Ecommerce

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  • Ecommerce in EMEA: 2015 Stats [Infographic]

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    Linda Bustos
    24 Apr 2015 | 1:04 am
    We’re at Adobe Summit EMEA next week, and in honor of European ecommerce, enjoy today’s infographic from Vouchercodes.co.uk on key figures of online retailing in 2014, and the outlook for 2015.If you’re at Adobe Summit EMEA next week, do pop in for our session Buongiorno, Silicon Valley: How an Italian fashion icon made commerce as smooth as silkClick to enlarge infographicTo meet Elastic Path at Adobe Summit EMEA,
  • 7 Tricks To Get More Email Signups

    Sellbrite » Ecommerce Blog
    Shabbir Nooruddin
    22 Apr 2015 | 9:17 am
    Email, email, email. Everyone wants to get more email signups, and the numbers keep suggesting that no amount is ever enough. It’s perhaps the cornerstone of every marketing strategy. If you were a blogger, then the single most important conversion metric to you would be your opt-in rate. It’s what you test, experiment with, and monitor in your quest to get more email signups. But since we are all ecommerce merchants, the single most important conversion we are looking for is a sale! But it doesn’t have to stop there. At the most, how high is your conversion rate? 5%? 10% if you are…
  • Mobile friendly, but just barely

    Practical Ecommerce » Columns
    Erica Tevis
    22 Apr 2015 | 10:26 am
    Google’s long awaited “mobile friendly” algorithm change occurred yesterday, April 21. Sites that weren’t mobile friendly (as determined by Google) presumably experienced a reduction in ...
  • Ecommerce Conversion Optimization Guide [Podcast]

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    Linda Bustos
    20 Apr 2015 | 1:03 am
    I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization.Listen to the audio recording below, and/or read the full transcript here. And while you’re at it, check out the other great ecommerce podcast recordings in the archive (or subscribe by email/iTunes).Top takeawaysConversion optimization goes beyond the website – you can (and should) test any digital experience you build or designConversion optimization is not always about conversion rate, there are other KPIs/actions you…
  • Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

    Ecommerce & Retail Search News and Strategies
    Tara Johnson
    21 Apr 2015 | 3:30 am
    What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This... > Read More The post Amazon Marketing Services: How to Set Up Amazon eCommerce Ads appeared first on Ecommerce & Retail Search News and Strategies.
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    E-Commerce Times

  • The Great Apple Watch Marketing Mystery

    Richard Adhikari
    24 Apr 2015 | 3:43 pm
    The day Apple initially picked to launch the Apple Watch was in some respects a dud. The device was not available for sale in Apple Stores on Friday as previously scheduled, although it was available at some high-end fashion boutiques. Confusion reigned over shipments, with Apple earlier having announced that deliveries would be pushed back to June, but later saying some preorders would be shipped early after all. Apple reportedly told its Apple Store employees to direct customers to order the Apple Watch online.
  • The Business Power of Empathy

    Christopher J. Bucholtz
    24 Apr 2015 | 11:52 am
    In our high-powered, win-at-all-costs business environment, the word "empathy" often evokes derision and scorn. Who has time to be a squishy, touchy-feely wimp overflowing with empathy? We're all busy closing deals and kicking butt! Kicking, closing, etc., is great -- but empathy has genuine business value. Don't forget that CRM has "relationship" right in the middle of it. Relationships are what keep customers, and keeping customers is the route to profitability. And you can't create great customer relationships without a degree of empathy.
  • House Passes Cybersecurity Bills Despite Privacy Fears

    John P. Mello Jr.
    24 Apr 2015 | 9:00 am
    Two cybersecurity bills approved this week by the U.S. House of Representatives pose a threat to citizens' privacy, according to opponents of the measures. Both bills, H.R. 1560 and H.R. 1731, aim to improve sharing of cybersecurity information between businesses and government agencies. "'Information sharing' is a misnomer," said Gabriel Rottman, legislative counsel for the American Civil Liberties Union. "Really, what we're talking about is creating new exceptions to existing privacy law," he said.
  • Comcast, Time Warner Cable Deal Undone

    Quinten Plummer
    23 Apr 2015 | 4:05 pm
    Comcast has decided to abandon its plan to merge with Time Warner Cable, according to multiple press reports. The company is expected to make a formal announcement on Friday. About a week after reports emerged indicating the U.S. Department of Justice was leaning against Comcast's $45.2 billion dollar bid to absorb TWC, unnamed sources told several news outlets that the Federal Communications Commission was leaning in the same direction and could starve the deal with years of appeals.
  • The Growing Robocall Menace

    Jeff Kagan
    23 Apr 2015 | 10:22 am
    Automated telephone calls, also known as "robocalls," used to drive me crazy. Then they stopped, and life was quiet, peaceful and beautiful once again, but just for a few short years. Those disturbing calls have started once again, and now they are worse than ever. Why? And how can we stop them? Robocalls typically are for telemarketing purposes. The calls are placed by automated systems. They may consist of recorded messages, or a real person may get on the line to make a telemarketing pitch once a prospect has picked up.
 
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    Shopify Blog - Company

  • Get More Sales with These 5 Email Receipt Marketing Tactics

    Tucker Schreiber
    25 Apr 2015 | 7:30 am
    Every time someone makes a purchase from your store they get an email receipt. It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity.   Chances are, you’re missing out on sales because of that. In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy to win additional sales, and stay connected with your customers. Let's get into it! What’s Your Email Receipt Missing? With an open rate of 70.90%, compared to the average 17.19% for regular email marketing campaigns—email…
  • Shopify Now Available on Apple Watch

    Rune Madsen
    23 Apr 2015 | 9:57 am
    Today, we’re bringing you a new way to track the performance of your business with Shopify Mobile on Apple Watch. Now you can access the most timely and relevant data about your business without having to open up your laptop or pull out your phone. With Shopify Mobile on Apple Watch, you can glance at sales revenue and order volume or tap into the app to view a more detailed overview of your store. Your Apple Watch will notify you with a subtle tap on your wrist when you receive a new order. The app was built during Shopify Hack Days, a two day event where our team experiments with new…
  • How to Write a Marketing Plan

    Tommy Walker
    22 Apr 2015 | 5:30 am
    In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan.Common answers given when asked “What is your overall customer acquisition strategy?” included vague responses, such as: Social Media SEO Friends & Family Paid Advertising While these seem like perfectly reasonable answers, around 60% of the participants in the survey indicated that they had never sold a product online before. Conversely, the other ⅓ of participants in the survey responded to the same question with more concrete and…
  • Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

    Richard Lazazzera
    21 Apr 2015 | 7:07 am
    This is a guest post by Alex McEachern from Sweet Tooth Rewards.  Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more shoppers to your site and includes things like Google Adwords and Facebook Ads. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently. The best ecommerce marketing strategies incorporate a balance of both acquisition (offense) and retention (defense). The right balance depends on the…
  • Social Media Marketing: Pinterest for Business 101

    Lucas Santo
    20 Apr 2015 | 6:51 am
    On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value. Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In…
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    Get Elastic Ecommerce Blog

  • Ecommerce in EMEA: 2015 Stats [Infographic]

    Linda Bustos
    24 Apr 2015 | 1:04 am
    We’re at Adobe Summit EMEA next week, and in honor of European ecommerce, enjoy today’s infographic from Vouchercodes.co.uk on key figures of online retailing in 2014, and the outlook for 2015.If you’re at Adobe Summit EMEA next week, do pop in for our session Buongiorno, Silicon Valley: How an Italian fashion icon made commerce as smooth as silkClick to enlarge infographicTo meet Elastic Path at Adobe Summit EMEA,
  • 5 Steps for Optimizing Your Return Process

    Linda Bustos
    23 Apr 2015 | 1:05 am
    Today’s edition of Partner Thursday is contributed by Dirk Kuritz from Namics, a leading full web service agency.When Dirk isn’t shopping online, he helps companies to improve their eCommerce customer experience. A customer wants to return an item? Damn him! One might think that this is the attitude of many online stores if you look at their return processes.Returns are an inevitable part of selling online. In the short run, they may mean additional costs. But how you handle the return process can also impact if customers will return or recommend your online shop to friends.
  • Ecommerce Conversion Optimization Guide [Podcast]

    Linda Bustos
    20 Apr 2015 | 1:03 am
    I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization.Listen to the audio recording below, and/or read the full transcript here. And while you’re at it, check out the other great ecommerce podcast recordings in the archive (or subscribe by email/iTunes).Top takeawaysConversion optimization goes beyond the website – you can (and should) test any digital experience you build or designConversion optimization is not always about conversion rate, there are other KPIs/actions you…
  • Meet Us At Adobe Summit EMEA

    Linda Bustos
    17 Apr 2015 | 1:07 pm
    Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at the event:1. Come by booth G6 and say hello (we’ve always got great swag)2. Register for a one-on-one meeting to discuss your specific business needs and how Elastic Path works with Adobe Marketing Cloud3. Register to attend our uber-awesome after-bash party at Aloft’s w xyz bar. Appies and drinks on us!If you can’t make Summit, you can still view recordings of our previous speaking sessions on experience driven commerce, with McGraw-Hill…
  • The Lowdown on Personalized Recommendations [Infographic]

    Linda Bustos
    16 Apr 2015 | 11:08 pm
    Any product recommendation strategy warrants some testing to determine you’re doing it right. Barilliance has access to data across its customer base and has found some interesting insights about personalized product recommendations (among a couple other goodies).TweetablesUp to 31% of ecommerce revenue is due to personalized product recommendations Tweet thisStudy finds visitors who click on product recommendations convert 5.5x more Tweet thisProduct recommendations convert 1.7x higher when placed above the fold vs. below Tweet thisPersonalized “Top Sellers” recommendations convert…
 
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    Sellbrite » Ecommerce Blog

  • Early Learnings Of An Ecommerce Subscription Business

    Nick Whitmore
    24 Apr 2015 | 10:15 am
    Over the last month or so I began mentioning my next venture, which is a monthly ecommerce subscription business. The product is a monthly curated box of goods in the nail care space, with which I have experience, and about which I’ve written a good bit on the ecommerce blog. The box launched earlier this month – it’s called nailbox, and it’s available exclusively from http://nailbox.co.uk. In my quest to setup nailbox, I wrote a post outlining the 10 steps to starting an ecommerce subscription business. Since I penned that post, I’ve been immersed in the subscription box…
  • 7 Tricks To Get More Email Signups

    Shabbir Nooruddin
    22 Apr 2015 | 9:17 am
    Email, email, email. Everyone wants to get more email signups, and the numbers keep suggesting that no amount is ever enough. It’s perhaps the cornerstone of every marketing strategy. If you were a blogger, then the single most important conversion metric to you would be your opt-in rate. It’s what you test, experiment with, and monitor in your quest to get more email signups. But since we are all ecommerce merchants, the single most important conversion we are looking for is a sale! But it doesn’t have to stop there. At the most, how high is your conversion rate? 5%? 10% if you are…
  • Amazon Prime Grows, Stamps.com Buys Endicia, Paypal After eBay Split, and More

    Michael Ugino
    10 Apr 2015 | 9:23 am
    Multichannel Seller News Welcome to this week’s Multichannel Seller News update. Articles this week include Amazon Prime beating up on Walmart and Target, Paypal’s plans after the eBay split, Stamps.com’s next acquisition, and the new Alibaba sourcing app for Bigcommerce, plus a lot more. As always, if there is a story you want to share with us that you think we need to include, be sure to email us, or leave us a link in the comments! Walmart and Target getting beaten by Amazon Prime This report from Forbes summarizes some compelling stats on Amazon Prime. Of the estimated…
  • Finding Products To Sell Online

    Shabbir Nooruddin
    9 Apr 2015 | 9:04 am
    Photo credit to Flickr user katplum Everyone wants to sell online nowadays, right? It’s the latest thing to be doing – and the potential really is unlimited. However, most of us get stuck at the same point. What should I sell? Or, what else can I sell? We’re tempted to sell “cool” things like iPhones and laptops, figuring that those products probably sell the best. And you’re right – sort of. These things do sell the best, but you won’t be able to get a piece of that pie. Ridiculously popular items like phones and laptops require significant investment and…
  • Eight Reasons To Start Multichannel Selling Today

    Nick Whitmore
    7 Apr 2015 | 9:03 am
    Photo credit to Flickr user 34654941 I’m a huge fan of multichannel selling, and I have been from day one of my ecommerce career. There is a lot of merit in starting a website and building a foundation for your own sales and brand, but there’s also merit in using multiple sales channels, including third party marketplaces like Amazon, eBay, and Etsy. In my opinion, a successful ecommerce business doesn’t need to be loyal to just one platform – instead, you can spread the risk associated with selling online by making sales across multiple channels. In this post I want to look at eight…
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    Practical Ecommerce » Articles

  • SEO: ‘Mobilegeddon’ Is Here, Now What?

    Jill Kocher
    24 Apr 2015 | 6:23 am
    Google’s “mobile-friendly” algorithm update, dubbed “Mobilegeddon” by the search engine community, began rolling out Tuesday, April 21. Here’s what that means and what to do ...
  • Amazon Sues Fake Product Review Websites

    Marcia Kaplan
    23 Apr 2015 | 10:18 am
    Ecommerce merchants know the importance of favorable customer reviews. Results of a 2013 survey of 1,046 American consumers by research firm Dimensional Research show that ...
  • How to Build a Trustworthy Ecommerce Brand

    Armando Roggio
    22 Apr 2015 | 6:33 am
    When customers trust your business and recognize your brand they will often make repeat purchases, pay a slight premium for your products and tell others ...
  • Optimizing Price for Products with Attributes, Options

    Pamela Hazelton
    21 Apr 2015 | 7:06 am
    Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make ...
  • Google Analytics Reports for Conversion Optimization

    Kunle Campbell
    20 Apr 2015 | 8:39 am
    Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements. But how do you establish exactly what ...
 
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    eMarketer Articles and Newsroom Posts

  • Article: Smartphone Gamers in Brazil Are Frequent Players

    23 Apr 2015 | 9:01 pm
    Smartphones are the device of choice for video gamers in Brazil. Among those who play this way, games are their most common smartphone activity, as well as the most popular apps.
  • Article: Video Viewability Standards Have a Long Way to Go

    23 Apr 2015 | 9:01 pm
    The comforting forecast for digital video ad spend masks structural problems in the industry, the most pressing of which is a disagreement between buyers and sellers over current standards for benchmarks, especially when it comes to viewability. According to a new eMarketer report, while the recent focus on viewability is a good starting point for establishing common standards, more needs to be done to ensure that video ads are actually seen by end-users.
  • Article: In Mobile Payment Adoptions, Millennials Lead

    23 Apr 2015 | 9:01 pm
    Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put social networking on the map. The demographic also overindexes for mobile payments and smartphone usage, and they are willing to take a risk on new technology. Craig Wigginton, vice chairman and US telecommunications sector leader at Deloitte & Touche, spoke with eMarketer about the ramifications for marketers.
  • Article: To Help Lead Process, B2Bs Must Deal with 'Dirty' Data

    23 Apr 2015 | 9:01 pm
    The majority of business-to-business (B2B) marketers estimate that over one-quarter of their marketing database includes old, inaccurate or duplicate leads. While third-party solutions can help clean up the mess, adoption has a long way to go. Based on industry research, marketing technology is reshaping the lead process—and boosting revenues along the way.
  • Article: Drone Deliveries Have the Potential for Takeoff in the UK

    23 Apr 2015 | 9:01 pm
    Digital retail in the UK is well advanced, with proportionally more digital shoppers and buyers there than in any other country worldwide. But consumers are demanding more—they're even quite open to the idea of drone deliveries, though many are skeptical that the idea will ever take off.
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    Practical Ecommerce » Columns

  • Mobile friendly, but just barely

    Erica Tevis
    22 Apr 2015 | 10:26 am
    Google’s long awaited “mobile friendly” algorithm change occurred yesterday, April 21. Sites that weren’t mobile friendly (as determined by Google) presumably experienced a reduction in ...
  • China-based merchants ship to U.S. for free

    David Sasson
    13 Apr 2015 | 10:15 am
    As ecommerce leaders and professionals, it is our responsibility to occasionally look at the landscape of the ecommerce industry as well as our specific space ...
  • 7 tips for building your YouTube channel

    Jamie Salvatori
    10 Apr 2015 | 2:12 am
    My company’s YouTube channel has roughly 1.2 million subscribers. Here are seven pointers that have helped us reach that number. 1. Determine Your Goals for the ...
  • The swift countdown to launching my new site

    Elizabeth Hollingsworth
    9 Apr 2015 | 3:49 am
    Launching a new website takes a lot of preparation and planning. I first addressed my new ecommerce business, My Wedding Decor, back in February, in “Launching my ...
  • From Magento to WooCommerce, part 5

    Richard Stubbings
    27 Mar 2015 | 6:39 am
    This is the fifth and final installment in a series of posts that describes my disenchantment with Magento and my consideration of WooCommerce as a ...
 
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    Blue Acorn

  • A New Partnership Begins

    Kevin Eichelberger
    7 Apr 2015 | 11:40 am
    It is with great excitement that I share with you the news of a new partnership for Blue Acorn. As we celebrate our seven-year anniversary this month, we also embark on a new chapter for our company. For the past seven years, Magento has been the only eCommerce platform we’ve worked with, and has put a lot of wind in our sails, allowing us to deliver compelling solutions to our clients. Today, we are formally announcing our partnership with Demandware, a SaaS-based commerce cloud solution that is trusted by many of today’s leading brands. In mid-2014 we began a process of…
  • Blue Acorn Launches Responsive Site for Crosman

    Bethany Kelley
    10 Feb 2015 | 6:28 am
    This week, Blue Acorn, a premium eCommerce design, development and optimization agency, announced the launch of a responsive eCommerce site for Crosman, a leading manufacturer and retailer of airgun and airsoft products and accessories. Blue Acorn built the new eCommerce site on the latest version of Magento Enterprise Edition. Determined to upgrade from their outdated, custom solution, Crosman chose Magento because the scalable eCommerce platform will support their continued growth for years to come. Blue Acorn’s success with new Magento EE implementations and custom module integrations…
  • 2014 in Review

    Bethany Kelley
    31 Dec 2014 | 11:30 am
    As 2014 comes to a close, we can’t help but look back at everything we accomplished. It was a great year for Blue Acorn – in 2014 we moved into our first custom-built office, we were named to the Inc. 5000 for the second year in a row, and our team grew by 44%. Since celebrating is one of our core values, we found many reasons to do so along the way. Check out some of our highlights by numbers:
  • Blue Acorn Launches First-ever Fitting Room Integration

    Bethany Kelley
    17 Dec 2014 | 7:07 am
    Today, Blue Acorn announced the launch of its first-ever fitting room integration for Rebecca Minkoff, an industry leader in accessible luxury handbags, accessories, footwear and apparel. The integration comes at the same time as Rebecca Minkoff’s new responsive eCommerce site, which Blue Acorn built on Magento Enterprise Edition 1.14, the most recent edition of the enterprise-grade eCommerce platform. To better understand how and why anyone would integrate an eCommerce site with a fitting room, it helps to understand the incredibly futuristic nature of Rebecca Minkoff’s fitting rooms. On…
  • Blue Acorn Brings Google’s Enhanced Ecommerce to the Magento Masses

    Justin Poole
    5 Nov 2014 | 6:37 am
    When Google released Universal Analytics in beta last year, we were impressed, but not surprised. Google stays ahead of the curve, and we knew the ability to track visitors across multiple devices would soon become the standard. As expected, they did it first, and they did it well. However, when they announced Enhanced Ecommerce earlier this year, we began looking at the godfather of analytics in a whole new light. Click HERE to view this extension on Magento Connect.Enhanced Ecommerce – in our eyes – represents Google’s strongest commitment to eCommerce analytics to date.
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    Retail, in the eyes of the everyday customer

  • Discount Code Location

    betterretail
    20 Apr 2015 | 2:29 am
    These days many sites have promos where they offer shoppers a discount if they ‘comment on’ or ‘like’ their brand on Facebook.Most display these promos on landing pages or product pages.While those location are OK the best idea is to do what saatvamattress.com does, they show their message on cart page, where it has the highest chance to getting the shopper’s attention and generating action—
  • Add to Cart to See Price

    betterretail
    13 Apr 2015 | 3:15 am
    Sleepdirect.com has an interesting strategy where they let shoppers know a 48 hour sale is in effect but to see discounted price the shopper needs to add item to cart.  Is that a conversion killer or booster?
  • Fear Tactics

    betterretail
    6 Apr 2015 | 3:04 am
    I clicked on an abt.com PPC (pay per click) ad and this message caught my attention— Notice the Purchasing from an unauthorized seller may invalidate your warranty text. This is a very effective message for a PPC landing page.Why?Because the #1 objective of a PPC landing page is to prevent shoppers from hitting ‘back’ button (and reviewing competing ads).  And that’s what abt.com’s warning message accomplishes.
  • Changing the Minds of Shoppers Thinking of Unsubscribing

    betterretail
    16 Mar 2015 | 2:14 am
    I’ve been getting a lot of emails from michaels.com lately.So I clicked the ‘unsubscribe’ link in this email footer.The next page changed my mind—
  • 7 Reviews Versus 48

    betterretail
    9 Mar 2015 | 2:37 am
    I’ve struggled with product page review counts.I know going from 0 reviews to 1 with 4.2 stars (or better) improves conversion rates 20% (source).But, if an item already has 4.5 stars and 7 reviews … … is there additional benefit of collecting 41 more reviews (reaching a total of 48)? Well, it turns out, I don’t need to bother my head with this question any more.  According to research by Reevoo.com 48 reviews is way better than 7 (source)—
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    eBusiness Strategy

  • Andy Hoar gets bold

    Patti Freeman Evans
    22 Apr 2015 | 1:30 pm
    Andy recently published the first B2B ecom forecast . He and the forecast team have tackled a complex market and come up with bold numbers-- and the numbers are huge. Here's a link to his blog. And here is a link to the doc. Then, Andy followed it up with a big idea report: Dealth of a (B2B) Salesman. It's bold work that maps out the future of the ebiz B2B salesman - who survives, who evolves and who doesn't. Here's a link to his blog. And here is a link to the doc. For any eBusiness pro working in B2B these two docs are worth the read. Even if you don't agree with the…
  • Digital Executives At Banks: Steal Ideas From Retailers To Win More Customers

    Peter Wannemacher
    20 Apr 2015 | 11:41 am
    Over the past decade, digital executives and teams at banks have made strides in digital selling by upgrading and improving their public websites -- and more recently their mobile apps and sites. But conversion rates on many banks' websites remain low -- in some areas, well below 10% -- even as consumers' expectations for digital experiences rise. To take their digital selling to the next level, digital marketing and sales teams at banks should look outside the banking industry for fresh thinking. One area to look for inspiration is retail: By adapting digital tactics that best-in-class…
  • Great Digital Customer Experience Must Be More Than Skin Deep

    Ken Calhoon
    16 Apr 2015 | 9:16 am
    It's impossible to have great customer experiencewithout digital transformation in the age of the customer. Most of us think first about the front-end experience when challenged with improving digital customer experience. We naturally gravitate toward the direct human interface: web features and functionality, design, native mobile apps vs mobile web and more. This is the glitz of digital customer experience and there is no relaxing here--your competitors and peers continue to raise the bar. Look at online retailers for example. Companies like Amazon and Etsy scored high on our Customer…
  • What Threat Do P2P Currency Exchange Startups Pose To Retail Banks?

    Oliwia Berdak
    16 Apr 2015 | 1:27 am
    This is a guest post by Alexander Causey. Have you ever sent money abroad and been shocked by the amount the recipient is left with? Why can't you ever get anything close to the exchange rates advertised on the likes of xe.com? As a customer, transferring money internationally is often a costly experience. Despite claims of no fees, the exchange rate spreads are often significant. That's where P2P currency exchange comes in. Startups such as CurrencyFair, Kantox, Midpoint and TransferWise hope to solve this problem by using the power of peer-to-peer networks to match customers, both…
  • Death of a (B2B) Salesman

    Andy Hoar
    14 Apr 2015 | 11:41 am
    Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. B2B buyers now favor do-it-yourself online options for researching and buying products and services, and they are demanding that B2B sellers fully enable those digital paths to purchase. Yet too many of today's B2B companies still insist that B2B buyers interact with sales reps in order to complete a purchase. For a minority of customers who are buying complex and expensive products and services, talking to a sales rep can be a value-added experience. But for the majority of…
 
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    Solid Cactus, Inc

  • Creating a Consistent Customer Service Experience

    Scott Sanfilippo
    13 Apr 2015 | 11:11 am
    Editor’s Note: Today’s blog post comes from Katrina Domkowski, manager of Call Center Operations here at Solid Cactus.  Katrina’s team handles customer service calls for hundreds of businesses who outsource their customer service and administrative duties to our highly skilled, and very friendly, CSRs in our Pennsylvania office.  If you’re considering outsourcing or just need a little extra help during the busy periods, Katrina and her team are ready to help.  Just call 1.888.361.9814 for more information on Call Center Services from Solid Cactus. Customers crave a…
  • Are You Ready to Setup Live Chat on Your Website?

    Scott Sanfilippo
    26 Jan 2015 | 10:59 am
    I’m a huge fan of live chat!  When I’m browsing around a website or #eCommerce store and I have a question, I’m more inclined to hit the “chat now” button rather than pick up the phone and make a call.  One of the services we offer in our call center, is outsourced live chat, where our in-house agents answer questions from your customers in real time.  Based on the volume of live chats we handle in a month, I know I’m not the only one who prefers this method of contact. Our call center sales specialist, Andrew Shecktor is joining us today as a guest…
  • Is Your WordPress Blog or Website Up-to-Date?

    Scott Sanfilippo
    3 Nov 2014 | 12:53 pm
    Behind every good eCommerce store lies a blog, right? Of course! After all, blogging is an important component to an overall search engine optimization (SEO) strategy. If you’re like most online store owners, you’re probably running your blog on WordPress. With its robust features, an endless supply of plug-ins and ease-of-use, WordPress quickly became the most popular platform for bloggers. However, with popularity comes attention. In the case of WordPress, there are always individuals trying to crack the code and break into websites and blogs running on the platform. When…
  • Frequently Asked Questions About Responsive Design

    Scott Sanfilippo
    19 Aug 2014 | 10:46 am
    Since writing about our new Responsive Design offering for Yahoo! Store and Monster Commerce (Network Solutions) a few weeks ago, I’ve received several emails asking questions about what responsive design is all about. Today, I’ll answer some of the most frequent ones: Q: What exactly is responsive design? A: Simply put, responsive design is a way to program a website or eCommerce store so that it provides the user with an optimum browsing experience on whatever device they are viewing the website on. In other words, the website “responds” to the window size of the computer,…
  • Introducing Responsive Website Design for Your eCommerce Store

    Scott Sanfilippo
    23 Jun 2014 | 10:36 am
    Around this time of the year, as an eCommerce merchant, I start thinking about the upcoming holiday season.  While Christmas and Chanukah are probably the last things many of you are thinking about right now, online store owners are starting to plan for the busiest selling season of the year. In order to capture the most sales possible in the short period that kicks off on Black Friday and ends a few weeks later, store owners have to begin preparing their websites and getting their marketing efforts in check now. One of the hottest topics being talked about in eCommerce circles at the moment…
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    The Bigcommerce Blog

  • Proven Techniques for Ecommerce Success in 2015 and Beyond

    Amanda Myers
    25 Apr 2015 | 6:00 am
    Online shopping has transformed the way consumers research, compare and purchase everything from crackers to computers and flat-screen TVs. As online transactions hit their 20-year milestone, Bigcommerce predicts worldwide B2C ecommerce revenues will reach $2 trillion in 2015. But with the added volume and increasingly savvy buyers comes increased competition — achieving ecommerce success isn’t as ... Continue reading The post Proven Techniques for Ecommerce Success in 2015 and Beyond appeared first on The Bigcommerce Blog.
  • Top Ecommerce News You Need to Know; Highlights from Angie’s List, Mobilegeddon, Cybersecurity

    Tracey Wallace
    24 Apr 2015 | 6:00 am
    Happy Friday, everyone! Seasonal changes are right around the corner and it’s about time to begin shifting your customer messaging and your available products to cater to the new climate. While you’ve likely been strategizing marketing and merchandising for your brand, the rest of the ecommerce industry hasn’t slowed down –– and we’ve gathered this ... Continue reading The post Top Ecommerce News You Need to Know; Highlights from Angie’s List, Mobilegeddon, Cybersecurity appeared first on The Bigcommerce Blog.
  • An Ecommerce Marketer’s Quick Start Guide to Promoting Social Posts

    Susannah Morris
    23 Apr 2015 | 9:55 am
    Your ecommerce brand is probably no stranger to using Google’s AdWords to drive people who are ready to buy to your site. But, wouldn’t it be great if you reached people who weren’t ready to buy yet, and captured their information? Now, you can build a pipeline of people and influence their decision using lead ... Continue reading The post An Ecommerce Marketer’s Quick Start Guide to Promoting Social Posts appeared first on The Bigcommerce Blog.
  • 5 Need-to-Know Ecommerce Redesign Best Practices

    Ethan Giffin
    22 Apr 2015 | 8:45 am
    At the point you feel like you are due for a redesign, its probably a little too late. The most successful online stores are in a constant state of change, ever-evolving toward future goals. This means preparing for the mobile-local change long before Google’s algorithm forced you to. It means becoming a social-first brand that ... Continue reading The post 5 Need-to-Know Ecommerce Redesign Best Practices appeared first on The Bigcommerce Blog.
  • How to Add Shadows to Product Images to Increase Sales

    Thomas Kragelund
    21 Apr 2015 | 10:20 am
    Simple, subtle detail like the skilled use of shadows can elevate your product images from amateur to professional. If you spend time on your product photography and the post-production process, your customers will feel more comfortable spending their time and money with you. It doesn’t take a big budget or massive team to create professional ... Continue reading The post How to Add Shadows to Product Images to Increase Sales appeared first on The Bigcommerce Blog.
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    3dcart's Ecommerce Blog

  • 3dcart version 6.6 update

    Jimmy Rodriguez
    24 Apr 2015 | 3:03 pm
    This week, we went live with 3dcart version 6.6. The rollout is part of our continued strategy to bring our customers rapid innovation through agile software development. Here are the new items we think you’ll find most important. Beta of Single Page Checkout v2. Our new simplified Single Page Checkout is now in Beta and available … Continue reading 3dcart version 6.6 update
  • 20 Best Shopping Engines For Retailers

    Lindsay M
    24 Apr 2015 | 7:10 am
    From Google to Bing to Amazon, deciding where and how to promote your products can be more than a little confusing. To help you make the right decision for your store, our friends at GoDataFeed have produced this valuable infographic that compares the top 20 best shopping engines for online retailers. Click to learn more about GoDataFeed’s … Continue reading 20 Best Shopping Engines For Retailers
  • April’s Featured Partner: Searchspring

    Jimmy Rodriguez
    21 Apr 2015 | 7:48 am
    3dcart currently partners with over 200 ecommerce companies, and constantly adding new ones. These partnerships allow online merchants to expand the 3dcart functionality to specific business needs.  Each month 3dcart highlights a Featured Partner. For the month of April, the Featured Partner is Searchspring.  Our team interviewed Scott Zielinski, Searchspring’s Co-Founder to help 3dcart merchants … Continue reading April’s Featured Partner: Searchspring
  • Clever Promotions to Engage Your Audience and Drive Traffic

    3dcart Community Manager
    14 Apr 2015 | 7:52 am
    Creating unique and engaging content is a great first step in building your online authority and driving traffic to your website. While this approach to inbound marketing will help you build a solid foundation that will continue to yield results, an ideal strategy will utilize a variety of other promotional tools so that you are … Continue reading Clever Promotions to Engage Your Audience and Drive Traffic
  • Is your store ready for Google’s Mobile-Friendly Algorithm Update?

    Jimmy Rodriguez
    20 Mar 2015 | 2:04 pm
    Google’s recent announcement in their Webmaster Central Blog, uncovers some details of their major algorithm update to be released on April 21st. As stated, “…Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in … Continue reading Is your store ready for Google’s Mobile-Friendly Algorithm Update?
 
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    The Official LexiConn Blog

  • Google Mobile Deadline – The Sky is Not Falling

    Robert Mangiafico
    22 Apr 2015 | 10:29 am
    Tweet April 21, 2015 is the day Google launched their new “Mobile Friendly” ranking algorithm. We wrote about it in a previous blog post. Google had many blog posts about it, even sending people emails through Webmaster Tools, and mentioning it in phone calls during AdWords support. Since Google has been harping on this topic so much, it has created quite the buzz for many website owners. Unfortunately, in the “buzz” is also confusion, uncertainty, and doubt about what this all entails. A few highlights about what it means for websites… This only affects searches…
  • ShopSite Tip – Creating a “Special Order” Product

    Rich A.
    2 Apr 2015 | 10:05 am
    Tweet Do you ever need to charge an extra fee to your customer’s credit card, or someone needs to place a custom order for something that isn’t available on your site?  It’s easy to process that payment online through your store using ShopSite’s Variable Price feature.  In this post we’ll show an example of how that feature can be used to create a product for Special Orders. The Variable Fields The first step is to add a new product and enable the Variable Price field.  In our sample we’ve also enabled Variable Name so we can have the customer enter a…
  • ShopSite Version 12 SP1 – A Must Have Upgrade

    Robert Mangiafico
    24 Mar 2015 | 7:03 am
    Tweet ShopSite recently released Version 12 Service Pack 1 (SP1) of its award-winning ecommerce software. The new version has a number of new features, many bug fixes, and improvements that make this a “must upgrade” version for any ShopSite store owner. A list of all the new features may be found on the ShopSite website. A good overview of the new template tags needed for custom templates is found in the ShopSite Cookbook. A few key new features are: Abandoned cart follow-up emails and statistics Dimensional shipping for UPS and FedEx (a big one for accurate shipping rates)…
  • Google Wants Your Ecommerce Site to be Responsive

    Robert Mangiafico
    9 Mar 2015 | 6:25 am
    Tweet If you missed the news, Google published a blog post recently stating: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. In a nutshell, how well your pages render on mobile devices like cell phones will become a significant ranking factor for anyone searching using a mobile device. This is a big change…
  • Google My Business – Display Your Business Info On Google Maps & Search

    Rich A.
    26 Feb 2015 | 2:32 pm
    Tweet Sure, we’re all about websites here at LexiConn, but many online stores have a physical store as well.  How does your listing look on Google for your store?  What does it look like on Google Maps? Smartphone usage continues to climb and with that comes people searching on their phones for businesses while they are out shopping.  If you have a physical store why not make it easy for them to find you?  Google’s My Business service will help you do that! What Is It? Google’s My Business feature is basically a combination of Google Maps and Google+ that allows you to…
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    eCommerceCircle

  • Increase Online Business Sales: Emerging Technologies That Can Help

    Ron Mouw
    15 Apr 2015 | 9:50 am
    The e-commerce world is standing at a crossroads now: there is no shortage of emerging technologies that promise to drive sales numbers into the stratosphere. However, as greater convenience and faster delivery times make online shopping more appealing to consumers across the world, online retailers still have to do something special to stand out from the competition. In order to really capitalize on the possibilities represented by new e-commerce technology and put that technology to work driving better results, businesses need to be able to understand those technologies thoroughly and adopt…
  • 4 Best Practices to Improve the Overall Functionality of Your eCommerce Site

    Sanjay Arora
    31 Mar 2015 | 1:40 pm
    As an eCommerce retailer, you have a lot to consider when trying to optimize and enhance your online store. Not only do you need to think about your own site, but you also need to take into consideration your competitors and current industry standards. Below, Nextopia is happy to share four best practices that will help improve the overall functionality of your eCommerce site, helping increase customer loyalty and leading to better retail results. 1. Make Website Navigation Flawless Navigation is a key component of a successful eCommerce site. The navigation bar, which typically resides at…
  • 5 Tactics to Maximize Conversion Rate

    Gabriel Kwakyi
    23 Feb 2015 | 9:56 am
    For search marketers, conversion rate is an important metric used to judge success and a big factor in advocating for a fair share of a business’s overall marketing budget. As such, search marketers spend countless hours studying, optimizing and seeking advice on improving this vital metric; read on to discover 5 unique tips to improve your campaign conversion rate. 1 – Analyze Search Terms Phrase and broad match types are excellent for driving conversion volume for terms that aren’t captured by your exact match types, but they inherently have a lower conversion rate. To get the…
  • JXT Group Hosts Google Partners Connect Event

    Lindsay Romanelli
    17 Feb 2015 | 8:34 am
    According to statistics shared by Google, 97% of consumers go online to look for local products, but only 2 out of 5 (37%) of US small businesses have a website.  The main purpose of this event was to understand the value of digital marketing and how you can expand your online presence through smarter insights to grow your business. The speakers included Tom Rowe, the Managing Director of Global Channel Sales, who discussed how small businesses can differentiate themselves from their competitors through digital marketing, and AdWords Evangelist Fred Valleys, who covered how small…
  • Top 3 Tech Trends Marketers Should Watch in 2015

    Lindsay Romanelli
    5 Feb 2015 | 8:54 am
    Did you know that roughly 1 in 5 searches on Google are related to location? Searches for “nearby” have grown 5X since 2011 as people look for what’s around them. Via thinkwithGoogle
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    Practical Ecommerce » Columns

  • Mobile friendly, but just barely

    Erica Tevis
    22 Apr 2015 | 10:26 am
    Google’s long awaited “mobile friendly” algorithm change occurred yesterday, April 21. Sites that weren’t mobile friendly (as determined by Google) presumably experienced a reduction in ...
  • China-based merchants ship to U.S. for free

    David Sasson
    13 Apr 2015 | 10:15 am
    As ecommerce leaders and professionals, it is our responsibility to occasionally look at the landscape of the ecommerce industry as well as our specific space ...
  • 7 tips for building your YouTube channel

    Jamie Salvatori
    10 Apr 2015 | 2:12 am
    My company’s YouTube channel has roughly 1.2 million subscribers. Here are seven pointers that have helped us reach that number. 1. Determine Your Goals for the ...
  • The swift countdown to launching my new site

    Elizabeth Hollingsworth
    9 Apr 2015 | 3:49 am
    Launching a new website takes a lot of preparation and planning. I first addressed my new ecommerce business, My Wedding Decor, back in February, in “Launching my ...
  • From Magento to WooCommerce, part 5

    Richard Stubbings
    27 Mar 2015 | 6:39 am
    This is the fifth and final installment in a series of posts that describes my disenchantment with Magento and my consideration of WooCommerce as a ...
 
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    TrialPay Blog

  • TrialPay tips: Monetization on Android vs. iOS

    Holly Urban
    22 Apr 2015 | 10:43 am
    You’ve built a great app.  Whether it is on iOS, Android, or both, there are a number of effective ways to monetize on both.  As you are well aware, each platform offers unique advantages when it comes to development, and it is exactly the same for your monetization strategy. Not sure how to optimize your monetization efforts on iOS vs. Android?  Not to worry! That’s what we’re here for. We’ve combined industry research, along with our own insights, into one handy infographic. And our team at TrialPay has selected their favorite Evergreen tools for monetizing on iOS and Android. We…
  • TrialPay sponsors Apps World Germany 2015

    Holly Urban
    20 Apr 2015 | 9:20 am
    TrialPay is excited to announce its sponsorship of Apps World Germany in Berlin on April 22-23, 2015. As the largest mobile-app event in the industry, Apps World Germany will bring together over 150+ exhibitors, 200+ speakers, and thousands of attendees for two days of networking and high level discussion. You’ll hear from industry leaders such as Google, King, Groupon, and Spotify who will share their insights, challenges, and visions for the future of multi-platform apps. Be sure to catch TrialPay’s Director of Business Development, Wachtang Budagaschwili, who will explore tools, tips,…
  • TrialPay acquired by Visa

    Terry Angelos
    27 Feb 2015 | 9:08 am
    We are very excited to announce that Visa has signed a definitive agreement to acquire TrialPay. We will be joining forces with the world’s leading payment company, extending our vision from 2006 to make transactions more profitable for merchants and consumers alike. As the worlds of commerce and payments continue to merge, combining Visa’s incredible payments footprint with TrialPay’s commerce and offers platform is a tremendous opportunity for us to impact the world on an even greater scale. Today’s announcement builds on our productive partnership with Visa that included a license…
  • Come Party with TrialPay at the Free2Play Forum at GDC!

    Guest Author
    26 Feb 2015 | 4:36 pm
      Can you believe GDC is next week? You’ve got your pass, your conference agenda, and your business cards ready to go. But what about the after-party? Don’t worry, TrialPay has you covered.  We’re taking our after-party as seriously as the main event, so you better be there! We are so excited to be hosting this year’s Free2Play Mixer, the longest running GDC after-party, and it’s sure to sell out soon. This event draws gaming industry executives and developers to network over free drinks and appetizers at 111 Minna Gallery, just a few blocks from Moscone. Last year, over 1,900…
  • TrialPay at Mobile Growth Summit: What’s in store for 2015?

    Amy
    13 Feb 2015 | 4:23 pm
    Last week, TrialPay was a sponsor at the first Mobile Growth Summit hosted by the UA Fellowship.  While there, our VP of Global Partnerships, Tiffany Kwong, addressed the audience of developers, monetization experts, and user acquisition managers, on the current state of the industry, and what that means for monetization in 2015. Let’s start with the stats: Smartphone penetration in 2015: 71% of the North American Population 36% of APAC 28% Global Mobile Gaming $25bn industry in 2014 Mobile video ad revenue: Project to hit $1bn by 2015 $4.4bn by 2018 5X faster growth rate than desktop…
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    Amy Africa's Qlog

  • Secure Your Own Oxygen Masks Before You Help Others & More BS Concepts

    Amy
    21 Apr 2015 | 12:14 pm
    My right hand was turning a weird shade of eggplant-blue. My seatmate (let’s affectionately call her 3F)  was clawing so hard and so fast, it wouldn’t be too long before her pointy nails laser-sharpened talons reached my wrist bone. Like many others on the plane, she was praying out loud, hailing Mary, Maria and any other M she could think of. Me?  Not. So. Much. The odds of dying in a plane crash are in one in eleven million.  (About the same as me getting married. In other words: NOT GOING TO HAPPEN.) I had exactly zero concerns about dying in a plane.  3F amputating my body parts…
  • She’ll Have Tea. Hold the Water.

    Amy
    31 Mar 2015 | 8:48 am
    “I think I need to start drinking coffee.”  I told Barbara (formerly known as Cristina.) “Nah, just drink tea.”  She wrote back. It took every ounce of self-control I had to not remind her that the primary reason she is now a self-professed tea aficionado and pusher of all things herbal (which sounds deliciously illegal) is that she couldn’t say “no” to the yappy little Teavana chiquita in the mall and ended up with $600 worth of tea and a bunch of tea-cookery-things that, two years later, she still has no idea how to use.  (Barbara’s idea of “cooking” is sticking a bag…
  • Bad Grown-Ups Say Hallelujah

    Amy
    16 Mar 2015 | 9:00 am
    “I’m too hot. Hot damn. Girls hit your hallelujah. Cause I’m going to funkngiveittoya.” The ladies’ gasps were audible. While he danced and sang like nobody was watching (ahhh, the delicious irony), the other mothers stood fast and united behind their little ticket-peddling card tables.  With their dropped jaws and Restaylned lips, you could see the word bubbles forming over their heads as they looked at 3.0 (my youngest nephew) in abject horror: “YOUR GROWN-UP IS BAD.  She is a terrible, horrible, no good, VERY bad grown-up.” Apparently, none of them have heard the Bruno Mars…
  • Questions & Answers from the VT/NH Direct Marketing Group Event

    Amy
    24 Feb 2015 | 9:46 am
    Last week, I spoke at a VT/NH Direct Marketing Group event along with Kevin Hillstrom of Mine That Data and Bill LaPierre of Datamann. At the end of the day, we took about an hour to answer questions that were sent in before the conference as well as some “live” audience questions.  Frankly, I thought most people would bail before this session – it had already been a long day — filled with rapid-fire information and teensy spreadsheets — and the weather outside was, well, not delightful. (Datamann did a fantastic job of hosting the Show but they did absolutely nothing about…
  • The Unholy Trinity Unites for the Can’t-Miss-Event of the Year!*

    Amy
    21 Jan 2015 | 9:14 am
    On February 19, 2015 Bill LaPierre, Kevin Hillstrom and yours truly will be hosting a seminar entitled “Who’s Looking Out For Your Interests?” in Concord, NH.**  This info-packed, day-long seminar focuses on where the catalog and ecommerce industries are going and the impact the future will have on your business.  You will get a realistic view of how we got to where we are, and what you’ll need to do to push, pull and carry your company along to survive in the future. If you read Bill’s blog or are on his email list, you’ve likely already heard him wax poetically about Kevin.
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    Fortune3 Blog

  • Should You Sell Private Label Products?

    Dan
    23 Apr 2015 | 7:49 am
    It’s a shortcut for you if you can’t design and produce your own product. You get to sell someone else’s product under your own name. That being said: should you do it? Is it profitable? Take a look at some reasons to do (and not do) this for your business: 1. How Fast Do You Need to Grow Your Revenues?  If you’re just starting out and don’t know what to sell, this can be a great way just to get your revenues going. When you have more money moving, you can invest that into other business processes. As long as you choose good products, you also look great to your…
  • What’s Your Marketing Communicating to Your Customers?

    Dan
    21 Apr 2015 | 9:12 am
    Is marketing really all about links, keywords, rankings, page load times, click-through rate, and all that technical stuff?That part of internet marketing gets most of the attention. But what about the other part of your marketing? You know – the messages you say to your customers, and the words you use to say them. What about  you as a company? How do you solve your customer’s problem uniquely? That part of marketing makes an astronomical impact on your sales rates. But few people or businesses online talk about it! The conceptual part of marketing, which is only ideas, makes up…
  • The Bootstrapper’s Guide to Getting Your E-Commerce Site Selling Fast

    Dan
    16 Apr 2015 | 6:41 am
    Are you new to e-commerce? Do you have little money to start? But you’ve got plenty of time? Great! Here’s how you’d start marketing and growing revenues right away: 1. First, Have a Professional Design Design’s actually costly. But that’s only if you hire an agency or independent web designer. Going that route gets you a great design from the start. And if they have e-commerce experience, they may know how to design your website for better sales immediately. If you don’t have a few grand available for that, then your best bet is a an e-commerce suite. You…
  • 7 Deadly Linking Mistakes to Avoid in 2015

    Dan
    14 Apr 2015 | 6:44 am
    Ever had 25-50% of your business disappear literally over night? Expedia lost 25% of their search traffic last year after Google found bought links pointing to their site! That’s not an unusual drop for websites Google penalizes. We’ve talked about SEO before, but it’s changed so much. Let’s take a look at what still applies to linking in 2015: 1. Links from Pages with Too Many Outgoing Links (100 or more) Pages with this many links, or more, may look to Google like directories. For the most part, Google doesn’t want directory links anymore. Also, websites that…
  • The Ultimate Guide to Make Free Shipping, Well, FREE

    Dan
    9 Apr 2015 | 6:39 am
    It’s a dream for your customers – the ability to try your products out and return them at no charge. Not having free shipping is one of the greatest barriers to high sales online. Isn’t one of your greatest hesitations to buying online the fact you can’t physically touch the product? For example, is that new clothing soft or stiff? You don’t want to buy something only to find out you can’t stand wearing it. While free shipping is great for your customers, it can be a logistical nightmare for you to pull off behind the scenes. Here’s some help for you…
 
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    Make Money Online

  • The best 6 advertising companies such as Adsense

    18 Apr 2015 | 4:26 pm
    Top 6 companies like adsense ad and Perhaps Mazkm looking for an alternative because calculated exposure with Airsoft and then policy blocked or that it took place in an illegal trap keystrokes important in this article will put 6 best advertising companies that pay for clicks CPC.1. Value Click mediaCompanies representing more than 14,000 publisher of high level. Advertisers have big companies and provide many types of propaganda metal slots mandatory, banner, video, ...You need to accept your site that you have at least 3000 impressions in a month.Means of payment: every day 20 of each…
  • 101 Ways to Make More Money with AdSense

    15 Apr 2015 | 4:38 pm
    The Ultimate Guide to Maximizing Your Display Ad Revenue in 2014Written by Michael JohnstonDisplay advertising is the primary monetization strategy for many online entrepreneurs in 2014, in part because there are extremely low barriers to entry (both technical and otherwise). While some larger Web properties have entire sales teams dedicated to selling ad inventory directly, smaller sites tend to rely on ad networks to provide the demand. More often than not, that involves using Google’s AdSense platform.AdSense is a revenue stream that takes only a few hours to…
  • How to Setup WP Yoast Plugin for better SEO Impact?

    27 Mar 2015 | 2:18 am
    The WordPress SEO plugin by Yoast is one of the best SEO software around to help optimize WordPress blogs.The SEO suite has a lot of functionalities and it can be quite confusing to choose. I wish I could explain every aspect but due to time and space constraints, I resort to show you the exact settings to follow. You will learn how to setup WP Yoast plugin for better SEO impact. You can read more about Blog SEO TipsPLUGIN INSTALLATIONLog in to WordPress.From Dashboard, go to Plugins > Add New.Search for ‘WordPress SEO by Yoast’.Click ‘Install Now’ and ‘Ok’ the…
  • How to Make Money With Bidvertiser (Plus An Extra Way)

    26 Mar 2015 | 3:01 pm
    When I started blogging, Adsense was the only known monetization way to me. With the passage of time I came to know that Google Adsense is not the only program out there. There are some alternatives.While Adsense is still the best advertising network, you can consider trying some alternatives to increase your revenue. A while back I’ve written a post about some high paying Adsense alternatives. Bidvertiser is in the first place on that list.Actually it’s hard to say that Bidvertiser is the best Adsense alternative. It depends what works for you. What works for me might not…
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    Ecommerce & Retail Search News and Strategies

  • How Big Data Solutions Can Decrease Shopping Cart Abandonment

    Tara Johnson
    24 Apr 2015 | 3:30 am
    What are Big Data Solutions? Knowing how to leverage big data to drive conversion optimization and decrease shopping cart abandonment is an essential skill in the ecommerce market. Big data solutions, like Jirafe analyze every step of the buyer journey so merchants can better segment their customer... > Read More The post How Big Data Solutions Can Decrease Shopping Cart Abandonment appeared first on Ecommerce & Retail Search News and Strategies.
  • Global Retail: The Biggest Challenges to Overcome When Selling Internationally

    Mai Tran
    23 Apr 2015 | 3:30 am
    In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many U.S companies are looking to expand overseas and to sell internationally. Global retail sales, including both in-store and online... > Read More The post Global Retail: The Biggest Challenges to Overcome When Selling Internationally appeared first on Ecommerce & Retail Search News and Strategies.
  • Google Trusted Stores: Retail Experts Weigh in on the Impact of the GTS Badge

    Tara Johnson
    22 Apr 2015 | 3:30 am
    What is a Google Trusted Store? Google Trusted Stores is a free certification program that highlights a businesses’ great shopping experience. Once qualified, a retailer will be recognized with a badge that is displayed on their site and on Google Shopping results.... > Read More The post Google Trusted Stores: Retail Experts Weigh in on the Impact of the GTS Badge appeared first on Ecommerce & Retail Search News and Strategies.
  • Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

    Tara Johnson
    21 Apr 2015 | 3:30 am
    What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This... > Read More The post Amazon Marketing Services: How to Set Up Amazon eCommerce Ads appeared first on Ecommerce & Retail Search News and Strategies.
  • Amazon Marketing Services: Sponsored Search & eCommerce Ads 101

    Tara Johnson
    16 Apr 2015 | 3:30 am
    What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is an advertising solution for Amazon vendors to enhance their brand discoverability and drive demand for their products sold on Amazon.com. Amazon Marketing Services is available to Amazon vendors and some third-party sellers who... > Read More The post Amazon Marketing Services: Sponsored Search & eCommerce Ads 101 appeared first on Ecommerce & Retail Search News and Strategies.
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    » Blogs

  • Mobile-friendly site ranking

    Billy Nguyen
    21 Apr 2015 | 9:11 am
    This blog post is applicable to anyone managing a web domain, but is particularly intended to inform Shipwire merchants of an update to Google’s algorithm that will impact the way Goole ranks websites. Starting April 21, 2015, Google will factor mobile-friendliness into its search results. An algorithm will label sites as mobile-friendly (or not) and will use the information to determine a website’s rank in search results, which Googles says will have a “significant impact” in mobile search results worldwide. According to Gary Illyes, Webmaster Trends Analyst at…
  • Shipwire V3 Navigation Launch

    Tony Holbrook
    13 Apr 2015 | 10:37 pm
    On April 14, 2015, Shipwire will roll out a new navigation within our web application, making it easier for users to access the tools needed to complete day-to-day tasks. The new navigation is designed to be more intuitive so that finding what you are looking for while working on the tasks and business processes that have always been available within the app is simpler than ever.   Changes to look for The main visual indicator of change within the Shipwire V3 app is that the “Store”, “Sell”, “Ship,” and “Delight” menu options have been replaced with “Orders”,…
  • 2015 USPS Rate Increase

    Jonathan Tran
    19 Mar 2015 | 11:10 am
    In light of the Postal Regulatory Commission‘s (PRC) approval of proposed rate increase for competitive products, USPS has proposed a service rate increase for 2015 starting on April 26th. The following list outlines the majority of services that will be affected:   Domestic Services: Parcel Select will increase on average 8.0% for non-Lightweight Parcel Select Parcel Return Service will have an overall price increase of 4.8% (increase will be determined by where parcel is retrieved) First-Class Package Service will increase 5.1% with no structural changes Standard Post will increase…
  • The drop shipping fulfillment opportunity part 3: Suppliers

    Tony Holbrook
    13 Mar 2015 | 3:48 pm
    This is the third post in our series on drop shipping. Please click here to see the previous post.   To sell Direct to Consumer (D2C), or not? Is this the true question suppliers face in today’s retail environment? Not really. The question isn’t whether you should support D2C fulfillment, but when and how quickly can you do it. Shipwire works with manufacturers, suppliers, and brands of all sizes. Recently, a consistent theme we’ve heard from these parties is that they are looking for solutions to support drop ship fulfillment. The demand for this type of fulfillment is…
  • The drop shipping fulfillment opportunity part 2: Retailers

    Tony Holbrook
    6 Mar 2015 | 2:16 pm
    This is the second post in our series on drop shipping. Please click here to start at the beginning of the series.   Drop shipping challenges and solutions for e-commerce retailers From the perspective of a retailer, pure-play, or brick and mortar, the concept of drop shipping makes a lot of sense. As long as pain points that sometimes arise with this business model are addressed, drop shipping can provide advantages that can be real differentiators for retailers. In this post, we’re discussing drop ship pain points — primarily because it’s important for e-commerce retailers to be…
 
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    cleverbridge » Blog

  • Three Important Musings for Ecommerce Web Design

    Elan Sherbill
    22 Apr 2015 | 1:08 pm
    I’ve been reading a lot about design trends and speaking with expert designers on this topic. I’ve learned that trendy webdesign features like infinite scrolling and parallax design can be useful in certain situations, but when it comes to designing an ecommerce site, the most important things to keep in mind are your business goals and the needs of your customers. It’s in this context that I’d encourage you to reexamine your site and consider its effect on visitors. Business Goals and User Experience Above All Else Maybe you’re using a WordPress theme and…
  • Ecommerce Eye Candy — Ingredients for Successful Email Marketing [Infographic]

    Elan Sherbill
    20 Apr 2015 | 11:32 am
    You might be wondering: What do hamburgers and email marketing have in common? Well, they both have recipes for making them better, and each thing consists of different parts. This infographic comes from Mailify, a provider of email marketing software, and is presented as a recipe — replete with images of a chef, his tools and a multilayered hamburger. According to a recent article from VentureBeat, the odds are that your business isn’t fully tapping into the revenue potential of email marketing. While our post, Three Ways to Ensure Email Marketing Success, educates you…
  • Three Ways to Ensure Email Marketing Success

    Emily Oney
    15 Apr 2015 | 1:25 pm
    Whether you’re considering implementing a new campaign or expanding a current one, your email marketing may be an overlooked investment full of opportunities. First, you have to gauge your email marketing success. Start by monitoring the health of your current campaigns and see which templates are performing the best. For example, which templates generated the most opens, clicks and unsubscribes. Other helpful campaign statistics you should be watching out for are conversion rate, revenue, average cart value and the price per email. But we also think it’s worth looking at other aspects of…
  • Ecommerce Eye Candy – European Ecommerce News [Video]

    Elan Sherbill
    13 Apr 2015 | 1:22 pm
    The following video, European Ecommerce Faces Shake Up from Webcertain TV, discusses, among other things, the EU’s attempt to forge a Digital Single Market. According to Wikipedia, a single market is, “A type of trade bloc in which most trade barriers have been removed (for goods) with some common policies on product regulation.” It is further stated on the European Commission’s website that, “The single market is all about bringing down barriers and simplifying existing rules to enable everyone in the EU – individuals, consumers and businesses – to make the…
  • World Class Customer Service – Enhancing Your Confirmation Page

    Bernie Aguirre
    8 Apr 2015 | 1:00 pm
    “Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” - Stephen Covey A New Perspective on Confirmation Details In our previous post in this series, we showed some examples of the installation/activation instructions that software companies display on their order confirmation pages. In this installment, we’ll present ideas that will further your new understanding of confirmation pages and the role they play in your customer’s support experience. We’ve…
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    Peripheral-Visions

  • Knowledge Bytes – How to Choose an Email Service Provider

    Joe
    21 Apr 2015 | 11:27 am
    Communicating with potential and active customers has changed drastically throughout the years. If someone said 20 years ago to me that we’d be sending 140 character messages called “tweets” to our customers to respond to questions or concerns, I would have probably laughed and said first off, who would name something a “tweet”. Either way, [...]
  • Xerox ColorQube 8580 Solid Ink Printer

    Joe
    23 Jan 2015 | 1:08 pm
    The Xerox ColorQube 8580 printer series is the newest release from Xerox in their solid ink printer line-up. Xerox’s Solid Ink technology is known for bringing a consistent high level of quality, reliability and efficiency to its printers. The Xerox ColorQube 8580 does not skimp when it comes to those three areas, with a 2400 [...]
  • Supplies Guys – Knowledge Bytes for the Small Business

    Joe
    8 Dec 2014 | 7:54 am
    As many of our customers may know, and for those who do not, The Supplies Guys is a small business located in Midland Park, New Jersey. We offer a large selection of Office and Printer Supplies for thousands of customers throughout the United States. Our first and most important goal as a business is to [...]
  • Low Toner Notifications – When You Need Them, Not When Someone Remembers

    Joe
    7 Oct 2014 | 6:08 am
    Ever get that frantic email on a Monday morning, “Our HP LaserJet Pro 200 Color M251 Printer is out of toner and I need to print out 500 pages today!”, well with SG Print Manager you will never get that email again. SG Print Manager is a FREE application that The Supplies Guys is offering [...]
  • HP LaserJet Enterprise M575 Toner Cartridges

    Tmartin
    29 May 2014 | 2:01 am
    HP LasserJet M575 is a color laser multi-function centre that can print, scan, copy and fax, and is ideal for small to medium sized offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 31ppm (color [...]
 
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    Avactis Shopping Cart

  • Drop Shipping basics for the beginners

    sales.avactis
    23 Apr 2015 | 3:56 am
    The advent of web stores and e-commerce has reshaped how the brick and mortar business. Online shopping has improved the user experience and has positively impacted the consumers’ way of life. Such transition has compelled the brick and mortar business to make their presence felt online or convert to brick and click business, thus bringing an onslaught of opportunities and hurdles. And one of the biggest hurdle of them being storage and shipping. As delivering the product to the customers, is one of the major responsibilities, web-stores should take storing and transporting expenses…
  • Everything You Should Know About the Impending Mobilegeddon

    sales.avactis
    15 Apr 2015 | 5:51 am
    If you’re even remotely associated with the web building and developing side or have had a website built, you might have heard the terms Panda and Penguin. In the SEO world, these were mini Y2K moments. Google’s algorithm updates are regular and customary, they usually tweak and refine their algorithms to improve search engine results. But the April 21st, one is the only update they announced about almost a year back. They even attached a tentative date to it because mobile-usability has been an important factor in their search mechanism for years and with 60% of people accessing websites…
  • 7 Best Ways to Use Social Media for your E-Commerce Website

    sales.avactis
    10 Apr 2015 | 3:45 am
    I suggested a friend who owns a retail shop to start their own retail website. The first question he asks 5 minutes after his website went live ‘When will I start making sales?” Most brick and mortar business owners think their e-commerce website would start generating sales the moment they go digital. LikeKaboom! “The world is shifting to online purchasing, I’m meeting them at their happy place, why am I still not drawing big numbers in sales?” Get this: your e-commerce website is like any other business. You need to get the word out there, build trust, give incentives, promise…
  • What is the best strategy to optimize your online store?

    sales.avactis
    8 Apr 2015 | 7:17 am
    2014 showed the true potential of an online store, and since then the online store initiative is booming. Be it an e-commerce website, an auction website or a website for a brick and mortar business, it is really important that you flaunt your presence and attract customers with a positive vibe. But once you become successful in your endeavour, and are able to attract decent traffic, you need to ensure that you change the look of your website from time to time so that it doesn’t look static or monotonous. And the best possible way is to optimize your online store. (1) Importance of…
  • Things you should do, that will put your online store above the competition

    sales.avactis
    1 Apr 2015 | 5:30 am
    Alexa, the IMDB for website states that there are over 1 billion websites hosted on the World Wide Web. And all are competing every minute to capture the most traffic. Given the cut-throat competition, maintaining a simple website and following the necessary protocols alone aren’t enough. Being an online store owner, you need to strive for excellence and incorporate innovative tactics that will set you ahead of the rest. In this post, we would discuss all the possible strategies you can employ to increase traffic towards your website and also increase your fan following Weigh your…
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    Reevoo » Posts

  • The Trust Account

    Chris Barltrop
    13 Apr 2015 | 8:03 am
    By Peter Simpson, CMO, Reevoo Successful companies these days are ones that put the customer first. Convenience is currency – if you can make life a little easier for me, you’ll get my business. So it’s no surprise that people are feeling disconnected with banks. They’re one of the few remaining industries that make people play by their rules. However, a new vanguard of ‘people-friendly’ banks means customers no longer have to put up with a frustrating finance experience. Further raising the stakes is the ease with which an unhappy customer can now switch to a competitor. The…
  • The customer personality infographic

    Chris Barltrop
    25 Mar 2015 | 8:57 am
  • 6 steps to creating happier shoppers

    Chris Barltrop
    11 Mar 2015 | 8:08 am
    By the Reevoo team Image has always been brands’ major priority, but these days reputation lies in the hands of your customers. How do you keep customers happy when shopper opinions are starting to have more influence than your own marketing messages? To help brands negotiate the minefield of consumer views, we’ve put together six steps towards increasing customer satisfaction and loyalty through the power of user-generated content. 1. Find out what consumers are saying about you – and where they’re saying it Consumers want to share their experiences with reciprocating individuals,…
  • More campaigns from user generated content

    Mitchel Nicholson
    11 Feb 2015 | 8:10 am
    By the Reevoo team Last November we showed you how user generated content (UGC) was the driving force behind BLACK + DECKER’s Christmas marketing campaign. Now that the sawdust has cleared, love fills the air – and it’s Lenovo playing cupid. This Valentine’s Day, Lenovo has launched a campaign to help loved up partners find the perfect gift for their other half. However, instead of just providing a nice list of whatever products they happen to be promoting, Lenovo has given the power to the people. These days, couples are looking to treat their significant other with something more…
  • Let’s get visual: cracking Vine & Instagram

    Mitchel Nicholson
    3 Feb 2015 | 8:17 am
    By Mitchel Nicholson It’s getting tricky for brands to be relevant on social media. Facebook is fast becoming the new search engine; for many, a portal to news, editorial content and Ladbible videos. Just like the search engines, it’s tough for marketers to navigate Facebook’s complicated algorithms. Twitter’s linear traffic-jam style means tweets disappear like smoke in the air within seconds. It’s tough to get a word in. Advertisers are looking to more niche social networks like Instagram and Vine to get across their uniqueness. And so they should. While established for users,…
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    Pamela Hazelton

  • PeC: Optimizing Price for Products with Attributes, Options

    Pamela Hazelton
    25 Apr 2015 | 4:00 am
    Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well as variations in price. There are two primary ways to display differences in price for items with configurable options. One is to display the upcharge amount — i.e., additional cost — and the other is to display the actual price for each configuration, such as the size. Read my post at Practical Ecommerce
  • Will Purchasing Via Email Take Off?

    Pamela Hazelton
    24 Apr 2015 | 3:30 am
    Are online shoppers ready for one-tap buying within an email? If Chicago, Illinois firm Modest has anything to say about it, yes. Founded in 2012 by four engineers from President Obama’s reelection campaign, the Modest mobile platform works with some existing shopping carts to create a shopping app. The company’s latest feature, Email Buy, eliminates more steps one needs to take after receiving a marketing email. Example of Email Buy – the user taps to buy. If he’s used Modest before, the purchase is instant. Here’s how Email Buy works: The shopper opens an email…
  • Does Highlighting Zero Savings Help Close More Sales?

    Pamela Hazelton
    23 Apr 2015 | 3:00 am
    While working on a post for Practical Ecommerce, I visited Kohl’s website. At checkout, I noticed something rather interesting… I’m saving nothing! Highlighting that I’m saving $0.00 got me to click on the Cash & Promos link. Unfortunately, there were no codes or details on saving money there… But… where do I find one? It’s always a good idea to provide simple instructions on completing fields. In this case, though, Kohl’s called great attention to the fact that I have not yet entered anything that would save me money. What are the chances…
  • How We Can Learn from Target’s Mistake During Lilly Pulitzer Launch

    Pamela Hazelton
    22 Apr 2015 | 3:00 am
    Target’s tweet addressing the online rush Sunday’s launch of Target’s Lilly Pulitzer line resulted in ridiculously long lines at the company’s brick-and-mortar stores, and brought Target.com to a screeching halt. It’s no surprise that thousands rushed to get their hands on some of the summer’s hottest trends. We’d expect, however, more preparation from such a large business. Granted, no online system can be 100% prepared for the largest possible influx of traffic. But the Lilly Pulitzer fan base, while quite large, is nothing compared to many groups…
  • Twitter’s New Direct Message Update – Train Customers the Right Way

    Pamela Hazelton
    21 Apr 2015 | 3:00 am
    Twitter announced the change to Direct Messages on April 20th. It’s always been a little tricky. After publicly reaching out to a company on Twitter, I’d often receive a request to follow the user so a rep could continue the conversation behind-the-scenes. Now, Twitter is allowing users to receive direct messages from people they don’t follow. The company announced the update on Monday. Businesses and websites that rely on Twitter for customer support are now able to address issues privately with no additional action on behalf of the user. Like any change, though, it will…
 
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    Aaron Shapiro

  • The Next Big Thing In Design? Less Choice.

    Aaron Shapiro
    16 Apr 2015 | 8:31 am
    Choice is overrated. Recently, I decided to buy Monopoly to play with my son. What I was sure would be a quick decision on Amazon turned into a learning experience for both of us. Did you know there are 2,767 versions of Monopoly on the market and that the original version is not the easiest to find? My attempt at an impulsive purchase turned into a draining, in-depth research and decision-making exercise. It’s undebatable that technology has made our lives more convenient, but it has also subjected us to a tyranny of choice. Thanks to the Internet, I can have anything I want delivered to…
  • Real innovation is about solving problems, not having ideas.

    Aaron Shapiro
    25 Feb 2015 | 2:04 pm
    This essay is part of a series written by speakers featuring at our upcoming 10th anniversary TNW Conference on April 23 & 24 in Amsterdam. Discount tickets to the event are still available for purchase here. These days, everyone seems to have a great idea for an app or a product. Clever ideas are always nice to have, but when it comes to figuring out what to invest your energy in making, even great ideas are often a total waste of time. Instead of a great idea, what you really need is a problem to solve. From marketing executives in Fortune 500 companies to hungry developers launching…
  • What to Consider When Considering an App.

    Aaron Shapiro
    31 Jan 2015 | 9:30 am
    Is a native application really the right investment for your business? Over the last 12 months, data released by comScore and mobile app analytics provider Flurry has shown significant growth in the amount of time people spend using mobile applications. This has led writers like Christopher Mims to argue that the mobile web is dead, killed by native apps. As a result of the technical limitations of mobile phones and broadband over the last 8 years, native applications have become incredibly popular, and their success has driven the widespread adoption of smartphones. But in the future,…
  • The year ahead in digital agencies

    Aaron Shapiro
    9 Jan 2015 | 7:50 am
    Huge’s CEO questions whether the “digital” sobriquet still holds meaning in 2015 In the US, 2015 will be defined by two major new dynamics: the death of the “digital” agency and the “Uberization” of marketing.  An end to “digital” agencies. Here’s a secret: The best digital agencies can now do the same things that great creative agencies can do. Over the last few years, marketers have come to see their brands as being defined through digital interaction and are now thinking about everything they do in the context of the digital world we…
  • How to re-imagine your storefront for the future

    Aaron Shapiro
    30 Apr 2014 | 9:51 am
    MAIN STREET BUSINESSES ARE QUICKLY LOSING THE BATTLE AGAINST DIGITAL SALES–BUT THERE MAY BE HOPE IF WE REINVENT THE WAY WE SEE AND USE STOREFRONTS. Haunting images of abandoned shopping malls seem to say something about the unstoppable decline of the analog shopping experience in an increasingly digital and mobile world. What e-commerce has done to physical shopping in the last decade mirrors what Barnes & Noble and other big-box retailers did to independent stores beginning in the mid-’90s. Back then, every independent bookseller had the same complaint: people would go to…
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    ecommerce.shopatron.com

  • How Shipping Distances Impact Shipping Times

    aainsworth
    22 Apr 2015 | 5:05 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Shopatron recently published a blog post on how shipping times affect net promoter score. We decided to take our analysis one step further and look at how shipping distances impact shipping times. The trends that we discovered have profitable implications for you and your dealers. Tags: dealersonline ordersorder managementship timesship amountsshipping timesshipping amountsshipshippingcategory: eCommerce Trends for BrandsWe recently published a blog post on how shipping times affect net promoter score. This…
  • The Invisible Hand of eCommerce

    aainsworth
    22 Apr 2015 | 11:58 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Adam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s technology era. Tags: invisible handeconomicsdivision of laborreplatforminglegacy systemsorder managementcategory: Retail Strategies and TrendsAdam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s…
  • How Shipping Times Affect Net Promoter Score

    jwilkie
    13 Apr 2015 | 10:30 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Did you know that the likelihood a customer will be a net promoter of your brand drops drastically if your product takes more than 5 days to reach him or her? We recently analyzed nearly thirteen thousand customer satisfaction survey results, and it was determined that if the package arrived within 5 days, 87% of respondents indicated that they were a promoter. However, if the package took longer than 5 days to arrive, that figure dropped down to 66%. These days, no one wants to wait for anything. With services like…
  • January Fulfillment Partner of the Month: Fontana Sports

    aainsworth
    3 Mar 2015 | 11:05 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Find out how this locally owned and family operated store is increasing their sales and creating a seamless customer experience, making them the Shopatron Fulfillment Partner of the Month. Tags: fulfillment partnercustomer experienceretailerretailLocally owned and family operated, Fontana Sports has been providing outdoor clothing and equipment out of its Wisconsin-based stores for more than six decades, and it was that same customer-centric experience that elevated the store to be selected as the Shopatron…
  • Amazon Goes to School to Learn Brick-and-Mortar

    aainsworth
    20 Feb 2015 | 4:42 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online-only retailers like Amazon don’t just want to expand into physical retail spaces, they need to. Find out how Amazon is using their new knowledge of the consumer demand for in-store experiences with a disruptive business decision. Years ago, RadioShack was the go-to place to pickup consumer electronics. Then came Amazon, which temporarily trumped the classic in-store experience with convenient and cheap online-only shopping. But now, with RadioShack in bankruptcy and a rising tide of omni-channel services, Amazon…
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    ecommerce.shopatron.com

  • How Shipping Distances Impact Shipping Times

    aainsworth
    22 Apr 2015 | 5:05 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Shopatron recently published a blog post on how shipping times affect net promoter score. We decided to take our analysis one step further and look at how shipping distances impact shipping times. The trends that we discovered have profitable implications for you and your dealers. Tags: dealersonline ordersorder managementship timesship amountsshipping timesshipping amountsshipshippingcategory: eCommerce Trends for BrandsWe recently published a blog post on how shipping times affect net promoter score. This…
  • The Invisible Hand of eCommerce

    aainsworth
    22 Apr 2015 | 11:58 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Adam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s technology era. Tags: invisible handeconomicsdivision of laborreplatforminglegacy systemsorder managementcategory: Retail Strategies and TrendsAdam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s…
  • How Shipping Times Affect Net Promoter Score

    jwilkie
    13 Apr 2015 | 10:30 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Did you know that the likelihood a customer will be a net promoter of your brand drops drastically if your product takes more than 5 days to reach him or her? We recently analyzed nearly thirteen thousand customer satisfaction survey results, and it was determined that if the package arrived within 5 days, 87% of respondents indicated that they were a promoter. However, if the package took longer than 5 days to arrive, that figure dropped down to 66%. These days, no one wants to wait for anything. With services like…
  • January Fulfillment Partner of the Month: Fontana Sports

    aainsworth
    3 Mar 2015 | 11:05 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Find out how this locally owned and family operated store is increasing their sales and creating a seamless customer experience, making them the Shopatron Fulfillment Partner of the Month. Tags: fulfillment partnercustomer experienceretailerretailLocally owned and family operated, Fontana Sports has been providing outdoor clothing and equipment out of its Wisconsin-based stores for more than six decades, and it was that same customer-centric experience that elevated the store to be selected as the Shopatron…
  • Amazon Goes to School to Learn Brick-and-Mortar

    aainsworth
    20 Feb 2015 | 4:42 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online-only retailers like Amazon don’t just want to expand into physical retail spaces, they need to. Find out how Amazon is using their new knowledge of the consumer demand for in-store experiences with a disruptive business decision. Years ago, RadioShack was the go-to place to pickup consumer electronics. Then came Amazon, which temporarily trumped the classic in-store experience with convenient and cheap online-only shopping. But now, with RadioShack in bankruptcy and a rising tide of omni-channel services, Amazon…
 
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    dotmailer Status - Incident History

  • Regular application update

    dotmailer
    28 Apr 2015 | 11:30 pm
    Apr 22, 14:47 BSTScheduled - Our next regular application update is scheduled for 29 April at 7:30am BST (that's GMT +1). Regular updates typically bring new features, bug fixes and performance gains. During the update, sends and related services may run slower than usual. We'll share the release notes just after the update so you can read what's new.
  • Surveys and forms is unavailable

    dotmailer
    17 Apr 2015 | 10:10 am
    Apr 17, 18:10 BSTResolved - Hotfixing now complete, and access is fully resolved.Apr 17, 18:02 BSTMonitoring - Seems that an IIS hotfix caused our load to spike; access now restored, but we'll continue to monitor.Apr 17, 17:34 BSTInvestigating - We're having some reports that the surveys and forms tool has become inaccessible. Investigating now.
  • Regular application update

    dotmailer
    14 Apr 2015 | 11:46 pm
    Apr 15, 07:46 BSTCompleted - The scheduled maintenance has been completed.Apr 15, 07:30 BSTIn progress - Scheduled maintenance is currently in progress. We will provide updates as necessary.Apr 8, 12:48 BSTScheduled - Our next regular application update is scheduled for April 15th at 7:30am GMT. Regular updates typically bring new features, bug fixes and performance gains. During the update, sends and related services may run slower than usual. We'll share the release notes just after the update so you can read what's new.
  • Upgrade of network infrastructure part 3

    dotmailer
    11 Apr 2015 | 12:07 am
    Apr 11, 08:07 BSTCompleted - The scheduled maintenance has been completed.Apr 11, 06:00 BSTIn progress - Scheduled maintenance is currently in progress. We will provide updates as necessary.Mar 27, 09:22 BSTScheduled - On Saturday 11th April 2015 between 6:00am and 9:00am BST we'll be embarking on the final steps involved in upgrading our edge network infrastructure. Primarily this involves fully removing our old edge routing hardware. During the last maintenance we had moved traffic away from this hardware, but now the time has come to fully decommission it. For our US east coast users, that…
  • Regular application update

    dotmailer
    1 Apr 2015 | 12:29 am
    Apr 1, 08:29 BSTCompleted - The scheduled maintenance has been completed.Apr 1, 07:30 BSTIn progress - Scheduled maintenance is currently in progress. We will provide updates as necessary.Mar 26, 09:49 BSTScheduled - Our next regular application update is scheduled for 1st April at 7:30am BST (that's GMT +1). Regular updates typically bring new features, bug fixes and performance gains. During the update, sends and related services may run slower than usual. We'll share the release notes just after the update so you can read what's new.
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    Web, Ecommerce & Mobile Apps development company

  • How to apply Magento patch SUPEE-1533 and SUPEE-5344 without SSH

    admin
    22 Apr 2015 | 8:41 am
    Imagine 2015 has bought many good news for Ecommerce industry, worldwide. People all over the world had gathered for this conference. About 30% of the Ecommerce store trusts Magento. Magento framework is becoming the other name for Ecommerce store. But… Read more › The post How to apply Magento patch SUPEE-1533 and SUPEE-5344 without SSH appeared first on Web, Ecommerce & Mobile Apps development company.
  • 20 Mar 2015 | 4:54 am

    admin
    20 Mar 2015 | 4:54 am
    Work Desk The post appeared first on Web, Ecommerce & Mobile Apps development company.
  • 20 Mar 2015 | 4:52 am

    admin
    20 Mar 2015 | 4:52 am
    Website Launch The post appeared first on Web, Ecommerce & Mobile Apps development company.
  • 20 Mar 2015 | 4:50 am

    admin
    20 Mar 2015 | 4:50 am
    Training Session The post appeared first on Web, Ecommerce & Mobile Apps development company.
  • 20 Mar 2015 | 4:48 am

    admin
    20 Mar 2015 | 4:48 am
    Team Milople The post appeared first on Web, Ecommerce & Mobile Apps development company.
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    Ecommerce blog by PrestaShop

  • Ecommerce Success Story: SelfPackaging makes packaging ad...

    24 Apr 2015 | 10:09 am
    Ecommerce Success Story: SelfPackaging makes packaging ad...Selling Digital Products Online: a Success StoryLe Slip Français: From Friendly Bet to International Success This post has been generated by Page2RSS
  • Get your free ecommerce store evaluation

    22 Apr 2015 | 8:30 am
    Get your free ecommerce store evaluation Running an ecommerce business is a lot of work, we get it. It’s easy to lose perspective when you’re juggling so many priorities: is your site design drawing customers or chasing them away? Are you giving customers a memorable shopping experience that will keep them coming back or losing them before they hit checkout? The beginning of the year is a great time to step back and take a look at your site, before summer sales and the back-to-school season descend upon us (they’ll be here before you know it!). To help give you perspective, we’ve…
  • 10 Comments

    21 Apr 2015 | 7:41 am
    10 CommentsStatus This post has been generated by Page2RSS
  • A guided visit of PrestaShop’s new Paris headquarters

    20 Apr 2015 | 7:00 am
    A guided visit of PrestaShop’s new Paris headquarters In the eight years since PrestaShop was founded in 2007, 230,000 stores have been created and 800,000 members welcomed into our worldwide ecommerce community. The PrestaShop story has been marked by several important milestones, and March 31, 2015 is no doubt one of the most exciting: on that brisk morning, 115 PrestaShop Paris employees discovered their brand new office, a fresh, convivial space that embodies the PrestaShop team spirit. Come on and explore #PrestaShopHQ with us! The building was impossible to miss: an enormous banner…
  • 3 Comments

    14 Apr 2015 | 10:25 am
    3 Comments This post has been generated by Page2RSS
 
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    SalesWarp Blog

  • ERP System, ERP for eCommerce, Retail Management System…what do I search for?

    David Anderson
    24 Apr 2015 | 5:00 am
    It seems to me that when many retailers (usually small to medium) start looking for a back-end management system (what I’ll call it for now) to improve their operations, they seem to want to search for an ERP system. Why is that? An ERP system is typically NOT designed to meet the needs of today’s modern retail and online businesses. Yet, that is what so many retailers search for when they’ve reached the stage of their business where small business solutions and manual processes just aren’t going to cut it anymore. Here at SalesWarp, we’ve run into this scenario…
  • Using Customer Insights and Targeting to Personalize the Buying Experience

    admin
    22 Apr 2015 | 5:00 am
    Whenever someone buys anything nowadays they always check out multiple websites and local retail stores. Shoppers use every connected device they have to do their research; desktop computers, connected games consoles, smartphones, laptops and tablets. Personalized websites are particularly popular, with 55% of shoppers saying that it is easier to find interesting products on websites that are personalized. 84% of buyers admit to checking for both positive and negative reviews on social media and review sites. Some people will still visit real-world stores to eyeball the items they are…
  • How to speed up order fulfillment [Infographic]

    Janna
    20 Mar 2015 | 7:12 am
    The retail environment has changed so drastically in the last couple of years – many customers have come to expect delivery within two to three days, and in some cases the very same day. In the eyes of customers, speed matters. In order for sellers to meet these lofty expectations, they need to leverage order fulfillment tools that will help them quickly and accurately pick, pack and ship goods. For retailers, these tools allow them to operate more efficiently, processing orders quickly and getting more done per day. For customers, it often translates into improved order turnaround time…
  • “I’m juggling inventory to avoid overselling a product.”

    Ali Walton
    20 Feb 2015 | 6:29 am
    Omni Channel Pain Point No. 4 February 2015 Our pain point for February is one that we hear often from retailers, especially those selling on multiple channels: “I’m juggling inventory to avoid overselling a product.” The term ‘juggling’ is something you want to hear a clown say in reference to the bowling pins he’ll be tossing around at your son’s birthday party. ‘Juggling’ is definitely not something you want to hear from a retailer, specifically not from the person in charge of allocating inventory for a retail organization. Unfortunately, many retailers struggle to…
  • SalesWarp at NRF 2015

    Ali Walton
    23 Jan 2015 | 9:45 am
    SalesWarp attended the National Retail Federation’s BIG Show last week in New York. There are big trade shows and then there are BIG TRADE SHOWS. NRF was definitely the latter. With thousands of retail professionals flooding the area around the Javits Center and two full floors devoted to the EXPO hall, NRF was the biggest trade show SalesWarp has attended so far, and a major event for the retail industry as a whole. We came prepared to hand out our signature “OmniChannel Pain Relief” bottles of M&M’s and talk to retailers about speeding up order fulfillment. We…
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • 3 Tips To Create Branded Packaging For Your Products

    AdminDivya
    17 Apr 2015 | 12:11 pm
    The moment your shipment reaches your customer’s hands, you have established a connection — and an opportunity to make a lasting impression. When you’re thoughtful about shipping, packaging and presentation of your products, your customers may remember the “unboxing” experience as much as the product itself. Take advantage of this unique touch point by understanding how branded packaging can set you and your store apart from the competition. Tip 1: Understand what branded packaging is. Branded packaging is your opportunity to make your shop memorable as your customer opens your…
  • 4 Steps to Start Your Online Business

    AdminDivya
    8 Apr 2015 | 5:52 pm
    Your business model defines your e-commerce business and, as such, can directly affect its future. Choose the right model, and use it as a blueprint to help guide your direction, choices and decisions from the very start. Here are 4 steps to help you along the way. Step 1: Decide what to sell. Choose the products you want to deal in, also keeping in mind how you’ll handle shipping, breakage, inventory storage and insurance for these items. Consider the pros and cons of selling via your own website, or signing on with an established marketplace like Amazon, eBay and Etsy, and understanding…
  • Upcoming 2015 USPS Postage Rate Increase

    AdminDivya
    27 Mar 2015 | 4:46 pm
    The U.S. Postal Service will implement new postage rates in 2015 (Date: TBD) for several mail classes. Here is a quick look at what to expect once the changes take effect. Summary of Domestic 2015 USPS Postage Rate Updates First Class letters and postcards. The rate for a 1-ounce First Class letter will remain $0.49, but additional ounces will increase one cent to $0.22. Postcard rates go up one cent was well, to $0.35. Users who print online postage or use a postage meter will see an increase of $0.005 from $0.48 to $0.485 in 2015. See the table below for details. Priority Mail Express.
  • 5 Best Practices When Testing a Call to Action on Your E-Commerce Site

    AdminDivya
    20 Mar 2015 | 7:09 pm
    Your stats show you’re doing a good job getting traffic to your website. Great! But why aren’t your sales increasing? It may be because your site doesn’t contain a clear call to action. A call to action is a directive to site visitors. Usually via an eye-catching button, it instructs and informs visitors of what to click to navigate to your products, and/or how to complete a purchase. Read on for 5 fast facts about creating an effective call to action, and how it can improve sales. Create a sense of urgency to spur action. “Limited Time!” “Ends Sunday!” or “Complete your…
  • 5 Steps To Get Your E-Commerce Business Mobile Ready

    AdminDivya
    13 Mar 2015 | 11:45 am
    Great products? Check. Clearcut policies? Check. Effective website? Check. Compelling copy? Check. You’ve hit all the marks for your e-commerce store – or have you? If you haven’t considered mobile shopping, now is the time to get your e-commerce business mobile ready. Did you know that recent research indicates that almost four-fifths of mobile searches for local business information result in purchases? With incredible purchasing power literally in the palms of most shoppers, if you aren’t mobile-ready already, it’s time to catch up. Find out how to get your e-commerce business…
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    EN - Ecommerce blog by PrestaShop

  • Get your free ecommerce store evaluation

    Kate Robinson
    22 Apr 2015 | 5:00 am
    Running an ecommerce business is a lot of work, we get it. It’s easy to lose perspective when you’re juggling so many priorities: is your site design drawing customers or chasing them away? Are you giving customers a memorable shopping experience that will keep them coming back or losing them before they hit checkout? The beginning of the year is a great time to step back and take a look at your site, before summer sales and the back-to-school season descend upon us (they’ll be here before you know it!). To help give you perspective, we’ve launched an Ecommerce Evaluation of the Month…
  • A guided visit of PrestaShop’s new Paris headquarters

    Kate Robinson
    20 Apr 2015 | 5:30 am
    In the eight years since PrestaShop was founded in 2007, 230,000 stores have been created and 800,000 members welcomed into our worldwide ecommerce community. The PrestaShop story has been marked by several important milestones, and March 31, 2015 is no doubt one of the most exciting: on that brisk morning, 115 PrestaShop Paris employees discovered their brand new office, a fresh, convivial space that embodies the PrestaShop team spirit. Come on and explore #PrestaShopHQ with us! The building was impossible to miss: an enormous banner waved a welcome to teams on opening day. (We’re still…
  • A mom and an entrepreneur? Gretel Home’s mommypreneur is living proof it’s possible

    Julie Liu
    13 Apr 2015 | 6:30 am
    An inconvenient truth for most women like myself is that we often have to sacrifice time in order to start our family –time that usually falls smack-dab in the middle of our careers. Do we choose to spend our time doing what we love or be there to experience our children’s “firsts”? The hardest part about this choice is that there is no easy answer–and more importantly, no right answer. Mommypreneur and PrestaShop Merchant Abby Kellett decided she wanted to take part in her daughters Beatrice and Josephine’s lives, even if it meant leaving her career. This choice allowed…
  • Le Slip Français: From Friendly Bet to International Success

    Sabrina Maréchal
    8 Apr 2015 | 6:30 am
    One of the most unique French e-commerce sites on the marketplace was launched in September 2011 after a friendly bet. Is it possible, the friends wondered, to launch a successful venture in any field whatsoever, with nothing but a nice story and beautiful French-made products? “Not with just anything,” came the challenge. “For example, it’s impossible with men’s briefs!” Guillaume Gibault, a 26-year-old HEC graduate, replied: “Impossible with men’s briefs? Not if they’re French!” Fast forward to the present. Guillaume currently…
  • Is your ecommerce store ready for Google’s mobile-friendly update?

    Gary Le Masson
    3 Apr 2015 | 8:48 am
    Breaking news: starting April 21st, only mobile and responsive sites will appear in Google search results on mobile devices. If you read my predictions for ecommerce in 2015, then Google’s announcement probably isn’t a big surprise–I was pretty sure this would be the year of mobile. So what does this mean for you as an ecommerce store owner? Simply put, if your website theme is not mobile or responsive, you won’t show up in search results on phones of any size or make. The customer browsing for a Mother’s Day gift on his phone? He won’t see your selection of hand-knitted…
 
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    Build My Online Store

  • Episode #146: 7 Tips To Grow Your Sales

    Terry
    19 Apr 2015 | 3:00 am
    Travis is at New Media Expo this week in Las Vegas, and Terry is stopping by Singapore for a visa run. For this episode, we talk about seven alternative tips to help grow your business in 2015.  Our flagship course Spotlight Marketing is also available now. Topics Discussed: #1:  Little known communication method on Instagram #2: Leveraging declining CPM rates on Youtube #3: Leveraging competitor videos on Youtube #4: Having someone manage your third party sales channels #5: Turning on the referral engine #6: A tried and tested method from the internet marketing world #7: Our strategy…
  • Episode #145: Spotlight Marketing & How To Interview Your Customers

    Terry
    12 Apr 2015 | 3:30 am
    After months of production we’re almost ready to release our course Spotlight Marketing – the strategy to get more traffic, sales, and better relationships by interviewing your customers.  It’s a 100% legit and scalable way to outsource your content creation and distribution while targeting the ideal customer. For more information, click here. We will also include templates that you can hand off to a VA or team member with checklists, video tutorials, and progress tracking sheets to ensure it’s executed in the most efficient manner. Topics Discussed: Overview of…
  • Episode #144: Three Critical Tools To Grow Your Business With Noah Kagan

    Terry
    5 Apr 2015 | 3:30 am
    Noah Kagan joins us this week to talk about SumoMe, their latest tool that offers email marketing, content analytics, and heatmaps. SumoMe started out as a tool used internally at AppSumo to track their analytics, and last year they opened it up as a free platform for everyone to use. Unfortunately my computer crashed during the interview (amateur mistake), so I was only able to recover the last few segments of our conversation. Enjoy! Topics Discussed: Origins of SumoMe and how the AppSumo team uses it Key features that are useful for e-commerce stores Why you should install List Builder…
  • Episode #143: News, Updates, And Catching Up With Travis & Terry

    Terry
    29 Mar 2015 | 3:30 am
    Travis just returned to the USA this week so we’re doing an catch-up episode on what’s going on with both of us, including business plans for the next few months. Our first course Spotlight Marketing will also come out very soon, and we go into some detail on the SOPs, templates, and content that will be included. Topics Discussed: Travis: Back in the USA Productivity in facility and inventory updates Summer seasonality scare last weekend Upcoming marketing plans to feature more dance studios Terry: Guest posting, podcast pitching, and launch week Facebook ads email opt-in…
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    DataFeedWatch » Blog

  • Facebook Dynamic Product Ads in DataFeedWatch

    Mateusz Miodek
    17 Apr 2015 | 9:23 am
    We are happy to announce that we’ve just added Facebook Dynamic Product Ads to our list of available channels. Facebook Dynamic Product Ads allow user to: Automatically generate Facebook Ads based on product feed and an ad template Show specific product ads based on what users have viewed on your website Ad types compatible Dynamic Product Ads include: Desktop News Feed Ads Mobile News Feed Ads Feature Phone Ads Righ Column Ads In the process of creating the ad you can add dynamic fields that will use the values from the feed. It could look something like this: And the result would look…
  • Multi-account functionality

    Mateusz Miodek
    17 Mar 2015 | 1:40 am
    Fulfilling the requests of our customers we’ve just added a multi-account functionality to DataFeedWatch. This will be especially useful for agencies, which often have different account managers working with different clients. The multi-account functionality is available only in the Agency plan. Included in the plan are 5 sub-accounts. Every additional sub-account costs $9 extra a month. When adding sub-accounts, users can specify shops the sub-account holder will have access to. The sub-account holder won’t be able to add, delete or edit shops. Also sub-account options are limited to…
  • How to see the number of products in your data feeds?

    Jacques van der Wilt
    10 Feb 2015 | 9:20 am
    You often wonder how many products are in your source feed (the one we download from your store), how many you excluded and how many are in your output feeds. There are several ways to see that: Number of products in your Source feeds On the My Shops page, you can see the number of products in your source feed(s) in the column ‘products count’. Another way of seeing the same number is to click Options > Show products And you ‘ll see the total number of products right there: Number of (excluded) products in your output feeds On the Channels page, you can see the number of products in…
  • White list our IP-numbers

    Jacques van der Wilt
    30 Jan 2015 | 8:21 am
    DataFeedWatch is growing at an incredible rate. Again we added more servers to accommodate for all new shops and agencies that are joining DataFeedWatch. As a consequence, we will also change our IP-numbers shortly. This will have no consequence for most of our customers, but it has for a few: WhiteList our IP-numbers on your server The new hardware comes with new IP-numbers. An IP-number is like the phone-number of our servers on the internet address. Some merchants (only a few that are on Magento or that upload a cvs/txt/xml-file) have limited the access to their servers to ‘known…
  • How to Double your Google Shopping Sales in 1 Hour!

    Jacques van der Wilt
    14 Jan 2015 | 7:22 am
    Google Shopping Campaigns are crucial. Optimizing campaigns is a gradual process that requires a lot of analysis and continuous effort. Isn’t there a way to increase your RoI faster? Yes there is! Why wait for gradual growth. Boost your Sales Now! There are 10 things that you can do in 1 hour, that will boost your sales at once: DataFeedWatch just published an eBook How to Double your Google Shopping Sales in 1 Hour!. This eBook explains these 10 actions in great detail. It is a one-time effort to set up your campaign in such a way that you will no longer waste a part of your budget set…
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    Granify

  • Shopping Cart Abandonment: 11 Reasons Why It Happens and How to Fix Them

    Sheldon Ketterer
    20 Apr 2015 | 12:39 pm
    According to a summary of 29 case studies, the average rate of shopping cart abandonment amongst major retailers is 68.07%. This means that over half of your visitors are not completing their purchases. The reasons that people abandon their shopping carts vary. In this post, we will share 11 common reasons and how you can combat them on your website. 1. Lack of Product Details People have learned to research their products online before they buy. As a matter of fact, 81% of shoppers do thorough research before making a purchase. If your website doesn’t provide enough details about a…
  • How Clean Program Tripled Their Annual Sale Revenue This Year [Case Study]

    Dani Beach
    11 Aug 2014 | 12:28 am
    Here at Granify, we love hearing about our customers’ success, so we were thrilled to hear that Clean Program increased their revenue from this year’s annual sale by more than 3.6 times last year’s sale revenue. The company implemented changes from lessons they learned last year during their annual sale, and it paid off. Clean, a health and wellness company, is known for The Clean Program, a 21-day detox regimen developed by Dr. Alejandro Junger. The celebrity-endorsed program has an online community where participants can share their results and encourage each other. According to Dhru…
  • Why A/B Testing is Not Enough

    Brady Cassidy
    9 Aug 2014 | 7:22 pm
    A/B Testing has historically been one of the most powerful levers to increase conversion rates in online retail. Converting a larger proportion of your traffic: Increases your revenue Increases the expected value of each new visitor to your site, which allows you to bid more competitively to acquire paid traffic Increases the expected value of each returning customer to your site, which allows you to invest additional resources in increasing the frequency your customers visit your site Every online retailer should A/B and Multivariate test. Excluding human resources, the costs of testing are…
  • Granify Awarded Best in Ecommerce Solutions and Best Digital Startup at The Digital Alberta Awards 2014!

    Dani Beach
    22 Jul 2014 | 9:25 am
    We were honored to attend the Digital Alberta Awards 2014 on July 19 at The Royal Alberta Museum. Granify brought home awards in both categories we were nominated for — Best in Ecommerce Solutions and Best Digital Startup! Our team takes great pride in the product we’ve created, and it is humbling to be recognized for that hard work. We are also thankful to the judges for seeing the value that our company has to offer. We are impressed with the work that Digital Alberta is doing for the province. Encouragement and recognition are powerful tools in helping emerging digital startups and…
  • 5 Ways Brick and Mortar Stores Have You Beat – And What You Can Learn from Them

    Marysia Wojcik
    12 Jun 2014 | 7:31 pm
    Over the last 20 years, the emergence of eCommerce has radically changed how people shop, and the industry is getting more innovative by the day. Online shopping is convenient, often has better prices, and makes it easy to shop around and compare several stores and products at the same time. But that doesn’t mean online retailers don’t face challenges of their own, especially in terms of customer experience. Here are a few ways brick and mortar stores still have an advantage, and what you can learn from them. 1. A personal touch While many online stores have a…
 
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    eCommerceFuel

  • A Beginner’s Guide to Setting Up a Warehouse

    Andrew
    24 Apr 2015 | 3:00 am
    New post from eCommerceFuel: Drop shipping is quickly becoming a thing of the past, whether those of us that use the model like it or not. It’s easier than ever to find economical and efficient ways to own the entire ordering process, from packing to shipping, by incorporating the newest developments in fulfillment technology. Warehouse guru Aaron Rubin joins me in a two-part series about warehouses. We’ll help you determine the right time for acquiring your own warehouse and cover every aspect of running one so yours will be a well-oiled warehouse machine. Here’s What…
  • The 7 Secret Steps to Find, Hire & Keep a Killer Copywriter

    Laura Serino
    17 Apr 2015 | 4:00 am
    New post from eCommerceFuel:Ignore flashy resumes and forget the MLA manual. If your brand is in need of attention grabbing headlines, compelling product descriptions, epic email campaigns and more, you need to focus your energies on much more than a fancy CV. There are thousands of great copywriters in the world. There’s probably hundreds that could do a decent job writing for your brand. But why settle for mediocrity when you can put the right steps in place to hire a copywriter that’s the absolute best option for your business. Here’s my proven seven step process for finding a mind…
  • How to Pay Less in Taxes Without Going to Prison

    Andrew
    17 Apr 2015 | 3:00 am
    New post from eCommerceFuel: Taxes. The one word that most entrepreneurs dread even thinking about, let alone going through the process of filing. If unprepared, a business owner can feel like taxes are a dark cloud looming over them. However, there are many legal ways that entrepreneurs have found how to reduce the amount of taxes they need to pay, but also the time spent organizing and preparing them. In honor of the tax deadline that just passed, Bill and I share our best tax saving tips. From figuring out the right time to outsource your books, to what you really shouldn’t be…
  • How to Start Selling on Amazon with Matt Clark

    Andrew
    10 Apr 2015 | 3:00 am
    New post from eCommerceFuel:eCommerce business owners often get caught in the trap of considering Amazon to be one of their biggest competitors. They spend too much time and money fighting against the tide of loyal and secure Amazon customers. Yet many business owners don’t realize that Amazon is an incredible resource for getting your brand and products known. Instead of fighting the powerhouse that Amazon is, entrepreneurs everywhere are learning to harness the name and reputation of the billion dollar company with the help of Amazon selling expert Matt Clark. We discuss everything you…
  • 10 Things to Consider When Deciding Whether to Sell Your Business

    Andrew
    3 Apr 2015 | 3:00 am
    New post from eCommerceFuel: Selling a business can be tricky, well, business. If you find yourself in limbo – unsure of whether it’s time to find another owner or simply close up shop, we’ve got Drew Sanocki on the case. After selling a business he built from the ground up, Drew now helps others buy and sell businesses. But before you think about selling your business, we’ll take you from determining if putting your business up for sale is even viable. You’ll get practical advice from Drew and Andrew’s past business sales along with tips to facilitate your…
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    Ecommerce News

  • “Swedish online retailers need to do more with mcommerce”

    Henoch
    24 Apr 2015 | 3:45 am
    With Google now punishing websites that aren’t mobile friendly, online retailers are in a hurry to have a mobile optimized website. But it’s not solely the mobile website online retailers should worry about, it’s the mobile app that normally leads to more conversion. But in Sweden, many retailers don’t have an app. And that could be a problem. That’s what Stefan Lundell from Swedish news site Breakit says in his news analysis. “The last couple of days, social media got enriched with yet another buzzword: Mobilegeddon. That’s off course all because of…
  • Ecommerce Europe wants to improve parcel delivery market

    Henoch
    23 Apr 2015 | 2:17 am
    Ecommerce Europe wants the delivery and ecommerce sector in Europe to come together even more so e-logistics barriers can be tackled. The organization that represents 16 national ecommerce associations across the continent has published its vision on how to come to a better integrated European market for parcel delivery. Ecommerce Europe has written a position paper, which is called “e-Logistics: A Need for integrated European solutions”. You can download it here. In this paper, the umbrella organization makes an appraisal of the resources and potentialities of the current market…
  • Swedish supermarket starts ecommerce pilot

    Henoch
    22 Apr 2015 | 7:12 am
    Axfood AB, one of the largest food retailers in Scandinavia, is starting an ecommerce pilot project with their subsidiary Hemköp. Starting today, hundred selected customers will be able to order their groceries online and then pick them up at the store or have them delivered directly to them at home. It’s just hundred customers – in the first step only employees from Axfood – because the Swedish company wants to take things slow. Something we’ve seen many times in the online grocery industry, as retailers don’t want to make the mistake to be online too soon.
  • Zalando to create 200 jobs in Dublin

    Henoch
    22 Apr 2015 | 4:53 am
    Zalando has opened the new Zalando Fashion Insights Centre in Dublin. With this first technology hub outside of Germany, the online fashion retailer is about to create 200 jobs during the next three years. The new base will focus on understanding the habits and patterns of online shoppers to create a personalized platform. Zalando wants to to transform the world of ecommerce by building the best platform for every player in the fashion industry, in Europe as well as in the world. The new office in Dublin, which is Zalando’s first technology hub outside of its home country Germany, will…
  • Otto’s multi-store strategy pays off; Schlafwelt.de goes cross-border

    Henoch
    22 Apr 2015 | 3:16 am
    Otto, a subsidiary of Otto Group, has set out a multi-store strategy and this seems to pay off. Recently, with the launch of Privileg.de it now has six “sub stores” and together this niche portal generated net sales worth of 70 million euros. No wonder, one of these niches, Schlafwelt.de will now also launch in Austria and Switzerland. As Neuhandeln.de writes, the multi-store strategy of Otto will be expanded. But this time, it’s no expansion of the offer, but the internationalization of its existing stores. First, it’s up to the online mattresses shop Schlafwelt.de,…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • Is Your eCommerce Website Mobile Friendly? Ready To Face Google Mobile Update

    Perception System
    21 Apr 2015 | 3:52 am
    From the last month, we have known that there is a new Google algorithm update that is coming down the pipeline on the 111th day (April 21st), and it could huge impact on your online store’s mobile search rankings. According to Google’s recent announcement on its Webmaster Central blog, it shows some of the details of its major algorithm update that is to be released on April 21st (Today). As stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a…
  • The Value of Focus For Your eCommerce Business & 3 Major Elements of It

    Perception System
    17 Mar 2015 | 2:36 am
    Usually, it happens a lot of times that various entrepreneurs become distributed and distracted in both strategy as well as execution when developing a new online business. At the same time, entrepreneurs are also trying to move in different directions. With the lack of focus, a lack of actual movement cause for the business in any one particular direction and can finally lead to failure. You know that focus plays a very crucial role in your eCommerce business. If you are not aware of the importance of focus, you can go through this blog and find why focus is important for your online…
  • Integrating Shopify and WordPress eCommerce Hassle-freely

    Perception System
    12 Mar 2015 | 3:10 am
    Across the world, there are a lot of people, who are looking forward to setting up an eCommerce website with WordPress platform. These people are well aware with the eCommere plugins that are built for WordPress; therefore, installing WordPress and their plugin of the desire on a self-hosted site. Although, there are various popular platforms, including Cart 66 Cloud and Ecwide that provide various services, which are more integrated in spite of plugins. Various users inclined to enjoy by using a native plugin in order to done all store maintenance to admin dashboard. Nevertheless,…
  • 15+ Advanced Shopify Apps To Boost Your Online Store

    Perception System
    5 Mar 2015 | 3:06 am
    India’s most preferred eCommerce platform ‘Shopify’ is well-known for its uniqueness and rich features that make it easy for eCommerce businesses to run an high-end eCommerce store without any hassle. The best thing about this high-end platform is its range of applications that you can find at Shopify App Store. When it comes to extending the functionality of your online store, you will have a lot of options, and it will be quite difficult for you to decide that which app is the best? It doesn’t matter whether you are looking forward to adding customer reviews, publish…
  • Tutorial-Cum-Tips for Excellent Shopify Theming

    Perception System
    24 Feb 2015 | 2:16 am
    Shopify is one of the fastest and simplest ways to developing robust online store. With Shopify’s no-nonsense open-source templating language, Liquid, one can easily develop flexibility in terms of front-end dev. Interestingly, Liquid engine enables to create templates that control store’s looks. There are many reasons to choose Shopify like: Theme-based platform, allowing to reuse existing site’s HTML, CSS and JavaScript CSS and JavaScript Fully hosted, don’t need servers Enables to sell both digital and physical products Supports different payment gateways A template engine, Liquid…
 
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Native Mobile ATG Applications

    Elena
    22 Apr 2015 | 9:11 am
    In a recent blog post, I gave an overview of some of the possible ways to deliver ATG/Oracle Commerce sites to mobile users. I’d like to expand on the subject of ATG implementations in a mobile app. I, for one, enjoy shopping on a native mobile app much more than a mobile site, and I know I’m not alone. Things like Apple Pay are only going to drive eCommerce into fully native applications. I would like to dig deeper. With the advent of smartphones, the design patterns for applications have greatly changed.  Compared to traditional desktop/laptop environments, mobile environments have…
  • Top 4 Mobile ATG Architectures

    Elena
    14 Apr 2015 | 6:16 am
    Oracle’s ATG was born in a different time, a time when sites were only accessed from a desktop computer and a time before the concept of “mobile”. To put things into context, the first iPhone didn’t debut until 8 years after the IPO of ATG! As a result, it was inherently unprepared for the web we live in now. You can’t write software that will work far into the future if you don’t know what the future is going to hold. Well, fast forward to today, and realize that the web has changed more than anyone would have predicted. Having a Commerce site that works in some fashion across…
  • Bringing Social to the Contact Center: 5 Questions to Ask

    Elena
    23 Mar 2015 | 6:57 am
    As the buzz around social customer service continues to crystalize into a real priority for many contact centers, enterprises are now scrambling to find potential options to meet that demand quickly. The idea of developing a custom solution from the ground up requires huge resources and lots of time – something that’s just not in the cards for most brands. To make matters worse, until recently, there hasn’t been an application built for social customer service that could also work with existing systems across the business. Fortunately, that’s where HelpSocial comes in. Before you…
  • Oracle Commerce Search Engine Optimization

    Elena
    19 Mar 2015 | 7:28 am
    Search engine optimization is critical for all sites, and eCommerce sites are no exception. The difference between #1 and #2 on google search results can be thousands of dollars. ATG/Oracle Commerce provides a number of ways at the application level to aid in SEO. While ATG/Oracle Commerce does provide help for some aspects of SEO, it’s important to understand that a SEO strategy stretches beyond just the application coding; it’s includes everything from the site makeup (like proper HTML, keyword-rich URLs, a coherent navigation and a sitemap) to business-generated content (like…
  • Connecting Social Media and Customer Service

    Elena
    11 Mar 2015 | 7:17 am
    Over the past decade, we’ve all witnessed as mobile technologies have ushered in the digital “brick-and-mortar” for many companies. From within those same mobile platforms, social media has evolved into another communication path for many people looking to connect with your brand. As the eCommerce landscape shifts toward events like bigger Cyber Mondays and smaller Black Fridays, customers are expecting more from their service experiences online. From the initial transaction through the post sale interaction, social media as a communication bridge, remains a constant. With the right…
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    BrainSINS - Smart ECommerce

  • Critical RCE Vulnerability in Magento, Apply the Security Patch ASAP

    José Carlos Cortizo
    24 Apr 2015 | 2:39 am
    Is based your online store in Magento? If that’s so, there is a big chance that your online store can be compromised due to this vulnerability published by Check Point. This is a critical RCE (remote control execution) vulnerability, that allows attackers to access all the data in your online store. It has been estimated than nearly 200.000 online stores can be compromised due to this vulnerability. According to Check Point, the vulnerability was communicated directly to eBay before the public announcement. That allowed Magento to prepare and release a security patch resolving this…
  • How to Design a Successful eCommerce Strategy #infographic

    admin
    22 Apr 2015 | 4:21 am
    eCommerce Platforms has published an interesting infographic containing several tips on how to create a successful eCommerce strategy. The most relevant highlights from this infographic are: Design is an important thing, at least to create confidence. It takes less than 50 milliseconds for users to decide if they like your site or not, so their first impression has to be amazing. Customers remember 80% of what they see and only 20% of what they read, so focus on photos and multimedia material Content marketing and SEO are two strategies you have to start working on as early as possible You…
  • The psychology behind optimizing your online store

    Proonto
    20 Apr 2015 | 7:58 am
    [Guest post by Proonto ] Wouldn’t it be great to know what our customers think and feel while browsing our online store? Wouldn’t you pay good money to know and understand the decision making process of buyers? Having that kind of information allows retailers, online and not, to optimize their service according to their customer’s needs. The amazing things is that today we don’t have to spend a fortune to get a hold of that kind of valuable insight because a lot of it is already accessible to anyone who seeks it. Understanding consumer psychology is crucial to anyone who is in the…
  • BrainSINS chosen as a 2015 Red Herring Europe Winner

    admin
    20 Apr 2015 | 1:24 am
    Red Herring announced its Red Herring Europe award winners today, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries, and BrainSINS has been chosen as one of the winners. Francisco Carrero, BrainSINS’ CEO, receiving the Red Herring 2015 Top 100 award Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo,…
  • How to monetize your free ecommerce app?

    Juned Ahmed
    17 Apr 2015 | 3:14 am
    [Guest post by Juned Ahmed  from IndianAppDevelopers] For some years ecommerce is increasingly turning to mobile apps to tap the potential burgeoning mobile users. For a buyer there is nothing better than a mobile app that facilitates buying anything instantly with just the tapping of a finger. But given the kind of competition among ecommerce apps, every niche area is crowded with an array of ecommerce apps. Majority of these apps are little different in their approach, feature set and typical sales maneuvers. A majority of ecommerce apps are free to download and that makes the…
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    ekmpowershop.com

  • Why Sell on Online Marketplaces

    Guest
    23 Apr 2015 | 8:13 am
    Some businesses sell through their own online shop. Some businesses sell through marketplaces like Amazon, eBay and Etsy. Not so many do both, and even fewer do both successfully. Why is that? And why bother with online marketplaces anyway? It’s a fair question, so here are my top reasons to give marketplace selling a shot. Higher Sales Online marketplaces are huge. According to Royal Mail, there are 17.7 million unique visitors to ebay.co.uk each month, and an item is sold every second in the UK via eBay’s mobile apps. And Amazon? It’s the UK’s most-visited website. There…
  • Five industries that made Britain great- in pictures

    Paula Counsell
    23 Apr 2015 | 7:24 am
    The UK has the fifth largest economy in the world and despite a general belief that Britain imports most of its goods; it is actually the world’s fourth largest exporter. Britain was the first nation to industrialise back in the 18th century and is home to the largest financial district in the world (London). Not so bad for the little guy! Here’s why British industry is great: Tourism London is the single most popular tourist destination in the world. It attracts more than 15 million visitors per year, with the Tower of London being the most popular attraction in the UK. Britain’s…
  • Your entire Google search history: download if you dare

    Paula Counsell
    21 Apr 2015 | 9:03 am
    Every person, every how to, every state of medical distress, every single time you’ve hit return and cringed simultaneously is now available to download from Google. That’s right, by heading to the history section of our Google accounts we can now export an archive of everything searched for when logged into our Google accounts. Should you decide to reminisce with your former, less informed by Google self; your search history will be emailed to the you in the form of a searchable database that is split into quarters. It will detail everything that has been searched for whilst logged into…
  • Drones, Freights and Auto-delivery

    Paula Counsell
    21 Apr 2015 | 3:16 am
    The newest systems set to take the delivery industry by storm. Mole Solutions made it into the national newspapers last week after the company was granted government funding to trial an underground delivery service in Northampton. The system is just one from a new wave of companies that set to cause disruption to an industry that has remained mostly unchanged since its beginnings. From drones to smart delivery boxes and even ten minute couriers; the delivery industry is slowly swelling with independent companies that are forcing larger corporations to keep up with the trend. Underground…
  • Using Social Proof To Increase Sales

    Nick Kane
    20 Apr 2015 | 7:05 am
    I was once in a psychology lecture at university when midway through her introduction to the lesson that followed, my lecturer stopped speaking, straightened her posture and looked up at the ceiling. Naturally my gaze followed hers, as I was intrigued at what could possibly be happening above me. I then looked around the room to notice that the entire lecture theatre (filled with 200 students) had copied her behaviour too. It was at that point that our lecturer explained what had just happened – we’d been introduced to the concept of Social Proof. “Social Proof is a sociological…
 
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    Bootstrapping Ecommerce

  • Setting Up My Online Store

    Shabbir
    8 Apr 2015 | 1:15 am
    Now that I’ve chosen my niche, it’s time to set up my store. After a few trials and errors, I’ve decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went […]
  • How I Chose The Niche For My New Online Store

    Shabbir
    14 Feb 2015 | 12:09 pm
    When it comes to selling online, the first question that does(and should) come to mind is what to sell online! It’s quite probably the hardest part of starting a store, and if this step is executed correctly, you’ve already won half of the battle. However, picking something to sell online is kind of like playing […]
  • Selling with Google Adwords on a tiny budget

    Shabbir
    18 Jan 2015 | 6:18 am
    This is a guest post by Dennis Moons. Dennis is an experienced adwords marketer, and he has also written a really nice post on r/entrepreneur which you can see here. I really liked what Dennis had to say in the reddit post, so when he approached me for a guest post, I didn’t hesitate at […]
  • How I Developed My First Ecommerce App

    Shabbir
    26 Dec 2014 | 8:31 pm
    Ecommerce has evolved from the simple cart-checkout of the 1990s to a booming ecosystem full of apps and addons that enhance your selling and your buyer’s buying experience. When Fish Finder Source used to be an online store, it was running on Bigcommerce. I chose Bigcommerce for that particular store because I was going to […]
  • How To Validate Your Ecommerce Business Idea

    Shabbir
    3 Nov 2014 | 10:10 am
    This is a guest post by Travis Newton, the Commerce Dude When it comes to ecommerce or business in general people tend to think “Hey, I’ll come up with a kick ass business plan, research the market, put up my store and I’ll make money by the truck load.” Now I’m not saying not to […]
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    Shopping Signals

  • The Absolute Best of eCommerce Marketing Early April 2015

    Ryan BeMiller
    14 Apr 2015 | 1:26 pm
    I’d like to share my favorite articles and posts from the past month.   There is quite a bit of garbage to sift through each month, so here are the best, most useful, and most entertaining pieces of content, according to yours truly! The Best Posts of Early April 2015 It’s been an active month so far in eCommerce Marketing.  Some very useful tutorials have bubbled up and there has been a good variety of topics covered. And there is the noteworthy Google algorithm update coming on the 21st, which favors pages that are mobile-friendly. Shall we proceed? Content Did you know…
  • eCommerce Growth in 2015 [infographic]

    Ryan BeMiller
    2 Mar 2015 | 11:14 am
    It’s no secret that worldwide eCommerce sales continues to be on a strong and steady upward curve since the beginning of the decade, as illustrated by the following infographic about US and European eCommerce created from my friends over at Ecommerce Platforms. Some Quick Stats: The US eCommerce sales volume, recorded at $176 billion in 2010, is estimated to grow to $279 billion by the end of 2015. The total online sales held an 8% market share of the total retail sales in 2014 and this too is projected to increase to reach between 9 and 11% in 2015. Similarly, the eCommerce sales…
  • What Does Brevity Have to Do With SEO?

    Ryan BeMiller
    20 Feb 2015 | 5:00 pm
    Can you define brevity? Can you use brevity in a sentence? Do you even know what brevity is? I’ll admit, I initially thought it had something to do with bravery. Dang it, I’m dumb. Actually, brevity refers to using exact and concise wording to convey a thought. Think, short, specific, and to the point. And no, I wasn’t trying to insult your intelligence. Just demonstrating brevity by using it in a couple of sentences. I’m attempting to write this entire post with brevity in mind. Okay, so we’ve got that down. What in the hell does that have to do with SEO? Well,…
  • How To Increase eCommerce Conversion Rate with Personalization

    Ryan BeMiller
    26 Nov 2014 | 11:55 am
    Wondering How To Improve Your eCommerce Conversion Rate? I can’t think of a better way to increase sales than via conversions. Optimizing your site for better conversions means more sales with the same amount of traffic. That’s pretty sweet if you ask me! My friends over at Spring Metrics are experts at this sort of thing. They know how increase eCommerce revenue by boosting conversions. This is a contribution from their head of marketing, Sean Godier. Hope you find it as useful and informative as I did. 4 Ways to Boost Conversion Rate with Personalization eCommerce…
  • ECommerce Web design – 5 Highly Effective Guiding Factors

    John Atkins
    11 Jul 2014 | 1:11 pm
    Unless you’re living under a rock, you’re no-doubt aware that eCommerce is growing by leaps and bounds globally. The impact of this massive growth is such that, in the United States alone, profits from eCommerce are expected to cross 434 billion US dollars by 2017, at the bare minimum. The primary objective of eCommerce web design is to convert visitors in to potential buyers, and finally to generate profits. Moreover, customers are strapped for time and can’t afford to endlessly hunt through a website to find what they’re looking for. So, eCommerce sites have to function fast…
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    LemonStand

  • The Ultimate Guide To DIY Product Photography

    Paula Jakubik
    24 Apr 2015 | 8:00 am
    A juicy, flavourful patty of Angus beef topped with fresh leaf lettuce, tomatoes and crisp red onions on a delicious sesame seed bun. Om nom nom. Makes your stomach grumble just thinking about it. It looks even better when McDonalds advertises it on billboards and TV. You know it looks nothing like that in the restaurant, but when you see the advertisements you don’t care anymore. You just want to eat it. That’s the power of fantastic product photography. In this post, Paula Jakubik, from Pixc Photos, takes you through every step of creating amazing product photographs on your…
  • Utilize Data To Optimize Your Store’s Shopping Experience

    Brian Smyth
    22 Apr 2015 | 8:00 am
    The low barrier to entry in eCommerce has helped connect many retailers and customers alike. On one hand, most retailers are selling to customers that would be impossible to reach without an internet connection. On the other hand, customers have a plethora of options to choose from when it comes to making a purchase. This exchange between retailers and shoppers has provided retailers with tons of data. Did you know that 90% of the world’s data has been created in the last two years? It’s time for retailers to use data to its full potential. You and your competitors are fighting for the…
  • Increase Average Order Value With The Product Recommendation Growth Hack

    Sid
    20 Apr 2015 | 8:00 am
    I was looking at a sports jacket the other day. This was at a clothing store that had the words ‘Sale’ plastered across it, which caught my eye as I walked past. I decided to step in for a bit and see if there was anything interesting, more out of curiosity than anything else. The jacket was dirt cheap after all the price cuts, so I threw it on to give it a test drive. As I was looking at myself in the mirror, a sales rep sidled up to me and told me it looked great on me. I knew he was paid to say that, but I still smiled. It did look great on me. “You know what would go…
  • How To Make Your eCommerce Store Trustworthy

    Sid
    17 Apr 2015 | 8:25 am
    A major problem that many eCommerce retailers face, especially entrepreneurs who have started new stores, is that it’s tough to earn the trust of shoppers. With technology these days, it’s easy to start a new store. You don’t even need to have an actual product. Sign up for an eCommerce platform, upload some product images and copy, and you’ve got yourself an eCommerce website. Obviously you don’t intend to sell smoke, but think about this from your customers’ point of view. Just because you have a website doesn’t make you a legitimate business. How…
  • Introducing Related Products For LemonStand

    Sid
    15 Apr 2015 | 8:00 am
    Think about when you go shopping at a retail store. Let’s say you want to buy some clothes. You walk into a store thinking you’ll buy a shirt, but you often end up buying more than that, don’t you? As you browse, a sale rep comes up to you and asks if he may help you. You tell him you’re just looking at shirts is all, and he promptly selects a few that might suit you. Oh, and while you’re at it, “why don’t you check out these matching pants”, he says. And, oh my, this sports jacket will look great with that shirt and pant. How about these fine…
 
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    Perfect Audience Retargeting Blog

  • 5 Best Practices for Cross-Device and Mobile Retargeting

    Brian Sim
    22 Apr 2015 | 1:27 am
    This post originally appeared on Marin Software’s Marketing Insights Blog. 1. Figure out what your goals are This is the basic step that should kick off any marketing campaign. Determine what you want to accomplish. Cross-device retargeting can help you accomplish four general goals: Build awareness: Do you want to keep your brand in front of your potential customers at the right moments? Facilitate acquisition: Did your visitor view a category or a product on your web site? Is there a potential next step you want to encourage? Drive conversions: Did the person abandon her shopping…
  • The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org

    Brian Sim
    20 Apr 2015 | 3:21 am
    This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we feature Carrie Lacina, Digital Advertising Manager at the Drupal Association. Drupal is a leading open-source Content Management System, and the Association supports Drupal.org and the Drupal Community. We spoke to Carrie about the unique benefits of Partner Connect and some best practices for…
  • Why Bother with View-Through Attribution?

    Brian Sim
    8 Apr 2015 | 11:29 am
    How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix, whether it’s social media native ads, rich media banners, mobile in-app interstitials, or desktop and mobile video ads, it’s increased the spotlight on the sticky issue of attributing conversions properly across different channels. It’s especially relevant for the aforementioned tactics, because none of them are…
  • The Publisher Spotlight: Targeting an Experienced Developer Audience with Thinkster

    Ryan Lavery
    29 Jan 2015 | 1:52 pm
    This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as the AOL Squatter), speaks about his success with the Partner Connect Publisher Exchange. Can you tell me about Thinkster and its audience? Thinkster is a learning platform for developers who are…
  • What’s your 2015 Advertiser’s New Year’s Resolution?

    Scott Danielson
    9 Jan 2015 | 8:55 am
    Happy New Year! It’s our New Year’s resolution to deliver great additions to our platform. We’re working to bring you new features and some much-requested options. Those will be coming throughout the year! What’s your 2015 Advertiser’s New Year’s resolution? As a self-service platform, we try to provide detailed information on how to setup your campaigns and keep them running well. Today, I wanted to highlight some of the more important points for campaign health. You can make these your 2015 resolution! Advertiser’s 2015 New Year’s Resolution…
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    Userlike

  • 9 Inspiring Quotes on Customer Service

    Sven
    23 Apr 2015 | 6:06 am
    Without customers a company cannot exist. This basic truth should be enough to convince anyone about the importance of good customer service. Yet you might not feel that way when you just had a long day talking to customers, maybe not all of them treating you as friendly as they should. On days like these you need a dosis of inspiration to keep on going, a few reminders that you are doing important work. Many great thinkers have puzzled about the very nature of customer service and have laid out their thoughts in beautifully structured quotes. So we present you with our favorite 9 customer…
  • 6 Tips for Cooling Down after a Stressful Customer

    Pawel Grabowski
    21 Apr 2015 | 7:29 am
    Aaarrgh! You’ve had enough. Another angry customer shouted and cursed at you while you were just trying to help, leaving you without an apology. But you took it all in with a smile. You responded politely to the harsh comments and offered sympathy while receiving none in return. Now that the customer is gone, you're left with a sour aftertaste. Negative customers can really grind your gears. Their tone of voice, demands and curses can make you just want to curl up and forget about the world. But you have other customers to support. You need your cool and best attitude to do so. And you need…
  • 3 Psychological Triggers to make your Webvisitors fall in Love with You

    Kerry Butters
    17 Apr 2015 | 7:38 am
    When it comes to winning the hearts and minds of your audience, a great site with excellent products and superior customer service is a very good start. However, in order to further encourage users to come back to your site time and again, there are some psychological triggers you can employ. From the moment you begin to plan your site design, the psychological effects on the user should be high up on your list of things to consider. Color is a commonly used example, as it’s been known for a long time in marketing that certain colors provoke certain responses. But it’s not just color that…
  • How to Answer: "Why are You better than your Competition?"

    Pawel Grabowski
    16 Apr 2015 | 6:52 am
    We’ve all been there… You spent a good deal of time with a customer. You answered their questions and revealed everything you know about a product. Now you’re rubbing hands, confident about the sale when your prospect pops the most confronting of questions: “OK, but why would I choose for you instead of your competitor?" Your jaw drops to the floor, panic locks stomach in a tight squeeze and you mumble a standard sales reply. Only to see your prospect scared off by your insecure response. Sounds familiar? No matter how much time you spend explaining the product, some customers still…
  • 7 Live Chat Features für mehr Kundenzufriedenheit

    Sven
    16 Apr 2015 | 4:28 am
    Einer der Gründe, warum Unternehmen eine Live-Chat Software integrieren, ist die Steigerung der Kundenzufriedenheit. Wir alle wollen zufriedene Kunden, da diese regelmäßiger und mehr einkaufen als Unzufriedene. Daher werden wir Ihnen heute zeigen, wie Sie Ihre Kunden mit Live-Chat glücklich machen. Was uns Zahlen verraten Einer Studie von Forrester Research zufolge wünschen sich 44% aller Online-Kunden einen Mitarbeiter, der Ihnen beim Online-Einkauf zur Seite steht. Eine Umfrage von eMarketeer.com hat festgestellt, dass 63% der Kunden von Websites mit integriertem Live-Chat öfter…
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    Live Chat Software Free | Live video chat | CustomerICare for Websites » Blog

  • 5 Steps to Customer Acquisition with Live Chat

    Art Zabalov
    15 Apr 2015 | 6:38 am
    You’ve come to see Live Chat, as a customer support only tool, which rather than helping you, puts you in a situation, where you need to stay online 24/7. Read on, to find out how Live Chat can become one …Post 5 Steps to Customer Acquisition with Live Chat pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • Lessons Learned Onboarding 500+ SaaS Users With Intercom

    Aurelie Chazal
    31 Mar 2015 | 5:40 am
    Building a SaaS company and managing customers is a process. Communication and understanding of customer behavior is critical. We implemented Intercom.io to make sure we don’t miss out on opportunities to get in touch with our customers who may need …Post Lessons Learned Onboarding 500+ SaaS Users With Intercom pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • Interview With Our CTO: Building A Live Chat Startup

    Aurelie Chazal
    18 Mar 2015 | 6:13 am
    Building an IT, SaaS startup can be a mind boggling task. The idea for the product is one thing, but putting technologies together and making it work is a whole other story.  Our CTO, Dariusz, is the man with …Post Interview With Our CTO: Building A Live Chat Startup pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • Negative Customer Feedback: How to Tell Haters From Helpers

    Aurelie Chazal
    16 Mar 2015 | 4:22 am
    You just woke up, you check your inbox, and there it is…“Please STOP sending me all this UNSOLICITED JUNK EMAIL”(this was an actual reply to our welcome on-boarding email we received few days ago)  If you’ve been …Post Negative Customer Feedback: How to Tell Haters From Helpers pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • How to Create Customer-Centric Landing Pages

    Customericare
    25 Feb 2015 | 7:12 am
    Are your landing pages designed with your customers in mind or are they self-centered?It’s easy to get wrapped up in your own sales goals and create a website that seems great to you but leaves potential customers feeling cold.…Post How to Create Customer-Centric Landing Pages pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
 
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    Rethink Commerce Blog

  • How to Maximize ESD Revenue with Effective Cross-Selling

    marius.oiaga
    24 Apr 2015 | 1:35 am
    In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  While you can cross-sell at different points in the sales and customer lifecycle, two…
  • How to Effectively Cross-Sell With Bundled Pricing

    marius.oiaga
    24 Apr 2015 | 1:31 am
    As the SaaS model matures, customer lifetime value has come to the forefront as a key indicator for sustained success. Coming to the surface as well are a number of tools businesses can use to increase customer value over their lifetime. One of the most effective of those is the cross-sell, which is a subset of the expansion revenue strategy [link to Expansion Revenue blog] we’ve covered elsewhere. The cross-sell is an offer of a new or different product to an existing group of customers. Office programs (word processor, spreadsheet program, presentation, etc.) are a good example. Lets say…
  • Why Expansion Revenue Is Critical To Your SaaS Business

    Raj Badarinath
    23 Apr 2015 | 1:17 am
    For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. Let’s take a closer look at how expansion revenue can help your business, and the most common methods businesses use…
  • Convert Around the World with 6 Simple Localization Tips

    Shannon Macleod
    23 Apr 2015 | 12:53 am
    Digital commerce is becoming increasingly global. Nearly half (44 percent) of digital commerce sales on the Avangate platform are coming from outside of the United States. But, selling globally means acting locally.  And as companies quickly discover, a one-size-fits-all-approach won’t cut it once you cross the border. Local preferences will always prevail, wherever you plan on doing business. And the most successful global commerce programs are the ones that provide the most local buying experience. To gain the trust of a local audience, you need to take on their culture, customs and…
  • 3 Ways To Increase Your SaaS Trial Conversions

    Raj Badarinath
    14 Apr 2015 | 1:47 am
    Every SaaS company has two goals when it comes to trial conversions: Getting more prospects to sign up for a product trial, and Converting trial users into paid subscribers. Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. Keep Your Trial Length Short  Depending on the service or product you are offering, this may vary in terms of duration. Have a look at your business intelligence and analytics to measure when your users are engaged and active, and at what point during the trial they are less active and…
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    Okanjo

  • Mobile Or Bust.

    Bethany Grabher
    23 Apr 2015 | 7:00 am
    This week many small and medium-sized businesses will see a decrease in exposure and traffic following Google’s new update to its search engine algorithm. Hailed as Mobilegeddon, this new change has been examined to no end because its impact is significant. With this […]
  • Our Pitch, In 4 Minutes

    Bethany Grabher
    31 Mar 2015 | 12:37 pm
    Earlier this month, Okanjo was included in the Newspaper Association of America’s Startup Accelerator Pitch at the annual mediaXchange Conference. As one of seven startups given this honor, Okanjo had a scant four minutes on stage to explain our Native Commerce […]
  • eCommerce And The Future Of Local Media

    Bethany Grabher
    2 Mar 2015 | 6:05 am
    Okanjo team members were lucky enough to attend Ken Doctor’s keynote session at Mega Conference and we are motivated by his take on the future of local media. A couple of highlights: The entire news industry needs to focus on […]
  • Buy Now. Buy Everywhere. Stay There.

    Michael deBoer
    19 Feb 2015 | 5:30 am
    The other day I read the latest “Reflections of a Newsosaur” post by the great Alan D.Mutter on the topic of “Everyware Computing.” The post discussed the emerging “Internet of Things” and how society is approaching the point where all aspects […]
  • Local Retailing in The Age of the Customer

    Michael deBoer
    9 Feb 2015 | 6:00 am
    This month, I was out in NYC during the National Retail Federation show (aka “The Big Show”) at the Javits Center. More than 30,000 people from around the world were there for the latest and greatest in the retail business. What […]
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    Evosite Ltd Blog

  • Evosite's Aran Reeks in BIMA 'Hot 100'

    12 Apr 2015 | 4:00 pm
    We're immensely proud that Aran Reeks, our Head of Client Strategy has been recognised by the British Interactive Media Association in its 'Hot 100' list for 2015. Each year BIMA receives nominations for individuals who are making an outstanding contribution to the digital industry.  A selection panel of industry experts chaired Lawrence Weber, Managing Partner Innovation at Karmarama then chooses the top 100 nominations. Aran has been recognised partly for his exceptional technical skills in eCommerce.  Just as significant is his dedication to achieving excellence in…
  • Our Ultimate Guide to Responsive Websites

    6 Apr 2015 | 4:00 pm
    Part 1: Overview Responsive websites have been creating a buzz in the online marketing world for a while. Over a series of 3 articles we’ll set out most of what you need to know: what they are, why your business probably can’t afford not to have one, and how to make them work for your customers. We’ll dive into the technology and we’ll explore the issues around mobile customer journeys and user experiences. In this article we’ll recap some of the benefits so you can relate those to the needs of your business. But where we really want to focus in this and…
  • 52 Actionable Ways To Start Boosting Your eCommerce Conversion Rates Today

    11 Jan 2015 | 4:00 pm
    With so many things you could do to improve conversion rates, where do you start? How about here… We'll be publishing 52 tips over the course of the year (that's one a week) from the experts at +Evosite to help you get a better return from your eCommerce site, make sure you subscribe so you don't miss out. Follow us on Google+ to get each update as it goes live. #1 Postcode lookup:   #2 Incorporate Product Reviews:   #3 Offer Multiple Delivery Options:   #4 Use intelligent error checking on forms:   #5 Don't Keep Asking for the Same Information:…
  • eCommerce Discounting: Improved Business Results or Throwing Away Margin?

    16 Dec 2014 | 4:00 pm
    Discounts, used properly, can be a powerful addition to your eCommerce toolkit. They have the capacity to make your online business significantly more profitable. But to get it right you need a bit of psychology, some sound business analysis, and ideally some smart technology. Offering discounts might not seem the most obvious way to make your eCommerce business more profitable. And if you approach discounting without a clear plan, or the tools to evaluate whether it’s working and the wider impact on your business, you might just be foregoing margin for no benefit. Discounting is a…
  • eCommerce Customer Support - How to make your competitors look second-rate

    9 Dec 2014 | 4:00 pm
    How important is customer service to your business? Instinctively I’m sure you feel that providing effective customer support is one of the most important things any business does – so, of course, you give it a high priority. But, put yourself in your customers’ shoes for a minute. Is this really how your customer service looks through their eyes? There’s a good chance it might not.  Why do I think this? Because the vast majority of interactions I have with online businesses as a customer are far from positive. So either I’ve been unlucky or there are…
 
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    Selz Blog

  • 5 ways to use Instagram to boost your online sales.

    Melissa
    20 Apr 2015 | 10:42 pm
    To some, Instagram is a mysterious beast, full of foodie pics, fashion flatlays and a myriad of attractive young things hashtagging about their latest ‘teatox’. But to those in the know, Instagram is the key to driving that sweet, sweet combination of genuine engagement and driving sales. With such a small amount of screen real... Read more » The post 5 ways to use Instagram to boost your online sales. appeared first on Selz Blog.
  • Seller Spotlight – Lorna Jane, Move Nourish Believe

    Melissa
    13 Apr 2015 | 10:11 pm
    Ask any girl what her go-to is for fitness inspiration and the name Lorna Jane Clarkson is sure to be top of the list. Starting from her garage (as so many founders do) with a small fitness apparel range, the brand has since massively expanded across Australia and now to the US. Unsurprisingly, the growth of the... Read more » The post Seller Spotlight – Lorna Jane, Move Nourish Believe appeared first on Selz Blog.
  • 3 steps to tax Zen. How to collect, record and report your local and EU VAT taxes with Selz.

    Melissa
    8 Apr 2015 | 11:45 pm
    Taxes are hardly a topic that cause us all to sing with joy from the rooftops, but now it’s easy to collect, record and report your sales taxes. Even collecting your EU VAT is easily sorted with our up- to-date tax setting. You can be set up and ready to go in just a few... Read more » The post 3 steps to tax Zen. How to collect, record and report your local and EU VAT taxes with Selz. appeared first on Selz Blog.
  • Seller Spotlight – Stone Hut Studios

    Melissa
    31 Mar 2015 | 10:17 pm
    We love entrepreneurs brimming with creativity and compassion. So, when we noticed Stone Hut Studios and their gorgeous documentaries pop up on Selz, we knew we had to reach out for a big virtual high five. Independent filmmaking is no easy road, and whilst your creative mojo might be burning bright, getting your art out into the... Read more » The post Seller Spotlight – Stone Hut Studios appeared first on Selz Blog.
  • Breathe life into your sales with “Colorado” – our new Store Pro theme.

    Martin
    5 Mar 2015 | 2:59 pm
    ‘Colorado’ is the stunning new addition to our Store Pro themes. It was designed especially with creatives, artisans and retailers of gorgeous products in mind. We’re in love with its crisp, bold lines – so much that we’ve chosen this fine, bearded and square-jawed fellow to show it off! Whether you’re just starting out, or are established and... Read more » The post Breathe life into your sales with “Colorado” – our new Store Pro theme. appeared first on Selz Blog.
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    101ecommerce

  • What Is an Online Marketplace?

    101eCommerce
    9 Apr 2015 | 5:07 am
    While reading on, imagine the online marketplace like a real world markets of some town. Filled with many shops and stalls, people buying grocery or their clothes, searching for some brand or looking out for some cheap buy, also checking in the second-hand market for even cheaper stuff while trying to stay away from frauds who sell fake things. Interested people also enters into pawn shops where they can get things of antiquity or rarity. Also, some areas could be jammed with people circling around a man who is auctioning various stuff, from cheap electronics on the footpath to precious…
  • Is 100% eCommerce World Possible?

    101eCommerce
    6 Apr 2015 | 6:18 am
    eCommerce looks the next generation marketplace we will all have and maybe in the distant future, it will take the whole world. Everyone will be buying things online and maybe not waiting as much we do today, to get things delivered (we already have one day and one hour delivery systems). Such world seems possible as all the technologies required to make it real are available. You don’t need a single thing to invent to make the whole world buy online. Then why it’s not an eCommerce driven world already? There are some obstacles, or in other words, areas to improve before it becomes…
  • 7 Steps Customer Goes Through When Buying Online

    101eCommerce
    28 Mar 2015 | 10:35 pm
    Though, the eCommerce industry has grew to a level where some things are bought online without a second thought, still there are many areas and countries or product categories where customers aren’t habited for an online purchase. In such situation, to turn them into online customers, you need to understand the process of how a regular customer decides to buy something online. Lets see. 1. Need Generation Customer recognizes the need of a particular thing or service and then after he seeks out the options to suffice his need. There are two types of need generation, Self-recognized and…
  • 10 Ways to Increase Brand Loyalty

    101eCommerce
    23 Mar 2015 | 5:43 am
    Marketing efforts of convincing a customer to buy your product/service (which is the primary objective and a pretty hard mission to accomplish) becomes redundant when you have accumulated a loyal customer base. Marketing than just focuses on informing the customers about the new products/services launch. Apple Inc. is very good example to understand how big difference can a loyal customer base could bring to the company. The regular Apple customers AKA Apple fanboys are experience Apple products delivers to them. In such scenario, the marketing efforts aren’t required to redundantly…
  • 10 weird things you can buy online right now

    101eCommerce
    12 Mar 2015 | 2:22 am
    People are selling really weird (even creepy) things online. They are either a part of a prank, fun or are serious money makers. The statistics are not clear if people buys these stuff or not, but their active presence indicates that there are similarly weird people out there who do buys these things. After reading the full list, please comment if you got tempted to buy at least one of them or not. If you don’t, at least you could tell us which things did you like. 1. Roswell Soil Sample Roswell is the famous cite in America where in 1947 a highly controversial and dramatic incident…
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    MineWhat

  • The twitter practices of the top BigCommerce stores

    MineWhat Inc
    21 Apr 2015 | 10:27 am
    It's positive vibes all around: love, happy and free were the most commonly tweeted words. We discovered this and more in a study on the twitter practices of the top stores on BigCommerce, read on for more...
  • How data can optimize the customer experience

    MineWhat Inc
    20 Mar 2015 | 7:10 am
    Data is a little word that carries a big punch. If you’re an online retailer and you’re not using data to your advantage, 2015 is the year to really get going on it. How can you attract customers and keep them from leaving? It’s simple, the answer lies in the data they already provide you. Data can help improve the customer experience and help online retail catch up to their brick and mortar counterparts’ success. Data is a little word that carries a big punch. It does so much for so many people, but for the sake of simplicity in this article we’ll focus on retailers. If you’re an…
  • Twitter practices of the top Shopify stores

    MineWhat Inc
    20 Jan 2015 | 10:29 am
    Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic. Stats to tweet 4% of the top shopify stores have 4% to 10% of their traffic coming in from twitter 28% of the top shopify stores have 1% to 4% of their traffic coming in from twitter 68% of the top shopify stores have 0% to 1% of their traffic coming in from twitter 35.7% of top shopify stores tweet between 10am - 1pm Display this infographic on your site
  • Avoiding data puke, the MineWhat way

    MineWhat Inc
    17 Dec 2014 | 8:20 am
    In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and data points and analysis is the inferences and recommendations that are then made on that data. By definition most analytical tools lean heavily into reporting and this makes it very easy for them to crossover into data puke territory. At MineWhat we’ve included a few features that will help you avoid just this. In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and…
  • 27 ways to MOTIVATE shoppers who research online TO BUY

    MineWhat Inc
    21 Nov 2014 | 11:43 am
    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy. Stats to tweet 81% of shoppers research online before buying 60% of consumers start their research on a search engine before heading to a specific website Shoppers visit 3 eCommerce stores on average before an online purchase 61% of online shoppers read product reviews before making a purchase 66% of shoppers search for warranty info while on an eCommerce store 51% of shoppers search for pricing info while on an…
 
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    Magento blog: technical tips and e-commerce guides from Amasty

  • Freebie: Magento Modified Core Files Report by Amasty

    Pavel Barbarich
    25 Apr 2015 | 6:57 am
    Hey Amasty blog readers! Today I wanted to share a tool that I created to help our developers in providing faster and better support for our customers. But after chatting with my colleagues I realized this tool can be of help for other developers and even store owners! Click read more to see what’s the tool about and to download it for free. Who needs to check if Magento core files were modified? Sometimes store owners may need to check if Magento core files were...The post Freebie: Magento Modified Core Files Report by Amasty appeared first on Magento blog: technical tips and…
  • Little-known Amasty extensions features: Shipping Type in Shipping Table Rates

    Kirill Osipov
    17 Apr 2015 | 5:37 am
    You asked – we deliver! We are extremely happy that our readers provide feedback, and it helps to create better and more useful content for you. Today we’re opening a new series of articles on little-known features of Amasty modules. We will mention features that are sometimes a bit more complicated or you have to understand how it works before you get a useful tweak for your Magento store. Today I’ll tell you about Shipping Type – a very helpful and powerful feature of Shipping...The post Little-known Amasty extensions features: Shipping Type in Shipping Table Rates…
  • Meet Magento Germany and Hackathon: details

    Ksenia Dobreva
    16 Apr 2015 | 7:12 am
    One of the biggest Meet Magento events in the world is approaching. Are you going to visit it? Meet Magento Association There is some great news on Meet Magento events: in the future these activities will be bundled under the umbrella of “Meet Magento Association”. The “Meet Magento Association” is an independent, non-profit organization that helps traders to succeed in e-commerce. As contact for eBay Inc., the quality assurance and support of traders in e-commerce will be a central concern for the Association. MM15DE overview...The post Meet Magento Germany…
  • Can a small e-store stand out in the crowd? The answer is YES

    Ksenia Dobreva
    14 Apr 2015 | 6:39 am
    In this article I’m going to highlight the topic of competition from two points of view: as a client and as a marketer who works to deliver instruments for e-commerce merchants. Competition issue in terms of limited resources E-commerce market is growing rapidly. As I am seriously going to write this post without a single number, I’m just saying: it was growing in 2014, and projections are that it will be still growing till 2018. What does it mean for you as an e-commerce business...The post Can a small e-store stand out in the crowd? The answer is YES appeared first on…
  • How to create great unboxing experience in e-commerce

    Ksenia Dobreva
    9 Apr 2015 | 7:34 am
    When was the last time you received an old-school offline gift, wrapped in paper with ribbons, with a hand-written card inside? Can you remember your feelings when you started to unwrap the present? This excitement, desire to look inside. You’re an adult now, but you’re still thrilled. That feeling is an instrument for your business. The topic we are dissecting today can’t be called the main when it comes to e-commerce. Indeed, who cares about the package when you struggle to find new customers? But...The post How to create great unboxing experience in e-commerce…
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    eCommerce Consulting & Optimization by Trinity Insight » News and Perspectives

  • Google Contributor: An Alternative Way To Pay For Content

    Jason Bauman
    23 Apr 2015 | 8:02 am
    Last year, Google announced a new “experiment” called Contributor as an alternative way for content creators to fund their websites. Offered as an alternative to their AdSense network, the service lets users subscribe to a service that will remove advertising on participating websites for a monthly fee.   How Contributor Works Currently in an invite only Beta, Contributor offers subscriptions that remove a percentage of advertising users see when they visit participating websites. In exchange, the domains will receive a portion of that subscription fee to compensate them for the lost…
  • Is Your Website Ready For The Mobile Update?

    Jason Bauman
    6 Apr 2015 | 7:11 pm
    On April 21st, Google will roll out the largest change to their ranking algorithm in recent memory. In fact, the search engine said that their impending mobile update could affect more than 40% of global searches. To put this into perspective, Panda and Penguin only influenced 12% and 4%, respectively. This change is the company’s latest attempt to keep their results relevant to customers who are increasingly initiating their inquiries from their mobile devices. The scope of this update is unique, however in that it will be the first time where results can vary greatly depending on a…
  • How to Benefit from Google’s Sitelinks Search Box

    Jess Herbine
    23 Mar 2015 | 10:10 am
    Google makes updates to its algorithm and display offerings regularly without much of a warning, so naturally it can take some time for new features and best practices to catch on. One such element is the sitelinks search box, which was most recently improved in September 2014, making it easier for users to locate specific content within a brand’s domain from the search engine results page. However, six months later, it seems that the Google search bar (formally known as the SearchAction Schema) holds the title of 12th most popular out of the 49 types of Schema measured by SimilarTech. To…
  • 10 Ways to Optimize Creativity for Ad Campaign Success

    Katherine Carpenter
    18 Mar 2015 | 5:29 pm
    Marketing and advertising professionals face a hefty task today when it comes to reaching their audience – and keeping their attention. Before launching a campaign, cross-device compatibility must be considered because of how many different outlets our generation consumes information on. More often than not, you will find someone with a laptop open, browsing the web and their mobile in hand, and reading breaking news. With all these distracting mediums, having a user process an ad is an intimidating feat. While we can read into the data and attempt to craft a strategy around these reports…
  • Mobile Apps: A Future SEO Specialty?

    Katherine Carpenter
    11 Mar 2015 | 5:59 am
    Google indexing is exciting for our industry – long hours of hard work can pay off by a simple crawl and new index implemented by the search engine giant. Search Engine Watch recently reported on a new development at Google. With the app industry still in a major boom, Google has released app indexing by using an API* called Mobile App Indexing. This sets the ball in motion for mobile apps to become a new commodity in the SEO world. By releasing the API, Google is allowing developers to notify them of where the content lives within their app, and what URL is used for their website…
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    eCommerce Consulting & Optimization by Trinity Insight » News and Perspectives

  • Google Contributor: An Alternative Way To Pay For Content

    Jason Bauman
    23 Apr 2015 | 8:02 am
    Last year, Google announced a new “experiment” called Contributor as an alternative way for content creators to fund their websites. Offered as an alternative to their AdSense network, the service lets users subscribe to a service that will remove advertising on participating websites for a monthly fee.   How Contributor Works Currently in an invite only Beta, Contributor offers subscriptions that remove a percentage of advertising users see when they visit participating websites. In exchange, the domains will receive a portion of that subscription fee to compensate them for the lost…
  • Is Your Website Ready For The Mobile Update?

    Jason Bauman
    6 Apr 2015 | 7:11 pm
    On April 21st, Google will roll out the largest change to their ranking algorithm in recent memory. In fact, the search engine said that their impending mobile update could affect more than 40% of global searches. To put this into perspective, Panda and Penguin only influenced 12% and 4%, respectively. This change is the company’s latest attempt to keep their results relevant to customers who are increasingly initiating their inquiries from their mobile devices. The scope of this update is unique, however in that it will be the first time where results can vary greatly depending on a…
  • How to Benefit from Google’s Sitelinks Search Box

    Jess Herbine
    23 Mar 2015 | 10:10 am
    Google makes updates to its algorithm and display offerings regularly without much of a warning, so naturally it can take some time for new features and best practices to catch on. One such element is the sitelinks search box, which was most recently improved in September 2014, making it easier for users to locate specific content within a brand’s domain from the search engine results page. However, six months later, it seems that the Google search bar (formally known as the SearchAction Schema) holds the title of 12th most popular out of the 49 types of Schema measured by SimilarTech. To…
  • 10 Ways to Optimize Creativity for Ad Campaign Success

    Katherine Carpenter
    18 Mar 2015 | 5:29 pm
    Marketing and advertising professionals face a hefty task today when it comes to reaching their audience – and keeping their attention. Before launching a campaign, cross-device compatibility must be considered because of how many different outlets our generation consumes information on. More often than not, you will find someone with a laptop open, browsing the web and their mobile in hand, and reading breaking news. With all these distracting mediums, having a user process an ad is an intimidating feat. While we can read into the data and attempt to craft a strategy around these reports…
  • Mobile Apps: A Future SEO Specialty?

    Katherine Carpenter
    11 Mar 2015 | 5:59 am
    Google indexing is exciting for our industry – long hours of hard work can pay off by a simple crawl and new index implemented by the search engine giant. Search Engine Watch recently reported on a new development at Google. With the app industry still in a major boom, Google has released app indexing by using an API* called Mobile App Indexing. This sets the ball in motion for mobile apps to become a new commodity in the SEO world. By releasing the API, Google is allowing developers to notify them of where the content lives within their app, and what URL is used for their website…
 
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    Word-of-Mouth and Referral Marketing Blog

  • Improving Shopify Store Conversions, with Scott Riddell of Bold Apps

    Visakan Veerasamy
    23 Apr 2015 | 10:47 pm
    If you run an ecommerce store– with Shopify or otherwise– you’re always concerned about how to improve your conversions. We recently teamed up with Scott Riddell from Bold Apps to do thorough audits and teardowns of several Shopify stores. Specifically, we set out to figure out how we could help these stores improve their conversions and […] The post Improving Shopify Store Conversions, with Scott Riddell of Bold Apps appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Designer Fashion Referral Program Examples: Amuze

    Samuel Hum
    22 Apr 2015 | 6:28 am
    Amuze is a members-only fashion portal that gives discounts on authentic designer labels. They feature a wide range of brands for both gentlemen and ladies, such as Gucci and Yves Saint Laurent.   Members can enjoy discounts of up to 80% off, and participate in flash sales and daily deals. The dress from Chloe in the […] The post Designer Fashion Referral Program Examples: Amuze appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Referring Friends To A Good Night’s Sleep – Ecommerce Growth Lessons From Leesa

    Visakan Veerasamy
    21 Apr 2015 | 7:57 am
    Do you sleep well at night? Leesa‘s founders didn’t, and so they built a mattress company– driven by a vision to help everybody sleep better. Their value proposition? “A showroom quality product, in a box, days to your doorstep.” Perhaps most compellingly, Leesa offers all customers a 100 night sleep guarantee. If you sleep on […] The post Referring Friends To A Good Night’s Sleep – Ecommerce Growth Lessons From Leesa appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Referral Program Components: The 4 Types Of Referral Rewards

    Visakan Veerasamy
    20 Apr 2015 | 9:13 am
    In this post, we’ll go through the various types of referral rewards that are commonly used by merchants around the world. A referral reward, as we define it, is a reward that’s given to an advocate for making a successful referral. There are broadly 4 categories of referral rewards: 1. Cash rewards Cash rewards can […] The post Referral Program Components: The 4 Types Of Referral Rewards appeared first on Word-of-Mouth and Referral Marketing Blog.
  • AARRR!!: An Introduction To PirateMetrics For Ecommerce (INFOGRAPHIC)

    Jon Tan
    16 Apr 2015 | 8:15 am
    Pirate Metrics is a simple but powerful growth model for startups put together by Dave McClure (of 500 Startups fame), based on the assumption that startups need to get customers through 5 key stages: Acquisition, Activation, Retention, Referral & Revenue… or AARRR! In this infographic, you’ll learn the basics of Pirate Metrics and how to […] The post AARRR!!: An Introduction To PirateMetrics For Ecommerce (INFOGRAPHIC) appeared first on Word-of-Mouth and Referral Marketing Blog.
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    Ecommerce Platforms

  • This Week in Ecommerce: Can’t Miss Interview With Shopify’s Greg Beldam, Paypal Merchants Can Now Accept Bitcoin and Much More

    Catalin Zorzini
    24 Apr 2015 | 3:06 am
    The week is coming to an end, it has been an interesting week in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week PayPal allowing merchants to accept Bitcoin, Pandora making the move across the pond, and much more. Shopify – Interview with Director of Product Design, Greg Beldam Greg is Director of Product Design at one of Canada’s hottest companies, Shopify. He’s responsible for ensuring that the complex world of eCommerce is presented to us in an easy to use and enjoyable manner. We talked to him about what it takes to get people…
  • Suggestions For Preventing Shopping Cart Abandonment

    Catalin Zorzini
    23 Apr 2015 | 1:58 am
    Shopping cart abandonment is a phenomenon that is common in e-commerce. It is an idea that shows the proportion between the number of people who commit to an online purchase and the number of the possible customers who leave the sites at some point, without checking out. Sadly, the registered abandonment rate, as stated by many specialists in the field, is around 60% and up to 80%. We will try to discuss several tips that could be implemented in order to improve the conversion rates and reduce the number of people abandoning your shopping cart. Reasons for Shopping Cart Abandonment Many…
  • 10 Must Have Tools for Conversion Optimization

    Catalin Zorzini
    22 Apr 2015 | 1:04 am
    Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying? This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow. Since conversion optimization is so crucial in building a powerful online store, we wanted to put together a list of the best tools for conversion rate optimization. Keep reading to learn more. Verify Pricing: $19 to $99 per month…
  • Shopify Handles the Pressure of Flash Sales

    Catalin Zorzini
    21 Apr 2015 | 2:39 am
    From Black Friday blowouts to attention-generating big press exposures, online stores need to be able to handle massive online traffic and convert that traffic into sales. If an online store isn’t supported by a reliable ecommerce platform, business owners could quickly find themselves drowning in the tsunami of visitors that flood a website during a flash sale or Black Friday event. And if their webstore crashes, they can lose hundreds of sales in a single hour! So how do business avoid this kind of disaster? They choose platforms like Shopify as their ecommerce solution. Shopify’s…
  • 50 Amazing Online Fashion Stores And Their User Experience Tricks You Should Borrow

    guestpost
    20 Apr 2015 | 2:49 am
    There are plenty of inspirational fashion stores and these 50 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products,  easy-to-read fonts (but matching the overall design!), and so on. All the following websites use a diverse array of effective strategies, either for their newsletters, shopping cart or their landing page. And they didn’t get this far by…
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    Creating a Website Today

  • Create A WordPress Website Today (It Took Me 18 Minutes)

    Christopher Pontine
    22 Apr 2015 | 8:38 am
    You know this is totally true: You totally want to build a WordPress website but don’t have a clue where to begin and how to do it. I feel you: The great thing is, it really only will take a you a few minutes and it is super easy to do when you use Hostgator and WordPress together.  I did it in 18 minutes like I mentioned in the title. so are you ready? Just below here you will find out how easy it actually is with this follow along video. Hold On: I wanted to share something with you really quick before you get stared that made it even easier for me to get everything up and running.
  • 2015 Wix Review: Is It For You?

    Christopher Pontine
    20 Jan 2015 | 8:15 am
    There’s no denying the realm of digital commerce is growing at leaps and bounds. In order to stay competitive you must offer customers a stable, functional and captivating eCommerce solution. While there are many well-equipped solutions on the current market, many start-up ventures and established retailers continually turn to Wix for their eCommerce solutions. Take a moment to explore the features, technologies and cost-advantages of this engaging eCommerce interface. Wix eCommerce – Simplifying the Art of Digital Sales Along with offering standard features, such as a…
  • Bigcommerce Review And Guide: Check It Out

    Christopher Pontine
    6 Jan 2015 | 8:34 am
    The realm of eCommerce has evolved from a relatively small sector of Internet users to a $1.2 trillion industry. While traditional storefronts are still a primary point of sale for millions, the injection of digital offerings, and the simplicity of online shopping has led to a statistically significant increase of digital buyers. In fact, the latest research suggests that by 2018 nearly 47.3 percent of all Internet users will purchase products online. Due to the fierce competitiveness, eCommerce retailers must maintain exceptional user experiences in order to attract and maintain user…
  • Build A Shopify Store In 25 Minutes

    Christopher Pontine
    12 Dec 2014 | 8:47 am
    Build A Shopify Store This Shopify video tutorial is going to help you get your eCommerce website up and running in 25 minutes or less.  I thought this method will help you better visually go through the process instead of just winging it in general. Personally I have better success if I can watch a video like this why I am setting mine up.  So if your ready to open your very own online eCommerce store, go ahead and click here to get to Shopify’s home page. From here start the video just below and put both on your screen so you can follow along.  Enjoy the video, Shopify did a great…
  • Shopify Review And Guide: 2015 Edition

    Christopher Pontine
    5 Dec 2014 | 12:43 pm
    Check out this awesome Shopify Review OK, well here we go with the Shopify review and guide.  My goal for this page is to give some insight on what Shopify has to offer for your ecommerce website, but as well outlets and resources for you to check out in making your decision to use them. I think we can both agree, you either clicked on this in the search engines or found it somewhere because you have a huge interest in using Shopify for your eCommerce option to start your business. I’m gonna keep this short, sweet, scannable and simple so you can look everything over easily.  And well…
 
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    Tribe Interactive » Blog

  • Weekly Digital Marketing, Design & E-commerce Round-Up: 4/20 to 4/24

    Zac Heisey
    24 Apr 2015 | 6:45 pm
    We’ve gotten some really great feedback so far on our Weekly Round-Up posts from digital marketers, E-commerce store owners, and others who’ve found them useful. Thanks! Also, if you have a kick-ass piece of content in the works that you think should be featured, please drop me a line (zac@madebytribe.co). I’d be happy to include anything that would be helpful to those looking for digital marketing, design, and E-commerce guidance. To get our Weekly Round-Up – as well as other useful content – delivered directly to you when it’s published, please subscribe…
  • Is Your Ecommerce Site Ready for the Mobile Apocalypse?

    Zac Heisey
    20 Apr 2015 | 7:30 am
    By now, you’ve probably heard the news: on April 21st (that’s tomorrow people!), Google is going to start laying the smackdown on websites that aren’t mobile-friendly. Back in February, Google announced that there were going to start using mobile-friendliness as a mobile ranking signal. Welp, that day has come my friends. This algorithm update really should come as no surprise, however, given the rise of mobile searches over the last few years. As Demian Farnworth pointed out in an article earlier this month, Google has been setting users up for this type of update for…
  • Weekly Digital Marketing, Design & E-commerce Round-Up: 4/13 to 4/17

    Zac Heisey
    17 Apr 2015 | 8:00 pm
    My first ‘real’ week in Japan is in the books – WOOP! Still no furniture in my apartment, but at least I finally have internet, which I used to find the wonderful blog posts you see below. WiFi for the win! If you want to make sure you catch the weekly round-up, along with all of the other content we’re producing here at Tribe, please subscribe to our blog today! How to Successfully Sell with Social Proof By Brenda Barron – Peer pressure can be a strong sales tool when used correctly. Here, Brenda Barron outlines some ways that online retailers and e-commerce…
  • Weekly Digital Marketing, Design & Ecommerce Round-Up: 4/6 to 4/10

    Zac Heisey
    10 Apr 2015 | 6:59 pm
    Last week we took a break from the weekly round-up as I traveled to the other side of the world and got settled into my new life here in Japan. I’m still shaking off some jet lag, or that could just be the Asahi’s from the other night. Maybe both. Anyway, here are the best digital marketing, design, and ecommerce blog posts we came across this past week. If you want to make sure you catch the weekly round-up, along with all of the other content we’re producing here at Tribe, please subscribe to our blog today! 7 Things I’ve Learned from Working Remotely By Zac Heisey…
  • 7 Things I’ve Learned from Working Remotely

    Zac Heisey
    6 Apr 2015 | 7:00 am
    Prior to co-founding Tribe Interactive, I had been working on and off as a freelancer since 2011. During that span of time, I worked in everything from online marketing, to copywriting, to web development. Along with working in multiple roles, I was also fortunate enough to work in a multitude of different settings and locations. A bungalow on a tiny Indonesian island, a balcony overlooking the Hong Kong skyline, and a hammock in the middle of the Peruvian desert. At the moment, I’m writing this from the floor of my new apartment in Yokohama, Japan. There are wonderful benefits to working…
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    Guided-Selling.org

  • Why Customers Seek Recommendations & How to Take Advantage

    Guided-Selling.org
    24 Apr 2015 | 8:46 am
    Businesses are always intrigued with the science of choice and how customers make their purchase decisions. What makes customers choose one product over the other? Why do we see huge differences in sales when the two products are pretty much the same in all aspects? How a business or salesperson manages to convert more people into customers? Truth is that most businesses are doing it wrong. They get so obsessed with influencing the customer’s choice or decision-making, that they keep focusing on the features and USPs of their products and completely ignore the advice and recommendation…
  • Dealing With Online Customers’ Risk Perception in Your Store

    Guided-Selling.org
    17 Apr 2015 | 9:00 am
    Shopping is a risky business. The statement might sound a little bizarre at first, but it’s true. Consumers are uncertain about many things, and they assume different types of risks throughout the purchasing process or choosing a product and vendor. For example, indecisiveness about their buying goals, confusion about the right product, and uncertainty about the best use of money. Let’s have a look at the 5 different types of perceived risks an online customer faces at the time of purchase, and how online businesses can deal with these risks. 1. Functional/Performance Risk The risk is…
  • How to Make Customers Embrace Your New Product

    Guided-Selling.org
    10 Apr 2015 | 12:45 pm
    You might be in love with your new product but the consumers are always suspicious of the new entrants in the market. You launch a new product thinking that it has what it takes to change their lives for the better, and it’s only a matter of time before they realize and wholeheartedly embrace your product, but the initial response turns out to be shockingly dismal. Statistics suggest that a large percentage of new products fail. For example, 85% of consumer packaged goods will fail within two years of launch, and the statistics paint an equally sorry picture in other markets as well. Your…
  • How to Make the Most of Exit Intent Technology

    Guided-Selling.org
    3 Apr 2015 | 12:00 pm
    A big majority of visitors, who land at your website for the first time and leave within a minute or two, are gone for good. An average website has 60% bounce rate. That is 60 percent of your website traffic … your visitors leave and never return again. There are ways to get back some of these visitors, e.g. remarketing. But we all know that retailers have to try much harder and engage visitors before they leave. Exit Intent Technology can give you that chance. It allows you to engage the visitors who are just about to leave. You can detect the precise moment when a visitor decides to exit…
  • 3 Steps to Make Customers Choose Your Online Store

    Guided-Selling.org
    20 Mar 2015 | 9:30 am
    Most online stores make the mistake of being contented with 2 – 3% conversion rate (CR), because hey, that’s the average CR of ecommerce stores. But then, there are businesses managing to convert 30% or 40% of their visitors. MarketingSherpa conducted an ecommerce benchmark study to survey 2912 online retailers and found that the majority of respondents claim to achieve more than 10% CR.   Some of these numbers might be inflated, but you still must raise the bar and continue to improve on your conversions. But how do you do that? Answer is by knowing your customers and knowing how…
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    Marketizator Conversion Rate Optimization Blog

  • Interview with Radu Vrabie – CMO Alchemist at Marketizator

    Lavinia Biberi
    24 Apr 2015 | 6:17 am
    Radu Vrabie works in online marketing out of passion, being focused since 2013 on obtaining results and growing the conversions of those who use the Marketizator platform. He i s part of the team from the beginning so he’s been through all stages and challenges of a start-up. What are the projects he is most ... The post Interview with Radu Vrabie – CMO Alchemist at Marketizator appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Interview with Dragos Dragusin – CRO specialist at Marketizator Interview with Elena Dobre – Content Marketer at…
  • Meet Marketizator at The GPEC Summit 2015

    Ioana Lupec
    24 Apr 2015 | 2:12 am
    We are happy to announce you that Marketizator will be at The GPEC Summit, May 11-12-13. We will have a booth at the  GPeC E-Commerce Expo on May 11th, where we can meet face-to-face and talk about how you can boost conversions in eCommerce. You can find out the secrets of conversion rate optimization and how ... The post Meet Marketizator at The GPEC Summit 2015 appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: 4 reasons to join Global Ecommerce Summit in Barcelona 2014 Marketizator @ Superweek 2015 Conference in Hungary Marketizator @Internet&Mobile…
  • Interview with Dragos Dragusin – CRO specialist at Marketizator

    Lavinia Biberi
    20 Apr 2015 | 2:32 am
    Obtaining results and increasing the conversion rate of those who use the Marketizator platform – are the main focus of Dragos Dragusin, Conversion Rate Optimization (CRO) specialist at Marketizator. He is in charge of one of the biggest accounts on Romania’s platform and will be sharing some of his biggest challenges with us in this ... The post Interview with Dragos Dragusin – CRO specialist at Marketizator appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Interview with Radu Vrabie – CMO Alchemist at Marketizator Interview with Elena Dobre…
  • 4 Ways to Use Persuasion & Technology for your Loyalty Programs

    Elena Dobre
    17 Apr 2015 | 4:19 am
    It’s cheaper to retain a customer than to acquire a new one. As studies have shown, the challenge of today’s companies is decreasing the cost of acquisition per client and retain more customers. Consumers change their preferences in a very unpredictable way, and companies have to remain committed to making them loyal. Otherwise, they’ll fall ... The post 4 Ways to Use Persuasion & Technology for your Loyalty Programs appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: The Right and Wrong Ways to Optimize Conversion Rate The Secret to Converting…
  • Latest Updates from Marketizator

    Ioana Lupec
    17 Apr 2015 | 1:44 am
    Spring has come and it’s time to show you what we’ve been working on for you. We have plenty new options available for you and it’s going to be easier and easier to optimize conversions. Here’s a list of updates regarding A/B Testing, behavioural surveys, advanced segmentation and web personalization. 1. Track the evolution of ... The post Latest Updates from Marketizator appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Latest updates from Marketizator Latest Updates from Marketizator: New Features Available Latest updates from…
 
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    TheGenieLab UK - TheGenieLab Blog

  • Google’s Mobile Update: What to Expect on April 21st

    Daniel Lewis
    20 Apr 2015 | 5:42 am
    Usually, Google’s algorithm updates come with little or no warning. Its most impactful changes to ranking procedures, such as Penguin and Panda, came as a surprise to even the savviest SEOs. However, last month Google announced its next major change: The search giant will now take mobile usability factors into account to present the most relevant, high-quality mobile search results. Google said that this change will have a “significant impact” on mobile search results. Indeed, the fact that so much notice has been given means that huge numbers of websites will be affected. Boosting app…
  • 5 Tips for Season 5: Game of Thrones Does Ecommerce

    Steve Lewis
    8 Apr 2015 | 1:39 am
    Game of Thrones returns to our screens this Sunday, and at TheGenieLab, we think this is kind of a big deal. Such a big deal, in fact, that we couldn’t let this momentous day pass without marking it with some kind of celebratory blog post. Something exciting, we thought, something that ties together our two big passions – ecommerce and sword-swinging awesomeness. After all, who doesn’t want to squeeze some GOT geekery into their day job? But fear not, this isn’t just going to be a tenuously-linked homage to the heart-stopping HBO drama. We’ve actually taken the time to consider…
  • Dan's New Adventure

    Daniel Lewis
    30 Mar 2015 | 6:13 am
    So the time has come for me to announce that I am embarking on a new adventure. Setting up TheGenieLab four years ago with my co-founder Andrew Cargill in a student bedroom without a budget remains one of the boldest moves I have made in my life. Today, with the company in the safe hands of Fredy Dellis and a strong team of 15 behind him, it’s time for me to make a bigger, bolder move and leave my day job at Genie to run with a new idea. Christian Behier has joined the team as Business Development Officer, taking over my day to day role. However, I will remain an active and engaged company…
  • The Future of Ecommerce 2015 - Webinar

    Daniel Lewis
    18 Mar 2015 | 7:00 am
    At TheGenieLab, we’ve been helping our clients in the ecommerce world for years. Along the way, we’ve learnt a lot about makes a good ecommerce setup. This means we like to think we’ve got a good eye for a future trend, and recently we teamed up with our partners at Brightpearl (who build an excellent multichannel ecommerce management system of the same name) to do a webinar for retailers to help them look ahead at what is coming over the horizon for ecommerce. We hope that it will help them prepare for the challenges and with a bit of foresight take advantage of the opportunities new…
  • Ecommerce web developer TheGenieLab celebrates the opening of their new Cardiff office

    Tom Bond
    18 Mar 2015 | 4:16 am
    Ecommerce specialist web development firm TheGenieLab Ltd is moving into new offices in Cardiff on the 16th March. It has been an exciting twelve months for the company, which has seen it expand to the US with an office in Miami as well as taking on new CEO and shareholder, Fredy Dellis, a former President International of Hertz and Burger King. The move to larger office space in Cardiff will ensure that the business can continue to grow by being close to a supply of software graduates from Cardiff’s universities. 2015 will see the company focus on developing a product-based business to…
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    Commerce Sciences Blog

  • Getting Started with Conversion Optimization for E-Commerce

    Omri Yacubovich
    15 Apr 2015 | 4:01 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences Here’s the scenario. You have an online E-Commerce store to sell your business’s products. But you’re not getting the sales you expected. Whether you just launched your store a few weeks ago, or your store has been up for months or even years, there are several things you can do to turn more visitors into customers. In this post, we’re going to explore some ways you can get started with conversion optimization and start increasing your online sales immediately. 1. A/B test new design options for your E-Commerce…
  • Irrational Shoppers: How to Help Your Shoppers Make Decisions

    Omri Yacubovich
    3 Feb 2015 | 2:13 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences You’re driving on a winter highway and hit a patch of ice. You can feel your car beginning to slide and your initial reaction is to hit the brakes. Logically, you know that’s the worst thing to do – braking while sliding will send you into a skid. However, all of your life’s experience driving has conditioned you to use your brakes when you want to stop. In that split second, your experience takes over to drive your behavior, leaving your logical thought processes in the dust. Not all decisions are this dramatic, but most…
  • The Good, The Bad and Your Marketing Efforts

    Omri Yacubovich
    9 Dec 2014 | 2:39 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services? Entrepreneurs, marketers and optimistic people in general tend to see (and to show others) the positive angle of things. That’s a great thing to keep your sanity. However, what if I told you that by presenting some negative information you could make things look more attractive? Being Too…
  • Conversations with God (or 11 Tips To Stretch Your PPC Budget)

    Omri Yacubovich
    3 Dec 2014 | 3:16 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences At least once in your professional life you tried using Google Adwords as part of your marketing activities. It might have gone well for a while, it might have failed right away. However, I’m quite sure you have this internal feeling you cannot ignore. Without noticing you became part of the Google Adwords religion. I was one of those lucky ones to hear a voice showing me the way. OK, I’m a bit exaggerating. A nice account manager from Google called me and though I was skeptic about it, I got some really good advice.
  • 50+ Marketing resources to stay ahead of the game

    Omri Yacubovich
    18 Nov 2014 | 1:26 am
    By Aviv Revach | CEO @ Commerce Sciences As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay ahead of the game. So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course. This is why I’ve decided to share these 50 great marketing resources – posts, blogs, and tools – helping you to move forward and grow your customer base.   Note: This list is updated on a regular basis. Feel free to comment below if you think a resource should be added. Email Marketing The Ultimate Guide to…
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    Long Live the Internet

  • Simple Thank You Note Is A Home Run For Your Online Store

    Jonathan
    13 Apr 2015 | 3:29 pm
    Really You What? The other day my wife received an email from a lady in Michigan.  She had received earrings from my wifes store as a gift for Christmas.  She mentioned that her sister in law had bought the earrings for her as a Christmas gift.  She said she didn’t really love them.  She said she had worn them twice but they weren’t her style. She then asked if she could exchange them for something else on the site.  She mentioned that her sister in law had spent $75 on the earrings.  She said it was a terrible waste that she didn’t like them or didn’t want to…
  • Why Start a Blog

    Robert
    9 Apr 2015 | 2:57 pm
      Hello. Here I am We have been internet entrepreneurs for almost five years. In those five years we have had some amazing successes and some even more amazing failures. One of our biggest failures has been our reluctance to start a blog. This is not to say that we haven’t created a blog for some of our SaaS products. We have created 7 product specific blogs. We use the blogs to write about our products and write about topics that might interest our potential users. Writing about Colorado Real Estate Contracts sounds fun, doesn’t it? Some of our blogs are much more effective than…
  • To Show Out Of Stock Or Not To Show Out Of Stock

    Jonathan
    8 Apr 2015 | 11:23 am
    The other day my wife was at one of our daughters birthday parties.  She was talking with another one of the mothers there.  She knew my wife had an online store and had actually purchased from her.  In passing she mentioned to my wife that she saw a lot of things were out of stock on her site.  The way she mentioned it though seemed to have a negative tone.  She wasn’t hating but was insinuating that it didn’t look so good. My wife came home and told me the story.  She decided she was going to remove a lot of the items from the site.  She seemed to agree that it…
  • Ecommerce Marketing with FameBit on YouTube

    Jonathan
    7 Apr 2015 | 11:28 am
    How I found FameBit The other day I was listening to a podcast about a small Ecommerce business.  The site is called Satin Lined Caps.  They sell a niche product that appears to solve a niche problem .  Without going into the details, I will say that its a tough sale.  Its a tough sale because you have to explain and show the product.  People aren’t necessarily looking for this product but certainly enjoy it. We talk a lot about picking a niche when starting your own Ecommerce store.  Having a focused niche gives you a better chance of being found.  It also gives you the…
  • I Know You Got My Email Stop Playing Hard To Get. I Have YesWare

    Jonathan
    6 Apr 2015 | 8:20 am
    Just Email Dating For Now About a year ago I put together a proposal for a cool company that I really wanted to work with.  I can’t tell you their name because we didn’t end up working with them.  I don’t like to share other peoples business.  They are an older business that has been around over 40 years.  They were a huge part of the punk scene in the 80’s.  Suffice it to say they were big and nostalgic for me.  I wanted to work with them. At the time they were looking for a new online store.  They also wanted custom software to connect their online store to their warehouse…
 
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    ecomdash » » Blog | ecomdash

  • Quick IPO Fact Sheet. Etsy Maintains Commitment to Small and Medium Businesses

    Tiana Byers
    15 Apr 2015 | 5:02 am
    The handcrafted marketplace Etsy officially goes public tomorrow. Here's a five minute fact sheet to get you up to date on one of the most anticipated IPO's of the year. The post Quick IPO Fact Sheet. Etsy Maintains Commitment to Small and Medium Businesses appeared first on ecomdash.
  • How To Get Your Ecommerce Products In The News

    Tiana Byers
    14 Apr 2015 | 5:40 am
    Writing a press release can get the attention of your audience in a big way - but you have to earn it. Use these tips to get reporters on your side, so that they will share your company news with followers. The post How To Get Your Ecommerce Products In The News appeared first on ecomdash.
  • How to Get the Most Out Of Your Inventory Software

    Tiana Byers
    13 Apr 2015 | 5:52 am
    Are you getting the most out of your inventory software? Believe it or not, inventory management systems are good for more than just managing stock - they can grow your business two-fold. The post How to Get the Most Out Of Your Inventory Software appeared first on ecomdash.
  • Amazon Announces Last Call for Its Website Builder Service

    Tiana Byers
    8 Apr 2015 | 5:38 am
    Amazon announces last call on its Webstore service, with plans to shut down completely by July 1, 2016. Sellers currently using Webstore have roughly 15 months to find a new shopping cart provider and migrate. Have you checked out any of these top rated shopping cart tools yet? The post Amazon Announces Last Call for Its Website Builder Service appeared first on ecomdash.
  • Stamps.com Buys Endicia – What Now?

    Tiana Byers
    7 Apr 2015 | 5:25 am
    Stamps.com recently announced their intention to purchase leading postage provider Endicia. Will Stamps.com or Endicia customers be impacted? The post Stamps.com Buys Endicia – What Now? appeared first on ecomdash.
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    A Better Lemonade Stand

  • Logo Generator Resource Roundup

    Richard Lazazzera
    4 Apr 2015 | 9:34 am
    In this logo generator roundup I will show you the ten best logo makers, generators and template sources to help you generate your next logo. Why Are Logos So Important? I’m big on branding. Why? Ecommerce is in a very different place than it was even five years ago. The days of finding a boring, […] The post Logo Generator Resource Roundup appeared first on A Better Lemonade Stand.
  • Giveaway: Win 1 of 5 Shopify Themes from Out Of The Sandbox

    Richard Lazazzera
    31 Mar 2015 | 6:24 pm
    Giveaway Update The sponsor of this contest has been changed to Out Of The Sandbox. The previous sponsor (who approached me to run this giveaway) went silent and refused to respond to emails, Twitter or help via their live chat support when it came time to award the winners. Upon further research into the company, […] The post Giveaway: Win 1 of 5 Shopify Themes from Out Of The Sandbox appeared first on A Better Lemonade Stand.
  • Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers

    Richard Lazazzera
    21 Mar 2015 | 7:53 pm
    Getting followers on Instagram isn’t hard. How to get real Instagram followers in your niche that are likely to purchase your products is a slightly different story and challenge. Instagram has quickly become one of the best marketing channels for ecommerce merchants. The visual nature of the platform, combined with some of the highest engagement […] The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.
  • How To Find A Product To Sell Online: The Definitive Guide (Book Launch)

    Richard Lazazzera
    29 Dec 2014 | 8:54 pm
    Let’s be honest. Finding, evaluating, and selecting a product to sell online is extremely difficult. The pros make it look easy, but if you’ve been dreaming of starting an online business, you’ll know first hand how hard that process really is. When I got started in ecommerce five years ago, I spent close to four […] The post How To Find A Product To Sell Online: The Definitive Guide (Book Launch) appeared first on A Better Lemonade Stand.
  • The Ultimate Entrepreneur’s New Year’s Preparation Stack

    Richard Lazazzera
    1 Dec 2014 | 8:00 pm
    “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” - W. L. Bateman Another year is coming to a close. With each new year comes new challenges, opportunity, and potential for entrepreneurs. Many people will talk about resolutions, some will actually and meaningfully establish them and only […] The post The Ultimate Entrepreneur’s New Year’s Preparation Stack appeared first on A Better Lemonade Stand.
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    Veeqo

  • Mistakes to Avoid When Processing Orders on Amazon & eBay

    Jodie
    24 Apr 2015 | 1:30 am
    Let’s face it: making mistakes can be easier than we’d like to admit when selling on Amazon and eBay. Order processing can be time consuming and lengthy, so it’s easy to slip up now and then, but we don’t want that (and neither do our customers), so here’s a few of the most common mistakes… Read More The post Mistakes to Avoid When Processing Orders on Amazon & eBay appeared first on Veeqo.
  • #Video: How to Sell on Amazon Like a Pro #amazon-seller

    admin
    22 Apr 2015 | 5:30 am
    Amazon has seen an increase in popularity over the past few years due to the ever-expanding market for online retail. It has become the world’s largest online retailing site a huge volume of traffic and search queries, making it a highly valuable shop window. While most people think that when they purchase something from Amazon,… Read More The post #Video: How to Sell on Amazon Like a Pro #amazon-seller appeared first on Veeqo.
  • Magento Extensions You Need to Be Using Right Now

    Jodie
    22 Apr 2015 | 1:33 am
      If you’re using Magento you’re probably aware that it’s a platform, and not a ready-made business in box that will meet all of your needs. Of course, you’ll need to expand upon the basic website to make sure your store really kicks the competition, so here are some of the top Magento extensions you… Read More The post Magento Extensions You Need to Be Using Right Now appeared first on Veeqo.
  • 11 Tips to Make Sure Your Shopify Store is Mobile Ready

    Jodie
    21 Apr 2015 | 1:31 pm
      Mobile commerce has become increasingly popular over the past few years due to its potential to drive immediate business. Mobile commerce can mean in-store mobile-enabled experiences (e.g using a phone to help shop and pay in a store), and mobile-enabled eCommerce (e.g buying through apps or browsers on a phone or tablet).   Because… Read More The post 11 Tips to Make Sure Your Shopify Store is Mobile Ready appeared first on Veeqo.
  • #Video: Getting Shipping Right

    admin
    18 Apr 2015 | 5:30 am
    You may be surprised at just how many companies fail to prioritise shipping within their customer service strategy. For far too many it’s a tag on at the end as they fail to connect customer satisfaction with painlessly receiving their order. Remember, your customers’ experience of your company doesn’t end when they checkout and cough… Read More The post #Video: Getting Shipping Right appeared first on Veeqo.
 
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    Xoom Solutions

  • Google Mobile Friendly Update: Mobilegeddon Rolling Out

    admin
    21 Apr 2015 | 11:36 pm
    Are you ready for the Mobilegeddon update? Google is releasing the mobile friendly update on April 21st. Here is what you need to know.   The mobile friendly update will potentially give a ranking boost to mobile friendly web pages in Google’s mobile search results. What should we expect when Google releases Mobilegeddon. If, your website is not mobile friendly yet, then it isn’t too late you can always go ahead and do it in the future and benefit from this mobile friendly algorithm.   This change will affect mobile searches in all languages worldwide and will have a significant…
  • Power Editor, a Chrome browser plug-in For Facebook Ads

    admin
    16 Apr 2015 | 6:47 am
    Do you want access to new Facebook advertising features as soon as they’re available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads. The Facebook Power Editor is a free plugin that lets you bulk edit your ads and a lot of other cool stuff you can’t do in the Ads Manager. It’s optimized for Chrome browser, so avoid using it in other browsers. What Is Power Editor? Power Editor is a tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. The most powerful way to target your…
  • Paid Marketing Guide and Steps

    admin
    13 Apr 2015 | 6:11 am
    The search engine marketing is the process of gaining website traffic by displaying ads on the search engine. Below are some of the most common terms also used to refer to search engine marketing (SEM) activities: Paid search ads Paid search advertising PPC (pay-per-click) CPC (cost-per-click) and CPM (cost-per-thousand impressions) Google Adwords is one of the popular search engine marketing engines:   Attract more customers: Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can…
  • App Store Optimization (ASO)

    admin
    10 Apr 2015 | 6:27 am
    With over 2 million mobile applications in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you are in the mobile app space, it is important to understand the various methods for marketing your app. We would like to share with you very important technique that continues to be overlooked by most app store optimization or ASO. The ASO is the process of optimizing mobile apps to rank higher in app store’s search results. The higher ranks in an app store’s search results, the more visible it is to potential customers. That…
  • Benefits of Paid Marketing on Facebook

    admin
    9 Apr 2015 | 3:11 am
    Facebook presents one of the greatest opportunities in online marketing right now. More than 1.3 billion people use Facebook to connect with people, events and causes that matter to them. Of these active users 64% visit the site every day..   Facebook ads have become an important marketing campaign for many businesses. Facebook advertisements are kind of a hybrid of Google AdWords and Google. The Facebook ads help businesses to meet their goals by allowing the business to get in front of their target demographics. You can create targeted adverts for different audiences, set your budget…
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    Amazing Selling machine

  • product 2

    ahmedbakair
    23 Apr 2015 | 10:04 am
      we created a course and launched the most comprehensive ‘selling on Amazon.com’ course in the world, and THE largest expert monitored Amazon selling discussion forum in the world. The post product 2 appeared first on Amazing Selling machine.
  • product 1

    ahmedbakair
    23 Apr 2015 | 9:51 am
      If you’re ready to be able to EASILY write 100% unique, from scratch, and PROVEN copy for your Amazon listings (built SCIENTIFICALLY to position your product as the PERFECT choice for your targeted audience) order The post product 1 appeared first on Amazing Selling machine.
  • Fulfillment by Amazon . com: The Basics

    Sakralarab
    11 Apr 2015 | 12:43 am
    Fulfillment by Amazon . com: The Basics Including a proper layer which sits along with Amazon procedures is the treatment for surpassing the actual Amazon Level. While there are numerous aspects of Market place management which can be evaluated as well as improved, probably the most immediate as well as significant modifications a owner can create is making use of Fulfillment through Amazon with regard to key directory segments. What exactly is FBA? Fulfillment by Amazon . com is a system where third party Marketplace retailers can take advantage of Amazon’s extensive and effective…
  • Supply Chain and Fulfillment Process

    Sakralarab
    10 Apr 2015 | 11:22 pm
    Supply Chain and Fulfillment Process “Supply chain” is really a fancy phrase describing the road a product requires to go through conception via manufacturing and lastly into the fingers of a client. If we had been talking along with hard-core provider chain experts, they’d demand a product’s supply cycle reaches to the exploration of the components (like essential oil and rubber) used to produce an item. However that’s just a little intense. For your purposes of information, we shouldn’t get very that comprehensive. You simply need to be aware of three the majority of…
  • Drop shipping on Amazon

    Sakralarab
    10 Apr 2015 | 8:58 pm
    Drop shipping on Amazon Analyzing Sales Channels Having an item selected, providers guaranteed as well as your company lawfully set up, it can time for you to begin marketing! Following, you have to choose to get your own items before potential customers. A number of product sales choices accessible, however, you will most likely select the one or a combination of selling on your own online store, Craigslist and eBay, or Amazon   Drop shipping on eBay since the world’s biggest auction website for actual physical goods on the internet, eBay is really a site many people know well.
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