Ecommerce

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  • Ep #40: Reviving Struggling eCommerce Businesses with Dana Jaunzemis of HomeHealthTesting.com

    eCommerceFuel
    Andrew
    11 Apr 2014 | 3:00 am
    New post from eCommerceFuel:Buying struggling businesses and turning them into successful, thriving businesses is a rare talent coveted by many business people. Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net is one of the best in the field. Dana has mastered the skills necessary for success, quadrupling the net profit of her main business, while creating great success with others. In this week’s episode, we are going to dig into the strategies and techniques Dana uses that will help you choose the right business to buy and improve. I’ve invited Dana on to the podcast to share…
  • 17 marketing blogs every small business owner should read

    The Bigcommerce Blog
    Anna James
    16 Apr 2014 | 6:07 pm
    Marketing is one of the most important, yet least understood topics required to turn a small business into a big business. There are many different channels you can use to grow your reach, both free and paid, but a great marketing plan starts with a strategy and understanding your options. To help, we’ve compiled a list of great marketing blogs every small business owner should read. You can use an app like Feedly to subscribe to these blogs and really start to boost your marketing knowledge. Whether you have a big budget or not, investing time to understand the right way to market your…
  • Facebook Announces Nearby Friends Feature

    eBusiness Strategy
    Julie Ask
    17 Apr 2014 | 10:01 am
    Facebook today announced a new optional feature- the ability to see which friends, or friends within a created group, are nearby. The social network is smartly looking to better serve its members who have made the mobile mind shift, expecting to get what they want in their immediate context and moment of need. In this case - knowing when a friend is nearby. Prviacy will be a concern with this feature, but users are protected by opt-in's and by only mentioning how close someone is, not their specific location. Connecting directly in person requires a number of steps including messaging and…
  • How to Instill eCommerce Customer Loyalty

    Blog posts
    afosbrook
    10 Apr 2014 | 11:40 am
    Consumers are constantly bombarded with messaging from online retailers and are presented with an increasing number of outlets to buy from. However, online retailers should be seeking to instill a stronger sense of customer loyalty. According to a report by Adobe, returning purchasers and repeat purchasers account for 41% of all eCommerce revenue. However, these purchasers only account for 8% of all traffic to eCommerce websites. This is a staggering discrepancy, especially when you consider that 80% of online retailers’ marketing budgets are spent attracting new shoppers to their website…
  • 10 WordPress Ecommerce Plugins to Improve Product Pages

    Practical Ecommerce » Articles
    joe-robison
    16 Apr 2014 | 2:00 am
    Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible. Here are 10 WordPress plugins to help your product pages. Product Photo Plugins WooView ...
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    E-Commerce Times

  • Are We There Yet? The Long Road to the CRM Revolution

    Christopher J. Bucholtz
    17 Apr 2014 | 6:21 pm
    They say you must walk before you can run. It follows that you should crawl before you walk. In CRM, however, there are a lot of businesses that talk at great length about wanting to run even though they haven't mastered crawling yet. They battle with the same old problems: adoption issues; technology decisions made before business needs are identified; lack of executive buy-in. If you want to extend the metaphor, CRM-wise, they're not running, walking or crawling -- they're lying face-down, motionless, on the floor.
  • Twitter Makes Bold Moves in Mobile Ad Game

    Rachelle Dragani
    17 Apr 2014 | 3:25 pm
    Twitter has announced new ways for advertisers to connect with targets both on and off the site. The new ad offering is the first integration between Twitter and MoPub, the mobile advertising exchange that Twitter acquired last year. With the partnership, advertisers will be able to launch ad campaigns that run across the entire Twitter Publisher Network. That encompasses 241 million monthly active users on Twitter, as well as roughly 1 billion people who use the apps in MoPub's ad exchange.
  • The Ultra High-Speed Internet Race Is On

    Jeff Kagan
    17 Apr 2014 | 12:07 pm
    Want to watch a new tech race? Keep your eyes on the new 1 Gbps ultra high-speed Internet race. Over the next few years, this will continue to grow and become one of the hottest races around. So who will the leaders be? Today, entrants like Google, AT&T, C Spire and CenturyLink already have started their race for the gold. First, it's important to understand this race, so let's pull back the camera. We can see that this race actually has been running for quite a long while. It is not new.
  • Alibaba IPO Could Spark E-Commerce Investment Surge

    Erika Morphy
    17 Apr 2014 | 6:45 am
    Whether Alibaba launches its IPO on April 21 or in the following days, it clearly will be a major event for Wall Street. By any measure, it will be a blockbuster. The company will raise up to $15 billion in the offering, which would place its value at $200 billion, based on investor community scuttlebutt. These are not unrealistic numbers. The company reportedly posts more revenue and net income than Amazon and eBay combined. Yahoo, a partial owner in Alibaba, provided a glimpse into just how robust Alibaba is in its latest quarterly report.
  • Marketo's Show

    Denis Pombriant
    16 Apr 2014 | 6:35 pm
    Marketo put on an interesting show last week at Moscone West in San Francisco. Still basking in last year's IPO, the company attracted a large and diverse audience of marketers who wanted to learn about modern marketing automation, and it was a good opportunity to take stock of where marketing has been and where it is going. The overall impression I got was that modern, statistical and analytic marketing is still in its early phase, though few people I know need to be convinced about its usefulness and efficacy.
 
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    Shop.org Blog

  • True life: I’m a software engineer in retail

    Margaret Case Little, Senior Director, NRF
    16 Apr 2014 | 2:12 pm
    It’s not common knowledge, but the retail industry employs more engineers than Silicon Valley. While this stat might shock those outside of the industry, key e-commerce players like Gilt, Zappos and Indochino have been building up their tech talent for years. The technology department is one of the largest at Indochino with more than a dozen full-time engineers. These engineers are responsible for developing the e-commerce platform, building the mobile apps that power the in-store experience,...Read the whole entry... »
  • Five digital positions on retailers’ “must hire” list

    Artemis Berry, Vice President, Digital Retail, Shop.org
    9 Apr 2014 | 7:39 am
    The retail industry has added more than 200,000 jobs over the past year, but – despite the popular image of the industry – 44 percent of retail employees do not work in a sales position. So, what are those jobs, you ask? Here are the five in-demand digital positions available in retail (and on the NRF job board), along with a breakdown of what “the job” and “the hire” both have to offer: 1. Engineers (mobile, front end, software, and systems developers) The job is the engine of a...Read the whole entry... »
  • Online shopping expectations for Easter 2014

    Fiona Swerdlow, Head of Research, Shop.org
    9 Apr 2014 | 7:38 am
    With a tough winter loosening its grip, spring has never felt so good – and Easter shoppers are ready to celebrate. According to NRF’s Easter consumer survey conducted by Prosper Insights & Analytics, 19 percent of consumers anticipate making some portion of their Easter purchases online, roughly in line with 21 percent who said so last year. One in four of these online Easter shoppers expect to spend more this year than last, while 63 percent anticipate spending about the same as last...Read the whole entry... »
  • The state of mobile shopping

    Fiona Swerdlow, Head of Research, Shop.org
    1 Apr 2014 | 6:02 am
    We’ve heard all kinds of metaphors to refer to “mobile” – everything from “glue” and “electricity” to “connective tissue.” Whichever works for you, the point is that in just a few years, mobile devices have become a fixture in our lives. The latest Shop.org Snapshot showcases data from Prosper Insights and Analytics that underscores just how important mobile devices are for shopping. Just how pervasive is mobile shopping? Goldman Sachs projects that U.S. retail sales...Read the whole entry... »
  • Five top trends from PSFK’s Future of Retail 2014

    Jessica Elenstar, Web Content Manager
    17 Mar 2014 | 6:10 am
    PSFK Founder and President Piers Fawkes It doesn’t matter if you’re a small e-commerce startup or an established omnichannel giant: Success in 2014 requires an obsession with creating unique shopping experiences. At Retail’s BIG Show, Piers Fawkes and Scott Lachut from PSFK outlined the key takeaways from their Future of Retail 2014 report. They used technical terms like “data-driven commerce platforms” and “networked purchase path” to describe the trends they’re seeing. But...Read the whole entry... »
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    Shopify Blog - Company

  • The Anatomy of a $122.5 Million Venture-Funded Ecommerce Website

    Mark Macdonald
    17 Apr 2014 | 7:33 am
    How do you get more sales and repeat customers for your ecommerce business? That’s the number one question most online store owners want answered. Most of the time, it comes down to making small improvements and optimizations to your site over time. But where do you start?  To give you some ideas and inspiration, we decided to take a look at Harry's, a 12-month old ecommerce business powered by $122.5M in venture capital funding. Harry's sells razors and grooming products for men and was founded by Jeffrey Raider and Andy Katz-Mayfield. Raider was one of the cofounders behind Warby…
  • The 16-Step Guide to Evaluating the Viability of Any Product Idea

    Richard Lazazzera
    16 Apr 2014 | 7:17 am
    When it comes to building a highly profitable ecommerce business, choosing the right product is without a doubt the most important piece of the puzzle. A critical first step in making sure you’ve picked a winner is evaluating the market demand, existing competition and viability of the product itself. Get this step wrong and you run the risk of wasting your time and energy, or worse, sinking a bunch of money into inventory you can’t move. Get it right and you set yourself up for sales and success. To help you determine if you’ve got a viable and profitable product idea on your hands,…
  • How a Childhood Passion Evolved Into a $1K per Week Ecommerce Business

    Dan Wang
    15 Apr 2014 | 7:27 am
    Chris Dammacco bought his first video game console, the Nintendo Entertainment System, at the age of 6. His grandmother gave him $100 as a birthday present and told him to go buy an NES. From that moment on he was a gamer. That passion has never faded. Last year Chris started Windy Gaming, a business around vintage, or retro, video games as a side-project while working full-time. Today the childhood passion and side-project has turned into a full-time ecommerce business that yields him about $1,000 per week. What’s even more amazing is that he’s managed to accomplish all this with a basic…
  • How a 107-Year-Old Sneaker Company Reinvented Its Business With Omni-Channel Retail

    Humayun Khan
    14 Apr 2014 | 7:27 am
    Michael Packer, owner of Packer Shoes, knows a thing or two about sneakers. His family has been in the business for three generations. The original Packer Shoes store was started by his grandfather and great-uncle in Yonkers, New York in 1907.  A lot of things have changed since then, like the store's relocation to Teaneck, New Jersey, and the company's foray into ecommerce, not to mention its budding clientele from around the world. But what hasn't changed is Packer Shoe's commitment to their community which now consists of "sneaker heads" – people who are so passionate about shoes…
  • 40 Tools and Resources For Creating Beautiful DIY Product Photography

    Dan Wang
    10 Apr 2014 | 7:20 am
    Good product photography is important. It increases the perceived value of your products and makes your website appear more trustworthy. But taking your products to a professional photographer can be expensive if you're just starting out. That’s why we put together the ultimate DIY guide to beautiful product photography, so that you too can shoot some gorgeous pictures that sell. As a follow-up, we’ve compiled 40 tools and resources to help you take your own product photos. These include resources on lighting, recommendations of experts, and things you need for your home studio. Here…
 
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    Get Elastic Ecommerce Blog

  • Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

    Lisa Walker
    16 Apr 2014 | 1:04 am
    A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage and potentially radically shift your business model into something you may not even have conceived of yet.Peeking into the crystal ball was Tamara Gaffney, Adobe’s chief Digital Index prognosticator, and Ray Wang, principal analyst and founder of Constellation Research, who hosted an enlightening session on Adobe’s latest insights and what…
  • Beyond Push Notifications: What Can Beacons Do For Retail?

    Linda Bustos
    14 Apr 2014 | 1:04 am
    The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts.What else can beacons offer in-store? Based on the research in Forrester Research, Inc.’s March 2014 report The Emergence of Beacons in Retail Get Elastic believes there are 5 reasons retailers should look into the technology.Customers as beaconsBeacons can facilitate person-to-person communication, which can be helpful for paging sales associates from within an app, rather than wandering around (like Uber for…
  • Profile of A Chief Marketing Officer [Infographic]

    Linda Bustos
    11 Apr 2014 | 1:03 am
    This week’s infographic comes from CMO.com and breaks down the details of the average Chief Marketing Officer in the United States.
  • Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

    Lisa Walker
    7 Apr 2014 | 1:03 am
    Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product.Elastic Path was there in full force, celebrating our new partnership with Adobe with our booth, experience driven commerce retail demo and well-attended session called “The perfect union: Adding commerce to Adobe Marketing Cloud.”Rising Consumer ExpectationsAs evidenced by the number of analytics-based session topics, Summit was a show more for…
  • What Customers Think About In-Store Tracking [Infographic]

    Linda Bustos
    4 Apr 2014 | 1:03 am
    Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists.77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their favorite retailers tracking them. 88% don’t want to be tracked even if it will improve the customer experience! (Though free stuff and discounts apparently appeal to more than half). Via The Mobile Retail BlogClick to enlarge infographic
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    Practical Ecommerce » Articles

  • Mining Reviews for SEO Benefit

    Jill Kocher
    17 Apr 2014 | 11:45 am
    Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time. For SEO, reviews fall under the generally beneficial category of user generated content. Because UGC comes from consumers, it’s written ...
  • 5 Tips to Increase Facebook News Feed Views

    paul chaney
    17 Apr 2014 | 2:00 am
    Facebook made recent modifications to News Feed, presumably to reduce the amount of spammy posts coming from Pages. These posts typically fall into three categories: Like-baiting, frequently circulated, and spammy links. Like-baiting. Posts that explicitly ask News Feed readers to like, comment on, or share the ...
  • Online Purchase Cycle in 2014 Messy; Not a Funnel

    Armando Roggio
    16 Apr 2014 | 7:20 am
    Mobile, social, and the cacophony of modern interruption marketing has transform the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers. It is, perhaps, cliche to say that ecommerce, mobile devices, and social media networks have “changed everything” ...
  • 10 WordPress Ecommerce Plugins to Improve Product Pages

    joe-robison
    16 Apr 2014 | 2:00 am
    Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible. Here are 10 WordPress plugins to help your product pages. Product Photo Plugins WooView ...
  • 4 Tips for Testing Copy on an Ecommerce Site

    Chris Goward
    15 Apr 2014 | 9:51 am
    Even though many marketers believe “content is king,” when it comes to ecommerce sites, content is often anything but king. Conversion optimization testing, sales copy, and general site copy often take a back seat to testing design elements, the checkout process, and other aspects of ...
 
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    Practical Ecommerce » Columns

  • Recap of selling an ecommerce business

    Manny Shah
    17 Apr 2014 | 6:45 am
    Every time I sell an ecommerce business, I write an internal summary with highlights of that deal. This includes statistics like: Asking price vs. selling price; Terms offered vs. terms negotiated between buyer and seller; Challenges faced selling the business; Number of offers received; Time between the listing date and ...
  • Growing an ecommerce company starts with ‘why’

    david sasson
    4 Apr 2014 | 11:15 am
    Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that we feel truly good about. I don’t even mean a knock-your-socks-off “I would love to ...
  • Are you really improving your site with this recommendation?

    Richard Stubbings
    3 Apr 2014 | 6:51 am
    Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions, you have to realize that it may not work for you. The bottom line for ...
  • The real costs of starting a web store

    Jordan Lindberg
    30 Mar 2014 | 1:40 pm
    “Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison Although there are many ways to get an ecommerce store off the ground, one of the most common solutions is to use one of the many popular ...
  • Anatomy of an online scam

    elizabeth ball
    26 Mar 2014 | 7:28 am
    Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online scams. 1. The Scammers Seem Legitimate Online scams typically involve products or services that help you save money, time, effort, or raise ...
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    Comparison Shopping Engine Strategies

  • Check out the 2014 Spring Release

    Delisa Reavis
    16 Apr 2014 | 10:43 am
    It's Spring Release time! Learn all about the new ChannelAdvisor product features that help retailers become smarter about e-commerce at our sister blog, eBay Strategies, and sign up for the webinar taking place on May 1!
  • Countdown to Catalyst Americas: Google, eBay, Amazon and more

    Delisa Reavis
    2 Mar 2014 | 8:54 am
    Catalyst Americas is right around the corner, and we've got all the big names and players in e-commerce coming.  Check out sister blogs for details about some of the upcoming Catalyst highlights:  Don’t miss Google! http://ow.ly/u9m0T eBay Takes the Stage http://ow.ly/u9qzL Amazon Questions Answered http://ow.ly/u9oHt  Catalyst Americas is almost sold out, but there’s still time to sign up.  Check out the 10 Reasons Not to Miss Catalyst, and see the full agenda and register for Catalyst Americas 2014 today.
  • New Search Marketing Blog: Google PLAs Coming Out On Top….

    Delisa Reavis
    5 Dec 2013 | 1:24 pm
    Don't miss the new blog over on Search Marketing about Google Product Listing Ads coming out on top in search results!  Read all about it here and find out what it means for retailers. 
  • The Feed Doctor Blanks Out

    Delisa Reavis
    5 Nov 2013 | 8:56 am
    The Feed Doctor at Halloween, "Breaking Blank" People are frequently asking me to explain the difference between the two functions IFBLANK and ISBLANK. It’s confusing for several reasons. Obviously, the names are nearly identical. Also, the most common use for ISBLANK is inside an IF function! Here’s how I explain ISBLANK and IFBLANK – plus some tips on keeping them straight. IFBLANK Let’s start with IFBLANK. This function takes in two to eight inputs, and outputs the first one that isn’t blank. This is useful if you want to output an attribute that’s populated in most of your…
  • 5 Consumer Behaviors Changing Online Marketing

    Delisa Reavis
    15 Oct 2013 | 7:19 am
    5 Consumer Behaviors Changing Online Marketing and What Retailers Can Do to React Lets go back in time—circa 2000—and imagine you needed a new camera.  Using the internet as a research tool, your search probably started with “camera.”  From there you navigated to review sites, phoned friends and visited stores.  Once you decided on that snappy Canon advertised by a longhaired Andre Agassi, you visited a comparison shopping site to find the best price.  Sound familiar? Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase…
 
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    BIA/Kelsey - Local Media Watch

  • A Look at the GOLOCAL Finalists: The Best in National Local

    Peter Krasilovsky
    17 Apr 2014 | 3:59 pm
    The Finalists for BIA/Kelsey’s GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes place in Atlanta). The Awards were the result of a brainstorm with our friends at Balihoo, who agreed to sponsor them. We wanted to showcase the Best in Local online and mobile campaigns by national and regional players in the U.S. and Canada . The results are totally objective – we recruited an ace group of independent “national local”…
  • How Baby Boomers Are Embracing Mobile Shopping

    Meshach Cisero
    17 Apr 2014 | 7:07 am
    Baby boomers — those aged 55 plus — are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by the Local Search Association, this generation — including Boomers and Seniors — are embracing mobile as a local shopping companion. Our Consumer Commerce Monitor? survey data supports many of the results highlighted in that study. When it comes to smartphone use, according to the Local Search Association’s study, 69 percent of baby boomers and…
  • Leading in Local Video: Mobile at the Heart of the National Impact

    Mike Boland
    16 Apr 2014 | 4:39 pm
    In prepping for our Leading in Local conference in Atlanta in three weeks, I’m revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority of U.S. mobile ad spend (for now…). Another preview of Atlanta sessions comes from the “National-Local” session we did at our last conference in San Francisco in December. There I interviewed the Weather Company and Wanderful Media about their strategies to help large brand advertisers localize mobile efforts.
  • Sparkfly Platform Helps National Brand with Local Reach

    Rebecca Weingartner
    16 Apr 2014 | 11:39 am
    Many in the advertising world can relate to the infamous quote by John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Advertisers are trying to combat this issue every day but now it appears that Sparkfly may have some answers to this age old struggle. Sparkfly was founded by Catherine Tabor in 2001 in Atlanta, Georgia. She started in the online promotions business where she ran solutions with online coupon codes. “It was here that I recognized merchant’s desire to put a promotion out into the world…
  • Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO

    Charles Laughlin
    15 Apr 2014 | 5:32 pm
      On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set. Boland outlined his 2013-18 mobile advertising forecast, which was published last week for BIA/Kelsey clients. Boland also provided a detailed forecast summary in a blog post last week. One of the notable elements of the new mobile forecast is the projected growth in…
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    Ecommerce Partners Blog

  • Email Winback Video

    ECP
    25 Mar 2014 | 9:59 am
    This video explains how to easily segment your customer list and created target offers which will turn average customers into your best customers.
  • How do you know if you are spending too much on online marketing?

    ECP
    25 Mar 2014 | 9:03 am
    This short video explains how to use two metrics to value the results of your programs.
  • Valuable Ecommerce Analytics During the Upcoming Holiday Season

    Gil Levy
    24 Nov 2013 | 5:51 am
    Beyond the direct sales potential, the holiday season provides a rare opportunity to leverage the large volumes of traffic for consumer behavior analytics. Collection of real-time data is essential to any eCommerce site. The more data we have the more insight we get into our shoppers’ experience, the more educated decisions we can make when optimizing our site. Thus, the holiday season with its large pool of visitors is an invaluable test case period. Businesses can accumulate significant data which can be used for future optimization and achieve better results throughout the next year.
  • How Leading Apparel Supplier, Castro, Went from Strictly In-Store to Successful Omni-Channel Retailing in Less Than One Year

    Asi Erenberg
    6 Nov 2013 | 3:30 am
    The Castro Mobile Store When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in m-commerce. And not because we thought the project would be simple. Making extremely complex, highly visual content look great and load fast on the small screen is always a challenge. In Castro’s case, we also had to…
  • 5 Tips to Get Your Ecommerce Site Ready for the Holiday Rush

    Gil Levy
    3 Nov 2013 | 5:18 am
    The holiday season is upon us, and online shopping volumes are likely to explode. According to eMarketer, US online retail sales for the upcoming holiday season are expected to reach $61.8 billion, a 15% increase over the same period in 2012.With Hanukkah and Thanksgiving occurring on the very same day, this year’s online commerce revenues could easily top the already bold predictions. So, if you are selling online, get ready to roll up your sleeves and prepare your eCommerce site for the coming rush. Here is how: 1. Ramp up Your Server Capacity and Site Performance The importance of…
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    Retail, in the eyes of the everyday customer

  • Quick View. Is It Really Needed?

    betterretail
    14 Apr 2014 | 2:39 am
    It’s very very common for ecommerce stores to show a Quick View option when you mouse over items on subcategory pages— When Quick View is clicked a lightbox like this appears … … allowing the shopper to buy directly without having to go to product page.  I can totally see how this makes sense for a heavy repeat buyer who wants to just quickly complete the purchase.  But that’s a very small minority of visitors.  Why I hate Quick View— product images on category pages are shrunk down, and Quick View takes up a fair amount of image screen real-estate.  Thus, it’s highly…
  • Great Email Marketing Subject Line

    betterretail
    7 Apr 2014 | 2:08 am
      Add a personal annual calendar reminder for April 1st so you too can send an email like this to your list on April 2nd (assuming sending occasional sales emails is part of your email marketing strategy).
  • Social Sharing

    betterretail
    31 Mar 2014 | 2:52 am
    On lostgolfballs.com when you get to cart page they have a clever design element that shows a partial 5% off coupon code— On click we see this popup— The idea is pretty simple, shoppers who are incentivized by the discount can access it by letting their Twitter or Facebook friends know about the order. Idea described above is a plug and play widget by addshoppers.com, so you can implement it on your site too.
  • A Request

    betterretail
    24 Mar 2014 | 2:25 am
    Please don’t force browsers to show a warning message that could freak shoppers when they land on your site.  I saw this when I visited halfpricedrapes.com from my desktop computer— Without even seeing actual opt-in rates for this pop-up I can bet it’s less than 15%.  And the 15% that do allow halfpricedrapes.com to know their location probably click it by mistake.  If you’re going to try a strategy like this please either A/B test it or annotate date of change in Google Analytics and measure bounce rate metrics for first week.  If you see a 10% spike in bounce rate it’s…
  • Words are Powerful

    betterretail
    17 Mar 2014 | 3:33 am
    We are programmed to decline newsletter signup offers.  The copy used by oDesk is an example of how to do it right
 
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    eBusiness Strategy

  • Facebook Announces Nearby Friends Feature

    Julie Ask
    17 Apr 2014 | 10:01 am
    Facebook today announced a new optional feature- the ability to see which friends, or friends within a created group, are nearby. The social network is smartly looking to better serve its members who have made the mobile mind shift, expecting to get what they want in their immediate context and moment of need. In this case - knowing when a friend is nearby. Prviacy will be a concern with this feature, but users are protected by opt-in's and by only mentioning how close someone is, not their specific location. Connecting directly in person requires a number of steps including messaging and…
  • Navigating the New Digital Landscape

    Martin Gill
    16 Apr 2014 | 8:39 am
    I'm writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket online with Expedia. I used the Trainline app to check the most up to date timetable info just before I left the office. Digital is enhancing my journey. Making it easier. Every single one of my fellow travelers, with the exception of the sleeping Hipster opposite me, has immersed themselves in their own digital worlds. They tap the screens of smartphones. They watch movies on their tablets. They type…
  • Augmented Reality Graduates From Gimmicks To Utility

    Julie Ask
    13 Apr 2014 | 10:03 pm
    Augmented reality has represented the potential for the magical enhancement of our physical world through digital content. (See report) Too many of the use cases today - especially in marketing - have been gimmicks leaving a user to scratch his head and think, "I don't get it." Some have offered entertainment. Some have delivered games and rewards (e.g., Zappar). A few have offered true utility in a consumer's mobile moment - Amazon, Yelp, or the Commonwealth Bank of Australia (see case study) by simplifying the discovery and consumption of simple, 2D information. Finally,…
  • Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

    Martin Gill
    9 Apr 2014 | 5:08 am
    Digital disruption is both an opportunity and a threat. In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage in the future are doomed to failure. But as a counterpoint, those firms that embrace the opportunity digital technologies bring to get closer to their customers by creating contextually relevant, personalized customer experiences will thrive. That's the theory, but what does it look like in practice? This week, two major UK grocery firms paint opposite ends of the digital spectrum. Read…
  • European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

    Michelle Beeson
    9 Apr 2014 | 12:05 am
    Consumers are embracing an increasing number of devices and touchpoints to shop - this we know and at Forrester we call this the mobile mind shift. But eBusiness professionals still need to figure out the relative influence each touchpoint has on their customers' shopping behavior in order to determine where to focus their efforts. Should you follow the likes of House of Fraser with a mobile first web presence? How do your customers use your digital presence for research pre-purchase? Forrester's new retail segmentation helps eBusiness executives answer these questions by providing a…
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    Solid Cactus, Inc

  • (Re)Introducing Scratch & Save for Your eCommerce Store!

    Scott Sanfilippo
    15 Apr 2014 | 10:30 am
    A few years ago we introduced an eCommerce store feature that I really got excited about. When our lead developer came to me with the idea for a virtual scratch-off coupon for the item page, I knew right away this was going to be something that store owners would want to have on their site for special sales and promotions. We built a prototype and selected about a dozen store owners to be part of a beta test to gauge coupon usage, customer comments, feedback on usability, etc. We made some tweaks and released “Scratch & Save” which quickly skyrocketed to be one of our top selling…
  • Get Me Likes Gets an Upgrade!

    Scott Sanfilippo
    27 Mar 2014 | 9:18 am
    It wasn’t that long ago we released our Facebook fan building feature, Get Me Likes, for Yahoo! Store, Monster Commerce and 1ShoppingCart. Since then, eCommerce store owners have been using it to increase their fans, capture sales and build a community of loyal followers. We’ve received valuable feedback since the first release and have incorporated many of what our users have asked for in the latest version, 1.1, including: Multiple Placement Options: Version 1.0 only allowed Get Me Likes to be displayed along the left center side of the screen. Version 1.1 now allows for these…
  • Ask The Experts: Internet Marketing Roundtable March 26, 2014

    Scott Sanfilippo
    11 Mar 2014 | 2:47 pm
    One question that I’m asked time and time again is “What changed the most since you first started selling online in 1994?” For the most part the technology used to transact online is the same, web design has evolved over the years but nothing has changed dramatically, but marketing is the component that changes constantly and keeps us all on our toes. Over the past two years we have seen dramatic changes in the way search engines treat content; some good, some bad. Social media has surfaced as a channel that eCommerce store owners must embrace and use to its full potential. And…
  • Introducing Mega Top Nav for Yahoo! Store

    Scott Sanfilippo
    27 Feb 2014 | 9:51 am
    A wise man once said, “a good website begins with good navigation.” You can have a stunning design and all the latest bells-and-whistles, but if your navigation is complex, cumbersome and doesn’t allow your customer to find the information or product they need quickly, your site won’t convert. When a customer visits your website, they expect good navigation that gets them to what they’re looking for in the least amount of clicks. The last thing a shopper wants to do is waste time clicking all over the place trying to find the item they’re looking for. Over the…
  • Learn Best Practices and Techniques to Improve Your SEO In February’s Free Webinar

    Scott Sanfilippo
    11 Feb 2014 | 5:00 am
    It’s that time again, time for Webinar Wednesday! This month Duane Forrester, Senior Product Manager of Bing’s Webmaster Program, will be speaking on a topic that impacts every website owner – search engine optimization. In his “SEO 101” presentation, Duane will discuss best practices and techniques designed to improve a website’s visibility in the organic listings. Search engine optimization is an ever changing subject and what worked well for sites yesterday, may no longer be recommended tomorrow. Thinking back on my early days in eCommerce, giant fonts, hidden text,…
 
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    The Bigcommerce Blog

  • 17 marketing blogs every small business owner should read

    Anna James
    16 Apr 2014 | 6:07 pm
    Marketing is one of the most important, yet least understood topics required to turn a small business into a big business. There are many different channels you can use to grow your reach, both free and paid, but a great marketing plan starts with a strategy and understanding your options. To help, we’ve compiled a list of great marketing blogs every small business owner should read. You can use an app like Feedly to subscribe to these blogs and really start to boost your marketing knowledge. Whether you have a big budget or not, investing time to understand the right way to market your…
  • How your personality could be holding back your business – understanding DISC

    Rob Green
    15 Apr 2014 | 9:36 pm
    When it comes to running a small business, it’s important to understand topics like finance, marketing, product development, culture, hiring, leadership, etc, but something equally as important is understanding your personality profile and how it can help (or hinder) the growth of your business. Getting to know your own personality is a great way to understand how you can build a supporting cast to help you be even better at the things you need to focus on to drive growth in your business. And one of the best ways to understand your own personality is with a DISC assessment. DISC stands for…
  • The 10 minute accounting primer (that could save your business)

    Colin Payne
    14 Apr 2014 | 6:30 am
    You’ve finally gone and started that business you’ve been dreaming about for years. The revenue and expenses have started flowing in and you’re not quite sure what to do next with that shoebox (or inbox) full of receipts you’ve been collecting. If you don’t have something in place already, it’s time to get a solid accounting system in place. According to the U.S. Small Business Administration, 50 percent of small businesses fail within the first five years and the main reasons for failure revolve around poor financial management. But you don’t just want to avoid failure, you…
  • 8 ways to create a blog everyone wants to read (with real examples)

    Ellison Bloomfield
    13 Apr 2014 | 7:35 am
    Your blog provides you with the ability to share your point of view, provide information to customers and above all, be helpful. It can expose you to new customers, amplify the reach of your site and help to build your credibility as a brand. But when it comes down to it 85% of corporate blogs have less than 5 posts and many company blogs post so sporadically that readers will never be sure if there is new content. So what does it take to produce great blog content and keep your readers engaged? I’ve put together 8 tips you can use to get started blogging. They’ll help you not…
  • The small business owner’s guide to doubling productivity

    Kristi Hines
    12 Apr 2014 | 7:00 am
    One of the biggest challenges for small business owners, and especially solopreneurs, isn’t necessarily knowing how to do the things it takes to run their business, but having the time to actually do them. This can (and usually does) include handling a variety of tasks in the areas of customer service, store management, and marketing. Fortunately, there are things you can do to help reduce the overwhelm you feel and continue to get all of the essentials done. Here’s the five-step plan you need to follow to double your productivity and get more done. 1. Decide what’s vital versus…
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    3dcart's Ecommerce Blog

  • Why Proper Item Categorization Matters…

    Joe Palko
    17 Apr 2014 | 4:29 am
    Bryan Falla from 3dcart’s Marketing Team explains why it is impossible to overstate the importance of proper categorization in e-commerce. You may have the greatest widget on the market today, but if customers search your site they can’t find widgets in a way that makes sense to them, or if they run a Google search [...]
  • Clothing and Sales Tax: 5 Eye-Openers to Help You Face the Music

    Joe Palko
    16 Apr 2014 | 4:00 am
    Perhaps you never really gave much thought to clothing and sales tax as you were planning your online boutique. It’s definitely one of the not-so-fun parts of starting up your own e-business. Nonetheless, you can’t just ignore it and wait for it to fade away. That won’t ever happen. When you talk of this particular [...]
  • Is My Domain Name Acceptable?

    Joe Palko
    15 Apr 2014 | 4:00 am
    Believe it or not, this is one of the most common questions we get asked in the 3dcart Marketing Department, and with good reason – it is a great question.  A domain name can make or break your online business. Choosing a good name for your homebase on the web is of utmost importance because [...]
  • Connect Your 3dcart Store to Canada Post and Get $100 in Shipping

    Joe Palko
    14 Apr 2014 | 4:00 am
    Shipping is key to running a successful online store. Customers expect a seamless end-to-end online shopping experience and you need efficient and automated tools to fulfill orders. Last August, we introduced newly updated Canada Post integration; enabling you to do display live shipping rates to customers, track orders and automate shipping label printing right within [...]
  • Back to School With 3dcart U

    Joe Palko
    10 Apr 2014 | 10:00 am
    We know you have many questions about how best to utilize 3dcart’s software and SEO services to build your business. That’s why we created 3dcart University. Within our many practical articles and how-to tutorials you will find realistic step-by-step instruction to take you to the top of the e-commerce class! We work tirelessly to be your [...]
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    The Official LexiConn Blog

  • Heartbleed – All LexiConn Servers Patched

    Robert Mangiafico
    9 Apr 2014 | 7:45 am
    Tweet  If you haven’t already seen or heard about Heartbleed, the large vulnerability that affected over half a million trusted websites, here is a synopsis, the status of our servers being patched, and my take on why the sky is NOT falling due to this issue. LexiConn is Safe Once this vulnerability was announced, we had all of our affected servers patched within a few hours. Note that the large majority of our servers were not vulnerable to this attack, as they run versions of the OpenSSL software that did not have the bug in them. What is Heartbleed? Heartbleed is a bug in the very…
  • ShopSite Tip: Order Notification Blocking May Affect You!

    Matt Grimm
    9 Apr 2014 | 6:10 am
    Tweet If your store is currently configured to send order notifications with the customer as the ‘From’ address (default setting), you may soon stop receiving these notifications.  This will apply to any merchant currently forwarding order notifications to GMail, Yahoo and other 3rd party mail servers. This is true even if your store email address is at your domain.  Any action that would in turn forward that email off the server, would result in the message being marked as spam or rejected entirely. Order notification settings can be verified under Commerce > Order System…
  • Five Hidden Pitfalls Of Remotely Hosted Shopping Carts

    Robert Mangiafico
    2 Apr 2014 | 6:06 am
    Tweet There are two broad types of ecommerce solutions: 1. Software that is installed in a hosting account (like ShopSite or Magento) -or- 2. Software as a service [SaaS] (no installation or ownership of files like Volusion, Shopify, BigCommerce, etc…) (Remotely hosted shopping cart) Although the idea of not having to install or maintain any software may sound appealing, there are five drawbacks that you will want to consider… 1. Hidden Fees At a quick glance, a remotely hosted solution may seem like a great deal. Some have low monthly fees. Others offer a ton of features at no…
  • ShopSite Tip – Coupon Code Pop-Up

    Rich A.
    25 Mar 2014 | 6:10 am
    Tweet JavaScript can be used for a variety of features on the Shopping Cart page in ShopSite, such as this tip for showing the amount left to purchase to receive free shipping, and today we’re going to look at a very simple piece of code which will pop-up an alert to the customer with a coupon code. Add This Coupon Code! ShopSite has a large list of javascript variables which are available on the Shopping Cart for custom scripts, and we’ll use the “ss_subtotal” variable for this code. <!-- Coupon Code After Cart Minimum --> <script language="javascript"…
  • Our New Website is Live!

    Robert Mangiafico
    17 Mar 2014 | 8:12 am
    Tweet Break out the champagne and confetti! At least that’s how I feel after finalllllly getting the new website out the door. We launched the new site this past Friday afternoon. It was a long process, but one that required patience and attention to detail to get right. Out with the old It has been a number of years since we’ve redesigned our site. The “old” website was starting to look a little dated. It was designed for a small screen, used small text, and did not properly convey our focus and expertise. In a nutshell…. It *HAD* to go: Old site (click image to…
 
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    eCommerceCircle

  • Going Green: How To Minimize Paper Consumption

    Don Amato
    26 Mar 2014 | 2:39 pm
    The sentiment of “saving a tree” is as relevant in e-commerce as in any other type of office operation. Despite all encouragement to the contrary, paper waste continues to this day. In a typical office, each employee discards an average of 350 pounds of paper every year. For even a one-man operation, that’s a big and possibly unnecessary expense. Fortunately, a few policy changes can serve to cut paper waste in half. Making these changes a habit could be the biggest obstacle. Saving Printer Paper To cut down on the expense of printing, try to: Go double-sided: There’s…
  • Mobile Payments: What Your Consumers Are Missing

    Kristen Gramigna
    18 Mar 2014 | 12:19 pm
    Retailers have embraced new opportunities presented by the technology that makes mobile payments possible. However, mobile payments still cause confusion for consumers. Many consumers are distrustful of the technology, and retailers will not be able to fully take advantage of the technology until consumers are more willing to use the payment option. Here is a look at some of the common ways that consumers misunderstand the mobile payment process. Lack of Understanding of the Mobile Wallet A general lack of understanding about the concept of a mobile wallet has prevented consumers from…
  • Single Or Multi-Page Checkout: Which One Is Right For Your Online Store?

    Jimmy Rodriguez
    17 Feb 2014 | 2:07 pm
    Customer checkout—that last hurdle before the conversion is yours. You wouldn’t think it’d be such a sizable one. A huge percentage of your shoppers may bounce before they finish the sale. They’ve already spent a lot of time browsing your site and choosing their purchase. What gives? You’re not alone. The Baymard Institute recently looked at 19 cart abandonment studies over the last seven years, finding a 67.35% average documented online shopping cart abandonment rate. The most recent studies included are surprisingly high compared to those from past years. (In 2012 for instance,…
  • 3 Takeaways From The Bing Ads Case Study Featuring JXT Group

    Menachem Ani
    26 Jan 2014 | 8:22 am
    We recently partnered with Bing Ads to publish a case study on the benefits we’ve seen from managing client campaigns on Bing Ads. Here are some key takeaways: Utilize Bing Ads great support team. You can contact them via Live Chat, Email or Phone. They are quick to help you solve any problems you may have and provide campaign advice. Import your campaigns directly from Google AdWords. Bing Ads has a very simple tool where you can enter you AdWords login and import all campaigns instantly. This is a great way to get started on Bing Ads with minimal effort. The new Phone Call Ad…
  • Mobile Shopping: Ringing in the New Year [Infographic]

    Menachem Ani
    8 Jan 2014 | 9:41 am
    Bizrate published an infographic with data from pulled from Bizrate Insights. Some cool metrics below.
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    Practical Ecommerce » Columns

  • Recap of selling an ecommerce business

    Manny Shah
    17 Apr 2014 | 6:45 am
    Every time I sell an ecommerce business, I write an internal summary with highlights of that deal. This includes statistics like: Asking price vs. selling price; Terms offered vs. terms negotiated between buyer and seller; Challenges faced selling the business; Number of offers received; Time between the listing date and ...
  • Growing an ecommerce company starts with ‘why’

    david sasson
    4 Apr 2014 | 11:15 am
    Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that we feel truly good about. I don’t even mean a knock-your-socks-off “I would love to ...
  • Are you really improving your site with this recommendation?

    Richard Stubbings
    3 Apr 2014 | 6:51 am
    Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions, you have to realize that it may not work for you. The bottom line for ...
  • The real costs of starting a web store

    Jordan Lindberg
    30 Mar 2014 | 1:40 pm
    “Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison Although there are many ways to get an ecommerce store off the ground, one of the most common solutions is to use one of the many popular ...
  • Anatomy of an online scam

    elizabeth ball
    26 Mar 2014 | 7:28 am
    Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online scams. 1. The Scammers Seem Legitimate Online scams typically involve products or services that help you save money, time, effort, or raise ...
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    TrialPay Blog

  • What’s Happening: The Lifespan of a Freemium Gamer

    Katie
    11 Apr 2014 | 11:46 am
    When creating a new mobile game, developers need to capture their audience’s attention – and quick. In its latest report, Swrve followed 10 million mobile users for 90 days to analyze their gaming habits. Swrve found that 66 percent of users stop playing freemium games after just 24 hours, and 19 percent will play the game only once. Even if a player does continue to play beyond the first day, by the end of the first week, only 16.4 percent of gamers remained, and the retention rate by the 30th day was 5.5 percent. This means that developers need to create games that not only…
  • Setting the record straight on Reward Install Campaigns

    Guest Author
    8 Apr 2014 | 1:37 pm
    This article was written by Brendan Gluck, Senior Manager of Business Development, Games, here at TrialPay.  You can find the original article on PocketGamer.biz. There is no shortage of advice on how to build a great game. However, with millions of apps vying for attention, all of that hard work will go to waste if no one sees it in the app stores. Therefore, effective user acquisition strategies are a critical part of your app’s success. Developers typically need to use a myriad of methods to acquire users. If effectively targeted, paid acquisition through networks like AdMob,…
  • TrialPay Europe gets a new office in Berlin!

    Olga Larina
    7 Apr 2014 | 1:31 pm
    The team celebrates not just the office move, but a great two years in Berlin! Two years ago, TrialPay opened an office in Berlin.  The move was strategic in establishing a base closer to our European partners, and in continuing our global growth and influence. As we grow our employee base in Europe, it was time to find a new office.  In March, the team packed up and moved all the way…across the street.  Make no mistake, though, it was a big move, and after all the boxes were unpacked, we held an office warming party complete with special cocktails including Offer on the Beach and…
  • What’s Happening: App Domination

    Katie
    4 Apr 2014 | 11:40 am
    In a blog post this week, Flurry confirmed that the apps have come to dominate the US mobile consumer’s time. While time spent on a mobile device increased by four minutes to two hours and 42 minutes per day, time spent on the the mobile web continued to decline. At 68 percent (or two hours and 19 minutes) apps dominated mobile consumers’ time. Mobile games continued to be the main driver, with 32 percent of time spent on gaming apps. Social and messaging apps, however, increased their share by four percent to 28 percent. Productivity apps also saw their shares double to four…
  • Digging Deeper with TrialPay: Where Advertising and Payments Meet (Interview from PaymentWeek)

    Amy
    31 Mar 2014 | 11:50 am
    Our co-founder and CEO, Alex Rampell, sat down with Andrew Barnes of PaymentWeek to discuss the evolution of TrialPay from a transactional advertising startup, to pioneering the way consumers pay, and connecting online to offline world. Full Article can be found on PaymentWeek Andrew Barnes’ “Digging Deeper” series is based in Silicon Valley and focuses on startups and key innovators and how they are disrupting digital payments and commerce.  TrialPay, a VC funded Silicon Valley success story, is in the business of transactional advertising by putting offers around payments. With tens…
 
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    Demac Media » Shop Talk – eCommerce Blog

  • Shipping Made Easy: Receive a $100 Shipping Credit with Canada Post

    Katie Hudson
    14 Apr 2014 | 4:30 am
    Connect your store to Canada Post and receive $100 in shipping! As merchants know, shipping is the key to running a successful online store. Nowadays, customers expect a seamless end-to-end online shopping experience. In order to succeed and meet customers’ expectations, merchants require efficient and automated tools to help fulfill orders. A year ago, we introduced the Canada Post Integration for Magento; enabling you to display live shipping rates, tracking information, automate shipping label printing and much more. Learn more here or watch how our client, Ardene (a Magento…
  • UX Design in mCommerce & Omni-Channel Retailing – eCommerce Toronto Meetup

    Katie Hudson
    11 Apr 2014 | 10:36 am
    Another stellar discussion happened during our eCommerce Toronto Meetup within the MaRS Commons last night! This month we had Paul Crimi (@paulohnine) from BNOTIONS lead the group on UX Design in mCommerce & Omni-Channel Retailing, and used the development of the Indigo mobile app as a Case Study to help show the group how to give utility to your customers and make them care about your app! Not a member of our eCommerce Toronto meetup group yet? Join over 700 other passionate people within the Toronto community and get learning! You can join here: www.meetup.com/eCommerceToronto UX Design…
  • This Week in eCommerce: April 7 – 11

    Nicole M. Forten
    11 Apr 2014 | 6:03 am
    The theme for this weeks Wrap UP is disruption. Can Google disrupt the online travel industry? Google has recently licensed Room 77’s hotel booking software in an effort to gain a piece of the highly lucrative online travel business. Are B2B companies ready for a digital future? In a recent study by Forrester Research on online marketing and online merchandising only 21% of respondents said their CEOs have set a clear vision for a digital future. Lastly, Shopify makes it’s card reader more attractive to merchants as they introduce some price changes to the transaction structure,…
  • Montreal Magento eCommerce Forum 2014 – Recap

    Katie Hudson
    10 Apr 2014 | 6:00 am
    Last week we hosted another successful eCommerce Forum, this time in Montreal! We headed back to Le Newtown, a fantastic restaurant on Crescent Street for a night of drinks, appetizers and most importantly some serious eCommerce discussion! Missed our event or want an overview on what was covered? Check out the info below for a full recap of the night’s events. What happens at our Montreal Magento eCommerce Forums? Our forums aim to bring together the local eCommerce community for a night of discussion and learning with key players in the industry. Each year, we try to include a sponsor…
  • Infographic: A Complete List of Google’s 200 Ranking Factors

    Nicole M. Forten
    9 Apr 2014 | 6:10 am
    Keywords, meta tags, affiliate linking and bounce rates are just some of the factors Marketers consider when optimizing a site for search engines. How your business ranks on Google certainly is a hot topic. Being listed on the first page of Google’s search engine means your site has a higher chance of being clicked through. But what factors does Google actually consider when ranking your site? We’ve shared an infographic of approximately 200 unofficial ranking signals used in Google’s algorithm. Source: Search Engine Journal Tweet This! 52.8% agree that keyword appearing in the…
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    Fortune3 Blog

  • 2 Lucrative E-Commerce Niches (And How They Were Found)

    Dan
    17 Apr 2014 | 9:18 am
    It’s a nightmare to compete based on price, or to get most of your business from Amazon (the fees kill your profits).  For small and startup e-commerce businesses, success lies in finding a profitable niche. If you compete on a product that’s already established in the market and being sold, it’s difficult to turn a profit.  Another larger, older company is most likely offering benefits and guarantees like free shipping that you cannot compete with. You’ll end up working long hours for low wages, and you’ll wonder why you ever wanted to run an e-commerce store…
  • 4 Huge Mistakes New E-Commerce Site Owners Make

    Dan
    15 Apr 2014 | 2:49 pm
    So, you’re ready to take the exciting plunge into the world of becoming an e-commerce entrepreneur.  As you do that, we want to make sure it goes as smoothly as possible for you. You’re going to hit some bumps along the way, no doubt.  But, by following these tips, you’ll hit fewer of them and they won’t be as big when you do encounter them. Here are some big mistakes newbies make: 1.  No Comprehensive Marketing Plan You can build content, but people won’t just come to your website because it’s there.  You have to promote it too.  There’s a…
  • 4 Techniques to Skyrocket Your Sales from PPC Ads

    Dan
    10 Apr 2014 | 11:52 am
    Yes, all PPC ads are not created equal.  In fact, writing PPC ads is something you should take just as seriously as writing an infomercial.  It is its own science. But, let’s say you don’t have a ton of experience writing ads that convert well.  That’s cool – this guide will give you a few quick tips that will get you going on the right track from the start. Here are the big things to watch: 1.  What’s your value proposition?  This is what differentiates you in the market from all other businesses who offer the same products.  It takes a ton of research to…
  • How to Gauge Demand for Your Products Before Selling Them

    Dan
    8 Apr 2014 | 9:33 am
    Is that product going to sell, or won’t it?  Wouldn’t it be nice to know beforehand what would really happen? You can never predict the future, but you can at least estimate what could happen before trying. Here are some ways to at least get a ballpark idea of whether or not your product will sell before listing it on your website: 1.  Google Trends Simply go to http://www.google.com/trends/ and search on the product names you’d like to sell.  You won’t know where the line on the graph is going to go next, but at least you’ll get an idea if demand right now…
  • How to Get Your E-Commerce Site Penalized by Google

    Dan
    3 Apr 2014 | 11:59 am
    Gotta love it…Google has a 200-300 factor algorithm that no one has a precise understanding of.  So, you’re always shooting at some sort of target that you can’t really see. SEO is tough, hard work.  And yes, websites do sometimes get penalized by Google when they shouldn’t. In general though, Google is pretty good at penalizing websites that deserve it.  At the same time, you can accidentally put your website at risk for getting a penalty, even though it’s your intention to make it a good place for your visitors and Google. It’s fun too, to look at…
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    Ecommerce News | Up to Date News & Tips About Ecommerce

  • Data Integration Tools: Making the Process Painless

    Guest Author
    31 Mar 2014 | 3:30 am
    When setting up a new online eCommerce store, it can be easy to forget some of the most important features that contribute to a successful business, like data integration tools. In addition to the store’s web design, inventory management, and eCommerce system, it’s important to remember data integration and picking a provider that can help ... The post Data Integration Tools: Making the Process Painless appeared first on ZippyCart.com.
  • Why Ecommerce Social Media Marketing Has Come of Age

    Guest Author
    24 Mar 2014 | 2:45 am
    Every online marketer knows how important social media is for digital marketing. With Penguin, Panda and other Google penalties, there is not sure-shot way of driving traffic to your website using old-fashioned SEO. On the other hand, social media sites like Facebook, Twitter, Instagram and Pinterest are emerging as awesome platforms for driving valuable traffic ... The post Why Ecommerce Social Media Marketing Has Come of Age appeared first on ZippyCart.com.
  • The Best Online Store Ideas for 2014

    Susan D.
    19 Mar 2014 | 12:47 am
      Online businesses are witnessing a boom and more and more buyers are developing the habit of shopping online.  Mobile commerce has added a lot to the 2014 boom and there is no end in site! Thankfully, there are several reputable e-commerce software companies and shopping cart solutions that can help you adapt your business ... The post The Best Online Store Ideas for 2014 appeared first on ZippyCart.com.
  • How to Build Online Brand Awareness in 2014

    Susan D.
    12 Mar 2014 | 11:07 am
    Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small online business or medium sized eCommerce company, you should gear up and take those initiatives that will help you establish your own online brand awareness. But do you really know what ... The post How to Build Online Brand Awareness in 2014 appeared first on ZippyCart.com.
  • 7 Easy Ways to Ensure Customer Loyalty

    ZippyCart Content Team
    9 Feb 2014 | 12:10 am
    Customer loyalty is one of the keys to success for both brick and mortar stores and online businesses.  Regardless of the type of products or services you sell, you’ll always need more customers. You’re right if you’re trying to pull in tons of new customers to your business through a wide range of tactics or ... The post 7 Easy Ways to Ensure Customer Loyalty appeared first on ZippyCart.com.
 
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    FastPivot.com

  • Tracking Blog Performance in Google Analytics

    Chip
    14 Apr 2014 | 9:03 am
    The new custom dimension feature in Google Analytics lets you easily track server-side values that can be pushed into G.A. for advanced tracking.
  • How to Do an Ecommerce Site Audit: Technologies

    Nigel
    9 Apr 2014 | 1:58 pm
    In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings.  Here is part three, something that may surprise you. It’s a list of the many ...Read More
  • How to Do an Ecommerce Site Audit-Part 2

    Nigel
    4 Apr 2014 | 4:39 pm
    Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce ...Read More
  • Need to Know: Universal Analytics Rolls Out of Beta

    Chip
    3 Apr 2014 | 3:24 pm
    Google announced on April 2nd that Universal Analytics was released from beta status. Universal Analytics is now Google Analytics and Google Analytics is now Universal Analytics. We’ve been working hard behind the scenes ourselves to help our clients prepare for this roll out. If you’re a Yahoo! Merchant Solutions store owner and use Monitus, we ...Read More
  • How to Do an Ecommerce Site Audit

    Nigel
    2 Apr 2014 | 7:09 pm
    It’s helpful in life to know where you stand. Whether it is at your job, in your personal relationships, or your standing in fantasy sports pools. If you’re an online retailer, knowing how to do an ecommerce site audit will really help you understand challenges and identify opportunities. Ecommerce site audits can cover a variety ...Read More
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    CPC Strategy - Your Comparison Shopping Management Solution

  • Google Universal Analytics Out of Beta

    David Weichel
    17 Apr 2014 | 4:26 am
    This week Google announced that Google Universal Analytics is now available to all Google advertisers. Google’s Universal Analytics program has been available to beta advertisers since October, and is designed to address changing user and advertiser needs online such as mobile and cross... > Read MoreThe post Google Universal Analytics Out of Beta appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Why Analytics and AdWords Usually Don’t Agree

    Tien Nguyen
    17 Apr 2014 | 4:00 am
    It’s difficult to to make confident business decisions when your data doesn’t align. Like many merchants, if you’re running AdWords or PLA campaigns while leveraging 3rd party analytics (usually via Google Analytics), then you’ve probably noticed a discrepancy in revenue and the... > Read MoreThe post Why Analytics and AdWords Usually Don’t Agree appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • AdWords Editor 10.4 Update Features

    Lewis Brannon
    16 Apr 2014 | 3:32 am
    Google updated theAdWords editor  this week to version 10.4, which includes updates to Bids, Search & Dispalay Settings, Engagement Ads, Viewable CPM, images, and import settings. AdWords Editor is Google’s downloadable desktop application that facilitates faster and more efficient bulk editing of AdWords... > Read MoreThe post AdWords Editor 10.4 Update Features appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • 10 Insider Tips To Seamlessly Use Your Google Feed for Bing Shopping Product Ads

    Tien Nguyen
    15 Apr 2014 | 3:55 am
    Bing unleashed the Bing Product Ads program this March, which features Bing Product Ads with images to the right of search on Bing SERPs: For ecommerce merchants, Bing Product Ads are a good way to increase online orders, with 510 Million Total Retail searches per... > Read MoreThe post 10 Insider Tips To Seamlessly Use Your Google Feed for Bing Shopping Product Ads appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Structuring Your Bing Product Ads Campaign

    Jon Gregoire
    14 Apr 2014 | 9:00 am
    With the Bing Product Ads (BPA) program now a little over 2 weeks old, the focus for retail advertisers now moves from campaign setup to campaign optimization and testing best practices. Of course, if you’re not a BPA early adopter then you’ll... > Read MoreThe post Structuring Your Bing Product Ads Campaign appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
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    SeeWhy

  • Real Time Remarketing Defined

    Rosa Hu
    4 Apr 2014 | 6:00 am
    The ever-evolving landscape of technologies and terminology ecommerce marketers are tasked with navigating is utterly dizzying.  It’s tough for a vendor delivering distinct functionality and dozens of integrations to help trim the chaos. So, here is a level set about what we do and why. SeeWhy “rapidly improves conversion rates across channels by automatically triggering the right marketing message on the right channel at the right time.” There’s a clear need for the technology and the ROI it yields. MarketingSherpa asked online businesses in 2013 what types of automated emails they…
  • STUDY: Showrooming Realities – An Opportunity, Not Threat

    Charles Nicholls
    25 Mar 2014 | 6:00 am
    Showrooming (when consumers check online prices when in store) used to be considered a potential threat for retailers, but new research shows that showroomers are almost twice as likely to purchase in store than from an online competitor. How many mobile purchases are actually taking place while consumers are in stores? Who is showrooming? When? What are they doing?  And, how can retailers capitalize on the behavior? The SeeWhy Conversion Academy surveyed more than 60,000 U.S. consumers about online and mobile shopping behaviors. We’ve published findings from the study in two Digital…
  • How (Fast & Focused) Retargeted Advertising Wins Gold

    Rosa Hu
    12 Feb 2014 | 6:00 am
    We’re all familiar with the common remarketing tactic where retargeted brand ads follow you around the web.  Some of us will actually add an item to a shopping cart and show clear intent to purchase, but within half a day, three quarters of us will have lost interest, never returning or buying. Abandon rates don’t need to be so dismal. The marketers striving for Gold in conversion seek out a deeper understanding of each buyer’s behavior, measure how well the ads work, AND add speed to the mix – realizing upwards of 9x better conversion. Winning requires speed. You need to reach these…
  • Email drives almost two thirds of mobile conversions

    seewhy
    14 Jan 2014 | 2:22 am
    Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46% over the last 6 months. This growth can be attributed to widespread adoption of smartphones and tablets, ‘always on’ shopping, and changing consumer behavior. One element that is often overlooked in understanding mobile conversions is the traffic source. Analysis by the SeeWhy Conversion Academy team of more than 150m web events in December shows that a staggering 62% of smartphone conversions came from an email. By contrast, 21% followed…
  • IRCE 2013 Recap: Size Matters!

    Rosa Hu
    24 Jun 2013 | 8:11 am
    Total attendance reached a record high of close to 9,600 people, making it the world’s largest e-commerce event. And, SeeWhy was front and center making a BIG splash as the market leader in Shopping Cart Recovery. SeeWhy Size Matters? Note the look of surprise coming from our very own CEO, Scott Silk! SeeWhy’s Founder and Chief Strategy Officer, Charles Nicholls, unveiled SeeWhy Browse Manager, the first solution that triggers personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior. Learn more about Browse Manager. We ran a live Twitter photo…
 
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    Custom Ecommerce Blog by Ydeveloper

  • Bitcoin: All That You Need To Know

    11 Apr 2014 | 11:39 pm
    After hearing Bitcoin's name time and again, if you are wondering what on the earth is Bitcoin, continue to read.Started in 2009 right after financial crisis, Bitcoin is best known as digital currency. It's a peer-to-peer payment system, which doesn't require middle men or banks to facilitate the transaction. This minimizes transaction costs for the parties involved. When you pay or get paid in Bitcoin, the transaction will be recorded on the ledger and then confirmed by the computers after its complex verification process. Meaning, there are no parties tracking your Bitcoin transactions.To…
  • Top 10 Mistakes to Avoid While Developing Yahoo! Store

    13 Mar 2014 | 6:07 am
    Yahoo! Store is the best marketing vehicle to connect with the online audience. In fact, you can be in touch with your customers 24x7. Nonetheless, there are mistakes to be avoided while building a feature-rich Yahoo online store; mistakes that can really put your site’s existence in danger. Here Ydeveloper presents top 10 mistakes, which you should definitely avoid, if you are really keen on making your mark in the area of Yahoo Store design and development.        Yahoo Merchant Solution is one of the best channel of selling attracts traffic in greater number…
  • 10 Secret Tips for eCommerce Website Growth to Keep Eye On

    24 Feb 2014 | 5:05 am
    I want to draw your attention towards creating a best eCommerce website. I will not go deep into the registration process of domain, hosting and so on. But, I can certainly point out few best tips for building a custom eCommerce website from scratch. Moreover, these tips help you in finding the best custom eCommerce platform as well.Here are the tips, hope you are excited to see all these eCommerce tips...1. Set your business plan:As with any business, you need to know what to sell and whom to sell. This will define how to present your products.On the internet there is another great advantage…
  • The Ultimate Ways to Win Trust of your Online Shop Customers

    24 Jan 2014 | 1:56 am
    One of the key factors to successfully sell on the Internet, is trust. To surge this significant facet is an important step towards growing sales. But how do I cope to win as an online shop, the self-confidence of potential customers, and thus produce more sales?Above all, start-up eCommerce website face the difficulty to win the confidence of prospective buyers. In a new online store, no experience of pleasing customers are available that could make a purchasing decision easier.Customers trust customers:Look at the store. If it is designed with the features that allows customers to add their…
  • How to boost Sales with eCommerce Integration during Christmas

    11 Dec 2013 | 4:42 am
    Are you running an eCommerce site, but have been struggling for some time to streamline different processes? Then look no further, Ydeveloper provides different types of eCommerce integration services specially to boost sales in your store during Christmas that are sure to simplify and organize your eCommerce site. It is said that the efficiency of an eCommerce shop depends on the effectiveness of eCommerce features integration. If the eCommerce integration has been thoughtfully planned and executed, the online businesses would run like well-oiled machines. Ydeveloper will help you…
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    The Ecommerce Authority

  • The Art of Using Animation in Your Store Design

    Volusion
    17 Apr 2014 | 9:30 am
    Knowing when to use animated effects in your store’s web design is more art than science. Read on to see the five contexts in which animations improve your website’s overall user experience. User experience is an important consideration for keeping customers engaged on your website and with user experience comes the subject of web animation and transition effects. The modern browser allows us to bring the web to life using HTML, CSS, and JavaScript. At a certain point, however, these features can be excessive. Have you ever seen those PowerPoint presentations that seemed to have…
  • 3 Product Categories That Sell Better on Mobile than on Desktops

    Gracelyn Tan
    16 Apr 2014 | 9:30 am
    Mobile commerce may be growing even faster than we thought. Check out this article to see the three kinds of products that actually sell better on mobile than on desktops. To say the ecommerce industry is doing really well right now is an understatement. It’s almost single-handedly driving all retail growth in the US. And although March Madness has just ended, mobile madness is just beginning. In fact, mobile commerce is growing so quickly that certain products are actually selling better on mobile than on desktops. What are these mobile-friendly products? Books, music and video games.
  • The Basics of Protecting Yourself from Malicious Websites

    Volusion
    15 Apr 2014 | 9:30 am
    With the rise of malicious websites, online security should be at the forefront of everyone’s mind. Check out this post to see some tools that can help keep you safe. As the Heartbleed bug proved last week, the internet isn’t always as safe as we’d like to think it is. With security holes, malicious websites and malware around, even careful users can end up in dangerous online straits. Last year, the number of malware-serving websites increased by 600 percent. Researchers estimate that about 85% of all websites flagged as malicious are otherwise legitimate sites that have…
  • Did You Know? Earn More Sales with Volusion’s Mobile Capabilities

    Matt Winn
    10 Apr 2014 | 9:30 am
    Did you know that your Volusion store comes with a free, fully-optimized mobile site? Merchants using this feature see, on average, a 14% increase in sales. To learn more about these exciting capabilities, including our new mobile app, check out this post. While there are several unknowns in the world of online selling, one thing is clear: mobile commerce is on the rise. In fact, 30% of ecommerce site traffic came from mobile devices in 2013, with a 20% increase in mobile traffic during last year’s holiday season alone. In other words, having an online store that works across all devices,…
  • Volusion Stores Safe from Heartbleed Security Bug

    Matt Winn
    9 Apr 2014 | 10:59 am
    A recent security concern, termed “Heartbleed” has been spreading across the Web. Fortunately, Volusion stores are safe from this serious issue. Continue reading to learn more. If you haven’t heard, there’s a serious security bug that’s taking the internet by storm. Coined “Heartbleed,” this vulnerability allows cyber criminals to gain access to passwords and other sensitive data, such as credit card information and emails. Although Heartbleed stems from a small coding error, its impact could be quite large. Thus far, Yahoo has experienced one of the largest and most public…
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    Miva Merchant Ecommerce Blog

  • “Heartbleed” OpenSSL Security Bug and How It Impacts Your Miva Merchant Store

    zdumlao@mivamerchant.com
    10 Apr 2014 | 4:21 pm
    Earlier this week a critical security bug was discovered in Open SSL which is the foundational layer encrypting about three quarters of web traffic across the internet. This bug allows an attacker to read in data stored in memory which could include sensitive data such as passwords or credit card data and the keys used to encrypt and decrypt secure communications. How Does This Impact Your Miva Store? All Miva servers were immediately updated within minutes of the patch being released by the Operating System vendors. If you are hosted with Miva, this vulnerability has already been fixed. If…
  • The Internet Experience Revolution:  25 Years of the World Wide Web

    zdumlao@mivamerchant.com
    9 Apr 2014 | 5:35 pm
    This year we are celebrating the 25th anniversary of the creation of the World Wide Web.  Looking back on how the Internet has changed our lives and businesses so drastically, it reminds us how important it is to prepare for the future.  This leads us to the question:  What does the future hold for online business? 1990 – The Birth of the World Wide Web On March 12, 1989, Sir Tim Berners-Lee published a paper proposing an “information management” system, which would come to be the foundation of what we know today as the Internet.  On Christmas Day in 1990,…
  • Made with Miva: Coolest Shoes in California

    zdumlao@mivamerchant.com
    3 Apr 2014 | 7:16 pm
    It all started with a tent at a San Diego street fair with just one product – a lightweight, ventilated shoe from France, called Glagla.  Now, Coolest Shoes in California has a successful brick-and-mortar store, ecommerce store, two employees, and a loyal customer base. The husband and wife team who started Coolest Shoes in California created an online store from Day 1, so that customers from the fair could see the events schedule and purchase the product online in-between fairs.  What started as a tent with a single shoe has since grown to be celebrated as a successful and…
  • Facebook Image Sizes: A Cheat Sheet for Businesses

    zdumlao@mivamerchant.com
    31 Mar 2014 | 7:30 pm
    Any business owner knows that a great way to interact with customers is through social media.  Business owners with marketing knowledge also understand that customers are intrigued by catchy visuals, which is why the images placed on social media are so important. There have been several changes recently with Facebook in order to enhance visuals even further.  Facebook has changed the look and feel of their platform to focus on more colorful, vibrant, and ultimately engaging content.  According to Facebook research, posts including a photo album, picture, or video generate 180…
  • Webinar: Discover the Benefits and Challenges of International Shipping

    zdumlao@mivamerchant.com
    28 Mar 2014 | 8:14 pm
    The world of ecommerce opens up small businesses to the opportunity of conducting a successful international business.  When you put your business online, a significant portion of your customers could be from overseas, which can really help a business take off.  But for many online retailers, all the rules and regulations of shipping internationally can be quite daunting.  Luckily, our partners at Bongo International have answered some of your questions in our recent webinar. What are international shoppers buying? What Markets are growing? Is International Expansion the right…
 
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    About.com Online Business / Hosting

  • Protect Your Data With Online Backups

    23 Mar 2014 | 4:49 am
    There are few things as important (and easy) as backing up your data. Choose from one of many online backup services and they will automatically backup and protect your data. Something as simple as a spilled cup of coffee on your laptop could spell disaster for your online business - if your data isn't backed up....Read Full Post
  • Online Backup Profile: SugarSync & Carbonite

    15 Mar 2014 | 12:38 am
    Are you considering an online backup service to protect your data? While there are lots of options for online backup, two of my favorites are SugarSync and Carbonite. I've used them both and they are both solid providers. While Carbonite offers unlimited storage space, SugarSync is better for syncing data across devices....Read Full Post
  • How to Build Your Affiliate Program with Post Affiliate Pro

    13 Mar 2014 | 1:06 am
    Building your own affiliate program is an effective way to generate sales online. Deciding on which affiliate software to use can be a real challenge. In this new review, learn all about Post Affiliate Pro and how it will help you run an affiliate program....Read Full Post
  • Online Backup Profile: LiveDrive and SOS

    12 Mar 2014 | 12:03 am
    Are you looking for a company to automatically backup your data online? You should consider both LiveDrive and SOS Online Backup. While there are many providers, these are among the top online backup services....Read Full Post
  • The Top 9 Online Backup Services

    11 Mar 2014 | 6:56 am
    What would happen to your business, if you lost all your files on your computer? It could be by theft, fire or water damage. Maybe a power surge causes your computer to smoke and then die. Regardless of what happens, how would you recover? ...Read Full Post
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    Building Keystones

  • 7 Ways to Reel Back Lost Customers

    Lisa Campbell - Guest Post
    16 Apr 2014 | 9:17 pm
    Every business has lost customers to competitors or disinterest. In fact, a 2013 study has shown that small businesses lose up to 40 percent of customers each year. And while you may think that there are more fish in the business sea, statistics show otherwise. Because while wooing new fish into your revenue nets, you’re […]The post 7 Ways to Reel Back Lost Customers appeared first on Building Keystones.
  • Business Without Borders: Selling Software Online to European Customers [E-book]

    Elan Sherbill
    14 Apr 2014 | 5:00 am
    When you type the term “international expansion” into your preferred search engine you will discover an important business strategy for brick-and-mortar and e-commerce businesses alike. From Buffalo Wild Wings to Netflix, companies are looking to increase their revenues by entering into new sales territories. The challenge is not just crossing imaginary lines on a map. […]The post Business Without Borders: Selling Software Online to European Customers [E-book] appeared first on Building Keystones.
  • 10 E-commerce Related LinkedIn Groups You Should Join

    Elan Sherbill
    9 Apr 2014 | 11:20 am
    LinkedIn is great for promoting brands using a company page or finding the right job candidates for open positions. But those are not the only benefits of using LinkedIn. Even as a blogger, only a fraction of the time I spend on LinkedIn is used to directly promote my content. More often than not, when […]The post 10 E-commerce Related LinkedIn Groups You Should Join appeared first on Building Keystones.
  • E-commerce Eye Candy – 21 Elements of International Marketing [Interactive Guide]

    Elan Sherbill
    7 Apr 2014 | 7:55 am
    This week’s e-commerce eye candy shifts from our normal practice of highlighting engaging infographics found on various sites across the web to an interactive guide filled with highly beneficial information on how to improve your online store’s international capabilities. This guide comes to us from TranslateMedia who offer localization services to companies looking to expand […]The post E-commerce Eye Candy – 21 Elements of International Marketing [Interactive Guide] appeared first on Building Keystones.
  • Three Ways to Improve Recurring Revenue

    Elan Sherbill
    2 Apr 2014 | 3:16 pm
    The popularity of subscription licenses has changed the rules for software vendors, who must now struggle to take advantage of recurring revenue while retaining each new customer for as long as possible. Improve Recurring Revenue Why is retaining subscribers so difficult? The answer is related to how well merchants anticipate their subscribers’ needs. Here’s a […]The post Three Ways to Improve Recurring Revenue appeared first on Building Keystones.
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    Peripheral-Visions

  • HP Color LaserJet M451 Toner Cartridges

    Tmartin
    2 Apr 2014 | 3:10 am
    HP LaserJet M451 is a color laser printer and is ideal for your home or office use. This fast, compact printer is perfect for businesses that need to print high-impact documents at an affordable cost. It prints at an impressive speed of 21ppm(color & mono). It uses laser print technology and HP Color LaserJet M451 [...]
  • HP Color LaserJet M177 Toner Cartridges

    Tmartin
    2 Apr 2014 | 2:07 am
    HP Color LaserJet M177fw is a multi-function laser printer that can print, scan, fax and copy. This fast, compact printer is perfect for small workgroups that need to produce high impact documents and marketing materials at an affordable cost. It prints at an impressive speed of 17ppm(mono) and 4ppm(color). It uses ImageREt technology and HP [...]
  • HP Color LaserJet M176 Toner Cartridges

    Tmartin
    1 Apr 2014 | 11:18 pm
    HP Color LaserJet M176 is a multi-function laser printer that can print, scan and copy. This fast, compact printer is perfect for personal use or small workgroups that need high-performance and multi-functions at an affordable cost. It prints at an impressive speed of 16ppm (mono) and 4ppm (color). It uses laser print and ImageREt technology [...]
  • Brother CDW Printers

    Tmartin
    23 Feb 2014 | 10:09 pm
    The CDW series of Brother comprises of high-performance color laser printers with wireless networking and automatic duplex printing. 4570 This printer generates brilliant color prints and is perfect for small businesses or workgroups. It has an impressive print speed of 30ppm in both color and black. The 2400*600dpi resolution generates stunning quality color prints. The [...]
  • Okidata C810n Toner Cartridges

    Tmartin
    20 Feb 2014 | 3:30 am
    The Okidata 810 is a laser color tabloid printer with a surprisingly compact design available at a very affordable cost. This printer has been designed to offer stunning colored outputs in tabloid sizes while keeping printing costs under control. It comes in 3 variants – C810n (networked), C810dn (duplex, networked), C810dtn (duplex, 2nd tray, networked). [...]
 
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    Pamela Hazelton

  • And Still, Paying for Fake Reviews is Popular

    Pamela
    17 Apr 2014 | 1:46 pm
    Perusing the peopleperhour.com site (where I do post some of my own services), I ran across some “hourlies” that seem to be generating some decent, albeit, easy cash for such users. A quick search brought up dozens of listings for writing reviews on Yelp, Google and other sites. Take a look: Despite potentially serious damage to a business, services like Yelp reviews are common. What’s the big deal? Last October I wrote about how New York State fined 19 companies a total of $350,000 for fake reviews, under Operation Clean Turf. One might argue that paying for these services…
  • Did the Heartbleed Bug Finally Open Your Eyes?

    Pamela
    16 Apr 2014 | 2:11 pm
    The Heartbleed bug is the most serious internet bug uncovered to date. It’s so serious that experts are now expecting the web to slow to a crawl over the next weeks while companies scramble to fix thousands upon thousands of web sites. In fact, the process could take a year. This bug leaves so much data at risk, and has gained so many headlines, that even the little guys are scared. And it’s about time. Security should be a top priority for any company, especially those doing business online. Yet, I can’t tell you how many times a day (not a week or a month) I find huge…
  • YouTube: To Monetize or Not

    Pamela
    15 Apr 2014 | 10:58 am
    I’m seeing a horrible trend on YouTube these days. Too many business accounts are opting to “monetize” their videos. The quest to make a few bucks could actually be bad for business. YouTube’s platform allows qualified accounts to make money off their original content by allowing advertisers to pay for placement of their own video advertisement before the requested video is viewed. While there are some key players out there making an actual living off YouTube’s ad program, the bulk of creators make next to nothing. Yet, some business owners see any amount of…
  • Allow Customers to DM You on Twitter to Potentially Avoid Damaging Tweets

    Pamela
    15 Oct 2013 | 12:10 pm
    By default, in order to send a direct message (DM) on Twitter, the tweeter must be following you. It’s a handy setting that helps cut down on “silent” spam. But businesses—especially online store owners—should consider checking the option to allow anyone to send you a private tweet. While you may open up the account to some additional, unwarranted private messages, allowing visitors and customers to contact you privately can help avoid damaging tweets. People who want to advise you of issues outside the public eye, especially if they’re savvy on social networks,…
  • Got an Old Outlook, Live or Hotmail Email Address? You Need to Log In, Now…

    Pamela
    7 Oct 2013 | 9:21 am
    Chances are when you signed up for that web-based email you didn’t read the terms of service. Many require that you log in regularly, or risk losing the username (email address). Mashable reports that Microsoft may be recycling old user accounts, and Webereld says there’s potential of the previous user’s information being exposed to new account holders (that report is here, but it’s in Dutch). According to Microsoft’s terms, the company’s email services require you log in at least once every 270 days. The company told PC World that inactive email accounts…
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    Aaron Shapiro

  • What Disney World’s MagicBands can teach us about the convergence of mobile, data, and more

    Aaron Shapiro
    17 Apr 2014 | 9:01 am
    Aaron Shapiro is the CEO of the digital agency Huge. Pity the parent trying to do Disney World on the cheap these days. Last summer, Disney introduced MagicBands into the theme park experience. For starters, the RFID-enabled wristbands function as tickets, and as “FastPasses” to cut long lines and hotel room keys. But they also store personal information and preferences — meaning that Elsa from Frozen can approach a little girl knowing she is her favorite character and greet her by name. If it’s the girl’s birthday, she’ll know. The nearby gift shop attendant can steer the…
  • Is this the end of apps?

    Aaron Shapiro
    10 Jan 2014 | 7:01 am
    It’s easy to be wrong about the future, but I suspect we’re beginning to see the end of apps. In fact, Steve Jobs – one of the most accurate prognosticators ever – didn’t plan for an app-centric world when the first iPhone launched. Like so many of his visions (remember the Newton?), it was a decade too early. Apps were great then because they ran fast, even with slow connections, and could use features like the camera or GPS. Users downloaded them, meaning they worked to some extent even without an Internet connection. Developers could make money. It was win-win. A lot has changed;…
  • Emerging Business Models Become The Norm

    Aaron Shapiro
    9 Jan 2014 | 6:47 am
    This is a tale of two companies. One lets you watch things, and the other lets you see things. Both are uniquely positioned—and successful—because they came up with new, unique business models that acknowledge the commoditization of selling things today, whether it be online or in the physical world. And, both companies launched in recent years during a time of great opportunity and enormous risk. Everything analog was soon becoming digital, inviting disruption (and new business models).  But the risks were, and still remain, just as great because of Amazon, Google and Facebook: Amazon…
  • The Next Big Thing in Digital: Voice Recognition

    Aaron Shapiro
    17 Sep 2013 | 1:59 pm
    Apple's Siri just improved with iOS 7. Android's voice command tech is also getting better. And here comes Google Glass. Talk to us: Are you prepared for how this will change your business and how your customers interact with you? While much of the hype coming out of last week's Apple announcement has centered around the fingerprint recognition technology built into the new iPhone 5S, one of the most important developments is the continued improvement of Siri in iOS 7. When Siri launched two years ago, Apple ran ads featuring John Malkovich going about his day with Siri acting as his trusted…
  • Are You and Your Company Ready for the Voice-Recognition Revolution?

    Aaron Shapiro
    16 Sep 2013 | 2:09 pm
    Apple’s Siri just improved with IOS 7. Android’s Voice Command tech is also getting better. And here comes Google Glass. Talk to us: are you prepared for how this will change your business and how your customers interact with you? While much of the hype coming out of last week’s Apple announcement has centered around the fingerprint recognition technology built into the new iPhone 5S, one of the most important developments is the continued improvement of Siri in iOS 7. When Siri launched two years ago, Apple ran ads featuring John Malkovich going about his day with…
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    ecommerce.shopatron.com

  • Thule Tackles Omni-Channel with In-Store Pickup

    pdelazzer
    17 Apr 2014 | 8:55 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: By partnering with Shopatron, Thule has expanded their sales both online and for their retailers, while simultaneously leveraging omni-channel fulfillment to delight their customers. Learn more about Thule's omni-channel success. Tags: omni-channelin-store pickuporder managementeCommercefulfillmentThule is arguably the world’s most recognized manufacturer of automobile racks and carriers, selling its products online and in stores in over 80 countries. But this success did not come overnight.
  • Snickelfritz Toys Fulfills Orders and Childhood Dreams

    pdelazzer
    14 Apr 2014 | 11:17 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Snickelfritz Toys joined the Shopatron family to increase sales through our retail fulfillment network. In honor of their great performance, we were proud to name them our Fulfiller of the Month. Tags: fulfillmenteCommerceomni-channelorder managementfulfillment partnerFamily owned and operated since 1991, Snickelfritz Toys started its storied life as Bookids, a children’s bookstore in Lake County, Illinois, selling educational imprints and related toys. As time wore on, Bookids began selling more toys and less…
  • Armadillo Enterprises Amps up eCommerce

    pdelazzer
    11 Apr 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Armadillo, manufacturer of flight and tour cases for musicians, is cranking up the volume on their business strategy with Shopatron's solution for manufacturers. Tags: eCommercein store pickuporder managementomni-channelchannel conflictElliott Rubonson always marched to his own beat. A passionate music enthusiast with a strong entrepreneurial bent (he’s also one heck of a bass player), the far-thinking CEO started Armadillo back in 1994, manufacturing flight and tour cases for musicians. But Elliott had…
  • Once Upon a Brand

    pdelazzer
    10 Apr 2014 | 10:06 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: People don't just buy products, they buy the stories behind them. Here are 5 tips on how to use storytelling to help amplify your brand and increase sales. Creating memorable stories is second nature for Journalist Rob Walker and author Josh Glenn. As seasoned writers, both understand the pull of a strong hook and know how to engage their readers. But can effective storytelling improve eCommerce sales? That’s what the two men sought to find out. They documented their experiment in the book Significant Objects.
  • Powering Click to Brick Commerce

    pdelazzer
    9 Apr 2014 | 11:12 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Empowering brands to develop new sales channels via their websites, Shopatron helps manufacturers utilize click to brick commerce to create seamless, intuitive shopping experiences. Tags: eCommercemanufacturerschannel conflictSince the virtual dawn of eCommerce, manufacturers have hosted websites to educate prospective customers about their products and connect them with retail distributors. “This left money on the table,” explains Shopatron CEO Ed Stevens. “Rather than simply adding items to their shopping…
 
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    ecommerce.shopatron.com

  • Thule Tackles Omni-Channel with In-Store Pickup

    pdelazzer
    17 Apr 2014 | 8:55 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: By partnering with Shopatron, Thule has expanded their sales both online and for their retailers, while simultaneously leveraging omni-channel fulfillment to delight their customers. Learn more about Thule's omni-channel success. Tags: omni-channelin-store pickuporder managementeCommercefulfillmentThule is arguably the world’s most recognized manufacturer of automobile racks and carriers, selling its products online and in stores in over 80 countries. But this success did not come overnight.
  • Snickelfritz Toys Fulfills Orders and Childhood Dreams

    pdelazzer
    14 Apr 2014 | 11:17 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Snickelfritz Toys joined the Shopatron family to increase sales through our retail fulfillment network. In honor of their great performance, we were proud to name them our Fulfiller of the Month. Tags: fulfillmenteCommerceomni-channelorder managementfulfillment partnerFamily owned and operated since 1991, Snickelfritz Toys started its storied life as Bookids, a children’s bookstore in Lake County, Illinois, selling educational imprints and related toys. As time wore on, Bookids began selling more toys and less…
  • Armadillo Enterprises Amps up eCommerce

    pdelazzer
    11 Apr 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Armadillo, manufacturer of flight and tour cases for musicians, is cranking up the volume on their business strategy with Shopatron's solution for manufacturers. Tags: eCommercein store pickuporder managementomni-channelchannel conflictElliott Rubonson always marched to his own beat. A passionate music enthusiast with a strong entrepreneurial bent (he’s also one heck of a bass player), the far-thinking CEO started Armadillo back in 1994, manufacturing flight and tour cases for musicians. But Elliott had…
  • Once Upon a Brand

    pdelazzer
    10 Apr 2014 | 10:06 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: People don't just buy products, they buy the stories behind them. Here are 5 tips on how to use storytelling to help amplify your brand and increase sales. Creating memorable stories is second nature for Journalist Rob Walker and author Josh Glenn. As seasoned writers, both understand the pull of a strong hook and know how to engage their readers. But can effective storytelling improve eCommerce sales? That’s what the two men sought to find out. They documented their experiment in the book Significant Objects.
  • Powering Click to Brick Commerce

    pdelazzer
    9 Apr 2014 | 11:12 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Empowering brands to develop new sales channels via their websites, Shopatron helps manufacturers utilize click to brick commerce to create seamless, intuitive shopping experiences. Tags: eCommercemanufacturerschannel conflictSince the virtual dawn of eCommerce, manufacturers have hosted websites to educate prospective customers about their products and connect them with retail distributors. “This left money on the table,” explains Shopatron CEO Ed Stevens. “Rather than simply adding items to their shopping…
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    SalesWarp Blog

  • Vineyard Vines: In-store Inventory to Fulfill Online Orders

    Ali Walton
    16 Apr 2014 | 8:33 am
    Our Marketing Development Manager, Janna, recently placed an online order with the clothing and accessory retailer Vineyard Vines. When her order arrived via shipment, a personal note was included in the packaging: As you can see, the ordered item was out of stock in the Vineyard Vines fulfillment warehouse, however it was available at a nearby retail location. This is a great example of a retailer leveraging one sales channel to support another. Cross-channel inventory management is an important part of multichannel retail today. Forrester reports that 71% of consumers expect to view…
  • Retailer Q&A’s will reveal unique perspective on retail operations

    Janna
    21 Feb 2014 | 8:10 am
    Yesterday, we published our first Q&A with Merchandising and Production Manager, Jill Kerr from luxury jewelry retailer, Kendra Scott. SalesWarp will be conducting interviews with a variety of retailers on a variety of topics depending on the person’s role at the retail company. Most of these retailers will be selling on a number of sales channels, either eCommerce, offline retail locations, wholesale, or all three! Q&A’s will reveal a unique perspective on the real-life operations of the retailer, as well as the pain points that are encountered when managing multiple…
  • eCommerce Software Flexibility (Part Two): Inventory Management

    Janna
    12 Feb 2014 | 11:29 am
    In part one of the eCommerce Software Flexibility blog series, I talked about how flexible order management software can help online retailers improve order management and their eCommerce operations. Flexible eCommerce software gives online retailers the ability to configure automated tasks to perform tasks that meet their specific business operational needs. When an online retailer is managing inventory stocked at multiple warehouses and selling that inventory on multiple online stores, a standard system may not be able to handle the different scenarios a multichannel retailer…
  • eCommerce Software Flexibility (Part One): Order Management

    Janna
    31 Jan 2014 | 6:12 am
    Flexibility is one of the most sought after benefits when an online retailer is looking for eCommerce software to fit their business. Conforming ones business to a standard, cookie cutter structure can be detrimental to competitive advantage and how a business is able to deliver service expected by its customers. Flexibility can be provided in a number of ways depending on what eCommerce software online retailers need. eCommerce software can offer flexibility with order management – how an order is processed and fulfilled, product management – how product data can be manipulated…
  • Best Buy blames sales and supply chain issues for holiday sales decline

    David Anderson
    30 Jan 2014 | 11:28 am
    Electronics giant Best Buy recently released its holiday earnings report, which ended on Jan. 4. Although the retailer reported $11.45 million in revenue during the nine-week period, that figure was down slightly compared to the 2012 holiday season, during which Best Buy earned $11.75 million. Best Buy blamed aggressive sales throughout the holiday season as well as supply chain constraints and less in-store traffic due to poor weather. Best Buy blamed aggressive sales throughout the holiday season as well as supply chain constraints and less in-store traffic due to poor weather…
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    The Ecommerce Authority

  • The Art of Using Animation in Your Store Design

    Volusion
    17 Apr 2014 | 9:30 am
    Knowing when to use animated effects in your store’s web design is more art than science. Read on to see the five contexts in which animations improve your website’s overall user experience. User experience is an important consideration for keeping customers engaged on your website and with user experience comes the subject of web animation and transition effects. The modern browser allows us to bring the web to life using HTML, CSS, and JavaScript. At a certain point, however, these features can be excessive. Have you ever seen those PowerPoint presentations that seemed to have…
  • 3 Product Categories That Sell Better on Mobile than on Desktops

    Gracelyn Tan
    16 Apr 2014 | 9:30 am
    Mobile commerce may be growing even faster than we thought. Check out this article to see the three kinds of products that actually sell better on mobile than on desktops. To say the ecommerce industry is doing really well right now is an understatement. It’s almost single-handedly driving all retail growth in the US. And although March Madness has just ended, mobile madness is just beginning. In fact, mobile commerce is growing so quickly that certain products are actually selling better on mobile than on desktops. What are these mobile-friendly products? Books, music and video games.
  • The Basics of Protecting Yourself from Malicious Websites

    Volusion
    15 Apr 2014 | 9:30 am
    With the rise of malicious websites, online security should be at the forefront of everyone’s mind. Check out this post to see some tools that can help keep you safe. As the Heartbleed bug proved last week, the internet isn’t always as safe as we’d like to think it is. With security holes, malicious websites and malware around, even careful users can end up in dangerous online straits. Last year, the number of malware-serving websites increased by 600 percent. Researchers estimate that about 85% of all websites flagged as malicious are otherwise legitimate sites that have…
  • Did You Know? Earn More Sales with Volusion’s Mobile Capabilities

    Matt Winn
    10 Apr 2014 | 9:30 am
    Did you know that your Volusion store comes with a free, fully-optimized mobile site? Merchants using this feature see, on average, a 14% increase in sales. To learn more about these exciting capabilities, including our new mobile app, check out this post. While there are several unknowns in the world of online selling, one thing is clear: mobile commerce is on the rise. In fact, 30% of ecommerce site traffic came from mobile devices in 2013, with a 20% increase in mobile traffic during last year’s holiday season alone. In other words, having an online store that works across all devices,…
  • Volusion Stores Safe from Heartbleed Security Bug

    Matt Winn
    9 Apr 2014 | 10:59 am
    A recent security concern, termed “Heartbleed” has been spreading across the Web. Fortunately, Volusion stores are safe from this serious issue. Continue reading to learn more. If you haven’t heard, there’s a serious security bug that’s taking the internet by storm. Coined “Heartbleed,” this vulnerability allows cyber criminals to gain access to passwords and other sensitive data, such as credit card information and emails. Although Heartbleed stems from a small coding error, its impact could be quite large. Thus far, Yahoo has experienced one of the largest and most public…
 
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    EcommerceWeekly.com - News, Info and How To articles on E-Commerce

  • Running a Successful Blog for Your E-Commerce Business

    AdminDivya
    14 Apr 2014 | 5:14 pm
    Does your e-commerce business have a blog? Whether you’re starting fresh or looking to get the most out of blogging as a business tool, here are a few tips to help you along the way. Why Blog?  Blogging is your chance to put your voice into your business and your products. It sets e-commerce sites like yours apart from the competition by letting you communicate about your products, policies, inspirations, and future plans in a lengthier, friendlier format, and can infuse your site with personality that lends itself to branding and conversation. Although blogging puts a personal touch on an…
  • 7 Common Mistakes E-Commerce Businesses Should Avoid!

    AdminDivya
    4 Apr 2014 | 6:16 pm
    Keep your e-commerce business in top shape by avoiding common pitfalls that can impact your image and, ultimately, your profits. Here’s what not to do. Mistake #1: Not keeping up appearances. No matter how enticing your products are, shoppers won’t stay on a site that’s unattractive or outdated. Keep your site fresh and welcoming – for inspiration, watch what your closest competitors and the big names are doing to make their sites professional and pretty. And, of course, be sure your products are being portrayed in their very best light – don’t skimp on photography and offer lots…
  • New Study Reveals that USPS Offers Significant Cost Savings Over Competition

    AdminDivya
    28 Mar 2014 | 10:32 pm
    Do you believe all shipping carriers are equal? Think again! A recent Stamps.com study shows that the USPS has an edge on the competition — and knowing how to leverage these results may help you lower costs and improve your package delivery times. About the Study In September 2013 and January 2014, Stamps.com conducted a study to evaluate the three largest shipping carriers in the U.S. – the U.S. Postal Service (USPS), UPS and FedEx. The study was designed around the top factors e-commerce business owners consider in their shipping decisions: reliability, delivery time and cost.
  • eBay’s 2014 Spring Seller Update

    AdminDivya
    21 Mar 2014 | 5:13 pm
    There are several big updates for eBay sellers this spring. While these updates may require changes to your normal routine, they are designed to keep your buyers engaged and coming back to your shop. What’s in store? Read on to learn more. Rewards for great service. When you provide outstanding service, eBay will reward you with greater visibility – which could lead to more sales. Spring 2014 changes include new safeguards designed to keep your service levels high.  A single new measure, the transaction defect rate, will be used to evaluate seller performance, instead of the four…
  • Advertise Your eBay Store with BannerPlay’s Boost Sales App!

    AdminDivya
    10 Mar 2014 | 3:36 pm
    As an eBay seller, you have learned how to craft your marketing and selling techniques when it comes to promoting your store. Do you sometimes find yourself reaching a ceiling, whether it be after exhausting auction-style and fixed price listings, or using the marketing tools links in ‘My eBay’ to their fullest potential? If your answer is yes, you may want to consider using BannerPlay’s Boost Sales! Advertising Application. BannerPlay’s Boost Sales! Ad-App The recently introduced Ad-App increases the exposure of your eBay items by allowing you to quickly and simply create…
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    Blog EN

  • US and Canadian credit card processing: increasing your store’s efficiency

    Deborah Penna
    18 Apr 2014 | 2:24 am
    It’s a fact.  The online shopping scene is rapidly evolving: the number of online stores and buyers is rising; more sophisticated and powerful e-commerce tools are being developed; the advent of m-commerce – smartphones and tablets changing the way people shop; the increasing need to go wireless and allow customers to shop anywhere, anytime! You simply can’t afford to let your business lag behind. In our quest to improve our online offering, satisfy our customers and manage the complexity of it all, it’s key to select an optimal and simplified payment solution that will make it…
  • PrestaShop Hackathon – Design the future of ecommerce for a chance to win 10,000€!

    Julie Liu
    17 Apr 2014 | 4:48 am
    Attention all PHP developers – PrestaShop launches an Ecommerce Hackathon! Design the future of ecommerce in 24 hours. Ready for the challenge? Join us in Paris at EEMI, l’Ecole Européenne des Métiers de l’Internet (European School for Internet Professions), beginning at 9:00AM May 24th. You will work alongside other talented developers to see who comes out head! Drinks, food, and Internet will be provided. Just bring your computer, talent and – most importantly – your creativity! Groups will be judged on the development quality and the innovation of their…
  • Ecommerce Case Study: A look at Harry Fay’s Successful Mother’s Day Social Media Campaign

    Julie Liu
    15 Apr 2014 | 8:19 am
    Mother’s Day is one of the most important ecommerce shopping dates. It’s a time when children worldwide purchase gifts to show their love and appreciation for their Mums. Harry Fay is a UK based jewelry boutique – and PrestaShop merchant – who wanted to capitalize on those Mother’s Day gift purchases. Harry Fay first considered a “Mother’s Day” Campaign with Google AdWords. They however, found the market to be oversaturated thus opting for a social media campaign instead. Their goal? Grow a substantial social media following to later convert into shoppers. Two weeks into their…
  • Meet PrestaShop in Montreal!

    Julie Liu
    14 Apr 2014 | 7:21 am
    For the first time, PrestaShop is participating at eCom Montreal – the only exhibition in Quebec dedicated to ecommerce! On April 24th, this 4th exhibition will host 750 professionals from the fields of ebusiness, web, digital marketing, and communications. eCom Montreal will present the latest trends in technology as well as the evolution of consumer behavior. PrestaShop will be in good company during this exhibition! Desjardins joins us in booth #200 as we debut our new payment module. Stop by our booth at 2:00PM to enjoy the live demonstration of the Desjardins Module for PrestaShop. To…
  • Card acceptance for UK online stores made easy

    Deborah Penna
    11 Apr 2014 | 5:54 am
    Many small businesses are still reluctant to accept credit and debit card payments on their online store, being somewhat intimidated by the process. And it is easy to understand why: getting a merchant account application processed and accepted can prove to be quite a daunting and lengthy task, and the possibility that your request will be declined is always a concern.   However, accepting and facilitating credit card payments on your online store is a must and a necessary step towards boosting your sales and increasing your customer-base. Now, let’s go over the different factors to…
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    Commerce 2.0 by ShopPad

  • 3 Companies That Learned to Thrive and Innovate eCommerce

    founders
    27 Mar 2014 | 9:49 am
    At the start, it can feel like a long hard battle when you’re an emerging eCommerce entrepreneur up against major corporations. When you’re faced with a mega-conglomerate’s product selection, competitive pricing, and fast shipping strengths, it may seem hopeless to even exist. However, small businesses are anything but small. There are about 28 million small businesses in the U.S. Over 50% of the working population are working for a small business and small businesses generate over 65% of the net new jobs since 1995 (According to this Forbes article:…
  • First Impressions Matter

    founders
    10 Mar 2014 | 11:50 am
    Imagine you are walking along a street and pass a row of boutique stores. Each has an elegant sign and a nice display in their window. These boutiques have obscure, hipster-sounding names and it is difficult to tell what they offer just by looking at the lettering on the door. So what is it that makes you walk in and see what they have? Is it their window display? The writing on the windows, arrangement of the products and the decorative touches around them? Would you walk into a run-down store with a rusty sign and dusty windows, where everything is piled up like no one cares? Of course not.
  • Use Social Media Networks to Actually Get More Customers

    founders
    11 Feb 2014 | 12:14 pm
    It’s undeniable that Social Media has become the essential tool in modern marketing. According to a report on Media Bistro 87% of small businesses say social media helps their business. The report goes on to state that 74% of brand marketers saw an increase in web traffic after investing just 6 hours per week in social media. However, creating social accounts is far from the only step. The biggest struggle companies face is how to manage and keep up with the trends of each fast-paced news feed, timeline, and social app. Every form of social media has a different aesthetic and…
  • Faster Redirection for Shopify Stores

    founders
    31 Jan 2014 | 11:28 am
    Today we released an enhancement for Shopify stores that will decrease the delay your shoppers experience when they are redirected from desktop site to your ShopPad-optimized mobile store. Historically, we used Shopify’s Script Tag API to insert JavaScript that does our mobile device detection and redirection. This provided an easy path to install ShopPad, but because it could only be invoked during the window’s onLoad event, it required that your entire site and all its assets be loaded before our code was executed. This sometimes created a noticeable delay where shoppers may…
  • Getting Started With Google Analytics and ShopPad

    founders
    24 Jan 2014 | 4:40 pm
    Today we’re happy to announce the rollout of Google Analytics tracking. Now, you can see analyze data from your shoppers across any device from one convenient view. To get started you’ll need to link ShopPad and your Google Analytics via a shared Tracking ID. Here’s how to find the tracking code within Google Analytics: Sign in to your Analytics account, and go to the admin page. Select an account from the menu in the Account column. Select a property from the menu in the Property column. Click Tracking Info. Your tracking ID will look something like UA-000000-01. Copy…
 
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    Ecommerce Outtakes

  • Today’s Top Ecommerce News

    ECOTTAdmin
    17 Apr 2014 | 8:17 am
    Gain Competitive Advantage with Attribution: Predictions from Adobe Summit (Get Elastic) “In layman’s terms, attribution is determining exactly where people are coming in from (laptop, tablet, mobile, wearable and/or geolocation) and what is bringing them in (social, YouTube, referral, direct, email, organic search) and then using data models or algorithms to detect interesting patterns in engagement and conversion maps.” Mobile commerce sales are up 101% in Q1 for 350 retailers (Internet Retailer) “Things are looking up at mobile commerce platform provider Unbound…
  • Ecommerce Snapshot: Lilly Pulitzer

    Sasha Butkovich
    15 Apr 2014 | 9:52 am
    As I was shopping for dresses on the lovely Lilly Pulitzer ecommerce site, I happened to find an odd little issue. In order to narrow down the selection of party dresses, I opened the “narrow by” menu at the top of the page. There was an option to select my size, and then the options to choose a print or color. But I’m confused. Some of the swatches appear in both the print and color sections. Plus, some of the “prints” are just solid colors, while some of the “colors” are actually prints… What’s going on here? I think this ecommerce shop…
  • Today’s Top Ecommerce News

    ECOTTAdmin
    15 Apr 2014 | 7:57 am
    Amazon, Facebook look to differentiate mobile payments with data (Mobile Commerce Daily) “Amazon has been looking for ways to pitch its trove of data on consumer shopping to retailers for quite some time, and now supposedly wants to speed up the timing of a payment product that would let consumers buy goods via an Amazon account. Last year, Amazon rolled out a product called Login and Pay, which lets retailers and merchants leverage log-in information to speed up transactions.” PayPal Encourages Shoppers to Buy Now, Pay Later (eCommerce Bytes) “PayPal has expanded a…
  • Suggesting Swatches for OrientalLampshade.com

    Sasha Butkovich
    14 Apr 2014 | 9:58 am
    While browsing lighting products from ecommerce retailer OrientalLampshade.com, I came across a big problem. Take a look at the screenshot below. For this item, the Geneva 2 Light Flush, there are five product images showing each of the available colors. However, they are not labeled to let the user know which is which! When I opened the drop-down color selection menu, I hoped to find some swatches that would give me the answers I need. Sadly, this menu does not show swatches. On top of that, when you select an option, it doesn’t change the image to display the selection. How…
  • It’s Music Monday

    ECOTTAdmin
    14 Apr 2014 | 8:07 am
    Welcome to the start of another week! Kick it off right with some Music Monday songs. Listen in to our picks below: The post It’s Music Monday appeared first on Ecommerce Outtakes.
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    Build My Online Store

  • Episode #94: Selling Classic, High Performance, and Mind-Blowing Men’s Eyewear

    Terry
    13 Apr 2014 | 4:30 am
    Designed in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future. Topics Discussed: Landscape of the men’s boutique high end fashion and eyewear Measuring marketing efforts when B2B is the main revenue source Communicating product value over the internet Scarcity and limited production runs Balancing exclusivity in B2B and growing revenues Differentiating from big box luxury…
  • Episode #93: Starting An E-Commerce Business At 10 Years Old

    Terry
    6 Apr 2014 | 3:00 am
    Lily Sandler is a co-founder of Blamtastic, a family lifestyle product brand she cofounded with her younger sister and the help of their mother. Blamtastic now exports to multiple countries and can be found in Toys “R” Us and Walmarts across the USA. Topics Discussed: Origins of Blamtastic the first batch of product Challenges of a young entrepreneur and growing up Growing the business from a fun craft project to business Marketing message for girls vs. guys Getting taken seriously as a teenager The #1 tip for taking advice and opinions from others Time management, running a…
  • Episode #92: How To Engineer Your Own Serendipity

    Terry
    30 Mar 2014 | 3:00 am
    Where do tacos, beer, Craiglist, and entrepreneurship intersect? Today we’ll be taking a break from e-commerce to talk about some high-level mindset issues with Jon Myers on how to create favorable outcomes for business, friends, and your relationships. Topics Discussed: Designing with purpose and psychological context Tacos + Beer, Scotch & Steak, and Craigslist Intent, scale, and putting your antenna up What actions have the highest impact on your life? Intention, friction, and empathy in your brand Getting out of the building and life shedding process Connect others instead of…
  • Episode #91: European E-Commerce And Cross-Border Selling

    Terry
    23 Mar 2014 | 4:30 am
    Glen Richardson, CMO of Fruugo joins us this week to talk about selling physical products in Europe. The landscape is vastly different from North America and Australia, as you’ve got dozens of countries with various forms of regulations, VAT, import tax, and legal issues to juggle. Fruugo is a global marketplace that makes it easier for merchants and buyers to shop online through the lens of international commerce. Topics Discussed: The problem of cross-border e-commerce Languages, different currencies, and logistics Complications with VAT, HTS codes, and import duties Shopping trends…
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    DataFeedWatch » Blog

  • RegExp – Ninja Level Feed Optimization

    admin
    17 Apr 2014 | 2:40 am
    Those of you who already are using DataFeedWatch might have noticed the word “regexp” in mapping options. In this article I will explain how RegExp can be used in our app, but let’s first clarify what exactly RegExp is. A regular expression (RegExp for short) is a special text string to describe a search pattern. You can think of regular expressions as wildcards on steroids. You are probably familiar with wildcard notations such as *.txt to find all text files in a file manager. RegExp works on the same principles but can do so much more. It takes some practice to get the hang of…
  • How to Remove Products from your Shopping Feed

    Jacques van der Wilt
    26 Mar 2014 | 9:02 am
    There are many reasons why you would like to remove products from your shopping feeds. A few examples: - Seasonal products - Unavailable products - Products with a low price (CPA will exceed gross margin) - Unprofitable products - Some products do well on one channel and not on another At DataFeedWatch we offer 2 ways to remove products from your feed: rules based and individual products. 1. Make Rules to Exclude Products Go to the In/Exclude products tab at the top of the page Create exclude rules based on any input field: 2. Find and Exclude individual products If you have Analytics you can…
  • Segment your Analytics Data: Filter Products and Customize your View

    Jacques van der Wilt
    24 Mar 2014 | 4:15 am
    If you advertise hundreds or thousands of products on several channels, the amount of data may easily become overwhelming. You don’t want to see all data: you want to review relevant data. We added two very cool tools that enable you to segment your Analytics data accurately: Filter products You want to know which products have a great conversion rate, so you can increase your bids for these winners. Or which products get a lot of traffic but no conversions, so you can exclude them from your feed. You may even want to know this per product type or per brand. This is how you do that:…
  • Google Shopping Data Feed for Volusion shops – part 2: Optional Fields

    admin
    3 Feb 2014 | 6:53 am
    In the first part of this article we gave you an instruction on how to map your data feed from Volusion to prepare the fields required by Google. Having these fields should be sufficient to export your data to Google Shopping. However, the better your data feed, the more clicks and conversions you will get. In this part we will focus on the Optional Fields. Shipping Weight Google enables you to create shipping rates dependent on the price or weight of your products. If you want to base your shipping rates on total weight, you will need to specify shipping weight of each product in your data…
  • Google Shopping Data Feed for Volusion shops – Part 1: Required Fields

    admin
    3 Feb 2014 | 6:51 am
    In this post you will find instructions on how to create an excellent data feed for Google Shopping using Volusion fields. The first part concerns the fields required by Google. Volusion merchants probably know that most of their data is not in the format that Google requires. The good news is that most of the fields can be simply mapped without any additional modifications: Id can be mapped from VariantID field title from ProductName description from ProductDescription link from ProductURL image_link from PhotoURL price from ProductPrice brand from ProductManufacturer gtin from UPC_code…
 
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    eCommerceFuel

  • Ep #40: Reviving Struggling eCommerce Businesses with Dana Jaunzemis of HomeHealthTesting.com

    Andrew
    11 Apr 2014 | 3:00 am
    New post from eCommerceFuel:Buying struggling businesses and turning them into successful, thriving businesses is a rare talent coveted by many business people. Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net is one of the best in the field. Dana has mastered the skills necessary for success, quadrupling the net profit of her main business, while creating great success with others. In this week’s episode, we are going to dig into the strategies and techniques Dana uses that will help you choose the right business to buy and improve. I’ve invited Dana on to the podcast to share…
  • Ep #39: Six Strategies for Networking the Right Way with Billy Murphy from ForeverJobless.com

    Andrew
    4 Apr 2014 | 3:00 am
    New post from eCommerceFuel:Networking properly is the cornerstone for creating long lasting business relationships. Billy Murphy from ForeverJobless.com is a well-connected guy, and he’s always impressed me with his ability to meet and engage with people. Most of all, he always does it in a way that  feels natural, and it never comes across as slimy or contrived. This week, we’re going to be having a candid discussion about strategies that will help you network without alienating people. I’ve invited Billy back on to the podcast to share his perspective on how to grow…
  • Ep #38: Creating and Developing a Killer Content Creation Team with Gretchen Roberts of GretchenRoberts.net

    Andrew
    28 Mar 2014 | 3:00 am
    New post from eCommerceFuel:Creating dynamite content and product descriptions is one of the key strategies to carving out your own place in the marketplace. Gretchen Roberts of GretchenRoberts.net is a veritable wealth of information on content generation for eCommerce businesses. Gretchen has worked for a number of national magazines, and she has managed a team of 10 + people responsible for putting together the content and product descriptions for a web store with over 200,000 different SKUs. She really understands content, and how to create, manage and organize teams around producing…
  • The Case for Bootstrapping Your Business

    Andrew
    26 Mar 2014 | 12:20 pm
    New post from eCommerceFuel:These days, it’s very fashionable to have a business “funded” by an investor or venture capital firm.  While this kind of funding is most prevalent in the tech sector, it’s still tempting for ambitious new store owners to bring on investors or get a business loan to “accelerate” their progress. But that’s almost always a bad idea. Here’s why bootstrapping your business is usually the better alternative.   What Is Bootstrapping? There are a lot of different definitions floating around, but here’s one I…
  • Ep #37: Managing Remote Employees with Danny Robertson of New Industries Group

    Andrew
    21 Mar 2014 | 3:00 am
    New post from eCommerceFuel:Working in the modern eCommerce climate has really thrown some of the traditional employment methods out of the window. Danny Robertson of New Industries Group knows all about working across borders. Danny has built up a number of businesses over the years, managing multiple eCommerce websites at a time with a team of employees that all worked remotely. This week, we’re going to be talking about exactly what it takes to hire and manage a remote team, and how they integrate with eCommerce sites, particularly in those that are still using drop…
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    Ecommerce News

  • QVC expands European presence to France

    Henoch
    17 Apr 2014 | 5:32 am
    Multimedia retailer QVC has announced it’s planning the launch of a French website, QVC.fr should be a place to shop online in the second quarter of 2015. With the launch of the French service, QVC expand its global ecommerce business to seven operation reaching nine countries. Mike George, president and CEO of QVC, thinks France offers a strong opportunity for the big ecommerce company, as it is the EU’s second largest economy, “with a robust ecommerce sector and solid digital infrastructure.” He thinks what QVC has to offer will hold great appeal for French shoppers. Working with…
  • Hermes Group passes €2bn revenue mark

    Henoch
    17 Apr 2014 | 1:01 am
    Hermes Group has recorded sales of 2.08 billion euros. Its twelve individual companies grew their combined sales by 8% year-on-year in 2013. Parcel volumes grew by 10%, which led to the Anglo-German parcel carrier handling around 496 million items during last year. Of course Hermes Group, owned by one of Germany’s biggest ecommerce giants Otto Group, grew because of its share in the German parcel market, but it was also achieved thanks to double-digit growth in sales and shipment volumes in the United Kingdom. So it may not come as a surprise Hermes Group now wants to expand it presence…
  • Ecommerce UK shows strongest Q1 growth since 2011

    Henoch
    15 Apr 2014 | 1:55 am
    The ecommerce industry in the United Kingdom has seen the strongest first quarter growth since three years. Sales in the first quarter of this year grew 17% compared to the first quarter of 2013 and during the first three months of this year the industry was worth 28 billion euros. In March alone the ecommerce industry in the UK saw an annual growth of 18% and a 15% increase on February, research from IMRG and Capgemini shows. There were a number of retail segments that did very well during the first three months of this year. Accessories (+34%), Footwear (+22%), Health and Beauty (+23%) and…
  • An overview of mcommerce in Europe

    Henoch
    11 Apr 2014 | 6:13 am
    Mobile shopping is well established in Europe. Mcommerce takes actively place in developed countries like the United Kingdom, the Netherlands and Germany, but it is also growing fast in more emerging markets like Russia or Turkey. For almost every country there’s something to say about its usage of mobile devices on online shopping, so let’s have a look at an overview of mcommerce in Europe… To be able to make this overview, we used data from yStats’s latest research on mcommerce in Europe, called ‘Europe M-Commerce Snapshot 2014‘. In our colorful infographic you can…
  • Takeaway.com receives €74mln in funding

    Henoch
    10 Apr 2014 | 7:32 am
    Takeaway.com has received 74 million euros worth of funding from investment companies Macquarie Capital and Prime Ventures. It’s not the first time the Dutch company, specialized in online food ordering and home delivery, got funding as it received an investment of 13 million euros from Prime Ventures back in 2012. “With this new funding we are able to expand our market share even faster”, says founder and CEO Jitse Groen. His company facilitates more than a million orders for over 25 thousand restaurants in nine different countries every month. It’s not a online food order…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • 4 Warning Signs of Weakening to Put Your Customers First

    admin
    6 Apr 2014 | 11:48 pm
    In the daily hectic of running your business, you may forget to focus on your customers, so it is extremely important for you to get it back, but how? You need to build your business and found huge success and have to focus on how well you serve your customers. According to Joseph Callaway, a co-author with his wide JoAnn of the best-selling book “Clients First”, there are lots of business owners and managers, who let their concentration drift away from customers. The Callaways that also named as “Those Callaways” have sold approximately $1 billion in real estate, and he said that…
  • 15 Virtuemart Templates to Use in 2014 For Your eCommerce Site

    admin
    28 Mar 2014 | 3:40 am
    VirtueMart template is an excellent art graphic skin for VirtueMart shopping cart software. These templates are created for allows users to run premium eCommerce websites. VirtueMart is an open-source e-commerce extension of Joomla CMS that developing in PHP and implemented with MySQL storage database environment. It supports catalog mode, different payment methods, unlimited number products and categories, etc. through its plug-ins. As VirtueMart is an open-source e-commerce solution, its application code is visible in PHP. Benefits of Using VirtueMart Themes to Your eCommerce Business…
  • Why Yahoo Store Template is Useful for eCommerce Merchants?

    admin
    26 Mar 2014 | 11:07 pm
    An Introduction to Yahoo Store Template These days, lots of new opportunities are obtainable for all the companies and their products by which they can expand their business worldwide and gain numerous benefits. Most of the people also come to know about developing virtual stores for their business as virtual stores are completely best and can do a wonderful job for your website and helps to reach lots of potential customers around the world. When it comes to selling a variety of products and generates a huge amount of revenue online, Yahoo store is a great solution that offers various…
  • 10 Ways to Judge Reality of Ecommerce Payment Providers

    admin
    19 Mar 2014 | 11:25 pm
    No matter whether you are starting an online business or brick-and-mortar store, it is must for you to know which forms of payments you are going to accept in your business. It is extremely important to know as it is such part that helps you to know how your business will earn revenue. In this modern world of technology, not accepting credit cards at your online store decrease the amount of customers who are visiting and purchasing from your store. Now-a-days, accepting credit card payment is highly important for eCommerce merchants, but it is also essential that a payment provider must…
  • Dealing with Better Lead/Sales Conversions Problems? 6 Guaranteed Solutions

    admin
    13 Mar 2014 | 9:53 pm
    What’s common thing that all businesses today want? Any Guesses?? Let me tell you, every business wants to generate revenue, whether it is small-time owners, shareholders or co-founders. There is no doubt generating revenue required to convert leads into customer and that is the primary reason why every business keeps focus on things like email marketing, compelling copy, and so on. No matter how better your store and team perform, but at the end of the day, you only want a guarantee of purchase made by customers. Purchasing only made with proper website and best customer care service. So,…
 
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    Bing Digital

  • The importance of using a Google Certified Agency

    Jon Billingsley
    17 Apr 2014 | 11:46 am
    As a business owner or someone responsible for the business budget,  marketing your firm online with a digital agency requires a distinct level of trust. You need to be sure that the agency you choose is working as hard as possible to give you a tangible return on your investment. That’s why, at Bing Digital, we are a certified Google Partner. Google Partners are online marketing companies that are trusted and recognised by Google. If you see a Google Partner badge on an agency website, it’s an acknowledgement that they excel and specialise with Google’s products – be it…
  • How best to target your customers using Facebook advertising

    Bing HQ
    15 Apr 2014 | 10:23 pm
    For businesses looking to promote their brand to highly-specific audiences at an optimal cost, Facebook advertising is increasingly the way to go. At Bing Digital we are well versed in targeting Facebook ads to audiences that are passionate about our clients services, products or brands. If you feel like you have wasted hundreds, maybe thousands, of pounds worth of paid advertising trying to get your products or services in front of the right people to convert, then read on. We have spent years becoming accustomed with Facebook targeting, ensuring we know exactly what demographics to target…
  • How to sell expensive items online

    Jon Billingsley
    13 Apr 2014 | 10:00 pm
    There is no quick fix when it comes to selling expensive, high-end products to the consumer market online. It is not hard to realise that high ticket items are indeed a different species as opposed to selling low-end goods but at the end of the day the concept is still about buying and selling. Essentially the first step for an online business looking to sell expensive items is to identify the buying process of your target market. Let’s be honest, there’s unlikely to be too much deliberating over a £10 fancy dress costume but when it comes to a £2,000 watch or even a £50,000…
  • A guide to Google re-marketing

    Jon Billingsley
    7 Apr 2014 | 11:51 am
    Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google’s Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have viewed recently and then customises your re-marketing ads based on Google templates to maintain the look and feel of your…
  • 4 content marketing techniques to help your website recover from a Google penalty

    Jon Billingsley
    24 Feb 2014 | 12:30 am
    Every week we seem to be hearing a different story about a leading online retailer that’s been hit by a Google penalty following the Google Penguin algorithm update. Unfortunately, many business owners are lulled into a false sense of security by many content marketing posts and bloggers out there that suggest link removal is the primary factor in returning to Google’s good books. The reality of the situation is that the links that were helping you rank are now rendered useless; removing them may aid the recovery of your website but there needs to be more to your digital marketing…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Meet Our Team: Rich Elliot

    Elena
    27 Mar 2014 | 12:14 pm
    We are happy to introduce you a new member of the Spark::red Team, Rich Elliot who joint us as an Application Specialist in November 2013. With over 5 years of experience in software encryption as well as extensive ATG expertise, Rich spent last 8 years working as a Systems Engineer and was involved in projects with some of the largest ATG implementations. Among the ATG projects that Rich has worked on are Nintendo, dymo.com, Nutrisystems and Tesco UK. His main areas of expertise include: ATG environment development application support software encryption environment builds and tuning JBoss /…
  • Hybris vs WebSphere vs ATG vs Intershop vs Venda vs Magento vs Demandware Clients from the IR Top 500 European eRetailers

    Elena
    14 Mar 2014 | 11:49 am
    In this post you will find a list of the biggest eCommerce companies that use the top 6 most popular eCommerce platforms among the IR Top 500 European eRetailers. You might also like ’2014 Leading eCommerce Platforms For The Top 100 European eRetailers (Research)’ Hybris Oracle Commerce WebSphere Migros Conrad Darty Zooplus Douglas Nespresso HM The White Company Auchan deBijenkorf Conforama Deichmann Galeria Kaufhof Interflora LakeLand L.K.Bennett LongTallSally Maplin ToysRus XXXLutz Waterstones Thompson and Morgan Schneider Clarks Microspot Hornbach Galleries Lafayette ASOS Chain…
  • 2014 Leading eCommerce Platforms For The Top 100 European eRetailers (Research)

    Elena
    27 Feb 2014 | 2:33 am
    Since I published the ‘2013 Leading eCommerce Platforms For The Top 100 Online Retailers’ post, I have received many requests to conduct similar research albeit focused on European online retailers. The results of that research are provided  below. 1. 58% of the Top 100 European eRetailers built their eCommerce platforms internally While only 41% of the IR Top 100 Online Retailers built their eCommerce platforms internally, significantly more European eRetailers chose to do the same.   2. There is no monopoly amongst eCommerce platforms used by the Top 100 European eRetailers While…
  • Spark::red 2013 Review

    Elena
    14 Jan 2014 | 7:40 am
    Achievements and Milestones Spark::red Clients Enjoy 100% Uptime During 2013 Black Friday/Cyber Monday Online Shopping Season Read more Spark::red Celebrates 6 Years Anniversary Without Having a Single Client Ever Switching to Another Oracle ATG Commerce Hosting Provider Read more Spark::red Successfully Passes Its Annual PCI Compliance Certification Read more Spark::red Holds Its First Clients and Partners Meetup Read more Read more about recent Spark::red news on our Press/News page.   Clients Increased number of clients by 54% Clients now include multiple online retailers from the IR…
  • Meet Our Team: Stacey Eliasen

    Elena
    24 Dec 2013 | 8:30 am
    In this blog post we will continue introducing our new employees to you. Our most recent hire is Stacey Eliasen who started as an Office Administrator for Spark::red’s Boston office in December 2013. After receiving her degree in Graphic Design and Political Science she spend 15 years working as a graphic designer. She was in charge of the website design, presentations and trade shows materials’ creation. During the last 9 years Stacey was working as an office administrator and was managing her own online business called www.toothythetoothfairyhelper.com that she designed from concept to…
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    BrainSINS - Smart ECommerce

  • The Top 3 Industries That Should be Using Gamification

    Zach Watson
    15 Apr 2014 | 10:15 am
    Too often, gamification is classified as a method for increasing sales numbers or web engagement metrics, such as time-on-page or click-through rate. And while it’s an effective method to achieve those goals, there’s no reason to limit gamification’s potential to just business applications. The research game Foldit is an excellent example of gamification’s flexibility. Developed by the University of Washington’s Center for Game Science and Department of Biochemistry, Foldit players try to, you guessed it, fold the structure of select proteins in as detailed a manner as possible.
  • Keyword research: where is my niche?

    Jordi Ordoñez
    13 Apr 2014 | 5:01 am
    If you are not familiar with niches, you should be. But we aren’t talking about roles within an ecosystem, but rather about marketing. It’s impossible (yes, impossible) to reach all the consumers in a market or industry. Unless you are Amazon or a player of that size, of course. But what normal people do is choose a niche. “I’m the best one selling eyeglasses in Spain”, said General Óptica. “I can make eyeglasses and compete against everyone or make wood glasses and be the first and best”, said the creator of Palens glasses. That’s the thing. You can bang your head against a…
  • What Happens when You Go Shopping?

    Jorge del Barrio
    7 Apr 2014 | 7:59 am
    You walk into a store and shelves full of products stretch out before you, all of them designed to scream at you that you should get them: colors, brand design, glamorous name, and wonderful packaging all constitute a veritable arsenal for persuasion. Your brain is bedazzled by the visual bombardment, and you try to remember what you really needed or look at the shopping list and stick to it. But the storekeeper has some lentils which yield a good margin, which need to be taken out of the stock, or which people look at but won’t buy, so he finds a solution. He places a “LENTILS” sign in…
  • Personal Finance Interview with José Carlos Cortizo Pérez on eCommerce for Mint.com

    admin
    4 Apr 2014 | 3:37 am
    Today, we are so proud. Because we have an interesting interview to Mint.com. We have the interesting point of view about our CMO Jose Carlos Cortizo. Click in this link and read more. When he was a teenager José Carlos Cortizo Pérez loved buying music at a small shop near his house. “I loved that, as soon as I entered the store, Jose, the store manager, started to choose music and tried in the stereo,” he says. “I always spent all my savings in that store, because the shopping experience and the personal touch made me feel comfortable and special.” The chief…
  • The Gamification World Congress comes to Barcelona

    admin
    2 Apr 2014 | 1:09 am
    The Gamification World Congress (GWC), the international event of reference in the use of game mechanics for business goals, will be held in Spain for the third year in a row. It will take place in Barcelona from 22 to 24 May in the World Trade Center. Gamification is the application of game concepts and techniques to other contexts, such as marketing, human resources, education, sales teams, and innovation. During the Congress, speakers will show how use of gamification can contribute to promoting motivation, concentration, effort, and customer loyalty, creating significant experiences that…
 
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    Magik

  • Configuring Nginx To Use Single Magento Instance For Running Multiple Stores

    Ashish
    7 Apr 2014 | 5:10 am
    One of our customers requested us whether we can help him configure his server (running Nginx) and make it run multiple Magento stores on single Magento instance. In the past we have written a comprehensive guide on How to configure Magento to run on lightweight Nginx server, that helped many people figuring out the basics. […]The post Configuring Nginx To Use Single Magento Instance For Running Multiple Stores appeared first on Magik.
  • 10 Magento Customization Tips You Wish You Knew Earlier

    Ashish
    13 Mar 2014 | 2:14 am
    Looking for Magento customization tips? Magento is the leading eCommerce platform having more than 140k+ stores running either Magento Enterprise, Professional, Go or Magento Community editions. Magento installation and configuration is a smooth drive but when it comes to customization, tweaks or handling third party extensions things get little messy. Having developed, customized and managed […]The post 10 Magento Customization Tips You Wish You Knew Earlier appeared first on Magik.
  • How To Leverage Twitter’s Vine To Promote Your Magento Store

    Ashish
    12 Mar 2014 | 3:33 am
    As per Twitter “Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” If you are a marketing manager there is a lot you can do, after the arrival of Twitter’s micro video publishing app on both […]The post How To Leverage Twitter’s Vine To Promote Your Magento Store appeared first on Magik.
  • 29 Ways To Grow Revenue Of Your Magento Store

    Ashish
    11 Mar 2014 | 12:53 am
    Do you spend time thinking of ways to optimize your Magento eCommerce store? Then you might like these 29 Ways to Increase Revenues, Boost Conversion, Enhance User Experience and Optimize Store Operations. Increase Revenues Increase your average order value by charging extra fees for premium services Drive additional sales with “recommended” products Help buyers discover […]The post 29 Ways To Grow Revenue Of Your Magento Store appeared first on Magik.
  • Magento Is Now Officially Supporting PHP 5.4

    Ashish
    23 Jan 2014 | 11:26 pm
    Good news for all Magento powered stores came just at the starting of the year. On 21st January, 2014 Magento has announced that they are now officially supporting PHP 5.4 which was a little late but very good move. In our opinion they should have come up with PHP 5.5 or PHP 5.6 patches too, […]The post Magento Is Now Officially Supporting PHP 5.4 appeared first on Magik.
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    ekmpowershop.com

  • Easter bank holiday opening hours

    chris
    17 Apr 2014 | 4:10 am
    The Easter bank holiday is upon us and for most it means a relaxing weekend in the sun and eating a few too many Easter eggs. However, for the workaholics amongst you, our customer support team will be on hand throughout the weekend at the times listed below: Friday 18th April Open 10am – 4pm Saturday 19th April Open 9 – 5.30pm (email support only) Sunday 20th April CLOSED Monday 21st April Open 10am – 4pm Tuesday 22nd April Open As Usual The whole team here at ekmPowershop hope you have a lovely bank holiday weekend.
  • Give your social media a service this Easter

    Tony
    15 Apr 2014 | 5:56 am
    With the Easter holiday period almost upon us, why not use just a little of your time bringing some order to you brands’ social media. Social Media is in full flow with little sign of any ease up, and in fact, new platforms seem to be appearing every month. Most of the time spent is just keeping pace with posts, pins, tweets, videos and pics. Too often, our time is focused on the message and not the maintenance. It’s a little like having a car that we fill with fuel, water and oil, but wait 12 months for the MOT. I hope that our little guide will help you carry out a full service on your…
  • Offering ‘buy now pay later’ on an ecommerce website just got easier

    Steven
    10 Apr 2014 | 8:14 am
    The UK’s most popular ecommerce solution, ekmPowershop teamed up with V12 Retail Finance this week to give thousands of online businesses the ability to offer finance payments. That means 20% of all UK online shops can let customers spread the cost of a purchase when they checkout. V12 Finance are the UK’s only retail finance specialist, with over 20 years experience providing finance and expert advice to their clients. This latest integration marks a continued growth for V12 in the online space, as retail transactions continue to shift from traditional channels like the high street…
  • “Sleek design and easy to use features have resulted in fantastic sales”

    iangibson
    8 Apr 2014 | 5:59 am
    April’s online shop of the month features Stephanie Peters from Emmie Home Interiors. Tell us a little about yourself/your business. “Here at Emmie Home Interiors we strive to stand out for our design led approach to home and giftware” Like many designers, my crazy quirky personality has always reflected in my home. Interior design has always been a passion of mine and my dream was to one day run my own business. However the tricky part was I never knew what direction I wanted to go in. In October 2007 I entered the world of ‘motherhood’ (it’s a whole different…
  • ekmPowershop at the Stax Big Activity Week

    chris
    31 Mar 2014 | 4:00 am
    Last week, the UK’s largest non-food cash and carry met the UK’s largest ecommerce provider at the Stax Big Activity Week. The annual four day event sees representatives from many major DIY, tool and garden brands displaying their latest product lines at Stax branches up and down the country. Retailers and tradesmen alike flock to the trade only event to get their hands on heavily discounted rates and to check out the latest and greatest products that brands have on display. It’s a great time for retailers to give their feedback to the brands and to have a nosey at…
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    How to Win at Ecommerce

  • Gmail is trialling an overhaul of its ‘promotions’ tab. Here’s what's in store and how you can prepare to make the most of it

    15 Apr 2014 | 5:30 am
    Good news! The ‘promotions’ tab in Gmail just got a facelift, and it’s looking pretty smart. Google has been dabbling with Gmail’s advertising platform a fair bit since it rolled out its Gmail Sponsored Promotions (GSP) beta early in 2013, designed to give marketers new, increasingly smart ways of targeting prospects in the comfort of their own inboxes.
  • Three key takeaways from Fashion Digital UK 2014

    14 Apr 2014 | 5:00 am
    The first London Fashion Digital event - brought over here from its inception in New York - was a packed event. The mix was interesting - put fashion and digital together and you get the data literate pioneers, the wannabe start-ups, and a great mass of fashionistas in between, eager to learn where online fashion is going. So for the technically minded, a lot of the talk was talk we've heard before. The opening address by Justin Opie of IMRG, the retail industry trade body, set the scene in suitably impressive style - the industry generates 90 billion of ecommerce revenues in the UK every…
  • How to Turn Bad Feedback into Good

    11 Apr 2014 | 2:30 am
    When eCommerce began, customer care was way down the list of priorities. Many retailers assumed their current offline systems would be able to handle any extra workload. This assumption is of course natural, as ecommerce was championed for removing the face to face contact giving people an anonymous way to buy instantly online, so why would they need customer care?
  • The levers of ecommerce growth

    31 Mar 2014 | 3:30 am
      As the ecommerce industry starts to mature, new frameworks of understanding it are developed and debated. With Rocket Internet able to repeatedly build ecommerce businesses with 100%+ year on year growth, it's clear that there are strategies out there which can drive fast, and profitable growth. The levers of ecommerce growth, as it were.   We founded Ometria with a singular purpose - to give all retailers access to those levers, through one simple but powerful technology. It all starts with the customer. The customer is who pays, and so is the absolute foundation on which the…
  • How to Stop Your Customers Browsing and Abandoning Baskets

    25 Mar 2014 | 7:00 am
      By now you know the statistics behind cart abandonment, (76% of shoppers abandon baskets, the worst day for basket abandonment is Thursday between 1 and 2pm etc.) these are figures that many eSellers try desperately to change using all manner of strategies to bring the shopper back. In some cases, browsers simply abandon their carts because they had no intention to buy at all, the internet has taken window shopping a step further by allowing customers to throw virtual items into a virtual basket. It’s a hobby that over 44% of shoppers partake in but this doesn’t mean they…
 
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    e-Commerce Essentials

  • Four Ways Content Creation Can Bring You Leads

    Steve Loates
    16 Apr 2014 | 8:26 am
    Content creation is a subject that we – and just about anyone else who works in this industry – could go on about until the sun goes down. It’s been praised as one of the most effective forms of web marketing and has slowly but surely become a main priority for businesses of all sizes. But business owners who are new to the landscape, despite hearing countless reasons why content creation can help them grow, may not understand exactly how it can benefit them, which can lead to a poorly executed content strategy. In order to help business owners avoid that mistake, here are five ways…
  • The Difference between Search Engine Optimization and Pay-Per-Click Advertising

    Steve Loates
    11 Apr 2014 | 10:20 am
    When we first sit down with new clicks and talk to them about their online marketing needs, we’re often asked: should I focus on SEO, paid search (or pay-per-click, AKA PPC) or both? The answer is different every single time. Both SEO and PPC offer their own distinct benefits, but whether a client chooses one or the other – or both – depends entirely on their business, their marketing goals, their budgets, and several other factors. It also depends on what kind of timeline they’re looking at for results, as that will play a very crucial role in which route they decide to take. Search…
  • How Canadians are using the Internet differently

    Steve Loates
    8 Apr 2014 | 8:51 am
    Remember the early days of the internet, back when it started to become a staple of every household that had a computer? When getting online meant coping with that ear-piercing screech from that dial-up modem? When websites were loaded with silly gifs and chat rooms were all the rage? My, how times have changed. The days of dial-up are long, long gone – indeed, it seems that no matter where we are, we’re connected. At home, at a coffee shop, on public transit – the rise of high-speed internet, mobile technology and migrating everything to the web, from checking traffic reports to taking…
  • Are You Building Your Website for Customers or Search Engines?

    Steve Loates
    3 Apr 2014 | 8:06 am
    Many business owners fall into a similar pattern when it comes to putting together their website. After deciding it’s time to create a web presence for their brand or improve their existing one, they do a little research to make sure they’re up-to-date on what should and shouldn’t be done, and in the course of that research they come across plenty of information on search engine optimization and how to get found online by potential customers. So far, so good. But because SEO is a layered industry that takes a lot of time, patience and testing to fully understand, business owners who…
  • Seven Dead Ends on Your Website – and How to Fix Them Today

    Steve Loates
    31 Mar 2014 | 7:51 am
    Sometimes, we as business owners are so focused on driving traffic to our websites that we lose sight of one very important fact: we want users from that traffic to do something specific, like make a phone call or purchase something, when they arrive. We get so caught up in driving customers to our online hubs that little to no effort goes into making sure they’re able to complete a desired action when they get there, and parts of the website that are designed to help them complete this action suffer. This can negate the entire purpose of building a website for a business. Even if traffic…
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    Bootstrapping eCommerce

  • 5 Problems With Drop Shipping And How To Overcome Them

    Shabbir
    3 Apr 2014 | 12:14 pm
    Drop shipping is a great business model if you want to be location-independent, don’t want the hassle of managing inventory, and want to be able to run your entire business from an iPad or a laptop. A lot of online businesses drop-ship – some may rely on it completely, and some may use it for a part of their catalog – so it definitely works as a business model, but it does have its fair share of challenges. Challenge 1: Low profit margin Unlike a regular wholesaler that would sell you their merchandise in bulk, a drop-ship supplier sells you a single unit every time you…
  • 50 of the Best Shopify Resources

    Shabbir
    17 Mar 2014 | 9:19 am
    This is a guest post by Nima Patel of Lettuce Shopify is an incredible ecommerce tool for for small to mid-size businesses. They also offer a wide range of functionality so today we’re providing a round-up of the top resources you need to get the most out of Shopify and utilize it to the max. The list covers everything from the very basics you need to know to get started, all the way to coding and scripting for advanced design, as well as some marketing and SEO. So whether you are just starting out, or you’ve been running your store for a while, there’s something for everyone in this…
  • 19 Ecommerce Marketing Strategies Roadmap [Infographic+eBook]

    Shabbir
    21 Feb 2014 | 11:42 am
    The most challenging part of running an online store is not setting it up, but it’s how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What’s more important is that you need to strike a balance between your marketing strategies – you don’t want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down one street, you won’t make it to your destination. You have to follow the…
  • Online Business [And Life] Lessons From Barney Stinson

    Shabbir
    2 Jan 2014 | 7:24 am
    Happy 2nd day of the new year, everyone! I was just reading through an excellent post by Richard Lazazzera on a list of things entrepreneurs need to do in the New Year, and a behemoth post by Billy Murphy on how to accomplish your New Year goals. I highly recommend checking them both out. As for my “to-do list” and goals to accomplish, naturally, I’d like to further my online store, as well as develop Bootstrapping eCommerce into a thriving community. You guys are the best – your shares, comments, and feedback are what keep inspiring me to write on. Right on! To kick…
  • Digging Through Webmaster Tools For Keyword Ideas

    Shabbir
    15 Dec 2013 | 4:30 am
    I’m a big fan of Moz. For link building and competitor research, I swear by Open Site Explorer. But the crowning piece is really Moz Analytics, which is a powerful marketing tool that tracks zillions of aspects of your website and traffic. The only issue I have with it? I only use two of the paid version’s features! For the most part, I use Open Site Explorer, and once a week, I check my rankings for keywords that I am tracking. That’s it. For $99 a month, that’s pretty expensive. Especially this(and more) can be done for free. We are all bootstrappers, so free it is.
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    Freshplum Blog

  • The Fluency Effect

    Alex DePaoli
    7 Apr 2014 | 1:57 am
    When designing a good website or a good shopping experience, simple is almost always better. Intuitively, an uncluttered layout with easy-to-follow instructions removes a lot of the friction that customers might otherwise encounter when interacting with an  online store (or any kind of website or mobile app). This makes it easier and thus more likely to be used, perhaps helping to explain the current popularity of minimalist website design. The power of simplicity has been further explored by consumer psychologists and behavioral economists. The more simple a tool, whether analog or online,…
  • The Blemishing Effect

    Alex DePaoli
    31 Mar 2014 | 1:37 am
    It’s rare that a purchase has no downside. Even if the product is exactly what a customer is looking for, there may be some feature that doesn’t measure up as well to rival products. How bad is it if your customers are taking stock of the cons as well as the pros of your products? New research suggests that, as long as you manage how the negative information is encountered, it may actually be a good thing. Blemishing leads to Blossoming In a series of experiments, Danit Ein-Gar (of the University of Tel Aviv), Baba Shiv, and Zakary Tormala (both of Stanford Graduate School of…
  • Freshplum Covered In Forbes

    Jonathan Chen
    26 Mar 2014 | 12:11 pm
    Thank you Adam at Forbes Magazine, for your insightful look at how Big Data, coupled with Machine Learning, is changing the way retailers can better target their shoppers. One of the ways that Freshplum is providing this technology is by selectively targeting shoppers based on purchase intent. The results of this technology are clear, as evident from Ric Kostick, co-founder of retailer 100% Pure: “’Kostick signed up. He knew some people flinch at paying $18 for an 8-ounce tube of shampoo. Perhaps occasional discounts would help. After three months using Freshplum’s selective…
  • How decreasing self-control can increase purchase propensity

    Alex DePaoli
    25 Mar 2014 | 7:00 am
    Have you ever felt that you have less self-control at certain times of day? It turns out the science of self-control and willpower has a lot to say about that. Understanding how consumers’ self-control works (and when it doesn’t) can actually allow us to predict what time of day people are more likely to indulge the urge to splurge. Ego Depletion The most popular scientific model of self-control and willpower is that of a limited resource. In essence, whenever you choose to exercise self-control (for example, by choosing to skip dessert or to read a book instead of watching a TV…
  • Shopping Momentum

    Alex DePaoli
    16 Mar 2014 | 5:26 pm
    Here at the Freshplum Blog, we’re big advocates of giving gifts to your customers. Whether to promote a sense of reciprocity or to create a feeling of endowment, getting something in your customers’ shopping carts is a great way to encourage them to shop with you. However, it turns out there’s an even better way to get the ball rolling than by giving gifts: make your customers pay instead. Shopping Momentum Normally we think of getting customers to buy something as the end goal rather than the starting point, but just putting your customers into the mind-set of buying rather…
 
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    Blog posts

  • 4 Digital Commerce Trends & Insights from Bill Thomas, Optaros Newest Client Partner

    clangway
    16 Apr 2014 | 12:03 pm
    Optaros is proud to welcome Bill Thomas to our team as a new Client Partner. Bill has over 8 years of experience launching and supporting immersive eCommerces experiences for exceptional brands. I sat down with Bill to pick his brain on a few key questions that eBusiness professionals everywhere are asking:What do you see as the most impactful digital commerce trends to arise in 2014?Mobile payments are going to be the fastest growing segment in eCommerce.   In particular, the explosion in Mobile Proximity payments is going to have a profound impact.  Mobile Proximity payments refers to…
  • 4 Digital Commerce and Omnichannel Takeaways from Demandware XChange 2014

    clangway
    11 Apr 2014 | 10:25 am
    I spent three action-packed days at the Demandware XChange Conference in Miami Beach earlier this week, an event that brings together Demandware, its world-class clients, eager new prospects and a great group of LINK technology and solutions partners. Demandware put on a tremendous show that included great entertainment mixed with thought-provoking keynotes from the likes of Malcolm Gladwell and Harley Manning from Forrrester, insightful breakout sessions and interactive roundtables. I left the sunny beaches of Miami with four key takeaways I’d like to share:Customer Experience…
  • How to Instill eCommerce Customer Loyalty

    afosbrook
    10 Apr 2014 | 11:40 am
    Consumers are constantly bombarded with messaging from online retailers and are presented with an increasing number of outlets to buy from. However, online retailers should be seeking to instill a stronger sense of customer loyalty. According to a report by Adobe, returning purchasers and repeat purchasers account for 41% of all eCommerce revenue. However, these purchasers only account for 8% of all traffic to eCommerce websites. This is a staggering discrepancy, especially when you consider that 80% of online retailers’ marketing budgets are spent attracting new shoppers to their website…
  • 3 Tips to Better Market your Flash Sale Site

    afosbrook
    28 Mar 2014 | 1:58 pm
    Private Event Retail, or flash sale sites can be great tools for online retailers to reduce the cost of customer acquisition while fostering customer loyalty and increasing the likelihood of repeat purchases. In fact, retailers that leverage these types of sites see the cost of customer acquisition drop by 44% while repeat purchases jump 35% when compared to traditional eCommerce sites. There is a ton of opportunity out there with flash sale sites and Private Event Retail, however a key component to seeing this type of success is having a detail-oriented marketing strategy. Here are just a…
  • What the Magic Quadrant and Other eCommerce Analyst Reports Won’t Tell You

    clangway
    24 Mar 2014 | 11:17 am
    In a recent Forrester research report, 52% of eBusiness leaders cited an eCommerce Platform as their top investment priority for the coming year. This means many businesses are undertaking the process of defining requirements, selecting technology and putting implementation plans together. Recently , we wrote about how growing mobile and omnichannel demands are making this process even more complex.   Adding to the confusion is the dizzying array of technology options available to eBusiness leaders.   There are traditional on-premise options, SaaS models, managed/hosted solutions,…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • BlueSnap Hangs with 70,000 Gamers & Game Developers at PAX East 2014!

    BlueSnap Editors
    15 Apr 2014 | 9:16 am
    Penny Arcade Expo is the premiere event for video game enthusiasts, attracting thousands upon thousands of gamers and game developers to Seattle, Boston, and Australia for three separate events each year. What is better known as ‘PAX East’ (the Boston version of the event), it’s held in our Waltham office’s backyard each spring and we look forward to the spectacle year-after-year. And, it is truly that – a spectacle! Over 70,000 attended this year’s PAX East, swarming the Boston Convention Center and surrounding areas – many dressed head-to-toe in some of the most impressive…
  • OpenSSL Heartbleed Update

    BlueSnap Editors
    10 Apr 2014 | 4:23 pm
    You may have heard about the Heartbleed bug from different sources and the non-stop news coverage. For those who haven’t been following, Heartbleed is a security vulnerability in OpenSSL, a popular open-source protocol used to encrypt vast portions of the web. It’s used to protect your usernames, passwords, and sensitive information set on secure websites. As you can imagine, this is a big deal. BlueSnap, Inc. has thoroughly investigated this matter as it relates to our systems and have determined that we are running one of the non-vulnerable version of Open SSL. Our…
  • Magento and BlueSnap Join Forces To Help Online Merchants Sell Globally

    BlueSnap Editors
    1 Apr 2014 | 1:00 am
    Are you a Magento user? You’re in luck. BlueSnap has joined forces with Magento to help merchants sell all over the world easily and securely with the BlueSnap Extension. While Magento offers you a powerful and flexible online store, BlueSnap completes the purchase flow and improves conversions by offering a streamlined checkout experience in 180 countries, supporting 29 different languages, 60 currencies and 110 payment types. Magento is a feature-rich eCommerce platform built on open-source technology allowing you the flexibility and control over the look, content and functionality of…
  • BlueSnap Fills the Payment Processing Gap for Game Developers (GDC 2014)

    BlueSnap Editors
    31 Mar 2014 | 10:19 am
    The 2014 Game Developers Conference (GDC), held recently in San Francisco, focused heavily on the monetization of video games and included a specific Monetization Track – three full days of content focusing on the current and future opportunities for making money in games and social applications. A key theme throughout was that in order to ensure successful game monetization developers need a reliable and intelligent payment processing partner. A speech by Dean Takahashi, the lead writer for GamesBeat at VentureBeat, a leading network covering video games and tech, indicated that the video…
  • SXSW: The Convergence of Interactive Technologies Continues to Expand

    BlueSnap Editors
    18 Mar 2014 | 7:12 am
    The South by Southwest (SXSW) conference took place in mid-March in Austin, and BlueSnap made an appearance to further network and communicate with key companies either starting up, or already deeply involved in the shaping of the technology industry. SXSW has primarily been focused on film and music since its inception in 1987, but since 2007 the Interactive portion of the conference targeting emerging technologies has earned a reputation as being the biggest of its kind. SXSW Interactive ran from March 7th through the 11th this year, featuring some key events covering a wide array of…
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    LemonStand

  • A/B Split Testing The Checkout On Your eCommerce Store

    Francis Teo
    16 Apr 2014 | 8:30 am
    Very often I get the question of what to test first on eCommerce stores, from eCommerce store owners and even consultants who are just getting started with A/B testing. As mentioned in my previous post, it’s important to create a good hypothesis before you start a test. Just to recap, a hypothesis is a proposed statement made on the basis of limited evidence that can be proved or disproved and is used as a starting point for further investigation. A good hypothesis needs to be based on some form of limited evidence. Testing random elements on the page without any limited evidence that the…
  • Customer Groups in LemonStand Cloud

    Danny Halarewich
    11 Apr 2014 | 10:07 am
    Segmenting customers into groups is a staple feature amongst many online retailers. Not all of your customers are the same, so why would you treat them like they are? Customer segmentation, as a concept, is all about breaking your customer base down into different groups so that you can handle each one according to what makes them different. One common form of segmentation on eCommerce sites is using customer groups to segment wholesale customers from retail, in order to provide them special pricing. We’re happy to announce that we have released the customer groups feature in LemonStand…
  • 4 Key Bottom-of-the-Funnel Ad Programs for Online Retailers in 2014

    Jon Gregoire
    9 Apr 2014 | 9:56 am
    When it comes to digital marketing campaigns, few retailers appropriate their budgets based on their sales funnel. Channels like social media, content, traditional display advertising, and affiliate marketing focus towards the top of the funnel, and so they don’t translate into sales as much as they focus on branding and building awareness. On the other hand, the 4 channels below represent the online retail heavy hitters: the channels designed to turn shoppers into costumers in the short-term. These tools should be used to push your bottom line and will be the biggest test to your…
  • How to Reduce eCommerce Shipping Costs

    Alicia Doiron
    7 Apr 2014 | 9:25 am
    Shipping costs are a huge pain. Whether you’re a small or large retailer, no doubt you’ve felt the sting of shipping costs. In an age where free shipping is extremely common and expected, reducing your shipping costs will help you make more profit and possibly grow your sales. Here are 3 ways you can reduce your shipping costs for eCommerce orders. Negotiate rates You might not be able to make them an offer they cannot refuse… but here are 7 ideas for negotiating your rates. Review and Research Before you go into a negotiation battle with a carrier, become familiar with your…
  • Introducing Advanced Product Search

    Danny Halarewich
    2 Apr 2014 | 12:00 pm
    Finding products quickly and efficiently from the admin area is critical to many online retailers. This is pretty easy if your catalog is relatively small. For retailers with larger catalogs, scrolling through a very long list of products spread across multiple pages to find what they want is less than ideal. We have recently released a brand new search feature to rapidly search and filter products from the admin panel of your store. This allows you to quickly narrow down the list of products currently displayed, and find what you’re looking for. Results update nearly in real-time as…
 
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    Perfect Audience Retargeting Blog

  • Perfect Audience launches self-service Twitter Retargeting

    Brad Flora
    15 Apr 2014 | 10:30 am
    We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right now and seeing great results.  We’ve just been featured in Marketing Land and MediaPost with the news as well! What you need to know   Requirements: We are able to offer Twitter retargeting to marketers with audiences over…
  • Your CTR called and wants you to stop doing these 5 things

    Scott Danielson
    4 Apr 2014 | 12:30 pm
    Happy Friday! It’s time for another update in our Win At Retargeting series of blog posts, designed to help you get the most out of your retargeting campaigns. Today’s topic? Common mistakes advertisers make with their ads. If you find you’re falling into any of these traps, we’ve given you some suggestions to get yourself out! Let’s get started! 1. Using one and only one ad. You’re allowed up to 5 ads for your free trial campaign, and as many as you’d like for paid campaigns, so why limit yourself to one ad? I see many campaigns only using one ad.
  • Introducing Perfect Product Retargeting, easy dynamic FBX retargeting for retailers

    Brad Flora
    13 Mar 2014 | 3:04 pm
    We are proud to introduce Perfect Product Ads, dynamic personalized Facebook retargeting for retailers. With Perfect Product Ads, retailers can turn their Google Product Feed into dynamic ads in the Facebook sidebar and News Feed. Over 50 retailers are using it already! There is no cost to setting this up, no spend requirement, and you can update and edit your dynamic ads anytime you want. 1. How to start: Log into your account and follow the instructions under “Dynamic Retargeting Set Up” in the settings menu. (Click here to see exactly where to find it) 2. Video tutorial: Watch…
  • 3 Awesome New Features at Perfect Audience!

    Scott Danielson
    21 Feb 2014 | 12:33 pm
    Happy Friday! Today we’re very pleased to announce some new features and enhancements to your Perfect Audience account. We’re always looking for ways to improve our user’s experience, so we’ve recently made a few changes based off of our customer feedback. You talk, we listen! Here’s what’s new: Archive Conversion Goals It’s true! You can now archive any conversion goals that you’re not interested in seeing anymore. To do this, head to Manage-> Conversions. Look in the Actions column for the little file box icon: It’s the icon on the…
  • New Feature: Giant News Feed Ads

    Brad Flora
    11 Feb 2014 | 12:05 pm
    Time to update your News Feed ads! Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it’s getting better as we launch “Large Format” news feed ads.  Up until today, advertisers have been about to create Page Post Link Ads with a 200px X 200px image.  Facebook recently added support for ads with a much larger image that spans the full width of the news feed, allowing for more engaging ads.  You can now create ads in the new format inside your Perfect Audience dashboard.  Here’s an example of one…
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    The Ecommerce Marketer

  • Email personalization in ecommerce. When, how and why

    Alex Rada
    31 Mar 2014 | 2:25 am
    The most basic form of email personalization is including recipient’s name in the subject line. Next step is developing a unique email for each subscriber, with completely personalized content. In between these two options, there is a large range of email personalization ideas that you can use for improving your email marketing campaigns. Ecommerce is a […] The post Email personalization in ecommerce. When, how and why appeared first on The Ecommerce Marketer.
  • Email marketing conversion rate gets a boost with customer segmentation

    Andreea Ceteras
    27 Mar 2014 | 2:06 am
    In our previous blog posts, we talked about how you can be a successful ecommerce marketer by using email marketing. And, in order to reach this objective, we were recommending you to spend some time for segmenting your target audience. Of course, customer segmentation is important in every business. But in ecommerce you have much […] The post Email marketing conversion rate gets a boost with customer segmentation appeared first on The Ecommerce Marketer.
  • Get more ecommerce revenue with triggered emails

    Andreea Ceteras
    22 Mar 2014 | 2:55 am
    Find out why transactional emails are raising in ecommerce. Read about all types of email triggers, how you can integrate in your system to build-up amazing revenues. The post Get more ecommerce revenue with triggered emails appeared first on The Ecommerce Marketer.
  • Infographic – Email Marketing Success in Ecommerce 2014

    Alex Rada
    18 Mar 2014 | 4:33 am
    The post Infographic – Email Marketing Success in Ecommerce 2014 appeared first on The Ecommerce Marketer.
  • 7 steps for achieving email marketing success in Ecommerce

    Andreea Ceteras
    11 Mar 2014 | 10:48 am
    Keeping in touch with your clients and prospect customers is amazingly important. You’ll end up growing important metrics: brand awareness, loyalty, up-selling, business development etc. For an ecommerce business, there are, of course, various communication channels and methods to pick from. But email marketing proved itself to remain the most efficient way for sending commercial […] The post 7 steps for achieving email marketing success in Ecommerce appeared first on The Ecommerce Marketer.
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    Userlike

  • The Live Chat Integration with GitHub is here!

    Pascal
    16 Apr 2014 | 11:22 pm
    We are proud to let you know that we’ve finished developing an integration that allows you to convert chats and offline messages left by your visitors into Github issues. We expect this integration to be popular among our software development customers, as you can now integrate detailed customer bug reports into your development process. Github is a world famous web-based hosting service for software development projects. The system is team-based and has strong focus on empowering communication to increase overall efficiency and process quality. Customers have diversified experiences with…
  • Our Response To Heartbleed

    Pascal
    14 Apr 2014 | 1:17 am
    Heartbleed's impact on the internet As you may know, a major bug named Heartbleed was reported in OpenSSL this week. This open source cryptographic library is used by websites around the world to protect user information being transmitted over the internet. The heartbleed bug impacted over 60% of all websites, including Userlike. We’ve responded quickly to solve the issue. What actions did we take? On Tuesday April 8th, within 24 hours of its public disclosure, we updated the SSL libraries on all our machines and reissued our SSL certificates for www.userlike.com and api.userlike.com. We…
  • Boosting Your Customer Referrals: 11 Best Practices

    Marta
    7 Apr 2014 | 2:04 am
    Wharton School of Business states that a referred customer is 18 % more likely to stay with a company over time than the average, off-street customer. Customer referrals, whether in the form of contact information, a testimonial, or tips shared by customers to their friends, are one of the most sustainable ways to grow your business. Yet few businesses actively aim for the optimal referral setup, which is a huge waste. The main reason why a customer referral can become so powerful is the same why it’s so difficult to achieve - because it comes from a super credible person: the friend…
  • The MailChimp Integration is here!

    Pascal
    4 Apr 2014 | 8:10 am
    We are very happy to announce the integration between Userlike and MailChimp. With the integration we hope to help people grow their newsletter lists in a more natural, human way. With the MailChimp integration you can effortlessly add your chat visitors to your newsletter list. MailChimp is an e-mail marketing service provider with more than 3.5 million users, which together send 4 billion e-mails per month with a paid or free version. Some of the reasons that made MailChimp such a popular service is the fact that it enables you to upload your contact lists, that it offers a direct link to…
  • Le Click to Chat Userlike se lance à la conquête du marché français

    Laura
    4 Apr 2014 | 6:29 am
    Le Click to Chat Userlike se lance à la conquête du marché français Userlike, service de Click to Chat destiné aux entreprises est un concept novateur. Les programmeurs allemands à l’origine de ce logiciel en tant que service (Saas) ont participé à la révolution de la relation client pour les entreprises du e-commerce : en effet, il suffit simplement de copier-coller un code au sein de votre page web pour avoir la possibilité d’accéder directement au Chat afin d’en faire profiter vos utilisateurs. Ce bijou technologique représente la solution adaptée au e-commerce : il…
 
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    Customericare.com » Blog

  • 4 tricks to sell products online over video chat

    Aurelie Chazal
    9 Apr 2014 | 4:37 am
    Ecommerce is a big hit right now and more and more people sell products online. It might seem like everything is for sale on the internet nowadays (yes everything! Remember those people who used to sell their souls on eBay or craigslist?). Don’t get me wrong, I am not telling you to go sell your soul. My point is that even the most complex products can be sold online nowadays. And you are going to have to start thinking about upscale online customer service. High-end products usually come with high-end personal customer service. If you think emails or a hotline are personal communication…
  • [Infographics] The untapped potential of ecommerce video chat

    Aurelie Chazal
    4 Apr 2014 | 3:55 am
    Video chat is one of the fastest growing channel of communication. The number of calls made is expected to reach 30 billion by 2015 and the number of video chat users is expected to grow from 63 Million active users in 2010 to 380 in 2015.   People are getting used to the technology and are not only using it with family and friends anymore: - 60% of hiring managers have conducted a job interview through video chat (Entrepreneur) More than 80% of them find video both time and cost saving. Job applicants also share that vision saying that it saves them the cost of transportation and allow…
  • Is Ecommerce video chat the right tool for you?

    Aurelie Chazal
    27 Mar 2014 | 8:44 am
    Depending on the size of your business you might wonder if video chat is worth the investment. I am going to be honest here and say that it depends on a lot of factors. That’s why we decided to write this blog post, to help you see a little more clearly.     1) It’s not only about the size of your business   Some small 1 person businesses might be able to drive more benefits from live chat than Fortune 500 companies. The key here is that it’s not about the size of your business but about the complexity (that we define by how difficult the buying process is for customers)…
  • 5 Amazing Articles about The Power of Video Marketing

    Customericare
    21 Mar 2014 | 7:04 am
    Video Marketing is the hottest trend in the online marketing industry. Everyday 100 Million internet users watch a video online and this number is expected to grow dramatically in the next few years. But does that mean it is the right format to advertise your business? The answer is yes! Did you know that people that view a product video are 85% more likely to buy the product?   This friday we decided to select 5 top articles about Video Marketing for you before releasing our own article next week (Yes stay tuned and subscribe to our newsletter to be the first to see it!).    …
  • Why your online store sucks at customer relationships and how to fix it?

    Aurelie Chazal
    17 Mar 2014 | 6:21 am
    Ecommerce businesses suck at building quality relationships with online customers, the good news is yours doesn’t have to!     People shop online for various reasons. They don’t want to deal with crowded parking lots, sit through traffic, compete with fellow shoppers, wait for the bus, or carry heavy grocery bags. We all can relate here and agree that online shopping can be much more convenient than going to the store. But there is one thing every online store really suck at: building quality relationships with online customers.   Think about your favorite bar for…
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    Avangate Blog - Software Sales Tips | Software Business Blog

  • Brazil – the Next Great eCommerce Opportunity

    Raj Badarinath
    17 Apr 2014 | 6:02 am
    Brazil, probably best known for its magnificent beaches, vast rain forests, festivities-fueled cities, football (soccer) prowess and Carnival, is also the host for the upcoming 2014 World Cup and the 2016 Summer Olympics. But did you know that Brazil is actually the Latin American epicenter for eCommerce? With a population of 202M and the 6th largest world economy, Brazil accounts for 59% of Latin American eCommerce revenues. World class technology combined with a market size bigger than UK, Italy, Russia or India makes Brazil the next great eCommerce opportunity.   Ralf Germer, CEO, of…
  • Persuasive Web Design Techniques – A Must-Have for Software and SaaS-selling Websites

    Iulia Boc
    17 Apr 2014 | 5:18 am
    These days, when talking about the customer experience on a website, people usually address issues about usability and user experience techniques – diving deep into the data, but is this enough to convince the users to transact with your business? You might improve your conversion rates by looking into the data, reading some tips and tricks on usability and user experience techniques – and that might improve the user’s ability to complete a transaction, but I am wondering if this is enough to engage them to the point where they’ll actually pay… The bottom line is –…
  • “Mobile Is The Next Internet”- The WebAppTool Vision

    Delia Ene
    16 Apr 2014 | 5:56 am
    We’ve had the opportunity to chat recently with Micha Willemse, the COO of WebAppTool, a very cool online mobile app toolkit start-up out of The Netherlands. Insightful commentary, a remarkable company vision and a very generous discount coupon code offered to you, the reader. Dive in and enjoy! Q1. WebAppTool was born out of a great vision – I think it’s worth taking a few moments and talk about it here, as an intro to the company. Webapptool’s founder, Paul van der Meer, started building this toolkit in 2011 from the vision that “mobile is the next internet”. Everything and…
  • 3 Steps and 7 Tips to Turn Your Software Products into Subscriptions

    Cristi Miculi
    11 Apr 2014 | 2:01 am
    I recently read an article on how shifting to subscriptions has affected Adobe products. Basically, the company saw a decrease in revenues in the short term, but current signs lead to a good prognosis on medium and long-term revenues. This is just an example of the current trend of monetizing products and services via subscriptions, which is happening in many more verticals than just software and digital goods. A pay-per-use business model (subscriptions) has multiple advantages: More customizable for individuals (consumers, small businesses, enterprises) in terms of the packaging and price…
  • Security Update on Heartbleed

    black
    10 Apr 2014 | 2:54 am
    The web has been abuzz since the disclosure of CVE-2014-0160 , also known as the “heartbleed” OpenSSL bug. Given its potential impact, we wanted to make sure you all heard and understood its implications to you First, what is it? For those less technical, it is a vulnerability that could expose what you thought was secure information from your servers. For those a bit more technical, “Heartbleed” is a security vulnerability that exploits a programming bug in the OpenSSL library that makes the remote process (web server, for instance) leak a random block of memory. Through repeating…
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    openastorenow.com

  • Dropship, Wholesale or Manufacture?

    osn_admin
    16 Apr 2014 | 11:02 am
    Dropship, Wholesale or Manufacture?Posted on April 16, 2014 - 2:02pmDecisions, decisions! Why must we have so many choices? It's tough enough to pick a good niche, but after that we still need to decide how we want to run our business.  When starting a new e-commerce store we are faced with three options. Three ways of delivering a product to the customer. The ultimate goal is to serve the customer, and from the customer's point of view it doesn't matter how the product reaches him as long as it's on time and undamaged. Ecommerce Strategy Read more about Dropship, Wholesale or Manufacture?
  • Inject Life Into Your Product Copy

    osn_admin
    10 Apr 2014 | 3:49 am
    Inject Life Into Your Product CopyPosted on April 10, 2014 - 6:49amPeople regularly ask me to provide feedback on their e-commerce stores. The most common complaint I hear is - "I'm getting traffic, but no sales. What's wrong with my site?" To be honest, it's tough to give precise and absolute answers to such questions. There could be any number of things wrong, and the only way to know for sure is to track and test. However, the one thing I find in common with many such sites is the lack of inspirational product copy. Strategy Read more about Inject Life Into Your Product Copy Add new…
  • Facebook Ads for E-commerce: Growing Your Brand

    osn_admin
    7 Apr 2014 | 12:32 am
    Facebook Ads for E-commerce: Growing Your BrandPosted on April 7, 2014 - 3:32amThis is Part 2 of our Facebook Ads series. Check out Part 1 here, if you haven't read it yet. Many people use Facebook Ads just like they use Google Ads, and they expect the same results for cheaper. You need to understand that this is a different advertising platform, and your results are bound to be different. While Google is great for bringing traffic with purchase intent to your e-commerce store, Facebook's strength lies in creating a brand and a fanbase. Advertising Read more about Facebook Ads for E-commerce:…
  • Facebook Ads for E-commerce: Getting Started

    osn_admin
    4 Apr 2014 | 12:05 am
    Facebook Ads for E-commerce: Getting StartedPosted on April 4, 2014 - 3:05amAs a new e-commerce store owner, advertising is the best way to get some quick traffic right from the start. Google Ads has always been the preferred advertising platform, purely because of Google's ubiquitous reach. Along with their Keyword Tools, Analytics and Product Listing Ads, Google has a powerful suite of tools to target keywords, acquire traffic quickly and track conversions. If you want to learn more, check out our primer on Google Ads. Advertising Read more about Facebook Ads for E-commerce: Getting Started…
  • How to Accept Bitcoin on Your E-commerce Store

    osn_admin
    2 Apr 2014 | 2:54 am
    How to Accept Bitcoin on Your E-commerce StorePosted on April 2, 2014 - 5:54amBitcoin has been gaining in popularity over the past few months, ever since it shot up to over $1000 in value last year. At the time of writing this post, it's back down to a little less than $500, so it's still quite volatile. Bitcoin Read more about How to Accept Bitcoin on Your E-commerce Store Add new comment
 
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    Build a Better eCommerce Business | Forewards

  • A huge opportunity for ecommerce on the horizon

    Jason Dea
    17 Apr 2014 | 12:28 pm
    How big is the opportunity for eCommerce? Well it’s absolutely massive. The folks over at Business Insider recently compiled some pretty staggering data that paints a clear picture of how truly gargantuan the opportunity is for the future of eCommerce. The top offline or brick and mortar retailers int he US are seeing a dramatic […]The post A huge opportunity for ecommerce on the horizon appeared first on Build a Better eCommerce Business | Forewards.
  • What is Net Promoter Score?

    Jason Dea
    17 Apr 2014 | 5:53 am
    As you dive deeper into the world of referral marketing and loyalty marketing, or even more into the different measures of marketing success, one interesting sounding term you’ll eventually come across is Net Promoter Score, or NPS. What is it? It sounds complicated. Well it’s not, although it’s definitely not a term that you’ll discuss […]The post What is Net Promoter Score? appeared first on Build a Better eCommerce Business | Forewards.
  • [Infographic] Soup to nuts, what affects your google rank?

    Jason Dea
    16 Apr 2014 | 1:48 pm
    My job is to stay on top of online marketing trends and online marketing techniques. This blog is a vehicle to share that knowledge and serve as a resource for eCommerce professionals and aspiring eCommerce entrepreneurs looking to get a step up in their marketing efforts. Well today was a good day. I happened to come […]The post [Infographic] Soup to nuts, what affects your google rank? appeared first on Build a Better eCommerce Business | Forewards.
  • The worst ecommerce advice we’ve ever heard

    Jason Dea
    16 Apr 2014 | 5:40 am
    What is the single worst piece of ecommerce advice I’ve ever heard about building an ecommerce business? “If you build it they will come.“ Along with being a huge copyright violation from one of the greatest sports movies of all time, this is generally just terrible advice for building any business. An ecommerce business in […]The post The worst ecommerce advice we’ve ever heard appeared first on Build a Better eCommerce Business | Forewards.
  • 6 Common Misconceptions about Referral Marketing

    Jason Dea
    15 Apr 2014 | 5:41 am
    Referral marketing, referral marketing software, affiliate programs, incentive programs, loyalty marketing. As an ecommerce businessperson you’re probably bombarded by these terms every day. Rather than helping, they’re leading to lots of confusion about what these programs are, what they do well, what they don’t do well, and why you even need them in the first […]The post 6 Common Misconceptions about Referral Marketing appeared first on Build a Better eCommerce Business | Forewards.
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