Ecommerce

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  • 4 Free Ways to Market Your eCommerce Business Online

    LemonStand
    Samuel Edwards
    26 Aug 2015 | 8:00 am
    The internet has brought forth a wealth of knowledge and tools for everyone to utilize. As a small business owner, you would be at a disadvantage to not use this abundance of help. One of the greatest ways to use the internet in the business world is to market yourself and your product. No longer do you have to rely on old school marketing and business practices. With a little insight and practice, you can increase your eCommerce business’s revenue and productivity with online marketing. In this post, we’ll look at four ‘free’ ways to market your store in the new world.
  • 3 Things To Do Today To Improve Your Ecommerce Website

    LemonStand
    Samuel Edwards
    19 Aug 2015 | 8:00 am
    In a recent study, RJmetrics found that there are over 110,000 eCommerce websites making a decent amount of money from web sales as of 2014. This means that if you have an eCommerce website among the upwards of 110,000 other sites, you’ve got to do something unique and special to set yourself apart from your competition. An eCommerce website has a much different purpose than any other type of website: you want to make a sale. With other websites, the purpose could be anything from educating your visitors to bringing in leads or other data for your business. However, accomplishing the task…
  • 27 Essentials Tools For eCommerce Developers And Designers

    LemonStand
    Toan Dang
    28 Aug 2015 | 8:00 am
    Back in the day, eCommerce sites used to be built from scratch. Projects would take months, and cost 5-figures and more. Expensive and time-consuming for sure. In the modern era, platforms like LemonStand make things incredibly easy. In fact, with some platforms you can have a store up and running in 15 minutes. However, it still behooves retailers to customize their store. After all, copycats never last long in business. So while platforms make things faster, there’s still a need for designers and developers. And to design and develop a new store, you need tools. In this post,…
  • The Ultimate Cheat Sheet Of What People Buy Online

    Creating a Website Today
    Christopher Pontine
    26 Aug 2015 | 4:30 pm
    Ever wonder before you start up your own online ecommerce store on what people buy online the most? I hope so: Let’s say for instance your about to start up an online sporting goods store.  Well, according to the U.S. Census Bureau 58.2% of total sporting goods sales are made online. That is awesome. Enjoy: Hopefully this visually helped you understand how much online sales your ecommerce niche will possibly have. Any thoughts on eCommerce Sales? Credit: Permuto The post The Ultimate Cheat Sheet Of What People Buy Online appeared first on Creating a Website Today.
  • How Much Do Bad Shipping Addresses Cost Etailers?

    Pamela Hazelton
    Pamela
    5 Aug 2015 | 4:05 am
    You wake up to find a flurry of online orders. Unfortunately, a few of them will be undeliverable. In fact, more than a few… According to a recent study by shipping integration firm EasyPost, 4.7% of customers make errors when filling out shipping forms. Among the most common? Typos and formatting mistakes that render an address unidentifiable by the carrier, multiple addresses returned, and the lack of street names. Fact: Customers make mistakes, and shipping carrier databases aren’t as savvy as we think. (Source: EasyPost) Address Verification Systems have been around for…
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    E-Commerce Times

  • Apple Watch Nips at Fitbit's Heels

    John P. Mello Jr.
    28 Aug 2015 | 9:35 am
    Despite disparaging sales reports, the Apple Watch is closing in on market leader Fitbit, according to an IDC report released Thursday. During the second quarter, Apple shipped 3.6 million watches -- 800,000 units behind Fitbit's shipments for the period. Shipments for all wearables during the quarter increased 223 percent from the same period a year ago, IDC reported, to 18.1 million units from 5.6 million. Although the wearable market is still young, it appears to be splitting into smart wearables and basic wearables.
  • Intel Pumps OpenStack Up

    Richard Adhikari
    27 Aug 2015 | 8:35 pm
    As part of a new strategic collaboration, Intel will lead a $100 million funding round in Mirantis, the companies announced earlier this week. Intel is a long-time investor in Mirantis. This round includes existing investors August Capital, Insight Venture Partners, Ericsson, Sapphire Ventures and WestSummit Capital, as well as new investor Goldman Sachs. The $100 million is a combination of about $75 million in equity and $25 million in technology collaboration with Intel, said Mirantis CMO Boris Renski.
  • 3 Ways Great Customer Experiences Boost Sales

    Christopher J. Bucholtz
    27 Aug 2015 | 7:01 pm
    Hardened sales veterans may hear the expression "customer experience" and shrug or scoff. What has it got to do with them, they may ask? A lot -- because it can add dollars directly to their commissions checks, even if they're not the ones creating the experiences. The nature of the customer experience varies from vertical to vertical, and certainly between B2B and B2C sales. However, there are three specific ways that meeting or exceeding customer expectations and desires has long-term repercussions on sales results.
  • Amazon Firing Spree Follows Fire Phone Flop

    Richard Adhikari
    27 Aug 2015 | 2:32 pm
    Amazon reportedly has given the boot to dozens of engineers who worked on its ill-fated Fire Phone. The purged staffers worked at Lab126, Amazon's secretive Silicon Valley-based hardware development center. Amazon also scaled back or killed off several other Lab126 projects, including a large-screen tablet, according to the report, and it reorganized the center to combine two hardware units into one. Investors apparently like the move -- Amazon's stock rose by 3.51 percent on Thursday, closing the day at $518.37.
  • I Can't Hear You, the Washing Machine Is Too Loud

    Jeff Kagan
    27 Aug 2015 | 10:01 am
    Why do my GE washer and dryer sound as loud as a hurricane? As I sit here at the beach, on the balcony, on a beautiful, sunny, warm and peaceful morning watching the sun rise over the sparkling Atlantic Ocean, something is terribly wrong. What? I can't hear you. Could you speak louder? Sorry, the new washer and dryer we recently bought are roaring so loud I can't hear myself think. We've had this place at the beach for a while, and it is a perfect place to unwind -- that is, unless we have some laundry to do.
 
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    E-Commerce Law

  • Trademark Selection Basics for Startups and Entrepreneurs

    Jonathan Frieden
    5 Aug 2015 | 10:32 am
    After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen.  Selecting the brand name of a product or service is an important decision having both marketing and legal implications.  A failure to understand and accommodate those implications can expose a new venture to increased marketing costs and legal exposure that few emerging businesses are prepared to bear. What is a Trademark or Service Mark? In the United States, Section 45 of the Lanham Act defines a…
  • Copyright Basics for Startups and Entrepreneurs

    Jonathan Frieden
    24 Jun 2015 | 5:39 am
    My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet.  It has been shared on social media platforms more than 5,000 times since Friday.
  • New Virginia Law Eases Pursuit of Anonymous Internet Defamers

    Jonathan Frieden
    26 Mar 2015 | 11:24 am
    This month, Virginia enacted a law designed to make it easier for victims of anonymous Internet defamation to bring suit against those who have defamed them. Virginia House Bill 1635 maintains Virginia's one year statute of limitation for defamation actions but provides that "[i]f a publisher of statements actionable under this section publishes anonymously or under a false identity on the Internet, an action may be filed under this section and the statute of limitations shall be tolled until the identity of the publisher is discovered or, by the exercise of due diligence, reasonably should…
  • 5 Must-Have Terms of Use Provisions

    Jonathan Frieden
    17 Mar 2015 | 6:47 am
    My March article, "5 Must-Have Terms of Use Provisions" went live on The Rouse today.  Let me know what you think.
  • Starting an Online Business: Licensing Requirements

    Jonathan Frieden
    18 Feb 2015 | 2:14 pm
    My February Rouse article, "Starting an Online Business:  Licensing Requirements," is up.
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    Shopify Blog - Company

  • Explore Necker Island with This Year’s Build a Business Winners Through Periscope

    Jordan Simas
    27 Aug 2015 | 6:55 am
    The winners of the 2015 Shopify Build A Business competition will soon be flying to Necker Island for five days of training and mentoring sessions with some of the world’s most successful entrepreneurs. Richard Branson, Daymond John, Tim Ferriss, Marie Forleo, and Seth Godin will be sharing their invaluable insights and expertise to help each of our six winners take their business to new heights. Want to get in on the action? Join us on Periscope between August 31 - September 5 as we chat with our winners about their mentoring sessions, ask viewer-submitted questions, and explore the beauty…
  • How to Start a Business Before You Graduate (10 Kidpreneurs to Inspire You)

    Dayna Winter
    24 Aug 2015 | 7:18 am
    A 12-year-old pitches his business on Shark Tank. I’m watching it now on YouTube. At three times his age, hand plunged halfway into a bag of Cheetos, I realize: I am an underachiever.Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart?My first business was a Kool-Aid stand. It’s a fairly unremarkable start for an entrepreneur, but the simple goods for cash exchange (sugar-water, 25 cents) was enough to awaken my inner #girlboss. It wasn’t until after…
  • How to Make the Most of Your Weekends to Grow Your Side Business

    Corey Ferreira
    19 Aug 2015 | 6:34 am
    Building your business on the side is not easy. You come home after a long day of work, you spend the little time you have with your family and friends, and you try to jam in a productive session, working on your side business before going to bed. Your weekends allow you to get much more done in much larger chunks. They’re usually where you’re most capable of growing your business or having the most impact on your business when you’re working a day job. However, are you making the most of your weekends? How often do you find yourself distracted or making excuses when you’re not…
  • How to Sync Your Shopify Store with Intuit QuickBooks Online

    Jordan Simas
    17 Aug 2015 | 7:12 am
    Merchants can now connect their Shopify account with QuickBooks Online to help keep their store’s orders and accounting in sync. With the new QuickBooks Online app for Shopify, business owners can spend less time manually downloading and tallying order information, and more time growing their business and brand. How does QuickBooks Online help merchants? By syncing Shopify and QuickBooks Online, merchants can seamlessly file their product, payment, tax, and customer data in the correct accounts and ledgers, saving hours of manual data entry each and every week. Merchants can also take…
  • 12 Things You Can Do for Your Small Business While Watching Netflix

    Jordan Simas
    13 Aug 2015 | 7:15 am
    Last weekend I watched an entire season of Friends in one sitting. Twenty-four episodes, back to back. Sitting upright for the first time in five hours, I couldn’t help but wonder where things had gone so terribly, terribly right I love binge viewing TV, and I’m not alone. In a recent study conducted by TiVo, “92 percent of respondents reported binge viewing at some point, demonstrating that binge viewing is a new norm.” The average couch potato (like me) probably won’t lose much from an intense Friends marathon, but that level of downtime can seriously affect an entrepreneur's…
 
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    Get Elastic Ecommerce Blog

  • Inside the Cross-Device Purchase Journey [Infographic]

    Linda Bustos
    21 Aug 2015 | 1:05 am
    Earlier this week we examined mobile context and mobile apps vs. websites. Today’s infographic looks at the cross-device purchase journey, courtesy of Signal.Tweetables67% of consumers move between devices when they’re shopping online. 98% switch devices within a single day Tweet this65% of consumers begin their online purchase path on smartphone. 61% continue on PC, 4% on tablet Tweet this2/3 smartphone users say they’re more likely to buy from a company with a mobile friendly site Tweet this74% of smartphone users say they’re more likely to return to a mobile-friendly site Tweet…
  • Do Shoppers Prefer Native Apps or Mobile Websites?

    Linda Bustos
    19 Aug 2015 | 1:04 am
    Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales.But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile websites to native apps for all but using stored-value cards in-store.For those that do prefer mobile apps, convenience, speed and stored settings top the list of benefits, followed by incentives/rewards, personalized content and access to “better deals.”With mobile app development costing upwards of $2 million per platform, and 80% of…
  • Understanding Mobile Context: At Home, On the Go and In-store

    Linda Bustos
    17 Aug 2015 | 1:12 am
    Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers and features you deliver, and your users’ satisfaction with your websites and apps.A mobile user’s context involves where he or she is, and his or her purpose for the site/app visit, e.g. product discovery, research, price comparison, purchase, or customer service.Because you can’t glean this information as easily as you…
  • Making Email Social [Infographic]

    Linda Bustos
    14 Aug 2015 | 1:05 am
    What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from ReachMailTweetablesOnly 56% of marketers integrate social with their email marketing program Tweet thisEmail reaches its intended recipient 90% of the time vs. only 2% of Facebook Shares Tweet thisFacebook drives $1.10 in revenue for each social share, Twitter .97 and Pinterest .87 Tweet this78% of the avg brand’s Facebook fans are existing customers Tweet this42% of Facebookers like a brand’s page to receive discounts and coupons Tweet this
  • Unconversion: Optimizing Email Unsubscribe

    Linda Bustos
    12 Aug 2015 | 1:05 am
    No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene and reduces the risk of subscribers marking unwanted messages as spam, which can hurt your sender reputation and deliverability across the board.To conclude our 3-part series on retail email, today’s post covers how to optimize the unsubscribe process.In-email calls to actionMake the unsubscribe link easy to find. Conventional placement is at the bottom…
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    Sellbrite » Ecommerce Blog

  • Multichannel Ecommerce News: Content Marketing Ideas, Rising PayPal Fees, & More

    Michael Ugino
    28 Aug 2015 | 11:10 am
    Multichannel Ecommerce News Welcome to this week’s Multichannel Ecommerce News update. Some of the headlines over the past week include rising PayPal fees post eBay breakup, Amazon shuttering Product Ads, techniques for fighting ecommerce fraud, and “Consumer Commerce” driving the growth of our industry. As always, if there is a story you think is worth sharing, be sure to email us, or leave us a link in the comments! 5 Content Marketing Ideas For September 2015 This month’s Content Marketing Ideas post from Practical Ecommerce includes Lookbooks and Feature Guides, as…
  • 7 Proven Techniques For Fighting Ecommerce Fraud

    Michael Ugino
    25 Aug 2015 | 11:08 am
    In Part 1 of this post, I looked at some of the ways that you can tell if an order is fraudulent. In Part 2, I want to share techniques for rejecting those fraudulent orders to save your business from losing out on thousands of dollars in lost products and potential chargebacks. Each of these is a specific technique we employed for fighting ecommerce fraud. The more of these you practice, the more powerful your fraud fighting arsenal will be! Assess all orders In the ideal world, you should screen every single order that comes your way – remember the Ministry Of Order Control! In…
  • Ecommerce Fraud Part 1: How To Detect Fraudulent Orders

    Michael Ugino
    18 Aug 2015 | 10:19 am
    In a brick and mortar store, you have to be mindful of those with less than honorable intentions, filling their pockets with your products, and then making off without paying. As an online business owner, you might think that you’re immune from stealing – but the sad reality is that there are lots of people out there who are trying to do the very same thing. Perhaps even more so, given the perceived safety of committing a crime from a distance. As your ecommerce store grows bigger and bigger, fraud should be something you monitor on an increasingly frequent basis. At my last company, CPO…
  • Sellbrite Now Lists to Bigcommerce, & Other New Features

    Michael Ugino
    13 Aug 2015 | 10:15 am
    Powerful new features for all merchants We don’t talk about the Sellbrite product much on the Ecommerce Blog, but we’re thrilled to have just launched some powerful new features that many of you have been asking for. It’s now easier than ever to manage your business in Sellbrite. Here are some of the highlights: List on Bigcommerce Bigcommerce merchants can now list products from Sellbrite to their Bigcommerce store, just like they can with marketplace channels. Select the products in your catalog, find the “Create Listings” button, and draft listings will be…
  • 6 Free Ecommerce Resources You Should Be Exploiting

    Michael Ugino
    5 Aug 2015 | 11:02 am
    Photo credit to Flickr user albarber3 Building a successful ecommerce business is a marathon, not a sprint. If you work hard and commit yourself to improving at least one thing everyday, you will eventually find success. Along the way, a smart merchant learns from others who have come before and takes what is available to him or her. There are some awesome ecommerce resources out there to help you be a better retailer. Use them! While there are loads of paid services that can help you grow your business, it’s always nice to find free ones that deliver value for your business. In this…
 
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    Practical Ecommerce » Articles

  • Discounted Registration for Ignite Conference Ends Aug. 31

    Kerry Murdock
    28 Aug 2015 | 9:40 am
    Ignite 2015 is Practical Ecommerce’s inaugural conference on Sept. 16 and 17 in Dallas, Texas, at the historic Union Station events center. We created the ...
  • SEO: Rankings Don’t Indicate Performance

    Jill Kocher
    28 Aug 2015 | 5:13 am
    Owners and managers are obsessed with rankings. They search on Google for something, they see an immediate result, and they make assumptions on their search engine optimization program’s performance
  • 5 Content Marketing Ideas for September 2015

    Armando Roggio
    27 Aug 2015 | 5:49 am
    In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing,
  • Affiliate Marketing: 5 Steps to Identify, Recruit Affiliates

    Carolyn Kmet
    26 Aug 2015 | 9:37 am
    A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you must first decide which type of affiliates to recruit
  • EMV Credit Cards: Beware Misleading Equipment Sales Tactics

    Phil Hinke
    26 Aug 2015 | 2:00 am
    This article is mainly for brick-and-mortar merchants, regarding the October 1, 2015 fraud-liability rule changes and misleading sales tactics surrounding the changes. The new rules are causing a ...
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    eMarketer Articles and Newsroom Posts

  • Article: Want to Avoid the Trash Can? Tailored Emails Are a Must

    19 Aug 2015 | 9:01 pm
    Consumers receive a lot of emails from brands every day, meaning the need for relevancy has never been stronger. Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention, based on recent research.
  • Article: Consumers Open Doors to Smart-Home Devices

    19 Aug 2015 | 9:01 pm
    Internet users in the US may finally be ready to embrace smart homes. About three in 10 own smart-home devices, and they’re happy with them. Lower costs and bills along with more education could push nonowners to take the leap.
  • Article: Strict Approval Processes Slow Down Tech Adoption

    19 Aug 2015 | 9:01 pm
    Technology is more important than ever. But to increase spending, marketers and tech professionals must go through a rigorous approval process, and they better be able to prove the value of the buy if they want the final answer to be yes—something easier said than done.
  • Article: Small Steps for Advertiser Budgets in Spain

    19 Aug 2015 | 9:01 pm
    Spain’s advertising market is looking slightly brighter. After several periods of decline, recent research estimates year-over-year ad budget growth of 1.5% in H1 2015 and 1.7% in H2 2015.
  • Article: Brick-and-Mortar Remains Best Fit for Apparel Shoppers

    19 Aug 2015 | 9:01 pm
    Price is top of mind for apparel shoppers, who are still far and away more likely to buy clothing in-store. Clothing retailers are looking to gather data about these brick-and-mortar customers to improve engagement.
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    Practical Ecommerce » Columns

  • Multichannel selling: How to evaluate solution providers

    Richard Stubbings
    29 Aug 2015 | 6:33 pm
    In “Selling on multiple channels creates headaches,” my previous post, I detailed some of the problems a retailer has when trying to sell on third-party ...
  • Life after in-house fulfillment

    Kenny Kane
    18 Aug 2015 | 8:57 am
    In “My search for a third-party fulfillment company,” I wrote that location, automation, and accommodation were key factors in making my final decision. Once we had ...
  • How I implement new ecommerce ideas

    David Sasson
    31 Jul 2015 | 11:13 am
    I often take time during the workweek to think about new ideas and to look for new trends that can affect our company — positively ...
  • Selling on multiple channels creates headaches

    Richard Stubbings
    30 Jul 2015 | 8:26 am
    Many ecommerce retailers are finding it difficult to compete by selling solely on their own sites. Many have started listing their inventory on other sites, ...
  • How 10 Shopify apps have impacted my sales

    Elizabeth Hollingsworth
    30 Jul 2015 | 7:10 am
    I have installed 15 apps from the Shopify store since launching My Wedding Decor in late April. Here I examine the impact of 10 of ...
 
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    Groove Commerce eCommerce Blog

  • The Bigcommerce Enterprise App Starter Kit

    Porter Whitman
    27 Aug 2015 | 1:05 pm
    When enhancing your Bigcommerce Enterprise store, you want to consider which apps you can use to help improve your user experience without compromising performance and stability. Fortunately, one of the benefits of working with Bigcommerce Enterprise is having access to hundreds of apps in their Bigcommerce app store. With dozens of apps and features to... Read more »The post The Bigcommerce Enterprise App Starter Kit appeared first on Groove: Creative Marketing, Design & Development.
  • Getting Your eCommerce Business Ready for the Holidays

    Ethan Giffin
    26 Aug 2015 | 11:02 am
    Welcome to our eCommerce Holiday Preparation Guide! Here you’ll learn tips and tricks from eCommerce experts on how to get your business ready for a successful holiday season. Every Tuesday in the month of August, we posted a new blog providing insight on the various aspects of planning an eCommerce store for holiday success. You... Read more »The post Getting Your eCommerce Business Ready for the Holidays appeared first on Groove: Creative Marketing, Design & Development.
  • eCommerce Holiday Preparation Part 4: Paid Advertising Tips

    Tyler Carson
    25 Aug 2015 | 1:08 pm
    Welcome to part 4 of our eCommerce Holiday Preparation blog series! In this four-part blog series, you’ll learn tips and tricks from eCommerce experts on how to get your business ready before the busy holiday rush. Check out Groove’s eCommerce blog every Tuesday in the month of August to get guidance on several aspects of... Read more »The post eCommerce Holiday Preparation Part 4: Paid Advertising Tips appeared first on Groove: Creative Marketing, Design & Development.
  • 5 Email Design Best Practices You can Implement Today

    Megan Quigg
    20 Aug 2015 | 12:57 pm
    Email remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. A well-designed email is crucial to driving conversions, and sticking to these best practices will ensure that your emails render strikingly across all platforms and devices. 1. Aim for 600-pixel width To ensure your entire design will be... Read more »The post 5 Email Design Best Practices You can Implement Today appeared first on Groove: Creative Marketing, Design & Development.
  • eCommerce Holiday Preparation Part 3: Prepping Your Online Store

    John Middlebrook
    18 Aug 2015 | 11:44 am
    Welcome to part 3 of our eCommerce Holiday Preparation blog series! In this four-part blog series, you’ll learn tips and tricks from eCommerce experts on how to get your business ready before the busy holiday rush. Check out Groove’s eCommerce blog every Tuesday in the month of August to get guidance on several aspects of planning an eCommerce store for holiday... Read more »The post eCommerce Holiday Preparation Part 3: Prepping Your Online Store appeared first on Groove: Creative Marketing, Design & Development.
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    Blue Acorn

  • Blue Acorn Named to Inc. 5000 for Third Consecutive Year

    Bethany Kelley
    13 Aug 2015 | 11:06 am
    Recording a three-year growth rate of 386%, Blue Acorn is ranked No. 1110 on Inc. Magazine’s 34th Annual Inc. 5000, an exclusive list of the nation’s fastest-growing private companies. The list also names Blue Acorn the thirteenth fastest-growing company in South Carolina. Earning a spot on the prestigious Inc. 5000 was no easy feat. To qualify, companies must be U.S.-based, privately held, for profit, and independent. This year, the average company on the list achieved an unprecedented three-year growth of 490%, making 2015 the most competitive year in history. “Continued growth, year…
  • Blue Acorn Named a Best Place to Work in South Carolina

    Bethany Kelley
    7 Aug 2015 | 12:10 pm
    We are incredibly proud and excited to announce that last night, Blue Acorn was ranked No. 7 on the list of Best Places to Work in South Carolina! The tenth annual program was created by SC Biz News in partnership with the South Carolina Chamber of Commerce and Best Companies Group. The survey and awards program was designed to identify, recognize, and honor the best employers in the state of South Carolina. To be considered for participation, Blue Acorn had to fulfill eligibility requirements and enter a two-part survey process, including an employee survey to measure employee experience.
  • Introducing Blue Acorn’s Fantasy Testing League

    Erin McElwee
    8 Jul 2015 | 6:19 am
    Since Blue Acorn is known for having fun (and sometimes being competitive), the Optimization Team created a company-wide version of whichtestwon.com, combining A/B testing with a fantasy sports-esque gamification model. We’re calling it Blue Acorn’s “Fantasy Testing League.” The League engages the entire Blue Acorn team by collectively enhancing our understanding of the websites we design and how different features affect different user groups. Like other fantasy sports, the league is broken down into seasons, giving everyone multiple chances to vote, with the most correct votes…
  • Opticon 2015: In a Nutshell

    Shana Braun
    2 Jul 2015 | 10:18 am
    Recently our team spent several days in San Francisco with our partners from Optimizely at Opticon, their annual conference. Between exciting Optimizely announcements, spending time with clients and partners, and attending information sessions, it was a successful trip to the west coast. Dan Siroker, Co-Founder & CEO of Optimizely, took the stage to make several announcements. The crowd was really buzzing over the new Optimizely Personalization tool. It is in private beta now, with general availability coming this fall. How is this new tool different from Optimizely’s widely-adopted…
  • Blue Acorn Launches Responsive Site for Everlast

    Bethany Kelley
    25 Jun 2015 | 11:50 am
    If you’ve tuned into a boxing match in the past century, you’ve probably seen the Everlast name written across the shorts and gloves of history’s most famous boxers. What you may not know is that the strength of the Everlast brand has always been it’s ability to adapt to customer demands. Were it not for this adaptability, Everlast might not even be making boxing gear. In 1910, seventeen-year-old Jacob Golomb founded Everlast as a swimwear manufacturer. Everlast’s foray into boxing didn’t come until up and comer Jack Dempsey asked Golomb to create protective headgear that would…
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    Retail, in the eyes of the everyday customer

  • Oops! Please accept our apologies …

    betterretail
    24 Aug 2015 | 2:05 am
    Not sure if this is a ‘real’ technical glitch but I bet the email performed really well.  Email from Lucky Brand–
  • Graphs are Powerful

    betterretail
    17 Aug 2015 | 2:26 am
    If you’re running a super efficient business (and ecommerce is way more efficient than traditional retail) then you’re offering shoppers excellent savings. But, if you don’t explain ‘how’ these savings are possible shoppers might associate low prices with poor quality. Saatvamattress.com uses a simple visual technique to communicate the amazing savings they offer– Saatva brings its luxurious mattresses to you for up to 70% off the price of comparable beds found in stores. As an online-only retailer, we eliminate the costs and waste associated with the traditional mattress…
  • Orders of Magnitude

    betterretail
    10 Aug 2015 | 2:17 am
    Most online retailers smile when they hit 30,000 Facebook fans. Rareseeds.com sells heirloom seeds.Not only do they have 469,000 Facebook fans they also have 5,300 customers who’ve given them 5 out of 5 stars on Facebook reviews.That’s five thousand three hundred five star ratings.Think about that for a minute–
  • Hardest Working Customer Service Rep in the World

    betterretail
    3 Aug 2015 | 2:29 am
    I don’t know her name but someone give her a raise– Either that or someone is misusing stock images.
  • Taking a Stand Right on Their Homepage

    betterretail
    27 Jul 2015 | 2:19 am
    This might not be the most elegant approach, but it works (pointed by red arrows)— Click to see larger image
 
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    The Bigcommerce Blog

  • How Fleur de Light Candles and New Orleans Small Business Began the Post-Katrina Revival

    Megan Conley
    28 Aug 2015 | 8:30 am
    Ten years after Hurricane Katrina devastated the Gulf Coast, New Orleans has not simply rebuilt the city, but reversed decades of poverty and unemployment. Unified by a pioneering spirit and resilient innovation, small businesses and growing brands have played a major role in fueling the post-Katrina comeback. New Orleans now boasts entrepreneurial activity 56% greater per capita above the national average. Among the more than 30 industry leaders who have expanded to New Orleans — including GE, Chiquita and Gameloft, to name a few — each has helped diversify the economy and create jobs.
  • Competitive Pricing Product Updates Part 2: Schedulable Discounts, Flash Sales

    Karthik Jagannathan
    27 Aug 2015 | 2:34 pm
    Discounting is a key element within a retailer’s pricing strategy. In the first part of this series, we introduced you to three discount rules which could be used as part of a pricing strategy for the upcoming 2015 holiday shopping season. In this second part of the series, we’ll be discussing one feature enhancement the Bigcommerce product team has rolled out across all of our discount rules: the ability to schedule discounts and run flash sales. Now there’s no need to wait until the minute a discount campaign goes live.Click To Tweet When we initially set out to perform custom…
  • New Orleans 10 Years Later: How Small Business Slippin’ Southern Found Opportunity in Post-Katrina Tragedy

    Megan Conley
    27 Aug 2015 | 9:10 am
    Ten years ago, Hurricane Katrina burst the levees and devastated the city of New Orleans. The immediate flood damage, however, illuminated problems existing long before the storm made landfall. Years of unemployment, poverty and an unstable economy multiplied the upheaval of the storm, which left behind $200 billion in damage and an additional $2.9 billion in wages lost during the 10 months following. A decade later, New Orleans has not simply rectified the physical damage, but is a now thriving hub for SMBs. A combination of blossoming business and deeply rooted culture has brought new life…
  • How to Build Your Own Efficient Ecommerce Photography Studio

    Thomas Kragelund
    26 Aug 2015 | 11:14 am
    Whether you are a big box brand or a scaling SMB, if you are an ecommerce retailer, you are in the business of production. Your success often boils down to the efficiency of your workflow — how fast can you produce products, product imagery, website content and sales? Organization is important for any type of workflow — especially when it comes to preparing your merchandise photos for your online store. Detailed preparation, a customized workspace, simple processes, archiving and transferring systems and communication are all necessary components for streamlining your photo production…
  • EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities

    Megan Conley
    25 Aug 2015 | 10:57 am
    A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and Visa, the developers of the technology. Starting on October 1, retailers with a brick-and-mortar, pop-up store or other POS presence must upgrade to the proper card readers to process these safer, chip-enabled cards. Less than one-fifth of businesses are prepared for the EMV card…
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    3dcart's Ecommerce Blog

  • August’s Featured Partner: Visa Checkout

    Ashley Duke
    27 Aug 2015 | 3:02 pm
    3dcart is currently partnered with over 200 eCommerce companies. We’re constantly on the lookout for vibrant, innovative partners that can bring state-of-the-art solutions and services to our customers. Each month 3dcart highlights a featured partner. For the month of August, our Featured Partner is:  Visa Checkout. Visa Checkout is an online service from Visa that … Continue reading August’s Featured Partner: Visa Checkout
  • 3dcart Launches Social Media Services for Ecommerce Merchants

    3dcart Community Manager
    18 Aug 2015 | 8:48 am
    Social media plays a critical role in the success of any business. Whether operation is conducted from a brick-and-mortar location, online or a combination of both, the ability to connect with one’s customer base on a daily, personal level is an essential component in maintaining sales and brand recognition. For more than a decade, Facebook … Continue reading 3dcart Launches Social Media Services for Ecommerce Merchants
  • How Product Reviews Can Lead To More Sales For Your Online Store

    Lindsay M
    12 Aug 2015 | 5:31 am
    In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you. One the best ways to gain customer confidence is prominently displaying user-generated content like product reviews, testimonials, or even … Continue reading How Product Reviews Can Lead To More Sales For Your Online Store
  • Top 5 Reasons to have a Responsive Website

    Jimmy Rodriguez
    30 Jul 2015 | 1:31 pm
    Times are changing and online businesses are finding new ways to standout in crowded and competitive markets. One design element that is experiencing a transition from trend to industry standard is the ability to view websites on any mobile device. If you are still convinced that having your site show up well on a desktop … Continue reading Top 5 Reasons to have a Responsive Website
  • 5 Mistakes to Avoid in an eCommerce Integration Project

    Leo Albarracin
    29 Jul 2015 | 7:00 am
    Integrating your eCommerce store and accounting or ERP system can provide numerous benefits for your business. With integration, order information can move seamlessly from your eCommerce storefront to your accounting/ERP system, allowing you to eliminate time-consuming and costly data entry processes. Furthermore, automating the exchange of shipment tracking, inventory, and product information in the opposite … Continue reading 5 Mistakes to Avoid in an eCommerce Integration Project
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    The Official LexiConn Blog

  • ShopSite Tip – Viewing Your Customer’s Cart From A Contact Form

    Rich A.
    19 Aug 2015 | 10:49 am
    Tweet Customers don’t always provide enough details to answer their question on the first attempt, so wouldn’t it be great to see what they have in their shopping cart? With just a few lines of JavaScript code, you can! In this post we’ll show you how to include a link to the customer’s shopping cart in a Contact form, but we’re going to assume you already have a working contact form on your site.  If you don’t, start with this blog post before moving on: ShopSite Tip – Add a Contact Us Page…
  • Passwords – Securing Your Store and Living with a Necessary Evil

    John Gorsky
    6 Aug 2015 | 9:52 am
    Tweet Passwords, just the thought of dealing with them can make people groan. We know they are necessary, like eating right and exercising; but we all cheat when we can. The problem is cheating never leads to good things. While breaking into web sites via passwords is not the most common way of getting in, it does happen and there is more to password management than just keeping bad guys out. Let’s start by reviewing what makes a good password. Length At a minimum, a password should be 8 to 10 characters in length. Longer is better if the application you are working with allows it.
  • Four Methods to Handle Taking Phone Orders in ShopSite

    John Gorsky
    7 Jul 2015 | 7:37 am
    Tweet Depending on how your business operates, you may find yourself or your staff entering customer orders directly into ShopSite as part of your daily routine. If that’s the case then you may run across a notification message when entering orders that says: Ship to Zip/Postal Code has changed. Shipping rates need to be recalculated. Please press Return to Cart   The Cause This behavior results from a cookie being set on the browser when shipping and billing information is entered on the billing screen. This cookie contains the addresses used when placing the order. By default…
  • The Reports of the Magento Core Being Vulnerable are Greatly Exaggerated

    Robert Mangiafico
    1 Jul 2015 | 10:33 am
    Tweet To borrow from Mark Twain’s famous quote “Reports of my death have been greatly exaggerated”… Sucuri, the security company, recently published a blog post, Magento Platform Targeted By Credit Card Scrapers. In this post, the author seemed to indicate that hacks were happening in the wild, and it was unknown how the hackers were getting into Magento stores. The implication was some sort of “zero day” exploit in the Magento code (known as “the core”). This little blog post got picked up by major websites like PC Magazine, The Guardian, and…
  • Latest PCI guidelines cause headaches all around

    Robert Mangiafico
    24 Jun 2015 | 9:48 am
    Tweet In April 2015, The PCI Security Standards Council released its latest PCI DSS 3.1 requirements. Included in this document is a small paragraph that has lots of major implications… Note: SSL and early TLS are not considered strong cryptography and cannot be used as a security control after June 30, 2016. Prior to this date, existing implementations that use SSL and/or early TLS must have a formal Risk Mitigation and Migration Plan in place. Sounds like an innocent statement that states that very old technologies should not be used. Nothing could be further from the truth… TLS…
 
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    eCommerceCircle

  • How Mobile Payments Add to Your Marketing Power

    Kristen Gramigna
    5 Aug 2015 | 10:57 am
    Mobile payments can transform the smartphone or tablet you already own into a roving and affordable point of sale terminal — but they pack plenty of marketing punch, too. Here’s a look at how mobile payments can boost your marketing power. Improve customer perception As more retailers offer conveniences like “pay online/pick up in store” (with items often ready and waiting for the customer to retrieve within a matter of minutes), and the ability to pay without having a physical means of payment in tow, customers have high expectations for businesses of all sizes. Though such high…
  • JXT Group Achieves Google Partners All-Star Status

    Lindsay Romanelli
    28 Jul 2015 | 9:39 am
    We are proud and excited to announce that JXT Group was selected as a winner of the 2015 Google Partners All-Stars Competition! Thousands of leading Google Partner agencies were eligible to compete in the All-Stars Competition.  JXT Group was one of a few agencies that received the All-Star status and were selected to attend the Google Partners Summit at The Googleplex in Mountain View, California. The Google Partner program is used as a way to distinguish top agencies that follow best practices, reach and surpass performance benchmarks, and have seen continued success and growth in their…
  • Five Steps to Easier Inventory Management

    Don Amato
    20 Jul 2015 | 9:25 am
    Running a successful e-commerce business is no simple matter. You have to deal with the technology needed to run your site and ensure you have a strong Internet presence, along with most of the challenges of any other retail or distribution business. One of the most complicated issues you’ll face in running your e-commerce business is managing and controlling your inventory. Although it’s a complex task, managing inventory will have more impact on the success and profitability of your business than any other factor, so it pays to make sure you take the necessary steps to manage it well.
  • 3 Techniques for Minimizing Chargebacks in Your eCommerce Site

    Rich McIver
    16 Jul 2015 | 12:50 pm
    If you run an e-commerce website you’re probably already very familiar with chargebacks. But just in case you’re not, chargebacks are situations in which your customer, the cardholder, goes to their card issuer and challenges the charge from your business.  If the challenge is successful, the original charge for the sale will be reversed, and typically, regardless of whether it is successful the merchant will also be charged a fee from their credit card processor as well as another transaction charge for processing the refund. But perhaps the worst part of chargebacks is that they can…
  • Bing Ads Marketing Event Recap- June 9th

    Lindsay Romanelli
    11 Jun 2015 | 7:47 am
    We would like to thank all of our guests who attended the Marketing Event hosted by Bing Ads and made the event a huge success! Below is a brief recap of the topics that were discussed during the event. The main takeaway from this event was “Why Bing?” and how JXT Group can help you succeed when advertising on Bing. Why Bing? When advertising on Bing Ads, you have access to the entire Yahoo! Bing Network, which is the combined advertising marketplace consisting of Yahoo, Bing, and related partner sites. You can advertise globally or locally, creating ads that reach customers in…
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    Practical Ecommerce » Columns

  • Multichannel selling: How to evaluate solution providers

    Richard Stubbings
    29 Aug 2015 | 6:33 pm
    In “Selling on multiple channels creates headaches,” my previous post, I detailed some of the problems a retailer has when trying to sell on third-party ...
  • Life after in-house fulfillment

    Kenny Kane
    18 Aug 2015 | 8:57 am
    In “My search for a third-party fulfillment company,” I wrote that location, automation, and accommodation were key factors in making my final decision. Once we had ...
  • How I implement new ecommerce ideas

    David Sasson
    31 Jul 2015 | 11:13 am
    I often take time during the workweek to think about new ideas and to look for new trends that can affect our company — positively ...
  • Selling on multiple channels creates headaches

    Richard Stubbings
    30 Jul 2015 | 8:26 am
    Many ecommerce retailers are finding it difficult to compete by selling solely on their own sites. Many have started listing their inventory on other sites, ...
  • How 10 Shopify apps have impacted my sales

    Elizabeth Hollingsworth
    30 Jul 2015 | 7:10 am
    I have installed 15 apps from the Shopify store since launching My Wedding Decor in late April. Here I examine the impact of 10 of ...
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    Groove Commerce eCommerce Blog

  • The Bigcommerce Enterprise App Starter Kit

    Porter Whitman
    27 Aug 2015 | 1:05 pm
    When enhancing your Bigcommerce Enterprise store, you want to consider which apps you can use to help improve your user experience without compromising performance and stability. Fortunately, one of the benefits of working with Bigcommerce Enterprise is having access to hundreds of apps in their Bigcommerce app store. With dozens of apps and features to... Read more »The post The Bigcommerce Enterprise App Starter Kit appeared first on Groove: Creative Marketing, Design & Development.
  • Getting Your eCommerce Business Ready for the Holidays

    Ethan Giffin
    26 Aug 2015 | 11:02 am
    Welcome to our eCommerce Holiday Preparation Guide! Here you’ll learn tips and tricks from eCommerce experts on how to get your business ready for a successful holiday season. Every Tuesday in the month of August, we posted a new blog providing insight on the various aspects of planning an eCommerce store for holiday success. You... Read more »The post Getting Your eCommerce Business Ready for the Holidays appeared first on Groove: Creative Marketing, Design & Development.
  • eCommerce Holiday Preparation Part 4: Paid Advertising Tips

    Tyler Carson
    25 Aug 2015 | 1:08 pm
    Welcome to part 4 of our eCommerce Holiday Preparation blog series! In this four-part blog series, you’ll learn tips and tricks from eCommerce experts on how to get your business ready before the busy holiday rush. Check out Groove’s eCommerce blog every Tuesday in the month of August to get guidance on several aspects of... Read more »The post eCommerce Holiday Preparation Part 4: Paid Advertising Tips appeared first on Groove: Creative Marketing, Design & Development.
  • 5 Email Design Best Practices You can Implement Today

    Megan Quigg
    20 Aug 2015 | 12:57 pm
    Email remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. A well-designed email is crucial to driving conversions, and sticking to these best practices will ensure that your emails render strikingly across all platforms and devices. 1. Aim for 600-pixel width To ensure your entire design will be... Read more »The post 5 Email Design Best Practices You can Implement Today appeared first on Groove: Creative Marketing, Design & Development.
  • eCommerce Holiday Preparation Part 3: Prepping Your Online Store

    John Middlebrook
    18 Aug 2015 | 11:44 am
    Welcome to part 3 of our eCommerce Holiday Preparation blog series! In this four-part blog series, you’ll learn tips and tricks from eCommerce experts on how to get your business ready before the busy holiday rush. Check out Groove’s eCommerce blog every Tuesday in the month of August to get guidance on several aspects of planning an eCommerce store for holiday... Read more »The post eCommerce Holiday Preparation Part 3: Prepping Your Online Store appeared first on Groove: Creative Marketing, Design & Development.
 
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    TrialPay Blog

  • What’s happening: Mobile games get a fighting chance

    Holly Urban
    28 Aug 2015 | 11:16 am
    Earlier this month, you may have heard about the International DOTA 2 Championship.  The eSports competition was hosted by Valve Corporation in collaboration with ESPN. With the largest prize pool for a single tournament in eSports history, the winning team collectively took home over $6 million. Thirty million people streamed online as 7 gamers became millionaires that day, a turnout that would blow most major US sporting events out of the water. So it should come as no surprise that the most recent League of Legends Championship also sold out Madison Square Garden Competitive gaming is…
  • Casual Connect 2015 Party Guide

    Holly Urban
    10 Aug 2015 | 10:54 am
    Casual Connect is almost here! Sure, you’ve set up countless meetings with partners, planned out your session schedule, and charged you back-up power sources, but what about the after parties? Not to worry! As always, TrialPay’s got your back. We’ve come up with a comprehensive party guide for you to get the most out of your Casual Connect experience. The free food and booze is just a bonus. Know of a party that isn’t on here? Comment below, and we’ll add it to the list We hope to see you out and about San Francisco this week! Monday, August 10 Amazon Developer…
  • What’s happening: On-Demand apps are disrupting the business travel industry

    Holly Urban
    28 Jul 2015 | 2:30 pm
    With on-demand apps like Uber, Airbnb, and Instacart, it probably comes as no surprise that this industry is disrupting high-spend consumer-facing industries such as travel, hospitality, and food. But it wasn’t until very recently that these apps started shaking things up in the B2B space. Just earlier this year, only 20 percent of travelers were allowed to use apps like Uber for business travel, according to a survey from the Association of Corporate Travel Executives. But as of this month, Uber now surpasses taxis as the most common form of corporate travel. Uber rides make up 55% of…
  • On-demand apps: Tips for re-engaging users (Infographic)

    Holly Urban
    16 Jul 2015 | 1:38 pm
    Imagine sitting at your desk, when two people carrying kittens burst into your office. Well, that happened to us! From spontaneous kitten deliveries to free whoopie pies, on-demand apps have been notorious for defying traditional marketing tactics. According to a recent re/code article, one in four mobile apps are abandoned after a single use. Now that’s a serious bounce rate. In an incredibly competitive market, where these on-demand apps would have surprised and delighted the average customer a few years ago (groceries delivered to your door? Never!), companies have to think outside the…
  • Where we’ll be this Summer

    Holly Urban
    23 Jun 2015 | 2:53 pm
    Our summer is full of workshops, networking events, and conferences from San Francisco to Cologne. Planning on attending any of the events below? We’d love to meet up! Just send us an email to schedule a time.   GameLab June 24-26 Barcelona, Spain   Pocket Gamer Connects July 8-9 San Francisco, CA   MobileBeat July 13-14 San Francisco, CA   App Strategy Workshop July 14 Toronto, Canada   Native Advertising Summit July 21 San Francisco, CA   AppNation Presents IoT Influencers Summit July 21 Santa Clara, CA   Affiliate Summit East August 2-4 New York…
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    Fortune3 Blog

  • 3 Tips for Making Your Side Business Your Full-Time Gig…Without Working Insane Hours

    Dan
    27 Aug 2015 | 6:03 am
    Did you really get into business to reduce your time and money freedom? I mean, for many, possibly (probably?) you, one of the main reasons for starting your e-commerce business on the side was to escape the 9-5, or the 60-70 hour work weeks, right? On many e-commerce sites, you get recommendations for how you’re supposed to work on the weekends. Wait a minute…the weekends? For the earlier years, and maybe occasionally in the future, you’ll have to pull some odd hours and work on the weekends at times. But is that really what you want? Do you want to work every weekend?
  • 5 Profit-Killing Mistakes to Avoid When Selling on Amazon

    Dan
    24 Aug 2015 | 9:45 am
    Ahhh Amazon…it can be a great way to make sales, get customers familiar with your name, and start rolling in some qualified traffic to your website. But, you could totally screw your chances up before you even start. And there’s plenty of opportunity to get yourself in trouble down the road too. Here are some mistakes you can make: 1. Pricing Items in What Amazon Views as Unfair Ways  Amazon makes for a great place for testing in some cases. So, you might think,”Well, I’m going to test out my pricing strategies on Amazon, and see how people respond. Then I’ll…
  • Google Analytics 101 – Interpreting Data

    Dan
    20 Aug 2015 | 8:45 am
    So you have all this wonderful data in Google Analytics… And you hear  this chatter about “big data” and “deep insights.” That’s all well and good, but what does all of that mean? And what can you do with it? Well, you’ll get those answers with these tips: 1. See Where Visitors Drop Off from Your Website Navigate to Behavior –> Behavior Flow You’ll see an image that looks like this: You see those areas at the top where it says “856 sessions, 789 dropoffs?” Yikes, something’s going on there with this website! In this…
  • How to Make an Omnichannel Marketing Strategy Work

    Dan
    18 Aug 2015 | 9:16 am
    If you really want to be present on every available marketing channel, how many are there? Hundreds of social networks. Thousands of blogs. That’s truly an impossible task to manage for any company of any size, let alone a smaller e-commerce store. The difference between omnichannel and multichannel marketing is that you attempt to provide an experience that works completely together in the case of omnichannel strategies. Multichannel strategies, on the other hand, simply mean you’re present on many channels, but not necessarily trying to make your strategies work together on…
  • 6 Simple and Proven Ways to Easily Increase Your Average Order Value

    Dan
    13 Aug 2015 | 9:43 am
    Cha-ching! Hopefully that’s the sound you hear in your e-commerce store today. If it’s not, or even if it is, you might be able to increase your average order value even more with these tips. Check out what you can try to increase the average order value on your e-commerce site: 1. Offer Bundles When Customers Purchase a Product Don’t require the bundles, but do offer them. For example, do like the cell phone companies do. Sell the phone, and then offer a car charger, protective case, and bluetooth. Give a 10-20% discount off what customers would normally pay if they bought…
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    Ecommerce & Retail Search News and Strategies

  • Optimizing Retail Landing Pages For Conversational Search

    Tara Johnson
    28 Aug 2015 | 3:30 am
    Landing Page Optimization For Retailers Sending traffic to product reviews & recommendation search queries Last quarter, Google reported a 20 percent increase in conversational search terms for “reviews”, “best” and “top rated” products. Conversational-Search-Terms “Now that Google is telling us this type of... > Read More The post Optimizing Retail Landing Pages For Conversational Search appeared first on Ecommerce & Retail Search News and Strategies.
  • How Retailers Can Optimize Campaigns With Dynamic Search Ads

    Tara Johnson
    27 Aug 2015 | 3:30 am
    What are Dynamic Search Ads? Dynamic Search Ads use Google’s organic web-crawling technology to automatically target relevant search queries based on a retailer’s website content. Dynamic Search Ads are useful for campaigns because they: Help fill in the gaps in keyword campaigns for better return on investment... > Read More The post How Retailers Can Optimize Campaigns With Dynamic Search Ads appeared first on Ecommerce & Retail Search News and Strategies.
  • Amazon Frustration-Free Packaging: Improve Buy Box & Protect Against Unauthorized Sellers

    Tara Johnson
    25 Aug 2015 | 3:30 am
    What is Amazon Frustration-Free Packaging? Amazon works with manufacturers to box products in Certified Frustration-Free Packaging (FFP), which reduces the overall amount of packing materials used. Additionally, FFP can also improve a brand’s Buy Box percentage and help protect them against unauthorized resellers.  Consumer... > Read More The post Amazon Frustration-Free Packaging: Improve Buy Box & Protect Against Unauthorized Sellers appeared first on Ecommerce & Retail Search News and Strategies.
  • Automated Extensions in Google PLAs to Replace Promotional Text

    Tara Johnson
    21 Aug 2015 | 3:30 am
    Google Announces “Free Shipping” Automated Extensions in PLAs According to an announcement from Google, as of September 2015,  promotional text will be replaced by automated extensions within Google Product Listing Ads (PLAs). Based on initial results, Google has found shoppers prefer new automated extensions... > Read More The post Automated Extensions in Google PLAs to Replace Promotional Text appeared first on Ecommerce & Retail Search News and Strategies.
  • Product Advertising Course: Strategy for Retail Brands This Q4

    Tara Johnson
    20 Aug 2015 | 3:30 am
    Where Brand Manufacturers & Vendors Will Find the Biggest Opportunities This Holiday Season As retail brands approach Q4, it’s critical to be more aggressive and highly visible on the channels where shoppers have the highest intent to purchase. So where are brand... > Read More The post Product Advertising Course: Strategy for Retail Brands This Q4 appeared first on Ecommerce & Retail Search News and Strategies.
 
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    » Blogs

  • Announcing a new order fulfillment center in Tilburg, Netherlands

    Lauren Jow
    28 Aug 2015 | 2:00 am
    After much anticipation, we’re excited to share that our newest order fulfillment center in Tilburg, Netherlands, is now open! We have been busy preparing for the launch of our Tilburg warehouse and wanted to tell you about some of the added benefits this location brings.   Strategic location Centrally located between Antwerp (Belgium), Rotterdam (Netherlands), Amsterdam (Netherlands) and Dusseldorf (Germany), Tilburg benefits from direct access to highways and nearby carrier hubs, making it an ideal location for distribution. The fulfillment center is stocked by two nearby ports of…
  • Shipwire V3 Product Catalog Upgrade

    Tony Holbrook
    24 Jun 2015 | 5:26 pm
    We recently rolled out a number of improvements to our V3 Application, including updates to the user interface and navigation. As a next step, it’s time to extend a V3 upgrade to merchants who are currently using the V2 product catalog. This will allow everyone to take advantage of new features, such as the Guided Product Creation Flow. “Product catalog” refers to the data structure of how your products (SKUs) are defined in the Shipwire platform. When adding or editing product attributes like weight, height, retail price, etc., you are editing your product catalog.   Shipwire…
  • Update: Create an order

    Tony Holbrook
    9 Jun 2015 | 5:00 am
    On June 10, 2015 we are rolling out a change to the “Create an Order” workflow within the Shipwire Web Application. The new workflow is designed to save time; It optimizes the order creation process and reduces the number of steps it takes to create an order. As part of the ongoing improvements to our V3 Web Application, we are focusing on making day to day activities more efficient and intuitive. This this is another step in that direction and was inspired by merchant feedback (thank you!). For detailed documentation of the updated “Create an Order” process, please visit this…
  • Discovering trust in team

    Andrew
    8 Jun 2015 | 11:05 pm
    A while back my colleague, Tony Holbrook, used his “one-line Linkedin status change announcement” to write about what compelled him to make a recent career and company move. I’d like to do the same, but share why I have not made a change to another company.   The mouse that roared A bit about us: Shipwire is responsible for getting great products into the hands of millions of customers. Though we’ve been in this business a short time compared to some, it’s a good bet we’ve shipped something to your doorstep. That tangible connection with so many…
  • PeSA Takeaways 2015

    Ross Wood
    6 Jun 2015 | 8:00 am
    Last week my colleague, Jeremy, and I represented Shipwire at the annual PeSA Conference on Australia’s Gold Coast. Our second year attending was even better than the first. If you weren’t there this year and just stumbled upon this post, PeSA is a conference for retailers by retailers and it features influential speakers like Bob Schwartz of Nordstrom. It’s a great event to connect with and learn from others doing e-commerce successfully.   Technology takes center stage This year, e-commerce technology was a major topic of discussion and in his keynote, Schwartz spoke…
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    cleverbridge » Blog

  • August Ecommerce Digest

    Elan Sherbill
    26 Aug 2015 | 3:39 pm
    This month our Ecommerce Blog focused on some great ways for brands to generate more revenue through localization best practices, email marketing, user experience improvements and affiliate marketing. Our Ecommerce Digest dips its toe into the problem of monetizing the Internet of Things, facilitating mobile purchases, using video in search engine marketing, and changing our mindset on the role of channel partners. Internet of Things The IoT Monetization Problem | Re/code As more sensors become embedded into all kinds of devices, the growing Internet of Things (IoT) turns manufacturers into…
  • Best Practices for Affiliate Marketing in EMEA

    Amy Carabini
    24 Aug 2015 | 1:48 pm
    Do you know the international differences when advertising through affiliate marketing? These five best practices can help you effectively advertise in EMEA (Europe, Middle East and Africa). Know Your Customers Knowing your customer base is important for every region you advertise in. Success will come by creating trust with your customer base, delivering the right content and media, and advertising products that are valuable to them. There is no point talking about the German Bundesliga in Italy, or Gaelic Football (GAA) outside of Ireland. Overcome Language Barriers One of the greatest…
  • 15 Effortless Ways To Improve User Experience

    Shane Barker
    19 Aug 2015 | 4:11 pm
    When it comes to the Internet, the customer is truly king. What do you think will happen if a customer finds navigating your website challenging or uninteresting? It’s simple. They will click away and likely move on to your competitor’s website. Corporations large and small spend extensive time and money on improving the user experience in order to prevent that from happening. Why Is User Experience Important for Conversion? Here are a couple of examples taken from Cost-Justifying Usability: An Update for an Internet Age. • Your sales can rise by up to 225 percent when you…
  • Ecommerce Eye Candy—10 Easy Ways to Improve Your Email Open Rates [Infographic]

    Elan Sherbill
    17 Aug 2015 | 2:58 pm
    This infographic from Sikich, an accounting services firm, offers “10 easy ways to improve email open rates,” and we were pleased to find that these suggestions echoed many of the ones we have previously made on this blog. For example: The first suggestion is to use a clean list of targeted opt-in recipients. In The Heart of Email Marketing: Reputation and Deliverability, we noted that clean lists built with a double opt-in process is key for improving inbox placement rates. The second suggestion in the infographic is relates the importance of thinking about what sender name…
  • 3 Ways to Get the Most Value From Email Marketing

    Ben Meyer
    12 Aug 2015 | 7:12 pm
    Email has proven time and again to be an effective marketing channel to generate revenue. According to the Email Marketing Industry Census from Econsultancy, “Email is still in the running for the top spot when it comes to return on marketing investment.” But is your business getting as much out of your email program as possible? There are some highly valuable things you can do to maximize the value of your email marketing efforts: Determine your end goals, define your important metrics, and optimize continuously. Determine Email Marketing Goals Every email marketer wants…
 
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    Free PHP Shopping Cart & Open Source Ecommerce Software by Avactis

  • Important Tips for Successful Facebook Business Page

    Prathamesh Landge
    24 Aug 2015 | 10:41 pm
    A social media presence is now taken for granted by your customers. In fact, you are competing for their attention not only from your competitors but also all other products they use. Not to mention, they are bombarded with updates on their timelines about things they are not interested in. So, if a person has landed on your Facebook business page you have already won a huge battle. Now, the trick is to keep them there. The content on your Facebook page can be thought of in two types - Static Information and Dynamic Content. Successful Facebook Business Page: Static Content Cover Photo The…
  • 5 Awesome Design Freebies To Make Work Easy

    Prathamesh Landge
    14 Aug 2015 | 5:01 am
    We love getting you freebies! Yes, that’s a given and since we are impatient people, here’s a mini list of 5 freebies for you to make your upcoming week awesome. And your work easier and superior! Invoice Template in HTML with Auto Calculations As a designer, your life is already very challenging. From multitasking with different projects to countless tweaks and re-tweaks, you don’t have the time. And we get that. So here’s an invoice template that will make invoicing easier quick and error-free for you. With plenty of white spaces, structured layout and the amount due duly…
  • Polling: The Best Way to Get Feedback From Your Customers

    Prathamesh Landge
    6 Aug 2015 | 3:55 am
    Let me ask you a simple question. What was the motive behind launching your website/ web-store? The most obvious answer would be to publicize and market your business, to let the word out to the public and in the end to earn some decent profit. If yours is a business website, an e-commerce website or a simple website, you sell your services and earn revenue by catering to the needs of your target audience. So, it is extremely important to keep tab of the reaction of your audience by gathering valuable feedback from them. Let’s find out how valuable the customer feedback is and how to set up…
  • Twitter Advertising Using Twitter Ads Companion

    Prathamesh Landge
    29 Jul 2015 | 5:40 am
    You have a business, you have to have an online presence, a website, a blog, and so on. You have the online presence, publicising yourself on social media is inevitable. The benefits of using social media as a marketing tool are many... Why Social Media? Direct access to customers: both in terms of time and approach. Not only does your content reach your customers faster and more easily, you have skipped the middlemen. Moreover, the ease and speed allow you to get repeated exposure for your content which helps increase brand awareness. A social media presence also helps you to manage your…
  • Does Server Location Really Matter?

    Prathamesh Landge
    23 Jul 2015 | 9:40 pm
    Whether you are looking to create a business website, a personal blog, professional portfolio, a web-store or even a social networking site, you would require a domain name and a server to host your contents on. Depending on your needs and goals, you can choose from a spectrum of different web hosting types. Generally the hosting type you choose is decided by the amount of traffic your website would be generated and the performance you expect from it. But is the server location too an important parameter that should be considered? Apart from creating a quality website, everyone wants their…
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    Reevoo » Posts

  • The best on the web from Reevoo’s CSO, Michael Houlihan

    Michael Houlihan
    28 Aug 2015 | 4:43 am
    I’m always keen to keep abreast of what’s going on in the startup world because it’s a great way to develop ideas; come up with new strategy; and make sure you keep ahead of the competition. I’m constantly amazed by the number of startup competitions and awards there are at any given time. Marketing departments have cottoned on to the fact that helping others is good for business – portraying your brand as having a finger in the startup pie is never a bad look. Unilever, Barclays and H&M are getting involved with startups at the moment. For example, the fashion retailer…
  • Finally! The Advertising Standards Authority clamps down on vloggers

    Mitchel Nicholson
    26 Aug 2015 | 5:19 am
    By Mitchel Nicholson, Editor, Reevoo Blog Here at Reevoo, genuine and useful customer content is our thing. If someone has used the product or service and can share their experience with it,  that information is gold dust to us, as well as—and most importantly—to anyone thinking of buying the product. But the line between solicited and unsolicited reviews is blurred. When brands ask people to review their product, is that likely to compromise the authenticity of the review? Are people more likely to be nice if they’re being given a freebie? That question becomes more and more vital…
  • Forget Hans Christian Anderson: think Carmax when telling your brand’s story

    Gustavo Machado
    24 Aug 2015 | 7:46 am
    By Gustavo Machado @sigaogustavo One of the most powerful selling tools is the ability to give a narrative to an otherwise motionless, lifeless object or scenario. You’ve probably heard the phrase ‘bring it home for people’; well that’s exactly what you want to do. This applies broadly to all forms of marketing. If someone is ever going to use what you have to offer, they must first understand how it will work for them. This is an integral part to content creation. A story, succinct or otherwise, helps give context and meaning to the otherwise vague and easily overlooked. It doesn’t…
  • Don’t go wasting your emotion: the best of the web this week

    Mitchel Nicholson
    20 Aug 2015 | 7:21 am
    ABBA’s song ‘Lay all your love on me’ certainly carries some good lessons for us marketers. When planning a content strategy, one must always remember the ‘why care, why share’ rule.  Appealing to basic human feelings such as happiness, fear or surprise will create emotional involvement with your content, make it more shareable – and, if you’re lucky, even make it go viral. Read on for the best of the web this week on how to make your audience care. CAPTIVE AUDIENCE: As Jeff Bullas rightly states on his blog, it is the content marketer’s job to discover what makes…
  • How Toyota uses a swanky new app to improve customer experience

    Deepak Janakiraman
    19 Aug 2015 | 5:20 am
    By Deepak Janakiraman, Chief Product Officer, Reevoo A key phrase Toyota uses when referring to customer experience is “kaizen”, which means “good change” in Japanese. This ethos runs through its entire business model. Toyota is always willing to adapt and accept change to best benefit customers and provide a positive experience. The willingness to adapt is what keeps its business alive – and the strategy seems to be working, as Toyota displays a 71% positive rating, higher than the industry standard. Toyota’s most recent move towards keeping with the times and driving…
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    Pamela Hazelton

  • How Much Do Bad Shipping Addresses Cost Etailers?

    Pamela
    5 Aug 2015 | 4:05 am
    You wake up to find a flurry of online orders. Unfortunately, a few of them will be undeliverable. In fact, more than a few… According to a recent study by shipping integration firm EasyPost, 4.7% of customers make errors when filling out shipping forms. Among the most common? Typos and formatting mistakes that render an address unidentifiable by the carrier, multiple addresses returned, and the lack of street names. Fact: Customers make mistakes, and shipping carrier databases aren’t as savvy as we think. (Source: EasyPost) Address Verification Systems have been around for…
  • Lock Up those Passwords with LastPass

    Pamela
    3 Aug 2015 | 4:00 am
    Move over pen and paper. And stop storing sensitive passwords in the browser. LastPass can handle it all, affordably. I’ve used many methods to store login information. From standalone apps and encrypted spreadsheets, I’ve tried it all. Password managers are designed to help protect this secret data, but most of them out there are buggy or expensive. Note: Any password manager can contain bugs. There is no such thing as 100% secure. However, using a dedicated password manager is far better than other practices, especially when it comes to browser storage and spreadsheets. What is…
  • Feeling Carefree!

    Pamela
    31 Jul 2015 | 4:15 am
    After a 10-day work trip to Arizona (I still have to write about that), I flew to Upstate New York to see my family. It was my first real vacation in nearly 10 years – by real, I mean it lasted more than three days. A week, actually. And while I had a few things to wrap up while sitting at my parent’s kitchen table, the days were mostly filled walking, enjoying the outdoors (something I can’t do much in Florida), reminiscing, and making a whole slew of new memories. I’ve long since wanted a photo that expressed exactly how I feel when I’m with the people I love.
  • Can Yelp Survive?

    Pamela
    30 Jul 2015 | 4:00 am
    Maybe it wouldn’t be so bad if Yelp fell off the face of the Internet. After all, the site is riddled with fake reviews, and the company’s practice of hiding a portion of useful, honest reviews is a big turnoff to users who just want to know if a business is worth visiting. According to Business Insider, shares are down 56% for the calendar year, and a staggering 65% over the past 12 months. Yelp CEO Jeremy Stoppelman says that the platform’s mobile app usage is up: Consumers are increasingly turning to apps when using their mobile phones, and we are excited about the…
  • Google Nixing Tying a Plus Profile Across Services & Channels

    Pamela
    29 Jul 2015 | 4:15 am
    Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client’s YouTube channel is still tied to an employee’s Google+ account instead of the rightful owner, despite several attempts to disconnect it from the improper account. While Google’s move to tie everything together was a good concept for individuals, forcing business owners to connect it all to personal profiles caused plenty of hiccups. I’m still having difficulty managing certain features because I had to disconnect…
 
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    iMark Interactive

  • Get 60% Off Hosting For Only Three Hours – Today Only!

    Grayson Bell
    11 Aug 2015 | 8:50 am
    If you’ve wanted to get online, but weren’t sure how to do it, then now’s the time to take the leap. HostGator is offering 60% off all hosting plans today (8/11/2015) for only three hours! Their sale starts right now and goes until 2pm EST. To get this deal, it’s super easy. Here are the steps… Head over to Hostgator.com Click the “Get Started Now” button Pick a hosting plan right for you. If you’re […]
  • WordPress Security Update in 4.2.4

    Grayson Bell
    4 Aug 2015 | 6:33 am
    I hope everyone is enjoying their week. This is just a gentle reminder that WordPress has been updated to version 4.2.4. This is a security and maintenance release and it’s strongly encouraged that you update all of your WordPress sites. This release covers three cross-scripting vulnerabilities and a potential SQL injection that could compromise your site. If you want to read more about the release and what they found, you can check it out here. […]
  • Make Sure to Upgrade to WordPress 4.2.3

    Grayson Bell
    23 Jul 2015 | 7:47 am
    Hello everyone! I hope you’re having a wonderful blogging day. I just wanted to send out a note reminding everyone to upgrade to the new WordPress version. This is only if you’re on a self-hosted install of WordPress (ie WordPress.org). They just released 4.2.3, which fixes a security flaw. This is a recommended upgrade and you should do it quickly if you can. Along with the security fix, this update also fixes 20 bugs from […]
  • How to Compress Your Images for Free Without a Plugin

    Grayson Bell
    16 Jul 2015 | 7:50 am
    As someone who manages a lot of blogs and has been blogging for nearly 11 years, I get a lot of questions. I certainly don’t mind answering them, so I figured I would take some time to do it today. One issue I see when doing a site audit is images being too big. Not only am I talking about size (height and width), but also file size. When you run a blog on WordPress, […]
  • How to Block Malicious WordPress Login Attempts with .htaccess

    Grayson Bell
    23 Jun 2015 | 10:01 am
    Let’s face it, WordPress is great, but it’s also the widest used open-source content management system with over 60 millions sites. Day in and day out, WordPress sites are hacked. Why? Basic security protocols are not being followed. While there are hundreds of articles about how to tighten up security, I’m going to share one tip I use on all my sites. I like to call it a login lock down wall. That’s not the […]
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    ecommerce.shopatron.com

  • The Rise and Fall of Same-Day Delivery

    mtodd
    26 Aug 2015 | 4:47 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: With all the hype around same-day delivery, is it really a sustainable model considering the associated high costs? One of our favorite things to do is keep an eye on business, retail, ecommerce and fulfilment trends. Recently we watched as Google Express closed their two major delivery hubs, effectively shutting down the same-day delivery program.     Tweet
  • Why Should SXSW Interactive Care about Today’s Online Product Search? (Spread the Word - It’s a Time Suck!)

    mtodd
    19 Aug 2015 | 10:05 am
    Featured Resource: 0Resource Thumbnail:  As the summer months dwindle down, people are beginning to focus on back-to-school, the start of college football, and the approaching fall season. However those of us in the tech world already have our sights set on March 2016, when one of the largest interactive and technology festivals in the world kicks off in the great city of Austin, Texas. SXSW 2016 is a 10-day trifecta of film, technology, and music festivals that attracts more than 70K people from around the world.   Tweet
  • No More Compromises. In a SNAP.

    aainsworth
    4 Aug 2015 | 5:01 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Remember the old days when end-to-end software platforms made sense? The good news is that platforms like this are an outdated concept. The even better news is that they have been replaced by specialized multi-tenant cloud software. Here we explore three reasons why. category: Retail Strategies and TrendsRemember the old days when end-to-end software platforms made sense?  Back when software had to be integrated with complicated, custom code, it was painful to connect applications made by two different companies.
  • 6 Tips to Maximize 6 Upgrades

    aainsworth
    22 Jul 2015 | 9:02 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: As you adopt more SaaS solutions in your organization, how do you take advantage of six or more upgrades per year? If you are used to the slower pace of software that’s hard to upgrade, you will need to adjust your planning to get the most out of SaaS. We have six tips to help you. category: Retail Strategies and Trends  It’s no secret that “SaaS is eating traditional software’s lunch” as Forrester Research so eloquently put it 1. One of the biggest benefits of a SaaS solution over an on-premise (or…
  • The Secret to Rapid Retail Innovation

    aainsworth
    14 Jul 2015 | 12:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Retail is a rock’em sock’em business. Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat visits. What are you going to do to keep up? It might seem impossible, but it’s not. Retail is a rock’em sock’em business.  Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat…
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    ecommerce.shopatron.com

  • The Rise and Fall of Same-Day Delivery

    mtodd
    26 Aug 2015 | 4:47 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: With all the hype around same-day delivery, is it really a sustainable model considering the associated high costs? One of our favorite things to do is keep an eye on business, retail, ecommerce and fulfilment trends. Recently we watched as Google Express closed their two major delivery hubs, effectively shutting down the same-day delivery program.     Tweet
  • Why Should SXSW Interactive Care about Today’s Online Product Search? (Spread the Word - It’s a Time Suck!)

    mtodd
    19 Aug 2015 | 10:05 am
    Featured Resource: 0Resource Thumbnail:  As the summer months dwindle down, people are beginning to focus on back-to-school, the start of college football, and the approaching fall season. However those of us in the tech world already have our sights set on March 2016, when one of the largest interactive and technology festivals in the world kicks off in the great city of Austin, Texas. SXSW 2016 is a 10-day trifecta of film, technology, and music festivals that attracts more than 70K people from around the world.   Tweet
  • No More Compromises. In a SNAP.

    aainsworth
    4 Aug 2015 | 5:01 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Remember the old days when end-to-end software platforms made sense? The good news is that platforms like this are an outdated concept. The even better news is that they have been replaced by specialized multi-tenant cloud software. Here we explore three reasons why. category: Retail Strategies and TrendsRemember the old days when end-to-end software platforms made sense?  Back when software had to be integrated with complicated, custom code, it was painful to connect applications made by two different companies.
  • 6 Tips to Maximize 6 Upgrades

    aainsworth
    22 Jul 2015 | 9:02 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: As you adopt more SaaS solutions in your organization, how do you take advantage of six or more upgrades per year? If you are used to the slower pace of software that’s hard to upgrade, you will need to adjust your planning to get the most out of SaaS. We have six tips to help you. category: Retail Strategies and Trends  It’s no secret that “SaaS is eating traditional software’s lunch” as Forrester Research so eloquently put it 1. One of the biggest benefits of a SaaS solution over an on-premise (or…
  • The Secret to Rapid Retail Innovation

    aainsworth
    14 Jul 2015 | 12:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Retail is a rock’em sock’em business. Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat visits. What are you going to do to keep up? It might seem impossible, but it’s not. Retail is a rock’em sock’em business.  Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat…
 
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    Ecommerce blog by PrestaShop

  • 5 signs that PrestaShop is right for you

    24 Aug 2015 | 9:35 am
    5 signs that PrestaShop is right for you August 21, 2015 This post has been generated by Page2RSS
  • 5 signs that PrestaShop is right for you

    24 Aug 2015 | 5:21 am
    5 signs that PrestaShop is right for you Whether you’re looking to launch an online shop for the first time or thinking about migrating to a new solution, you may find yourself asking “Is PrestaShop right for me?” The fast and easy answer is “Of course – PrestaShop is right for everyone!” Making PrestaShop accessible and easy to use is how we envisioned the software to be and something we work hard to achieve. However, having worked at PrestaShop for almost 2 years, I’ve learned that PrestaShop works better for some merchants than others. Today I’m sharing 5 signs that will…
  • Store audit – 100% Soccer

    24 Aug 2015 | 1:19 am
    Store audit – 100% Soccer This week, we’re off to Spain! (…this one goes out to the PrestaShop soccer team!) We’re taking a play-by-play look at Futbolcienporcien.com, an online store from Madrid focused on customized soccer products. How to Leverage Pinterest for Your Online StoreUsing pop-ups for your online store: best practices and e...6 A/B Tests for Optimizing your Online Store How to use your SEO keywords to structure your ecommerce ...4 tests to run before launching your ecommerce site Vote for PrestaShop! for the 2014 People’s Choice C...Enter our eBusinessPlan CompetitionA…
  • Join PrestaShop at our Miami MeetUp

    20 Aug 2015 | 1:14 am
    Join PrestaShop at our Miami MeetUp August 19, 2015 This post has been generated by Page2RSS
  • Ecommerce Success Story: 1 PrestaShop Store, 3 Countries

    19 Aug 2015 | 9:05 pm
    Ecommerce Success Story: 1 PrestaShop Store, 3 Countries August 06, 2015 This post has been generated by Page2RSS
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • How To Create Facebook Ads For Your E-Commerce Business

    AdminDivya
    18 Aug 2015 | 11:47 am
    Want to tap into Facebook’s billion-plus monthly active users to promote your e-commerce business? Consider Facebook ads. They’re less expensive than you may have thought, simple to create and often provide a very favorable return for your investment vs. other types of web-based advertising. Your Facebook ad can target specific demographic groups, run as frequently as you specify and be edited throughout your campaign period to ensure their effectiveness. Here’s how to get started. Step 1: Create a Facebook account for your e-commerce store. If your business doesn’t already have a…
  • 6 Pitfalls to Avoid When You’re Selling on Amazon

    AdminDivya
    31 Jul 2015 | 6:31 pm
    Amazon.com has set strict rules for e-commerce sellers, and if you break those rules, you could find yourself suspended or terminated from using the popular marketplace. If you want to reap the benefits of selling on Amazon, here are 6 pitfalls to avoid. Pitfall 1: Not paying attention to price parity. Your selling agreement with Amazon includes a price parity clause, which states that the price you set for items on your Amazon store – including shipping and any discounts – is required to meet or be lower than your price on other online sales channels. Because Amazon is diligent about…
  • 5 Simple Tips to Create a Trustworthy E-Commerce Website

    AdminDivya
    21 Jul 2015 | 5:11 pm
    Trust is the basis of any good relationship, even between shopper and website. The moment a customer loses trust in your site – whether it’s due to substandard customer service, bad links, malware or overall security – is the moment you may lose their interest … not to mention a transaction. Establish customer trust by creating a reliable looking website that shows you care about quality and are committed to customer protection. Here are five tips to get you started. Tip 1: Pay attention to site design and personality. A well-designed website tells shoppers you care about providing a…
  • 3 Reasons Why Customer Reviews Can Help Your E-Commerce Business

    AdminDivya
    26 Jun 2015 | 4:56 pm
    Do you read product reviews when you’re shopping online? If so, you already know the impact reviews can have on purchasing decisions. In fact, recent studies have shown that 70% of customers look at reviews before clicking “buy,” and almost two-thirds of shoppers are more inclined to purchase from sites that feature reviews and ratings. Why? Reviews impact how customers perceive you. Reviews can help build a connection between you and your customers, and present an image of your store and you as a seller. When shoppers publicly vouch for your store, other potential buyers are more…
  • 5 Tips For Content Marketing Success For Your E-Commerce Website

    AdminDivya
    12 Jun 2015 | 2:33 pm
    Although content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive sales, some e-commerce sellers find it to be challenging to get started as well as understand its impact. To help make content marketing work for you, read these 5 tips to develop and execute your own content marketing plan. Tip 1: Define your goal and audience. First, figure out what you’re trying to achieve: for example, greater sales or a more robust…
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    EN - Ecommerce blog by PrestaShop

  • 5 signs that PrestaShop is right for you

    Julie Liu
    24 Aug 2015 | 2:17 am
    Whether you’re looking to launch an online shop for the first time or thinking about migrating to a new solution, you may find yourself asking “Is PrestaShop right for me?” The fast and easy answer is “Of course – PrestaShop is right for everyone!” Making PrestaShop accessible and easy to use is how we envisioned the software to be and something we work hard to achieve. However, having worked at PrestaShop for almost 2 years, I’ve learned that PrestaShop works better for some merchants than others. Today I’m sharing 5 signs that will help you decide if PrestaShop is right…
  • Store audit – 100% Soccer

    Cécile Dubouis
    21 Aug 2015 | 12:59 am
    This week, we’re off to Spain! (…this one goes out to the PrestaShop soccer team!) We’re taking a play-by-play look at Futbolcienporcien.com, an online store from Madrid focused on customized soccer products. Navigation Strong points: The Futbolcienporcien logo very clearly indicates what their business is. The home page welcomes visitors into a clean, uncluttered store with high-quality images. It makes an excellent first impression! Additionally, the store is fully responsive and adapted to all web users. It’s great for mobile SEO. Areas for improvement: A highly…
  • Join PrestaShop at our Miami MeetUp

    Julie Liu
    19 Aug 2015 | 2:33 pm
    Are you in the Miami area? Join the local PrestaShop team and other ecommerce enthusiasts at our Miami MeetUp! It’s the perfect opportunity to meet the local team, get sneak peeks from our latest software developments and even get a free website audit! Agencies, web developers, merchants, SEO/SEM specialists, freelancers and anyone who wants to sell online, come see how PrestaShop can help you grow your business. Any of our merchant success specialists can help you find the right tools to achieve your sales goals. Or come meet representatives from our partners to learn more about their…
  • Get your store to rank on special-event SEO

    Gary Le Masson
    19 Aug 2015 | 5:17 am
    Every ecommerce industry experiences a selection of yearly events that present sales opportunities merchants can’t afford to miss: Valentines Day, Mother’s Day, Black Friday and seasonal sales are just a few that come to mind. Customers go wild for these events, and the few onlines stores that rank on the right keywords will see huge increases in sales during these periods. Let’s look at this example : Evolution of the query “bouquet” in the USA extracted from Google Trends Notice the two peaks in February and in May of each year, as people search for flowers for Valentine’s day…
  • PrestaShop supports Germany’s leading eCommerce Conference

    Kate Robinson
    10 Aug 2015 | 9:00 pm
    Have you been thinking about taking your ecommerce business international? Then you just might want to head to Munich this September, where PrestaShop will be sponsoring the K5 Conference, a growth and strategy-focused event for established emerchants that provides retailers, brands and manufacturers the opportunity to share experiences and insights. PrestaShop has chosen to support the K5 Conference to help our merchants achieve their goals of international growth. The K5 Conference is well known for its community, an exclusive networking environment of 800 decision makers. Participants will…
 
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    Build My Online Store

  • #162: One Year Reflection As Co-Hosts & Weekly Mastermind Relaunch

    Terry
    16 Aug 2015 | 3:00 am
    This week we reflect on the one-year anniversary of Travis being a co-host of this podcast. We also talk about some lessons learned from our previous mastermind and the re-launch in September 2015 of weekly calls, a private Facebook group, and the hotseat format. If you’d like to join weekly accountability calls with folks at similar revenue levels, click the Apply Here link below. Topics Discussed: One year in review as co-hosts How we met and got connected How the mastermind has impacted our businesses Lessons learned from the last round of masterminds Improvements and changes to…
  • #161: A Guide To Youtube Analytics For E-Commerce Stores

    Terry
    9 Aug 2015 | 3:00 am
    Continuing the key takeaways from VidCon 2015, this week we talk about Youtube analytics and the wealth of data they provide. From exact match search keywords (wow!) to referring channels, there is a lot of data that you can leverage to further optimize your channel. Topics Discussed: Key metrics to track for your channel Getting deep into the data, views, and traffic sources How to identify your ideal viewer? How to use search keywords in Youtube How to leverage referral traffic from other channels How to identify potential partners for video collaborations Understanding and making use of…
  • #160: 4 Key Youtube Takeaways From VidCon 2015, Part I

    Terry
    2 Aug 2015 | 3:00 am
    Travis just attended VidCon 2015 in Anaheim, California so we discuss some key takeaways from the conference. VidCon is an annual conference for YouTubers held since 2010. There were over 300 YouTube creators who performed, exhibited and connected with the attendees. This year also had a Creator Track, which featured panels, workshops, and keynotes that focused on the specifics of creating and editing online video. Topics Discussed: Overview of VidCon 2015 Who should be attending? Key takeaways and event impressions Youtube Marketing: The 4 Cs Part II: Youtube Analytics Mentions In The…
  • #159: A Guide To Migrating E-Commerce Shopping Carts

    Terry
    26 Jul 2015 | 3:00 am
    Andrew Youderian from E-Commerce Fuel joins us this week to talk about migrating shopping carts and what to look out for. He recently moved from Magento to Shopify for his store Right Channel Radios, and we talk about the process of moving products, customer data, and redesigning a new site. Topics Discussed: Headaches and issues with Magento How to plan a shopping cart migration What to look out for in product options and configurations DNS, email, and other settings to get correctly How to properly transfer your SEO juice to the new site Tips to redesigning your site while a migration is…
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    Granify

  • Make 2015 the Most Successful eCommerce Holiday Season Ever

    Taylor Nelson
    25 Aug 2015 | 7:00 am
    I know what you’re thinking. “It’s August, why the heck are you already talking about the holidays?” Well, I’m here to tell you that not only is it the best time of the year, but you only have 97 days until December 1st! And lets be real, once you hit December you should be sitting back, drinking hot chocolate and building snowmen (or sandmen if you’re one of our friends from the South!)—all while watching your holiday campaigns take off and celebrating the extra revenue. According to MarketingLand, many view the holiday season as make-or-break for retailers success. So, I know…
  • How to Ensure Simplicity in Your Customer Experience

    Sheldon Ketterer
    20 Aug 2015 | 8:53 am
    While shopping, consumers are intuitively aware of their constraints that limit them. Simplicity for shoppers is the inverse of all of these constraints, extending to all aspects in the purchase process – not just the design of your website. Alongside motivation to purchase and intertemporal choice (such as whether to postpone the purchase or not), simplicity is one of the most important considerations in shaping the customer experience. Consider a time when you came close, but didn’t buy from a website. Odds are, this was due to complexity introduced near the end of the purchase.
  • What the Pinterest “Buy It” Button Means for eCommerce Companies

    Taylor Nelson
    7 Jul 2015 | 2:14 pm
    Just over a week ago Pinterest started rolling out their new Buyable Pins. After a good amount of waiting and discussion, this little blue button of course didn’t come without some built-up hype. With major brands like Macy’s, Nordstrom, Cole Haan, and Michaels signing on for the initial release it is clear Pinterest is pursuing to have a large impact on the eCommerce industry. But what does this mean for eCommerce companies? The impact the Pinterest “Buy” button can have is inevitably large, but what benefits does an eCommerce company see from implementing it? Don’t worry. We’ve…
  • Shopping Cart Abandonment: 11 Reasons Why It Happens and How to Fix Them

    Sheldon Ketterer
    20 Apr 2015 | 12:39 pm
    According to an analysis of 29 case studies conducted by the Baymard Institute, the average rate of shopping cart abandonment amongst major retailers is 68.07%. This means that over half of your visitors are not completing their purchases. The reasons that people abandon their shopping carts vary. In this post, we will share 11 common reasons and how you can combat them on your website. 1. Lack of Product Details People have learned to research their products online before they buy. As a matter of fact, 81% of shoppers do thorough research before making a purchase. If your website…
  • How Clean Program Tripled Their Annual Sale Revenue This Year [Case Study]

    Dani Beach
    11 Aug 2014 | 12:28 am
    Here at Granify, we love hearing about our customers’ success, so we were thrilled to hear that Clean Program increased their revenue from this year’s annual sale by more than 3.6 times last year’s sale revenue. The company implemented changes from lessons they learned last year during their annual sale, and it paid off. Clean, a health and wellness company, is known for The Clean Program, a 21-day detox regimen developed by Dr. Alejandro Junger. The celebrity-endorsed program has an online community where participants can share their results and encourage each other. According to Dhru…
 
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    The eCommerceFuel Blog

  • The Secret to Making More Money with Free Shipping

    Andrew
    28 Aug 2015 | 3:00 am
    New post from The eCommerceFuel Blog:In the world of Amazon Prime, free shipping has become an expected standard for most online shoppers. For most of the bigger retailers, this does not pose any significant threat to their bottom line. But how can the smaller eCommerce owners compete in that environment? Shipping has been a topic that we’ve discussed briefly in the past, but today, we are talking about how you can offer free shipping as a merchant, without absolutely murdering your profitability. Rebel CEO, Bill D’Alessandro, and I have both used free shipping in our businesses and…
  • Sourcing Products, Foreign Bank Accounts & More in China

    Andrew
    21 Aug 2015 | 3:00 am
    New post from The eCommerceFuel Blog:Just the mention of China can bring up varied reactions from most people. A lot of people may think of China as an over-populated country with huge cities. Others know it as a place where most of their products comes from. Culturally, it’s a bit of an enigma. But to those of us in the eCommerce world, China is incredibly relevant with boundless opportunities for growth in your business. Recently, I took a trip to China and decided to share my experiences with everyone. While my trip was both for business and personal reasons, I was able to…
  • A Behind-the-Scenes Look at the Private Forum with Laura Serino

    Andrew
    14 Aug 2015 | 3:00 am
    New post from The eCommerceFuel Blog:If you are a part of our private eCommerce forum or have been thinking about joining up, then you may have wondered just how we review and accept new members. If you’ve ever wanted to emulate the copy from our site, you’ll meet the voice behind the content, our Community Manager Laura Serino. As most of you know, about a year ago we had a new face join the team – our Community and Content Manager, Laura Serino. Laura has become an incredibly valuable part of the team, with a broad range of responsibilities including screening all new…
  • How to Make Gut Level, Intuition-Based Decisions

    Andrew
    7 Aug 2015 | 3:00 am
    New post from The eCommerceFuel Blog:As an entrepreneur, one of the best tools in your tool box is your intuition. While analytics and data are the best foundation for decision making, they are sadly not available in every situation. If you can tap into your gut instinct when faced with issues like potential new hires to investments, it will save you time, money and grief for years to come. Drew Sanocki joins me to talk about our experiences with making decisions based on our intuition, as well as both of the instances where we got it right and wrong. Find out why you need to pay attention to…
  • Making the Leap to Full-Time Entrepreneurship

    Andrew
    31 Jul 2015 | 3:00 am
    New post from The eCommerceFuel Blog:Every entrepreneur dreams about transitioning to working full-time on their business. Coming up with the right strategy for this transition can be a daunting task. Do you quit your job to work on your business, or do you work on your business as a side project while still working full-time? Regardless of how you go about it, making the leap to full-time is daunting. Bill D’Alessandro and I answer these and other related questions as we share our experiences becoming full time entrepreneurs. Both Bill and I knew that we wanted to get out of the…
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    Ecommerce News

  • Ebusiness agency Divante to enter the Dutch market

    Henoch
    28 Aug 2015 | 7:54 am
    Divante, an e-business agency that supports other companies in optimizing their online sales, will enter the Dutch market. It already built an ecommerce site for Dutch company Loods5.nl and is now working on a whole new website for online retailer Proforto. We interviewed Tom Karwatka, CEO of Divante, and discovered how they think about Dutch ecommerce… Could you tell us in a few words what Divante does exactly? “Divante is an e-business agency that supports other companies in optimizing their online sales. Previously, our focus was mainly on ecommerce. However, now most of our…
  • Dutch digital news kiosk Blendle goes live in Germany

    Henoch
    28 Aug 2015 | 1:59 am
    Blendle, the Dutch startup that has been revolutionizing reading news online, has finally announced the official launch date for the first international version of its digital news kiosk. Blendle Germany will launch on September 14. Most major Germany newspapers and magazines have joined the platform. Back in June, Blendle already announced it had begun offering more than 30 German publications, including Bild, Die Welt and Der Spiegel. Since then the team has tested the platform intensively and now they are ready to go live. “We are ready to give Germany the best and easiest platform…
  • More than 100 fashion brands are using Neteven

    Henoch
    27 Aug 2015 | 5:01 am
    Neteven, which helps retailers to reach their target audience via online marketplaces, announced that more than 100 leading fashion brands are using its software. The European marketplace management provider is active in all key verticals, but focuses especially on fashion as the customer demand in this market has increased and there are increasingly more marketplaces dedicated to the fashion industry. Last year, the online fashion industry was worth about 15 billion euros in the UK alone. And this industry keeps on growing, partly due to the rise of online fashion marketplaces. These sites,…
  • PayPal expands One Touch to 12 other European countries

    Henoch
    27 Aug 2015 | 1:20 am
    PayPal’s new payment feature One Touch is now available in the most important markets in Europe. After its quick payment system launched in the United Kingdom earlier this year, One Touch is now also available in Austria, Belgium, Denmark, France, Germany, the Netherlands, Norway, Poland, Spain, Sweden and Switzerland. PayPal, which split from eBay last month, clarifies that eligible merchants will automatically have One Touch enabled, so they won’t need to do any integration. The company today announced the expansion of One Touch across Europe, and Australia as well. It’s…
  • Wehkamp starts same day delivery in the Netherlands

    Henoch
    26 Aug 2015 | 6:17 am
    Wehkamp will offer all of its Dutch customers same day delivery later this year. Thanks to the new distribution center it will open next month, the online retailer will be able to offer this option to online shoppers in the Netherlands. On September 23, king Willem-Alexander will open Wehkamp’s new distribution center in Zwolle, Wehkamp has reported. The distribution hub is 53,000 square meters big and can store more than 4 million products, which will be ready for delivery just half an hour after the order has come in. And that means same day delivery is possible. For the same day delivery…
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    bingdigital.com

  • Zero to Hero – How to Create an Inspirational Brand

    Jon Billingsley
    29 Aug 2015 | 1:21 am
    If you want a lasting relationship with your customers, you need to shift the focus to your company. More specifically, onto your brand. The top dogs understand the power of branding. When you buy an Apple product, more often than not, you’re buying it based on brand reputation alone. And this is the ultimate goal for any company. For consumers to buy into the brand, its core values and its message. In this blog, we’ll show you how to transform your brand into one that excites, entices and inspires. What’s Your Vision? Consumers look up to brands that are always striving for more. Never…
  • 6 Digital Marketing Strategies Learnt from Star Wars VII

    Jon Billingsley
    15 Jul 2015 | 7:20 am
    In this blog, we take a closer look at the most popular sci-fi franchise in our galaxy and ask the question – what can we learn from Star Wars VII’s digital marketing campaign? 1.Throwback to great content The hashtag #throwbackthursday is about posting a cool, nostalgic, shareable image relevant to your brand that is capable of generating excitement in your audience. Star Wars recently posted a classic image from the original film series depicting Darth Vader being lint rolled on set on their Instagram, which hit a staggering 54.1K likes in just 24 hours! Image Source:…
  • Introducing Our Magento “Do it For ME” Small Business Service

    admin
    13 Jul 2015 | 7:04 am
    Our aim is to bring as many new eCommerce businesses who want true growth and flexibility onto the Magento Platform from the get go.  Why? because it makes sense to start on the right foot and not “test the water” on a lesser solution that provides no room to grow and inferior feature sets. We’ll be helping businesses get their e-commerce stores up and running. By providing scalable and affordable e-commerce design solutions, we’ll help small businesses grow and prosper online. So, how does it work? Personalised web design We’ll start by getting to know you, your business…
  • Working with Selectabase to Create a Sensational New Customer Journey

    Stephanie
    24 Jun 2015 | 1:23 pm
    Kent-based direct mail and marketing gurus, Selectabase, recently contacted the Bing Digital team with the extensive task of redeveloping and redesigning their website. The aim – creating a more user-friendly experience. A closer look a Selectabase Selectabase provides a broad range of services that help businesses develop and grow. Their targeted business lists service, for example, allows companies to subscribe to a continuous monthly supply of ‘triggers’ and make lovely new contacts month on month. Selectabase’s equally handy post service creates and sends highly professional…
  • 3 Benefits of 24/7 Magento Support Services

    Jon Billingsley
    1 May 2015 | 12:50 am
    Magento’s open source ecommerce management system is widely acclaimed and is used by approximately 26% of the world’s one million most popular websites. However, all websites face issues such as downtime, code problems and other performance related issues, which is why 24/7 Magento support services come in seriously handy. If you thought that 24/7 support services only come in handy when it comes to late night McDonald’s runs or Christmas Day dashes to the off-license? Think again! Today, round the clock support has integrated itself as a must-have service for any website owner that…
 
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    BrainSINS - Smart ECommerce

  • When and Why you Should Switch from Magento to Prestashop: The Comparison

    Christopher Meloni
    27 Aug 2015 | 6:49 am
    [Guest post by Christopher Meloni from Dealslands UK] In this modern technological era, hardly anyone can stay away from a tool that can help in for everyday tasks like trading, marketing, and other business purposes. One of the major tools that your business is probably using, is your ecommerce platform. These platforms can help you manage many of the daily tasks mentioned above and more. Moreover, an efficient ecommerce platform can provide you the ability to promote and gain awerness to you product in a variety of ways, from email marketing applications, to SEO options and more. Witht…
  • 8 Essential Things Customers Are Looking For In An eCommerce Website

    Paul Gosset
    27 Aug 2015 | 2:09 am
    [Guest post by Paul Gosset] Unlike brick-and-mortar retail stores, E-Commerce websites do not offer the tangible experience that customers experience from retails stores. Hence, they pose additional barriers to conversion including lack of sales representatives (the human touch), trust and authority (customers cannot see the real store), and fraud and online transactions, to name a few. Hence, when a customer visits your E-Commerce website, they look for the following eight things: #1 Fast Loading Time Nobody likes to wait in line for a sales person to welcome them to their store and address…
  • A Simple Guide on Creating a WordPress Powered eCommerce website

    Samuel Dawson
    17 Aug 2015 | 1:19 am
    [Guest post by Samuel Dawson from Designs2HTML] With the internet becoming one of the most sought-after platforms for performing multiple purchases, it has become imperative for the e-commerce merchants to have an e-store that’s capable of wooing the customers instantly. Despite its popularity as a CMS(Content Management System), WordPress has been considered as one of the most specialized eCommerce platforms that help in building high-end e-commerce websites for a targeted group of audience. In today’s post, I’ll walk you through an easy guideline on building a powerful…
  • Magento – A Boon For Ecommerce Developers

    Christopher Meloni
    20 Jul 2015 | 10:30 am
    [Guest post by Christopher Meloni from Dealslands UK] A website is company’s image. So, it’s important to build it perfect. A website can only be considered to be perfect when its design and development matches well with the products and services offered by the site. This may lead to lure the target customers into the site and carry out transaction. As a result, it is important to give enough consideration to the building and development of the website. Moreover, since the rivalry of ecommerce sites is huge, it is also very necessary to hire experts that can help in building an…
  • Configuring HTTPS for Enhanced Magento Security

    Tyler Holt
    13 Jul 2015 | 4:21 am
    If you want to enhance the security of your Magento powered store, then configuring SSL certificate can help you accomplish such an objective. SSL helps in creating an encrypted link between the web browser and server. The link establishes a secure (HTTPS) connection, ensuring that the information passed between your server and browser remains secure. An SSL certificate, not just help you win your customer’s trust, but also plays an important role in increasing the rank of your site on search engines. Through this post, I’ll make you understand the process of configuring HTTPS…
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    ekmpowershop.com

  • Bedrooms Plus: Our Story and Top Tips

    Paula Counsell
    27 Aug 2015 | 8:59 am
    Since taking the family business online in 2011, sons Craig and Paul have utilised the online market to bring their ecommerce component to the forefront of the family business, and extend its products across the globe. Home to online exclusives and its own brand KwikCapsBedrooms Plus was founded in 1980 by Jim and Ann McCormack. The company manufacture and supply custom sliding wardrobe doors and components to the public, trade and large scale developments. Jim and Ann started out by selling their supplies in central Scotland but quickly found their products becoming popular across the globe…
  • ekmPowershop becomes the first UK ecommerce provider to offer Bitcoin

    Paula Counsell
    27 Aug 2015 | 8:06 am
    If you head over to our payment gateway section you will see that ekmPowershop merchants now have the option to accept Bitcoin payments. We’ve teamed up with new payment gateway, ChainPay to become the first UK ecommerce solution to offer a built in cryptocurrency payment system. What is Bitcoin? Many people have heard of Bitcoin but don’t know exactly what it is. Put simply, Bitcoin is a digital currency (cryptocurrency). It’s transferred from peer to peer without the need to pass through a bank or central system. It’s great because it’s universal across all…
  • Mobile Shop Updates

    Paula Counsell
    21 Aug 2015 | 4:07 am
    We’ve fully revamped our mobile theme to give it a fresh look, customisable options and plenty of new functionality. The interface has been modernised with flat, customisable colour and the option to include your logo. We’ve also made it easier for customers to navigate your shop with product filters and an expandable menu that’s tucked away behind a handy three stripe button. The product pages now feature a sleek, scroll-able image gallery and drop down menus for more details, further product information and customer reviews. The updated customisable options include…
  • Research and its Role in the Update Process

    Steven Palmer
    17 Aug 2015 | 7:57 am
    Over the last few weeks, we’ve released a couple of articles discussing the changes we are making to the update process on ekmPowershop. These articles focus on how research and feedback are playing a role in the way we work as a company. This article will specifically point out the stages where we will be using research and feedback to refine feature releases on ekmPowershop. First things first – what features should we be working on? Before we could start any development, we needed to know what exactly we should be developing, and so the first action was to perform exploratory…
  • Social media: An overview

    Nick Kane
    10 Aug 2015 | 4:14 am
    As a new start-up it is tempting to sign up to every social media platform without actually putting any thought into what you are going to use each platform for. That doesn’t go to say however that you shouldn’t utilise every communication channel with your customers. Here we will discuss the benefits of each platform and what you should be using each for to maximise your business growth. Facebook If you’re talking social media you’re talking Facebook. With an active base upwards of 1.49 billion monthly users Facebook still reigns as the most popular social network. With this…
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    Bootstrapping Ecommerce

  • Ecommerce SEO: The Complete How-To

    Shabbir
    24 Aug 2015 | 8:07 am
    Who is this guide for? This guide is all about SEO – I’ve tried to take everything that you and I – as online store owners – need to know about SEO and present it here in a simple, easy-to-understand format. I’ve also tried to make the guide as actionable as possible, so you can […]
  • How to Optimize a PPC Campaign

    Dennis Moons
    29 Jul 2015 | 1:09 am
    Note from Shabbir: In an earlier post, I had written about how I set up my PPC campaign for my store, and Dennis from Store Growers was kind enough to give some constructive criticism on how I went about things. Since then, Dennis has helped me optimize my campaign to try and make the best […]
  • Instagram Marketing For Ecommerce: 15 Experts Share Their Tips

    Shabbir
    9 Jul 2015 | 9:09 am
    As part of documenting how I am building my new online store, I am trying to experiment with stuff I haven’t tried before – one thing that I really want to get a hold on(and you guys should too) is marketing on Instagram. Instagram is HUGE, and I’ve seen some businesses really kill it on […]
  • How I Set Up My PPC Campaign(and what’s next)

    Shabbir
    26 Apr 2015 | 11:53 am
    Now that my store is launched, I have to drive some initial traffic to it. Unfortunately, for a site this new, there won’t be any significant organic traffic in the immediate future, so to get started, I decided to use paid advertising. I’m using paid advertising for two reasons: It will help me validate my […]
  • Setting Up My Online Store

    Shabbir
    8 Apr 2015 | 1:15 am
    Now that I’ve chosen my niche, it’s time to set up my store. After a few trials and errors, I’ve decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went […]
 
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    WordPress.com News

  • New Themes: Colinear and Franklin

    Ernesto Méndez
    27 Aug 2015 | 9:00 am
    On this Theme Thursday, we have two new free themes for you: Colinear and Franklin. Colinear Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout. Colinear supports featured images and six widget areas — up to three in the sidebar and three in the footer. Primarily designed for magazine-style sites, Colinear is a flexible theme that also suits any personal blog or content-rich site. Check out Colinear on the Theme Showcase, or activate it on your site. Franklin Franklin is a lightweight blogging theme,…
  • Introducing: Our New Action Bar

    Andy Peatling
    26 Aug 2015 | 11:10 am
    We strive to make all aspects of using WordPress.com streamlined and intuitive, from following a great new blog to editing a post on the go. Today, we’re happy to present the new action bar, which allows you to do all this (and more) no matter what device you’re on. Following and more When you visit a site you’re not yet following, look to the bottom-right corner of the screen and you’ll see this: Clicking on Follow will make it so new posts from that site will appear in the WordPress.com Reader. Becoming a new follower has never been easier, whether you or your…
  • Get Up to Speed at learn.wordpress.com

    Krista
    26 Aug 2015 | 9:00 am
    If you just started a spandy new WordPress blog or site and want to work on setup and configuration in your spare time, we’ve recently refreshed a resource that might be just the thing for you: learn.wordpress.com. Have you just created a blog or website to: Showcase a personal project? Maybe you’re working on a photo-a-day project, some short stories, poetry, or a memoir? Highlight your business’ offerings and attract new customers? Promote an organization and want to know how to get connected to potential supporters on social media? No matter the reason you created that…
  • Next Stop for Accelerate.LGBT: Dublin, Ireland

    Anne McCarthy
    21 Aug 2015 | 8:00 am
    Automattic, the company behind WordPress.com, is committed to diversity: providing a platform for everyone to publish on the web and building a diverse, distributed workforce around the world. A collaborative effort between Accelerate with Google and Automattic, the Accelerate.LGBT conference series is designed to help diverse businesses and nonprofits optimize their web presence, empowering professionals through focused workshops and hands-on, one-on-one support from Automattic and Google employees. We held our first event in San Francisco this past April, which was a great success.
  • What a difference a header makes!

    Michelle W.
    19 Aug 2015 | 9:00 am
    Our websites are our online homes. It makes sense that we want to give them personality and warmth, just like we do with our physical homes. One of the simplest updates with the biggest impact is a custom header, a completely free feature that’s available to the majority of themes on WordPress.com. A header instantly sets your blog apart — and with free online photo and graphic editing tools, a custom look is accessible to any blogger, no graphic design experience needed. Take a look at the world of possibilities with these ten blogs: Text, taken up a notch A custom header…
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    LemonStand

  • 27 Essentials Tools For eCommerce Developers And Designers

    Toan Dang
    28 Aug 2015 | 8:00 am
    Back in the day, eCommerce sites used to be built from scratch. Projects would take months, and cost 5-figures and more. Expensive and time-consuming for sure. In the modern era, platforms like LemonStand make things incredibly easy. In fact, with some platforms you can have a store up and running in 15 minutes. However, it still behooves retailers to customize their store. After all, copycats never last long in business. So while platforms make things faster, there’s still a need for designers and developers. And to design and develop a new store, you need tools. In this post,…
  • 4 Free Ways to Market Your eCommerce Business Online

    Samuel Edwards
    26 Aug 2015 | 8:00 am
    The internet has brought forth a wealth of knowledge and tools for everyone to utilize. As a small business owner, you would be at a disadvantage to not use this abundance of help. One of the greatest ways to use the internet in the business world is to market yourself and your product. No longer do you have to rely on old school marketing and business practices. With a little insight and practice, you can increase your eCommerce business’s revenue and productivity with online marketing. In this post, we’ll look at four ‘free’ ways to market your store in the new world.
  • 3 Ways To Multiply Consumer Product Reviews For Your Online Store

    Sid
    24 Aug 2015 | 8:00 am
    Anna visits your eCommerce store. She sees a top that looks great, but there aren’t any customer reviews or feedback on it so she hesitates. Instead, she hops over to a competitor’s site and looks at a similar top. The competitor has 6 product reviews for that item, and they all rave about how great it fits. Which store do you think she’s going to buy from? You probably already know that you need consumer product reviews on your store. I mean, it’s hard to argue with number like these – 90% of customers admit buying decisions are influenced by product reviews.
  • How To Create A Unique Selling Proposition For Your eCommerce Store

    Sid
    21 Aug 2015 | 8:00 am
    In 1981, Howard Shultz walked into a little coffee shop in Seattle. He loved the coffee so much that he joined as an employee a year later. Five years later, he bought out the owners. Today Starbucks has over 15,000 stores in 50 different countries and is one of the world’s most valuable companies. Coffee has been around for centuries, and in every city in the world you can find a little cafe selling good coffee. So why did only Starbucks break out of the pack and grow into a $2.3 billion unicorn? It was their Unique Selling Proposition. While every coffee shop says they make great…
  • 3 Things To Do Today To Improve Your Ecommerce Website

    Samuel Edwards
    19 Aug 2015 | 8:00 am
    In a recent study, RJmetrics found that there are over 110,000 eCommerce websites making a decent amount of money from web sales as of 2014. This means that if you have an eCommerce website among the upwards of 110,000 other sites, you’ve got to do something unique and special to set yourself apart from your competition. An eCommerce website has a much different purpose than any other type of website: you want to make a sale. With other websites, the purpose could be anything from educating your visitors to bringing in leads or other data for your business. However, accomplishing the task…
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    Userlike

  • See the Best New Features in Action in September's Webinars

    Pascal
    24 Aug 2015 | 2:36 am
    In September we host a few interesting webinars, with one new topic that should be of interest to all our users: The New Features Webinar. Userlike's New Features Explained Date: Wednesday, 2 September, 3PM CEST Language: English Host: Jörn Knauer Description: Userlike live chat is always developing. We're working day in day out to improve our product. This webinar will show you the most important new features that we've implemented over the last 3 months. Jörn will take you on a trip of new features and explain you how you can best use them. Registration: Click Here Eine Einführung in das…
  • 10 Questions to Ask Any Customer Service Applicant

    Kerry Butters
    21 Aug 2015 | 5:59 am
    Great customer service is something that every eCommerce and retail business strives for. It builds reputation and boosts customer loyalty, which in turn improves WOM (Word of Mouth) marketing and brand strength. But it’s not always simple finding the right staff to offer an unrivalled service. Asking the right questions is a helps a lot. So here are Userlike’s top tips for pick out your next customer service star. (photo by markus spiske / CC BY) #1: Give an Example of Excellent Customer Service that You’ve Received This is a relatively obvious question but also a very good one as it…
  • Webinar Recording: How to Raise Website Conversion with Live Chat

    Pascal
    20 Aug 2015 | 8:04 am
    Last month Userlike and LemonStand teamed up to co-host a webinar on “How to Raise Website Conversion with Live Chat”. In this webinar, Pascal from Userlike broadly talks about 4 topics: The fundamental differences between live chat, phone and email, and why an online cannot rely on phone and email alone How to conducting a live chat conversation How to generate leads out of a chat How to reach the perfect live chat setup on your website If you are new to live chat or are interested in whether it would be a good choice to add to your website, this webinar could give you a nice overview.
  • See the New Analytics in Action with This Week's Webinar

    Pascal
    17 Aug 2015 | 4:17 am
    Check out this week's Webinars, the easiest way to get to know Userlike, to master live chat's best practices, and to ask questions to our Customer Success team directly. This week with a special webinar to guide you through Userlike's New Analytics section: See the New Analytics in Action Date: Thursday, 20 August, 3PM CEST Language: English Host: Nils Herrmann Description: Userlike's new Dashboard Analytics went public last week. Nils will guide you through this new section, explaining how to interpret the new statistics and how you can make use of them to improve your setup. Registration:…
  • New Analytics, Improved Chat Widget, and Macro Command Preview

    Pascal
    14 Aug 2015 | 3:15 am
    New Analytics Now Available Some weeks ago we announced the Beta of our new Analytics section. It has passed successfully and since last weekend we've equipped all customers with a Corporate product and higher with this new premium feature. The Analytics section provides numerical insights into the performance and opportunities of your chat service and can be used to optimise your chat setup. To show and explain you the new Analytics section firsthand, we would like to invite to our webinar on the 20th of August: "See the New Analytics in Action". You can also take a look at the Analytics…
 
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    Live Chat Software Free | Live video chat | CustomerICare for Websites » Blog

  • Building The Future Of Live Chat Support. Our Journey Into Innovation.

    Aurelie Chazal
    19 Aug 2015 | 5:33 am
    No one knows what the future holds for us. Literally anything could happen tomorrow that would change our lives forever.Yet, we can’t just do nothing and wait for the best or worst to happen. We are all building our …Post Building The Future Of Live Chat Support. Our Journey Into Innovation. pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • Must-Have Customer Service Skills According To Experts

    Aurelie Chazal
    30 Jul 2015 | 2:35 am
    We wrote about building the best customer service team in our previous article. The biggest challenge is due to the fact that you have to hire for soft skills rather than hard skills.We’ve seen how you can interview for …Post Must-Have Customer Service Skills According To Experts pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • How To Build The Absolute Best Customer Service Team For Your Business

    Aurelie Chazal
    16 Jul 2015 | 7:17 am
    2 Weeks ago, we started sharing the branding journey we are going through at CustomerIcare.We started by looking at what makes a brand memorable. This week, we shared the 2nd part of our journey on SlideShare: How to …Post How To Build The Absolute Best Customer Service Team For Your Business pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • How To Create Memorable Customer Experiences (It’s About The Little Things)

    Aurelie Chazal
    25 Jun 2015 | 3:24 am
    You’ve probably read epic tales of over-the-top customer service. Zappos sent pizzas to their customers. Morton’s Steakhouse comes great a customer at the airport with a Porterhouse after receiving a tweet…I’ll let you in on a little secret: You …Post How To Create Memorable Customer Experiences (It’s About The Little Things) pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • It Sucks Being A Faceless Startup: Why You Need Branding And Culture

    Aurelie Chazal
    15 Jun 2015 | 7:20 am
    We’ve been doing a lot of thinking lately at CustomerIcare about our brand and what we want to stand for. Right now, we have a product that people really like (love), our website is looking a little bit better every …Post It Sucks Being A Faceless Startup: Why You Need Branding And Culture pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
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    Rethink Commerce Blog

  • Recapturing Lost Revenue from Abandoned Carts

    Shannon Macleod
    21 Aug 2015 | 1:32 am
    Did you know that more than $4 trillion in goods were left in shopping carts last year alone? Abandonment rates vary by industry, with Software at 70%. Tweet While some cart abandonment is inevitable, what amount of cart abandonment is acceptable? And what can you do to recapture shoppers that abandon? The fact is, you can recapture up to 25% of the lost revenues through recovery strategies. Tweet And regardless of your industry, the strategies for recovering lost revenue are essentially the same. The key in all cases is to be proactive, because only 5% of shoppers return to abandoned carts…
  • Industry Buzz – July 2015

    Irina Mihaila
    10 Aug 2015 | 5:21 am
    Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and be updated on new blogposts, whitepapers, webinars and more on how to grow your software and services business. If you’re offering a service you expect users to pay for, you may need to give them a freemium option to begin with Tweet . But do you know when it’s the right time to prompt users to upgrade? Learn about maximizing modern digital commerce…
  • Increase Upgrades By Improving Customer Support

    Raj Badarinath
    4 Aug 2015 | 1:07 am
    SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are so focused on creating and improving a great product that customer service falls by the wayside. The truth is, regardless of what industry you are in, excellent customer support can significantly benefit your business. One important area that can benefit directly from great customer support is product upgrades. A Top Priority “Make customer service your top priority” was tip No. 6 in…
  • Development Of Loyalty Programs Is A Win-Win

    Raj Badarinath
    30 Jul 2015 | 5:46 am
    Here’s a riddle for you. Name a marketing strategy that can boost a company’s growth, help retain customers, increase sales, provide valuable market research, and costs very little to implement? The answer is a loyalty program. An effective loyalty program can help you build a loyal customer base that will keep your company growing for years to come. But developing an effective customer-loyalty program is easier said than done. In fact, a recent survey found that only 16 percent of organizations think that their loyalty programs are effective. Tweet When done right, your loyalty…
  • The Advantages Of A/B Testing Your Upsell Offers

    Shannon Macleod
    22 Jul 2015 | 1:45 am
    Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so much subjective value. In many instances, the value the market places on a SaaS product or service doesn’t always equal the development costs. Often, the most valuable offering was the simplest to develop. As a result, it’s incredibly easy to under or over value a service when setting the price. And that’s not even taking into account buyer psychology. While price is not the only factor that…
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    Selz Blog

  • 3 Keys For Writing Effective Marketing Emails

    Kristen
    25 Aug 2015 | 3:55 pm
    As you already know, we love using Skillshare to continuously up our business and marketing game, so we can help sellers like you maximize your online sales. Last month, we enrolled in the Email Marketing Essentials: Writing Effective Emails, hosted by Mailchimp though Skillshare. If you have yet to start collecting email addresses, or want to learn how to better craft your marketing emails, this course is perfect for you. In the meantime, here are my 3 biggest takeaways for writing effective marketing emails from the course. 3 Keys For Writing Effective Marketing Emails 1) Focus On…
  • Boutique – Our latest Store Pro theme

    Melissa
    9 Jul 2015 | 5:30 pm
    Boutique is the latest theme out the door for our ever popular Store Pro app. If you haven’t taken up our free trial of Store Pro, now is the perfect time. Grab Store Pro, install Boutique, and you’re well on your way to having a seriously sexy store. Boutique is a gorgeous, simple responsive theme. Designed to make the most of your amazing product photography, we’ve pumped it up with full screen imagery  and sliding carousels that display your products in their full glory. It’s best for stores that have high resolution images and is perfect for fashion, beauty and…
  • 5 Simple Ways to Boost Your Sales

    Kristen
    7 Jul 2015 | 6:33 pm
    Could you use a little more money in your bank account? Ready to make a big investment in your business and need to up your cash flow? There are lots of reasons you might want to boost your sales. Heck, I just love figuring what works for gaining new prospects and creating new customers. Some of the simplest ways to boost sales of your product are hiding right under your nose. Here are 5 of my favorites—the actual techniques I use when I’m looking to make more sales happen of my books, programs, or membership community. 1) Make your message matter. The biggest mistake I see creative…
  • Is It You? Announcing The Store Pro Challenge Winners

    Melissa
    8 Jun 2015 | 2:27 pm
    The Store Pro Challenge has come to an end and we are super excited to announce the lucky winners! Firstly, we just wanted to say a big THANKS to everyone who participated. We hope that you got boatloads of value from the daily tutorials and that you’re as excited as we are about how great your stores are looking. Thanks in particular to those who were active in our Facebook group – asking questions, giving advice and supporting and connecting with other challengers. Your help did not go unnoticed, or unappreciated! When reviewing the Store Pro store entries, we looked at overall…
  • Take Your Social Media To The Next Level With These 8 Simple Tips

    Kristen
    6 Jun 2015 | 3:00 pm
    If you’re reading this post, there’s a good chance that you’re either running your own business, or this is a goal for the not-too-distant future. In either case, you probably know that social media offers huge opportunities for entrepreneurs. It can help position you as an expert in your field and attract your ideal customers – all without any financial outlay. But, it’s also easy to waste time on social media, or focus on the wrong things. When you’re a one man (or woman) band wearing all the hats in your business, wasting time is the last thing you want to do! Thankfully a…
 
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    Magento blog: technical tips and e-commerce guides from Amasty

  • Amasty acquires MagPleasure

    Val Hrykyan
    28 Aug 2015 | 2:01 am
    Some great news has arrived! Amasty team is happy to announce acquisition of MagPleasure, Magento extensions and themes provider. Please click Read More to see the details of the deal. A year ago Amasty acquired MagePlace, and we’re continuing our growth, making every step possible to provide better extensions and services to our clients. What is MagPleasure MagPleasure is a Magento extensions and themes provider, founded in 2011. The company is a Magento Silver Partner and can boast of many popular products, such as Share...The post Amasty acquires MagPleasure appeared first on…
  • Amasty extensions updates – August 2015

    Ksenia Dobreva
    27 Aug 2015 | 7:10 am
    Marching to August updates! Here’s what we’ve done to make our Magento extensions better. Multiple Coupons 1.3.0 Now it’s possible to apply and remove multiple coupons in the admin area New setting “Maximum number of coupons for order” introduced It’s possible to allow or restrict multiple coupons from one rule per individual rule The extension had this general setting (available in the general config tab) before. Now it appeared for each individual rule as well. Shipping Restrictions 1.1.5 New tab for coupons Option to restrict...The post Amasty…
  • Sneak Peek: Enhanced Magento Content Editing Experience

    Ksenia Dobreva
    26 Aug 2015 | 7:12 am
    Внимание участникам конференции, а также тем, кто все еще раздумывает о покупке билета! В рамках конференции Meet Magento Belarus будет проведено закрытое мероприятие с представителями команды Magento. Участники получат возможность: – познакомиться с видением будущего контент менеджмента от Magento – поучаствовать в формировании…
  • Новости Meet Magento Belarus: финальная версия программы, спонсоры, билеты

    Ksenia Dobreva
    20 Aug 2015 | 6:45 am
    Добрый день! До мероприятия остался ровно месяц, и сегодня мы расскажем, что нового вас ждет на Meet Magento Belarus 2015. Программа Мы рады сообщить, что программа Meet Magento Belarus 2015 полностью сформирована! 21 сентября на сцену выйдут только профи в своем деле. Знакомьтесь: Обращаем ваше внимание: в программе заявлен круглый стол, в рамках…
  • Meet Magento Belarus news: complete agenda, sponsors, and more

    Ksenia Dobreva
    13 Aug 2015 | 10:32 am
    Hey there, Magento community! Meet Magento Belarus is approaching, and we’re ready to share some news about the event. Agenda We’re happy to announce that Meet Magento Belarus agenda is ready! Here are the specialists that will take the stage on Sep 21st. True professionals in their fields: Also, there will be a Q&A session with Magento representatives, where you will be able to ask anything you wanted to know about Magento features, updates, prospects, and more. Tickets Please don’t forget that you can still...The post Meet Magento Belarus news: complete…
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    Word-of-Mouth and Referral Marketing Blog

  • Travel Accessories Referral Program Examples: Trunkster

    Samuel Hum
    27 Aug 2015 | 8:37 pm
    Trunkster is a winner of Shopify’s Build-a-Business contest– they smashed their $50,000 Kickstarter goal with almost $1.4 million. Trunkster is a revolutionary travel luggage that does away with those annoying zippers. Instead, it incorporates a rolltop sliding door, so users can access whatever they want with ease. The luggage also comes with GPS tracking, an in-built weighing […] The post Travel Accessories Referral Program Examples: Trunkster appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Educational Toys Referral Program Examples: GoldieBlox

    Samuel Hum
    26 Aug 2015 | 10:31 pm
    GoldieBlox set out to make 5,000 sets, but ended up selling over 40,000 sets. When Debbie Sterling was studying Mechanical Engineering in university, she was bothered by how few women there were in her program. Her calling to start GoldieBlox came when she realised that construction toy sets like Lego, which developed logic, spatial understanding and […] The post Educational Toys Referral Program Examples: GoldieBlox appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Wearables Referral Program Examples: The Habit-breaking Pavlok

    Samuel Hum
    21 Aug 2015 | 9:35 am
    As one of the winners of Shopify’s Build A Business Competition 2015, Pavlok is the first wearable that helps you break your bad habits. In the mid 20th century, Ivan Pavlov documented in his famous classical conditioning experiments how associating a bell ring with food could eventually make a dog salivate automatically by ringing the bell. Pavlok serves to […] The post Wearables Referral Program Examples: The Habit-breaking Pavlok appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Smartphone Accessories Referral Program Examples: Rhinoshield

    Samuel Hum
    20 Aug 2015 | 10:56 am
    Rhinoshield is a series of unbreakable smartphone accessories that protects your phone from hammers and 11ft drops. Created by Evolutive Labs, both the Rhinoshield screen protector and Rhinoshield Crash Guard are successful Kickstarters projects. The Rhinoshield screen protector will shield your phone from hammers, while the Crash Guard is so strong it can protect an egg when dropped. […] The post Smartphone Accessories Referral Program Examples: Rhinoshield appeared first on Word-of-Mouth and Referral Marketing Blog.
  • Apparel Referral Program Examples: Knitwear Specialists Wool Overs

    Samuel Hum
    18 Aug 2015 | 10:42 am
    Wool Overs is a knitwear specialist, with over 750,000 customers all over the world. Founded in 1989, they are known for their wool, cotton and cashmere knitwear. Let’s take a look at their referral program: 1. Their referral program is accessible right from their homepage. From their homepage, visitors can access the referral page from dropdown boxes under […] The post Apparel Referral Program Examples: Knitwear Specialists Wool Overs appeared first on Word-of-Mouth and Referral Marketing Blog.
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    Ecommerce Platforms

  • This Week in Ecommerce – AdRoll Partners with Shopify, Jet.com is a Game Changer and Much More

    Catalin Zorzini
    28 Aug 2015 | 8:14 am
    The week is coming to an end, and what a week it has been in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw AdRoll partner up with Shopify, Bigcommerce is a great WordPress alternative and much more.  AdRoll, Shopify Look to Rectify the Abandoned Cart Crisis AdRoll, a provider of retargeting ad tech, is integrating with Shopify, a cloud-based, multichannel commerce platform. According to MAW in a comprehensive report Monday, this “makes it possible to provide e-commerce merchants an ability to retarget customers across devices, all…
  • Payline Data Review: A Merchant Account Provider with a Conscience

    Catalin Zorzini
    27 Aug 2015 | 1:06 am
    What’s better than a merchant account provider that offers interchange-plus pricing and plenty of resources for you to learn about the industry? One that also donates 10% of all processing fees to a non-profit, charitable organization. That’s right. Payline Data is one of the most ethical, professional and rather affordable companies to work with, if you’re in the market for a merchant account provider for your online business The crazy part is that the pricing is still quite low for the merchants, making me assume that the higher ups at Payline Data know what they’re doing in terms…
  • The Interchange-Plus Pricing Model and Why It’s Your Best Friend

    Catalin Zorzini
    26 Aug 2015 | 1:34 am
    If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too quick. Merchant account pricing models, a topic that sounds super boring, is actually rather simple once you take a moment to think about it. Not only that, but a quick understanding of the desirable, and not-so-desirable, options could be mean success or failure for you. Your best…
  • A CDGcommerce Review: Low Base Rates from Your Merchant Account Provider

    Catalin Zorzini
    25 Aug 2015 | 1:24 am
    Since 1998, CDGcommerce has been building a business culture that revolves around minimal fees, a stunning gateway and wonderful customer service. The crazy part about working with CDGcommerce is that all of their features come bundled up in a tempting $10 per month base fee package. With almost $1.5 billion ecommerce transactions worldwide, it’s nice knowing that you have a merchant account provider on your side to help keep costs low and walk you through the tumultuous credit card processing landscape. Online business is a game of numbers, and CDGcommerce knows that picking your own…
  • The Ultimate Guide on How To Use Instagram to Generate Sales for Your Online Shop

    Catalin Zorzini
    24 Aug 2015 | 1:23 am
    Instagram is a match made in heaven for those looking to use social media for ecommerce and reach out to people who are on their phones, since it’s not even that common for users to open up Instagram on regular computers. For quite some time you weren’t even able to access the Instagram homepage from a PC or MAC, and you still can’t post images from the primary Instagram website. What does this mean? Instagram is one of the most intimate social media networks in the world, since you gain access to every follower’s personal phone. In short, it’s wonderful for…
 
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    Creating a Website Today

  • The Ultimate Cheat Sheet Of What People Buy Online

    Christopher Pontine
    26 Aug 2015 | 4:30 pm
    Ever wonder before you start up your own online ecommerce store on what people buy online the most? I hope so: Let’s say for instance your about to start up an online sporting goods store.  Well, according to the U.S. Census Bureau 58.2% of total sporting goods sales are made online. That is awesome. Enjoy: Hopefully this visually helped you understand how much online sales your ecommerce niche will possibly have. Any thoughts on eCommerce Sales? Credit: Permuto The post The Ultimate Cheat Sheet Of What People Buy Online appeared first on Creating a Website Today.
  • 5 Best eCommerce Website Builders You Need To Try If Your 100% Ready To Start Today

    Christopher Pontine
    26 Aug 2015 | 5:20 am
    I’m going to assume this: Your trying to find the best eCommerce website builders out there to test drive before making a choice right? Well, here you go: The great thing is, they are right here, and if you utilize some of the most popular eCommerce software platforms out here, you can have your site up and going today, and be visible online. Want another good reason to get it going today? According to a statistic by Statista, by 2017 retail eCommerce sales are expected to grow to 434.2 billion in U.S Dollars. Think it might be worth grabbing a piece of that pie? In this list I am going…
  • 5 Easy Photography Website Builders You Should Be Trying

    Christopher Pontine
    30 Jul 2015 | 8:10 am
    I think we both can agree on this: Finding photography website builders that are simple and easy to use can be tough right? Come to find out, with just a little time you can have your very own photography website up and running today. In this article, I will show you 5 plus options to help get your photography business, hobby or whatever you call it, up and going, and as well show you some features of each one to help you decide. Hold Up:  Here is a little motivational back rub before you get started trying these out. According to the Bureau Of Labor Statistics the top 10 percent of…
  • Shopify Review And Guide: 2015 Edition

    Christopher Pontine
    24 Jul 2015 | 8:42 am
    Check out this awesome Shopify Review OK, well here we go with the Shopify review and guide.  My goal for this page is to give some insight on what Shopify has to offer for your ecommerce website, but as well outlets and resources for you to check out in making your decision to use them. I think we can both agree, you either clicked on this in the search engines or found it somewhere because you have a huge interest in using Shopify for your eCommerce option to start your business. I’m gonna keep this short, sweet, scannable and simple so you can look everything over easily.  And well…
  • Give Me 5 Minutes To Make Your Blog Title A Wee Stickier

    Christopher Pontine
    10 Jul 2015 | 7:40 am
    You thinking what I’m thinking? I need a catchy title for my blog post but don’t have a clue what to use. Yup: That is normal: In this article I want to go over some powerful ideas that should surely help you tweak your blog titles to help increase your over all clicks. Let’s Do This: 1. Write the Headline First While it can also be beneficial to wait and write the headline after the content, you can give yourself a clear focus and strategy by writing the headline first. This works best if you have a good idea of what your topic is but don’t want to specifically write…
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    Tribe Interactive » Blog

  • Ecommerce Marketing and Growth Strategy Round-Up: 8/17 to 8/21

    Zac Heisey
    21 Aug 2015 | 6:54 pm
    This week we’ve got some gems from the world of Ecommerce marketing and growth strategy. We’re featuring articles from GrowthRocks, Econsultancy, and Business Insider. We also have some Ecommerce design inspiration ideas courtesy of our very own Mike Valera. If you like what you see here, be sure to check out the rest of our blog and subscribe for the latest in Ecommerce marketing and growth content. Thanks for reading! 5+1 Ecommerce Growth Hacks to Skyrocket Your Sales By Apostle Mengoulis – While I have come to despise the term “growth hacking” (it gives the…
  • 10 Sites to Find Ecommerce Design Inspiration

    Mike Valera
    19 Aug 2015 | 5:28 pm
    Looking for some design inspiration for your new ecommerce shop? Or maybe you’re looking to redesign your existing shop? We here at Tribe are always looking at shops across the web, both for ecommerce design inspiration as well as keeping on our eyes on the industry in general.  Compiled below are a list of our favorite web design galleries that we use for ecommerce inspiration. 1. Inspirational Shops Started in 2011, inspirational shops is a site dedicated to showcase beautifully designed shops. Inspirational shops has unique sorting features, so you’ll be able to find specific…
  • 3 Ways to Promote Your Business for $0

    Aaron Traywick
    16 Aug 2015 | 4:32 pm
    Startup entrepreneurs are frequently looking for new ways to increase their audience reach – and often, with little to no budget allocated. Luckily, if you’ve got the time to expend, you’ve got a chance! Just remember: every moment spent indirectly outreaching to potential customers will impact the time you can spend more directly interacting with your customer base through sales, service, and product development. If you’re willing to make the plunge – here’s a few simple ways you can get started today! Blogging According to research from Hubspot, 92% of companies that…
  • Ecommerce Marketing and Growth Strategy Round-Up: 8/10 to 8/14

    Zac Heisey
    14 Aug 2015 | 6:32 pm
    Back again with another awesome Ecommerce marketing and growth strategy round-up post for your eyeballs to feast on! This week we’re featuring content from the HubSpot blog, Shopify, and DealCurry.com. We also have a new infographic fresh off the Tribe presses to show you budding Ecommerce entrepreneurs where to get funding in your state. Click the links. Read the words. Come back again. And for the love of God – please, please, PLEASE subscribe to our blog to get more content just like this. Thanks for checking us out! Psychology of Ecommerce Sales: Motivating with Uncertainty By…
  • The Top Startup Incubators & Accelerators in Each State [INFOGRAPHIC]

    Zac Heisey
    10 Aug 2015 | 8:58 pm
    Trying to get your startup funded so you can bring your amazing new idea to the world? Yea, so is every other entrepreneur with a halfway decent business plan. While going it alone and bootstrapping every aspect of your startup might seem like a romantic success story, the fact is that 90% of startups fail. In order to avoid this, it can be worthwhile to find some help along the way – whether in the form of funding, guidance, or other resources. This is where incubators and accelerators come into play. Below we’ve created an infographic outlining some of the best startup…
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    Guided Selling

  • Why Customer Experience Isn’t Just Another Old Buzzword

    Wendyann Lewis
    21 Aug 2015 | 2:00 am
    Some terms in marketing lose meaning. Some of these phrases are just buzzwords that will fade in time and be replaced by a new marketing word of the day. Others however are important and shouldn’t be ignored because of overexposure, like popular songs that are overplayed on the radio. Customer experience is the present and future of competitive advantage and you need to understand how to perfect it to make your business stand out.
  • Self-Service: Meet the Demands of the Re-Wired Shopper

    Wendyann Lewis
    19 Aug 2015 | 5:00 pm
    The use of digital technology has drastically changed how today's shoppers approach purchases and services. Companies need to research customer needs and create interactive, evolving self-service systems that adapt to the re-wired shopper. Learn how you can create a responsive self-service system for your organization.
  • How Guided Selling supports the Shopper Decision-Making Process

    Anneke van Aswegen
    18 Aug 2015 | 5:00 pm
    Are you spending hours thinking of how you can help shoppers in their decision-making process to increase your sales? Shoppers want an improved shopping experience and a simplified purchase-decision process. Guided Selling provides for this and exceeds customer expectations.
  • 5 Ways to Deliver 360° Personalized Shopping Experiences in your Store (Part 2)

    Anneke van Aswegen
    11 Aug 2015 | 5:00 pm
    Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create personalized shopping experiences. Find out how they work and which ones are most effective for your business.
  • Personalize the Shopping Experience and Grow your Business (Part 1)

    Anneke van Aswegen
    10 Aug 2015 | 5:00 pm
    Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive revenues. Learn what it is and how it can help you grow your business.
 
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    Marketizator Conversion Rate Optimization Blog

  • 27 Well Known SaaS Homepages Redesigned Using Comic Sans

    Duraid
    27 Aug 2015 | 12:30 am
    It’s one of the most notoriously hated fonts in the world and it can make even the best designers cringe. It’s been mentioned numerous times in articles like: – The 8 Worst Fonts In The World – Death to Comic Sans: The Ugliest Fonts To Avoid – Top 10 Most Notoriously Hated Fonts – 10 ... The post 27 Well Known SaaS Homepages Redesigned Using Comic Sans appeared first on Marketizator Conversion Rate Optimization Blog.
  • Which Famous Marketer Are You? (Bonus: 6 Secrets of Successful Marketers)

    Elena Dobre
    25 Aug 2015 | 12:30 am
    There is something inside you that seeks for recognition from others. After all, you need to be appreciated for your work to evolve. Deep inside, you know that your unique goal is achieving success. Take this quiz and find out which famous marketer are you most like. When you’re finished, share your results with your friends ... The post Which Famous Marketer Are You? (Bonus: 6 Secrets of Successful Marketers) appeared first on Marketizator Conversion Rate Optimization Blog.
  • Is Your Ecommerce Website Optimized For Conversions? [Quiz]

    Elena Dobre
    20 Aug 2015 | 1:16 am
    Marketing involves a lot of unknown variables. Your audience behavior, the target market, the brand differentiators, the offers, the tone of voice, your essential performance indicators and many others. The great thing about it is that once you figure out a repeatable formula, no one can stop you! So, hold on and let’s dig into ... The post Is Your Ecommerce Website Optimized For Conversions? [Quiz] appeared first on Marketizator Conversion Rate Optimization Blog.
  • Marketizator & 2x eCommerce WEBINAR coming soon

    Ioana Lupec
    19 Aug 2015 | 2:07 am
    We are happy to invite you to our next webinar, 7 Quick and Easy Ecommerce CRO Tactics to Drive Up More Sales.  In this webinar, Valentin Radu, CEO Marketizator, will present you some actionable CRO tips to improve the conversion rate of your eCommerce website. The main points of this webinar will be about how you can ... The post Marketizator & 2x eCommerce WEBINAR coming soon appeared first on Marketizator Conversion Rate Optimization Blog.
  • Announcing the 2015 Conversion Rate Optimization Meetup Bucharest

    Elena Dobre
    12 Aug 2015 | 5:24 am
    This August we put on our first ever Conversion Rate Optimization Meeting, an unique event dedicated to CRO. The event is the first in a series of events aimed to build and grow a beautiful community of CRO passionates in the Eastern Europe. Marketers, coders and business people are invited to take part to the ... The post Announcing the 2015 Conversion Rate Optimization Meetup Bucharest appeared first on Marketizator Conversion Rate Optimization Blog.
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    Commerce Sciences Blog

  • How On-Site Personalization Reinforces Ecommerce Branding

    Omri Yacubovich
    25 Aug 2015 | 7:07 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences “People are different, why keep your site the same?” This is the very premise of what our company does, via personalization for ecommerce branding. It has been proven time and again that personalization increases engagement and conversions. But let’s take it a step further and see how personalization helps reinforce your ecommerce branding, through enhanced trust and social proof. We already know that people tend to make purchases from people and companies that they trust. It’s your job to instill that confidence, but you…
  • 4 Ecommerce Trust Factors & How to Use Personalization to Win Them

    Omri Yacubovich
    18 Aug 2015 | 6:54 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences There are a few simple rules I live by, one of which is that trust is earned. That same rule can be applied to e-commerce. Consumers can come up with an endless number of psychological reasons not to convert, so how can your e-commerce website earn their trust and overcome those objections? A study by Radwan M. Al-Dwairi titled, “E-Commerce Web Sites Trust Factors: An Empirical Approach,” examined the characteristics of e-commerce websites that formulate trust behavior for online customers. For the study, researchers investigated…
  • Getting Over 4 Major Ecommerce Website Personalization Hurdles

    Omri Yacubovich
    11 Aug 2015 | 6:29 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences When an ecommerce site offers a personalized experience, visitors remain on the site longer, download more offers and ultimately make more purchases. Website personalization is your chance to “come to the door,” greet your visitors and offer a relevant experience, based on your understanding of their needs, traits and motives. Of course, you’re not psychic. How can you offer ecommerce personalization in a scalable yet authentic way? Start by getting over these 4 major website personalization hurdles: Ecommerce Personalization…
  • Cheat Sheet: 4 CRO Tactics You Can Implement Today

    Omri Yacubovich
    4 Aug 2015 | 5:45 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences Here’s a cold, hard fact to chew on: 97% of people who visit your site don’t convert. There are numerous reasons people bounce without taking the action you’d like them to take, especially in today’s multiscreen/device, on-the-go shopping environment. Consumers are constantly distracted, with countless ads, search results, apps, pieces of content, videos and more all competing for their attention. Once you get someone to your site, you only have a very brief window of time to engage that visitor and give them an…
  • How Marketers Use Behavioral Targeting in Email

    Omri Yacubovich
    30 Jul 2015 | 5:45 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences Did you know that 44% of email recipients made a minimum of one purchase last year as the result of a promotional email? As someone using email marketing to drive traffic, your goal is simple: increase the number of people who visit your site and eventually make a purchase. The recent Email Marketing Census performed by Econsultancy and Adestra will open your eyes to what others are doing, what you should try, and what types of changes you can make in the future. According to a survey of approximately 1,000 marketers, only 20% are…
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    Ecommerce Mix

  • Create your Tshirt designer marketplace like Zazzle, Cafepress with Admire

    Ecommerce developers
    14 Aug 2015 | 2:06 am
    An online T-Shirt business is always very exciting. T-shirts are popular with customers of all age groups and what can make the process more fun are funny captions and messages that you can print on these T-Shirts. So before you kick-start your online T-Shirt business, you need a very competent ecommerce software to help you on your road to success. This ecommerce software should come along with all the latest features to help you to set up your online T-Shirt business within no time. Features for the customers All T-Shirts must be provided with images for the customer to view the product…
  • Best eCommerce Multi-vendor Shopping Cart Comparisons

    Ecommerce developers
    12 Aug 2015 | 1:38 am
    Multi vendor shopping carts are gaining popularity all over the world and entrepreneurs know why they are such a huge hit. It gives additional functionality since more than one vendor can open a store and add products to it. With a single admin and multiple sellers selling within the same online marketplace, the browsing experience can only get better since customers don’t have to look elsewhere to buy the products they need. Companies like Amazon, Alibaba and eBay have proved to be very successful with multi-vendor shopping marketplaces. But often, a person who has just begun the…
  • How to promote your eCommerce Marketplace using Live streaming apps

    Ecommerce developers
    11 Aug 2015 | 1:05 am
    Live streaming apps have become a huge hit since they give the functionality that is required to beam live events from across the world. Live streaming can be used to beam all kinds of events from corporate events, public speaking events, sporting events, entertainment shows, music concerts and many more. Live streaming apps can be used to boost your ecommerce business as well and the following points will show you how to do that: Conduct Q and A live streaming sessions A fun Q and A session is a great way to build rapport with your customers and audience and get them to ask you questions…
  • 5 Best Etsy clone scripts with Android and iOS apps

    Ecommerce developers
    10 Aug 2015 | 12:24 am
    Why is Etsy clone script so popular? Etsy is a phenomenal website and very unique since it sells hand-made products and other one-of-a-kind products that are usually not found anywhere else. Etsy has been very successful and entrepreneurs around the world have been trying to get their hands on an Etsy clone script that will help them launch their own Etsy-like online marketplace. In order to help you decide which Etsy clone script to buy, we have listed some well-known scripts for you to pick from. EcommerceMix Shopsy is a multi-vendor shopping cart software from EcommerceMix. Architected by…
  • Online Marketplace for Fashion Designers [Case study]

    Ecommerce developers
    7 Aug 2015 | 6:12 am
    Hi. My name is Efrat Tamir Dula from Israel. I decided to quit my regular 9 to 5 job and start my own designer boutique. When you spend more time looking at the outfits of actors and actresses while watching a movie rather than follow the story, you know that you are dealing with a very big fashion obsession! Let’s face it! Fashionistas around the world want more affordable designer outfits and dresses and I made up my mind to provide them with exactly that! That Peplum dress is now going to cost so much less and that denim jacket is now super affordable! The inspiration to start a unique…
 
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    Long Live The Internet

  • 3 Simple Image Optimization Tricks To Increase Your Online Store Traffic

    Jonathan
    28 Aug 2015 | 5:38 am
    Images are one of the most overlooked opportunities to increase your search rankings and drive traffic. I remember the first business I ever started online.  It was an online auction for figurines.  You can read all about it here if you are interested. I was watching my Google Analytics traffic stats like a hawk.  I wanted to see where everyone was coming from and what they were searching for. At the time, Google still wasn’t encrypting their search words.  You were able to see every search query people entered to get to your site. The Secret Sauce Is Made of Images I remember…
  • Google Product Listing Ads on Shopify

    Robert
    25 Aug 2015 | 7:05 am
    One of the great advantages to running your online store on Shopify is that you can take advantage of all the integrations they offer for free. One of my favorites is the Google Shopping Application. When you enable this application for your online store, Google Product Listing Ads on Shopify are created for you. Google Product Listing Ads are shown when Google searchers enter a term that Google thinks is for a tangible product. For example, let’s say that you are searching for sneakers. The Google result page would like something like this: The Google Product Listing Ads are the images…
  • 4 Reasons to Buy an Ecommerce Business

    Robert
    20 Aug 2015 | 7:01 am
    Should You Buy An Ecommerce Business and Jump Start Your Progress Today’s post is a guest post from David Newell, Brokerage Director at FE International. While not everyone is financially in a position to buy an ecommerce business, it is an option for others.   We have bought and sold online businesses before and we wish that David and the guys at FE International were around the last time we sold an online business. They are bringing a level of professionalism and transparency that has been missing from the field. David has been kind enough to share a few reasons you might want to…
  • Add a Shopify Wishlist and Help Some Lost Men

    Jonathan
    17 Aug 2015 | 12:48 pm
    This weekend is my wife’s Birthday.  She loves Birthdays.  I’m not exactly sure why, but she loves them.  Maybe I’m a party pooper but Birthdays don’t do it for me any more. To add to the pressure of delivering an exciting Birthday for my wife, she is picky.  Now I love my wife dearly, but picking a gift that she likes, is close to impossible. I’m not sure if this is just my wife or whether we are just honest with one another. Case In Point I suspect my mother, like many woman, smile and say “I love it” when they get awful gifts.  I can only…
  • When Ecommerce Support Crosses The Line, It’s Annoying

    Jonathan
    11 Aug 2015 | 8:08 am
    photo by Jing Starting any business requires 110% commitment to your customers.  You want to really wow each and every customer and strive to exceed their expectations. Photo Courtesy Paul This is especially important with an online store.  You want your ecommerce support to be better than the next guy.  The statistics for my wifes store show that return visitors are 4 times as likely to purchase than first time visitors. That’s a staggering difference.  This means you have to really focus on getting people back.  They are far more valuable than first time visitors. This is why…
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    ecomdash » » Blog | ecomdash

  • Want Repeat Buyers? Simplify Your Return Process

    Tiana Byers
    13 Aug 2015 | 5:04 am
    A better return policy can encourage repeat customers and even bring more shoppers to your site. Use these three easy tips to simplify your return process. The post Want Repeat Buyers? Simplify Your Return Process appeared first on ecomdash.
  • The Seven Deadly Sins of Amazon. Are You Guilty?

    Tiana Byers
    11 Aug 2015 | 5:38 am
    Are you guilty of committing one of these Amazon sins that can get you booted from the marketplace? Find out the most common reasons for suspension so that you can keep your Amazon store safe. The post The Seven Deadly Sins of Amazon. Are You Guilty? appeared first on ecomdash.
  • 4 Ways to Effectively Use a Repricer on Amazon

    Tiana Byers
    6 Aug 2015 | 5:34 am
    Are you getting the most out of your repricing software? Make sure you reap all the benefits by following these four tips in today's guest post from our friends at Appeagle. The post 4 Ways to Effectively Use a Repricer on Amazon appeared first on ecomdash.
  • 3 Steps To Get More Amazon Feedback

    Tiana Byers
    4 Aug 2015 | 5:00 am
    Your Amazon seller rating impacts a lot, such as you're likelihood of earning sales, chances of winning the Buy Box and even whether or not you're at risk for suspension. Earn more positive feedback on Amazon with these 3 simple tips. The post 3 Steps To Get More Amazon Feedback appeared first on ecomdash.
  • Ecommerce Customer Spotlight – Radar Toys

    Tiana Byers
    30 Jul 2015 | 5:01 am
    This toy retailer knows how to get ahead and establish a loyal base of repeat customers. Read on to learn more about their journey to ecommerce success, and what secret weapon they're using today to stay on top of orders. The post Ecommerce Customer Spotlight – Radar Toys appeared first on ecomdash.
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    A Better Lemonade Stand

  • Finding Drop Shipping Companies & Suppliers (+FREE Directory)

    Richard Lazazzera
    27 Aug 2015 | 8:50 am
    As a followup to my last post on drop shipping, many people wanted to know how to find reputable drop shipping companies. For the majority of new ecommerce entrepreneurs, finding reputable drop shipping suppliers can be a daunting process, littered with scams and dead ends. In this post, I’m going to show you how to […] The post Finding Drop Shipping Companies & Suppliers (+FREE Directory) appeared first on A Better Lemonade Stand.
  • Drop Shipping 101: What Is Drop Shipping?

    Richard Lazazzera
    24 Aug 2015 | 6:59 pm
    In this post, I’ll cover to fundamentals of what drop shipping is, the advantages as well as the disadvantages, who it’s for, the margins, and risks associated with the business model. What Is Drop Shipping? Drop shipping is both a sourcing a fulfillment business model where the retailer (you) never actually owns the inventory you […] The post Drop Shipping 101: What Is Drop Shipping? appeared first on A Better Lemonade Stand.
  • How To Find Trending Products To Sell Online

    Richard Lazazzera
    21 Jul 2015 | 11:51 am
    If you’re thinking of selling product online, the first step, and therefore the more important step to starting an online business is to brainstorm products to sell online. It sounds easy but it’s easy to get stuck or not even know where to start. Finding and coming up with great product ideas is actually just […] The post How To Find Trending Products To Sell Online appeared first on A Better Lemonade Stand.
  • 72 Hour Dropshipping Business

    Richard Lazazzera
    16 Jul 2015 | 7:51 pm
    This is just a brief overview of the 72 hour dropshipping business my team at Shopify and myself built. For the full 5,000 word, step-by-step post on exactly how we built built the business and generated nearly $1,000 in revenue in three days, click here. When starting an ecommerce business, you can meticulously plan out […] The post 72 Hour Dropshipping Business appeared first on A Better Lemonade Stand.
  • Logo Generator Resource Roundup

    Richard Lazazzera
    4 Apr 2015 | 9:34 am
    In this logo generator roundup I will show you the ten best logo makers, generators and template sources to help you generate your next logo. Why Are Logos So Important? I’m big on branding. Why? Ecommerce is in a very different place than it was even five years ago. The days of finding a boring, […] The post Logo Generator Resource Roundup appeared first on A Better Lemonade Stand.
 
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    blog.veeqo.com

  • Finding the perfect accountant for your small business

    Ashley Driver
    28 Aug 2015 | 3:00 am
    Guest post by Ashley Driver, Education Specialist at Xero Choosing an accountant is like choosing a new business partner. The right accountant will become a trusted colleague you can depend on, who offers advice and guidance as your small business grows. To help SME’s and entrepreneurs find the perfect match, Xero are launching their new advisor directory… Read More The post Finding the perfect accountant for your small business appeared first on .
  • Best Clothing Design Template Tools for Retailers

    Jodie Pride
    26 Aug 2015 | 11:00 pm
    So you have some awesome clothing designs you can’t wait to show off to the world, and you’ve got your 5 star ecommerce store sorted out, but your problem is that you don’t yet have those products on hand to take some cool product shots. This can be a common problem for retailers who are… Read More The post Best Clothing Design Template Tools for Retailers appeared first on .
  • 14 WooCommerce experts reveal the secrets to selling more

    Richard Protheroe
    26 Aug 2015 | 3:00 am
    When it comes to ecommerce solutions there are none more popular than WooCommerce. The plugin for WordPress has amassed nearly 10 million downloads and powers over 30% of all online stores. We gathered 9 WooCommerce users who have achieved tremendous success with their stores, to share their secrets to success. Our selected users have been featured on… Read More The post 14 WooCommerce experts reveal the secrets to selling more appeared first on .
  • Ultimate Guide to Dropshipping

    Jodie Pride
    25 Aug 2015 | 12:29 am
    Put simply, dropshipping is when a supplier is willing to fulfil orders if you handle the ecommerce, marketing and customer service side of business. This allows you to buy products from them individually and ship them to your customer. This means you don’t have to invest in a large amount of inventory; instead, you receive… Read More The post Ultimate Guide to Dropshipping appeared first on .
  • Guide to Building Backlinks for Your Retail Business

    Jodie Pride
    19 Aug 2015 | 11:00 pm
      Building backlinks is arguably the most important part of SEO. But it’s not as straightforward as it sounds – link building is actually like a complex recipe of various other skills you need to master, including creating awesome content, being a top salesman (or woman), an understanding of psychology, and some quality marketing if… Read More The post Guide to Building Backlinks for Your Retail Business appeared first on .
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    Understanding Site Abandonment

  • What is Email ReMarketing?

    Ari Gillam
    6 Aug 2015 | 5:38 pm
      Email remarketing is the process of convincing a consumer to come back to your site and complete their purchase. When a shopper is comparing products, they may visit a number of sites and take several days to make a purchase decision. Remarketing emails remind the user of your site and direct that person back to complete their purchase.   Dynamic email remarketing takes this even further. A dynamic email incorporates personalization into every aspect of the communication. Dynamic remarketing emails not only remind the user about your site, they also address the consumer by name,…
  • Promote Discovery with these Email Marketing Ideas from TripAdvisor

    Joe Rosenthal
    29 Jul 2015 | 9:15 am
      Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As the world’s largest travel site, TripAdvisor puts together pieces of advice and opinions from millions of travelers to facilitate, improve, and nurture everyone’s inner wanderer. Today, we’re going to look at the email marketing ideas employed by…
  • Reduce Cart Abandonment with Simple Visual Tweaks

    Bryan Gudmundson
    22 Jul 2015 | 10:03 am
      Reducing cart abandonment is a tricky process in which seemingly simple tweaks result in significant performance changes. This means that, with some careful testing, implementing a seemingly small change to your established cart can have a big, positive impact on efficacy. Today, we’re going to talk about a few visual changes you can test on your own site to reduce cart abandonment.   Active Cart Notifiers As shoppers browse and add items to their carts, use real-time notifications to help consumers see when they add to their order. Despite being seemingly mundane utilities,…
  • Transactional Emails: Marketing Ideas that Boost Value

    Joe Rosenthal
    15 Jul 2015 | 12:59 pm
      Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again. Today, we’re going to take a look at the typical transactional email and discuss a few campaign ideas that’ll transform these strictly utilitarian messages into able marketing tools.   What Is a Transactional Email? A transactional email is a message triggered by conspicuous user behavior and is typically receipts or confirmations. These messages have come to be an…
  • Email Remarketing Along the Conversion Funnel

    Bryan Gudmundson
    2 Jul 2015 | 10:48 am
         Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching the appropriate message. With the proper planning and creative thinking, all three of these steps are achievable at the beginning, middle, and end of the conversion funnel. Today, we’re going to break down email…
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    Whisbi » Blogs

  • Whisbi + Vodafone among best Telecommunications innovations at eCommerce Awards for Excellence

    Zsofia Kerekes
    11 Aug 2015 | 2:23 am
    The annual eCommerce Awards for Excellence is one of the most prestigious international contests, rewarding authentic e-commerce and retail innovation across different categories. This year, Whisbi with Vodafone has been selected as Finalist in the Best Telecommunication eCommerce category. Note that only 4 companies were innovative enough to make it on the list! It is not only a great honor but yet another reassurance of our vision to take the real store experience online being a real industry revolution. The future is omnichannel and Whisbi is changing the way people are connecting with…
  • Breaking: taking the physical store experience to mobile retail

    Zsofia Kerekes
    30 Jul 2015 | 3:01 am
    Once upon a time, looking for products and purchasing online had been something quite hard to imagine. Then, it had turned into a ceremony. Making a cup of tea, switching your desktop computer on, opening the browser, then spending an hour zapping from site to site – not so long ago, this was the customer’s typical e-commerce ritual. Nowadays, shoppers often reach for their smartphones and tablets when looking for product inspiration and information instead of computers. Life got faster, so in order to save — or even to kill — time, customers got used to multitasking…
  • New live video solution for dealerships: easier & sells more than pre-recorded videos

    Zsofia Kerekes
    17 Jul 2015 | 4:01 am
    Did you know that more than 80% of customers start by looking around online when they are about to purchase a car? Are you doing everything you can to engage them before a competitor would? Now think about it for a second: If customers were on your website, saw a car they liked and called you, would you be able to show the car to them even if they were too busy at the moment to go to the dealership? Whisbi allows you to show your vehicles via real-time video in a few seconds, simply using your smartphone. Our patented solution can automatically connect any normal inbound or outbound phone…
  • How do customers search for cars online? – A sales guide to the digital purchase journey

    Zsofia Kerekes
    14 Jul 2015 | 7:30 am
    Experts agree that the role of car dealers and automotive manufacturers alike are undergoing fundamental changes. Some years ago, car dealers were the gatekeepers and the primary source of information, with car brands providing some marketing tailwind by awakening curiosity for the latest models through advertising. This is not the case anymore. Dealers are no longer the primary source of information; their role gets more important down the road, when the customer is already closer to making a decision. On the other hand, more customers are turning to their digital devices to go online and…
  • The Automotive Retail Experience Guide: Augmented Reality, Virtual Reality vs Virtual Showroom

    Zsofia Kerekes
    1 Jul 2015 | 6:24 am
    Digitalization creates a perfect setting for new kind of customer experiences in Automotive – both in terms of market moment and technological capabilities. The next generation of innovative solutions are already here and some of these technologies seem more futuristic at first glance than your favorite science fiction movie. Augmented Reality, Virtual Reality and most recently, Live Virtual Showroom experiences…just to name a few of the most remarkable ones. But how exactly can car companies use these emerging retail technology innovations? The truth is that they serve different…
 
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    Spark Solutions - Ruby on Rails & Spree Commerce Developers

  • Spark Solutions among Top Software and Web Developers in Poland

    Michal Faber
    24 Aug 2015 | 8:41 am
    This research identifies eleven Poland-based development firms with outstanding records of client service.  WASHINGTON, August 21, 2015 – Today Clutch published an updated report on Top Poland-based Software and Web Developers. The research leverages the proprietary Leaders Matrix methodology, which maps each firm’s focus in software and web development against their ability to deliver reliably on client expectations. The following eight companies were inaugurated into the Top Poland-based Software and Web Developers Leaders Matrix: Lunar Logic, Future Processing, XSolve,…
  • Clutch.co Spark Solutions review: Spree Commerce Implementation for Marketing and Advertising Startup

    Michal Faber
    29 Jul 2015 | 2:53 am
    Clutch.co, a company that identifies leading software and professional services firms that deliver results for their clients, has interviewed Spark Solutions clients and here’s the second review: Project summary: The client is an information technology startup offering brand design and IT strategy services to small and mid-sized businesses. Due to limited internal capabilities at the time, the client sought a qualified technology partner to support the functional development of a Spree Commerce website. Spark Solutions was one of several potential vendors to be shortlisted by the…
  • Clutch.co Spark Solutions review: Spree Commerce Implementation for Health Startup

    Michal Faber
    24 Jul 2015 | 1:45 pm
    Clutch.co, a company that identifies leading software and professional services firms that deliver results for their clients, has interviewed Spark Solutions clients and here’s the first review: Project summary:  The client is a health and wellness startup offering customers a variety of premium natural health products and merchandising them exclusively online. Due to limited internal capabilities and frustration with their previous Shopify solution, the client sought a qualified technology partner to support the development and integration of their new Spree Commerce solution. Spark…
  • Question: How much does it cost to implement Spree Commerce?

    Michal Faber
    9 Jun 2015 | 6:13 pm
    Basic Spree framework is available for free – it’s open source. But you need to customize it to your specific needs and that can be done by a specialized Spree shop. Or you can work on it yourself – if you can spare the time. Just like with any other open source solution it saves you so much time and let’s you focus on your business-specific development. If you hire someone the initial cost will depend on: who you hire – of course – you get what you pay for – that’s another topic for discussion – see here: Michal Faber’s answer to…
  • Question: How can I boost sales in my e-commerce store?

    Michal Faber
    8 Jun 2015 | 4:47 am
    Two mega-tips that cost nothing but your time: befriend Google – optimize your site (topic relevant and keyword rich content – focus on product categories and products including variants / atributes, mobile-ready, page load times) and do some content marketing on-site and off-site to create valuable inbound links as well as drive traffic from search results do some growth hacking on your site – set up serious analytics tools (funnels, targets) and start grinding data, identify bottlenecks and traffic sources, optimize those, start building email database of your visitors and…
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    Coding Basics

  • Top 5 Reliable Magento Hosting

    Admin
    17 Aug 2015 | 6:37 pm
    Finding the best Magento hosting is a task that can be very daunting, especially for new store owners who don’t have a clue about hosting and what makes a hosting environment good for hosting a Magento store. We qualify a good Magento host as a host that runs your store very fast, is affordable for small Magento stores and that has the ability to upgrade seamlessly. Your hosting should grow with your store visitors meaning that if your visits jump, your hosting should also get upgraded. With our experience in Magento development, we know exactly which web hosting is the best for…
  • Magento Enterprise: What Does it Cost?

    Admin
    16 Aug 2015 | 8:51 am
    In the Ecommerce world, a paradigm shift is happening. Lots of entrepreneurs who have ran their stores for more than a few years are looking to expand their operations to generate more revenue. The most important thing in that expansion is the reliability of their Ecommerce platform. Most online store owners who started out with the Magento Community edition decide to upgrade to the Magento Enterprise edition. However, what does such an upgrade cost in reality? We have done some research, and asked for a quote for a complete Magento Enterprise setup at 5 different Magento agency’s in…
  • The Best Search Extensions for Magento

    Admin
    1 Aug 2015 | 4:47 am
    One of the questions we get asked the most is about Magento’s search function. A lot of store owners know by now that the default search function integrated into Magento is crap. There really are no other words to describe it. It takes ages to load the search results (visitors hate waiting and slow websites), and the results it displays are often completely unrelated to your search query. Luckily, there are some awesome search extensions available for Magento that do a much better job at serving the customer the products he is searching for in your store, which will result in more…
  • The Best Feed Manager for Magento

    Admin
    24 Jul 2015 | 7:00 am
    The traditional way of doing Ecommerce business by selling your products through your Magento store is slowly but surely changing. Store owners are constantly looking for additional sources of revenue and traffic to their online store. There are various other sources of traffic/customers that you can use when you own a Magento store. Here is a small list of the most popular shopping engines: Google Shopping (in the US, UK, Australia, Germany, France, Japan, China, Italy, the Netherlands, Spain, Brazil and Switzerland), Yahoo! Store, Amazon, ChannelAdvisor, eBay, Facebook, PriceGrabber,…
  • How to Install a Magento Security Patch

    Admin
    4 Jul 2015 | 3:14 pm
    With all these security patches Magento has been releasing lately, we thought it would be a good time to write a tutorial that shows you how you can quickly and easily install Magento security patches. This tutorial requires you to have SSH access to your server. Security patch? Whats that! Every time there is a major leak discovered in Magento, the company releases a patch that fixes the issue. The patch is a small .sh file that you can upload to your server, and execute with a SSH command, we’ll get to that later. The reason why Magento releases these patches is that they can be…
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    Ecommerce Blog - WiziShop

  • Making social video work for your brand

    Lucie Merieux
    28 Aug 2015 | 12:00 am
    Videos are becoming a MUST HAVE to reassure visitors and customers. Indeed, more and more visitors need a demonstration video before making their purchase. This help them to take the final decision as the product is displayed in a real life situation. Social videos are really powerful as they attract and convert much more than anything else. In the infographic below from The Media Octopus you’ll find all the reasons why social video will have a positive impact on your brand and I’m sure you’ll ask yourself why you didn’t think about that before… Why social videos are good for…
  • #CustomerService: Abhiroop Basu, Product and Content Marketing Manager at Zopim, tells you everything

    Lucie Merieux
    27 Aug 2015 | 12:06 am
    Today our guest is Abhiroop Basu, Product and Content Marketing Manager at Zopim. Zopim is a subsidiary of Zendesk and both companies are working on getting businesses and customers closer together. Thanks to Abhiroop and his precious tips and expertise, we will tell you everything about customer satisfaction and how Zopim can help you to increase customer engagement througha great and efficient customer service. Customers are better informed, more demanding and the competition is harder than ever so you have to play your cards right if you want to succeed. This begins by taking care of your…
  • Everything you need to know about #eCommerce trends in 2015 (4/10 : Design trends)

    Lucie Merieux
    26 Aug 2015 | 12:19 am
    Our last week article about eCommerce trends in 2015 was dealing with wearables and the increasing importance they were gaining in our day-to-day life. But now time for a new trend ! This week we will talk about responsive design and layout. Mobile-friendly eCommerce websites will stop being a nice to have and start to become a necessity for doing business online. Practical Ecommerce provides us with 6 eCommerce design trends that could impact how eCommerce sites are built or redesigned in 2015. Hidden menus Mobile site design has required that some common and necessary site elements are…
  • Get your #eCommerce shop into the international market !

    Lucie Merieux
    25 Aug 2015 | 5:21 am
    Getting into the international market is not easy for every retailer, we all know that. Selling abroad requires strong logistics and organisation. Moreover, with the different devices to which we all have access to, things have changed. People are getting more and more informed and demanding. Retailers have to offer more personalised services and gratification. Going international is not an easy thing to achieve, this is why we will see today the benefits of it, the things you’ll have to do and the mistakes to avoid. What are the benefits to go international? Going international, if done…
  • WiziShop’s pre-registrations are open! Get 1 year for FREE!

    Lucie Merieux
    25 Aug 2015 | 12:05 am
    Great news! Today is THE day…pre-registrations are open! The performance-based eCommerce solution is officially showing up in your country! How is the pre-registration process working? Why do you have to pre-register? And What are you going to win if 5 of your friends pre-register as well? I tell you everything in this article and I’m sure at the end you’ll pre-register! How do I pre-register? Nothing easier! To pre-register you just need to enter your email address in the dedicated area on our homepage. Then, you’ll get to the second page where you’ll have the…
 
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    Guided Selling

  • Why Customer Experience Isn’t Just Another Old Buzzword

    Wendyann Lewis
    21 Aug 2015 | 2:00 am
    Some terms in marketing lose meaning. Some of these phrases are just buzzwords that will fade in time and be replaced by a new marketing word of the day. Others however are important and shouldn’t be ignored because of overexposure, like popular songs that are overplayed on the radio. Customer experience is the present and future of competitive advantage and you need to understand how to perfect it to make your business stand out.
  • Self-Service: Meet the Demands of the Re-Wired Shopper

    Wendyann Lewis
    19 Aug 2015 | 5:00 pm
    The use of digital technology has drastically changed how today's shoppers approach purchases and services. Companies need to research customer needs and create interactive, evolving self-service systems that adapt to the re-wired shopper. Learn how you can create a responsive self-service system for your organization.
  • How Guided Selling supports the Shopper Decision-Making Process

    Anneke van Aswegen
    18 Aug 2015 | 5:00 pm
    Are you spending hours thinking of how you can help shoppers in their decision-making process to increase your sales? Shoppers want an improved shopping experience and a simplified purchase-decision process. Guided Selling provides for this and exceeds customer expectations.
  • 5 Ways to Deliver 360° Personalized Shopping Experiences in your Store (Part 2)

    Anneke van Aswegen
    11 Aug 2015 | 5:00 pm
    Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create personalized shopping experiences. Find out how they work and which ones are most effective for your business.
  • Personalize the Shopping Experience and Grow your Business (Part 1)

    Anneke van Aswegen
    10 Aug 2015 | 5:00 pm
    Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive revenues. Learn what it is and how it can help you grow your business.
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    TargetingMantra

  • [Infographic] Can’t Keep Up? 11 Marketing Automation Tools To Simplify Your Marketing Efforts

    Rahul Singh
    28 Aug 2015 | 12:24 am
    So you’ve been trying to engage with buyers and decision makers without much success? You even A/B tested CTA placement and copy to increase your conversions but to vain! You even tried email marketing campaigns which fetched you zero ROI. Now, all you want to know is “How to convert leads? But, did you know? Regalix found that 59% of B2B marketers worldwide strongly depend on Marketing Automation tools for their lead conversion. It is possible that you neglected the power of marketing automation and thus, landed with the trouble with the conversion. Then again, there are just so many…
  • How To Persuade Your Customers To Say ‘Yes’ Without Letting Them Know

    Saurabh Nangia
    27 Aug 2015 | 5:24 am
    Persuading customers to say ‘Yes’ without letting them know – isn’t this what every seller wants? The secret to more sales, however, lies in understanding what the buyer wants. Simply put, to sell your products, you need to speak the language that your customer understands. Marketers should do all the heavy lifting and leave the decision-making to their customers. For example, highlighting the benefits of your products, instead of highlighting its features. This way, you are communicating to your customers that the product is all about them, and not you. Without much ado, let me…
  • Jet vs. Amazon: Who Will Win And Why?

    Saurabh Nangia
    26 Aug 2015 | 9:30 pm
    A while ago, it was Walmart trying to compete against Amazon, and today, it is the ambitious Jet.com with its new dynamic-savings model challenging this eCommerce giant. Online buyers, clearly, have one more platform to fulfill their shopping requirements. A brief on how Jet.com works: You are charged an annual fee of $49.99 which gives free shipping (and returns) on orders above $35. For orders less than $35, you are charged a shipping fee of $5.99. If you place an order by 2 PM, you might be eligible for 2-day shipping. Regarding the war between Jet and Amazon, Vannessa Wade from Connect…
  • Make It Or Break It: 7 Things You Must Know About Email Marketing

    Saurabh Nangia
    26 Aug 2015 | 7:22 am
    To connect or to give space? If you connect, will they reciprocate? If they don’t, how to get them to notice and respond? These are only a few of many questions that keep nagging an email marketer all the time. Every brand, every product needs a different approach. Nonetheless, there are a few basic things that anyone who is on the battlefield of email marketing should keep in mind. Knock, Or Get Blocked This is the most important step – ASK FOR PERMISSION. The email recipients should be genuinely interested in what you are sending them. Nobody likes to be nagged and annoyed by…
  • Email Segmentation Has Evolved. Have You?

    Paras Arora
    26 Aug 2015 | 1:37 am
    It’s 2015 and email segmentation is nothing new to marketers. But how well have eCommerce players aligned their marketing strategy to the latest possibilities in email segmentation? 3 Factors That Determine How Good A Marketer You Are 1. Hyper-personalized emails 2. Emails at the perfect time 3. Fewer emails Let us use an example to understand each of these factors. This is what your average customer base looks like: Multiple age groups, locations, interests, actions, browsers etc. are factors that create each individual. And each of these provides vital information based on which you can…
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