Ecommerce

  • Most Topular Stories

  • 5 Strategies To Validate Your Product Ideas

    Shopify Blog - Company
    Richard Lazazzera
    19 Aug 2014 | 7:14 am
    Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and…
  • Increase conversion rate by 60% with these 4 steps from MightySkins

    The Bigcommerce Blog
    Michelle Nickolaisen
    19 Aug 2014 | 7:30 am
    In the Crash Course on Business Analytics for Ecommerce series, we’ve been covering how to use analytics to better your business—but it can be difficult to take theory and apply it to your business. That’s why today we’re showcasing Bigcommerce client MightySkins. In this post, we’ll tell you exactly how they increased conversions by 60% so that you can do the same. Some background: MightySkins sells decorative and protective vinyl skins for cell phones, tablets, and other electronics. They’ve had a decent amount of traffic coming to their site over the last 9-12…
  • 3 Ways to Handle Email Unsubscribe

    Get Elastic Ecommerce Blog
    Linda Bustos
    13 Aug 2014 | 1:03 am
    Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go.But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common tactic is to ask if the customer wishes to reduce the frequency of your emails, and many marketers remind customers that they can alternatively stay in touch through social networks.Mobile alerts, though more invasive, are another alternative, as are calls-to-action to download an app.It’s important to keep in mind that the design and…
  • Identify your target customers, and market to them

    Practical Ecommerce » Columns
    Erica Tevis
    30 Jul 2014 | 10:42 am
    A friend moved to Europe last month and launched, with her fiancé, a business aimed at teaching locals the English language. She messaged me and ...
  • 8 Marketing Tactics (And Apps) That Turn Shoppers Into Buyers

    Shopify Blog - Company
    Richard Lazazzera
    12 Aug 2014 | 7:22 am
    As an online store owner, you're always looking for more traffic and sales. With so many ways of achieving these goals it can sometimes be difficult to determine the best place to start. Previously, we shared 13 actionable marketing tactics with you and today we have eight more. In this post, we will showcase a variety of tactics that you can implement immediately, along with an app for each one. Everything from automated email marketing campaigns, to implementing a referral marketing effortlessly and a bunch in-between.  Let's find out how to increase traffic and sales. 1. Build An…
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    E-Commerce Times

  • Google May Start Grooming Little Googlers

    Katherine Noyes
    19 Aug 2014 | 3:30 pm
    Google is planning to allow kids under 13 to have their own personal accounts on services such as YouTube and Gmail, according to reports. Under the new system, parents would be able to set up accounts for their children, control their use of those accounts, and regulate the information collected about them. "You could say that Google is just recognizing reality," said Greg Sterling, VP of strategy for the Local Search Association. "Children under 13 do use Google services such as Google.com and YouTube. Large numbers ... also have Gmail."
  • Google Pinpoints Ads That Get Customers on the Horn

    Rachelle Dragani
    19 Aug 2014 | 2:07 pm
    Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad. If a user makes a phone call following the ad click, Google then supplies the advertiser with information about which keyword and ad sparked the phone call.
  • Why You Should Still Care About Moore's Law

    Charles King
    19 Aug 2014 | 7:43 am
    Ironically, the greater IT accomplishments become, the harder they are to see. Consider Intel's latest achievement: the new Broadwell architecture that shrank microprocessor manufacturing from the previous generation 22nm Haswell process to 14nm. Since a nanometer is a millionth of a millimeter -- a human hair is about 100,000nm thick -- you'd be hard pressed to tell the difference without an electron microscope. Practically speaking, though, Broadwell increases the number of transistors Intel can squeeze onto a microprocessor by a third.
  • Twitter Experiment Elicits Howls of Disapproval

    John P. Mello Jr.
    18 Aug 2014 | 5:40 pm
    Twitter's its latest tinkering with its members' timelines appears to be ticking off more than a few tweeters. The experiment opens timelines to tweets members' followers have tagged as favorites, as well as to some popular tweets gleaned from their followers' timelines. "Changing the rules of engagement for users without notice is very Facebookian of you Twitter," tweeted Peter Singer, Boston Celtics senior director for digital media. "Please reconsider the 'favorites' experiment."
  • Gryphon Sales Intelligence Analyzes KPIs

    Erika Morphy
    18 Aug 2014 | 2:05 pm
    Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers such as Verizon Wireless and Quest. About two years ago, however, it tweaked its direction after CEO Jeffrey Fotta noticed a curious fact during a client call. The client was a national insurance provider that had some 8,000 reps using the Gryphon system for compliance. The company had hired an additional eight staffers to analyze data being captured outside of the compliance activities.
 
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    Shopify Blog - Company

  • 5 Strategies To Validate Your Product Ideas

    Richard Lazazzera
    19 Aug 2014 | 7:14 am
    Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and…
  • How to Come up with Your First Product Idea – Part 2 [Video]

    Lucas Santo
    18 Aug 2014 | 7:16 am
    For new entrepreneurs, deciding to start an online business is an exciting time but it's also new terrain and most aspiring ecommerce entrepreneurs face the same problem. What should I sell online? Coming up with product ideas can be challenging but there are no shortage of opportunities. In part two of this video series we'll show you four more strategies and opportunities that you can use to help you start generating product ideas today. If you missed it, here's Part 1: How to Come up with Your First Product Idea Here's Part 2: Episode Resources Example - Beardbrand Example - Chaim Pikarski…
  • How to Come up with Your First Product Idea – Part 1 [Video]

    Lucas Santo
    14 Aug 2014 | 7:16 am
    It's an exciting time to be an ecommerce entrepreneur. New businesses are being launched quickly and easily, and often times with minimal risk or initial investment. However, many aspiring ecommerce entrepreneurs are running into the same problem. What should I sell online? Coming up with product ideas can be challenging and it can sometimes feel like everything has already been done. However, there are still plenty of opportunities out there, if you know where to look. In this two-part video series we’ll show you eight strategies and opportunities that you can use to help you start…
  • The Ultimate Guide to Pop-Up Shops

    Humayun Khan
    13 Aug 2014 | 7:15 am
    For both consumers and retailers alike, the digital divide between the online and the offline world of commerce are collapsing. Out of the rubble, a new future is emerging, one in which consumers expect to seamlessly choose between making a purchase online, in-store, or frankly wherever they find themselves. As merchants shuffle to reorganize themselves, one trend that becomes more and more apparent and shows no signs of disappearing is the pop-up shop. With the appeal of a temporary rental agreement, the possibility of creating highly engaging and targeted experiences, and customers who jump…
  • 8 Marketing Tactics (And Apps) That Turn Shoppers Into Buyers

    Richard Lazazzera
    12 Aug 2014 | 7:22 am
    As an online store owner, you're always looking for more traffic and sales. With so many ways of achieving these goals it can sometimes be difficult to determine the best place to start. Previously, we shared 13 actionable marketing tactics with you and today we have eight more. In this post, we will showcase a variety of tactics that you can implement immediately, along with an app for each one. Everything from automated email marketing campaigns, to implementing a referral marketing effortlessly and a bunch in-between.  Let's find out how to increase traffic and sales. 1. Build An…
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    Get Elastic Ecommerce Blog

  • Are Your Cross-sells Killing Conversion?

    Linda Bustos
    18 Aug 2014 | 1:04 am
    It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value.But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they achieve when shoppers preview upsells or cross-sells on product pages. When you consider that 9% don’t use such merchandising, that adjusts to 65% of those that do. And cart pages are not far behind.With so many retailers not measuring the effectiveness of product recommendations, we can imagine how few are testing and optimizing their…
  • 10 Ways to Use Psychology to Convert Customers [Infographic]

    Linda Bustos
    15 Aug 2014 | 1:04 am
    This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation.Via Helpscout
  • 3 Ways to Handle Email Unsubscribe

    Linda Bustos
    13 Aug 2014 | 1:03 am
    Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go.But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common tactic is to ask if the customer wishes to reduce the frequency of your emails, and many marketers remind customers that they can alternatively stay in touch through social networks.Mobile alerts, though more invasive, are another alternative, as are calls-to-action to download an app.It’s important to keep in mind that the design and…
  • Own Your Code: 10 Ways to Prevent Coupon Abuse

    Linda Bustos
    11 Aug 2014 | 1:05 am
    For many online retailers, a world without coupon codes and promotions is unimaginable. Unless you have a brand unaffected by Amazon, coupons are likely part of your merchandising toolkit.As we’ve covered on Get Elastic in the past, coupon codes can cost you more than the margin you give away with the discount. Savvy customers know they can find coupon codes in Google, and even when not referred by these affiliates, will use them, causing you to pay out extra to affiliates, muddy your marketing attribution, and train customers to always find codes this way.Suppressing the coupon box in…
  • Portrait of a Mobile Consumer [Infographic]

    Linda Bustos
    8 Aug 2014 | 1:04 am
    This week’s infographic is courtesy of Vouchercloud, painting the Portrait of the Mobile Consumer.Points of interest:By 2018, mcommerce sales are estimated to reach $626 Billion, almost equaling global ecommerce in 2013, $638B Tweet this30% of current ecommerce transactions in Japan come from mobile Tweet this>50% of Amazon consumers completed a purchase on mobile in Q413 Tweet thisClick to enlarge infographic.
 
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    eMarketer Articles and Newsroom Posts

  • Article: What Would Millennials Do if They Won $100,000?

    19 Aug 2014 | 9:01 pm
    Instead of treating themselves to large purchases, millennials are most likely to pay off debt or loans if they were to win or inherit $100,000, according to research. What financial issues do millennials lose sleep over? Finding a good job, paying bills and being able to afford a family are top concerns.
  • Article: Movies the Main Draw for UK Video-on-Demand Subscribers

    19 Aug 2014 | 9:01 pm
    The term "binge-watch" has just been added to the Oxford online dictionary, indicative of the changing viewing habits of video viewers the world over. In the UK, however, viewers are likely to take in movie back catalogs rather than TV seasons, at least among streaming subscribers.
  • Article: News Industry Drives Mobile Ad Growth in APAC

    19 Aug 2014 | 9:01 pm
    The news industry increased its mobile ad spending by more than 5 times in Q1 2014, according to one ad platform, helping drive total mobile ad spending in Asia-Pacific ever higher. News and real estate also experienced rapid growth.
  • Article: Marketers Need to Figure Out What Branded Video Viewers Want

    19 Aug 2014 | 9:01 pm
    Branded video views are still on the rise, hitting 2.89 billion in Q2 2014. But while consumer demand for such content is certainly there, recent research finds that marketers don't view branded video as very important. In addition, consumers' video preferences and the types marketers publish don't always align.
  • Article: The Young Have the Most Fun with Mobile Video

    18 Aug 2014 | 9:01 pm
    As tablet and smartphone adoption grow, video viewing is increasingly occurring via mobile platforms. According to a new eMarketer report, tablet and smartphone video viewers tend to be young. This is a signal that content owners who cater to millennials and young adults should prioritize their mobile video programming, if they haven't already done so.
 
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    Practical Ecommerce » Columns

  • 13 tips for launching a new ecommerce business

    elizabeth ball
    14 Aug 2014 | 10:58 am
    If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible. I’ve launched ...
  • Get off the Google merry go round

    Richard Stubbings
    11 Aug 2014 | 10:25 am
    It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It ...
  • Identify your target customers, and market to them

    Erica Tevis
    30 Jul 2014 | 10:42 am
    A friend moved to Europe last month and launched, with her fiancé, a business aimed at teaching locals the English language. She messaged me and ...
  • 5 ecommerce tips (from tourists)

    elizabeth ball
    18 Jul 2014 | 8:27 am
    If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two. What do tourists have in common with ...
  • Preparing for the 2014 holiday season

    david sasson
    13 Jul 2014 | 9:12 am
    Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season ...
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    Comparison Shopping Engine Strategies

  • Set Your Sights on Success: ChannelAdvisor Insite Auckland 2014 Conference

    Delisa Reavis
    3 Aug 2014 | 6:07 pm
    Educational opportunities and actionable takeaways abound at ChannelAdvisor Insite Auckland 2014: our annual half-day conference. Attend expert presentations on the state of local and global e-commerce, followed by a networking lunch and after-hours reception, where you can mingle with colleagues in the industry and speak with visionaries from companies such as Google, Trade Me and SLI Systems. In the span of a few short hours, you’ll hear about current and upcoming industry trends and learn practical tips for refining your multichannel strategy and growing your business. The Agenda This…
  • Expanding on Marketplaces Beyond Amazon and eBay — Sears

    Delisa Reavis
    9 Jun 2014 | 12:43 pm
    When you think of Sears, what product categories come to mind? It may not be surprising that on the Sears Marketplace, Apparel is up 36% and Auto is up 35%. But consider how unique it is for any marketplace to have cultivated a buyer audience in both these categories. For apparel sellers who want a boost in sales, look no further than Sears, whose long established brand has attracted loyal buyers for many years. And the same goes for auto retailers. The data we’re about to unveil about Sears.com may throw you for a loop, so fasten up. Sears.com is the third-largest online mass-merchant in…
  • New Search Marketing Webinar: Understanding Google Shopping Campaigns

    Delisa Reavis
    21 May 2014 | 2:17 pm
    Be on the lookout for our upcoming webinar with Google explaining the most recent Shopping campaigns upgrade! Read all about it here to find out what it means for retailers.
  • Check out the 2014 Spring Release

    Delisa Reavis
    16 Apr 2014 | 10:43 am
    It's Spring Release time! Learn all about the new ChannelAdvisor product features that help retailers become smarter about e-commerce at our sister blog, eBay Strategies, and sign up for the webinar taking place on May 1!
  • Countdown to Catalyst Americas: Google, eBay, Amazon and more

    Delisa Reavis
    2 Mar 2014 | 8:54 am
    Catalyst Americas is right around the corner, and we've got all the big names and players in e-commerce coming.  Check out sister blogs for details about some of the upcoming Catalyst highlights:  Don’t miss Google! http://ow.ly/u9m0T eBay Takes the Stage http://ow.ly/u9qzL Amazon Questions Answered http://ow.ly/u9oHt  Catalyst Americas is almost sold out, but there’s still time to sign up.  Check out the 10 Reasons Not to Miss Catalyst, and see the full agenda and register for Catalyst Americas 2014 today.
 
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    Ecommerce Partners Blog

  • What’s Happening in ECP June/July 2014

    ECP
    30 Jul 2014 | 1:12 pm
    WHAT’S HAPPENING IN ECP JUNE/JULY? The most fundamental goal of ECommerce Partners is to grow our clients’ businesses, and this month, ECP applied that goal to its own business. Not only did the team net one additional staff member, we welcomed new clients and explored different ways to interact with our associates. Departure Lounge ECommerce Partners knows why it rained so much in NYC this June; it was time for everyone’s favorite Irish co-workers to depart the consulting company! Lisa Donnellan and Kerrie McGee moved to the United States nine months ago and were driving…
  • Self-Diagnose: Which Search Bar Resulted In More Conversions?

    ECP
    21 Jul 2014 | 9:11 am
    Topshop tested two search bar variations that had different call-to-actions. Test your ecommerce intuition by guessing which variation converted better.   Which search bar resulted in more conversions? Sample1 “Enter product name or code” Sample2 “I’m looking for …”   The Winner: “I’m looking for …” Topshop found that the text “I’m looking for…” within a closed search box was the winner, with an increase in conversions of 5.8% over the original design. Importance of Advanced Site Search: Shoppers who use site search convert two to three times as often as…
  • Self-Diagnose: Which Offer Gained More Subscribers?

    ECP
    30 May 2014 | 12:58 pm
    We tested two different types of promotions in a light-box pop-up to gain more newsletter subscribers for BabyBlankets.com. One promotion offered $10 off, while the other offered 20% off. Sample1   Sample2   Which offer gained more subscribers? With this example from BabyBlankets.com, the first pop-up gave the incentive to receive $10 off their order if they signed up for the email newsletter. The second pop-up gave the incentive to receive 20% off their order. If you guessed the $10 off offer would perform better, you’re right! Out of a sample of 5,000 users, this promotion…
  • What happened in ECommerce Partners in May?

    ECP
    30 May 2014 | 12:49 pm
    May was an extremely busy month in ECommerce Partners with three birthdays, two employee departures, three new employee arrivals and a trip to Florida! Departure Lounge in ECommerce Partners: May started off with the departure of Kristen who was with ECommerce Partners since 2012. Her role as Executive Assistant to Gil Levy meant she was extremely organized and busy, however, she still managed to squeeze in the time to take on the role of Vice President of Party Organization! She could schedule a great trade show but her skills at getting some tasty cake to the office was phenomenal! A great…
  • Email Winback Video

    ECP
    25 Mar 2014 | 9:59 am
    This video explains how to easily segment your customer list and created target offers which will turn average customers into your best customers.
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    Sitecore Commerce Server Blog

  • Sitecore Commerce: An In-Depth Introduction

    Ryan Donovan [Sitecore]
    6 Aug 2014 | 1:12 pm
    With yesterday’s announcement of Sitecore Commerce, we wanted to provide some more insight into precisely what is now available. Sitecore released three products: Sitecore Commerce 7.2 powered by Commerce Server, Sitecore Commerce Connect 7.2 and...(read more)
  • Mainstream Support for Microsoft Commerce Server – Key Date Approaching

    Wayne Smith [Sitecore]
    27 Jun 2014 | 9:31 am
    With Commerce Server now under active development at Sitecore, we still keep an active eye on historic versions to make sure that all Commerce Server customers worldwide are kept informed on key milestones – and there’s one approaching fast...(read more)
  • UK Visit in January

    Wayne Smith [Sitecore]
    15 Jan 2014 | 11:38 am
    Just a quick note to say that Wayne Smith and Chris Bradley from the Commerce Server business team will be in the UK for meetings on 27-29th January and although our agenda is filling up fast, we still have some slots free in the London area for any customers...(read more)
  • Dynamics AX Partnership: What It Means

    Ryan Donovan [Sitecore]
    15 Jan 2014 | 5:41 am
    Monday’s announcement of Sitecore’s new partnership with Microsoft Dynamics is exciting news indeed. I, personally, could not be more excited. Foremost, it reiterates that Sitecore is investing deeply to be a market-leading player in the commerce...(read more)
  • Acquisition Recap

    Wayne Smith [Sitecore]
    27 Nov 2013 | 11:34 am
    Well as we move towards Thanksgiving here in the USA, we're pausing to reflect on a momentous couple of months for Commerce Server. As you now know, on 20th November, Sitecore's acquisition of commerceserver.ne t was announced and it was the public unveiling...(read more)
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    Retail, in the eyes of the everyday customer

  • Words Are Powerful

    betterretail
    18 Aug 2014 | 2:35 am
    As I was casually browsing through poppin.com an email signup popup appeared.  Was annoyed and ready to click (x) but reading their popup message totally calmed me down—
  • Commercials Don’t Have to Be Expensive

    betterretail
    11 Aug 2014 | 2:29 am
    Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created— Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. And it still fulfills the core objective— using humor to get new visitors to take note of debspecs.com.
  • Put Your Face on It

    betterretail
    4 Aug 2014 | 2:17 am
    On swansonvitamins.com not only do they show Risk-Free Purchase Guarantee on product pages they show Lee Swanson’s picture next to the guarantee message for added effect.And I can tell you, these tactics work—
  • Powerful About Us Page

    betterretail
    28 Jul 2014 | 2:17 am
    About Us pages on most sites read like a forced assignment, there is no soul in them.And then I stumbled on this About Us page on bigbellybanks.com— Thank you for checking out my Big Belly Banks.  I get up every morning and thank God for the small business that I have.  I’m proud to design and make a unique, quality product here in the USA. I feel honored every time some one thinks enough of my banks to spend their hard earned money to purchase one.  I’m proud that so many children have grown up, and continue to grow up loving their bank.  I’ve been doing this so long…
  • No Need to Login

    betterretail
    21 Jul 2014 | 4:23 am
    On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—
 
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    ColderICE: Ecommerce News, Hints, Tips & Tricks

  • Tamebay : Blog : eBay UK celebrates 15 years of ecommerce

    John Lawson
    20 Aug 2014 | 12:12 am
    eBay are celebrating 15 years of ecommerce in the UK and in that time have transformed how people shop. Thinking back 15 years the Internet had hardly come to the UK and certainly it wasn't mainstream with practically …
  • Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

    John Lawson
    20 Aug 2014 | 12:12 am
    How do you measure the return on investment for your social media campaigns? It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect [...]
  • 4 Ways To Use A Customer Database to Grow Your Business

    John Lawson
    20 Aug 2014 | 12:12 am
    Ramon Ray, editor of Smallbiztechnology.com recently sat down with Ashley Meyers of the Wells Fargo Business Insight series to discuss the importance of using a customer database to grow your business. During this live audio interview, Ramon discusses four ways every small business can use a customer database to grow their business, along with tips on [...]
  • 5 Lessons All Small Brands Can Learn About Video Marketing

    John Lawson
    19 Aug 2014 | 8:12 pm
    TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.
  • This App Will Tell You If You’re Talking to a Twitter Troll

    John Lawson
    19 Aug 2014 | 8:12 pm
    When you’re on the internet, it’s best to follow the advice “beware the troll.” But how can you avoid hecklers, spammers and otherwise abusive Twitter accounts if you don’t know who they are? (more…) New Career Opportunities Daily: The best jobs in media.
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    eBusiness Strategy

  • Can Gamification Boost Digital Bill Pay?

    Peter Wannemacher
    19 Aug 2014 | 5:50 am
    [Quick note: If you read my old blog post about gamification, you may hope to earn more Peter Wannemacher Points. Well congrats! You just earned 150 more Peter Wannemacher Points! Plus, you can collect a digital badge if you read to the end of this post and send me an email!] Forrester has outlined how and why digital teams at banks should employ gamification - defined as the insertion of game dynamics and mechanics into non-game activities to drive a desired behavior - to engage customers and employees. Banks like BBVA have used gamification in online banking. But what role can tech…
  • Manhattan Associates Acquires GlobalBay: Legacy POS gets another competitor

    Adam Silverman
    14 Aug 2014 | 4:10 pm
    Yesterday Manhattan Associates announced the acquisition of mobile point of service (mPOS) provider GlobalBay Technologies. A few years ago, it might seem odd that a warehouse and order management company would be interested in playing a significant role in the experience of customers and associates on the sales floor. However as we recently covered in our Omnichannel Order Management Wave, the role of distributed order management has been elevated and is now key to meeting customer's rising expectations. Along with orchestrating orders across all inventory locations, omnichannel order…
  • Chinese eCommerce Giant JD.com Develops Its Territory Further

    Vanessa Zeng
    14 Aug 2014 | 12:55 am
    JD.com is the second largest B2C online retailer in China. Through 10 years of development, it has become the largest direct sales eCommerce company in China. It now has 46% of the total direct sales eCommerce market share and 47.4 million active users. Further cementing its market-leading position, JD.com successfully listed on Nasdaq in May 2014, with a market value of US$39.3 billion by August 12. In the past few years, JD.com has made enormous investments in its logistics service to provide fast delivery and a competitive customer experience, including same-day delivery and half-day…
  • Citi Expands Pre-Login Info For Mobile Bankers

    Peter Wannemacher
    12 Aug 2014 | 6:31 am
    More than two years ago, Westpac - a bank in New Zealand - rolled out its "Cash Tank" feature for mobile bankers. Suddenly, customers could view key information like account balances without needing to log in (needless to say, it was and is opt-in-only). This new mobile banking feature immediately made a splash and was hailed as a small-but-impressive innovation. Other banks - such as Société Générale in France and Bank of the West in the US - offer similar pre-login information features. This led folks like me to wonder: How might digital teams at banks take…
  • Not Your Parent's Order Management System

    Adam Silverman
    6 Aug 2014 | 10:13 am
    Last week Peter Sheldon and I published The Forrester Wave TM: Omnichannel Order Management, Q3 2014 report, assessing order management vendors targeting omnichannel businesses. Compared to our 2010 Forrester Wave on order management hubs, this new stream of research addresses the heightened requirements that order management systems (OMS) must now help broker and fulfill orders across all distribution centers as well as physical stores. Based on our research many retailers are seeing a significant lift in online sales by enabling all inventory in the enterprise to be sold. The omnichannel…
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    Solid Cactus, Inc

  • Frequently Asked Questions About Responsive Design

    Scott Sanfilippo
    19 Aug 2014 | 10:46 am
    Since writing about our new Responsive Design offering for Yahoo! Store and Monster Commerce (Network Solutions) a few weeks ago, I’ve received several emails asking questions about what responsive design is all about. Today, I’ll answer some of the most frequent ones: Q: What exactly is responsive design? A: Simply put, responsive design is a way to program a website or eCommerce store so that it provides the user with an optimum browsing experience on whatever device they are viewing the website on. In other words, the website “responds” to the window size of the computer,…
  • Introducing Responsive Website Design for Your eCommerce Store

    Scott Sanfilippo
    23 Jun 2014 | 10:36 am
    Around this time of the year, as an eCommerce merchant, I start thinking about the upcoming holiday season.  While Christmas and Chanukah are probably the last things many of you are thinking about right now, online store owners are starting to plan for the busiest selling season of the year. In order to capture the most sales possible in the short period that kicks off on Black Friday and ends a few weeks later, store owners have to begin preparing their websites and getting their marketing efforts in check now. One of the hottest topics being talked about in eCommerce circles at the moment…
  • Reduce Your Abandonment Rate with our Shopping Cart Abandonment Tool

    Scott Sanfilippo
    13 May 2014 | 9:45 am
    Over the past several weeks we’ve been burning the midnight oil in the Solid Cactus Development Lab to bring you several new and updated features for your eCommerce store. In February we introduced our Mega Top Nav for Yahoo! Store that has proven to be a winner with store owners looking to provide their customers with an easy, not to mention eye-catching, way to navigate. In March, our Facebook fan building app, Get Me Likes, received an upgrade that allows for more screen placement options and some “under the hood” improvements. Since then, it’s quickly become one of our…
  • (Re)Introducing Scratch & Save for Your eCommerce Store!

    Scott Sanfilippo
    15 Apr 2014 | 10:30 am
    A few years ago we introduced an eCommerce store feature that I really got excited about. When our lead developer came to me with the idea for a virtual scratch-off coupon for the item page, I knew right away this was going to be something that store owners would want to have on their site for special sales and promotions. We built a prototype and selected about a dozen store owners to be part of a beta test to gauge coupon usage, customer comments, feedback on usability, etc. We made some tweaks and released “Scratch & Save” which quickly skyrocketed to be one of our top selling…
  • Get Me Likes Gets an Upgrade!

    Scott Sanfilippo
    27 Mar 2014 | 9:18 am
    It wasn’t that long ago we released our Facebook fan building feature, Get Me Likes, for Yahoo! Store, Monster Commerce and 1ShoppingCart. Since then, eCommerce store owners have been using it to increase their fans, capture sales and build a community of loyal followers. We’ve received valuable feedback since the first release and have incorporated many of what our users have asked for in the latest version, 1.1, including: Multiple Placement Options: Version 1.0 only allowed Get Me Likes to be displayed along the left center side of the screen. Version 1.1 now allows for these…
 
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    The Bigcommerce Blog

  • Increase conversion rate by 60% with these 4 steps from MightySkins

    Michelle Nickolaisen
    19 Aug 2014 | 7:30 am
    In the Crash Course on Business Analytics for Ecommerce series, we’ve been covering how to use analytics to better your business—but it can be difficult to take theory and apply it to your business. That’s why today we’re showcasing Bigcommerce client MightySkins. In this post, we’ll tell you exactly how they increased conversions by 60% so that you can do the same. Some background: MightySkins sells decorative and protective vinyl skins for cell phones, tablets, and other electronics. They’ve had a decent amount of traffic coming to their site over the last 9-12…
  • How to Beat Amazon: 5 best practices any online store can use today [Infographic]

    Chris Apollo Lynn
    18 Aug 2014 | 11:41 am
    As independent online store owners, it can sometimes feels like we’re in a shadow fight against the Big A. Customers want low prices, so we lower our prices—but that ends up only decreasing our profit margin. And if the margins are too low, then it can be hard to run a successful business. Instead of blindingly trying to beat them at the pricing game, we have to figure out ways we can provide a better experience for our customers. Whether it’s giving them a store dedicated to a particular niche, or just providing them with more of a boutique experience, there are many ways…
  • Shark Week: Get your jaws around these ecommerce articles

    Harrison Dromgoole
    17 Aug 2014 | 3:33 pm
    Sharks and entrepreneurs are kind of the same beasts; we both hunt down leads and attack opportunities that come our way. In celebration of Shark Week, here are 5 ecommerce articles to which our fearsome fish friends can relate. In the articles, below, you’ll learn about writing headlines that bleed, building content marketing, creating forms for conversion, and more. SHARK ATTACK LEAVES A BUSINESS DEAD You can write an amazing article on why Jaws is real, but people won’t care unless they see a title that lures their interest or alarms them. It turns out that people get hooked…
  • Email marketing strategy that’s purrrfect for kittens [SlideShare]

    Sean Couch
    15 Aug 2014 | 11:25 am
    When building  a successful online business, having a solid email marketing strategy is always a good idea—but will it make cute kittens happy? Will they be jumping all nimbly-bimbly from tree to tree? Everyone goes ga-ga over adorable baby felines, and if those fluffy, big eyed, mischievous creatures aren’t happy with your email marketing strategy, ain’t nobody happy. Pounce on this opportunity to learn ecommerce email marketing tips that kittens will love. Start your journey to email campaign wizardry with these three vital tips. 3 Ecommerce Email Marketing Tips That Kittens Will…
  • Ecommerce Analytics: 3 quick tips to help you sell more online

    Michelle Nickolaisen
    14 Aug 2014 | 7:29 am
    In this series, we’ve covered why you need analytics and what ecommerce analytics can tell you about your customers. In today’s installment, we’re going to show you exactly how you can use your analytics to make your marketing efforts more effective and sell more products. 1. Find out what social networks drive the most traffic In Google Analytics, look for the menu called “Acquisition.” This is one of my favorites because there’s so much to be learned here. It tells you what sites—including social networks—drive traffic to your store. This helps…
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    3dcart's Ecommerce Blog

  • 6 Ways to Build Your Following on YouTube

    Joe Palko
    18 Aug 2014 | 2:24 pm
    Today, nobody can contest the ever growing popularity of YouTube. From instructional videos to documentaries, reality TV episodes to movie trailers, and everything else in between, YouTube is the place to be for many web users. For this reason, a lot of businesses have long invaded this platform and are making use of it to [...]
  • Making Customer’s Happy – It’s What We Do

    Joe Palko
    14 Aug 2014 | 11:25 am
    We want to thank you for being our customer.  Everything we do is about trying to help our customers succeed and we are only truly happy when we can exceed your expectations. Everything we do as a company, we do with our customer’s best interests at heart. Our South Florida team is truly dedicated to [...]
  • New In the 3dcart App Store: Sales & Orders for Google Shopping

    Joe Palko
    11 Aug 2014 | 11:22 am
    3dcart is happy to introduce our newest App Store partner, Sales & Orders. The Sales & Orders application is the easiest way for store owners to track and monitor SKU Level or Product Level performance of Google Shopping Campaigns.  With a store owner’s interest in trying out Sales & Orders, they receive a dedicated AdWords Certified [...]
  • 4 Tell & 3dcart – Conversion, Personalization & You

    Joe Palko
    7 Aug 2014 | 1:48 pm
    I recently had the opportunity to host a webinar featuring Amy Weissfeld from 4-Tell and Ken Hammond from Shockoe Commerce Group.  4-Tell offers “Next Generation Personalization”, and I can honestly say – having been in the eCommerce business now for over 20 years that personalization is the future of eCommerce. Many merchants evolve to a [...]
  • Pinterest for Ecommerce: 8 Tips to Market Your Brand Well

    Joe Palko
    4 Aug 2014 | 2:00 pm
    Yes, social media is definitely taking up a huge portion of the ecommerce pie. It’s playing a major role in the online shopping arena. But there are plenty of e-businesses that have yet to discover how to maximize the playing field. More often than not, majority of brands are focused mainly on Facebook and Twitter. [...]
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    The Official LexiConn Blog

  • Magento Go Shutting Down – Where to Go Next?

    Robert Mangiafico
    18 Aug 2014 | 9:17 am
    Tweet Back in July 2014, Magento (owned by eBay) announced that it would be shutting down its Software-As-A-Service (SaaS) ecommerce platform known as Magento Go. Merchants on Magento Go have until February 1st, 2015 to move their stores to another application. Magento will be focusing on their standalone products – Magento Community Edition (CE), a free open source software application, and Magento Enterprise Edition (EE), a commercial application geared for large merchants. This sudden closing of Magento Go came as quite a shock to many ecommerce merchants… The question many Go…
  • Google Shopping Adds Product Reviews

    Matt Grimm
    5 Aug 2014 | 9:11 am
    Tweet Last week Google announced plans to begin displaying aggregate product review information within Google Shopping Campaigns (formerly known as Product List Ads).  Meaning Google will display stars and review counts next to each paid product listing. You can read the full announcement at: http://adwords.blogspot.com/2014/07/helping-shoppers-decide-with-product.html This is a BIG, long awaited development, that is sure to help merchants increase conversion rates.  If you are currently using the Google Shopping service, or plan to, now is the time to act. In order to give merchants time…
  • Shipping API Monitor – What Does 1 Year Tell Us?

    Rich A.
    16 Jul 2014 | 10:49 am
    Tweet One of our projects here at LexiConn – www.ShippingAPIMonitor.com – just had a birthday.  The website recently passed 1 year of monitoring the FedEx, UPS, and USPS shipping APIs, and we thought – why don’t we take a look at some of the stats and see what we’ve tracked over the last 12 months? What Does It Do? ShippingAPIMonitor.com provides real-time tracking of the shipping API systems for rates being returned from the big three – FedEx, UPS, and USPS. It monitors for their system being up and returning valid rates every minute from 2 geographically…
  • 7 Common Reasons Why Products Don’t Display in Magento

    Matt Grimm
    8 Jul 2014 | 8:05 am
    Tweet In this post, we will be reviewing some of the more common reasons Magento products do not display in the frontend. 1.  Product updates have invalidated the cache When using the Magento cache option, a refresh is required after product updates. System > Cache Management (click to enlarge) The invalidated cache will be displayed in orange. Also, if you are running FPC (Full Page Cache), be sure that it has flushed the page where the product is expected to appear.  Some modules require a complete manual flush of the FPC, while others are more automated/selective. 2.  Product is not…
  • Top Ecommerce Blog Posts and Articles for June 2014

    Robert Mangiafico
    1 Jul 2014 | 11:05 am
    Tweet Four great articles worth a read for any ecommerce merchant… Recipe for Responsive Ecommerce Product Pages in 2014 – Practical Ecommerce Some good tips about creating a great responsive website Deconstructing E-Commerce Search: The 12 Query Types – Baymard Institute How customers actually search a website The Landing Page Optimization Guide You Wish You’ve Always Had – Search Engine Journal A must read for anyone with a landing page from a paid ad How to Retain at Least 95% of Your Organic Traffic After a Site Redesign – QuickSprout Redoing your website?
 
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    Practical Ecommerce » Columns

  • 13 tips for launching a new ecommerce business

    elizabeth ball
    14 Aug 2014 | 10:58 am
    If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible. I’ve launched ...
  • Get off the Google merry go round

    Richard Stubbings
    11 Aug 2014 | 10:25 am
    It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It ...
  • Identify your target customers, and market to them

    Erica Tevis
    30 Jul 2014 | 10:42 am
    A friend moved to Europe last month and launched, with her fiancé, a business aimed at teaching locals the English language. She messaged me and ...
  • 5 ecommerce tips (from tourists)

    elizabeth ball
    18 Jul 2014 | 8:27 am
    If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two. What do tourists have in common with ...
  • Preparing for the 2014 holiday season

    david sasson
    13 Jul 2014 | 9:12 am
    Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season ...
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    Amy Africa's Qlog

  • Mobile-Schmobile: 6 Sure-Fire Tips on How You Can Improve Your Mobile Strategy Today!

    Amy
    11 Aug 2014 | 12:09 pm
    When I began my internet career, my first “legitimate” email address was a CompuServe number. Back then, if you told someone you were doing work on the web (or the WWW as it was ever-so-fondly called), they’d often look at you quizzically, wondering whether or not you made a good porn star or how much money you had from trafficking whatever illegal things you were selling.  Allegedly. These days, I get thousands of emails about mobile with the same sort of questions as folks had then. People want to know what to do, what not to do, and a lot of times they just want to tell me the…
  • The Biggest Mistakes Catalogers Make When It Comes to eCommerce… Part 1

    Amy
    29 May 2014 | 11:39 am
    Catalogers and other offline marketers have many advantages when it comes to eCommerce.  Unfortunately, most of them don’t leverage their benefits.  What’s even more demoralizing? They often turn their positives into BIG negatives. No, I’m not being a Negative Nelly here.  Ass-y Amy? Perhaps. That’s always a fair assumption. But I digress… I started my direct marketing career in the mail order world and I will always have a soft-spot for catalog and two-step companies.  There was nothing like opening an envelope filled with cash – yes, cash — from some little old lady…
  • 3 of Your Most Pressing eCommerce Questions… Answered!

    Amy
    13 May 2014 | 9:50 am
    Last week, I asked on Twitter if you had any eCommerce questions that I could answer.  I was inundated with email replies. Here are the first three: Jessa from Austin asks: “I walked in late at a speech you were giving in Chicago and heard you scold someone on your panel about remarketing but I didn’t understand why. Are you not a fan of remarketing? We’re making about $35k a month from it which is a lot for our company.” Short answer: I am a fan of remarketing as long as the costs are attributed appropriately. Long answer: I LOVE Remarketing.  Ok, that’s a lie.  Personally, I…
  • 5 of the BIGGEST Lies Conversion Consultants Are Telling You Right Now!

    Amy
    7 May 2014 | 12:13 pm
    Lie #1: “Improving conversion starts with color testing your buttons. Button testing is THE most important thing because red/orange/green/rainbow/polka-dotted/zebra-spotted buttons perform x times better than any other color buttons.” You know what? Red/orange/green/rainbow/polka-dotted/zebra-spotted buttons can perform x times better than any other color buttons and in the big scheme of things, there are hundreds (yes, hundreds) of tests that you could be doing that are more fruitful. You can test the size of the buttons (the bigger the better), the number of buttons (the more the…
  • Never Befriend A Man Named Hussein

    Amy
    8 Nov 2012 | 5:59 am
    Please note: this is not a post about Obama.  I’ve already addressed how my brother saved his life once and I’m not going down that rabbit hole again.  Ever.  Too many full-tilt crazy people and LRAs on my list. You ever get introduced to someone and the minute you hear their name, your brain kicks in and says “I knew it!  This guy? Definitely a jackass!” There’s a scientific reason for that feeling – and you know you’ve had it — but this is an ecommerce post so I won’t go into the details here.  (Jump to the end if you want to know how you can find out the brain…
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    Fortune3 Blog

  • What Legal Entity is Best for You?

    Dan
    19 Aug 2014 | 1:19 pm
    Should you be a sole proprietor, S-Corp, C-Corp, LLC, or something else altogether? While you get to be your own boss and do things your own way when you run your own business, the drawback is that if you’re self-employed, you pay very high taxes. In fact, my accountant says the self-employed pay higher taxes than employees 95-99% of the time! At least you have a lot more control over determining  your income… Anyway, this whole idea sparks the debate of what type of legal entity is best for your business. We could write a whole serious of blog posts on that, but let’s look…
  • How to Get the Most out of Your Employees

    Dan
    14 Aug 2014 | 11:47 am
    Do you have employees…or contractors? Either way, you have to treat them right to get the best productivity out of them. But if you’ve never been a supervisor or manager before, how do you do that? Here are some tips: 1. Think of everything past bosses did that made you angry…and do the opposite! If you didn’t like how your past bosses treated you, why would anyone else like that kind of treatment? Did they give you unfair deadlines, take the credit for your hard work, or give you the worst hours? Even though your employees or contractors may not see negative things to…
  • What to do When Business is Slow…

    Dan
    12 Aug 2014 | 1:11 pm
    It’s scary when business slows down…especially when you’re in the early days. Are things going to get better in the near future? How long will you have to hold on? How do you plan your personal finances to make it through the lean times? There’s no perfect answer to what to do when things are slow, but there are some things you can do: 1. Market Your Business (or Find New Ways to do So) You should be marketing your company when things are going well, and when they’re not going like you hoped. But, now that things are slow, you have some more time to test out new…
  • 6 Traits of Successful E-Commerce Ventures

    Dan
    7 Aug 2014 | 8:28 am
    Is your e-commerce site doomed to failure or primed for success right from the start? It’s hard to say without having taken any action. No e-commerce site perfectly matches your customer’s needs immediately. But, if you work towards these principles over the long run, your site will succeed: 1. Engaging Product Descriptions Okay, so writing the descriptions about your products isn’t necessarily the most glamorous part of your website or maintaining it. But you can bet it is effective. If you’re using manufacturer product descriptions, you’re shooting your…
  • Do You Have What it Takes to be an E-Commerce Entrepreneur?

    Dan
    5 Aug 2014 | 8:28 am
    Thinking of leaving the daily grind? Don’t want to leave your “secure” position? You could be laid off for any time and for any reason, including office politics. As long as your company states a legally valid reason for firing you on paper, they’re fine. Being self-employed is much different than working for someone else, but it’s not as terrifying as you think it might be. However, before you take the dive, do be prepared for some of these challenges: 1. It’s All On You Did you have an order you needed shipped yesterday – and you hired someone else…
 
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    cpcstrategy.com

  • Top Email Marketing Service: Lyris Review

    Sean Thomson
    18 Aug 2014 | 3:05 am
    Lyris Email Marketing Service Review Choosing an email marketing service is difficult, below is a review of Lyris to help you make informed decisions about email marketing services. For information about other email marketing services, including Listrak, view more reviews here. Lyris At... > Read More The post Top Email Marketing Service: Lyris Review appeared first on .
  • How Product Reviews Influence Sales Performance on the Amazon Marketplace

    Jon Gregoire
    18 Aug 2014 | 3:00 am
    You might think that having a good amount of product reviews is just a general ecommerce best practice, and this is true, but product reviews on the Amazon Marketplace – an ecommerce sales channel with its own unique set of rules – play a... > Read More The post How Product Reviews Influence Sales Performance on the Amazon Marketplace appeared first on .
  • Email Marketing: 7 Metrics You Should Track [Infographic]

    Sean Thomson
    15 Aug 2014 | 3:05 am
    Email marketing still remains one of the most effective marketing channels for retailers. To get the most from your email marketing, the infographic below highlights 7 key metrics to focus on when managing email marketing campaigns. 3 Email Marketing Tips Make subject lines... > Read More The post Email Marketing: 7 Metrics You Should Track [Infographic] appeared first on .
  • Top 5 Q4 Holiday Fulfillment Mistakes

    Sean Thomson
    15 Aug 2014 | 3:05 am
      Q4 is rapidly approaching and customer expectations will reach an all time high during the holidays. Stay ahead of the curve in Q4 and avoid the top 5 fulfillment mistakes listed below. 1.Not Displaying Product Availability Year round, retailers can encourage purchases... > Read More The post Top 5 Q4 Holiday Fulfillment Mistakes appeared first on .
  • Amazon Feedback Management: Product & Seller Reviews

    Jon Gregoire
    14 Aug 2014 | 4:00 am
    As a retailer, selling your items on Amazon can be one of the best business decisions you make all year. Acting as an extension of your ecommerce store, the Amazon Marketplace offers you immense exposure to a built-in traffic pool of more than 88 million... > Read More The post Amazon Feedback Management: Product & Seller Reviews appeared first on .
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    SeeWhy

  • Mobile Matters: The Changing Landscape of mCommerce

    Rosa Hu
    11 Aug 2014 | 6:00 am
    Mobile devices are now the primary way people around the world connect to the Internet. In fact, it is anticipated that by 2015 83% of Internet usage will come from mobile devices. Clearly, today’s modern marketers must prioritize mobile as a key way to connect with and convert customers. Do you have the information and tips you need to successfully market on mobile? Learn more about mobile trends during our joint SiteTuners’ webinar: Educational Webinar: Unlocking Mobile Conversions Wednesday August 20th at 12pm ET Charles Nicholls, SeeWhy Founder & Chief Strategy Officer will…
  • Remarketing and Anti-Spam Legislation In Canada (CASL)

    Charles Nicholls
    1 Jul 2014 | 6:53 am
    A major slice of the new Canadian Anti-Spam Legislation (CASL) goes into effect on July 1 introducing strict opt-in requirements for marketers targeting Canadian customers. Over the last few years, many governments have been reviewing their data privacy legislation, especially when it comes to commercial marketing, including all the European countries which already have opt-in consent for commercial marketing. Canada is the latest to roll out opt-in regulations with steep penalties for violations. The regulations include how, when and to whom companies can communicate using email, text…
  • Smartphone Conversions Set to Overtake Tablets in Q3

    Charles Nicholls
    2 Jun 2014 | 6:15 am
    Smartphone traffic on ecommerce sites has been skyrocketing for months, but conversions have lagged a long way behind tablets. The problems are obvious: fat fingers and small screens don’t mix well, whereas on tablets there it’s a lot more screen real estate. You can see this in the chart below, which compares the shopping cart conversion rate of different devices. The bigger the screen, the higher the conversion rate. Ecommerce teams have become accustomed to tablets driving more sales than phones, despite significantly higher traffic from phones. But in 2014 a new picture is quickly…
  • SAP to Acquire SeeWhy

    Charles Nicholls
    20 May 2014 | 6:12 am
    You probably caught today’s news that SAP has announced the intention to acquire SeeWhy, subject to closing and regulatory conditions. In this blog I’ll net out why we decided to align with SAP, and what it means for our customers and partners. SeeWhy was founded on pioneering principles of continuous calculations that enable real time 1-to-1 marketing. Last year, the Company was awarded a patent covering our CORE™ in memory calculation engine, which we use to continually process in the region of 20 billion events per day as visitors interact on more than 4,000 ecommerce sites around…
  • Real Time Remarketing Defined

    Rosa Hu
    4 Apr 2014 | 6:00 am
    The ever-evolving landscape of technologies and terminology ecommerce marketers are tasked with navigating is utterly dizzying.  It’s tough for a vendor delivering distinct functionality and dozens of integrations to help trim the chaos. So, here is a level set about what we do and why. SeeWhy “rapidly improves conversion rates across channels by automatically triggering the right marketing message on the right channel at the right time.” There’s a clear need for the technology and the ROI it yields. MarketingSherpa asked online businesses in 2013 what types of automated emails they…
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    Custom Ecommerce Blog by Ydeveloper

  • How to Target Millennials with M-Commerce This Holiday Season

    19 Aug 2014 | 11:16 pm
    Target the Millennials is the new buzzword in the eCommerce world? Millennials? Doesn't that ring a bell for you? Okay. Millennials is used in reference to the digitally-driven American teenagers and twenty-somethings who have become prime new targets of eCommerce marketers. And if you happen to run an eCommerce store that's targeted toward the millennial generation, then it's time to make your site mobile-optimized.   Here are three key considerations when optimizing your website for mobile:1. Spotlight On The SiteWith the millennials going mobile crazy, Google doesn't wish to…
  • 5 Top eCommerce Trends For 2014

    6 Aug 2014 | 4:27 am
    With the passage of time, eCommerce is getting more advanced and sophisticated. Just take this year's Super Bowl as an example. NFL conducted massive location-based marketing campaign in which the league's wireless transmitters interacted with fans' smartphones. The result: fans could find all the information, including hot dog stalls and T-shirt shops, with a push of a button. If you want to remain a front runner in this made race of eCommerce, you have to offer something outstanding in terms of shopping experience. You have to know what will work in the short term as well as in the long…
  • How to Combat Buyers Objections for Higher Sales

    22 Jul 2014 | 2:08 am
    Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale…
  • How to Spruce Up your Business' About Us Page

    16 Jul 2014 | 2:21 am
    Having an “About Us” page is quite important when you want to connect and build strong relationships with your target audience. It offers you a chance to make an ever-lasting impression on your target audience, and when this is done correctly, it helps you improve sales as well as the loyal base of customers. If you are curious to know how you can create interesting “About Us” page for outstanding sales, read on.                             …
  • Integrating New Google Analytics Features in your eCommerce Site

    26 Jun 2014 | 2:56 am
    With the rise of eCommerce industry, Google understood that users needed lot more than what it was offering. Google Analytics Integration for eCommerce traditionally focused on purchase details, including transaction details and product details, which wasn’t enough by the long shot. Consequently, Google recently introduced a host of new features that will help online merchants measure the eCommerce experience they are offering to their shoppers. Through these new features, merchants will gain insights into shopper behavior and conversions; they will be better equipped to understand how far…
 
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    The Ecommerce Authority

  • 5 Sites That Are Doing Branding Right

    Volusion
    19 Aug 2014 | 10:00 am
    Learn by example as one of our web designers reviews 5 ecommerce websites that were able to bring the visual branding of their site to the next level. Nothing speaks trust like solid branding. If your customers know your brand’s personality and enjoy the products your store delivers, they will refer back to your store time and time again. Strong branding within your site can set the tone, giving the shopper an immediate indication into what kind of industry they are browsing. Take a look at the following sites that incorporate cohesive branding in their site’s logo, design and products,…
  • Back to School Sale Image Giveaway

    Volusion
    15 Aug 2014 | 10:00 am
    Are your customers gearing up for the return of the school year? Promote your back to school sales specials with complementary images from Volusion. Are back to school specials and discounts a vital part of your marketing campaign? We’ve put together a few complementary images to help guide your customers to your best offerings for the back to school seasons. Include them on your home page, on category pages and in slideshows to draw more eyes to your season specials and more wallets to your shopping cart. Let us know about your success stories in the comments below, and–if you…
  • Preview our Holiday Predictions and Tips Webinar

    Volusion
    14 Aug 2014 | 10:00 am
    The holidays are sure to bring a surge of sales opportunities for almost any business, but you are missing out if wait passively for those opportunities to come knocking at your door. Prepare for the sales surge with your own surge in marketing and merchandizing preparation. Next week Volusion’s Matt Winn will show you how to do just that in our holiday sales season webinar. Check out the preview video above to learn more about the seasonal tactics that Matt has in store, from preparing for mobile sales to competing with the biggest online retail giants. Space for the webinar is…
  • 101 Ecommerce Tips to Boost Holiday Sales

    Volusion
    14 Aug 2014 | 9:59 am
    Make your holiday ecommerce prep as simple as possible with these 101 tips. From promotions and discounts to SEO and design, this list covers it all. Last year’s list of 101 ecommerce tips was a great success, so we’ve decided to make it a tradition and update our holiday prep advice for the 2014 holiday season. Many of our tips have proved to be evergreen, and will help just as much this year as they did last year, but we have added new considerations to help your business to keep up with changing technology and ecommerce trends. The 2014 holiday season is looking to be the…
  • Planning a Conversion-Minded Site Layout

    Volusion
    13 Aug 2014 | 10:00 am
    Images, showcases and buttons are all important elements for your website design, but they are all secondary considerations. See your vision come to life from begging to end by starting with a customized site layout. We’ll show you how. Always start with a plan Creating a new design for your online store may sound like just choosing the photos, fonts and colors you want. While those elements are incredibly important to establish your brand and set you apart from the competition, the very first step you should take in thinking about your site is making a plan for the layout. The layout…
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    » Blogs

  • Shipping Evernote Market

    lauren
    11 Aug 2014 | 8:00 am
    Evernote is one of the most beautifully and curated brands out there. Look, feel, functionality, accessibility — the list goes on, but the point is simple: every detail of the Evernote app is thoughtfully designed. It’s no surprise, then, that the same philosophy extended to the creation of Evernote Market, the company’s online store, which houses physical goods that help users work better. Evernote Market is a pioneer in connecting physical goods with digital tools for a more complete user experience. It features tools that integrate with its app — for example, a Jot Script stylus…
  • Live Webinar: Expanding Your Brand into Australia

    Lauren Birks
    7 Aug 2014 | 4:40 pm
    We’re proud to announce that our warehouse in Australia is now open for business! We’d like to invite you to join our live webinar, Expanding Your Brand into Australia, to learn how and why you should be a part of one of the most exciting ecommerce markets in the world.   We will be covering: Why the Australian ecommerce market is important Making the best use of the advanced capabilities of our warehouse to reach the Australian market The biggest hurdles for ecommerce merchants importing to Australia How to get your products into the warehouse and how Shipwire can help…
  • Fulfilling Kickstarter rewards for Supr Good

    Lauren Birks
    22 Jul 2014 | 4:02 pm
    You may have seen coverage of Supr Good Co from us in the past. We’ve been lucky enough to chat with brothers and co-founders of the brand, Erik and Aaron Melander, from time to time. In case you’re unfamiliar with them and their story, they are the brains behind the Slim Wallet, a humble-beginnings Kickstarter campaign that suddenly and unexpectedly rocketed to the major leagues. A while ago, we had a chance to sit down with Erik to talk about the experience of launching a brand from Kickstarter, as well as the challenge of fulfilling Kickstarter rewards for thousands of backers…
  • New integration: Ubercart & Drupal Commerce

    Stephen
    24 Jun 2014 | 7:00 am
    We are proud to announce that we now have Ubercart and Drupal Commerce fulfillment integrations that work with the Drupal 7 content management framework. These are the first modules available on Drupal.org to provide merchants with fully automated order fulfillment, real time quotes, and shipment tracking. They allow Ubercart and Drupal Commerce merchants to offload product storage and shipping, reduce shipping time and costs, and open up international markets through a network of global warehouses. The modules were built by Shipwire partner, Coda, making full use of Shipwire’s order…
  • New FedEx & UPS Dimensional Weight Changes

    lauren
    18 Jun 2014 | 11:26 am
    Dimensional weight – the method that accounts for package volume rather than weight alone – may soon become the new normal. That’s because in May, FedEx announced dim weight rules would apply to all shipments beginning in 2015, and yesterday, UPS followed suit with a similar announcement. The company said the change would align ground shipping standards with the approach used for air. Of course, it doesn’t hurt that the move will also boost its bottom line. Some estimates say the change could bring the company an additional $350 million in annual sales, pulled straight from the…
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    Miva Merchant Ecommerce Blog

  • Miva Merchant Expands into Social Commerce with Social Rebate Partnership

    ppeterson@mivamerchant.com
    12 Aug 2014 | 9:11 am
  • Miva Merchant Sumer Party 2014 At The San Diego Zoo Safari Park

    ppeterson@mivamerchant.com
    11 Aug 2014 | 4:13 pm
  • SEO Best Practices for eCommerce Stores

    ppeterson@mivamerchant.com
    29 Jul 2014 | 2:28 am
    Nick Adkins leads a discussion about On-Page Search Engine Optimization (SEO) best practices for eCommerce, offering suggestions on how to improve your search engine ranking position (SERP).
  • The Secret to Longevity for Small Businesses [Infographic]

    ppeterson@mivamerchant.com
    3 Jul 2014 | 1:04 am
    Over 50% of the nation’s small businesses shut down in their first year, but there are still many, many reasons to stay optimistic.  In fact, 68% of small business owners feel that their business is operating at a successful level.  So, don’t give up hope.  Instead, take a look at these strategies that Column Five and Intuit put together in this infographic. How do you ensure longevity when running an online business?  You’ll find the answers in the infographic below. The key to winning the race is slow and steady, so take your time and learn all you can from these…
  • Miva Merchant 9 Released in Developer Beta

    ppeterson@mivamerchant.com
    27 Jun 2014 | 8:24 pm
    Miva Merchant 9 is the most significant upgrade to the Miva Merchant ecommerce platform since its original launch in 1997. This is an in-place upgrade, which means that all Miva storeowners will be able to simply hit a button and have their ecommerce platform seamlessly update, without having to rebuild their stores, a feature which is unparalleled in the ecommerce world. Our prime directive with Miva Merchant 9 is to continue releasing new, critical, forward-thinking, cutting-edge features without ever breaking a store.” Miva Merchant 9 has been created for real businesses that are doing…
 
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    Building Keystones

  • E-commerce Eye Candy – Chargebacks From the Customer and Merchant Points of View

    Elan Sherbill
    18 Aug 2014 | 7:58 am
    Preventing chargebacks is good for your business and the people who buy your software, but preventing them requires an understanding of their causes and of how to reduce them. Chargebacks occur when consumers tell their banks to reverse a charge on a payment made through the bank, often due to a fraudulent charge from credit card theft. […] The post E-commerce Eye Candy – Chargebacks From the Customer and Merchant Points of View appeared first on Building Keystones.
  • Five Tips for Increasing Conversions in Your Shopping Cart

    Elan Sherbill
    13 Aug 2014 | 12:42 pm
    At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, delivered five tips for increasing conversions in your shopping cart. Using multivariate testing, Rothe explained how to raise conversion rates for software products simply by reducing scrolling, reducing the amount of required customer details, presenting cross-sells effectively, enhancing the subscription checkbox and […] The post Five Tips for Increasing Conversions in Your Shopping Cart appeared first on Building Keystones.
  • E-commerce Eye Candy – Email Deliverability 101 [Infographic]

    Elan Sherbill
    11 Aug 2014 | 6:47 am
    If you read our Beginner’s Guide to Marketing Automation, you learned about its attendant benefits. You also gained an appreciation for what kind of features you need in a marketing automation solution, and how to segment lists according to demographic, transactional and behavioral data. Email Deliverability 101 [Infographic] For this week’s E-commerce Eye Candy, we’re sticking with […] The post E-commerce Eye Candy – Email Deliverability 101 [Infographic] appeared first on Building Keystones.
  • A Beginner’s Guide to Marketing Automation

    Elan Sherbill
    6 Aug 2014 | 2:39 pm
    It is unfortunate that you can’t just take all your potential customers out to Chili’s and win their business with a free Awesome Blossom. For today’s digital customer, you have to rely on robust technology to gain insight into website visits and improve marketing and sales efforts. Whether you sell software to businesses or individual consumers, marketing automation capabilities […] The post A Beginner’s Guide to Marketing Automation appeared first on Building Keystones.
  • E-commerce Eye Candy – Marketing Automation Magic Makes it All Happen [Infographic]

    Elan Sherbill
    4 Aug 2014 | 10:15 am
    Examining the buyer’s journey as if it were a trek to the Emerald City, this infographic from Marketo, a maker of marketing automation software, shows how companies of all sizes and in all industries benefit from marketing automation software. It makes clear that the magic of marketing automation achieves higher revenue by aligning people, processes and technology. […] The post E-commerce Eye Candy – Marketing Automation Magic Makes it All Happen [Infographic] appeared first on Building Keystones.
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    Reevoo » Posts

  • Best practice in UX

    Gustavo Machado
    15 Aug 2014 | 1:00 am
    By Mitchel Nicholson Our focus on the best of adaptive, responsive and just plain good design Once upon a time, your digital audience was very predictable. They sat in front of a computer. They gave you their full attention. They demanded little, but they also spent little. Times have changed. The modern consumer is more likely than ever to part with their cash; however, they’ll need to be impressed first. That situation places great importance on user experience. We’ve compiled a list of a few of our favourite examples of great UX; brands that go beyond expectations and create delightful…
  • Danger: Cringe-worthy customer service ahead

    Chris Barltrop
    13 Aug 2014 | 2:04 am
    By Chris Barltrop Everyone knows the value of customer service and the old adage that ‘the customer is king’. In the digital era, the need to showcase exemplary customer service both online and offline has taken on extra prominence. If there are any glaring faults, then you’re taking the risk that these will be magnified on social media before you’ve even got wind of them. Despite everyone being aware of this, it appears that there are still some organisations that don’t appreciate how powerful the voice of their customers really is. Over the past couple of weeks, a few horror…
  • The top 10 products of July

    Mitchel Nicholson
    1 Aug 2014 | 7:36 am
    By Chris Barltrop & Jeno Villaverde The UK is experiencing an Indian summer and one way to stay cool in every sense is to buy some of the latest gadgets. At Reevoo, we like to keep track of all the latest trends and that includes keeping an eye on the top 10 most searched for products on our shopping site in July. In at 10, it’s the… LG 42LB650V TV Similar to an England cricketer, this TV is described as a good all-rounder. With 42-inches of display space and the option of a black and silver trim, it’s easy to see why this LG TV is a hit with the punters. The 9th most popular…
  • SEO? UGC!

    Mitchel Nicholson
    30 Jul 2014 | 3:47 am
    By Mitchel Nicholson How your customers can get you shooting up the rankings Search engines love content. Even more, they love FRESH content. Stuff that’s nutritious and rich will shoot you up the rankings. But churning out this kind of material consistently is a full-time job – and not one that most companies have scope for. However, with a little bit of ingenuity, you can outsource that job to the people who know you best: your customers. That way, you’re building an appealing, content-rich website that both humans and SEO-bots love. Here are a few ways you can get user generated…
  • Auto: Are you switched on to omni-channel?

    Chris Barltrop
    25 Jul 2014 | 9:03 am
    By Matthew Boulding The landscape of consumer engagement has changed rapidly over the last decade. The rise of smartphones and the recent rollout of 4G data means limitless information is a mere click away. These technological advancements have changed the way consumers research and consume media. Gone are the days of one-way traffic. Brands are seeing a big shift to a more engaged universe through social media and online discussion. This shift also means that consumers are constantly inundated with adverts – sometimes obvious, sometimes disguised as sharable content, sponsored news or…
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    Pamela Hazelton

  • Hijacking this Hashtag was Brilliant… And Totally Acceptable

    Pamela
    23 Jul 2014 | 2:35 pm
    We’ve all been there. We click a Twitter hashtag of interest, and are stuck siphoning through spam. That, or a company creates a hashtag that totally backfires. Which begs the question: When is it okay to hijack a hashtag? Before you say never, check this “hijack” out for the #HotDogDay (used heavily on July 23rd for National Hot Dog Day): The appropriate use of #hotdogday to raise awareness? I love it… Two thumbs up for this great way to promote awareness about how leaving dogs in hot cars can kill. Have you seen any on-the-money hashtag hijacks that deserve praise?
  • Finally You Can Save Facebook Content

    Pamela
    22 Jul 2014 | 3:35 am
    Pressed for time? You can save content for later viewing. It was long overdue, but Facebook has finally realized that both professionals and media fanatics only have 24 hours in the day. Facebook Save was introduced this week, allowing mobile users to save content for later viewing. “Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away,” wrote Daniel Giambalvo, a Facebook software engineer. To save content, just click the down arrow to the right of a post and choose Save. The content will then be bookmarked to a Saved…
  • Sometimes Turning Customers Away is a Good Thing

    Pamela
    21 Jul 2014 | 11:07 am
    During a recent visit to my local Starbucks, I saw this sign in the window. This handwritten sign tells those pressed for time they cannot order brewed coffee, iced coffee, iced tea, oatmeal or Americanos. Wait. Did they really post a hand-written sign on the door stating there was no brewed or iced coffee, iced tea, oatmeal or Americano? They sure did. And it was smart for business. Any coffee shop that knows its customers knows a fair percentage are pressed for time. During morning rush hours, hordes flock in, and want to get out of there as quickly as possible. By being honest up front,…
  • Would People Buy Your Products on Facebook?

    Pamela
    19 Jul 2014 | 7:58 am
    Facebook’s example of the tool that allows its users to buy right from the newsfeed. Facebook wants to know if its massive user base wants to buy products on-the-fly. The company announced this week that it is testing a new program for small- and medium-sized businesses that would allow merchants to sell directly via Facebook. If you’re a Facebook user, you’ve probably already seen plenty of “recommended posts” in your timeline—these are paid posts that include a link to a page at the advertiser’s site. This is actually how I discovered Plated and signed…
  • 5 Surefire Ways to Totally Mismarket Your Content on Social Networks

    Pamela
    18 Jul 2014 | 4:10 pm
    Want to alienate potential and existing customers alike? Ruin the social experience. Don’t worry, the big guys do it, too. Mismarketing content is a good way to turn off users, no matter how savvy they are. Whether out of failures to test, or complete ignorance, these five ill-used methods are great examples of what not to do. 1. Ignoring demographics. Last night I had to look up what “BAE” meant. I’d seen the slang turn up in my Twitter timeline several times, but never took the time to research its meaning. Come to find out, it’s slang for “babe”.
 
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    【渋谷風俗】|ロングコースで親密になる|ecommnews

  • 生フェラは基本じゃない

    ECOMMNEWS
    29 Jul 2014 | 2:39 am
  • 利用者にとっての基本知識

    ECOMMNEWS
    10 Mar 2014 | 8:05 pm
    風俗には独特の言い回しが存在しています。 どれも風俗利用者にとっての基本知識となっています。 なので今回で風俗利用者としての知識を深めてみてください。 コレは面接をしてみてやっていけるかどうかを判断してもらうために… お試し感覚で一日働いてみてもらうことです。 風俗経験・知識が無い女の子ですのではっきり言ってど素人です。 なので素人系が好きな男性が確実に飛びついてきます。…
  • プレイの要求は難しい

    ECOMMNEWS
    10 Mar 2014 | 8:05 pm
    自分の好きなプレイを思いっきり楽しみたいというのは、男性の本音ですよね。 彼女や奥さんを相手にしたセックスは、なぜだか疲れを感じる・・・こんな風に感じた男性は自分の好きなプレイをすることができていないのだと思います。 彼女や奥さんを気遣ってばかりのセックスだから疲れを感じてしまうのですよ。 たまには、思いっきり羽を伸ばしてエロスの世界を楽しんでみませんか?…
  • 手コキだけの風俗

    ECOMMNEWS
    10 Mar 2014 | 8:05 pm
    風俗ではフェラチオのサービスがあるのが一般的ですが、SMとかエステ系の風俗では、女の子からのリップサービスがありません。 リップサービスがないとなると手コキでのサービスになるのですが、言葉責めをしながらの手コキとか、性感マッサージしながらの手コキなどとなりますので、かなりの興奮を味わえるらしいです。…
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    【渋谷風俗】|ロングコースで親密になる|ecommnews

  • 生フェラは基本じゃない

    ECOMMNEWS
    29 Jul 2014 | 2:39 am
  • 利用者にとっての基本知識

    ECOMMNEWS
    10 Mar 2014 | 8:05 pm
    風俗には独特の言い回しが存在しています。 どれも風俗利用者にとっての基本知識となっています。 なので今回で風俗利用者としての知識を深めてみてください。 コレは面接をしてみてやっていけるかどうかを判断してもらうために… お試し感覚で一日働いてみてもらうことです。 風俗経験・知識が無い女の子ですのではっきり言ってど素人です。 なので素人系が好きな男性が確実に飛びついてきます。…
  • プレイの要求は難しい

    ECOMMNEWS
    10 Mar 2014 | 8:05 pm
    自分の好きなプレイを思いっきり楽しみたいというのは、男性の本音ですよね。 彼女や奥さんを相手にしたセックスは、なぜだか疲れを感じる・・・こんな風に感じた男性は自分の好きなプレイをすることができていないのだと思います。 彼女や奥さんを気遣ってばかりのセックスだから疲れを感じてしまうのですよ。 たまには、思いっきり羽を伸ばしてエロスの世界を楽しんでみませんか?…
  • 手コキだけの風俗

    ECOMMNEWS
    10 Mar 2014 | 8:05 pm
    風俗ではフェラチオのサービスがあるのが一般的ですが、SMとかエステ系の風俗では、女の子からのリップサービスがありません。 リップサービスがないとなると手コキでのサービスになるのですが、言葉責めをしながらの手コキとか、性感マッサージしながらの手コキなどとなりますので、かなりの興奮を味わえるらしいです。…
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    ecommerce.shopatron.com

  • Life at Shopatron

    efitz
    15 Aug 2014 | 3:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: We are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron. Enjoy! Tags: Shopatron ClubsShopatron Culturetechnology industryeCommerceomni-channelshopatronemployee valuesRecruitmentcategory: eCommerce Trends for BrandsRetail Strategies and TrendsWe are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron – from creating innovative products to…
  • Inventory Visibility in the Age of Consumer Data

    efitz
    13 Aug 2014 | 3:24 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: In an age of media overload, consumers have heightened expectations. They expect to view in-store inventory online and are more likely to visit a local store if they know the products they want are available, making inventory visibility more important than ever. Tags: inventory visibilityinventoryomni-channelomni-channel retaileCommerceretailretail commercecategory: eCommerce Trends for BrandsRetail Strategies and TrendsMobile CommerceI am not ashamed to admit that I suffer from media overload. I blame it all…
  • Vote for Ed Stevens to Take the Stage at SXSW Interactive

    efitz
    12 Aug 2014 | 12:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Industry leaders from around the world have been nominated to represent their ideas at SXSW 2015. Now it’s up to you – the voter – to decide which ideas will take the stage in March. Tags: SXSWEd StevensAllied to WineCommerceBusinesseCommerce businessdistributed order managementcategory: Retail Strategies and TrendsThe nominations are in! Industry leaders from around the world have been nominated to represent their ideas at SXSW 2015. Now it’s up to you – the voter – to decide which ideas will take…
  • [Infographic] Sized Up: Bikinis and Boardies

    jking
    7 Aug 2014 | 4:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: As a final farewell to bikini season, we ran an analysis of year-over-year swimsuit order data from a leading outdoor retailer. The results exposed a successful retail season – and a bit more. Tags: bikiniswimsuitboardshortssummerseasonalretailretail commerceomni-channelsporting goodsorder managementincremental revenueeCommercecategory: eCommerce Trends for BrandsRetail Strategies and TrendsThe sun-kissed summer days of bikinis and boardshorts are quickly drawing to a close. Swimsuits will soon be retired to…
  • Join the Shopatron Team!

    srosenstock
    4 Aug 2014 | 5:03 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: We're shooting videos to let the world know how great it is to work at Shopatron. Here's a teaser featuring outtakes. Stay tuned! Tags: RecruitmentShopatron CultureIn order to attract top talent to our fast-growing team, we'll be producing a couple of videos that highlight why we love to work at Shopatron. Here's a quick teaser that features outtakes from some of our funtastic employees. Stay tuned! Tweet
 
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    ecommerce.shopatron.com

  • Life at Shopatron

    efitz
    15 Aug 2014 | 3:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: We are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron. Enjoy! Tags: Shopatron ClubsShopatron Culturetechnology industryeCommerceomni-channelshopatronemployee valuesRecruitmentcategory: eCommerce Trends for BrandsRetail Strategies and TrendsWe are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron – from creating innovative products to…
  • Inventory Visibility in the Age of Consumer Data

    efitz
    13 Aug 2014 | 3:24 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: In an age of media overload, consumers have heightened expectations. They expect to view in-store inventory online and are more likely to visit a local store if they know the products they want are available, making inventory visibility more important than ever. Tags: inventory visibilityinventoryomni-channelomni-channel retaileCommerceretailretail commercecategory: eCommerce Trends for BrandsRetail Strategies and TrendsMobile CommerceI am not ashamed to admit that I suffer from media overload. I blame it all…
  • Vote for Ed Stevens to Take the Stage at SXSW Interactive

    efitz
    12 Aug 2014 | 12:59 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Industry leaders from around the world have been nominated to represent their ideas at SXSW 2015. Now it’s up to you – the voter – to decide which ideas will take the stage in March. Tags: SXSWEd StevensAllied to WineCommerceBusinesseCommerce businessdistributed order managementcategory: Retail Strategies and TrendsThe nominations are in! Industry leaders from around the world have been nominated to represent their ideas at SXSW 2015. Now it’s up to you – the voter – to decide which ideas will take…
  • [Infographic] Sized Up: Bikinis and Boardies

    jking
    7 Aug 2014 | 4:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: As a final farewell to bikini season, we ran an analysis of year-over-year swimsuit order data from a leading outdoor retailer. The results exposed a successful retail season – and a bit more. Tags: bikiniswimsuitboardshortssummerseasonalretailretail commerceomni-channelsporting goodsorder managementincremental revenueeCommercecategory: eCommerce Trends for BrandsRetail Strategies and TrendsThe sun-kissed summer days of bikinis and boardshorts are quickly drawing to a close. Swimsuits will soon be retired to…
  • Join the Shopatron Team!

    srosenstock
    4 Aug 2014 | 5:03 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: We're shooting videos to let the world know how great it is to work at Shopatron. Here's a teaser featuring outtakes. Stay tuned! Tags: RecruitmentShopatron CultureIn order to attract top talent to our fast-growing team, we'll be producing a couple of videos that highlight why we love to work at Shopatron. Here's a quick teaser that features outtakes from some of our funtastic employees. Stay tuned! Tweet
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    Rick Watson's Blog

  • Bloomberg Interview with Betty Liu

    11 Aug 2014 | 12:54 pm
    Bloomberg Interview with Betty Liu
  • Google, My Sick Dog, Barnes & Noble and Bloomberg TV

    8 Aug 2014 | 1:28 pm
    My dog was sick (again!) in the middle of the night.  Jennifer was great and took her out! I had an interview this morning.  Google trying to strike at Amazon.  Drama on a Friday!  Let’s get to it. Big headline: Google continues to go after Amazon in a big way with their new partnership with Barnes & Noble.  This morning I appeared on Bloomberg’s In the Loop segment with Betty Liu (@BettyInTheLoop) to talk about their new initiatives. Some links about this: Google & B&N unite to take on Amazon (NY Times) Amazon has advantage over Google / B&N (ZDNet) Small…
  • RetailWire Discussion: Amazon recruits retail fashion stars for its marketplace

    24 Feb 2014 | 7:56 am
    RetailWire Discussion: Amazon recruits retail fashion stars for its marketplace: Actually it sounds like Product Ads, not Marketplace here.  The main difference being the purchases happen on the retailer’s site like an affiliate or CPC model. The headline could easily read:  retail fashion companies paying Amazon fee to remove counterfeit merchandise…. since the brand owner being on Amazon often means they get more control over what’s going on there. Maybe I’m wrong?
  • On bloombergtv @bsurveillance this morning … It was a lot...

    31 Jan 2014 | 1:11 pm
    On bloombergtv @bsurveillance this morning … It was a lot of fun
  • Guest on Amazon Webstore Blog

    5 Oct 2012 | 5:53 am
    Guest on Amazon Webstore Blog: Recently I got the opportunity to create a guest blog post for Amazon’s Webstore blog. 3 Reasons Your ECommerce Strategy is Stuck in Neutral  This post is really about trying to diagnose a couple of reasons why your eCommerce site’s revenue performance is not going like you think it should be. This could become something I do more regularly so watch this space…
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    Ecommerce blog by PrestaShop

  • Aug

    19 Aug 2014 | 11:42 am
    Aug19 The Anatomy of Ecommerce Return Policies A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it include and where should you start? We’ll help you get going by exploring the anatomy of ecommerce return policies. This post has been generated by Page2RSS
  • 18 Aug 2014 | 2:58 pm

    18 Aug 2014 | 2:58 pm
    This post has been generated by Page2RSS
  • Aug

    18 Aug 2014 | 10:44 am
    Aug18 How to Install PrestaShop | Video Tutorial Best Development Practices How to Install PrestaShop If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to install PrestaShop onto your server. To see more PrestaShop 101 tutorial videos, check out the YouTube page for Nemo’s Post Scriptum Use this tutorial video in combination with the Official PrestaShop documentation to get started on your…
  • Aug

    14 Aug 2014 | 11:32 am
    Aug14 4 Essential Tips To Improving Your On-Site Search Engine Julie Liu This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year. He then created MyWifeQuitHerJob.com to share expert tips and advice on running a successful online business. Today his blog reaches over 90,000 monthly readers and has been featured by The New York Times and TheHuffington Post. We invited him to share expert advice with…
  • 1 Reply

    12 Aug 2014 | 5:41 pm
    1 Reply This post has been generated by Page2RSS
 
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    SalesWarp Blog

  • What marketplaces should you sell on? The differences between Amazon, eBay, Rakuten, Sears, Newegg, and Best Buy

    Janna
    12 Aug 2014 | 5:00 am
    Although customers may perceive all the different online marketplaces (ranging from Amazon to eBay) as the same, they appear to be quite different from the perspective of the retailer. Each site has its own audience and niche, but even more importantly, its own specific requirements and specifications that retailers must meet in order to list their products. Including these required elements helps the marketplace better categorize a retailer’s offerings, which in turn improves the likelihood that customers will find the listing when searching for a product. Below, retailers will find…
  • Small Retailers and eCommerce Challenges

    Ali Walton
    5 Aug 2014 | 7:42 am
    As eCommerce and mobile commerce sales continue to grow, more and more retailers are trying to win a slice of the pie. Thanks to online marketplaces like Amazon and eBay, and widely available ecommerce technology, starting an online retail business is easier than ever before. That also means it’s more competitive than ever. Let’s take a look at three of the biggest challenges small eCommerce retailers face, and how they can overcome these challenges to continue their growth. 1. Shipping and Fulfillment While Amazon has created new opportunities for online sellers, the online marketplace…
  • Product Information Management Pain Points (Part 3)

    Janna
    2 Aug 2014 | 7:00 am
    It’s a simple concept to understand – the more places merchants are available, the broader their potential reach. If all retailers have is a website, they won’t be able to engage people who shop at Amazon and other marketplaces, in physical stores, through mail-in catalogs, on the phone or through any other means. At the same time, managing inventory across all these different channels can be difficult, particularly when taking product information into account. When product information management (PIM) fails, merchants are left with an incongruent shopping experience that…
  • Product Information Management Pain Points (Part 2)

    Janna
    29 Jul 2014 | 9:00 am
    Retailers are increasingly using a broad number of channels to reach customers, ranging from eCommerce stores to online marketplaces. As such, product information management has become a top priority, because failure to create a centralized hub using product management software can affect the consumer’s shopping experience. In part one of this series, we talked about three major obstacles merchants encountered with their product information management efforts – complex catalog parsing, duplicating content and reaching new channels quickly. In part two, we’ll address three…
  • Product Information Management Pain Points (Part 1)

    Janna
    17 Jul 2014 | 5:00 am
    With merchants extending their reach across multiple channels, product information management has become a top priority. Failure to create a centralized hub for product information management can lead to major challenges. Disparities of product data between multiple channels could lead to a confusing shopping experience, resulting in a poor impression of the retail brand among customers and hinder the implementation of new sales avenues. Here are three pain points multiple merchants face when it comes to product information management across multiple suppliers and drop shippers: 1.
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    The Ecommerce Authority

  • 5 Sites That Are Doing Branding Right

    Volusion
    19 Aug 2014 | 10:00 am
    Learn by example as one of our web designers reviews 5 ecommerce websites that were able to bring the visual branding of their site to the next level. Nothing speaks trust like solid branding. If your customers know your brand’s personality and enjoy the products your store delivers, they will refer back to your store time and time again. Strong branding within your site can set the tone, giving the shopper an immediate indication into what kind of industry they are browsing. Take a look at the following sites that incorporate cohesive branding in their site’s logo, design and products,…
  • Back to School Sale Image Giveaway

    Volusion
    15 Aug 2014 | 10:00 am
    Are your customers gearing up for the return of the school year? Promote your back to school sales specials with complementary images from Volusion. Are back to school specials and discounts a vital part of your marketing campaign? We’ve put together a few complementary images to help guide your customers to your best offerings for the back to school seasons. Include them on your home page, on category pages and in slideshows to draw more eyes to your season specials and more wallets to your shopping cart. Let us know about your success stories in the comments below, and–if you…
  • Preview our Holiday Predictions and Tips Webinar

    Volusion
    14 Aug 2014 | 10:00 am
    The holidays are sure to bring a surge of sales opportunities for almost any business, but you are missing out if wait passively for those opportunities to come knocking at your door. Prepare for the sales surge with your own surge in marketing and merchandizing preparation. Next week Volusion’s Matt Winn will show you how to do just that in our holiday sales season webinar. Check out the preview video above to learn more about the seasonal tactics that Matt has in store, from preparing for mobile sales to competing with the biggest online retail giants. Space for the webinar is…
  • 101 Ecommerce Tips to Boost Holiday Sales

    Volusion
    14 Aug 2014 | 9:59 am
    Make your holiday ecommerce prep as simple as possible with these 101 tips. From promotions and discounts to SEO and design, this list covers it all. Last year’s list of 101 ecommerce tips was a great success, so we’ve decided to make it a tradition and update our holiday prep advice for the 2014 holiday season. Many of our tips have proved to be evergreen, and will help just as much this year as they did last year, but we have added new considerations to help your business to keep up with changing technology and ecommerce trends. The 2014 holiday season is looking to be the…
  • Planning a Conversion-Minded Site Layout

    Volusion
    13 Aug 2014 | 10:00 am
    Images, showcases and buttons are all important elements for your website design, but they are all secondary considerations. See your vision come to life from begging to end by starting with a customized site layout. We’ll show you how. Always start with a plan Creating a new design for your online store may sound like just choosing the photos, fonts and colors you want. While those elements are incredibly important to establish your brand and set you apart from the competition, the very first step you should take in thinking about your site is making a plan for the layout. The layout…
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    Blog EN

  • The Anatomy of Ecommerce Return Policies

    Julie Liu
    19 Aug 2014 | 9:06 am
    A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it include and where should you start? We’ll help you get going by exploring the anatomy of ecommerce return policies. What can be returned? The first decision you have to make is whether or not you want to accept returns or exchanges. Not sure? Here are 5 product categories that are generally not accepted for returns according to the…
  • How to Install PrestaShop | Video Tutorial

    Benjamin Utterback
    18 Aug 2014 | 7:33 am
    If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to install PrestaShop onto your server. To see more PrestaShop 101 tutorial videos, check out the YouTube page for Nemo’s Post Scriptum. Use this tutorial video in combination with the Official PrestaShop documentation to get started on your online store. If you are have any questions, feel free to comment on this post. Check out below…
  • 4 Essential Tips To Improving Your On-Site Search Engine

    Julie Liu
    14 Aug 2014 | 8:18 am
    This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year. He then created MyWifeQuitHerJob.com to share expert tips and advice on running a successful online business. Today his blog reaches over 90,000 monthly readers and has been featured by The New York Times and The Huffington Post. We invited him to share expert advice with 4 essential tips to improving your on-site search engine. If…
  • August Staff Picks: Top 3 Features to Help You Sell More

    Julie Liu
    12 Aug 2014 | 9:03 am
    In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of all, each of these features are available in your PrestaShop back office for a quick and easy installation! Here’s what you’ll find! Brow.si – a completely free feature that optimizes your shop’s mobile shopping experience PrestaStats – view, compare and export your store’s critical data with an advanced dashboard Riskified – fraud prevention and protection…
  • Infographic: Back-to-School Shopping and Ecommerce 2014

    Natalie Beigel
    6 Aug 2014 | 8:24 am
    It’s that time of the year again, students and families around the world and especially in the United States are shopping for all their school year essentials. According to industry research, more and more of these shoppers are purchasing online this season. Is your online store prepared for the second busiest shopping season of the year? Check out this infographic: back-to-school shopping and ecommerce 2014 for interesting stats on how this major digital holiday could influence your business.
 
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    Commerce 2.0 by ShopPad

  • Unconventional Ways To Promote Your eCommerce Store

    founders
    28 Jul 2014 | 10:51 am
    SEOs and PPCs are the business ABCs… While we may know the key assets to drive commerce to one’s business these days, there are still corners of the online market still heavily untouched. Here are already existing and thriving communities to tap into. Reddit Reddit is often considered the front page of the Internet. A giant social bookmarking site, Reddit caters to just about every interest in the world. These interests are divided up into various categories called “subreddits”. There is a subreddit for everything from a specific tv show, to make-up, fishing, video games, and just…
  • Bold improvements

    founders
    7 Jul 2014 | 2:00 am
    We’ve made a bold new partnership that brings support for some of the best Shopify apps into ShopPad: compatibility with Bold Apps is now available for all stores! Check out some of our favorite apps by Bold to see how they can help you drive more sales: Customer Pricing Quickly setup tiered pricing for premium customers, membership plans or wholesalers. Product Discount Instantly create sales by brand, type, collection, hand-picked or store wide. Product Options Create simple or conditional options then bulk-apply them to any product. Quantity Breaks Easily give shoppers a discount if they…
  • Collecting pins of our favorite products

    founders
    1 Jul 2014 | 5:30 pm
    In the course of helping stores set up ShopPad for their mobile experience our staff discovered something interesting: ShopPad retailers sell some really cool things! We’ve started adding products that catch our eye to Pinterest and we’d love it if you followed along too. Our boards are curated with beautiful product images from awesome ShopPad stores around the globe. If you think your products should be included drop us a note and let us know. Happy pinning! Engage and convert more mobile shoppers Beautiful mobile solutions for eCommerce without writing a single line of…
  • Mobile Strategy Guide: Web Optimized vs. Native App

    founders
    17 Jun 2014 | 12:38 pm
    We live in a world dominated by constant consumption and it’s no surprise that our mobile devices are partially responsible for this. It is estimated that in this year, the amount of mobile internet users will be more than the amount of desktop internet users. 56 percent of American adults own smartphones. At this rate, it’s a no-brainer to adjust one’s service toward hand-held success. The most common standard for mobilization is a mobile-optimized site. With more than 50 percent of mobile phone users using mobile as their primary internet source, it’s crucial to cater to the…
  • What does Bitcoin mean for SMBs

    founders
    21 May 2014 | 10:58 am
    In just a few short years, Bitcoin has become a digital jackpot. The virtual currency and payment processing network has increasingly gained momentum and credibility since 2009. The crypto-currency is accepted by thousands of merchants across the world, including Overstock.com, WordPress and Reddit. Though Bitcoin may sound like online gold, there is always a flip side to the coin. The young concept is not without its significant share of risks as its legitimacy staggers. Russia and China discredit Bitcoin as an acceptable currency. Most recently, Japan’s cabinet has rejected it too. In…
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    Ecommerce Outtakes

  • Portrait of a Mobile Consumer [Infographic]

    ECOTTAdmin
    13 Aug 2014 | 11:10 am
    Today we want to share an infographic that’s all about the mobile shopper. Care of VoucherCloud, this visualization provides some really interesting insights about mobile. Take for instance that m-commerce sales are estimated to reach $626 billion by 2018… So, how is your business’s mobile strategy?   The post Portrait of a Mobile Consumer [Infographic] appeared first on Ecommerce Outtakes.
  • It’s Music Monday!

    ECOTTAdmin
    11 Aug 2014 | 8:40 am
    There are just a few short weeks of summer left, and we hope you’re soaking them up! To help you get the week started off right, we put together a little playlist. Listen to our top picks of the day below: The post It’s Music Monday! appeared first on Ecommerce Outtakes.
  • A Badge of Honor for Bellroy

    Sasha Butkovich
    8 Aug 2014 | 9:02 am
    Another Friday means it’s time for another ecommerce Badge of Honor! Today our blog’s little award goes to Bellroy, a retailer of the slimmest wallets around. This site is visually beautiful overall, but we’re really loving the fresh and interesting ways this brand uses visual elements to guide and inform the shopper. Let’s check it out! On the home page, the first thing that grabs your attention is the beautiful images. The way Bellroy utilizes a combination of illustrations and high-quality photos is really unique and makes the brand stand out. A great example of…
  • The Cool Content on CoolaSuncare.com

    Sasha Butkovich
    6 Aug 2014 | 8:49 am
    It’s so crucial for ecommerce retailers to offer content that is both relevant and engaging for their customers. That’s why I really wanted to draw attention to CoolaSuncare.com, a site that sells organic sunscreen products. This site is by no means perfect, but they do offer some cool features that are relevant to their products and engaging to the customer. Now, if you’re buying sunscreen, what might you want to know? You would probably want to know about the conditions you’re going to be in. Well, on the Coola site, you can find that out. Take a look at the right…
  • How to Grow Your Ecommerce Business Without Gaining New Customers

    ECOTTAdmin
    30 Jul 2014 | 7:42 am
    By Dave Landry   Ever walk into a cell phone store and hear a new customer get a better deal than you, even though you’ve had their service for a decade? I worked in the cellular business for several years, and I despised this practice. I wasn’t able to offer even my best customers what some new service could get, and I had no existing relationship with most new customers. It was a horrible feeling, but c’est la vie. Like the cellular business, many companies feel that new customers equal new revenue streams. While this has some truth, it certainly isn’t the most…
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    How to Start an eCommerce Business

  • Deciding Between Amazon's FBA Program and Fulfilling Orders On Your Own

    23 Jul 2014 | 5:54 pm
    So you followed my previous posts and turned your hobby into a successful business...now what do you do with all of the inventory that keeps coming to your house? Do you rent a warehouse and begin shipping the orders from there or do you use Amazon's "Fulfillment by Amazon" (FBA) Program to fulfill your orders and store your inventory?There are positives and negatives to each choice of course, and it depends mainly on how much inventory you plan on stocking, the type of products they are (are they large and heavy, or are they small and light?)  These are some of the questions you need to…
  • 7 Days to eCommerce Profits

    27 Mar 2013 | 9:25 pm
    What do you think about this as a book title? I am looking to publish my own Kindle book on Amazon about starting and running an eCommerce business (from day 1 onward guaranteeing profits within 7 days). Please submit to me via email or comments what you think would be some good ideas to write about. Right now I will be covering:• What your one-time and recurring costs are likely to be.• The best shopping cart software for you based on your skills and knowledge.• How to choose the right credit card processing company.• 30 questions to ask any prospective e-commerce site designer…
  • Creating the Infamous Product Inventory File for Upload to Amazon

    26 Mar 2013 | 3:04 pm
    So I know you've been on the edge of your seat now for the past few days just waiting to learn just how to create this inventory file that I kept hinting at and referencing. Well the time has finally come to learn how to prepare it and then upload it onto Amazon so that your products will be listed for sale, once and for all. I am going to show you a series of videos that were created to teach you the entire process. If after watching these videos you still have questions, feel free to ask. These are all available to you once you sign up for an Amazon account too by the way, which of course…
  • You've Sourced Your Product Inventory, Now What!?

    25 Mar 2013 | 11:26 pm
    Well, I hope you just read my last several posts about where to source your product inventory, and I hope you have now decided on just how you will get the products that your customers will end up purchasing. If you have chosen to purchase them wholesale and send them to FBA, congratulations as you have already graduated to the big-show! But if you decided you wanted to play it safe and try out dropshipping first, don't despair, you are well on your way to great success as well! No matter which avenue that you choose to go down on your path to success, if you are determined enough and…
  • All about Doba: Why You Need It When Starting Out

    25 Mar 2013 | 8:43 pm
    I hope you all have gotten the chance to review my last couple of posts about Inventory Source and World Wide Brands Directory. Now that you have an idea of what they are about, and how to use the basics to them, I wanted you to get the chance to learn just why you need to use Doba, and also to get a sneak preview of their platform. First, check out this video that explains why you need to use Doba. I used a friend of mine's YouTube video about Doba as he explains it perfectly, check it out:I hope the above video helped explain just WHY you need to use Doba...but if it didn't convince you, I…
 
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    Build My Online Store

  • Episode #112: 7 Mistakes To Avoid If We Could Start Over Again

    Terry
    17 Aug 2014 | 3:00 am
    With hindsight 20/20, Travis and I look back on seven mistakes we made starting our online stores and what we would do differently. Like most things in entrepreneurship, you’ll never get the full picture weeks, months, or even years later. Topics Discussed: The challenges of naming your business The power of repeat purchases and customer lifetime value Discovering your customer’s worldview and identity. Why you shouldn’t listen to everyone’s advice (even ours). What makes a tribe different from a customer base? Why sometimes you need to just take a step back and relax.
  • Episode #111: 6 Things That We Are Struggling With In Our E-Commerce Stores

    Terry
    10 Aug 2014 | 3:15 am
    My new host Travis Marziani runs an e-commerce store called Bailar Dancewear that sells dancewear clothing. In this episode, we go over a brief background on how he got started with e-commerce, and six things that we are both struggling with in our online stores right now. Topics Discussed: Intro to Travis Marziani, my new co-host Brief overview of his online store Bailar Dancewear Customer acquisition, targeting, and engagement Dealing with paid ads, seasonality, and other issues How to avoid spinning your wheels when you’re starting out How to focus on high impact tasks that…
  • Episode #110: Bringing On A Co-Host!

    Terry
    3 Aug 2014 | 3:00 am
    After 100+ episodes in the interview format, I’ve decided to switch things up and try it out with a co-host. In this short episode I talk about the reasons behind the change and some updates. With the new format, I’m looking to have better discussions every week along with holding myself accountable to the things I say on air. I’ll still post awesome interviews occasionally, but the nature of the show will be different. Stay tuned next week to find out who this guest co-host will be! Topics Discussed: Changing format of the show Content strategy for #BALLER Leather Mentions…
  • Episode #109: How To Create And Execute A Successful PR Strategy

    Terry
    27 Jul 2014 | 3:45 am
    Conrad Egusa from Publicize.co and former Venturebeat writer joins us this week to talk about what journalists and press are looking for in a story. He shares his experience as a writer and advisor to startups on how to craft your story, write an email pitch, and successful ride the wave of features on prominent publications for your industry. Topics Discussed: Background of the PR industry What stories are  journalists are publications looking for Two ways to make your pitch stand out from the competition Why you should consider giving journalists an exclusive Email etiquette and social…
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    DataFeedWatch » Blog

  • Check your data feed before sending it to a channel

    Mateusz Miodek
    7 Aug 2014 | 7:59 am
    We always tell our customers to review their output feeds before sending them to the channels. For thorough inspection or only for a casual glance. There are 2 ways to to that: 1. Paste the output feed in your browser This is as simple as it sounds: click the copy-icon next to the URL of your output feed and paste that in your browser: XML and TXT files will appear in your browser; CSV files will download and can be opened in Excel (as can the xml files) 2. Review the output feed in your DataFeedWatch Dashboard This option is available from the channels view: On top of that you can quickly…
  • Copy your Data Feed to another Channel

    Jacques van der Wilt
    21 Jul 2014 | 2:44 am
    Merchants often want the same data feed optimization for all channels. In DataFeedWatch you can create a feed for one channel, by simply copying the mapping of another channel. That saves a lot of time. Many DataFeedWatch customers have a few complicated rules. Like mapping color from description, product type from Title, excluding products from 10 different categories or creating categories for 50 different product types. So if your rules apply to all your feeds, it is best to enter these rules once and then copy them to all other channels. How does Copy Channel work? Copy Channel is…
  • Product Pictures in DFW Analytics

    Jacques van der Wilt
    18 Jun 2014 | 5:48 am
    Sometimes it’s the small stuff that makes our life easier. So we added a very small feature to Analytics: you can now see a picture of every product in the products overview. A picture says more than a thousand words, so seeing the image in the product table will often be more efficient than reading the Title or the ID. How to show the images? Click ‘Customize Columns’ and add a column for one of your image-fields. An extra column will appear that shows an image for each product. About DataFeedWatch DataFeedWatch is data feed management software that enables merchants on Magento,…
  • Shopping Feeds for Magento Multi Store Views

    Jacques van der Wilt
    12 Jun 2014 | 2:41 am
    Our Magento data feed extension now also works for Magento shops with multi store views. Data feeds for Magento Multi Store Views Multi store views are used most often to sell the same products in different countries and/or different languages. In that case, you also need to have different feeds for each channel. Let’s say that you would like to sell your products on Google, in the US, UK and Germany. Google requires a different feed for each country, each in the local language and with the appropriate currency. With DataFeedWatch you can create these feeds: Adding different store views in…
  • 3dcart: 10 Amazing Resources to Optimize your Data Feed for Comparison Shopping Engines

    Jacques van der Wilt
    3 Jun 2014 | 7:34 am
    Ladies and gentlemen: we got ‘m! From now on 3dcart merchants can benefit from full integration with DataFeedWatch. We have an app in the 3Dcart app store and 3D-merchants are able to create and optimize their data feeds for Google Shopping and 500+ other Shopping Channels all over the world. Connect your 3dcart shop to DataFeedWatch You cannot start creating your feeds without connecting your shop to our application. The good news is that you can do it in 8 simple steps. Here is our step-by-step instruction on how to connect 3dcart to DataFeedWatch Optimize your 3dcart feed 3dcart…
 
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    Granify

  • How Clean Program Tripled Their Annual Sale Revenue This Year [Case Study]

    Dani Beach
    11 Aug 2014 | 12:28 am
    Here at Granify, we love hearing about our customers’ success, so we were thrilled to hear that Clean Program increased their revenue from this year’s annual sale by more than 3.6 times last year’s sale revenue. The company implemented changes from lessons they learned last year during their annual sale, and it paid off. Clean, a health and wellness company, is known for The Clean Program, a 21-day detox regimen developed by Dr. Alejandro Junger. The celebrity-endorsed program has an online community where participants can share their results and encourage each other. According to Dhru…
  • Why A/B Testing is Not Enough

    Brady Cassidy
    9 Aug 2014 | 7:22 pm
    A/B Testing has historically been one of the most powerful levers to increase conversion rates in online retail. Converting a larger proportion of your traffic: Increases your revenue Increases the expected value of each new visitor to your site, which allows you to bid more competitively to acquire paid traffic Increases the expected value of each returning customer to your site, which allows you to invest additional resources in increasing the frequency your customers visit your site Every online retailer should A/B and Multivariate test. Excluding human resources, the costs of testing are…
  • Granify Awarded Best in Ecommerce Solutions and Best Digital Startup at The Digital Alberta Awards 2014!

    Dani Beach
    22 Jul 2014 | 9:25 am
    We were honored to attend the Digital Alberta Awards 2014 on July 19 at The Royal Alberta Museum. Granify brought home awards in both categories we were nominated for — Best in Ecommerce Solutions and Best Digital Startup! Our team takes great pride in the product we’ve created, and it is humbling to be recognized for that hard work. We are also thankful to the judges for seeing the value that our company has to offer. We are impressed with the work that Digital Alberta is doing for the province. Encouragement and recognition are powerful tools in helping emerging digital startups and…
  • 5 Ways Brick and Mortar Stores Have You Beat – And What You Can Learn from Them

    Marysia Wojcik
    12 Jun 2014 | 7:31 pm
    Over the last 20 years, the emergence of eCommerce has radically changed how people shop, and the industry is getting more innovative by the day. Online shopping is convenient, often has better prices, and makes it easy to shop around and compare several stores and products at the same time. But that doesn’t mean online retailers don’t face challenges of their own, especially in terms of customer experience. Here are a few ways brick and mortar stores still have an advantage, and what you can learn from them. 1. A personal touch While many online stores have a…
  • Using the Goal-Directed Design Process to Improve Customer Experience

    Dani Beach
    9 Jun 2014 | 10:57 am
    Customer experience is paramount in today’s online marketplace. Because online shoppers have limitless product options and the ability to compare items instantaneously, it’s not enough to make a flashy site and fill it with high-quality products. You have to make your site’s design and processes all about the customer. In his book Delivering Happiness, Tony Hsieh explains that Zappos designed their shipping processes for the benefit of the customer even if it meant making their warehouse workers’ jobs more difficult. According to Hsieh, “the most efficient way to run…
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    eCommerceFuel

  • Outsourcing Tips for Finding Phenomenal Remote Workers

    Andrew
    15 Aug 2014 | 6:46 am
    New post from eCommerceFuel:Finding great outsourcers is hard.  How can you hire great remote workers among the sea of amateurs who will waste your time or, worse, hurt your business? We spoke to one of the first adopters of outsourcing, Katrina McKinnon, who has been outsourcing work since the 90s, before it was the cool – or understood – thing to do. After years of experience, she shares her best outsourcing tips. She specializes in how to find the absolute best candidates and make sure both the employee and the employed are happy. How To Find Great Outsourcers Though there…
  • Ep #58: Give Me a Supportive Spouse Over a Rich VC Any Day with Drew Sanocki of DrewSanocki.com

    Andrew
    15 Aug 2014 | 3:00 am
    New post from eCommerceFuel:Drew Sanocki is back again on the show, and this week we dive into one of the most vital, but often overlooked aspects of entrepreneurship -supportive spouses. Regardless of your financial situation, having a supportive life partner is detrimental to the success of your business, and the health of your relationship. This week, we discuss several ways to earn and keep your significant others support and trust. On this episode, Drew and I explore how having our wives on board and supportive of our eCommerce journey, impacted our success. We also discuss how we…
  • Managing a Virtual Team Across 5 Time Zones

    Andrew
    8 Aug 2014 | 6:57 am
    New post from eCommerceFuel:It’s 7 a.m. in Montana and I’ve just rolled out of bed.  After pouring some coffee, I check-in on my team in Asana. Our programmer in India is wrapping up his day, and just pushed a new set of changes to the website.  Our Content & Community manager, Laura – who’s two hours ahead on the East Coast and an early riser – has been hard at work for hours. Our team members in the Philippines are an hour into their night shift to help run U.S.-based eCommerce operations.  And given it’s 6:00am in Los Angeles, I’m…
  • Ep #57: Exploring eCommerce Options World-Wide with Andrew Henderson of NomadCapitalist.com

    Andrew
    8 Aug 2014 | 3:00 am
    New post from eCommerceFuel:As one of the perks of eCommerce is the ability to run your business anywhere there is internet access. Every day more entrepreneurs are choosing exotic locals to establish as their home base. This trend is raising interesting questions for many entrepreneurs based in the U.S. and abroad about how the taxes are calculated. Which tax laws apply to eCommerce business owners who are U.S. citizens that live outside of the U.S.? do they owe the IRS, or would their taxes go the country that they are currently based out of? By answering these and other questions,…
  • July Roundup: The eCommerce News You Need to Know

    Laura Serino
    1 Aug 2014 | 12:23 pm
    New post from eCommerceFuel:Welcome to our first ever monthly eCommerce news roundup! We’re looking back at the hot button issues from July with veteran eCommerce experts, podcast hosts and funny guys Andrew Youderian and Drew Sanocki. Here’s a look at the biggest news in the world of eCommerce. Authorship Pictures and Thumbnails are Disappearing from SERPs Adios mug shots! Moz and Wistia put together two great posts on this issue already, that you should check out here and here. Authorship isn’t gone but the photos that go along with it are, which will change the way SERPs…
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    Ecommerce News

  • New Groupon UK site introduces merchant pages

    Henoch
    19 Aug 2014 | 5:16 am
    Groupon today has announced it’s overhauling its UK website and mobile apps, in order to transform from a daily deal site into an online marketplace. The redesigned website, with new search, browse and location features, has already launched in the US last year, but is now also live in the UK. The merchant pages have to pull more visitors to the website. On these merchant pages, brands can have a presence on the site, even when they don’t have a deal running. On such a page, there should be various forms of content, like location details or tips on where it is best to sit in a…
  • UK’s oldest clothing manufacturer uses big data

    Henoch
    19 Aug 2014 | 2:01 am
    John Smedley, one of the world’s oldest continuous clothing manufacturers, is using big data to boost sales. The company, founded in 1784 at the beginning of the Industrial Revolution, has managed to lift its add-to-basket conversions by 11% using the ecommerce intelligence platform Ometria. John Smedley analyses all the data that’s generated by customer journeys on its website. The luxury knitwear brand, with famous fans like Tom Cruise, Madonna and Jude Law, has always tried to provide an outstanding customer experience, but now it’s taking a data-driven approach to reach…
  • Islander wins delivery battle over misleading TV ad

    Maaike Veenje
    14 Aug 2014 | 2:11 am
    An online store that claimed to ‘deliver anywhere’ in its TV ad, lost a battle started by a costumer living on the Scottish Shetland Islands who complained the ad is misleading because the company refused to deliver to the Scottish Island. Achica is a firm that describes itself as a ‘members-only store offering luxury brands at discounted prices’. The company’s ad shows a man sitting on high-backed chairs in the middle of a field with the text: ‘I found just what I wanted in the middle of nowhere’. Achica also claims to ‘deliver anywhere you can get online’. Not cost…
  • Online music store Bax-shop is expanding

    Maaike Veenje
    12 Aug 2014 | 5:17 am
    The self-appointed ‘biggest online music store in The Netherlands, Belgium and Luxembourg’ is planning to spread throughout more countries in Europe. Earlier this year Bax-shop already launched online stores in France (Bax-shop.fr) and Germany (Bax-shop.de). Sweden, Italy, UK and Spain are on the list for next year. Music related products The online store offers a wide range of music related products such as instruments, accessories, complete sound systems and lightning equipment. The website welcomes 530.000 unique visitors and processes 27.000 orders each month. In 2012, Bax-shops…
  • Pay after delivery: the present situation in the Netherlands

    Dirkjan Vis
    8 Aug 2014 | 5:19 am
    The Dutch in general have a good reputation when it comes to paying their bills. Therefore paying by invoice and thus after delivery has been very common. Nonetheless the larger Dutch banks founded iDeal, an online payment method that forces consumers to pay in advance. The method is the most frequently used payment method among Dutch internet consumers. How does that effect post-pay behavior? In the Netherlands, it is legally required to provide consumers a payment option where they can pay after delivery. However, post delivery pay methods often stay unused, due to the immense popularity of…
 
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • Hire Shopify App Development Company to build Robust eStore

    admin
    24 Jul 2014 | 4:38 am
    Perception System, a professional eCommerce development Company with expertise in diverse industry and served numerous global clients, can gear up with professional e-commerce web design and development based on Shopify. Shopify is one of the leading eCommerce platform that used to develop online stores. This latest platform comes has been in private beta since October 2012 and now it is available to the public for use. Over 50,000 online stores are developed with Shopify eCommerce platform. Perception System has an experienced team of Shopify store developers, who have expertise in PSD to…
  • 4 Points That Make Your eCommerce Business Million Dollar Worth

    admin
    17 Jun 2014 | 12:41 am
    Today, more and more businessmen prefer for an online business in order to boost their products, services and their brand value. There are lots of eCommerce owners, who are in different situations like growing, declining and anywhere in between, but all of them are looking to boost the value of their business. Moreover, some eCommerce entrepreneurs are wondering what their business is worth and what it may sell for. So, if you are also one of those eCommerce professionals, who are looking to make their business million dollar worth, below I have listed 5 points that can make your business a…
  • 10+ Highly Responsive & Feature Rich HTML5 eCommerce Templates

    admin
    2 Jun 2014 | 3:53 am
    Today, most of the businesses worldwide are opting for having a great eCommerce website to sell their range of products and services. For running a smooth online business, it is essential to have a perfect eCommerce site that has maximum number of facilities and build with numerous features. For having the best online site, businesses can make use of highly responsive and feature-rich HTML5 eCommerce templates that stuffed with lots of innovative features. To make your eCommerce website a perfect destination, you should use advanced quality HTML5 responsive eCommerce templates. At present,…
  • Major Things to Know About Entry-level Business Development & Partnerships

    admin
    30 May 2014 | 4:02 am
    After non-technical positions in the start-up companies, the roles of BD as well as partnerships are most important that need to be considered. But how many of you know that what someone do in this department? Very few numbers of people know about these people and their roles. Below are three things that you need to know. According to me and my personal experience, BD as well as partnerships mainly consists of three major things: When it comes to talk about the first thing, it is the process of marketing, selling and developing strategies for your company. In short, doing anything takes to…
  • Magento, Shopify & PrestaShop – Three Most Popular CMS for eCommerce

    admin
    20 May 2014 | 2:55 am
    Today, you can find lots of eCommerce CMSs that come with different features, functionalities and performance. Mainly, there are three CMSs for eCommerce that are extremely popular right now for their incredible features and functionalities. Magento, PrestaShop and Shopify are the three well-known CMSs that take the eCommerce industry by storm. These three are such solutions that most of the eCommerce merchants are using for their eCommerce website so that they can take their business to the next level. Here in this blog, I have given deep look over these three CMSs that can be used for…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Take a Deep Look at Your Mobile App Performance with New Relic Mobile

    Elena
    14 Aug 2014 | 10:31 am
    While New Relic has already established itself as a leading provider of web performance monitoring tools, their mobile app monitoring SaaS adds new layers of insight for its customers. An ability to quickly identify problems in the mobile app makes troubleshooting easier and faster. New Relic Mobile provides detailed data about code, device and network performance. Below are just a few examples of the insights that you can get access to with this tool: Easily identify the source of the app’s slowness in your code via New Relic Mobile visual timelines. See the app’s performance for…
  • 10 Major Changes in Oracle Commerce 11.1 And Why You Should Care

    Elena
    7 Aug 2014 | 6:02 am
    1. CMS process has been moved from JVM to the DB Catalog Maintenance Service (CMS) fills additional data to the catalog after changes are made to it in the Business Control Center (BCC). In previous versions of Oracle Commerce, CMS process involved BCC sending data to Database (DB) (1), Java Virtual Machine (JVM)  reading data from DB for CMS process(2) and writing updated data back to DB (3). Basically, the larger the catalogs you have, the more data that had to be processed, and the more time deployments would take. Moving CMS process to the DB means that no data has to be communicated…
  • eCommerce Websites that Re-Platformed in 2013/2014 (Part 3)

    Elena
    6 Aug 2014 | 7:13 am
    Take a look at some companies that recently launched eCommerce websites and the platforms they chose. See the following posts for more examples: eCommerce Websites that Re-Platformed in 2013/2014 (Part 1) eCommerce Websites that Re-Platformed in 2013/2014 (Part 2) References: Telecom New Zealand goes live on hybris Rapha Racing Speeds-up its International Online Expansion with Sceneric and hybris J&M steps up omni-channel commerce with Demandware E-commerce delivers stunning results for Natura’s sales team. Bimbo e Natura is now selling online with a new Magento store Trina Turk Turns…
  • Spark::red Maintains PCI Level 1 Compliance

    Elena
    22 Jul 2014 | 6:40 am
    Spark::red has, once again, successfully completed its PCI DSS Level 1 Certification and currently complies with the payment card data security standards for Managed Services Providers. Spark::red takes online security very seriously, going through annual audits by Trustwave to maintain PCI Level 1 Compliance. By completing annual certification and keeping its focus on mitigating the risks of payment card data security vulnerabilities, Spark::red helps simplify the process of PCI Certification for its customers. Together, Spark::red and its customers deliver worry-free shopping experiences to…
  • New ATG Commerce Licensing Model – New Opportunities for eBusinesses

    Elena
    15 Jul 2014 | 7:15 am
    I’ve complained about the (old) Oracle ATG Commerce licensing scheme in the past, and I can’t express how happy I am that they have introduced a new licensing structure.  Moving away from the old core or processor based licensing, to a new metrics based strategy is a huge step forward. The new licensing is based on the volume of requests, and sold in 500,000 segments.  The setup is based on the peak number of requests in a day.  So if on the highest traffic day, say Cyber Monday, your site does 2,900,000 requests, then you need to have purchased six 500k license blocks.  Endeca…
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    BrainSINS - Smart ECommerce

  • #infographic Cross-Boder Opportunities for Online Retailers

    admin
    19 Aug 2014 | 11:29 am
    SearchLaboratory has published an interesting infographic about cross-border opportunities for online retailers. Some highlights from this infographic: Uk, Australia and United States are the countries with a higher average expenditure per internet user in 2012 and 2013, but they are also the more mature markets where the growth in internet users will be far behind the growth of the last year Asia is the region where the rising eCommerce forces are located. Japan accounts for 80 billion pounds in eCommerce and China is growing really fast in number of internet users and also in eCommerce…
  • Channels and supports that can be used in Behavioral Targeting

    Estela Gil
    1 Aug 2014 | 4:19 am
    Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in order to conduct marketing campaigns or actions. Behavioral Marketing is a tool that can be used in different channels, beginning by the store itself, ranging through email, other websites, and mobile apps. Let’s take a look at channels then. How can I do…
  • Word of Mouth Marketing Reaches eCommerce

    Jorge Bardón
    29 Jul 2014 | 6:38 am
    The search for new digital strategies that will enable us to reach new customers, spending as little as possible, forces Marketing Directors to be more and more creative and find new formulas to reach those ores. In the digital fight to find those customers, the most frequently used channel is positioning in SEO/SEM search engines, and some even plunging into affiliate networks. All three are valid, necessary strategies, but we should not forget that the SEO requires time and resources to make a medium-term profit, and SEM in search engines is often no longer profitable due to the high bids.
  • Awesome Study; Why Customers participate in Loyalty Programs? by TechnologyAdvice

    Estela Gil
    24 Jul 2014 | 4:26 am
    Our friends of TechnologyAdvice  have created this interesting study on consumer loyalty, do not miss these interesting data. Also if you do click on the image you can download it. KeyData of Why Customers participate in Loyalty Programs? Respondents were 59 percent more likely to use a loyalty program that offered a smartphone app Consumers still are not ready, however, to use a digitally-exclusive loyalty platform Customers who are enrolled in at least one loyalty program are 82 percent more likely to shop at businesses that offer similar reward programs Saving money is the primary…
  • A guide to encouraging users to register (part 2)

    José Carlos Cortizo
    23 Jul 2014 | 4:20 am
    We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or give my email to an online store if I’m not shopping? This is the question that users make when you ask them to subscribe to your newsletter or register. It’s also a question that many eCommerce/marketing managers are unable to answer. Seeing how many eCommerce stores ask their users…
 
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    Magik

  • How to enable Content Experiments in Magento Community 1.7.0.2?

    Ashish
    13 Aug 2014 | 5:16 am
    The Google Analytics is a very useful tool for understanding the various technical aspects of the Magento e-commerce store. Though, the Google Analytics is successful in giving the necessary information such as the number of visitors and the sources, it gives no information regarding the content of the site. Due to this there are many […]The post How to enable Content Experiments in Magento Community 1.7.0.2? appeared first on Magik.
  • How to add product slider by category to the product page?

    Ashish
    13 Aug 2014 | 5:10 am
    Arranging products on a slider not only saves space but also gives your website an attractive look. Such a slider can contain products of different categories. The process to add product slider in Magento is very easy and simple.It can be added with the help of Homepage Product Slider module. Following points would be helpful […]The post How to add product slider by category to the product page? appeared first on Magik.
  • How to link Products button on website’s homepage to a URL?

    Ashish
    13 Aug 2014 | 5:02 am
    In Magento if you hover over the ‘Products button’ you get a drop down of the product categories, however if you click on the ‘Products’ button itself it takes you to the homepage of your site. Sometimes the retailers wish that such an action should result in navigation to an entirely different page. Suppose you […]The post How to link Products button on website’s homepage to a URL? appeared first on Magik.
  • How to create checkboxes in advanced search that filter the results?

    Ashish
    13 Aug 2014 | 4:52 am
    Sometimes your e-commerce visitors would wish to search the products by their various attributes like brand names, their price or even by their date of availability. Such a demand can befuddle an average retailer. As a solution, you can create checkboxes in advanced search that act as a filter the results. Follow the steps given […]The post How to create checkboxes in advanced search that filter the results? appeared first on Magik.
  • How to switch from hover on to click to drop categories?

    Ashish
    13 Aug 2014 | 4:44 am
    It is a general misconception among users that the menus which open on hover are easy to use and are faster. However, it is the reverse which right for such menus. With the hover menus, many times even when the user does not want to open the menu he or she accidentally triggers it to […]The post How to switch from hover on to click to drop categories? appeared first on Magik.
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    ekmpowershop.com

  • Have you written a plan for your business?

    SonkeDokel
    19 Aug 2014 | 8:42 am
    The Business Plan – Your map to a treasure you can create for yourself! This post is a continuation of the Article titled “Don’t fail before you’ve even started”. Antoine de Saint-Exupery, in my eyes, has hit the nail on the head: “A goal without a plan is just a wish.” A wish is a great thing, but when you wish upon something, you need to also think about how you can get there and for that – you need a plan! A business plan is a written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a…
  • Hashtags, Tools and Twitter Hours

    iangibson
    15 Aug 2014 | 9:23 am
    UK Twitter Hours and Tools Twitter is a great place to spread the word. If you use it right you can reach an international audience, or you can specifically target people in your area. Useful tools to lighten the load A great way to keep track of all that is going on during these UK Hashtag Hours and so you can take part in several at the same time, without going dizzy, you can use a great free tool called TweetDeck. It was acquired by Twitter in 2011 and makes it remarkably easy to stay on top of anything you want. You can have as many customisable columns as you want, so you can monitor…
  • The secrets to writing a great product description

    SonkeDokel
    13 Aug 2014 | 8:58 am
    The secrets to writing a great product description Product descriptions are incredibly important. I can’t quite fathom why they are neglected on such a regular basis. Often they are just the manufacturers’ default description or there is just none at all. This can be detrimental to your business, for more than just one reason. How are you going to convince your customer that they should buy your product if they don’t know anything about it? Not to mention that they are also important for SEO purposes, so if you just use the standard description that others are using, it could have…
  • Keep it personal

    Marlene
    12 Aug 2014 | 2:26 am
    A personal shopping experience ties in with a blog post we wrote a couple of weeks ago about knowing your customers. If you know your customers then you are already half way to a personable shopping experience. That is, if you have used that knowledge to your advantage. The other half comes from little tweaks and features that make the customer feel as if they’re shopping on the highstreet – that is to say, to feel as if you can just ask for help whenever you want and you can “feel” the product before you buy it. First impressions You want your customers to be as comfortable on…
  • Happy Birthday, Ecommerce – 20 years old today!

    SonkeDokel
    11 Aug 2014 | 4:35 am
    It’s 20 years to the day since NetMarket claimed they conducted the very first secure retail transaction via the internet – the sale of the Album “Ten Summer’s Tales” by Sting. It’s contentious whether this really was the first secure transaction via the web, but it’s the event which the media remembers as ‘the one’.. This set the stage for the development of ecommerce and online shopping to the level we know today. The rest is history! Here’s a brief timeline of the major shifts and developments in ecommerce in the past 20 years: 1994 The stage was set with the…
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    How to Win at Ecommerce

  • 5 Sure-Fire Ways of Squandering your Marketing Budget on Facebook Ads

    19 Aug 2014 | 8:50 am
    Ahh, Facebook. The ultimate robber of time and, if you’re a digital marketer, your social advertising budget (if you’re not careful). Over the past few years, Facebook has rolled out updates to its advertising platform that have made it increasingly easy to spend money on promoting your brand in various ways, alongside it becoming increasingly difficult to get your posts to show up to your fans organically (see this eye-opening ‘Facebook Zero’ report on organic post reach by social@Ogilvy for more on this).
  • What is Cohort Analysis? (+ 6 Ways of Using it for Profitable Ecommerce)

    14 Aug 2014 | 3:48 am
    We all know ecommerce, for many, is a very competitive space. So we’re constantly looking for that edge to differentiate our offering from the competition and drive forward perpetual growth for our company. In the age of information one of those edges is superior, data driven, decision making. This encompasses a lot of different techniques, however I can tell you now without a shadow of doubt that cohort analysis is one of the most important.
  • Ecommerce Replatforming: 4 Crucial Considerations When Changing Platform

    13 Aug 2014 | 6:35 am
    In this guest post, we're delighted to welcome ecommerce and digital marketing consultant James Gurd. In his 12 years in ecommerce, James has worked with leading UK brands such as Sweaty Betty and House of Fraser, co-hosts #ecomchat, which is a weekly Twitter chat for ecommerce knowledge sharing, and regularly contributes to Econsultancy.  When I started to write this blog, I realised that to boil down all the key decision criteria that must be reviewed when planning an ecommerce platform into one post would provide no detail and a long, not very useful list. Instead, I’ve…
  • 7 Glorious Examples of Brilliant Image-Centric Homepages

    11 Aug 2014 | 12:00 am
    In the world of online retail, you can think of your homepage as being a bit like a virtual welcome mat; reassuring your visitors they’ve arrived in a friendly place, inviting them in to take a look around, offering them a nice cup of tea (theoretically speaking, anyway). Homepage design doctrine seems to chop and change every five minutes: ‘the fold’ is no longer the usability barrier it used to be, parallax is king and the rise of visual web continues to curtail the number of words needed on a website. One thing’s for sure, though: homepage design sure has come on…
  • A Simple Hack for Making Your Forms More Customer-Friendly [Video]

    7 Aug 2014 | 3:49 am
    Did you know that the design of the forms on your website has a huge impact on submission rates? Yup, better form design could account for more newsletter signups, account setups and, most importantly, more sales! At Ometria’s latest breakfast seminar, renowned ecommerce expert Dr Mike Baxter revealed how changing one tiny aspect of your forms can get you results, along with eleven other tips and tricks (now available in a  downloadable ebook called 12 Things You Can Start Tomorrow To Accelerate Your Ecommerce Business). For more advice about webform design, we suggest checking out…
 
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    e-Commerce Essentials

  • Email Marketing – How to Grow Your Email List – Part 1

    Steve Loates
    15 Aug 2014 | 3:00 am
    Content is king Some people say marketing today is spelled C-O-N-T-E-N-T. By always using quality content correctly you can gather more subscribers for your email list. If people like what you are saying they will usually want to read more of it. Why is an email list important? It is something that you own and when used correctly can become one of your most valuable marketing assets. Social media platforms by contrast are something you rent. Others, not you, own them and they can and do change how they operate rather frequently. So let’s take a look at a few things you can do to get those…
  • Social Marketing – Using Twitter to Find Leads and Customers

    Steve Loates
    12 Aug 2014 | 7:38 am
    With over 600 million registered Twitter users, nearly 60 million tweets per day and 2.1 billion Twitter search queries per day, Twitter is a great potential source for business leads. Isn’t it something that you should try if you haven’t already? Let’s talk about the basic and advanced search features and how you might use them to find opportunities. Basic search for Twitter Making use of even Twitter’s basic search tools can yield positive results. First, start by creating a list of keywords, hashtags and related things to your business name, service offerings, product names, and…
  • Blogging and Social Media Trends of 2014

    Steve Loates
    29 Jul 2014 | 3:00 am
    One of the most comprehensive reports on the status of the industry can be found here 2014 Social Media Marketing Industry Report which surveyed over 2800 marketers.   Some of their key findings: Over half of the marketers (58%) surveyed chose original written content as their most important form of social media content, followed at a distance by original visual assets (19%) and original videos (12%). When asked what social media platform they wanted to master, 65% of marketers said Google+, displacing blogging, which took the top spot in 2013. The first runner-up this year was…
  • Improving your LinkedIn Profile

    Steve Loates
    22 Jul 2014 | 3:00 am
    A trend I’m seeing more and more is the use of LinkedIn by professionals to find other professionals that they need. By using LinkedIn to search for a Financial Advisor, Graphic Designer or Marketing Specialist or other type of service provider, the top results generated are people you know followed by people who know people you know. It’s human nature to want to deal with people we know and there’s a certain comfort in hiring a professional who’s already in your network, or in close proximity to it. In addition, I have spoken to many people who find LinkedIn profiles provide better,…
  • What Value do you Place on LinkedIn Endorsements?

    Steve Loates
    15 Jul 2014 | 3:00 am
    I don’t place that much value on LinkedIn endorsements, but I’m sure like many of you I do receive and give endorsements now and again. But are they really that valuable? I hear talk about their ability to increase your credibility, but I wonder should they really be taken that seriously? After all it’s so easy to do the LinkedIn version of “liking” someone via an endorsement much like you like someone on Facebook. Perhaps in Canada, where we’re known to be so polite, we can’t say no to people just trying to be helpful. I have received endorsements from people I’ve worked…
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    Bootstrapping eCommerce

  • Picking The Right Niche With Shopify Contest Winners Drones Etc.

    Shabbir
    4 Aug 2014 | 1:02 am
    I hope you all are as excited about this post as I am! I had the privilege of interviewing Shopify’s Build-A-Business contest winner Shawn Rowland of Drones Etc. Shawn and his partner Jonathan Baird have always wanted to start a business together. They tried three times before the fourth business – this one – took off. Shawn is a medical resident, and Jon used to work at a bank – but since the business has kicked off, Jon works full-time at Drones Etc. along with 6 employees. What really inspired me about their story is their tenacity – this is their fourth…
  • Turning My Online Store Into An Amazon Affiliate Site

    Shabbir
    31 May 2014 | 11:17 am
    Big news: Last month(April), I turned my store into an Amazon Affiliates website. I’m no longer selling my own drop-shipped goods. Instead, I’m funneling traffic to Amazon.com using affiliate links, adapting the revenue model advocated by many such as Spencer Haws and Jon Haver. This post is going to be VERY transparent – I’ll be sharing Analytics and revenues, with screenshots. I was mulling over this decision for a very long time. I think it must have been for about 3-4 months before I finally decided to take the plunge and go for it. A store’s story There…
  • 4 Marketing Automating Mistakes That Will Cost You

    Shabbir
    20 May 2014 | 11:44 am
    Today I’m excited to bring you a guest post by Josh Ludin of NeverJobHunt.com. Josh Ludin  is a serial experimenter with various forms of making money online, and writes about his successes, and most importantly, failures at NeverJobHunt.com. He’s a huge hockey fan and player, and aims to step foot on 6 of 7 continents. The ecommerce industry is quickly heading down the path of complete marketing automation. If you’ve been in eCommerce for the last 5 years, I’m sure you’ve tried multiple e-mail marketing platforms (AWeber), Social Media drivers (Hootsuite),…
  • 10 Lessons From The World’s Best Product Description

    Shabbir
    15 May 2014 | 12:06 pm
    When it comes to selling online, your product descriptions are the most important factor when it comes to getting people to buy. If you walked into a traditional store and had questions, there would be a salesman there to help you choose and answer any questions. In an online store, your description has to play the role of the salesman. Have you ever heard of the saying “Learn from the best?” In online retail, as much as we may not like to admit it, Amazon has to be the best there is. With revenues in the billions, Amazon is the one we hate but secretly envy. Amazon touts the Kindle to be…
  • The Email Marketing Opportunity You May Be Ignoring

    Shabbir
    6 May 2014 | 6:15 am
    This is a guest post by Ed Hallen of Klaviyo, an email marketing platform for ecommerce merchants Did you know that welcome emails have a 60-80% open rate Considering that newsletters average a 20% open rate, you don’t have to be a “glass half full” kind of person to realize how impressive that is. And yet, consider what most welcome emails are like. They are usually bland, transactional, brandless messages confirming your subscription and maybe – MAYBE – tossing you a 10% coupon that’ll barely cover the cost of shipping as a thank you for signing up. eCommerce marketers:…
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    ClickBitz.com BlogClickBitz.com Blog | ClickBitz.com Blog

  • How to Convert eBooks into Audio Books on Your Mac

    cblog_admin
    13 Aug 2014 | 1:31 pm
    Ebooks are fabulous and allow readers to store tons of reading material on a mobile device. For a fraction of the cost of a paper book, readers can widen their knowledge, improve their literacy, or simply be entertained. Sometimes though, you get tired of reading and want to listen to your ebooks! Listen to Your Ebooks Where ebooks fall short, however, is in their need to be held and read. More and more people are turning to audiobooks as a great way to learn new material while driving, working, or simply resting. Listening to an audiobook during your commute can add up to more than a…
  • GED Math Test Help – How to Divide Fractions by Fractions

    cblog_admin
    19 May 2014 | 8:40 am
    Get the GED Math Answers video! You’re going to need to know how to divide fractions if you want to pass the GED math test. The good news is that it’s pretty easy. Divide a Fraction by a Fraction Let’s say you’ve got a math problem where you need to divide a fraction by a fraction: (3/8) / (4/5) This is three-eighths divided by four-fifths. To divide by a fraction, you flip the bottom fraction upside down and multiply the result. For example, when you divide by four-fifths, flip it around to get five-fourths and multiply: (3/8) / (4/5) = (3/8) * (5/4) The numerators…
  • GED Math Help – Algebra and Fractions Practice Problems

    cblog_admin
    19 May 2014 | 8:05 am
    Get the GED Math Answers video! Here are some equations with fractions that you should be able to solve if you want to pass your GED. Equations are Like Balanced Scales In each of the following problems you want to solve for x. That means you have to get x alone on one side of the equation. You can manipulate the equations by doing the same thing to both sides of the equation. You have to do the same thing to keep both sides equal to each other. An equation is like a balanced scale. As long as you do the same thing to each side, the scale will still balance. For example, if you write: 1 = 1…
  • Most Missed GED Math Test Questions

    cblog_admin
    16 May 2014 | 6:44 am
    Get the GED Math Answers video! There are certain math questions on the GED math test that most people get wrong or don’t answer at all. The main trouble areas are: Geometry and Measurement Reading and Interpretation of Graphs and Tables Application of Basic Math Principles We’ve created some GED math test problem solving videos to show how to solve the most missed GED math test questions. Visit our ClickBitz.com YouTube channel to see more GED math videos! Geometry and Measurement Reading and Interpretation of Graphs and Tables Application of Basic Math Principles You can get a…
  • GED Math Test Answers on Video

    cblog_admin
    2 May 2014 | 6:57 am
    Get the GED Math Answers video! The new, harder 2014 GED test is here! Before the big update, about 30% of people failed the GED on their first try and the failure rate is unfortunately likely to increase. The math part is definitely the hardest. If you’ve been out of school for a while or don’t have a good handle on math, there’s some good news. All it takes to get good at math is lots of practice and repetition. You have to study how to do the problems and then solve them on your own until you know the tricks inside and out. On a math test, you don’t have time to…
 
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    Blog posts

  • Mobile Commerce Myths: Fact vs. Fiction

    afosbrook
    13 Aug 2014 | 12:00 pm
    It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology…
  • Optaros Celebrates 10th Birthday

    sregan
    25 Jul 2014 | 8:06 am
    The year was 2004.  George W. Bush was running for re-election, and Amazon.com was celebrating its first year as a profitable company. Technology continued to dominate the headlines, particularly after a Nokia executive speculated that up to two-thirds of all cell phones could eventually feature a built-in camera.  Social Media was also taking shape.  Within 24 hours of its launch, 1,200 Harvard students registered for “The Facebook”, a self-described “online dictionary that connects college students through social networks“That very same year, Optaros was born.It’s now 2014, and…
  • 4 eCommerce SEO Best Practices You Can’t Forget

    afosbrook
    22 Jul 2014 | 11:38 am
    eCommerce SEO is a very common concern for many of our clients. Given the depth and breadth of their different product, category and transactional pages, their eCommerce websites tend to be much larger than a typical website. While many classic SEO best practices are still applicable, there are some crucial considerations that must be in play to see true success with SEO and eCommerce.1. Keep it clean There is a lot of advice out there on SEO, but you need to be savvy enough to understand which tactics will help, and which ones will be hurt, your rankings. Google is getting increasingly…
  • The Battle for the Internet of Things, and the Winner is…

    kcarlson
    21 Jul 2014 | 8:44 am
    There are a lot of amazing technologies and devices being brought to market these days. We’ve all seen them — Bluetooth capable health monitors, the Nest thermostat, fitness devices — and the number is going to continue to grow. Underlying all these devices is a technological battlefield where companies are trying figure out the best way to work with and encourage the app building in the developer community.Apple and Google have huge developer camps writing thousands of new apps each week using their tools and technology. Both of these companies have well-rounded software Development…
  • 7 Ways Apple's M7 Chip Can Improve Customer Experience

    kcarlson
    17 Jul 2014 | 8:55 am
    A little over a month ago, iOS 8 was released in beta to developers, and one of its key features are enhancements to geolocation capabilities. In particular, iOS 8 will take advantage of the M7 processor in the iPhone 5 and allow developers to take advantage of indoor positioning systems (IPS) that offer great accuracy of information when indoors.I’ll spare you the exciting technical things, which are really cool, but I’m sure most folks will wonder what this means for eCommerce and Retailers. Here are just a few possibilities:I’ve written previously about OmniChannel /…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • Making Cross-Border eCommerce Easier for Online Merchants with iGlobal

    Kimberly R
    4 Aug 2014 | 7:14 am
    Did you know that you’re not allowed to send a pair of matching shoes to South Africa, Mexico or India according to DHL? Sending toothbrushes to Algeria, diaries to Argentina and plastic flowers to Nigeria are all customs violations too. Strange right? These are just a few examples of why when trying to sell cross-border you should work with a shipping expert who can ensure that you avoid these mistakes. BlueSnap is happy to announce that we are partnering with iGlobal Stores, who address complex eCommerce and logistics challenges for merchants. The BlueSnap-iGlobal partnership is…
  • Helping Game Companies Monetize – TechnologyAdvice Podcast

    Kimberly R
    28 Jul 2014 | 10:07 am
    The BlueSnap team has a busy fall conference season coming up with plans to exhibit and sponsor at several key shows. One of those key shows is the DMW Games conference in New York City on September 8th. This will be our second year attending, but first time as a sponsor and we are excited to meet with game companies who are looking to monetize their game and increase revenues. Joe Twer, our resident gaming expert and Director of Sales at BlueSnap spent a few minutes talking with Clark Buckner of TechnologyAdvice about how BlueSnap is helping game companies monetize in this competitive…
  • Future of eCommerce – CEO Interview on Mint.com

    Kimberly R
    8 Jul 2014 | 10:50 am
    BlueSnap CEO, Ralph Dangelmaier We’ve been featured on Mint.com! Check out our CEO’s interview on the Future of eCommerce here. Here is a preview of the interview: Businesses around the world are looking for opportunities to grow their brand and reach new audiences, and this race to globalize has been a huge driver of innovation for how we handle payments online. “Where some were able to build entire businesses around simple U.S.-based credit card transactions, the goal now will be to serve the world,” says Ralph Dangelmaier, CEO of BlueSnap, provider of eCommerce…
  • Magisto Chooses BlueSnap to Fuel International Growth

    Kimberly R
    19 Jun 2014 | 6:15 am
    If you are like most people you probably have over 400 photos on your smartphone and maybe 100 or so videos. What do you do with all those photos besides post to Facebook and Instagram? Enter Magisto, a new BlueSnap customer. Magisto can automatically transform those photos and video clips into a short stylized home video using their cloud-based mobile video platform in three easy steps. Magisto compiles a visual, audio and storytelling analysis that adds Hollywood-style suspense, emotion and excitement to home videos. Magisto has grown to over 35 million users since its launch in 2011,…
  • New Connector with Avalara Adds Tax Help to BlueSnap’s Services

    BlueSnap Editors
    22 May 2014 | 2:38 pm
    One of the long time problems for e-commerce has been complying with sales tax law in a wide variety of jurisdictions. As global commerce has expanded, more and more companies are facing these challenges in an even wider expanse of locations. That’s why BlueSnap and Avalara are teaming up to help companies. As a result of the partnership, BlueSnap merchants can now use Avalara’s AvaTax™ capabilities from within their existing workflow to automatically calculate the final tax amount on every invoice. This provides BlueSnap users with a cost effective way to simplify the complexity of…
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    LemonStand

  • 3 Tips To Grow Your eCommerce Business With Twitter

    Alicia Doiron
    19 Aug 2014 | 9:00 am
    271 million people use Twitter and nearly 500 million tweets go out each day. With that many users, it’s important for merchants to be taking advantage of this Social Media giant. Twitter can be used to connect with your customers, answer questions, ask questions, create buzz, position yourself as an expert and more. The best part about Twitter, is that it can be used to grow your business. These 3 tips can help you to do that. Have A Twitter Strategy As with all marketing, having a strategy cannot be stressed enough. If you don’t have one, you’re going to be wasting your…
  • Double Your Sales With These SEO Expert Tips

    Alicia Doiron
    7 Aug 2014 | 9:00 am
    How would you like to double your online sales? Every merchant would! But with so much information out there, it’s hard to determine where to start. There is so much competition for online stores, reaching the first page of the search engine isn’t enough. You’ve got to be striving for the number one spot if you want to be relevant and increase sales. To help you with this, we’ve put together list of tips from SEO experts to help you determine what you can do now. The Experts Weigh In [one_sixth_first] Ben Acheson Digivate [/one_sixth_first][five_sixth_last] You…
  • How To Increase Conversion Rates by Improving Site Speed

    Sid
    6 Aug 2014 | 9:44 am
    In our previous post on consumer psychology we saw some startling numbers related to site speed. It turns out that if consumers have to wait just 3 seconds for your store to load up, 57% of them will bounce immediately. Of those, 80% will never return to your store. The consequences are two-fold. A high bounce rate means lower conversion rates and lower search engine rankings. Not only are you losing sales now, you’ll also have less traffic coming to you in the future because people can’t find you online. Knowing this, it’s shocking that most eCommerce stores today take 10 seconds to…
  • Consumer Psychology and The eCommerce Checkout

    Alicia Doiron
    5 Aug 2014 | 9:00 am
    We love this infographic from Voucher Cloud What goes through the mind of an online shopper? Which factors effect their perception? Why do some customers abandon the checkout? These are some of the questions that the following infographic aims to answer.   The post Consumer Psychology and The eCommerce Checkout appeared first on LemonStand.
  • 9 Expert Tips On Designing A Better Mobile eCommerce Experience

    Alicia Doiron
    31 Jul 2014 | 9:00 am
    A better mobile experience, everyone wants it. Especially your customers. The eCommerce industry continues to grow every year and mobile shopping is growing right along with it. Take this statistic from Internet Retailer for example. In June 2013, 55% of all e-retail occurred from a mobile device. That is huge! In order to stay relevant, merchants need to be educated as to why they need a responsive site and how it should work. eCommerce platform companies need to keep innovating and allowing for complete customizability. This in turn helps web designers and developers that aim…
 
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    Perfect Audience Retargeting Blog

  • New in Perfect Audience: Attach ads to campaigns during ad creation

    Brian Cary
    7 Aug 2014 | 3:15 pm
    We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns: Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed in this box, allowing you to select which campaigns to attach the new ad to rather than editing each individual campaign and adding the new ad manually. We hope you enjoy this update. Happy retargeting! The post New in Perfect Audience: Attach…
  • New in Perfect Audience: UTM_Campaign parameters, Reporting by Week & Month

    Brian Cary
    4 Aug 2014 | 4:38 pm
    We have two new updates to announce today to help make our platform more effective and easier to use. Here they are: Easily add UTM_Campaign in your campaigns Have you ever wanted to easily track your Perfect Audience campaign performance in Google Analytics? Now you can do exactly that with a brand new feature. Here’s how to do it: when creating or updating a Facebook news feed or RHS campaign, click the “Add UTM_Campaign parameter” link to the right of your campaign name: After saving this campaign, this UTM parameter will be embedded into the click URL for all ads…
  • New Feature: Boost News Feed CTR with Call-to-Action Buttons

    Tamara Alexander
    28 Jul 2014 | 9:48 am
    Facebook recently released a powerful feature - a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.   Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons, you can improve your CTR without taking up any real estate in the actual copy, image, or text of your ad. At the moment, Facebook supports the following call-to-action types: Shop Now Book Now Learn More Sign Up…
  • Introducing Retargeting List Reports

    Tamara Alexander
    18 Jul 2014 | 11:33 am
    Need to send a report on your retargeting lists to your boss, client, agency, or co-worker?  It’s a snap now! You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting List Manager. Just go Manage > Retargeting Lists and click on ‘Export Report’ right above your lists: You can export the report either as a CSV, or if you prefer to use our API, we have documentation on how to use the Segment Size…
  • Marin Software acquires Perfect Audience for $25.5m

    Brad Flora
    2 Jun 2014 | 3:24 pm
    Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place:  Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate it into their product and pour resources into Perfect Audience.  The whole Perfect Audience team is joining Marin.  Every one of us!  With Marin’s backing we’re going to hire a bunch more people and ship…
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    The Ecommerce Marketer

  • The definition of CAC in ecommerce

    Alex Rada
    5 Aug 2014 | 11:21 am
    Customer Acquisition Cost is the name of a metric in ecommerce that obsess managers. The definition is very simple: CAC represents the cost of marketing and sales required to acquire a new customer over a certain period of time. Sum up all costs of marketing (advertising, email marketing), plus salaries in a time period, and divide […] The post The definition of CAC in ecommerce appeared first on The Ecommerce Marketer.
  • 4 things you didn’t know about conversion optimization

    Alex Rada
    3 Jun 2014 | 7:35 am
    Sometimes I answer the question “what is Vibetrace about” with Conversion Rate Optimization. I’m a data oriented marketer, so my daily job can be also described as doing conversion optimization for online shops. Lots of people will answer “What you actually do for conversion optimization?” with A/B testing, personalization. But behind the closed doors of lifting the rate of […] The post 4 things you didn’t know about conversion optimization appeared first on The Ecommerce Marketer.
  • Getting started with ecommerce personalization. Do it today!

    Alex Rada
    5 May 2014 | 2:28 pm
    The last two years, content personalization started to take hold in ecommerce. The promise of ecommerce personalization started 10 years ago at Amazo. Third party services make it easy and affordable for smaller websites to use it as well. In 2014 even more content personalization will be present in ecommerce strategies. Along with marketing automation, […] The post Getting started with ecommerce personalization. Do it today! appeared first on The Ecommerce Marketer.
  • Recover lost sales from abandoned carts

    Alex Rada
    21 Apr 2014 | 9:47 pm
    An astonishing  number of about 60% of carts are abandoned. Imagine all those sales in your pocket right now! Hopefully you are sending cart abandonment emails to recover sales. If you are not, read our  weekly digest here. We know that is not possible to persuade all those who abandoned the cart to finish the purchase. But […] The post Recover lost sales from abandoned carts appeared first on The Ecommerce Marketer.
  • Email personalization in ecommerce. When, how and why

    Alex Rada
    31 Mar 2014 | 2:25 am
    The most basic form of email personalization is including recipient’s name in the subject line. Next step is developing a unique email for each subscriber, with completely personalized content. In between these two options, there is a large range of email personalization ideas that you can use for improving your email marketing campaigns. Ecommerce is a […] The post Email personalization in ecommerce. When, how and why appeared first on The Ecommerce Marketer.
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    Userlike

  • The Optimal Live Chat Setup: Raising Website Conversion

    Pascal
    19 Aug 2014 | 3:30 am
    Businesses that implement Live Chat generally do so for one of the following three reasons: - Raise Website Conversion - Raise Customer Satisfaction - Lower service costs Although these points are connected (happy visitors tend to buy more, for example), live chat software has particular features for each Goal. In the coming 3 posts we'll highlight the optimal features and setup for each of these goals. Today we'll start off with Goal #1: Raising Website Conversion. What the Numbers Tell Us... Most online stores experience visible improvements of their conversion rates after implementing live…
  • The Startup Deal

    Marta
    15 Aug 2014 | 2:57 am
    Dear Startup Colleagues, We are Userlike, we offer live chat software for websites. We'd like to introduce you to the Startup Deal: the possibility to access this great product for free. A number of successful tech companies started out with our Startup Deal, such as Positionly, Dozeo and CentralStationCRM. Join them. What is the Userlike Startup Deal We are offering Startups 12 months free use of our Live Chat Software. This deal includes the benefits of the Team Plan, such as the possibility to add up to three operators, three different widgets, to conduct an unlimited number of chats, and…
  • Enfreignez-vous les règles? De la confidentialité des données dans le e-commerce

    Laura
    12 Aug 2014 | 3:40 am
    Avec l’émergence des problèmes liés à confidentialité des données, il est naturel pour les propriétaires de plateformes e-commerce de se demander s’ils sont dans l’illégalité. Pour toutes les entreprises, et surtout pour les petites, le défi est de rester attaché à ce cadre légal qui évolue en permanence. Cet article est compris dans une série d’articles dont le but est de vous aider à déterminer si votre entreprise est sur la bonne voie. Dans celui-ci, nous explorerons les règles fondamentales concernant la confidentialité des données dans le e-commerce- notre…
  • Take it Back?! A Quick Guide to Online Return Policies

    Marta
    11 Aug 2014 | 4:50 am
    Returns, refunds and replacements are a source of frustration. They are however an inevitable part of sales, and especially of online sales. In the last post we shared with you some tips about managing your visitors' Data Privacy. Today we'll share some other regulation “tips”, this time to prevent product returns from becoming a pain point in your company. Many eCommerce professionals are insecure about the regulations and processes that govern product returns. Even though online shops must comply with the same regulations as real life stores, managing reverse logistics is quite…
  • 11 Apps that would Turn your Grandma into a Pro Web Surfer

    Marta
    7 Aug 2014 | 4:45 am
    The modern day worker spends tremendous amounts of time surfing the web. Yet it is a place filled with inefficiencies, obstructions and distractions. Luckily there are some great tools that help you circumvent these problems. After our posts with eMail Extensions and Online Reading Tools, this one lists our favourite efficiency-boosting tools that will turn you into a savvy internet user. Image Source: dreamstime.com 1. Time Tracker Extension Users Rating: 4,24 Let's start by getting an idea about exactly how much time we are wasting on the web. Time tracker keeps track of how much time you…
 
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    Customericare.com » Blog

  • Customer retention. Don’t Pull a FedEx.

    Art Zabalov
    18 Aug 2014 | 5:54 am
    Customer retention is attention to every detail. Don’t Pull a FedEx. Have you ever had to ship a package? Have you ever encountered problems? Has your package always come on time? Was it ever damaged?  The answer is most probably “Yes”. FedEx is one of the Top 3 shipping companies, losing only to UPS in terms of Ground Delivery Volume, which  is famous for its shipping misconduct. Basically, after receiving your package, and generous shipping coverage (Infographic), FedEx handles your package as it pleases, often not fulfilling promises, delaying the promised arrival date or even…
  • Content Marketing’s Struggle with Facebook’s EdgeRank

    Art Zabalov
    8 Aug 2014 | 5:32 am
    EdgeRank has been out for quite a while now, and as we all know it is a News Feed algorithm, serving the purpose of a watch dog sniffing for fresh and interesting content. As the principles of EdgeRank go, it evaluates the content based on Affinity, measuring the relevance of the content in accordance with users’ relationship with the content’s creator Weight, measuring worthiness of the content from users’ perspective(likes, shares, tags, etc.) Time, (Decay in some sources) measuring the recency of the content It might seem easy as to what the exact formula of dominating on the…
  • Live Chat. Could canned responses be slowing you down?

    Aurelie Chazal
    5 Aug 2014 | 12:49 am
    The idea of canned responses comes from a good place. A place where the customer representative would gain time not having to type long formal information like an address or a phone number. However it seems to have somehow turned into a way to just cram as much information as possible into a single answer. Some companies pushed the use of canned answers to a maximum. It’s a real problem in the live chat industry and can be associated to the general scripting issue in the customer service industry. We’ve dedicated a whole chapter to scripted answers in our new eBook „Polite…
  • Customer service. Return on Creativity is Loyalty.

    Art Zabalov
    1 Aug 2014 | 4:34 am
      In my previous article on “When customer isn’t always right”, I talked about the downgrading attitude some customers adapt when communicating with customer service representatives, and how I strongly disagree that it’s a practice that should exist, and people need to be treated equally, despite who’s holding the cash. However, I can’t disagree with the fact that customers are exactly why businesses exist, and need to be served and catered to, so they are ready to leave the mentioned cash with them. Again. And Again. And Again. Hopefully, to the end of times.   But how…
  • How to answer weird questions on live chat. Amazon & Zappos style

    Aurelie Chazal
    29 Jul 2014 | 3:13 am
    Every customer service agent on the planet has had to deal with his/her fair share of weird questions. However instant communication channels like live chat seem to give birth to a lot more of those. Just the other day, Wojciech, our CEO was chatting with a customer who told him he wanted to “purchase flight tickets”. Just to be clear we don’t sell flight tickets, we sell a live chat solution. However this made us laugh and question which keywords our article on travel agencies and video chat is referenced to on Google.   It’s easy to discard weird questions and just tell the…
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    Rethink Commerce Blog

  • Avangate on BBC Radio 4: The Disruptive Nature Of Technology And the New Services Economy

    ed.chuang
    18 Aug 2014 | 2:28 am
    Joe Lynam, business reporter with the BBC, interviewed Michael Ni, Avangate’s CMO, on the disruptive nature of technology – and how it shakes up traditional industries. As an intro to his BBC Today Radio 4 reportage, Lynam urged his audience to look at how Amazon changed book-selling and how companies like Uber are threatening the traditional taxi market. But the internet is also helping get people into work who would otherwise be excluded. Almost 100,000 people are working in call centres in Britain from their own homes. Lynam went along to find out more about the technology…
  • Can Better Payments Boost Sales 11%, Instantly?

    Raj Badarinath
    30 Jul 2014 | 6:53 am
    Payments may seem simple and unimportant – they just involve exchanging money for goods or services, right? Even young kids can go to the store and buy candy for pennies, or (these days) make bids on eBay for interesting comics or toys. But modern payments have the potential to be much more, and to contribute to your bottom line as a merchant as well. A more dynamic payments layer can become another important ally in your quest to sell more services more expertly, and even boost your sales by more than ten percent without any additional effort on your part. Many people attempt to silo…
  • Add Some Summer-time Sizzle to Your Affiliate Program with These 6 Tips

    Cristi Miculi
    11 Jul 2014 | 10:14 am
    Another beautiful summer is upon us, signified by long sunny days, BBQs with friends, fun on the beach, and affiliate program success. If your sales are lower than average during the summer, it doesn’t have to just be “the way it is.” It’s normal to see a drop in sales when everybody’s on vacation and not thinking about buying digital goods.  Speaking specifically about affiliate channels, we see on average a drop of about 20% in the summer months compared to the rest of the year. The good news is; this trend can be changed. Here are 6 tips you can implement during the summer…
  • Industry Buzz – June 2014

    Irina Mihaila
    24 Jun 2014 | 1:13 am
    Hi sellers! Enjoy this month’s snackable bites of commerce and digital news from across the web. How will Amazon’s new offering disrupt commerce? And will it be a hit with consumers? Products are dead. We are surrounded by services. They have become so pervasive, we don’t even think of them as we use them. A recent consumer survey that Avangate conducted revealed some interesting new data around online services. Here are some of the key findings. For a SaaS business, there’s the usual list of compelling reasons to focus on the States, but here’s why you can’t…
  • Cool People Interview Series: Andy Brice

    Delia Ene
    20 Jun 2014 | 3:01 am
    If you aren’t embarrassed by v1.0, you didn’t release it early enough My dear colleague Adriana Iordan had the pleasure of chatting with Andy Brice back in 2007 (time flies!). I’m taking the relay here and talking with Andy again. A well-respected man in the world of software start-ups, I wanted to get his perspective of how this world has changed in the past seven years and what’s predicted to come next. Andy, please start with a quick intro about yourself and then we’ll get cracking! Andy: My main business is PerfectTablePlan, a software product that helps people planning seating…
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    Open a Store Now

  • Forewards – The Referral Marketing Software That Just Works

    Siddharth Bharath
    13 Aug 2014 | 5:08 pm
    Referral marketing campaigns are a cost-effective way of marketing your eCommerce business. We’ve already seen how they can help you increase sales and customer loyalty. Now there are already a number of softwares on the market to help you create your referral marketing campaigns, but Jason Dea and his team at Toocoo Media believe that these softwares are too complex. While this might not be a problem for large eCommerce stores, Jason says that small and medium businesses are looking for simpler solutions. Many of these marketing apps are dumbed-down design tools Toocoo Media themselves…
  • LemonStand: The eCommerce Platform for Advanced Stores

    Siddharth Bharath
    3 Aug 2014 | 9:16 pm
    It’s easier than ever to open an eCommerce store today, but go back just a few years and the story is very different. Back then setting up a store required developers and took weeks. This is the environment Danny Halarewich and Aleksey Bobkov found themselves in when they met online in 2008. They were both eCommerce developers and decided to collaborate on projects. They started building out eCommerce stores for clients using some of the software around. There weren’t too many platforms around even then. Shopify was just starting to grow, and the other eCommerce platforms were too clunky.
  • 5 Crucial E-mail Marketing Features for E-commerce

    Siddharth Bharath
    25 Jul 2014 | 9:40 pm
    In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online business. However, there are some features that are absolutely crucial for any e-commerce store. If you’re comparing e-mail marketing services, you have to ensure that the one you choose has all the following features. E-commerce Integration This is the first thing you…
  • Social Commerce Goes To The Next Level With These 3 Developments

    Siddharth Bharath
    19 Jul 2014 | 7:13 pm
    There’s no doubt that Facebook, Twitter and Pinterest are an important part of any e-commerce marketing strategy. Sharing products on Facebook, pinning product images, and tweeting product cards on Twitter are what make up social commerce. But it doesn’t end there. Over the last couple of days, there have been some significant developments. All three social networks are introducing new features to take social commerce to the next level. Here’s what they are up to and how you can take advantage of it. Facebook’s Buy Button Facebook announced they are adding a new…
  • 10 Content Marketing Ideas For Boring eCommerce Products

    Siddharth Bharath
    18 Jul 2014 | 11:24 am
    You’ve probably heard it a hundred times. Your e-commerce site needs a blog. Content marketing will create loyal fans and customers for you. Go start producing high-quality and unique content now! All right, sounds good. You set up a blog, write a couple of introductory posts about your store, and then you stop. The problem? You can’t come up with any interesting content because your products are too “boring”. You don’t sell light-sabers, you sell furniture or toilet paper. So now what? How do you come up with topics for your blog? What could you possibly write…
 
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    Build a Better eCommerce Business | Forewards

  • Bittorrent, MP3s, and a Lesson in Simple Marketing Tools

    Jason Dea
    18 Aug 2014 | 6:00 am
    I used to download A LOT of MP3s. Yes I was one of those people. Exploiting the Internet for all its wonderful gray market, quasi-illegal activity goodness. As I’ve grown older I’ve realized that there are better ways to do things, including downloading music. In fact, downloading MP3s taught me an important lesson in software […]The post Bittorrent, MP3s, and a Lesson in Simple Marketing Tools appeared first on Build a Better eCommerce Business | Forewards.
  • Tracking Progress and Why I shouldn’t Have Skipped Stats

    Jason Dea
    14 Aug 2014 | 6:00 am
    As a small business owner and online entrepreneur you probably watch your store stats like a hawk. In particular I bet one of the numbers you keep the closest tabs on is the amount of traffic your store is getting. At the end of the day while sales are how you measure the bottom line, […]The post Tracking Progress and Why I shouldn’t Have Skipped Stats appeared first on Build a Better eCommerce Business | Forewards.
  • A Bazooka in a Knife Fight and Most Marketing Tools

    Jason Dea
    13 Aug 2014 | 6:00 am
    Why are marketing apps and software products so heavy? Why does it seem that every helpful tool you try to use is full of features you don’t understand, hard to navigate, and has a steep learning curve. This guy. (sort of) That guy has the luxury of being a specialist. In his case, apparently he’s […]The post A Bazooka in a Knife Fight and Most Marketing Tools appeared first on Build a Better eCommerce Business | Forewards.
  • What Kind of Copywriting Do Consumers Like? – 9 Proven Copywriting Tips

    Sara A
    12 Aug 2014 | 6:00 am
    Every day, consumers are bombarded with ads telling them to buy this, do that, call here, sign up, or go there. One huge factor that can make all the difference in making your ads stand out from the rest are the words you choose. This is copy, and this is the problem every copywriter out there […]The post What Kind of Copywriting Do Consumers Like? – 9 Proven Copywriting Tips appeared first on Build a Better eCommerce Business | Forewards.
  • Another SEO Infographic? Yes, Sorry, it’s That Important!

    Jason Dea
    11 Aug 2014 | 6:00 am
    Another SEO infographic? Yes, apologies up front. But really it is a topic that is that important. Especially in the long run when it comes to the health of your online business. But, did you know that using your own customers is one of the best strategies to boost your search engine optimization, so that your […]The post Another SEO Infographic? Yes, Sorry, it’s That Important! appeared first on Build a Better eCommerce Business | Forewards.
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    Okanjo

  • How to Boost Organic Search with SEO

    Chris Connell
    8 Aug 2014 | 10:19 am
    Despite the fact that the SEO industry can be, well, challenging, there are solid, tried and true best practices out there that you can and should follow when optimizing your website for organic search. First up, let’s talk about keywords and content. Here are 5 things you need to know about both: 1. DO YOUR […]
  • Use Twitter Ads To Improve Online Sales

    Chris Connell
    29 Jul 2014 | 2:49 pm
    If you’ve been following our recent blog posts, then you know we’ve been pushing the importance of organic search. Organic search provides a high return of investment (ROI), larger number of reoccurring customers and brand awareness. The only draw back to organic search is the amount of time and effort you must spend to see positive results. […]
  • Use Organic Search for the Best Customers

    Jackie Steinmetz
    23 Jul 2014 | 12:14 pm
    There’s no doubt about it: organic search brings in the highest-value customers of any available channel. Organic traffic isn’t doesn’t come without a cost, but it does offer the largest in ROI (return of investment). A customer gained from organic traffic has a much higher lifetime value compared to a customer gained from paid search or email. As Marketingcharts.com reports, […]
  • 5 Ways to Make Online Shopping Guilt-Free

    Jackie Steinmetz
    10 Jul 2014 | 12:59 pm
    As long as retailers and consumerism have been around, shopping has, often times, been considered a guilty pleasure. It’s nothing new. We all know (or at the very least have heard of) someone who is in loads of debt from a shopping addiction, or, someone who can’t pay their rent but has more new pairs […]
  • Creative Ways to Drive Traffic

    Jackie Steinmetz
    9 Jul 2014 | 9:37 am
    Optimizing your website, product titles and descriptions is the first step toward increasing online sales for your eRetail business, but that’s not all. Driving traffic to your website is truly the name of the eCommerce game. Optimizing your website helps with that, but if you expect to have a legitimately successful business, you’re going to […]
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    Yovigo Inc.'s News & Blog

  • Spotify and Soundcloud. Now On Your Website!

    Becky Swift
    31 Jul 2014 | 12:00 am
    Spotify and Soundcloud are now Yovigo apps! Easily embed music from either service on it’s own page on your site. You can include up to 10 songs on each page. Whether you’re showcasing you music, or just want to share what you’re listening to, these new apps make it easy. Spotify The Spotify App allows you to embed track available on Spotify onto your website. Once you have installed the app, from the LaunchPad navigate to the “Apps” section on the menu bar, and select Spotify. Open a new window and go to play.spotify.com and log in. Search for the track you want…
  • Online Marketing Ideas for Doctor and Dental Practices

    Tyson Crandall
    30 Jul 2014 | 2:12 am
    Doctor and dental practices have the opportunity to set them selves apart by expanding their online presence to attract new patients and engage with current ones. Some ideas presented are vital for an online business, get a website and ask for reviews for instance, but the other less obvious suggestions can significantly improve the overall experience for patients and help get your name out. Yovigo’s platform offers a variety of solutions for implementing many of the proposed ideas below and I encourage you to look at the App Marketplace to see the entirety of our website apps and…
  • New Google Apps on Yovigo!

    Becky Swift
    29 Jul 2014 | 12:00 am
    Have you been looking at your Yovigo site, thinking “I wish there was a way to put my Google Calendar and a Google map on my site.” Good news! There is now, and they’re really easy to set up. Google Calendar To set up your Google Calendar, open it in a new window. Click the small drop down next to the calendar you would like to use, then click on “Calendar Settings” Click on the “Share This Calender” tab in the settings, and set your calendar to public. Go back to the “Calendar Details” tab, and scroll down to the block of HTML. From the…
  • 10 Marketing Tips for Nonprofits

    Tyson Crandall
    24 Jul 2014 | 3:05 am
    Because non-profit organizations typically work with a somewhat limited budget, online marketing presents a great opportunity to get an organization’s message out there without using expensive resources. While several non-profit organizations realize that focusing their efforts online is a valuable tool, they don’t actually know how to get started. Here are 10 key ways for non-profit organizations to effectively promote their brand and any upcoming events in addition to encouraging people to donate to their cause. 1. A non-profit should ideally have a dynamic, attractive website.
  • Case Study: Eventually…

    Tyson Crandall
    15 Jul 2014 | 8:22 am
    All of us are familiar with that cherished, yet seldom experienced feeling of obligation free weekend mornings. These experiences are often associated with sleeping in, snuggling, breakfast in bed, and other pleasant activities. Eventually loungewear celebrates the leisure of days off and the comfort of days in through their apparel line of cozy classics. Based in Los Angeles, Eventually is a casual loungewear and online clothing shop specializing in combining elements of elegance and simplicity for those lazy days. Eventually apparel allows its customers to comfortably lounge around in soft…
 
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    Evosite Ltd Blog

  • Can typography really make a difference to eCommerce conversions?

    13 Aug 2014 | 4:00 pm
    When designing an eCommerce website you’re bound to spend some time choosing the fonts you want to use. Often this approached purely as a design question: using typography to create something attractive or ‘easy on the eye.’    But is there more to it than that? Could the choices you and your eCommerce design agency make have a positive or negative effect on conversion rates and the revenue your site generates?   The simple answer is that typography effects conversions: fundamentally! Sometimes typography works in a subtle way by establishing an appropriate…
  • Enhanced eCommerce Analytics - Understanding why 70% of your shopping carts are abandoned

    5 Aug 2014 | 4:00 pm
    Study after study shows that cart abandonment rates are stubbornly high. A recent 'survey of surveys' by Baymard Institute puts the average shopping cart abandonment rate at 67.91%!  Baymard used 27 different studies to come up with the figure. The individual studies vary in time (2006 - 2014), size and location. The results vary enormously - with abandonment rates varying from 55 - 80%. And, you might well ask, how useful or authoritative are these studies with such a broad range of results? Maybe that's not the question you need to ask though. The fact that studies produce…
  • How to Devise and Focus your A/B Tests to Improve your Conversion Rates

    29 Jul 2014 | 4:00 pm
    As you may know, I'm a big fan of A/B split tests. There's nothing like them for taking the guesswork out of the process of improving eCommerce conversions.  But how should you decide what to test? A poorly targeted test is a waste of time and money. You need evidence rather than intuition to design a profitable testing hypothesis.  In short, useful tests always have a focus. And be prepared for them to reveal the unexpected. Take this example from the Online Power Tools eCommerce site that we tested recently. Originally, at the top of all the category pages, there was an…
  • The Many Ways that Google can help Grow your Business

    22 Jul 2014 | 4:00 pm
    You may have noticed recently that Google Places has morphed into Google My Business. Not surprisingly knowing Google, there's much more behind this than just a change of name. Google wants to simplify the way customers connect with your business across all of its tools including: Search, Maps and Google+. And to make this work it helps if you too, have an integrated connection with Google's services and make the most of the business opportunities they present.  Much of the focus at the recent Google I/O event was on how across a range of devices, users can have a connected and…
  • People are looking for answers - Do your product descriptions provide them?

    15 Jul 2014 | 4:00 pm
    Some eCommerce businesses seem to have a strange view of product descriptions. Approaches range from the minimalist, the plagiarised, the fanciful and downright absurd. All of which tells me that some businesses fail to see how good product descriptions can make a real difference to sales conversions, or even what the purpose of them should be in the first place. Let’s start by clarifying what product descriptions are not for. They are not a way for you to show off your creative writing skills and in most cases, they are not there to entertain or amuse your customers. Their function is…
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    Selz Blog

  • New Feature: Bigger, Faster Uploads

    Geoff
    17 Aug 2014 | 7:10 pm
    We’ve got some exciting news for everyone selling digital downloads, especially large downloads like videos or video tutorials. Thanks to the feedback from our awesome community, we improved the way you upload files to Selz in three cool ways: Faster uploads Uploading large files is now quicker as we’ve greatly increased the upload speed. Set and forget... Read more » The post New Feature: Bigger, Faster Uploads appeared first on Selz Blog.
  • The Guide to selling on Pinterest with Rich Pins

    Geoff
    12 Aug 2014 | 1:13 am
    Selz is integrated with Pinterest for sharing Product Rich Pins. Product Rich Pins automatically include extra details like price and availability on the pin. They have been receiving more attention recently and are gaining in popularity as they make it very easy for people to buy directly from a Pinterest board. There are several different kinds of Rich Pins:... Read more » The post The Guide to selling on Pinterest with Rich Pins appeared first on Selz Blog.
  • Seller Spotlight – Ryan Biddulph, Blogging from Paradise

    Melissa
    7 Aug 2014 | 8:40 pm
    Wish you were here? I sure do! This week we chat to Ryan Biddulph who has just launched his new site, Blogging from Paradise. Ryan teaches fellow online entrepreneurs the steps to creating a business that allows you the freedom that you’ve always wanted, and is targeted at “the successful, driven blogger who want to... Read more » The post Seller Spotlight – Ryan Biddulph, Blogging from Paradise appeared first on Selz Blog.
  • 7 Types of Discounts and Coupons to use if selling online

    Geoff
    5 Aug 2014 | 10:44 pm
    Discounts or coupons are a great way to boost sales and to attract new customers. One reason that people prefer to offer discount coupons rather than purely reducing the sale price is that coupon codes offer you greater flexibility in how you apply them, discounts create a sense of urgency and you can easily measure... Read more » The post 7 Types of Discounts and Coupons to use if selling online appeared first on Selz Blog.
  • Seller Spotlight – Elizabeth Bradley

    Melissa
    30 Jul 2014 | 12:50 am
    Elizabeth Bradley is an entrepreneur with soul. Blogging fast has become an essential marketing tool for businesses big and small, a way for people to reach their audience in a genuine and transparent way. It’s been a particularly strong way for those with a more holistic approach to business – a progression from blogging to... Read more » The post Seller Spotlight – Elizabeth Bradley appeared first on Selz Blog.
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    MarcSobil.com - All About Selling Online

  • Selling on Amazon? Be Careful of Amazon Descriptions

    Marc Sobil
    11 Aug 2014 | 2:40 pm
    If you sell on Amazon, listing products is very easy, especially if the products already exist in the Amazon Marketplace. Click "Inventory" and then "Add a Product", search by UPC, name or another unique identifier, then click "Sell Yours." The only real info you have to enter is how many you have to sell, your price, your own code for the item and whether it is new or used. That's it.But as the old saying goes, "There is no such thing as a free lunch." While you don't have to bother with uploading an image or entering a description for the item, this does mean that you are stuck with the…
  • Update on Facebook Ads

    Marc Sobil
    10 Jul 2014 | 11:15 am
    As I have written previously, I have always been skeptical of the value of advertising on Facebook. We have tried several Facebook advertising programs over 5 years with little success and I cling to the concept that people do not use Facebook to buy products.However, Facebook recently introduced a new retargeting advertising product that caught my eye. Retargeting ads are not new and not even new to Facebook, but this new program enables the advertiser to skip the middleman and directly create retargeting ads on Facebook. It was also surprisingly simple to implement. You place some…
  • Placing Ads on Your E-Commerce Site

    Marc Sobil
    17 Jun 2014 | 2:26 pm
    If you have a blog or another informational web site that does not sell products, one way to generate revenue is to place ads on the site. But if your site is an E-Commerce site which makes its money selling products, does it make sense to have ads?The simple answer is "Why not?" Ads are "free money" and have a 100% contribution margin. They are passive income and generate revenues 24/7 without any activity on your part. You don't have to process and ship orders or deal with customer service. You just watch the cash roll in. However, there are several reasons that an E-Commerce site may…
  • Overview of Bing Shopping Programs

    Marc Sobil
    3 Jun 2014 | 3:50 pm
    I have generally found Bing Shopping hard to follow. They seem to change their program every year and go back and forth between paid and free programs. We previously participated when it was free, but then phased it out when they went to a paid model again and we had to be invited to participate. However, we recently rejoined when they reopened the program to us.There are now two Bing Shopping programs. The first is called "Bing Product Ads",. which looks a lot like Google "Product Listing Ads" before Google recently created "Shopping Campaigns" and started moving the shopping ads above…
  • 4 Ways We Reduce Credit Card Charge Backs

    Marc Sobil
    27 May 2014 | 3:39 pm
    We have been selling online for 12 years and have had about 6 charge backs during that time, only one of which was legitimate and our fault. Most online retailers would envy this small number. How do we do it?1. We put on the packing slip "The charge will appear on your card as ..." I am astonished at how many people buy online and have no idea where they purchased the products. In addition, they think that the charge on their credit card will be the name of the brand of the product that they purchased. It is as if they went into Walmart, bought a 12 pack of Pepsi and expect to see "Pepsi" on…
 
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    MineWhat

  • Navigating The Gender Divide to Persuade your Visitors to Buy

    MineWhat Inc
    14 Aug 2014 | 8:42 am
    Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences. Display this infographic on your site Stats to tweet Men research product info extensively while women scan the product page to see images and video. 62% of men research products using social media channels compared to 50% of women. 35% of women recommend a brand product or service to friends and family via social media vs 28% of men Women are slightly more keen on making sure they get the best…
  • A quick guide to reducing returns

    MineWhat Inc
    9 Aug 2014 | 11:30 am
    Data from a Kurt Salmon study on around 50 retailers indicates that the average return rate on apparel purchases is around 20% to 30% and about 10% of hard goods like gifts, home products and toys. Here are some ideas you can use to reduce the return rate on your store. A few days ago I made a purchase online, I got myself a pair of jeans. The product image on the site showed a distinct fading pattern that I was pretty excited about. Imagine my surprise when I got the shipment delivered later and the fading pattern seemed entirely different. I ended up returning the product. That got me…
  • 4 ideas to encourage impulsive buying among your shoppers

    MineWhat Inc
    25 Jul 2014 | 10:13 am
    If the Flintstones were real, I'd imagine Fred would walk down to the neighbourhood market place once a week with a list of items he would need. Since those imaginary times, shopping has moved from being something you had to do once in a while, to a social and leisure activity. A marker of this change is how much of shopping now seems to be impulse driven. Some studies suggest that impulsive buying accounts for up to 80% of the purchases in some categories. Here are 4 ideas you can use to encourage your shoppers to indulge in a bit of impulsive buying. If the Flintstones were real, I'd…
  • 17 Design ideas you can get from Amazon.com

    MineWhat Inc
    17 Jul 2014 | 6:10 am
    eCommerce topped 1 trillion dollars in revenue for the first time in 2012, about 5% of that came in from Amazon. How did they get that far ahead? We thought we’ll take a look at Amazon again, this time to see how their store design could influence their shoppers. Here’s what we found, 17 pointers you can use as inspiration for your store's design. eCommerce topped 1 trillion dollars in revenue for the first time in 2012, about 5% of that came in from Amazon. How did they get that far ahead? We thought we’ll take a look at Amazon again, this time to see how their store design could…
  • 3 tips from Amazon Prime to run a killer customer loyalty program

    MineWhat Inc
    27 Jun 2014 | 6:21 am
    It’s all about music this time! Amazon rolled out Prime Music last week, a feature that augments its current media offerings. Prime has been a consistent driver of revenue and loyalty for Amazon. They also have leveraged it successfully as a marketing channel for products like Fire TV and Kindle. Here’s our take on how they use it to build customer loyalty and what you can learn from them. A survey by RBC Capital Markets suggests that Prime members spend almost twice as much as non-prime customers. A clear indicator of how well it has worked is the huge revenue it’s been generating from…
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    Amasty Blog

  • Meet Magento New York 2014 [INFOGRAPHIC]

    Vera Rabkina
    19 Aug 2014 | 5:00 am
    Amasty invites everyone to take part in Meet Magento New York – the conference that will take place on September 22-23, 2014 in the Big Apple. The conference is going to attract all the most prominent Magento evangelists and to discuss some hot issues for eCommerce community. Get inside for the detailed guide on the event, featured speakers and 20% DISCOUNT on the tickets from Amasty. The event would take place at Digital Conference Center in Downtown Manhattan. For your convenience we have created a special map with all the main parking spots and restaurants nearby. Save it right now or…
  • 8 Backup Mistakes One Still Makes

    Alena Dalidovich
    13 Aug 2014 | 7:53 am
    Protecting a website from important data loss has always been a vital problem for online community. Although there are hundreds of services offering to solve any backup up issues once and for all, you’ll hardly use them effectively without any essential backup knowledge. Apart from that, even knowing how important it is to timely backup your priceless data and how grave the consequences of careless behavior can be, the overwhelming majority of users still prefer to hope for the best  and don’t “waste” their time on consistent backups. Well, numbers speak louder than words. And to…
  • 1604lab joined Amasty Partner Program [INTERVIEW]

    Vera Rabkina
    12 Aug 2014 | 5:12 am
    Amasty Team is glad its Partnership Program keeps flourishing and attracting more and more Partners from all over the world. With this article we welcome 1604lab company, which decided to join the program in July and now is ready to share its experience and ideas about Amasty Partner Program in our exclusive interview. What does your company specialize in? 1604lab is full web agency specialized in web design and  eCommerce solution company specialized in creating online stores with Magento for small, medium and big company.   Our team members are also Magento Certified developers and this…
  • New Magento Extensions: Hide Price, Call for price & Inventory Management

    Vera Rabkina
    11 Aug 2014 | 6:49 am
    Amasty keeps the tempo high to provide its customers with even more grand Magento extensions. Say Hello to another three fresh products: Call for Price, Hide Price and Inventory Management, which are going to make your store management as great as never before. Can’t wait to learn all the details? Get inside! Inventory Management With Inventory Management you would forget about wrong stock information or hours spent to change all product statuses forever. Enjoy Smart Stock Update function to update your stock data in a few clicks. Besides, with Inventory Management you will be able to…
  • Amasty Newsletter: July 2014

    Vera Rabkina
    8 Aug 2014 | 7:54 am
    July is the month of BIG news for Amasty. We have acquired Mageplace (which is itself pretty grand), introduced new Customer Support Policy and added new features to our 17 most popular Magento extensions. Get more details below. Check our new extensionsand boost your store efficiency! SugarCRM Bridge Learn more Cloud Backup Learn more Check another 6 updates! Read now! New CustomerSupport Policy Learn more Customer reviews of the month A few articles from our blog Meet our new Partners Amasty Partner program is a perfect chance to boost business cooperation and receive a number of rewards,…
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    Ecommerce Boy Blog

  • 2014 Study: Shoppers Expect Free Shipping

    Armando Roggio
    13 Aug 2014 | 7:45 am
    This year comSocre and the United Parcel Service asked 5,800 American shoppers about their online buying preferences, and 81 percent of the respondents said that free shipping was important. It is no surprise that a package carrier, UPS, should be concerned about how online shoppers view ecommerce delivery options, and, frankly, it is not that surprising that a significant number of shoppers look for free shipping at checkout. Who doesn’t like free. Nonetheless, the 2014 UPS Pulse of the Online Shopper survey does reinforce many of the things that good ecommerce business owners and managers…
  • Ecommerce and the Mobile Majority

    Armando Roggio
    6 Aug 2014 | 8:44 am
    For some online sellers, shoppers visiting from smartphones and tablets could soon represent the majority of site traffic, raising questions about sales conversion, site design, and cross-device retailing. Research and anecdotal data suggests that between a third and a half of all Internet traffic to online retail stores is already coming from mobile devices. Specifically, Custora, which makes and sells a predictive analytics platform for ecommerce businesses, estimated in its Ecommerce Pulse Mobile Report that “in the past four years, the percentage of traffic to ecommerce sites from…
  • Dov Charney’s Marred Reputation Unfortunately Obscures the Good His Company Did

    Armando Roggio
    12 Jul 2014 | 8:01 am
    Dov Charney, the recently ousted and seemingly rehired, former chief executive of American Apparel turned consultant to the company, has made a lot of headlines for his alleged creepy misbehavior and his relatively extreme efforts to regain control of the company he founded. Whether or not Charney is to blame for his situation at the time of writing or – for that matter – whether or not he is guilty is for others to decide, but, in spite of what’s happening now, there are a lot of things that Charney did at American Apparel that were, well good, including his support for…
  • 21 Resources to Help You Sell on Etsy

    Armando Roggio
    31 May 2014 | 1:51 pm
    Etsy empowers entrepreneurs, even ones with little or no cash and business experience, to easily start selling online, but like anything, merchants hoping for success cannot just post a product and wait for the cash to start pouring in. Success on Etsy is about learning the ecommerce business, taking great care of customers, offering good products, and marketing those products well. Recently, I have been helping some Etsy business owners think about their new ventures more like a full on ecommerce business than a hobby. For example, my own wife and daughter, have posted a few handmade…
  • 5 Tactics for Better Online Sales in 2H2014

    Armando Roggio
    24 May 2014 | 8:19 pm
    Competitive prices for key products, fast loading websites, great search functionality, videos, and good product and lifestyle images could help your online store sell more in the second half of 2014. These five tactics combined make for powerful improvements to your store’s bottom line. Who knows changes in these areas might even mean you’ll earn more during the not-as-far-away-as-you-think 2014 holiday shopping season. Competitive Pricing This week I received an email from the Kong Company. Kong makes good quality dog toys that are used to train dogs, encourage good behavior, and even…
 
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    The Haystakt Blog

  • Crowdfunding Best Practices

    Haystakt
    13 Aug 2014 | 7:08 pm
    We've funded a bunch of projects since we launched Haystakt.com, and made these observations through the rigorous tracking and analysis of data collected. We wanted to share our results with people like you who are thinking about starting projects, so that we can continue to take forward the amazing community we've built together with your help. But before we go into best practices, we'll have to bust the #1 Myth about crowdfunding - "If I launch it they will come". The truth is, no platform will provide you with thousands of views, hundreds of backers, or free money - if you don't do…
  • 11 Makers That Make Home Home

    Haystakt
    5 Aug 2014 | 7:52 pm
    In celebration of National Day, we've put together a list of products that are home inspired. Some you might be familiar with more than others, but there are some patriotic gems amongst our local design and craft makers we bet you never knew about. 1. Botanical Portraits by What I See When I Run Bring local flora nature into your homes with these beautiful botanical portraits photographed by Francis Ooi when he goes out for 'runs'. What he doesn't tell his wife though, is that he walks more than he runs. And that he's never out of breath either. Otherwise he'd never spot his breathtaking…
  • 100 Orders in 28 days. Here's how they did it.

    Haystakt
    26 May 2014 | 12:21 am
    On 7th March, 2014, we launched the world's first crowdpricing platform with 7 projects. 4 of them were successful, and 1 of them hit their maximum cap of a 100 orders. That project was the Skinny Wallets by Shiok Collaborative, a local Singaporean design outfit. The wallet was designed to reveal only the things that matter to you, while hiding your cards and money. Of course, it was also designed to be slim enough to fit into your front pocket for your modern mobile commute. What are some of the factors that make some projects more successful than others? With decent (though still limited)…
  • Makerspaces In Singapore

    Haystakt
    29 Sep 2013 | 7:16 pm
    This article was first published in Issue 4 of The Makers' Journal. When we first started the journal, one of our ambitions was always to piece together a field guide for the modern maker. For the uninitiated, a makerspace is a place that provides public-access to a variety of facilities and tools for making. Such spaces usually focus on some parts of the making spectrum, ranging from a variety of craft areas such as woodworking, machining, welding, ceramics, sewing, and CNC fabrication, to technical machinery such as laser cutters, 3d printers, to name a few. Often the tools and people…
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