Ecommerce

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  • Does Your E-Commerce Site Have These 5 Essential Features?

    Fortune3 Blog
    Dan
    22 Apr 2014 | 6:03 am
    Your e-commerce website can succeed without these features, but we wouldn’t recommend trying to function without them.  In fact, you could cause great harm to your customer, resulting in them never coming back. What are some of the essential features you should have?  Check them out below: 1.  Multiple Layers of Security The Heartbleed exploit has been around for more than two years – and it just came to the general public’s attention now!  Who knows what else could be floating around out there that no one knows about? So, it makes sense to have as tight of security as…
  • The Anatomy of a $122.5 Million Venture-Funded Ecommerce Website

    Shopify Blog - Company
    Mark Macdonald
    17 Apr 2014 | 7:33 am
    How do you get more sales and repeat customers for your ecommerce business? That’s the number one question most online store owners want answered. Most of the time, it comes down to making small improvements and optimizations to your site over time. But where do you start?  To give you some ideas and inspiration, we decided to take a look at Harry's, a 12-month old ecommerce business powered by $122.5M in venture capital funding. Harry's sells razors and grooming products for men and was founded by Jeffrey Raider and Andy Katz-Mayfield. Raider was one of the cofounders behind Warby…
  • 100,000 Stores Now Use Shopify

    Shopify Blog - Company
    Tobias Lütke
    22 Apr 2014 | 5:14 am
    Today we crossed a major milestone: 100,000 businesses now use Shopify to power their stores. The first Shopify store was actually my own. Almost a decade ago, I wanted to sell snowboards online. The options for shopping carts were either extremely expensive, or painfully complicated. Eventually this frustration was channeled into creating Shopify. We set out on a mission: to make ecommerce easier and more affordable, so that anyone could start their own online store. Shopify is now home to businesses from over 150 countries around the world. We host small mom-and-pop shops, big brands like…
  • The Best Online Store Ideas for 2014

    Ecommerce News | Up to Date News & Tips About Ecommerce
    Susan D.
    19 Mar 2014 | 12:47 am
      Online businesses are witnessing a boom and more and more buyers are developing the habit of shopping online.  Mobile commerce has added a lot to the 2014 boom and there is no end in site! Thankfully, there are several reputable e-commerce software companies and shopping cart solutions that can help you adapt your business ... The post The Best Online Store Ideas for 2014 appeared first on ZippyCart.com.
  • Growing an ecommerce company starts with ‘why’

    Practical Ecommerce » Columns
    david sasson
    4 Apr 2014 | 11:15 am
    Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that we feel truly good about. I don’t even mean a knock-your-socks-off “I would love to ...
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    E-Commerce Times

  • inContact Rolls Out Feature-Rich Cloud Call Center Update

    Erika Morphy
    23 Apr 2014 | 10:53 am
    inContact has released its first cloud contact center software update for the year. Version 14.1 contains a new two-way SMS channel, more refined automated call-routing, deeper integration with Salesforce.com and Oracle, and new APIs that give enterprise users the ability to customize their own applications and do a deep dive into their data. "No one else in the market provides this many new features in each release and product edition," Jennifer Waite, product marketing manager at inContact.
  • Verizon Dabbles in Security Reporting

    Richard Adhikari
    23 Apr 2014 | 6:05 am
    Ninety-two percent of more than 100,000 incidents reported by 50 companies over the past 10 years fall into nine basic patterns, according to Verizon's 2014 data breach investigations report. An advance copy was released to the media Tuesday. Point-of-sale intrusions, Web app attacks, cyberespionage and card skimmers cause the most concern for data disclosure, it says. The patterns of attack affect some companies and industries more than others, it notes, and companies can use matrix it supplies to discover what they are most vulnerable to.
  • GitHub Cofounder Resigns but Denies Harassment

    Katherine Noyes
    22 Apr 2014 | 7:16 pm
    GitHub cofounder Tom Preston-Werner has resigned following an investigation into harassment charges made by developer Julie Ann Horvath, who departed the company last month. "The investigation found no evidence to support the claims against Tom and his wife of sexual or gender-based harassment or retaliation, or of a sexist or hostile work environment," said Chris Wanstrath, GitHub cofounder and CEO, in an announcement on Monday.
  • Microsoft, Nokia March to Altar

    Erika Morphy
    22 Apr 2014 | 3:32 pm
    Microsoft's ambitious $7.4 billion acquisition of Nokia's mobile business is set to close Friday. There have been some minor changes to the deal since its announcement, said Microsoft General Counsel Brad Smith. The original deal did not address the management of online assets, for example. The two companies have agreed that Microsoft will manage the Nokia.com domain and social media sites for the next year. Some of these changes presumably resulted from the global regulatory approval process the deal had to undergo.
  • Going Gold - IBM's Mainframe Turns 50

    Charles King
    22 Apr 2014 | 6:52 am
    Longevity doesn't get much respect in the tech industry, partly due to new technologies regularly entering and dominating industries and commercial markets. However, cultural factors play a part, too. Much of IT's vibrancy results from the startup mindset and youthful employees who willingly embrace crushing 80-hour work weeks for a chance to become millionaires -- or billionaires, if Mark Zuckerberg takes a fancy to you. That's the IT equivalent of winning the lottery, but there's a form of success that's far rarer.
 
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    Shop.org Blog

  • Shop.org Think Tank: Retail CEOs must cultivate more “digital” talent

    Fiona Swerdlow, Head of Research, Shop.org
    22 Apr 2014 | 5:45 am
    Over the past 18 months, Shop.org has thought a lot about organizational structure – particularly, the “digital effect” on retailers and how they are evolving to build a less silo-ed team around a multichannel retail model. Achieving this transformation touches several operational aspects. But the most fundamental element to organizational change is, of course, the people. Download the article. In its “Open Letter to Retail CEOs,” the Shop.org Think Tank stresses that ever-rising...Read the whole entry... »
  • True life: I’m a software engineer in retail

    Margaret Case Little, Senior Director, NRF
    16 Apr 2014 | 2:12 pm
    It’s not common knowledge, but the retail industry employs more engineers than Silicon Valley. While this stat might shock those outside of the industry, key e-commerce players like Gilt, Zappos and Indochino have been building up their tech talent for years. The technology department is one of the largest at Indochino with more than a dozen full-time engineers. These engineers are responsible for developing the e-commerce platform, building the mobile apps that power the in-store experience,...Read the whole entry... »
  • Five digital positions on retailers’ “must hire” list

    Artemis Berry, Vice President, Digital Retail, Shop.org
    9 Apr 2014 | 7:39 am
    The retail industry has added more than 200,000 jobs over the past year, but – despite the popular image of the industry – 44 percent of retail employees do not work in a sales position. So, what are those jobs, you ask? Here are the five in-demand digital positions available in retail (and on the NRF job board), along with a breakdown of what “the job” and “the hire” both have to offer: 1. Engineers (mobile, front end, software, and systems developers) The job is the engine of a...Read the whole entry... »
  • Online shopping expectations for Easter 2014

    Fiona Swerdlow, Head of Research, Shop.org
    9 Apr 2014 | 7:38 am
    With a tough winter loosening its grip, spring has never felt so good – and Easter shoppers are ready to celebrate. According to NRF’s Easter consumer survey conducted by Prosper Insights & Analytics, 19 percent of consumers anticipate making some portion of their Easter purchases online, roughly in line with 21 percent who said so last year. One in four of these online Easter shoppers expect to spend more this year than last, while 63 percent anticipate spending about the same as last...Read the whole entry... »
  • The state of mobile shopping

    Fiona Swerdlow, Head of Research, Shop.org
    1 Apr 2014 | 6:02 am
    We’ve heard all kinds of metaphors to refer to “mobile” – everything from “glue” and “electricity” to “connective tissue.” Whichever works for you, the point is that in just a few years, mobile devices have become a fixture in our lives. The latest Shop.org Snapshot showcases data from Prosper Insights and Analytics that underscores just how important mobile devices are for shopping. Just how pervasive is mobile shopping? Goldman Sachs projects that U.S. retail sales...Read the whole entry... »
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    Shopify Blog - Company

  • Make, Manufacture, Wholesale or Dropship: The Pros and Cons of Each Model

    Richard Lazazzera
    23 Apr 2014 | 7:29 am
    Coming up with a product idea is just the beginning of a long but exciting road to building your business. The next step is to figure out how you’re going to acquire the products you want to sell. There are several options when it comes to acquiring your new products, and each option has its advantages, disadvantages, as well as unique challenges. The four most common methods of acquiring your products and inventory are: Make Manufacture Wholesale Dropship It’s important to understand each of these methods in order to make the right choice for your business. There are pros and cons to…
  • 100,000 Stores Now Use Shopify

    Tobias Lütke
    22 Apr 2014 | 5:14 am
    Today we crossed a major milestone: 100,000 businesses now use Shopify to power their stores. The first Shopify store was actually my own. Almost a decade ago, I wanted to sell snowboards online. The options for shopping carts were either extremely expensive, or painfully complicated. Eventually this frustration was channeled into creating Shopify. We set out on a mission: to make ecommerce easier and more affordable, so that anyone could start their own online store. Shopify is now home to businesses from over 150 countries around the world. We host small mom-and-pop shops, big brands like…
  • How to Use Polyvore to Drive Traffic and Sales for Your Online Store

    Mark Macdonald
    21 Apr 2014 | 5:56 am
    If you thought you had all your social commerce bases covered, you might be in for a surprise. Launched in 2007, Polyvore has gradually emerged as one of the most effective social platforms for ecommerce sites to drive high-value traffic and sales from. Focusing on fashion and home décor, the community powered social network allows you to create collections and collages called “sets”. These sets can be made up of products from online stores around the web – including your own. Products can be mixed and matched using Polyvore's visual set creation tool to create elaborate or simple…
  • The Anatomy of a $122.5 Million Venture-Funded Ecommerce Website

    Mark Macdonald
    17 Apr 2014 | 7:33 am
    How do you get more sales and repeat customers for your ecommerce business? That’s the number one question most online store owners want answered. Most of the time, it comes down to making small improvements and optimizations to your site over time. But where do you start?  To give you some ideas and inspiration, we decided to take a look at Harry's, a 12-month old ecommerce business powered by $122.5M in venture capital funding. Harry's sells razors and grooming products for men and was founded by Jeffrey Raider and Andy Katz-Mayfield. Raider was one of the cofounders behind Warby…
  • The 16-Step Guide to Evaluating the Viability of Any Product Idea

    Richard Lazazzera
    16 Apr 2014 | 7:17 am
    When it comes to building a highly profitable ecommerce business, choosing the right product is without a doubt the most important piece of the puzzle. A critical first step in making sure you’ve picked a winner is evaluating the market demand, existing competition and viability of the product itself. Get this step wrong and you run the risk of wasting your time and energy, or worse, sinking a bunch of money into inventory you can’t move. Get it right and you set yourself up for sales and success. To help you determine if you’ve got a viable and profitable product idea on your hands,…
 
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    Get Elastic Ecommerce Blog

  • When a Winning Tablet Design Flops on Desktop

    Linda Bustos
    23 Apr 2014 | 1:04 am
    Do tablet users behave (and convert) similarly to desktop users?Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a fantastic resource of A/B tests).Winning tablet designDesktop versionThe tablet design pinched revenue per visitor by 2.6% (at 94.89% confidence).So what?While this doesn’t seem like a huge difference — the team expected tablet to win.The point is, site design should be optimized for different device contexts.“More often than not, testing…
  • 5 Places to Hide Easter Eggs in Ecommerce Marketing

    Linda Bustos
    21 Apr 2014 | 1:04 am
    Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers.For the last 2 years, we’ve run Easter features on Easter eggs in ecommerce marketing: How Easter Eggs Can Beef Up Your Marketing and Ecommerce Easter Eggs 2.0.This year we break down 5 places you might hide an Easter egg in your ecommerce site or marketing. There’s only 2 rules – the eggs must be hidden, and should be surprising and delightful to find.Home pagesZapposWho doesn’t love cats? Alright, there’s a strong contingent…but…
  • Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

    Lisa Walker
    16 Apr 2014 | 1:04 am
    A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage and potentially radically shift your business model into something you may not even have conceived of yet.Peeking into the crystal ball was Tamara Gaffney, Adobe’s chief Digital Index prognosticator, and Ray Wang, principal analyst and founder of Constellation Research, who hosted an enlightening session on Adobe’s latest insights and what…
  • Beyond Push Notifications: What Can Beacons Do For Retail?

    Linda Bustos
    14 Apr 2014 | 1:04 am
    The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts.What else can beacons offer in-store? Based on the research in Forrester Research, Inc.’s March 2014 report The Emergence of Beacons in Retail Get Elastic believes there are 5 reasons retailers should look into the technology.Customers as beaconsBeacons can facilitate person-to-person communication, which can be helpful for paging sales associates from within an app, rather than wandering around (like Uber for…
  • Profile of A Chief Marketing Officer [Infographic]

    Linda Bustos
    11 Apr 2014 | 1:03 am
    This week’s infographic comes from CMO.com and breaks down the details of the average Chief Marketing Officer in the United States.
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    Practical Ecommerce » Articles

  • How to Identify Dubious Credit Card Processing Fees, Part 2

    phil hinke
    23 Apr 2014 | 6:37 am
    Editor’s Note: This is “Part 2″ of a three-part series. “Part 1″ we published last month. The purpose of this series is to identify dubious fees that are commonly charged by certain credit card providers. Keep in mind, there is a lack of enforced standards ...
  • 3 Things to Know About WooCommerce

    Armando Roggio
    23 Apr 2014 | 2:00 am
    WooCommerce is a popular WordPress plugin, designed to transform WordPress into a capable ecommerce platform. The plugin has many superb features and capabilities, but there are also at least three things online sellers should know before opening a WooCommerce-powered store. These three concerns can impact a ...
  • Lessons Learned: Buddhist Search Inspires Lotus Sculpture

    Elizabeth Ball
    22 Apr 2014 | 10:45 am
    In the novel Siddhartha, author Hermann Hesse describes the spiritual journey of a man who meets Gautama Buddha in ancient India. Six years after reading Siddhartha in seventh grade, Greenwich, Conn.-born Kyle Tortora went on a similar search for meaning, fully supported by his devout Catholic ...
  • Pinterest: Dos and Don’ts for Ecommerce Merchants

    Stacey Herbert
    22 Apr 2014 | 2:00 am
    Do you want to use Pinterest as a marketing channel for your ecommerce business? This article will give you the essential dos and don’ts for the best chance of success. Pinterest Dos for Ecommerce Merchants Optimize your images for Pinterest. Pinterest is driven primarily by imagery, so ...
  • The New Google Shopping: What Merchants Need to Know

    matthewumbro
    21 Apr 2014 | 6:33 am
    Last October, Google AdWords released Shopping campaigns, a new format and the next iteration of Product Listing Ad management. In early April, AdWords announced that all merchants will need to migrate to the new format by late August 2014. Merchants should begin migrating soon as ...
 
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    Practical Ecommerce » Columns

  • Recap of selling an ecommerce business

    Manny Shah
    17 Apr 2014 | 6:45 am
    Every time I sell an ecommerce business, I write an internal summary with highlights of that deal. This includes statistics like: Asking price vs. selling price; Terms offered vs. terms negotiated between buyer and seller; Challenges faced selling the business; Number of offers received; Time between the listing date and ...
  • Growing an ecommerce company starts with ‘why’

    david sasson
    4 Apr 2014 | 11:15 am
    Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that we feel truly good about. I don’t even mean a knock-your-socks-off “I would love to ...
  • Are you really improving your site with this recommendation?

    Richard Stubbings
    3 Apr 2014 | 6:51 am
    Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions, you have to realize that it may not work for you. The bottom line for ...
  • The real costs of starting a web store

    Jordan Lindberg
    30 Mar 2014 | 1:40 pm
    “Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison Although there are many ways to get an ecommerce store off the ground, one of the most common solutions is to use one of the many popular ...
  • Anatomy of an online scam

    elizabeth ball
    26 Mar 2014 | 7:28 am
    Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online scams. 1. The Scammers Seem Legitimate Online scams typically involve products or services that help you save money, time, effort, or raise ...
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    Comparison Shopping Engine Strategies

  • Check out the 2014 Spring Release

    Delisa Reavis
    16 Apr 2014 | 10:43 am
    It's Spring Release time! Learn all about the new ChannelAdvisor product features that help retailers become smarter about e-commerce at our sister blog, eBay Strategies, and sign up for the webinar taking place on May 1!
  • Countdown to Catalyst Americas: Google, eBay, Amazon and more

    Delisa Reavis
    2 Mar 2014 | 8:54 am
    Catalyst Americas is right around the corner, and we've got all the big names and players in e-commerce coming.  Check out sister blogs for details about some of the upcoming Catalyst highlights:  Don’t miss Google! http://ow.ly/u9m0T eBay Takes the Stage http://ow.ly/u9qzL Amazon Questions Answered http://ow.ly/u9oHt  Catalyst Americas is almost sold out, but there’s still time to sign up.  Check out the 10 Reasons Not to Miss Catalyst, and see the full agenda and register for Catalyst Americas 2014 today.
  • New Search Marketing Blog: Google PLAs Coming Out On Top….

    Delisa Reavis
    5 Dec 2013 | 1:24 pm
    Don't miss the new blog over on Search Marketing about Google Product Listing Ads coming out on top in search results!  Read all about it here and find out what it means for retailers. 
  • The Feed Doctor Blanks Out

    Delisa Reavis
    5 Nov 2013 | 8:56 am
    The Feed Doctor at Halloween, "Breaking Blank" People are frequently asking me to explain the difference between the two functions IFBLANK and ISBLANK. It’s confusing for several reasons. Obviously, the names are nearly identical. Also, the most common use for ISBLANK is inside an IF function! Here’s how I explain ISBLANK and IFBLANK – plus some tips on keeping them straight. IFBLANK Let’s start with IFBLANK. This function takes in two to eight inputs, and outputs the first one that isn’t blank. This is useful if you want to output an attribute that’s populated in most of your…
  • 5 Consumer Behaviors Changing Online Marketing

    Delisa Reavis
    15 Oct 2013 | 7:19 am
    5 Consumer Behaviors Changing Online Marketing and What Retailers Can Do to React Lets go back in time—circa 2000—and imagine you needed a new camera.  Using the internet as a research tool, your search probably started with “camera.”  From there you navigated to review sites, phoned friends and visited stores.  Once you decided on that snappy Canon advertised by a longhaired Andre Agassi, you visited a comparison shopping site to find the best price.  Sound familiar? Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase…
 
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    BIA/Kelsey - Local Media Watch

  • Microsoft’s Jorgensen: ‘We Are Building Our Muscles’ in Card Linked Space

    Peter Krasilovsky
    23 Apr 2014 | 3:07 pm
    Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are significant opportunities to connect the online world with the offline world, closing the loop for online advertising and loyalty. There is “broad experimentation with integrated consumer and merchant experiences,” said Jorgensen. “The CPA based ad…
  • ‘The Impact of Big Data on SMB Marketing’: Briefing Excerpt

    Peter Krasilovsky
    23 Apr 2014 | 10:18 am
    The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP of Marketing Darren Waddell. If properly applied, it lends itself to market segmentation and more focused leads – something that is critical for sales and marketing organizations as they contend with an unwieldy list of leads. It is part of a move towards…
  • eBay Gets Into Wanted Ads Via Rewarder

    Peter Krasilovsky
    22 Apr 2014 | 1:44 pm
    image: Crowdsourcing.org eBay generally focuses on helping things get sold. But it has never had a “wanted” section. Now it has tipped its toes into “wanted” via a new partnership between eBay Classifieds and Rewarder. Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by Granite Ventures. It has recently been written up by my colleague Mike Boland. The network now has 750,000 experts, who “have a passion for helping people , but don’t want to do it for free,” says…
  • Urgent.ly Raises Seed Round to Transform Roadside Assistance

    Jed Williams
    22 Apr 2014 | 6:21 am
      Last week, Northern Virginia-based Urgent.ly closed its seed round to accelerate the model it’s building to improve roadside assistance for both customers and service providers. The company offers an HTML5 mobile app to connect both sides of the marketplace quickly and efficiently at the critical moment of need (i.e. when a driver needs a tow or a flat tired fixed). So why is the model compelling? Aside from aspiring to modernize a space that often still operates with pencil and paper, and not always with full transparency for customers, Urgent.ly is connecting two foundational…
  • Streetwise Media: Native Ads Go Hand in Hand with Local B2B Content

    Peter Krasilovsky
    21 Apr 2014 | 1:27 pm
    Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites such as Localbusiness.com ran through millions of dollars in an effort to quickly launch and dominate the space. New players have come out in recent years with business models incorporating native advertising — content-oriented advertising that contextually fits with other content. One of them is Advance Publications’ Streetwise Media. Initially launched as an…
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    Retail, in the eyes of the everyday customer

  • Interesting— Pay with Two Debit/Credit Cards

    betterretail
    21 Apr 2014 | 2:37 am
    Apple.com presents an interesting option on their payment page (red arrow in screenshot below)— When “Pay with two debit/credit cards” is clicked an additional payment option appears where you can split payment between two credit/debit cards— Does this add friction or solve a problem?
  • Quick View. Is It Really Needed?

    betterretail
    14 Apr 2014 | 2:39 am
    It’s very very common for ecommerce stores to show a Quick View option when you mouse over items on subcategory pages— When Quick View is clicked a lightbox like this appears … … allowing the shopper to buy directly without having to go to product page.  I can totally see how this makes sense for a heavy repeat buyer who wants to just quickly complete the purchase.  But that’s a very small minority of visitors.  Why I hate Quick View— product images on category pages are shrunk down, and Quick View takes up a fair amount of image screen real-estate.  Thus, it’s highly…
  • Great Email Marketing Subject Line

    betterretail
    7 Apr 2014 | 2:08 am
      Add a personal annual calendar reminder for April 1st so you too can send an email like this to your list on April 2nd (assuming sending occasional sales emails is part of your email marketing strategy).
  • Social Sharing

    betterretail
    31 Mar 2014 | 2:52 am
    On lostgolfballs.com when you get to cart page they have a clever design element that shows a partial 5% off coupon code— On click we see this popup— The idea is pretty simple, shoppers who are incentivized by the discount can access it by letting their Twitter or Facebook friends know about the order. Idea described above is a plug and play widget by addshoppers.com, so you can implement it on your site too.
  • A Request

    betterretail
    24 Mar 2014 | 2:25 am
    Please don’t force browsers to show a warning message that could freak shoppers when they land on your site.  I saw this when I visited halfpricedrapes.com from my desktop computer— Without even seeing actual opt-in rates for this pop-up I can bet it’s less than 15%.  And the 15% that do allow halfpricedrapes.com to know their location probably click it by mistake.  If you’re going to try a strategy like this please either A/B test it or annotate date of change in Google Analytics and measure bounce rate metrics for first week.  If you see a 10% spike in bounce rate it’s…
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    ColderICE: Ecommerce News, Hints, Tips & Tricks

  • 8 Staggering Statistics from Google AdWords Innovations

    John Lawson
    23 Apr 2014 | 10:12 pm
    Yesterday Google made an AdWords announcement outlining AdWords innovations including new tools for Google Advertisers and updates to existing programs. The video announcement, which was streamed live can be viewed here. Google’s AdWords updates involved enhancements to apps, offline tracking and a… > Read More The post 8 Staggering Statistics from Google AdWords Innovations appeared [...]
  • 10 Cosas que debes saber del Social Commerce en Marketing Colectivo (Programa 27)

    John Lawson
    23 Apr 2014 | 9:56 pm
    Inscribete al Programa en vivo Cada Sabado http://citecolombia.com/mkc Siguenos en Facebook: http://www.facebook.com/marketingcolectivo Twitter: http://www.twitter.com/mkcolectivo Google… Video Rating: 5 / 5 Follow us: @trollyapp | facebook.com/trollyapp Trolly is a smart Social Commerce solution that’ll help Online Retailers increase Brand Awareness, drive Custo…
  • TOP 5 REASONS YOUR ECOMMERCE STORE SUCKS

    John Lawson
    23 Apr 2014 | 9:13 pm
    http://www.shopify.com/?ref=breezyville – Great Place to build a high quality website www.jasonbracht.com.
  • Social Ecommerce script to start a BUY-SELL marketplace …

    John Lawson
    23 Apr 2014 | 9:12 pm
    Start your BUY-SELL marketplace with this incredible Social commerce script. With tons of innovation and features , this is the best marketplace script you can find to power your Social commerce site ! Own this NOW For just …
  • Mexican B2C ecommerce sales to boom in 2014 – report …

    John Lawson
    23 Apr 2014 | 9:12 pm
    Business-to-consumer (B2C) ecommerce sales in Mexico will rise by 20% to reach USD 11.43 billion in 2014, according to a report issued by eMarketer. Additionally, by 2017, the local market is expected to register the …
 
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    eBusiness Strategy

  • Usage-Based Insurance Onboarding: It's All In The Packaging

    Ellen Carney
    23 Apr 2014 | 12:36 pm
    Alright, I admit it. I'm not necessarily the most loyal insurance customer. I like mixing things up to test out different experiences, which means that if you're my insurance company, I'm going to talk about you in my job...a lot. Back in 2012 when I was writing the US Secure Auto Insurance Site Rankings report, I changed my car insurance to Progressive (so underwhelmed was I by their predecessor, I can't remember the name of the insurer, just that I got from my agent). And I not only changed to Progressive, I also switched from a traditional auto policy to the company's…
  • The Age Of The Customer Drives North American Insurers To Take Five Customer Actions In 2014

    Ellen Carney
    23 Apr 2014 | 8:52 am
    Once upon a time, insurers sat in the power seat when it came to their interactions with policyholders. The insurers understood the magic behind how insurance was sold, how premiums were calculated, and how claims were adjudicated. Those days are gone. In the Age Of The Customer, consumers are changing the rules and who wield the power. Thanks to all things digital, consumers have shifted from being passive sideliners and are willing -- and able -- to play more active and demanding roles across the insurance business. That means that digital must now be a core underpinning of an insurer's…
  • European Insurers Wake Up To Digital Disruption

    Oliwia Berdak
    23 Apr 2014 | 1:22 am
    Calculating and avoiding risk is at the core of insurance. So what are we to make of the fact that insurance executives top our list of professionals who think that the digital disruption of their industry is imminent?[i] We should take it seriously, seeing it as admirable clairvoyance rather than blind fear. Unlike many other industries, at least insurers know the risks they're facing. But will they act upon this vision? They might have no other choice. Digital disruption has arrived in insurance. In our new report on trends in European digital insurance, we show that years of slow growth,…
  • Facebook Announces Nearby Friends Feature

    Julie Ask
    17 Apr 2014 | 10:01 am
    Facebook today announced a new optional feature- the ability to see which friends, or friends within a created group, are nearby. The social network is smartly looking to better serve its members who have made the mobile mind shift, expecting to get what they want in their immediate context and moment of need. In this case - knowing when a friend is nearby. Prviacy will be a concern with this feature, but users are protected by opt-in's and by only mentioning how close someone is, not their specific location. Connecting directly in person requires a number of steps including messaging and…
  • Navigating the New Digital Landscape

    Martin Gill
    16 Apr 2014 | 8:39 am
    I'm writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket online with Expedia. I used the Trainline app to check the most up to date timetable info just before I left the office. Digital is enhancing my journey. Making it easier. Every single one of my fellow travelers, with the exception of the sleeping Hipster opposite me, has immersed themselves in their own digital worlds. They tap the screens of smartphones. They watch movies on their tablets. They type…
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    Solid Cactus, Inc

  • (Re)Introducing Scratch & Save for Your eCommerce Store!

    Scott Sanfilippo
    15 Apr 2014 | 10:30 am
    A few years ago we introduced an eCommerce store feature that I really got excited about. When our lead developer came to me with the idea for a virtual scratch-off coupon for the item page, I knew right away this was going to be something that store owners would want to have on their site for special sales and promotions. We built a prototype and selected about a dozen store owners to be part of a beta test to gauge coupon usage, customer comments, feedback on usability, etc. We made some tweaks and released “Scratch & Save” which quickly skyrocketed to be one of our top selling…
  • Get Me Likes Gets an Upgrade!

    Scott Sanfilippo
    27 Mar 2014 | 9:18 am
    It wasn’t that long ago we released our Facebook fan building feature, Get Me Likes, for Yahoo! Store, Monster Commerce and 1ShoppingCart. Since then, eCommerce store owners have been using it to increase their fans, capture sales and build a community of loyal followers. We’ve received valuable feedback since the first release and have incorporated many of what our users have asked for in the latest version, 1.1, including: Multiple Placement Options: Version 1.0 only allowed Get Me Likes to be displayed along the left center side of the screen. Version 1.1 now allows for these…
  • Ask The Experts: Internet Marketing Roundtable March 26, 2014

    Scott Sanfilippo
    11 Mar 2014 | 2:47 pm
    One question that I’m asked time and time again is “What changed the most since you first started selling online in 1994?” For the most part the technology used to transact online is the same, web design has evolved over the years but nothing has changed dramatically, but marketing is the component that changes constantly and keeps us all on our toes. Over the past two years we have seen dramatic changes in the way search engines treat content; some good, some bad. Social media has surfaced as a channel that eCommerce store owners must embrace and use to its full potential. And…
  • Introducing Mega Top Nav for Yahoo! Store

    Scott Sanfilippo
    27 Feb 2014 | 9:51 am
    A wise man once said, “a good website begins with good navigation.” You can have a stunning design and all the latest bells-and-whistles, but if your navigation is complex, cumbersome and doesn’t allow your customer to find the information or product they need quickly, your site won’t convert. When a customer visits your website, they expect good navigation that gets them to what they’re looking for in the least amount of clicks. The last thing a shopper wants to do is waste time clicking all over the place trying to find the item they’re looking for. Over the…
  • Learn Best Practices and Techniques to Improve Your SEO In February’s Free Webinar

    Scott Sanfilippo
    11 Feb 2014 | 5:00 am
    It’s that time again, time for Webinar Wednesday! This month Duane Forrester, Senior Product Manager of Bing’s Webmaster Program, will be speaking on a topic that impacts every website owner – search engine optimization. In his “SEO 101” presentation, Duane will discuss best practices and techniques designed to improve a website’s visibility in the organic listings. Search engine optimization is an ever changing subject and what worked well for sites yesterday, may no longer be recommended tomorrow. Thinking back on my early days in eCommerce, giant fonts, hidden text,…
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    The Bigcommerce Blog

  • Growing Mini Messages: Bethenny’s 6 tips for small business success

    Kevin Klausman
    23 Apr 2014 | 10:31 am
    You may know Bethenny Frankel from reality TV shows like The Real Housewives of New York City, but her biggest financial success has been founding Skinnygirl Cocktails. After selling the company for an estimated $100 million in 2011, the entrepreneur started her own talk show. A regular segment on the show, Bethenny In Your Business, gives mompreneurs the advice and tools they need to take their business to the next level. Bethenny recently helped Stacey Tibbitts transform her creative product into a successful small business. The mother of three started Love-N-Notes in 2011 as a way to…
  • 7 reasons why your blog needs a well-defined audience

    Pratik Dholakiya
    21 Apr 2014 | 3:40 pm
    One of the truisms that floats around the internet marketing landscape is the idea that in order to be successful, you need to choose a “unique topic.” But, it turns out, this isn’t always true. In fact, as often as not, it can actually work against you. What you really need to do is define who your audience is. And audiences care about more than subjects. They care about problems and values. In fact, those speak more to who somebody is than the subjects they are interested in. Let’s talk about why you need to define who your audience is, and why you need to do it now.
  • E-Commerce Roundup: Lowering bounce rates, converting with chat, bootstrapping and more

    Kirsten Knipp
    18 Apr 2014 | 12:51 pm
    Happy Friday! Ready to catch up on your e-commerce and marketing reading for the week? Here are five new posts that you shouldn’t miss.  Unbounce featured a case study from ViralSweep on how one store drove $15,000 in conversions with one giveaway. Use this post as a checklist for how to run your next sweepstakes or giveaway the right way. Is it time to rebrand your social accounts? Learn how Moz rebranded their social media last year to plan and execute a seamless transition. Quicksprout has a new infographic on how to decrease your bounce rate. In addition to sharing industry…
  • 17 marketing blogs every small business owner should read

    Anna James
    16 Apr 2014 | 6:07 pm
    Marketing is one of the most important yet least understood topics required to turn a small business into a big business. There are many different channels you can use to grow your reach, both free and paid, but a great marketing plan starts with a strategy and understanding your options. To help, we’ve compiled a list of great marketing blogs every small business owner should read. You can use an app like Feedly to subscribe to these blogs and really start to boost your marketing knowledge. Whether you have a big budget or not, investing time to understand the right way to market your…
  • How your personality could be holding back your business – understanding DISC

    Rob Green
    15 Apr 2014 | 9:36 pm
    When it comes to running a small business, it’s important to understand topics like finance, marketing, product development, culture, hiring, leadership, etc. But something equally as important is understanding your personality profile and how it can help (or hinder) the growth of your business. Getting to know your own personality is a great way to understand how you can build a supporting cast to help you be even better at the things you need to focus on to drive growth in your business. And one of the best ways to understand your own personality is with a DISC assessment. DISC stands for…
 
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    3dcart's Ecommerce Blog

  • 3dcart Version 6.2 Search Engine Optimization Features

    Bryan Falla
    23 Apr 2014 | 5:00 am
    We want  to see you succeed as an online business because, the way we see it, your success means our success. That’s why we make sure you have the latest in SEO capabilities available in your online store. Our SEO tools turn complex optimization functionalities into user-friendly, easy-to-use options. Today, we’re happy to announce 3dcart Version 6.2, our latest, [...]
  • Responsive Design – What Is It?

    Joe Palko
    22 Apr 2014 | 4:00 am
    Picture this: A potential customer types in your URL in his iPad and is greeted by a jumbled layout of images and text boxes with missing buttons to click on. Do you think he’ll likely stick around to further explore your online store? It’s more probable that he’ll look for another store that appears more [...]
  • 3 Important Steps to Grow Your Online Business Globally

    Joe Palko
    21 Apr 2014 | 8:37 am
    These days, because of the growing world of eCommerce and the mounting popularity of social media across nations, it seems a lot easier to grow your business globally than ever. But of course, you shouldn’t just rush into things. It may technically be simple if done online, but are you really ready to go global? [...]
  • Making Your E-Commerce Products Google-Friendly

    Bryan Falla
    18 Apr 2014 | 5:00 am
    We don’t have to tell you what Google means to online merchants, but here’s a quick summary: Google performs 100 billion searches per month, many of which are related to ecommerce topics. It takes Google search bots mere microseconds to decide what product pages they will lay out for searchers. Google crawls 20 billion websites per [...]
  • Why Proper Item Categorization Matters…

    Joe Palko
    17 Apr 2014 | 4:29 am
    Bryan Falla from 3dcart’s Marketing Team explains why it is impossible to overstate the importance of proper categorization in e-commerce. You may have the greatest widget on the market today, but if customers search your site they can’t find widgets in a way that makes sense to them, or if they run a Google search [...]
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    The Official LexiConn Blog

  • ShopSite Shipping With ShipStation

    Rich A.
    22 Apr 2014 | 7:29 am
    Tweet Your store is online, you’re taking orders, but is shipping them taking too long?  We have a time-saver for you: Dashboard Showing Orders To Ship LexiConn has recently released a module to integrate your ShopSite store with ShipStation, a hosted order management system which can print all your shipping labels and even notify your customers of their tracking numbers. Printing a Priority Mail Shipping Label The combination of ShopSite and ShipStation is seamless and allows you to easily print your shipping labels using a variety of carriers.  It can even print your packing slips…
  • Heartbleed – All LexiConn Servers Patched

    Robert Mangiafico
    9 Apr 2014 | 7:45 am
    Tweet  If you haven’t already seen or heard about Heartbleed, the large vulnerability that affected over half a million trusted websites, here is a synopsis, the status of our servers being patched, and my take on why the sky is NOT falling due to this issue. LexiConn is Safe Once this vulnerability was announced, we had all of our affected servers patched within a few hours. Note that the large majority of our servers were not vulnerable to this attack, as they run versions of the OpenSSL software that did not have the bug in them. What is Heartbleed? Heartbleed is a bug in the very…
  • ShopSite Tip: Order Notification Blocking May Affect You!

    Matt Grimm
    9 Apr 2014 | 6:10 am
    Tweet If your store is currently configured to send order notifications with the customer as the ‘From’ address (default setting), you may soon stop receiving these notifications.  This will apply to any merchant currently forwarding order notifications to GMail, Yahoo and other 3rd party mail servers. This is true even if your store email address is at your domain.  Any action that would in turn forward that email off the server, would result in the message being marked as spam or rejected entirely. Order notification settings can be verified under Commerce > Order System…
  • Five Hidden Pitfalls Of Remotely Hosted Shopping Carts

    Robert Mangiafico
    2 Apr 2014 | 6:06 am
    Tweet There are two broad types of ecommerce solutions: 1. Software that is installed in a hosting account (like ShopSite or Magento) -or- 2. Software as a service [SaaS] (no installation or ownership of files like Volusion, Shopify, BigCommerce, etc…) (Remotely hosted shopping cart) Although the idea of not having to install or maintain any software may sound appealing, there are five drawbacks that you will want to consider… 1. Hidden Fees At a quick glance, a remotely hosted solution may seem like a great deal. Some have low monthly fees. Others offer a ton of features at no…
  • ShopSite Tip – Coupon Code Pop-Up

    Rich A.
    25 Mar 2014 | 6:10 am
    Tweet JavaScript can be used for a variety of features on the Shopping Cart page in ShopSite, such as this tip for showing the amount left to purchase to receive free shipping, and today we’re going to look at a very simple piece of code which will pop-up an alert to the customer with a coupon code. Add This Coupon Code! ShopSite has a large list of javascript variables which are available on the Shopping Cart for custom scripts, and we’ll use the “ss_subtotal” variable for this code. <!-- Coupon Code After Cart Minimum --> <script language="javascript"…
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    Practical Ecommerce » Columns

  • Recap of selling an ecommerce business

    Manny Shah
    17 Apr 2014 | 6:45 am
    Every time I sell an ecommerce business, I write an internal summary with highlights of that deal. This includes statistics like: Asking price vs. selling price; Terms offered vs. terms negotiated between buyer and seller; Challenges faced selling the business; Number of offers received; Time between the listing date and ...
  • Growing an ecommerce company starts with ‘why’

    david sasson
    4 Apr 2014 | 11:15 am
    Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that we feel truly good about. I don’t even mean a knock-your-socks-off “I would love to ...
  • Are you really improving your site with this recommendation?

    Richard Stubbings
    3 Apr 2014 | 6:51 am
    Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions, you have to realize that it may not work for you. The bottom line for ...
  • The real costs of starting a web store

    Jordan Lindberg
    30 Mar 2014 | 1:40 pm
    “Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison Although there are many ways to get an ecommerce store off the ground, one of the most common solutions is to use one of the many popular ...
  • Anatomy of an online scam

    elizabeth ball
    26 Mar 2014 | 7:28 am
    Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online scams. 1. The Scammers Seem Legitimate Online scams typically involve products or services that help you save money, time, effort, or raise ...
 
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    TrialPay Blog

  • What’s Happening: The Lifespan of a Freemium Gamer

    Katie
    11 Apr 2014 | 11:46 am
    When creating a new mobile game, developers need to capture their audience’s attention – and quick. In its latest report, Swrve followed 10 million mobile users for 90 days to analyze their gaming habits. Swrve found that 66 percent of users stop playing freemium games after just 24 hours, and 19 percent will play the game only once. Even if a player does continue to play beyond the first day, by the end of the first week, only 16.4 percent of gamers remained, and the retention rate by the 30th day was 5.5 percent. This means that developers need to create games that not only…
  • Setting the record straight on Reward Install Campaigns

    Guest Author
    8 Apr 2014 | 1:37 pm
    This article was written by Brendan Gluck, Senior Manager of Business Development, Games, here at TrialPay.  You can find the original article on PocketGamer.biz. There is no shortage of advice on how to build a great game. However, with millions of apps vying for attention, all of that hard work will go to waste if no one sees it in the app stores. Therefore, effective user acquisition strategies are a critical part of your app’s success. Developers typically need to use a myriad of methods to acquire users. If effectively targeted, paid acquisition through networks like AdMob,…
  • TrialPay Europe gets a new office in Berlin!

    Olga Larina
    7 Apr 2014 | 1:31 pm
    The team celebrates not just the office move, but a great two years in Berlin! Two years ago, TrialPay opened an office in Berlin.  The move was strategic in establishing a base closer to our European partners, and in continuing our global growth and influence. As we grow our employee base in Europe, it was time to find a new office.  In March, the team packed up and moved all the way…across the street.  Make no mistake, though, it was a big move, and after all the boxes were unpacked, we held an office warming party complete with special cocktails including Offer on the Beach and…
  • What’s Happening: App Domination

    Katie
    4 Apr 2014 | 11:40 am
    In a blog post this week, Flurry confirmed that the apps have come to dominate the US mobile consumer’s time. While time spent on a mobile device increased by four minutes to two hours and 42 minutes per day, time spent on the the mobile web continued to decline. At 68 percent (or two hours and 19 minutes) apps dominated mobile consumers’ time. Mobile games continued to be the main driver, with 32 percent of time spent on gaming apps. Social and messaging apps, however, increased their share by four percent to 28 percent. Productivity apps also saw their shares double to four…
  • Digging Deeper with TrialPay: Where Advertising and Payments Meet (Interview from PaymentWeek)

    Amy
    31 Mar 2014 | 11:50 am
    Our co-founder and CEO, Alex Rampell, sat down with Andrew Barnes of PaymentWeek to discuss the evolution of TrialPay from a transactional advertising startup, to pioneering the way consumers pay, and connecting online to offline world. Full Article can be found on PaymentWeek Andrew Barnes’ “Digging Deeper” series is based in Silicon Valley and focuses on startups and key innovators and how they are disrupting digital payments and commerce.  TrialPay, a VC funded Silicon Valley success story, is in the business of transactional advertising by putting offers around payments. With tens…
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    Demac Media » Shop Talk – eCommerce Blog

  • Making Magento Responsive Using Foundation: Part 2

    Kyle
    23 Apr 2014 | 11:05 am
    Our approach to making Magento responsive began with the intention of building a custom responsive Magento website. We ended up building an internal front-end framework built on top of Foundation that leverages SCSS. This provide our team a base responsive theme and one code base for easy upgrading, and rapid development. Part 1 of our two part series outlines a lot of the thoughts and methodologies around selecting and using Foundation to make Magento responsive. Part 2 outlines our thoughts and methodologies around choosing and implementing Foundation to make Magento responsive. 2.1 –…
  • Infographic: How Important is Customer Service For Online Shoppers?

    Nicole M. Forten
    23 Apr 2014 | 4:30 am
    eCommerce businesses are quickly learning that online customer service is vital to the success of their business. According to this week’s Infographic, customers who leave your site with an unhappy shopping experience are two times more likely to share their bad experiences. Plus it can cost merchants up to 7 times more to acquire new customers than it is to retain existing ones. Customer service can quickly dictate how well your eCommerce business performs. Learn more about consumer expectations in the online marketplace. Source: Invesp Consulting Tweet This! 83% of online shoppers…
  • Canadian eCommerce Benchmark Report – Q1 2014

    Nicole M. Forten
    22 Apr 2014 | 5:30 am
    After a stellar performance during Q4 2013, we are excited to share with you our most recent update for Magento and Shopify merchant data, to help give a snap shot on how the Canadian eCommerce industry is doing, this time for Q1 2014! As of Q3 2013, our Quarterly Canadian eCommerce Benchmark Report series reports will now be split into two sections and feature both Magento and Shopify data. We love to provide insight on our growing industry, and to be able to show different parts of the eCommerce spectrum. Shopify is a fantastic eCommerce platform not only for small merchants but also for…
  • Mini Tutorial: Magento Pages and Body Classes Part II

    Valentina
    21 Apr 2014 | 5:45 am
    In Part 1 of a Mini Tutorial on Magento Pages and Body Classes I gave you a list of all Magento pages and their body classes but I also mentioned that sometimes you need to add some extra custom classes. Here I will show you four different ways to add your own through PHP in the template files, XML in the layout files, and through the options in the admin panel. PHP in template files and CSS Let’s say you want a custom design for your level 1 category pages (or parent categories) but you want the design to be different once the customer clicks on any of the filters. One way to make these…
  • This Week in eCommerce: April 14 – 18

    Nicole M. Forten
    18 Apr 2014 | 5:30 am
    Continuing with our Weekly Wrap Up series, we bring you a compilation of articles and news from the world of eCommerce. The Gap Inc attempts to narrow the distance between traditional brick-and-mortar retail and eCommerce with its inside store pickup strategy, 90% of retail commerce remains in physical stores prompting Etsy to announce it’s plans of acting as a wholesale platform for its online retailers, and lastly, increasing rental prices for retail spaces are forcing retailers to shut its doors on some of its physical spaces however pop-up shops are increasingly becoming a popular…
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    Fortune3 Blog

  • Does Your E-Commerce Site Have These 5 Essential Features?

    Dan
    22 Apr 2014 | 6:03 am
    Your e-commerce website can succeed without these features, but we wouldn’t recommend trying to function without them.  In fact, you could cause great harm to your customer, resulting in them never coming back. What are some of the essential features you should have?  Check them out below: 1.  Multiple Layers of Security The Heartbleed exploit has been around for more than two years – and it just came to the general public’s attention now!  Who knows what else could be floating around out there that no one knows about? So, it makes sense to have as tight of security as…
  • 2 Lucrative E-Commerce Niches (And How They Were Found)

    Dan
    17 Apr 2014 | 9:18 am
    It’s a nightmare to compete based on price, or to get most of your business from Amazon (the fees kill your profits).  For small and startup e-commerce businesses, success lies in finding a profitable niche. If you compete on a product that’s already established in the market and being sold, it’s difficult to turn a profit.  Another larger, older company is most likely offering benefits and guarantees like free shipping that you cannot compete with. You’ll end up working long hours for low wages, and you’ll wonder why you ever wanted to run an e-commerce store…
  • 4 Huge Mistakes New E-Commerce Site Owners Make

    Dan
    15 Apr 2014 | 2:49 pm
    So, you’re ready to take the exciting plunge into the world of becoming an e-commerce entrepreneur.  As you do that, we want to make sure it goes as smoothly as possible for you. You’re going to hit some bumps along the way, no doubt.  But, by following these tips, you’ll hit fewer of them and they won’t be as big when you do encounter them. Here are some big mistakes newbies make: 1.  No Comprehensive Marketing Plan You can build content, but people won’t just come to your website because it’s there.  You have to promote it too.  There’s a…
  • 4 Techniques to Skyrocket Your Sales from PPC Ads

    Dan
    10 Apr 2014 | 11:52 am
    Yes, all PPC ads are not created equal.  In fact, writing PPC ads is something you should take just as seriously as writing an infomercial.  It is its own science. But, let’s say you don’t have a ton of experience writing ads that convert well.  That’s cool – this guide will give you a few quick tips that will get you going on the right track from the start. Here are the big things to watch: 1.  What’s your value proposition?  This is what differentiates you in the market from all other businesses who offer the same products.  It takes a ton of research to…
  • How to Gauge Demand for Your Products Before Selling Them

    Dan
    8 Apr 2014 | 9:33 am
    Is that product going to sell, or won’t it?  Wouldn’t it be nice to know beforehand what would really happen? You can never predict the future, but you can at least estimate what could happen before trying. Here are some ways to at least get a ballpark idea of whether or not your product will sell before listing it on your website: 1.  Google Trends Simply go to http://www.google.com/trends/ and search on the product names you’d like to sell.  You won’t know where the line on the graph is going to go next, but at least you’ll get an idea if demand right now…
 
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    Ecommerce News | Up to Date News & Tips About Ecommerce

  • Data Integration Tools: Making the Process Painless

    Guest Author
    31 Mar 2014 | 3:30 am
    When setting up a new online eCommerce store, it can be easy to forget some of the most important features that contribute to a successful business, like data integration tools. In addition to the store’s web design, inventory management, and eCommerce system, it’s important to remember data integration and picking a provider that can help ... The post Data Integration Tools: Making the Process Painless appeared first on ZippyCart.com.
  • Why Ecommerce Social Media Marketing Has Come of Age

    Guest Author
    24 Mar 2014 | 2:45 am
    Every online marketer knows how important social media is for digital marketing. With Penguin, Panda and other Google penalties, there is not sure-shot way of driving traffic to your website using old-fashioned SEO. On the other hand, social media sites like Facebook, Twitter, Instagram and Pinterest are emerging as awesome platforms for driving valuable traffic ... The post Why Ecommerce Social Media Marketing Has Come of Age appeared first on ZippyCart.com.
  • The Best Online Store Ideas for 2014

    Susan D.
    19 Mar 2014 | 12:47 am
      Online businesses are witnessing a boom and more and more buyers are developing the habit of shopping online.  Mobile commerce has added a lot to the 2014 boom and there is no end in site! Thankfully, there are several reputable e-commerce software companies and shopping cart solutions that can help you adapt your business ... The post The Best Online Store Ideas for 2014 appeared first on ZippyCart.com.
  • How to Build Online Brand Awareness in 2014

    Susan D.
    12 Mar 2014 | 11:07 am
    Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small online business or medium sized eCommerce company, you should gear up and take those initiatives that will help you establish your own online brand awareness. But do you really know what ... The post How to Build Online Brand Awareness in 2014 appeared first on ZippyCart.com.
  • 7 Easy Ways to Ensure Customer Loyalty

    ZippyCart Content Team
    9 Feb 2014 | 12:10 am
    Customer loyalty is one of the keys to success for both brick and mortar stores and online businesses.  Regardless of the type of products or services you sell, you’ll always need more customers. You’re right if you’re trying to pull in tons of new customers to your business through a wide range of tactics or ... The post 7 Easy Ways to Ensure Customer Loyalty appeared first on ZippyCart.com.
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    FastPivot.com

  • What did Google AdWords announce on April 22?

    Chip
    22 Apr 2014 | 4:11 pm
    Google had a few announcements to make about Adwords on April 22nd, 2014. Let's dive in and see what they said and how it affects you.
  • 5 Reasons To Choose Shopify

    Nigel
    22 Apr 2014 | 12:21 pm
    There are certainly more than 5 reasons to choose Shopify for your next (first?) ecommerce platform, not least of which is because the company was founded by Canadians who love ecommerce and hockey. But there are recommended word count limits for blog posts so I polled the FastPivot team and identified 5 areas where Shopify absolutely ...Read More
  • 4Radon.com Site Redesign: Using Content To Drive Online Sales

    Nigel
    18 Apr 2014 | 1:05 pm
    While using content to drive online product sales is not new to the world of ecommerce, too few retailers do it. Which is the wrong decision – particularly for sites catering to niches. Educational content is often the best way to acquire traffic, then convince people that 1. they have a problem, and 2. you ...Read More
  • Tracking Blog Performance in Google Analytics

    Chip
    14 Apr 2014 | 9:03 am
    The new custom dimension feature in Google Analytics lets you easily track server-side values that can be pushed into G.A. for advanced tracking.
  • How to Do an Ecommerce Site Audit: Technologies

    Nigel
    9 Apr 2014 | 1:58 pm
    In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings.  Here is part three, something that may surprise you. It’s a list of the many ...Read More
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    CPC Strategy - Your Comparison Shopping Management Solution

  • 8 Staggering Statistics from Google AdWords Innovations

    Mary Weinstein
    23 Apr 2014 | 5:19 am
    Yesterday Google made an AdWords announcement outlining AdWords innovations including new tools for Google Advertisers and updates to existing programs. The video announcement, which was streamed live can be viewed here. Google’s AdWords updates involved enhancements to apps, offline tracking and a... > Read MoreThe post 8 Staggering Statistics from Google AdWords Innovations appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Cut Through the Google Jargon: AdWords Innovations Key Points

    Mary Weinstein
    23 Apr 2014 | 4:23 am
    Google announced several AdWords updates, features and tools yesterday through a live streamed announcement. Despite a significant amount of hype, Google’s AdWords announcement didn’t blow marketers away as expected. However, Google did announce some new tools which will definitive help marketers improve their... > Read MoreThe post Cut Through the Google Jargon: AdWords Innovations Key Points appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Google’s Step Inside AdWords Update Feature & Tool Overview

    Mary Weinstein
    22 Apr 2014 | 3:59 pm
    20,000 people tuned in to listen to Google’s live stream this morning which highlighting AdWords updates and tools (watch the video here). Google’s announcement was structured around three pillars of advertising, each which highlighted new tools or upcoming updates. Below is a summary... > Read MoreThe post Google’s Step Inside AdWords Update Feature & Tool Overview appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • The Best Reactions From Google’s Big AdWords Announcement

    Jon Gregoire
    22 Apr 2014 | 11:38 am
    This morning, Google’s unveiling of many new AdWords features had the international Paid Search community buzzing with mixed reactions. #StepInsideAdWords was probably the first time I’ve seen a PPC related subject that was trending so much, it actually attracted bot spammers to... > Read MoreThe post The Best Reactions From Google’s Big AdWords Announcement appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • 10 Google AdWords Announcement Predictions We Hope Come True

    Mary Weinstein
    22 Apr 2014 | 5:15 am
    Google is hosting a livestream today on the  AdWords blog hyping a big announcement that they plan to make around AdWords  at 9am. While Google hasn’t made it clear what AdWords changes are coming, it does note that “we will announce 10+ new AdWords... > Read MoreThe post 10 Google AdWords Announcement Predictions We Hope Come True appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
 
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    SeeWhy

  • Real Time Remarketing Defined

    Rosa Hu
    4 Apr 2014 | 6:00 am
    The ever-evolving landscape of technologies and terminology ecommerce marketers are tasked with navigating is utterly dizzying.  It’s tough for a vendor delivering distinct functionality and dozens of integrations to help trim the chaos. So, here is a level set about what we do and why. SeeWhy “rapidly improves conversion rates across channels by automatically triggering the right marketing message on the right channel at the right time.” There’s a clear need for the technology and the ROI it yields. MarketingSherpa asked online businesses in 2013 what types of automated emails they…
  • STUDY: Showrooming Realities – An Opportunity, Not Threat

    Charles Nicholls
    25 Mar 2014 | 6:00 am
    Showrooming (when consumers check online prices when in store) used to be considered a potential threat for retailers, but new research shows that showroomers are almost twice as likely to purchase in store than from an online competitor. How many mobile purchases are actually taking place while consumers are in stores? Who is showrooming? When? What are they doing?  And, how can retailers capitalize on the behavior? The SeeWhy Conversion Academy surveyed more than 60,000 U.S. consumers about online and mobile shopping behaviors. We’ve published findings from the study in two Digital…
  • How (Fast & Focused) Retargeted Advertising Wins Gold

    Rosa Hu
    12 Feb 2014 | 6:00 am
    We’re all familiar with the common remarketing tactic where retargeted brand ads follow you around the web.  Some of us will actually add an item to a shopping cart and show clear intent to purchase, but within half a day, three quarters of us will have lost interest, never returning or buying. Abandon rates don’t need to be so dismal. The marketers striving for Gold in conversion seek out a deeper understanding of each buyer’s behavior, measure how well the ads work, AND add speed to the mix – realizing upwards of 9x better conversion. Winning requires speed. You need to reach these…
  • Email drives almost two thirds of mobile conversions

    seewhy
    14 Jan 2014 | 2:22 am
    Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46% over the last 6 months. This growth can be attributed to widespread adoption of smartphones and tablets, ‘always on’ shopping, and changing consumer behavior. One element that is often overlooked in understanding mobile conversions is the traffic source. Analysis by the SeeWhy Conversion Academy team of more than 150m web events in December shows that a staggering 62% of smartphone conversions came from an email. By contrast, 21% followed…
  • IRCE 2013 Recap: Size Matters!

    Rosa Hu
    24 Jun 2013 | 8:11 am
    Total attendance reached a record high of close to 9,600 people, making it the world’s largest e-commerce event. And, SeeWhy was front and center making a BIG splash as the market leader in Shopping Cart Recovery. SeeWhy Size Matters? Note the look of surprise coming from our very own CEO, Scott Silk! SeeWhy’s Founder and Chief Strategy Officer, Charles Nicholls, unveiled SeeWhy Browse Manager, the first solution that triggers personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior. Learn more about Browse Manager. We ran a live Twitter photo…
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    Custom Ecommerce Blog by Ydeveloper

  • Bitcoin: All That You Need To Know

    11 Apr 2014 | 11:39 pm
    After hearing Bitcoin's name time and again, if you are wondering what on the earth is Bitcoin, continue to read.Started in 2009 right after financial crisis, Bitcoin is best known as digital currency. It's a peer-to-peer payment system, which doesn't require middle men or banks to facilitate the transaction. This minimizes transaction costs for the parties involved. When you pay or get paid in Bitcoin, the transaction will be recorded on the ledger and then confirmed by the computers after its complex verification process. Meaning, there are no parties tracking your Bitcoin transactions.To…
  • Top 10 Mistakes to Avoid While Developing Yahoo! Store

    13 Mar 2014 | 6:07 am
    Yahoo! Store is the best marketing vehicle to connect with the online audience. In fact, you can be in touch with your customers 24x7. Nonetheless, there are mistakes to be avoided while building a feature-rich Yahoo online store; mistakes that can really put your site’s existence in danger. Here Ydeveloper presents top 10 mistakes, which you should definitely avoid, if you are really keen on making your mark in the area of Yahoo Store design and development.        Yahoo Merchant Solution is one of the best channel of selling attracts traffic in greater number…
  • 10 Secret Tips for eCommerce Website Growth to Keep Eye On

    24 Feb 2014 | 5:05 am
    I want to draw your attention towards creating a best eCommerce website. I will not go deep into the registration process of domain, hosting and so on. But, I can certainly point out few best tips for building a custom eCommerce website from scratch. Moreover, these tips help you in finding the best custom eCommerce platform as well.Here are the tips, hope you are excited to see all these eCommerce tips...1. Set your business plan:As with any business, you need to know what to sell and whom to sell. This will define how to present your products.On the internet there is another great advantage…
  • The Ultimate Ways to Win Trust of your Online Shop Customers

    24 Jan 2014 | 1:56 am
    One of the key factors to successfully sell on the Internet, is trust. To surge this significant facet is an important step towards growing sales. But how do I cope to win as an online shop, the self-confidence of potential customers, and thus produce more sales?Above all, start-up eCommerce website face the difficulty to win the confidence of prospective buyers. In a new online store, no experience of pleasing customers are available that could make a purchasing decision easier.Customers trust customers:Look at the store. If it is designed with the features that allows customers to add their…
  • How to boost Sales with eCommerce Integration during Christmas

    11 Dec 2013 | 4:42 am
    Are you running an eCommerce site, but have been struggling for some time to streamline different processes? Then look no further, Ydeveloper provides different types of eCommerce integration services specially to boost sales in your store during Christmas that are sure to simplify and organize your eCommerce site. It is said that the efficiency of an eCommerce shop depends on the effectiveness of eCommerce features integration. If the eCommerce integration has been thoughtfully planned and executed, the online businesses would run like well-oiled machines. Ydeveloper will help you…
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    The Ecommerce Authority

  • 4 Spring Shipping Tips to Boost Your Ecommerce Sales

    Guest author
    23 Apr 2014 | 9:30 am
    Who knew spring and shipping go so well together? Check out this post from our partner, ShipStation, to get four easy tips for improving your shipping this season. Are you looking for easy ways to increase your spring sales? A recent survey of online shoppers conducted by comScore and UPS shows that by changing your shipping process, businesses can help increase sales and encourage customers to buy again.   1. Provide shipping information early in the ordering process When asked “what information or options are most important to you when going through an online checkout process,” 53%…
  • Design Webinar Follow-up: “10 Design Rules You Can Break”

    Volusion
    22 Apr 2014 | 9:30 am
    You’ve got questions; we’ve got answers. Read on for solutions to your design questions with this blow-by-blow follow up to our latest design webinar. We want to thank everyone who tuned in to our design webinar last week, titled “10 Design Rules You Can Break.” We had a terrific turnout, and received a really positive response. If you missed it, don’t worry! You can download the slides here, or watch the recording here. You asked Wes and Camri so many questions, and though we didn’t have time to answer all of them on air, we wanted to take some time and provide in-depth answers…
  • The Art of Using Animation in Your Store Design

    Volusion
    17 Apr 2014 | 9:30 am
    Knowing when to use animated effects in your store’s web design is more art than science. Read on to see the five contexts in which animations improve your website’s overall user experience. User experience is an important consideration for keeping customers engaged on your website and with user experience comes the subject of web animation and transition effects. The modern browser allows us to bring the web to life using HTML, CSS, and JavaScript. At a certain point, however, these features can be excessive. Have you ever seen those PowerPoint presentations that seemed to have…
  • 3 Product Categories That Sell Better on Mobile than on Desktops

    Gracelyn Tan
    16 Apr 2014 | 9:30 am
    Mobile commerce may be growing even faster than we thought. Check out this article to see the three kinds of products that actually sell better on mobile than on desktops. To say the ecommerce industry is doing really well right now is an understatement. It’s almost single-handedly driving all retail growth in the US. And although March Madness has just ended, mobile madness is just beginning. In fact, mobile commerce is growing so quickly that certain products are actually selling better on mobile than on desktops. What are these mobile-friendly products? Books, music and video games.
  • The Basics of Protecting Yourself from Malicious Websites

    Volusion
    15 Apr 2014 | 9:30 am
    With the rise of malicious websites, online security should be at the forefront of everyone’s mind. Check out this post to see some tools that can help keep you safe. As the Heartbleed bug proved last week, the internet isn’t always as safe as we’d like to think it is. With security holes, malicious websites and malware around, even careful users can end up in dangerous online straits. Last year, the number of malware-serving websites increased by 600 percent. Researchers estimate that about 85% of all websites flagged as malicious are otherwise legitimate sites that have…
 
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    Miva Merchant Ecommerce Blog

  • How To Create a Super-Strong Password

    jtolman@mivamerchant.com
    23 Apr 2014 | 12:00 pm
    By now, we are sure you have heard of the Heartbleed Security Bug.  It is estimated that two-thirds of active websites were affected.  Yet, only 6% of Americans have actually changed all of their passwords.  77% of Americans have not even checked to see if they were affected by Heartbleed. The bug called Heartbleed was discovered last week by researchers in Finland and at Google and could put tens of millions of consumers’ passwords and usernames at risk of hacking. If your password is the only thing standing between hackers online and all of your sensitive information,…
  • Miva Merchant Presents New MivaCon Regional Series

    jtolman@mivamerchant.com
    23 Apr 2014 | 5:00 am
    Miva Merchant has unveiled its new MivaCon Regional Series on helping online business owners reach the pinnacle of ecommerce success. On the heels of its fourteenth annual conference in San Diego, Miva has announced the new regional series to energize and empower ecommerce storeowners and web developers with proven strategies in online business. In the ever-evolving ecommerce universe, there’s no time like the present to gain fresh ideas, set goals, and retool with the latest technologies. MivaCon Regional Series will feature content-rich, actionable information, as well as opportunities to…
  • 8 Common Ecommerce Mistakes Small Businesses Make

    jtolman@mivamerchant.com
    22 Apr 2014 | 5:00 am
    With so many ecommerce websites available, online customers have high expectations when shopping online.  These days, customers want to be able to find the products they want easily and buy those products in just a few quick steps. Many business owners are aware of the importance of usability and try to maintain their websites themselves. In fact, one third of online business owners choose to maintain their websites themselves.  Unfortunately, many critical factors of customer retention and conversion can be missed in the website maintenance process. It is crucial to have a website…
  • Made with Miva: The Mountie Shop

    jtolman@mivamerchant.com
    16 Apr 2014 | 3:18 am
    In 2007, The Mountie Shop was created by the RCMP Foundation in an effort to support and enhance their existing initiatives. Net proceeds from the purchase of sales from The Mountie Shop go toward supporting community organizations who partner with local Royal Canadian Mounted Police (RCMP) members to implement programs aimed at investing in Canada’s youth at risk. With a handful of fully operational brick and mortar stores, the time came in September 2009 to offer The Mountie Shop online as TheMountieShop.ca. Since then, http://www.themountieshop.ca has seen several transformations but…
  • “Heartbleed” OpenSSL Security Bug and How It Impacts Your Miva Merchant Store

    jtolman@mivamerchant.com
    10 Apr 2014 | 4:21 pm
    Earlier this week a critical security bug was discovered in Open SSL which is the foundational layer encrypting about three quarters of web traffic across the internet. This bug allows an attacker to read in data stored in memory which could include sensitive data such as passwords or credit card data and the keys used to encrypt and decrypt secure communications. How Does This Impact Your Miva Store? All Miva servers were immediately updated within minutes of the patch being released by the Operating System vendors. If you are hosted with Miva, this vulnerability has already been fixed. If…
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    Building Keystones

  • E-commerce Eye Candy – Marketing Automation [Infographic]

    Elan Sherbill
    20 Apr 2014 | 10:01 pm
    Marketing and Sales Departments Traditionally, a marketing team makes an organization’s product or service appealing to potential customers while the sales team convinces those potential customers (leads) to become actual ones. Over the course of many years of researching best practices for companies that sell their products online, I consistently encounter people wondering not only […]The post E-commerce Eye Candy – Marketing Automation [Infographic] appeared first on Building Keystones.
  • 7 Ways to Reel Back Lost Customers

    Lisa Campbell - Guest Post
    16 Apr 2014 | 9:17 pm
    Every business has lost customers to competitors or disinterest. In fact, a 2013 study has shown that small businesses lose up to 40 percent of customers each year. And while you may think that there are more fish in the business sea, statistics show otherwise. Because while wooing new fish into your revenue nets, you’re […]The post 7 Ways to Reel Back Lost Customers appeared first on Building Keystones.
  • Business Without Borders: Selling Software Online to European Customers [E-book]

    Elan Sherbill
    14 Apr 2014 | 5:00 am
    When you type the term “international expansion” into your preferred search engine you will discover an important business strategy for brick-and-mortar and e-commerce businesses alike. From Buffalo Wild Wings to Netflix, companies are looking to increase their revenues by entering into new sales territories. The challenge is not just crossing imaginary lines on a map. […]The post Business Without Borders: Selling Software Online to European Customers [E-book] appeared first on Building Keystones.
  • 10 E-commerce Related LinkedIn Groups You Should Join

    Elan Sherbill
    9 Apr 2014 | 11:20 am
    LinkedIn is great for promoting brands using a company page or finding the right job candidates for open positions. But those are not the only benefits of using LinkedIn. Even as a blogger, only a fraction of the time I spend on LinkedIn is used to directly promote my content. More often than not, when […]The post 10 E-commerce Related LinkedIn Groups You Should Join appeared first on Building Keystones.
  • E-commerce Eye Candy – 21 Elements of International Marketing [Interactive Guide]

    Elan Sherbill
    7 Apr 2014 | 7:55 am
    This week’s e-commerce eye candy shifts from our normal practice of highlighting engaging infographics found on various sites across the web to an interactive guide filled with highly beneficial information on how to improve your online store’s international capabilities. This guide comes to us from TranslateMedia who offer localization services to companies looking to expand […]The post E-commerce Eye Candy – 21 Elements of International Marketing [Interactive Guide] appeared first on Building Keystones.
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    Peripheral-Visions

  • Brother HL 4070 Toner Cartridges

    Tmartin
    23 Apr 2014 | 10:24 pm
    The Brother HL-4070CDW is a colour laser printer and is ideal for small offices or workgroups. This fast, compact printer is perfect for businesses that need to print high-impact colour documents and presentations at an affordable cost. It prints at an impressive speed of 21ppm (colour & mono). It uses Colour Laser technology and Brother [...]
  • Brother HL 4040 toner cartridges

    Tmartin
    23 Apr 2014 | 10:03 pm
    Brother HL 4040CN is a color laser printer and is ideal for small offices or workgroups. This fast, compact printer is perfect for businesses that need to print high-impact color documents, brochures and presentations at an affordable cost. It prints at an impressive speed of 21ppm(color & mono). It uses Color Laser technology and Brother [...]
  • Brother HL 4040 toner cartridges

    Tmartin
    23 Apr 2014 | 9:59 pm
    Brother HL 4040CN is a color laser printer and is ideal for small offices or workgroups. This fast, compact printer is perfect for businesses that need to print high-impact color documents, brochures and presentations at an affordable cost. It prints at an impressive speed of 21ppm(color & mono). It uses Color Laser technology and Brother [...]
  • HP Color LaserJet M451 Toner Cartridges

    Tmartin
    2 Apr 2014 | 3:10 am
    HP LaserJet M451 is a color laser printer and is ideal for your home or office use. This fast, compact printer is perfect for businesses that need to print high-impact documents at an affordable cost. It prints at an impressive speed of 21ppm(color & mono). It uses laser print technology and HP Color LaserJet M451 [...]
  • HP Color LaserJet M177 Toner Cartridges

    Tmartin
    2 Apr 2014 | 2:07 am
    HP Color LaserJet M177fw is a multi-function laser printer that can print, scan, fax and copy. This fast, compact printer is perfect for small workgroups that need to produce high impact documents and marketing materials at an affordable cost. It prints at an impressive speed of 17ppm(mono) and 4ppm(color). It uses ImageREt technology and HP [...]
 
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    Pamela Hazelton

  • US Airways NSFW Tweet: Don’t Miss the Real Lesson

    Pamela
    18 Apr 2014 | 10:14 am
    US Airways hasn’t fired the employee who tweeted a pornographic picture from the airline’s official Twitter account, calling the act an “honest mistake”. On Tuesday, US Airways spokesperson Matt Miller told Mashable that the accidental post was made after the picture had been tweeted to the US Airways account. The picture, referred to as NSFW (Not Safe for Work) featured a woman pleasuring herself with a model airplane. Miller said when the employee tried to flag the image as inappropriate, he mistakenly included it in a tweet to a customer.  ”It was an honest…
  • And Still, Paying for Fake Reviews is Popular

    Pamela
    17 Apr 2014 | 1:46 pm
    Perusing the peopleperhour.com site (where I do post some of my own services), I ran across some “hourlies” that seem to be generating some decent, albeit, easy cash for such users. A quick search brought up dozens of listings for writing reviews on Yelp, Google and other sites. Take a look: Despite potentially serious damage to a business, services like Yelp reviews are common. What’s the big deal? Last October I wrote about how New York State fined 19 companies a total of $350,000 for fake reviews, under Operation Clean Turf. One might argue that paying for these services…
  • Did the Heartbleed Bug Finally Open Your Eyes?

    Pamela
    16 Apr 2014 | 2:11 pm
    The Heartbleed bug is the most serious internet bug uncovered to date. It’s so serious that experts are now expecting the web to slow to a crawl over the next weeks while companies scramble to fix thousands upon thousands of web sites. In fact, the process could take a year. This bug leaves so much data at risk, and has gained so many headlines, that even the little guys are scared. And it’s about time. Security should be a top priority for any company, especially those doing business online. Yet, I can’t tell you how many times a day (not a week or a month) I find huge…
  • YouTube: To Monetize or Not

    Pamela
    15 Apr 2014 | 10:58 am
    I’m seeing a horrible trend on YouTube these days. Too many business accounts are opting to “monetize” their videos. The quest to make a few bucks could actually be bad for business. YouTube’s platform allows qualified accounts to make money off their original content by allowing advertisers to pay for placement of their own video advertisement before the requested video is viewed. While there are some key players out there making an actual living off YouTube’s ad program, the bulk of creators make next to nothing. Yet, some business owners see any amount of…
  • Allow Customers to DM You on Twitter to Potentially Avoid Damaging Tweets

    Pamela
    15 Oct 2013 | 12:10 pm
    By default, in order to send a direct message (DM) on Twitter, the tweeter must be following you. It’s a handy setting that helps cut down on “silent” spam. But businesses—especially online store owners—should consider checking the option to allow anyone to send you a private tweet. While you may open up the account to some additional, unwarranted private messages, allowing visitors and customers to contact you privately can help avoid damaging tweets. People who want to advise you of issues outside the public eye, especially if they’re savvy on social networks,…
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    Aaron Shapiro

  • What Disney World’s MagicBands can teach us about the convergence of mobile, data, and more

    Aaron Shapiro
    17 Apr 2014 | 9:01 am
    Aaron Shapiro is the CEO of the digital agency Huge. Pity the parent trying to do Disney World on the cheap these days. Last summer, Disney introduced MagicBands into the theme park experience. For starters, the RFID-enabled wristbands function as tickets, and as “FastPasses” to cut long lines and hotel room keys. But they also store personal information and preferences — meaning that Elsa from Frozen can approach a little girl knowing she is her favorite character and greet her by name. If it’s the girl’s birthday, she’ll know. The nearby gift shop attendant can steer the…
  • Is this the end of apps?

    Aaron Shapiro
    10 Jan 2014 | 7:01 am
    It’s easy to be wrong about the future, but I suspect we’re beginning to see the end of apps. In fact, Steve Jobs – one of the most accurate prognosticators ever – didn’t plan for an app-centric world when the first iPhone launched. Like so many of his visions (remember the Newton?), it was a decade too early. Apps were great then because they ran fast, even with slow connections, and could use features like the camera or GPS. Users downloaded them, meaning they worked to some extent even without an Internet connection. Developers could make money. It was win-win. A lot has changed;…
  • Emerging Business Models Become The Norm

    Aaron Shapiro
    9 Jan 2014 | 6:47 am
    This is a tale of two companies. One lets you watch things, and the other lets you see things. Both are uniquely positioned—and successful—because they came up with new, unique business models that acknowledge the commoditization of selling things today, whether it be online or in the physical world. And, both companies launched in recent years during a time of great opportunity and enormous risk. Everything analog was soon becoming digital, inviting disruption (and new business models).  But the risks were, and still remain, just as great because of Amazon, Google and Facebook: Amazon…
  • The Next Big Thing in Digital: Voice Recognition

    Aaron Shapiro
    17 Sep 2013 | 1:59 pm
    Apple's Siri just improved with iOS 7. Android's voice command tech is also getting better. And here comes Google Glass. Talk to us: Are you prepared for how this will change your business and how your customers interact with you? While much of the hype coming out of last week's Apple announcement has centered around the fingerprint recognition technology built into the new iPhone 5S, one of the most important developments is the continued improvement of Siri in iOS 7. When Siri launched two years ago, Apple ran ads featuring John Malkovich going about his day with Siri acting as his trusted…
  • Are You and Your Company Ready for the Voice-Recognition Revolution?

    Aaron Shapiro
    16 Sep 2013 | 2:09 pm
    Apple’s Siri just improved with IOS 7. Android’s Voice Command tech is also getting better. And here comes Google Glass. Talk to us: are you prepared for how this will change your business and how your customers interact with you? While much of the hype coming out of last week’s Apple announcement has centered around the fingerprint recognition technology built into the new iPhone 5S, one of the most important developments is the continued improvement of Siri in iOS 7. When Siri launched two years ago, Apple ran ads featuring John Malkovich going about his day with…
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    ecommerce.shopatron.com

  • Winning the Omni-Channel Pricing War: Shopatron Tackles MAP vs. MSRP

    srosenstock
    22 Apr 2014 | 10:51 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: By enabling MAP, customers can trust that the price they see on your website is competitive. Without that trust, consumers are more likely to keep looking – which could cost you the sale, chasing your prospects into the proverbial arms of a competitor. Tags: MAPMSRPomni-channel commercemanufacturer eCommercecategory: Online MarketingWant to heat up your weekly sales meeting? Bring up the subject of MAP versus MSRP and watch the sparks fly. For manufacturers, pricing strategy is as prickly as brand messaging…
  • It’s Time to Get Bikini-Ready for the Holiday Shopping Season

    pdelazzer
    21 Apr 2014 | 1:03 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Leading brands are already revving up their eCommerce engines to outpace the competition for back-to-school and holiday shoppers. Here's why. Tags: back-to-schoolback to schooleCommerceholiday salesconsumerIt’s not even Memorial Day, yet marketers are already advising us to ditch the donuts and start toning up and peeling down for summer swimsuit season. But smart brands are working out and shaping up for fall and winter. Here’s why. Today’s shoppers research and buy products early. According to…
  • Thule Tackles Omni-Channel with In-Store Pickup

    pdelazzer
    17 Apr 2014 | 8:55 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: By partnering with Shopatron, Thule has expanded their sales both online and for their retailers, while simultaneously leveraging omni-channel fulfillment to delight their customers. Learn more about Thule's omni-channel success. Tags: omni-channelin-store pickuporder managementeCommercefulfillmentThule is arguably the world’s most recognized manufacturer of automobile racks and carriers, selling its products online and in stores in over 80 countries. But this success did not come overnight.
  • Snickelfritz Toys Fulfills Orders and Childhood Dreams

    pdelazzer
    14 Apr 2014 | 11:17 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Snickelfritz Toys joined the Shopatron family to increase sales through our retail fulfillment network. In honor of their great performance, we were proud to name them our Fulfiller of the Month. Tags: fulfillmenteCommerceomni-channelorder managementfulfillment partnerFamily owned and operated since 1991, Snickelfritz Toys started its storied life as Bookids, a children’s bookstore in Lake County, Illinois, selling educational imprints and related toys. As time wore on, Bookids began selling more toys and less…
  • Armadillo Enterprises Amps up eCommerce

    pdelazzer
    11 Apr 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Armadillo, manufacturer of flight and tour cases for musicians, is cranking up the volume on their business strategy with Shopatron's solution for manufacturers. Tags: eCommercein store pickuporder managementomni-channelchannel conflictElliott Rubonson always marched to his own beat. A passionate music enthusiast with a strong entrepreneurial bent (he’s also one heck of a bass player), the far-thinking CEO started Armadillo back in 1994, manufacturing flight and tour cases for musicians. But Elliott had…
 
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    ecommerce.shopatron.com

  • Winning the Omni-Channel Pricing War: Shopatron Tackles MAP vs. MSRP

    srosenstock
    22 Apr 2014 | 10:51 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: By enabling MAP, customers can trust that the price they see on your website is competitive. Without that trust, consumers are more likely to keep looking – which could cost you the sale, chasing your prospects into the proverbial arms of a competitor. Tags: MAPMSRPomni-channel commercemanufacturer eCommercecategory: Online MarketingWant to heat up your weekly sales meeting? Bring up the subject of MAP versus MSRP and watch the sparks fly. For manufacturers, pricing strategy is as prickly as brand messaging…
  • It’s Time to Get Bikini-Ready for the Holiday Shopping Season

    pdelazzer
    21 Apr 2014 | 1:03 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Leading brands are already revving up their eCommerce engines to outpace the competition for back-to-school and holiday shoppers. Here's why. Tags: back-to-schoolback to schooleCommerceholiday salesconsumerIt’s not even Memorial Day, yet marketers are already advising us to ditch the donuts and start toning up and peeling down for summer swimsuit season. But smart brands are working out and shaping up for fall and winter. Here’s why. Today’s shoppers research and buy products early. According to…
  • Thule Tackles Omni-Channel with In-Store Pickup

    pdelazzer
    17 Apr 2014 | 8:55 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: By partnering with Shopatron, Thule has expanded their sales both online and for their retailers, while simultaneously leveraging omni-channel fulfillment to delight their customers. Learn more about Thule's omni-channel success. Tags: omni-channelin-store pickuporder managementeCommercefulfillmentThule is arguably the world’s most recognized manufacturer of automobile racks and carriers, selling its products online and in stores in over 80 countries. But this success did not come overnight.
  • Snickelfritz Toys Fulfills Orders and Childhood Dreams

    pdelazzer
    14 Apr 2014 | 11:17 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Snickelfritz Toys joined the Shopatron family to increase sales through our retail fulfillment network. In honor of their great performance, we were proud to name them our Fulfiller of the Month. Tags: fulfillmenteCommerceomni-channelorder managementfulfillment partnerFamily owned and operated since 1991, Snickelfritz Toys started its storied life as Bookids, a children’s bookstore in Lake County, Illinois, selling educational imprints and related toys. As time wore on, Bookids began selling more toys and less…
  • Armadillo Enterprises Amps up eCommerce

    pdelazzer
    11 Apr 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Armadillo, manufacturer of flight and tour cases for musicians, is cranking up the volume on their business strategy with Shopatron's solution for manufacturers. Tags: eCommercein store pickuporder managementomni-channelchannel conflictElliott Rubonson always marched to his own beat. A passionate music enthusiast with a strong entrepreneurial bent (he’s also one heck of a bass player), the far-thinking CEO started Armadillo back in 1994, manufacturing flight and tour cases for musicians. But Elliott had…
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    SalesWarp Blog

  • NEW FEATURE: Product Location Manager added to SalesWarp Enterprise Inventory Management

    Ali Walton
    23 Apr 2014 | 12:50 pm
    To meet the needs of our client GearHead.com, we recently developed a new inventory management feature for SalesWarp ENTERPRISE that assigns a precise location to each product. GearHead, one of the largest online retailers of OEM and aftermarket parts for ATVs, motorcycles, snowmobiles and dirt bikes, manages a product catalog of over 1.5 million SKUs. They needed a system that would identify a product’s location to a specific warehouse, building, room, type, row and shelf. SalesWarp’s new Product Location Manager assigns a location barcode to a product, with up to a five levels of…
  • Vineyard Vines: In-store Inventory to Fulfill Online Orders

    Ali Walton
    16 Apr 2014 | 8:33 am
    Our Marketing Development Manager, Janna, recently placed an online order with the clothing and accessory retailer Vineyard Vines. When her order arrived via shipment, a personal note was included in the packaging: As you can see, the ordered item was out of stock in the Vineyard Vines fulfillment warehouse, however it was available at a nearby retail location. This is a great example of a retailer leveraging one sales channel to support another. Cross-channel inventory management is an important part of multichannel retail today. Forrester reports that 71% of consumers expect to view…
  • Retailer Q&A’s will reveal unique perspective on retail operations

    Janna
    21 Feb 2014 | 8:10 am
    Yesterday, we published our first Q&A with Merchandising and Production Manager, Jill Kerr from luxury jewelry retailer, Kendra Scott. SalesWarp will be conducting interviews with a variety of retailers on a variety of topics depending on the person’s role at the retail company. Most of these retailers will be selling on a number of sales channels, either eCommerce, offline retail locations, wholesale, or all three! Q&A’s will reveal a unique perspective on the real-life operations of the retailer, as well as the pain points that are encountered when managing multiple…
  • eCommerce Software Flexibility (Part Two): Inventory Management

    Janna
    12 Feb 2014 | 11:29 am
    In part one of the eCommerce Software Flexibility blog series, I talked about how flexible order management software can help online retailers improve order management and their eCommerce operations. Flexible eCommerce software gives online retailers the ability to configure automated tasks to perform tasks that meet their specific business operational needs. When an online retailer is managing inventory stocked at multiple warehouses and selling that inventory on multiple online stores, a standard system may not be able to handle the different scenarios a multichannel retailer…
  • eCommerce Software Flexibility (Part One): Order Management

    Janna
    31 Jan 2014 | 6:12 am
    Flexibility is one of the most sought after benefits when an online retailer is looking for eCommerce software to fit their business. Conforming ones business to a standard, cookie cutter structure can be detrimental to competitive advantage and how a business is able to deliver service expected by its customers. Flexibility can be provided in a number of ways depending on what eCommerce software online retailers need. eCommerce software can offer flexibility with order management – how an order is processed and fulfilled, product management – how product data can be manipulated…
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    The Ecommerce Authority

  • 4 Spring Shipping Tips to Boost Your Ecommerce Sales

    Guest author
    23 Apr 2014 | 9:30 am
    Who knew spring and shipping go so well together? Check out this post from our partner, ShipStation, to get four easy tips for improving your shipping this season. Are you looking for easy ways to increase your spring sales? A recent survey of online shoppers conducted by comScore and UPS shows that by changing your shipping process, businesses can help increase sales and encourage customers to buy again.   1. Provide shipping information early in the ordering process When asked “what information or options are most important to you when going through an online checkout process,” 53%…
  • Design Webinar Follow-up: “10 Design Rules You Can Break”

    Volusion
    22 Apr 2014 | 9:30 am
    You’ve got questions; we’ve got answers. Read on for solutions to your design questions with this blow-by-blow follow up to our latest design webinar. We want to thank everyone who tuned in to our design webinar last week, titled “10 Design Rules You Can Break.” We had a terrific turnout, and received a really positive response. If you missed it, don’t worry! You can download the slides here, or watch the recording here. You asked Wes and Camri so many questions, and though we didn’t have time to answer all of them on air, we wanted to take some time and provide in-depth answers…
  • The Art of Using Animation in Your Store Design

    Volusion
    17 Apr 2014 | 9:30 am
    Knowing when to use animated effects in your store’s web design is more art than science. Read on to see the five contexts in which animations improve your website’s overall user experience. User experience is an important consideration for keeping customers engaged on your website and with user experience comes the subject of web animation and transition effects. The modern browser allows us to bring the web to life using HTML, CSS, and JavaScript. At a certain point, however, these features can be excessive. Have you ever seen those PowerPoint presentations that seemed to have…
  • 3 Product Categories That Sell Better on Mobile than on Desktops

    Gracelyn Tan
    16 Apr 2014 | 9:30 am
    Mobile commerce may be growing even faster than we thought. Check out this article to see the three kinds of products that actually sell better on mobile than on desktops. To say the ecommerce industry is doing really well right now is an understatement. It’s almost single-handedly driving all retail growth in the US. And although March Madness has just ended, mobile madness is just beginning. In fact, mobile commerce is growing so quickly that certain products are actually selling better on mobile than on desktops. What are these mobile-friendly products? Books, music and video games.
  • The Basics of Protecting Yourself from Malicious Websites

    Volusion
    15 Apr 2014 | 9:30 am
    With the rise of malicious websites, online security should be at the forefront of everyone’s mind. Check out this post to see some tools that can help keep you safe. As the Heartbleed bug proved last week, the internet isn’t always as safe as we’d like to think it is. With security holes, malicious websites and malware around, even careful users can end up in dangerous online straits. Last year, the number of malware-serving websites increased by 600 percent. Researchers estimate that about 85% of all websites flagged as malicious are otherwise legitimate sites that have…
 
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    EcommerceWeekly.com - News, Info and How To articles on E-Commerce

  • 6 Email Marketing Tips for Your Small Business

    AdminDivya
    18 Apr 2014 | 4:39 pm
    Email marketing is fast, simple, and a relatively inexpensive way to reach your customers. However, if you don’t take the right approach to email marketing, you can just as easily lose subscribers. What can you do to make the most of email marketing? Here are six tips. 1. Make subscribing a snap. Put your email subscription form in a prominent location on your website, and also on your Facebook page and your blog, if you have one. Make the form short and sweet – Your customers shouldn’t have to think twice about giving you their email addresses, so you may want to avoid…
  • Running a Successful Blog for Your E-Commerce Business

    AdminDivya
    14 Apr 2014 | 5:14 pm
    Does your e-commerce business have a blog? Whether you’re starting fresh or looking to get the most out of blogging as a business tool, here are a few tips to help you along the way. Why Blog?  Blogging is your chance to put your voice into your business and your products. It sets e-commerce sites like yours apart from the competition by letting you communicate about your products, policies, inspirations, and future plans in a lengthier, friendlier format, and can infuse your site with personality that lends itself to branding and conversation. Although blogging puts a personal touch on an…
  • 7 Common Mistakes E-Commerce Businesses Should Avoid!

    AdminDivya
    4 Apr 2014 | 6:16 pm
    Keep your e-commerce business in top shape by avoiding common pitfalls that can impact your image and, ultimately, your profits. Here’s what not to do. Mistake #1: Not keeping up appearances. No matter how enticing your products are, shoppers won’t stay on a site that’s unattractive or outdated. Keep your site fresh and welcoming – for inspiration, watch what your closest competitors and the big names are doing to make their sites professional and pretty. And, of course, be sure your products are being portrayed in their very best light – don’t skimp on photography and offer lots…
  • New Study Reveals that USPS Offers Significant Cost Savings Over Competition

    AdminDivya
    28 Mar 2014 | 10:32 pm
    Do you believe all shipping carriers are equal? Think again! A recent Stamps.com study shows that the USPS has an edge on the competition — and knowing how to leverage these results may help you lower costs and improve your package delivery times. About the Study In September 2013 and January 2014, Stamps.com conducted a study to evaluate the three largest shipping carriers in the U.S. – the U.S. Postal Service (USPS), UPS and FedEx. The study was designed around the top factors e-commerce business owners consider in their shipping decisions: reliability, delivery time and cost.
  • eBay’s 2014 Spring Seller Update

    AdminDivya
    21 Mar 2014 | 5:13 pm
    There are several big updates for eBay sellers this spring. While these updates may require changes to your normal routine, they are designed to keep your buyers engaged and coming back to your shop. What’s in store? Read on to learn more. Rewards for great service. When you provide outstanding service, eBay will reward you with greater visibility – which could lead to more sales. Spring 2014 changes include new safeguards designed to keep your service levels high.  A single new measure, the transaction defect rate, will be used to evaluate seller performance, instead of the four…
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    Blog EN

  • Canada: 7 tips on Fraud and Risk Control for Ecommerce

    Deborah Penna
    23 Apr 2014 | 9:59 am
    Now, more than ever e-merchants must reassess and review their risk management and loss control procedures. With internet fraud on the rise again, according to Kroll’s Global Fraud Report – ‘69% of Canadian companies were affected at least by one fraud in 2012 / 2013′ – ecommerce businesses are particularly at risk. Typically, credit card fraud can result in thousands of dollars in losses but, that’s not all. Fraud also puts your merchant account contract at risk and can damage your business’ reputation.   As fraud attacks are rampant and causing huge losses to…
  • Free Ecommerce Webinar: Sales Tax and the PrestaShop Merchant

    Deborah Penna
    23 Apr 2014 | 7:28 am
    As an e-merchant, you should always make sure to keep abreast of new legislation and changing regulations. Did you know that if current legislation passed into law, online merchants would be required to pay sales tax? If approved, the legislation will grant federal permission for states to require collection of sales tax by remote sellers. Join this free Sales Tax Webinar and learn more about the current legislation and how it could impact your business! Free Ecommerce Webinar: Sales Tax and the PrestaShop Merchant Date: Friday, April 25th, 2014 Time: 10:00 AM PST / 1:00 PM EST Thanks to…
  • PrestaShop World Tour: Argentina, Our First Stop in South America!

    Quentin Audrain
    23 Apr 2014 | 6:42 am
    It’s time for us to discover ecommerce in a new continent. We’re headed to Argentina, our first stop in South America! Although ecommerce here is still in the early stages, it is growing exponentially. This growth is partially due to government regulations on foreign ecommerce. Each citizen is only allowed 2 purchases a year from international online stores. Restrictions like this help local online businesses grow faster. It has already helped put Argentina on the ecommerce map. Ecommerce sales for this country has exceeded $4 billion, making it one of the biggest in South America.
  • The Smartest Checklists to Manage Your Online Store

    Julie Liu
    22 Apr 2014 | 8:11 am
    We make lists for everything – from weekly lists for groceries to annual wish lists for birthdays. These checklists help us stay organized and leave nothing out. This is why we created the smartest checklists to manage your online store. We’ve compiled a list of tasks that are truly important for running an online business then divided them by how frequently they should be completed. These downloadable lists will help prioritize your daily activities to effectively run your online business. These checklists are broken down by frequency – daily, weekly, and monthly. We then went a step…
  • How to Choose an Ecommerce Web Hosting Provider for your Online Store

    Julie Liu
    21 Apr 2014 | 6:50 am
    If you’re starting an online business, you’re probably reading this article as part of your initial research. (As a research addict, I commend you for that.) You have probably heard that you will need a good web hosting provider. But with so many hosting options available, how do you pick? We’re helping you choose an ecommerce web hosting provider by highlighting 5 important features. 1. Speed Speed, specifically fast load times, is very important. According to “How Loading Time Affects Your Bottom Line” published by leading research companies, 47% of consumers expect a page to load…
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    Commerce 2.0 by ShopPad

  • New Features Now Available

    founders
    18 Apr 2014 | 11:34 am
    We’ve released a number of new additions and enhancements to ShopPad that will greatly improve your customers mobile shopping experience on tablets and smartphones: Free “White Glove” Design Help Let our expert design team take care of customizing your mobile styling and branding at no additional cost. Now available on all Business and Professional plans! We want your ShopPad stores to look their best. Our designers can match your existing desktop site – usually within 1 business day. Simply fill out a service request and our team will get started. Manually Sorted…
  • 3 Companies That Learned to Thrive and Innovate eCommerce

    founders
    27 Mar 2014 | 9:49 am
    At the start, it can feel like a long hard battle when you’re an emerging eCommerce entrepreneur up against major corporations. When you’re faced with a mega-conglomerate’s product selection, competitive pricing, and fast shipping strengths, it may seem hopeless to even exist. However, small businesses are anything but small. There are about 28 million small businesses in the U.S. Over 50% of the working population are working for a small business and small businesses generate over 65% of the net new jobs since 1995 (According to this Forbes article:…
  • First Impressions Matter

    founders
    10 Mar 2014 | 11:50 am
    Imagine you are walking along a street and pass a row of boutique stores. Each has an elegant sign and a nice display in their window. These boutiques have obscure, hipster-sounding names and it is difficult to tell what they offer just by looking at the lettering on the door. So what is it that makes you walk in and see what they have? Is it their window display? The writing on the windows, arrangement of the products and the decorative touches around them? Would you walk into a run-down store with a rusty sign and dusty windows, where everything is piled up like no one cares? Of course not.
  • Use Social Media Networks to Actually Get More Customers

    founders
    11 Feb 2014 | 12:14 pm
    It’s undeniable that Social Media has become the essential tool in modern marketing. According to a report on Media Bistro 87% of small businesses say social media helps their business. The report goes on to state that 74% of brand marketers saw an increase in web traffic after investing just 6 hours per week in social media. However, creating social accounts is far from the only step. The biggest struggle companies face is how to manage and keep up with the trends of each fast-paced news feed, timeline, and social app. Every form of social media has a different aesthetic and…
  • Faster Redirection for Shopify Stores

    founders
    31 Jan 2014 | 11:28 am
    Today we released an enhancement for Shopify stores that will decrease the delay your shoppers experience when they are redirected from desktop site to your ShopPad-optimized mobile store. Historically, we used Shopify’s Script Tag API to insert JavaScript that does our mobile device detection and redirection. This provided an easy path to install ShopPad, but because it could only be invoked during the window’s onLoad event, it required that your entire site and all its assets be loaded before our code was executed. This sometimes created a noticeable delay where shoppers may…
 
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    Ecommerce Outtakes

  • The Problem with Shopping for DKNY Jeans…

    Sasha Butkovich
    23 Apr 2014 | 9:05 am
    When I visited the DKNY ecommerce site today to shop for jeans, I thought it would be simple. How wrong I was… Take a look at the screenshot below of the women’s jeans category. As you can see, there are multiple pages of jeans to click through, but a disappointing number of options to narrow it down. With just a few products per page, I’ll have to do plenty of clicking! Only one sorting menu is offered, with options to sort by price, most popular or newest. Beyond that, the only other thing I can change is the size of the images. What gives? I would love to be able to…
  • Today’s Top Ecommerce News

    ECOTTAdmin
    23 Apr 2014 | 7:47 am
    Exclusive: Birchbox banks $60 million (Fortune) “The company has plans to increase its marketing, with potential TV and magazine ads. (“We haven’t talked about what Birchbox is at a high level yet,” Beauchamp says.) It is also considering international expansion, potentially into Canada and countries adjacent to its current operations in France, Spain and the UK. (The challenge there is that international beauty shipments are regulated almost like pharmaceuticals.)” Amazon is losing its sales-tax advantage (Internet Retailer) “Amazon collects…
  • Not Collecting Emails is a Missed Opportunity

    ECOTTAdmin
    22 Apr 2014 | 10:03 am
    Last week, I visited an ecommerce site called BedBathStore.com. As the name suggests, they sell a wide variety of products for the bedroom and bath, from accessories to furniture and everything in between. When I began to explore the site, a pop-up appeared on my screen. This little window was advertising a special offer on the site for free shipping that day only. On the one hand, it’s nice that the site shows customers these special deals to make sure they know about the free shipping offer. On the other hand… Why wouldn’t BedBathStore.com have included a field for users…
  • Today’s Top Ecommerce News

    ECOTTAdmin
    22 Apr 2014 | 8:10 am
    Pinterest: Dos and Don’ts for Ecommerce Merchants (Practical Ecommerce) “Many ecommerce business owners make the error of redirecting interested prospects to their home page, rather than the specific landing page where their product can be found. Your link destination should take your viewer to exactly where the product can be viewed and bought. If you save them the trouble of searching for it, you’ll increase your chances of a sale or inquiry.” Online Merchants Can Adopt Tactics Used by Amazon (eCommerce Bytes) “Amazon.com’s growth stands out in ecommerce as the…
  • Badge of Honor: Calvin Klein’s Denim Fit Guide

    Sasha Butkovich
    18 Apr 2014 | 2:21 pm
    Today we’re awarding our coveted Badge of Honor to one very cool feature on the Calvin Klein ecommerce site. Although sites with lots of bells and whistles can often become weighed down and difficult to navigate, sometimes those little extras can make a big difference when they’re done well. With that in mind, it’s time to check out Calvin Klein’s interactive denim fit guide! Upon visiting the denim category on the Calvin Klein site, the user’s eye is immediately grabbed by the denim fit guide at the top of the page… When you click the Find Your Fit button,…
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    Build My Online Store

  • Episode #95: A Beginner’s Guide To Amazon PPC With Search Scientists

    Terry
    20 Apr 2014 | 3:30 am
    Amazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC. Topics Discussed: Background of Amazon PPC vs. Google PLA/Adwords CPC, Conversion rates, and Impressions of Amazon vs. Adwords Setting up Amazon PPC, product feeds, and getting started Trust factor affiliation with traffic from Amazon SKU level bidding, UTM tagging, analytics, and measuring results   Mentions in…
  • Episode #94: Selling Classic, High Performance, and Mind-Blowing Men’s Eyewear

    Terry
    13 Apr 2014 | 4:30 am
    Designed in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future. Topics Discussed: Landscape of the men’s boutique high end fashion and eyewear Measuring marketing efforts when B2B is the main revenue source Communicating product value over the internet Scarcity and limited production runs Balancing exclusivity in B2B and growing revenues Differentiating from big box luxury…
  • Episode #93: Starting An E-Commerce Business At 10 Years Old

    Terry
    6 Apr 2014 | 3:00 am
    Lily Sandler is a co-founder of Blamtastic, a family lifestyle product brand she cofounded with her younger sister and the help of their mother. Blamtastic now exports to multiple countries and can be found in Toys “R” Us and Walmarts across the USA. Topics Discussed: Origins of Blamtastic the first batch of product Challenges of a young entrepreneur and growing up Growing the business from a fun craft project to business Marketing message for girls vs. guys Getting taken seriously as a teenager The #1 tip for taking advice and opinions from others Time management, running a…
  • Episode #92: How To Engineer Your Own Serendipity

    Terry
    30 Mar 2014 | 3:00 am
    Where do tacos, beer, Craiglist, and entrepreneurship intersect? Today we’ll be taking a break from e-commerce to talk about some high-level mindset issues with Jon Myers on how to create favorable outcomes for business, friends, and your relationships. Topics Discussed: Designing with purpose and psychological context Tacos + Beer, Scotch & Steak, and Craigslist Intent, scale, and putting your antenna up What actions have the highest impact on your life? Intention, friction, and empathy in your brand Getting out of the building and life shedding process Connect others instead of…
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    DataFeedWatch » Blog

  • Download all Variants or Parent Products only?

    Jacques van der Wilt
    23 Apr 2014 | 4:37 am
    By default, DataFeedWatch downloads all your products, including variants. But we can in fact limit your download to the parent products only (only for supported shopping carts – not for txt, csv or xml files) What are Variants? Google defines Variants as a group of identical products that only differ by the attributes ‘color’, ‘material’, ‘pattern’, or ‘size’: A T-shirt (parent product) in 3 sizes and 5 colors may have a total of 15 Variants. Each shopping cart has its own way of dealing with Variants: Shopify: Product options Magento: Configurable products and Simple…
  • RegExp – Ninja Level Feed Optimization

    admin
    17 Apr 2014 | 2:40 am
    Those of you who already are using DataFeedWatch might have noticed the word “regexp” in mapping options. In this article I will explain how RegExp can be used in our app, but let’s first clarify what exactly RegExp is. A regular expression (RegExp for short) is a special text string to describe a search pattern. You can think of regular expressions as wildcards on steroids. You are probably familiar with wildcard notations such as *.txt to find all text files in a file manager. RegExp works on the same principles but can do so much more. It takes some practice to get the hang of…
  • How to Remove Products from your Shopping Feed

    Jacques van der Wilt
    26 Mar 2014 | 9:02 am
    There are many reasons why you would like to remove products from your shopping feeds. A few examples: - Seasonal products - Unavailable products - Products with a low price (CPA will exceed gross margin) - Unprofitable products - Some products do well on one channel and not on another At DataFeedWatch we offer 2 ways to remove products from your feed: rules based and individual products. 1. Make Rules to Exclude Products Go to the In/Exclude products tab at the top of the page Create exclude rules based on any input field: 2. Find and Exclude individual products If you have Analytics you can…
  • Segment your Analytics Data: Filter Products and Customize your View

    Jacques van der Wilt
    24 Mar 2014 | 4:15 am
    If you advertise hundreds or thousands of products on several channels, the amount of data may easily become overwhelming. You don’t want to see all data: you want to review relevant data. We added two very cool tools that enable you to segment your Analytics data accurately: Filter products You want to know which products have a great conversion rate, so you can increase your bids for these winners. Or which products get a lot of traffic but no conversions, so you can exclude them from your feed. You may even want to know this per product type or per brand. This is how you do that:…
  • Google Shopping Data Feed for Volusion shops – part 2: Optional Fields

    admin
    3 Feb 2014 | 6:53 am
    In the first part of this article we gave you an instruction on how to map your data feed from Volusion to prepare the fields required by Google. Having these fields should be sufficient to export your data to Google Shopping. However, the better your data feed, the more clicks and conversions you will get. In this part we will focus on the Optional Fields. Shipping Weight Google enables you to create shipping rates dependent on the price or weight of your products. If you want to base your shipping rates on total weight, you will need to specify shipping weight of each product in your data…
 
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    eCommerceFuel

  • Ep #41: A Success Story of an “Undercover” e-Entrepreneur with Jeff from SoloStove.com

    Andrew
    18 Apr 2014 | 3:00 am
    New post from eCommerceFuel:Starting a successful online business while still working your nine-to-five is a path that many e-entrepreneurs are on, but only few succeed.  Jeff of SoloStove.com is one of those successful “undercover” e-store owners. Over the past few years, he has built a beautiful lucrative online business while working a full time corporate job during the week. In this week’s episode, you are going to find out what it takes to create an e-commerce business with a limited amount of time and many external constraints. Jeff joins me on show to share exactly how he did…
  • Ep #40: Reviving Struggling eCommerce Businesses with Dana Jaunzemis of HomeHealthTesting.com

    Andrew
    11 Apr 2014 | 3:00 am
    New post from eCommerceFuel:Buying struggling businesses and turning them into successful, thriving businesses is a rare talent coveted by many business people. Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net is one of the best in the field. Dana has mastered the skills necessary for success, quadrupling the net profit of her main business, while creating great success with others. In this week’s episode, we are going to dig into the strategies and techniques Dana uses that will help you choose the right business to buy and improve. I’ve invited Dana on to the podcast to share…
  • Ep #39: Six Strategies for Networking the Right Way with Billy Murphy from ForeverJobless.com

    Andrew
    4 Apr 2014 | 3:00 am
    New post from eCommerceFuel:Networking properly is the cornerstone for creating long lasting business relationships. Billy Murphy from ForeverJobless.com is a well-connected guy, and he’s always impressed me with his ability to meet and engage with people. Most of all, he always does it in a way that  feels natural, and it never comes across as slimy or contrived. This week, we’re going to be having a candid discussion about strategies that will help you network without alienating people. I’ve invited Billy back on to the podcast to share his perspective on how to grow…
  • Ep #38: Creating and Developing a Killer Content Creation Team with Gretchen Roberts of GretchenRoberts.net

    Andrew
    28 Mar 2014 | 3:00 am
    New post from eCommerceFuel:Creating dynamite content and product descriptions is one of the key strategies to carving out your own place in the marketplace. Gretchen Roberts of GretchenRoberts.net is a veritable wealth of information on content generation for eCommerce businesses. Gretchen has worked for a number of national magazines, and she has managed a team of 10 + people responsible for putting together the content and product descriptions for a web store with over 200,000 different SKUs. She really understands content, and how to create, manage and organize teams around producing…
  • The Case for Bootstrapping Your Business

    Andrew
    26 Mar 2014 | 12:20 pm
    New post from eCommerceFuel:These days, it’s very fashionable to have a business “funded” by an investor or venture capital firm.  While this kind of funding is most prevalent in the tech sector, it’s still tempting for ambitious new store owners to bring on investors or get a business loan to “accelerate” their progress. But that’s almost always a bad idea. Here’s why bootstrapping your business is usually the better alternative.   What Is Bootstrapping? There are a lot of different definitions floating around, but here’s one I…
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    Ecommerce News

  • M.video to match prices from online rivals

    Henoch
    22 Apr 2014 | 7:24 am
    Russian consumer electronics chain M.video wants to grab more market share and in order to achieve this the retailer plans to bring its prices into line with rivals like Ulmart. “Only the price factor can still potentially limit shopping with us, so we will take this issue off the table,” says M.video’s CEO Alexander Tynkovan. Online sales of M.video grew by 115% last year to reach 196 million euros. This is partly because it expanded its online offering to more regions as well as opening several physical stores. But it’s not enough. It also wants to lure shoppers away from online…
  • QVC expands European presence to France

    Henoch
    17 Apr 2014 | 5:32 am
    Multimedia retailer QVC has announced it’s planning the launch of a French website, QVC.fr should be a place to shop online in the second quarter of 2015. With the launch of the French service, QVC expand its global ecommerce business to seven operation reaching nine countries. Mike George, president and CEO of QVC, thinks France offers a strong opportunity for the big ecommerce company, as it is the EU’s second largest economy, “with a robust ecommerce sector and solid digital infrastructure.” He thinks what QVC has to offer will hold great appeal for French shoppers. Working with…
  • Hermes Group passes €2bn revenue mark

    Henoch
    17 Apr 2014 | 1:01 am
    Hermes Group has recorded sales of 2.08 billion euros. Its twelve individual companies grew their combined sales by 8% year-on-year in 2013. Parcel volumes grew by 10%, which led to the Anglo-German parcel carrier handling around 496 million items during last year. Of course Hermes Group, owned by one of Germany’s biggest ecommerce giants Otto Group, grew because of its share in the German parcel market, but it was also achieved thanks to double-digit growth in sales and shipment volumes in the United Kingdom. So it may not come as a surprise Hermes Group now wants to expand it presence…
  • Ecommerce UK shows strongest Q1 growth since 2011

    Henoch
    15 Apr 2014 | 1:55 am
    The ecommerce industry in the United Kingdom has seen the strongest first quarter growth since three years. Sales in the first quarter of this year grew 17% compared to the first quarter of 2013 and during the first three months of this year the industry was worth 28 billion euros. In March alone the ecommerce industry in the UK saw an annual growth of 18% and a 15% increase on February, research from IMRG and Capgemini shows. There were a number of retail segments that did very well during the first three months of this year. Accessories (+34%), Footwear (+22%), Health and Beauty (+23%) and…
  • An overview of mcommerce in Europe

    Henoch
    11 Apr 2014 | 6:13 am
    Mobile shopping is well established in Europe. Mcommerce takes actively place in developed countries like the United Kingdom, the Netherlands and Germany, but it is also growing fast in more emerging markets like Russia or Turkey. For almost every country there’s something to say about its usage of mobile devices on online shopping, so let’s have a look at an overview of mcommerce in Europe… To be able to make this overview, we used data from yStats’s latest research on mcommerce in Europe, called ‘Europe M-Commerce Snapshot 2014‘. In our colorful infographic you can…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • 4 Warning Signs of Weakening to Put Your Customers First

    admin
    6 Apr 2014 | 11:48 pm
    In the daily hectic of running your business, you may forget to focus on your customers, so it is extremely important for you to get it back, but how? You need to build your business and found huge success and have to focus on how well you serve your customers. According to Joseph Callaway, a co-author with his wide JoAnn of the best-selling book “Clients First”, there are lots of business owners and managers, who let their concentration drift away from customers. The Callaways that also named as “Those Callaways” have sold approximately $1 billion in real estate, and he said that…
  • 15 Virtuemart Templates to Use in 2014 For Your eCommerce Site

    admin
    28 Mar 2014 | 3:40 am
    VirtueMart template is an excellent art graphic skin for VirtueMart shopping cart software. These templates are created for allows users to run premium eCommerce websites. VirtueMart is an open-source e-commerce extension of Joomla CMS that developing in PHP and implemented with MySQL storage database environment. It supports catalog mode, different payment methods, unlimited number products and categories, etc. through its plug-ins. As VirtueMart is an open-source e-commerce solution, its application code is visible in PHP. Benefits of Using VirtueMart Themes to Your eCommerce Business…
  • Why Yahoo Store Template is Useful for eCommerce Merchants?

    admin
    26 Mar 2014 | 11:07 pm
    An Introduction to Yahoo Store Template These days, lots of new opportunities are obtainable for all the companies and their products by which they can expand their business worldwide and gain numerous benefits. Most of the people also come to know about developing virtual stores for their business as virtual stores are completely best and can do a wonderful job for your website and helps to reach lots of potential customers around the world. When it comes to selling a variety of products and generates a huge amount of revenue online, Yahoo store is a great solution that offers various…
  • 10 Ways to Judge Reality of Ecommerce Payment Providers

    admin
    19 Mar 2014 | 11:25 pm
    No matter whether you are starting an online business or brick-and-mortar store, it is must for you to know which forms of payments you are going to accept in your business. It is extremely important to know as it is such part that helps you to know how your business will earn revenue. In this modern world of technology, not accepting credit cards at your online store decrease the amount of customers who are visiting and purchasing from your store. Now-a-days, accepting credit card payment is highly important for eCommerce merchants, but it is also essential that a payment provider must…
  • Dealing with Better Lead/Sales Conversions Problems? 6 Guaranteed Solutions

    admin
    13 Mar 2014 | 9:53 pm
    What’s common thing that all businesses today want? Any Guesses?? Let me tell you, every business wants to generate revenue, whether it is small-time owners, shareholders or co-founders. There is no doubt generating revenue required to convert leads into customer and that is the primary reason why every business keeps focus on things like email marketing, compelling copy, and so on. No matter how better your store and team perform, but at the end of the day, you only want a guarantee of purchase made by customers. Purchasing only made with proper website and best customer care service. So,…
 
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    Bing Digital

  • The importance of using a Google Certified Agency

    Jon Billingsley
    17 Apr 2014 | 11:46 am
    As a business owner or someone responsible for the business budget,  marketing your firm online with a digital agency requires a distinct level of trust. You need to be sure that the agency you choose is working as hard as possible to give you a tangible return on your investment. That’s why, at Bing Digital, we are a certified Google Partner. Google Partners are online marketing companies that are trusted and recognised by Google. If you see a Google Partner badge on an agency website, it’s an acknowledgement that they excel and specialise with Google’s products – be it…
  • How best to target your customers using Facebook advertising

    Bing HQ
    15 Apr 2014 | 10:23 pm
    For businesses looking to promote their brand to highly-specific audiences at an optimal cost, Facebook advertising is increasingly the way to go. At Bing Digital we are well versed in targeting Facebook ads to audiences that are passionate about our clients services, products or brands. If you feel like you have wasted hundreds, maybe thousands, of pounds worth of paid advertising trying to get your products or services in front of the right people to convert, then read on. We have spent years becoming accustomed with Facebook targeting, ensuring we know exactly what demographics to target…
  • How to sell expensive items online

    Jon Billingsley
    13 Apr 2014 | 10:00 pm
    There is no quick fix when it comes to selling expensive, high-end products to the consumer market online. It is not hard to realise that high ticket items are indeed a different species as opposed to selling low-end goods but at the end of the day the concept is still about buying and selling. Essentially the first step for an online business looking to sell expensive items is to identify the buying process of your target market. Let’s be honest, there’s unlikely to be too much deliberating over a £10 fancy dress costume but when it comes to a £2,000 watch or even a £50,000…
  • A guide to Google re-marketing

    Jon Billingsley
    7 Apr 2014 | 11:51 am
    Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google’s Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have viewed recently and then customises your re-marketing ads based on Google templates to maintain the look and feel of your…
  • 4 content marketing techniques to help your website recover from a Google penalty

    Jon Billingsley
    24 Feb 2014 | 12:30 am
    Every week we seem to be hearing a different story about a leading online retailer that’s been hit by a Google penalty following the Google Penguin algorithm update. Unfortunately, many business owners are lulled into a false sense of security by many content marketing posts and bloggers out there that suggest link removal is the primary factor in returning to Google’s good books. The reality of the situation is that the links that were helping you rank are now rendered useless; removing them may aid the recovery of your website but there needs to be more to your digital marketing…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • SaaS vs Customizable Platform eCommerce

    Elena
    22 Apr 2014 | 6:24 am
    When you are picking an enterprise level eCommerce solution you have two major choices: Software-as-a-Service (SaaS) or a customizable Platform. Each has several pros and cons. And there may be a way to get the best of both worlds!   SaaS eCommerce solutions targeted at the F1000/IR500 include GSI (eBay) and Demandware. Leading Platform solutions targeting the same market are Oracle ATG Commerce (Oracle), Websphere Commerce (IBM), and Hybris (SAP).   SaaS Benefits The primary benefits of a SaaS based eCommerce solution are focused around out-sourcing all of the technical burden…
  • Meet Our Team: Benjamin Sherry

    Elena
    21 Apr 2014 | 1:51 pm
    Meet our new Senior Director of Operations, Benjamin Sherry who joined Spark::red Team in January 2014. Ben brings over a decade of ATG experience to the Spark::red Support Team. During the last 6 years, he was in charge of the Systems Engineering, Application Support and Performance Testing Team at AT&T. His day to day responsibilities included a provision of the initial platform architecture, handling purchasing and fulfillment as well as coordinating data center rollout for networking and power. Ben worked on projects for some of the largest online retailers including Cisco, Dell, HP…
  • Cross-VM Attacks Targeting AES Keys

    Elena
    21 Apr 2014 | 8:57 am
    A recent paper has proven a working attack that allows a malicious user to capture AES encryption keys (and more) from other VMs on the same physical server, even if they are using separate CPU cores.  This vulnerability impacts VMWare and Xen and was tested out on Amazon and Rackspace  two leading cloud providers.  Both of which proved vulnerable. The short of it is that encrypted credit card data (for instance) IS NOT SAFE in most shared Cloud environments. You can read the whole paper here:  Fine grain Cross-VM Attacks on Xen and VMware are possible! Security is never perfect, and…
  • How to Fix HttpOnly Vulnerability in Oracle ATG Commerce Applications

    Elena
    17 Apr 2014 | 10:15 am
    This is a guest post written by Ben Carlson, the Director of Managed Services at Amplifi Commerce. Spark::red Team would like to thank  Ben for sharing this valuable information with our readers.   Oracle Commerce’s runAssembler tool overrides context.xml customizations; here’s how to fix it.   Overview Recently one of our clients hired a security firm to run a security and vulnerability scan on their web applications which we manage and maintain. The results were pretty good. There were a few issues of varying severity, one of which was an HttpOnly cookie vulnerability. I’m…
  • Meet Our Team: Rich Elliot

    Elena
    27 Mar 2014 | 12:14 pm
    We are happy to introduce you a new member of the Spark::red Team, Rich Elliot who joint us as an Application Specialist in November 2013. With over 5 years of experience in software encryption as well as extensive ATG expertise, Rich spent last 8 years working as a Systems Engineer and was involved in projects with some of the largest ATG implementations. Among the ATG projects that Rich has worked on are Nintendo, dymo.com, Nutrisystems and Tesco UK. His main areas of expertise include: ATG environment development application support software encryption environment builds and tuning JBoss /…
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    BrainSINS - Smart ECommerce

  • #infographic about eCommerce y Search Engine Marketing in China

    Estela Gil
    22 Apr 2014 | 2:53 am
    Our friends of Search Laboratory has been working on an interesting infographic about ecommerce and SEM for Chinese target. As we have lately Behavioral Targeting close to the surface, we want to stand out the following facts: Predominately heavy buyers with specified age of 30. Online shopping point or bulk is determined by areas with high population. They are buyers who are motivated by price Reviews play a big part in the online shopping process  #infographic about eCommerce y Search Engine Marketing in China The post #infographic about eCommerce y Search Engine Marketing in China…
  • What should product content be like in your online store?

    Elena Vallés
    21 Apr 2014 | 3:55 am
    When you decide to take the leap to eCommerce to sell your products online, you shouldn’t worry only about creating the online store itself (choosing the platform, development, design, etc.). You should also consider the contents that will be part of your store. Preparing the information and data, the images and texts that will describe your products, should take up a large part of your efforts. You should spend whatever time is necessary on them, as they can be crucial when it comes to making sales, which is your ultimate goal. Very often, we come across mistakes such as: Low-quality…
  • The Top 3 Industries That Should be Using Gamification

    Zach Watson
    15 Apr 2014 | 10:15 am
    Too often, gamification is classified as a method for increasing sales numbers or web engagement metrics, such as time-on-page or click-through rate. And while it’s an effective method to achieve those goals, there’s no reason to limit gamification’s potential to just business applications. The research game Foldit is an excellent example of gamification’s flexibility. Developed by the University of Washington’s Center for Game Science and Department of Biochemistry, Foldit players try to, you guessed it, fold the structure of select proteins in as detailed a manner as possible.
  • Keyword research: where is my niche?

    Jordi Ordoñez
    13 Apr 2014 | 5:01 am
    If you are not familiar with niches, you should be. But we aren’t talking about roles within an ecosystem, but rather about marketing. It’s impossible (yes, impossible) to reach all the consumers in a market or industry. Unless you are Amazon or a player of that size, of course. But what normal people do is choose a niche. “I’m the best one selling eyeglasses in Spain”, said General Óptica. “I can make eyeglasses and compete against everyone or make wood glasses and be the first and best”, said the creator of Palens glasses. That’s the thing. You can bang your head against a…
  • What Happens when You Go Shopping?

    Jorge del Barrio
    7 Apr 2014 | 7:59 am
    You walk into a store and shelves full of products stretch out before you, all of them designed to scream at you that you should get them: colors, brand design, glamorous name, and wonderful packaging all constitute a veritable arsenal for persuasion. Your brain is bedazzled by the visual bombardment, and you try to remember what you really needed or look at the shopping list and stick to it. But the storekeeper has some lentils which yield a good margin, which need to be taken out of the stock, or which people look at but won’t buy, so he finds a solution. He places a “LENTILS” sign in…
 
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    Magik

  • How To Secure Your Magento Store From Heartbleed Vulnerability

    Ashish
    21 Apr 2014 | 12:58 am
    Heartbleed Vulnerability has affected millions of sites that use OpenSSL using SSL/TCL bug. Is your Magento store Heartbleed safe? Find out how to detect if your store is affected or not. Also learn how to tackle the threat.The post How To Secure Your Magento Store From Heartbleed Vulnerability appeared first on Magik.
  • Configuring Nginx To Use Single Magento Instance For Running Multiple Stores

    Ashish
    7 Apr 2014 | 5:10 am
    One of our customers requested us whether we can help him configure his server (running Nginx) and make it run multiple Magento stores on single Magento instance. In the past we have written a comprehensive guide on How to configure Magento to run on lightweight Nginx server, that helped many people figuring out the basics. […]The post Configuring Nginx To Use Single Magento Instance For Running Multiple Stores appeared first on Magik.
  • 10 Magento Customization Tips You Wish You Knew Earlier

    Ashish
    13 Mar 2014 | 2:14 am
    Looking for Magento customization tips? Magento is the leading eCommerce platform having more than 140k+ stores running either Magento Enterprise, Professional, Go or Magento Community editions. Magento installation and configuration is a smooth drive but when it comes to customization, tweaks or handling third party extensions things get little messy. Having developed, customized and managed […]The post 10 Magento Customization Tips You Wish You Knew Earlier appeared first on Magik.
  • How To Leverage Twitter’s Vine To Promote Your Magento Store

    Ashish
    12 Mar 2014 | 3:33 am
    As per Twitter “Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” If you are a marketing manager there is a lot you can do, after the arrival of Twitter’s micro video publishing app on both […]The post How To Leverage Twitter’s Vine To Promote Your Magento Store appeared first on Magik.
  • 29 Ways To Grow Revenue Of Your Magento Store

    Ashish
    11 Mar 2014 | 12:53 am
    Do you spend time thinking of ways to optimize your Magento eCommerce store? Then you might like these 29 Ways to Increase Revenues, Boost Conversion, Enhance User Experience and Optimize Store Operations. Increase Revenues Increase your average order value by charging extra fees for premium services Drive additional sales with “recommended” products Help buyers discover […]The post 29 Ways To Grow Revenue Of Your Magento Store appeared first on Magik.
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    ekmpowershop.com

  • Easter bank holiday opening hours

    chris
    17 Apr 2014 | 4:10 am
    The Easter bank holiday is upon us and for most it means a relaxing weekend in the sun and eating a few too many Easter eggs. However, for the workaholics amongst you, our customer support team will be on hand throughout the weekend at the times listed below: Friday 18th April Open 10am – 4pm Saturday 19th April Open 9 – 5.30pm (email support only) Sunday 20th April CLOSED Monday 21st April Open 10am – 4pm Tuesday 22nd April Open As Usual The whole team here at ekmPowershop hope you have a lovely bank holiday weekend.
  • Give your social media a service this Easter

    Tony
    15 Apr 2014 | 5:56 am
    With the Easter holiday period almost upon us, why not use just a little of your time bringing some order to you brands’ social media. Social Media is in full flow with little sign of any ease up, and in fact, new platforms seem to be appearing every month. Most of the time spent is just keeping pace with posts, pins, tweets, videos and pics. Too often, our time is focused on the message and not the maintenance. It’s a little like having a car that we fill with fuel, water and oil, but wait 12 months for the MOT. I hope that our little guide will help you carry out a full service on your…
  • Offering ‘buy now pay later’ on an ecommerce website just got easier

    Steven
    10 Apr 2014 | 8:14 am
    The UK’s most popular ecommerce solution, ekmPowershop teamed up with V12 Retail Finance this week to give thousands of online businesses the ability to offer finance payments. That means 20% of all UK online shops can let customers spread the cost of a purchase when they checkout. V12 Finance are the UK’s only retail finance specialist, with over 20 years experience providing finance and expert advice to their clients. This latest integration marks a continued growth for V12 in the online space, as retail transactions continue to shift from traditional channels like the high street…
  • “Sleek design and easy to use features have resulted in fantastic sales”

    iangibson
    8 Apr 2014 | 5:59 am
    April’s online shop of the month features Stephanie Peters from Emmie Home Interiors. Tell us a little about yourself/your business. “Here at Emmie Home Interiors we strive to stand out for our design led approach to home and giftware” Like many designers, my crazy quirky personality has always reflected in my home. Interior design has always been a passion of mine and my dream was to one day run my own business. However the tricky part was I never knew what direction I wanted to go in. In October 2007 I entered the world of ‘motherhood’ (it’s a whole different…
  • ekmPowershop at the Stax Big Activity Week

    chris
    31 Mar 2014 | 4:00 am
    Last week, the UK’s largest non-food cash and carry met the UK’s largest ecommerce provider at the Stax Big Activity Week. The annual four day event sees representatives from many major DIY, tool and garden brands displaying their latest product lines at Stax branches up and down the country. Retailers and tradesmen alike flock to the trade only event to get their hands on heavily discounted rates and to check out the latest and greatest products that brands have on display. It’s a great time for retailers to give their feedback to the brands and to have a nosey at…
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    How to Win at Ecommerce

  • Eight cracking Easter promotions we loved this weekend

    22 Apr 2014 | 3:19 am
    As one of the busiest trading periods of the year, the long Easter weekend is a huge deal for retailers, both on the highstreet and online, and the late falling of Easter this year presented the perfect opportunity to lure consumers away from their winter coats with new spring and summer offerings.
  • Gmail is trialling an overhaul of its ‘promotions’ tab. Here’s what's in store and how you can prepare to make the most of it

    15 Apr 2014 | 5:30 am
    Good news! The ‘promotions’ tab in Gmail just got a facelift, and it’s looking pretty smart. Google has been dabbling with Gmail’s advertising platform a fair bit since it rolled out its Gmail Sponsored Promotions (GSP) beta early in 2013, designed to give marketers new, increasingly smart ways of targeting prospects in the comfort of their own inboxes.
  • Three key takeaways from Fashion Digital UK 2014

    14 Apr 2014 | 5:00 am
    The first London Fashion Digital event - brought over here from its inception in New York - was a packed event. The mix was interesting - put fashion and digital together and you get the data literate pioneers, the wannabe start-ups, and a great mass of fashionistas in between, eager to learn where online fashion is going. So for the technically minded, a lot of the talk was talk we've heard before. The opening address by Justin Opie of IMRG, the retail industry trade body, set the scene in suitably impressive style - the industry generates 90 billion of ecommerce revenues in the UK every…
  • How to Turn Bad Feedback into Good

    11 Apr 2014 | 2:30 am
    When eCommerce began, customer care was way down the list of priorities. Many retailers assumed their current offline systems would be able to handle any extra workload. This assumption is of course natural, as ecommerce was championed for removing the face to face contact giving people an anonymous way to buy instantly online, so why would they need customer care?
  • The levers of ecommerce growth

    31 Mar 2014 | 3:30 am
      As the ecommerce industry starts to mature, new frameworks of understanding it are developed and debated. With Rocket Internet able to repeatedly build ecommerce businesses with 100%+ year on year growth, it's clear that there are strategies out there which can drive fast, and profitable growth. The levers of ecommerce growth, as it were.   We founded Ometria with a singular purpose - to give all retailers access to those levers, through one simple but powerful technology. It all starts with the customer. The customer is who pays, and so is the absolute foundation on which the…
 
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    e-Commerce Essentials

  • e-Commerce North: Your Source for all Things e-Commerce

    Steve Loates
    21 Apr 2014 | 11:15 am
    As you might imagine, given our business name, our services a good deal of the content we post on this blog, we find e-Commerce to be a very interesting subject. We’re passionate about it, we’re knowledgeable out it, and we like to talk about it whenever we can. We like to talk about it so much, in fact, that we’ve decided that one blog isn’t enough to contain all of the content we want to post about e-Commerce. That’s why we’re announcing the official launch of e-Commerce North, a central hub for all things related to selling online. For the past few months, we’ve been putting…
  • Four Ways Content Creation Can Bring You Leads

    Steve Loates
    16 Apr 2014 | 8:26 am
    Content creation is a subject that we – and just about anyone else who works in this industry – could go on about until the sun goes down. It’s been praised as one of the most effective forms of web marketing and has slowly but surely become a main priority for businesses of all sizes. But business owners who are new to the landscape, despite hearing countless reasons why content creation can help them grow, may not understand exactly how it can benefit them, which can lead to a poorly executed content strategy. In order to help business owners avoid that mistake, here are five ways…
  • The Difference between Search Engine Optimization and Pay-Per-Click Advertising

    Steve Loates
    11 Apr 2014 | 10:20 am
    When we first sit down with new clicks and talk to them about their online marketing needs, we’re often asked: should I focus on SEO, paid search (or pay-per-click, AKA PPC) or both? The answer is different every single time. Both SEO and PPC offer their own distinct benefits, but whether a client chooses one or the other – or both – depends entirely on their business, their marketing goals, their budgets, and several other factors. It also depends on what kind of timeline they’re looking at for results, as that will play a very crucial role in which route they decide to take. Search…
  • How Canadians are using the Internet differently

    Steve Loates
    8 Apr 2014 | 8:51 am
    Remember the early days of the internet, back when it started to become a staple of every household that had a computer? When getting online meant coping with that ear-piercing screech from that dial-up modem? When websites were loaded with silly gifs and chat rooms were all the rage? My, how times have changed. The days of dial-up are long, long gone – indeed, it seems that no matter where we are, we’re connected. At home, at a coffee shop, on public transit – the rise of high-speed internet, mobile technology and migrating everything to the web, from checking traffic reports to taking…
  • Are You Building Your Website for Customers or Search Engines?

    Steve Loates
    3 Apr 2014 | 8:06 am
    Many business owners fall into a similar pattern when it comes to putting together their website. After deciding it’s time to create a web presence for their brand or improve their existing one, they do a little research to make sure they’re up-to-date on what should and shouldn’t be done, and in the course of that research they come across plenty of information on search engine optimization and how to get found online by potential customers. So far, so good. But because SEO is a layered industry that takes a lot of time, patience and testing to fully understand, business owners who…
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    Bootstrapping eCommerce

  • HTML & CSS for eCommerce store owners

    Shabbir
    23 Apr 2014 | 12:10 pm
    If you own an ecommerce store(or are planning to in the future) and you don’t have much experience with coding or design, you know that one of the biggest hassles we face is making design changes to our websites. HTML and CSS, at a cursory glance, can seem really, really intimidating. Lucky for us, we don’t have to build websites from scratch, so we don’t need to do a college level course in web design to tweak our stores. We just have to know the right things. So I present to you: The shortest HTML tutorial on the web HTML stands for HyperText Markup Language. It’s…
  • 5 Problems With Drop Shipping And How To Overcome Them

    Shabbir
    3 Apr 2014 | 12:14 pm
    Drop shipping is a great business model if you want to be location-independent, don’t want the hassle of managing inventory, and want to be able to run your entire business from an iPad or a laptop. A lot of online businesses drop-ship – some may rely on it completely, and some may use it for a part of their catalog – so it definitely works as a business model, but it does have its fair share of challenges. Challenge 1: Low profit margin Unlike a regular wholesaler that would sell you their merchandise in bulk, a drop-ship supplier sells you a single unit every time you…
  • 50 of the Best Shopify Resources

    Shabbir
    17 Mar 2014 | 9:19 am
    This is a guest post by Nima Patel of Lettuce Shopify is an incredible ecommerce tool for for small to mid-size businesses. They also offer a wide range of functionality so today we’re providing a round-up of the top resources you need to get the most out of Shopify and utilize it to the max. The list covers everything from the very basics you need to know to get started, all the way to coding and scripting for advanced design, as well as some marketing and SEO. So whether you are just starting out, or you’ve been running your store for a while, there’s something for everyone in this…
  • 19 Ecommerce Marketing Strategies Roadmap [Infographic+eBook]

    Shabbir
    21 Feb 2014 | 11:42 am
    The most challenging part of running an online store is not setting it up, but it’s how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What’s more important is that you need to strike a balance between your marketing strategies – you don’t want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down one street, you won’t make it to your destination. You have to follow the…
  • Online Business [And Life] Lessons From Barney Stinson

    Shabbir
    2 Jan 2014 | 7:24 am
    Happy 2nd day of the new year, everyone! I was just reading through an excellent post by Richard Lazazzera on a list of things entrepreneurs need to do in the New Year, and a behemoth post by Billy Murphy on how to accomplish your New Year goals. I highly recommend checking them both out. As for my “to-do list” and goals to accomplish, naturally, I’d like to further my online store, as well as develop Bootstrapping eCommerce into a thriving community. You guys are the best – your shares, comments, and feedback are what keep inspiring me to write on. Right on! To kick…
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    Freshplum Blog

  • How to raise prices without pissing your customers off

    Alex DePaoli
    21 Apr 2014 | 3:03 am
    No matter what size a retailer is, there’s no better way to annoy your customers than by raising your prices. Sometimes, however, you may find yourself needing (or wanting) to do just that. Figuring out how to tactfully increase your prices is tricky, but behavioral economics can help. The key point to emphasize is that consumers tend to be very sensitive to how fair they think a price is, and targeting that experience of a price being fair or unfair can help alleviate your customers’ frustration. Price Fairness The idea of “price fairness” is a bit vague, but in…
  • The Fluency Effect

    Alex DePaoli
    7 Apr 2014 | 1:57 am
    When designing a good website or a good shopping experience, simple is almost always better. Intuitively, an uncluttered layout with easy-to-follow instructions removes a lot of the friction that customers might otherwise encounter when interacting with an  online store (or any kind of website or mobile app). This makes it easier and thus more likely to be used, perhaps helping to explain the current popularity of minimalist website design. The power of simplicity has been further explored by consumer psychologists and behavioral economists. The more simple a tool, whether analog or online,…
  • The Blemishing Effect

    Alex DePaoli
    31 Mar 2014 | 1:37 am
    It’s rare that a purchase has no downside. Even if the product is exactly what a customer is looking for, there may be some feature that doesn’t measure up as well to rival products. How bad is it if your customers are taking stock of the cons as well as the pros of your products? New research suggests that, as long as you manage how the negative information is encountered, it may actually be a good thing. Blemishing leads to Blossoming In a series of experiments, Danit Ein-Gar (of the University of Tel Aviv), Baba Shiv, and Zakary Tormala (both of Stanford Graduate School of…
  • Freshplum Covered In Forbes

    Jonathan Chen
    26 Mar 2014 | 12:11 pm
    Thank you Adam at Forbes Magazine, for your insightful look at how Big Data, coupled with Machine Learning, is changing the way retailers can better target their shoppers. One of the ways that Freshplum is providing this technology is by selectively targeting shoppers based on purchase intent. The results of this technology are clear, as evident from Ric Kostick, co-founder of retailer 100% Pure: “’Kostick signed up. He knew some people flinch at paying $18 for an 8-ounce tube of shampoo. Perhaps occasional discounts would help. After three months using Freshplum’s selective…
  • How decreasing self-control can increase purchase propensity

    Alex DePaoli
    25 Mar 2014 | 7:00 am
    Have you ever felt that you have less self-control at certain times of day? It turns out the science of self-control and willpower has a lot to say about that. Understanding how consumers’ self-control works (and when it doesn’t) can actually allow us to predict what time of day people are more likely to indulge the urge to splurge. Ego Depletion The most popular scientific model of self-control and willpower is that of a limited resource. In essence, whenever you choose to exercise self-control (for example, by choosing to skip dessert or to read a book instead of watching a TV…
 
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    Blog posts

  • 9 B2B eCommerce Best Practices That Make All the Difference

    sregan
    22 Apr 2014 | 7:14 am
    Although B2B eCommerce doesn’t garner the same buzz and attention of its B2C counterpart, it already accounts for more revenue ($559B vs. $252B) and is growing faster as well – 20% in 2013 vs. 12% for B2C. A key reason behind this explosive growth is the expectations of B2B buyers. Just as they’ve become accustomed to the ability to make retail and lifestyle purchases online, they’ve begun searching for a similar user experience when making business purchases. This has disrupted the B2B market significantly and consumerization is presenting complexities that B2B companies have never…
  • 4 Digital Commerce Trends & Insights from Bill Thomas, Optaros' Newest Client Partner

    clangway
    16 Apr 2014 | 12:03 pm
    Optaros is proud to welcome Bill Thomas to our team as a new Client Partner. Bill has over 8 years of experience launching and supporting immersive eCommerces experiences for exceptional brands. I sat down with Bill to pick his brain on a few key questions that eBusiness professionals everywhere are asking:What do you see as the most impactful digital commerce trends to arise in 2014?Mobile payments are going to be the fastest growing segment in eCommerce.   In particular, the explosion in Mobile Proximity payments is going to have a profound impact.  Mobile Proximity payments refers to…
  • 4 Digital Commerce and Omnichannel Takeaways from Demandware XChange 2014

    clangway
    11 Apr 2014 | 10:25 am
    I spent three action-packed days at the Demandware XChange Conference in Miami Beach earlier this week, an event that brings together Demandware, its world-class clients, eager new prospects and a great group of LINK technology and solutions partners. Demandware put on a tremendous show that included great entertainment mixed with thought-provoking keynotes from the likes of Malcolm Gladwell and Harley Manning from Forrrester, insightful breakout sessions and interactive roundtables. I left the sunny beaches of Miami with four key takeaways I’d like to share:Customer Experience…
  • How to Instill eCommerce Customer Loyalty

    afosbrook
    10 Apr 2014 | 11:40 am
    Consumers are constantly bombarded with messaging from online retailers and are presented with an increasing number of outlets to buy from. However, online retailers should be seeking to instill a stronger sense of customer loyalty. According to a report by Adobe, returning purchasers and repeat purchasers account for 41% of all eCommerce revenue. However, these purchasers only account for 8% of all traffic to eCommerce websites. This is a staggering discrepancy, especially when you consider that 80% of online retailers’ marketing budgets are spent attracting new shoppers to their website…
  • 3 Tips to Better Market your Flash Sale Site

    afosbrook
    28 Mar 2014 | 1:58 pm
    Private Event Retail, or flash sale sites can be great tools for online retailers to reduce the cost of customer acquisition while fostering customer loyalty and increasing the likelihood of repeat purchases. In fact, retailers that leverage these types of sites see the cost of customer acquisition drop by 44% while repeat purchases jump 35% when compared to traditional eCommerce sites. There is a ton of opportunity out there with flash sale sites and Private Event Retail, however a key component to seeing this type of success is having a detail-oriented marketing strategy. Here are just a…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • BlueSnap Hangs with 70,000 Gamers & Game Developers at PAX East 2014!

    BlueSnap Editors
    15 Apr 2014 | 9:16 am
    Penny Arcade Expo is the premiere event for video game enthusiasts, attracting thousands upon thousands of gamers and game developers to Seattle, Boston, and Australia for three separate events each year. What is better known as ‘PAX East’ (the Boston version of the event), it’s held in our Waltham office’s backyard each spring and we look forward to the spectacle year-after-year. And, it is truly that – a spectacle! Over 70,000 attended this year’s PAX East, swarming the Boston Convention Center and surrounding areas – many dressed head-to-toe in some of the most impressive…
  • OpenSSL Heartbleed Update

    BlueSnap Editors
    10 Apr 2014 | 4:23 pm
    You may have heard about the Heartbleed bug from different sources and the non-stop news coverage. For those who haven’t been following, Heartbleed is a security vulnerability in OpenSSL, a popular open-source protocol used to encrypt vast portions of the web. It’s used to protect your usernames, passwords, and sensitive information set on secure websites. As you can imagine, this is a big deal. BlueSnap, Inc. has thoroughly investigated this matter as it relates to our systems and have determined that we are running one of the non-vulnerable version of Open SSL. Our…
  • Magento and BlueSnap Join Forces To Help Online Merchants Sell Globally

    BlueSnap Editors
    1 Apr 2014 | 1:00 am
    Are you a Magento user? You’re in luck. BlueSnap has joined forces with Magento to help merchants sell all over the world easily and securely with the BlueSnap Extension. While Magento offers you a powerful and flexible online store, BlueSnap completes the purchase flow and improves conversions by offering a streamlined checkout experience in 180 countries, supporting 29 different languages, 60 currencies and 110 payment types. Magento is a feature-rich eCommerce platform built on open-source technology allowing you the flexibility and control over the look, content and functionality of…
  • BlueSnap Fills the Payment Processing Gap for Game Developers (GDC 2014)

    BlueSnap Editors
    31 Mar 2014 | 10:19 am
    The 2014 Game Developers Conference (GDC), held recently in San Francisco, focused heavily on the monetization of video games and included a specific Monetization Track – three full days of content focusing on the current and future opportunities for making money in games and social applications. A key theme throughout was that in order to ensure successful game monetization developers need a reliable and intelligent payment processing partner. A speech by Dean Takahashi, the lead writer for GamesBeat at VentureBeat, a leading network covering video games and tech, indicated that the video…
  • SXSW: The Convergence of Interactive Technologies Continues to Expand

    BlueSnap Editors
    18 Mar 2014 | 7:12 am
    The South by Southwest (SXSW) conference took place in mid-March in Austin, and BlueSnap made an appearance to further network and communicate with key companies either starting up, or already deeply involved in the shaping of the technology industry. SXSW has primarily been focused on film and music since its inception in 1987, but since 2007 the Interactive portion of the conference targeting emerging technologies has earned a reputation as being the biggest of its kind. SXSW Interactive ran from March 7th through the 11th this year, featuring some key events covering a wide array of…
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    LemonStand

  • 3 eCommerce A/B Tests That Can Increase Checkout Conversion

    Francis Teo
    16 Apr 2014 | 8:30 am
    Very often I get the question of what to test first on eCommerce stores, from eCommerce store owners and even consultants who are just getting started with A/B testing. As mentioned in my previous post, it’s important to create a good hypothesis before you start a test. Just to recap, a hypothesis is a proposed statement made on the basis of limited evidence that can be proved or disproved and is used as a starting point for further investigation. A good hypothesis needs to be based on some form of limited evidence. Testing random elements on the page without any limited evidence that the…
  • Customer Groups in LemonStand Cloud

    Danny Halarewich
    11 Apr 2014 | 10:07 am
    Segmenting customers into groups is a staple feature amongst many online retailers. Not all of your customers are the same, so why would you treat them like they are? Customer segmentation, as a concept, is all about breaking your customer base down into different groups so that you can handle each one according to what makes them different. One common form of segmentation on eCommerce sites is using customer groups to segment wholesale customers from retail, in order to provide them special pricing. We’re happy to announce that we have released the customer groups feature in LemonStand…
  • 4 Key Bottom-of-the-Funnel Ad Programs for Online Retailers in 2014

    Jon Gregoire
    9 Apr 2014 | 9:56 am
    When it comes to digital marketing campaigns, few retailers appropriate their budgets based on their sales funnel. Channels like social media, content, traditional display advertising, and affiliate marketing focus towards the top of the funnel, and so they don’t translate into sales as much as they focus on branding and building awareness. On the other hand, the 4 channels below represent the online retail heavy hitters: the channels designed to turn shoppers into costumers in the short-term. These tools should be used to push your bottom line and will be the biggest test to your…
  • How to Reduce eCommerce Shipping Costs

    Alicia Doiron
    7 Apr 2014 | 9:25 am
    Shipping costs are a huge pain. Whether you’re a small or large retailer, no doubt you’ve felt the sting of shipping costs. In an age where free shipping is extremely common and expected, reducing your shipping costs will help you make more profit and possibly grow your sales. Here are 3 ways you can reduce your shipping costs for eCommerce orders. Negotiate rates You might not be able to make them an offer they cannot refuse… but here are 7 ideas for negotiating your rates. Review and Research Before you go into a negotiation battle with a carrier, become familiar with your…
  • Introducing Advanced Product Search

    Danny Halarewich
    2 Apr 2014 | 12:00 pm
    Finding products quickly and efficiently from the admin area is critical to many online retailers. This is pretty easy if your catalog is relatively small. For retailers with larger catalogs, scrolling through a very long list of products spread across multiple pages to find what they want is less than ideal. We have recently released a brand new search feature to rapidly search and filter products from the admin panel of your store. This allows you to quickly narrow down the list of products currently displayed, and find what you’re looking for. Results update nearly in real-time as…
 
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    Perfect Audience Retargeting Blog

  • Preflight Checklist for Dynamic Retargeting

    Scott Danielson
    18 Apr 2014 | 9:47 am
    You’re about to launch your first dynamic retargeting campaigns on Perfect Audience.  Aw yeah!  There’s a lot more moving pieces to dynamic retargeting than static retargeting. If static retargeting is a hang-glider, dynamic retargeting is a rocket ship. Here’s a pre-flight check list of things to look for to make sure your campaigns reach orbit. 1. Check your Google Merchant Account connection. Ensure your Google Merchant account is successfully connected, that we’ve imported your products, and there were no errors along the way. Click on Settings-> Dynamic Ad…
  • Perfect Audience launches self-service Twitter Retargeting

    Brad Flora
    15 Apr 2014 | 10:30 am
    We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right now and seeing great results.  We’ve just been featured in Marketing Land and MediaPost with the news as well! What you need to know   Requirements: We are able to offer Twitter retargeting to marketers with audiences over…
  • Your CTR called and wants you to stop doing these 5 things

    Scott Danielson
    4 Apr 2014 | 12:30 pm
    Happy Friday! It’s time for another update in our Win At Retargeting series of blog posts, designed to help you get the most out of your retargeting campaigns. Today’s topic? Common mistakes advertisers make with their ads. If you find you’re falling into any of these traps, we’ve given you some suggestions to get yourself out! Let’s get started! 1. Using one and only one ad. You’re allowed up to 5 ads for your free trial campaign, and as many as you’d like for paid campaigns, so why limit yourself to one ad? I see many campaigns only using one ad.
  • Introducing Perfect Product Retargeting, easy dynamic FBX retargeting for retailers

    Brad Flora
    13 Mar 2014 | 3:04 pm
    We are proud to introduce Perfect Product Ads, dynamic personalized Facebook retargeting for retailers. With Perfect Product Ads, retailers can turn their Google Product Feed into dynamic ads in the Facebook sidebar and News Feed. Over 50 retailers are using it already! There is no cost to setting this up, no spend requirement, and you can update and edit your dynamic ads anytime you want. 1. How to start: Log into your account and follow the instructions under “Dynamic Retargeting Set Up” in the settings menu. (Click here to see exactly where to find it) 2. Video tutorial: Watch…
  • 3 Awesome New Features at Perfect Audience!

    Scott Danielson
    21 Feb 2014 | 12:33 pm
    Happy Friday! Today we’re very pleased to announce some new features and enhancements to your Perfect Audience account. We’re always looking for ways to improve our user’s experience, so we’ve recently made a few changes based off of our customer feedback. You talk, we listen! Here’s what’s new: Archive Conversion Goals It’s true! You can now archive any conversion goals that you’re not interested in seeing anymore. To do this, head to Manage-> Conversions. Look in the Actions column for the little file box icon: It’s the icon on the…
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    The Ecommerce Marketer

  • Recover lost sales from abandoned carts

    Alex Rada
    21 Apr 2014 | 9:47 pm
    An astonishing  number of about 60% of carts are abandoned. Imagine all those sales in your pocket right now! Hopefully you are sending cart abandonment emails to recover sales. If you are not, read our  weekly digest here. We know that is not possible to persuade all those who abandoned the cart to finish the purchase. But […] The post Recover lost sales from abandoned carts appeared first on The Ecommerce Marketer.
  • Email personalization in ecommerce. When, how and why

    Alex Rada
    31 Mar 2014 | 2:25 am
    The most basic form of email personalization is including recipient’s name in the subject line. Next step is developing a unique email for each subscriber, with completely personalized content. In between these two options, there is a large range of email personalization ideas that you can use for improving your email marketing campaigns. Ecommerce is a […] The post Email personalization in ecommerce. When, how and why appeared first on The Ecommerce Marketer.
  • Email marketing conversion rate gets a boost with customer segmentation

    Andreea Ceteras
    27 Mar 2014 | 2:06 am
    In our previous blog posts, we talked about how you can be a successful ecommerce marketer by using email marketing. And, in order to reach this objective, we were recommending you to spend some time for segmenting your target audience. Of course, customer segmentation is important in every business. But in ecommerce you have much […] The post Email marketing conversion rate gets a boost with customer segmentation appeared first on The Ecommerce Marketer.
  • Get more ecommerce revenue with triggered emails

    Andreea Ceteras
    22 Mar 2014 | 2:55 am
    Find out why transactional emails are raising in ecommerce. Read about all types of email triggers, how you can integrate in your system to build-up amazing revenues. The post Get more ecommerce revenue with triggered emails appeared first on The Ecommerce Marketer.
  • Infographic – Email Marketing Success in Ecommerce 2014

    Alex Rada
    18 Mar 2014 | 4:33 am
    The post Infographic – Email Marketing Success in Ecommerce 2014 appeared first on The Ecommerce Marketer.
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    Userlike

  • Integrate Your Live Chat With Your Dropbox

    Pascal
    23 Apr 2014 | 5:28 am
    Userlike’s integration with Dropbox is complete, which makes converting, transferring and processing your client’s enquiries much easier. You are just one step away from taking the most out of this new development. Dropbox is a free web-based system that allows you to store and share files online. On this famous cloud platform you can store all your personal or corporate data, files, media and archives with utmost security and accessibility. More than 275 million people from all parts of the world make use of Dropbox’ services. Our integration with Dropbox allows our users to easily…
  • L'art des entreprises orientées vers le client

    Laura
    22 Apr 2014 | 5:59 am
    Selon IBM, pendant que 80% des entreprises croient offrir un meilleur service à la clientèle, seulement 8% des clients affirment que c’est le cas. Pourquoi existe-t-il un si grand décalage entre ce que nous pensons faire et la perception de nos clients ? Beaucoup de managers rejettent la faute sur les employés de première ligne. Selon eux, ils seraient paresseux, incompétents et manqueraient de motivation. Ceci est peut-être le cas. Pourtant, pourquoi certaines entreprises réussissent lorsque certaines échouent ? Ceci n’a rien à voir avec la chance ; les entreprises qui…
  • New Buttons, Group Select, and Passive Connect Features

    Pascal
    22 Apr 2014 | 5:04 am
    With reinforcements to our development team we have added many new features and integrations over the last 2 months. We like to highlight 3 new features that deserve some recognition or explanation. Circle Buttons We added a new standard outlay for your chat button. When you choose the CSS option in the Button Appearance section of your widget editor, you can now choose for a Circle button as well. You can choose any color for this button, as well as choose out of various icons that you can place inside of it. Group Select We’ve had this one cooking for a while already. Oftentimes your web…
  • What the FAQ? Do's and Don'ts of FAQ's

    Marta
    22 Apr 2014 | 3:39 am
    FAQ’s used to be an excellent way for customers to find all the information they needed to know from your product or service. However, with the emergence of so many new tools and interactive ways to communicate with website visitors, people lost the patience to dig deep for relevant information prior buying from you. Your customers are looking for quick answers for complex and diversified questions and being able to respond to that might be not as easy as it seems. To help you optimize your own website FAQ's and be able to satisfy your own customers, we tried to understand what makes a…
  • Userlike in Lisboa

    Pascal
    18 Apr 2014 | 3:43 am
    Last week the Userlike team had a trip to the beautiful city of Lisboa. With its great weather, nice meals and breathtaking sightseeing spots this was a great place for some get-together time, enjoying, inspiration, and making plans to take over the world. An impression. The Team posing at Miradouro Portas do Sol, viewpoint over Lisboa Peter sharing some insights on the new dashboard design in progress Lisbon view from the Castle - getting away from it all Having a splendid time at the castle “Prost!” - Enjoying the night with oversized cocktails Timoor and Martin engaged in a staring…
 
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    Customericare.com » Blog

  • Why do customers hate your offshore call center so much?

    Aurelie Chazal
    22 Apr 2014 | 5:03 am
    For many years companies have been outsourcing different parts of their business. This isn’t a problem in itself it can even bring value to the company. Some brands outsource their IT department to specialized IT firms for example. They benefit from their expertise and knowledge without having to handle everything in-house. Outsourcing doesn’t always mean lower costs and lower quality. The problem is different with call centers as outsourcing often means offshoring to save money on what is considered a cost center.    Offshore call centers make your customers feel…
  • 4 tricks to sell products online over video chat

    Aurelie Chazal
    9 Apr 2014 | 4:37 am
    Ecommerce is a big hit right now and more and more people sell products online. It might seem like everything is for sale on the internet nowadays (yes everything! Remember those people who used to sell their souls on eBay or craigslist?). Don’t get me wrong, I am not telling you to go sell your soul. My point is that even the most complex products can be sold online nowadays. And you are going to have to start thinking about upscale online customer service. High-end products usually come with high-end personal customer service. If you think emails or a hotline are personal communication…
  • [Infographics] The untapped potential of ecommerce video chat

    Aurelie Chazal
    4 Apr 2014 | 3:55 am
    Video chat is one of the fastest growing channel of communication. The number of calls made is expected to reach 30 billion by 2015 and the number of video chat users is expected to grow from 63 Million active users in 2010 to 380 in 2015.   People are getting used to the technology and are not only using it with family and friends anymore: - 60% of hiring managers have conducted a job interview through video chat (Entrepreneur) More than 80% of them find video both time and cost saving. Job applicants also share that vision saying that it saves them the cost of transportation and allow…
  • Is Ecommerce video chat the right tool for you?

    Aurelie Chazal
    27 Mar 2014 | 8:44 am
    Depending on the size of your business you might wonder if video chat is worth the investment. I am going to be honest here and say that it depends on a lot of factors. That’s why we decided to write this blog post, to help you see a little more clearly.     1) It’s not only about the size of your business   Some small 1 person businesses might be able to drive more benefits from live chat than Fortune 500 companies. The key here is that it’s not about the size of your business but about the complexity (that we define by how difficult the buying process is for customers)…
  • 5 Amazing Articles about The Power of Video Marketing

    Customericare
    21 Mar 2014 | 7:04 am
    Video Marketing is the hottest trend in the online marketing industry. Everyday 100 Million internet users watch a video online and this number is expected to grow dramatically in the next few years. But does that mean it is the right format to advertise your business? The answer is yes! Did you know that people that view a product video are 85% more likely to buy the product?   This friday we decided to select 5 top articles about Video Marketing for you before releasing our own article next week (Yes stay tuned and subscribe to our newsletter to be the first to see it!).    …
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    Avangate Blog - Software Sales Tips | Software Business Blog

  • Industry Buzz – April 2014

    Irina Mihaila
    23 Apr 2014 | 2:33 am
    Hi sellers! We’re excited to introduce the Industry Buzz, a monthly roundup of the biggest commerce and digital news from across the web. We’re bringing you the best insights from the best minds in the industry, and we hope you enjoy these 10 thought-provoking commerce and marketing picks. With the global economy showing signs of a gradual recovery, worldwide IT spending is on pace to total $3.8 trillion in 2014, according to the latest forecast by Gartner. Check out this infographic to learn what drives organizations to purchase marketing automation systems, and how to select the right…
  • Brazil – the Next Great eCommerce Opportunity

    Raj Badarinath
    17 Apr 2014 | 6:02 am
    Brazil, probably best known for its magnificent beaches, vast rain forests, festivities-fueled cities, football (soccer) prowess and Carnival, is also the host for the upcoming 2014 World Cup and the 2016 Summer Olympics. But did you know that Brazil is actually the Latin American epicenter for eCommerce? With a population of 202M and the 6th largest world economy, Brazil accounts for 59% of Latin American eCommerce revenues. World class technology combined with a market size bigger than UK, Italy, Russia or India makes Brazil the next great eCommerce opportunity. Ralf Germer, CEO, of 4M…
  • Persuasive Web Design Techniques – A Must-Have for Software and SaaS-selling Websites

    Iulia Boc
    17 Apr 2014 | 5:18 am
    These days, when talking about the customer experience on a website, people usually address issues about usability and user experience techniques – diving deep into the data, but is this enough to convince the users to transact with your business? You might improve your conversion rates by looking into the data, reading some tips and tricks on usability and user experience techniques – and that might improve the user’s ability to complete a transaction, but I am wondering if this is enough to engage them to the point where they’ll actually pay… The bottom line is –…
  • “Mobile Is The Next Internet”- The WebAppTool Vision

    Delia Ene
    16 Apr 2014 | 5:56 am
    We’ve had the opportunity to chat recently with Micha Willemse, the COO of WebAppTool, a very cool online mobile app toolkit start-up out of The Netherlands. Insightful commentary, a remarkable company vision and a very generous discount coupon code offered to you, the reader. Dive in and enjoy! Q1. WebAppTool was born out of a great vision – I think it’s worth taking a few moments and talk about it here, as an intro to the company. Webapptool’s founder, Paul van der Meer, started building this toolkit in 2011 from the vision that “mobile is the next internet”. Everything and…
  • 3 Steps and 7 Tips to Turn Your Software Products into Subscriptions

    Cristi Miculi
    11 Apr 2014 | 2:01 am
    I recently read an article on how shifting to subscriptions has affected Adobe products. Basically, the company saw a decrease in revenues in the short term, but current signs lead to a good prognosis on medium and long-term revenues. This is just an example of the current trend of monetizing products and services via subscriptions, which is happening in many more verticals than just software and digital goods. A pay-per-use business model (subscriptions) has multiple advantages: More customizable for individuals (consumers, small businesses, enterprises) in terms of the packaging and price…
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    openastorenow.com

  • 5 Simple Ways To Increase E-commerce Conversion Rates

    osn_admin
    20 Apr 2014 | 10:16 am
    Image courtesy of 5 Simple Ways To Increase E-commerce Conversion Rates Posted on April 20, 2014 - 1:16pmMany new e-commerce store owners think that setting up a site and throwing traffic at it is a good way to make quick sales. It's all well and good to set up an Adwords campaign, or use Facebook ads to generate some traffic up front. In fact, I advocate doing that, if you have the money, because, to be honest, it's not all that expensive if you do it right. Strategy Read more about 5 Simple Ways To Increase E-commerce Conversion Rates Add new comment
  • Dropship, Wholesale or Manufacture?

    osn_admin
    16 Apr 2014 | 11:02 am
    Image courtesy of Dropship, Wholesale or Manufacture?Posted on April 16, 2014 - 2:02pmDecisions, decisions! Why must we have so many choices? It's tough enough to pick a good niche, but after that we still need to decide how we want to run our business.  When starting a new e-commerce store we are faced with three options. Three ways of delivering a product to the customer. The ultimate goal is to serve the customer, and from the customer's point of view it doesn't matter how the product reaches him as long as it's on time and undamaged. Ecommerce Strategy Read more about Dropship,…
  • Inject Life Into Your Product Copy

    osn_admin
    10 Apr 2014 | 3:49 am
    Image courtesy of Inject Life Into Your Product CopyPosted on April 10, 2014 - 6:49amPeople regularly ask me to provide feedback on their e-commerce stores. The most common complaint I hear is - "I'm getting traffic, but no sales. What's wrong with my site?" To be honest, it's tough to give precise and absolute answers to such questions. There could be any number of things wrong, and the only way to know for sure is to track and test. However, the one thing I find in common with many such sites is the lack of inspirational product copy. Strategy Read more about Inject Life Into Your…
  • Facebook Ads for E-commerce: Growing Your Brand

    osn_admin
    7 Apr 2014 | 12:32 am
    Facebook Ads for E-commerce: Growing Your BrandPosted on April 7, 2014 - 3:32amThis is Part 2 of our Facebook Ads series. Check out Part 1 here, if you haven't read it yet. Many people use Facebook Ads just like they use Google Ads, and they expect the same results for cheaper. You need to understand that this is a different advertising platform, and your results are bound to be different. While Google is great for bringing traffic with purchase intent to your e-commerce store, Facebook's strength lies in creating a brand and a fanbase. Advertising Read more about Facebook Ads for E-commerce:…
  • Facebook Ads for E-commerce: Getting Started

    osn_admin
    4 Apr 2014 | 12:05 am
    Facebook Ads for E-commerce: Getting StartedPosted on April 4, 2014 - 3:05amAs a new e-commerce store owner, advertising is the best way to get some quick traffic right from the start. Google Ads has always been the preferred advertising platform, purely because of Google's ubiquitous reach. Along with their Keyword Tools, Analytics and Product Listing Ads, Google has a powerful suite of tools to target keywords, acquire traffic quickly and track conversions. If you want to learn more, check out our primer on Google Ads. Advertising Read more about Facebook Ads for E-commerce: Getting Started…
 
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    Build a Better eCommerce Business | Forewards

  • Ecommerce marketing strategy from Alec Baldwin

    Jason Dea
    23 Apr 2014 | 6:11 am
      What does Alec Baldwin know about ecommerce or online marketing strategy? What does that clip above have to do with running a business, or building relationships with your customers? Well, not that much… or perhaps quite a lot! Aside from being a great performance, the (Always Be Closing) lesson that Baldwin’s character in Glengarry […]The post Ecommerce marketing strategy from Alec Baldwin appeared first on Build a Better eCommerce Business | Forewards.
  • Supercharge your referral marketing program

    Jason Dea
    22 Apr 2014 | 5:26 am
    Whether it’s Amazon or eBay, Beyondtherack or Birchbox, the world of eCommerce is blowing up. Even the analysts agree on this. Research now shows that eCommerce is outpacing (and some might even say… destroying) brick and mortar retail. In fact for the first time ever, in 2013 black Friday sales online outpaced brick and mortar. […]The post Supercharge your referral marketing program appeared first on Build a Better eCommerce Business | Forewards.
  • Advertising is dead, long live advertising

    Jason Dea
    21 Apr 2014 | 5:30 am
      Neilson study on trust in advertising   The internet has changed the way we do a lot of things over the past 20 years. One great thing that the internet has brought about is access to information that might otherwise have been hidden or hard to find in the past. Because of this when […]The post Advertising is dead, long live advertising appeared first on Build a Better eCommerce Business | Forewards.
  • 4 ecommerce tools that every retailer must have in their toolbox

    Jason Dea
    18 Apr 2014 | 6:18 am
    A carpenter is only as good as the tools in his or her toolbox. I think that’s an old adage, though it might not be. In any case, let’s talk about the essential eCommerce tools that should be in any shopkeeper’s toolbox. These days the opportunities online are boundless, but more importantly they are accessible. […]The post 4 ecommerce tools that every retailer must have in their toolbox appeared first on Build a Better eCommerce Business | Forewards.
  • A huge opportunity for ecommerce on the horizon

    Jason Dea
    17 Apr 2014 | 12:28 pm
    How big is the opportunity for eCommerce? Well it’s absolutely massive. The folks over at Business Insider recently compiled some pretty staggering data that paints a clear picture of how truly gargantuan the opportunity is for the future of eCommerce. The top offline or brick and mortar retailers int he US are seeing a dramatic […]The post A huge opportunity for ecommerce on the horizon appeared first on Build a Better eCommerce Business | Forewards.
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    Okanjo Blog

  • 4 tips to stay on top of your online product inventory

    Chris Connell
    22 Apr 2014 | 1:47 pm
    Never lose a sale from out-of-date online product inventory again. You may have lost a sale without even realizing it. With conversion rates averaging only 4%, you’re not allowed much room for error. So when you have an interested customer looking at your product, you must remove any barriers that are stopping them from making a purchase. […] The post 4 tips to stay on top of your online product inventory appeared first on Okanjo Blog.
  • Okanjo unites e-commerce, advertising: The Pitch

    Brendon Thomas
    18 Apr 2014 | 10:53 am
    Original story by Alison Bauter, Milwaukee Business Journal. Two entrepreneurs in Los Angeles brought their idea to Milwaukee and have developed a way to marry the fast-growing markets of e-commerce and local advertising, using an open-source, cloud commerce framework. Now, they’re turning that technology toward the media, trying to bring local ad revenue back to news outlets. […] The post Okanjo unites e-commerce, advertising: The Pitch appeared first on Okanjo Blog.
  • Selling online: how to set goals and get started

    Chris Connell
    9 Apr 2014 | 4:02 pm
    Understanding your goals is the first step to successfully selling online. Most businesses that start to sell online simply because they feel it’s the next step are unhappy with the result. But how can you be happy with your results when you don’t know what your goals are and never defined success? There are many […] The post Selling online: how to set goals and get started appeared first on Okanjo Blog.
  • 4 ways to make your online auction a success

    Brendon Thomas
    2 Apr 2014 | 9:13 am
    Here’s an excerpt from our latest guest post at GuideStar. We share a few ways to ensure success from your online auctions. Back in January, I wrote about engaging donors online with a new strategy. One of those new strategies is fundraising with online auctions, which is vastly different than auctioning items in person. When […] The post 4 ways to make your online auction a success appeared first on Okanjo Blog.
  • Ronald McDonald House Launches Okanjo-powered Virtual Wish List

    Mike Drescher
    28 Mar 2014 | 11:08 am
    [Press Release] Charity looks to engage new supporters with targeted online donation tool Milwaukee – Okanjo today announced its partnership with Ronald McDonald House Charities Eastern Wisconsin (RMHC), a nonprofit organization dedicated to easing the burden of families whose lives have been disrupted as a result of their child’s illness or injury. Since it was […] The post Ronald McDonald House Launches Okanjo-powered Virtual Wish List appeared first on Okanjo Blog.
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    Yovigo Inc.'s News & Blog

  • A Brief Guide to Email Marketing

    Becky Swift
    23 Apr 2014 | 12:00 am
    Email marketing is one of the most invaluable resources available to businesses today. It’s mostly free, it’s easy and everyone is open to receiving emails from companies they use. It’s also pretty easy to get on email subscribers’ nerves, though, which will get you in their spam folder and, potentially, lose them as a customer all together. I know that I have received one too many emails from someone that turned me off of them forever. We’ve compiled a some tips to help you keep your emails from getting kicked to the curb. Don’t Spam This seems like a…
  • The Do’s and Dont’s of Naming Your Business as Illustrated by Cats

    Becky Swift
    21 Apr 2014 | 12:00 am
    Naming your business can be an incredibly daunting task. You want something unique, but not difficult to remember. You want something that stands out, and something that’s easy to spell. More than that, you want something with an available domain name, which is becoming more and more difficult. Not to mention, with all the graphs and projections you’ve got going on trying to get a business off the ground, it’s hard to take a moment to feel creative and come up with a really great name. We’ve put together a list of do’s and dont’s to help clear up some of…
  • The Truth About How Men and Women Shop- An Infographic

    Becky Swift
    18 Apr 2014 | 10:32 am
    We all know that there are basic differences between the ways that men and women think, feel and, yes, even shop. We’ve put together an infographic to help you get to know your target market better by detailing the habits of each gender, both online and off. Of course it’s important to remember that not all people fit into a trend, and statistics should always be taken with a grain of salt and a knowledge of the sample size. The articles cited in this graphic will provide a more rounded understanding of the information we’ve posted.
  • Introducing The Yovigo Marketplace!!!

    Becky Swift
    17 Apr 2014 | 12:00 am
    We’re happy to announce that our app and theme Marketplace is now up and running. You can now purchase and install new apps and themes for your website from Yovigo! To celebrate the launch of the Marketplace, we’re highlighting some of our coolest themes and apps! We’ve been working hard to get you the apps you need, and the themes you like. So here are some of our favorites. Awesome Apps! FormMagic ($19.95) With FormMagic you can create your own custom forms, and add them to your site. This is usually a very labored, and code intensive process, but FormMagic make it quick…
  • 10 Steps to Your First Sale

    Becky Swift
    16 Apr 2014 | 5:00 am
    You know how to sell in person. You say this, you ask that, and voila! A customer has given you money, walked out the door, and they want to come back. Selling online, though, is different. Here are some tips to getting traffic to your site, and getting that first product out the door. 1) Create Social Media Accounts You know your business should be on Facebook, maybe even Twitter, but have you thought about putting your products on Pinterest, posting “behind the scenes” pictures on Instagram or about claiming your business on Yelp? There are a lot of secondary social media sites…
 
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