, I design websites that are unpersuasive.”Artbeads“No thanks, I don’t like salesRunner’s WorldZDNet“No thanks, I want my competitors to know first.”Tipsy Elves“No thanks, I’m a grinch.”Something to A/B test in 2015?
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    Practical Ecommerce » Articles

  • 6 SEO Myths about Alt Tags

    Jill Kocher
    21 Dec 2014 | 7:03 am
    The buzz about alt tags and search engine optimization is ramping up again. So it’s time for some myth busting around this oft-misunderstood topic. Myth 1: ...
  • Top 20 Mobile Productivity Apps of 2014

    Sig Ueland
    19 Dec 2014 | 5:59 am
    Here are my favorite new mobile productivity apps of 2014. There are content creation and discovery tools, scheduling and networking apps, secure communication utilities, a ...
  • 6 Social Media Marketing Trends for 2015

    Paul Chaney
    18 Dec 2014 | 7:30 am
    As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. 1. Niche Social Networks ...
  • 4 Compelling Holiday Email Campaigns, from Retailers

    Carolyn Nye
    17 Dec 2014 | 10:17 am
    Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase ...
  • 4 Content Marketing Trends in 2015, for Ecommerce

    Armando Roggio
    17 Dec 2014 | 6:07 am
    In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content ...
 
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    eMarketer Articles and Newsroom Posts

  • Article: Travel Planners Migrate to Mobile

    18 Dec 2014 | 8:01 pm
    Though mobile still lags PCs for the most-used digital travel research device, there's one area where tablets and smartphones rule among planners: content sharing. According to recent research, internet users are most likely to share travel content on social channels via mobile.
  • Article: Cyber Monday 2014 Makes History

    18 Dec 2014 | 8:01 pm
    Online holiday shopping's biggest day, Cyber Monday, has passed, and the results are in. According to recent data, Cyber Monday was the biggest day in US online shopping history, and sales were up 15.4% year over year. In addition, online retail sales on desktop topped $2 billion—the first time that milestone was passed in a single day.
  • Article: Colombia Joins Top Three Smartphone Markets in Latin America

    18 Dec 2014 | 8:01 pm
    Rising regional star Colombia has joined Brazil and Mexico at the summit of the smartphone market in Latin America. This year, 14.4 million people in Colombia will use a smartphone, representing a year-over-year gain of more than 23%. In 2015, the audience will rise over 13% to top 16 million.
  • Article: Mobile + Social = Benefits for Brands in France

    18 Dec 2014 | 8:01 pm
    About 80% of mobile internet users in France visit social networks on mobile devices, offering brands a new opportunity to cement relationships with customers and fans.
  • Article: Tumblr on Tumblr's Video Posts: Authenticity Wins Fans

    18 Dec 2014 | 8:01 pm
    Yahoo set off to make social media platform Tumblr a more viable destination for video advertising in October 2014 with the launch of an upgraded video player. Lee Brown, Tumblr's global head of brand partnerships, spoke with eMarketer's Danielle Drolet about the platform's push for video ads and the emergence of the format in social media.
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    Practical Ecommerce » Columns

  • The end of automated Amazon repricing?

    Richard Stubbings
    15 Dec 2014 | 6:04 am
    We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created ...
  • The value of focus, within Theory of Constraints

    David Sasson
    12 Dec 2014 | 10:28 am
    By pulling together ideas from a few different management paradigms, I’ve developed a methodology to drive growth for my ecommerce company by setting up a ...
  • Brick-and-click stores should offer free pick-up

    elizabeth ball
    9 Dec 2014 | 1:22 pm
    Free shipping is commonplace for ecommerce companies. For brick-and-click companies — those with online and physical stores — free pick-up can be a helpful shipping ...
  • Amazon’s version of Christmas customer care

    Richard Stubbings
    7 Dec 2014 | 5:23 pm
    At this time of year, more than any other time, you have to work harder at customer care. This is due to two main reasons. ...
  • Consider niche purchasing

    Richard Stubbings
    1 Dec 2014 | 2:08 pm
    Much has been written about the advantages of niche selling. This is because it is a great way forward for independent retailers. Less is written ...
 
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    BIA/Kelsey - Local Media Watch

  • BIA/Kelsey’s 2015 Analyst Predictions

    Charles Laughlin
    19 Dec 2014 | 12:30 pm
    Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year’s batch, BIA/Kelsey’s 2015 Analyst Predictions came out last week on the eve of our Leading in Local: Interactive Local Media conference in San Francisco. BIA/Kelsey analysts submitted more than 20 predictions, and from these the strongest 10 predictions made it into the 2015 report. This year’s crop covers a diverse range of topics, reflecting the breadth and diversity of…
  • At ILM 2014: Is Your Revenue Mobile Ready?

    Charles Laughlin
    15 Dec 2014 | 5:15 am
      Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey’s recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on staying ahead of revenue’s transition from traditional to digital to “mobile ready.” One of the key’s to making this shift is developing a strong native advertising capability, and Deseret is an early leader among media companies in mastering the art and science of native. Lee says…
  • BIA/Kelsey Presentation: 10 Minutes on Mobile Payments

    Mike Boland
    11 Dec 2014 | 12:56 am
    Apple Pay won’t have the near term transformative effect on proximity payments that everyone seems to think.  It will get there eventually, as “chicken & egg” hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will be where Apple Pay shines. As opposed to in-app payments for virtual goods like app upgrades, songs, ringtones, etc., I’m referring to in-app payments for services that are fulfilled offline. This is the emerging on demand local services (ODLS) space popularized by Uber and taking over several local verticals. We…
  • At ILM 2014: Yodle’s Court Cunningham Dissects the SMB Opportunity

    Charles Laughlin
    10 Dec 2014 | 4:12 pm
    Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham’s daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It’s a vexing problem that has challenged some of the best minds in local search. In his wide ranging keynote presentation last week at BIA/Kelsey’s Leading in Local: Interactive Local Media conference in San Francisco, Cunningham shared his observations and what does and doesn’t work when going to market in the SMB space. On Marketing Automation: Most SMBs…
  • Ifbyphone Boosts Speech Recognition Chops via LumenVox

    Mike Boland
    10 Dec 2014 | 12:53 pm
    One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that’s young and naturally improves over time. Towards that end, Ifbyphone announced a partnership with speech automation specialist LumenVox. Ifbyphone will plug this technology directly into its Voice360 hosted IVR platform which should enable some vertical integration advantages; and make the overall package more effective and holistic.
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    Ecommerce Partners Blog

  • Self-Diagnose: Can a Check-Out Form Change Increase Conversions by 1,742%?

    Asi Erenberg
    2 Dec 2014 | 9:03 am
    Zoom in on the original and new versions of a check-out form used by an ECommerce Partners client, and then test your ecommerce intuition by guessing the truth. Original Check-Out Form                       New Check-Out Form   The new check-out page increased conversions by 1,742%. True False The Correct Answer: False! but …  The new check-out page increased conversions by 159%. What could that kind of sales lift do for your business? The Background ECommerce Partners updated this client’s check-out process by separating its product review and contact details…
  • Upgrade Your Mobile Strategy This Movember

    Asi Erenberg
    17 Nov 2014 | 10:30 pm
    “Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has even spread south … with many men growing extra long beards in November, too. While several members of the ECommerce Partners team are participating in Movember festivities – namely,…
  • How to Use Google Analytics Data to Boost Sales

    Asi Erenberg
    10 Nov 2014 | 1:51 pm
    Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white hat SEO tactics, Google Analytics can be the source of all your ecommerce solutions. No matter what industry you are competing in, Google Analytics is a vital tool to understanding and interpreting the vast stores of data to which…
  • What’s Happening in ECP June/July 2014

    Asi Erenberg
    30 Jul 2014 | 1:12 pm
    WHAT’S HAPPENING IN ECP JUNE/JULY? The most fundamental goal of ECommerce Partners is to grow our clients’ businesses, and this month, ECP applied that goal to its own business. Not only did the team net one additional staff member, we welcomed new clients and explored different ways to interact with our associates. Departure Lounge ECommerce Partners knows why it rained so much in NYC this June; it was time for everyone’s favorite Irish co-workers to depart the consulting company! Lisa Donnellan and Kerrie McGee moved to the United States nine months ago and were driving…
  • Self-Diagnose: Which Search Bar Resulted In More Conversions?

    Asi Erenberg
    21 Jul 2014 | 9:11 am
    Topshop tested two search bar variations that had different call-to-actions. Test your ecommerce intuition by guessing which variation converted better.   Which search bar resulted in more conversions? Sample1 “Enter product name or code” Sample2 “I’m looking for …”   The Winner: “I’m looking for …” The text “I’m looking for…” within a closed search box was the winner, with an increase in conversions of 5.8% over the original design. Importance of Advanced Site Search: Shoppers who use site search convert two to three times as often as those who don’t.
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    Blue Acorn

  • Blue Acorn Launches First-ever Fitting Room Integration

    Bethany Kelley
    17 Dec 2014 | 7:07 am
    Today, Blue Acorn announced the launch of its first-ever fitting room integration for Rebecca Minkoff, an industry leader in accessible luxury handbags, accessories, footwear and apparel. The integration comes at the same time as Rebecca Minkoff’s new responsive eCommerce site, which Blue Acorn built on Magento Enterprise Edition 1.14, the most recent edition of the enterprise-grade eCommerce platform. To better understand how and why anyone would integrate an eCommerce site with a fitting room, it helps to understand the incredibly futuristic nature of Rebecca Minkoff’s fitting rooms. On…
  • Blue Acorn Brings Google’s Enhanced Ecommerce to the Magento Masses

    Justin Poole
    5 Nov 2014 | 6:37 am
    When Google released Universal Analytics in beta last year, we were impressed, but not surprised. Google stays ahead of the curve, and we knew the ability to track visitors across multiple devices would soon become the standard. As expected, they did it first, and they did it well. However, when they announced Enhanced Ecommerce earlier this year, we began looking at the godfather of analytics in a whole new light. Click HERE to view this extension on Magento Connect. Enhanced Ecommerce – in our eyes – represents Google’s strongest commitment to eCommerce analytics to date.
  • Blue Acorn Launches New Website for Curtain Call

    Bethany Kelley
    3 Nov 2014 | 5:19 am
    This week, Blue Acorn announced the launch of a new website for Curtain Call, a premiere supplier of dance recital apparel, owned by Perform Group, LLC, the industry leader in gymnastics and dance apparel. The new site is built on Magento Enterprise Edition 1.14. Perform Group selected Blue Acorn to upgrade their family of websites from an outdated proprietary platform to provide their customers (primarily dance studio owners) with a streamlined shopping experience. The unique requirements gave Blue Acorn the opportunity to integrate several custom modules. “Selecting Blue Acorn as our…
  • Meet Blue Acorn at Fashion Digital New York

    Justin Poole
    15 Oct 2014 | 6:53 am
    Blue Acorn is proud to be sponsoring this year’s Fashion Digital New York, October 20-21, and will be actively involved in both days of workshops and discussions surrounding eCommerce strategies and solutions for the fashion retail industry. The workshops on Day 1 will take place in the Digital Sandbox at 55 Broad Street. We’re excited to join our client, Rebecca Minkoff, for “Rethinking Mobile Engagement with Responsive Web Design” at 11:25 a.m. in Room B. Rebecca Minkoff’s SVP of eCommerce, Emily Culp, will join Blue Acorn’s Founder & CEO, Kevin Eichelberger, and eBay…
  • The Dangers of Quick A/B Tests

    Matt Rickerby
    7 Oct 2014 | 7:23 am
    Testing is a science, and scientists go to great lengths to obtain accurate results. They ensure accuracy by writing a solid hypothesis, creating clean environments, minimizing outliers, and waiting for enough data to collect. You may not be looking for a cure or an answer regarding the cosmos, but if you want accurate results, you have to take a similar scientific approach. A Solid Hypothesis Sure, tests that rely on your gut instinct save time because they require little to no time to come up with a solid hypothesis, but there is a good chance that such a hypothesis is too weak. As an…
 
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    Dynamic Pricing Strategies

  • The Top 4 Ways to Avoid Repricer Malfunctions

    Angelica Valentine
    18 Dec 2014 | 1:09 pm
    It’s almost Christmas and that means that we’re right in the thick of the biggest shopping time of the year. All retailers want to have the most competitive pricing to ensure that they’ll pull in the most revenue and profit to have a great Q4. Repricers work hard to make this a reality for online retailers of all sizes, but what happens if they fail? On December 12th, from 7 – 8pm GMT, RepricerExpress’ Amazon repricing tool changed the prices of thousands of items on Amazon UK to just one penny. This resulted in elated shoppers and retailers racing to minimize the damage.
  • How to Improve the Performance of Your Holiday Google Shopping Campaigns

    Angelica Valentine
    17 Dec 2014 | 4:19 pm
    On December 11th, 2014 Wiser co-hosted a webinar with Elite SEM. Our Head of Pricing and Analytics, Luke Lin, joined forces with Elite SEM’s Director of Marketing, Marc Weisinger to discuss the switch from Google Product Listing Ads (PLAs) to Google Shopping Campaigns. The topics included how to optimize your feed to improve shopping campaign performance, dynamic pricing, competitive insights for pricing and assortment, and more. There are over 1 billion products on Google Shopping that are available for purchase in 23 countries. If you aren’t already using Google Shopping campaigns, now…
  • 10 Retail Giants and How They Manage Their Inventory

    Min-Jee Hwang
    15 Dec 2014 | 9:59 am
    *The following is a guest post from TradeGecko. Inventory management is an essential component of a company’s supply chain – for both large and small businesses alike. To improve your company’s stock control processes, we’ve highlighted 10 exceptional organizations – along with their inventory management techniques – so we can dig deeper into their operations and learn a thing or two from these giants.   Just-in-Time Apple This consumer electronics giant keeps as little inventory on hand as possible. By lowering the amount of stock on hand, Apple carries a lower…
  • Out with the Old, In with the New: Retail Trends for 2015

    Angelica Valentine
    12 Dec 2014 | 11:40 am
    Can you believe that 2014 is almost over? Retail has seen some great innovations this year that have improved the experience for retailers and shoppers alike. Now it’s time to look forward to 2015 and implement the best selling strategies now to start the new year strong. Here are three of the top trends for 2015: 1. Payment Options: Shoppers want them and the more you have, the more potential sales you can win. 64% of shoppers want to see multiple payment options and adding three or four different options could increase your conversions by 20%. It’s a no-brainer in 2015 to give the…
  • Brand Loyalty Isn’t What it Used to Be

    Angelica Valentine
    10 Dec 2014 | 10:00 am
    Commerce is not what it used to be. There is no longer just one general store per town run by a smiling man chewing on a strand of hay who always remembers your name. Traveling salesmen no longer knock on your door to offer you the latest microwave oven. Instead, we have Amazon and eBay. While the convenience and efficiency of ecommerce is great for consumers, brands have taken a hit. Specifically, it is harder and harder for brands to maintain a loyal following when a cheaper or trendier alternative is only a few clicks away. And there’s no guilt for the consumers as there is no threat of…
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    Retail, in the eyes of the everyday customer

  • PSST! Yes You

    betterretail
    15 Dec 2014 | 2:21 am
    Very cool tactic to drive up signups.  This popup appears when the site visitor has spent a certain amount of time on site, and visited a certain number of pages–
  • Something Different

    betterretail
    8 Dec 2014 | 2:15 am
    This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail from nielsen and it included 2 dollar bill notes. Picture— Have you ever received marketing mail with cash in it?
  • Exclusivity Messaging

    betterretail
    1 Dec 2014 | 2:17 am
    Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read underlined section in screenshot below (underlined in red by me)— This is a very clever line because it creates sense of exclusivity in the mind of the shopper. That one tweak in messaging can make all the difference to click-through rates.
  • Spin the Digital Wheel

    betterretail
    24 Nov 2014 | 2:10 am
    Allaboutdance.com has a sweepstakes page where shoppers can spin a digital wheel and win a giveaway— Is this a good idea? I’m not sure, but I give allaboutdance.com props for testing something different.
  • The Best Conversion Trick of All

    betterretail
    17 Nov 2014 | 2:17 am
    There are many tactics to improve website conversion rates (here, here and here).But that’s what they are, tactics.If your aim is to actually change the way site visitors think there is only on true way to do it— dulcet copywriting.Here is an example from zingermans.com were they are talking about their spicy cashews (posted below)— Spicy Cashews with Lime Leaves Amazing Indondesian cashews. Cyrilla Suwarsa and her family make one of my favorite food finds of the last few years. It’s a big Indonesian family affair— Cyrilla’s sister made the recipe, her family grows the lime…
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    ColderICE: Ecommerce News, Hints, Tips & Tricks

  • vCita Offers Service Businesses Simple Scheduling and Payment Solutions.

    John Lawson
    20 Dec 2014 | 11:42 am
    While big companies make it easy for their customers to schedule and pay online – it’s at times not that easy for smaller businesses to do so. However, vCita has a powerful and simple solution that makes it easy for businesses who rely on scheduling and payments to implement these options. Here’s a list of [...]
  • Business and Sustainability: A Conversation with Leyla Acaroglu

    John Lawson
    20 Dec 2014 | 11:12 am
    Sustainability is a subject on the minds of many people, but it’s not something that is typically a priority for most small business owners. Inundated with the never-ending tasks that exist in simply running a business, the small business owner might make efforts to be more ‘green’ in their operation, but creating a fully sustainable [...]
  • 2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

    John Lawson
    20 Dec 2014 | 10:47 am
    The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.
  • How To Find A Product To Sell Online: The Definitive Guide

    John Lawson
    20 Dec 2014 | 10:12 am
    There’s never been a better time to create an online store. It’s easier and cheaper than ever to get started and sell to people all over the world. However, the biggest hurdle to starting your own store has always been finding and choosing the right product to sell. We know this can be a bit [...]
  • [UCC] 소셜커머스에 대한 사람들의 생각 (Social Commerce by Social)

    John Lawson
    20 Dec 2014 | 5:18 am
    소셜커머스에 대한 사람들의 생각 (Social Commerce by Social) 더나은 소셜커머스를 만들기 위해 착한 소셜커머스 하프프라이스와, 하프프라이스 홍보대사 Rabbit JK팀이 사람들에게 직접 소셜커머스에 …
 
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    eBusiness Strategy

  • Undercover Analyst – Forrester goes on the receiving end of the holiday online shopping season

    Peter Sheldon
    15 Dec 2014 | 2:58 pm
    In the first season of the hugely popular CBS Undercover Boss series, GSI Commerce founder and CEO Michael Rubin went undercover for a week in one of his firm's eCommerce distribution centers to find out what it was really like to work on the front lines. Last week, Sucharita Mulpuru and I were invited by eBay Enterprise to follow in Michael's footsteps and go work the floor in one of eBay Enterprise's (formerly GSI Commerce) largest eCommerce distribution centers at the peak of the holiday shopping season. Now luckily we didn't have to wear any stick on facial hair as we weren't actually…
  • Alipay Is Shaping Chinese Consumers’ Digital Lives

    Vanessa Zeng
    12 Dec 2014 | 5:01 am
    On December 8, Alipay celebrated its 10th anniversary by launching the latest version of its digital wallet. What makes this upgrade different and notable is its "10-year statement diary" feature. The statement diary contains data like when a user first made a purchase on Taobao, opened a Yu'ebao account, created an Alipay wallet, hailed a cab using Kuaidi Taxi, and followed a service window. Not only do these 10-year statements record every Alipay customer's consumption experience, but put together they also trace the rapid development of online payments in China. Alipay data indicates that,…
  • Traditional Retailers Must Embrace Disruption To Complete Their Transformation

    Vanessa Zeng
    8 Dec 2014 | 6:11 pm
    On this year's Singles' Day, Tmall's transaction volume hit RMB 10 billion ($1.6 billion) in just 38 minutes, continuing eCommerce's upward trend. In 2013, the total GMV of Tmall and Taobao reached RMB 1.54 trillion ($249 billion)and Alibaba's rival JD.com achieved a total GMV of RMB125.5 billion ($20.3 billion). In contrast, Beijing Shin Kong Place, China's top one traditional retailer, had just RMB7.5 billion ($1.2 billion) in total sales revenue in 2013.In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at its lowest point in the past four years.
  • More Trends in Brazil’s eCommerce Market

    Zia Daniell Wigder
    4 Dec 2014 | 3:36 am
    eCommerce in Brazil has gone from an $8 billion market in 2010 to a nearly $20 billion market today. As the market has grown, eCommerce team sizes have expanded and retailers' priorities have shifted. We address these issues in the second of our three-part series on retail eCommerce in Brazil. The three reports summarize the findings of a survey we fielded of over 300 online retailers in Brazil together with partner e-Commerce Brasil. In our most recent report entitled Retail eCommerce In Brazil: Team Headcount, Priorities And Challenges, we find that: Operations has the highest headcount…
  • Which Banks Lead In Digital Sales? Find Out Here

    Peter Wannemacher
    2 Dec 2014 | 9:32 am
    [This blog post was co-authored by Rachel Roizen] Hot off the presses: We've just published our 2014 US and Canadian Bank Digital Sales Benchmark reports, in which we assess the public websites of the five largest retail banks in each country -- as well as their mobile sites and downloadable apps for smartphones and tablets. Our benchmark looks at a range of criteria across four categories: discover, explore, buy, and onboard (see image below). Read the full reports by clicking on the following links: Here are some of the findings from the research:Read moreCategories:BMO Bank of America…
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    The Bigcommerce Blog

  • Top Ecommerce News You Need to Know; Highlights from FedEx, Ikea, Google

    Tracey Wallace
    19 Dec 2014 | 9:16 am
    The holidays are in full swing with Hanukkah, Christmas and New Year’s, plus the busiest retail and ecommerce day expected to occur tomorrow on Super Saturday, December 20. In fact, analytics firm ShopperTrak predicts this Super Saturday will approach $10 billion in sales. If you missed some of this week’s big ecommerce news due to the busy retail season and holiday prep, we’ve got your back! This week in online retail news, announcements from FedEx, Ikea and rumors from Google top the need-to-know list. Find brief breakdowns of this week’s top ecommerce stories below. FedEx Makes Big…
  • 3-Year-Old Ecommerce Brand Man Crates Hits Record Cyber Week Sales – And Their Customer Experience Strategy is Why

    Tracey Wallace
    18 Dec 2014 | 11:05 am
    You hear it all the time: customer experience makes or breaks a company. Yet, transparency is hard for any brand, large or small, especially in a social media age where one wrong move can mean some seriously negative PR. Worse, for online stores, nailing brand experience from the moment a customer visits your site, to the moment they open what they ordered, can be incredibly difficult. Yes, technology makes our lives easier, but when having to deal with multi-channel online touchpoints, offline delivery and the ability for customers to broadcast their experience to the world – and we’re…
  • 3 Steps to Ecommerce Promotions that Drive Traffic and Customer Loyalty

    Katey Ferenzi
    17 Dec 2014 | 7:33 am
    Are your ecommerce promotions performing as well as you had planned? It’s possible that even if you feel you’re doing well, your numbers may indicate otherwise. A little ecommerce education, even if you’re a savvy business owner, can help to make sure you’re working smarter, not harder, to grow your business. We’re finding through many client interviews, blog comments, social media chats and even marketing consultations, that many online store owners are not fully aware of how much time and money they’re spending on promotions. Most online store owners either do not evaluate the…
  • 37 Last-Minute Gifts for Him That Help Support Small Business

    Tracey Wallace
    15 Dec 2014 | 12:02 pm
    The holidays are upon us, and last-minute shoppers are faced with a time-crunch decision: spend extra for the overnight shipping – or trust that your packages will arrive in the 5-7 day timeframe? I’ve already blocked my Christmas Eve for the organizing, assembly and wrapping of gifts. This time is especially hectic for small business owners. The holidays can test the limits of work-life balance, with sleep often losing out. How do you balance the incredibly high order volume and site traffic with ensuring that your home life remains festive and loved ones feel loved?
  • Top Ecommerce News You Need to Know; Highlights from Apple, PayPal, Facebook

    Tracey Wallace
    12 Dec 2014 | 1:34 pm
    It’s been a busy week. Between coming down from the Cyber Week high and office holiday parties, no one would blame you if you missed a few top ecommerce news stories. Not to worry, we’ve been keeping our finger on the pulse of the ecommerce industry for you. From Apple and PayPal to a serious mobile shopping shift, we’ve rounded up the top four stories you need to know before you head into the weekend. Mobile Accounts for 30% of All Ecommerce Transactions More and more shoppers are turning to their smartphones to not only browse products, but also complete purchases this holiday season.
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    3dcart's Ecommerce Blog

  • Just Swell Jewelry – #4 of 20 FREE Professionally Designed Themes from 3dCart

    Dan Gerrell
    4 Dec 2014 | 5:30 am
    Here is the preview of the newest theme “Just Swell Jewelry” which will be the 4th of 20 FREE professionally designed responsive themes released in the coming weeks. If you would like to preview the live demo of this “Just Swell Jewelry”, you can do so by clicking the link below. Check it out on your [...]
  • Smooth Beats – #3 of 20 FREE Professionally Designed HTML5 Themes from 3dCart

    Dan Gerrell
    2 Dec 2014 | 5:30 am
    Take a look at the preview of the newest theme “Smooth Beats” which will be the 3rd of 20 FREE professionally designed responsive themes released in the coming weeks. If you would like to preview the live demo of this “Smooth Beats”, you can do so by clicking the link below. Check it out on [...]
  • Cyber Monday Markdowns the Black Friday Blowout Sale EXTENDED!

    Dan Gerrell
    29 Nov 2014 | 11:30 pm
    We decided to keep the sale going for Cyber Monday so you can take advantage of these great deals. Don’t miss out on your opportunity to be a part of the eCommerce boom, you’ve already taken the first step by joining the 3dCart family. Now we’re going to sweeten the pot just a bit with a [...]
  • It’s a Black Friday Blowout for New & Existing 3dCart Customers

    Dan Gerrell
    25 Nov 2014 | 11:30 pm
    As you probably know the 2014 holiday season is expected to be one of the biggest online holiday seasons in history. Online sales alone are forecast to jump 11% over last year to as much as $105 billion.. Don’t miss out on your opportunity to be a part of the eCommerce boom, you’ve already taken [...]
  • Luxury Sunglasses – #2 of 20 FREE Professionally Designed Responsive Themes from 3dCart

    Dan Gerrell
    25 Nov 2014 | 10:44 am
    As mentioned in our last post, 3dCart is being responsive to our customer base. Below is a preview of the new theme “Luxury Sunglasses”which will be the 2nd of 20 FREE professionally designed HTML5 themes released in the coming weeks.   If you would like to preview the live demo of this “Luxury Sunglasses, you [...]
 
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    The Official LexiConn Blog

  • Add iOS and Android Home Screen Icons To Your Website

    Matt Grimm
    16 Dec 2014 | 6:09 am
    Tweet So you have a slick mobile or responsive website… congratulations!  Now what?  How about a custom home screen icon to help further build your brand with mobile users!  In this post, we will review the steps required to enable home screen icon support for your website.  Mobile devices which support custom icons will display them whenever a user bookmarks or adds your site to their home screen.  A custom home screen icon replaces the tiny default screenshot displayed by default on many devices (see below). Here is a before and after illustration: The first step is to create the…
  • 2014 Black Friday, Cyber Monday Stats for the Small Online Merchant

    Robert Mangiafico
    9 Dec 2014 | 10:28 am
    Tweet As we’ve done each year, we’ll take a look at how a few hundred small merchant ecommerce stores fared during this holiday season. We’ll compare this to the big players as reported by IBM and comScore. Big stats first IBM reported the following: Thanksgiving sales up 14.3 percent over 2013, Average Order Value (AOV) down 1.8 percent Black Friday sales up 9.5 percent over 2013, Average Order Value (AOV) down 4.4 percent Cyber Monday sales up 8.5 percent over 2013, AOV down 3.5 percent comScore reported: Thanksgiving sales up 32 percent over 2013 Black Friday sales up 26…
  • Can a Magento Store Handle Five Orders Per Second? You Bet!

    Robert Mangiafico
    2 Dec 2014 | 7:22 am
    Tweet Last week one of our Magento hosting clients was featured on the very popular Jill’s Steals and Deals segment on the Today Show on NBC. Being featured on this list results in tens of thousands of visitors going to your website at the same time, and results in thousands of orders within a very short amount of time. This might seem like a bad idea for a Magento ecommerce website, which “out of the box” does not scale well under heavy traffic such as this… Luckily we have some experience in this area, and were able to set up their site for success! Our recipe for…
  • ShopSite Tip – Fixing Failed Searches

    Rich A.
    19 Nov 2014 | 10:17 am
    Tweet Getting customers to your website is one of the most difficult things to do when running an online store, so don’t risk losing them once they arrive because they can’t find a product on your store – especially if it’s one you carry! Enable Search Logging If it’s not already enabled, turn on “Enable Search Logging” on the Preferences > Search Settings > Search Logging > Search Log Config screen in ShopSite.  It’s most likely already set to save history for 30 days, but you can adjust that setting on the same screen.  30 days…
  • Magento Store Slow? Here’s How it can Hurt and How You Can Fix it

    Robert Mangiafico
    12 Nov 2014 | 8:16 am
    Tweet A slow online shopping experience for your customers is not a good thing. These days, it not only angers your customers, it also gets the attention of Google in a not-so-good way. Luckily it can be fixed with a proper set up and a host that knows Magento well. Before we dig into the perils of a slow Magento store, let’s look at a few myths about page speed… Myths of Speed 1. If my site is fast, it will make people buy my products Unfortunately, speed alone is a not a cure-all. What makes people purchase your products or services is just that – Your products and…
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    eCommerceCircle

  • Shark Tank Success: 5 eCommerce Tips From Tipsy Elves

    Lindsay Romanelli
    4 Dec 2014 | 1:04 pm
    Tipsy Elves, founded in 2011 by college friends Evan Mendelsohn and Nick Morton, is a company that specializes in the sale and manufacturing of ugly Christmas sweaters and accessories. In 2013, Tipsy Elves appeared on ABC’s Shark Tank and accepted a $100,000 offer from Robert Herjavec, in return for 10%. Robert has stated that funding Tipsy Elves was one the best deals that he has ever made on the show. Since their first appearance on Shark Tank, Tipsy Elves has rapidly expanded and they now ship to over 200 countries, with websites specifically for the UK and Canada. They…
  • Cyber Monday For Rookies

    Menachem Ani
    1 Dec 2014 | 10:10 am
    Did you know that in 2013, Cyber Monday sales rose 16% to a record $2.9 billion versus 2012, representing the heaviest online spending day in history? Via  SnapParcel
  • 10 Do’s and Don’ts of Conversion Rate Optimization

    Csaba Zajdo
    25 Nov 2014 | 11:01 am
    Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions to make your site and your value proposition better for the next visitor. Use tools and data to get in touch with what works for your customers and continually improve your approach. These 10 Do’s and Don’ts will help you find the right path to conversion…
  • The Complete Approach To E-Commerce Marketing On A Budget

    Mark Ditteaux
    30 Oct 2014 | 2:43 pm
    You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, it can definitely be done. Of course, you should take some time to optimize your website for the search engines with high-quality content and keywords, but there are a lot of other things you should be doing if you really want your business to succeed…
  • Big B2C Ecommerce Targets B2B Ecommerce Franken-sites

    Steve Sassi
    20 Oct 2014 | 2:07 pm
    What does your B2B e-commerce website look like today? Is it unnavigable to all but the heartiest of your customers? Does integration to your order creation system involve spreadsheet dumps? Is it columns and rows of eye-straining part numbers with no pictures and little to no product description? Is it something your IT team duct-taped together with B2C e-commerce apps, hacking, tacking, cutting and customizing until now no one can manage it except the ones who built the Franken-site monster? Here’s the big question: Would you shop there? Honestly? Some big B2C e-commerce players are…
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    Practical Ecommerce » Columns

  • The end of automated Amazon repricing?

    Richard Stubbings
    15 Dec 2014 | 6:04 am
    We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created ...
  • The value of focus, within Theory of Constraints

    David Sasson
    12 Dec 2014 | 10:28 am
    By pulling together ideas from a few different management paradigms, I’ve developed a methodology to drive growth for my ecommerce company by setting up a ...
  • Brick-and-click stores should offer free pick-up

    elizabeth ball
    9 Dec 2014 | 1:22 pm
    Free shipping is commonplace for ecommerce companies. For brick-and-click companies — those with online and physical stores — free pick-up can be a helpful shipping ...
  • Amazon’s version of Christmas customer care

    Richard Stubbings
    7 Dec 2014 | 5:23 pm
    At this time of year, more than any other time, you have to work harder at customer care. This is due to two main reasons. ...
  • Consider niche purchasing

    Richard Stubbings
    1 Dec 2014 | 2:08 pm
    Much has been written about the advantages of niche selling. This is because it is a great way forward for independent retailers. Less is written ...
 
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    TrialPay Blog

  • Facebook Announces its 2014 Games of the Year!

    Holly Urban
    11 Dec 2014 | 10:04 am
    (Image: Facebook Developer site) TrialPay would like to give a big shout-out to its partners who made Facebook’s 2014 Games of the Year List.  Glu, King, SGN, and Zynga are just a few of the developers whose games made the cut. Congratulations from all of us here at TrialPay! Although, we can’t say we’re surprised. We are well aware of how awesome you are! To recap, SGN’s Cookie Jam took the lead with “Game of the Year”, a well-deserved win from a game that captivated over 5 million players within months of its release.  From there, Facebook breaks the list down by the best in…
  • Play Video Games and Learn about Mobile Commerce at Game Monetization Summit 2014!

    Holly Urban
    24 Nov 2014 | 11:07 am
      TrialPay is excited to announce its sponsorship of this year’s Game Monetization USA Summit in San Francisco (December 4-5, 2014). As America’s only game monetization event, this summit will bring together key decision makers from industry leading publishers, developers and platforms to address the industry’s most critical challenge: Monetization. With over 200 leading visionaries attending and speaking from companies like EA, Big Fish Games, Gameloft, and Glu, Game Monetization USA Summit promises to be a unique educational experience and an amazing networking opportunity for…
  • Mobile commerce is the next wave of mobile advertising

    Guest Author
    22 Oct 2014 | 3:09 pm
    Daniel Kadvany authored this post for VentureBeat.  Daniel is TrialPay’s product marketer, focused on helping app developers monetize, acquire, and engage users.  CPI is currently the dominant ad format in mobile. App developers continue to spend to acquire users, even as CPI costs have continued to rise. Fisku’s Indexes have reported an annual increase of 16% on iOS and 44% on Android. Big industry players are capitalizing on this trend. For example, 59% of Facebook’s Q2-14 advertising revenue came from mobile, the majority of which was driven by CPI. The company generated $2.27B…
  • 2015 – The year that non-gaming apps become freemium

    Tesia Sommer
    6 Oct 2014 | 1:18 pm
    As summer turns to fall, TrialPay is looking ahead towards trends in mobile for 2015.  In 2014, we saw an increased focus on apps outside of the gaming category.  Apple created HealthKit and Google announced Google Fit, in an effort to bolster their platforms’ support for health & fitness apps.  People couldn’t stop taking Snaps on SnapChat or swiping away on Tinder.  TrialPay itself has been helping non-gaming apps monetize users.  We believe that 2015 will see a radical shift in the business model that non-gaming apps have traditionally used. These days, freemium is the…
  • Check out the games from TrialPay’s GamesBeat GameZone

    Amy
    23 Sep 2014 | 4:56 pm
      Last week, we attended GamesBeat in San Francisco.  This two day gathering brought together executives, developers and analysts gathered to discuss Total World Domination.  Well, at least in terms of gaming’s growing traction as a dominant medium for entertainment. Keeping with that theme, and TrialPay’s tradition of putting the developer first, we hosted the first ever GameZone at GamesBeat. We had eight developers come in to showcase their games at our booth, each in different stages of development and launch. If you didn’t get a chance to play them out last week,…
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    Brand Labs » Blog

  • Ecommerce Christmas: A Journey To Holiday Success

    Ben Bowdon
    17 Dec 2014 | 10:14 am
    As part of the holiday festivities around Brand Labs’ offices, our design team mocked up a holiday card. While that may not seem impressive at first, keep in mind this card doesn’t just include employees posing in ugly sweaters or simply offer well wishes. Instead, this holiday card is a road map to holiday success in the ecommerce world. A Journey To Holiday Success, if you will. Below is the final product and below that is the original sketch our designer Tim drew, before making it digital and extra awesome. Plus, the two step-process does a great job reinforcing our full-scale…
  • Twas The (Last Online Shopping) Night Before Christmas

    development
    11 Dec 2014 | 1:57 pm
    ‘Twas the last online shopping night before Christmas, and all through the house, The only thing you could hear was me clicking my mouse. In the cold dark of night, my computer screen glowed Searching RetailMeNot for the right coupon code. My laptop sputtered and chugged as I browsed all the Net. There were gremlins inside it, I’m willing to bet! eBay loaded so slow that I just felt betrayed. I should’ve bought my computer from Mac of All Trades. Could my presents arrive by December 24th? Six days? Was I ordering from the pole in the north? And I wanted free shipping, but it was…
  • Transitioning from an SMB to Mid-Market Ecommerce Platform

    Ben Bowdon
    11 Jul 2014 | 6:37 am
    Ten Essential Planning Exercises to Ensure a Smooth Launch If you are a small business owner thinking about re-platforming, odds are that your rapid growth has left your Ecommerce ecosystem looking like a Jenga® tower on the verge of collapse. Your business needs are growing beyond the means of the platform, yet you continue to push its limits by adding block after block of piecemealed functionality. Pushing the boundaries of the architecture by building ad hoc solutions has created an unstable base that is starting to teeter. With every addition, the entire system becomes less stable, less…
  • Ecommerce Infographic: The Buying Power of Millenials

    Ben Bowdon
    25 Feb 2014 | 8:21 am
    Is your company having trouble engaging the proper target market? Well, we all know teenagers are the loudest brand advocates and older generations have more purchasing power than most. But, don’t forget the Millennials. To highlight this evolving demographic and help ensure businesses can capitalize on their transitional understanding of the World Wide Web, our design team made this insightful infographic on Millennials and their online buying mentality. Remember, men lie and women lie, but Ecommerce numbers do not. Use these stats wisely and your bottom line could be bulging in no…
  • 8 Ways To Earn More Facebook Likes

    Ben Bowdon
    24 Jan 2014 | 6:45 am
    With 1.11 billion potential shoppers actively using Facebook, businesses have been racing for ways to build their presence on the popular social network and engage those users with their brand. However, with so many businesses vying for interest, most Facebook users only interact with the companies who make it easy or provide an incentive to do so. Yet, businesses who earn customers’ trust on Facebook essentially earn a qualified lead, so the benefit is huge. To help companies earn clout on Facebook and generate the type of customer-focused and referral-based interactions necessary for…
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    Fortune3 Blog

  • 8 Common Conversation Rate Optimization Questions & Answers

    Dan
    18 Dec 2014 | 2:01 pm
    Does your website convert as well as you had hoped? If it doesn’t, this Q&A may hold the solution to your questions. Check’em out: 1. Q: What should I test?  A: Everything. Images, headlines, copy, purchase button text and color. If you can test it, do so. The reason is because people do not tell the truth when you ask them. Most don’t want to hurt your feelings and would like to have you think well of them. And if you expect them to behave logically, the reality is they often don’t. Actions speak louder than words, so pay attention to what your customers do, not…
  • How to Create a Recognizable Brand Your Customers Love

    Dan
    16 Dec 2014 | 12:29 pm
    When you hear the word “brand,” what company names come to mind? Disney, Apple, GE, Toyota, and Nike might be just a few of the names. You have your own favorite brands that first come to mind. But how did they get there in the first place? There’s a number of different paths they took. Fortunately, you don’t need millions of dollars to create an enduring brand name. With the web and micro-targeting, you can build a small, targeted one that endures for many years. Here are some tips for doing it: 1. When Creating Your Slogan, Focus on 3 Value Propositions For example,…
  • Why You Should and Shouldn’t Use Popups

    Dan
    11 Dec 2014 | 8:44 am
    “Popup” often brings negative, unpleasant feelings for most. But popups aren’t something typically left to shady, obnoxious, and spammy websites. In fact, popups work quite well for good websites if you use them right. So, today, let me explain the difference between the case for and against popups: Why You Should Use Popups Tests show that even though popups are very annoying to some users, they shoot your e-mail subscribership through the roof. One test found them to increase e-mail captures 1,375% more than a sidebar form. E-mail converts with a higher ROI than any other…
  • Got Your SEO Strategy in Place for 2015?

    Dan
    9 Dec 2014 | 12:04 pm
    What’s SEO going to look like in 2015 and beyond? Think of the SEO of 2000 – 2005 or so. What did it look like then? Back in those days, you could spam the living daylights out of keywords all over a web page and then rank for that keyword just a few days/weeks later. If only you knew that then! But alas, SEO is now incredibly complex! In fact, SEO consultants can’t really do it singlehandedly anymore. Nope, it takes at least a small team to do the work for you. Or, if you’re doing it yourself, you can pull it off to some degree (although you get better results with a…
  • Getting Started with E-Commerce? Ask Yourself These Questions First!

    Dan
    4 Dec 2014 | 3:02 pm
    So you’ve decided to take the leap and become an e-commerce entrepreneur… It’s a good decision because e-commerce is catching on now more than ever, and part of entrepreneurial success is being in the right place at the right time. But before you actually do it, what should you know first? Here are a few questions and their answers: 1. How Much Money Do I Need to Get Started?  The nice thing about the web is you can start any business with next to no budget. You can get all the e-commerce website features you need for $9.95 per month. You’ll also have to figure your…
 
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    cpcstrategy.com

  • Over Two Out of Three CEOs Lack a Social Media Presence [Infographic]

    Eliza
    19 Dec 2014 | 3:28 am
    According to Brandfog’s 2014 Global Social CEO Survey, three quarters of global CEOs feel that executives using social media are more trustworthy than those that do not. Ironically, a recent infographic from DOMO and CEO.com found that they don’t hold themselves to... > Read More The post Over Two Out of Three CEOs Lack a Social Media Presence [Infographic] appeared first on .
  • 12 Days of Christmas Gifts: How Much Would They Cost Today? [Infographic]

    Eliza
    18 Dec 2014 | 4:42 am
    USA Today released a fun infographic this month highlighting how much items in the 12 Days of Christmas song would cost this holiday. The cost of the 12 gifts in the song “The Twelve Days of Christmas” has risen 1% this year,... > Read More The post 12 Days of Christmas Gifts: How Much Would They Cost Today? [Infographic] appeared first on .
  • This Week in Retail Search 12/14/2014

    Mary Weinstein
    17 Dec 2014 | 4:58 am
    Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Keeping your thumb on top of search news and strategy is pivotal for ecommerce sellers and agencies,particularly during the holiday season. Marketers who want to... > Read More The post This Week in Retail Search 12/14/2014 appeared first on .
  • 63 AdWords Editor 11 Shortcuts for PPC Advertisers

    Josh Brisco
    16 Dec 2014 | 4:11 am
    Last week, Google updated its AdWords Editor (11), which includes new tools for AdWords power users for advanced reporting and management. Below are useful keyboard shortcuts to use when managing your Paid Search campaigns with the new AdWords Editor. AdWords Editor 11 Keyboard... > Read More The post 63 AdWords Editor 11 Shortcuts for PPC Advertisers appeared first on .
  • Safeguards to Prevent Repricing Issues on Amazon

    Pat Petriello
    15 Dec 2014 | 5:11 pm
    While platform wide issues with repricing are rare, they occur often enough that it is worth a retailers time and effort to create safeguards to prevent issues like this from jeopardize their Amazon Merchant account. Amazon has rolled out a relatively new feature... > Read More The post Safeguards to Prevent Repricing Issues on Amazon appeared first on .
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    Custom Ecommerce Blog by Ydeveloper

  • 5 Smashing Tips For Small Retail eCommerce Sites To Boost Sales

    2 Dec 2014 | 1:37 am
    Retailers are already fretting about holidays to come in 2014. Black Friday, Cyber Monday, Christmas are on the boards. Per Business2Community, US sales reached $2.29 billion on Cyber Monday 2013. In 2014, shoppers are expected to spend 44% of their shopping time online – up from 2013. This means, small eCommerce merchants have lot of opportunity to increase their sales by leaps and bounds. If you are thinking how you are going to beat big guys such as Amazon and Overstock.com, don’t. You just have to implement the following five tips to reach your goal immediately:1. Unique marketing…
  • Sky-high your Small Business with Revamped Yahoo! Store Platform

    18 Nov 2014 | 12:52 am
    Yahoo's venerable Software-as-a-Service (SaaS) eCommerce platform has acquired a new avatar. The new SaaS goal has been reinvented to help small business eCommerce retailers, like you, gain top dollars. The reinvented platform will make you a pro at running your yahoo ecommerce online store business from anywhere, anytime. In other words, you can take your competitors head-on with Yahoo's newly innovated Software-as-a-Service eCommerce platform.According to the vice president and head of Yahoo Small Businesses, the new and revamped Yahoo stores platform is specifically equipped to do four…
  • Why you need a mobile app for your Yahoo! Store

    13 Oct 2014 | 4:23 am
    Mobiles are one of the most remarkable mediums to attract traffic. And with 20 percent of sales being channeled from mobiles, the message is all the more loud and clear to eCommerce owners: adapt mCommerce or die. Small wonder, most of the eCommerce businesses are going the mobile way. However, the big question right now is, what about mobile apps? Is it the right fit for your business or having a responsive web design is good enough?Here are six factors, which would tell you, why a mobile app is a must-have for your Yahoo! Store.1. Regular Purchases: First know the kind of products you…
  • How to Target Millennials with M-Commerce This Holiday Season

    19 Aug 2014 | 11:16 pm
    Target the Millennials is the new buzzword in the eCommerce world? Millennials? Doesn't that ring a bell for you? Okay. Millennials is used in reference to the digitally-driven American teenagers and twenty-somethings who have become prime new targets of eCommerce marketers. And if you happen to run an eCommerce store that's targeted toward the millennial generation, then it's time to make your site mobile-optimized.   Here are three key considerations when optimizing your website for mobile:1. Spotlight On The Site:With the millennials going mobile crazy, Google doesn't wish to…
  • 5 Top eCommerce Trends For 2014

    6 Aug 2014 | 4:27 am
    With the passage of time, eCommerce is getting more advanced and sophisticated. Just take this year's Super Bowl as an example. NFL conducted massive location-based marketing campaign in which the league's wireless transmitters interacted with fans' smartphones. The result: fans could find all the information, including hot dog stalls and T-shirt shops, with a push of a button. If you want to remain a front runner in this made race of eCommerce, you have to offer something outstanding in terms of shopping experience. You have to know what will work in the short term as well as in the long…
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    The Ecommerce Authority

  • Decorate Your Homepage with Our Holiday Slideshow Giveaway

    Volusion
    17 Dec 2014 | 4:01 pm
    Looking for more opportunities to take advantage of Volusion’s new Homepage Slideshow feature? Our designers have crafted more free images to spruce up your homepage and showcase your holiday deals. We’re excited to see so many of our merchants making great use of Volusion’s new Homepage Slideshow feature during their holiday promotions this year. In order to help you celebrate the season, we wanted to give you even more opportunity to give your homepage some holiday cheer, feature your bestselling products, showcase last-minute discounts and give your site a new look. While…
  • 5 Types of Photography for Selling Products Online

    Volusion
    16 Dec 2014 | 2:05 pm
    There is more to photography than just point-and-click. Staging and context in online product photography can help online merchants shine a new light on their lineup. Allow one of our design experts to show you the ropes. For better or worse, the value of a business’s products are judged by the design quality of its digital storefront. An ugly site is perceived as being untrustworthy and can adversely affect its ability to generate revenue. There are things that can be done to lessen this fact but there’s no getting away from the importance of having an attractive site. Product…
  • Making the Switch to Responsive Design Part 4: the Unseen Benefits of Responsive Web Design

    Jason Ferguson
    11 Dec 2014 | 1:48 pm
    Earlier in our Making the Switch to Responsive Design series, we explored the technology, trends and user experience behind the responsive design philosophy. Today we switch gears and explore the invisible benefits to SEO and other marketing campaigns. Previously in our Making the Switch to Responsive Design series, we explored the technology, philosophy and user experience milestones behind responsive web design, but there are other, less visible benefits to consider. Although RWD is a visual phenomenon with primarily aesthetic benefits, it also provides a litany of invisible advantages for…
  • Black Friday Slump Brings Good Tidings for Ecommerce Stores

    Jason Ferguson
    10 Dec 2014 | 8:45 am
    Does a down Black Friday mean bad news for business? Not quite. A strong November and Cyber Monday mean big things for ecommerce this season. Business writers and retail pundits panicked last week as Black Friday sales dropped by 11% compared to last year. Was this a sign of a still sluggish economic recovery? Were families rebelling against the commercial nature of the holidays? Were retailers failing to provide for their evolving customer base? Three more pieces of information have now come through that cast Black Friday’s lackluster sales in a new light: This year’s Cyber Monday sales…
  • 3 Tips to Cash in on Holiday Gifting this Season

    Jason Ferguson
    9 Dec 2014 | 3:20 pm
    Looking for ways to promote your most popular gift products? Check out our strategies to get on online shoppers’ nice list. It’s no question that the holiday season is huge for online business. According to a study by CMO.com, Adobe’s marketing news site, shoppers are expected to spend $72.4 billion through e-commerce alone this season. With such a huge shift toward buying gifts online, you’re probably wondering how to cash in on some of the profits with your store. As a web designer here at Volusion (and avid online shopper), I have three tips to make your store a gifting…
 
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    » Blogs

  • CES 2015 Predictions

    Jonathan Tran
    16 Dec 2014 | 9:00 am
    For most people, the lead up to the holidays is the most exciting time of year, but for the Shipwire team and fellow techies, patience is the name of the game. Over here, we not-so-patiently wait for January to arrive, and with it, The International Consumer Electronics Show (CES). CES is the world’s gathering place for consumer technologies and we’ve been fortunate to attend for the past few years. It’s always exciting to see emerging technologies introduced and explored, and we have an annual tradition of predicting the latest and greatest innovations. Here’s what we expect to see…
  • Free Shipping Day: How retailers are taking advantage of holiday shopping

    Tony Holbrook
    9 Dec 2014 | 1:27 pm
    Free Shipping Day 2014 Now that the craziness of Black Friday and Cyber Monday is behind us, you can begin celebrating (or perhaps crying) over the results. Early reports are showing mixed results, depending on the type of retailer. On Black Friday, e-commerce led the way, according to the NRF. On the other hand, brick and mortar players were underwhelmed by Friday’s sales, perhaps due to other week-long sales — and something now referred to as “Black Thursday” (we haven’t given up on the more traditional reference, Thanksgiving). The past is in the past, though. With that in…
  • 9 E-commerce trends in 2015 that influence buyer experience

    Nate
    26 Nov 2014 | 4:07 pm
      With 2015 looming, it’s time once again to sift through our e-commerce stained tea leaves and make some predictions for what the new year will bring to e-commerce. Among other things, 2015 promises to boom after a heady 2014, with U.S.-based e-commerce predicted to reach $350 billion in sales by year’s end. When they finish tabulating the numbers, global sales are expected to reach $1.5 trillion. Even the holidays promise to be bigger than ever, with an estimated $617 billion in sales. We’d like to call this the year of the consumer. The customer’s always been right, but these…
  • Shipwire: Why Go?

    Stephen Searles
    19 Nov 2014 | 6:12 am
      What we’re up to At Shipwire, we’ve started to fold Go into our technology stack. In this post, I’d like to explain why, and in doing so, address some recent concerns about the language. Shipwire and I have a shared history of PHP. (We know, we’re working on it.) When we did our early development in 2007 and before, it was ubiquitous. Alternatives at the time were either ill-fit for web applications or required more than affordable commodity hardware—neither great choices for early-stage startups or young students trying to learn the Internet. Today, hardware is cheaper…
  • Open Source: Redis Client for Go

    Stephen Searles
    18 Nov 2014 | 11:14 am
      There are a number of client libraries for Redis written in Go. They generally take two forms: one which provides a connection type where you can send handwritten commands, and the other which provides a connection type with methods for the many Redis commands. The reply types typically provide a set of methods that return a string, a slice of strings, a slice of bytes, a map, etc. This leaves out my favorite Go idiom: readers and writers, so I wrote another Redis client for Go that solves this deficiency. This means when I GET a value that’s a 128 MB bulk string, I get back a reader…
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    Building Keystones

  • Five Ways E-commerce Sites Can Collect Subscribers

    Csaba Zajdo
    17 Dec 2014 | 1:28 pm
    This guest post comes to us from Csaba Zajdo. Csaba is the founder of OptiMonk, a powerful lead generation tool, and several other projects specializing in conversion. Building your subscriber list is one of the most important ways to grow your e-commerce business. Your email list gives you a chance to test new products and offerings, […] The post Five Ways E-commerce Sites Can Collect Subscribers appeared first on Building Keystones.
  • E-commerce Eye Candy – Why Do Online Shoppers Leave Without Paying? [Infographic]

    Elan Sherbill
    15 Dec 2014 | 8:01 am
    If you could survey your site visitors and find out why some leave without completing the order process, wouldn’t you want to? The process for doing so would be complex. The database would be complex and the user experience would be intrusive – but the results could radically improve your conversion rate, your average order value and your total […] The post E-commerce Eye Candy – Why Do Online Shoppers Leave Without Paying? [Infographic] appeared first on Building Keystones.
  • All I Want for Christmas Is No Chargebacks

    Tim Russo
    10 Dec 2014 | 1:29 pm
    While the next few weeks are the bonanza of e-commerce sales, the months after can be a wake up call merchants do not want to hear. This time of year, it is easy for merchants to get excited over increasing sales numbers. Most merchants depend on holiday season e-commerce to meet their yearly numbers and remain profitable. […] The post All I Want for Christmas Is No Chargebacks appeared first on Building Keystones.
  • E-commerce Eye Candy – How Consumers Spend Their Money Online [Infographic]

    Elan Sherbill
    8 Dec 2014 | 11:30 am
    A practical way of evaluating what changes you need to make in your online stores is through investigating the patterns of behavior of your visitors and buyers. The main thing is to look at your own data and weigh your findings against other research benchmarks. This is why it is so important to read what […] The post E-commerce Eye Candy – How Consumers Spend Their Money Online [Infographic] appeared first on Building Keystones.
  • Affiliate Marketing 101: Turning Visitors Into Paying Customers

    John Hernandez
    3 Dec 2014 | 2:11 pm
    Welcome to part four of the Affiliate Marketing 101 series. The first part explained the different types of affiliate websites you can choose to support your online affiliate business, and how to setup those websites. The second part of the series starts after you’ve decided what type of affiliate you want to be, and setup […] The post Affiliate Marketing 101: Turning Visitors Into Paying Customers appeared first on Building Keystones.
 
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    Peripheral-Visions

  • Supplies Guys – Knowledge Bytes for the Small Business

    Joe
    8 Dec 2014 | 7:54 am
    As many of our customers may know, and for those who do not, The Supplies Guys is a small business located in Midland Park, New Jersey. We offer a large selection of Office and Printer Supplies for thousands of customers throughout the United States. Our first and most important goal as a business is to [...]
  • Low Toner Notifications – When You Need Them, Not When Someone Remembers

    Joe
    7 Oct 2014 | 6:08 am
    Ever get that frantic email on a Monday morning, “Our HP LaserJet Pro 200 Color M251 Printer is out of toner and I need to print out 500 pages today!”, well with SG Print Manager you will never get that email again. SG Print Manager is a FREE application that The Supplies Guys is offering [...]
  • HP LaserJet Enterprise M575 Toner Cartridges

    Tmartin
    29 May 2014 | 2:01 am
    HP LasserJet M575 is a color laser multi-function centre that can print, scan, copy and fax, and is ideal for small to medium sized offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 31ppm (color [...]
  • HP Color LaserJet CM4540 Toner Cartridges

    Tmartin
    26 May 2014 | 5:41 am
    HP Color LaserJet CM4540 is a color laser multi-function centre that can print, scan, copy and fax(optional), and is ideal for medium to large offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 42ppm (color [...]
  • Samsung CLX 4195 Toner Cartridges

    Tmartin
    22 May 2014 | 11:31 pm
    Samsung CLX 4195 is a color laser multi-function centre that can print, scan, copy and fax, and is ideal for small offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 19ppm(color & mono). It uses [...]
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    Selling Online Made Easy with Avactis

  • Awesome Free Resources For 2015

    Prasada Pujari
    12 Dec 2014 | 4:06 am
    Web or graphic designers have to consort with creating eternally smart and stylish web projects to stay in the game. For this, they need to keep their eyes and ears open to track down and to learn to use the right resources. Designers must align things in such a way that they are able to proceed and progress in an organized and thoughtful way. The more specific you are about the choice of your design resources, the more likely are the chances that your web projects are built to excel. Hence, before you apply final touches to any project, take time to analyze it thoroughly, and do learn to…
  • Do’s & Don’ts of starting an eCommerce Website

    Ishan Bhat
    16 Oct 2014 | 5:34 am
    Following is an infographic which highlights 4 Do’s & Don’ts of starting an eCommerce Website. The post Do’s & Don’ts of starting an eCommerce Website appeared first on Selling Online Made Easy with Avactis.
  • From Premium To Freemium – Why You Must Extend The Free Line!

    Ishan Bhat
    1 Oct 2014 | 1:57 am
    As per Wikipedia definition, “Freemium is a pricing strategy by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but money (premium) is charged for proprietary features, functionality, or virtual goods. Some of the examples may be Android or iPhone Apps with in-app purchases for upgrades and unlocks. Here I am going to suggest, why moving away from Premium to Freemium is good, and why it works! What other Internet Gurus are doing? Before I go ahead, take a look at what multimillionaire Information Products…
  • 5 Tips to remember while picking up a domain name

    Ishan Bhat
    29 Sep 2014 | 4:02 am
    Picking up a domain name can be a pickle itself sometimes. Here we have come up with 5 useful tips that you can use to your advantage while choosing a domain name for your website or brand. 1. Pick up an easy to pronounce name This is to ensure that when people are talking about your website, it helps them easily remember your websites as well as spread vitality. Ideally many famous websites and brands have a name which is in sync with the phonological loop i.e has a rhyme to it or has repetitive letters, hence easier to remember as well as to spell. e.g. Coca Cola – Co Ca Co La Google –…
  • How iPhone 6 has changed the world of e-commerce?

    Ishan Bhat
    26 Sep 2014 | 6:22 am
    Apple has always been a game changer. They changed the music player concept with iPod, smart phone concept with iPhone and tablet concept with iPad. Now they are ready to change the world of e-commerce with their latest app Apple Pay. The app will be exclusively available with iPhone 6 and Apple Watch. It makes a huge case for bringing a paradigm shift in e-commerce shopping payments. How it works? How it will benefit the e-commerce business? Let’s find out. Mobile e-commerce, the next big thing With nearly two-third of the world’s population having a mobile or tablet in its hands,…
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    Reevoo » Posts

  • Does content make communities, or do communities make content?

    Mitchel Nicholson
    17 Dec 2014 | 5:57 am
    By Hannah Murray-Sykes Content can be used as a way to build relationships on a larger scale. Nurturing a community through content marketing creates a brand that feels personal and that people can connect with, whilst still using a one-to-many model. It’s about more than just posting interesting things; it’s just as much about interacting and being transparent through thoughtful, considered content. Communication is only effective when it goes both ways. The content you’re producing can’t be described as ‘great’ unless it’s eliciting some sort of reaction. There are various…
  • Everyone’s a critic (including us)

    Mitchel Nicholson
    15 Dec 2014 | 7:11 am
    By Hannah Murray-Sykes Bill Tancer, a New York Times Best Selling author, recently wrote a book called ‘Everyone’s a critic: Winning Customers in a review-driven world’. As you can imagine, this kind of piece is right up our street here at Reevoo. Some information and a few statistics from our ‘Bad reviews are good for business’ ebook featured in Bill’s book. We’ve had a read for ourself – and would highly recommend picking up a copy. Bill talks a lot about reviews being a must for any business, and the fake reviews on Yelp and TripAdvisor being an issue that needs…
  • Content: the yellow brick road to trust

    Mitchel Nicholson
    11 Dec 2014 | 2:21 am
    By Hannah Murray-Sykes Just as we use content marketing to get our audience listening and engaging, it’s a means to build trust. If people believe your content to be the truth, your stock goes up immeasurably. If we think about it, what do people trust? People trust what they like, and what people like is consistency, honesty and anything that brings them value. Consistency Consistency is often low on the priority list of marketing departments desperate to be part of the cutting edge, and even businesses as a whole. It can be difficult to strike the right balance; you need to keep up with…
  • More than a score: the visual ebook

    Mitchel Nicholson
    8 Dec 2014 | 2:39 am
    We’ve been thrilled with the response to our latest ebook, More than a Score. For those who prefer getting their information in a more visual way, we’ve summarised the information from the ebook in a lovely graphic.
  • Social media finishing school

    Mitchel Nicholson
    4 Dec 2014 | 2:21 am
    By Mitchel Nicholson Brands, it’s time for a lesson in politeness straight out of the 1800s. Social media is gradually replacing search as the way people find information. To fit in, brands have to respect the rules of social politeness – which are broadly the same as those observed in the real world. Nobody wants to be the one talking over everybody else with uninteresting, self-absorbed stories, right? We’ve dug out a few of the basic rules of etiquette from Victorian times, to see if they still hold true today. It’s funny how much they still apply, especially in the realms of…
 
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    ecommerce.shopatron.com

  • The Stats Are In: Cross-Channel Holiday Deals Offer Biggest Returns for Retailers

    aainsworth
    17 Dec 2014 | 10:53 am
    Featured Resource: 0Resource Thumbnail:  Let’s face it. Black Friday in-store sales are not for everyone. While thousands of shoppers truly enjoy the energy and excitement of single-day, in-store holiday promotions each year, it’s not surprising that many others prefer the more laid back coffee-computer-couch approach to holiday shopping. Tweet
  • Manufacturers: Here’s How ARI and Shopatron’s New eCommerce Solution Can Increase Your Profits

    aainsworth
    12 Dec 2014 | 12:59 pm
    Featured Resource: 0Resource Thumbnail:  Tags: partnerariorder managementomni channelomni-channelomni-channel commerceeCommerceship from storein store pickuporder fulfillmentdealer fulfillmentfulfillmentflexible fulfillmentlocal fulfillmentcategory: eCommerce Trends for BrandsImagine for a moment that you’re an appliance repairman, trying to get through the last of your service requests before taking off a couple much-needed days for the holidays. You’re on your last refridgerator of the day, a simple part replacement, when suddenly you realize—you completely forgot…
  • Why is The Customer Experience Approach so Important?

    Billy Robbins
    8 Dec 2014 | 5:34 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: What is The Customer Experience Approach, and why should you care? Find out more about three primary benefits that your brand will experience when you focus on The Customer Experience. What is The Customer Experience Approach, and why should you care? The Customer Experience Approach is an ideology for brands to make marketing and fulfillment decisions centered on creating a positive customer experience.   You should care because focusing on The Customer Experience Approach will drive your brand, generate more revenue,…
  • [Infographic] Thanksgiving Deal Guide

    jking
    24 Nov 2014 | 5:19 pm
    Featured Resource: 0Resource Thumbnail:  Shopatron’s annual Retailer eCommerce Study revealed interesting findings on Thanksgiving deals - just in time for the busiest shopping season of the year! So, what are the most popular days to find deals and where? How will you decide when to battle massive crowds for a bargain or shop from the comfort of your own home? Find out in our infographic below. Tweet
  • Click-to-Brick Retailers Like Amazon Prove Physical and Digital Integration Is a Must

    aainsworth
    20 Nov 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The recent news of Amazon’s new physical location is a sign that the in-person shopping experience is far from dead. What does this mean for your business? Tags: amazonclick to brickbrick and mortarlocal shoppingecommerce trendsholidaystrategies and trendsomni channelphysicalship from storein store pickupinventory lookupin store returnsship from warehousecategory: Retail Strategies and TrendsIt seems like just yesterday the retail industry was in a mild state of panic, worried that the success of online…
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    ecommerce.shopatron.com

  • The Stats Are In: Cross-Channel Holiday Deals Offer Biggest Returns for Retailers

    aainsworth
    17 Dec 2014 | 10:53 am
    Featured Resource: 0Resource Thumbnail:  Let’s face it. Black Friday in-store sales are not for everyone. While thousands of shoppers truly enjoy the energy and excitement of single-day, in-store holiday promotions each year, it’s not surprising that many others prefer the more laid back coffee-computer-couch approach to holiday shopping. Tweet
  • Manufacturers: Here’s How ARI and Shopatron’s New eCommerce Solution Can Increase Your Profits

    aainsworth
    12 Dec 2014 | 12:59 pm
    Featured Resource: 0Resource Thumbnail:  Tags: partnerariorder managementomni channelomni-channelomni-channel commerceeCommerceship from storein store pickuporder fulfillmentdealer fulfillmentfulfillmentflexible fulfillmentlocal fulfillmentcategory: eCommerce Trends for BrandsImagine for a moment that you’re an appliance repairman, trying to get through the last of your service requests before taking off a couple much-needed days for the holidays. You’re on your last refridgerator of the day, a simple part replacement, when suddenly you realize—you completely forgot…
  • Why is The Customer Experience Approach so Important?

    Billy Robbins
    8 Dec 2014 | 5:34 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: What is The Customer Experience Approach, and why should you care? Find out more about three primary benefits that your brand will experience when you focus on The Customer Experience. What is The Customer Experience Approach, and why should you care? The Customer Experience Approach is an ideology for brands to make marketing and fulfillment decisions centered on creating a positive customer experience.   You should care because focusing on The Customer Experience Approach will drive your brand, generate more revenue,…
  • [Infographic] Thanksgiving Deal Guide

    jking
    24 Nov 2014 | 5:19 pm
    Featured Resource: 0Resource Thumbnail:  Shopatron’s annual Retailer eCommerce Study revealed interesting findings on Thanksgiving deals - just in time for the busiest shopping season of the year! So, what are the most popular days to find deals and where? How will you decide when to battle massive crowds for a bargain or shop from the comfort of your own home? Find out in our infographic below. Tweet
  • Click-to-Brick Retailers Like Amazon Prove Physical and Digital Integration Is a Must

    aainsworth
    20 Nov 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The recent news of Amazon’s new physical location is a sign that the in-person shopping experience is far from dead. What does this mean for your business? Tags: amazonclick to brickbrick and mortarlocal shoppingecommerce trendsholidaystrategies and trendsomni channelphysicalship from storein store pickupinventory lookupin store returnsship from warehousecategory: Retail Strategies and TrendsIt seems like just yesterday the retail industry was in a mild state of panic, worried that the success of online…
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    IndiesWebs Blog

  • 5 tips to improve sales and Magento store performance for 2014 holidays

    Indies
    4 Dec 2014 | 2:48 am
    5-sales-tips-for-holiday-season-2014 The month of November has always been the starting bell for the holiday season and it remains till the world learns the rhythm “jingle bell, jingle bell”. People lighten their wallets the most during this season. At the same time, E-commerce store owners pull up their socks to deal with heavy Read MoreThe post 5 tips to improve sales and Magento store performance for 2014 holidays appeared first on IndiesWebs Blog.
  • How to create custom image attribute for Magento extensions

    Indies
    22 Jul 2014 | 10:17 pm
    Magento Developers put facility of creating attributes from Magento extensions. Custom image attribute has a little trouble here as admin will have to go to Image section of the product to manage image attributes. We will explain a code solution to this problem in this post. Magento provides incredible Read MoreThe post How to create custom image attribute for Magento extensions appeared first on IndiesWebs Blog.
  • Integrating 3 new payment methods with Magento layaway solutions

    Indies
    17 Jul 2014 | 2:28 am
    Making online business work successfully needs to meet some vital things while developing your web store, and the most important consideration is, providing assurance about easy and secure payment systems. Indies has implemented various payment methods with Magento to fulfill distinct aspects and requirements of our customers worldwide. Just a few Read MoreThe post Integrating 3 new payment methods with Magento layaway solutions appeared first on IndiesWebs Blog.
  • Magento 1.9 catches the “Installment & EMI” mentality of consumers

    Indies
    12 Jun 2014 | 1:57 am
    People have become more reliant on digital commerce and it is going to be here now. Ecommerce has changed the purchase pattern a lot but it would not be able to change few basic mentalities of customers. Take it for example gaining maximum products Read MoreThe post Magento 1.9 catches the “Installment & EMI” mentality of consumers appeared first on IndiesWebs Blog.
  • Magento gets responsive with the launch of CE 1.9.0 and EE 1.14

    Indies
    14 May 2014 | 3:37 am
    Again Magento has presented a forward leap in E-commerce technology with the release of Magento Community edition 1.9.0 and Enterprise Edition 1.14. The major improvements & features introduced with these updates are Responsive design theme, new payment option with streamlined checkout, security enhancements and cross-border price consistency. we can conclude that the upgrades Read MoreThe post Magento gets responsive with the launch of CE 1.9.0 and EE 1.14 appeared first on IndiesWebs Blog.
 
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    Ecommerce blog by PrestaShop

  • Dec

    18 Dec 2014 | 7:32 am
    Dec18 Selling digital products online, a Success Story Magali Ferber Success Stories Dulzura de Papel is a PrestaShop store designed and developed by Jimena, a passionate graphic designer, photographer, and graphic studio owner from Buenos Aires. She found a niche market in selling customizable themed decorations for children parties such as birthdays, baby showers and baptisms. Leave a reply This post has been generated by Page2RSS
  • Dec

    17 Dec 2014 | 10:35 am
    Dec17 Top 10 Ecommerce Newsletters of 2014 from PrestaShop merchants Julie Liu It seems like just yesterday we were making summer plans, but with a blink of an eye, the year has passed and we’re almost into 2015. Throughout this year, we’ve seen some great newsletters from PrestaShop merchants. Although it was hard, we’ve narrowed them down to the top 10 ecommerce newsletters of 2014. We’ve listed each newsletter’s subject line, shop, reasons why we think it’s great and what you should try next year. Let’s get started! This post has been generated by Page2RSS
  • Dec

    15 Dec 2014 | 8:43 am
    Dec15 The 14 Most Popular Articles of 2014 Camille Sila Ecommerce Tips and Advice The end of the year is coming up. It’s time to take stock of the past year and also give thanks! We’d like to thank you, our readers, who’ve been with us for all of our posts and made valuable contributions. You’ve found these articles interesting and compelling, you’ve liked them and commented on them – but perhaps you’ve missed a few. Here are the top 14 most-read articles of the year from the PrestaShop blog – make sure you haven’t missed an important one! This post has been generated by…
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    11 Dec 2014 | 9:06 am
    This post has been generated by Page2RSS
  • Dec

    10 Dec 2014 | 12:10 pm
    Dec10 The Complete Guide to Create CMS Pages for your Online Store Magali Ferber Ecommerce Tips and Advice Have you ever thought about the purpose of the links on the footer of every website? How about the static pages those links take you, such as the “About Us”, “Delivery”, “Legal Notice” or “Terms and Conditions”? Even if tiny fonts and complex sentence structures make you want to ignore their existence, these pages can affect your brand’s reputation, your store’s reliability and most importantly, your company’s legal status. This article guides you through the…
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    IndiesWebs Blog

  • 5 tips to improve sales and Magento store performance for 2014 holidays

    Indies
    4 Dec 2014 | 2:48 am
    5-sales-tips-for-holiday-season-2014 The month of November has always been the starting bell for the holiday season and it remains till the world learns the rhythm “jingle bell, jingle bell”. People lighten their wallets the most during this season. At the same time, E-commerce store owners pull up their socks to deal with heavy Read MoreThe post 5 tips to improve sales and Magento store performance for 2014 holidays appeared first on IndiesWebs Blog.
  • How to create custom image attribute for Magento extensions

    Indies
    22 Jul 2014 | 10:17 pm
    Magento Developers put facility of creating attributes from Magento extensions. Custom image attribute has a little trouble here as admin will have to go to Image section of the product to manage image attributes. We will explain a code solution to this problem in this post. Magento provides incredible Read MoreThe post How to create custom image attribute for Magento extensions appeared first on IndiesWebs Blog.
  • Integrating 3 new payment methods with Magento layaway solutions

    Indies
    17 Jul 2014 | 2:28 am
    Making online business work successfully needs to meet some vital things while developing your web store, and the most important consideration is, providing assurance about easy and secure payment systems. Indies has implemented various payment methods with Magento to fulfill distinct aspects and requirements of our customers worldwide. Just a few Read MoreThe post Integrating 3 new payment methods with Magento layaway solutions appeared first on IndiesWebs Blog.
  • Magento 1.9 catches the “Installment & EMI” mentality of consumers

    Indies
    12 Jun 2014 | 1:57 am
    People have become more reliant on digital commerce and it is going to be here now. Ecommerce has changed the purchase pattern a lot but it would not be able to change few basic mentalities of customers. Take it for example gaining maximum products Read MoreThe post Magento 1.9 catches the “Installment & EMI” mentality of consumers appeared first on IndiesWebs Blog.
  • Magento gets responsive with the launch of CE 1.9.0 and EE 1.14

    Indies
    14 May 2014 | 3:37 am
    Again Magento has presented a forward leap in E-commerce technology with the release of Magento Community edition 1.9.0 and Enterprise Edition 1.14. The major improvements & features introduced with these updates are Responsive design theme, new payment option with streamlined checkout, security enhancements and cross-border price consistency. we can conclude that the upgrades Read MoreThe post Magento gets responsive with the launch of CE 1.9.0 and EE 1.14 appeared first on IndiesWebs Blog.
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    SalesWarp Blog

  • Competing with Robots at the NRF’s BIG Show

    Ali Walton
    19 Dec 2014 | 8:18 am
    In three weeks I will hop on a train in Baltimore, bound for New York and the National Retail Federation’s annual Expo & Convention. Nicknamed ‘Retail’s BIG Show,’ this is definitely one of the biggest and most influential gatherings in retail, known for hi-tech demonstrations and a bird’s eye view of where the industry is going in the next year and beyond. This will be SalesWarp’s first year on the BIG expo floor and considering how quickly retail technology is advancing, I’m pretty excited to see what’s in store. The author vs. an Amazon robot invasion 2014 was a big…
  • “How do I even begin to deliver a seamless customer experience?”

    David Anderson
    18 Dec 2014 | 6:50 am
    Omni Channel Pain Point No. 3 December 2014 Omnichannel retailing…we’ve heard this term over and over this past year and it really comes down to one core deliverable…a seamless customer experience. But how do you begin to deliver this in an industry that has been turned upside down by technology, processes and, above all, by how the customer is shopping…how they want, when they want, and on what channels they prefer? How do retailers, especially those with both physical brick and mortar locations and online channels deliver this seamless “omnichannel” experience across locations,…
  • “How do I keep product data current across many channels?”

    Janna
    25 Nov 2014 | 8:31 am
    Omni Channel Pain Point No. 2 November 2014 Over the past year, product information management has become a common pain of retailers expanding to new sales channels. And not just B2C channels; B2B product management is one of the most complex areas to handle since retailers can be distributing to a wide variety of other retailers, using a number of back-end systems. As merchants rise to the challenge of selling products across more sales channels, they are starting to ask themselves, “how do I keep product data current across many channels?” The solution these retailers need – simply…
  • Hidden costs of automation in the warehouse

    Janna
    27 Oct 2014 | 7:04 am
    A recent podcast with Retail Solutions Online and Jeff Hedges, President of material handling at OPEX Corporation, provided insight into the hidden costs of automation in the warehouse. There are many levels of automation in the warehouse that are possible with warehouse management software and materials handling equipment. Warehouse management software is used by retailers for inventory and order status visibility, and to improve data flow and organization across all internal and external warehouses. Materials handling equipment is used to increase the efficiency and accuracy of…
  • “Dealing with my outdated system has become a chore.”

    Ali Walton
    22 Oct 2014 | 6:00 am
    Omni Channel Pain Point No. 1 October 2014 Over the past few months the SalesWarp team has been collecting pain points from retailers we speak to on a daily basis. Not just any pain points, but specifically pains they experience managing an online business, more specifically around delivering an omni channel experience. As retailers rise to the challenge of offering a seamless customer experience across sales channels, pain points inevitably arise. So to help you alleviate, and hopefully even avoid some of these altogether, we will be tackling these pain points in this new blog post series.
 
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    The Ecommerce Authority

  • Decorate Your Homepage with Our Holiday Slideshow Giveaway

    Volusion
    17 Dec 2014 | 4:01 pm
    Looking for more opportunities to take advantage of Volusion’s new Homepage Slideshow feature? Our designers have crafted more free images to spruce up your homepage and showcase your holiday deals. We’re excited to see so many of our merchants making great use of Volusion’s new Homepage Slideshow feature during their holiday promotions this year. In order to help you celebrate the season, we wanted to give you even more opportunity to give your homepage some holiday cheer, feature your bestselling products, showcase last-minute discounts and give your site a new look. While…
  • 5 Types of Photography for Selling Products Online

    Volusion
    16 Dec 2014 | 2:05 pm
    There is more to photography than just point-and-click. Staging and context in online product photography can help online merchants shine a new light on their lineup. Allow one of our design experts to show you the ropes. For better or worse, the value of a business’s products are judged by the design quality of its digital storefront. An ugly site is perceived as being untrustworthy and can adversely affect its ability to generate revenue. There are things that can be done to lessen this fact but there’s no getting away from the importance of having an attractive site. Product…
  • Making the Switch to Responsive Design Part 4: the Unseen Benefits of Responsive Web Design

    Jason Ferguson
    11 Dec 2014 | 1:48 pm
    Earlier in our Making the Switch to Responsive Design series, we explored the technology, trends and user experience behind the responsive design philosophy. Today we switch gears and explore the invisible benefits to SEO and other marketing campaigns. Previously in our Making the Switch to Responsive Design series, we explored the technology, philosophy and user experience milestones behind responsive web design, but there are other, less visible benefits to consider. Although RWD is a visual phenomenon with primarily aesthetic benefits, it also provides a litany of invisible advantages for…
  • Black Friday Slump Brings Good Tidings for Ecommerce Stores

    Jason Ferguson
    10 Dec 2014 | 8:45 am
    Does a down Black Friday mean bad news for business? Not quite. A strong November and Cyber Monday mean big things for ecommerce this season. Business writers and retail pundits panicked last week as Black Friday sales dropped by 11% compared to last year. Was this a sign of a still sluggish economic recovery? Were families rebelling against the commercial nature of the holidays? Were retailers failing to provide for their evolving customer base? Three more pieces of information have now come through that cast Black Friday’s lackluster sales in a new light: This year’s Cyber Monday sales…
  • 3 Tips to Cash in on Holiday Gifting this Season

    Jason Ferguson
    9 Dec 2014 | 3:20 pm
    Looking for ways to promote your most popular gift products? Check out our strategies to get on online shoppers’ nice list. It’s no question that the holiday season is huge for online business. According to a study by CMO.com, Adobe’s marketing news site, shoppers are expected to spend $72.4 billion through e-commerce alone this season. With such a huge shift toward buying gifts online, you’re probably wondering how to cash in on some of the profits with your store. As a web designer here at Volusion (and avid online shopper), I have three tips to make your store a gifting…
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • 4 Unique Ideas To Grow Holiday Sales

    AdminDivya
    19 Dec 2014 | 4:44 pm
    With 2014 overall holiday sales slated to bump up several percentage points over last year, e-commerce sellers like you are looking for ways to make sure those profits are yours, not your competitors’. Finding creative, inexpensive and personalized ways to promote your store and products can boost your numbers and set you apart from similar sellers. Try the following ideas this holiday season to help grow your sales even further. Presentation can be everything. Most gifters love to present a nicely wrapped package, so consider offering gift-wrapping as one of your services, either as an…
  • eBay Raises Shipping Caps on Media: What You Need to Know

    AdminDivya
    12 Dec 2014 | 7:29 pm
    Do you sell media on eBay? Here’s a heads-up that the marketplace has raised its shipping caps in some media categories, and what you as a seller need to know about the changes. The Basics eBay first set media shipping caps in 2008, explaining that the limits were fair and in line with e-commerce competition. The caps, based on the average shipping charges, were designed so sellers could stay competitive in the marketplace and keep shoppers on eBay by charging fair shipping rates. The main difference in the new media shipping pricing structure lies in increasing the caps of certain…
  • 3 Ways to Click High Quality Product Photos With Your SmartPhone

    AdminDivya
    9 Dec 2014 | 12:53 am
    Shooting product photos for your e-commerce site? You may want to consider using your smartphone. Today’s smartphone cameras can create photos that are every bit as eye-catching and effective as anything shot with a DSLR camera. Here’s what you need to know to get started … and start shooting! Understand your phone’s camera Most smartphones manufactured within the last few years can take photos of equal or better quality than dedicated cameras. If you’re deciding between smartphone models, consider the device with the maximum number of megapixels (more pixels mean a sharper image),…
  • 5 Tips To Make The Most Of Your About Page

    AdminDivya
    2 Dec 2014 | 1:15 pm
    Your website’s About page is your customer’s first impression of you as an e-commerce seller. It is your opportunity to introduce yourself, your products and your selling philosophy – which means an effective About page can encourage more buying and spending. So how can you get the most bang for your About page buck? Here are 5 easy tips. 1. Grab the shopper’s attention in the first two sentences. Draw the reader in with powerful language, strong emotions or the excitement of making a purchase. If you sell vintage toys, perhaps your About page could tug on the memories of your…
  • 6 Customer Retention Tricks That Make Your Current Customers Purchase More

    AdminDivya
    21 Nov 2014 | 1:56 pm
    All businesses welcome new customers. But with your efforts to attract fresh shoppers, are you missing the opportunity to create repeat customers? You may be surprised at how easy – and cost-effective – it is to re-engage past and current customers vs. acquiring new ones. Here are six tips to encourage repeat business. #1. Make creating accounts easy. When customers take the extra step of registering with your site, sellers enjoy the benefits of recording and tracking shopping preferences – and also have access to their contact information for future marketing efforts. However, many…
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    Blog EN

  • Selling digital products online, a Success Story

    Magali Ferber
    18 Dec 2014 | 6:30 am
    Dulzura de Papel is a PrestaShop store designed and developed by Jimena, a passionate graphic designer, photographer, and graphic studio owner from Buenos Aires. She found a niche market in selling customizable themed decorations for children parties such as birthdays, baby showers and baptisms. Jimena’s dreams are big and she trusts PrestaShop to support her as she takes on new challenges like expanding her shop beyond Argentina’s boundaries through to the rest of the world. In this article, we share Jimena’s success story and her ecommerce advice for fellow merchants looking to sell…
  • Top 10 Ecommerce Newsletters of 2014 from PrestaShop merchants

    Julie Liu
    17 Dec 2014 | 6:30 am
    It seems like just yesterday we were making summer plans, but with a blink of an eye, the year has passed and we’re almost into 2015. Throughout this year, we’ve seen some great newsletters from PrestaShop merchants. Although it was hard, we’ve narrowed them down to the top 10 ecommerce newsletters of 2014. We’ve listed each newsletter’s subject line, shop, reasons why we think it’s great and what you should try next year. Let’s get started! 1. Thank You for Signing Up – Here is Your Voucher! by Bloch Australia Why it’s great: This email rewards customers for subscribing…
  • The 14 Most Popular Articles of 2014

    Camille Sila
    15 Dec 2014 | 1:35 am
    The end of the year is coming up. It’s time to take stock of the past year and also give thanks! We’d like to thank you, our readers, who’ve been with us for all of our posts and made valuable contributions. You’ve found these articles interesting and compelling, you’ve liked them and commented on them – but perhaps you’ve missed a few. Here are the top 14 most-read articles of the year from the PrestaShop blog – make sure you haven’t missed an important one! 1. Building an Online Store: 10 Questions to Ask Before Hiring an Ecommerce…
  • The Complete Guide to Create CMS Pages for your Online Store

    Magali Ferber
    10 Dec 2014 | 5:32 am
    Have you ever thought about the purpose of the links on the footer of every website? How about the static pages those links take you, such as the “About Us”, “Delivery”, “Legal Notice” or “Terms and Conditions”? Even if tiny fonts and complex sentence structures make you want to ignore their existence, these pages can affect your brand’s reputation, your store’s reliability and most importantly, your company’s legal status. This article guides you through the process of writing your online store’s CMS pages, and explains how to add and…
  • Ecommerce SEO Trends for 2015

    Gary Le Masson
    8 Dec 2014 | 2:53 am
    What will Search Engine Optimization look like in 2015? It’s become something of a tradition for SEO professionals to come up with their predictions at the end of each year: are we looking at a full-scale revolution or a few minor changes? Here’s what I think we’re in for in 2015… SEO will be (almost) the same in 2015 Panda, Penguin, Hummingbird, Caffeine … Although Google is always telling us about its latest algorithm updates, SEO in general remains largely the same, with, of course, a few developments here and there. As the saying goes, if the algorithm…
 
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    Ecommerce Outtakes

  • It’s Music Monday

    Nicole Panzica
    8 Dec 2014 | 11:59 am
    It’s Music Monday! Maybe we’re still tired from the holiday party at the end of last week, but it’s been very quiet in the office today. (Hey, maybe we’re all extra productive today!) Either way, we’ve got our headphones on jamming out to some of these. Nicole Panzica on Google+The post It’s Music Monday appeared first on Ecommerce Outtakes.
  • Giving Thanks to Our Readers

    Nicole Panzica
    26 Nov 2014 | 4:00 am
    WordPress contact form by 123ContactForm Nicole Panzica on Google+The post Giving Thanks to Our Readers appeared first on Ecommerce Outtakes.
  • Today’s Top Ecommerce News

    Nicole Panzica
    21 Nov 2014 | 7:30 am
    Stiff Holiday Competition in Today’s Top Ecommerce News Four ecommerce basics to put the jingle into your holiday sales The time is now to make sure your ecommerce strategy is ready to deal with the hustle and bustle of the holiday retail season. Here are four key areas for online merchants to address in their ecommerce strategy to ensure their holiday retail season ends up with a stocking full of presents, instead of coal. (Entrepreneur) Delivery Wars: How 3 factions are facing off Amazon has teamed up with the USPS to provide Sun delivery, while Google is expanding its brand-name…
  • It’s Music Monday

    Nicole Panzica
    17 Nov 2014 | 8:46 am
    It’s Music Monday! Enjoy our playlist inspired by the music from Dumb and Dumber, Radiohead, and little Miss No-Spotify-Tracks. (Although we still prefer our PPC Manager’s version of Creep, played acoustically in the office at least once a week since Halloween.) Nicole Panzica on Google+The post It’s Music Monday appeared first on Ecommerce Outtakes.
  • Today’s Top Ecommerce News

    Nicole Panzica
    12 Nov 2014 | 9:52 am
    2 New Sales Days & 5 Security Lessons in Today’s Top Ecommerce News Alibaba reports record $9 billion Singles’ Day sales E-commerce giant Alibaba Group Holding Ltd reported more than $9 billion in sales on China’s Singles’ Day on Tues., illustrating the buying power of the Chinese consumer and the importance of the event in the retail calendar. Alibaba turned Singles’ Day, a Nov. 11 Chinese response to Valentine’s Day, into an online shopping festival in 2009. (Reuters) Verizon announces ‘Connection Day’ with digital freebies Verizon plans a…
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    Build My Online Store

  • Episode #130: 6 Accomplishments (And Failures) We Made In 2014

    Terry
    21 Dec 2014 | 2:30 am
    A year-end review of 2014. In this episode, Travis and I talk about what worked out for us this year and a few things that didn’t. Hindsight 20/20 so we’ll just have to take what we learned this year and apply it towards 2015 and beyond. If you are looking to meet other folks and take your business to the next level in 2015, make sure to join the E-Commerce Mafia at the one-time price of $99 before we raise it next year and change it to a monthly subscription. Topics Discussed: Year in review for 2014 for Travis and Terry Accomplishment #1: Hiring a VA / Moving to Vietnam…
  • Episode #129: How To Use Pinterest To Generate Traffic For Your Online Store

    Terry
    14 Dec 2014 | 2:30 am
    Pinterest has matured from a virtual scrapbook into a full fledged marketing platform. Carole Rains from Rustic Artistry joins us this week to talk about her journey in building up 9,000+ followers and 300+ re-pins per day. We discuss how to approach the platform from a high level and use Travis’ store as a case study on how someone should get started with Pinterest. Topics Discussed: How does Pinterest compare to other social media platforms? How to develop a content strategy for Pinterest How much time commitment is needed? What scheduling tools are available to use? Why you must…
  • Episode #128: A Roadmap To Automating & Outsourcing Tasks In Your Online Store

    Terry
    7 Dec 2014 | 2:00 am
    *Jan 2015 mastermind calls now open.* Travis had a record month in November and this week we discuss the roadmap he uses to automate and outsource tasks. The framework we used is inspired by the book The E-Myth Revisited by Michael Gerber, a book that came out in 1995 discussing how small businesses can scale. If you’d like to join the Jan 2015 round of mastermind calls, click on the “Join The Mafia” tab at our website for more information. We meet on a bi-weekly basis and everyone goes through their biggest business problems that they are currently facing.   Topics…
  • Episode #127: A Beginner’s Guide To Setting Up E-Commerce Remarketing

    Terry
    30 Nov 2014 | 3:00 am
    Remarketing through AdRoll, Facebook, and Google is a common question that we’ve been getting lately, so Travis and I are doing an episode on how to get started, which platform to choose, and what to expect behind the scenes. At the end of the episode, we also share a quick tip that allows you to get an extra line of copy in your Adwords display. Topics Discussed: Updates: Travis – Back in the USA, 5,000 Visitors To Blog Updates: Terry – Thunderclap.it, Sample prototyping process How remarketing is different from vanilla PPC and other paid ads Why you should be remarketing…
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    DataFeedWatch » Blog

  • A BUY button in Google Shopping: Pros and Cons for Merchants

    Jacques van der Wilt
    17 Dec 2014 | 5:10 am
    According to the Wall Street Journal, Google is considering adding a buy-button to Google Shopping. If that happens, consumers can buy straight from the SERP or from a Google Shopping page, instead of clicking to the merchant’s site first and then buying the product. This may in some cases be a quicker and better user experience for the consumer. But what does it mean for the merchant? Consequences for merchants A buy-button puts Google on par with Amazon: The transaction is done by (= payment is made to) Google. Google will collect the money and the merchant still ends up sending the…
  • DataFeedWatch launches the Default Image Selector

    Jacques van der Wilt
    8 Dec 2014 | 2:57 am
    PRESS RELEASE: DATAFEEDWATCH TO LAUNCH A UNIQUE TOOL TO SELECT THE BEST PRODUCT IMAGES FOR YOUR SHOPPING FEEDS. DataFeedWatch, a leading provider of data feed optimization services, offering 500+ channels in the US and 30+ other countries, has launched a revolutionary solution for product images: the ‘Default Image Selector’. It enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any product ad. The image dominates the ad and people focus on images;…
  • Add a Sequential ID to Each Product

    Jacques van der Wilt
    12 Nov 2014 | 3:57 am
    Some channels (like DoubleClick) require a unique identifier for each product or a ‘counter’ that numbers all products sequentially. For that we launched the DataFeedWatch Product Number. This is how it works: We added a new field to your source feed: dfw_prod_no. This field contains a number for every product: - 1 for the first product in your feed - 2 for the second product in your feed - 3 for the third product in your feed - etc. dfw_prod_no is available to map any field you want, just like your ‘own’ input fields. Example: you can map Google’s ID field from dfw_prod_no: About…
  • Exclude Products with 100 Clicks and 0 Conversions in 1 minute.

    Jacques van der Wilt
    12 Nov 2014 | 1:10 am
    Many products get a lot of clicks but never get sold. If only you would know which products they are, you would stop advertising for them right away. With DataFeedWatch Analytics you can do that in 1 minute: 1. Filter out Bad Products: 45 seconds Create a filter to identify your bad products: 2. Remove them with just 1 Click: 15 seconds The table with products now shows all products with a lot of visits and no sales. - Select all with a single click - Click Pause selected products. All bad products are now removed from your product feeds. So they will no longer be advertised on your channels.
  • Encrypt your Data Feed

    Jacques van der Wilt
    20 Oct 2014 | 4:10 am
    Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values 2. At the bottom of the fold out, tick the checkbox for Encrypt Output. 3. Enter your own secret code. It is a simple but effective encryption. In this example: a is replaced by z b is replaced by y c is replaced by x etc. 4. If you only want to encrypt a specific part of the field, you can specify that with a regular expression…
 
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    eCommerceFuel

  • Buy, Revive and Grow a Floundering eCommerce Business

    Laura Serino
    19 Dec 2014 | 10:00 am
    New post from eCommerceFuel:You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and – with a few tweaks – quadruple profitability in just a couple years. Which options sounds better to you? It’s a clear choice for Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net, whose specialty lies in reviving businesses where growth has slowed, or even stalled out. Even if you’re just thinking about getting started in eCommerce, buying a business is still a potentially viable option. “It can be easier than…
  • Redesigning Our Site: How to Prepare for a Site Redesign Part I

    Andrew
    19 Dec 2014 | 3:00 am
    New post from eCommerceFuel:This week, I am flying solo, for the first time in a while, to continue our discussion about site redesigns and adding my own spin on it. Currently, with my Right Channel Radio site, we are undergoing a massive overhaul to completely redesign the website. Drawing on some of the information in my past episodes, I break down all of the steps I have taken to prepare for this time (and money) consuming project. Listen in as I discuss how I came to the decision that it was the right time to start this project, how I set up my pre-design checklist and the testing I…
  • December News Roundup: Cyber Monday Stats, Google Enhanced Analytics and More

    Laura Serino
    12 Dec 2014 | 4:50 am
    New post from eCommerceFuel:What’s new in the eCommerce world? We’re glad you asked. Andrew Youderian and Drew Sanocki are back with another look at the latest eCommerce news from the past couple of months including this year’s Cyber Monday stats, Capital One’s acquisition of AmeriCommerce and the Alibaba holiday that is blowing eCommerce sales out of the water. Cyber Monday is the New Black Friday Different sources reported varying numbers for Cyber Monday’s performance this year, but one thing all the media outlets could agree on was that sales were up. In fact, sales were…
  • December News Update: December’s Stories From The eCommerce World with Drew Sanocki of DrewSanocki.com

    Andrew
    12 Dec 2014 | 3:00 am
    New post from eCommerceFuel: This week on the eCommerceFuel podcast, Drew Sanocki is back to do what he does best – breaking down what’s new and noteworthy in the eCommerce world. Drew and I cover everything from Black Friday and Cyber Monday sales to projections on what changes are in store for AmeriCommerce. Drew and I discuss three of the most interesting threads from the eCommerceFuel forum as well as share some of your opinions and our take on each of the topics. Listen in to learn how you can take advantage of our breakdowns of what has happened and what we foresee…
  • Redesign Case Study: Website Redesign Case Study with Justin Cooke of EmpireFlippers.com

    Andrew
    5 Dec 2014 | 3:00 am
    New post from eCommerceFuel: After listening to my episodes with Carson McComas (Working with Designers) and Ezra Firestone (5 Questions to Ask When Considering a Site Re-Design), are you still thinking about doing a site redesign but still not sure what to expect? Rounding out this 3-part series on site redesign, we welcome today’s guest, Justin Cooke. Justin is the co-founder and owner of EmpireFlippers, a safe and fast way to buy and sell profitable businesses of any size. Together with his business partner Jon, Justin relaunched their website in August of 2014 after a five figure,…
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    Ecommerce News

  • German banks want to start own payment service in 2015

    Henoch
    19 Dec 2014 | 7:26 am
    German banks will start pilots in August of 2015 for their own online payment method. They want to build an alternative to the online payment service PayPal. According to Wilhelm Gans, director of the Deutschen Sparkassenverlags, they want to start such service when it’s Christmas next year. That’s what Gans told the German newspaper Die Welt. He also said that there’s still no name for the service, which can be used online by consumers to pay with just a mouse click. So far, the project runs under the abbreviation ‘BV’ (short for ‘Bezahlverfahren’,…
  • Europe loses its share in the Russian ecommerce market

    Henoch
    19 Dec 2014 | 5:43 am
    The European influence on the Russian ecommerce market is declining rapidly. And it’s losing its share to Chinese companies, as their growth in Russia had been fueled thanks to the devaluation of the ruble. The Russian currency has fallen nearly 40% against the euro this year, so Russian consumers are now even more conscious of price. And well, if you care so much about the price of products, then you shouldn’t look further. The Chinese can take care of this, with retailers selling products for very low prices. The Moscow Times this week wrote that a report from East-West Digital News…
  • Ecommerce in Europe: €392 billion in 2013

    Henoch
    18 Dec 2014 | 7:57 am
    Last year, around 4.1 billion consumers from all around the world used the internet and the lion’s share of these people bought something online. Together they shopped on the Internet for a total amount of 1.2 trillion euros. In Europe 392 billion euros was spent last year, which corresponds to a growth of 17.1% compared to 2012. The global growth rate was 23.6%, with the highest growth rate noticeable in the Asia-Pacific region, where ecommerce spending grew by 44.6% in 2013. For this year, a global growth of 22.9% is forecast, which will result in a worldwide ecommerce turnover of 1.55…
  • Ecommerce software BiedMeer becomes CCV Shop and expands in Europe

    Henoch
    18 Dec 2014 | 2:15 am
    Dutch ecommerce software provider BiedMeer will change its name into CCV Shop starting January 13, 2015. The company was acquired by CCV Group nine months ago and it now wants to use this name to start its services in Germany, Belgium, Luxembourg and Switzerland, as the name “BiedMeer” (literally: “offer more”) won’t ring any bells across the Dutch borders. Commercial manager Randy Marcus agrees with us. “The name BiedMeer means little abroad. But CCV however is internationally present. Thanks to the acquisition, one of the first things we can do now is following our international…
  • Foodpanda acquires several Eastern European food delivery companies

    Henoch
    17 Dec 2014 | 5:43 am
    Foodpanda seems to be very hungry! After acquiring businesses in India and Mexico recently, it now takes over three food delivery startups in Central Eastern Europe. The online food ordering marketplace has acquired Donesi.com, Pauza.hr and Netpincer.hr. It’s targeting market leadership across Central Eastern Europe. It’s only weeks ago that global online food delivery marketplace Foodpanda acquired TastyKhana in India and PedidosYa in Mexico. And now it wants to be market leader in Central Eastern Europe after taking over Donesi.com (Serbia, Montenegro and Bosnia &…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • Double Your Sales With Killer eCommerce Conversion Optimization Tips in 2015

    Perception System
    3 Dec 2014 | 4:40 am
    Now, we are going to enter in the year 2015 by leaving all the old and aged things behind. It’s high time to adopt new things no matter it is your professional life or personal. Sticking with the old techniques and technologies is no more helpful for going ahead. Nowadays, you can see that every businessman wants to get a creative eCommerce website that expands his business globally. If you already have one, it is essential that you run it smoothly and gain lots of profit. However, there are lots of eCommerce merchants, who wanted to acquire new techniques to boost sales and profit of their…
  • 8 eCommerce Mistakes That Can Destroy Your Business in This Christmas Season

    Perception System
    1 Dec 2014 | 5:04 am
    No matter, whether you are a new or an old player on the eCommerce ground (market), running an eCommerce business is not a child’s play. It needs a lot of efforts, concentration and expertise to stick in this competitive world of eCommerce. However, there are lots of eCommerce merchants, who are making some common and silly mistakes that can ruin their entire eCommerce business, so it is must for them to avoid those mistakes if they wanted to run a successful business in the market. Below, I have given a list of mistakes that can destroy your eCommerce business in this holiday season, so it…
  • 8 Effective Tips for eCommerce Business to Make Christmas Experience Delightful

    Perception System
    14 Nov 2014 | 2:05 am
    This year, the Christmas festival brings a big smile to the eCommerce merchants’ face. This festival is the profitable season for the eCommerce business, and all the merchants want to grab an opportunity by implementing an effective retail strategy. If you also want to catch this opportunity then you have to meet your customer’s requirements and have to provide better shopping experience with below given 8 effective tips. Consider mobile commerce More than 60% of consumers wouldn’t connect with the site, if it isn’t responsive. Creating responsive site delivers huge advantages to your…
  • 5 Highly Impressive Ways Small eCommerce Merchants Can Give Tough Competition to Large Ones

    Perception System
    10 Nov 2014 | 3:10 am
    In this highly cutthroat market, it is not easily possible for small eCommerce businesses to stud their legs in the market and give strong competition to big brands. There are lots of big brands like Amazon who are doing well in the market; therefore, small retailers who are competing exclusively on price against large ones always lose. You would find various small eCommerce retailers, who are trying extremely hard to stand out from big brands so that they can also expand their business worldwide and gain huge success. So, if you are also a small eCommerce business and wanted to beat big…
  • How to Get Current Customers to Purchase More From Your eCommerce Site?

    Perception System
    6 Nov 2014 | 4:37 am
    Earlier, I have written a post on 7 proven methods to boost customer retention for your eCommerce site, but now I am going to write on how to get current customers to purchase more from your site. Today, there are lots of different tactics to customer retention in order to get current eCommerce customers to buy more from your site. Instead of trying to find new customers, it is easy yet cheap for you to get past customers to purchase again and again from your website. With constant increasing in the cost of ad impressions, clicks and conversions, it is best for businesses to their old…
 
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    BrainSINS - Smart ECommerce

  • The evolution of Mobile Commerce #infographic

    José Carlos Cortizo
    7 Dec 2014 | 7:17 am
    RackSpace has published an infographic showing data related to Mobile Commerce growth and the impact of new trends such as wearables in the MCommerce ecosystem. The most important remarks: There are 7.6 billion people in the world and 7.5 billion mobile subscribers 10 billion mobile-connected devices in use 8 in 10 shoppers used a mobile phone inside a physical store during 2012 It’s expected that mobile commerce sales tops $109 billion in 2017 Users spend 94 minutes a day in apps vs 74 minutes a day in mobile websites The post The evolution of Mobile Commerce #infographic appeared…
  • Discover the Big Data Infrastructure that Empowers our Personalization Solution

    admin
    2 Dec 2014 | 2:16 am
    Planet Cassandra has published an article about how we use Cassandra and other Big Data solutions at BrainSINS. In the article, Andrés Velasco, one of our lead engineers, explains why we chose Cassandra as NoSQL database, and the main components of our NoSQL architecture. If you want to discover more about the “magic” behind BrainSINs eCommerce Personalization solution, we invite you to read the full article. The post Discover the Big Data Infrastructure that Empowers our Personalization Solution appeared first on BrainSINS - Smart ECommerce.
  • Why Companies Should Start Implementing Digital Loyalty Options

    Charlotte Ritter
    24 Nov 2014 | 1:46 pm
    Thanks to the Internet, virtually anyone can start a business. Any entrepreneur with a few bucks and a laptop can easily launch a website, create marketing campaigns, and host virtual meetings out of their basement without an ounce of industry experience. Regardless of the fact that only about half of all new businesses make it through their first five years, their short existence will still affect your bottom line if you don’t have loyal customers. One of the best ways to ensure that loyalty is through a well thought out customer loyalty program. This trendy tactic is now more popular than…
  • A Global Ecommerce Analysis 2013-2017 #Infographic

    José Carlos Cortizo
    29 Oct 2014 | 8:04 am
    Appeagle has published an infographic that summarizes the predicted evolution of Ecommerce from 2013 to 2017 in the US and global markets. Some highlights: Worldwide eCommerce sales will grow from $1.25 trillion in 2013 to $2.35 trillion in 2017 (a 88% increase) In 2014, the Asia-Pacific region will be responsible for over 45% of global online purchase. It will grow 174% from 2013 to 2014, mainly due to the growth of eCommerce in China. In the US, eCommerce is predicted to grow 67%, from $263.3 billions in 2013 to $440.4 billions in 2017. Meanwhile, US retail sales will only grow 18%. In…
  • 12 Ideas that every Ecommerce Marketer Should Test

    José Carlos Cortizo
    20 Oct 2014 | 10:23 am
    Marketizator has published an interesting infographic showing 12 practical ideas that every eCommerce marketer should test in their website. The main highlights of the infographic: Clear and direct call to actions Checkout optimization Reducing the number of fields in forms Social sharing Show offers to users that are leaving the site Show stock information Social proof Get real feedback from users Show welcome messages Integrate a (good) search engine in your eCommerce website The post 12 Ideas that every Ecommerce Marketer Should Test appeared first on BrainSINS - Smart ECommerce.
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    Magik

  • 5 Tips to Improve eCommerce Product Page

    Ashish
    16 Dec 2014 | 5:14 am
    Designing an eCommerce product page is as crucial as designing a website. Good and impressive product page plays a crucial role in the growth and success of any eCommerce website. It is your product page where a customer decides to purchase or not.  Don’t get overwhelmed by the fact that a customer has landed on […]The post 5 Tips to Improve eCommerce Product Page appeared first on Magik.
  • 6 Tips to Increase eCommerce Conversions for Christmas Season

    Ashish
    12 Dec 2014 | 3:35 am
    Christmas is almost always the most profitable time of year for eCommerce sales. It is that peak retail period of the year when you see a significant increase in the number of orders & the average order size. In 2013, more than $62.11 billion were spent on the Internet before Christmas. And this year, Christmas […]The post 6 Tips to Increase eCommerce Conversions for Christmas Season appeared first on Magik.
  • 13 Great Magento Extensions for Your eCommerce Store

    Ashish
    12 Dec 2014 | 2:58 am
    Magento is an excellent open source platform to create an eCommerce store. But, to utilize it to its full potential you need to use some extensions. If you have been using Magento for quiet a while, you are aware that its basic setup doesn’t suit 100% of your needs & requirements. To do the additional […]The post 13 Great Magento Extensions for Your eCommerce Store appeared first on Magik.
  • 7 Ways to Easier eCommerce Navigation

    Ashish
    11 Dec 2014 | 3:04 am
    Imagine yourself in a city you’ve never been to. Without a map, no GPS to help, you find yourself lost in a busy street. The longer you stay, the more frustrated you get. And when you finally escape out of it, you never wish to go back again to that city. Along with that you […]The post 7 Ways to Easier eCommerce Navigation appeared first on Magik.
  • Best Practices for Selecting Right Product Recommendations for eCommerce Landing Pages

    Ashish
    10 Dec 2014 | 2:18 am
    The ultimate goal of an eCommerce website is to generate revenue and make profit. To accomplish this, an eCommerce store must find ways to attract more and more customers (web traffic) to their store and tempt them to become repeat customers to raise average order size & increase revenue. To achieve this objective an eCommerce […]The post Best Practices for Selecting Right Product Recommendations for eCommerce Landing Pages appeared first on Magik.
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    ekmpowershop.com

  • Christmas Opening Hours

    Chris Kane
    16 Dec 2014 | 7:10 am
    The end of the Christmas rush is in sight and pretty soon it’ll be time to sit back, relax and enjoy some much deserved rest and possibly a mince pie or three. If you’re planning on working on your shop over the Christmas period, we want to make sure you’ve got all the support you need. Our little helpers will be on hand at the following times should you get stuck: Monday 22nd December Open normal hours (9:00am-5:30pm) Tuesday 23rd December Open normal hours (9:00am-5:30pm) Wednesday 24th December Closed Thursday 25th December Closed Friday 26th December Closed Saturday…
  • Small Business Smashes Manic Monday

    Soenke Doekel
    10 Dec 2014 | 6:53 am
    Manic Monday, dubbed the biggest online shopping day of the year has once again smashed current sales records in the UK, with small to medium sized retailers taking the spoils. Cyber Monday which happened last week was big, but Manic Monday was predictably bigger. It edged last week’s peak by 4.5% on the ekmPowershop network, but compared to the same day last year there’s a huge increase of 30.2%. That’s a truck load more goodies under the tree this year! For the past 5 or so years, we’ve come to expect the second monday of December to be the biggest online shopping day. Prior to…
  • Make a Child’s Christmas this Year

    Soenke Doekel
    5 Dec 2014 | 7:05 am
    Every year tens of thousands of children in the UK wake up on Christmas day to no presents. That’s why this year we’re getting involved in Mission Christmas; a nationwide push by charity ‘Cash for Kids‘ to collect toys & gifts for underprivileged and disadvantaged children living in the UK. We’ve summoned our little helpers to go out and gather toys and gifts aplenty for children across the land. We’re hoping to put a smile on thousands of children’s faces this Christmas and we need your help to do it. Whether you’re an online shop selling…
  • What Types of Content Work on Facebook?

    Soenke Doekel
    5 Dec 2014 | 3:54 am
    In the past two articles concerning Facebook we have been looking at how to set up a Facebook business page and we’ve looked at how to structure a Facebook post on said business page. This time we will have a look at the content that will help you gain likes, increase your reach and good ways to get some engagement and conversation going. Posting shareable content is key if the aim of your facebook page is to attract new potential customers and to spread the gospel of your online-shop.   What type of posts get the most likes and shares Comedy is a great type of content to get the…
  • Cyber Monday crushes Black Friday

    Soenke Doekel
    4 Dec 2014 | 3:14 am
    The numbers speak for themselves. Black Friday was a success offline, but online ‘Cyber Monday’ has just dwarfed it. This is especially true for independent online retailers, as it was the most successful on record. For businesses using ekmPowershop’s hugely popular ecommerce solution, ‘Cyber Monday’ is therefore of greater importance. An expansive survey covering thousands of online shops strongly supports this. Sales on Cyber Monday are up 29.6% compared to the sales on Black Friday. The overall sales numbers are up 8.77% compared to last year’s Cyber Monday, and there is strong…
 
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    How to Win at Ecommerce

  • On the First Day of Christmas Ocado Sent to Me...

    18 Dec 2014 | 6:17 am
    In this Christmassy How to Win at Ecommerce blog post, James Dunford Wood spins a festive tale, putting an ecommerce twist on John Julius Norwich's 12 days of Christmas parody. 25th December 2014 Hi - Just received a rather wonderful delivery: a Partridge from Ocado, though rather weirdly it was attached to a miniature Pear Tree. Was that you? I’ve planted out the tree in the conservatory and roasted the partridge. I do think it’s a good idea for us to spend Christmas apart, despite everything. But it’s thoughtful of you to think of me all alone down here. xxxxxx 26th December 2014…
  • 8 Tips for Using Popups to Grow Your Mailing List (Without Annoying Your Visitors)

    16 Dec 2014 | 1:52 am
    It’s easy to get frustrated at those in-your-face lightboxes that immediately pop up when you enter a website, asking for personal information before you’ve even seen what the site has to offer. From a consumer point-of-view, these popups (a.k.a popovers or lightboxes) are annoyingly delaying the main goal of the visit - checking the site’s products out. Because of that, many retailers often avoid using email signup popups in their webstores, afraid of high bounce rates.
  • How To Send Great Lapsed Customer Win-Back Emails

    12 Dec 2014 | 3:52 am
    We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture. But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been great customers in the past. Surely getting these guys on board is an easy win, no?
  • 10 Examples of Great Storytelling in Ecommerce

    10 Dec 2014 | 9:50 am
    In recent years, the barriers to entry in ecommerce have dropped significantly. As a result, if you're an ecommerce brand, it's become increasingly hard to differentiate from other companies and achieve great profits. One very effective way of distinguishing your brand from others is by great storytelling. A good story can turn a lifeless brand into one that has meaning; a company whose image and values resonate with its target market. This is not an easy thing to achieve, but some of the fastest-growing and most successful ecommerce stores of the last five years have used this…
  • Who’s Winning at Christmas So Far? Our 10 Favourite Festive Emails

    5 Dec 2014 | 9:19 am
    It’s the first week of December and things are hotting up, big time - and not just the mulled wine. As the deadline fast approaches for the less organised among us (guilty as charged) to get those last minute Christmas pressie orders in before it’s too late, online retailers are pulling out the big guns in the email stakes to get people buying. When consumers have a barrage of Christmassy emails flooding their inboxes every day, standing out from the crowd is incredibly important for online retailers. Here are our top ten favourites from the festive season so far (click on the title to…
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    e-Commerce Essentials

  • 3 Keys to Creating a Solid Content Marketing Strategy

    Steve Loates
    10 Dec 2014 | 3:00 am
    Content marketing strategies must be constantly evolving and changing with industry trends if marketers want to stay successful. To my mind the secret to having a solid content marketing strategy comes down to three things: 1.  Great content includes a great strategy 2.  Make sure your content gets found by the search engines 3.  Your content must be promoted Great content includes a great strategy Having a great content strategy only happens if it matches your business goals. So what exactly are you trying to do with your business? Add more customers? Build a larger email list? Increase…
  • Creating a (Image) Content Strategy to Increase Website Traffic and Sales – Part 2

    Steve Loates
    26 Nov 2014 | 3:04 am
    In my last blog I talked about the use of content to drive traffic to your website. This revolved around the usual way of doing things: using text based content. But something that shouldn’t be neglected in your marketing efforts is the use of images and videos. While much of SEO focuses on text that search engines can digest, visual content is much more appealing for human readers. I offer some suggestions here to help you with image based content. Audiences today gravitate more naturally and are more easily engaged with visual content, as 90% of the information that comes to the brain is…
  • Creating a Content Strategy to Increase Website Traffic and Sales – Part 1

    Steve Loates
    19 Nov 2014 | 3:00 am
    If you are still in the camp of non-believers when it comes to the importance of content in today’s online marketing strategies then you can probably save yourself some time and skip this article. Here I will talk about “how to create a content strategy?” not “why you should create a content strategy?” So what is step one? Not rocket science, but basic Marketing 101 – know who your target customer is and learn as much about them as possible. The more you know about them the easier it will be to create content that they will find interesting and valuable. Next, create a content…
  • Optimize Your Website with Online Marketing Content

    Steve Loates
    11 Nov 2014 | 3:05 am
    Are you happy with the results you get from your current website? Does it generate leads and revenue for your organization? Making your website a more effective tool for your business is much more than just optimizing for SEO and using pay per click advertising. Here are some tips to help you optimize your site for your readers with content. Have a blog. I believe every website should have a blog. Don’t think of it as a means to generate traffic – although it can do that – but as a great way to build authority and credibility. And a blog is by far the easiest way to add new content to…
  • What Is The Future of B2B Marketing?

    Steve Loates
    5 Nov 2014 | 3:00 am
    “I always avoid prophesying beforehand because it is much better to prophesy after the event has already taken place.”  - Winston Churchill Who can predict the future?   Well of course nobody can, but many of us sure try. Assuming the following experts best guesses are better than most, let’s take a peek at some of their prognostications. Content is king and queen – long live royalty! Ann Handley, Chief Content Officer at MarketingProfs, sees content that is useful and valuable as being more important than length. We’re all told everybody’s attention span is getting…
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    Shopping Signals

  • How To Increase eCommerce Conversion Rate with Personalization

    Ryan BeMiller
    26 Nov 2014 | 11:55 am
    Wondering How To Improve Your eCommerce Conversion Rate? I can’t think of a better way to increase sales than via conversions. Optimizing your site for better conversions means more sales with the same amount of traffic. That’s pretty sweet if you ask me! My friends over at Spring Metrics are experts at this sort of thing. They know how increase eCommerce revenue by boosting conversions. This is a contribution from their head of marketing, Sean Godier. Hope you find it as useful and informative as I did. 4 Ways to Boost Conversion Rate with Personalization eCommerce…
  • ECommerce Web design – 5 Highly Effective Guiding Factors

    John Atkins
    11 Jul 2014 | 1:11 pm
    Unless you’re living under a rock, you’re no-doubt aware that eCommerce is growing by leaps and bounds globally. The impact of this massive growth is such that, in the United States alone, profits from eCommerce are expected to cross 434 billion US dollars by 2017, at the bare minimum. The primary objective of eCommerce web design is to convert visitors in to potential buyers, and finally to generate profits. Moreover, customers are strapped for time and can’t afford to endlessly hunt through a website to find what they’re looking for. So, eCommerce sites have to function fast…
  • Shopping Cart Abandonment Could Be Good For Business [Infographic]

    Ryan BeMiller
    30 Jun 2014 | 10:19 am
    I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped.  They assume that, for some reason, the customer must have decided they were unwilling or unable to complete a purchase. I don’t see it that way.  Thinking like a customer, and reflecting on my own online shopping habits, I can’t accept that.  Sure, this is the case with many abandoned carts. I don’t deny that this is the case a lot of the…
  • The Ultimate List of Hosted eCommerce Solutions

    Ryan BeMiller
    20 Mar 2014 | 7:47 am
    Do you find the sheer number of available eCommerce options to be overwhelming? I do! There so many shopping carts out there that it’ll make your head spin! Hosted solutions, software solutions, plug-ins…lots of choices. Typically, the easiest to implement are solutions that are hosted by the company. They have all of the technical stuff figured out so that you can just focus on growing your online business. So I thought I’d put together a seriously complete list to showcase hosted eCommerce solutions. Hosted eCommerce Services Check out my list, and vote up or down the ones…
  • Social Media for Ecommerce is a Waste of Time

    Ryan BeMiller
    11 Dec 2013 | 1:47 pm
    Are you focusing a lot of your efforts on promoting your site via social media? If so, you may want to STOP DOING THAT! Don’t Waste Your Time on Social Media for eCommerce Sales According to IBM’s recent Black Friday 2013(pdf) report, online sales originating from social media sites resulted in just 1% of total eCommerce sales for the week leading up to, and including, Black Friday. Now I know there are exceptions, and if you are one of those exceptions I would love to hear from you! (add a comment below)  But in general, what this study suggests is that if you’re…
 
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    WordPress.com News

  • New Theme: Radcliffe

    Daniel W. Robert
    18 Dec 2014 | 1:57 pm
    We’re excited to introduce Radcliffe, a crisp new free theme. Radcliffe is a contemporary responsive theme with beautiful typography. It puts your content in the forefront, featuring gorgeous full-width header images. Learn more about Radcliffe at the Theme Showcase, or preview it by going to Appearance → Themes.Filed under: Themes
  • Editors’ Picks of the Year: Notable Reads on WordPress.com

    Cheri Lucas Rowlands
    17 Dec 2014 | 9:00 am
    Our editors dove into the archives to resurface top posts published on WordPress.com this year, from personal essays to comics, and photography to fiction. Here’s a glimpse of what you published — and what the community especially loved — in 2014. “Ever Wished That Calvin and Hobbes Creator Bill Watterson Would Return to the Comics Page? Well, He Just Did,” Stephan Pastis, Pearls Before Swine “Bill Watterson is the Bigfoot of cartooning,” writes comic artist Stephan Pastis of the legendary Calvin and Hobbes creator. This summer, Pastis collaborated…
  • Field Notes: BlogHer PRO 2014

    Cheri Lucas Rowlands
    17 Dec 2014 | 6:00 am
    Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do when not in front of a computer — from talking about making great products to using design to tackle social challenges. Recently, Story Wrangler Cheri Lucas Rowlands and Happiness Engineers Carolyn Sonnek, Deborah Beckett, and Jen Hooks attended the third annual BlogHer PRO ’14 conference, an event for professionally minded bloggers looking to take their blogs, brands, and businesses to the next level.
  • One Central Hub for All Your Content

    Andy Peatling
    15 Dec 2014 | 4:04 pm
    Last week, we announced a few updates to the WordPress.com interface, including faster stats and enhanced site management on both desktop and mobile devices. Our push to make all WordPress.com sites faster and easier to access and manage continues. This week, we’re thrilled to unveil a few brand-new features that allow bloggers, publishers, and business owners to run their sites and manage their content from one central hub, no matter what device they’re using. From new blog post and page management tools to Jetpack site integrations, we hope you enjoy the latest additions as much as we…
  • Longreads’ Best of WordPress, Vol. 9

    Mark Armstrong
    12 Dec 2014 | 9:42 am
    Here’s more great reading for you: five stories we love from across all of WordPress. 1. Spaces of Freedom in Iran Jake Threadgould An account of one traveler’s stay in Iran: On my second night in Iran I was invited to a party in a middle-class area of Tehran. Since we were a mixed gendered group with a foreigner (yours truly) in their midst, we had to be reasonably inconspicuous when we stepped out of the car and onto the street. As soon as we stepped over the threshold of the house, however, we were no longer in the Islamic Republic. 2. Livin’ Thing: An Oral History of Boogie…
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    Blog posts

  • Game Changing Years for eCommerce

    kcarlson
    10 Dec 2014 | 11:03 am
    Over the past 40 years, I've experienced technology development in many different environments. It all started with meager beginnings in a Denver middle school. It was there that I first used a TTY-33 to dial-in to an HP2000F timeshare using a rotary phone and an acoustic-couple modem. After learning BASIC, I moved on to Assembly, Pascal, C, C++, and Java, through the days of client-server and onto where we are today, picking up experience with other languages along the way. It's certainly been an interesting time to be someone interested in technology.So where are we today? A lot of folks…
  • Optaros and MRM//McCann: A Powerful Combination

    rwillms
    4 Dec 2014 | 1:11 pm
    Today marks a new beginning for Optaros, as we announce the acquisition of our company by MRM//McCann, a global customer experience-marketing agency and part of the Interpublic Group (IPG).  This announcement comes at an exciting time and as CEO of Optaros, I am more energized than ever about the power and possibilities that innovative digital solutions can bring to brands and retailers.  Together, MRM//McCann and Optaros now offer companies a comprehensive suite of tools, technologies, and services to engage shoppers throughout the entire consumer lifecycle. This begins with customer…
  • There's a new eCommerce App in Town. And it's a Peach.

    kcarlson
    18 Nov 2014 | 8:56 am
    While eCommerce is now a common part of our society, it's still evolving so rapidly that it can still be quite exciting.  For example, I’ve written a few articles recently about Private Event Retailing (flash sales, daily deals, etc.), and how they’ve revived the “thrill of the find” in online shopping.  I’ve also discussed how eCommerce professionals could leverage some of the innovations that video game developers have perfected to enhance online shopping experiences.Because of my interest in these areas, I was happy to happy to discover that there's a new app in town. …
  • Fashion Digital 2014: An eCommerce Fashion SMACdown

    clangway
    22 Oct 2014 | 10:30 am
    I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming.  (If you missed it, we have a few white papers that will catch you up.)  It was an impressive show, filled with smart, stylish eCommerce execs from a bunch of great brands, as well as technology and services providers.  There were some great presentations and panels, and a lot of opportunity for networking and connections.  For me,  four things really stood out.1.  Content meets commerce:  For…
  • 6 reasons why brands & retailers should have their own flash sale site

    sregan
    21 Oct 2014 | 9:14 am
    Flash sales are the most well-known genres of Private Event Retail (which also includes group sales, and loyalty programs).  Considered a high-growth eCommerce business model, Private Event Retail (PER) can unlock incremental growth, drive superior KPIs, build deeper customer relationships, and create efficiencies across channels. It can also help liquidate excess merchandise and drive mobile sales. But are they right for your business?  I know what you're thinking - haven't flash sales seen better days? Sure, many curated flash sites have come down to earth for a variety of reasons. But…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • New Customer Reset Retreat Launches Global Checkout

    BlueSnap Editors
    18 Dec 2014 | 6:32 am
    With the holiday season in full swing it can be a challenge to come up with a gift that will leave a lasting impression. I’m sure we’ve all received one too many pairs of fuzzy socks or fragrant lotion sets that we’ve tossed into the back of the closet. Enter Reset Retreat! As BlueSnap’s newest customer, Reset Retreat provides wellness and adventure retreats focused on personal growth that can provide a lasting impact on one’s life. While other retreats often focus on say food or exercise, Reset Retreat’s goal is to help people discover themselves while in a new and…
  • Ring in the New Year with PCI 3.0

    Kimberly R
    16 Dec 2014 | 6:46 am
    On January 1, 2015, new PCI 3.0 requirements go into effect for our merchants who accept major credit cards such as Visa and MasterCard. These 3.0 regulations will require merchants to fill out certain self-assessment questionnaires (SAQ) depending on the type of checkout they use on their site. BlueSnap has partnered with SecurityMetrics, a leader in data security and compliance, to help ensure that you stay PCI compliant. While e-commerce merchants that are currently PCI compliant do not need to take action until their current yearly certificate expires, all future renewals will require…
  • 2015 CNP Expo Sponsorship & Other Events…Mark your calendar!

    Kimberly R
    10 Dec 2014 | 5:55 am
    We are excited to announce our Gold Sponsorship of the 2015 CNP Expo. This expo is expected to be the biggest event CNP has hosted as of yet – and BlueSnap will be there. More than 1,200 merchants and payments professionals are anticipated to attend the CNP Expo, which is one of the best shows for insights into what’s new in online payments, eCommerce, security, mobile, and retail. We are thrilled to support the panels and keynotes that will be an integral piece of the learning at the CNP Expo, while participating in the networking that naturally roots itself at the heart of this…
  • ChargeLink™ – a personalized payment page, simplifies phone orders for merchants

    Kimberly R
    3 Dec 2014 | 7:05 am
    If you are processing a lot of orders over the phone, BlueSnap has a quick and easy solution that allows the shopper to take control of their own payment preferences. ChargeLink is BlueSnap’s personalized payment page that helps global businesses close sales over the phone using our Virtual Terminal. You now have the option, using ChargeLink, to deliver a customized payment page to your shopper with one-click, allowing the customer to select their preferred payment method within their own secure session using any web-enabled device. Features: requires no coding or development expand your…
  • PrestaShop Merchants can now Sell Globally in a Snap!

    BlueSnap Editors
    19 Nov 2014 | 4:44 pm
    BlueSnap Partners with PrestaShop Are you using PrestaShop’s powerful eCommerce platform for your online store?  If so, you are in luck.  We have made it super simple to sell your products around the world with our BlueSnap all-in-one payment module.  You will be able to use PrestaShop’s powerful back office to manage your store including catalog management, orders history, customers and shipping while offering your global customers a simple and secure checkout process optimized by BlueSnap. The simple installation will allow you to process online sales from anywhere in the world. …
 
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    LemonStand

  • The 5 Most Profitable Digital Products To Sell Online

    Alicia Doiron
    19 Dec 2014 | 9:13 am
    Remember on the original Star Trek when people just pressed a button and a food replicator would instantly make whatever you wanted. You didn’t have to go to a store and look for ingredients and then make the meal. No looking up a recipe or getting your hands dirty. Press a button and Voila, a sundae appeared. Or maybe you don’t remember because you aren’t a total nerd like me. In any case, you get the idea, press button and food appears.  Like “the food replicator” digital downloads are almost instant. You pay, press a button to download and instantly get…
  • 5 Ways To Keep Conversions Up after The Holidays

    Alicia Doiron
    17 Dec 2014 | 8:35 am
    You’ve eaten enough turkey and sipped enough eggnog to last the next century. The wrapping is in the recycling and the holiday decorations have gone back into their boxes. You no longer want to “rock the night away” or “jingle around the clock.” You’ve shopped until you dropped, in some cases literally, and can’t think of spending any more time shopping. This is what online retailers are up against after the holiday sparkle starts to fade. For many online retailers, the holiday season is the most profitable time of the year, accounting for 20-40% of…
  • 8 Ways To Optimize Your Checkout Process For Conversions [Slides]

    Sid
    15 Dec 2014 | 8:30 am
    When was the last time you optimized your checkout funnel for conversions? You know cart abandonment is a problem, but you shrug your shoulders and act like there is nothing you can do about it. Would you still shrug if I told you that 2 out of 3 people who reach your checkout will abandon their carts? What if I told you that the average value of goods in those abandoned carts was $109. Would you still say it’s out of your hands? Every problem has a solution, and it’s the same with cart abandonment. Something can be done about it. In fact, there’s a lot that can be done…
  • How Hillrigs Won A Trade Show With Product Design

    Sid
    12 Dec 2014 | 10:00 am
    Every industry has their premier trade show. The principal event of the industry. The global summit that celebrates excellence in the field. The exhibition that can make or break a fledgling business. For media creation, it’s the International Broadcasting Convention. The IBC Exhibition is the most influential annual event for professionals in the creation, management and delivery of media, and a place where businesses go to showcase their latest innovations. It was at IBC2014 where the Hillrigs team decided to launch their innovative track and dolly system. With over 55,000 attendees, the…
  • How Rich Snippets Can Increase Clicks To Your Product Pages

    Alicia Doiron
    10 Dec 2014 | 10:00 am
    SEO can be depressing sometimes. You’ve done all the hard work of getting your products to show up on page 1 of Google, only to find out that you need to be in the top 5. You get to the top 5 and then you find out that rank 1 gets as much traffic as the next 4 combined. You need to rank higher! It makes sense. People are more likely to click on the top result, if only to save time when they search. But, what if I told you there is something you can do to influence that behavior? Something that might be a bit time consuming, but totally worth it. It’s called Rich Snippets.
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    Userlike

  • Alternative to ArrowChat: Live Chat for Business

    Marta
    18 Dec 2014 | 11:42 pm
    Userlike is the professional and easy to install business alternative to ArrowChat. If you own an online business and are looking for a solution to offer live chat support, then Userlike can be the most adequate solution for you. Many companies have chosen Userlike live chat, find out why: Intuitive Design - We aim to make Userlike easy and fun to use for both the operator and the web visitor Privacy & Security - Hosted in Germany, we take pride in taking the upmost care in all matters related to the Security of our Software and the privacy of our customers' data Business Software…
  • Tips for Quick Chat Support: Texter App vs Chat Macros

    Pascal
    16 Dec 2014 | 11:11 am
    When you make use of Userlike Live Chat you are probably familiar with Chat Macros. Chat macros are predefined text elements that can be summoned through short key combinations, making chat support a lot more efficient, easy and fun. Acknowledging that chat macros are awesome and very useful, I'd like to introduce you to an alternative outside solution that could be helpful for your chat operations: text expansion apps. Why would I want to do that? Because I think the Texter App can be useful for a different type of communication than Chat Macros. The difference between Chat Macros and text…
  • How to Boost your Holiday Sales with Live Chat

    Marta
    14 Dec 2014 | 8:18 pm
    In the run up to the holiday season, more and more consumers will favour online shopping over braving the mall crowds - and with the help of an innovative messaging service, you can ensure more customers make your site their shop of choice. Want to get the most out of your customers at such a crucial retail period? Using an application such as Userlike Live Chat can be the perfect eCommerce tool during the festive season. Live chat software immediately connects visitors to your customer support team, making it more likely that a browse turns into a purchase. We’ve listed a number of ways in…
  • Improve your Chat Panel, Join the Websockets Beta!

    Pascal
    12 Dec 2014 | 6:59 am
    In our November development post we introduced you to the Websockets technology for the Chat Panel. The promised benefits of this new technology include: More Stability Higher Speed Faster Error Detection Less Browser Resources We are still looking for more users to test Websockets before transferring all our users! You can switch one operator per time and can easily change back in the unexpected case that you're experiencing difficulties. The Chat Panel connection used to be based on BOSH (XMPP over HTTP), but because of occasional instabilities we are switching towards Websockets. With…
  • The 7 Pro's and Con's of Outsourcing your Customer Support

    Marta
    12 Dec 2014 | 4:14 am
    After understanding the major role of customer service for online business, the next step is for ventures to understand how to manage a service team with scarce resources. A common solution is to outsource, but what are the Pro's and Con's of that? "When outsourcing you free your own time and resources and allow professionals to take the helm of certain functions of your business that you may not fully understand” (in Plorez lab). Outsourcing Benefits I. Save Costs According to John Chow, the number one reason for companies to outsource their service department is to reduce costs: Some…
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    Customericare Live Chat Software | Add Chat to Website | Live Support » Blog

  • 5 Famous People who should’ve used Live Chat

    Art Zabalov
    16 Dec 2014 | 1:24 am
    Have you ever wondered how different the world would be, if some famous people had the technological know-how we currently possess? Well, what if the said famous people had Live chat to solve their problems. Read on, to find out. Disclaimer: The opinions expressed in this article are the author’s own, and not a subject to be taken seriously.        1. Christopher Columbus   Don’t you just hate it when you set sail to India to find the riches, claim some land, and find a way to convert the infidels, and you stumble upon America, and not even the…
  • 7 Customer Appreciation Ideas For Your Small Business

    Aurelie Chazal
    25 Nov 2014 | 5:38 am
    Did you know that 68% of customers leave because they feel the company is indifferent to them? Not because of slow service, not because they found a better price somewhere else, but because they don’t feel appreciated. And you know what? That’s awesome news for us, smaller businesses! We can easily use this to compete with even the biggest and richest corporations. Simply because for once, we have an advantage over them. We do care about our customers. We notice when they share our content, our heart breaks a little when they unsubscribe from our newsletter (or maybe I’m being too…
  • [Guest Post] Respect Customers’ Time: Resolve Customer Service Complaints Quickly

    Shep Hyken
    7 Nov 2014 | 5:45 am
    This article is a guest contribution from Shep Hyken   Do you spend more time than you would like on the phone dealing with bad customer service? According to an article by Brian O’Connell in The Street, statistics show that the average adult in the United States spends 364 minutes on the phone every year waiting … and hoping … to talk to someone who can correct their bad experience. That’s nearly six and a half hours. Over the course of just six years, you would lose almost an entire 40-hour work week, or over 25 years, a month of your life is taken up waiting on the phone.
  • 5 Quick Wins to Boost your Social Media Customer Service

    Art Zabalov
    27 Oct 2014 | 2:07 am
    Providing timely customer service has always been a daunting task, especially when it comes to recognition of customer’s anticipation and addressing it in a fulfilling manner. All the more true, when you’re having to deal with a multitude of tasks, and providing help on SM isn’t your only duty. (Am I right, SMEs?) With social media and technology taking over most of the everyday operations, it’s time to realize how it affects customers, who are craving interaction. Personalized interaction. There’s no place for complete and utter automation anymore, and plain emails with a reference…
  • [Infographics] 8 Essential Tips to Build Relationships with Customers on Pinterest

    Aurelie Chazal
    15 Oct 2014 | 3:44 am
    I don’t know about you, but I kept reading articles about how great Pinterest is for ecommerce. I also read a lot about it being mainly for women and full of food pictures. Eh, that’s mainly true.   However, we’re not a social media company or a Pinterest company for that matter. We’re here to help you build relationships with customers. We do it with a simple video chat plugin, but we’re also always looking for new ways to connect with people.   While reading about Pinterest, one question came to my mind:       Could Pinterest Be Used…
 
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    Rethink Commerce Blog

  • Apple Watch: The Clock Is Ticking for SMBs To Make Money from the Internet of Things

    Mike Ni
    18 Dec 2014 | 1:25 am
    Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a quick blog post. IoT is Big… The Internet of Things (IoT) is everywhere – at the peak of inflated expectations on the Gartner Hype Cycle; in (some of our) refrigerators, drinking glasses, and smart cars; and now in Apple Watch. Though it represents a $7 trillion–plus market according to IDC, IoT is about much more than the money. It’s about being able to find, access and use the products…
  • Digital Alley: The Newest Attraction on the Vegas Strip

    Cristi Miculi
    16 Dec 2014 | 2:37 am
    If you’re attending Affiliate Summit West 2015 in Las Vegas, there are a slew of new attractions you’ll want to visit while in town – the new “Las Vegas High Roller” ferris wheel or LINQ, the downtown entertainment area – but the newest attraction everybody’s talking about is… Digital Alley. A new concept powered by Avangate, Digital Alley unites members of the affiliate marketing ecosystem within the digital goods vertical. Here you’ll meet and network with software and services merchants, affiliates, and technology and service providers. Digital Alley is located in…
  • Industry Buzz – November 2014

    Irina Mihaila
    9 Dec 2014 | 1:41 am
    Hi sellers! If you thought you knew SaaS, think again. The popular delivery mechanism continues to forge ahead and break new ground in the software industry, so we’ve collected tons of tips this month to help you deal with these changes. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. Enjoy last month’s hot topics: The eCommerce industry is evolving rapidly to digital commerce. Find out how this affects you. Nearly half of consumers refuse to buy online subscriptions without a…
  • Cool Companies Interview Series – Ve Interactive

    Delia Ene
    3 Dec 2014 | 12:17 am
    Tabitha Rivera is the Director of Strategic Alliances at Ve Interactive, a multi award-winning global technology company, driving online performance to maximize conversions. Tabitha is responsible for building and fostering all partner relationships with platform partners, digital agencies and affiliates. Prior to Ve Interactive, Tabitha worked in Client Services for James & Co, an executive C-Level recruiting firm. Additionally, she began her career in television news working for News 12 Bronx and WABC-TV. Tabitha is a graduate of Curry College where she majored in Communications. Ve is…
  • Back to the Future: Is Electronic Software Delivery Making A Big Return?

    Raj Badarinath
    25 Nov 2014 | 7:22 am
    For the past couple of years, software as a service has been all the rage, with most companies adopting at least some form of online delivery for their products. That evolution has made a lot of sense, because SaaS offers a number of benefits such as fast delivery, convenient access, flexible development, and declining costs, all of which make SaaS attractive to users, developers, and business folks alike. But SaaS has its downsides, too. Most notably, you have to be connected to the internet to access SaaS applications. While that’s not generally a problem, it can be frustrating in areas…
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    Build a Better eCommerce Business | Forewards

  • The Secret to Word of Mouth Marketing

    Jason Dea
    17 Dec 2014 | 6:00 am
    In the world of marketing, there are certain advertising tactics and campaigns that really stand the test of time. While some marketing tactics will come and go as the seasons and technologies change, some tactics will endure. One of those marketing tactics, is customer to customer word of mouth and recommendations.From the earliest forms of brick and mortar retail, to the invention of the telephone, and even in today’s age of social media, consumers have always been willing to refer friends and family to businesses that provide great products and service. By the same token, we as…
  • 3 Technologies to get more ecommerce sales

    Jason Dea
    15 Dec 2014 | 6:00 am
    You’re an online business, so it makes sense to be using technology to help drive more sales, and grow your brand. There is a problem with technology though. There is way too much choice. It’s almost like being a kid in a candy (ecommerce) store.Don’t fret. I’ve scoured the Internet and here are 3 easy to implement technologies that you can start using today to help you start driving more ecommerce sales.1. Recovery MessagesOver 68% of online shoppers will actually abandon their transaction once they reach the cart.  That’s actually surprisingly high if you think about it. These…
  • 5 Ways to add a human touch to ecommerce

    Jason Dea
    10 Dec 2014 | 6:00 am
    “You can’t tickle a robot!”This and other golden nuggets of knowledge are what I am surprised with on a daily basis from my 5 year old. Truth be told, you can’t really argue with his logic sometimes. He really does make a lot of sense, in his toddler way. Wouldn’t you agree?Seriously, you can’t tickle a robot. My son is right. The main reason for that (aside from whatever engineering obstacles exist in today’s robot tickler technology) is the fact that robots are not human. As such they lack the same sensory perception that we have. Of course I have not done extensive research…
  • What Consumers Want – And How to Give It To Them

    Jason Dea
    8 Dec 2014 | 6:00 am
    The trick to running a successful online or retail business is to really get inside the heads of your customers. The better you understand what they want, what they don’t want, and what drives them to make decisions, the better you’ll be able to tailer the experience your business provides them.When you can delight your customers with a great experience, that’s when they will not only buy, but they will become loyal to your business, and even refer you to their friends.But what exactly does that mean? What are the factors that determine a consumer’s perception of your…
  • 2014 Black Friday Referral Boom

    Jason Dea
    4 Dec 2014 | 7:00 am
    Online shopping and consumers’ desire to purchase things from the comfort of their own homes (and phones) is still growing. If anyone were to argue against that I’ll point them to what we saw in this most recent 2014 Black Friday shopping weekend.2014 was once again a year of firsts for online shopping. Thanksgiving Thursday this year was a huge shopping day online. For the first time ever, US consumers spent over $1 Billion online on that day. Not to be outdone, Black Friday was a banner ecommerce sales day as well, crossing the $1.5 Billion mark for the first time ever.What is…
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    Evosite Ltd Blog

  • eCommerce Discounting: Improved Business Results or Throwing Away Margin?

    16 Dec 2014 | 4:00 pm
    Discounts, used properly, can be a powerful addition to your eCommerce toolkit. They have the capacity to make your online business significantly more profitable. But to get it right you need a bit of psychology, some sound business analysis, and ideally some smart technology. Offering discounts might not seem the most obvious way to make your eCommerce business more profitable. And if you approach discounting without a clear plan, or the tools to evaluate whether it’s working and the wider impact on your business, you might just be foregoing margin for no benefit. Discounting is a…
  • eCommerce Customer Support - How to make your competitors look second-rate

    9 Dec 2014 | 4:00 pm
    How important is customer service to your business? Instinctively I’m sure you feel that providing effective customer support is one of the most important things any business does – so, of course, you give it a high priority. But, put yourself in your customers’ shoes for a minute. Is this really how your customer service looks through their eyes? There’s a good chance it might not.  Why do I think this? Because the vast majority of interactions I have with online businesses as a customer are far from positive. So either I’ve been unlucky or there are…
  • Maximising Conversions starts with understanding the whole Customer Journey

    2 Dec 2014 | 4:00 pm
    If somebody asked you the best way to get to Bristol you’d need to know a few things before you could help them: Where they were starting from How they were travelling What is their previous experience or knowledge (no point just telling them to get on a train if they have no idea how to buy a ticket)? Will they be able to understand the directions in the way that you are presenting them? Do they have any mobility or access difficulties? Is there a particular part of Bristol they want to get to? Now apply that thinking to your website. There will be specific goals that your customers…
  • Customer Experience - How a Clearer Definition Drives Better eCommerce Results

    28 Oct 2014 | 5:00 pm
    Customer experience is a term that gets bandied about all over the place, particularly when it comes to eCommerce and online business. Hardly a day goes by when I don’t see something published telling online store owners that offering a better customer or user experience is the answer to everything. A better customer experience will get you more traffic, reduce cart abandonment rates, improve average order values and generate more sales. This, of course, is all true.  But is ‘customer experience’ in danger of becoming one of those terms that gets talked about with…
  • Black Friday & Cyber Monday are almost here; is your eCommerce business ready for the busiest days of the year?

    22 Oct 2014 | 4:00 pm
    Black Friday and Cyber Monday used to be something that happened in America. But stats from 2013 prove that UK online retailers that don’t appreciate the significance of these dates will be missing out.  And, of course, you can’t ignore how around the end of November people’s thoughts start to turn seriously to Christmas shopping. Smart and successful eCommerce businesses will already be making preparations for how to make the most of the opportunity. So when are they this year?          Black Friday: Friday, 28th November 2014    …
 
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    Selz Blog

  • Seller Spotlight: Erika Madden

    Melissa
    18 Dec 2014 | 4:29 pm
    Erika Madden has had quite the journey. From dabbling in coding in highschool, through social media management and personal hardships along the way Erika has come out the other end with her shining new business, Olyvia. Olyvia.co is an online hub for predominantly female entrepreneurs to find and share marketing resources and tips, and  learn about... Read more » The post Seller Spotlight: Erika Madden appeared first on Selz Blog.
  • Content pages on your Selz store. Customise your font and add text, images and video.

    Melissa
    16 Dec 2014 | 9:49 pm
    We know that having a gorgeous, easy to use store is one thing, but sometimes you need more than just a store to get your point across. To make a real connection with your potential customers they’ll need to know a little more about you than just your prices and products, so as part of... Read more » The post Content pages on your Selz store. Customise your font and add text, images and video. appeared first on Selz Blog.
  • New Feature: EU VAT Reporting

    Geoff
    11 Dec 2014 | 9:29 pm
    We’re pleased to announce we’ve released several new features that will help our digital sellers to comply with the EU VAT rules that come into effect 1 Jan 2015. The new features released this week are: EU VAT Reporting Order exports include EU VAT data Ability to block specific countries / zones We’ve already made our... Read more » The post New Feature: EU VAT Reporting appeared first on Selz Blog.
  • EU VAT MOSS for digital products

    Geoff
    4 Dec 2014 | 4:56 pm
    The free EU VAT Reporting and country blocking has now been released. Find out more The European Union (EU) is introducing some horrible new tax regulations for digital sellers. But we’re on it and we’re going to give you the tools to make it as painless as possible. What’s the problem? The European Union, in... Read more » The post EU VAT MOSS for digital products appeared first on Selz Blog.
  • 18 Expert tips for boosting sales after Cyber Monday

    Geoff
    29 Nov 2014 | 6:49 pm
    The weekend with Black Friday and Cyber Monday is the most important for online businesses. It’s the peak selling time of the year and signals the start of the holiday season. But what are you going to do to boost your sales after such a big weekend has finished? Don’t waste precious time staring at... Read more » The post 18 Expert tips for boosting sales after Cyber Monday appeared first on Selz Blog.
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    MineWhat

  • Avoiding data puke, the MineWhat way

    MineWhat Inc
    17 Dec 2014 | 8:20 am
    In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and data points and analysis is the inferences and recommendations that are then made on that data. By definition most analytical tools lean heavily into reporting and this makes it very easy for them to crossover into data puke territory. At MineWhat we’ve included a few features that will help you avoid just this. In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and…
  • 27 ways to MOTIVATE shoppers who research online TO BUY

    MineWhat Inc
    21 Nov 2014 | 11:43 am
    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy. Stats to tweet 81% of shoppers research online before buying 60% of consumers start their research on a search engine before heading to a specific website Shoppers visit 3 eCommerce stores on average before an online purchase 61% of online shoppers read product reviews before making a purchase 66% of shoppers search for warranty info while on an eCommerce store 51% of shoppers search for pricing info while on an…
  • Surviving the holiday season: How to not lose money on markdowns.

    MineWhat Inc
    9 Oct 2014 | 2:30 pm
    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that Markdowns are a bit like a necessary evil for the retail industry. Attempts by retailers to move away from this model have nearly always ended in failure. The problem is even worse online as all it takes for a shopper to go to a new store is to open another tab.
  • 3 Tips for converting during the holiday season: How MineWhat can help

    MineWhat Inc
    8 Oct 2014 | 10:48 am
    Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. With the holidays coming up, I’m sure you are thinking up different ideas to make the most out it. Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. Landing…
  • 6 tips to make your visual merchandising more effective

    MineWhat Inc
    28 Aug 2014 | 1:20 pm
    Visuals speak the right language. 40% of people will respond better to visual information than plain text. One of the most powerful methods to increase online sales is through visuals. Here are some tips to make the visual merchandising on your eCommerce store more effective. You can download the HiRes Image here Add this infographic to your site. Stats to tweet 75% of consumers listed the quality of the product images as the most important feature when shopping online. 66% of shoppers said having alternative views on a product was the most important feature when shopping online 61% said the…
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    Amasty Blog

  • Magento Auto Shipping – new Amasty extension

    Ksenia Dobreva
    20 Dec 2014 | 3:31 am
    Good day to Amasty blog readers! Here’s one of the small presents we prepared for you in 2014 – free Magento Auto Shipping extension. Let’s dig into how it can help your Magento store. Set the default shipping method and shipping address to display them right on the shopping cart page. Let customers immediately see the final price including shipping expenses. Main features 1. Set the default shipping method Enable auto shipping option and select the necessary shipping method. The selected shipping method will be automatically displayed on the shopping cart page. It…
  • Magento 2 installation guide

    Andrey Tataranovich
    18 Dec 2014 | 6:49 am
    A long-waited Dev Beta of Magento 2 (0.42.0-beta1) appeared on Magento repository today. Of course we couldn’t sit still and installed Magento 2 on our server. And described the installation process for you, including the issues we dealt with and how we fixed them. Precheck The first steps lead us to the installation guide page. It is highly important to check whether your server suits minimal Magento 2 requirements: Apache: 2.2 or 2.4 PHP: >=5.4.11 or 5.5.x (PHP 5.6.x is not supported officially, but there are rumors it works) MySQL: 5.6.x As Amasty servers work on Debian Wheezy, we…
  • Magento migration: move your shop to a new server

    Andrey Tataranovich
    16 Dec 2014 | 2:00 pm
    As time moves on and your business grows, there may be a need to move your Magento store to another server. For example, you need an upgraded server, or you just don’t like the level of service of your hosting company. Whatever the reasons of Magento migration are, moving a functioning store is not the easiest task and you may face various challenges while performing it. This article describes this process in detail, and I really hope it’ll help you avoid some typical mistakes of Magento migration. Prepare to move your Magento store Before doing anything, go and check if the new server…
  • Welcome to new Amasty partners!

    Ksenia Dobreva
    16 Dec 2014 | 1:30 am
    Welcome Amasty blog readers! It’s been a while we introduced our partners. Here are the guys that joined Amasty Partnership program during the last months: EyeOnline – Netherlands VT Netzwelt – India Infinity Technologies – Australia Brijn - Netherlands Iron Plane – USA Sorbet Solutions – Indonesia Komplizierte Technologie – Russia Want to join them? Amasty is ready for cooperation with companies of any size, including freelancers. Don’t miss the chance to enjoy these benefits: up to 50% discounts for Amasty products; leads for custom development…
  • Magento 2 release: facts and rumors

    Ksenia Dobreva
    12 Dec 2014 | 4:58 am
    Magento 2 is, probably, one of the most discussed topics in the Magento community. It is clear that the market and the technology are ready, and, what is more, are willing to embrace the completely new version of the famous e-commerce platform. Today we share the points we already know about the future of Magento 2. Disclaimer: all the information is taken from Magento events materials and other open resources, however, it’s not an official announcement or facts confirmed by eBay. Magento 2 history Magento 2 was announced in 2010. The plans were to release it by the end of 2011, but now…
 
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    eCommerce Consulting & Optimization by Trinity Insight » blog

  • Super-Spenders use Organic Search; Others, Not So Much

    Katherine Pietrangelo
    17 Dec 2014 | 2:18 pm
    According to a recent survey of over 4,600 adults conducted by Forrester, most people have found their recently discovered websites, or their online information through organic search. Not surprising right? Well the following top ways that people find their information might be a little unusual. While organic search takes the lead with 36% (not as high as you were expecting, right?), Facebook actually comes in at a close second, with 25% of people surveyed getting the majority of their information from the social media heavyweight. The tube doesn’t come far behind that either: TV ads came…
  • Ad-Bots Cost Brands Billions

    Jason Bauman
    16 Dec 2014 | 12:55 pm
    Much like traditional classifieds, the cost an advertiser pays to get space on someone’s website or content is directly related to how much traffic that content can expect to see. In the digital world, however, “subscribers” are replaced by impressions, or the number of users a particular ad will be viewed by when they go to their favorite site. Unfortunately, current advertising methods make it easy for unethical web developers or advertising networks to “fake” traffic, allowing them to charge a premium for a high traffic site, but one without many human users.
  • Google Wallet and Papa John’s: A Perfect Match

    Katherine Pietrangelo
    16 Dec 2014 | 8:01 am
    Thanks to Google Wallet, it’s now easier than ever to impulsively buy Papa John’s pizza. Great, just what our waistlines needed. Papa John’s has reached an important miles stone and officially has over 50% of their sales come through mobile or digital channels—the first in their industry to do so. However, this shouldn’t really come as a surprise to the brand as they’ve always been ahead of the curve and were also the first pizza delivery chain to integrate a digital ordering system in 2001.The integration of Google Wallet into their ordering process seems like a natural…
  • Forrester’s 2015 Predictions for the Internet of Things

    Jess Herbine
    15 Dec 2014 | 1:20 pm
    The Internet of Things (IoT) is the connection of things, beyond machine-to-machine communications, through the Internet, and it’s been a hot button topic in the last few years. Wild predictions have been argued and shared regarding the number of devices (“billions upon billions”) that will be interconnected, the types of smart objects which will be ushered into the mainstream, and the ways in which this infrastructure will impact home life, business operations and communities at large. In their recent report, “Predictions 2015: Software Platforms Drive Internet-of-Things Adoption”,…
  • Most Online Time Spent on Mobile Apps

    Katherine Pietrangelo
    15 Dec 2014 | 1:19 pm
      In October of this year, 52% of the time consumers spent online occurred within smartphone and tablet apps, according to new data from comScore Inc. 40% of users online time was spent in web browsers on desktops and laptops, while 8% was spent in web browsers on smartphones and tablets. Unsurprisingly, the big names are leading the way with most amount of time spent on their mobile apps. Facebook Inc., Google Inc., Twitter Inc. eBay Inc., and Amazon Inc. have all found a shift from their mobile sites to their mobile apps, most likely due to the richer user experiences that can be found…
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    eCommerce Consulting & Optimization by Trinity Insight » blog

  • Super-Spenders use Organic Search; Others, Not So Much

    Katherine Pietrangelo
    17 Dec 2014 | 2:18 pm
    According to a recent survey of over 4,600 adults conducted by Forrester, most people have found their recently discovered websites, or their online information through organic search. Not surprising right? Well the following top ways that people find their information might be a little unusual. While organic search takes the lead with 36% (not as high as you were expecting, right?), Facebook actually comes in at a close second, with 25% of people surveyed getting the majority of their information from the social media heavyweight. The tube doesn’t come far behind that either: TV ads came…
  • Ad-Bots Cost Brands Billions

    Jason Bauman
    16 Dec 2014 | 12:55 pm
    Much like traditional classifieds, the cost an advertiser pays to get space on someone’s website or content is directly related to how much traffic that content can expect to see. In the digital world, however, “subscribers” are replaced by impressions, or the number of users a particular ad will be viewed by when they go to their favorite site. Unfortunately, current advertising methods make it easy for unethical web developers or advertising networks to “fake” traffic, allowing them to charge a premium for a high traffic site, but one without many human users.
  • Google Wallet and Papa John’s: A Perfect Match

    Katherine Pietrangelo
    16 Dec 2014 | 8:01 am
    Thanks to Google Wallet, it’s now easier than ever to impulsively buy Papa John’s pizza. Great, just what our waistlines needed. Papa John’s has reached an important miles stone and officially has over 50% of their sales come through mobile or digital channels—the first in their industry to do so. However, this shouldn’t really come as a surprise to the brand as they’ve always been ahead of the curve and were also the first pizza delivery chain to integrate a digital ordering system in 2001.The integration of Google Wallet into their ordering process seems like a natural…
  • Forrester’s 2015 Predictions for the Internet of Things

    Jess Herbine
    15 Dec 2014 | 1:20 pm
    The Internet of Things (IoT) is the connection of things, beyond machine-to-machine communications, through the Internet, and it’s been a hot button topic in the last few years. Wild predictions have been argued and shared regarding the number of devices (“billions upon billions”) that will be interconnected, the types of smart objects which will be ushered into the mainstream, and the ways in which this infrastructure will impact home life, business operations and communities at large. In their recent report, “Predictions 2015: Software Platforms Drive Internet-of-Things Adoption”,…
  • Most Online Time Spent on Mobile Apps

    Katherine Pietrangelo
    15 Dec 2014 | 1:19 pm
      In October of this year, 52% of the time consumers spent online occurred within smartphone and tablet apps, according to new data from comScore Inc. 40% of users online time was spent in web browsers on desktops and laptops, while 8% was spent in web browsers on smartphones and tablets. Unsurprisingly, the big names are leading the way with most amount of time spent on their mobile apps. Facebook Inc., Google Inc., Twitter Inc. eBay Inc., and Amazon Inc. have all found a shift from their mobile sites to their mobile apps, most likely due to the richer user experiences that can be found…
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    Customer Acquisition and Referral Marketing blog

  • A Brick to the Head: 15 Examples of Concreteness in Marketing

    Samuel Hum
    18 Dec 2014 | 3:35 am
    According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. [...] The post A Brick to the Head: 15 Examples of Concreteness in Marketing appeared first on Customer Acquisition and Referral Marketing blog.
  • Achievement Unlocked: ReferralCandy Helps Retailers Make $10,000,000 in Referral Sales

    Dinesh Raju
    15 Dec 2014 | 8:14 am
    I got an email a couple of weeks ago that totally made my day. It was from Cedric, a friend who made a purchase at You Need A Budget, one of the retailers using ReferralCandy. The email was short and to the point: Just a quick email to say that I bought YNAB yesterday, and [...] The post Achievement Unlocked: ReferralCandy Helps Retailers Make $10,000,000 in Referral Sales appeared first on Customer Acquisition and Referral Marketing blog.
  • “How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines

    Visakan Veerasamy
    12 Dec 2014 | 5:40 am
    These slides were never meant for public consumption. I’d hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.) Before I wrote this, [...] The post “How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines appeared first on Customer Acquisition and Referral Marketing blog.
  • OMG! 18 Examples of Unexpectedness in Marketing

    Samuel Hum
    11 Dec 2014 | 7:29 am
    In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable:   F&B 1. Holy [...] The post OMG! 18 Examples of Unexpectedness in Marketing appeared first on Customer Acquisition and Referral Marketing blog.
  • How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business

    Visakan Veerasamy
    10 Dec 2014 | 4:11 am
      The following post is largely based on Yaro Starak‘s extensive interview with Chris Peters, over at Entrepreneur Journeys. Cheesy but true: Chris Peters’ bio seems almost perfectly designed for entrepreneurial success. According to Chris, he… Studied Industrial Design right out of high school. Spent 4 years working at a large firm that specialized in medical [...] The post How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business appeared first on Customer Acquisition and Referral Marketing blog.
 
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    Ecommerce Platforms

  • This Week in Ecommerce: Wanelo and Shopify Partnership, Benefits of Ecommerce for Retailers in 2015

    Catalin Zorzini
    19 Dec 2014 | 4:23 am
    The week is coming to an end, and what a week it has been in the ecommerce industry. While the previous week saw both nChannel adding BigCommerce & Shopify this week has been a little more quite. Small merchants are happy to see a partnership between Wanelo and Shopify and analysts expect 2015 will see niche acquisitions in the ecommerce sector. Read on to see what else happened during this past week.Small Merchants Applaud Wanelo, Shopify PartnershipSome small retailers are calling it a match made in ecommerce heaven: On Monday, Wanelo and Shopify launched a partnership that aims to…
  • 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site

    Catalin Zorzini
    18 Dec 2014 | 6:27 am
    For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale.Increasingly ecommerce sites are turning to popups as a way of converting visitors into buyers. According to Conversific.com 30% of the Top 1000 US ecommerce sites uses popups – 22% are using entry popups, 14% are using exit popups, 6% are using both!At OptiMonk we’re pioneering the use of exit-intent technology in…
  • Shopify vs. Volusion – Ecommerce Platform Comparison

    Catalin Zorzini
    17 Dec 2014 | 4:05 am
    Selecting the right ecommerce platform for creating and operating a web store can spell the difference between comfort and chaos, profit and loss for your business, especially if you’re a small business with limited resources and budgets that you just can’t afford to throw away.Shopify and Volusion are two ecommerce store creation and management platforms that are fairly powerful and popular today, as you can see from this chart. Here is a head-to-head comparison between the two:FeaturesBasic online store functionality – both Shopify and Volusion offer basic store functionalities…
  • Top 10 Tried and Tested Methods to Supercharge your Christmas Sales

    Catalin Zorzini
    16 Dec 2014 | 4:00 am
    Record-breaking sales, mind-blowing revenues, and highest ever purchase rate per minute, makes this holiday season the most lucrative time for ecommerce businesses across the world.With this surge in ecommerce transactions, it is quite clear that people now prefer online shopping over standing long hours in store aisles. Nothing is a better proof of this fact than this year’s Cyber Monday Sales. For example, Walmart had the highest ever online sales in a day. And it wasn’t just limited to Walmart as online sales reached a total of $2 billion dollars in the US alone.Long story short, we…
  • A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

    Catalin Zorzini
    15 Dec 2014 | 4:04 am
    Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics. Step 1: Create an account on Google AnalyticsType google.com/analytics in your browser’s URL bar. Go ahead and sign up for a new account on Google Analytics if you don’t have one already.Step 2: View Architecture and PropertiesNote the names of the subdomains and domains mentioned on which you wish to…
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    MartMobi official blog

  • Supercharge Your Sales with Customer Reviews

    18 Dec 2014 | 8:55 pm
    Customer reviews are the key to selling more online. While ecommerce merchants have their own vanilla reviews, more trusted are reviews by users who have purchased the product and experienced it (a) first-hand and (b) for a while. User reviews answer important questions such as “Will this laptop start heating up after six months?” or “Does this dress shrink when I wash it?” These are questions that can only be answered by users and not by merchant reviews which are based on a one-time usage. User Reviews Help Purchase Decisions According to Nielsen, 84 percent of consumers are more…
  • How to Increase Sales with Push Notifications

    4 Dec 2014 | 10:11 am
    With an increasing number of mobile users and increasing competition in online retail, stores need effective ways to cut through the clutter of unwanted messages and get their customers to come back to their online store for repeat purchases. Consumers are bombarded with promotional emails and SMS messages every day, so ecommerce merchants need a more reliable and standout mechanism to reach out to their customers. Push Notifications. Push Notifications: The Basics Mobile apps are a pivotal channel for mobile commerce marketing. Through apps you can deliver rich content to your customers and…
  • Shopify Merchants to Increase Mobile Sales with New MartMobi Partnership

    2 Dec 2014 | 10:38 pm
    Shopify merchants can now go mobile in no time and almost no cost. MartMobi has partnered with Shopify to bring compelling mobile experiences to its merchants. With this pre-built integration, merchants can acquire an immediate presence on smartphones and tablets. The MartMobi platform provides both mobile sites and native Android and iOS apps. "As mobile traffic continues to grow, going mobile is the next logical step for us to have a direct channel to engage with our customers who now shop on the move,” says Raghunadhan Saraf of InSaraf, a highly successful online furniture store. Mobile…
  • Boost your Mobile Sales with Smart Email Marketing and Mobile Optimized Website

    27 Nov 2014 | 9:01 am
    With most of the consumers on the go daily, the growth of the mobile web and increasing smartphone penetration has been a big boon to ecommerce stores. Shoppers can now research, explore and shop from anywhere and anytime they want. But with increasing competition, it is very important for any store to get shoppers to come back to their stores for repeated purchases. How can this be achieved? The answer to this problem is Email Marketing and Mobile Optimized Websites. Email is one of the most if not the most powerful marketing channels when it comes to driving ecommerce sales. According to…
  • Tablet Shopping versus Mobile Shopping

    21 Nov 2014 | 3:05 am
    There has been an unprecedented rise in the popularity of mobile shopping. Tablets and Smartphones are playing a very important role in the current growth of the mobile commerce space. Shoppers are using their Smartphones and tablets to research products, read reviews and to buy them. Shopping patterns and experiences differ a lot between Smartphone and tablet users, so stores must build their mobile strategy considering the two groups separately. Forrester says that US mobile and tablet commerce will reach $293B by 2018, a whopping 54% of total US E-commerce sales, and using one-size fits…
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    Holiday Gifts Headquarters

  • Easy Christmas Candy Recipes

    HolidayGiftsHQ
    7 Dec 2014 | 11:49 am
    Easy Christmas Candy Recipes Even if you are not a big candy eater, Christmas candy recipes are really welcomed during the holidays. No matter how much we vow to eat healthy during the holidays, no matter how much we may swear off sweets, there is something quite wonderful about having at least a little bit of delicious Christmas candy now and then. It’s not all year after all. I love making just a few of my favorite Christmas candy recipes at the beginning of the season. It is a busy time of year, so it is always best to use quick and easy candy recipes and make them when you have a few…
  • When Is Christmas 2014?

    HolidayGiftsHQ
    5 Dec 2014 | 7:01 pm
    Need to know what day Christmas falls on this year? Here's a chart that shows what day of the week that Christmas is celebrated from 2012 - 2017. Christmas falls on December 25th each year. Year Christmas Dates 2012 Tuesday, December 25 2013 Wednesday, December 25 2014 Thursday, December 25 2015 Friday, December 25 2016 Sunday, December 25 2017 Monday, December 25   The post When Is Christmas 2014? appeared first on Holiday Gifts Headquarters.
  • Christmas Time from A to Z…

    HolidayGiftsHQ
    4 Dec 2014 | 7:24 pm
    Christmas Day is celebrated on December 25th of each year. It is the day Christians celebrate the birth of Jesus Christ. The word "Christmas" means "Christ's Mass" - derived from the English term "Christes masse". There are many different customs and traditions around the world. American customs come from many places. Santa Claus has a Dutch origin. He was developed from St. Nicholas who was a real person. St. Nicholas, was the patron saint of school boys. He brought gifts to the children. The idea that Santa Claus comes down the chimney originated in Norway, where children hang Christmas…
  • Black Friday Friday Deals from Retailers

    HolidayGiftsHQ
    26 Nov 2014 | 9:48 am
    Best Black Friday Deals Tervis Tumblr: 25% Off Every Order! Receive 25% off all orders on 11/27 - 11/28 only at http://Tervis.com with code GRAVY. http://goo.gl/Fe6SyV Seattle Luxe: 30% off all Mirrors BLACK FRIDAY DEAL! 30% OFF all Mirrors at SeattleLuxe with coupon MIRROR30 good till 12/2/14. http://goo.gl/qjYugT 30% off all Flameless Candles BLACK FRIDAY DEAL! 30% OFF all Flameless Candles at SeattleLuxe with coupon CANDLE30. Good from 11/25/14 to 12/2/14. - http://goo.gl/3TJbN1 Vitamin Shoppe: Pre-BF Day #6: 25% off Emergen-C, Megafood & Nutiva at VitaminShoppe.com! Offer valid…
  • Black Friday Deal – Gymboree

    HolidayGiftsHQ
    26 Nov 2014 | 9:37 am
    Offer: Online only, get 50% off everything plus free shipping at Gymboree Valid: For a limited time. While supplies last. Link to get the discount ----->: Online only, get 50% off everything plus free shipping at Gymboree   The post Black Friday Deal – Gymboree appeared first on Holiday Gifts Headquarters.
 
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    Mobify > Blog

  • Santa’s Mobile Shopping Nice List

    Luke Starbuck
    19 Dec 2014 | 4:00 pm
    The number of shopping days left until Christmas is dwindling quickly. If you were planning to brave the malls this weekend, might we suggest a better idea? Put down your car keys and pick up your smartphone. The retailers who made our Mobile Shopping Nice List will help you finish your last-minute shopping without having to leave the house. Read on to find out the top five retailers that made our nice list and the merry mobile best practices that mean customer cash in their stocking instead of a lump of coal: Garmin Who needs flying reindeer when you have GPS? We’re putting this…
  • Black Friday 2014 Infographic — Mobile Shopping Edition

    Luke Starbuck
    11 Dec 2014 | 10:00 am
    For the first time in history, mobile traffic outpaced desktop on Thanksgiving Weekend. As we unwrap the kickoff to the holiday shopping season, the below infographic walks you through some exclusive Mobify data that will help you get a handle on what’s trending and where.
  • I Can’t See What I’m Buying

    Luke Starbuck
    3 Dec 2014 | 10:00 am
    When it comes to successful shopping, size matters. And we aren’t talking about your shirt. To give your customers the best online experience, your team has most likely built in large beautiful images to help boost sales. But did you know that this practice doesn’t translate to mobile? Poorly scaled information and imagery is why 41% of people shift to competitor sites. Meaning, a product page designed for a laptop can get away with being heavy on the details but not for mobile. Disclaimer: It’s not just a matter of removing detail but reformatting and repositioning it. If…
  • No, I’m Not Creating an Account

    Luke Starbuck
    1 Dec 2014 | 10:00 am
    Online shopping accounts help to tailor the customer experience. They allow consumers to find relevant products based on their buying habits and help businesses to keep in touch. But are custom accounts really turning your customers away? Creating an account can be a deal breaker for customers who simply wanted a quick in-and-out experience. According to Econsultancy, 25.6% of online consumers would abandon a purchase if they were forced to register first. If a guest checkout option isn’t available, those customers are highly likely to abandon their shopping carts. Here are some…
  • Are the Buttons on Your Mobile Commerce Website Right-Sized for Trust?

    Luke Starbuck
    3 Nov 2014 | 10:00 am
    One reason customers abandon checkout on their mobile devices is that pinching and zooming to click on small buttons is just too much work. The need for these extra gestures undermines their confidence that they’ve selected the options they want. This kind of anxiety during checkout is too much—it will stop customers in their tracks. You might be thinking that your desktop website will render just fine on mobile devices because customers can resize elements to fit the smaller screen. Unfortunately, this is a costly (and all-too-common) misstep when thinking about mobile commerce…
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    Creating A Website Today

  • Build A Shopify Store In 25 Minutes

    Christopher Pontine
    12 Dec 2014 | 8:47 am
    This Shopify video tutorial is going to help you get your eCommerce website up and running in 25 minutes or less.  I thought this method will help you better visually go through the process instead of just winging it in general.Personally I have better success if I can watch a video like this why I am setting mine up.  So if your ready to open your very own online eCommerce store, go ahead and click here to get to Shopify's home page.From here start the video just below and put both on your screen so you can follow along.  Enjoy the video, Shopify did a great…
  • Shopify Review And Guide: Let's See If It's For You

    Christopher Pontine
    5 Dec 2014 | 12:43 pm
    OK, well here we go with the Shopify review and guide.  My goal for this page is to give some insight on Shopify, but as well outlets and resources for you to check out in making your decision to use them. I think we can both agree, you either clicked on this in the search engines or found it somewhere because you have a huge interest in using Shopify for your eCommerce option to start your business. I'm gonna keep this short, sweet, scannable and simple so you can look everything over easily.  And well if your like me, you want it simple, as in a get to what I need please.For me,…
  • Bigcommerce Website Builder Info: Visual

    Christopher Pontine
    21 Nov 2014 | 8:49 am
    You might be personally debating on using Bigcommerce for your ecommerce website builder.  I don't blame you, and in fact they probably don't either.  You personally should look around and see the different options to get a feel in which one holds the best features and potential for you.Also, I don't know about you, but for me I love to see a few options cause it makes me feel better about selecting the option I do.  Check out the Bigcommerce info-graphic below to learn more about it.Key Features I Picked Out About Bigcommerce:* 50,000 Bigcommerce Clients * 89% Growth In…
  • Get To Know The Owner From Website Babble A Bit

    Christopher Pontine
    13 Nov 2014 | 8:36 am
    Hey everyone, if your reading this you may have already been to the forum website babble and saw Lisa hanging out in some discussion.  If you haven't Lisa is the owner of website babble, which I personally really enjoy because of all the topics it covers for anybody with a website or creating a website.So I thought it would be fun to just go ahead and reach out to her and ask her a few questions in regards to the website and see what she has to say.  Also, this should give you a feel of what she thinks in regards to the forum and what it has to offer and more.Q: When did you start…
  • 15 Facts About ECommerce That'll Keep You Up At Night

    Christopher Pontine
    7 Nov 2014 | 8:55 am
    When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services and so forth. E-commerce involves a lot more strategy from a marketer's point of view.Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics.While it's still a relatively new technology and form of sales, e-commerce can provide you with a steady amount of income, and if you are a small or major retailer with…
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    Unbxd | Unbxd

  • [Ebook] 5 Must-Have Site Search Enhancements for Fashion Ecommerce

    Kriti Sarda
    17 Dec 2014 | 11:35 am
    A decade ago, retailers believed that people wouldn’t buy fashion products online as they want to experience the touch and feel of products before making a purchase. But ecommerce has changed the way people shop and more and more people are getting comfortable with shopping for fashion online. According to an Emarketer report, online sales of clothing and accessories will continue to grow year over year at a rate faster than even the electronics and books segment, with sales reaching $73 billion by 2016. This opened up a whole new world of opportunities for fashion retailers and there has…
  • Customer Spotlight: The Kewl Shop

    Kriti Sarda
    14 Dec 2014 | 11:11 pm
    At Unbxd, we’ve been fortunate to work with some of the most innovative companies and help them overcome their business challenges with our personalized solutions. This edition of our Customer Spotlight series highlights thekewlshop.com, an online store that offers trendy women’s fashion apparels. The Kewl Shop started in 2013 and has quickly grown to become one of the top 150K websites in the world. It is founded by Charles and his business partner Sasi with an objective to provide quality women’s clothes at value for money prices. Charles, the founder of The Kewl Shop says,…
  • Black Friday & Cyber Monday 2014: Emerging Ecommerce Trends

    Kriti Sarda
    5 Dec 2014 | 8:08 am
    Black Friday & Cyber Monday are the two biggest shopping days in the United States. With the manic shopping days just behind us, it’s now time to see how the industry grew over the course of a year and look at some of the emerging trends. As we’re now coming to see, online sales this time around have surpassed all previous records to make Cyber Monday the biggest online spending day in the US history. According to a comScore press release, “Cyber Monday Exceeded $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History”. In this post,…
  • Customer Spotlight: Pura Vida Bracelets

    Kriti Sarda
    25 Nov 2014 | 9:42 am
    At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights Puravidabracelets.com, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. Puravidabracelets.com was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place.
  • Ebook : The Ultimate Guide to Ecommerce Conversion Optimization

    Kriti Sarda
    20 Nov 2014 | 5:49 am
    The biggest reason website visitors leave without completing a purchase isn’t because they weren’t interested in buying, it’s because they got distracted or frustrated at some point in the process. By simplifying the purchase process, you can take away those barriers that keep visitors from converting. Getting a double-digit revenue lift from your conversion optimization efforts requires a thorough understanding of dynamics behind a successful shopping experience and your conversion funnel. It is imperative to optimize the entire shopping experience for your visitors, right from the…
 
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    Tribe Interactive » Blog

  • My Online Marketing Dream Team

    Zac Heisey
    17 Dec 2014 | 7:59 pm
    If you work in digital marketing, then you’re life basically revolves around numbers and statistics. Well, here’s a number for you: 43.8. What’s the significance of that number you might be asking? That’s the average margin of victory in the eight Olympic games won by the 1992 USA Dream Team. In the opening game of the tournament, the United States trounced poor Angola 116-48. That’s 68 points – 68! If you don’t follow basketball, trust me, that is a LOT of points to win by. I can only imagine what the other teams in the tournament were thinking…
  • Why ‘Pay-for-Performance’ SEM Doesn’t Make Sense

    Zac Heisey
    4 Dec 2014 | 11:08 am
    The Good, the Bad, and the Ugly I’ve been working in digital marketing since 2007, and in that time, I’ve had the pleasure of working with some amazing clients. Some were small, local businesses in a niche industry. Others were multinational corporations operating in cut-throat business sectors. Regardless of the business size or target market, “good” clients all seem to share a few common traits: They are organized, ahead of schedule, and rarely drop the ball. They have a firm grasp on who their target market is, and who they are competing against. They understand…
  • 3 Days that Can Make or Break Your Online Sales Revenue

    Zac Heisey
    20 Nov 2014 | 7:14 am
    It all comes down to this – a month and a half to add to an already successful year in ecommerce revenue, or just enough time to bring your online retail business into the black before 2015. Either way, Q4 of 2014 presents huge opportunities for ecommerce businesses to affect their bottom line in a big way, especially in the last 2 weeks of November. The following three days in particular should get special attention, some thoughtful planning, and maybe even a marketing checklist to ensure that major online sales revenue opportunities aren’t missed. Thanksgiving Day (Thursday,…
  • 5 Crucial Tips for Your Holiday Ecommerce Marketing Plan

    Zac Heisey
    14 Nov 2014 | 3:43 pm
    If you’re an online retailer or ecommerce storeowner, then you know firsthand how important Internet marketing is to your business goals. With the holiday season quickly approaching, a great marketing strategy is more important than ever for customer satisfaction and business profits. For five crucial tips for marketing your ecommerce site this holiday season, read on: 1. Know Where You Stand The very first step in designing a killer holiday ecommerce marketing strategy is to know how your marketing efforts are currently faring, and how well they worked last holiday season. If you don’t…
  • 2014 Online Holiday Marketing Checklist

    Zac Heisey
    9 Nov 2014 | 3:39 pm
    The first week of November has come to a close, and Thanksgiving is right around corner. For many families, this means stuffing themselves full with turkey, gravy, and mashed potatoes. For ecommerce store owners, it also marks the busiest and most lucrative time of year. We all know that Black Friday is a huge boon for traditional and online retailers alike, and 2014 is shaping up to be no different. However, according to Adobe’s 2014 Digital Index Online Shopping Forecast, Thanksgiving Day will also see record online sales, while Cyber Monday will continue to be the single largest online…
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    Guided-Selling.org

  • Storytelling: The Power That Drives Ecommerce Sales

    Guided-Selling.org
    19 Dec 2014 | 6:00 am
    There is no holiday season like Christmas. That’s why you have to treat your customers this season with an added glamour – tell a story you’re passionate about. According to American Express, “stories are especially powerful when customers tell them.” In other words, share a story your customers can say something about, and participate. It gives them a sense of belonging. This is priceless! Storytelling will open the door for new customers to come in and buy from you. In fact, one of the elements of branding is the art of storytelling. TED Talks usually start with a brand story –…
  • 6 Smart Ways to Get Free Press Coverage

    Guided-Selling.org
    17 Dec 2014 | 7:00 am
    Do you want to get free press coverage? Listen up: you don’t have to be a media expert before you can get free exposure for your product. It’s not only possible, but it’s easy to put to work. In this post, you will learn the 5 smart ways to get free press coverage. Are you ready? 1. Give a presentation on trending topics If you have never given a speech as an online business expert, this is the time to do so because the benefits are tremendous. But this time, don’t ask for money; just offer to speak at your local college or university for free. The presentation or seminar doesn’t…
  • Checklist: Perfecting Mobile Shopping Experience

    Guided-Selling.org
    15 Dec 2014 | 7:00 am
    Technology is a cruel thing. It doesn’t really wait for the people to catch up before taking the next big leap. At a time when businesses are finding it hard to catch up with the latest in ecommerce, mobile commerce has already displaced ecommerce to be the “next big thing”. In fact, the lines between ecommerce, mobile commerce, online sales, or offline sales are starting to blur. Come 2018 and the mobile commerce market will reach $700 billion, which will be more than 30% of all online sales. Even in the present day, smartphones or tablets account for more than 10% of online sales,…
  • Solve the 5 Biggest Problems of Online Shoppers

    Guided-Selling.org
    12 Dec 2014 | 7:00 am
    Online shopping has come of age, but it has still a long, long way to go. Even though we have seen a steady growth in online retail sales over the years, it is still a fraction of the overall sales in retail sector. You might have come across impressive reports suggesting that Internet will influence more than half of all retail purchases in a couple of years but you must remember that these reports are also taking into account, the influence on decision-making, with factors like price comparisons, product search, or online reviews. The ratio is much less when we look strictly at sales…
  • How-To: Identify Online Shoppers Who Are Ready To Buy Right Now

    Guided-Selling.org
    11 Dec 2014 | 6:45 am
    In 2015, ecommerce sales are projected to improve by 93 percent per year in the United States – it’d $14 billion by 2015,” says avalara. Looking at this figure could make you smile, but that’s not going to help in any way, until you’re able to identify online shoppers who are ready to buy right now. There are basically four types of shoppers as you have learned previously in one of our post. However, all shoppers are not created equal. Some are just searching around for new products while others just want to learn all they could before making a buying decision. But the ‘one’…
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    Marketizator Conversion Rate Optimization Blog

  • Latest Updates From Marketizator

    Ioana Lupec
    18 Dec 2014 | 5:24 am
    We are continuously upgrading our product, and we have great news for all Marketizator users. Here’s a list of our latest updates, that you make it even easier to optimize your e-commerce website. 1. Now, you can change the language of the app’s dashboard. So far, you can choose between English, Romanian and Polish. We ... The post Latest Updates From Marketizator appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Latest updates from Marketizator Latest updates from Marketizator New updates for Marketizator software: more advanced segmentation
  • 2015 Conversion Rate Optimization Predictions

    Justin Rondeau
    17 Dec 2014 | 6:08 am
    It’s that time of the year again for prediction posts to pop up all around the digital marketing universe. Here is what I think is going to change in 2015. 1. Personalization Will Become More Powerful & Widely Adopted This is my #1 prediction for 2015. Websites are going to become more dynamic and evolve ... The post 2015 Conversion Rate Optimization Predictions appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: 30 Conversion Rate Optimization Tactics To Put To Work Now The Ultimate Conversion Rate Optimization Checklist The Uses of Click Through Rate (CTR)…
  • Top 8 Mistakes To Avoid On Your e-Commerce Website

    Kenneth Chew
    15 Dec 2014 | 6:24 am
    If you didn’t already think e-Commerce was serious business, think again. An astounding USD2.04 billion worth of revenue was transacted on Cyber Monday this year alone, with overall global B2C figures projected to hit USD1.5 trillion in 2014. But just how big a slice of that massive pie is your online shop capturing at the ... The post Top 8 Mistakes To Avoid On Your e-Commerce Website appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: How to build an e-commerce website with free great platforms 10 mistakes e-commerce marketers keep on doing Is your website…
  • 6 Elements That Should Not Miss From Your Conversion Rate Optimization Plan

    Elena Dobre
    12 Dec 2014 | 3:06 am
    If you’re not satisfied with the results generated by your conversion rate optimization efforts, you can’t move further on to more advanced techniques to grow your business. The source of unsuccessful marketing campaigns is not always obvious, and it gets frustrating to go on without knowing what went wrong. It is also inefficient. A clear ... The post 6 Elements That Should Not Miss From Your Conversion Rate Optimization Plan appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: The Guide to Creating a Conversion Rate Optimization Audit The three big questions…
  • AB Testing Beginners Guide For E-commerce

    Ioana Lupec
    10 Dec 2014 | 1:04 am
    AB Testing is a great conversion rate optimization method because it narrows down the most effective version of elements on your e-commerce store. Knowing what visitors like and what makes them convert more can obviously drive up your sales and keep the business profitable. Using AB Testing, you can discover what makes your conversions boost ... The post AB Testing Beginners Guide For E-commerce appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: A/B testing guide 12 Practical e-Commerce Testing Ideas [Infographic] The Guide to Grow An E-Commerce Start Up
 
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    Commerce Sciences Blog

  • The Good, The Bad and Your Marketing Efforts

    Commerce Sciences
    9 Dec 2014 | 2:39 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services? Entrepreneurs, marketers and optimistic people in general tend to see (and to show others) the positive angle of things. That’s a great thing to keep your sanity. However, what if I told you that by presenting some negative information you could make things look more attractive? Being Too…
  • Conversations with God (or 11 Tips To Stretch Your PPC Budget)

    Commerce Sciences
    3 Dec 2014 | 3:16 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences At least once in your professional life you tried using Google Adwords as part of your marketing activities. It might have gone well for a while, it might have failed right away. However, I’m quite sure you have this internal feeling you cannot ignore. Without noticing you became part of the Google Adwords religion. I was one of those lucky ones to hear a voice showing me the way. OK, I’m a bit exaggerating. A nice account manager from Google called me and though I was skeptic about it, I got some really good advice.
  • 50+ Marketing resources to stay ahead of the game

    Commerce Sciences
    18 Nov 2014 | 1:26 am
    By Aviv Revach | CEO @ Commerce Sciences As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay ahead of the game. So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course. This is why I’ve decided to share these 50 great marketing resources – posts, blogs, and tools – helping you to move forward and grow your customer base.   Note: This list is updated on a regular basis. Feel free to comment below if you think a resource should be added. Email Marketing The Ultimate Guide to…
  • My 10 “Club Med” lessons every entrepreneur should know

    Commerce Sciences
    12 Nov 2014 | 2:38 pm
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences When you hear “Club Med” you imagine beautiful beaches, crystal blue skies or a warm hut somewhere in the Alps of France. You probably think about the team’s diversity and the chit chats you had with a few charming G.Os during a wonderful dinner. When I begin to think about Club Med, I think about the few months after I turned 21. One of the greatest experiences I ever had and the take outs I’m using in my professional life, up to this very day. How can principles from an all-included resort be implemented…
  • How do you increase traffic by 700% ?

    Commerce Sciences
    30 Oct 2014 | 11:36 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences  People are busy. The fact that you’re spending your precious time reading these lines right now is mind-blowing. Seriously. And as an act of appreciation we are not going to waste your time, so let’s get started. Make sure not to waste your potential visitors time. Always be consistent and make sure to highlight your company’s real values, and just meaningless high-level marketing tag-lines. Your visitors will appreciate it, and more likely that your messages will resonate. However, that doesn’t mean you should be…
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