Ecommerce

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  • Apple Pay Rings Opening Bell in Banks vs. Retailers Match

    E-Commerce Times
    Richard Adhikari
    15 Sep 2014 | 5:00 am
    Apple's unveiling last week of its Apple Pay NFC mobile payments system has triggered a clash between banks and the retail industry. Apple has lined up support from banks and credit card companies, but Best Buy and Walmart have said they will not support Apple Pay, according to reports. Instead, they will go with a competing mobile wallet application, CurrentC, which they and several other large retailers have been working on since 2012. CurrentC may offer consumers the option to link to checking accounts, debit cards and merchant charge cards.
  • Minecraft May Help Microsoft Build Its Mobile Strategy

    E-Commerce Times
    Peter Suciu
    15 Sep 2014 | 11:23 am
    Microsoft on Monday announced it has agreed to acquire Mojang, the software developer that created the popular Minecraft video game. Although it's subject to customary closing conditions and regulatory review, the deal is expected to be finalized by the end of this year. Microsoft will pay $2.5 billion for Mojang and gain full control of the iconic Minecraft franchise. Minecraft, which allows players to build objects in an open world, has been one of the most popular independent video game franchises in history.
  • Ecommerce Tips: 5 articles to help put your business pedal to the metal

    The Bigcommerce Blog
    Harrison Dromgoole
    14 Sep 2014 | 12:36 pm
    We’re speeding towards the busiest business time of the year, and you had better be in the driver’s seat if you plan to sell more. Whether it’s checking your search engine optimization or priming a new coat of paint on your cover page, there’s always something you can improve in the never ending race for sales. Rev up your business with this week’s auto-inspired, ecommerce round up. Pull away from the pack Believe it or not, the things people say have an impact on others’ purchasing decisions—and your business is no exception. The Daily Egg describes…
  • Referral Program Template

    Build a Better eCommerce Business | Forewards
    Jason Dea
    15 Sep 2014 | 6:00 am
    We talk a lot about customer referral programs on this blog. Makes sense, it’s our thing. But one aspect we haven’t spent much time covering is what a great referral program template might look like from end to end. Said another way, what’s a template for a customer referral program that works? You asked. We […]The post Referral Program Template appeared first on Build a Better eCommerce Business | Forewards.
  • The State of Mobile Commerce [Infographic]

    Get Elastic Ecommerce Blog
    Linda Bustos
    5 Sep 2014 | 1:04 am
    This week’s infographic comes from Etail East, examining the mobile commerce landscape in 2014.TweetablesLess than 42% of retailers have mobile marketing strategies in place Tweet thisOnly 38% of retailers have seen measureable success from mobile marketing efforts Tweet thisFor 54% of retailers, mobile makes up >20% of total sales Tweet this71% of retailers’ mobile conversion rates are lower than desktop Tweet this88% of retailers have mobile optimized sites, only 38% have a mobile app Tweet this
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    E-Commerce Times

  • Wall Street Strings Taut as Alibaba Edges Toward IPO

    Richard Adhikari
    15 Sep 2014 | 4:15 pm
    Alibaba's forthcoming IPO will have a significant impact on Yahoo, but it's not likely to cause many ripples in the U.S. e-commerce market overall. Although this one deal will make Yahoo more money than it has made in years of struggling, it could lead to its demise as an independent entity. "Since Yahoo's total Alibaba stake is worth about $36 billion and Yahoo's market capitalization is $42 billion, it would only take about $6 billion to control Yahoo, with all its users and still-popular properties," said Covestor's Barry Randall.
  • Analytics: The Tie That Binds Sales and Marketing

    Christopher J. Bucholtz
    15 Sep 2014 | 2:27 pm
    If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago, the idea of data driving the sale is sacrilege. It minimizes the sales person's talent, and it suggests that sales are driven by a bunch of desk bound propeller-heads who never talk to customers. There's an alternate name for those propeller-heads today -- they're called "the marketing department."
  • Minecraft May Help Microsoft Build Its Mobile Strategy

    Peter Suciu
    15 Sep 2014 | 11:23 am
    Microsoft on Monday announced it has agreed to acquire Mojang, the software developer that created the popular Minecraft video game. Although it's subject to customary closing conditions and regulatory review, the deal is expected to be finalized by the end of this year. Microsoft will pay $2.5 billion for Mojang and gain full control of the iconic Minecraft franchise. Minecraft, which allows players to build objects in an open world, has been one of the most popular independent video game franchises in history.
  • Apple Pay Rings Opening Bell in Banks vs. Retailers Match

    Richard Adhikari
    15 Sep 2014 | 5:00 am
    Apple's unveiling last week of its Apple Pay NFC mobile payments system has triggered a clash between banks and the retail industry. Apple has lined up support from banks and credit card companies, but Best Buy and Walmart have said they will not support Apple Pay, according to reports. Instead, they will go with a competing mobile wallet application, CurrentC, which they and several other large retailers have been working on since 2012. CurrentC may offer consumers the option to link to checking accounts, debit cards and merchant charge cards.
  • Facebook Asks Users to Bare Souls Over Ad Hiding

    Erika Morphy
    12 Sep 2014 | 1:09 pm
    Facebook on Thursday updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed when they click to hide the ad. The second update takes this new policy a step further by giving more weight to the feedback provided from users who rarely hide ads. Users previously could opt to hide an ad they didn't like, and that was the end of the process. That is still the procedure -- but now they are presented with a window displaying questions about why they don't want the ad.
 
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    Shopify Blog - Company

  • Why Online Store Owners Should Embrace Online Reviews

    Mark Macdonald
    11 Sep 2014 | 7:25 am
    This is a guest post by Alex Ivanovs from CodeCondo. The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews. In fact, reviews have spread all across the internet and they pop-up regardless of whether you're actively encouraging them or not. However, when used strategically, reviews can become powerful pieces of social proof that persuade people to buy. In this post we’ll look at how to put reviews to work in your business. Specifically, we’ll show you how to start generating (and automating)…
  • Small Business Accounting 101: Ten Steps to Get Your Startup on Track

    Richard Lazazzera
    9 Sep 2014 | 7:01 am
    This is a guest post by Kendra Murphy from Bench Accounting. You’re about to launch your online store (or maybe you just launched) – congratulations! It takes perseverance and passion to get to the point you’re at. However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store. This list of 10 small business accounting steps will give you the confidence to know you’ve covered your bases, and are ready to move on to the…
  • Twitter Moves Into Mobile Commerce With New “Buy” Button

    Humayun Khan
    9 Sep 2014 | 6:30 am
    Yesterday, Twitter officially announced a new "Buy" button that can be embedded in tweets to allow users to buy a product with a couple of clicks. For now the feature is limited to a "small percentage" of users on its mobile app only. However, it's an important announcement as it could signal the next evolution for social platforms as they move from being not just a place to connect and share content, but also important engines for social fuelled "discovery commerce".  In their blog post, Twitter goes on to say, “This is an early step in our building functionality into Twitter to make…
  • Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

    Humayun Khan
    5 Sep 2014 | 7:21 am
    What happens when two university admissions counsellors decide to bring their passion for Southern style and access to education together? Well, if you ask Steven and Jason, they'll tell you an online store that sells hand-crafted bow ties and two entrepreneurs who just ran their first successful pop-up store inside a trendy women's boutique in Mississippi. This case study walks you through the journey of two friends and their quest to run a side business while using a portion of their proceeds to help students out with scholarships for school. From coming up with a concept, going through the…
  • Instagram 101: How to Build an Audience of Customers for Your Brand [Video]

    Lucas Santo
    3 Sep 2014 | 7:22 am
    We already know that Instagram is a great place for posting selfies and photos of food, but did you know that Instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that Instagram provides brands with 25% more engagement over other social media platforms.  And like any other social network out there, there are right ways, wrong ways, and clever ways to use it. So how can you use Instagram to build an audience of customers for your business? In this video, we'll show you three concrete methods that you can use to increase engagement and…
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    Get Elastic Ecommerce Blog

  • Your 12-Step Landing Page Recovery Program [Infographic]

    Linda Bustos
    11 Sep 2014 | 11:56 pm
    Today I and a few hundred digital marketing professionals from all over the map converge for Unbounce’s Call to Action Conference ( #CTAConf ) right here in Vancouver. We’re also happy here at Elastic Path to have Unbounce as our new downstairs office neighbours!If you’re not reading Unbounce’s conversion optimization blog – head on over and subscribe. This week’s infographic is courtesy of Unbounce, and covers the 12 steps to conversion rehab.Click to enlarge infographic
  • One Online Retailer’s Experience With Bitcoin

    Linda Bustos
    10 Sep 2014 | 9:51 pm
    In January, we asked Is 2014 the Year of Bitcoin for Ecommerce?Since then, we’ve seen the likes of NewEgg, Tiger Direct, Dell, Dish Network, Lord and Taylor and BloomNation jump on board with Bitcoin. Even PayPal is dropping big hints that it will support Bitcoin soon, which could help the cryptocurrency’s mainstream adoption.The founders of BloomNation (think Etsy for flowers – a marketplace that connects consumers directly with local florists) reached out to Get Elastic to share the results of its foray into Bitcoin acceptance since its launch pre-Valentine’s Day.Why did BloomNation…
  • A/B Testing the Untestable in Checkout

    Linda Bustos
    9 Sep 2014 | 10:03 am
    92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics).While testing the small stuff like button color, headline copy, can get reasonable lift, often the most impressive gains come from bigger changes – new approaches to layout, radical redesigns that fix multiple conversion speed bumps and, of more recent popularity, responsive design.And it’s often recommended to start A/B testing your checkout…
  • The State of Mobile Commerce [Infographic]

    Linda Bustos
    5 Sep 2014 | 1:04 am
    This week’s infographic comes from Etail East, examining the mobile commerce landscape in 2014.TweetablesLess than 42% of retailers have mobile marketing strategies in place Tweet thisOnly 38% of retailers have seen measureable success from mobile marketing efforts Tweet thisFor 54% of retailers, mobile makes up >20% of total sales Tweet this71% of retailers’ mobile conversion rates are lower than desktop Tweet this88% of retailers have mobile optimized sites, only 38% have a mobile app Tweet this
  • Avoid This Mobile Checkout Mistake

    Linda Bustos
    3 Sep 2014 | 1:03 am
    What’s the biggest mistake I see among online retailers’ mobile sites?“Invisible” guest checkout.That’s guest checkout that exists, but is buried so far, it’s too easy to miss.Why hiding guest checkout is terrible, just terribleHiding guest checkout in the first screen after this action amps the perceived difficulty of completing a purchase — a major source of friction, as it gives the impression that registration is required. And we know required registration is a major reason for checkout abandonment.An Econsultancy survey found 26% of UK buyers…
 
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    eMarketer Articles and Newsroom Posts

  • Article: Does the Apple Watch Have What Consumers Want?

    15 Sep 2014 | 9:01 pm
    Joining the wearables world, Apple unveiled the Apple Watch last week. And according to research, smart watches are set to dominate the lifestyle and entertainment wearables market in the coming years. So, what do consumers look for in a smart watch? Price and being able to track activity are top considerations.
  • Article: Balance Tips Toward Mobile for UK Retail Ecommerce

    15 Sep 2014 | 9:01 pm
    According to recent research, Q2 2014 marked a tipping point for mcommerce in the UK. It was the first time ever that retail traffic via mobile devices overtook desktop traffic. Sales, meanwhile, passed another milestone, with over one-third of all digital retail purchases occurring on mobile devices.
  • Article: Beacons Land on Retailers' Holiday Wish Lists

    15 Sep 2014 | 9:01 pm
    eMarketer expects US retail ecommerce sales to increase 16.6% during November and December 2014, an even faster pace than last year's strong 15.3%. With smartphones becoming ubiquitous shopping tools, retailers are looking for new ways to bring the digital and physical shopping experiences together. In this year's holiday season, they'll be actively experimenting with beacons, according to a new eMarketer report.
  • Article: Majority of Marketers Say 'More' to Brand Awareness Efforts

    14 Sep 2014 | 9:01 pm
    An outright majority (nearly 56%) of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months. Marketers in Latin America and Asia-Pacific are especially likely to up investments in branding-related activities, while those in Canada are the least likely.
  • Article: Cosmetics Shoppers Don't Find Digital Attractive

    14 Sep 2014 | 9:01 pm
    Consumers still show their faces at brick-and-mortar locations when it comes time to get pretty. The majority of internet users prefer buying cosmetics and personal grooming items in-store, with most saying they've never even purchased such products digitally. And based on recent research, few cosmetics buyers plan on switching to digital purchases any time soon.
 
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    Comparison Shopping Engine Strategies

  • 5 Reasons to Stick with Comparison Shopping Engines

    Delisa Reavis
    20 Aug 2014 | 12:54 pm
    Recently, a lot of online merchants with tight marketing budgets have been abandoning comparison shopping engines (CSEs) and instead diverting their marketing budgets to the ‘big three’ (Google, Amazon and eBay). At the same time, savvy retailers are capitalizing on this opportunity and seeing some stellar results — proving that there's still life in traditional CSEs yet. Need more convincing? Below are five of the top reasons it’s worth staying with CSEs. 1. You Don’t Want All Your Eggs in One Basket Though it’s true that most online sales are made through one of the big three…
  • Set Your Sights on Success: ChannelAdvisor Insite Auckland 2014 Conference

    Delisa Reavis
    3 Aug 2014 | 6:07 pm
    Educational opportunities and actionable takeaways abound at ChannelAdvisor Insite Auckland 2014: our annual half-day conference. Attend expert presentations on the state of local and global e-commerce, followed by a networking lunch and after-hours reception, where you can mingle with colleagues in the industry and speak with visionaries from companies such as Google, Trade Me and SLI Systems. In the span of a few short hours, you’ll hear about current and upcoming industry trends and learn practical tips for refining your multichannel strategy and growing your business. The Agenda This…
  • Expanding on Marketplaces Beyond Amazon and eBay — Sears

    Delisa Reavis
    9 Jun 2014 | 12:43 pm
    When you think of Sears, what product categories come to mind? It may not be surprising that on the Sears Marketplace, Apparel is up 36% and Auto is up 35%. But consider how unique it is for any marketplace to have cultivated a buyer audience in both these categories. For apparel sellers who want a boost in sales, look no further than Sears, whose long established brand has attracted loyal buyers for many years. And the same goes for auto retailers. The data we’re about to unveil about Sears.com may throw you for a loop, so fasten up. Sears.com is the third-largest online mass-merchant in…
  • New Search Marketing Webinar: Understanding Google Shopping Campaigns

    Delisa Reavis
    21 May 2014 | 2:17 pm
    Be on the lookout for our upcoming webinar with Google explaining the most recent Shopping campaigns upgrade! Read all about it here to find out what it means for retailers.
  • Check out the 2014 Spring Release

    Delisa Reavis
    16 Apr 2014 | 10:43 am
    It's Spring Release time! Learn all about the new ChannelAdvisor product features that help retailers become smarter about e-commerce at our sister blog, eBay Strategies, and sign up for the webinar taking place on May 1!
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    BIA/Kelsey - Local Media Watch

  • Payments, Screen Size and Skinny Jeans: Apple’s Local Angle

    Mike Boland
    12 Sep 2014 | 9:20 am
    This week has been all about Apple. That’s included some decent analysis, and a whole lot of overblown adoration that “they’ve done it again.” Larger iPhone screens are great but I’m not sure they’ll fit into the skinny jean pockets of the millennial target audience. In all seriousness as an Apple fanboy, longtime user, and industry watcher, I see implications for larger screens to jumpstart lots of cool app development.  I’m bullish on what this will do for content and ad delivery, but downright skeptical about Apple Pay. Building on our pre-launch…
  • Useful Research for New Orleans: Recent Blog Coverage, SMB Digital Marketing Speakers

    Peter Krasilovsky
    11 Sep 2014 | 10:33 am
    Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks). Acxiom: Scott Howe, CEO (Keynote, Day 2) Alignable: Eric Groves, CEO (Future Stars, Day 2) Booker: Josh McCarter, CEO (Scheduling ,Day 2) Facebook: Joe DeVoy, Product Manager, Local Ads, Facebook (Social Media Shift, Day 2) First Data/Perka: Mike Lazarro, Head of Planning (Beyond…
  • Signpost: CRM, Marketing Automation Enhance Promotions

    Peter Krasilovsky
    10 Sep 2014 | 4:18 pm
    Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools. Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager — initially supporting Google Offers and others — it has increasingly gotten into software development. Today, the company — which has raised about $15 million from Spark Capital, Google Ventures, OpenView Venture Partners and others — announced a new strategy that…
  • Quick Thoughts on Apple’s Big Announcements

    Peter Krasilovsky
    9 Sep 2014 | 1:35 pm
    A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What will the new announcements mean to our local ecosystem? To date, Apple’s focus on local has mostly been geared to Apple Maps. But here are a few things: 1. More content for larger screens. When the iPad was introduced, vendors such as Matchbin bet the bank that it would lead to higher paid subscriptions and new types of advertising. It didn’t really happen. But more content is…
  • Kilponen: SMB Retailers Need to Focus on Foot Traffic Drivers

    Peter Krasilovsky
    9 Sep 2014 | 8:51 am
    What should SMB retailers do to level the playing field with larger regional and national retailers? There are no easy answers, but they should really focus on mobile and geo location targeting, says Wanderful Media COO Doug Kilponen. Search has major limitations for them. “In the old days, you could create free traffic from Google and the like. But SEO is dead for small retailers,” says Kilponen, previously CMO at Merchant Circle. “It’s been taken up by the Amazons and Google of the world. If you do a search term on products, it is a black hole. You can rarely find a…
 
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    Blue Acorn

  • Reaching Statistical Significance

    Matt Rickerby
    26 Aug 2014 | 11:17 am
    When a test disproves your hypothesis, it can be disappointing. While you learn something about your customers, you don’t get the thrill of the win. Still, losing is not nearly as disappointing as a test that never ends. So why do some tests reach statistical significance quickly and some never get valid results? To understand why some tests never collect enough data, we have to understand the system we use to determine when a test wraps up. We call that system statistical significance. It ensures that we don’t make our decisions based on chance and false positives, but instead on…
  • Testing the Mini Cart

    Amanda Graham
    14 Jul 2014 | 8:41 am
    Every eCommerce blog and agency considers mini carts to be a best practice (including us). They give a visual confirmation that a product has been added to the cart, but more importantly, they keep the user on the product page, which makes it easier for them to find more products. Still, we had never seen data proving that a mini cart is a must-have. So we created a plan to get some answers using qualitative and quantitative data. Using Optimizely, we set up a test. By adding products to their cart, customers in test group A activated the mini cart and received a visual confirmation that…
  • Blue Acorn & IRCE 2014

    Chris Guerra
    4 Jun 2014 | 4:14 pm
    Blue Acorn is excited to be back on the floor entertaining and educating merchants at IRCE next week in Chicago! This will be the 10th Annual Internet Retailer Conference & Exhibition, and it will feature nearly 90% of the eCommerce solutions market. Merchants will have the chance to network with more than 600 agencies, systems integrators, and technology partners, most of whom will be vying for their business. All of the tactics will be coming out: giveaways, booze, promotional models (for the classy companies), hypnosis, free consultations, etc. It may seem like a lot of noise –…
  • Imagine 2014 Recap

    Chris Guerra
    23 May 2014 | 9:08 am
    For the second straight year, Blue Acorn was a gold sponsor at Magento Imagine. If you haven’t had a chance to go to the conference, do it. DO IT. You won’t regret it. How many other platforms host 2,000 attendees including merchants, developers, industry partners, and solutions partners…. that actually like each other? With so much going on, it’s difficult to even begin describing all that went down at Imagine 2014, but I’ll do my best here to recap my favorite highlights: Conversion Science Session Our founder and CEO, Kevin Eichelberger, spoke on the tools and tactics…
  • Liberating Your Google Analytics Data

    Amanda Graham
    7 Feb 2014 | 8:01 am
    When should you export your data? Google Analytics’ user interface allows you to slice and dice extensive amounts of data, but what if you want to do more? For example, you may want to merge backend eCommerce data for serious customer segment data mining, design beautiful and actionable dashboards, or combine Google Analytics Data with SEO keyphrase research to rank keywords. To perform any of these tasks, you will need to liberate your data by exporting it to a program. Luckily, the data geniuses at Google foresaw the need to extract data from Google Analytics and have provided their users…
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    Sitecore Commerce Server Blog

  • Sitecore Commerce at Symposium Europe Barcelona 2014

    Ryan Donovan [Sitecore]
    15 Sep 2014 | 4:07 am
    Greetings from Barcelona! We wanted to provide an overview of the Sitecore Commerce coverage at Symposium Europe 2014: PROT1D – Content + Digital Marketing + Commerce = The Total brand buying experience When: Tuesday, September 16th at 17:30-18:30 in...(read more)
  • Sitecore Commerce at Symposium Las Vegas 2014

    Ryan Donovan [Sitecore]
    3 Sep 2014 | 5:12 pm
    We wanted to highlight some of the great content that is commerce-related at Sitecore Symposium Las Vegas next week: PROT2A Content + Digital Marketing + Commerce = The Total Brand Buying Experience o When: Tuesday, September 9, 2014 at 11:30 AM-12:30...(read more)
  • Unwrapping Sitecore Commerce 7.2

    Ryan Donovan [Sitecore]
    29 Aug 2014 | 10:19 am
    For this blog, we wanted to provide some pragmatic advice on how to get going with Sitecore Commerce 7.2 and make sure that customers and partners know where to go to get the various pieces of information required to properly setup the product. At a glance...(read more)
  • Sitecore Commerce: An In-Depth Introduction

    Ryan Donovan [Sitecore]
    6 Aug 2014 | 1:12 pm
    With yesterday’s announcement of Sitecore Commerce, we wanted to provide some more insight into precisely what is now available. Sitecore released three products: Sitecore Commerce 7.2 powered by Commerce Server, Sitecore Commerce Connect 7.2 and...(read more)
  • Mainstream Support for Microsoft Commerce Server – Key Date Approaching

    Wayne Smith [Sitecore]
    27 Jun 2014 | 9:31 am
    With Commerce Server now under active development at Sitecore, we still keep an active eye on historic versions to make sure that all Commerce Server customers worldwide are kept informed on key milestones – and there’s one approaching fast...(read more)
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    Retail, in the eyes of the everyday customer

  • Cleverest Email Signup

    betterretail
    15 Sep 2014 | 2:15 am
    I felt I had seen every tactic possible to goose email signups (example, example, and example).Then I saw this clever tactic on basspro.com.Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item— A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t even buy (it’s sold out).But basspro.com isn’t naive, they understand human psychology and know shoppers hate the idea of missing out of something (even if they weren’t really interested in this particular item).Basspro.com isn’t…
  • Price Valid From [08/21/2014] to [09/10/2014]

    betterretail
    8 Sep 2014 | 3:18 am
    To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days— Great way to incentivize on-the-fence shoppers to take action today.Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.
  • About Us Dropdown

    betterretail
    1 Sep 2014 | 3:13 am
    I’ve talked about the importance of About Us pages many, many, many times and each example is a unique way of presenting About Us content.But, if you have a really short About Us message you may like how bulbman.com displays their About Us content.I don’t like their content per se but I do like the format in which they display it.Again, this only works if your About Us content is really short.On bulbman.com About Us is a link on top navigation, and on mouse over they show About Us content as the dropdown—
  • Quick View Solution

    betterretail
    25 Aug 2014 | 2:13 am
    In a previous post I debated if Quick View interface was really needed.Basically, Quick View is a mechanism online retailers use to allow shoppers to buy directly from subcategory pages (bypassing the product page).Example— When Quick View is clicked a lightbox like this appears— Why I hate Quick View— product images on category pages are shrunk down, and Quick View takes up a fair amount of image screen real-estate.Thus, it’s highly likely people will end up clicking it accidentally, I know I do.If you really must use Quick View do what onlinefabricstore.net does.On their…
  • Words Are Powerful

    betterretail
    18 Aug 2014 | 2:35 am
    As I was casually browsing through poppin.com an email signup popup appeared.  Was annoyed and ready to click (x) but reading their popup message totally calmed me down—
 
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    ColderICE: Ecommerce News, Hints, Tips & Tricks

  • The Most Trending eCommerce Joomla Template 0f 2014

    John Lawson
    15 Sep 2014 | 8:12 pm
    The Most trending eCommerce Joomla Template of 2014. The more developed the society is, the higher the demand for taking products indirectly. Therefore, buying any goods you want without going to the stores will be …
  • Four Video Ads that Define the Scottish Independence Referendum

    John Lawson
    15 Sep 2014 | 8:12 pm
    With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side’s respective message to Scottish voters, who are being asked to answer either Yes [...]
  • James Franco Hits AOL Originals by ‘Making a Scene’

    John Lawson
    15 Sep 2014 | 8:12 pm
    Actor and polymath James Franco has dabbled in producing a web series before, but he’s about to make his AOL Original debut with ‘Making a Scene’. The innovative 10-episode comedy, which showcases Franco’s recreation of cinema’s most iconic moments, lands on AOL this Wednesday.
  • Video Ads Land on Flipboard and They Won’t Auto-play

    John Lawson
    15 Sep 2014 | 8:12 pm
    Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it’s Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won’t auto-play so the user will have the option whether to view them or not.
  • Ecommerce Comercialización

    John Lawson
    15 Sep 2014 | 4:12 pm
    Siguenos: Documento.
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    eBusiness Strategy

  • Join Us At the eBusiness & Channel Strategy Forum in Chicago, October 28th and 29th!

    Carrie Johnson
    11 Sep 2014 | 1:13 pm
    It's a boardroom topic, it's changing the way that firms do business, and it's unleashing innovation at an unprecedented pace. No, it's not the new watch from Apple, it's digital business, and getting it right is crucial to the survival of nearly every business. Mapping Your Path To Digital Mastery is also the theme of our annual eBusiness Forum, which will take place in Chicago on October 28th and 29th. Come join us! At the event this year we'll be tackling this fundamental tension: According to our survey with partner Russell Reynolds, 73% of firms think that they have a digital strategy…
  • Merchants Will Decide The Fate of Apple's Mobile Wallet

    Denée Carrington
    4 Sep 2014 | 9:00 am
    The frenzy over Apple's formal launch into the digital wallet space has reached a fever pitch. There is no shortage of speculation around the widely anticipated "iWallet" - and for good reason. Apple has a slew of compelling assets to leverage for its wallet, like an existing consumer base with roughly 800M cards on file, Passbook, iTouch, iBeacon, and more. It also has a unique track-record of entering existing categories with elegantly designed solutions that redefine, then dominate -at least for a time. However, we can't ignore the fact that the mobile wallet graveyard is littered with…
  • Forrester Predicts The Future Of Retail Store Technology

    Lily Varon
    4 Sep 2014 | 6:16 am
    What lies ahead for the retail store? Yesterday, Forrester published a report that predicts the answers to key questions about the future of the retail store: Which digital technologies currently on the periphery of the store environment will make the leap to the sales floor? How will retailers know which technologies have potential and which will remain gimmicks? In the report, we outline the utility and predicted chronology of several technologies, including: Proximity technologies. Retailers will know when and where an associate is needed, by whom, and for what purpose. Wearable…
  • Alibaba Beyond eCommerce: Understanding The World’s Biggest Digital Ecosystem

    Vanessa Zeng
    3 Sep 2014 | 11:33 pm
    Following Alibaba's announcement that it will list on the New York Stock Exchange, global eBusiness professionals are paying closer attention to the Chinese Internet giant, wondering what impact it will have on their business. For those who need to get up to speed on the company, here is a preview of Forrester's upcoming report on Alibaba, which summarizes its development history, revenue streams, business expansion, and the impact it will have on digital services business value chain: Alibaba draws its revenue streams from the ecosystem around its eCommerce platform. According to Alibaba…
  • Aetna's CarePass Saga Presents Valuable Lessons To The Healthcare Industry

    Peter Mueller
    28 Aug 2014 | 12:16 pm
    Last week, Aetna decided to decommission CarePass, its consumer data aggregation platform. It was initially much heralded; however, this development highlights some of the fundamental problems with the health plan's early forays into this space. I have outlined these issues in my new report, "The Unfulfilled Promise of Plan-Owned Digital Health and Wellness Platforms." The report went to publication before the CarePass development was announced, but this decision is not at all surprising and validates many of the fundamental challenges with early platforms identified in the report. The…
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    Solid Cactus, Inc

  • Frequently Asked Questions About Responsive Design

    Scott Sanfilippo
    19 Aug 2014 | 10:46 am
    Since writing about our new Responsive Design offering for Yahoo! Store and Monster Commerce (Network Solutions) a few weeks ago, I’ve received several emails asking questions about what responsive design is all about. Today, I’ll answer some of the most frequent ones: Q: What exactly is responsive design? A: Simply put, responsive design is a way to program a website or eCommerce store so that it provides the user with an optimum browsing experience on whatever device they are viewing the website on. In other words, the website “responds” to the window size of the computer,…
  • Introducing Responsive Website Design for Your eCommerce Store

    Scott Sanfilippo
    23 Jun 2014 | 10:36 am
    Around this time of the year, as an eCommerce merchant, I start thinking about the upcoming holiday season.  While Christmas and Chanukah are probably the last things many of you are thinking about right now, online store owners are starting to plan for the busiest selling season of the year. In order to capture the most sales possible in the short period that kicks off on Black Friday and ends a few weeks later, store owners have to begin preparing their websites and getting their marketing efforts in check now. One of the hottest topics being talked about in eCommerce circles at the moment…
  • Reduce Your Abandonment Rate with our Shopping Cart Abandonment Tool

    Scott Sanfilippo
    13 May 2014 | 9:45 am
    Over the past several weeks we’ve been burning the midnight oil in the Solid Cactus Development Lab to bring you several new and updated features for your eCommerce store. In February we introduced our Mega Top Nav for Yahoo! Store that has proven to be a winner with store owners looking to provide their customers with an easy, not to mention eye-catching, way to navigate. In March, our Facebook fan building app, Get Me Likes, received an upgrade that allows for more screen placement options and some “under the hood” improvements. Since then, it’s quickly become one of our…
  • (Re)Introducing Scratch & Save for Your eCommerce Store!

    Scott Sanfilippo
    15 Apr 2014 | 10:30 am
    A few years ago we introduced an eCommerce store feature that I really got excited about. When our lead developer came to me with the idea for a virtual scratch-off coupon for the item page, I knew right away this was going to be something that store owners would want to have on their site for special sales and promotions. We built a prototype and selected about a dozen store owners to be part of a beta test to gauge coupon usage, customer comments, feedback on usability, etc. We made some tweaks and released “Scratch & Save” which quickly skyrocketed to be one of our top selling…
  • Get Me Likes Gets an Upgrade!

    Scott Sanfilippo
    27 Mar 2014 | 9:18 am
    It wasn’t that long ago we released our Facebook fan building feature, Get Me Likes, for Yahoo! Store, Monster Commerce and 1ShoppingCart. Since then, eCommerce store owners have been using it to increase their fans, capture sales and build a community of loyal followers. We’ve received valuable feedback since the first release and have incorporated many of what our users have asked for in the latest version, 1.1, including: Multiple Placement Options: Version 1.0 only allowed Get Me Likes to be displayed along the left center side of the screen. Version 1.1 now allows for these…
 
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    The Bigcommerce Blog

  • Ecommerce Trends: What the history of selling online means to your store today [SlideShare]

    Chris Apollo Lynn
    15 Sep 2014 | 3:03 pm
    Last month was the 20th anniversary of the first secure retail transaction on the Internet. As covered by the New York Times, on August 11th, 1994, a man sat down at his computer, logged onto the Internet, input his credit card data, and purchased Sting’s “Ten Summoners’ Tales.” Not only was the event accompanied by the popping of bottles of champagne, it also uncorked a new way for consumers to shop—and a fruitful way for entrepreneurs to make money. Changing costs to launch an online store A lot has changed in twenty years. A compact disc (known then as a…
  • Ecommerce Tips: 5 articles to help put your business pedal to the metal

    Harrison Dromgoole
    14 Sep 2014 | 12:36 pm
    We’re speeding towards the busiest business time of the year, and you had better be in the driver’s seat if you plan to sell more. Whether it’s checking your search engine optimization or priming a new coat of paint on your cover page, there’s always something you can improve in the never ending race for sales. Rev up your business with this week’s auto-inspired, ecommerce round up. Pull away from the pack Believe it or not, the things people say have an impact on others’ purchasing decisions—and your business is no exception. The Daily Egg describes…
  • Successful Entrepreneurs: 3 quick business tips from Fortress of Inca’s Evan Streusand

    Sean Couch
    12 Sep 2014 | 10:17 am
    Captivated by the quality and craftsmanship of a pair of boots he purchased during his trip to Peru in 2004, Evan Streusand was inspired to start Fortress of Inca, a hand-made peruvian shoe company. His brand takes pride in their one-of-a-kind quality products. That, combined with their mission to share, differentiates Fortress of Inca from others in the industry. Below are three quick tips Streusand learned while growing his business that can help any entrepreneur build a strong brand online and beyond. Also, check out our Fortress of Inca case study to see how they leveraged Bigcommerce to…
  • Apple Pay, mobile wallets, and the future of ecommerce

    Harrison Dromgoole
    10 Sep 2014 | 4:09 pm
    It’s been a big week for mcommerce. On Monday, Twitter announced its “Buy” button, and on Tuesday, Apple revealed their new iPhone 6, 6 Plus and Apple Watch. They also unveiled Apple Pay, an updated version of their mobile wallet. While not as glamorous as the sleek design of the smartphone and smartwatch, it could mean big things for mobile commerce. What is a mobile wallet? Like a real wallet, mobile wallets are apps that store pre-entered credit card information for quick checkouts.  When a customer wants to pay, instead of pulling out their credit card, they…
  • Paid Search: Using AdWords & PPC to drive search traffic to your store in hours [VIDEO]

    Katey Ferenzi
    10 Sep 2014 | 10:36 am
    Did you know that PPC, or Pay Per Click, can help your online store see an increase in traffic from search engines and sales within hours? Believe it! And although the word “pay” may make you nervous, investing in PPC doesn’t need to be painful, complicated or cost a fortune. To help convince you of PPC’s magic, I’ve asked Liam Garcia, a certified PPC expert and Enterprise Account Manager for us here at Bigcommerce, to join me for this week’s #SellMore post. Watch this week’s #SellMore video (and the rest of this blog post) to learn how to: Skip the line and dominate search…
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    3dcart's Ecommerce Blog

  • The Most Important Things You Need to Know for Online Success

    Bryan Falla
    11 Sep 2014 | 6:47 am
    Site Accessibility/ Crawler Access No matter how amazing your site content is, it won’t be discovered by your target audience or anyone for that matter if you don’t have optimized site accessibility. This means that search engines won’t be able to crawl your pages and contents, thus they will not show up on search results. [...]
  • 3dcart Integrates with MasterPass™ Checkout Services

    Bryan Falla
    9 Sep 2014 | 9:00 am
    There is another new option for 3dcart clients with the implementation and integration of MasterPass™, a digital wallet service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences. The new service provides 3dcart’s expansive network of small business merchants the ability to offer their customers a convenient and [...]
  • WisePricer: How It Can Make Your Business Better and Feistier

    Joe Palko
    8 Sep 2014 | 6:44 am
    It’s definitely no secret just how huge an impact pricing can have in any business. How competitive is your pricing? And with the many competitors there are in the e-commerce industry, it can certainly be a big challenge to keep up-to-date with all the changes and statistics. “Monitor, compare, compete.” This is what you can [...]
  • 10 Amazing Tips to Build Your Twitter Followers

    Joe Palko
    5 Sep 2014 | 7:50 am
    To this day, Twitter remains to be one of the top-performing social media networks and an unquestionably powerful marketing tool for online businesses. This is why it’s essential for you to learn how to build your own Twitter followers. As the experts say, it’s not just all about the numbers. It’s more of the quality [...]
  • Thinking About Selling eProducts? Pros and Cons…

    Joe Palko
    28 Aug 2014 | 12:35 pm
    With the continuous proliferation of eCommerce and the mounting popularity of affiliate marketing, it’s no wonder e-products (otherwise referred to as “digital downloads” or “softgoods” are also thriving in the market these days. Many would-be online entrepreneurs are thinking of either selling others’ e-books, software, and other types of e-products or coming up with their [...]
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    The Official LexiConn Blog

  • Extending Magento

    Matt Grimm
    9 Sep 2014 | 5:25 am
    Tweet While Magento CE has a robust built-in feature set, there are times when desired functionality is seemingly non-existent (e.g Full page cache, Google Shopping feeds, Affiliates program, etc…).  In this post, we’ll review some “best practices” for addressing functionality gaps in Magento.   Requirements To get started, we highly recommend outlining known requirements, expectations and assumptions.  This critical first step can mean the difference between success and failure. Sharing a consistent set of well written requirements with each technical contact…
  • ShopSite Tip – Add a Contact Us Page

    Rich A.
    27 Aug 2014 | 10:43 am
    Tweet Our customers all need to reach us at some point.  Maybe they need to call, send an email, fill out a contact form, or visit in person – and a Contact Us page allows them to get the information they need to reach you. In this blog post we’ll show how to easily add a Contact Us page to ShopSite with sample code for a contact form and other details. Contact Form Part 1 – The Contact Form All LexiConn accounts come with a form processor called formmail.php which is used to parse contact forms and email the results.  Below is some sample code you can paste into the Text…
  • Magento Go Shutting Down – Where to Go Next?

    Robert Mangiafico
    18 Aug 2014 | 9:17 am
    Tweet Back in July 2014, Magento (owned by eBay) announced that it would be shutting down its Software-As-A-Service (SaaS) ecommerce platform known as Magento Go. Merchants on Magento Go have until February 1st, 2015 to move their stores to another application. Magento will be focusing on their standalone products – Magento Community Edition (CE), a free open source software application, and Magento Enterprise Edition (EE), a commercial application geared for large merchants. This sudden closing of Magento Go came as quite a shock to many ecommerce merchants… The question many Go…
  • Google Shopping Adds Product Reviews

    Matt Grimm
    5 Aug 2014 | 9:11 am
    Tweet Last week Google announced plans to begin displaying aggregate product review information within Google Shopping Campaigns (formerly known as Product List Ads).  Meaning Google will display stars and review counts next to each paid product listing. You can read the full announcement at: http://adwords.blogspot.com/2014/07/helping-shoppers-decide-with-product.html This is a BIG, long awaited development, that is sure to help merchants increase conversion rates.  If you are currently using the Google Shopping service, or plan to, now is the time to act. In order to give merchants time…
  • Shipping API Monitor – What Does 1 Year Tell Us?

    Rich A.
    16 Jul 2014 | 10:49 am
    Tweet One of our projects here at LexiConn – www.ShippingAPIMonitor.com – just had a birthday.  The website recently passed 1 year of monitoring the FedEx, UPS, and USPS shipping APIs, and we thought – why don’t we take a look at some of the stats and see what we’ve tracked over the last 12 months? What Does It Do? ShippingAPIMonitor.com provides real-time tracking of the shipping API systems for rates being returned from the big three – FedEx, UPS, and USPS. It monitors for their system being up and returning valid rates every minute from 2 geographically…
 
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    eCommerceCircle

  • Get Personal To Stand Out from the Competition

    Don Amato
    15 Sep 2014 | 10:37 am
    E-commerce consumers have choices about where they spend their dollars, but your ability to personalize their experience can be a huge competitive advantage. Here’s how you can customize your e-commerce experience, and why it’s so important. Don’t wait to address the customer. Email remains a low-cost and highly efficient marketing channel, but as an e-commerce retailer, you have a superior advantage over offline retailers thanks to your ability to collect relevant online data from e-commerce visitors (even those that don’t order). You’re able to continually hone those analytics and…
  • 7 SEO Stats That Will Have You Crawling With Excitement (Infographic)

    Menachem Ani
    11 Sep 2014 | 11:55 am
    Did you know 70% of the links search users click on are organic, not paid? Via Business 2 Community
  • 4 Simple SEO Techniques You Can Implement Today

    Rhianna Holt
    2 Sep 2014 | 6:49 am
    Google is continually improving algorithms, and this is evident from the recent ‘Penguin’ and ‘Panda’ updates changing the way websites rank, and the best way to optimize your website to rank higher. With ever changing techniques it can be hard to keep up – but the basics of SEO have remained the same for quite some time. We’ve shortlisted 4 simple, white-hat techniques you should always use when it comes to search engine optimization… 1. Stop keyword stuffing The general rule for keywords is to target broad keywords on the homepage and long-tail…
  • A Date with Your SEO Specialist: 4 Things to Watch Out for

    Joe Palko
    26 Aug 2014 | 12:32 pm
    It’s no secret that every successful ecommerce website has a remarkable SEO partner. After all, search engine optimization plays a major role in boosting any online business. This is the reason why you need to get to know your SEO specialist better. Just like in a real date, the getting to know stage will give you an idea if you wish to proceed with this person to the next level or find a better partner. There are certain things you need to watch out for so as to determine the true worth of your current SEO company. 1.  Background When you go out with someone for the first time, your…
  • Top 5 Benefits of Off-Site Inventory Management

    Don Amato
    25 Jun 2014 | 10:46 am
    Inventory management can be a challenge for an e-commerce company. Many companies start out small and have limited space. They might want to offer large product lines to their customers, but it’s a challenge to store the products at their location. If your company is taking off or you want to expand your product offerings, but you’re facing the challenge of limited space, you might be considering finding a warehouse or switching to a larger one. Off-site inventory management is the perfect solution to this problem. This method can have many benefits for an e-commerce company,…
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    TrialPay Blog

  • TrialPay Europe Heads to dmexco

    Olga Larina
    9 Sep 2014 | 11:22 am
    TrialPay is excited to sponsor at dmexco in Cologne this week (September 10-11).  As the premier event for digital marketing, with almost 500 speakers and 30,000+ attendees from around the world, dmexco promises to be an educational and exciting couple of days. This year, the theme of the conference and exhibition is “Entering New Dimensions”.  As the world goes increasingly digital, it is the perfect opportunity for marketers, advertisers and businesses on the whole to evaluate the consumer experience.  At TrialPay, we recently announced a large technology licensing deal with…
  • Visa acquires strategic license of TrialPay’s technology to enhance the world of payments and offers

    Terry Angelos
    27 Aug 2014 | 2:08 pm
    Eight years ago, TrialPay pioneered the concept of transactional advertising: placing relevant offers around transactions, and using transactional data to show relevant offers. To date, hundreds of millions of consumers have used our platform to generate new transactions for merchants and advertisers, registering over a quarter billion dollars in revenue. We are excited to announce that Visa, a long-time partner and investor in TrialPay, has acquired a strategic license to TrialPay’s technology platform. Our transactional tools, which make payments more profitable for consumers and…
  • Casual Connect 2014: After Parties

    Amy
    21 Jul 2014 | 10:24 pm
    Welcome to Casual Connect in San Francisco. To make the most of  your conference experience,  you will find a list of events below that you can attend in the area for the rest of the week! You can also visit us at Table 403 in the Gold Sponsor area, or set up a meeting. We hope to see you there! Tuesday, July 22 Official Opening Night Party, presented by InMobi + Pandora When: Tuesday July 22 @ 8pm-1am Where: Mezzanine & 54 Mint & Blue Bottle @ Mint Plaza GMIC VIP Rooftop Party Hosted by GWC When: Tuesday, July 22, 2014 @ 5:30-8:30pm Where: Clift Hotel Mobile UA & Growth…
  • UPDATE: In Response to Apple Rejecting Apps for Reward Videos and Social Sharing (Introducing a new TrialPay Merchant Feature!)

    Amy
    14 Jul 2014 | 2:07 pm
    As we mentioned in our original blog post (below), TrialPay has the ability to turn off any prohibited offer types that may cause concern when submitting your app to the App Store. Building on our philosophy of putting the developer first, including increased transparency and control, we have rolled out a beta version of a tool that allows you to directly control the categories of offers shown in your game or app. If you log into your Merchant panel in the Product Information section of each product, you will now have the ability to toggle the types of offer categories you would like…
  • TrialPay across the pond: Updates from Berlin

    Olga Larina
    30 Jun 2014 | 2:37 pm
    Last week was a very busy week for TrialPay Europe!  Between watching all the World Cup Games, we were putting up booths, speaking on Native Advertising and attending conferences. The TrialPay Team at PMI in Berlin! TrialPay sponsored and spoke at Performance Marketing Insights in Berlin (June 24-25).  Eric Lein and Wachtang Budagaschwili broke down the new rules of native advertising, highlighting areas of growth and best practices.  As consumers get smarter about content consumption, it’s vital for marketers to understand the best ways to engage them, and native ads are right at the…
 
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    Fortune3 Blog

  • How to Get More Customer Reviews

    Dan
    11 Sep 2014 | 1:20 pm
    The happier you make your target market, the more sales you get. That’s the whole basis of capitalism. So if that’s how business works, you want to know whether your products and service are making your customers happy, right? Whether you get good or bad reviews, they’re a good thing for your company. Good reviews help you know what people like so you know what to sell and how to sell it. Bad reviews are even better because they help you learn what you can improve to more closely meet your market’s demand. If you’re running a new e-commerce site, how are you…
  • Would You Like to Cash in on M-Commerce?

    Dan
    9 Sep 2014 | 1:57 pm
    Okay, so it’s no secret that mobile e-commerce grows at an incredible rate. But just what is that rate? E-marketer estimated $262.3 billion in sales for 2013 (according to Forbes). By 2017, they expect that number to be around $440 billion. That equates to an annual growth rate of 13.8%! So what should you do to make sure you maximize  your revenue during that time? A few tips: 1. Your Site Has to Look Good on Mobile, and Similar to Your Parent Site In many cases, you can just use a responsive site. In others, and especially if you have a larger site, it makes sense to have an entirely…
  • How (And Why) to Write Perfect Buyer Personas

    Dan
    4 Sep 2014 | 11:48 am
    How would you like to dramatically increase your sales? Well, that’s what buyer persona documents help you do! To understand why they work, consider this metaphor. So you’re throwing darts, trying to hit a target. While you have a vague sense of where the target is, you’re not sure of its exact location. Maybe it’s a little dark, or you don’t have your contacts on. You’ll certainly score decently, but you’d score much higher if it was light outside or you had your contacts on, right? Buyer personas are the target. What they are is documents that…
  • 6 Crucial Email Marketing Mistakes SMBs Make (And What to do Instead)

    Dan
    2 Sep 2014 | 1:56 pm
    E-mail marketing has one of the greatest ROIs of any online marketing tactic. And online marketing is much more effective than any form of traditional marketing. If you have a new e-commerce company, growing your newsletter subscriber list is a great way to build your business. Let’s take a look at some mistakes other companies have made so you don’t make them yourself: 1. Keep it Simple Most companies have several messages they like to communicate that they believe sell best. When you first start out in those earlier years, focus on a single message. Because everyone else has so…
  • What’s Your Value Proposition?

    Dan
    28 Aug 2014 | 12:08 pm
    Is a value proposition really all that big of a difference maker for your business? It can be – if you do it right. What a value proposition encompasses can literally cause your business to explode overnight. A good value proposition is communicated right away on your home page. There aren’t very many good ones among either corporations or small businesses. But here’s an example of one that’s done very well: Appsumo’s Piktochart Now, I will warn you there are some curse words on their front page. So if that bothers you, don’t go there. But what it does…
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    sumoheavy.com

  • Hourly Consulting Fees are Dead

    Bart Mroz
    11 Sep 2014 | 8:21 am
    Hourly Consulting Fees are Dead For the better part of 4 years we’ve been continually adjusting how we work with our clients and how we price our services. Like any consulting business, we started with hourly billing. That quickly became a frustration point for our clients, as they would have no idea as to what their bill would look like at months end. It also became a pain point within the company. Our strategy and production teams weren’t fond of having to log every minute spent on work, calls, meetings and other tasks. Hourly billing also puts a big strain on the consulting…
  • How can I run a referral program for affiliate website?

    Bob Brodie
    30 May 2014 | 7:15 am
    How can I run a referral program for affiliate website? Before you can know the how, there are a few things that should be done. First, you should formally evaluate your business needs. Once you’ve done that, you can seek a solution to the problem. Before jumping into any type of program, whether it be marketing, affiliates, segmentation, you should be able to formulate a reasonable return on that program. By planning ahead, it will help you fully understand the costs involved. New programs are great, and can really help a business get to a new place, but doing it in an uninformed…
  • How We Work: The New Client Tango

    Bart Mroz
    7 Nov 2013 | 9:07 am
    How We Work: The New Client Tango Over the past few months we’ve been refining our process as to how we begin new projects and engage new clients. We’d like to share some of that insight. (If you’re a potential new client, or a developer/shop looking to see how other companies operate, this post is for you). As a collective, we’ve been involved with web development and eCommerce projects for about 15 years. We’ve been through the painful process of estimating jobs: the RFP process, vague client-written requirements, loose estimates that are taken as real numbers, and everything in…
  • Selling Online: Brooklyn Borough President’s Breakfast Seminar

    John Suder
    11 Sep 2013 | 9:26 am
    Selling Online: Brooklyn Borough President’s Breakfast Seminar Join us on Monday, September 16, 2013 for a web-focused Small Business Improvement Breakfast and Seminar from Brooklyn Borough President Marty Markowitz. Technically Brooklyn editor Christopher Wink will moderate one of the day’s panel discussions on selling online. SUMO Heavy’s CEO Bart Mroz will be on the panel “Selling Online: How to Engage the Online Marketplace” Monday, September 16, 2013 8:30 AM to 12:00 PM Brooklyn Borough Hall Plaza 209 Joralemon Street, Brooklyn, NY AGENDA BREAKFAST AND NETWORKING REMARKS…
  • Things We Like: The Friday Five for August 30, 2013

    John Suder
    30 Aug 2013 | 6:00 am
    Things We Like: The Friday Five for August 30, 2013 Throne of Nerds Artist Mike DeWolfe melted and warped over 20 black computer keyboards to create his “Throne of Nerds,” a tribute to the Iron Throne from Game of Thrones.   The Kids’ Guide to the Internet (1997) Surfs up, kids! Join “The Jamisons” As They Learn How Computers Make Learning Fun! 1997 was so adorable.   The Timeline of Colors in Breaking Bad via FastCo Design:”TDYLF’s John LaRue painstakingly broke down five seasonsof Breaking Bad, noting what the characters were wearing in every scene…
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    cpcstrategy.com

  • Back-To-School Shopping Trends [Infographic]

    Sean Thomson
    13 Sep 2014 | 3:05 am
    According to the National Retail Federation (NRF), students spend over $70 billion a year on back-to-school shopping.  The infographic below highlights several back-to-school shopping trends for retailers. Some key takeaways: 79% of students use online retailers for back-to-school shopping 82% of students finish... > Read More The post Back-To-School Shopping Trends [Infographic] appeared first on .
  • Google Price Drop: What, Where, How

    Mary Weinstein
    11 Sep 2014 | 3:58 am
    Ever notice Google highlights price drop for certain AdWords products in search? The Google price drop feature on search pages comes directly from Google, and is only eligible for products which meet specific requirements. What is Google’s price drop feature- and is... > Read More The post Google Price Drop: What, Where, How appeared first on .
  • 3 Ways to Improve your Brand on Google for Q4

    Mary Weinstein
    11 Sep 2014 | 2:28 am
    Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate... > Read More The post 3 Ways to Improve your Brand on Google for Q4 appeared first on .
  • This Week In Retail Search 9/10/2014

    Sean Thomson
    10 Sep 2014 | 3:05 am
    Retail Search Recap 9/10/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. TechCrunch: Google’s Ground Truth Initiative For Maps Now Covers 50 Countries In... > Read More The post This Week In Retail Search 9/10/2014 appeared first on .
  • Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

    Jon Gregoire
    10 Sep 2014 | 3:00 am
    In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be... > Read More The post Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s appeared first on .
 
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    Custom Ecommerce Blog by Ydeveloper

  • How to Target Millennials with M-Commerce This Holiday Season

    19 Aug 2014 | 11:16 pm
    Target the Millennials is the new buzzword in the eCommerce world? Millennials? Doesn't that ring a bell for you? Okay. Millennials is used in reference to the digitally-driven American teenagers and twenty-somethings who have become prime new targets of eCommerce marketers. And if you happen to run an eCommerce store that's targeted toward the millennial generation, then it's time to make your site mobile-optimized.   Here are three key considerations when optimizing your website for mobile:1. Spotlight On The Site:With the millennials going mobile crazy, Google doesn't wish to…
  • 5 Top eCommerce Trends For 2014

    6 Aug 2014 | 4:27 am
    With the passage of time, eCommerce is getting more advanced and sophisticated. Just take this year's Super Bowl as an example. NFL conducted massive location-based marketing campaign in which the league's wireless transmitters interacted with fans' smartphones. The result: fans could find all the information, including hot dog stalls and T-shirt shops, with a push of a button. If you want to remain a front runner in this made race of eCommerce, you have to offer something outstanding in terms of shopping experience. You have to know what will work in the short term as well as in the long…
  • How to Combat Buyers Objections for Higher Sales

    22 Jul 2014 | 2:08 am
    Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale…
  • How to Spruce Up your Business' About Us Page

    16 Jul 2014 | 2:21 am
    Having an “About Us” page is quite important when you want to connect and build strong relationships with your target audience. It offers you a chance to make an ever-lasting impression on your target audience, and when this is done correctly, it helps you improve sales as well as the loyal base of customers. If you are curious to know how you can create interesting “About Us” page for outstanding sales, read on.                             …
  • Integrating New Google Analytics Features in your eCommerce Site

    26 Jun 2014 | 2:56 am
    With the rise of eCommerce industry, Google understood that users needed lot more than what it was offering. Google Analytics Integration for eCommerce traditionally focused on purchase details, including transaction details and product details, which wasn’t enough by the long shot. Consequently, Google recently introduced a host of new features that will help online merchants measure the eCommerce experience they are offering to their shoppers. Through these new features, merchants will gain insights into shopper behavior and conversions; they will be better equipped to understand how far…
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    The Ecommerce Authority

  • How to Identify & Research Your Search Engine Competition

    Volusion
    15 Sep 2014 | 10:33 am
    Identifying your search engine competition is certainly worth your time, but a few false steps can cost you both time and effort. We’ll walk you through some of the best ways to identify your competition and time-savers for researching them. As an online business owner, it’s essential for you to understand your position in your particular marketplace. Your position is largely defined by your competition, target market, and branding strategy. Without a clear understanding of your position, it will be difficult to craft a successful marketing strategy. To start on the right track,…
  • Drive Sales with Two Upcoming Marketing Webinars

    Volusion
    13 Sep 2014 | 9:59 am
    Encourage more revenue through PPC and shopping feed campaigns. Together with our partners at GoDataFeed, we’ll cover both tactics in the upcoming week. We hope that you are gearing up for the busy holiday season by registering for our  for upcoming PPC webinar; we’ll be covering timeless PPC truths as well as holiday-specific game plans to make the most of the upcoming sales surge. To help you gain even more of an advantage, and to offer another pathway to success, our partners at GoDataFeed have gotten together with Operation ROI for a webinar that will immediately follow our…
  • Automate Your Ads Using AdWords Scripts

    Volusion
    12 Sep 2014 | 9:39 am
    Learn how to create dynamic ads with countdowns and automated keyword strategies using AdWords scripts. One of our PPC specialist will show you how to take advantage of this powerful technology, even without a background in coding. What are AdWords scripts? AdWords scripts are powerful tools you can use to perform a multitude of tasks. They allow you to write Javascript that can automate your account, run sophisticated reports or perform one-time tasks. While some coding background helps, Google has developed some pre-built solutions, making it accessible for all businesses. Why are they…
  • Dynamic Search Ads: When to Use Them & Mistakes to Avoid

    Volusion
    11 Sep 2014 | 11:40 am
    Are you interested in taking your PPC campaign to the next level with Dynamic Search Ads? One of our specialists walks you through the benefits and pitfalls. Dynamic Search Ads can be a great addition to your PPC account.  They can save you time and allow all of your products to appear before the eyes of shopping customers.  However, if set up incorrectly and not managed properly, they can also spend money taking customers to sub-optimal areas of your site.  Let’s breakdown what these ads are, why it can be beneficial to use them and mistakes to avoid! What are Dynamic Search Ads?
  • Network Neutrality and the Small Business Owner

    Volusion
    10 Sep 2014 | 2:42 pm
    Find out what network neutrality means for your business and why Volusion is banding together with other ecommerce leaders to advocate for a democratic digital landscape. This January, a U.S. appeals court stripped the FCC of its power to enforce network neutrality protections. This decision opened the door for cable companies to selectively restrict Internet speeds. Essentially, network neutrality (or “net neutrality”) asserts that all Internet traffic should be treated equally. Because the currents of modern content and ecommerce now flow over communication channels, network neutrality…
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    » Blogs

  • Announcing Our New Shipping APIs and Developer Center

    dimitri
    10 Sep 2014 | 7:23 am
    At Shipwire, we have always understood that building a world-class logistics and shipping platform means having great developer tools. Since our inception, we have provided industry-leading XML-based APIs that have served thousands of developers well. But we knew we could do much better, and that this would be important as we sought to unlock many more developer capabilities. Today, we’re excited to announce an overhaul of the way we do shipping APIs with the new Shipwire Developer Center. With the new Developer Center we are releasing new APIs, features, and functionality that will empower…
  • Shipwire at Nearly Impossible SF & NYC

    Jonathan Tran
    8 Sep 2014 | 10:32 am
    As a huge fan and supporter of product entrepreurship and growing brands, we’re excited to announce that we’re sponsoring Nearly Impossible, a conference for product entrepreneurs. The conference has two dates and locations: in San Francisco on September 20th, and in New York on October 30th (both single-day events). We’re looking forward to seeing some familiar faces and to meeting lots of new ones. If you’d like to connect while there, please let us know (leave a comment or tweet at us)! Wondering why we’re sponsoring the event? Read on to find out.   Companies that…
  • Australia ecommerce: getting goods to Australia

    lauren
    2 Sep 2014 | 5:40 am
    So you’ve decided to expand your business to Australia, drawn by its advanced economy, favorable growth prospects, and considerable spending power. But you might be wondering how to actually get started. Fortunately, doing business in Australia is pretty straightforward. The biggest question you should be weighing is what goods to bring down under—and how to get them there. What can you import? Once you’ve registered your business in Australia (we’ve put together more details about that here), you should check in with the country’s Customs authority to see what products are allowed…
  • Australia ecommerce: building your brand and increasing sales

    lauren
    1 Sep 2014 | 6:02 am
    There’s a wide range of things to bear in mind as you triangulate a new ecommerce selling territory, especially one as far-flung as Australia. As much as you might be getting familiar with the country—by learning about how it boasts one of the fastest-growing ecommerce markets, or how its shoppers have impressive buying power — Australia needs to get to know your business, too. You might be wondering, then, about how you actually import your brand to the country. After all, that is how you’ll build your reputation and bolster sales among buyers who don’t yet know your business.
  • Australia ecommerce: understanding the market and shopper

    lauren
    26 Aug 2014 | 6:10 pm
    Deciding whether to enter the Australian market can be a big decision for your business, but do not overcomplicate it. The country may be far-flung and its logistics needs might seem complex, but you’ll have partners who can streamline all that comes with ecommerce shipping. Instead of worrying about potential differences in this new market, let’s focus on the similarities. Australia has long been an important trade partner, and numerous businesses have established successful outposts there thanks to its familiar legal, corporate cultural environment. In other words, there’s a blueprint…
 
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    Building Keystones

  • E-commerce Eye Candy – Global Opportunities for Online Retailers

    Elan Sherbill
    15 Sep 2014 | 8:29 am
    This week’s E-commerce Eye Candy focuses on the U.S. and Global B2C e-commerce market. The infographics come to us from readers at Search Laboratory and SnapParcel. U.S. B2C E-commerce The SnapParcel infographic compares overall global B2C e-commerce sales against U.S. e-commerce sales, and U.S. B2C e-commerce sales against their domestic brick-and-mortar counterparts. It cites an Accenture […] The post E-commerce Eye Candy – Global Opportunities for Online Retailers appeared first on Building Keystones.
  • IDC MarketScape: Worldwide Digital Commerce Applications 2014 Vendor Assessment

    Elan Sherbill
    10 Sep 2014 | 12:57 pm
    Every business in every industry is subject to competitive forces. How a business responds to these forces is what shapes that business’s competitive advantage relative to other players in their industry. The digital commerce application industry is no different in these respects. Every vendor in this field has distinct strengths and weaknesses when compared to […] The post IDC MarketScape: Worldwide Digital Commerce Applications 2014 Vendor Assessment appeared first on Building Keystones.
  • E-commerce Eye Candy – Why You Need to Localize [Infographic]

    Elan Sherbill
    8 Sep 2014 | 8:48 am
    This infographic addresses the topic of localization, first defining localization challenges for e-commerce and then outlining the benefits of meeting those challenges. Localizing your site, including product pages, checkout processes and shopping carts, is absolutely necessary if you want to convert visitors from around the world. You can’t expect visitors from Japan to buy your product if […] The post E-commerce Eye Candy – Why You Need to Localize [Infographic] appeared first on Building Keystones.
  • The Three Most Important Times of the Subscription Customer Lifecycle – Part Two

    David Walsh, Marketing Director at Intuit
    3 Sep 2014 | 2:20 pm
    Welcome to part two of The Three Most Important Times of the Subscription Customer Lifecycle by David Walsh, Marketing Director at Intuit. In part one, I highlighted what I have found to be the most important points in the customer lifecycle: Initial sale First 48 hours Final 24 hours Refer to The Three Most Important Times […] The post The Three Most Important Times of the Subscription Customer Lifecycle – Part Two appeared first on Building Keystones.
  • August E-commerce Digest

    Samantha Herscher
    27 Aug 2014 | 2:00 pm
    Maybe you were captivated by the supermoon, or perhaps an abundance of summer projects occupied your thoughts. Whatever it was that demanded your time, you may have missed some of these important stories concerning the e-commerce industry in August. Look no further, we’ve aggregated some valuable news in this blog post. In case you missed […] The post August E-commerce Digest appeared first on Building Keystones.
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    Reevoo » Posts

  • 5 ways for car brands to sell more

    Mitchel Nicholson
    15 Sep 2014 | 8:50 am
    By Mitchel Nicholson As one of the remaining shopping experiences that hasn’t moved completely online, the car buying journey can be tough to handle for digital marketers. Bringing together the online research stage and the in-store purchase is difficult to manage, and it can be even harder to measure success. In his latest blog for Econsultancy, our VP of Innovation, Edwin Bos has done some research into how consumers behave during the automotive purchase journey, and pinpointed five clever ways that digital marketers can integrate what they do best at the test drive and in-store stages.
  • Surviving the future of SEO

    Mitchel Nicholson
    12 Sep 2014 | 9:05 am
    By Edwin Bos, VP of Innovation Here’s a prediction – SEO will be a dying industry in ten years’ time. The reason? People won’t be doing much searching in 2025. Today, the user (in this case me) does all the mental work, and Google does the legwork. I have an information need that I could easily express as a sentence, but translate into a small set of keywords. In 20 years of searching I have learned I get better results that way; I’ve learned that Google doesn’t actually understand my sentence, but just looks for the pages that have the words I write. I have to plough through…
  • The Top 5 Must-Have Back To School Products

    Chris Barltrop
    5 Sep 2014 | 7:26 am
    By Chris Barltrop and Jeno Villaverde Those early winter evenings are drawing in, and for the younger parts of the UK’s population that means the return to school or university is on the horizon. With this scary thought in mind, we’ve decided to scour Reevoo Shopping’s most searched products to bring you some back-to-school must-haves for parents and students alike. August welcomed three new entries into the top 10 since our last countdown. August’s Top 10: 1. Lenovo Z50-70 59415168 2. Apple iPad Mini WiFi 16GB 3. Toshiba Satellite C50-A-15L (NEW!) 4. Microsoft Xbox One 5. Panasonic…
  • The power of the herd

    Mitchel Nicholson
    3 Sep 2014 | 9:28 am
    By Hannah Murray-Sykes Imagine that you’re writing about a product or service, and you can already see what others have said before you – would that change your opinion? The majority of people claim that this doesn’t influence them, but we all know that the attitude people have is very different to their actual behaviour. No one is exempt from this; we’ve all been victims of ‘the bandwagon effect’ at one time or another. We’ve done some work with Giorgos Zervas at the University of Boston to look into this further; our research showed that when people are shown how others have…
  • 5 steps towards improving your emailing techniques

    Chris Barltrop
    20 Aug 2014 | 2:31 am
    By Hannah Murray-Sykes As email filtering becomes much simpler, coupled with the world getting tech-savvier, it takes a lot to get to people’s inboxes in the right place, at the right time. As a ratings and reviews service provider, we send thousands of emails every day on behalf of our clients; to all types of people, about many different purchases. Through years of experience and testing, it won’t come as too much of a surprise that we’ve learnt a lot when it comes to emailing techniques. That being said, we’re constantly looking to improve what we do in order to make the…
 
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    iMark Interactive

  • A Simple Way to Keep Your WordPress Admin Secure

    Grayson Bell
    12 Sep 2014 | 3:30 am
    WordPress is easily the most widely used blogging platform.  With the simplicity and ease of use, it is not surprise.  When we create blogs, we usually make sure that we have all the best plugins to make our blogging lives easier along with better results in the SERPs.  I am sure that there are many of you out there that have many blogs that are setup the same way.  Each one as the same plugins, permalinks, and settings.  The main ...
  • ARS Rescue Rooter Service Fail

    Grayson Bell
    16 Aug 2011 | 12:35 pm
    Another company hasn’t learned the meaning of customer service and satisfaction.  I came across ARS Rescue Rooter on Friday, August 12th.  My A/C decided that it wasn’t going to work any longer, so I needed someone to come out and check it out.  I had called a number of local companies, but they were booked solid for a couple of days due to the heat.  ARS Rescue Rooter was recommended to me by a friend, so I decided to give ...
  • Turn WordPress into an Online Store with Ease!

    Grayson Bell
    11 Feb 2011 | 9:07 am
    In the world of Ecommerce, having a shopping cart is essential.  There are so many different options for shopping carts between hosted and licensed shopping carts.  One of the major downfalls of each option tends to be the cost.  Most hosted platforms can cost as little as $20 a month and upwards of $500 a month.  Licensed shopping carts do not require a monthly fee, but the initial costs can range from as low as $500 and upwards of $2000 ...
  • The Realities of Making Money Online

    Grayson Bell
    28 Jan 2011 | 11:30 am
    Making money online is a dream of many.  People think making money online is easier than a traditional job and can be achieved quickly.  There are thousands of ways to “make money” online when someone searches on Google, but how many of them are actually legitimate?  The reality of making money online is only about 1 percent of all that attempt to make money actually do.  This is a very small amount of people compared to the millions that try ...
  • Are Spammers Just Getting Lazy?

    Grayson Bell
    3 Sep 2010 | 8:43 am
    Oh Spammers…..isn’t it time to try something new?  Over the past few weeks, I have had the same spammer try and get the same comment through on every post on my blog.  I mean, really?  Are you that bad of a spammer or haven’t you created something that will actually check the blog to see if your comment was rejected?  I have all of these questions because it still amazes me that people still try to mass spam everyone.  Get ...
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    ecommerce.shopatron.com

  • 5 eCommerce Stats That Will Define Your Holiday Strategy

    jking
    11 Sep 2014 | 3:38 pm
    Featured Resource: 0Resource Thumbnail:  We know it’s hard to believe, but the holiday shopping season is just around the corner. Shopatron brands are already prepping, but if you haven’t started yet, it’s not too late!    In the slideshare below, Shopatron’s Lead Marketing Strategist, Jason Weatherred, shares 5 powerful stats to guide your holiday marketing strategies. We hope you’ll use them to conquer the season with an inspired, data-driven campaign.    Tweet
  • The Wooden Toy: Inspiring Childhood Imagination One Order at a Time

    efitz
    28 Aug 2014 | 10:23 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The Wooden Toy joined the Shopatron network in 2004 to increase sales and connect with more customers. Since then, they've seen a nice boost in business as well as some additional perks. Tags: fulfillerfulfillmentfulfillment partnerorder fulfillmentomni-channeleCommercetoy storeallied commerceorder managementincremental revenuecategory: eCommerce Trends for BrandsRetail Strategies and TrendsNow home to an array of more than 10,000 colorful children’s toys and books, The Wooden Toy made its beginnings –…
  • [Infographic] MAP vs. MSRP: Manufacturer Brands Online Pricing Strategies

    efitz
    23 Aug 2014 | 1:39 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: For manufacturers, pricing strategy is paramount when it comes to brand management and growth. Brands implementing MAP pricing policies saw significant growth in 2014. Check out this infographic to see just how much growth. Tags: online marketingMAP pricingMAPMSRPbrand pricingpricing strategyeCommerceinfographiccategory: eCommerce Trends for BrandsOnline MarketingIn a recent blog post, we explored the topic of minimum advertised price (MAP) versus manufacturer’s suggested retail price (MSRP). It goes without…
  • Seeking Fulfillment on the Pickup Line

    efitz
    20 Aug 2014 | 2:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: When it comes to winning share of wallet, it’s all about consumer fulfillment. In order to satisfy rapidly changing customer expectations, brands and retailers must capitalize on the ROI of best-in-class in-store pickup and returns. Tags: fulfillmentorder fulfillmentsame-day fulfillmentonline shoppingshippingomni-channeleCommercein-store pickupship-from-storeorder managementship from storeconsumercategory: eCommerce Trends for BrandsRetail Strategies and TrendsWhen it comes to winning share of wallet, it’s…
  • Life at Shopatron

    efitz
    15 Aug 2014 | 3:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: We are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron. Enjoy! Tags: Shopatron ClubsShopatron Culturetechnology industryeCommerceomni-channelshopatronemployee valuesRecruitmentcategory: eCommerce Trends for BrandsRetail Strategies and TrendsWe are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron – from creating innovative products to…
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    ecommerce.shopatron.com

  • 5 eCommerce Stats That Will Define Your Holiday Strategy

    jking
    11 Sep 2014 | 3:38 pm
    Featured Resource: 0Resource Thumbnail:  We know it’s hard to believe, but the holiday shopping season is just around the corner. Shopatron brands are already prepping, but if you haven’t started yet, it’s not too late!    In the slideshare below, Shopatron’s Lead Marketing Strategist, Jason Weatherred, shares 5 powerful stats to guide your holiday marketing strategies. We hope you’ll use them to conquer the season with an inspired, data-driven campaign.    Tweet
  • The Wooden Toy: Inspiring Childhood Imagination One Order at a Time

    efitz
    28 Aug 2014 | 10:23 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The Wooden Toy joined the Shopatron network in 2004 to increase sales and connect with more customers. Since then, they've seen a nice boost in business as well as some additional perks. Tags: fulfillerfulfillmentfulfillment partnerorder fulfillmentomni-channeleCommercetoy storeallied commerceorder managementincremental revenuecategory: eCommerce Trends for BrandsRetail Strategies and TrendsNow home to an array of more than 10,000 colorful children’s toys and books, The Wooden Toy made its beginnings –…
  • [Infographic] MAP vs. MSRP: Manufacturer Brands Online Pricing Strategies

    efitz
    23 Aug 2014 | 1:39 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: For manufacturers, pricing strategy is paramount when it comes to brand management and growth. Brands implementing MAP pricing policies saw significant growth in 2014. Check out this infographic to see just how much growth. Tags: online marketingMAP pricingMAPMSRPbrand pricingpricing strategyeCommerceinfographiccategory: eCommerce Trends for BrandsOnline MarketingIn a recent blog post, we explored the topic of minimum advertised price (MAP) versus manufacturer’s suggested retail price (MSRP). It goes without…
  • Seeking Fulfillment on the Pickup Line

    efitz
    20 Aug 2014 | 2:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: When it comes to winning share of wallet, it’s all about consumer fulfillment. In order to satisfy rapidly changing customer expectations, brands and retailers must capitalize on the ROI of best-in-class in-store pickup and returns. Tags: fulfillmentorder fulfillmentsame-day fulfillmentonline shoppingshippingomni-channeleCommercein-store pickupship-from-storeorder managementship from storeconsumercategory: eCommerce Trends for BrandsRetail Strategies and TrendsWhen it comes to winning share of wallet, it’s…
  • Life at Shopatron

    efitz
    15 Aug 2014 | 3:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: We are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron. Enjoy! Tags: Shopatron ClubsShopatron Culturetechnology industryeCommerceomni-channelshopatronemployee valuesRecruitmentcategory: eCommerce Trends for BrandsRetail Strategies and TrendsWe are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron – from creating innovative products to…
 
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    Ecommerce blog by PrestaShop

  • Sep

    8 Sep 2014 | 10:21 am
    Sep08 29 N Under, an Apparel Retailer, Migrates from Facebook to PrestaShop and Grows 1000% Success Stories In this success story, we’re introducing you to a PrestaShop store with a unique concept – “Dresses under $29”. No matter which item you select from 29 N Under’s online store, you’re guaranteed to pay no more than $29. This innovative pricing model was thought up by marketing professional and co-owner, Jason Burlin. The dress selection and creative outfits however, is curated by his wife and Californian fashionista, Oryan Burlin. With an eye for fashion and a great business…
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    SalesWarp Blog

  • FFC Verified in Order Management

    Ali Walton
    5 Sep 2014 | 6:23 am
    We’re excited to announce that SalesWarp ENTERPRISE is now FFC Verified as an Order Management System. What exactly does ‘FFC Verified’ mean? Given by FitForCommerce, a leading eCommerce consultancy, FFC Verification is a process that evaluates and validates eCommerce technology provider claims about their offerings. In such a rapidly changing industry, FitForCommerce seeks to establish a recognized industry-wide standard for evaluation and certification for eCommerce solutions. This past Spring, an FFC Analyst visited the SalesWarp office here in Baltimore and conducted a rigorous…
  • My Best Shave Ever and One Incredible Customer Experience!

    David Anderson
    28 Aug 2014 | 7:45 am
    Last week I came across an ad for the Dollar Shave Club on Facebook and decided to take a closer look (first shave pun). Being a marketer and always on the lookout for new cool brands, the first thing that caught my eye was the graphics – the logo, the ad design, the clean look (just like the shave they give you and second pun) and the simple messaging about ordering razors online. I decided after a very quick review of their nicely designed website (which by the way is designed to put you into the checkout process the moment you view a product – very ingenious), their offer (a…
  • What marketplaces should you sell on? The differences between Amazon, eBay, Rakuten, Sears, Newegg, and Best Buy

    Janna
    12 Aug 2014 | 5:00 am
    Although customers may perceive all the different online marketplaces (ranging from Amazon to eBay) as the same, they appear to be quite different from the perspective of the retailer. Each site has its own audience and niche, but even more importantly, its own specific requirements and specifications that retailers must meet in order to list their products. Including these required elements helps the marketplace better categorize a retailer’s offerings, which in turn improves the likelihood that customers will find the listing when searching for a product. Below, retailers will find…
  • Small Retailers and eCommerce Challenges

    Ali Walton
    5 Aug 2014 | 7:42 am
    As eCommerce and mobile commerce sales continue to grow, more and more retailers are trying to win a slice of the pie. Thanks to online marketplaces like Amazon and eBay, and widely available ecommerce technology, starting an online retail business is easier than ever before. That also means it’s more competitive than ever. Let’s take a look at three of the biggest challenges small eCommerce retailers face, and how they can overcome these challenges to continue their growth. 1. Shipping and Fulfillment While Amazon has created new opportunities for online sellers, the online marketplace…
  • Product Information Management Pain Points (Part 3)

    Janna
    2 Aug 2014 | 7:00 am
    It’s a simple concept to understand – the more places merchants are available, the broader their potential reach. If all retailers have is a website, they won’t be able to engage people who shop at Amazon and other marketplaces, in physical stores, through mail-in catalogs, on the phone or through any other means. At the same time, managing inventory across all these different channels can be difficult, particularly when taking product information into account. When product information management (PIM) fails, merchants are left with an incongruent shopping experience that…
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    The Ecommerce Authority

  • How to Identify & Research Your Search Engine Competition

    Volusion
    15 Sep 2014 | 10:33 am
    Identifying your search engine competition is certainly worth your time, but a few false steps can cost you both time and effort. We’ll walk you through some of the best ways to identify your competition and time-savers for researching them. As an online business owner, it’s essential for you to understand your position in your particular marketplace. Your position is largely defined by your competition, target market, and branding strategy. Without a clear understanding of your position, it will be difficult to craft a successful marketing strategy. To start on the right track,…
  • Drive Sales with Two Upcoming Marketing Webinars

    Volusion
    13 Sep 2014 | 9:59 am
    Encourage more revenue through PPC and shopping feed campaigns. Together with our partners at GoDataFeed, we’ll cover both tactics in the upcoming week. We hope that you are gearing up for the busy holiday season by registering for our  for upcoming PPC webinar; we’ll be covering timeless PPC truths as well as holiday-specific game plans to make the most of the upcoming sales surge. To help you gain even more of an advantage, and to offer another pathway to success, our partners at GoDataFeed have gotten together with Operation ROI for a webinar that will immediately follow our…
  • Automate Your Ads Using AdWords Scripts

    Volusion
    12 Sep 2014 | 9:39 am
    Learn how to create dynamic ads with countdowns and automated keyword strategies using AdWords scripts. One of our PPC specialist will show you how to take advantage of this powerful technology, even without a background in coding. What are AdWords scripts? AdWords scripts are powerful tools you can use to perform a multitude of tasks. They allow you to write Javascript that can automate your account, run sophisticated reports or perform one-time tasks. While some coding background helps, Google has developed some pre-built solutions, making it accessible for all businesses. Why are they…
  • Dynamic Search Ads: When to Use Them & Mistakes to Avoid

    Volusion
    11 Sep 2014 | 11:40 am
    Are you interested in taking your PPC campaign to the next level with Dynamic Search Ads? One of our specialists walks you through the benefits and pitfalls. Dynamic Search Ads can be a great addition to your PPC account.  They can save you time and allow all of your products to appear before the eyes of shopping customers.  However, if set up incorrectly and not managed properly, they can also spend money taking customers to sub-optimal areas of your site.  Let’s breakdown what these ads are, why it can be beneficial to use them and mistakes to avoid! What are Dynamic Search Ads?
  • Network Neutrality and the Small Business Owner

    Volusion
    10 Sep 2014 | 2:42 pm
    Find out what network neutrality means for your business and why Volusion is banding together with other ecommerce leaders to advocate for a democratic digital landscape. This January, a U.S. appeals court stripped the FCC of its power to enforce network neutrality protections. This decision opened the door for cable companies to selectively restrict Internet speeds. Essentially, network neutrality (or “net neutrality”) asserts that all Internet traffic should be treated equally. Because the currents of modern content and ecommerce now flow over communication channels, network neutrality…
 
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    Blog EN

  • 29 N Under, an Apparel Retailer, Migrates from Facebook to PrestaShop and Grows 1000%

    Julie Liu
    8 Sep 2014 | 6:21 am
    In this success story, we’re introducing you to a PrestaShop store with a unique concept – “Dresses under $29”. No matter which item you select from 29 N Under’s online store, you’re guaranteed to pay no more than $29. This innovative pricing model was thought up by marketing professional and co-owner, Jason Burlin. The dress selection and creative outfits however, is curated by his wife and Californian fashionista, Oryan Burlin. With an eye for fashion and a great business motto, this duo started selling dresses online through a Facebook store. Since then they’ve migrated to…
  • E-commerce Paris 2014: Visit PrestaShop at the e-commerce event of the year

    Julie Liu
    3 Sep 2014 | 7:18 am
    Once again, E-commerce Paris is the place to be for all major players in the online sales industry. Will you be there? We will! From September 23-25, 2014 visit PrestaShop at booths B041 and C041 in an exhibition space entirely dedicated to creating and enhancing online stores. This year, the PrestaShop team will be on location along with 19 of our partners. Whether you’re an online retailer, developer, agency or partner, come and have a chat with us at the PrestaShop Village. Find out about the latest news, ask questions and even get a free assessment from the PrestaShop team – we…
  • Vote for PrestaShop! for the 2014 People’s Choice CMS Awards

    Natalie Beigel
    29 Aug 2014 | 5:20 am
    Thanks to all the nominations from the community, PrestaShop has been selected as a finalist in two categories for the 2014 People’s Choice CMS Awards! Help us win by casting your vote today. It only takes a minute! Your vote counts! Please vote PrestaShop for: - Best eCommerce Solution for SMB - Best eCommerce Solution for Enterprise You can quickly submit your vote here: http://awards.cmscritic.com/vote We really appreciate your votes! Help us spread the word by using the social sharing icons at the bottom of this blog post. We’ll keep you posted on the results!
  • How to Leverage Pinterest for Your Online Store

    Julie Liu
    28 Aug 2014 | 7:30 am
    Pinterest is a social media platform on the rise for online businesses. It boasts 135 million daily visitors, has more traffic than LinkedIn, Google+, and YouTube combined, and is only second to Facebook in driving users to a company’s website. To encourage more companies to use its platform, Pinterest introduced business accounts with powerful analytics that track impressions, repins and clicks. Whether you are a Pinning master or just a newbie, we’re showing you how to leverage Pinterest for your online store. What is Pinterest? According to Pinterest, they are “a visual discovery…
  • The Complete Introduction to Ecommerce Blogging

    Natalie Beigel
    26 Aug 2014 | 6:57 am
    For years, blogging has proved to be the most effective inbound marketing method for online businesses. Ecommerce sites that blog successfully are driving more relevant traffic, increasing brand awareness and creating shareable content. This complete introduction to ecommerce blogging will share the fundamentals of creating a great blog and examples of online businesses that are doing it right. Benefits of Blogging for Ecommerce Too many online retailers focus solely on marketing tactics that convert visitors into direct sales like discounts and promotions. And yet, blogging isn’t about…
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    Commerce 2.0 by ShopPad

  • Get Customers Coming Back with Triggered Email for eCommerce

    founders
    27 Aug 2014 | 10:28 am
    In a world where your customers are increasingly on the go, it’s more important than ever to find effective ways to cut through the noise and get them coming back for repeat purchases. Triggered email, also known as lifecycle email or email marketing automation, is a very effective tool to that end. What is triggered email? Triggered email, very simply, is any email that is sent out to a customer or prospect based upon some unique event or action taken by them – a trigger initiating the email. Let’s look at a few examples: An abandoned cart email goes out an hour after a…
  • Unconventional Ways To Promote Your eCommerce Store

    founders
    28 Jul 2014 | 10:51 am
    SEOs and PPCs are the business ABCs… While we may know the key assets to drive commerce to one’s business these days, there are still corners of the online market still heavily untouched. Here are already existing and thriving communities to tap into. Reddit Reddit is often considered the front page of the Internet. A giant social bookmarking site, Reddit caters to just about every interest in the world. These interests are divided up into various categories called “subreddits”. There is a subreddit for everything from a specific tv show, to make-up, fishing, video games, and just…
  • Bold improvements

    founders
    7 Jul 2014 | 2:00 am
    We’ve made a bold new partnership that brings support for some of the best Shopify apps into ShopPad: compatibility with Bold Apps is now available for all stores! Check out some of our favorite apps by Bold to see how they can help you drive more sales: Customer Pricing Quickly setup tiered pricing for premium customers, membership plans or wholesalers. Product Discount Instantly create sales by brand, type, collection, hand-picked or store wide. Product Options Create simple or conditional options then bulk-apply them to any product. Quantity Breaks Easily give shoppers a discount if they…
  • Collecting pins of our favorite products

    founders
    1 Jul 2014 | 5:30 pm
    In the course of helping stores set up ShopPad for their mobile experience our staff discovered something interesting: ShopPad retailers sell some really cool things! We’ve started adding products that catch our eye to Pinterest and we’d love it if you followed along too. Our boards are curated with beautiful product images from awesome ShopPad stores around the globe. If you think your products should be included drop us a note and let us know. Happy pinning! Engage and convert more mobile shoppers Beautiful mobile solutions for eCommerce without writing a single line of…
  • Mobile Strategy Guide: Web Optimized vs. Native App

    founders
    17 Jun 2014 | 12:38 pm
    We live in a world dominated by constant consumption and it’s no surprise that our mobile devices are partially responsible for this. It is estimated that in this year, the amount of mobile internet users will be more than the amount of desktop internet users. 56 percent of American adults own smartphones. At this rate, it’s a no-brainer to adjust one’s service toward hand-held success. The most common standard for mobilization is a mobile-optimized site. With more than 50 percent of mobile phone users using mobile as their primary internet source, it’s crucial to cater to the…
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    Ecommerce Outtakes

  • Today’s Top Ecommerce News

    ECOTTAdmin
    8 Sep 2014 | 9:46 am
    Twitter dives into ecommerce (Internet Retailer) “Twitter Inc. is diving headfirst into ecommerce. The social network today announced a test that lets retailers, nonprofits and musical artists add a Buy button to their tweets. Burberry Ltd., No. 314 in the 2014 Top 500 Guide, and The Home Depot Inc., No. 16, are among the merchants participating in the test.” Incentivizing your retailers to drive brand advocacy (eConsultancy) “The key to cultivating advocacy from the inside out is to ensure your employees feel invested in your brand’s success. There are many ways to…
  • It’s Music Monday!

    ECOTTAdmin
    8 Sep 2014 | 8:48 am
    Happy Music Monday everyone! Listen in to our song picks for the day and start the week of right: The post It’s Music Monday! appeared first on Ecommerce Outtakes.
  • It’s Music Monday

    ECOTTAdmin
    25 Aug 2014 | 7:30 am
    Well, it’s one of the last Music Mondays of the summer… We hope you all are soaking up the sun while you still can! In the meantime, kick off the week with our top song picks. Listen in below: The post It’s Music Monday appeared first on Ecommerce Outtakes.
  • Portrait of a Mobile Consumer [Infographic]

    ECOTTAdmin
    13 Aug 2014 | 11:10 am
    Today we want to share an infographic that’s all about the mobile shopper. Care of VoucherCloud, this visualization provides some really interesting insights about mobile. Take for instance that m-commerce sales are estimated to reach $626 billion by 2018… So, how is your business’s mobile strategy?   The post Portrait of a Mobile Consumer [Infographic] appeared first on Ecommerce Outtakes.
  • It’s Music Monday!

    ECOTTAdmin
    11 Aug 2014 | 8:40 am
    There are just a few short weeks of summer left, and we hope you’re soaking them up! To help you get the week started off right, we put together a little playlist. Listen to our top picks of the day below: The post It’s Music Monday! appeared first on Ecommerce Outtakes.
 
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    Build My Online Store

  • Episode #116: How We Use Virtual Assistants, Freelancers, And Contractors

    Terry
    14 Sep 2014 | 3:30 am
    Travis is back online in Argentina so we decided to talk about we’re using virtual assistants, freelancers, and contractors to help out with the more tedious and mind-numbing tasks of running online stores. To help with his relocation abroad, Travis also hired a new sewer to help with production and a content writer to help with blog posts. Terry finally got his first sale on Amazon after being listed there for weeks. Topics Discussed: Updates from Terry: First Amazon sale (finally) Updates from Travis: New hires and settling down in Argentina Using Virtual Assistants, Fiverr, and…
  • Episode #115: From $1 To $1,000,000 In 5 Years With Trent Anderson

    Terry
    7 Sep 2014 | 3:00 am
    Travis is moving to Argentina next week so he’s taking a week off to get everything in order. In his replacement, I had a conversation with my new buddy Trent Anderson as he was passing through town. He’s been in the gemstone business for 9 years with eight e-commerce stores, and today we talk about how he got started flat broke with just $1 and grew it into well over $1M in his first five years. (CORRECTED: Earlier I had it listed as 8 years, sorry Trent!) Topics Discussed: Turning an unfortunate accident into an opportunity with hustle Making the first sale after 9 months in…
  • Episode #114: Living The 1,000 Day Rule – Part 1 of 3

    Terry
    31 Aug 2014 | 3:30 am
    The premise of the 1,000 day rule states that you’ll be doing worse than you were at your job for 1,000 days after you start your muse business (3 years). This weekend marks the one-year anniversary of leaving my job for something better. But are things actually going as planned? Travis and I go through what went as expected, what didn’t, and reflect on some mistakes we made right after we both quit. Topics Discussed: News, updates, and future mastermind plans The long road to finally quitting your job. What happens next? Did we always have the current business idea in mind? Runway,…
  • Episode #113: Mind, Body, And Health. Are You Taking Care Of Yourself?

    Terry
    24 Aug 2014 | 3:00 am
    Travis is a huge bio-hacking geek (aka Tim Ferris fanboy) that tries to squeeze every ounce of productivity when he’s working. This week we talk about mind, body, health, and the importance of taking care of yourself. We discuss topics like the dangers of sitting down too long, maintaining your sanity as an entrepreneur, and some nootropics (aka “smart drugs”) to boost your productivity. Topics Discussed: The power of a morning routine that’s on automatically How meditation can help with mindset issues Getting into a flow state and what it means How does the spacing…
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    DataFeedWatch » Blog

  • Changes to Amazon Product Ads

    Mateusz Miodek
    8 Sep 2014 | 4:54 am
    Amazon has updated the placement and layout of Product Ads. Previously products ads were only placed at the bottom of the product page in a “Product Ads from External Websites” box. Now products ads can also get a separate product page very similar to a standard Amazon Marketplace product page. “If we determine that your product is a unique item to the Amazon.com catalog, we will create a new detail page for it.”. Seller Central Help > Amazon Product Ads > How it Works > Where Are Product Ads Found? This is very good news for advertisers as this change should greatly…
  • Products categorization changes in Nextag

    Mateusz Miodek
    8 Sep 2014 | 4:39 am
    Following the example of other big players, Nextag decided to create a more granular and specific categorization of products. The reason for this change is to provide a better traffic quality and higher ROI for merchants as well as a better shopping experience for shoppers. According to the announcement released by WizeCommerce (owner of Nextag) this migration to the new categories will happen automatically over time. New categorization may slightly affect cpc bids so it is highly advisable for merchants to review their bidding strategy. Any bids that are below the new category minimums will…
  • Changes in Google Shopping feed specification

    Mateusz Miodek
    8 Sep 2014 | 4:06 am
    Changes in Google Shopping feed specification A while ago Google made some changes in the Google Shopping feed specification, that offer additional possibilities for merchants to describe their products. Those changes have of course been implemented in DataFeedWatch. It boils down to the introduction of new attributes: size_type static values: Regular, Petite, Plus, Big and Tall, Maternity field description: ‘Use this attribute to indicate the cut of your item.’ size_system: US,UK,EU,DE,FR,JP,CN,IT,BR,MEX,AU field description: ‘Use this attribute to indicate the country’s sizing…
  • Google Shopping for multiple countries

    Mateusz Miodek
    18 Aug 2014 | 5:15 am
    Many of our customers are interested in running Google Shopping campaign in more than one country. In this article I will explain what it takes to make that possible. Feed requirements First of all, each data feed is country-specific and cannot be reused for other countries. For example if you are already advertising for the US and you want to start advertising for Germany you need a second data feed. Secondly, the product information in the feed has to be localized (e.g. descriptions in the local language, prices in the local currency). Also product IDs need to be unique in each data feed.
  • Check your data feed before sending it to a channel

    Mateusz Miodek
    7 Aug 2014 | 7:59 am
    We always tell our customers to review their output feeds before sending them to the channels. For thorough inspection or only for a casual glance. There are 2 ways to to that: 1. Paste the output feed in your browser This is as simple as it sounds: click the copy-icon next to the URL of your output feed and paste that in your browser: XML and TXT files will appear in your browser; CSV files will download and can be opened in Excel (as can the xml files) 2. Review the output feed in your DataFeedWatch Dashboard This option is available from the channels view: On top of that you can quickly…
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    eCommerceFuel

  • Handling Phone Calls: The Pros, Cons and Phone Support Options for Merchants with Bill D’Alessandro of NurtureMyBody.com

    Andrew
    12 Sep 2014 | 3:00 am
    New post from eCommerceFuel: The eCommerce guru, Bill D’Alessandro, is back on the show this week to discuss the best methods of handling customer support and phone calls. We have an open discussion about everything from what software and services we have tried, what we liked and disliked about each one and where we have completely fallen short on customer service. We also discuss several options for getting started with manufacturers and suppliers when starting a new drop shipping business. On this week’s episode, drawing upon our combined experiences with all of our businesses, we…
  • Sept. News Roundup: September’s Stories From the eCommerce World with Drew Sanocki of DrewSanocki.com

    Andrew
    5 Sep 2014 | 3:00 am
    New post from eCommerceFuel:Drew Sanocki is back again on the eCommerceFuel podcast to delve into the top news stories in the eCommerce world from the past month. This week, we dive into the changes that Google has made and is expected to make, and introduce Drew’s exciting new eCommerce venture. On this episode, Drew and I discuss two of the topics that have been on the forum that we both still struggle with as well as the four trending eCommerce news headlines. You do not want to miss our breakdown down of the important changes and our advice that can save you valuable time and money.
  • September News Roundup: Mobile Is Taking Over, Goodbye Google Authorship and More

    Laura Serino
    5 Sep 2014 | 12:35 am
    New post from eCommerceFuel:Our eCommerce veterans and podcast hosts Andrew Youderian and Drew Sanocki are back for a look at the biggest news in the world of eCommerce. We’ve got some not surprising news about mobile (depending on who you ask) and lots of updates from the Google ecosystem. Here’s a look at what everyone is talking about in September. Mobile is (Almost) Running the World According to a recent study by Shopify among their own merchants, mobile now makes up the majority of online shoppers. A staggering 50.3% of all store visits came from mobile devices. We’ve heard it…
  • ECFLive Highlights: 7 Steps To Take Your Business From Start-Up To 7 Figures and Beyond with Brandon Eley of 2BigFeet.com

    Andrew
    29 Aug 2014 | 3:00 am
    New post from eCommerceFuel:A majority of eCommerce owners make two common mistakes: overspending before making money and spending too much in business expenses that will not result in a future profit. While both mistakes are extremely easy to make, there are two key parts of your business that you should always invest in – advertising and inventory. Advertising, where you know exactly how much you are spending per new customer, and the inventory to entice your customers and double your investment. This week’s episode is a special treat for anyone who was not able to make it to last…
  • Ep# 59: 5 Questions to Ask When Considering a Site Re-Design with Ezra Firestone

    Andrew
    22 Aug 2014 | 3:00 am
    New post from eCommerceFuel:This week, I welcome back Ezra Firestone to discuss the 5 questions all eCommerce owners need to consider before starting a site redesign. We debate the reasons behind why an eCommerce store owner would start a site redesign and where to begin. We also get into the different tools that you can use to determine what needs to be changed on your site vs what should stay the same. On this episode, Ezra and I draw on our past and current experiences with site redesigns to give time- and money-saving advice to help your redesign go as smoothly as possible. You do not…
 
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    Ecommerce News

  • Switzerland’s largest online retailer Ricardo.ch is for sale

    Henoch
    15 Sep 2014 | 4:30 am
    Naspers is considering a sale of its ecommerce site Ricardo.ch. The largest online retailer in Switzerland is owned by Naspers since 1998, but according to Bloomberg the South-African media group is looking for a new buyer. Apparently, preparations for a sale are at an early stage. As Bloomberg stresses, these are not hard facts, but based on people with knowledge of the situation and who asked not to be identified because the information is still private. They also said that while Naspers is interviewing banks to discuss the process, it hasn’t yet hired an adviser. Ricardo.ch is a…
  • Ecommerce in Sweden to reach sales worth €4.6bn in 2014

    Henoch
    12 Sep 2014 | 1:14 am
    Online sales in Sweden have increased by 15 percent during the second quarter of 2014. The forecast is that the ecommerce industry will be worth 42.5 billion Swedish kronor, or 4.6 billion euros, in 2014, which also represents a growth of 15 percent compared to last year. The online sales in Sweden are developing very strong. Since the last quarter in 2011, the growth rate has been over 13 percent each quarter. During the second quarter of this year the growth rate was even 15 percent. But at the same time, more and more consumers are purchasing goods from foreign sites, the latest…
  • DHL starts delivery experiment with PaketButler

    Henoch
    11 Sep 2014 | 5:29 am
    Together with DHL, Zalando and Feldsechs, Deutsche Telekom has developed a mobile solution for the acceptance for parcels in case a customer isn’t home. In 2015, it will start an experiment with PaketButler: easily foldable bags consumers can place in front of their doors whenever they are about to receive a package that day, but won’t be available to accept it themselves. The test with PaketButler will start next year with 200 Zalando customers in Berlin. They will get a special bag, that’s easily foldable so consumers can put it away when it’s not being used. And…
  • Ikea plans to expand its ecommerce offer

    Henoch
    10 Sep 2014 | 3:59 am
    Ikea Group has plans to have an online store up and running in every country where it has stores. This has got to happen within the next few years, after Ikea had a yearlong pause on the online channel. But Ikea still has to solve a big ecommerce problem as it is particularly successful with generating extra sales in its offline stores. At the moment, Ikea offers online shopping in 13 countries. But over the last twelve months, there was no new online store opened. But that’s about to change, as the Swedish furniture retailer wants to have an online presence in all 27 countries in which…
  • UKTI launches programme to help ecommerce companies sell cross-border

    Henoch
    10 Sep 2014 | 1:01 am
    UK Trade & Investment has launched the UKTI e-Exporting Programme which aims to help businesses thrive abroad in some of the world’s largest ecommerce markets. The UK Government department, working with businesses based in the UK to ensure their success in international markets, says the programme is the first of its kind in the world. This because of the fact UKTi is the only organization to hold the operational information of global B2C and B2B online marketplaces with the central aim of using the information to revolutionize exporting. With the new programme, businesses in the UK…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • 5 Quality Link Building Strategies for eCommerce in 2014

    Perception System
    9 Sep 2014 | 3:32 am
    Building links for ecommerce sites is one of the most difficult tasks along with rewarding parts of Search Engine Optimization. We are considering it rewarding as it comes with highly commercial content, complex information architecture and often little differentiation. There are some challenges that one can have to face when building links for eCommerce site, no matter you are doing SEO link building for clients or a webmaster that works to enhance the site’s visibility. Many Link Building Strategies are there that helps to lead the market. Check out below for details. Choose an Effective…
  • Want to Start An eCommerce Site? Things That Should Be Required

    Perception System
    5 Sep 2014 | 4:20 am
    These days, more and more consumers prefer to shop online from the comfort of their home; therefore, various businesses have decided to turn their brick-and-mortar store into an online website. Across the world, there are lots of businessmen, who think that an eCommerce website is like any other website that they see online, but it is completely different in terms of features, functionalities and performance. An eCommerce website has a different way of presenting the content and other stuff of your site. To sell your comprehensive range of products and services online, an eCommerce site plays…
  • Top 6 Things That Your eCommerce Customers Do Not Want To Listen

    Perception System
    3 Sep 2014 | 4:01 am
    Are you providing training to your employees? Are you listening what your customers are saying? In today’s eCommerce business, customer service plays a very significant role in making your customers fully satisfied. There are lots of eCommerce businesses, who are losing their numerous customers without hearing their problems and issues. It is highly essential for all the eCommerce businessmen to give importance to customer service and customer retention at the top of every business’s list. If you want to provide your customers a fully satisfied service, it is important that you listen to…
  • Thinking to Hire eCommerce Development Company? 10 Questions You Must Ask First!

    Perception System
    28 Aug 2014 | 4:02 am
    So, you have decided to develop eCommerce store and don’t have a lot of technical knowledge about it. The only way to fulfill your needs is to hire eCommerce developer or a company that helps you to achieve your target with priority. Launching an online store can be difficult task for small businesses as it needs professional helps. Searching for professional help is not so easy as well. “10 important questions that assist you to choose the best eCommerce development company or developers for your development task.” 1) How much experience do your company have building eCommerce…
  • Hire Shopify App Development Company to build Robust eStore

    Perception System
    24 Jul 2014 | 4:38 am
    Perception System, a professional eCommerce development Company with expertise in diverse industry and served numerous global clients, can gear up with professional e-commerce web design and development based on Shopify. Shopify is one of the leading eCommerce platform that used to develop online stores. This latest platform comes has been in private beta since October 2012 and now it is available to the public for use. Over 50,000 online stores are developed with Shopify eCommerce platform. Perception System has an experienced team of Shopify store developers, who have expertise in PSD to…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Querying ATG Repositories

    Elena
    4 Sep 2014 | 6:34 am
    ATG repositories provide a rich way to organize and query data from multiple sources.  ATG developers should know ATG repositories inside and out because they are such a core part of ATG Commerce.  While learning ATG, I found querying ATG repositories to be a challenging step. It’s not hard, the API is just cumbersome and there’s not many examples out there for more tricky queries. Ways of Querying ATG Repositories ATG provides two ways to query data from repositories: 1. QueryBuilder It is a stepwise process where you first get a handle on the repository, then the repository item,…
  • Take a Deep Look at Your Mobile App Performance with New Relic Mobile

    Elena
    14 Aug 2014 | 10:31 am
    While New Relic has already established itself as a leading provider of web performance monitoring tools, their mobile app monitoring SaaS adds new layers of insight for its customers. An ability to quickly identify problems in the mobile app makes troubleshooting easier and faster. New Relic Mobile provides detailed data about code, device and network performance. Below are just a few examples of the insights that you can get access to with this tool: Easily identify the source of the app’s slowness in your code via New Relic Mobile visual timelines. See the app’s performance for…
  • 10 Major Changes in Oracle Commerce 11.1 And Why You Should Care

    Elena
    7 Aug 2014 | 6:02 am
    1. CMS process has been moved from JVM to the DB Catalog Maintenance Service (CMS) fills additional data to the catalog after changes are made to it in the Business Control Center (BCC). In previous versions of Oracle Commerce, CMS process involved BCC sending data to Database (DB) (1), Java Virtual Machine (JVM)  reading data from DB for CMS process(2) and writing updated data back to DB (3). Basically, the larger the catalogs you have, the more data that had to be processed, and the more time deployments would take. Moving CMS process to the DB means that no data has to be communicated…
  • eCommerce Websites that Re-Platformed in 2013/2014 (Part 3)

    Elena
    6 Aug 2014 | 7:13 am
    Take a look at some companies that recently launched eCommerce websites and the platforms they chose. See the following posts for more examples: eCommerce Websites that Re-Platformed in 2013/2014 (Part 1) eCommerce Websites that Re-Platformed in 2013/2014 (Part 2) References: Telecom New Zealand goes live on hybris Rapha Racing Speeds-up its International Online Expansion with Sceneric and hybris J&M steps up omni-channel commerce with Demandware E-commerce delivers stunning results for Natura’s sales team. Bimbo e Natura is now selling online with a new Magento store Trina Turk Turns…
  • Spark::red Maintains PCI Level 1 Compliance

    Elena
    22 Jul 2014 | 6:40 am
    Spark::red has, once again, successfully completed its PCI DSS Level 1 Certification and currently complies with the payment card data security standards for Managed Services Providers. Spark::red takes online security very seriously, going through annual audits by Trustwave to maintain PCI Level 1 Compliance. By completing annual certification and keeping its focus on mitigating the risks of payment card data security vulnerabilities, Spark::red helps simplify the process of PCI Certification for its customers. Together, Spark::red and its customers deliver worry-free shopping experiences to…
 
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    BrainSINS - Smart ECommerce

  • How to Leverage Employee Benefits to Increase Collaboration

    Christopher Hebert
    11 Sep 2014 | 8:19 am
    Employee benefits extend beyond the insurance and retirement conditions atop an offer letter. Enjoying your job, for one, can be of exceptional personal and professional benefit. The rising popularity of millennial workplace benefits such as ping-pong break rooms, work from home days, and go-kart team excursions are the result of years of research showing the value of engaged and happy employees. But it’s more than just the possibility of happiness-induced productivity. Employers can also increase workplace collaboration by offering the right benefits. Environment The most overt workplace…
  • #infographic Cross-Boder Opportunities for Online Retailers

    admin
    19 Aug 2014 | 11:29 am
    SearchLaboratory has published an interesting infographic about cross-border opportunities for online retailers. Some highlights from this infographic: Uk, Australia and United States are the countries with a higher average expenditure per internet user in 2012 and 2013, but they are also the more mature markets where the growth in internet users will be far behind the growth of the last year Asia is the region where the rising eCommerce forces are located. Japan accounts for 80 billion pounds in eCommerce and China is growing really fast in number of internet users and also in eCommerce…
  • Channels and supports that can be used in Behavioral Targeting

    Estela Gil
    1 Aug 2014 | 4:19 am
    Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in order to conduct marketing campaigns or actions. Behavioral Marketing is a tool that can be used in different channels, beginning by the store itself, ranging through email, other websites, and mobile apps. Let’s take a look at channels then. How can I do…
  • Word of Mouth Marketing Reaches eCommerce

    Jorge Bardón
    29 Jul 2014 | 6:38 am
    The search for new digital strategies that will enable us to reach new customers, spending as little as possible, forces Marketing Directors to be more and more creative and find new formulas to reach those ores. In the digital fight to find those customers, the most frequently used channel is positioning in SEO/SEM search engines, and some even plunging into affiliate networks. All three are valid, necessary strategies, but we should not forget that the SEO requires time and resources to make a medium-term profit, and SEM in search engines is often no longer profitable due to the high bids.
  • Awesome Study; Why Customers participate in Loyalty Programs? by TechnologyAdvice

    Estela Gil
    24 Jul 2014 | 4:26 am
    Our friends of TechnologyAdvice  have created this interesting study on consumer loyalty, do not miss these interesting data. Also if you do click on the image you can download it. KeyData of Why Customers participate in Loyalty Programs? Respondents were 59 percent more likely to use a loyalty program that offered a smartphone app Consumers still are not ready, however, to use a digitally-exclusive loyalty platform Customers who are enrolled in at least one loyalty program are 82 percent more likely to shop at businesses that offer similar reward programs Saving money is the primary…
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    Magik

  • ‘Check Delivery Time’ To Plan Your Delivery

    Ashish
    15 Sep 2014 | 9:50 am
    Check Delivery Time is a feature that every e-commerce websites has. This makes the transaction between the buyer and the seller transparent. Transparency is a feature that allow buyers to have a shopping experience that is free from hassles. Talking from a customer’s psychological point of view, knowing when the product will be delivered gives […]The post ‘Check Delivery Time’ To Plan Your Delivery appeared first on Magik.
  • The Add to Favorites Feature Just Does The Trick

    Ashish
    15 Sep 2014 | 8:50 am
    Add to favorites feature is a feature on your website that allow buyers to add things that they like to a separate category. Users can buy the product later when they need it. The add to favorites feature allows a user to have a collection of products that he/she fancies buying. You can say its […]The post The Add to Favorites Feature Just Does The Trick appeared first on Magik.
  • How to Exploit Google AdWords?

    Ashish
    15 Sep 2014 | 7:50 am
    Google AdWords is one of the most popular forms of pay-per-click (PPC) marketing. It simply helps bring your company/product on the largest search platform, Google! Allowing you to easily reach out to your prospect clients. The benefits of using Google AdWords are; you pay only and only for the clicks you receive, you can easily […]The post How to Exploit Google AdWords? appeared first on Magik.
  • Why Your eCommerce Business Needs Loyalty Programs?

    Ashish
    15 Sep 2014 | 6:50 am
    Customer acquisition plays an important role in your ecommerce business. Since getting new customers is quite difficult therefore you should try to keep your existing customers with you. For example, if you have opened an ecommerce store but it is not going great then it is a bit challenging. How can you keep your customers […]The post Why Your eCommerce Business Needs Loyalty Programs? appeared first on Magik.
  • Google Adwords for eCommerce Advertising – A Boon or Bane?

    Ashish
    15 Sep 2014 | 4:50 am
    Online marketers have been looking for different methods to raise their revenue. From last few years, hey have noticed that Google Adwords is an effective tool that helps ecommerce businesses to increase their revenue. Ads are the most powerful source of Google’s revenue. Ads are made possible only with the help of Google Adwords tool. […]The post Google Adwords for eCommerce Advertising – A Boon or Bane? appeared first on Magik.
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    ekmpowershop.com

  • AE Williams and the Goblet of Fire!

    SonkeDokel
    12 Sep 2014 | 1:12 am
    Harry Potter, Game of Thrones, Pirates of the Carribean, Gladiator. What do these movies have in common? They’ve all had products in them that were made by AE Williams. Not many companies can boast that they are a part of the Hollywood world, but AE Williams is one of the few companies that can say that it is. They are the company that give the movies a feeling of authenticity and style. You can go through a list of some of your most recent movies and be assured that AE Williams will have made items for some of them. How it all began It is the year 1779. George III is the King of Great…
  • How to create a safe and memorable password

    SonkeDokel
    4 Sep 2014 | 5:48 am
    The past few days have been an eye opener for many as to the security of accounts on the internet. The hacking scandal surrounding the leaking of celebrities’ pictures has meant people have been questioning the security of websites and cloud storage spaces. As it turns out there was nothing wrong with the security of the iCloud, but instead the actual problem was that the celebrities’ passwords had either just been guessed, or they were the victims of phishing. How can my password be stolen? Phishing is when people try to get hold of your username and passwords by pretending to be…
  • 45 stunning new themes

    chris
    27 Aug 2014 | 5:39 am
    This week saw the release of yet another huge selection of beautiful FREE themes on ekmPowershop, a great follow up to April’s release of 50 industry specific themes & product filters. Our designers have worked tirelessly, crafting another brilliant choice of industry specific themes to show off your products and draw in the sales. Click on the thumbnails below for a sneak peek or visit your shop’s design section today to see the full selection – you’ll find them all marked as ‘new’. You can find a full list of our templates and their previews in our…
  • A Brief Guide to Inbound Marketing

    chris
    22 Aug 2014 | 7:17 am
    Inbound marketing is the most effective way to create leads for your online business. The point of inbound marketing is to draw the attention of potential customers, by making it easy to find and through content that customers will be interested in. Inbound marketing has become more and more important as older traditional marketing tools have become less useful for an online business and businesses in general. They’ve not become irrelevant, but the focus of marketers has somewhat shifted in a more inbound direction. It is now easier than ever to communicate with your customers, especially…
  • Have you written a plan for your business?

    SonkeDokel
    19 Aug 2014 | 8:42 am
    The Business Plan – Your map to a treasure you can create for yourself! This post is a continuation of the Article titled “Don’t fail before you’ve even started”. Antoine de Saint-Exupery, in my eyes, has hit the nail on the head: “A goal without a plan is just a wish.” A wish is a great thing, but when you wish upon something, you need to also think about how you can get there and for that – you need a plan! A business plan is a written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a…
 
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    How to Win at Ecommerce

  • 8 Essential Elements of an Excellent Mobile Checkout Process

    12 Sep 2014 | 10:28 am
    The mobile checkout process has been getting a pretty bad rap lately. Lacklustre conversion rates and high abandonment levels from smartphones and tablets (estimated at 84% from mobile phones as opposed to 68% from desktop by cloud.IQ) have led to the finger of blame being pointed squarely at poorly-designed mobile websites, and the checkout process in particular. Context is key when it comes to designing a great user experience, and It’s important for online retailers to consider that mobile users have a whole different set of requirements to their desktop-using contemporaries.
  • [Infographic] Are You Creeping Out Your Customers?

    9 Sep 2014 | 4:58 am
    As new technologies present us with increasingly clever and exciting ways of targeting customers and prospective customers online, it can be tempting to take a flying leap onto the bandwagon without first considering the customer point of view. Are you inadvertently creeping out or annoying your customers with your marketing tactics? According to a consumer survey we carried out, you just might be. We asked consumers their thoughts on a range of tactics, including retargeting ads (based on items viewed in an online store or left in a shopping basket), personalised website content (based…
  • 4 Ingenious Instagram Strategies from Fashion Retailers

    5 Sep 2014 | 4:33 am
    Instagram is both the best friend and worst enemy of fashion marketers.  Boasting an army of 200 million users, and with 1.6 billion likes and 60 million photos shared every day, it's a social network that online retailers (particularly those in fashion) would be ill-advised to ignore. Add to this the fact that beautiful imagery is, in many ways, the lifeblood of successful ecommerce and it's like fashion retailers and Instagram were destined to be besties. Apart from one thing. 
  • [Video] Customer Retention Strategies: How to Message Customers Intelligently

    2 Sep 2014 | 8:47 am
    Cookies - of both the baked and the web variety - are a wonderful thing. From an ecommerce perspective, they enable us to gain significant insight into customer behaviour: insight that conversion hackers can use to their advantage to message customers with stuff that really resonates. In the video below, Dr Mike Baxter discusses what online retailers can do to message their customers more intelligently. We should also mention that this, alongside eleven other ecommerce conversion hacks are available in a free download, which you can read here
  • 10 Cool Ideas for Making your Category Pages Less Boring

    28 Aug 2014 | 9:35 am
    In the hierarchy of pages on an ecommerce website, the lowly category page probably feels a little, well, un-loved. Sandwiched between a show-stopping homepage and carefully-crafted, persuasive product pages, category pages are essentially a bit of a stop-over, designed to move visitors down the purchasing journey. While from the outset category pages may seem a little formulaic, varying very little from site to site with their grid-based layout (undoubtedly because this format works), some top online retailers are spicing theirs up a little. Here are ten ways they’re going about it:
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    e-Commerce Essentials

  • How to Write a Blog – Part 2: Writing

    Steve Loates
    15 Sep 2014 | 7:49 am
    In the second of this three part series on blogging I will focus on the writing stage. In case you missed Part 1 you can find it here. The biggest mistake most people make when writing is editing while they write. Never edit while you write! And to get you into the flow of writing … Write a solid lead first This is the bridge from your blog title into the main content of your blog and almost as important. A journalism term, the lead can be multiple sentences or paragraphs in length. For bloggers it is more typically a sentence or two and a single paragraph. The title of your blog should…
  • How to Write a Blog – Part 1: Preparation

    Steve Loates
    12 Sep 2014 | 3:00 am
    Producing interesting and valuable content for your website is more important than ever. And blogging is by far the easiest and most effective way to produce and distribute that content. With that in mind I have decided to share the process that I use to help with my own blogging. Writing, like many job related tasks, involves a process and it’s more than just writing. There are specific things you can do and by doing them in a particular order you can get them done easier, better, and with less angst than most writers’ experience. One of the biggest mistakes people make is writing too…
  • Still having trouble buying into Social Media? – Part 2

    Steve Loates
    28 Aug 2014 | 3:00 am
    As I discussed in Part 1 many business people are reluctant to either get involved or get more involved with social media as a key driver for their businesses. Whatever the reason for this, here are a few more suggestions why you really need to consider social media as a marketing strategy for your business.  Social Media helps position you as a thought leader Regularly putting out high quality content can position you as a thought leader, and who doesn’t want to be perceived as an industry expert? Buy what if I don’t have much to say you ask? Baby steps are always a good way to…
  • Still having trouble buying into Social Media? – Part 1

    Steve Loates
    25 Aug 2014 | 3:00 am
    Social Media still seems to be a mystery for too many businesses. Why is there still reluctance on the part of some businesses to embrace it? Is it something you don’t believe in? Perhaps you’ve had limited success with it? Or, is it something you don’t really understand or even know how to begin? Whatever your reasons here are a few ideas that may help persuade you to use it; or if you’re already there, have even bigger reasons to buy into it. Social Media helps you learn about your audience You can learn a lot from your customers through social media. You can reach them by age, by…
  • Email Marketing – How to Grow Your Email List – Part 2

    Steve Loates
    20 Aug 2014 | 3:00 am
    In the last installment of this two part series I talked particularly about providing the right content. Now I’d like to offer a few more ways to get those important email addresses. Include social proof in a real way It’s always difficult to be the trailblazer and chart the uncharted course. When you can point to something that is proven, it instills much more confidence in potential customers in wanting to do business with you. The website Copyblogger legitimately talks about their uniqueness and how true they are to it. Their version of social proof: “We built Copyblogger Media with…
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    Bootstrapping Ecommerce

  • Preparing Your Shipping Strategy For The 2014 Holidays

    Shabbir
    30 Aug 2014 | 3:01 am
    Wow, it’s September already – and in just a few short months, it will be November, and time for the holiday season – and we all know what that means for us ecommerce folk! The holiday season is the most important time of the year for sellers, and when you execute your strategy correctly, it can be the most profitable time of year, too. Did you know that Cyber Monday 2013 saw a growth of 18% over Cyber Monday 2012? It’s highly likely that the trend will continue to rise, so it’s key to be at the top of your game and get a piece of that pie. There’s a lot…
  • Picking The Right Niche With Shopify Contest Winners Drones Etc.

    Shabbir
    4 Aug 2014 | 1:02 am
    I hope you all are as excited about this post as I am! I had the privilege of interviewing Shopify’s Build-A-Business contest winner Shawn Rowland of Drones Etc. Shawn and his partner Jonathan Baird have always wanted to start a business together. They tried three times before the fourth business – this one – took off. Shawn is a medical resident, and Jon used to work at a bank – but since the business has kicked off, Jon works full-time at Drones Etc. along with 6 employees. What really inspired me about their story is their tenacity – this is their fourth…
  • Turning My Online Store Into An Amazon Affiliate Site

    Shabbir
    31 May 2014 | 11:17 am
    Big news: Last month(April), I turned my store into an Amazon Affiliates website. I’m no longer selling my own drop-shipped goods. Instead, I’m funneling traffic to Amazon.com using affiliate links, adapting the revenue model advocated by many such as Spencer Haws and Jon Haver. This post is going to be VERY transparent – I’ll be sharing Analytics and revenues, with screenshots. I was mulling over this decision for a very long time. I think it must have been for about 3-4 months before I finally decided to take the plunge and go for it. A store’s story There…
  • 4 Marketing Automating Mistakes That Will Cost You

    Shabbir
    20 May 2014 | 11:44 am
    Today I’m excited to bring you a guest post by Josh Ludin of NeverJobHunt.com. Josh Ludin  is a serial experimenter with various forms of making money online, and writes about his successes, and most importantly, failures at NeverJobHunt.com. He’s a huge hockey fan and player, and aims to step foot on 6 of 7 continents. The ecommerce industry is quickly heading down the path of complete marketing automation. If you’ve been in eCommerce for the last 5 years, I’m sure you’ve tried multiple e-mail marketing platforms (AWeber), Social Media drivers (Hootsuite),…
  • 10 Lessons From The World’s Best Product Description

    Shabbir
    15 May 2014 | 12:06 pm
    When it comes to selling online, your product descriptions are the most important factor when it comes to getting people to buy. If you walked into a traditional store and had questions, there would be a salesman there to help you choose and answer any questions. In an online store, your description has to play the role of the salesman. Have you ever heard of the saying “Learn from the best?” In online retail, as much as we may not like to admit it, Amazon has to be the best there is. With revenues in the billions, Amazon is the one we hate but secretly envy. Amazon touts the Kindle to be…
 
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    WordPress.com News

  • Gmail Password Leak Update

    Daryl L. L. Houston
    12 Sep 2014 | 4:53 pm
    This week, a group of hackers released a list of about 5 million Gmail addresses and passwords. This list was not generated as a result of an exploit of WordPress.com, but since a number of emails on the list matched email addresses associated with WordPress.com accounts, we took steps to protect our users. We downloaded the list, compared it to our user database, and proactively reset over 100,000 accounts for which the password given in the list matched the WordPress.com password. We also sent email notification of the password reset containing instructions for regaining access to the…
  • Basis, Edin, and Forefront: A Look at Business Themes

    Cheri Lucas Rowlands
    12 Sep 2014 | 8:00 am
    We add new themes to the Theme Showcase each week, including free and premium themes for businesses, organizations, and your professional projects. Here’s a trio of business themes transformed by three very different types of users: a professional travel and food writer, a Buddhist podcast host, and a fly fishing outfitter in Australia. roam & home Chicago-based travel and food curator Karen Valentine, the founder of roam & home, presents a beautifully designed site with Basis, a premium theme. Wide featured images add splashes of color to the homepage, while the Brandon…
  • Blogging 101 and Writing 101 Are Back!

    Krista
    10 Sep 2014 | 2:00 pm
    You’ve just started your shiny new blog and you’d like some help as you get up to speed on WordPress.com. Or, maybe you’d like some inspiration to write every day. On September 15th, we kick off two free Blogging U. courses: Blogging 101 and Writing 101. They might be just what you need to whip your blog into shape and/or establish your writing habit. Blogging 101 Each day for 30 days, Blogging 101 offers a bite-sized blogging “assignment*,” geared to helping you customize the look of your blog, start a blogging habit, and find some new blogging friends. Here’s…
  • Join Us in the Fight For Net Neutrality

    Paul Sieminski
    9 Sep 2014 | 1:37 pm
    “Net Neutrality” is the simple but powerful principle that cable and broadband providers must treat all internet traffic equally. Whether you’re loading a blog post on WordPress.com, streaming House of Cards on Netflix, or browsing handcrafted tea cozies on Etsy, your internet provider can’t degrade your connection speed, block sites, or charge a toll based on the content that you’re viewing. Net neutrality has defined the internet since its inception, and it’s hard to argue with the results: the internet is the most powerful engine of economic growth and free expression in…
  • New Theme: Eighties

    Caroline Moore
    4 Sep 2014 | 9:00 am
    Today we’re taking a trip back in time with our latest free theme, Eighties! Eighties Think big hair, mixtapes, and beloved family sitcoms, and you have what is arguably one of the craziest, most colorful periods in recent memory. Eighties channels that essence into a theme with just as much flair and personality as the decade for which it is named. Designed by Justin Kopepasah, Eighties features bold colors and typography, large custom header and featured images, styled post formats, and much more. It’s certain to make your personal blog stand out from the rest. Learn more…
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    Blog posts

  • What’s broken? Your eCommerce Platform or your Process?

    kcarlson
    2 Sep 2014 | 1:19 pm
    A few years ago, I worked with a client who was very disappointed in their current eCommerce platform, citing poor traffic and poor conversion rates.  While discussing options for re-platforming, it became very clear to me that while their eCommerce platform did have some issues, the greater problem lied in the in the clients’ expectations.  In essence, they expected their eCommerce platform to somehow miraculously fix a very broken business process.  I'm a firm believer that technology exists to support the business.  After all, it's very difficult to employ technology for…
  • Mobile Commerce Myths: Fact vs. Fiction

    afosbrook
    13 Aug 2014 | 12:00 pm
    It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology…
  • Optaros Celebrates 10th Birthday

    sregan
    25 Jul 2014 | 8:06 am
    The year was 2004.  George W. Bush was running for re-election, and Amazon.com was celebrating its first year as a profitable company. Technology continued to dominate the headlines, particularly after a Nokia executive speculated that up to two-thirds of all cell phones could eventually feature a built-in camera.  Social Media was also taking shape.  Within 24 hours of its launch, 1,200 Harvard students registered for “The Facebook”, a self-described “online dictionary that connects college students through social networks“That very same year, Optaros was born.It’s now 2014, and…
  • 4 eCommerce SEO Best Practices You Can’t Forget

    afosbrook
    22 Jul 2014 | 11:38 am
    eCommerce SEO is a very common concern for many of our clients. Given the depth and breadth of their different product, category and transactional pages, their eCommerce websites tend to be much larger than a typical website. While many classic SEO best practices are still applicable, there are some crucial considerations that must be in play to see true success with SEO and eCommerce.1. Keep it clean There is a lot of advice out there on SEO, but you need to be savvy enough to understand which tactics will help, and which ones will be hurt, your rankings. Google is getting increasingly…
  • The Battle for the Internet of Things, and the Winner is…

    kcarlson
    21 Jul 2014 | 8:44 am
    There are a lot of amazing technologies and devices being brought to market these days. We’ve all seen them — Bluetooth capable health monitors, the Nest thermostat, fitness devices — and the number is going to continue to grow. Underlying all these devices is a technological battlefield where companies are trying figure out the best way to work with and encourage the app building in the developer community.Apple and Google have huge developer camps writing thousands of new apps each week using their tools and technology. Both of these companies have well-rounded software Development…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • Client Side Encryption API Ready for iOS 8

    Kimberly R
    11 Sep 2014 | 5:00 am
    Historically, Apple sees swift adoption rates for new devices and operating systems. In fact, 74% of Apple’s mobile device users upgraded to iOS 7 within 3 months of release. Anticipating a similar adoption rate for iOS 8, we’ve updated our Client Side Encryption API to support shoppers using iOS 8. This will ensure that shoppers who update their iPhones and iPads will benefit from the same encryption strategy that allows BlueSnap to protect payment card information on all web devices. The Client Side Encryption API encrypts sensitive payment fields on the checkout page on the shopper’s…
  • Making Cross-Border eCommerce Easier for Online Merchants with iGlobal

    Kimberly R
    4 Aug 2014 | 7:14 am
    Did you know that you’re not allowed to send a pair of matching shoes to South Africa, Mexico or India according to DHL? Sending toothbrushes to Algeria, diaries to Argentina and plastic flowers to Nigeria are all customs violations too. Strange right? These are just a few examples of why when trying to sell cross-border you should work with a shipping expert who can ensure that you avoid these mistakes. BlueSnap is happy to announce that we are partnering with iGlobal Stores, who address complex eCommerce and logistics challenges for merchants. The BlueSnap-iGlobal partnership is…
  • Helping Game Companies Monetize – TechnologyAdvice Podcast

    Kimberly R
    28 Jul 2014 | 10:07 am
    The BlueSnap team has a busy fall conference season coming up with plans to exhibit and sponsor at several key shows. One of those key shows is the DMW Games conference in New York City on September 8th. This will be our second year attending, but first time as a sponsor and we are excited to meet with game companies who are looking to monetize their game and increase revenues. Joe Twer, our resident gaming expert and Director of Sales at BlueSnap spent a few minutes talking with Clark Buckner of TechnologyAdvice about how BlueSnap is helping game companies monetize in this competitive…
  • Future of eCommerce – CEO Interview on Mint.com

    Kimberly R
    8 Jul 2014 | 10:50 am
    BlueSnap CEO, Ralph Dangelmaier We’ve been featured on Mint.com! Check out our CEO’s interview on the Future of eCommerce here. Here is a preview of the interview: Businesses around the world are looking for opportunities to grow their brand and reach new audiences, and this race to globalize has been a huge driver of innovation for how we handle payments online. “Where some were able to build entire businesses around simple U.S.-based credit card transactions, the goal now will be to serve the world,” says Ralph Dangelmaier, CEO of BlueSnap, provider of eCommerce…
  • Magisto Chooses BlueSnap to Fuel International Growth

    Kimberly R
    19 Jun 2014 | 6:15 am
    If you are like most people you probably have over 400 photos on your smartphone and maybe 100 or so videos. What do you do with all those photos besides post to Facebook and Instagram? Enter Magisto, a new BlueSnap customer. Magisto can automatically transform those photos and video clips into a short stylized home video using their cloud-based mobile video platform in three easy steps. Magisto compiles a visual, audio and storytelling analysis that adds Hollywood-style suspense, emotion and excitement to home videos. Magisto has grown to over 35 million users since its launch in 2011,…
 
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    LemonStand

  • How Retailers Are Converting On Mobile

    Alicia Doiron
    15 Sep 2014 | 11:09 am
    An estimated 87 billion dollars will be spent from mobile devices by 2016 or one quarter of all devices, eMarketer predicts. If you want a piece of that dough, you have got to make sure you have a plan! This Infographic from Etail East analyzes just how well, or not well, retailers are converting on mobile.   Less than 42% of retailers have mobile marketing strategies in placeClick To Tweet - Powered By CoSchedule Only 38% of retailers have seen measurable success from mobile marketing effortsClick To Tweet - Powered By CoSchedule 71% of retailers’ mobile conversion rates are lower…
  • Introducing Urban Essence, A High Fashion eCommerce Theme

    Danny Halarewich
    12 Sep 2014 | 4:05 pm
    Hot on the heels of the the Coastal theme, LemonStand is back with another mobile-friendly theme that we’re offering for free to all our customers. This time it’s a theme designed and developed by our latest team member, Daniel Park. Inspired by modern high fashion brands, it’s called Urban Essence. This theme is mobile-friendly, and provides a great shopping experience across all devices, built using Twitter Bootstrap.   urban Essence also uses our new Theme Customization Options feature. This feature makes it easy to customize things like colors, social media links…
  • Why Your eCommerce Store Must Have Product Reviews

    Alicia Doiron
    10 Sep 2014 | 11:00 am
    It is a known fact that customers now look for reviews before purchasing a product. If you’re selling the same product as another eCommerce store, but the other eCommerce store has reviews, statistics show us that the customer will go with the other store. Merchants can’t afford to underestimate the power that product reviews hold. eCommerce stores that allow product reviews have increased their average order by 42%! That’s nearly half of ALL orders. Product reviews have time and again proven themselves as an integral part of eCommerce stores. But why are product reviews…
  • Why eCommerce Businesses Should Seriously Consider Accepting Bitcoin

    Julia Patterson
    4 Sep 2014 | 1:17 pm
    First of all, what the heck is bitcoin? The internet has revolutionized multiple areas of the economy. Bitcoin is the revolution in currency made possible by the internet. It is the first successful digital currency that can be transferred over the web. While bitcoin isn’t physical, it is faster, safer, and easier than traditional money, with advantages for both consumers and business owners. Bitcoin is a peer-to-peer payment network, which means that it is transferred directly from person to person via the internet. This allows users to avoid using a middleman, such as a bank or credit…
  • Introducing Coastal, A Minimal eCommerce Theme

    Danny Halarewich
    28 Aug 2014 | 12:16 pm
    Have you been hoping for a clean, minimal eCommerce theme for LemonStand? Then you’re going to love our latest free theme, Coastal. It’s lean, it’s mean and it’s available to use on your LemonStand store! Being mobile-friendly is no longer optional. Thats why all of our free eCommerce themes are mobile-friendly and use responsive web design techniques to achieve a seamless shopping experience across all devices. Coastal is no different, and looks great across all devices from high resolution desktop to mobile phone. Coastal was designed and coded by the super…
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    Perfect Audience Retargeting Blog

  • New Feature: View performance for custom campaign groupings

    Brian Cary
    12 Sep 2014 | 11:09 am
    Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see how they are performing against one another: The graph will then display cumulative stats according to your selection. We hope you find this update useful! Let us know if you have any questions!  Support@PerfectAudience.com The post New…
  • New Feature: Use Enhanced Lookback Window to Retarget Your Freshest Visitors

    Ryan Lavery
    11 Sep 2014 | 10:58 am
    We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour! One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher bid and only targeting your freshest visitors, you may see a lift in ad performance. Having this enhanced lookback window will be key for your Retargeting efforts during this upcoming holiday season (Black Friday, Thanksgiving, Christmas). To use this feature today all you have to do is log into your…
  • New in Perfect Audience: Attach ads to campaigns during ad creation

    Brian Cary
    7 Aug 2014 | 3:15 pm
    We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns: Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed in this box, allowing you to select which campaigns to attach the new ad to rather than editing each individual campaign and adding the new ad manually. We hope you enjoy this update. Happy retargeting! The post New in Perfect Audience: Attach…
  • New in Perfect Audience: UTM_Campaign parameters, Reporting by Week & Month

    Brian Cary
    4 Aug 2014 | 4:38 pm
    We have two new updates to announce today to help make our platform more effective and easier to use. Here they are: Easily add UTM_Campaign in your campaigns Have you ever wanted to easily track your Perfect Audience campaign performance in Google Analytics? Now you can do exactly that with a brand new feature. Here’s how to do it: when creating or updating a Facebook news feed or RHS campaign, click the “Add UTM_Campaign parameter” link to the right of your campaign name: After saving this campaign, this UTM parameter will be embedded into the click URL for all ads…
  • New Feature: Boost News Feed CTR with Call-to-Action Buttons

    Tamara Alexander
    28 Jul 2014 | 9:48 am
    Facebook recently released a powerful feature - a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.   Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons, you can improve your CTR without taking up any real estate in the actual copy, image, or text of your ad. At the moment, Facebook supports the following call-to-action types: Shop Now Book Now Learn More Sign Up…
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    The Ecommerce Marketer

  • Definition: Net Promoter Score in Ecommerce

    Alex Rada
    7 Sep 2014 | 6:09 am
    Net Promoter Score (known as NPS), is a management metric used to gauge the loyalty of customer relationships. It all starts with a simple question: On a scale of 0 to 10, how likely are you to refer a friend? Based on the answers, The Net Promoter Score system breaks down your customers into promoters, detractors […] The post Definition: Net Promoter Score in Ecommerce appeared first on The Ecommerce Marketer.
  • The definition of CAC in ecommerce

    Alex Rada
    5 Aug 2014 | 11:21 am
    Customer Acquisition Cost is the name of a metric in ecommerce that obsess managers. The definition is very simple: CAC represents the cost of marketing and sales required to acquire a new customer over a certain period of time. Sum up all costs of marketing (advertising, email marketing), plus salaries in a time period, and divide […] The post The definition of CAC in ecommerce appeared first on The Ecommerce Marketer.
  • 4 things you didn’t know about conversion optimization

    Alex Rada
    3 Jun 2014 | 7:35 am
    Sometimes I answer the question “what is Vibetrace about” with Conversion Rate Optimization. I’m a data oriented marketer, so my daily job can be also described as doing conversion optimization for online shops. Lots of people will answer “What you actually do for conversion optimization?” with A/B testing, personalization. But behind the closed doors of lifting the rate of […] The post 4 things you didn’t know about conversion optimization appeared first on The Ecommerce Marketer.
  • Getting started with ecommerce personalization. Do it today!

    Alex Rada
    5 May 2014 | 2:28 pm
    The last two years, content personalization started to take hold in ecommerce. The promise of ecommerce personalization started 10 years ago at Amazo. Third party services make it easy and affordable for smaller websites to use it as well. In 2014 even more content personalization will be present in ecommerce strategies. Along with marketing automation, […] The post Getting started with ecommerce personalization. Do it today! appeared first on The Ecommerce Marketer.
  • Recover lost sales from abandoned carts

    Alex Rada
    21 Apr 2014 | 9:47 pm
    An astonishing  number of about 60% of carts are abandoned. Imagine all those sales in your pocket right now! Hopefully you are sending cart abandonment emails to recover sales. If you are not, read our  weekly digest here. We know that is not possible to persuade all those who abandoned the cart to finish the purchase. But […] The post Recover lost sales from abandoned carts appeared first on The Ecommerce Marketer.
 
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    Userlike

  • New Features: Register Values, Audio Feedback, Inactivity Message, and More

    Pascal
    14 Sep 2014 | 11:00 pm
    We wanted to let you know about some new features that could be of use to you: Additional Register Values This is the most important new feature on the frontend and it’s one to strengthen your leads. In the widget register mode you can now collect more information than just the name and email address of the web visitor. In the designated ‘Registration’ section in the widget editor you can add more values, such as telephone number, company name, or customer ID. Each value can be set to be optional or obligatory. These additional values show up in the chat details, CRM/helpdesk tickets,…
  • The Slack Integration: Team Collaboration Meets Customer Support

    Marta
    11 Sep 2014 | 12:22 am
    Slack and Userlike can now be integrated, allowing your team to stay up to date with incoming customer interactions from Userlike. Slack is a browser-based chat app designed to increase team communication. This real-time chat allows for private messaging among team members, archiving, theme channel creation and assignment, file sharing and many other useful features. However, Slack's real power derives from the fact that it can be easily linked to dozens of other apps, like Dropbox, Google Docs, GitHub, Asana and now also Userlike. This offers an effective way to keep real-time track of…
  • 10 Startup Tools to Kickstart your Business

    Marta
    9 Sep 2014 | 1:50 am
    More than for others, time and money are an entrepreneurs’ biggest concerns. We're no different than you. Coming from a small team of hard-working entrepreneurs we have built our way up. However, we didn’t do it alone! Over the years we have discovered many great startup tools to help us out. Today we'd like to share with you some of these startup tools, hoping they will give you hand in growing your business: Website Building Tools The first thing your startup needs is a website. As the face of your business it deserves a little thought and constant optimisation. There are zillion of…
  • The Zopim Alternative by Userlike

    Marta
    5 Sep 2014 | 6:01 am
    Looking for an alternative to Zopim? Userlike is a professional and affordable live chat solution from Europe, suitable for businesses from all sizes. Our 14 day trial requires no credit card, after which your account automatically switches to free, or to premium when you choose to upgrade. Our software was developed with the following 3 Building Blocks: Design Userlike live chat has been developed with lean inspirational design to help you focus on what really matters - providing excellent support to your customers. Userlike's design is recognized by its users for excellent usability and…
  • Quick Guide to Service Software

    Marta
    4 Sep 2014 | 2:09 am
    Maintaining the overview of customers, suppliers and other business contacts is crucial for any company. Business is built on human relations, so correctly maintaining these is an important element of success. Sadly, many companies fail to make use of the great variety of service software that exist to make this job more easy, fun, and efficient. In this quick guide we give an overview of the 3 most important types of service software that are out there. Customer Relationship Management Software (CRM) A CRM tool is a software that manages your business interactions as well as all the data…
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    Customericare.com » Blog

  • One Tool You Clearly Forgot To Increase Conversion Rate

    Art Zabalov
    3 Sep 2014 | 6:15 am
    You somehow find yourself unable to convert more than 5% of your leads. There is one tool you Clearly forgot that will help you increase Conversion Rate.   There is an abundance of ways to generate Leads, we are using them, you are using them, everybody is using them.   Some of them include: 1. A Beginner’s Guide to Inbound Lead Generation 2. 13 Creative Ways to use LinkedIn for Lead Generation 3. 10 Ways to Generate More Leads 4. 6 Tips to Acquire Customers with Your About Page 5. The Ten Commendments of an Awesome Lead-Generating Website   And yet, as you manage to…
  • Live Chat. How to use emotional design to get customers to chat with you.

    Aurelie Chazal
    26 Aug 2014 | 1:44 am
    I’ve been doing a lot of research lately about how the marketing world changed during the past decade. After hours and hours of reading I stumbled about the notion of emotional design. Well I new about the trend before but never really took the time to research it further. I have to admit I have a soft spot for design and anything that makes the online word a little more human. Let’s just say that emotional design was made for me (and for you too, you’ll see). There’s nothing better than writing about something you’re passionate about, so I hope you’ll enjoy reading this article…
  • Customer retention. Don’t Pull a FedEx.

    Art Zabalov
    18 Aug 2014 | 5:54 am
    Customer retention is attention to every detail. Don’t Pull a FedEx. Have you ever had to ship a package? Have you ever encountered problems? Has your package always come on time? Was it ever damaged?  The answer is most probably “Yes”. FedEx is one of the Top 3 shipping companies, losing only to UPS in terms of Ground Delivery Volume, which  is famous for its shipping misconduct. Basically, after receiving your package, and generous shipping coverage (Infographic), FedEx handles your package as it pleases, often not fulfilling promises, delaying the promised arrival date or even…
  • Content Marketing’s Struggle with Facebook’s EdgeRank

    Art Zabalov
    8 Aug 2014 | 5:32 am
    EdgeRank has been out for quite a while now, and as we all know it is a News Feed algorithm, serving the purpose of a watch dog sniffing for fresh and interesting content. As the principles of EdgeRank go, it evaluates the content based on Affinity, measuring the relevance of the content in accordance with users’ relationship with the content’s creator Weight, measuring worthiness of the content from users’ perspective(likes, shares, tags, etc.) Time, (Decay in some sources) measuring the recency of the content It might seem easy as to what the exact formula of dominating on the…
  • Live Chat. Could canned responses be slowing you down?

    Aurelie Chazal
    5 Aug 2014 | 12:49 am
    The idea of canned responses comes from a good place. A place where the customer representative would gain time not having to type long formal information like an address or a phone number. However it seems to have somehow turned into a way to just cram as much information as possible into a single answer. Some companies pushed the use of canned answers to a maximum. It’s a real problem in the live chat industry and can be associated to the general scripting issue in the customer service industry. We’ve dedicated a whole chapter to scripted answers in our new eBook „Polite…
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    Rethink Commerce Blog

  • Industry Buzz – August 2014

    Irina Mihaila
    12 Sep 2014 | 1:00 am
    Hi sellers! Enjoy last month’s resources to help you win in this rapidly changing market. Looking for the next big market to conquer? You might want to consider Australia. Find out what makes this country so attractive and how to use cloud services to reach and serve customers there. The software-as-a-service market is expected to grow significantly by 2016. See why organizations prefer using SaaS. Avangate’s Michael Ni talks about the disruptive nature of technology, the Uber phenomena in Europe and the new Services Economy in a recent interview for BBC Radio 4. The Internet of…
  • Cool Companies Interview Series – About Big Content with Treparel  

    Delia Ene
    11 Sep 2014 | 2:08 am
    “Today, CIOs and Business Decision-makers are seeking more flexible and investment-friendly models with ongoing access to a service.”   There’s so much buzz around Big Data – but how about Big Content? Surely, an up and coming area, getting sexier as usage cases expand. For example, you watch your sales drop in a certain region – it’s good that you’re tracking, but the next more important step is to understand why they dropped, and – even more importantly – what you are going to do about it. This is where Big Content comes in, helping you understand…
  • Back to School TIP: Top 10 Myths of Payment Processors

    Raj Badarinath
    10 Sep 2014 | 12:05 am
    It’s September, which means, summer’s officially over and everyone’s going back to school, and back to school shopping means lots and lots of commerce. But just as every calculator isn’t a scientific calculator, neither is every payment processor a digital commerce provider.  The problem is, when the packaging looks the same, called the same thing and they both claim to provide the same functionality – how do you tell the difference? It’s time for a TIP – Truth in Payments – to help you understand the difference between payment processors and digital commerce providers.
  • 3 Innovative Software and Online Services Companies Embracing the New Services Economy

    ed.chuang
    9 Sep 2014 | 8:29 am
    Starting a company is hard. At times it’s both the best job and the worst job in the world. But having been a founding member of companies in the past – I can tell you that the good times outweigh the bad times by a zillion to one. Well, maybe not a zillion but you get the idea. My point is the good times are amplified for good reason – some people equate it to being a parent – some people say it’s like when you first start college. I think it’s probably more like being a parent while you are still in college – part utter chaos, part “are you kidding…
  • Affiliate Summit East ’14 – Wrap-Up

    Cristi Miculi
    5 Sep 2014 | 2:43 am
    “The digital goods market is growing, and Avangate is here to help” – in my opinion, was the most important takeaway from the recent Affiliate Summit East show in New York City. Avangate has been participating in affiliate events for over 5 years now, and we’ve spoken not just once, but many times on the topic of digital goods and how Avangate can help affiliates sell more. Now with the new services economy, it has changed the way companies interact with customers and, of course, this is visible in the affiliate channel as well. But now, more than ever, we saw an abundance of digital…
 
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    Open a Store Now

  • 5 Steps to A/B Testing Your eCommerce Store

    Siddharth Bharath
    14 Sep 2014 | 8:27 pm
    I recently published an ebook for LemonStand on A/B Testing for eCommerce stores. You can read the full version here, but in this post I wanted to cover the basics of A/B testing and how it can increase your conversion rates and lead to more sales for your online store. For many small business owners, especially eCommerce businesses, terms like conversion rate optimisation and A/B testing sound pretty complicated. The fact is, technology has made it easier technology has made it easier than ever to optimise your conversion rates. It’s no longer a growth strategy that’s only…
  • How To Create A Giveaway On Your E-Commerce Store

    Siddharth Bharath
    30 Aug 2014 | 4:38 pm
    As you may have noticed, I’m currently giving away one year of Forewards for free. Giveaways are a great way of building your brand, an e-mail list and social media following. They’re popular among blogs but work great for e-commerce stores. The basic idea is simple. You pick a product that you want to give away for free to people. You’re not giving it away to everyone, just one or two lucky winners. Obviously the more valuable and higher priced the product, the more interest people will have in your giveaway. Don’t worry about the cost, the returns you will see far…
  • Forewards – The Referral Marketing Software That Just Works

    Siddharth Bharath
    13 Aug 2014 | 5:08 pm
    Referral marketing campaigns are a cost-effective way of marketing your eCommerce business. We’ve already seen how they can help you increase sales and customer loyalty. Now there are already a number of softwares on the market to help you create your referral marketing campaigns, but Jason Dea and his team at Toocoo Media believe that these softwares are too complex. While this might not be a problem for large eCommerce stores, Jason says that small and medium businesses are looking for simpler solutions. Many of these marketing apps are dumbed-down design tools Toocoo Media themselves…
  • LemonStand: The eCommerce Platform for Advanced Stores

    Siddharth Bharath
    3 Aug 2014 | 9:16 pm
    It’s easier than ever to open an eCommerce store today, but go back just a few years and the story is very different. Back then setting up a store required developers and took weeks. This is the environment Danny Halarewich and Aleksey Bobkov found themselves in when they met online in 2008. They were both eCommerce developers and decided to collaborate on projects. They started building out eCommerce stores for clients using some of the software around. There weren’t too many platforms around even then. Shopify was just starting to grow, and the other eCommerce platforms were too clunky.
  • 5 Crucial E-mail Marketing Features for E-commerce

    Siddharth Bharath
    25 Jul 2014 | 9:40 pm
    In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online business. However, there are some features that are absolutely crucial for any e-commerce store. If you’re comparing e-mail marketing services, you have to ensure that the one you choose has all the following features. E-commerce Integration This is the first thing you…
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    Build a Better eCommerce Business | Forewards

  • Referral Program Template

    Jason Dea
    15 Sep 2014 | 6:00 am
    We talk a lot about customer referral programs on this blog. Makes sense, it’s our thing. But one aspect we haven’t spent much time covering is what a great referral program template might look like from end to end. Said another way, what’s a template for a customer referral program that works? You asked. We […]The post Referral Program Template appeared first on Build a Better eCommerce Business | Forewards.
  • Video killed the radio star – Word of mouth marketing

    Jason Dea
    10 Sep 2014 | 6:00 am
    Apparently I am old. I say this with a stubborn extra 5 pounds that used to be easy to get rid of, and a memory of how I used to find new music. When I was a kid I used to discover new artists and the latest and greatest in music on TV. Yes for […]The post Video killed the radio star – Word of mouth marketing appeared first on Build a Better eCommerce Business | Forewards.
  • Can a Dancing Cat Double Your Customer Referral Rate?

    Sara A
    8 Sep 2014 | 6:00 am
    Well, it sure did for the guys at Strikingly, a company that helps people design beautiful, mobile-friendly websites. Now, I know you’re wondering how on Earth a dancing cat can affect your customer referral rate at all, let alone double it. Well to understand that, we have to back up a little. Referrals are an […]The post Can a Dancing Cat Double Your Customer Referral Rate? appeared first on Build a Better eCommerce Business | Forewards.
  • 82% of Canadians Have Shopped Online

    Jason Dea
    5 Sep 2014 | 6:00 am
    We’ve talked at length on this blog about the huge opportunity that is presenting itself online, and in eCommerce. These days all of us (or pretty darn close to all of us) have shopped online. It seems like every few weeks, more and more research comes out reinforcing this belief. The latest research comes from […]The post 82% of Canadians Have Shopped Online appeared first on Build a Better eCommerce Business | Forewards.
  • 8 Places to Collect Emails with Opt-Ins

    Sarah Trafford
    3 Sep 2014 | 6:00 am
    1. On Your Blog: You should have an opt in form at the top of your sidebar as well as at the end of every post asking readers to subscribe. > Check out this tutorial on how to add a subscribe box to the end of your post using Aweber or Mail Chimp: http://nathalielussier.com/blog/online-business-ideas/add-an-optin-box-posts 2. Pop […]The post 8 Places to Collect Emails with Opt-Ins appeared first on Build a Better eCommerce Business | Forewards.
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    Yovigo Inc.'s News & Blog

  • Even More New Yovigo Themes Are Here!

    Becky Swift
    26 Aug 2014 | 12:00 am
    RIVIERA Riviera is an easy-to-use, uncomplicated theme that’s bright and impressive when viewed by your customers. It features a responsive slider with text overlays at the top of the page. You can put as much content as you want on the home page, along with a product grid of your choosing. Choose from red, blue, brown, green, orange and gold themes to match your company’s personality, and with only a few steps, your site will be set up and ready to go. MESA Mesa is for the Online Store that is ALL about products! With the interactive slider you will visually engage the viewer…
  • Spotify and Soundcloud. Now On Your Website!

    Becky Swift
    31 Jul 2014 | 12:00 am
    Spotify and Soundcloud are now Yovigo apps! Easily embed music from either service on it’s own page on your site. You can include up to 10 songs on each page. Whether you’re showcasing you music, or just want to share what you’re listening to, these new apps make it easy. Spotify The Spotify App allows you to embed track available on Spotify onto your website. Once you have installed the app, from the LaunchPad navigate to the “Apps” section on the menu bar, and select Spotify. Open a new window and go to play.spotify.com and log in. Search for the track you want…
  • Online Marketing Ideas for Doctor and Dental Practices

    Tyson Crandall
    30 Jul 2014 | 2:12 am
    Doctor and dental practices have the opportunity to set them selves apart by expanding their online presence to attract new patients and engage with current ones. Some ideas presented are vital for an online business, get a website and ask for reviews for instance, but the other less obvious suggestions can significantly improve the overall experience for patients and help get your name out. Yovigo’s platform offers a variety of solutions for implementing many of the proposed ideas below and I encourage you to look at the App Marketplace to see the entirety of our website apps and…
  • New Google Apps on Yovigo!

    Becky Swift
    29 Jul 2014 | 12:00 am
    Have you been looking at your Yovigo site, thinking “I wish there was a way to put my Google Calendar and a Google map on my site.” Good news! There is now, and they’re really easy to set up. Google Calendar To set up your Google Calendar, open it in a new window. Click the small drop down next to the calendar you would like to use, then click on “Calendar Settings” Click on the “Share This Calender” tab in the settings, and set your calendar to public. Go back to the “Calendar Details” tab, and scroll down to the block of HTML. From the…
  • 10 Marketing Tips for Nonprofits

    Tyson Crandall
    24 Jul 2014 | 3:05 am
    Because non-profit organizations typically work with a somewhat limited budget, online marketing presents a great opportunity to get an organization’s message out there without using expensive resources. While several non-profit organizations realize that focusing their efforts online is a valuable tool, they don’t actually know how to get started. Here are 10 key ways for non-profit organizations to effectively promote their brand and any upcoming events in addition to encouraging people to donate to their cause. 1. A non-profit should ideally have a dynamic, attractive website.
 
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    Evosite Ltd Blog

  • 7 ways to make your eCommerce store a hit this Christmas

    10 Sep 2014 | 4:00 pm
    How was last Christmas for your business? Was it a rip-roaring success that gave you a warm glow through to the end of January, or more like a damp party-popper that never quite popped? Christmas is a peak sales period. Its a one-off opportunity to grab potential sales that just wont be there the rest of the year. If you want a Christmas to remember for all the right reasons you should already be planning your eCommerce tactics.  Here are 6 initiatives you should be implementing for this year and one really important one that might have to be planned for Christmas 2015. Make Better Use…
  • Bridging the gap between Social Media & Selling

    2 Sep 2014 | 4:00 pm
    While many businesses have worked out strategies for using social media to promote their brands and engage potential buyers online, turning that interest into hard sales has not always been straightforward. Promoted posts on Facebook, for example, are increasingly successful at getting the brand in front of the right eyes. This is thanks largely to the personal data that Facebook requires or encourages its users to supply, allowing ads to be targeted at specific locations and demographics. But there's a big problem; buying a product featured in a post still involves too many clicks to…
  • How would you define good website design?

    26 Aug 2014 | 4:00 pm
    Is it enough for a website to be attractive and well laid-out? Is that what we mean by good design? Or is it more subtle and complex? Of course, like so many things in eCommerce and online marketing, the answer is inevitably subtle and complex. There are general rules about colours, symmetry and composition that you should apply (and sometimes ignore), but the design that will deliver the best results for your client is unique and depends on many factors. Whenever a customer has to think about what to do next, rather than just doing the most obvious thing, you are damaging your conversion…
  • Make your products the star - The art of getting product images that really sell

    19 Aug 2014 | 4:00 pm
    In a recent article we discussed how your eCommerce site needs to create desire and answer the questions that potential customers might have. Good quality product images are an indispensable part of the process. Better images sell more products.  But, what does better mean? And how do you get better images? If you can afford it, get a professional to do the job for you. If you don’t think you can afford it, read this article, think about how product images affect sales, and then revisit your budgets.  Duff or ordinary photos do nothing to create desire, either on your site or…
  • Can typography really make a difference to eCommerce conversions?

    13 Aug 2014 | 4:00 pm
    When designing an eCommerce website you’re bound to spend some time choosing the fonts you want to use. Often this approached purely as a design question: using typography to create something attractive or ‘easy on the eye.’    But is there more to it than that? Could the choices you and your eCommerce design agency make have a positive or negative effect on conversion rates and the revenue your site generates?   The simple answer is that typography effects conversions: fundamentally! Sometimes typography works in a subtle way by establishing an appropriate…
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    Selz Blog

  • Have you got what it takes to be a solopreneur?

    Geoff
    10 Sep 2014 | 9:56 pm
    Solopreneur is an increasingly common term people use to describe themselves. What does it mean to be a “solopreneur”? A solopreneur is a one person business It can be part time – a side hustle or full time. Often the solopreneur is the business and builds a personal brand around themselves e.g. Pat Flynn. A... Read more » The post Have you got what it takes to be a solopreneur? appeared first on Selz Blog.
  • 8 steps to create and sell an eBook on your website

    Geoff
    4 Sep 2014 | 2:12 am
    Everyone has something that they’re passionate about and have some expertise in. Whether its fishing, music, digital art or writing, it doesn’t really matter. Someone will share your passion and may value your expertise. If you’ve an online following, one of the great ways to monetize this is to create and sell your own eBook.... Read more » The post 8 steps to create and sell an eBook on your website appeared first on Selz Blog.
  • New Feature: Streaming videos and tutorials with Selz

    Geoff
    31 Aug 2014 | 1:55 am
    You can now use Selz for on-demand video tutorial streaming as well as selling digital downloads. Customers can go from viewing a preview, to paying to view the full MP4 video, or downloading it to watch later without ever leaving your site. Now with just one click you can now give your customers the choice... Read more » The post New Feature: Streaming videos and tutorials with Selz appeared first on Selz Blog.
  • How to set up a WordPress eCommerce website

    Geoff
    29 Aug 2014 | 6:17 pm
    Have you been considering adding eCommerce to your WordPress site? We frequently get asked questions about adding eCommerce to a WordPress site by people who want to monetize their content. There are a lot of reasons why you might want to set up eCommerce on WordPress. You might be a blogger who’s looking to sell... Read more » The post How to set up a WordPress eCommerce website appeared first on Selz Blog.
  • Payments to US bank accounts now available

    Melissa
    28 Aug 2014 | 12:03 am
    Payments to US bank accounts is now here! Thanks to feedback from our community you can now get paid into your US bank account, so it’s even easier for you to access your funds. Our schedule is still the same as before – get paid next Friday for any sales made this week. To make... Read more » The post Payments to US bank accounts now available appeared first on Selz Blog.
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    MineWhat

  • 6 tips to make your visual merchandising more effective

    MineWhat Inc
    28 Aug 2014 | 1:20 pm
    Visuals speak the right language. 40% of people will respond better to visual information than plain text. One of the most powerful methods to increase online sales is through visuals. Here are some tips to make the visual merchandising on your eCommerce store more effective. Add this infographic to your site. Stats to tweet 75% of consumers listed the quality of the product images as the most important feature when shopping online. 66% of shoppers said having alternative views on a product was the most important feature when shopping online 61% said the ability to zoom in on images was very…
  • Navigating The Gender Divide to Persuade your Visitors to Buy

    MineWhat Inc
    14 Aug 2014 | 8:42 am
    Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences. Display this infographic on your site Stats to tweet Men research product info extensively while women scan the product page to see images and video. 62% of men research products using social media channels compared to 50% of women. 35% of women recommend a brand product or service to friends and family via social media vs 28% of men Women are slightly more keen on making sure they get the best…
  • A quick guide to reducing returns

    MineWhat Inc
    9 Aug 2014 | 11:30 am
    Data from a Kurt Salmon study on around 50 retailers indicates that the average return rate on apparel purchases is around 20% to 30% and about 10% of hard goods like gifts, home products and toys. Here are some ideas you can use to reduce the return rate on your store. A few days ago I made a purchase online, I got myself a pair of jeans. The product image on the site showed a distinct fading pattern that I was pretty excited about. Imagine my surprise when I got the shipment delivered later and the fading pattern seemed entirely different. I ended up returning the product. That got me…
  • 4 ideas to encourage impulsive buying among your shoppers

    MineWhat Inc
    25 Jul 2014 | 10:13 am
    If the Flintstones were real, I'd imagine Fred would walk down to the neighbourhood market place once a week with a list of items he would need. Since those imaginary times, shopping has moved from being something you had to do once in a while, to a social and leisure activity. A marker of this change is how much of shopping now seems to be impulse driven. Some studies suggest that impulsive buying accounts for up to 80% of the purchases in some categories. Here are 4 ideas you can use to encourage your shoppers to indulge in a bit of impulsive buying. If the Flintstones were real, I'd…
  • 17 Design ideas you can get from Amazon.com

    MineWhat Inc
    17 Jul 2014 | 6:10 am
    eCommerce topped 1 trillion dollars in revenue for the first time in 2012, about 5% of that came in from Amazon. How did they get that far ahead? We thought we’ll take a look at Amazon again, this time to see how their store design could influence their shoppers. Here’s what we found, 17 pointers you can use as inspiration for your store's design. eCommerce topped 1 trillion dollars in revenue for the first time in 2012, about 5% of that came in from Amazon. How did they get that far ahead? We thought we’ll take a look at Amazon again, this time to see how their store design could…
 
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    Amasty Blog

  • Meet Magento Poland 2014 – see you there!

    Ksenia Dobreva
    15 Sep 2014 | 5:15 am
    Magento community has now over 3000 active members and growing. November 24th to 25th are the days Meet Magento Poland 2014 takes place, and Amasty team is excited about this event, after all, Poland is our close neighbour! Although the conference’s agenda is still underway (and we’re sure it will be impressive, as the 2012 and 2013 conferences’ agenda was full of nice presentations from e-commerce specialists and Magento developers), Meet Magento Poland has already attracted a great deal of sponsors and partners, including PayPal, Atwix, and Inchoo. This year the event is…
  • 9 studies to change your customer behavior understanding

    Ksenia Dobreva
    10 Sep 2014 | 5:18 am
    No matter who you are, a small Ray-Ban shop owner or a Tesla cars dealer, you are involved into customer-seller relationship. It’s not about just sell and buy, it’s about building this relationship, making it better for both sides, and you’re the party that has access to tactics and tools to develop this connection. It’s natural that most of the online merchants don’t have time or desire to dig into the numbers. Being on the market for a certain period of time, they do what they do and have been doing before, because it brought them money. And they’re partially right because no…
  • Amasty Newsletter: August 2014

    Ksenia Dobreva
    8 Sep 2014 | 4:31 am
    August proved to be a fruitful month for Amasty: we released 7 new extensions, updated 14 of the old ones and got four new partners. Willing to know the details? Read on to get more news from Amasty. Editor’s Note   August has become the record breaker by the number of new Magento extensions issued. 7 great modules are already waiting for you in our online store and even more are coming. Check them all and don’t forget to have a look at Tutorials and Tips from our blog. Check our new extensions and boost your store efficiency! Hide Price Learn more Call for price Learn more…
  • Welcome Amasty new Partners! August 2014

    Ksenia Dobreva
    5 Sep 2014 | 6:00 am
    Summer is over, and it’s time for a monthly update of our partnership news. A very warm welcome to new Amasty Partners – they joined our Partner Program in August. As always, we are happy these companies appeared on our official Partners list. Now, straight to the people we are going to build strong business relationship with. Indaba Group {margin} frame Speroteck Something Digital  Want to join them? No problem, Amasty is ready for cooperation with companies of any size, including freelancers. Don’t miss the chance to enjoy these benefits: up to 50% discounts for Amasty products;…
  • New Magento extension: Photo Gallery Pro

    Ksenia Dobreva
    4 Sep 2014 | 7:56 am
    Amasty team is ready to present another Magento extension! Please welcome: Photo Gallery Pro is at your service. Yes, we have released seven extensions recently (and you can check them in Releases/Updates section), just couldn’t help ourselves. This is a tool to improve your store’s usability by adding photo galleries, albums and slideshows so your customers will be able to examine shop items in details. Intrigued? Read on to know how Photo Gallery Pro can work for your product pages performance. Why do you need Photo Gallery Pro for your Magento Shop? 1. Images speak louder than words.
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    Ecommerce Boy Blog

  • Trends to Watch for in the 2014 Holiday Shopping Season

    Armando Roggio
    13 Sep 2014 | 3:22 pm
    A gaggle of Googlers, including Beth Thomas, Erin Dean, Kelly Smith, and Nina Thatcher writing on Think with Google site have put together a list of Five Shopping Trends Marketers Should Watch for in the coming 2014 Christmas season. The ladies are not the only ones building lists of holiday trends. I’ve even published my own for a few years running, as have several others, including JD Nyland, director of product management at Adobe Analytics; Alex Bennett on Outbrain’s blog; and Theresa Wabler over at Chief Marketer. Nonetheless, Thomas, Dean, Smith, and Thatcher have put together a…
  • Three Reasons The Ikea Bookbook Video Is Great Content Marketing

    Armando Roggio
    6 Sep 2014 | 10:25 am
    IKEA, the world’s largest volume furniture retailer, is using content marketing to promote it’s printed catalog. Content marketing, remember, is the act of creating or curating; publishing; and distributing useful or entertaining content with the aim of engaging a set of target customers. To promote the IKEA 2015 catalog, the company has created a 2:28 video that describes the printed book as if it was a new technology. Some commentators have even suggested the the spot is nothing short of a full-on Apple advertising parody. “You know, once in a while, something comes along…
  • Four Sites to Help You Find Content to Curate

    Armando Roggio
    1 Sep 2014 | 11:54 am
    Sharing content on your blog, in social media, or even on an ecommerce site’s product detail pages can help attract and engage visitors. Of course, finding quality content to share is not always an easy thing to do, so I have put together a list of four of my favorite sites for finding sharable content. Alltop Alltop aggregates, organizes, and filters content by topic from some of the leading sites on the web. In fact, this very blog is listed on Alltop’s ecommerce page. Folks interested in curating content on social media or their own blogs should be able to easily find click-generating…
  • 2014 Study: Shoppers Expect Free Shipping

    Armando Roggio
    13 Aug 2014 | 7:45 am
    This year comSocre and the United Parcel Service asked 5,800 American shoppers about their online buying preferences, and 81 percent of the respondents said that free shipping was important. It is no surprise that a package carrier, UPS, should be concerned about how online shoppers view ecommerce delivery options, and, frankly, it is not that surprising that a significant number of shoppers look for free shipping at checkout. Who doesn’t like free. Nonetheless, the 2014 UPS Pulse of the Online Shopper survey does reinforce many of the things that good ecommerce business owners and managers…
  • Ecommerce and the Mobile Majority

    Armando Roggio
    6 Aug 2014 | 8:44 am
    For some online sellers, shoppers visiting from smartphones and tablets could soon represent the majority of site traffic, raising questions about sales conversion, site design, and cross-device retailing. Research and anecdotal data suggests that between a third and a half of all Internet traffic to online retail stores is already coming from mobile devices. Specifically, Custora, which makes and sells a predictive analytics platform for ecommerce businesses, estimated in its Ecommerce Pulse Mobile Report that “in the past four years, the percentage of traffic to ecommerce sites from…
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    The Haystakt Blog

  • Serendipitous Notes

    Haystakt
    1 Sep 2014 | 3:30 am
    On the 29th of July, 2014, what began as a small holiday experiment became a fully realized and fulfilled dream. Serenflipity, a set of game cards designed to unlock adventure and self-discovery in your travels, was successfully funded by you, our amazing community. It had taken just 2 weeks to validate directly with customers the enthusiasm and demand for her idea, racking up an awesome total of 170 pre-ordered sets. We speak to project creator Cara, to learn of her inspirations and experiences behind Serenflipity. Let's start with the core idea. What impact did you want to have with…
  • Crowdfunding Best Practices

    Haystakt
    13 Aug 2014 | 7:08 pm
    We've funded a bunch of projects since we launched Haystakt.com, and made these observations through the rigorous tracking and analysis of data collected. We wanted to share our results with people like you who are thinking about starting projects, so that we can continue to take forward the amazing community we've built together with your help. But before we go into best practices, we'll have to bust the #1 Myth about crowdfunding - "If I launch it they will come". The truth is, no platform will provide you with thousands of views, hundreds of backers, or free money - if you don't do…
  • 11 Makers That Make Home Home

    Haystakt
    5 Aug 2014 | 7:52 pm
    In celebration of National Day, we've put together a list of products that are home inspired. Some you might be familiar with more than others, but there are some patriotic gems amongst our local design and craft makers we bet you never knew about. 1. Botanical Portraits by What I See When I Run Bring local flora nature into your homes with these beautiful botanical portraits photographed by Francis Ooi when he goes out for 'runs'. What he doesn't tell his wife though, is that he walks more than he runs. And that he's never out of breath either. Otherwise he'd never spot his breathtaking…
  • 100 Orders in 28 days. Here's how they did it.

    Haystakt
    26 May 2014 | 12:21 am
    On 7th March, 2014, we launched the world's first crowdpricing platform with 7 projects. 4 of them were successful, and 1 of them hit their maximum cap of a 100 orders. That project was the Skinny Wallets by Shiok Collaborative, a local Singaporean design outfit. The wallet was designed to reveal only the things that matter to you, while hiding your cards and money. Of course, it was also designed to be slim enough to fit into your front pocket for your modern mobile commute. What are some of the factors that make some projects more successful than others? With decent (though still limited)…
  • Makerspaces In Singapore

    Haystakt
    29 Sep 2013 | 7:16 pm
    This article was first published in Issue 4 of The Makers' Journal. When we first started the journal, one of our ambitions was always to piece together a field guide for the modern maker. For the uninitiated, a makerspace is a place that provides public-access to a variety of facilities and tools for making. Such spaces usually focus on some parts of the making spectrum, ranging from a variety of craft areas such as woodworking, machining, welding, ceramics, sewing, and CNC fabrication, to technical machinery such as laser cutters, 3d printers, to name a few. Often the tools and people…
 
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    eCommerce OptimizationeCommerce Optimization

  • Evolution in eCommerce Site Design – 2011 to 2014

    Jessica Herbine
    15 Sep 2014 | 1:21 pm
    Three years may not feel like a long time, but in the realm of technology it can mean the difference between listening to a 90’s single with HitClips and a custom 2000’s playlist on a first gen iPod. Back in 2011, Econsultancy analyzed the trends that emerged from a look at the navigational menus of 26 selected ecommerce websites. […] The post Evolution in eCommerce Site Design – 2011 to 2014 appeared first on eCommerce Optimization.
  • Amazon Reportedly Seeks to Enter the Ad Space

    John Nicholson
    15 Sep 2014 | 1:14 pm
    It seems Amazon will be going head to head with Google. The Wall Street Journal published a report that says Amazon will expand its reach into the realm of online advertising — a place Google has reigned supreme for quite some time. The international e-commerce giant plans on unveiling the “Amazon Sponsored Links” program in […] The post Amazon Reportedly Seeks to Enter the Ad Space appeared first on eCommerce Optimization.
  • 2014 Mobile Sales Up 79.9% for eCommerce Leaders, Nearly Half From Apps

    Missy Steinberg
    15 Sep 2014 | 1:11 pm
    Want to drastically boost conversion rates and online sales? How about an 80%-in-12-months kind of boost? Internet Retailer’s 2015 Mobile 500 report shows the answer’s all about the app. The annual survey projects that mobile commerce revenue is expected to hit $83.78 billion by year’s end – up 79.9% from 2013 – and nearly half […] The post 2014 Mobile Sales Up 79.9% for eCommerce Leaders, Nearly Half From Apps appeared first on eCommerce Optimization.
  • 2014’s Top SEO Influencers: Content, Backlinks & Social

    Jessica Herbine
    10 Sep 2014 | 12:53 pm
    Ready for a bit of light reading? SearchMetrics recently released their annual report of SEO ranking factors, and it’s nearly 100 pages long! Fortunately, a few helpful charts break down the findings, offering SEO, tech and marketing managers a quick glimpse of where they should be maximizing effort. This year’s ranking hot spots include backlinks, […] The post 2014’s Top SEO Influencers: Content, Backlinks & Social appeared first on eCommerce Optimization.
  • Finding Technologies For The Future Of Retail

    Jason Bauman
    10 Sep 2014 | 12:51 pm
    In a report release September 3rd, Forrester Research highlighted five emerging technologies that retail stores should look at adopting.  In today’s shifting sales landscape, new technology can give an early adopter an edge over their competitors. Proximity Using sensors, a retail store could track how customers move throughout the store.  If a customer spends time […] The post Finding Technologies For The Future Of Retail appeared first on eCommerce Optimization.
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    eCommerce OptimizationeCommerce Optimization

  • Evolution in eCommerce Site Design – 2011 to 2014

    Jessica Herbine
    15 Sep 2014 | 1:21 pm
    Three years may not feel like a long time, but in the realm of technology it can mean the difference between listening to a 90’s single with HitClips and a custom 2000’s playlist on a first gen iPod. Back in 2011, Econsultancy analyzed the trends that emerged from a look at the navigational menus of 26 selected ecommerce websites. […] The post Evolution in eCommerce Site Design – 2011 to 2014 appeared first on eCommerce Optimization.
  • Amazon Reportedly Seeks to Enter the Ad Space

    John Nicholson
    15 Sep 2014 | 1:14 pm
    It seems Amazon will be going head to head with Google. The Wall Street Journal published a report that says Amazon will expand its reach into the realm of online advertising — a place Google has reigned supreme for quite some time. The international e-commerce giant plans on unveiling the “Amazon Sponsored Links” program in […] The post Amazon Reportedly Seeks to Enter the Ad Space appeared first on eCommerce Optimization.
  • 2014 Mobile Sales Up 79.9% for eCommerce Leaders, Nearly Half From Apps

    Missy Steinberg
    15 Sep 2014 | 1:11 pm
    Want to drastically boost conversion rates and online sales? How about an 80%-in-12-months kind of boost? Internet Retailer’s 2015 Mobile 500 report shows the answer’s all about the app. The annual survey projects that mobile commerce revenue is expected to hit $83.78 billion by year’s end – up 79.9% from 2013 – and nearly half […] The post 2014 Mobile Sales Up 79.9% for eCommerce Leaders, Nearly Half From Apps appeared first on eCommerce Optimization.
  • 2014’s Top SEO Influencers: Content, Backlinks & Social

    Jessica Herbine
    10 Sep 2014 | 12:53 pm
    Ready for a bit of light reading? SearchMetrics recently released their annual report of SEO ranking factors, and it’s nearly 100 pages long! Fortunately, a few helpful charts break down the findings, offering SEO, tech and marketing managers a quick glimpse of where they should be maximizing effort. This year’s ranking hot spots include backlinks, […] The post 2014’s Top SEO Influencers: Content, Backlinks & Social appeared first on eCommerce Optimization.
  • Finding Technologies For The Future Of Retail

    Jason Bauman
    10 Sep 2014 | 12:51 pm
    In a report release September 3rd, Forrester Research highlighted five emerging technologies that retail stores should look at adopting.  In today’s shifting sales landscape, new technology can give an early adopter an edge over their competitors. Proximity Using sensors, a retail store could track how customers move throughout the store.  If a customer spends time […] The post Finding Technologies For The Future Of Retail appeared first on eCommerce Optimization.
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    Customer Acquisition and Referral Marketing blog

  • 21 Tactics To Acquire Customers [Infographic]

    Yu Sheng Teo
    15 Sep 2014 | 5:00 am
    Moz is always a fantastic read. How to Grow: 21 Tactics To Acquire Customers by Andrew Dumont is one of our favorites, because it’s packed with actionable easy wins as well as long-term investments. We’ve decided to give it a fun visual treatment, and beef it up with even more relevant statistics and case studies. Share this with your colleagues, and [...] The post 21 Tactics To Acquire Customers [Infographic] appeared first on Customer Acquisition and Referral Marketing blog.
  • Designing for 5 Types of Ecommerce Shoppers [Slideshare]

    Christine Neo
    15 Sep 2014 | 2:46 am
    Designing your shop based on evidence-based user experience research is incredibly valuable to retailers. The Nielsen Norman Group has been doing just that. When we found their “Designing for 5 Types of E-commerce Shoppers” post, we knew we had to give it our visual treatment to complement their helpful article to identify the 5 main [...] The post Designing for 5 Types of Ecommerce Shoppers [Slideshare] appeared first on Customer Acquisition and Referral Marketing blog.
  • 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Slideshare]

    Jon Tan
    12 Sep 2014 | 11:15 am
    Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy! 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook from ReferralCandy The post 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Slideshare] appeared first on Customer Acquisition and Referral Marketing blog.
  • Guerrilla Tactics Every Startup Should Know: 8 Case Studies

    Melissa Tsang
    9 Sep 2014 | 10:36 am
    Guerrilla marketing is bold and attention-grabbing. When a guerrilla marketing campaign is executed successfully, you’ll probably hear about it. They’re risqué, highly visible, and attention-grabbing. Some famous examples in recent years: Carrie’s (film) Telekinetic Coffee Shop Surprise in NYC Tic Tac’s Worst Breath In The World Coke’s Hug Me Vending Machines But the poster children [...] The post Guerrilla Tactics Every Startup Should Know: 8 Case Studies appeared first on Customer Acquisition and Referral Marketing blog.
  • 21 Tactics To Acquire Customers [SlideShare]

    Yu Sheng Teo
    8 Sep 2014 | 11:04 am
    Moz is always a fantastic read. How to Grow: 21 Tactics To Acquire Customers by Andrew Dumont is one of our favorites, because it’s packed with actionable easy wins as well as long-term investments. We’ve decided to give it a fun visual treatment, and beef it up with even more relevant statistics and case studies. Share [...] The post 21 Tactics To Acquire Customers [SlideShare] appeared first on Customer Acquisition and Referral Marketing blog.
 
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    Ecommerce Platforms

  • Shopify vs WooCommerce: The Ultimate Comparison

    Dan
    15 Sep 2014 | 5:00 am
    I talk to many ambitious brands when they’re at the planning stage for what they hope will be an all-singing, all-dancing website. They intend for this new launch to take their business to the next level and meet users’ needs in a way previous infrastructures couldn’t. My company (TheGenieLab) is a development agency that usually builds sites around the Shopify platform. But clients and potential customers are also tempted by WooCommerce, WordPress’ most popular eCommerce platform. In this post I compare Shopify vs WooCommerce. Which looks the best? Which is the most flexible? Which…
  • This Week in Ecommerce: Twitter, Ecommerce Analytics, Retention, Stats & More

    Catalin Zorzini
    13 Sep 2014 | 2:16 am
    There’s no denying that the Twitter’s “buy” button has been the most talked about topic this past week. But we managed to stumble upon other interesting issues, (almost) as varied as last week. Let’s browse through: Apple Pay is Here The new Apple Pay system is quite interesting and it is too early to make snap judgments on whether it is important or not. There was some pretty good commentary and insights around the web on this subject. Twitter ‘Buy’ is Here (Sort of) Finally, after weeks of rumors, Twitter announced Monday that it is testing a…
  • How to Improve Your Conversions (Even if You Have None)

    Catalin Zorzini
    12 Sep 2014 | 3:30 am
    You’ve gone trough the trouble of setting up your first online eCommerce business, and things are feeling pretty good, right? Well, they only feel good when you’re making actual progress, or in other words – when you’re making sales, and reaching new heights for customers. Without conversions, our eCommerce businesses are just as any ordinary webpages on the internet. When we begin to receive sales, we tend to learn more about our particular market, and especially about our customers – using this data we can advance our stores, and even predict future income…
  • The Ultimate Jigoshop Ecommerce WordPress Plug-in Review

    Catalin Zorzini
    11 Sep 2014 | 5:00 am
    Introduction: Jigoshop is an open-source and user-friendly WordPress e-commerce plug-in developed by highly-experienced folks at Jigowatt, a UK based company. The first public beta version of this feature-packed plug-in was released on 31 May 2011. Since then, it has been updated many times with the recently released version Jigoshop 1.11.4. Till date, which is more than three years since its launch, Jigoshop has been downloaded over 370,000 times. Trusted and used by thousands of shops and individuals worldwide, Jigoshop provides you everything you need to set up your eStore lickety-split.
  • How to choose the right template for your online store

    alex
    10 Sep 2014 | 3:30 am
    Your web design, in many cases, is the determining factor for a lot of customers – whether to buy from you or not. A broken web page will usually scare people off, the credibility and trust disappears and people are worried that you might process the orders with the same types of faults as your designed pages. How can we avoid this, and is it really necessary to invest thousands of dollars into a developers and designer to create a unique design? I guess there are certain advantages to that (the developer and designer will usually have a good idea of what is currently trending in those…
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