Ecommerce

  • Most Topular Stories

  • 6 Ways to Validate Your Business Idea

    Shopify Blog - Company
    Richard Lazazzera
    24 Mar 2015 | 7:13 am
    This is a guest post from David Fallarme of ReferralCandy When you’re building a new store, it’s normal to feel a little anxious about whether it's all going to work out. Like most entrepreneurs, you'll probably have a few questions swirling in your head:  Are people really going to buy what I’m going to sell? Am I doing the right thing by starting this business? Will my store still be up and running in six months? While there’s no way to guaranteeing the success of a new business, there are a lot of things you can do to judge the viability of your new venture. In this post, we’ll…
  • Amazon Fires 1st Shot in Storage Price War

    E-Commerce Times
    Jack M. Germain
    27 Mar 2015 | 5:00 am
    Amazon on Thursday announced two new plans for unlimited storage in its Cloud Drive service. The Unlimited Photos plan includes 5 GB of additional storage for videos or other documents and files. It costs $11.99 per year. The Unlimited Everything option provides limitless cloud storage of photos, videos, movies, music and files for $59.99 per year. Both plans come with a free three-month trial. Unlike monthly plans for business users, these new services target the average consumer who has multiple devices.
  • Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers

    A Better Lemonade Stand
    Richard Lazazzera
    21 Mar 2015 | 7:53 pm
    Getting followers on Instagram isn’t hard. How to get real Instagram followers in your niche that are likely to purchase your products is a slightly different story and challenge. Instagram has quickly become one of the best marketing channels for ecommerce merchants. The visual nature of the platform, combined with some of the highest engagement […] The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.
  • Why I’m Using A Fulfillment Center

    Sellbrite » Ecommerce Blog
    Sandi Garcia
    17 Mar 2015 | 11:13 am
    Photo credit to Flickr user ledesigngroup After relocating my ecommerce business from California to Indiana, I’ve been re-thinking every aspect of my operation. I no longer have an assistant, and now that I work out of my home I have limited storage space. Using a fulfillment center to outsource warehousing and shipping was an obvious opportunity for me to improve efficiency. Where to start? To be honest, finding a good warehouse & fulfillment center was easier than I thought. I started with asking my colleagues what they were using. The most common answer given was Amazon FBA…
  • Pros and Cons of Fulfillment By Amazon

    Sellbrite » Ecommerce Blog
    Shabbir Nooruddin
    6 Mar 2015 | 10:16 am
    Photo credit to Flickr user governorbillhaslam One of the greatest challenges a growing merchant must face is warehousing inventory. After a certain point, you’ll outgrow your garage or basement and will have to find a location to store your items. The cost of real estate can quickly add up; on top of that, warehouse logistics (picking, packing, and shipping) is a totally different challenge itself. Luckily, there is a solution offered by Amazon called Fulfillment by Amazon, or FBA for short. In this post, we’ll look at the pros and cons of Fulfillment By Amazon. What is Fulfillment…
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    E-Commerce Times

  • Mobile Banking on a Tear, Says Fed

    Justin Stoltzfus
    27 Mar 2015 | 11:36 am
    The Federal Reserve Board has released its fourth annual study of consumers' mobile commerce behaviors. The report shows a continued boom in banking on mobile phones and other devices rather than at a teller desk. Central to the report's findings is the growing number of "banked" consumers -- those with full access to bank services -- who also use a smartphone, and the number of those users who are taking advantage of mobile banking features. Thirty-nine percent are doing some or all of their banking online, compared to 33 percent last year.
  • Optimizing the Brick-and-Mortar Customer Experience

    Toby Hawkes
    27 Mar 2015 | 9:36 am
    The retail industry has finally awakened to what customers always have known -- they don't distinguish too much between channels. Modern shoppers are happy to embrace the immediacy and experience of the physical store while also benefiting from the informed and personalized ease of shopping online. As many pure play online retailers invest in a physical presence to trigger growth and enhance their connection with customers, they should translate the smartest online strategies into their in-store experience.
  • Amazon Fires 1st Shot in Storage Price War

    Jack M. Germain
    27 Mar 2015 | 5:00 am
    Amazon on Thursday announced two new plans for unlimited storage in its Cloud Drive service. The Unlimited Photos plan includes 5 GB of additional storage for videos or other documents and files. It costs $11.99 per year. The Unlimited Everything option provides limitless cloud storage of photos, videos, movies, music and files for $59.99 per year. Both plans come with a free three-month trial. Unlike monthly plans for business users, these new services target the average consumer who has multiple devices.
  • FTC Blasts WSJ's 'Misleading Narrative' on Google

    Peter Suciu
    26 Mar 2015 | 12:14 pm
    Federal Trade Commission Chairwoman Edith Ramirez, along with Commissioners Julie Brill and Maureen Ohlausen, on Wednesday released a statement reaffirming the agency's decision not to prosecute Google over its search practices, and insisting it was in line with the recommendations of the FTC's staff. "Contrary to recent press reports, the Commission's decision on the search allegations was in accord with the recommendations of the FTC's Bureau of Competition, Bureau of Economics, and Office of General Counsel," the commissioners maintained.
  • Time's Up for Legacy ERP

    Denis Pombriant
    26 Mar 2015 | 10:26 am
    It takes prodigious amounts of cash to launch a company these days and that's especially true when trying to insert a new idea into the collective consciousness. Salesforce spent well over US$100 million to convince us that SaaS CRM was real, Zuora has raised nearly twice that amount defining the subscription economy, and cloud ERP is following suit. FinancialForce today announced a financing round of $110 million from lead investor Technology Crossover Ventures, and Salesforce Ventures, which is Salesforce's corporate investment group.
 
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    E-Commerce Law

  • New Virginia Law Eases Pursuit of Anonymous Internet Defamers

    Jonathan Frieden
    26 Mar 2015 | 11:24 am
    This month, Virginia enacted a law designed to make it easier for victims of anonymous Internet defamation to bring suit against those who have defamed them. Virginia House Bill 1635 maintains Virginia's one year statute of limitation for defamation actions but provides that "[i]f a publisher of statements actionable under this section publishes anonymously or under a false identity on the Internet, an action may be filed under this section and the statute of limitations shall be tolled until the identity of the publisher is discovered or, by the exercise of due diligence, reasonably should…
  • 5 Must-Have Terms of Use Provisions

    Jonathan Frieden
    17 Mar 2015 | 6:47 am
    My March article, "5 Must-Have Terms of Use Provisions" went live on The Rouse today.  Let me know what you think.
  • Starting an Online Business: Licensing Requirements

    Jonathan Frieden
    18 Feb 2015 | 2:14 pm
    My February Rouse article, "Starting an Online Business:  Licensing Requirements," is up.
  • 3 Tips for Protecting Valuable Domain Names

    Jonathan Frieden
    28 Jan 2015 | 6:55 am
    Last week, The Rouse published my January article, 3 Tips for Protecting Valuable Domain Names.
  • Choosing the Right Startup Business Partner

    Jonathan Frieden
    30 Dec 2014 | 8:10 am
    My second article on The Rouse, Choosing the Right Startup Business Partner, was published earlier this month.  Please free free to let me know what you think of the article or to suggest topics for future columns. Happy New Year!
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    Shopify Blog - Company

  • Are You Millionaire Material? 7 Things Millionaires Have in Common

    Tucker Schreiber
    26 Mar 2015 | 5:18 am
    Most of the millionaires in the world aren’t celebrities living in massive estates.  In fact, you could be living next to a millionaire and you might not even know it. As it turns out, there are quite a few traits that millionaires share - and it isn't just what they have in their bank account. In this post, we’ll take a look at the traits that millionaires have in common, backed by research. Try incorporating some of these things into your daily life, and who knows - maybe you’re a millionaire in the making. 1. Millionaires Are Self Employed Entrepreneurs Think it’s risky to start…
  • Marketing Isn't For You.

    Tommy Walker
    25 Mar 2015 | 4:12 am
    Having been in marketing for over 10 years, I’ve recently come to the conclusion that marketing isn’t for me. Now before you start making assumptions, keep reading. I started marketing back in 2005 after I created a music video for a local heavy metal band. After spending an entire summer filming and several months of editing, I started to wonder if all of my efforts would have been for nothing if people didn’t get to see it. Though I was proud of my achievement, it didn’t take away certain fears and anxieties about sharing it with my closest friends and family. It only made matters…
  • 6 Ways to Validate Your Business Idea

    Richard Lazazzera
    24 Mar 2015 | 7:13 am
    This is a guest post from David Fallarme of ReferralCandy When you’re building a new store, it’s normal to feel a little anxious about whether it's all going to work out. Like most entrepreneurs, you'll probably have a few questions swirling in your head:  Are people really going to buy what I’m going to sell? Am I doing the right thing by starting this business? Will my store still be up and running in six months? While there’s no way to guaranteeing the success of a new business, there are a lot of things you can do to judge the viability of your new venture. In this post, we’ll…
  • How to Make Your First 10 Sales

    Richard Lazazzera
    19 Mar 2015 | 7:12 am
    When starting a new ecommerce business, your first sales are some of the most important. They are the sales that get momentum going, help you refine your marketing strategy and iron out kinks in your operation. Naturally though, your first sales will be some of the hardest to obtain.  In this post, we’re going to show you ten ways to go get your very first customers. This will get you started on the right path and most importantly, help you better understand what works and what doesn’t for your online store.  Your Goal Your goal is to get ten sales using each of the methods below in…
  • What Talking To Video Game NPCs Can Teach You About User Experience

    Tommy Walker
    18 Mar 2015 | 6:00 am
    Buying is, if nothing else, an expression of the self. Clothes, gadgets, movies, furniture, books; each of these represent a tiny fragment of who you are as a person, and how you’d like to be perceived in the world. When someone asks, “Hey, is that the new iPhone?” or comments “I really like that dress!” it makes us feel good - connected even - and if only for a fleeting moment, we feel anchored to the world around us. It is deeply satisfying knowing our decision to make that purchase made someone notice some part of who we are. It should come as no surprise then that one of our…
 
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    Get Elastic Ecommerce Blog

  • The Guide to Digital Transformation [Infographic]

    Linda Bustos
    26 Mar 2015 | 11:20 pm
    What is digital transformation? The use of any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like publishers, or the numerous other possibilities, business in today’s world of rapid digital disruption and emerging device and social platforms need to have an action plan.This week’s infographic is not so much a collection of stats as a rundown on the present and future of digital transformation, adapted from Infomentum’s…
  • 7 Tips for Facebook Dynamic Product Ads

    Linda Bustos
    24 Mar 2015 | 11:41 pm
    Every ecommerce marketer wants to figure out how to make the most out of social (or anything out of social). And while organic exposure is cheap, it’s getting harder and harder to reach fans in the News Feed.While many speculate this is purposeful on Facebook’s part, to make advertising more appealing and…necessary, its newest ad format Dynamic Product Ads look like they have some potential for ecommerce sites to gain targeted reach efficiently.Dynamic Product Ads allow you to upload part or all of a product catalog, with ads served to Facebook users on desktop and mobile devices.
  • 7 Tips for Targeting the Mobile-Only Shopper

    Linda Bustos
    23 Mar 2015 | 1:04 am
    There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers.13% of Internet shoppers, no big deal, right?No big deal until you see the the percentage of mobile-only shoppers among top 10 online retailers (via Search Engine Land):Note the number that exceed 50% of mobile-only visits, or come very close.And a study by xAD/Telmetrics found 42% of mobile users consider mobile the most important resource in their purchase process.Think mobile shopping is still nascent?Optimizing for the mobile-only shopperThough…
  • The Lowdown on Shopping Cart Abandonment [Infographic]

    Linda Bustos
    20 Mar 2015 | 1:05 am
    This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits.Tweetables67.45% of online shopping carts are abandoned Tweet thisThe average delay between first visit and actual purchase is 19 hrs Tweet this72% of online shoppers complete their purchase within 12hrs of first visit Tweet thisIt’s estimated that abandoned shopping carts will total $4 Trillion in 2015 Tweet this56% of cart abandoners do so because of unexpected costs (sticker shock) Tweet this37% of cart abandoners were “just browsing” Tweet this36% of cart abandoners “found a better…
  • Why You Don’t Need Another Ecommerce Solution

    Linda Bustos
    18 Mar 2015 | 1:04 am
    In our Adobe Summit session Reinventing customer engagement with Experience-driven Commerce: How McGraw-Hill Education Took on Digital Learning and Won last week in Salt Lake City, Utah, we teamed up with Adobe and McGraw-Hill Education to share how this iconic publisher transformed from a textbook company to a ‘learning sciences company,’ reinventing its digital business in only 123 days.The end of sustainable competitive advantageThe session opened with Errol Denger from Adobe highlighting why, for all businesses across all industries, it’s harder and harder to hold a competitive…
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    Sellbrite » Ecommerce Blog

  • Manufacturing Your Own Products For Ecommerce

    Shabbir Nooruddin
    25 Mar 2015 | 7:13 am
    Photo credit to Flickr user Ted McGrath When you sell online, you have a choice of doing three different kinds of selling. The first is reselling physical products that you can buy via wholesale or drop ship. These products are usually manufactured by other companies and are available to most anyone who wants to sell them. The second is selling (or reselling) digital products, like videos, ebooks, and software. These can be procured from others and resold by you, or you can create and sell them yourself. If you do this, you are a manufacturer to a certain extent. The third is manufacturing…
  • Why I’m Using A Fulfillment Center

    Sandi Garcia
    17 Mar 2015 | 11:13 am
    Photo credit to Flickr user ledesigngroup After relocating my ecommerce business from California to Indiana, I’ve been re-thinking every aspect of my operation. I no longer have an assistant, and now that I work out of my home I have limited storage space. Using a fulfillment center to outsource warehousing and shipping was an obvious opportunity for me to improve efficiency. Where to start? To be honest, finding a good warehouse & fulfillment center was easier than I thought. I started with asking my colleagues what they were using. The most common answer given was Amazon FBA…
  • Etsy’s Future Direction, March Content Marketing Ideas, Bigcommerce + Square, and More

    Michael Ugino
    13 Mar 2015 | 11:44 am
    Multi-Channel Seller News Welcome to this week’s Multi-Channel Seller News update. Articles this week include speculation on the future direction of a post-IPO Etsy Marketplace, content marketing ideas for March, news of Bigcommerce integrating with Square, and more. As always, if there is a story you want to share with us that you think we need to include, be sure to email us, or leave us a link in the comments! Can Etsy keep artistic roots with IPO? Etsy recently filed its long-awaited S-1 papers, and with the move come concerns that the artisan and vintage goods marketplace might…
  • 10 Steps To Starting An Ecommerce Subscription Business

    Nick Whitmore
    11 Mar 2015 | 10:20 am
    Photo credit to Flickr user vecdeal In my last post I talked about the increasingly popular ecommerce subscription business model. I mentioned that I’m in the process of helping myself to a slice of the subscription business pie – and I’ll discuss exactly what I’m working on in a later post. Today, however, I want to talk about the process I’ve followed to launch my idea – I’m going to lay out 10 steps to starting an ecommerce subscription business, so that you too can take a bite of the cherry when you’ve found the perfect niche! 1) Find an idea One initial problem with…
  • Pros and Cons of Fulfillment By Amazon

    Shabbir Nooruddin
    6 Mar 2015 | 10:16 am
    Photo credit to Flickr user governorbillhaslam One of the greatest challenges a growing merchant must face is warehousing inventory. After a certain point, you’ll outgrow your garage or basement and will have to find a location to store your items. The cost of real estate can quickly add up; on top of that, warehouse logistics (picking, packing, and shipping) is a totally different challenge itself. Luckily, there is a solution offered by Amazon called Fulfillment by Amazon, or FBA for short. In this post, we’ll look at the pros and cons of Fulfillment By Amazon. What is Fulfillment…
 
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    eMarketer Articles and Newsroom Posts

  • Article: UK to Achieve World First as Half of Media Ad Spend Goes Digital

    26 Mar 2015 | 9:01 pm
    The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50% share of advertising spending, eMarketer estimates. In the UK, digital ad growth will be driven mostly by spending on mobile, which is expected to rise 45.0% this year to account for 20.1% of all media ad spending in the country.
  • Article: Retail Banks Invest In the Cross-Channel Consumer

    26 Mar 2015 | 9:01 pm
    Retail banks are focused on implementing a digital strategy, and cross- and upselling existing customers is the primary business objective driving this. If banks want to reach this goal, they'll need to keep up with consumers across channels and devices. As such, they're investing in cross- and multichannel capabilities.
  • Article: Internet Users Get More Mobile, Rural in China

    26 Mar 2015 | 9:01 pm
    Mobile internet access is a big trend in internet usage in China, but it’s not the only one. According to industry sources, internet penetration in rural areas has been rising dramatically.
  • Article: Is Mobile Trending Among Brazil's Buyers?

    26 Mar 2015 | 9:01 pm
    When it comes time to make a mobile purchase, Brazil's shoppers pass on mobile websites and apps, preferring the full version of sites instead. According to recent research, mcommerce sales are growing rapidly in the country and increasing their share of ecommerce sales.
  • Article: Retailers Didn't Feel the Love in February

    26 Mar 2015 | 9:01 pm
    Valentine's Day is often retailers' first big draw of the year, following a slow post-Christmas season and the winter doldrums. But this year, according to recent data, shopper traffic was down almost 1% compared with February 2014. Sales at general merchandise, apparel, furniture and other retailers were down 2.3%. The harsh winter weather played a major role in a sluggish month for retailers.
 
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    Practical Ecommerce » Columns

  • From Magento to WooCommerce, part 5

    Richard Stubbings
    27 Mar 2015 | 6:39 am
    This is the fifth and final installment in a series of posts that describes my disenchantment with Magento and my consideration of WooCommerce as a ...
  • From Magento to WooCommerce, part 4

    Richard Stubbings
    15 Mar 2015 | 7:44 pm
    This is the fourth installment in my series of describing the process of migrating from Magento to WooCommerce. In “part 1,” I discussed my frustrations ...
  • From Magento to WooCommerce, part 3

    Richard Stubbings
    5 Mar 2015 | 9:53 am
    This is the third installment of a series in which I describe my decision to leave the Magento platform, and test WooCommerce. In “part 1,” ...
  • How to promote your ecommerce business

    Erica Tevis
    27 Feb 2015 | 12:01 pm
    During a recent discussion in a New Jersey wedding professionals networking group, a new member asked, “If you could promote your business through only one ...
  • Launching my third website business in 15 years

    Elizabeth Hollingsworth
    25 Feb 2015 | 12:40 pm
    The countdown has begun: I launch my Australian wedding decorations website, my third ecommerce venture in 15 years, in eight weeks. And like many online ...
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    BIA/Kelsey - Local Media Watch

  • At BIA/Kelsey NATIONAL: Dave Walker Obliterates the National-to-Local Myth

    Mitch Ratcliffe
    26 Mar 2015 | 3:50 pm
    Chief Marketing Officers are in “an exclusive club that drinks a lot and makes bad decisions,” Dave Walker, Chairman, BizHive, told BIA/Kelsey NATIONAL. His tongue-in-cheek opening statement set the stage for a rapid-fire dissection of the disconnect that afflicts the national/local conversation. An accomplished marketer who has led go-to-market strategies for Walmart, Microsoft, Toys R Us, and Home Depot, among others, he recently launched BizHive, an SMB advertising and marketing services marketplace. Walker kicked off his session explaining the results of the CMO…
  • At BIA/Kelsey NATIONAL: Selling Locally Targeted Ads

    Charles Laughlin
    26 Mar 2015 | 3:20 pm
      Selling National Accounts for Local Targeting Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal Rick Hanna, CEO, Mspark Corey O’Donnell, VP Marketing, Brand Networks, Yodle National accounts seem out of reach for many local channels. What are the best ways to reach into them, and sell services? What are they especially looking for from local channels? We’ll discuss best practices for selling — and satisfying — national accounts during this critical session. Today at BIA/Kelsey’s National conference in Dallas, three execs leading national to…
  • Local On-Demand Economics: Conversational Intelligence will Supplant SEO

    Mitch Ratcliffe
    26 Mar 2015 | 12:02 pm
    If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new category, Conversational Intelligence, will emerge to address the demands for deep personalization in online and physical sales engagements. As the Local On-Demand Economy (LODE) evolves, more interaction between merchants, brands and customers will take place in rich media environments where the click is only one step, albeit still important, to improved customer engagement, satisfaction and conversion rates.
  • At BIA/Kelsey NATIONAL: Four Rules to Live and Work By

    Suzanne Ackley
    26 Mar 2015 | 10:38 am
    One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within communities and keys to their revenue success — marketing solutions beyond the banner including sophisticated native advertising techniques. BIA/Kelsey’s Celine Matthiessen with speakers Angela…
  • At BIA/Kelsey NATIONAL: Embrace the Omni-Channel Mindset

    Mitch Ratcliffe
    26 Mar 2015 | 8:32 am
    Karen Traversi Kovalesi, President & CEO, Geary LSF, a San Francisco integrated digital marketing agency, told BIA/Kelsey NATIONAL that marketers and brands must think across media and organizational boundaries to bring customers to a transaction decision. “You get business results, not just business tactics,” she said. “Omni-Channel is a mindset, not just a business practice.” Geary LSF must work to create unique combinations of digital messaging and engagements to bridge he national/local marketing challenge, Taversi Kovaleski told the audience, sharing examples…
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    Retail, in the eyes of the everyday customer

  • Changing the Minds of Shoppers Thinking of Unsubscribing

    betterretail
    16 Mar 2015 | 2:14 am
    I’ve been getting a lot of emails from michaels.com lately.So I clicked the ‘unsubscribe’ link in this email footer.The next page changed my mind—
  • 7 Reviews Versus 48

    betterretail
    9 Mar 2015 | 2:37 am
    I’ve struggled with product page review counts.I know going from 0 reviews to 1 with 4.2 stars (or better) improves conversion rates 20% (source).But, if an item already has 4.5 stars and 7 reviews … … is there additional benefit of collecting 41 more reviews (reaching a total of 48)? Well, it turns out, I don’t need to bother my head with this question any more.  According to research by Reevoo.com 48 reviews is way better than 7 (source)—
  • Are You Giving Your Top Seller Enough Love?

    betterretail
    2 Mar 2015 | 2:29 am
    Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report.It’s highly likely that your top seller sells 2X as many units as the next best seller (Zipf’s law).Now go to your top seller product page (on your site) and copy page link name.  Return to Google Analytics and go to Behavior—>Site Content—>All Pages report and enter the unique part of your top seller product page link name into this box and hit enter— This will pull up stats for top seller product page.Note number listed under Unique…
  • Compare and Contrast

    betterretail
    23 Feb 2015 | 2:15 am
    Few facts about online shoppers— 1: They are impatient and unexcited about reading your 2,000 word product description. 2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either. To solve for 1 and 2 consider adding an infographic like this on your product page— Click for zoomed view
  • Riding Coattails is Clever

    betterretail
    16 Feb 2015 | 2:44 am
    Fact 1: 100 million people watched the super bowl this year. Fact 2: The shark to the left of Katy Perry made a great impression on popular culture. Fact 3: Revzilla.com knows online shoppers have an attention span of 5 seconds, tops. Fact 4: The one thing revzilla.com wants new site visitors to know is that they offer free shipping over $39.99, guarantee lowest prices, and have excellent customer service. Combine Facts 1, 2, 3 and 4 and you get this— Nearly every visitor to revzilla.com homepage will notice the shark graphic, and by association, the assurance message next to it.And…
 
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    eBusiness Strategy

  • Disrupt Or Be Disrupted: The Challenge For Insurers In 2015

    Ellen Carney
    23 Mar 2015 | 8:35 am
    American and Canadian insurers are facing some big challenges in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy insurance, and new competitors creeping into the business of insurance are pushing traditional insurers into new digital strategies. It's no longer a question of digital channels or "other" when it comes to the customer journey; they're now intertwined. Digital-dependent customers are eyeing new and more digitally savvy market entrants, while demanding more control over the experience and how their personal information is…
  • When To Choose Responsive Web Design Over Mobile Apps In Asia

    Katyayan Gupta
    18 Mar 2015 | 6:19 am
    The increasing affordability of smartphones and wireless Internet is driving the exponential growth of smartphone adoption across most Asia Pacific countries. Brands must develop compelling digital marketing strategies in order to engage these technology-empowered customers, as many of them will have their first digital interactions with brands through a mobile device, not a desktop. With this goal in mind, cosmetics retailer Maybelline chose responsive web design over mobile apps to connect with digitally savvy consumers in 10 Asian countries: Hong Kong, India, Indonesia, Malaysia, the…
  • Insurers, It’s Time To Emerge From Your Long Winter Sleep

    Oliwia Berdak
    16 Mar 2015 | 10:14 am
    Spring is finally here, and with that, a time for wild animals to emerge from their winter sleep. We humans don't really hibernate, but we can find it difficult to get out of bed to face a rather frosty environment. This applies to companies, too. I wrote last year that European insurers were waking up to the threat of digital disruption. I should have qualified this sentence: Some European insurers are waking up to it. And even fewer are getting out of bed and doing something about it. In 2015, the gulf between digital insurance innovators and other firms is expanding. As we researched our…
  • Why Would Alibaba Invest In Snapchat?

    Julie Ask
    12 Mar 2015 | 2:14 pm
    The move shouldn't surprise anyone. Remember Rakuten and Viber? Retailers need to expand their reach to acquire more customers. The more contextual the better. The investment is small relative to Snapchat's valuation and Alibaba's worth. I would view it more as an option to make a future, larger play than a clear indication of a new strategy. Two things matter the most in mobile: 1) Audience. Snapchat offers a new audience to Alibaba - one in the US and one that is described as being younger. Consumers spend more time in communication and social media apps than in retailing apps -…
  • Full-Service eCommerce Solutions Are No Longer An All-Or-Nothing Long-Term Commitment

    Lily Varon
    11 Mar 2015 | 5:40 am
    eBusiness leaders are under tremendous pressure to deliver in the face of aggressive business growth plans, competitive threats and digitally-empowered consumer demands. When you add evolving sales and services channels and ever-more global markets on the road map to the mix, even eBusiness leaders with hefty budgets and a do-it-yourself attitude acknowledge they could use a little help. Some retailers, CPGs and branded manufacturers are outsourcing all or parts of their eCommerce operations to full-service eCommerce solution providers. However, the days of 10-year contracts and one-size fits…
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    The Bigcommerce Blog

  • Ecommerce News You Need to Know; Highlights from Google, Amazon, Net-a-Porter

    Tracey Wallace
    27 Mar 2015 | 9:31 am
    Happy Friday, everyone! For those of you recovering from SXSW or a relaxing spring break, it’s likely this week was a rough one for getting back into the swing of things. Not to worry, we’ve rounded up the top ecommerce news stories to know before the weekend including Google’s new (and pleasantly aggressive) small business initiative, Amazon’s continual attempts to break into the luxury ecommerce space and Unilever’s data-backed plans to roll out beacon technology to their entire brand portfolio. Google Launches Initiative to Help Small Business Battle Big Box Retailers in Search…
  • 5 Steps to Evaluating Your Content Strategy and Increasing Product Page Conversions

    Susannah Morris
    26 Mar 2015 | 7:59 am
    Sales aren’t increasing and traffic has plateaued. Leads from PPC are holding steady, but your conversion rate just isn’t improving.  What’s an ecommerce marketer to do? First, don’t panic –– and don’t leap to increase your PPC budget just yet. Take a deep breath and review these five ways for increasing traffic. You may discover you’ll get a bigger bang for your buck than throwing more money at your PPC campaigns. 1) Review Your Content Strategy Analyze your content based on the following criteria: Which pages get the most traffic? Which pages have the highest sales? Which…
  • Alibaba.com FAQs: Security, Shipping, Taxes and More

    Tracey Wallace
    25 Mar 2015 | 8:13 am
    Alibaba.com is truly closing the gap when it comes to sourcing products directly from factories. For big box retailers, long-standing relationships and contracts that allow for direct-to-retailer supply are already in place. For smaller businesses, or even enterprises that are expanding into new markets, getting a foot in the supplier door has been nearly impossible until now. Alibaba.com changes all of that, though. This Chinese company, which has been making waves across the globe long before its IPO in 2014, is a platform that connects buyers with suppliers –– now allowing the small…
  • Marketing to Millennials: How Online Retailers Can Sell to This Generation –– Without Going Crazy

    Jordan Nowlin
    24 Mar 2015 | 9:32 am
    Millennials, individuals born between 1980 and 2000, are now of an age where their spending habits — roughly $600 billion a year — can significantly contribute to a company’s bottom line. This selfie-taking, hashtag-obsessed, text-o-holic generation is all the buzz these days. After all, they’re leading the charge on our ever-increasingly connected world. Yet, how to get this demographic’s attention is the million-dollar (or should we say $600-billion-dollar) question. Millennials are quick to flock to the latest and greatest device or social platform. Just look at poor MySpace and…
  • 4 Steps to Determine if Your Online Store is Ready for Its First Employee

    Ty Kiisel
    23 Mar 2015 | 8:10 am
    Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a first employee as a small business owner, I’ve seen this play out from both sides of the equation. It’s a big decision and certainly not one to be taken lightly. In addition to the challenges of finding the right person, it’s also expensive to expand your team. Some estimates put the cost of hiring a new employee around $4,000 — which makes sense when you consider the time you spend looking, the expenses associated with a new hire, and all the other…
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    3dcart's Ecommerce Blog

  • Is your store ready for Google’s Mobile-Friendly Algorithm Update?

    Jimmy Rodriguez
    20 Mar 2015 | 2:04 pm
    Google’s recent announcement in their Webmaster Central Blog, uncovers some details of their major algorithm update to be released on April 21st. As stated, “…Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in [...]
  • March’s Featured Partner: Avalara

    Leo Albarracin
    17 Mar 2015 | 11:43 am
    3dcart currently partners with over 200 ecommerce companies, and constantly adding new ones. These partnerships allow online merchants to expand the 3dcart functionality to specific business needs.  Each month 3dcart highlights a Featured Partner. For the month of March, the Featured Partner is Avalara. Our team interviewed Melody Hutchinson, Avalara’s Marketing Manager to help 3dcart [...]
  • Google Trusted Stores 2015 Update

    Jimmy Rodriguez
    15 Mar 2015 | 11:04 am
    One of the many reasons that Google has remained so successful through the years is because the search engine giant is constantly performing updates to deliver the best service to users. Those updates often cause problems for website owners when their online stores are not on a hosted platform like 3dcart, and they can’t keep [...]
  • Three Shipping Insights For eCommerce Merchants

    3dcart Guest Author
    10 Mar 2015 | 2:33 pm
    Guest post by Jose Li Founder & CEO of 71lbs What is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while FedEx and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? [...]
  • Monogram Town Responsive Theme – #13 of 20 FREE Professionally Designed Themes from 3dCart

    Jimmy Rodriguez
    3 Mar 2015 | 4:00 am
    Here is the preview of the newest theme “Monogram Town” which will be the 13th of 20 FREE professionally designed responsive themes released. If you would like to preview the live demo of this “Monogram Town” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer, you [...]
 
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    The Official LexiConn Blog

  • ShopSite Version 12 SP1 – A Must Have Upgrade

    Robert Mangiafico
    24 Mar 2015 | 7:03 am
    Tweet ShopSite recently released Version 12 Service Pack 1 (SP1) of its award-winning ecommerce software. The new version has a number of new features, many bug fixes, and improvements that make this a “must upgrade” version for any ShopSite store owner. A list of all the new features may be found on the ShopSite website. A good overview of the new template tags needed for custom templates is found in the ShopSite Cookbook. A few key new features are: Abandoned cart follow-up emails and statistics Dimensional shipping for UPS and FedEx (a big one for accurate shipping rates)…
  • Google Wants Your Ecommerce Site to be Responsive

    Robert Mangiafico
    9 Mar 2015 | 6:25 am
    Tweet If you missed the news, Google published a blog post recently stating: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. In a nutshell, how well your pages render on mobile devices like cell phones will become a significant ranking factor for anyone searching using a mobile device. This is a big change…
  • Google My Business – Display Your Business Info On Google Maps & Search

    Rich A.
    26 Feb 2015 | 2:32 pm
    Tweet Sure, we’re all about websites here at LexiConn, but many online stores have a physical store as well.  How does your listing look on Google for your store?  What does it look like on Google Maps? Smartphone usage continues to climb and with that comes people searching on their phones for businesses while they are out shopping.  If you have a physical store why not make it easy for them to find you?  Google’s My Business service will help you do that! What Is It? Google’s My Business feature is basically a combination of Google Maps and Google+ that allows you to…
  • ShopSite Tip: Universal Analytics Tracking and Shared SSL

    Matt Grimm
    16 Feb 2015 | 12:31 pm
    Tweet Are you currently using or planning to use Universal Analytics to track e-commerce transactions in your ShopSite store?  Is your store also configured to use a shared SSL certificate during checkout?  If you have answered yes to both, you’ll want to keep reading. If you are unsure on the SSL question, here is a quick method for verifying whether your store is configured to use a shared or private SSL certificate. In any web browser, go to your site and add an item to your cart.  Next, proceed to checkout and note the web address in the address bar of the browser (the web…
  • Magento Tip: Setting Up Free Shipping

    Matt Grimm
    28 Jan 2015 | 6:36 am
    Tweet Magento has several built-in options to facilitate free shipping promotions.  In this post, we’ll review each type of setup, as well as their pros and cons. Step 1: Enable a free shipping option Free Shipping as a standalone shipping method (Option 1) Stores configured to use Flat Rate or Table Rates as shipping methods can set up a free shipping option by enabling the Free Shipping method.  This is a standalone shipping method set up under  System -> Configuration -> Sales -> Shipping Methods -> Free Shipping. (click to enlarge) The Free Shipping method is…
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    Practical Ecommerce » Columns

  • From Magento to WooCommerce, part 5

    Richard Stubbings
    27 Mar 2015 | 6:39 am
    This is the fifth and final installment in a series of posts that describes my disenchantment with Magento and my consideration of WooCommerce as a ...
  • From Magento to WooCommerce, part 4

    Richard Stubbings
    15 Mar 2015 | 7:44 pm
    This is the fourth installment in my series of describing the process of migrating from Magento to WooCommerce. In “part 1,” I discussed my frustrations ...
  • From Magento to WooCommerce, part 3

    Richard Stubbings
    5 Mar 2015 | 9:53 am
    This is the third installment of a series in which I describe my decision to leave the Magento platform, and test WooCommerce. In “part 1,” ...
  • How to promote your ecommerce business

    Erica Tevis
    27 Feb 2015 | 12:01 pm
    During a recent discussion in a New Jersey wedding professionals networking group, a new member asked, “If you could promote your business through only one ...
  • Launching my third website business in 15 years

    Elizabeth Hollingsworth
    25 Feb 2015 | 12:40 pm
    The countdown has begun: I launch my Australian wedding decorations website, my third ecommerce venture in 15 years, in eight weeks. And like many online ...
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    Amy Africa's Qlog

  • Bad Grown-Ups Say Hallelujah

    Amy
    16 Mar 2015 | 9:00 am
    “I’m too hot. Hot damn. Girls hit your hallelujah. Cause I’m going to funkngiveittoya.” The ladies’ gasps were audible. While he danced and sang like nobody was watching (ahhh, the delicious irony), the other mothers stood fast and united behind their little ticket-peddling card tables.  With their dropped jaws and Restaylned lips, you could see the word bubbles forming over their heads as they looked at 3.0 (my youngest nephew) in abject horror: “YOUR GROWN-UP IS BAD.  She is a terrible, horrible, no good, VERY bad grown-up.” Apparently, none of them have heard the Bruno Mars…
  • Questions & Answers from the VT/NH Direct Marketing Group Event

    Amy
    24 Feb 2015 | 9:46 am
    Last week, I spoke at a VT/NH Direct Marketing Group event along with Kevin Hillstrom of Mine That Data and Bill LaPierre of Datamann. At the end of the day, we took about an hour to answer questions that were sent in before the conference as well as some “live” audience questions.  Frankly, I thought most people would bail before this session – it had already been a long day — filled with rapid-fire information and teensy spreadsheets — and the weather outside was, well, not delightful. (Datamann did a fantastic job of hosting the Show but they did absolutely nothing about…
  • The Unholy Trinity Unites for the Can’t-Miss-Event of the Year!*

    Amy
    21 Jan 2015 | 9:14 am
    On February 19, 2015 Bill LaPierre, Kevin Hillstrom and yours truly will be hosting a seminar entitled “Who’s Looking Out For Your Interests?” in Concord, NH.**  This info-packed, day-long seminar focuses on where the catalog and ecommerce industries are going and the impact the future will have on your business.  You will get a realistic view of how we got to where we are, and what you’ll need to do to push, pull and carry your company along to survive in the future. If you read Bill’s blog or are on his email list, you’ve likely already heard him wax poetically about Kevin.
  • Duct Tape and Spit: Ideas To Improve Your Holiday Season Without Breaking the Bank, Part 1

    Amy
    6 Oct 2014 | 9:48 am
    For the past month or so, I’ve been getting a lot of emails from folks who are worried about the upcoming Holiday season.  Most of them are on “lockdown” (meaning no new projects till after Christmas) and are concerned that their plans aren’t enough.  Sales were soft for a lot of companies in August and September so I understand the anxiety – although the whole “IT gets  a three month vacation” baloney?  Not. A. Fan.  But I digress. If you’re staying up at night wondering if your company’s Christmas business is going to be a hit or a miss this year or if you’re just…
  • Mobile-Schmobile: 6 Sure-Fire Tips on How You Can Improve Your Mobile Strategy Today!

    Amy
    11 Aug 2014 | 12:09 pm
    When I began my internet career, my first “legitimate” email address was a CompuServe number. Back then, if you told someone you were doing work on the web (or the WWW as it was ever-so-fondly called), they’d often look at you quizzically, wondering whether or not you made a good porn star or how much money you had from trafficking whatever illegal things you were selling.  Allegedly. These days, I get thousands of emails about mobile with the same sort of questions as folks had then. People want to know what to do, what not to do, and a lot of times they just want to tell me the…
 
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    Fortune3 Blog

  • Have You Heard about Google’s Responsive Update?

    Dan
    26 Mar 2015 | 7:40 am
    Perhaps by now you’ve heard of Google’s new responsive design update. Search Engine Land reports that Google will release this update on April 21st. No one knows the exact consequences, but some estimates hold that not having a responsive website could cost you around 40% of your mobile traffic and 20% of your site’s total traffic. The good thing about this update? You know about it, and exactly what you have to do, BEFORE it rolls out. And you have several weeks to make your fix. How Do I Know if My Website’s “Responsive?”  It’s actually easy to…
  • How to Sell Your E-Commerce Site for Maximum Profit

    Dan
    24 Mar 2015 | 6:59 am
    Wow, so you’ve got the best problem any business owner could have! It’s time for  you to sell your e-commerce business. Now, the real issue is getting a fair price for it. That word “fair” – it’s important. Yes you built it. But you have to be willing to sell your business for a fair price. It’s hard, because the temptation is to sell it for too much because you put years of your life into it. But be realistic! That being said, here are some tips for determining a fair market value for your e-commerce site: 1. The General Guideline – Sell for…
  • How to Make Your First Sales

    Dan
    19 Mar 2015 | 8:39 am
    Getting sales momentum going is the difficult part in e-commerce, isn’t it? How do you do it? What should you do? There’s about a million different things you can do – so where’s your time best spent? Read these tips and find out: 1. PPC’s a Good Starting Place All your product pages should be set up like landing pages anyway. Start driving PPC traffic to your website immediately. On each of your product pages, the number of actions your users can take should be kept to a minimum. They should be able to read a little about the product, click buy, and maybe…
  • Do You Need a New E-Commerce Platform? Find Out in This Post!

    Dan
    10 Feb 2015 | 1:47 pm
    We can’t make this decision for you – there’s too many unique circumstances surrounding your situation. But, we can give you some guidelines so you can make this decision on your own. You are the expert on your business, after all. With that in mind, here are some things you should look for that may indicate it’s time for a new e-commerce platform to help you manage your website: • Lots of growth – You may need a better website host than you have right now Increased back-office integration – As you grow, one of the biggest needs you’ll have is the…
  • How to Get More Sales from Pinterest

    Dan
    5 Feb 2015 | 11:22 am
    You get endless Facebook and Twitter tips on the web. Over the last 6 months of 2014, Pinterest grew its active user base by 111%. Other social networks may get all the publicity, but Pinterest is one you can’t ignore. Here are some simple tactics you can implement today to get more sales from Pinterest: 1. Simply Show Photos of Your Products It really is that easy in some cases. This infographic shows 20% of Pinterest users buy a product after pinning or liking it. 2. Use Rich Pins For one thing, this makes your pins easier to discover and click on because rich pins are eligible for…
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    Make Money Online

  • How to Setup WP Yoast Plugin for better SEO Impact?

    27 Mar 2015 | 2:18 am
    The WordPress SEO plugin by Yoast is one of the best SEO software around to help optimize WordPress blogs.The SEO suite has a lot of functionalities and it can be quite confusing to choose. I wish I could explain every aspect but due to time and space constraints, I resort to show you the exact settings to follow. You will learn how to setup WP Yoast plugin for better SEO impact. You can read more about Blog SEO TipsPLUGIN INSTALLATIONLog in to WordPress.From Dashboard, go to Plugins > Add New.Search for ‘WordPress SEO by Yoast’.Click ‘Install Now’ and ‘Ok’ the…
  • How to Make Money With Bidvertiser (Plus An Extra Way)

    26 Mar 2015 | 3:01 pm
    When I started blogging, Adsense was the only known monetization way to me. With the passage of time I came to know that Google Adsense is not the only program out there. There are some alternatives.While Adsense is still the best advertising network, you can consider trying some alternatives to increase your revenue. A while back I’ve written a post about some high paying Adsense alternatives. Bidvertiser is in the first place on that list.Actually it’s hard to say that Bidvertiser is the best Adsense alternative. It depends what works for you. What works for me might not…
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    cpcstrategy.com

  • Facebook Friend-To-Friend Payments Paves the Way for Ecommerce Platform

    Tara Johnson
    23 Mar 2015 | 3:30 am
    Facebook secures another brick in their ecommerce infrastructure with the introduction of Friend-to-Friend Payments. The feature, due to release in the US in the coming months across Android, iOS, and desktop will provide users with a convenient way to send or receive money between friends. How will Facebook... > Read More The post Facebook Friend-To-Friend Payments Paves the Way for Ecommerce Platform appeared first on .
  • Amazon Video Ads Now Visible in SERP

    Tara Johnson
    20 Mar 2015 | 3:30 am
    In your recent Amazon search, have you noticed something different? It appears Amazon is beta testing video ads within their SERP. Although Amazon has yet to release any formal information about their latest testing unit, it does bring into question the role video ad... > Read More The post Amazon Video Ads Now Visible in SERP appeared first on .
  • 4 Retail Merchandising Strategies That Drive Revenue

    Angelica Valentine
    19 Mar 2015 | 3:33 am
    The Importance of Effective Retail Merchandising Strategies Online retail is growing quickly, but it’s still far from catching up to the colossal sales that brick and mortar stores boast. Why? Well one of the many issues is that 60% of shoppers like... > Read More The post 4 Retail Merchandising Strategies That Drive Revenue appeared first on .
  • SMART PPC Goals: How to Avoid KPI Red Flags & Low ROI

    Tara Johnson
    19 Mar 2015 | 3:30 am
    Google answers over 40,000 search queries, every second of the day- totaling 3.5 billion searches daily. Of those, AdWords Advertisers generated $14 million in ad revenue in 2014. Paid Search campaigns with obvious errors, holes or a lack of optimization could be draining profitability from... > Read More The post SMART PPC Goals: How to Avoid KPI Red Flags & Low ROI appeared first on .
  • Facebook on the Forefront of Retail Advertising with TheFind Buyout

    Tara Johnson
    18 Mar 2015 | 3:30 am
    With Facebook’s latest purchase of the personalized ecommerce search app TheFind, the social media giant now has access to comparison shopping technology with capabilities that could one day rival Google’s Shopping Platform. As employees from TheFind transition to Facebook – so does their advanced retail/product based... > Read More The post Facebook on the Forefront of Retail Advertising with TheFind Buyout appeared first on .
 
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    Ecommerce Insights

  • 7 Ways to Drive Traffic to Your Online Store

    Josh Pruett
    27 Mar 2015 | 7:35 am
    “Build it and they will come,” goes the line, but with so many options for online shoppers, how do you get them to come? Selling online means the world is your customer, but that can also mean more competition for those online dollars.  If you are looking for immediate traffic, and have set aside some funds for promotional use, paying for online ads is a fast way to build a customer base. You generally don’t pay based on how often your ad is displayed, but rather only when someone clicks on it, which makes online advertising a good way to get customers, and reinforce your brand. When…
  • Volusion Mobile App Update: New Features & UI | Free Download

    Volusion
    26 Mar 2015 | 6:00 am
    Watch this video and learn about the latest version of the Volusion mobile app, where you have more control than ever when it comes to managing your store on the go. We’re excited to announce the latest version of the Volusion Mobile App, offering even more features to easily manage your online store from anywhere. We have redesigned the look and feel of the mobile app, added powerful new features and enhanced the overall user experience. This app is free to download for all Volusion merchants and is available for both iOS and Android mobile devices. Now with the free Volusion Mobile App,…
  • Cultivate Your Audience & Drive Engagement on Pinterest [Infographic]

    Volusion
    24 Mar 2015 | 2:00 pm
    With over 70 million users on Pinterest, it offers many advantages for online store owners including reaching and engaging with new customers. A major social network in the food, fashion and home decoration industry, we created this infographic to help ecommerce store owners to effectively use Pinterest and how to succeed on the fastest growing social media network. Related PostsCultivate Your Audience & Drive Engagement on Twitter [Infographic] Cultivate Your Audience & Drive Engagement on Facebook [Infographic] 5 Ways to Promote Your Products Using Hyperlapse Videos Your Holiday…
  • 5 Tips to Audit Your Ecommerce Website for Conversions

    Natalie Stambro
    23 Mar 2015 | 10:55 am
    Why do you need to audit your online store? Technology and the internet are in a constant evolution, growing and changing faster than most people can keep up with. It’s important that all business owners, regardless of size or level of success, take a step back and evaluate how their website measures up with the expectations of their customer base. It’s critical that an online store meets these expectations as it draws a hard line in the sand – stores with high conversion rates on one side and stores with high bounce rates on the other. What side do you want to be on? Below are the top…
  • Is Your Ecommerce Store Ready for Google’s Mobile Update?

    Meg Nanson
    20 Mar 2015 | 8:51 am
    Hey, ecommerce store owners! Let me tell you a story all about how your SEO rankings could get flipped, turned upside-down. Seriously, this is really important. There’s a new Google algorithm update coming down the pipeline on the 111th day of the Gregorian calendar (April 21st) that could dramatically impact your online store’s mobile search rankings unless you take the proper measures. April 21st is also, incidentally, Secretary’s Day, the anniversary of discovering extrasolar planets, and Tony Danza’s birthday; but in the context of your ecommerce store, this Google update is…
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    » Blogs

  • 2015 USPS Rate Increase

    Jonathan Tran
    19 Mar 2015 | 11:10 am
    In light of the Postal Regulatory Commission‘s (PRC) approval of proposed rate increase for competitive products, USPS has proposed a service rate increase for 2015 starting on April 26th. The following list outlines the majority of services that will be affected:   Domestic Services: Parcel Select will increase on average 8.0% for non-Lightweight Parcel Select Parcel Return Service will have an overall price increase of 4.8% (increase will be determined by where parcel is retrieved) First-Class Package Service will increase 5.1% with no structural changes Standard Post will increase…
  • The drop shipping fulfillment opportunity part 3: Suppliers

    Tony Holbrook
    13 Mar 2015 | 3:48 pm
    This is the third post in our series on drop shipping. Please click here to see the previous post.   To sell Direct to Consumer (D2C), or not? Is this the true question suppliers face in today’s retail environment? Not really. The question isn’t whether you should support D2C fulfillment, but when and how quickly can you do it. Shipwire works with manufacturers, suppliers, and brands of all sizes. Recently, a consistent theme we’ve heard from these parties is that they are looking for solutions to support drop ship fulfillment. The demand for this type of fulfillment is…
  • The drop shipping fulfillment opportunity part 2: Retailers

    Tony Holbrook
    6 Mar 2015 | 2:16 pm
    This is the second post in our series on drop shipping. Please click here to start at the beginning of the series.   Drop shipping challenges and solutions for e-commerce retailers From the perspective of a retailer, pure-play, or brick and mortar, the concept of drop shipping makes a lot of sense. As long as pain points that sometimes arise with this business model are addressed, drop shipping can provide advantages that can be real differentiators for retailers. In this post, we’re discussing drop ship pain points — primarily because it’s important for e-commerce retailers to be…
  • Shipwire V3 UI Upgrade

    Tony Holbrook
    27 Feb 2015 | 10:53 am
    Shipwire will soon begin upgrading all merchants to the new UI (User Interface), Shipwire V3. This means you will experience an application that’s friendlier and easier to use, a brand new Guided Product Creation Tool, and much more. In order to explain Shipwire V3, we’ve put together a quick video to help familiarize you with all the updates in under five minutes. While this is an exciting milestone for us, as always, we are focused on taking care of our customers. In order to make the transition to Shipwire V3 as smooth as possible, we’ll be rolling out the upgrade in phases. Here…
  • Shipwire V3 Application Launch

    Tony Holbrook
    26 Feb 2015 | 9:00 am
    Many lucky merchants are already using (and loving) the new experience and the features that come with it. Shipwire accounts created after Nov. 4, 2014 are already operating on Shipwire V3, as are a handful of existing accounts belonging to merchants who were invaluable in testing the new application and providing us with feedback during its development. We can’t wait to upgrade all our users’ accounts. The new tools accessible with Shipwire V3 were designed from the ground up with our customers in mind, and we’re eager to see them put to use! In order to explain Shipwire V3, we’ve…
 
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    cleverbridge » Blog

  • March Ecommerce Digest

    Elan Sherbill
    25 Mar 2015 | 3:14 pm
    This month on the cleverbridge Ecommerce Blog, we taught you about the current state of SEO and the future of fraud prevention. We dug into the importance value perception, and the value of customer acquisition versus retention. We also examined the first steps of localizing your offering for global markets, and drilled down a bit into the Indian ecommerce scene. For our Ecommerce Digest, we’re going to discuss: Using customer service as a marketing channel How to properly expand your global business The success of cloud products and subscription billing models Why brands fail at…
  • Ecommerce Eye Candy – State of SEO Agencies 2014 [Infographic]

    Elan Sherbill
    23 Mar 2015 | 11:29 am
    Although search engine optimization (SEO) is something we’re all concerned about, influencing our brand’s positions in search engine results pages (SERPs) is still a big mystery for most of us. We write keyword friendly copy for our webpages, match meta tags to it, hope the content gets shared, and pray for the best. This infographic was created and sent to us by Linkbird, a Berlin based provider of SEO management software. It summarizes the results of a survey that Linkbird conducted last year to try to answer questions related to “current trends, strategies, challenges,…
  • Fraud Prevention: Eliminate Manual Reviews With Predictive Analytics

    Tim Russo
    18 Mar 2015 | 1:30 pm
    The human mind has amazing capabilities. For example, the average fraud prevention specialist at cleverbridge manually reviews between 26,000 and 40,000 ecommerce transactions every year. They look at those orders and make a decision about their validity in a very short time period. To make the right decision, they have to remember if the order fits the pattern of a fraud attack, an affiliate attack or a bot attack. Along with these attacks, fraud screeners have to evaluate each transaction according to a set of rules that are specific to each product or vendor: Is it a valid transaction if…
  • Ecommerce Eye Candy – Customer Acquisition Vs. Retention Costs [Infographic]

    Elan Sherbill
    16 Mar 2015 | 12:05 pm
    In our predictions for 2015 ecommerce, we stressed the importance of focusing on the customer experience and have kept up that focus with subsequent posts in this first quarter of 2015. One of the main things we’ve concluded through our focus on the customer experience is that it facilitates customer acquisition and retention, which are obvious prerequisites for making money online. As we see in this week’s Ecommerce Eye Candy, “89 percent of companies see customer experience as a key factor in driving customer loyalty and retention.” This infographic from Invesp…
  • Increase Conversions With Customer Feedback

    Benjamin Kerry
    11 Mar 2015 | 5:00 am
    Person to person recommendations are the secret sauce of revenue growth for ecommerce stores. Web visitors place a high premium on feedback with 70 percent of customers trusting them more than marketing material and 83 percent of holiday shoppers influenced strongly by reviews. It is important to understand the difference in the experience customers has in a brick-and-mortar store and the one they have online. When shopping online, words and images are all we have to persuade customers to buy our products. It’s easier to sell to customers in a physical store because, in addition to…
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    Avactis Shopping Cart

  • Secret behind providing world class eCommerce customer service

    sales.avactis
    26 Mar 2015 | 10:23 pm
      The sole reason for you to make your presence online is to provide good service to your customers or viewers. This rule not only applies to big industries but to small start-ups as well. Even blog writers while creating a post take ample time to think about the type of article that would bring forth ample traffic and in turn increase their revenue. But providing good service isn’t enough, you need to make sure that you continue to do so and also provide required aids and resolve queries when such situation arises. Such support provided by you that doesn’t directly impact…
  • 5 Reasons Why Some Call to Action Techniques Work

    sales.avactis
    23 Mar 2015 | 2:12 am
        Did you visit10 websites today On average we browse close to 10 websites per day. From The Independent to I Can Haz a Cheeseburger, every website has a purpose and every web page on the website has a call to action. You’ve probably heard this term thrown around a lot on the internet. Those hailing from a sales or marketing background have an idea of what is a call to action or CTA but for the unintended- call to action is an indirect or direct way to encourage the readers to take some sort of an action. Think of all the times you’ve signed up for something you had no need for.
  • 8 Persuasion Techniques Top Ecommerce Websites Use to Increase Sales

    sales.avactis
    18 Mar 2015 | 5:57 am
    E-Commerce websites are the digital version of the car salesmen, albeit less pestering. Just as a salesman communicates features, benefits, price; the website does too. But there’sone important thing that’s missing: the power of persuasion. Whether it is consultative or solution selling, our sales guy knows which buttons to push to close the deal. They mimic the customer’s body language and gestures to be in sync, and once the customer starts trusting the sales guy they make their sales pitch. Persuasion marketing is one of the fundamental components of sales because it answers to the…
  • Multi Vendor Marketplace : Providing New Opportunities in the eCommerce Zone

    sales.avactis
    15 Mar 2015 | 9:50 pm
    There are many big names in the eCommerce industry like eBay, Amazon who have created their mark. They have set a benchmark which is not easy to achieve but it’s not impossible. There are many aspiring ecommerce entrepreneurs who want to achieve that benchmark and to facilitate the dream of these entrepreneurs Avactis has come up with Multi Vendor Marketplace solution for our customers. Multi Vendor Marketplace has taken the online retail industry one step ahead. Just for the record, Multi vendor marketplace is a Online Store where multiple vendors can sell their products through one…
  • Email Marketing : Significance of Newsletters for E-Commerce

    sales.avactis
    10 Mar 2015 | 11:01 pm
    I got my first glasses at the age of four. And what I distinctly remember- besides being bullied and called a nerd in middle school- is how every year on my birthday I’d unfailingly receive a greetings card from the owner of the spectacles shop. And later when my computer-crazy brothers couldn’t read the sign boards at distance, and much later when my parents got age-related myopia we’d all trot to the same spectacle shop to get our glasses. The success of any business depends not on getting a large numberof new customers, but retaining the loyal ones. Plus as low as a 5% increase in…
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    Reevoo » Posts

  • The customer personality infographic

    Chris Barltrop
    25 Mar 2015 | 8:57 am
  • 6 steps to creating happier shoppers

    Chris Barltrop
    11 Mar 2015 | 8:08 am
    By the Reevoo team Image has always been brands’ major priority, but these days reputation lies in the hands of your customers. How do you keep customers happy when shopper opinions are starting to have more influence than your own marketing messages? To help brands negotiate the minefield of consumer views, we’ve put together six steps towards increasing customer satisfaction and loyalty through the power of user-generated content. 1. Find out what consumers are saying about you – and where they’re saying it Consumers want to share their experiences with reciprocating individuals,…
  • More campaigns from user generated content

    Mitchel Nicholson
    11 Feb 2015 | 8:10 am
    By the Reevoo team Last November we showed you how user generated content (UGC) was the driving force behind BLACK + DECKER’s Christmas marketing campaign. Now that the sawdust has cleared, love fills the air – and it’s Lenovo playing cupid. This Valentine’s Day, Lenovo has launched a campaign to help loved up partners find the perfect gift for their other half. However, instead of just providing a nice list of whatever products they happen to be promoting, Lenovo has given the power to the people. These days, couples are looking to treat their significant other with something more…
  • Let’s get visual: cracking Vine & Instagram

    Mitchel Nicholson
    3 Feb 2015 | 8:17 am
    By Mitchel Nicholson It’s getting tricky for brands to be relevant on social media. Facebook is fast becoming the new search engine; for many, a portal to news, editorial content and Ladbible videos. Just like the search engines, it’s tough for marketers to navigate Facebook’s complicated algorithms. Twitter’s linear traffic-jam style means tweets disappear like smoke in the air within seconds. It’s tough to get a word in. Advertisers are looking to more niche social networks like Instagram and Vine to get across their uniqueness. And so they should. While established for users,…
  • Better UX through data

    Mitchel Nicholson
    22 Jan 2015 | 4:45 am
    By the Reevoo team How data can shape the user experience – and vice versa. Good customer experiences used to be driven by advances in technology. The key to a customer’s heart was shock and awe. “Wow me! Show me something I’ve never seen before!” Now, we’re seeing a shift toward more ‘human’ interactions between consumers and brands. Where once company resource was funnelled away from customer service toward flashy technology, it now returns, tail between legs, ready to start a more meaningful relationship. Luckily, ‘more meaningful’ is more possible than ever thanks to…
 
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    ecommerce.shopatron.com

  • January Fulfillment Partner of the Month: Fontana Sports

    aainsworth
    3 Mar 2015 | 11:05 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Find out how this locally owned and family operated store is increasing their sales and creating a seamless customer experience, making them the Shopatron Fulfillment Partner of the Month. Tags: fulfillment partnercustomer experienceretailerretailLocally owned and family operated, Fontana Sports has been providing outdoor clothing and equipment out of its Wisconsin-based stores for more than six decades, and it was that same customer-centric experience that elevated the store to be selected as the Shopatron…
  • Amazon Goes to School to Learn Brick-and-Mortar

    aainsworth
    20 Feb 2015 | 4:42 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online-only retailers like Amazon don’t just want to expand into physical retail spaces, they need to. Find out how Amazon is using their new knowledge of the consumer demand for in-store experiences with a disruptive business decision. Years ago, RadioShack was the go-to place to pickup consumer electronics. Then came Amazon, which temporarily trumped the classic in-store experience with convenient and cheap online-only shopping. But now, with RadioShack in bankruptcy and a rising tide of omni-channel services, Amazon…
  • Brands that ally with Retailers win the Customer

    aainsworth
    11 Feb 2015 | 2:58 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: You have an amazing product that consumers want to buy. You have a trusted brand and credibility in the marketplace. However, in today’s competitive, omni-channel marketplace, is this enough to win sales? Tags: consumerconsumer experienceomni-channelomnichannelship from storeship to storein store pickuppickupinventoryorder fulfillmentorder routingstore fulfillmentcustomer experienceintegrationcategory: eCommerce Trends for BrandsYou have an amazing product that consumers want to buy. You have a trusted brand…
  • The Stats Are In: Cross-Channel Holiday Deals Offer Biggest Returns for Retailers

    aainsworth
    17 Dec 2014 | 10:53 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: In 2014, we surveyed our retailer clients to find out how much of a sales bump omnichannel retailers saw when they offered cross-channel promotions (online and in-store) throughout Thanksgiving weekend and beyond. As it turned out, the numbers were impressive. Let’s face it. Black Friday in-store sales are not for everyone. While thousands of shoppers truly enjoy the energy and excitement of single-day, in-store holiday promotions each year, it’s not surprising that many others prefer the more laid back…
  • Manufacturers: Here’s How ARI and Shopatron’s New eCommerce Solution Can Increase Your Profits

    aainsworth
    12 Dec 2014 | 12:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Shopatron has announced a partnership with software provider ARI that will enable us to deliver convenience to customers of dealers, manufacturers, and distributors in industries including marine equipment, powersports, appliances, medical equipment, and others. Tags: partnerariorder managementomni channelomni-channelomni-channel commerceeCommerceship from storein store pickuporder fulfillmentdealer fulfillmentfulfillmentflexible fulfillmentlocal fulfillmentcategory: eCommerce Trends for BrandsImagine for a…
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    ecommerce.shopatron.com

  • January Fulfillment Partner of the Month: Fontana Sports

    aainsworth
    3 Mar 2015 | 11:05 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Find out how this locally owned and family operated store is increasing their sales and creating a seamless customer experience, making them the Shopatron Fulfillment Partner of the Month. Tags: fulfillment partnercustomer experienceretailerretailLocally owned and family operated, Fontana Sports has been providing outdoor clothing and equipment out of its Wisconsin-based stores for more than six decades, and it was that same customer-centric experience that elevated the store to be selected as the Shopatron…
  • Amazon Goes to School to Learn Brick-and-Mortar

    aainsworth
    20 Feb 2015 | 4:42 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online-only retailers like Amazon don’t just want to expand into physical retail spaces, they need to. Find out how Amazon is using their new knowledge of the consumer demand for in-store experiences with a disruptive business decision. Years ago, RadioShack was the go-to place to pickup consumer electronics. Then came Amazon, which temporarily trumped the classic in-store experience with convenient and cheap online-only shopping. But now, with RadioShack in bankruptcy and a rising tide of omni-channel services, Amazon…
  • Brands that ally with Retailers win the Customer

    aainsworth
    11 Feb 2015 | 2:58 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: You have an amazing product that consumers want to buy. You have a trusted brand and credibility in the marketplace. However, in today’s competitive, omni-channel marketplace, is this enough to win sales? Tags: consumerconsumer experienceomni-channelomnichannelship from storeship to storein store pickuppickupinventoryorder fulfillmentorder routingstore fulfillmentcustomer experienceintegrationcategory: eCommerce Trends for BrandsYou have an amazing product that consumers want to buy. You have a trusted brand…
  • The Stats Are In: Cross-Channel Holiday Deals Offer Biggest Returns for Retailers

    aainsworth
    17 Dec 2014 | 10:53 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: In 2014, we surveyed our retailer clients to find out how much of a sales bump omnichannel retailers saw when they offered cross-channel promotions (online and in-store) throughout Thanksgiving weekend and beyond. As it turned out, the numbers were impressive. Let’s face it. Black Friday in-store sales are not for everyone. While thousands of shoppers truly enjoy the energy and excitement of single-day, in-store holiday promotions each year, it’s not surprising that many others prefer the more laid back…
  • Manufacturers: Here’s How ARI and Shopatron’s New eCommerce Solution Can Increase Your Profits

    aainsworth
    12 Dec 2014 | 12:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Shopatron has announced a partnership with software provider ARI that will enable us to deliver convenience to customers of dealers, manufacturers, and distributors in industries including marine equipment, powersports, appliances, medical equipment, and others. Tags: partnerariorder managementomni channelomni-channelomni-channel commerceeCommerceship from storein store pickuporder fulfillmentdealer fulfillmentfulfillmentflexible fulfillmentlocal fulfillmentcategory: eCommerce Trends for BrandsImagine for a…
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    dotmailer Status - Incident History

  • Upgrade of network infrastructure part 3

    dotmailer
    10 Apr 2015 | 10:00 pm
    Mar 27, 09:22 GMTScheduled - On Saturday 11th April 2015 between 6:00am and 9:00am BST we'll be embarking on the final steps involved in upgrading our edge network infrastructure. Primarily this involves fully removing our old edge routing hardware. During the last maintenance we had moved traffic away from this hardware, but now the time has come to fully decommission it. For our US east coast users, that equates to 1:00am EST on Saturday 11th April 2015 to 4:00am EST on Saturday 11th April 2015. During this period, dotmailer will be unavailable. The unavailable services will include: -…
  • Regular application update

    dotmailer
    31 Mar 2015 | 11:30 pm
    Mar 26, 09:49 GMTScheduled - Our next regular application update is scheduled for 1st April at 7:30am BST (that's GMT +1). Regular updates typically bring new features, bug fixes and performance gains. During the update, sends and related services may run slower than usual. We'll share the release notes just after the update so you can read what's new.
  • Regular application update

    dotmailer
    18 Mar 2015 | 1:18 am
    Mar 18, 08:18 GMTCompleted - The scheduled maintenance has been completed.Mar 18, 07:30 GMTIn progress - Scheduled maintenance is currently in progress. We will provide updates as necessary.Mar 11, 12:55 GMTScheduled - Our next regular application update is scheduled for 18th March at 7:30am GMT. Regular updates typically bring new features, bug fixes and performance gains. During the update, sends and related services may run slower than usual. We'll share the release notes just after the update so you can read what's new.
  • Delays and intermittent errors

    dotmailer
    14 Mar 2015 | 5:34 pm
    Mar 15, 00:34 GMTResolved - This incident has now been resolved and the application is now fully working again.Mar 14, 23:50 GMTIdentified - We've identified a problem that is causing intermittent errors in the main web application, the API, and in dotmailer's tracking services such as clicks and signups. Additionally, services such as contact imports and sends are delayed.
  • Delays with contact imports

    dotmailer
    9 Mar 2015 | 2:31 pm
    Mar 9, 21:31 GMTResolved - We've identified and resolved the issue, which was caused by a non-responsive backend server. Imports are now processing normally.Mar 9, 20:55 GMTInvestigating - Currently there are delays while processing contact imports. Imports may be delayed by up to 30 minutes. We are investigating the cause of this issue.
 
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    E-Commerce for All

  • Checkout Reloaded Demo for Zen Cart 1.5.4

    Melanie
    26 Mar 2015 | 8:09 pm
    We are so very excited to talk about Checkout Reloaded. Ironically, the checkout modules does anything but reload =) Checkout reloaded is a module we have been developing internally for a more pleasing and still secure checkout experience. While we haven't released it yet, we wanted to give you all a sneak peek. Checkout Reloaded Module for Zen Cart 1.5.4 Features The module has no core Zen Cart file overwrites! This is huge when we are dealing with PCI certified software. Admin settings allow you to turn off the header, footer and sidebars in checkout if you wish without a file edit. Admin…
  • Avoiding Chargebacks & Fraud with Zen Cart

    Melanie
    19 Sep 2014 | 7:22 am
    Credit card fraud, chargebacks and PayPal disputes can cost your business a great deal of money! These simple steps will help you manage these dangerous areas in your Zen Cart store. TRUST Building trust when you are not in a face to face transaction is difficult. However, there are some simple things you can do to help build trust from your website. Put your phone number in the header, large and easily noticeable. Use security seals in notable locations. Post reviews, testimonials and feedback. Link your business' social media pages in notable locations from your website. Use microdata to…
  • Google Shopping Sucks!

    Melanie
    11 Feb 2014 | 10:46 am
    Because of the con perpetrated by Google when they switched Google shopping to a paid only service, we never ventured to get this started for our own stores. Call it hard-hardheadedness... Whatever. However, in this post I am going to demonstrate to you that Google Shopping is an absolute fail, unless your products are square and fit in to a square box. So we have a very successful dollhouse miniatures website, thus a perfect candidate to "get our feet wet" by paying Google for shopping ads. Step 1: In the merchant center we had to develop and submit a feed containing product information such…
  • Google Says "Do as I Say, Not as I do!"

    Melanie
    6 Feb 2014 | 9:24 am
    So I guess I just have to laugh about the new Adwords layout on the search pages.... Clearly, Google has rules that they will end your business for violating ... however, like some other popular public figures, rules DO NOT apply to them! The incredibly tiny notification of a paid ad is nearly impossible to read. Why you say? Well the same reason less than ethical webmasters use very near color CSS to hide text. They want or need the text there, but don't really want you to see it. Webmasters however, are penalized for this deceptive technique, their rankings damaged and in turn their…
  • Your Credit Card Company is Failing You!

    Melanie
    14 Jan 2014 | 6:48 am
    In this post I will protect some of the names/information of the people and businesses involved for obvious reasons, and ONLY the innocent were protected. But rest assured your credit card company is screwing everyone, including you! On January 1st 2014 an ecommerce store received and order for $120.19 (which is about average). This payment processed through Authorize.net without any filter problems, errors or issues. Later on January 1st 2014 the same store received another order from the same user without issue for $179.31. This is also not unusual and the merchant set out to contact them…
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    Ecommerce blog by PrestaShop

  • The Smartest Checklists to Manage Your Online Store

    26 Mar 2015 | 1:11 pm
    The Smartest Checklists to Manage Your Online StoreSEO Experts | Neil Patel of KISSmetrics and QuickSprout G...4 Essential Tips To Improving Your On-Site Search Engine This post has been generated by Page2RSS
  • What are PrestaShop Modules?

    26 Mar 2015 | 9:00 am
    What are PrestaShop Modules? As a PrestaShop user, you should be pretty familiar with the term “module.” You might even have heard of front office modules, back office modulesofficial modules. But what exactly is a module anyway? Today Chris Machin explains the concept of modules, what they are, and how to use them to maximize your PrestaShop store. As a Partner Manager, he works side by side with other companies to create connector modules – but more on that later! How to Leverage Pinterest for Your Online StoreUsing pop-ups for your online store: best practices and e... The Smartest…
  • 26 Mar 2015 | 4:56 am

    26 Mar 2015 | 4:56 am
    This post has been generated by Page2RSS
  • Ecommerce 101: What is an ecommerce software?

    25 Mar 2015 | 4:30 pm
    Ecommerce 101: What is an ecommerce software?1 Comment1 Comment Ecommerce 101: What is an ecommerce software? This post has been generated by Page2RSS
  • 25 Mar 2015 | 12:21 pm

    25 Mar 2015 | 12:21 pm
    This post has been generated by Page2RSS
 
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    SalesWarp Blog

  • How to speed up order fulfillment [Infographic]

    Janna
    20 Mar 2015 | 7:12 am
    The retail environment has changed so drastically in the last couple of years – many customers have come to expect delivery within two to three days, and in some cases the very same day. In the eyes of customers, speed matters. In order for sellers to meet these lofty expectations, they need to leverage order fulfillment tools that will help them quickly and accurately pick, pack and ship goods. For retailers, these tools allow them to operate more efficiently, processing orders quickly and getting more done per day. For customers, it often translates into improved order turnaround time…
  • “I’m juggling inventory to avoid overselling a product.”

    Ali Walton
    20 Feb 2015 | 6:29 am
    Omni Channel Pain Point No. 4 February 2015 Our pain point for February is one that we hear often from retailers, especially those selling on multiple channels: “I’m juggling inventory to avoid overselling a product.” The term ‘juggling’ is something you want to hear a clown say in reference to the bowling pins he’ll be tossing around at your son’s birthday party. ‘Juggling’ is definitely not something you want to hear from a retailer, specifically not from the person in charge of allocating inventory for a retail organization. Unfortunately, many retailers struggle to…
  • SalesWarp at NRF 2015

    Ali Walton
    23 Jan 2015 | 9:45 am
    SalesWarp attended the National Retail Federation’s BIG Show last week in New York. There are big trade shows and then there are BIG TRADE SHOWS. NRF was definitely the latter. With thousands of retail professionals flooding the area around the Javits Center and two full floors devoted to the EXPO hall, NRF was the biggest trade show SalesWarp has attended so far, and a major event for the retail industry as a whole. We came prepared to hand out our signature “OmniChannel Pain Relief” bottles of M&M’s and talk to retailers about speeding up order fulfillment. We…
  • [Infographic] How to meet the omnichannel order fulfillment challenge

    Janna
    9 Jan 2015 | 6:53 am
    When retailers think about omnichannel order fulfillment, the complexities of all the different order, delivery, and return options may come to mind.  With retailers molding their business to better serve customers whenever and wherever,  it has never been more important that retailers have deployed order management software to facilitate turnaround time and better utilize all available resources. However, many retailers are not optimizing omnichannel fulfillment as they should. They do not have the visibility needed to succeed, nor do they have the ability to utilize cross-channel…
  • Omnichannel Commerce = A 360 Degree View

    David Anderson
    7 Jan 2015 | 8:53 am
    Unless you’ve been hiding in a cave this past year (or a crevice with James Franco in 127 Hours – a great movie by the way if you haven’t see it), you have definitely seen how retailers are continuously striving to deliver that omnichannel experience customers expect. With the rapid improvement of eCommerce platforms, channel management software and order management systems to name a few, retailers have been able to accomplish this across their online channels, but in many instances, are still failing to incorporate the POS system, or in-store experience. This means that…
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    Ecommerce Insights

  • 7 Ways to Drive Traffic to Your Online Store

    Josh Pruett
    27 Mar 2015 | 7:35 am
    “Build it and they will come,” goes the line, but with so many options for online shoppers, how do you get them to come? Selling online means the world is your customer, but that can also mean more competition for those online dollars.  If you are looking for immediate traffic, and have set aside some funds for promotional use, paying for online ads is a fast way to build a customer base. You generally don’t pay based on how often your ad is displayed, but rather only when someone clicks on it, which makes online advertising a good way to get customers, and reinforce your brand. When…
  • Volusion Mobile App Update: New Features & UI | Free Download

    Volusion
    26 Mar 2015 | 6:00 am
    Watch this video and learn about the latest version of the Volusion mobile app, where you have more control than ever when it comes to managing your store on the go. We’re excited to announce the latest version of the Volusion Mobile App, offering even more features to easily manage your online store from anywhere. We have redesigned the look and feel of the mobile app, added powerful new features and enhanced the overall user experience. This app is free to download for all Volusion merchants and is available for both iOS and Android mobile devices. Now with the free Volusion Mobile App,…
  • Cultivate Your Audience & Drive Engagement on Pinterest [Infographic]

    Volusion
    24 Mar 2015 | 2:00 pm
    With over 70 million users on Pinterest, it offers many advantages for online store owners including reaching and engaging with new customers. A major social network in the food, fashion and home decoration industry, we created this infographic to help ecommerce store owners to effectively use Pinterest and how to succeed on the fastest growing social media network. Related PostsCultivate Your Audience & Drive Engagement on Twitter [Infographic] Cultivate Your Audience & Drive Engagement on Facebook [Infographic] 5 Ways to Promote Your Products Using Hyperlapse Videos Your Holiday…
  • 5 Tips to Audit Your Ecommerce Website for Conversions

    Natalie Stambro
    23 Mar 2015 | 10:55 am
    Why do you need to audit your online store? Technology and the internet are in a constant evolution, growing and changing faster than most people can keep up with. It’s important that all business owners, regardless of size or level of success, take a step back and evaluate how their website measures up with the expectations of their customer base. It’s critical that an online store meets these expectations as it draws a hard line in the sand – stores with high conversion rates on one side and stores with high bounce rates on the other. What side do you want to be on? Below are the top…
  • Is Your Ecommerce Store Ready for Google’s Mobile Update?

    Meg Nanson
    20 Mar 2015 | 8:51 am
    Hey, ecommerce store owners! Let me tell you a story all about how your SEO rankings could get flipped, turned upside-down. Seriously, this is really important. There’s a new Google algorithm update coming down the pipeline on the 111th day of the Gregorian calendar (April 21st) that could dramatically impact your online store’s mobile search rankings unless you take the proper measures. April 21st is also, incidentally, Secretary’s Day, the anniversary of discovering extrasolar planets, and Tony Danza’s birthday; but in the context of your ecommerce store, this Google update is…
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • 5 Best Practices When Testing a Call to Action on Your E-Commerce Site

    AdminDivya
    20 Mar 2015 | 7:09 pm
    Your stats show you’re doing a good job getting traffic to your website. Great! But why aren’t your sales increasing? It may be because your site doesn’t contain a clear call to action. A call to action is a directive to site visitors. Usually via an eye-catching button, it instructs and informs visitors of what to click to navigate to your products, and/or how to complete a purchase. Read on for 5 fast facts about creating an effective call to action, and how it can improve sales. Create a sense of urgency to spur action. “Limited Time!” “Ends Sunday!” or “Complete your…
  • 5 Steps To Get Your E-Commerce Business Mobile Ready

    AdminDivya
    13 Mar 2015 | 11:45 am
    Great products? Check. Clearcut policies? Check. Effective website? Check. Compelling copy? Check. You’ve hit all the marks for your e-commerce store – or have you? If you haven’t considered mobile shopping, now is the time to get your e-commerce business mobile ready. Did you know that recent research indicates that almost four-fifths of mobile searches for local business information result in purchases? With incredible purchasing power literally in the palms of most shoppers, if you aren’t mobile-ready already, it’s time to catch up. Find out how to get your e-commerce business…
  • Making the LEAP – How eBay Sellers Can Add Amazon to their Online Businesses

    EcomWeekly
    11 Mar 2015 | 2:41 pm
    Change can be intimidating, but it can also be full of opportunities. You may have heard about selling on Amazon or their Fulfillment By Amazon (FBA) program, but you were not sure how it works or if it applies to your current eBay business. In this Top-Rated Seller Webinar, learn about the advantages of Amazon as well as the pitfalls (and how to avoid them) from Chris Green of ScanPower.com. Topics in this webinar include: How to get started selling on Amazon What is Fulfillment by Amazon (FBA) How eBay sellers can use Multi-Channel Fulfillment (MCF) to outsource the shipping of their…
  • [Infographic] The State of E-Commerce in 2015

    AdminDivya
    3 Mar 2015 | 6:13 pm
    Based on a Wall Street Journal report, this infographic shows that the total eCommerce sales volume in the US recorded at $176 billion in 2010 is projected to reach $279 billion in 2015. About 8% market share of total US retail sales was held by online sales in 2014 and this is estimated to rise and reach between 9 and 11% in 2015. Demonstrating a similar trend, the European eCommerce sales is also estimated to reach 134 billion Euros in 2015, growing from the 81 billion Euros volume that was recorded in 2010. Can’t see the infographic? View it here (use your browser zoom to enlarge).
  • 4 Ways To Provide Amazing Customer Service

    AdminDivya
    27 Feb 2015 | 4:27 pm
    No matter what you sell, how you market your e-commerce site or how slick your website is, the service you provide customers will ultimately determine if they return to your store in the future.  What’s more, bad customer service is no longer a matter between store and shopper: negative social media posts by someone who’s been burned can ruin an e-commerce business. Want your customers to love every step of their purchasing process?  Here are some tools and techniques to keep in mind. 1. Be social-media savvy.  More and more, customers are turning to social media to share what they…
 
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    EN - Ecommerce blog by PrestaShop

  • What are PrestaShop Modules?

    Julie Liu
    26 Mar 2015 | 6:30 am
    As a PrestaShop user, you should be pretty familiar with the term “module.” You might even have heard of front office modules, back office modules and official modules. But what exactly is a module anyway? Today Chris Machin explains the concept of modules, what they are, and how to use them to maximize your PrestaShop store. As a Partner Manager, he works side by side with other companies to create connector modules – but more on that later! Why does PrestaShop use Modules? The PrestaShop software is used by over 200,000 online shops around the world. They run the retail gamut from…
  • Ecommerce 101: What is an ecommerce software?

    Julie Liu
    23 Mar 2015 | 6:30 am
    Are you a seasoned developer finding it hard to explain what a shopping cart solution is to your clients? Or a future online merchant researching ecommerce software options for your store? Regardless of why you’re asking yourself “What is an ecommerce software?”, today’s blog post should give you a clear answer to your question. Ecommerce software–also called a shopping cart solution, shopping cart software, ecommerce website builder, online store builder or ecommerce platform–has one purpose: To help you sell products online. A shopping cart solution’s core functions…
  • 11 SEO questions you need to answer before starting an online store

    Gary Le Masson
    17 Mar 2015 | 1:18 am
    Search engine optimization: you know it’s important and you know you have to do it. But where do you start? After all, there are people who spend all day, every day doing nothing but SEO. You, on the other hand, are a busy online business owner with more priorities than you can count. Fear not. Underneath all the acronyms, keywords and links, SEO is just marketing applied to the web. It’s a relatively simple, easy to apply strategy that admittedly demands patience, but that with a little planning, any ecommerce entrepreneur can wield to their advantage. As PrestaShop’s resident SEO…
  • Google Analytics: Getting Started with Enhanced Ecommerce

    Kunle Campbell (Guest Contributor)
    12 Mar 2015 | 6:30 am
    Enhanced Ecommerce is a recently introduced Google Analytics ecommerce feature that enables the collection and analysis of rich ecommerce behavioral and transactional data. Specifically, Enhanced Ecommerce helps marketers and ecommerce managers better understand customer behavior and the effectiveness of their merchandising efforts. It provides unique insights into: The number of visitors who viewed specific products The number of users that added or removed a product from their shopping cart The number of completed or cancelled transactions In addition, Enhanced Ecommerce enables you to…
  • 3 steps to launching your own SEM campaign for Google Adwords

    Julie Liu
    10 Mar 2015 | 6:30 am
    In 2014 33,605 million dollars were spent in online advertising alone. Furthermore, there has been an increase in digital marketing spend while advertising across traditional mediums like radio, television and print, have seen declines. Should you jump aboard and start advertising online? Learn all about SEM then decide if you should launch your own SEM campaign. What is SEM? First things first, we must answer, “What is (SEM)?” SEM is short for Search Engine Marketing and covers all marketing activities targeted towards search engines. Search Engine Land defines it as “the process of…
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    Build My Online Store

  • Episode #142: 4 Hidden Truths Nobody Talks About Online

    Terry
    22 Mar 2015 | 3:00 am
    Travis is still on the road heading back to the USA so it’s a solo episode this week to talk about some hidden truths regarding business, entrepreneurship, and life. Some content in this episode may rub people the wrong way, but it’s there for a reason. Topics Discussed: How my Kickstarter sample got stolen The difference between a dude and a baller (pun intended) How opinions and assholes are similar Don’t listen to what people say, watch what they do First come the innovators, then the imitators, and then the idiots Mentions in the Episode: Howard Stern and Podcasting UNF…
  • Episode #141: The State of Google Shopping, Facebook Product Listing Ads, Amazon Search Data, and Adwords in 2015

    Terry
    15 Mar 2015 | 4:00 am
    Rick Backus, CEO of CPC Strategy joins again to talk about latest changes in paid acquisitions for 2015. In this episode we focus on the changing landscape of Google Shopping, Google Adwords, Facebook’s new Product Listing Ads, and Amazon’s recent release of search query data for sellers in the Amazon Sponsored Products (PPC) platform. Topics Discussed: The current state of Google Shopping (PLAs) Shift in ad budgets and the competitive landscape Change in ad spends for small businesses vs large retailers The current state of retargeting Big brands using it as an awareness tool…
  • Episode #140: Do You Want A Hard Life Or An Easy Life?

    Terry
    8 Mar 2015 | 4:00 am
    Travis is in Vietnam this week so we sat down to catch up and have a brief chat. While in Singapore, he was asked whether he wanted a hard life or easy life, and we discuss some heuristics and mindset issues that go into what we do as entrepreneurs. Topics Discussed: First time Travis and Terry meet each other David Kekich and 100 creeds How we are all programmed to seek comfort What defines a hard life or an easy life? How the quality of your life is determined by the quality of questions you ask Hard vs. Easy: Health habits, diet, and living clean Hard vs. Easy: Money, career, and taking…
  • Episode #139: Should You Self-Fund Or Crowd-Fund A New Product Idea?

    Terry
    1 Mar 2015 | 3:00 am
    Crowdfunding platforms now allow entrepreneurs to raise money for a new product idea before they’ve put in the money to manufacture it. But is the time and effort worth it? What if it fails? In this episode we explore how crowdfunding is more than just about raising money and some pros/cons to the process as Terry goes through the preparations. Topics Discussed: Events and backstory leading up to this campaign How it’s easy to underestimate cost of acquisition The patron model and how it evolved into crowdfunding Is crowdfunding a +EV play? Validation, lead generation, and…
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    DataFeedWatch » Blog

  • Multi-account functionality

    Mateusz Miodek
    17 Mar 2015 | 1:40 am
    Fulfilling the requests of our customers we’ve just added a multi-account functionality to DataFeedWatch. This will be especially useful for agencies, which often have different account managers working with different clients. The multi-account functionality is available only in the Agency plan. Included in the plan are 5 sub-accounts. Every additional sub-account costs $9 extra a month. When adding sub-accounts, users can specify shops the sub-account holder will have access to. The sub-account holder won’t be able to add, delete or edit shops. Also sub-account options are limited to…
  • How to see the number of products in your data feeds?

    Jacques van der Wilt
    10 Feb 2015 | 9:20 am
    You often wonder how many products are in your source feed (the one we download from your store), how many you excluded and how many are in your output feeds. There are several ways to see that: Number of products in your Source feeds On the My Shops page, you can see the number of products in your source feed(s) in the column ‘products count’. Another way of seeing the same number is to click Options > Show products And you ‘ll see the total number of products right there: Number of (excluded) products in your output feeds On the Channels page, you can see the number of products in…
  • White list our IP-numbers

    Jacques van der Wilt
    30 Jan 2015 | 8:21 am
    DataFeedWatch is growing at an incredible rate. Again we added more servers to accommodate for all new shops and agencies that are joining DataFeedWatch. As a consequence, we will also change our IP-numbers shortly. This will have no consequence for most of our customers, but it has for a few: WhiteList our IP-numbers on your server The new hardware comes with new IP-numbers. An IP-number is like the phone-number of our servers on the internet address. Some merchants (only a few that are on Magento or that upload a cvs/txt/xml-file) have limited the access to their servers to ‘known…
  • How to Double your Google Shopping Sales in 1 Hour!

    Jacques van der Wilt
    14 Jan 2015 | 7:22 am
    Google Shopping Campaigns are crucial. Optimizing campaigns is a gradual process that requires a lot of analysis and continuous effort. Isn’t there a way to increase your RoI faster? Yes there is! Why wait for gradual growth. Boost your Sales Now! There are 10 things that you can do in 1 hour, that will boost your sales at once: DataFeedWatch just published an eBook How to Double your Google Shopping Sales in 1 Hour!. This eBook explains these 10 actions in great detail. It is a one-time effort to set up your campaign in such a way that you will no longer waste a part of your budget set…
  • DataFeedWatch launches the Default Image Selector

    Jacques van der Wilt
    13 Jan 2015 | 3:42 am
    PRESS RELEASE: DATAFEEDWATCH TO LAUNCH A UNIQUE TOOL TO SELECT THE BEST PRODUCT IMAGES FOR YOUR SHOPPING FEEDS. DataFeedWatch, a leading provider of data feed optimization services, offering 500+ channels in the US and 30+ other countries, has launched a revolutionary solution for product images: the ‘Default Image Selector’. It enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any product ad. The image dominates the ad and people focus on images;…
 
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    eCommerceFuel

  • Top 8 eCommerce Metrics: 8 eCommerce Metrics You Should be Tracking with Bill D’Alessandro of Elements Brands

    Andrew
    27 Mar 2015 | 3:00 am
    New post from eCommerceFuel: This time, on the eCommercefuel podcasteCommerce guru Bill D’Alessandro is back to discuss different metrics that you, as a business owner, should be tracking. These metrics can be anything from how much traffic you actually get from mobile vs browser, how many people who visit your site come back, and how much each one of those clicks are worth. While Bill and I both admit we are not perfect at always tracking these 8 metrics consistently, we have surely tracked these metrics at one time. In a perfect world, I would love to have a report showing me these…
  • The Entrepreneur’s Curse: A Temptation to Manage Multiple Businesses

    Laura Serino
    20 Mar 2015 | 11:55 am
    New post from eCommerceFuel:Here’s what an average day for someone who runs multiple businesses often looks like. They wake at the crack of dawn, check emails, check sales from last night, check inventory levels, check in on orders going out that day, check back on orders being processed that day, make a cup of coffee, send a tweet, check emails again, field phone calls from their wholesaler, return phone calls from customers, check email and finally get to take a swig of coffee. And that’s just before 9 a.m. As nuts as this may sound, it isn’t far from the truth for many entrepreneurs…
  • Business & Kids: Making the Transition Running a Business with Young Kids with Drew Sanocki of DrewSanocki.com

    Andrew
    20 Mar 2015 | 3:00 am
    New post from eCommerceFuel: This time on The eCommercefuel Podcast, Drew Sanocki returns to talk business and kids. As both of us have two small kids, two years and under, this will be more applicable to those of you who, like us, are fairly new parents. Today, we are talking about how to run your business and still be a good parent and spouse. One of the biggest hurdles for entrepreneurs when they have kids, is transitioning from the 24/7 entrepreneur, working whenever you would like, to a parent AND an entrepreneur. So Drew and I are here to help! We discuss the big hacks we have found…
  • The Four Horseman: Interpreting The Predictions of The Four Horseman Video by Scott Galloway with Bill D’Alessandro of ElementsBrands.com

    Andrew
    13 Mar 2015 | 3:00 am
    New post from eCommerceFuel: On this episode of The eCommercefuel, we welcome back the podcast regular, Bill D’Alessandro. Bill joins me to break down the Four Horsemen video that was recently released by Scott Galloway, a Clinical Professor of Marketing at NYU Stern School of Business and the Digital Life Design Event. Listen in as Bill and I analyze the big predictions that Scott made in his video and in turn share our own predictions. We tackle everything from Amazon and Apple, to Facebook and Uber, talking about the changes that have happened and what we see on the horizon. You do…
  • Results from a $50,000 Redesign: The Results from My $50,000 eCommerce Site Redesign

    Andrew
    6 Mar 2015 | 3:00 am
    New post from eCommerceFuel: Today, I am flying solo to bring you an episode that I am super excited about! A few months ago, I talked about redesign for RightChannel Radio that was in the works. After 6 months of hard work my new site is finally launched! On this episode, I am talking about why I decided to do our site redesign, the huge changes you will find (one of which you will have to order something to receive), and the results we are already experiencing after these changes. Listen in to learn about the possible results that you can expect from a site redesign, as well as any…
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    Ecommerce News

  • Online luxury fashion sales: €10.9bn in 2018

    Henoch
    27 Mar 2015 | 4:33 am
    Global online sales for women’s luxury fashion are expected to grow from a current 3% of the total market to 17% by 2018. By then, this market would be worth 10.92 billion euros. One of the main drivers of this surge is the exceptional expansion in China, but also the solid market growth in developed, Western markets like the United Kingdom, France and Germany. McKinsey & Company published the results of their study, called “The opportunity in online luxury fashion”. It says that after a slow start, luxury fashion has finally earned its place in the digital universe.
  • Google adds product ratings to search ads in Europe

    Henoch
    26 Mar 2015 | 6:37 am
    Product ratings on Google Shopping are now also available for shoppers in the United Kingdom, France and Germany. Last year, the product ratings on Product Listing Ads were introduced in the United States, but now select Google users in Europe are also able to make better purchase decisions when shopping online. Google announced this addition at its Inside AdWords blog. There, it also explains how product ratings on Google Shopping work. They appear in the form of stars and review counts on Product Listing Ads across Google.com, Google.com/Shopping and their equivalents in the UK, France and…
  • Slow growth of ecommerce in the UK

    Henoch
    26 Mar 2015 | 4:06 am
    The slow start to the year for online sales continued in February. Year-on-year sales went up by 6%, while in February 2014 an annual growth of 18% was recorded. Last month the online sales also decreased by 12% compared to January. The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed this. It also shows that online clothing sales were up just 4% year-on-year. Of course, this means growth, but the growth was much lower than it was one year ago, when this sector recorded an annual growth of 20%. February is generally not a bad month for some retailers, who see their…
  • Global Payments acquires Realex Payments

    Henoch
    25 Mar 2015 | 8:25 am
    Payment gateway Realex Payments has been sold to Global Payments. Realex Payments processes over 29 billion in payments for thousands of online and mobile businesses worldwide and will continue to do this as part of Global Payments, a provider of payment technology services. The transaction is valued at 115 million euros. Realex Payments has announced the news on its company blog. Colm Lyon, CEO of the Irish company, says it’s a deal of significant strategic fit, “in that together we will be able to achieve so much more”. He thinks the combination of Realex Payments’s…
  • Ingenico announces partnership with Hybris

    Henoch
    25 Mar 2015 | 6:50 am
    Ingenico Payment Services and Hybris are working together. Via its own platform, customers of ecommerce software provider Hybris have access to end-to-end services from Ingenico, such as payment processing, alternative payments, fraud prevention and acquiring services. The integration module from Ingenico Payment Services is available via the Extend marketplace of Hybris. It offers online merchants a global and ready-to-use solution for online payments which should saving them time and money. “With the ecommerce module, customers from Hybris can now implement cross-border strategies and…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • The Value of Focus For Your eCommerce Business & 3 Major Elements of It

    Perception System
    17 Mar 2015 | 2:36 am
    Usually, it happens a lot of times that various entrepreneurs become distributed and distracted in both strategy as well as execution when developing a new online business. At the same time, entrepreneurs are also trying to move in different directions. With the lack of focus, a lack of actual movement cause for the business in any one particular direction and can finally lead to failure. You know that focus plays a very crucial role in your eCommerce business. If you are not aware of the importance of focus, you can go through this blog and find why focus is important for your online…
  • Integrating Shopify and WordPress eCommerce Hassle-freely

    Perception System
    12 Mar 2015 | 3:10 am
    Across the world, there are a lot of people, who are looking forward to setting up an eCommerce website with WordPress platform. These people are well aware with the eCommere plugins that are built for WordPress; therefore, installing WordPress and their plugin of the desire on a self-hosted site. Although, there are various popular platforms, including Cart 66 Cloud and Ecwide that provide various services, which are more integrated in spite of plugins. Various users inclined to enjoy by using a native plugin in order to done all store maintenance to admin dashboard. Nevertheless,…
  • 15+ Advanced Shopify Apps To Boost Your Online Store

    Perception System
    5 Mar 2015 | 3:06 am
    India’s most preferred eCommerce platform ‘Shopify’ is well-known for its uniqueness and rich features that make it easy for eCommerce businesses to run an high-end eCommerce store without any hassle. The best thing about this high-end platform is its range of applications that you can find at Shopify App Store. When it comes to extending the functionality of your online store, you will have a lot of options, and it will be quite difficult for you to decide that which app is the best? It doesn’t matter whether you are looking forward to adding customer reviews, publish…
  • Tutorial-Cum-Tips for Excellent Shopify Theming

    Perception System
    24 Feb 2015 | 2:16 am
    Shopify is one of the fastest and simplest ways to developing robust online store. With Shopify’s no-nonsense open-source templating language, Liquid, one can easily develop flexibility in terms of front-end dev. Interestingly, Liquid engine enables to create templates that control store’s looks. There are many reasons to choose Shopify like: Theme-based platform, allowing to reuse existing site’s HTML, CSS and JavaScript CSS and JavaScript Fully hosted, don’t need servers Enables to sell both digital and physical products Supports different payment gateways A template engine, Liquid…
  • 9 Worthy Tips for E-Commerce About Us Page

    Perception System
    23 Feb 2015 | 4:25 am
    Among 9 from 10 eCommerce shoppers are interested in products rather than its usefulness. We have seen such types of customers, who want to purchase products from companies that have compelling and meaningful story. People eagerly want to know about from whom they are purchasing products and providing financial account details. For that purpose, they explore about us page to know even minor information of eCommerce merchants. At the time of writing ‘About us’, you have to ensure to deliver the honest story of your company. You should highlight various elements of your company story for…
 
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    bingdigital.co.uk

  • 3 Benefits of 24/7 Magento Support Services

    Jon Billingsley
    27 Mar 2015 | 12:50 am
    Magento’s open source ecommerce management system is widely acclaimed and is used by approximately 26% of the world’s one million most popular websites. However, all websites face issues such as downtime, code problems and other performance related issues, which is why 24/7 Magento support services come in seriously handy. If you thought that 24/7 support services only come in handy when it comes to late night McDonald’s runs or Christmas Day dashes to the off-license? Think again! Today, round the clock support has integrated itself as a must-have service for any website owner that…
  • 3 Game-Changing Magento 2.0 Upgrades

    Jon Billingsley
    25 Mar 2015 | 11:39 am
    Are we excited about the launch of Magento 2.0? Damn right we are! As if it wasn’t already the most trusted open-source ecommerce management system on the planet, developers have only gone and rolled out some game-changing upgrades. It’s more powerful, more functional and more advanced than ever. Of course, there has already been plenty of chatter about what’s new in 2.0 and so far, improved performance, augmented scalability, cheaper running costs and enhanced UX have stolen the spotlight. But if you want a fresh new perspective on our favourite features, read on for the scoop… Super…
  • Are You Ready for Google’s New Mobile Search Algorithm?

    Jon Billingsley
    23 Mar 2015 | 1:31 am
    The mobile internet sphere couldn’t contain its excitement this week when Google announced its brand spanking new mobile friendly ranking system. Set to be rolled out on April 21st 2015, the update means some big changes for businesses with an online presence. So what’s on the horizon? And how will it affect you? We’ve got the scoop to help you prepare. Google goes gaga for mobile sites According to the latest research from the Global Web Index, 80% of internet users own a smartphone and use it to regularly browse the web. This means that any business without a mobile responsive site is…
  • Drive Your Business Forward with 3 Digital Marketing Lessons from Uber

    Jon Billingsley
    2 Mar 2015 | 11:27 am
    When a company is valued at $3.76 billion, it can be a challenge to relate to and learn from their journey to success. For app-based transportation network and taxi company Uber, however, this is not the case. In just five years, Uber has grown substantially from its (not so humble) beginnings as a luxury car service in San Francisco in 2009, and now operates in 35 countries, employs over 300 people, and is valued at $3.76 billion. One tap of the app and Bob’s your uncle, Uber hails your taxi and delivers it to you in under 8 minutes, eliminating the usual transportation troubles. What is…
  • 5 Valentine’s Day E-Commerce Tips You’ll Love

    Stephanie
    10 Feb 2015 | 1:51 pm
    Valentine’s Day offers e-commerce stores the perfect opportunity to sell-sell-sell. Whether you stock intimate undies or tongue-and-cheek anti-Valentine’s cards, now is the time to get your house in order. There are plenty of banana skins out there, so you can’t assume everything will simply fall into place. If you own an online store, making the most of Valentine’s Day takes time, preparation and hard work. If you need a few tips to get started, here are five e-commerce tips that will help you win the hearts of your customers… Devote your homepage to matters of the heart Your…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Bringing Social to the Contact Center: 5 Questions to Ask

    Elena
    23 Mar 2015 | 6:57 am
    As the buzz around social customer service continues to crystalize into a real priority for many contact centers, enterprises are now scrambling to find potential options to meet that demand quickly. The idea of developing a custom solution from the ground up requires huge resources and lots of time – something that’s just not in the cards for most brands. To make matters worse, until recently, there hasn’t been an application built for social customer service that could also work with existing systems across the business. Fortunately, that’s where HelpSocial comes in. Before you…
  • Oracle Commerce Search Engine Optimization

    Elena
    19 Mar 2015 | 7:28 am
    Search engine optimization is critical for all sites, and eCommerce sites are no exception. The difference between #1 and #2 on google search results can be thousands of dollars. ATG/Oracle Commerce provides a number of ways at the application level to aid in SEO. While ATG/Oracle Commerce does provide help for some aspects of SEO, it’s important to understand that a SEO strategy stretches beyond just the application coding; it’s includes everything from the site makeup (like proper HTML, keyword-rich URLs, a coherent navigation and a sitemap) to business-generated content (like…
  • Connecting Social Media and Customer Service

    Elena
    11 Mar 2015 | 7:17 am
    Over the past decade, we’ve all witnessed as mobile technologies have ushered in the digital “brick-and-mortar” for many companies. From within those same mobile platforms, social media has evolved into another communication path for many people looking to connect with your brand. As the eCommerce landscape shifts toward events like bigger Cyber Mondays and smaller Black Fridays, customers are expecting more from their service experiences online. From the initial transaction through the post sale interaction, social media as a communication bridge, remains a constant. With the right…
  • Protecting Your Site from the FREAK Vulnerability

    Elena
    5 Mar 2015 | 8:53 am
    Earlier this week security researchers disclosed a SSL/TLS vulnerability dubbed the FREAK – “Factoring attack on RSA Export Keys” – attack. This flaw enables an attacker to conduct a man-in-the-middle attack between vulnerable clients and servers, allowing him or her to eavesdrop on and/or inject malicious payloads into supposedly secure communications. What Is FREAK? Back in the 1990s, U.S. government policy forbade the export of strong encryption and required that weaker “export-grade” products be shipped to non-U.S. customers. Although this restriction was lifted in…
  • Spark::red Sponsors Oracle Industry Connect 2015

    Elena
    2 Mar 2015 | 6:16 am
    We are happy to announce that Spark::red is an official sponsor for Oracle Industry Connect that will take place in Washington DC on March, 25-26. This year’s conference will bring together over 1,500 executives with nearly a third of them representing retailers that use Oracle products. With multiple custom-lead sessions as well as networking opportunities, the conference is the perfect place to learn from your peers and industry experts. Nordstrom, lululemon, ULTA, John Lewis are just a few examples of retailers that will share their success stories during the event. Are you…
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    BrainSINS - Smart ECommerce

  • The Psychology of the eCommerce Checkout

    José Carlos Cortizo
    19 Mar 2015 | 4:41 am
    Understanding human psychology is one of the best things you can do to boost your online sales, as we can use everything we know about psychology to engage customers, to make them buy faster or even to buy when they are not so sure to buy anything. VoucherCloud has made an infographic containing several aspects of consumer psychology that would make any online store to improve their checkout process. Some of the main highlights: After waiting for more than 3 seconds, 57% of online consumers will abandon a site and 80% of the users that abandon the website will never return 92,6% of people…
  • Growing Your Web Store – Some Really Effective Practices

    Nicolas Fincher
    15 Mar 2015 | 11:02 am
    [Guest post by Nicolas Fincher from CS-Cart] There are plenty of remarkable examples of ecommerce projects that once started as small online stores, but then gradually evolved into sophisticated, giant virtual shopping malls connecting thousands and even millions of sellers and shoppers worldwide and gaining enormous operating income. Fair enough, it hasn’t happened just all of a sudden by some lucky coincidence. Stable growth and success of any venture is a matter of hard work, choosing the right business strategies, following the latest market tendencies, ability to foresee future…
  • Customer Acquisiton vs Retention in eCommerce #infographic

    José Carlos Cortizo
    8 Mar 2015 | 3:08 am
    Invesp has published an infographic containing information of customer acquisition vs retention costs and revenues in eCommerce. The key highlights included in this infographic are: It costs five times as much to attract a new customer than to keep an existing one 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention Only 40% of companies and 30% of agencies have an equal focus on acquisition and retention 89% of companies see customer experience as a key factor in driving customer loyalty and retention 76% of companies see CLV as an important concept…
  • The impact of scrolling on eCommerce conversions

    José Carlos Cortizo
    4 Mar 2015 | 3:00 am
    ContentSquare has published this nice infographic that shows the effect of scrolling (as a modern UX approach to navigability through category listings and other pages with lots of information) in eCommerce conversions. Some of the most important remarks: Users scroll more on tablets that in any other devices. In fact, from 2013 to 2014, the position of the last part of the page reached by tablet users when scrolling has increased 42%. In 2011, only 5% of eCommerce users reached the footer of the website. In 2014, more than 15% of eCommerce visitors reach the footer while scrolling, so you…
  • An Overview of Magento 2 by Alan Kent (Magento Chief Architect)

    José Carlos Cortizo
    27 Feb 2015 | 1:15 am
    Alan Kent, the Magento Chief Architect, has published this presentation (presented at Meet Magento NY 2014, that gives an extensive overview of Magento 2. Some of the main highlights of this presentation are: It uses a modern tech stack, including PHP 5.4/5.5, jQuery, Require.JS, Less, HTML 5, CSS 3, MySQL, Composer, Varnish Cache and Redis It has increased performance and scalability by means of redis and Varnish Cache It makes use of Docker, an open platform for distributed applications (it helps cloud scalability) It makes use of dependency injection to encourage loose code coupling Uses…
 
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    Magik

  • How to fix “Please make sure your password match issue” in Magento 1.9.1.0

    Vaibhav
    4 Mar 2015 | 4:13 am
    Recently we have found an issue with the latest Magento 1.9.1.0 version. The user may get this error at the checkout or from the ‘Create an Account link’. When a user registers, he keep getting the password mismatch error even though the password is entered & re-entered correctly. The default Magento form validation does not […] The post How to fix “Please make sure your password match issue” in Magento 1.9.1.0 appeared first on Magik.
  • How To Enable Remember Me Functionality in Magento?

    Vaibhav
    3 Mar 2015 | 4:00 am
    The “Remember me” functionality in Magento is not enabled by default. You will have to enable it form the Magento admin panel. The process to do so is quick and easy. Here’s how you can enable Remember me functionality To enable it go in System -> Configuration -> Customers -> Persistent Shopping Cart -> General […] The post How To Enable Remember Me Functionality in Magento? appeared first on Magik.
  • How to solve errors if any with Magik OpenCart Theme Installation

    Vaibhav
    2 Mar 2015 | 12:02 am
    Many of our customers often face the following errors after Magik OpenCart Theme Installation. Notice: Undefined property: Loader::$load in /public_html/catalog/view/theme/lamby/template/common/header.tpl on line 293 Fatal error: Call to a member function model() on a non-object in /public_html/catalog/view/theme/lamby/template/common/header.tpl on line 293 Don’t worry, it’s neither too big an error nor a theme bug. As we use Override […] The post How to solve errors if any with Magik OpenCart Theme Installation appeared first on Magik.
  • Magento SEO – Tips To Best Optimize Your Magento Store

    Vaibhav
    1 Mar 2015 | 11:31 pm
    SEO (Search Engine Optimization) as we all know holds similar importance to an online store as food to human body. This analogy fits perfect why? Because human body needs food to function ergo to stay focused ergo to work harder to succeed or compete in life. Speaking about websites, perpetual SEO is required to stay […] The post Magento SEO – Tips To Best Optimize Your Magento Store appeared first on Magik.
  • How to Install vQmod in OpenCart?

    Vaibhav
    17 Feb 2015 | 10:52 pm
    vQmod (Virtual Quick Mod) is a popular extension / module that allows you to make changes without actually modifying the core files. This will help developers to alter core files without actually editing them. All changes are saved in a temporary file which is substituted for the original during the execution. The original source file […] The post How to Install vQmod in OpenCart? appeared first on Magik.
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    ekmpowershop.com

  • This week in ecommerce

    Paula Counsell
    27 Mar 2015 | 6:43 am
    Facebook Payments, McDonalds apparel and the slow, painful end of Play.com; it’s been a busy week! Facebook Payments Facebook has really entered into new territory over the past year. The company is no stranger to taking new companies under its wing (having acquired over 50 since 2007) but recently it seems to be rapidly spilling over into marked territory. The recent acquisition of Oculus VR has seen the company become a major contender for the future of the gaming industry and the new Facebook embeddable videos feature could see the beginning of Facebook vs YouTube. The announcement of…
  • Realex Payments acquired by Global Payments for €115 million

    Paula Counsell
    26 Mar 2015 | 4:55 am
    Irish online payment gateway Realex Payments has been acquired by US payment service provider Global Payments in a deal worth €115 million. The deal forms part of Global Payments’ ongoing expansion plans to provide multichannel payment technology services across the world.  Realex Payments is one of Europe’s largest payment gateways, providing an extensive range of merchant processing services (including real time fraud scoring and enhanced analytics) and processing over €28 billion in payments per year, across 30 countries. The companies have been working together for over three…
  • Royal Mail releases new returns portal for online retailers

    Paula Counsell
    25 Mar 2015 | 7:41 am
    Royal Mail has released a new portal to make the process of returning goods purchased online easier for ecommerce retailers and their customers. The portal is part of a new and improved Royal Mail Tracked Returns system that features an increase in the tracking and control of the returns process. The new portal creates a trackable barcode for every package that tracks all five stages during the returns procedure, rather than two (sent and received) as previously. The process gives full visibility of exactly what items are being returned, who is returning the item and for what reason; allowing…
  • 5 basic rules for managing your business Instagram

    Paula Counsell
    24 Mar 2015 | 8:24 am
    Instagram could arguably be the most powerful social media platform for marketing a brand, product or company. The feed is ordered chronologically (without complicated algorithms determining how many people will see a post), navigation is simple and the newsfeed is concise. When used correctly a company Instagram account can grow abundantly, providing an excellent base of followers to target content towards. Here are a few basic tips to get your company Instagram account on the right track. Get your posts right Always post your photo or video with a brief, pointed caption and make sure that…
  • This week in ecommerce

    Paula Counsell
    20 Mar 2015 | 10:32 am
    Let’s take a look at what’s happening in the world of ecommerce this week… Aldi to trial online store in the UK Budget superstore Aldi has stepped up its game with plans to launch an online store in the UK.  A German newspaper has announced that the supermarket, which had previously deemed the online market too weak for a feasible profit, is planning to set up an online store which will operate in the UK only. The discount chain disrupted the supermarket tables majorly last year, having pulled market shares from the top four industry leaders. It has been somewhat limited in…
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    How to Win at Ecommerce

  • [SlideShare] Cart Abandonment Email 101

    25 Mar 2015 | 7:48 am
    Email is an incredibly useful weapon in the battle to recover revenue left on the table when a user abandons their shopping cart.  As part of our series on lifecycle email marketing, we've put together a comprehensive SlideShare guide to sending brilliantly persuasive cart abandonment emails, which walks you through everything you need to include in your basket recovery campaigns. It'll cover: Why you should be sending cart abandonment emails How to plan a cart abandonment campaign strategy. How to get the timing of your emails spot on. What kinds of content you should be including.
  • An Introduction to Browse Abandonment Emails for Ecommerce

    18 Mar 2015 | 9:42 am
    In an ideal world, every person who visited your online store would become a customer. Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100 per cent conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing? Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98 per cent) won’t flash the cash and make a purchase. But don’t pack up and go home quite yet! In…
  • Who’s Winning At Mother’s Day Marketing So Far?

    13 Mar 2015 | 4:10 am
    Ever forgotten to send a card for Mother’s Day? Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in? Felt like a disappointing child when you’ve had to send a Mother’s Day text message instead of a gift? It’s okay - we’ve been there. Luckily, a lot of ecommerce stores are here to help, whether you’re a last-minute panic buyer or you’re a little more organised. This year we've seen retailers making huge efforts to differentiate their offers and product ranges with creative marketing campaigns, to…
  • 8 Noteworthy Examples of Inspired Ecommerce Content Marketing

    11 Mar 2015 | 4:48 am
    Content. We’re constantly told we should be creating it, sharing it, publicising it, incorporating it into buyer journeys, making it more interactive, making it more engaging (the list goes on). Trouble is, ‘content’ in itself is a really ambiguous word: knowing exactly what kind of content to create - and, more importantly, how to make sure that it has a positive effect on bottom line - is a tricky business. Although grappling with this content-driven approach - which eschews hard-sell ‘interruptive’ techniques for a more nuanced, nurturing style of marketing - is a bit of a scary…
  • A Guide to Sending Brilliant Ecommerce Welcome Emails

    3 Mar 2015 | 9:21 am
    Most emails sent by online retailers are universal and undifferentiated: the same message is sent to everyone, more or less. And with the majority of digital marketing channels having very low variable costs (it doesn't cost much more to send 1000 emails than to send one), this approach - of carpet-bombing subscribers and customers - used to be considered a 'can't lose' strategy. But, of course, it isn't. Every time a customer receives a marketing message they're not interested in, they lose a bit of respect for that brand, they are a little less unlikely to open their next message and are…
 
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    Shopping Signals

  • eCommerce Growth in 2015 [infographic]

    Ryan BeMiller
    2 Mar 2015 | 11:14 am
    It’s no secret that worldwide eCommerce sales continues to be on a strong and steady upward curve since the beginning of the decade, as illustrated by the following infographic about US and European eCommerce created from my friends over at Ecommerce Platforms. Some Quick Stats: The US eCommerce sales volume, recorded at $176 billion in 2010, is estimated to grow to $279 billion by the end of 2015. The total online sales held an 8% market share of the total retail sales in 2014 and this too is projected to increase to reach between 9 and 11% in 2015. Similarly, the eCommerce sales…
  • What Does Brevity Have to Do With SEO?

    Ryan BeMiller
    20 Feb 2015 | 5:00 pm
    Can you define brevity? Can you use brevity in a sentence? Do you even know what brevity is? I’ll admit, I initially thought it had something to do with bravery. Dang it, I’m dumb. Actually, brevity refers to using exact and concise wording to convey a thought. Think, short, specific, and to the point. And no, I wasn’t trying to insult your intelligence. Just demonstrating brevity by using it in a couple of sentences. I’m attempting to write this entire post with brevity in mind. Okay, so we’ve got that down. What in the hell does that have to do with SEO? Well,…
  • How To Increase eCommerce Conversion Rate with Personalization

    Ryan BeMiller
    26 Nov 2014 | 11:55 am
    Wondering How To Improve Your eCommerce Conversion Rate? I can’t think of a better way to increase sales than via conversions. Optimizing your site for better conversions means more sales with the same amount of traffic. That’s pretty sweet if you ask me! My friends over at Spring Metrics are experts at this sort of thing. They know how increase eCommerce revenue by boosting conversions. This is a contribution from their head of marketing, Sean Godier. Hope you find it as useful and informative as I did. 4 Ways to Boost Conversion Rate with Personalization eCommerce…
  • ECommerce Web design – 5 Highly Effective Guiding Factors

    John Atkins
    11 Jul 2014 | 1:11 pm
    Unless you’re living under a rock, you’re no-doubt aware that eCommerce is growing by leaps and bounds globally. The impact of this massive growth is such that, in the United States alone, profits from eCommerce are expected to cross 434 billion US dollars by 2017, at the bare minimum. The primary objective of eCommerce web design is to convert visitors in to potential buyers, and finally to generate profits. Moreover, customers are strapped for time and can’t afford to endlessly hunt through a website to find what they’re looking for. So, eCommerce sites have to function fast…
  • Shopping Cart Abandonment Could Be Good For Business [Infographic]

    Ryan BeMiller
    30 Jun 2014 | 10:19 am
    I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped.  They assume that, for some reason, the customer must have decided they were unwilling or unable to complete a purchase. I don’t see it that way.  Thinking like a customer, and reflecting on my own online shopping habits, I can’t accept that.  Sure, this is the case with many abandoned carts. I don’t deny that this is the case a lot of the…
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    WordPress.com News

  • The Business of Freelancing, Blogging, and Books, According to Author Jennifer Armstrong

    Mark Armstrong
    27 Mar 2015 | 8:16 am
    First, I should note: I am not related to Jennifer Armstrong. But! I have followed her writing closely over the years — first during her years at Entertainment Weekly, and more recently as the author of books like Mary and Lou and Rhoda and Ted (Simon & Schuster), which offered a definitive history of the classic TV series. Her blog also happens to be a must-follow on WordPress.com: She gives glimpses into her current work (she’s doing a Seinfeld book next) and she’s refreshingly transparent about the business (and hard truths) of being a freelance writer in 2015. I spoke with…
  • New Themes: Saga and Satellite

    Caroline Moore
    26 Mar 2015 | 9:00 am
    Happy Theme Thursday, ladies and gentlemen! Let’s take a look at our two newest free themes, Saga and Satellite: Saga Saga, designed by the talented Justin Tadlock, is a theme tailor-made for writers, by a writer. The theme’s impeccable typography and attention to detail make for an enjoyable reading experience, and with support for large featured images and multiple post formats, Saga is flexible enough to be used as a photoblog, a personal journal, or a tumblelog. Read more about Saga on the Theme Showcase, or activate it on your site from Appearance → Themes! Satellite…
  • Press Publish Livestream

    Andrea Middleton
    25 Mar 2015 | 12:40 pm
    Kathy Cano-Murillo will present on how she became A DIY Success. Press Publish, the very first blogging conference organized by WordPress.com, will be held in Portland, Oregon, this Saturday. (Psst! We’ll be in Phoenix hosting Press Publish on April 18th, 2015.) Erick Prince-Heaggans will present Around the World in 80 Posts. Because this is the first event of its kind, we’re eager to get as much feedback from attendees as possible. And since it’s not always easy for people to travel to attend conferences, we’ve decided to bring Press Publish Portland to you (or at least to your…
  • This April in Blogging U.: The Return of Writing 101!

    Michelle W.
    23 Mar 2015 | 9:00 am
    This April, we’ll be offering Writing 101: Building a Blogging Habit. Writing 101 is a write-every-day challenge designed to help you create a writing habit and push you as a writer, while publishing posts that mesh with your blog’s focus. What is Writing 101? Writing 101 is a four-week course that runs from Monday, April 6, to Friday, May 1, 2015. Each weekday, you’ll get an assignment that includes a writing prompt and an optional “twist”; prompts are your topic inspiration for the day, while twists push you to experiment with writing techniques and tools. Who else is…
  • New Themes: Resonar and Scrawl

    Takashi Irie
    19 Mar 2015 | 9:00 am
    Happy Theme Thursday, all! Today I’m pleased to present two new free themes designed especially for longform writing. Resonar Designed by yours truly, Resonar is an elegant blog theme with full-screen Featured Images. It’s perfect for blogs about fashion, food, or design, and the layout works especially well for longform features with large images. The combination of gorgeous images and beautiful typography creates posts that make an immediate visual impact. Read more about Resonar on the Theme Showcase, or activate it on your site from Appearance → Themes. Scrawl Scrawl,…
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    BlogSnap

  • Global Payments Madness 2015!

    Hanna Wolsfelt
    26 Mar 2015 | 7:06 am
    Happy March Madness everyone! In the true spirit of this time of year, we thought we would have a little fun experimenting with our alternative payment methods (in bracket form, of course). There are over 500+ payment types in the world – we just chose a small sliver of the market to play with to illustrate some of the local payment types needed to reach global shoppers. See below to check out our attempt at a bracket for the Sweet Sixteen, Elite Eight, and Final Four in what we like to call “Global Payments Madness 2015″!     So, what is the method to our madness (no…
  • Shopping Cart (Abandonment) Gone Wild!

    Hanna Wolsfelt
    19 Mar 2015 | 11:57 am
    Shopping cart abandonment is a real problem for online merchants. Studies show that an average of 67% of carts are abandoned – that’s a lot of lonely carts! Below you will find 5 suggestions for how you can keep those carts full and guide them all the way to your checkout.     Don’t forget international shoppers! Our focus includes them as well. Global shoppers are looking for a personal experience when they check out – and yes, this means including things such as local language, payment type, and currency during the checkout process. If they can’t read what they are…
  • Rainbows, Shamrock Shakes, Hosted Payment Pages and a Pot-o-Gold

    Hanna Wolsfelt
    16 Mar 2015 | 7:58 am
    From the desk of our very own Peter Caparso: A couple years ago after being battered by a New England winter that wouldn’t stop (much like the one this year, ugh), my family and I made an impromptu trip to Hawaii to soak up the sun. After a 16+ hour trip, we arrived to a rainy, wet day in paradise. On the drive to the hotel, just like a Hollywood movie – the rain stopped, the clouds cleared and a beautiful rainbow appeared in the sky. Jokingly I said to my family, let’s follow it and see where it takes us. As we chased the rainbow, we found ourselves staring at a McDonald’s parking…
  • Your Mission, Should You Choose To Accept It: Intelligent Payment Routing!

    Hanna Wolsfelt
    9 Mar 2015 | 11:45 am
    Looking for new ways to increase sales conversions? Look no further. The secret you’ve been missing is: intelligent payment routing! It is an easy way to increase sales without actually having to sell more (and who doesn’t want that?). What is it, you ask? Intelligent payment routing is essentially a connection to multiple banks all over the world – this connection helps you process transactions more successfully by detecting where the shopper’s credit card is from and processing it through a bank that is authorized in that country/region. This can increase…
  • Conference Season Heats Up: CNP Expo Update!

    Hanna Wolsfelt
    5 Mar 2015 | 6:04 am
    From the desk of our very own Ralph Dangelmaier: I am so excited to be a keynote speaker at the 2015 CNP Expo! Run by the talented team at Card Not Present, this year’s show will be held May 18-21 at Caribe Royale Orlando. This three-day event will focus entirely on e-commerce / CNP payment issues and foster an open and frank dialogue with respected experts from every corner of the CNP space.   During my keynote, I will address all of those “crazy” college experimentation days of yours. Okay, not really, but I will discuss my theory that this year is the year for your company to…
 
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    LemonStand

  • David vs. Goliath: How New Stores Can Compete In Crowded Markets

    Sid
    25 Mar 2015 | 8:00 am
    The market for electric skateboards is heating up! I first came across these when I stumbled upon the Boosted Boards Kickstarter campaign. The San Fransisco startup launched their Kickstarter campaign back in 2012, and after blowing past their goals they went on to join Y-Combinator. Since starting production last year, they’ve sold thousands of boards. And that’s just one company. There are many others on the market, like Marbel, Evolve and Fiik, and the latest entrant is Inboard Sports. Their flagship electric skateboard, The Monolith, has already almost $300,000 from their…
  • Introducing 1-Page Checkout For LemonStand

    Danny Halarewich
    24 Mar 2015 | 8:00 am
    Jesse is sitting on her sofa, browsing through the product catalog on your website. For the 5th time this week. But this time it’s different: She’s added 3 items to her cart that total $187.19 before tax. With a little bit of hesitation, she clicks the Checkout button. It all comes down to these next few moments. Will she complete her order? … let’s come back to Jesse in a minute. We’re excited to introduce you to a new feature you’re going to love: 1-Page Checkout. It’s available to all customers immediately. Over the past several months…
  • How To Get Cavemen To Buy More Cheese

    Rob Brooks
    23 Mar 2015 | 7:55 am
    How do you buy bread? Let me guess. You go to your local supermarket, walk straight to the bread shelves, and buy the loaf you always buy, right? You probably follow the same logic most people follow: “If it’s not broken, don’t fix it”. You’ve been eating the same bread for years. It’s always good, especially with cheese, tomatoes and roquette. So how does the storeowner get you to try something new? One evening, when you go to buy bread on the way home from work, you see a notice next to the bread shelf advertising a new type of bread. There’s a nice picture of the loaf and…
  • 5 Reasons Why Your eCommerce Store Needs To Be Responsive

    Kristen Gramigna
    18 Mar 2015 | 8:00 am
    More than half of consumers in the U.S. now own smartphones — and they’re not using them just to talk. In November 2014, ClickZ announced that Google searches conducted on a mobile device surpassed desktop use. If your business doesn’t yet have a mobile website, you’re missing an opportunity to reach a potential audience of more than one billion people worldwide who use their mobile devices to search for information, find products, and make purchases. Here are just a few of the reasons having a mobile- friendly website is imperative to your eCommerce success, regardless of what you…
  • Growth Hack Your eCommerce Store With Dynamic Content

    Sid
    16 Mar 2015 | 8:00 am
    Shopping on Amazon is always a fun experience for me. Every time I visit the ‘Everything Store’ I see new content, and that means no two visits are ever the same. It keeps me coming back for more, even if I don’t buy something most of the time. Of course, Amazon has advantages. Tremendous advantages when compared to most eCommerce businesses. They’re worth billions of dollars and have the resources to create complex algorithms that deliver personalized and dynamic content to their shoppers. You don’t have access to those resources. Fortunately, while this may…
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    Userlike

  • 3 Growth Hacks You Should Apply To Your Startup Today

    Kerry Butters
    26 Mar 2015 | 9:15 am
    Since the internet has taken off and become a mainstay of our society, being in business has changed forever. Now, there are a huge amount of opportunities to be found in the new digital marketplace that we find ourselves in. But this means that there’s also a huge amount of competition too and as such, growing a business online is not a particularly straightforward affair. This is especially true of those businesses that don’t have a huge advertising budget and whilst the odd startup may be lucky enough to get a good amount of financial backing, this isn’t the norm. All of this means…
  • Improvements to the Slack Integration

    Pascal
    24 Mar 2015 | 7:50 am
    Since implementing the Slack integration at the beginning of September it has grown into our most popular integration, something we didn't expect. Slack is so hot right now. Yet our integration was not so extensive yet. By setting up a #Userlike channel in your Slack account you could receive notifications for incoming Chat Transcripts and Offline Messages. Using Slack and the integration ourself we realised that we could strongly improve the integration. By extending the set of notifications we’ve made it into a channel through which the whole team can really stay up to date about the Live…
  • Das optimale Live Chat Setup: So steigern Sie Ihre Website Conversion

    Sven
    23 Mar 2015 | 7:27 am
    Unternehmen, die Live-Chats in ihre Seiten integrieren, tun dies in der Regel aus einem der folgenden Gründe: Steigern der Website Conversion Rate Erhöhung der Kundenzufriedenheit Senkung der Servicekosten Obwohl die Grenzen zwischen diesen Punkten fließend verlaufen (ein zufriedener Besucher etwa kauft mehr), hält der Live-Chat für jede der Zielsetzungen eine bestimmte Funktion bereit. In den nächsten drei Posts zeigen wir die besten Eigenschaften und Einstellungen für jede der obengenannten Verbesserungen. Heute starten wir mit Ziel #1: Steigern der Website Conversion Rate. Was uns…
  • New Features: Realtime Stats, IFrame Addon & More

    Pascal
    23 Mar 2015 | 4:57 am
    Realtime Availability Status When managing a Live Chat operation it's crucial to stay updated in real time about the availability of your service team. We added 2 donut diagrams on the Dashboard home page that show you exactly this. The first donut shows the amount of operators that are currently online, offline and away. With this you can easily see whether some of your operators that should be online are instead on offline or away. The second donut shows how many of the chat slots belonging to the operators that are currently online, are free or used. A low amount of free chat slots…
  • 4 Tips to Motivate your Customer Service Team

    Kerry Butters
    20 Mar 2015 | 4:08 am
    Motivation is a crucial element for the performance of any workforce, but especially for employees working in customer service. Since customer service is the product of human interaction, a positive service experience can never result when one side is unmotivated. Yet how often do we see people in service jobs that look like they want to be somewhere else and couldn't care less about whether you receive a good experience or not? Of course these service jobs can be difficult and exhausting. Therefore it is the manager's responsibility to make sure the customer service team stays motivated. So…
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    Live Chat Software Free | Live video chat | CustomerICare for Websites » Blog

  • Interview With Our CTO: Building A Live Chat Startup

    Aurelie Chazal
    18 Mar 2015 | 6:13 am
    Building an IT, SaaS startup can be a mind boggling task. The idea for the product is one thing, but putting technologies together and making it work is a whole other story. Our CTO, Dariusz, is the man with …Post Interview With Our CTO: Building A Live Chat Startup pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • Negative Customer Feedback: How to Tell Haters From Helpers

    Aurelie Chazal
    16 Mar 2015 | 4:22 am
    You just woke up, you check your inbox, and there it is…“Please STOP sending me all this UNSOLICITED JUNK EMAIL”(this was an actual reply to our welcome on-boarding email we received few days ago) If you’ve been …Post Negative Customer Feedback: How to Tell Haters From Helpers pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • How to Create Customer-Centric Landing Pages

    Customericare
    25 Feb 2015 | 7:12 am
    Are your landing pages designed with your customers in mind or are they self-centered?It’s easy to get wrapped up in your own sales goals and create a website that seems great to you but leaves potential customers feeling cold.…Post How to Create Customer-Centric Landing Pages pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • The Best Way To Find Out If Your Landing Page Sucks (Before Losing Potential Customers)

    Aurelie Chazal
    22 Jan 2015 | 1:44 am
    Did you know that 78% of companies are not happy with their conversion rate? (That’s what econsultancy found out)Yep, that’s right. You are not alone!Even if you rule out those never-satisfied people, it’s still pretty fair to say …Post The Best Way To Find Out If Your Landing Page Sucks (Before Losing Potential Customers) pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • 5 Famous People who should’ve used Live Chat

    Art Zabalov
    16 Dec 2014 | 1:24 am
    Have you ever wondered how different the world would be, if some famous people had the technological know-how we currently possess? Well, what if the said famous people had Live chat to solve their problems. Read on, to find out.…Post 5 Famous People who should’ve used Live Chat pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
 
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    Rethink Commerce Blog

  • Optimize Conversions with the Avangate Spring Release ’15

    Mike Ni
    26 Mar 2015 | 12:15 pm
    Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals. The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value. New Marketing Tools – A/B Testing The Avangate Marketing Tools repertoire has been enhanced with a vastly superior A/B Testing module. With extended capabilities at your disposal thanks to a…
  • Industry Buzz – February 2015

    Irina Mihaila
    13 Mar 2015 | 2:37 am
    Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. Products are dead, holds the new services economy era. It’s high time you deserted this sinking ship, but do you know what it really takes to productize a service – and monetize it? Learn more by checking out Michael Ni’s great presentation at…
  • AffStat Survey 2015 Is Now Open!

    Monica Sturza
    4 Mar 2015 | 6:52 am
    It’s that time of the year when we gather round and share our thoughts on the affiliate marketing business. The AffStat 2015 Survey is now open for you to take and more important, to contribute to the future landscape of this ever-changing industry. Many networks, advertisers and publishers get ahead in the game because they always try to be customer-focused, to meet their clients’ needs even before they make it explicit. That’s why these surveys are crucial: for all sides to benefit and build even stronger partnerships. Last year, Avangate Affiliates Network ranked amongst top global…
  • The Best Marketing Strategies For SaaS Acquisition

    Raj Badarinath
    4 Mar 2015 | 4:24 am
    Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization of customer lifetime value (CLTV) through effective up-selling/cross-selling and timely subscription renewals. Since there can’t be growth without new customers, acquisition is arguably the most important of the three factors. But merely acquiring new customers, even at a high initial value, is not enough to sustain SaaS growth. What will is the ability to acquire new customers at a fast pace.
  • Split Test Like it Matters: Tips to Drive Revenues with CRO

    Shannon Macleod
    23 Feb 2015 | 1:34 am
    Let’s examine how a scientific approach to split testing increased conversion rate by nearly 7% for one company, producing $650,000 incremental revenue per year. While the concept of testing may seem easy, we all know that it takes a lot of preparation and strategy to create a test that produces valid results you can rely on to increase your revenue. We’ve gathered some tips to help you produce valid test results every time. This post will focus on the first tip: isolating one variable at a time to show what actually moves the needle. Tip 1: Test one element at a time. If you change too…
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    Okanjo

  • eCommerce And The Future Of Local Media

    Bethany Grabher
    2 Mar 2015 | 6:05 am
    Okanjo team members were lucky enough to attend Ken Doctor’s keynote session at Mega Conference and we are motivated by his take on the future of local media. A couple of highlights: The entire news industry needs to focus on […]
  • Buy Now. Buy Everywhere. Stay There.

    Michael deBoer
    19 Feb 2015 | 5:30 am
    The other day I read the latest “Reflections of a Newsosaur” post by the great Alan D.Mutter on the topic of “Everyware Computing.” The post discussed the emerging “Internet of Things” and how society is approaching the point where all aspects […]
  • Local Retailing in The Age of the Customer

    Michael deBoer
    9 Feb 2015 | 6:00 am
    This month, I was out in NYC during the National Retail Federation show (aka “The Big Show”) at the Javits Center. More than 30,000 people from around the world were there for the latest and greatest in the retail business. What […]
  • Andreessen-Horowitz Is Excited About Online Marketplaces

    Bethany Grabher
    2 Feb 2015 | 9:53 am
    Online marketplaces may seem pedestrian, but we haven’t yet scratched the surface of their functionality, importance or impact on how we shop. It’s not just us at Okanjo who recognize the power and potential of the online marketplace. Earlier this […]
  • Okanjo Featured On TechCrunch

    Bethany Grabher
    9 Jan 2015 | 8:03 am
    We’re kicking off 2015 in full force! We’ve announced $1.7 million in funding, and today, Okanjo’s Native Commerce platform is featured on TechCrunch. Check it out here.
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    Selz Blog

  • Breathe life into your sales with “Colorado” – our new Store Pro theme.

    Martin
    5 Mar 2015 | 2:59 pm
    ‘Colorado’ is the stunning new addition to our Store Pro themes. It was designed especially with creatives, artisans and retailers of gorgeous products in mind. We’re in love with its crisp, bold lines – so much that we’ve chosen this fine, bearded and square-jawed fellow to show it off! Whether you’re just starting out, or are established and... Read more » The post Breathe life into your sales with “Colorado” – our new Store Pro theme. appeared first on Selz Blog.
  • Growing your business with PayPal has never been simpler

    Melissa
    8 Feb 2015 | 4:00 pm
    Why should you offer customers the option of PayPal PayPal is one of the most popular ways for customers to purchase online with 143 million active buyers1 looking for PayPal when shopping online. Research shows that over 72% of American’s online have a PayPal account. Online shoppers trust PayPal as a secure way to buy online and... Read more » The post Growing your business with PayPal has never been simpler appeared first on Selz Blog.
  • 7 Steps to creating an eCommerce website with Store Pro

    Geoff
    3 Jan 2015 | 9:37 pm
    Do want an online store but don’t want to spend thousands of dollars to get one? If the answer is yes, why not build your own store using Selz and Store Pro. We’ll show you how to create an eCommerce website in 7 steps, quickly and easily, without any special technical skills or experience. And for only... Read more » The post 7 Steps to creating an eCommerce website with Store Pro appeared first on Selz Blog.
  • VATMOSS and your business. What can you do?

    Rachel Andrew
    22 Dec 2014 | 8:30 pm
    Selz are rolling out features to help support sellers with the upcoming VAT changes when selling to consumers in Europe. In this post I’ll explain exactly what these changes are, and whether they affect you and the products you sell. I’ll also give you some pointers in terms of how you should deal with the... Read more » The post VATMOSS and your business. What can you do? appeared first on Selz Blog.
  • Keeping sales primed over the holiday season

    Geoff
    22 Dec 2014 | 4:04 pm
    This time of the year has to be one of the most profitable for selling online. A few days ago Shop.org released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 to 11 percent over the last holiday season to as much as $105 billion. It’s also the... Read more » The post Keeping sales primed over the holiday season appeared first on Selz Blog.
 
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    101ecommerce

  • 10 Ways to Increase Brand Loyalty

    101eCommerce
    23 Mar 2015 | 5:43 am
    Marketing efforts of convincing a customer to buy your product/service (which is the primary objective and a pretty hard mission to accomplish) becomes redundant when you have accumulated a loyal customer base. Marketing than just focuses on informing the customers about the new products/services launch. Apple Inc. is very good example to understand how big difference can a loyal customer base could bring to the company. The regular Apple customers AKA Apple fanboys are experience Apple products delivers to them. In such scenario, the marketing efforts aren’t required to redundantly…
  • 10 weird things you can buy online right now

    101eCommerce
    12 Mar 2015 | 2:22 am
    People are selling really weird (even creepy) things online. They are either a part of a prank, fun or are serious money makers. The statistics are not clear if people buys these stuff or not, but their active presence indicates that there are similarly weird people out there who do buys these things. After reading the full list, please comment if you got tempted to buy at least one of them or not. If you don’t, at least you could tell us which things did you like. 1. Roswell Soil Sample Roswell is the famous cite in America where in 1947 a highly controversial and dramatic incident…
  • 8 eCommerce trends to become mainstream in 2014

    101eCommerce
    12 Mar 2015 | 2:19 am
    As e-Commerce is making its grip tighter on the conventional commerce, it is also evolving into much complex and proficient way to serve the sellers and buyers. Every after a while, there comes some big trend in the market which takes the process to a whole new level. It makes it comprehensive, yet much more effective than before. Basing on the past up-downs and current technological waves, here are the top 8 trends which are most likely to become mainstream in eCommerce in 2014.   1. Mobile M-commerce or mobile commerce is going to be the next big thing in the eCommerce market.
  • 10 mistakes any ecommerce site owner does

    101eCommerce
    12 Mar 2015 | 2:14 am
    Creating an eCommerce website is a big task. We get it. And in such big task, anyone is prone to do some mistakes. It could be before building it, during the procedure or could be after the website is up and running to make some serious sale. Here, we have gathered some common mistakes performed by an average eCommerce website owner. Check out them to know if you are a victim, too.   1. Choosing Bad Domain People will recall you by your website’s name. Ultimately, that will be the trademark, impression or the word which will circle around in the community if you are providing good…
  • 10 reasons why customers love online shopping

    101eCommerce
    12 Mar 2015 | 2:06 am
    Though, in developed countries, the trend of online shopping is more than two decades old and has become stable, the developing countries are seeing a rush for online buying now. Even the things which are available at the next corner from their houses, people prefer to buy it online. But why all this rush? Is it a trend or fad? No, it has lasted longer than that. Then it must be the next way of shopping humanity is trying to adopt. As mentioned above, developed countries are already proving it. There are multiple reasons for it. Online shopping seems to be the most efficient yet easiest way…
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    MineWhat

  • How data can optimize the customer experience

    MineWhat Inc
    20 Mar 2015 | 7:10 am
    Data is a little word that carries a big punch. If you’re an online retailer and you’re not using data to your advantage, 2015 is the year to really get going on it. How can you attract customers and keep them from leaving? It’s simple, the answer lies in the data they already provide you. Data can help improve the customer experience and help online retail catch up to their brick and mortar counterparts’ success. Data is a little word that carries a big punch. It does so much for so many people, but for the sake of simplicity in this article we’ll focus on retailers. If you’re an…
  • Twitter practices of the top Shopify stores

    MineWhat Inc
    20 Jan 2015 | 10:29 am
    Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic. Stats to tweet 4% of the top shopify stores have 4% to 10% of their traffic coming in from twitter 28% of the top shopify stores have 1% to 4% of their traffic coming in from twitter 68% of the top shopify stores have 0% to 1% of their traffic coming in from twitter 35.7% of top shopify stores tweet between 10am - 1pm Display this infographic on your site
  • Avoiding data puke, the MineWhat way

    MineWhat Inc
    17 Dec 2014 | 8:20 am
    In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and data points and analysis is the inferences and recommendations that are then made on that data. By definition most analytical tools lean heavily into reporting and this makes it very easy for them to crossover into data puke territory. At MineWhat we’ve included a few features that will help you avoid just this. In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and…
  • 27 ways to MOTIVATE shoppers who research online TO BUY

    MineWhat Inc
    21 Nov 2014 | 11:43 am
    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy. Stats to tweet 81% of shoppers research online before buying 60% of consumers start their research on a search engine before heading to a specific website Shoppers visit 3 eCommerce stores on average before an online purchase 61% of online shoppers read product reviews before making a purchase 66% of shoppers search for warranty info while on an eCommerce store 51% of shoppers search for pricing info while on an…
  • Surviving the holiday season: How to not lose money on markdowns.

    MineWhat Inc
    9 Oct 2014 | 2:30 pm
    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that Markdowns are a bit like a necessary evil for the retail industry. Attempts by retailers to move away from this model have nearly always ended in failure. The problem is even worse online as all it takes for a shopper to go to a new store is to open another tab.
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    Magento blog: technical tips and e-commerce guides from Amasty

  • Amasty extensions updates – March 2015

    Ksenia Dobreva
    26 Mar 2015 | 8:21 am
    Marching to March updates! Here’s what we’ve done to make our Magento extensions better. Full Page Cache 1.4.1 New cache regeneration settings: possibility to reset page lifetime; possibility to specify crawler action when visiting already cached page When an item is purchased now it’s possible to flush only product page cache, ignoring category and related product pages Possibility to cache AJAX requests of Improved Layered Navigation and AJAX Scroll extensions – dramatically improves their speed Minor fixes and improvements Improved Layered Navigation 2.7.1 Multi…
  • E-commerce home pages in 2015: parallax & single photos trending

    Ksenia Dobreva
    23 Mar 2015 | 3:00 pm
    In 2014, e-commerce was gradually divided into two groups based on how they treated home page design. Here’s a brief table to tell the difference between them. Product grid home page Custom design home page Pros Most changes can be done via backend fast and easy Amuses visitors and ties brand with positive emotions Is remembered easily Adds to the stylish image of the brand/product Cons Card design/grids look alike on hundreds of shops No identity or design to remember Requires additional time and resources Used in multi-brand stores stores with a large number of products marketplaces…
  • New Magento Extension – Import Product Tags

    Ksenia Dobreva
    19 Mar 2015 | 7:29 am
    New Amasty extension has arrived! Please welcome Import Product Tags – a part of SEO Toolkit. Take your product tags over control by quickly adding them in bulk to your admin panel. Easily create SEO-friendly URLs and draw massive traffic to your online store. Main features 1. Export and import product tags Out of the box Magento allows only to approve product tags that were submitted by users. With Magento Import Product Tags you gain full control over your product tags, making use of CSV import and export feature. 2. Create SEO friendly URLs for product tags Native Magento product tag…
  • Amasty sponsored an intellectual games youth cup

    Ksenia Dobreva
    19 Mar 2015 | 3:59 am
    This is the second time Amasty sponsors Baranki Cup – an intellectual games contest, organized for young boys and girls (follow the link to see the last year recap). The event took place on March 14-15 in Baranovichi, a city in Belarus. 35 teams of young mind game lovers from all over the country came to compete in several types of contests. We’re proud that Amasty Magento developer Ruslan was one of the event organizers. – Ruslan, you are involved into Baranki Cup organization for the fourth time. How come you’re so keen on into intellectual games? Was the 2015 cup…
  • New Magento Extension – XML Google Sitemap

    Ksenia Dobreva
    18 Mar 2015 | 3:17 am
    Happy to introduce you a new SEO extension from the SEO Toolkit – XML Google Sitemap.Create an XML Sitemap for your site in an easy and efficient way. Help Google to correctly index your web store and increase positions in search results. Main features 1. Extend Magento XML sitemap features Native Magento XML sitemap is very simple and doesn’t contain the features you really need for your e-commerce store. With this extension you’ll be able to: Include product, category, CMS pages and tags into the sitemap Add any extra links Add images to the sitemap and use templates for…
 
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    eCommerce Consulting & Optimization by Trinity Insight » News and Perspectives

  • How to Benefit from Google’s Sitelinks Search Box

    Jess Herbine
    23 Mar 2015 | 10:10 am
    Google makes updates to its algorithm and display offerings regularly without much of a warning, so naturally it can take some time for new features and best practices to catch on. One such element is the sitelinks search box, which was most recently improved in September 2014, making it easier for users to locate specific content within a brand’s domain from the search engine results page. However, six months later, it seems that the Google search bar (formally known as the SearchAction Schema) holds the title of 12th most popular out of the 49 types of Schema measured by SimilarTech. To…
  • 10 Ways to Optimize Creativity for Ad Campaign Success

    Katherine Carpenter
    18 Mar 2015 | 5:29 pm
    Marketing and advertising professionals face a hefty task today when it comes to reaching their audience – and keeping their attention. Before launching a campaign, cross-device compatibility must be considered because of how many different outlets our generation consumes information on. More often than not, you will find someone with a laptop open, browsing the web and their mobile in hand, and reading breaking news. With all these distracting mediums, having a user process an ad is an intimidating feat. While we can read into the data and attempt to craft a strategy around these reports…
  • Mobile Apps: A Future SEO Specialty?

    Katherine Carpenter
    11 Mar 2015 | 5:59 am
    Google indexing is exciting for our industry – long hours of hard work can pay off by a simple crawl and new index implemented by the search engine giant. Search Engine Watch recently reported on a new development at Google. With the app industry still in a major boom, Google has released app indexing by using an API* called Mobile App Indexing. This sets the ball in motion for mobile apps to become a new commodity in the SEO world. By releasing the API, Google is allowing developers to notify them of where the content lives within their app, and what URL is used for their website…
  • Google Is Close To Being Able To Tell If Your Content Is Factual

    Missy Steinberg
    11 Mar 2015 | 5:57 am
    It’s long been known that throwing any old copy up on your website won’t do much to garner an encouraging nudge from Google on search engine result pages. It’s clear that things like duplicate content and word count impacts rankings, and that the mega search engine’s general direction since its inception has been toward rewarding those who prioritize user benefits. If it doesn’t create a better experience for your visitors, you can forget about getting any Google love. So, we’re not too surprised to hear that some of the company’s researchers have been experimenting with ways to…
  • 4 eCommerce Statistics to Help Your Customers Convert

    Jess Herbine
    11 Mar 2015 | 5:56 am
    You want to make your eCommerce website a more lucrative business, but there are about a million and one things that can be done to optimize your site to gain traffic, visibility and boost conversions. How does one prioritize layout design versus login portals, versus speedier shipping and handling options? You can only have so many projects and ideas on the burner before things go up in flames. Visual Website Optimizer (VWO) published findings from a recent survey that specifies points of pain for customers, in addition to rewarding opportunities which your business may be missing out on.
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    eCommerce Consulting & Optimization by Trinity Insight » News and Perspectives

  • How to Benefit from Google’s Sitelinks Search Box

    Jess Herbine
    23 Mar 2015 | 10:10 am
    Google makes updates to its algorithm and display offerings regularly without much of a warning, so naturally it can take some time for new features and best practices to catch on. One such element is the sitelinks search box, which was most recently improved in September 2014, making it easier for users to locate specific content within a brand’s domain from the search engine results page. However, six months later, it seems that the Google search bar (formally known as the SearchAction Schema) holds the title of 12th most popular out of the 49 types of Schema measured by SimilarTech. To…
  • 10 Ways to Optimize Creativity for Ad Campaign Success

    Katherine Carpenter
    18 Mar 2015 | 5:29 pm
    Marketing and advertising professionals face a hefty task today when it comes to reaching their audience – and keeping their attention. Before launching a campaign, cross-device compatibility must be considered because of how many different outlets our generation consumes information on. More often than not, you will find someone with a laptop open, browsing the web and their mobile in hand, and reading breaking news. With all these distracting mediums, having a user process an ad is an intimidating feat. While we can read into the data and attempt to craft a strategy around these reports…
  • Mobile Apps: A Future SEO Specialty?

    Katherine Carpenter
    11 Mar 2015 | 5:59 am
    Google indexing is exciting for our industry – long hours of hard work can pay off by a simple crawl and new index implemented by the search engine giant. Search Engine Watch recently reported on a new development at Google. With the app industry still in a major boom, Google has released app indexing by using an API* called Mobile App Indexing. This sets the ball in motion for mobile apps to become a new commodity in the SEO world. By releasing the API, Google is allowing developers to notify them of where the content lives within their app, and what URL is used for their website…
  • Google Is Close To Being Able To Tell If Your Content Is Factual

    Missy Steinberg
    11 Mar 2015 | 5:57 am
    It’s long been known that throwing any old copy up on your website won’t do much to garner an encouraging nudge from Google on search engine result pages. It’s clear that things like duplicate content and word count impacts rankings, and that the mega search engine’s general direction since its inception has been toward rewarding those who prioritize user benefits. If it doesn’t create a better experience for your visitors, you can forget about getting any Google love. So, we’re not too surprised to hear that some of the company’s researchers have been experimenting with ways to…
  • 4 eCommerce Statistics to Help Your Customers Convert

    Jess Herbine
    11 Mar 2015 | 5:56 am
    You want to make your eCommerce website a more lucrative business, but there are about a million and one things that can be done to optimize your site to gain traffic, visibility and boost conversions. How does one prioritize layout design versus login portals, versus speedier shipping and handling options? You can only have so many projects and ideas on the burner before things go up in flames. Visual Website Optimizer (VWO) published findings from a recent survey that specifies points of pain for customers, in addition to rewarding opportunities which your business may be missing out on.
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    Word-of-Mouth and Referral Marketing Blog

  • Jonah Berger’s Contagious – 75 Infectious Examples of Catchy Marketing

    Samuel Hum
    25 Mar 2015 | 3:02 am
    Over the past few months, we’ve covered the 6 STEPPS principles from Jonah Berger’s Contagious, with 75 real-life marketing examples: Social Currency Triggers Emotion Public Practical Value Stories Here’s a rundown of how each principle works, and how you can apply them to your own branding/marketing: Make your customers feel good and give them something to brag about. We share cool […] The post Jonah Berger’s Contagious – 75 Infectious Examples of Catchy Marketing appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Jeff Bezos Quotes – 5 Inspiring Bits Of Tough Wisdom From Amazon’s CEO

    Jon Tan
    22 Mar 2015 | 9:00 pm
    Jeff Bezos built Amazon, the largest retailer on the internet and forever changed ecommerce. In his free time he plans to save the Earth through space travel.  There’s no denying it, Jeff Bezos is an absolute badass. The man drops some really inspirational lines too. Here are our favourite Jeff Bezos quotes to channel a little badassery into your work […] The post Jeff Bezos Quotes – 5 Inspiring Bits Of Tough Wisdom From Amazon’s CEO appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Once Upon a Time… – 12 Examples of Narratives Used in Marketing

    Samuel Hum
    19 Mar 2015 | 12:23 pm
    The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone else To pass on useful advice or tips Stories aren’t just interesting; they’re useful vessels for carrying important information. So […] The post Once Upon a Time… – 12 Examples of Narratives Used in Marketing appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Air Travel Referral Program Examples – AirPartner

    Visakan Veerasamy
    17 Mar 2015 | 5:32 pm
    Ever chartered a private jet? You never know when you might need to! Here’s AirPartner, which helps you do exactly that. (It’s pretty cool to pay attention to the extensiveness of the services they provide– emergency services, freight, even military aircraft. Referral program visibility – very hard to find The only hint of a referral program […] The post Air Travel Referral Program Examples – AirPartner appeared first on Word-of-Mouth and Referral Marketing Blog.
  • The Future Of Retail, According to Shopify CEO @Tobi

    Visakan Veerasamy
    17 Mar 2015 | 9:39 am
    In late 2013, in This Week In Startups, Jason Calacanis interviewed Shopify CEO Tobias Lutke. Our takeaways: Distribution keeps getting more ubiquitous, so people will pay primarily for experiences. 1: There are many different kinds of innovation– not just in software. Innovation was a common thread throughout the conversation– Tobi and Jason talked about how it […] The post The Future Of Retail, According to Shopify CEO @Tobi appeared first on Word-of-Mouth and Referral Marketing Blog.
 
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    Ecommerce Platforms

  • This Week in Ecommerce – Bigcommerce poaches former eBay president, Shopify and Bigcommerce beats Amazon.com

    Catalin Zorzini
    27 Mar 2015 | 3:12 am
    The week is coming to an end, it has been an interesting week in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw Bigcommerce poach a former eBay president, as well as Shopify and Bigcommerce beat Amazon and much more. The ecommerce platform that helps deliver art and craft projects to kids around Australia: My Best Tech We have two ecommerce platforms (100foxes.com and ourlittlefoxes.com) and chose Shopify for both. With a limited technology background I was able to set up both sites with relative ease. We use Shopify to communicate with our…
  • 32 Tips for Maximizing Profit from Your Existing Customers

    Catalin Zorzini
    26 Mar 2015 | 3:17 am
    Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent. That’s quite the incentive to start looking at your existing ecommerce customers and learning how you can please them the most! The stats are sound, so I figured I would put together an ultimate list of ways to maximize your profit by just…
  • How to Boost Your Online Store Margins Without Acquiring New Customers

    Catalin Zorzini
    25 Mar 2015 | 2:40 am
    Customer A bought $45 worth of merchandise and you never heard from her again. Customer B bought $15 worth of merchandise and she also left a few items in her shopping cart. Our final person, Customer C visited your site randomly, but hasn’t decided to buy anything yet. Which of these customers should you pursue further? It can cost 7x more to acquire new customers, but for some reason companies spend most of their time on customer acquisition as opposed to retention. Why is this the case? Wouldn’t you rather spend less to improve your online store margins without having to acquire new…
  • Klaviyo Review [E-mail Marketing Service]

    Catalin Zorzini
    24 Mar 2015 | 2:11 am
    Email marketing happens to be one of the most useful and profitable methods of online marketing – a fact that few ecommerce store owners would not be aware of. Klaviyo is an email marketing app/service that I have reviewed in this article below. Before I begin the review, I’d like to briefly mention another matter that most online marketers and store owners will find useful. While email marketing, as I mentioned earlier, is a very useful marketing method, there are many other methods that can be quite beneficial too, as illustrated in this infographic. Coming back to Klaviyo, and…
  • Impulse Ecommerce: Applying Real World Principles Online

    Catalin Zorzini
    23 Mar 2015 | 2:59 am
    Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art). Marketers have relied on impulse purchasing techniques for decades now, thus promoting their products and thus generating last-minute sales, but since e-commerce has taken over considerably,…
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    MartMobi official blog

  • What’s the right E-commerce platform for you to start selling?

    19 Mar 2015 | 9:01 am
    E-commerce is one of the fastest if not the fastest growing industries in the world. Before SaaS businesses announced themselves onto the bigstage, starting an e-commerce business involved a tedious amount of work and energy. It’s not like you can start selling as soon as you want now, but it isn’t that hard as it used to be few years ago.A successful e-commerce business is a result of the right choices and decisions. When you want to start an e-commerce business, the first decision which is probably one of the most important one will decide how you move forward with your business,…
  • Will the growth of e-commerce end soon?

    26 Feb 2015 | 9:01 am
    M-commerce (a.k.a. mobile commerce) is rapidly overtaking e-commerce as the de facto mode for online transactions. With over 45% of total traffic coming from mobile devices, 33.7% from smartphones, there is little doubt that by the end of 2015 transactions from mobile devices will far eclipse those from desktops. Amazon, the leading e-commerce company has more mobile-only users than Facebook in the U.S.These users visit only on mobile and never see the desktop version of the site. Gartner predicts that the total sales coming from mobile will double by 2017 tantamounting to $98 Billion. With…
  • E-Commerce trends of 2015 that every merchant should know.

    12 Feb 2015 | 9:01 am
    It’s a fun time to be in the e-commerce business. Online retail is one of the fastest growing sectors across the world and the rapid growth doesn’t look to slow down anytime soon, mobile commerce is going to make sure of that. Mobile shopping apps are the real star of 2014. Shopping apps use grew faster than any other app category, according to flurry. Sessions in shopping apps on both iOS and Android increased by a whopping 174%. This tells us just how big of a role mobile commerce played this year in the growth of ecommerce as a whole. Mobile has become a formidable channel in the…
  • E-Commerce to Boom this Valentine’s Day

    30 Jan 2015 | 9:01 am
    Had a so-so holiday season? Don’t fret because Valentine’s Day is right around thecorner. This global celebration of love transpires into one of the biggestshopping seasons around the world and rakes in more moolah than Halloween, St.Patrick’s Day and the Super Bowl put together. Needless to say, merchants focused on gift-giving catalogs are making a mad rush to be ready for this shopping spike. According to Business Insider, 53% of women would dump their boyfriends if they don’t get a gift on Valentine’s Day. More than 9 million pet owners will buy gifts for their pets. 11%…
  • Mobile drove 61% of online traffic this Holiday Season

    15 Jan 2015 | 9:01 am
    As early reports start to trickle in about the 2014 holiday season, retailers are waiting with bated breath to see how they fared compared to other offline and online merchants. These reports will probably also signal the way 2015 is going to shape up. While retailers will soon be caught up in a mire of statistics, metrics and benchmarks, one question that is looming large in their minds already is “Which channels worked best this holiday season”. Amazon announced that nearly 60% of their customers shopped from a mobile device this holiday season. Wait, what?! Yes, Amazon sold more stuff…
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    Holiday Gifts Headquarters

  • What is April Fools Day?

    HolidayGiftsHQ
    23 Mar 2015 | 9:21 am
    In the U.S., April Fools' Day is celebrated every year on April 1st. Though not a national holiday, April Fools' Day is enjoyed by playing practical jokes or hoaxes on teachers, classmates, family members, neighbors and work associates.   2014 Tuesday, April 1 2015 Wednesday, April 1 2016 Friday, April 1 2017 Saturday, April 1 2018 Sunday, April 1 2019 Monday, April 1 2020 Wednesday, April 1 2021 Thursday, April 1   The post What is April Fools Day? appeared first on Holiday Gifts Headquarters.
  • When does Spring Start?

    HolidayGiftsHQ
    23 Mar 2015 | 9:17 am
    Spring is the season between winter and summer. It's the time of year when life begins again in nature. In the Northern Hemisphere, spring begins on the day the center of the sun is directly over the equator. Usually, on March 20th, the sun crosses the equator and starts northward. As it travels north, its rays strike the northern countries more directly each day. Spring lasts until June 20 or 21. In the Southern Hemisphere, spring begins in September and ends in December. Spring begins a few hours earlier in Leap Year. The post When does Spring Start? appeared first on Holiday Gifts…
  • History of St. Patricks Day

    HolidayGiftsHQ
    10 Mar 2015 | 6:15 pm
    St. Patrick is the patron saint of Ireland and the Irish. He was born about 389 A.D. in Northern Wales, which at that time may have been part of England or Scotland. Saint Patrick had an adventurous life. He was captured by pirates at the age of 16. The Irish pirates brought him to Ireland to tend the flocks of a chieftain in Ulster. Six years of slavery made him a devoted Christian. He escaped to France and became a monk. In 432, a vision led him to return to Ireland as a missionary bishop. He brought Christianity to Ireland and taught there for 29 years. He used the shamrock, a 3 leaf…
  • How You Can Become a Survey Taker and Get Paid at Home in your free time?

    HolidayGiftsHQ
    27 Feb 2015 | 6:43 pm
    How You Can Become a Survey Taker and Get Paid at Home in your free time? Hey everyone!  Did you know that you can become a survey taker for Top Brand Companies and get paid to give your opinion?  Yep, you can and all for free! I've been giving surveys for money for the past 7 years and love doing it!  I get about 4 to 5 test a month which has added up.  Sometimes it is $1 sometimes as much as $20.  Also, some companies do giveaways and sweepstakes for product testing and I get the first exclusive look at up and coming products.The reason for product testing is that Top Brands would…
  • Valentine Cookie and Cupcake Ideas

    HolidayGiftsHQ
    3 Feb 2015 | 4:17 pm
    Valentine’s Day is a day for treats as well as expressions of love. Kids like to get more of the sweets and this is one day they can enjoy delicious creations. Here are some ideas for making cookies and cupcakes that ooze with love and fresh baked goodness. Let’s start with the cookies. For kids, baking is fun. It is a way for them to help out in the kitchen and learn love cooking. The freezer section of the grocery store has several flavors of cookies. Rolled dough is good to use and eliminates cleanup hassles after the cookies are made. Take a roll of refrigerated dough and roll it out…
 
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    Tribe Interactive » Blog

  • 5 Ecommerce Blogs to Follow to Jumpstart Your Online Business

    Zac Heisey
    25 Mar 2015 | 7:48 am
    Selling something can be hard work, even when you’re selling it using the wondrous powers of the internet. You’d think that with the billions of people browsing the web, at least a few would be interested in buying what you’re selling. Even with speed, convenience, and anonymity on its side, the internet can be just as difficult a place to build a business as in the real world. In fact, roughly 90% of ecommerce business fail within the first 5 years of operation – ouch! But this post isn’t about failure – it’s about helping you avoid it! And one of…
  • Weekly Digital Marketing & Design Round-Up: 3/16 to 3/20

    Zac Heisey
    21 Mar 2015 | 9:52 am
    This is our first installment of a weekly round-up that includes awesome digital marketing and design content from around the web. Our hope is that these posts will serve as useful resources for people looking for some exceptional content in a sea of blog posts, podcasts, and infographics. So let’s get to it! Here are our selected links for this week’s digital marketing & design round-up. Enjoy! 3 Signs Your SEO Campaign is Dying – and How to Fix It By Jason Demers – Have you lost rankings, traffic, or even…gasp – both?! Jason DeMers points out 3 major…
  • Our 3 Biggest Problems Working as a Distributed Team (and How We Try to Solve Them)

    Zac Heisey
    13 Mar 2015 | 1:37 pm
    Since Day 1, our company has operated as a distributed team. When Mike and I first launched Tribe Interactive, building our company as a distributed team wasn’t really a conscious business decisions so much as it was out of necessity. At the time, Mike was living in the Bay Area and I was down in San Diego. Neither of us was in a position to relocate, so we were forced to get our business off the ground from remote locations. Today, Tribe is a 100% distributed team with people located in the United States, Costa Rica, the UK, and Japan. We have no centralized office location, and…
  • Can Digital Marketing Be Both Effective and Scalable?

    Zac Heisey
    9 Mar 2015 | 8:09 am
    Spoiler alert: the answer is “Yes!” But, it takes careful planning and execution in order to make it happen. It also requires us to rethink how we define both “effective” and “scalable” against the backdrop of an ever-changing digital marketing landscape. What Effective, Scalable Digital Marketing Used to Look Like Way back in the “olden days” of digital marketing (circa late 90’s, early 2000’s), webmasters and SEO professionals had a much easier job crafting and implementing online strategies that delivered results (improved…
  • A Simple Social Media Plan for Startups

    Tribe Interactive
    2 Mar 2015 | 9:13 am
    You wouldn’t think of launching your startup without an accompanying social media presence, but for most small teams or solopreneurs, the demands of bringing a new product or service to market don’t leave many hours in the day for Facebook posts (or, for that matter, sleep). And unless you’re developing a cloning device, bringing on an extra pair of hands to manage your social media marketing may be a few funding rounds away. So what can you do, right now, to get started? Create a Social Media Plan “But wait,” you say. “Planning isn’t getting started. That’s why they call it…
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    Guided-Selling.org

  • 3 Steps to Make Customers Choose Your Online Store

    Guided-Selling.org
    20 Mar 2015 | 9:30 am
    Most online stores make the mistake of being contented with 2 – 3% conversion rate (CR), because hey, that’s the average CR of ecommerce stores. But then, there are businesses managing to convert 30% or 40% of their visitors. MarketingSherpa conducted an ecommerce benchmark study to survey 2912 online retailers and found that the majority of respondents claim to achieve more than 10% CR.   Some of these numbers might be inflated, but you still must raise the bar and continue to improve on your conversions. But how do you do that? Answer is by knowing your customers and knowing how…
  • Emotions in Decision-Making: How to Really Improve Customers’ Shopping Experience?

    Guided-Selling.org
    13 Mar 2015 | 10:55 am
    All humans have their own set of positives and negatives, still we like some people more than the others. Logic? Surely not. As research suggests, and as you probably know, reason behind feeling so intensely about someone is more emotional than logical. And it’s the same with how your customers feel about your business. Do shoppers feel like buying from your store or do they ditch you for your competitors? There are plenty theories and studies out there to understand why consumers buy. Marketers know that an understanding of consumer purchase behavior is crucial and must be based on…
  • Join us for the first-ever Guided Selling Live event – 16 Jun 2015

    Guided-Selling.org
    6 Mar 2015 | 4:44 am
    We proudly announce the first-ever Guided Selling event on June 16th 2015 in Vienna Join us at Guided Selling Live! 2015 in Vienna Why Guided Selling? Guided Selling helps online shoppers save time, money, and hassle by guiding them straight to the most suitable products in a fast and interactive way. Simply showcasing your product range in your online store is no longer enough. Your customers aren’t willing to spend hours in search of the right products or making manual product comparison They want everything on the spot, quite literally on their fingertips. Disappoint them and they will…
  • POP-UP Stores: How Going Offline Works Extremely Well for Online Businesses

    Guided-Selling.org
    13 Feb 2015 | 7:30 am
    Pop-up shops have been in business for quite some time, even before the invention of ecommerce. But when we look at the idea and the benefits, it looks like a match made in heaven. Pop-up stores are temporary retail outlets that are set up for a day, a couple of days, some weeks, or months for that matter. Mostly used for seasonal sales like Halloween, Christmas gifts, or Fireworks, this retail model is now being used increasingly by ecommerce stores and smart start-ups. For online stores, it comes with a bundle of benefits. No wonder we are seeing many online businesses giving it a shot.
  • The Eyes of Your Customers Judge You … Harshly

    Guided-Selling.org
    9 Feb 2015 | 4:00 am
    Visual information is contagious. By nature, customers are visual and they’re attracted to visual information more than plain texts. According to Heidi Cohen, “60% of consumers are motivated to contact a business that uses images on their local search results.” Visual pointers like pictures, infographics, videos, memes, product images etc. will appeal emotionally to your customers. But you have to use them correctly. How? As a retail business owner, one of the core challenges you have is improving your customer’s engagement, right? It can be difficult, especially when you’re new to…
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    Marketizator Conversion Rate Optimization Blog

  • How to Achieve Higher Conversion Rate in eCommerce

    Ioana Lupec
    27 Mar 2015 | 8:55 am
    Until recently, marketers used to focus only on getting much traffic on the website rather than analyzing the conversion rate in eCommerce. But how is this useful if they are not converting and the conversion rate is low? Well, that’s why you need a conversion rate optimization plan included in your marketing strategy. Conversion rate ... The post How to Achieve Higher Conversion Rate in eCommerce appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Beginners Guide for CRO in eCommerce 25 ideas to boost your ecommerce conversion rate The Ultimate Conversion…
  • 5 Strong Reasons To Consider Hiring a CRO Specialist

    Elena Dobre
    25 Mar 2015 | 8:59 am
    Nowadays, the speed at which things are happening is automatically shifting the way we think and act. Since marketing is a recently discovered science in the history of men, and it’s still surviving, it becomes clear that marketing professionals have understood something. They need to adapt to the fast progress encountered technology to keep marketing ... The post 5 Strong Reasons To Consider Hiring a CRO Specialist appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: How to Create CRO Habits in Your Marketing Department 3 Reasons Why You Should Invest in…
  • Basic Web Design Aspects that Influence Conversion Rate

    Owen Andrew
    19 Mar 2015 | 3:11 am
    Your website is an extension of your brand, an expression of your business and industry. It comes naturally to want to present the best image possible to the audience. A good web design can make the difference between a potential customer spending time and money on your page or a visitor stopping by for a ... The post Basic Web Design Aspects that Influence Conversion Rate appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Find out what you need to know about Conversion Rate Optimization as a beginner Optimizing For Customer Experience Not Conversion Rate How to…
  • How to Create CRO Habits in Your Marketing Department

    Elena Dobre
    13 Mar 2015 | 6:41 am
    Conversion rate optimization (CRO) is not science fiction. Like any other marketing technique, it involves having clear procedures and repeating successful patterns. If you’re one of the people who believe that discipline is driving performance, then you’re in the right place. This article will show you how to create CRO habits for your marketing department. ... The post How to Create CRO Habits in Your Marketing Department appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: 5 Strong Reasons To Consider Hiring a CRO Specialist How to Create a Powerful and…
  • Smart CRO Techniques You Haven’t Used Before: Weather Segmentation

    Ioana Lupec
    11 Mar 2015 | 8:13 am
    Weather segmentation seems to be an increasing trend in conversion rate optimization due to its power to convince visitors it is the right time to shop online. Weather based product suggestions will urge visitors to buy something new by reminding them the needs they have in a certain moment.   Weather conditions influence our mood and ... The post Smart CRO Techniques You Haven’t Used Before: Weather Segmentation appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Smart CRO Techniques You Haven’t Used Before: Site Search Smart CRO Techniques You…
 
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    TheGenieLab UK - TheGenieLab Blog

  • The Future of Ecommerce 2015 - Webinar

    Daniel Lewis
    18 Mar 2015 | 7:00 am
    At TheGenieLab, we’ve been helping our clients in the ecommerce world for years. Along the way, we’ve learnt a lot about makes a good ecommerce setup. This means we like to think we’ve got a good eye for a future trend, and recently we teamed up with our partners at Brightpearl (who build an excellent multichannel ecommerce management system of the same name) to do a webinar for retailers to help them look ahead at what is coming over the horizon for ecommerce. We hope that it will help them prepare for the challenges and with a bit of foresight take advantage of the opportunities new…
  • Ecommerce web developer TheGenieLab celebrates the opening of their new Cardiff office

    Tom Bond
    18 Mar 2015 | 4:16 am
    Ecommerce specialist web development firm TheGenieLab Ltd is moving into new offices in Cardiff on the 16th March. It has been an exciting twelve months for the company, which has seen it expand to the US with an office in Miami as well as taking on new CEO and shareholder, Fredy Dellis, a former President International of Hertz and Burger King. The move to larger office space in Cardiff will ensure that the business can continue to grow by being close to a supply of software graduates from Cardiff’s universities. 2015 will see the company focus on developing a product-based business to…
  • The 12 Best Social Media Apps on the Shopify Store

    Tom Bond
    16 Mar 2015 | 3:00 am
    Integrating your ecommerce store with your social networks is a surefire way to raise brand awareness, gain new customers and boost sales, and did we mention it’s cost-effective, too? To help you give it a go, we’ve picked out the 12 best social media apps available on the Shopify store. They’re all easy to integrate, simple to use and should bring you noticeable results fast. 1. SocialShopWave SocialShopWave is a social commerce platform that provides a suite of social apps to help your business grow. These apps enable things like social logins, social sharing and live feeds of…
  • The Mystical Future of ecommerce (as told by TheGenieLab)

    Tom Bond
    9 Mar 2015 | 4:00 am
    The future of the internet is devastatingly bright. So bright, in fact, you probably shouldn’t look at it without one of those pinhole cameras you use to watch an eclipse. Luckily for you, however, we braved the glare and took a long, hard, look at the future of the internet and what it might mean for ecommerce. We focussed our divinations around 2020, a short 5 years from now, and used a combination of industry trends and our wild imaginations to predict what’s in store. Take a look and see what you think – we’d love to hear your opinions. More Mobile Devices You’re probably sick…
  • The Two-Minute Guide to Trust Signals

    Daniel Lewis
    2 Mar 2015 | 3:00 am
    Trust is a big deal in eCommerce.When you think about it, your customers are essentially handing over their hard-earned pennies on a wish and a promise, hoping that you’ll deliver like you say you will. They’re not going to reach for their wallets unless they trust you – but you’re a faceless stranger on the other side of a computer, how are you going to make them do that? The answer is simple: Trust signals. “Of course!” you might be thinking. “Now if you could just point me in the direction of some of those I’ll be on my way…” Woah there cowboy! It’s not that simple.
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    Ecommerce Mix

  • Trendy Wanelo Clone script with Custom Design for $199

    Ecommerce developers
    20 Mar 2015 | 3:53 pm
    A custom designed Wanelo like Trendy marketplace script with lot of helpful features to run your marketplace business. Along with our list of 50+ features – You get 7 more attractive social features like Chrome extension, Social connections when posting story, Advanced wanelo filters and Bookmarklet for pinning products. Features list – Our top list of features present in Wanelo clone script + Additional features mentioned below 1. Custom design. 2. Wanelo type filters for Price, stores and people etc. 3. Chrome browser extension – link 4. Social media connections when…
  • How to Setup PayPal Adaptive Payment system?

    Ecommerce developers
    18 Feb 2015 | 3:34 pm
    1. Log in to your PayPal Business account. 2. Click the My Account tab. 3. Click the Profile tab. If you haven’t already done so, you need to verify your account before requesting API credentials. 4. Click Request API credentials under Account information. 5. Click Set up PayPal API credentials and permissions under Option 1. 6. Click Request API Credentials. 7. Click Request API signature. 8. Click Agree and Submit. 9. Copy and paste the API username, password, and signature into your site. The post How to Setup PayPal Adaptive Payment system? appeared first on Ecommerce Mix.
  • Shopsy Update : 3 New features – COD, Footer widgets, Dispute Management

    Ecommerce developers
    12 Nov 2014 | 11:39 pm
    We have added 3 new features to the Shopsy (Etsy clone script). Cash on delivery, Footer widgets to manage your footer links and PayPal like dispute / claim management system. Shopsy multi-vendor marketplace is one of the feature rich products from eCommercemix with lots of customizable options for a marketplace owner to start a vibrant community marketplace like Etsy.com – Go ahead and learn how it works. Also all other features in Shopsy explained here – Link. Footer Widgets To manage your footer content and links – we have provided options in the admin settings under…
  • Shopsy script : PayPal like Dispute Claim management system

    Ecommerce developers
    12 Nov 2014 | 11:26 pm
    This PayPal like Dispute management system provides a handy place to post customer service messages to all your buyers like “shipping delayed due to bad weather etc.” Also if the buyer wants to file a complaint against the seller and his products, he can open a dispute against the product and the function operates similar to PayPal dispute management process. This Dispute management system perfectly works with our Multi-vendor marketplace software. You can go ahead and purchase the addon here. Even if you have other multi-vendor marketplace script, we can integrate this module…
  • Multi-vendor Marketplace script : Cash On Delivery Module

    Ecommerce developers
    12 Nov 2014 | 10:43 pm
    If you look into Middle east countries and India – Cash on delivery plays a vital role in eCommerce marketplace. Around 45% of people prefer to pay Cash on delivery. Our cash on delivery module allows you to offer COD payment in your eCommerce multi-vendor marketplace. Once the Cash on delivery mode is activated – the sellers can have an option to allow / disallow COD for their stores. This module works in perfect sync with our Multi-vendor marketplace software. Under the admin settings > where you find options to change the logo, favicon etc > below that you can find the option…
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    Long Live the Internet

  • 20 Free Blog Graphics Sites and How To Customize Images For Your Blog

    Jonathan
    23 Mar 2015 | 12:49 pm
    Why Do I like Some Blogs And Dislike Others? I read a lot of blogs.  I’m constantly looking for other entrepreneurs and their stories.  I have found the best way to learn is to listen.  A wise man once said that you learn nothing by speaking.  I’m not sure its entirely true but I love it.  Since I started blogging for Long Live The Internet I have been reading a lot more.  I like to hear the angles that other entrepreneurs take with their writing. From reading all these blogs, its clear that some are great and others not so much.  Its not necessarily that one person is…
  • 7 tips for getting started with reddit

    Robert
    23 Mar 2015 | 7:23 am
    Oh reddit! I have no idea why you are so popular 7 Tips for getting started with Reddit I have a confession. I had no idea what in the heck reddit is or why people spend so much of their free time on the site.  I am what some people might call an advanced internet user. I know how to use several social networks, and I can even write and publish a blog post on a blog about making money on the internet. However, I have / had no idea how or why I would want to visit reddit. Reddit refers to itself as the front page of the internet, so it must be pretty popular. I am a curious guy and I have…
  • Should An Online Store Sell At Shows When Starting Out

    Jonathan
    18 Mar 2015 | 5:17 pm
    When my wife started her online store I tried to manage her expectations for growth. Nothing takes more perseverance than building an online store from scratch. It’s not the actual act of building your store.  It’s not going through all the steps.  Its building the brand and building the business. Starting an online store takes work and you need to have a plan. I encourage everyone starting out to make a checklist to stay organized. You have endless tasks needed to get your store live.  The real work starts when you launch. Building a brand and loyal customers takes the…
  • 5 Real Market Sizing Questions For Your Online Store

    Jonathan
    16 Mar 2015 | 10:12 am
    I’m a big fan of Shark Tank.  I’m a sucker for entrepreneurial stories and ideas.  I love the fast pace of the show and I love how the sharks tell it like it is.  The show is a perfect example of what we should be exposing children to.  It promotes building companies and working hard.  Theres a funny thing though that I have noticed on the show.  I’m not sure if this is a problem with entrepreneurs or whether the producers prepare them for this.  Just about every single pitch starts by answering market sizing questions.  The problem is that nobody really asked. Let…
  • What are Backlinks and How We Built Them With UAW

    Jonathan
    13 Mar 2015 | 1:17 pm
    I first started learning about SEO from a search engine optimization company.  They were located in the same building as us. I remember being skeptical.  I understood that there was something people had to be doing.  There was some way they were manipulating themselves to the top of the search engine results. I hadn’t done any research but we had just released our second SaaS product. Our new SaaS product was for real estate professionals in Texas.  It had a broader appeal than our first product.  We wanted to make sure our market wasn’t too broad but had larger…
 
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    ecomdash » » Blog | ecomdash

  • Coming in April | Hey Bigcommerce, Welcome to Ecomlister!

    Tiana Byers
    20 Mar 2015 | 5:53 am
    Ecomdash continuously adds updated functionality to its built in product listing tool, ecomlister. Ecomlister will soon be compatible with the popular ecommerce-ready website platform, Bigcommerce. The post Coming in April | Hey Bigcommerce, Welcome to Ecomlister! appeared first on ecomdash.
  • Multichannel vs Omnichannel – What’s the Difference?

    Tiana Byers
    18 Mar 2015 | 5:04 am
    When looking for inventory software to help grow your business, which do you prefer - multichannel or omnichannel? Both can propel your business forward, but will vary in necessity depending on your long term goals. Here's how to know which option is really best for your business. The post Multichannel vs Omnichannel – What’s the Difference? appeared first on ecomdash.
  • Samsung Takes The Lead In Mobile Payment Race

    Tiana Byers
    17 Mar 2015 | 5:33 am
    Apple Pay has its advantages - the success of previous Apple products, great publicity from celebrities...the list goes on. What it does not have, though, is an easy way to be accepted in major retail stores. Samsung Pay does, and some say it's pulling ahead in the race to win mobile payments. The post Samsung Takes The Lead In Mobile Payment Race appeared first on ecomdash.
  • Ecomdash Wins Big at Technology and Innovation Awards Event

    Tiana Byers
    16 Mar 2015 | 5:42 am
    Ecomdash had a major win at a prestigious technology awards celebration, taking home record-breaking honors for the first time in its history. Here's an insider look at what happened the night of the award ceremony, and who else was in attendance. The post Ecomdash Wins Big at Technology and Innovation Awards Event appeared first on ecomdash.
  • Meet The Team | Bryson

    Tiana Byers
    11 Mar 2015 | 5:00 am
    Over the last few months, we've added several new hires to the team, as well as a few bright-eyed interns. Meet Bryson, who's already run a successful eBay business at just 19 years of age. The post Meet The Team | Bryson appeared first on ecomdash.
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    A Better Lemonade Stand

  • Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers

    Richard Lazazzera
    21 Mar 2015 | 7:53 pm
    Getting followers on Instagram isn’t hard. How to get real Instagram followers in your niche that are likely to purchase your products is a slightly different story and challenge. Instagram has quickly become one of the best marketing channels for ecommerce merchants. The visual nature of the platform, combined with some of the highest engagement […] The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.
  • How To Find A Product To Sell Online: The Definitive Guide (Book Launch)

    Richard Lazazzera
    29 Dec 2014 | 8:54 pm
    Let’s be honest. Finding, evaluating, and selecting a product to sell online is extremely difficult. The pros make it look easy, but if you’ve been dreaming of starting an online business, you’ll know first hand how hard that process really is. When I got started in ecommerce five years ago, I spent close to four […] The post How To Find A Product To Sell Online: The Definitive Guide (Book Launch) appeared first on A Better Lemonade Stand.
  • The Ultimate Entrepreneur’s New Year’s Preparation Stack

    Richard Lazazzera
    1 Dec 2014 | 8:00 pm
    “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” - W. L. Bateman Another year is coming to a close. With each new year comes new challenges, opportunity, and potential for entrepreneurs. Many people will talk about resolutions, some will actually and meaningfully establish them and only […] The post The Ultimate Entrepreneur’s New Year’s Preparation Stack appeared first on A Better Lemonade Stand.
  • Black Friday Marketing Strategy For 2015

    Richard Lazazzera
    24 Nov 2014 | 7:11 pm
    Black Friday and Cyber Monday is just a week away. However, being in the trenches of managing your online business means many of you have likely forgotten to plan anything for these two very important dates. With this short notice, I have literally pieced together a very quick and rough marketing plan for Black Friday/Cyber […] The post Black Friday Marketing Strategy For 2015 appeared first on A Better Lemonade Stand.
  • Quotes And Videos That Will Inspire And Motivate You To Take Major Action

    Richard Lazazzera
    9 Nov 2014 | 9:23 am
    Since I started this blog two years ago, there’s one thing I have tried to avoid, inspirational content. I wanted to stay focused on content that had actions you could take away from it. I tried to extend this to my Facebook and Twitter accounts as well. I didn’t want to be another blogger blinding […] The post Quotes And Videos That Will Inspire And Motivate You To Take Major Action appeared first on A Better Lemonade Stand.
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