Ecommerce

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  • Tablet Commerce in 2014 [Infographic]

    Get Elastic Ecommerce Blog
    Linda Bustos
    25 Jul 2014 | 1:05 am
    This week’s infographic looks at the tablet commerce landscape at a glance, via UsableNet.Click to enlarge infographicTweetablesWorldwide tablet sales increased 68% from 2012 to 2013 Tweet thisOver 1/2 of online time happens on mobile, 12% on tablets Tweet this30% of US households with Internet access own at least 1 tablet, 59% in UK Tweet thisThe avg conversion rate on tablets is 2.63% in the US, 2.5% in the UK Tweet this66% of tablet users research products before buying online, 63% watch product video Tweet this31% of tablet owners in 2014 will use their tablet for purchases, 61% in…
  • Self-Diagnose: Which Search Bar Resulted In More Conversions?

    Ecommerce Partners Blog
    ECP
    21 Jul 2014 | 9:11 am
    Topshop tested two search bar variations that had different call-to-actions. Test your ecommerce intuition by guessing which variation converted better.   Which search bar resulted in more conversions? Sample1 “Enter product name or code” Sample2 “I’m looking for …”   The Winner: “I’m looking for …” Topshop found that the text “I’m looking for…” within a closed search box was the winner, with an increase in conversions of 5.8% over the original design. Importance of Advanced Site Search: Shoppers who use site search convert two to three times as often as…
  • Preparing for the 2014 holiday season

    Practical Ecommerce » Columns
    david sasson
    13 Jul 2014 | 9:12 am
    Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season ...
  • How Much Should You Be Spending on Marketing?

    Build a Better eCommerce Business | Forewards
    Jason Dea
    29 Jul 2014 | 6:00 am
    How much should you be spending on marketing your business? It’s a question that you often have in the back of your mind but rarely gets answered. How much “Should” you be spending on marketing anyways? There are tons of resources online (this blog included) that have lots of tips of WHAT to do for […]The post How Much Should You Be Spending on Marketing? appeared first on Build a Better eCommerce Business | Forewards.
  • No Need to Login

    Retail, in the eyes of the everyday customer
    betterretail
    21 Jul 2014 | 4:23 am
    On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—
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    E-Commerce Times

  • Swell Deal Could Give Apple Something to Talk About

    John P. Mello Jr.
    29 Jul 2014 | 6:30 am
    It appears Apple is close to acquiring talk radio app Swell for $30 million. Much of Swell's development team reportedly will be joining Apple, and the app is expected to be shut down sometime this week. Although Swell managed to raise $7.2 million from the likes of DFJ, Google Ventures and InterWest Partners, it hasn't been able to get much traction in the crowded iTunes App Store, despite garnering a user rating of 4.5 out of 5 stars. If the Swell purchase should pan out, it would be Apple's third acquisition deal in as many months.
  • Tellwise's Smart Messages Creates Buyer-Friendly Collaborative Environment

    Erika Morphy
    28 Jul 2014 | 6:56 pm
    Tellwise, a two-and-a-half year old startup, has introduced a new collaboration platform for sales reps to target prospects. Called "Smart Messages," the multichannel platform comes equipped with such tools as intelligent notifications, behavioral analytics and mobile functionality. Smart Messages is the culmination of the vision of Tellwise's cofounders, all of whom are former Microsoft engineers, said Conrad Bayer, cofounder and CEO. "We were very interested in the issue of cross-company collaboration and why it was so difficult," he said.
  • Chinese Turn the Screws on Microsoft

    Richard Adhikari
    28 Jul 2014 | 12:46 pm
    China is ramping up its campaign against Microsoft, following its ban in May on the installation of Windows 8 on government computers. Officials of China's State Administration for Industry & Commerce reportedly have made unannounced visits to Microsoft offices in Beijing, Shanghai, Guangzhou and Chengdu. They apparently questioned staff in at least one office. There's speculation that the move is tied to China's concerns about the NSA's PRISM surveillance program, for which Microsoft reportedly provided data.
  • Do Facebook Searches to Show Disability Fraud Violate the Constitution?

    Peter S. Vogel
    28 Jul 2014 | 11:10 am
    Looking for evidence of disability fraud, the district attorney for Manhattan last year obtained 381 search warrants, supported by a 93-page affidavit, and served them on Facebook as part of a long-term investigation into a massive scheme. The search warrants were "sealed," which means they were not made public. The grounds for the warrants were that posts, photos and other information could provide ample evidence of activity that would show that those being investigated were not disabled.
  • Yahoo's in a Flurry Over Mobile Advertising

    Richard Adhikari
    28 Jul 2014 | 7:06 am
    Another Yahoo acquisition hit the news last week -- Flurry Analytics, and it was widely seen as a bid to raise the company's profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, which together account for more than 75 percent of all mobile ads worldwide. "With ad spending quickly shifting from desktop to mobile, Yahoo has to make moves like this to remain viable," remarked Cathy Boyle, a senior analyst at eMarketer.
 
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    E-Commerce Law

  • 7 Key Elements of Effective Terms of Use: Limitation of Liability

    Jonathan Frieden
    14 Jul 2014 | 8:19 am
    As we discussed in previous posts in this series, most effective Terms of Use (also known as Terms of Service (TOS)) address seven key concepts:  (1) the uses of the website and its services which are permitted by the website operator; (2) the manner in which user-created content is handled by the website operator; (3) an appropriate disclaimer of warranties which might otherwise apply to the website content or services; (4) a provision limiting the liability of the website operator for certain types of conduct; (5) a reference to the website's privacy policy or explanation of how…
  • 7 Key Elements of Effective Terms of Use: Disclaimer of Warranties

    Jonathan Frieden
    1 Jul 2014 | 12:43 pm
    As we discussed last week and the week before, most effective Terms of Use (also known as Terms of Service (TOS)) address seven key concepts:  (1) the uses of the website and its services which are permitted by the website operator; (2) the manner in which user-created content is handled by the website operator; (3) an appropriate disclaimer of warranties which might otherwise apply to the website content or services; (4) a provision limiting the liability of the website operator for certain types of conduct; (5) a reference to the website's privacy policy or explanation of how information…
  • 7 Key Elements of Effective Terms of Use: Handling User Content

    Jonathan Frieden
    25 Jun 2014 | 2:13 pm
    As we discussed last week, most effective Terms of Use (also known as Terms of Service (TOS)) address seven key concepts:  (1) the uses of the website and its services which are permitted by the website operator; (2) the manner in which user-created content is handled by the website operator; (3) an appropriate disclaimer of warranties which might otherwise apply to the website content or services; (4) a provision limiting the liability of the website operator for certain types of conduct; (5) a reference to the website's privacy policy or explanation of how information belonging to…
  • 7 Key Elements of Effective Terms of Use: Permitted Use

    Jonathan Frieden
    19 Jun 2014 | 10:23 am
    Terms of Use, also known as Terms of Service (TOS), describe the terms and conditions which govern the relationship between the user of a website and its operator or publisher.  From a legal standpoint, the Terms of Use may be the most important page of the website.  Properly-drafted Terms of Use assist the website operator in managing user expectations, avoid disputes, and limit otherwise crippling legal exposure.  Most, if not all, effective Terms of Use address seven key concepts:  (1) the uses of the website and its services which are permitted by the website operator;…
  • Federal Court in Virginia Approves of Legal Service by Facebook, LinkedIn, and Email

    Meg Marks
    16 Jun 2014 | 1:12 pm
    To those unfamiliar with Virginia or federal law, it may seem logical to notice a defendant of a lawsuit by email or through social networking sites. It is hard to imagine a more efficient way to put a defendant on actual notice. However, perhaps engrained in traditions, the law has been slow to adopt this online service, often requiring that a Complaint be hand delivered, left at someone’s front door, or in some states, mailed by certified mail.  The Alexandria U.S. District Court, however, has recently approved of legal service of a Complaint by Facebook, LinkedIn and Email.[1]  The…
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    Shopify Blog - Company

  • Where to List Your Business Online and Why It Matters for Local SEO

    Humayun Khan
    25 Jul 2014 | 8:00 am
    Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:Searching for address/locationFinding a business with…
  • The Definitive Legal Guide to Ecommerce

    Mark Macdonald
    24 Jul 2014 | 8:53 am
    Whether you're starting a brand new business or you're an established company, taking your business online is a fantastic and exciting growth opportunity.In fact, there has never been a better time to start an ecommerce business.However, with all of the advantages an online business brings, there are also some complex legal issues that go along with them. Different countries have different laws and knowing which ones apply to you is critical. In addition to the large variety of laws to take into account, you must remember that the law is fluid and subject to change. In order to reap the…
  • How Two Ecommerce Entrepreneurs Generated $91,470 in Three Months Selling Cloud Notebooks

    Dan Wang
    23 Jul 2014 | 8:26 am
    Marshall Haas and Jon Wheatley are two serious entrepreneurs.Their company Need/Want specializes in physical products. There are half-a-dozen ideas between the two of them, including a novel dice game, classic paintings like the Mona Lisa re-painted with your face, and their most recent product, Mod Notebooks, physical notebooks that can be synced to the cloud.Jon and Marshall are radical, and not only for the number of businesses they work on. Along their journey starting these two businesses they’ve provided unparalleled transparency of their progress, and sometimes lack thereof. These…
  • Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business

    Richard Lazazzera
    22 Jul 2014 | 8:18 am
    You've spent months building your online store and preparing your marketing strategy. You launch your business and cha-ching!, you make your first sale. Now what? Many new ecommerce entrepreneurs tend to neglect their fulfillment and shipping strategy when they launch. The reason tends to be the fact that the world of shipping is complex and confusing. However, a well educated shipping strategy is vitally important and is a core element of every successful ecommerce business.In this post, we round up of some of the most practical and important tools, resources and apps to help you develop…
  • Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest

    Dayna Winter
    21 Jul 2014 | 7:06 am
    It is Pinterest’s fault that I now own a 1970 camper trailer.It all started quite innocently at the apex of the glamping trend, when my childhood nostalgia collided with a romance for adventure travel and a Pinterest Board called “Mobile Abodes”. It climaxed in a parking lot cash-for-goods exchange. This is discovery commerce.On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration and smoothie recipes and DIY centrepieces and VW bus renovations and french bulldog puppies. These collectible,…
 
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    Get Elastic Ecommerce Blog

  • The 5 Technologies Driving Always-On Experiences

    Linda Bustos
    28 Jul 2014 | 7:20 pm
    In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices.In Insights 2014: Connecting Technology and Story in an Always-On World SapientNitro cites the Big 5 critical technologies that brands and marketers must need to understand as: mobility, big data and analytics, social media, HTML5/CSS3 and sensors.At Elastic Path we are excited to announce our newest partner, SapientNitro, who will be leveraging their expertise with the Big 5 critical technologies combined with…
  • Tablet Commerce in 2014 [Infographic]

    Linda Bustos
    25 Jul 2014 | 1:05 am
    This week’s infographic looks at the tablet commerce landscape at a glance, via UsableNet.Click to enlarge infographicTweetablesWorldwide tablet sales increased 68% from 2012 to 2013 Tweet thisOver 1/2 of online time happens on mobile, 12% on tablets Tweet this30% of US households with Internet access own at least 1 tablet, 59% in UK Tweet thisThe avg conversion rate on tablets is 2.63% in the US, 2.5% in the UK Tweet this66% of tablet users research products before buying online, 63% watch product video Tweet this31% of tablet owners in 2014 will use their tablet for purchases, 61% in…
  • API-liate Ecommerce

    Linda Bustos
    23 Jul 2014 | 1:03 am
    Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions.For example, pulling Pinterest data to create new merchandising sections on your website or mobile app.(If you need a primer on how APIs impact ecommerce <– read this or check out this infographic.)A HUGE area of opportunity for ecommerce APIs is in affiliate marketing. How are APIs are currently and potentially used for merchants and affiliates? (Special thanks…
  • Twitter and Facebook Commerce: Will It Blend?

    Linda Bustos
    21 Jul 2014 | 11:46 pm
    Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month.The CardSpring deal is just a deal for now – no indication of when or how this might be rolled into Twitter. There’s speculation that the service will allow social offers to be applied to a credit card or loyalty card that’s registered with the service, with the offer applied at point-of-purchase.For merchants, a clearer way to measure cross-channel response and ROI is…
  • How Data Impacts the Path to Purchase [Infographic]

    Linda Bustos
    18 Jul 2014 | 1:05 am
    This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.Click to enlarge infographicTweetables89% of consumers use search engines to research purchases Tweet this62% of all online searchers visit 1 of the top 3 results #SEO Tweet this79% of consumers follow brands on social networks Tweet this92% of consumers trust earned media (personal recommendation, reviews) over other forms of advertising Tweet this70% of shoppers trust product reviews Tweet this63% of consumers use…
 
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    eMarketer Articles and Newsroom Posts

  • Article: Print vs. Digital in France: What Wins When

    28 Jul 2014 | 9:01 pm
    Print isn't dead yet in France. According to research, readers in the country still turn to paper when they want to get down to the details or store information. Meanwhile, they're far more likely to use digital media to jump directly to the points they're looking for as well as share information with friends and family.
  • Article: Who's Penny-Pinching When It Comes to Online Shipping?

    28 Jul 2014 | 9:01 pm
    Internet users say shipping costs are the biggest digital shopping pet peeve, and these especially irritate female and older shoppers. Same-day and overnight delivery have yet to catch on among most digital buyers, with men and millennials the biggest fans.
  • Article: Connecting the Dots: Consumers Mixed over Connected Future

    28 Jul 2014 | 9:01 pm
    As new technology brings the world closer to a completely connected future, consumer awareness and familiarity with the internet of things remains low. But, according to a new eMarketer report, that doesn't mean consumers aren't enthusiastic about the idea of a technology-driven world.
  • Article: Mobile Users in the UK Think 4G Is Just 'OK'

    27 Jul 2014 | 9:01 pm
    The number of 4G mobile connections in the UK is steadily rising, but consumers aren't rushing to 4G service with any great deal of excitement. Many 3G-only device owners, in particular, can't see what all the fuss is about.
  • Article: Ready or Not, the Internet of Things Is Coming

    27 Jul 2014 | 9:01 pm
    The "internet of everything"&mdash;where the web becomes the conduit for life's activities at home, work and everywhere else&mdash;will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money&mdash;and forecasts for this relatively untapped market skew high.
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    Practical Ecommerce » Columns

  • 5 ecommerce tips (from tourists)

    elizabeth ball
    18 Jul 2014 | 8:27 am
    If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two. What do tourists have in common with ...
  • Preparing for the 2014 holiday season

    david sasson
    13 Jul 2014 | 9:12 am
    Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season ...
  • Magento Go: going going gone

    Richard Stubbings
    9 Jul 2014 | 7:45 am
    I have always had my doubts over hosted ecommerce solutions. I have never used them. Recently I have been thinking that I was wrong and ...
  • Key performance indicators for ecommerce businesses

    Jordan Lindberg
    28 Jun 2014 | 3:57 pm
    “In the business world, the rearview mirror is always clearer than the windshield.” – Warren Buffett For newcomers to ecommerce, part of the learning process is ...
  • 7 ways to lose less money on shipping

    Jamie Salvatori
    27 Jun 2014 | 8:48 pm
    Shipping sucks. It’s expensive, time consuming, fraught with peril, expensive, undervalued by your customers, and did I mention that it’s getting more expensive by the day? ...
 
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    BIA/Kelsey - Local Media Watch

  • Zillow to Buy Trulia; Will Pursue Twin Brand Strategy

    Peter Krasilovsky
    28 Jul 2014 | 1:10 pm
    Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two differentiated marketplaces for real estate-related information, which includes house sales, rentals, mortgage and related national and local advertising. As the acquiring company, Zillow would focus on “top of funnel” awareness advertising. Trulia, meanwhile, would focus more on specific agent-related, final purchase (or rental)- related advertising. According to…
  • CBS Local Buys Eventful (Updated)

    Peter Krasilovsky
    24 Jul 2014 | 1:32 pm
    Event listing sites were once seen as a leading hub for local media, and a great generator of user generated content and social media. It isn’t clear that they’ve fully caught on in these ways, but they remain strong promotional assets; sell lots of event tickets; and they also bring in related advertising. CBS Local — which supports CBS Local Radio and TV stations — obviously sees their value. Today, it announced it is acquiring Eventful, one of the leading listings sites – and one that has evolved over the years to become a major social media player for local…
  • Wanderful Media Targets SMB Retailers with ‘Find&Save Storefront’

    Peter Krasilovsky
    23 Jul 2014 | 3:27 pm
    When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several hundred retailers have downloaded the App, which is in soft launch in several test markets. A major launch is planned for October. The Storefront is an extension of Wanderful Media’s current mission…
  • LevelUp Banks on Smart Watch Adoption for Payments

    Peter Krasilovsky
    22 Jul 2014 | 2:34 pm
    Phone-based digital payments haven’t really taken off – in part, because they aren’t much easier to use than credit/debt cards. You’ve still got to take them out of your pocket. The notable exception is the phenomenon of My Starbucks Rewards loyalty program, which now has 10 million Starbucks customers actively using the mobile app, twice the number of a year ago. But if “wearables” take off – i.e. smart watches and to a lesser extent, glasses – there could be rapid growth. In fact, payments are the most practical smartwatch feature (aside from telling the time.)…
  • Twitter Acquires CardSpring; Enters SMB Loyalty and Data Space

    Peter Krasilovsky
    18 Jul 2014 | 11:57 am
    Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its launch in 2011. One of the big tech challenges in the payments space has been to remake the credit/debit card to a “digital receipt” product that can not only process sales, but also leverage specific SKU information, location and customer behavior to add coupons, loyalty points, events and other ewallet items. That’s the challenge…
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    Ecommerce Partners Blog

  • Self-Diagnose: Which Search Bar Resulted In More Conversions?

    ECP
    21 Jul 2014 | 9:11 am
    Topshop tested two search bar variations that had different call-to-actions. Test your ecommerce intuition by guessing which variation converted better.   Which search bar resulted in more conversions? Sample1 “Enter product name or code” Sample2 “I’m looking for …”   The Winner: “I’m looking for …” Topshop found that the text “I’m looking for…” within a closed search box was the winner, with an increase in conversions of 5.8% over the original design. Importance of Advanced Site Search: Shoppers who use site search convert two to three times as often as…
  • Self-Diagnose: Which Offer Gained More Subscribers?

    ECP
    30 May 2014 | 12:58 pm
    We tested two different types of promotions in a light-box pop-up to gain more newsletter subscribers for BabyBlankets.com. One promotion offered $10 off, while the other offered 20% off. Sample1   Sample2   Which offer gained more subscribers? With this example from BabyBlankets.com, the first pop-up gave the incentive to receive $10 off their order if they signed up for the email newsletter. The second pop-up gave the incentive to receive 20% off their order. If you guessed the $10 off offer would perform better, you’re right! Out of a sample of 5,000 users, this promotion…
  • What happened in ECommerce Partners in May?

    ECP
    30 May 2014 | 12:49 pm
    May was an extremely busy month in ECommerce Partners with three birthdays, two employee departures, three new employee arrivals and a trip to Florida! Departure Lounge in ECommerce Partners: May started off with the departure of Kristen who was with ECommerce Partners since 2012. Her role as Executive Assistant to Gil Levy meant she was extremely organized and busy, however, she still managed to squeeze in the time to take on the role of Vice President of Party Organization! She could schedule a great trade show but her skills at getting some tasty cake to the office was phenomenal! A great…
  • Email Winback Video

    ECP
    25 Mar 2014 | 9:59 am
    This video explains how to easily segment your customer list and created target offers which will turn average customers into your best customers.
  • How do you know if you are spending too much on online marketing?

    ECP
    25 Mar 2014 | 9:03 am
    This short video explains how to use two metrics to value the results of your programs.
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    Blue Acorn

  • Testing the Mini Cart

    Amanda Graham
    14 Jul 2014 | 8:41 am
    Every eCommerce blog and agency considers mini carts to be a best practice (including us). They give a visual confirmation that a product has been added to the cart, but more importantly, they keep the user on the product page, which makes it easier for them to find more products. Still, we had never seen data proving that a mini cart is a must-have. So we created a plan to get some answers using qualitative and quantitative data. Using Optimizely, we set up a test. By adding products to their cart, customers in test group A activated the mini cart and received a visual confirmation that…
  • Blue Acorn & IRCE 2014

    Chris Guerra
    4 Jun 2014 | 4:14 pm
    Blue Acorn is excited to be back on the floor entertaining and educating merchants at IRCE next week in Chicago! This will be the 10th Annual Internet Retailer Conference & Exhibition, and it will feature nearly 90% of the eCommerce solutions market. Merchants will have the chance to network with more than 600 agencies, systems integrators, and technology partners, most of whom will be vying for their business. All of the tactics will be coming out: giveaways, booze, promotional models (for the classy companies), hypnosis, free consultations, etc. It may seem like a lot of noise –…
  • Imagine 2014 Recap

    Chris Guerra
    23 May 2014 | 9:08 am
    For the second straight year, Blue Acorn was a gold sponsor at Magento Imagine. If you haven’t had a chance to go to the conference, do it. DO IT. You won’t regret it. How many other platforms host 2,000 attendees including merchants, developers, industry partners, and solutions partners…. that actually like each other? With so much going on, it’s difficult to even begin describing all that went down at Imagine 2014, but I’ll do my best here to recap my favorite highlights: Conversion Science Session Our founder and CEO, Kevin Eichelberger, spoke on the tools and tactics…
  • Liberating Your Google Analytics Data

    Amanda Graham
    7 Feb 2014 | 8:01 am
    When should you export your data? Google Analytics’ user interface allows you to slice and dice extensive amounts of data, but what if you want to do more? For example, you may want to merge backend eCommerce data for serious customer segment data mining, design beautiful and actionable dashboards, or combine Google Analytics Data with SEO keyphrase research to rank keywords. To perform any of these tasks, you will need to liberate your data by exporting it to a program. Luckily, the data geniuses at Google foresaw the need to extract data from Google Analytics and have provided their users…
  • 2013 in Review

    Matt Rickerby
    6 Jan 2014 | 12:39 pm
    Last year was a big year for Blue Acorn. We celebrated our fifth anniversary, we doubled in size, and we broke ground on a new office. We also expanded our optimization services and created tons of new revenue for clients with conversion testing. Not to mention, we had fun while we did it. Without further ado, here’s a look back at our 2013 in numbers: 2013 in Review is a post from: Blue Acorn
 
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    Retail, in the eyes of the everyday customer

  • Powerful About Us Page

    betterretail
    28 Jul 2014 | 2:17 am
    About Us pages on most sites read like a forced assignment, there is no soul in them.And then I stumbled on this About Us page on bigbellybanks.com— Thank you for checking out my Big Belly Banks.  I get up every morning and thank God for the small business that I have.  I’m proud to design and make a unique, quality product here in the USA. I feel honored every time some one thinks enough of my banks to spend their hard earned money to purchase one.  I’m proud that so many children have grown up, and continue to grow up loving their bank.  I’ve been doing this so long…
  • No Need to Login

    betterretail
    21 Jul 2014 | 4:23 am
    On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—
  • Gimmicks Can Work

    betterretail
    14 Jul 2014 | 2:30 am
    Backcarebasics.com shows this popup when a new visitor lands on site— I entered my email just to see what was behind Discount Code Will Appear Here.
  • Increasing Site Search Usage

    betterretail
    7 Jul 2014 | 3:04 am
    When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference.  Check it out @ basspro.com.
  • Faceless Customer Service

    betterretail
    30 Jun 2014 | 2:15 am
    In my opinion showing a faceless man is the creepiest way to draw attention to your customer service number—
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    ColderICE: Ecommerce News, Hints, Tips & Tricks

  • How to Make an Ecommerce Website using WordPress

    John Lawson
    29 Jul 2014 | 6:12 am
    Make your own ecommerce website using WordPress by following my video tutorial. In this video I take you through setting up a site using The Retailer theme and Woocommerce. The video includes:…
  • 5 SEO errors of e-commerce websites – Reliablesoft.net

    John Lawson
    29 Jul 2014 | 6:12 am
    SEO errors on e-commerce websites can cost you money and this alone is a very good reason for spending time and effort to get SEO right.
  • Alipay's ecommerce solution for luxury brand expansion in …

    John Lawson
    29 Jul 2014 | 6:12 am
    Alipay allows Western luxury brands to capitalize on China's ecommerce market that has a unique calendar (Haito Jie, a mid-year sales event on 8/8; Singles' Day (11/11, which is the most important date for online sales, …
  • Article: Who's Penny-Pinching When It Comes to Online Shipping?

    John Lawson
    29 Jul 2014 | 6:12 am
    Internet users say shipping costs are the biggest digital shopping pet peeve, and these especially irritate female and older shoppers. Same-day and overnight delivery have yet to catch on among most digital buyers, with men and millennials the biggest fans.
  • Article: Print vs. Digital in France: What Wins When

    John Lawson
    29 Jul 2014 | 6:12 am
    Print isn't dead yet in France. According to research, readers in the country still turn to paper when they want to get down to the details or store information. Meanwhile, they're far more likely to use digital media to jump directly to the points they're looking for as well as share information with friends and [...]
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    eBusiness Strategy

  • Forrester’s 2014 Australian Mobile Banking Functionality Benchmark: It’s All Happening Down Under!

    Stephen Walker
    28 Jul 2014 | 11:47 am
    As part of this year's Global Mobile Banking Functionality Benchmark we reviewed the mobile banking apps of the big four in Australia: Australia and New Zealand (ANZ), Commonwealth Bank of Australia, National Australia Bank (NAB) and Westpac. The dedicated Australian report, 2014 Australian Mobile Banking Functionality Benchmark, available here, provides the detail on where these banks do well, where they could improve, and what we think you could learn. We find that leading Australian banks are: (1) Rapidly improving their mobile services. Yes, this is now true of many banks around the…
  • US Cross-Channel Sales To Grow As More Consumers Use Their Phones For Research In Retail Stores

    Sucharita Mulpuru
    24 Jul 2014 | 6:09 am
    Cross-channel sales -- also known as web-influenced sales or transactions that touch a digital medium, but are not completed on the Internet -- are now more than four times larger than online sales alone and will reach $1.8 trillion by 2018. This is according to Forrester's just released five-year US cross-channel retail sales forecast. Offline sales -- primarily web-influenced offline sales -- will comprise nearly 75% of the $475 billion in US retail growth anticipated between 2014 and 2018. This growth in cross-channel sales can be attributed to US online consumers increasingly using…
  • Financial Consequences For Obese Employees In Singapore: Another New Business Model Enabled By Mobile

    Julie Ask
    24 Jul 2014 | 12:20 am
    I showed up at a business meeting in Singapore today and each member of the company within the meeting was wearing a Jawbone. I thought, "Wow, that's unusual ... and statistically very unlikely." Turns out, the company gave the devices to the employees. And ... added some teeth to the program. Approximately one week's compensation each month is linked to the employee's BMI. The formula is a bit more complicated than that, but that is the general idea. This offers one powerful example of the new business models that mobile enables. (See my research report from this winter…
  • Amazon Fire: Winning In Its Customers' Mobile Sales Moments

    Julie Ask
    23 Jul 2014 | 2:09 pm
    I had the opportunity and privilege to get an early look at the new Amazon Fire phone. It delights in many ways, but I'll focus on the shopping experience enabled through Firefly. For those who may not remember, Amazon put a dedicated physical button on the left hand side of the phone that launches directly into image recognition. If the image is recognized, then a web-based mCommerce experience launches. The user can then buy the product or it on a wish list, among other things. From there, the experience is more 'traditional Amazon.' The 'new' is the image, email, URL, etc. recognition. Why…
  • Yahoo! Acquires Flurry: Inexpensive Audience Acquisition For Yahoo!

    Julie Ask
    21 Jul 2014 | 2:26 pm
    Today Yahoo! announced its acquisition of mobile analytics and ad platform, Flurry. TechCrunch and Kara Swisher on re/code both reported the deal, with a $300M minimum price and $1 billion on the upper end. According to the press release, Flurry sees app activity from 1.4 billion devices monthly and 5.5 billion app sessions per day. A little math: 1.4 billion devices does not equal one billion active users. However, a user could have one or many apps on his phone with the Flurry software embedded. Apps do not tend to have exclusive arrangements with one mobile analytics provider - let alone…
 
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    The Bigcommerce Blog

  • Ecommerce Email Marketing: Download our free guide to the 4 campaigns guaranteed to boost your revenue

    Julie Neumann
    28 Jul 2014 | 3:50 pm
    Email marketing has the best ROI of any marketing tool—it is affordable and effective, especially for online stores. But are you really using email to effectively promote your store and products? Or are you simply churning out electronic junk mail? Turn your emails into conversion gold with our free ebook Ecommerce Email Marketing: The 4 Email Campaigns Guaranteed to Boost Your Revenue. This free guide will: Help you identify the four campaigns you need to start today Give you ideas for creating and optimizing content Show you real-world examples of effective ecommerce emails And the…
  • Good Customer Service: How to capture the in-store experience online without the Black Friday crowds

    Michelle Nickolaisen
    28 Jul 2014 | 1:59 pm
    2013 was a record year for ecommerce. One of the main reasons people are increasingly shopping online is the sheer convenience of it. By shopping from home, not only do consumers not have to go anywhere, they don’t have to deal with the crazy crowds. To take advantage of that, you need to replicate the good parts of an in-store experience: personal attention, helpfulness, and answers to all the customer’s questions. If you aren’t, they might wind up making the trek to the store after all. Here’s how to prevent that: Live chat This is your first line of defense. A live chat…
  • How to increase holiday sales online with more payment options

    Bob Angus
    27 Jul 2014 | 10:40 am
    What could be worse than driving tons of holiday traffic to your beautiful online store or your special Black Friday deal only to lose sales at the point of checkout? That’s exactly what can happen, if you don’t have a full complement of payment options available to shoppers. How holiday shoppers pay for products and services has been changing rapidly. Consumers now have more  power and flexibility to pay the way they want. For online businesses, getting paid now mean more than just accepting credit cards. You need to offer more ways to pay. Why Customers Don’t Just Pay with Credit…
  • 6 holiday ecommerce tips from industry experts

    Harrison Dromgoole
    26 Jul 2014 | 8:30 am
    It’s Christmas in July, which means it’s time to sweat over the upcoming holiday season! From Labor Day to New Years Day, the holiday season can provide businesses with as much joy as a child on Christmas morning—but it can also be as terrifying as Black Friday crowds.  Here are articles from industry experts with advice on how to prepare your online store for the holiday shopping onslaught. On the First Day of Christmas, Hubspot Gave to Me… …4 tips to sell effectively! Don’t miss out on this gift. Don’t Ignore the Mistletoe You may want to consider…
  • Ecommerce SEO: 6 tips to maximize Black Friday & Cyber Monday traffic

    Simon Serrano
    25 Jul 2014 | 3:29 pm
    SEO doesn’t happen over night. To earn a high page ranking, takes time and strategy. And if you want to be ready for the holiday shopping season, you have to start now. To give you a boost, here 6 steps to get your Holiday SEO strategy rolling your store to the top. 1. Know your keywords The first step for a good SEO campaign is knowing your keywords. Do your research using the Google Keyword tool to understand how your customers search during the holidays. Start with a few broad phrases and then move to more long-tail terms. And remember, during the holidays, keywords variations that…
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    3dcart's Ecommerce Blog

  • Webinar: Conversion, Personalization & You

    Joe Palko
    28 Jul 2014 | 10:57 am
    Retailers of all sizes spend thousands of dollars on search engine marketing, and yet 98% of visitors leave a site without buying anything. Personalization is key to effectively capturing, converting and re-engaging shoppers to boost conversion and sales. Please join 4-Tell, 3dcart’s exclusive product recommendation vendor, to learn how to easily implement personalization in your [...]
  • Merchant Spotlight: Stockade Wood and Craft Supply

    Joe Palko
    25 Jul 2014 | 11:54 am
    Tell us a little bit about yourself and the inspiration behind the birth of Stockade. My parents got into the craft industry by making and selling wooden toys at craft fairs back in the late 70s. As the company grew they began selling toys to wholesale markets and even exported them overseas. The company expanded [...]
  • Merchant Spotlight: Pure Crafted Beds

    Joe Palko
    24 Jul 2014 | 12:41 pm
    Pure Crafted Beds™ are hand-crafted using only the finest materials available on the market today. Each bed and mattress topper are treated with EcoShield™, an all-organic treatment.  Utilizing a 3dcart shopping platform, Greg  Beuerle states: Pure Crafted Beds is our first attempt at selling online, and we couldn’t have done it without 3dcart!  Our site [...]
  • The Naked Truth About Clothing and Sales Tax

    Joe Palko
    23 Jul 2014 | 9:52 am
    Recently, Avalara hosted a webinar for 3dcart merchants.  If you missed it, you can watch it here! Avalara is also offering a FREE 90 Day Trial!  You can learn more about the trial here. If you’re not sure if Avalara is for you, you can download a free white paper here.
  • Kevy Webinar on how to integrate 3dcart with cloud apps

    Jimmy Rodriguez
    22 Jul 2014 | 10:45 am
    3dcart’s partner Kevy, invites all 3dcart merchants to a free webinar on how to connect their 3dcart store with other cloud based apps. Thursday, July 24th at 2:00pm EST Want to create a more automated system between your apps? Join Kevy for a live webinar to learn how to integrate and automate data between 3dcart [...]
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    The Official LexiConn Blog

  • Shipping API Monitor – What Does 1 Year Tell Us?

    Rich A.
    16 Jul 2014 | 10:49 am
    Tweet One of our projects here at LexiConn – www.ShippingAPIMonitor.com – just had a birthday.  The website recently passed 1 year of monitoring the FedEx, UPS, and USPS shipping APIs, and we thought – why don’t we take a look at some of the stats and see what we’ve tracked over the last 12 months? What Does It Do? ShippingAPIMonitor.com provides real-time tracking of the shipping API systems for rates being returned from the big three – FedEx, UPS, and USPS. It monitors for their system being up and returning valid rates every minute from 2 geographically…
  • 7 Common Reasons Why Products Don’t Display in Magento

    Matt Grimm
    8 Jul 2014 | 8:05 am
    Tweet In this post, we will be reviewing some of the more common reasons Magento products do not display in the frontend. 1.  Product updates have invalidated the cache When using the Magento cache option, a refresh is required after product updates. System > Cache Management (click to enlarge) The invalidated cache will be displayed in orange. Also, if you are running FPC (Full Page Cache), be sure that it has flushed the page where the product is expected to appear.  Some modules require a complete manual flush of the FPC, while others are more automated/selective. 2.  Product is not…
  • Top Ecommerce Blog Posts and Articles for June 2014

    Robert Mangiafico
    1 Jul 2014 | 11:05 am
    Tweet Four great articles worth a read for any ecommerce merchant… Recipe for Responsive Ecommerce Product Pages in 2014 – Practical Ecommerce Some good tips about creating a great responsive website Deconstructing E-Commerce Search: The 12 Query Types – Baymard Institute How customers actually search a website The Landing Page Optimization Guide You Wish You’ve Always Had – Search Engine Journal A must read for anyone with a landing page from a paid ad How to Retain at Least 95% of Your Organic Traffic After a Site Redesign – QuickSprout Redoing your website?
  • Bounced Emails – Common Issues and What To Do

    Rich A.
    18 Jun 2014 | 6:52 am
    Tweet It happens to everyone once in a while – you send an email and it bounces back undeliverable.  You end up with a cryptic email which may have 30-40 lines of strange information in it, but what do you do to fix it?  Luckily the most common issues are easily resolved and the details of the issue are in the bounce message. It’s just a matter of knowing what to look for.  Don’t let the long gibberish of the bounce email scare you!  Giving it a quick review will usually show the cause of the bounce: Quota Exceeded This is the most common issue and is usually the easiest…
  • Magento – Faster Than a Speeding Bullet

    Robert Mangiafico
    10 Jun 2014 | 8:08 am
    Tweet Magento is a popular, powerful ecommerce solution. It’s also quite slow out of the box. How slow? The metaphor “as slow as a snail” comes to mind. (and that’s being kind…) However, with a few changes and some know-how, Magento can be as fast as any other ecommerce application, and likely faster than most. Here’s what we do for our hosting clients to make Magento fly… Out of the box vanilla install To put this into perspective, we first installed a Magento Community 1.9.0.1 version along with the sample data for a fully functional demo store. For…
 
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    Practical Ecommerce » Columns

  • 5 ecommerce tips (from tourists)

    elizabeth ball
    18 Jul 2014 | 8:27 am
    If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two. What do tourists have in common with ...
  • Preparing for the 2014 holiday season

    david sasson
    13 Jul 2014 | 9:12 am
    Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season ...
  • Magento Go: going going gone

    Richard Stubbings
    9 Jul 2014 | 7:45 am
    I have always had my doubts over hosted ecommerce solutions. I have never used them. Recently I have been thinking that I was wrong and ...
  • Key performance indicators for ecommerce businesses

    Jordan Lindberg
    28 Jun 2014 | 3:57 pm
    “In the business world, the rearview mirror is always clearer than the windshield.” – Warren Buffett For newcomers to ecommerce, part of the learning process is ...
  • 7 ways to lose less money on shipping

    Jamie Salvatori
    27 Jun 2014 | 8:48 pm
    Shipping sucks. It’s expensive, time consuming, fraught with peril, expensive, undervalued by your customers, and did I mention that it’s getting more expensive by the day? ...
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    TrialPay Blog

  • Casual Connect 2014: After Parties

    Amy
    21 Jul 2014 | 10:24 pm
    Welcome to Casual Connect in San Francisco. To make the most of  your conference experience,  you will find a list of events below that you can attend in the area for the rest of the week! You can also visit us at Table 403 in the Gold Sponsor area, or set up a meeting. We hope to see you there! Tuesday, July 22 Official Opening Night Party, presented by InMobi + Pandora When: Tuesday July 22 @ 8pm-1am Where: Mezzanine & 54 Mint & Blue Bottle @ Mint Plaza GMIC VIP Rooftop Party Hosted by GWC When: Tuesday, July 22, 2014 @ 5:30-8:30pm Where: Clift Hotel Mobile UA & Growth…
  • UPDATE: In Response to Apple Rejecting Apps for Reward Videos and Social Sharing (Introducing a new TrialPay Merchant Feature!)

    Amy
    14 Jul 2014 | 2:07 pm
    As we mentioned in our original blog post (below), TrialPay has the ability to turn off any prohibited offer types that may cause concern when submitting your app to the App Store. Building on our philosophy of putting the developer first, including increased transparency and control, we have rolled out a beta version of a tool that allows you to directly control the categories of offers shown in your game or app. If you log into your Merchant panel in the Product Information section of each product, you will now have the ability to toggle the types of offer categories you would like…
  • TrialPay across the pond: Updates from Berlin

    Olga Larina
    30 Jun 2014 | 2:37 pm
    Last week was a very busy week for TrialPay Europe!  Between watching all the World Cup Games, we were putting up booths, speaking on Native Advertising and attending conferences. The TrialPay Team at PMI in Berlin! TrialPay sponsored and spoke at Performance Marketing Insights in Berlin (June 24-25).  Eric Lein and Wachtang Budagaschwili broke down the new rules of native advertising, highlighting areas of growth and best practices.  As consumers get smarter about content consumption, it’s vital for marketers to understand the best ways to engage them, and native ads are right at the…
  • What’s Happening: Messenger Apps and Mobile Payments

    Katie
    13 Jun 2014 | 12:25 pm
    Based on current trends, it seems like interacting with your crush (even if only virtually) is quickly supplanting following their every move on social media. The use of messaging apps has increased rapidly within the last year and is catching up to the use of social networks. This week, Business Insider reported that the top seven messaging apps added 900 million users to grow by 148 percent between 2013 and 2014. Messaging apps are likely to surpass social networks in the number of users sometime later this year. Business Insider compared the growth between four messaging apps (WeChat,…
  • What’s Happening: Mobile Marketing Costs

    Katie
    30 May 2014 | 11:30 am
    We’re not the only ones that have spent our time highlighting the difficulties in acquiring new users and retaining users; an influx of reports in Q1 analyzed the lifespan of mobile users, and now that research is being reflected in business decisions. Mobile marketing firm Fiksu reports that app marketing costs rose in April as app developers invested more money into acquiring new users on mobile devices. This rising cost of user acquisition places a burden on free-to-play games as marketing costs outstrip revenues. However, digging into the numbers reveals that although the general…
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    Brand Labs » Blog

  • Transitioning from an SMB to Mid-Market Ecommerce Platform

    Ben Bowdon
    11 Jul 2014 | 6:37 am
    Ten Essential Planning Exercises to Ensure a Smooth Launch If you are a small business owner thinking about re-platforming, odds are that your rapid growth has left your Ecommerce ecosystem looking like a Jenga® tower on the verge of collapse. Your business needs are growing beyond the means of the platform, yet you continue to push its limits by adding block after block of piecemealed functionality. Pushing the boundaries of the architecture by building ad hoc solutions has created an unstable base that is starting to teeter. With every addition, the entire system becomes less stable, less…
  • Ecommerce Infographic: The Buying Power of Millenials

    Ben Bowdon
    25 Feb 2014 | 8:21 am
    Is your company having trouble engaging the proper target market? Well, we all know teenagers are the loudest brand advocates and older generations have more purchasing power than most. But, don’t forget the Millennials. To highlight this evolving demographic and help ensure businesses can capitalize on their transitional understanding of the World Wide Web, our design team made this insightful infographic on Millennials and their online buying mentality. Remember, men lie and women lie, but Ecommerce numbers do not. Use these stats wisely and your bottom line could be bulging in no…
  • 8 Ways To Earn More Facebook Likes

    Ben Bowdon
    24 Jan 2014 | 6:45 am
    With 1.11 billion potential shoppers actively using Facebook, businesses have been racing for ways to build their presence on the popular social network and engage those users with their brand. However, with so many businesses vying for interest, most Facebook users only interact with the companies who make it easy or provide an incentive to do so. Yet, businesses who earn customers’ trust on Facebook essentially earn a qualified lead, so the benefit is huge. To help companies earn clout on Facebook and generate the type of customer-focused and referral-based interactions necessary for…
  • Seasons Greetings from Brand Labs

    Tim
    20 Dec 2013 | 8:00 am
    In our quest to keep up with the latest web technologies, apps, and social media sites, Brand Labs thought it would be fun to play with Vine to create a special holiday message for all our clients and everyone everywhere. Our whole team got together and made some short Vine videos that we’ve assembled into a special webpage. From all of us at Brand Labs, we wish you the best this holiday season!Now cuddle up next to your fireplace and Charlie Brown Christmas Tree and check out the fun →
  • The Amazing 2013 eCommerce Holiday Shopping Season

    Tim
    18 Dec 2013 | 12:01 pm
    It’s our favorite time of year at Brand Labs! Ugly holiday sweaters and home-made cookie contests aside, what spreads the most holiday cheer around Brand Labs is seeing clients sales skyrocket through November & December! It’s true. We love seeing revenue records broken in 2013 and pushing strongly into 2014. We want nothing more than to call up a client only to have them tell us they’re just too busy to talk right now due to the volume of orders they must fulfill. This type of steady growth in internet retail year over year is an exciting trend… not just with our…
 
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    Fortune3 Blog

  • 6 Slick Tips for Minimizing PPC Costs

    Dan
    22 Jul 2014 | 2:40 pm
    Enter an extra “0″ somewhere in Adwords, and you could be in for a big surprise when you see your ad spend at the end of the month! That’s tip number one, and even experienced PPC professionals have made it. Besides monitoring for typos, you can also do the following to keep your PPC costs down (which can skyrocket out of control if left unchecked): 1. Shoot for Long-Tail Keywords There’s arguments as to which keywords are in fact “long-tail,” but generally they start with key phrases that have 3 words or more. If you target terms with less words than that,…
  • 3 Signs of Bad E-Commerce Metrics (And How to Fix Them)

    Dan
    17 Jul 2014 | 6:56 am
    Is your e-commerce site a resounding success, or do you have some work to do? How do you tell? It’s not as hard as you think, and especially so if you follow these tips to help you get started tracking your success: 1. Bounce Rate Conversion VooDoo cites a study that found the best bounce rate in e-commerce is an astounding 14.3%! The average was 33.9%, while the maximum was 68%. Getting to 14.3% is almost impossible for most sites, so don’t stress too much about hitting that mark. But if you’re a ways over 33.9%, here are a couple quick tactics for decreasing your bounce…
  • 4 Google Analytics Tips for E-commerce Beginners

    Dan
    15 Jul 2014 | 6:43 am
    It’s probably pretty clear to you why it’s important to know how people use your website. So it makes sense to use Google Analytics. But if you’re new to Google Analytics, the amount of data you can track is overwhelming. Which numbers are most important to look at, and what do they mean? Here’s a few starting tips: 1. Percent of New Visits Really, with most e-commerce stores, most of your customers will be one-and-dones. They’ll come back to purchase sometime in the future (especially if you have a good offer), but for the most part you can’t count on…
  • Top 4 E-Commerce Myths (And the Realities Behind Them…)

    Dan
    10 Jul 2014 | 7:30 am
    If you’re thinking about getting into e-commerce, or if you’re just starting, you’ll come in with your own preconceived notions about how it goes. Some of those might be based on what you’ve heard from others, and some from your own thinking. While we want you to succeed, we also want to make sure you have a realistic understanding of how e-commerce works. Here are some of the top myths we’ve found: 1. It’s Easy to Succeed Winning in e-commerce is not easy – it actually involves a ton of hard work. And the competition’s only getting more intense…
  • What Colors Make the Most Sense for Your E-Commerce Store?

    Dan
    8 Jul 2014 | 2:59 pm
    Color has so much more to do with marketing than you think. So it only makes sense you should know as much about it as possible before you begin designing (or rebranding your website). Check out these interesting facts about colors and how they affect consumer psychology (much of this data comes from KISSmetrics): 1. Blue This color is very calming. Customers experience feelings of trust and security when they see this color. Banks often use it. We use it. Facebook also uses blue. It’s a great color if security is a major pain point your customers might need to have addressed. 2.
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    FastPivot.com

  • Don’t Push Customers Away

    Chris Davis
    15 Jul 2014 | 2:08 pm
    There was a great post over at the Hubspot blog about 9 Awful Ways We Push Customers Away.  None of us like to lose customers, especially if it’s easy to avoid. Of their 9 reasons, here are a few that stood out to me. 1) Poor Showcasing of Merchandise Leading brick and mortar retailers like Macy’s ...Read More
  • Optimizing Your Adwords Spend

    Keith
    23 Jun 2014 | 7:11 am
    “If you’re getting the most out of your Google AdWords spend, you’re running way more than just one ad at a time. PPC pros have set up multiple campaigns — and multiple ad groups and ad variations within those campaigns — all with different copy, calls-to-action, offers, and destination URLs that align with the searcher’s ...Read More
  • The Best Color for Call-to-Action Buttons

    Nigel
    20 May 2014 | 8:08 pm
    Testing in the past decade (see case studies below) has reliably shown that the best color for call-to-action buttons varies from website to website, and more recently mobile site to mobile site. While there is no single color that stands above all others, color matters in site conversion. The Field Sobriety Test: Colors That Convert ...Read More
  • What Mark Twain Can Teach Us About Ecommerce

    Nigel
    19 May 2014 | 5:02 pm
    “There are lies, damn lies and statistics.” Most often attributed to Mark Twain, this quote could be modified just slightly and applied to the world of ecommerce. If Samuel Clements had been born 150 years after his actual birth in 1835, he might have opined in a more modern fashion: “There are data, damn data ...Read More
  • What is the Best Size for Ecommerce Product Images?

    Nigel
    19 May 2014 | 1:00 am
    Good product images move merchandise on ecommerce sites. It’s a fact. Yet it takes a lot of time to produce good ecommerce product images, unless you take the easy way and simply use whatever the manufacturer or distributor can send you. (If you do, your product pages will closely resemble the other sites using the exact same ...Read More
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    CPC Strategy - Your Comparison Shopping Management Solution

  • Sell on Amazon: What is the Buy Box?

    Mary Weinstein
    29 Jul 2014 | 3:45 am
    Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy... > Read MoreThe post Sell on Amazon: What is the Buy Box? appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?

    Mary Weinstein
    28 Jul 2014 | 3:41 am
    There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions... > Read MoreThe post Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)? appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Google Shopping Product Reviews to Roll Out Mid-September

    Jon Gregoire
    28 Jul 2014 | 3:05 am
    Google Shopping will start featuring product reviews on the SERP starting “mid-September.” The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half... > Read MoreThe post Google Shopping Product Reviews to Roll Out Mid-September appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • The Cost of Poor Web Performance [Infographic]

    Sean Thomson
    25 Jul 2014 | 3:05 am
    74% of of consumers leave a webpage if it does not load on their mobile device within 5 seconds! How are you keeping your website in fighting shape? The infographic below illustrates the high cost of poor web performance and the effect on... > Read MoreThe post The Cost of Poor Web Performance [Infographic] appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
  • Amazon Opens Up the Buy Box to Used Products

    Jon Gregoire
    24 Jul 2014 | 3:53 pm
    The infamous Amazon Buy Box is no longer exclusively for new products. Sellers of used products can now be featured in the Buy Box, like below: Of course, all standard Buy Box eligibility rules still apply. Our Director of Technology, Tien Nguyen,... > Read MoreThe post Amazon Opens Up the Buy Box to Used Products appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
 
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    DoublePlus

  • Google Dynamic Remarketing and Miva Merchant

    Susan Petracco
    7 Jul 2014 | 11:49 am
    In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]
  • The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant

    Susan Petracco
    14 Sep 2012 | 10:03 am
    Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]
  • Call Center Software for e-Commerce Sites

    Susan Petracco
    30 Aug 2012 | 8:48 am
    Running an e-Commerce site is difficult. Customer service can be a challenge. Combining the two proves even more taxing. Call center software is a great option for busy e-Comm sites that have more customer service calls than they can currently handle. Not only can your business benefit by improving customer service, you can also save […]
  • Protecting Your Brand in Affiliate Marketing

    Susan Petracco
    28 Aug 2012 | 10:36 am
    Any company that uses affiliate marketing to drive customers to its website is opening itself up a host of tricks (many of which that are easy to spot) that certain questionable affiliate marketers use. Many of these tricks drive traffic to your site that would have arrived there anyway, by bidding on your brand name […]
  • Too Many Cooks in the Kitchen?

    Susan Petracco
    27 Aug 2012 | 10:04 am
    This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]
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    Custom Ecommerce Blog by Ydeveloper

  • How to Combat Buyers Objections for Higher Sales

    22 Jul 2014 | 2:08 am
    Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale…
  • How to Spruce Up your Business' About Us Page

    16 Jul 2014 | 2:21 am
    Having an “About Us” page is quite important when you want to connect and build strong relationships with your target audience. It offers you a chance to make an ever-lasting impression on your target audience, and when this is done correctly, it helps you improve sales as well as the loyal base of customers. If you are curious to know how you can create interesting “About Us” page for outstanding sales, read on.                             …
  • Integrating New Google Analytics Features in your eCommerce Site

    26 Jun 2014 | 2:56 am
    With the rise of eCommerce industry, Google understood that users needed lot more than what it was offering. Google Analytics Integration for eCommerce traditionally focused on purchase details, including transaction details and product details, which wasn’t enough by the long shot. Consequently, Google recently introduced a host of new features that will help online merchants measure the eCommerce experience they are offering to their shoppers. Through these new features, merchants will gain insights into shopper behavior and conversions; they will be better equipped to understand how far…
  • How To Avoid Late Delivery of Products

    17 Jun 2014 | 5:25 am
    Usually eCommerce merchants are over the moon when they receive tons of orders. This is the case most of the times during holidays. However, just imagine you received thousands of orders for a particular product during holidays and you don't have enough inventory to fulfill all the orders. What will you do? Run helter and skelter to ship the products. Most probably you will contact all your suppliers for the extra inventory. Now just imagine them too running out of the stock? And if you do manage to get the inventory, you will probably ship the orders very late. Then what will be your…
  • 5 Tips to Boost Your eCommerce Revenues

    13 May 2014 | 4:54 am
    eCommerce industry is expanding by leaps and bounds. There’s no two ways about it. More shoppers are turning to online sources for information before making a decision of buy offline. According to a recent MIT study, 80% of store shoppers checked prices online and one-third accessed the price information through their mobile devices while they were browsing in the physical stores.Many shoppers visit brick-and-mortar store when they want to see their online choices in the flesh before buying it.You can use the following tips to leverage this evolving trend and boost the sales.Merge online…
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    The Ecommerce Authority

  • Watch Volusion’s Google Analytics Webinar!

    Volusion
    25 Jul 2014 | 8:30 am
    Web analytics is a powerful tool that can help you gain valuable insights into your website traffic and provide a detailed view of your audience and their needs, no matter their position in the purchase cycle. Whether you’re new to Google Analytics or are interested in adding more tools to your arsenal, our Google Analytics webinar will show you how to use data to boost traffic, discover new marketing opportunities, grow your business and much more. Watch Volusion’s team of marketing experts as they simplify Google Analytics and show you how to use it for your online store!
  • Curbing Bounce Rates with Custom 404 Pages

    Volusion
    24 Jul 2014 | 10:18 am
    Poorly constructed or default 404 pages create a high risk that those visitors will back out to explore a competitor’s site. Learn how custom 404 pages can keep your visitors engaged and guide them to the their appropriate destination.   A 404 error page is the page that visitor sees when they try to go to a URL that doesn’t exist or has been moved without being redirected. This can be pretty frustrating, especially when the default 404 page offers you no explanation or way to get back into the site you were just browsing.   Frustrated visitors, unable to find a path to…
  • How Ecommerce Business Can Go Global: 5 Ways to Start Selling Internationally

    Volusion
    23 Jul 2014 | 10:00 am
    Is your business ready to go global and take advantage of the growing international market? Our partners at ShipStation will offer simple tips for getting started. Would you like a piece of the $1.5 trillion in global B2C ecommerce sales? You might be surprised to learn that most of this large and growing market is outside of the United States, from countries in the Asia-Pacific region, as well as from Argentina, Mexico, Brazil, Russia, Italy and Canada, according to information from eMarketer. Bottom line:  If you haven’t considered selling internationally, now is the time to start. If…
  • 6 Ways to Reduce Purchase Anxiety

    Jason Ferguson
    22 Jul 2014 | 10:00 am
    Don’t let the anonymity of an electronic storefront scare away potential customers and drive them to use your site for product research alone. We’ll share a few tips for reducing purchase anxiety and earning visitor trust. The ease of purchase, breadth of products and depth of information that ecommerce offers ensures that it will continue to command larger and larger share of overall commerce marketplace. However, several hurdles slow that growth and allow brick and mortar establishments to keep their foothold. Customers face several anxieties that sometimes make traditional…
  • Best Practices for Creating SEO-Friendly Title Tags

    Jason Ferguson
    18 Jul 2014 | 12:48 pm
    Along with relevant on-page content, your title tag is the most important element of your on-page SEO. Learn how to keep your title tags trim and topical. Although meta tags do not hold the same sway over SEO that they once did, the title tag remains one of the most important factors in communicating to search engines just what your page is about. Your title tag is the headline to your on-page content’s feature story. So how do you craft a title tag that draws traffic and competes for enviable keyword rankings? Get to the Point Don’t just get to the point quickly; get there immediately.
 
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    DoublePlus

  • Google Dynamic Remarketing and Miva Merchant

    Susan Petracco
    7 Jul 2014 | 11:49 am
    In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]
  • The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant

    Susan Petracco
    14 Sep 2012 | 10:03 am
    Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]
  • Call Center Software for e-Commerce Sites

    Susan Petracco
    30 Aug 2012 | 8:48 am
    Running an e-Commerce site is difficult. Customer service can be a challenge. Combining the two proves even more taxing. Call center software is a great option for busy e-Comm sites that have more customer service calls than they can currently handle. Not only can your business benefit by improving customer service, you can also save […]
  • Protecting Your Brand in Affiliate Marketing

    Susan Petracco
    28 Aug 2012 | 10:36 am
    Any company that uses affiliate marketing to drive customers to its website is opening itself up a host of tricks (many of which that are easy to spot) that certain questionable affiliate marketers use. Many of these tricks drive traffic to your site that would have arrived there anyway, by bidding on your brand name […]
  • Too Many Cooks in the Kitchen?

    Susan Petracco
    27 Aug 2012 | 10:04 am
    This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]
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    » Blogs

  • Fulfilling Kickstarter rewards for Supr Good

    Lauren Birks
    22 Jul 2014 | 4:02 pm
    You may have seen coverage of Supr Good Co from us in the past. We’ve been lucky enough to chat with brothers and co-founders of the brand, Erik and Aaron Melander, from time to time. In case you’re unfamiliar with them and their story, they are the brains behind the Slim Wallet, a humble-beginnings Kickstarter campaign that suddenly and unexpectedly rocketed to the major leagues. A while ago, we had a chance to sit down with Erik to talk about the experience of launching a brand from Kickstarter, as well as the challenge of fulfilling Kickstarter rewards for thousands of backers…
  • New integration: Ubercart & Drupal Commerce

    Stephen
    24 Jun 2014 | 7:00 am
    We are proud to announce that we now have Ubercart and Drupal Commerce fulfillment integrations that work with the Drupal 7 content management framework. These are the first modules available on Drupal.org to provide merchants with fully automated order fulfillment, real time quotes, and shipment tracking. They allow Ubercart and Drupal Commerce merchants to offload product storage and shipping, reduce shipping time and costs, and open up international markets through a network of global warehouses. The modules were built by Shipwire partner, Coda, making full use of Shipwire’s order…
  • New FedEx & UPS Dimensional Weight Changes

    lauren
    18 Jun 2014 | 11:26 am
    Dimensional weight – the method that accounts for package volume rather than weight alone – may soon become the new normal. That’s because in May, FedEx announced dim weight rules would apply to all shipments beginning in 2015, and yesterday, UPS followed suit with a similar announcement. The company said the change would align ground shipping standards with the approach used for air. Of course, it doesn’t hurt that the move will also boost its bottom line. Some estimates say the change could bring the company an additional $350 million in annual sales, pulled straight from the…
  • FDA import guide: navigating the maze

    lauren
    11 Jun 2014 | 7:30 am
    For new importers, the process for bringing FDA-regulated goods into the United States can sometimes resemble a maze. It’s understandable, considering how widely requirements vary for different products. So how do you navigate the labyrinth of rules? According to U.S. Customs Broker Reynaldo Roman, the biggest favor an importer can do for itself is to fully understand its product – and anticipate which rules will apply. “Many times entries are delayed or worse because importers don’t understand the product [being imported] and can’t provide the information necessary to clear it,”…
  • Australia warehouse launch

    lauren
    3 Jun 2014 | 11:30 am
    After much anticipation, we’re excited to announce the launch of the Shipwire Australia warehouse! On June 29th, 2014, we will welcome all merchants to ship from Shipwire Australia. Please follow along here.   The facility Measuring over 40,000sqm, it’s the biggest warehouse in Australia. The facility and the technology used to run it are state-of-the-art, and for the past month or so, we’ve been testing it with a handful of merchants in preparation for opening the doors to the masses.   How to prepare for Australia Before you ship from Australia, you’ll need…
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    Miva Merchant Ecommerce Blog

  • SEO Best Practices for eCommerce Stores

    jtolman@mivamerchant.com
    29 Jul 2014 | 2:28 am
    Nick Adkins leads a discussion about On-Page Search Engine Optimization (SEO) best practices for eCommerce, offering suggestions on how to improve your search engine ranking position (SERP).
  • The Secret to Longevity for Small Businesses [Infographic]

    jtolman@mivamerchant.com
    3 Jul 2014 | 1:04 am
    Over 50% of the nation’s small businesses shut down in their first year, but there are still many, many reasons to stay optimistic.  In fact, 68% of small business owners feel that their business is operating at a successful level.  So, don’t give up hope.  Instead, take a look at these strategies that Column Five and Intuit put together in this infographic. How do you ensure longevity when running an online business?  You’ll find the answers in the infographic below. The key to winning the race is slow and steady, so take your time and learn all you can from these…
  • Miva Merchant 9 Released in Developer Beta

    jtolman@mivamerchant.com
    27 Jun 2014 | 8:24 pm
    Miva Merchant 9 is the most significant upgrade to the Miva Merchant ecommerce platform since its original launch in 1997. This is an in-place upgrade, which means that all Miva storeowners will be able to simply hit a button and have their ecommerce platform seamlessly update, without having to rebuild their stores, a feature which is unparalleled in the ecommerce world. Our prime directive with Miva Merchant 9 is to continue releasing new, critical, forward-thinking, cutting-edge features without ever breaking a store.” Miva Merchant 9 has been created for real businesses that are doing…
  • FedEx and UPS Jolt Ecommerce with Dimensional Weight Pricing

    jtolman@mivamerchant.com
    23 Jun 2014 | 11:23 pm
    A UPS driver loads a cart with boxes before making a delivery on June 17 in San Francisco. Photograph by Justin Sullivan/Getty Images Ecommerce may mean a loss of sales for some brick and mortar stores, but for businesses that rely on shipping products door to door, such as FedEx and UPS, ecommerce is a boon.  However, FedEx’s previous method of charging by size alone has caused the company to restructure their pricing strategy.  Now, FedEx and UPS have announced that they will be charging by the dimensions of the package, in addition to the weight of the contents. Have you ever…
  • SEO Best Practices for Ecommerce Stores

    jtolman@mivamerchant.com
    22 Jun 2014 | 3:23 am
    Nick Adkins, Associate Web Developer at Miva Merchant, leads a discussion about On-Page Search Engine Optimization (SEO) best practices for ecommerce, offering suggestions on how to improve your search engine ranking position (SERP). It is important for ecommerce store owners to follow these best practices in order to help keep their website visible on search engines. What Is Google? Remember, Google is the searcher, not you.  Google, for any particular search, has millions of pages that it can rank.  So what Google is really trying to get at is the 10 most valuable, most useful,…
 
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    Building Keystones

  • Do Subscriptions Make Sense For Your Business? [White Paper]

    Elan Sherbill
    28 Jul 2014 | 8:14 am
    If you are considering a switch to subscriptions download our white paper here: Do Subscriptions Make Sense For Your Business? You’ve probably heard a lot of talk about subscription billing lately, but the concept isn’t a new one: subscription billing has been around for as long as there have been newspapers and magazines. The idea […] The post Do Subscriptions Make Sense For Your Business? [White Paper] appeared first on Building Keystones.
  • Beyond Credit Cards: Payment Trends Across the Globe

    Stephanie Duesing
    23 Jul 2014 | 1:44 pm
    Although credit cards definitely rule e-commerce, there are some country-specific payment methods you should have in your cart. Serving local markets with methods familiar to customers increases your conversion rates. Customers around the world have their favorite ways to pay, whether it’s Konbini in Japan, real-time banking in Europe or credit card installments in Brazil. […] The post Beyond Credit Cards: Payment Trends Across the Globe appeared first on Building Keystones.
  • E-commerce Eye Candy – 7 Landing Page Flaws That Kill Conversions [Infographic]

    Elan Sherbill
    21 Jul 2014 | 8:58 am
    Sometimes a conversion means a visitor filled out a form on your website and other times it means a customer submitted payment through your online store. Regardless of how you define a conversion, it always involves someone becoming interested in your brand and deciding to complete an action that strengthens their relationship with your company. […] The post E-commerce Eye Candy – 7 Landing Page Flaws That Kill Conversions [Infographic] appeared first on Building Keystones.
  • Three Barriers that Stifle Customer Conversions

    Elan Sherbill
    16 Jul 2014 | 2:29 pm
    Independent software vendors and e-commerce managers are always looking out for conversion optimization tactics. At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, illustrated three such opportunities. His suggestions require merchants to remove certain barriers to conversion which create ways for increasing revenue. Ultimately, this path to e-commerce success is driven by improving the customer experience. In […] The post Three Barriers that Stifle Customer Conversions appeared first on Building Keystones.
  • E-commerce Eye Candy – Email and E-commerce [Infographic]

    Elan Sherbill
    14 Jul 2014 | 8:47 am
    According to this infographic from dotMailer, email marketing is an effective technique that brands and buyers often take for granted. However, if your business needs to generate e-commerce revenue, start improving your email marketing efforts. With the ability to deliver highly targeted and personalized campaigns, we continue to see the revenue generating effects of the relationship […] The post E-commerce Eye Candy – Email and E-commerce [Infographic] appeared first on Building Keystones.
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    Reevoo » Posts

  • Auto: Are you switched on to omni-channel?

    Chris Barltrop
    25 Jul 2014 | 9:03 am
    By Matthew Boulding The landscape of consumer engagement has changed rapidly over the last decade. The rise of smartphones and the recent rollout of 4G data means limitless information is a mere click away. These technological advancements have changed the way consumers research and consume media. Gone are the days of one-way traffic. Brands are seeing a big shift to a more engaged universe through social media and online discussion. This shift also means that consumers are constantly inundated with adverts – sometimes obvious, sometimes disguised as sharable content, sponsored news or…
  • 7 ways to sell better online

    Mitchel Nicholson
    16 Jul 2014 | 10:23 am
    By Mitchel Nicholson Our tips for increasing average order value Trying to catch up with Google is a never-ending task. Businesses face a constant battle to gain more traffic, meaning they can sometimes forget to make the most of the traffic they’ve already got. A good way to do that is to focus on average order value (AOV). It’s an easily measurable metric and will give you a good indication as to whether you’re getting the most from your customers. With minimal investment, your business can start bringing in more revenue per customer – and that’s before you start worrying about…
  • Watch your language!

    Chris Barltrop
    7 Jul 2014 | 2:21 am
    By Hannah Murray-Sykes Whether you speak one language or five, you can’t deny that they are a fascinating thing; today we’ll be having a look at the sort of idioms we find in our genuine customer reviews. These colourful and regional specific expressions provide an amusing and educational insight into how cultures differ, as well as making you wonder how some of our own colloquial expressions might have come about. We start our journey in France, with one of our travel reviewers writing about his struggles on holiday in New York, explained by the fact that he ‘speaks English like a…
  • Review Extensions – Powering Google Paid Search Results

    Chris Barltrop
    12 Jun 2014 | 4:12 am
    By Hannah Murray-Sykes Google has recently made it possible to include review content in Google AdWords alongside Google Seller Ratings. Brands have (thankfully) realised that review content is a must on your website. Customers demand it, and reviews supply Google Seller Ratings which increase paid traffic, as well as boosting SEO when embedded. Now, the benefits have been extended even further. Having user-generated content in your AdWords, together with your star rating, is a great way of getting the most out of your PPC ads. According to Google, using Review Extensions could increase…
  • A blog about a blog

    Chris Barltrop
    29 May 2014 | 7:22 am
    By Chris Barltrop It’s not very often you get to write a blog about a blog; but that’s exactly what this is. At Reevoo we’ve long been championing the fact that reviews can be used in a variety of ways and add much more value to businesses than what appears at face value. So when Econsultancy published an entire blog about inventive ways in which reviews could be used, it created the same level of hysteria at Reevoo HQ as the #givegregtheholiday trend did at Arcadia group. So how do you turn a load of text on a screen into something more tangible? Well, you could use them in TV ads like…
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    Pamela Hazelton

  • Hijacking this Hashtag was Brilliant… And Totally Acceptable

    Pamela
    23 Jul 2014 | 2:35 pm
    We’ve all been there. We click a Twitter hashtag of interest, and are stuck siphoning through spam. That, or a company creates a hashtag that totally backfires. Which begs the question: When is it okay to hijack a hashtag? Before you say never, check this “hijack” out for the #HotDogDay (used heavily on July 23rd for National Hot Dog Day): The appropriate use of #hotdogday to raise awareness? I love it… Two thumbs up for this great way to promote awareness about how leaving dogs in hot cars can kill. Have you seen any on-the-money hashtag hijacks that deserve praise?
  • Finally You Can Save Facebook Content

    Pamela
    22 Jul 2014 | 3:35 am
    Pressed for time? You can save content for later viewing. It was long overdue, but Facebook has finally realized that both professionals and media fanatics only have 24 hours in the day. Facebook Save was introduced this week, allowing mobile users to save content for later viewing. “Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away,” wrote Daniel Giambalvo, a Facebook software engineer. To save content, just click the down arrow to the right of a post and choose Save. The content will then be bookmarked to a Saved…
  • Sometimes Turning Customers Away is a Good Thing

    Pamela
    21 Jul 2014 | 11:07 am
    During a recent visit to my local Starbucks, I saw this sign in the window. This handwritten sign tells those pressed for time they cannot order brewed coffee, iced coffee, iced tea, oatmeal or Americanos. Wait. Did they really post a hand-written sign on the door stating there was no brewed or iced coffee, iced tea, oatmeal or Americano? They sure did. And it was smart for business. Any coffee shop that knows its customers knows a fair percentage are pressed for time. During morning rush hours, hordes flock in, and want to get out of there as quickly as possible. By being honest up front,…
  • Would People Buy Your Products on Facebook?

    Pamela
    19 Jul 2014 | 7:58 am
    Facebook’s example of the tool that allows its users to buy right from the newsfeed. Facebook wants to know if its massive user base wants to buy products on-the-fly. The company announced this week that it is testing a new program for small- and medium-sized businesses that would allow merchants to sell directly via Facebook. If you’re a Facebook user, you’ve probably already seen plenty of “recommended posts” in your timeline—these are paid posts that include a link to a page at the advertiser’s site. This is actually how I discovered Plated and signed…
  • 5 Surefire Ways to Totally Mismarket Your Content on Social Networks

    Pamela
    18 Jul 2014 | 4:10 pm
    Want to alienate potential and existing customers alike? Ruin the social experience. Don’t worry, the big guys do it, too. Mismarketing content is a good way to turn off users, no matter how savvy they are. Whether out of failures to test, or complete ignorance, these five ill-used methods are great examples of what not to do. 1. Ignoring demographics. Last night I had to look up what “BAE” meant. I’d seen the slang turn up in my Twitter timeline several times, but never took the time to research its meaning. Come to find out, it’s slang for “babe”.
 
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    【渋谷風俗】|ロングコースで親密になる|ecommnews

  • 生フェラは基本じゃない

    ecommnews
    29 Jul 2014 | 2:39 am
  • 利用者にとっての基本知識

    ecommnews
    10 Mar 2014 | 8:05 pm
    風俗には独特の言い回しが存在しています。 どれも風俗利用者にとっての基本知識となっています。 なので今回で風俗利用者としての知識を深めてみてください。 コレは面接をしてみてやっていけるかどうかを判断してもらうために… お試し感覚で一日働いてみてもらうことです。 風俗経験・知識が無い女の子ですのではっきり言ってど素人です。 なので素人系が好きな男性が確実に飛びついてきます。…
  • プレイの要求は難しい

    ecommnews
    10 Mar 2014 | 8:05 pm
    自分の好きなプレイを思いっきり楽しみたいというのは、男性の本音ですよね。 彼女や奥さんを相手にしたセックスは、なぜだか疲れを感じる・・・こんな風に感じた男性は自分の好きなプレイをすることができていないのだと思います。 彼女や奥さんを気遣ってばかりのセックスだから疲れを感じてしまうのですよ。 たまには、思いっきり羽を伸ばしてエロスの世界を楽しんでみませんか?…
  • 手コキだけの風俗

    ecommnews
    10 Mar 2014 | 8:05 pm
    風俗ではフェラチオのサービスがあるのが一般的ですが、SMとかエステ系の風俗では、女の子からのリップサービスがありません。 リップサービスがないとなると手コキでのサービスになるのですが、言葉責めをしながらの手コキとか、性感マッサージしながらの手コキなどとなりますので、かなりの興奮を味わえるらしいです。…
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    【渋谷風俗】|ロングコースで親密になる|ecommnews

  • 生フェラは基本じゃない

    ecommnews
    29 Jul 2014 | 2:39 am
  • 利用者にとっての基本知識

    ecommnews
    10 Mar 2014 | 8:05 pm
    風俗には独特の言い回しが存在しています。 どれも風俗利用者にとっての基本知識となっています。 なので今回で風俗利用者としての知識を深めてみてください。 コレは面接をしてみてやっていけるかどうかを判断してもらうために… お試し感覚で一日働いてみてもらうことです。 風俗経験・知識が無い女の子ですのではっきり言ってど素人です。 なので素人系が好きな男性が確実に飛びついてきます。…
  • プレイの要求は難しい

    ecommnews
    10 Mar 2014 | 8:05 pm
    自分の好きなプレイを思いっきり楽しみたいというのは、男性の本音ですよね。 彼女や奥さんを相手にしたセックスは、なぜだか疲れを感じる・・・こんな風に感じた男性は自分の好きなプレイをすることができていないのだと思います。 彼女や奥さんを気遣ってばかりのセックスだから疲れを感じてしまうのですよ。 たまには、思いっきり羽を伸ばしてエロスの世界を楽しんでみませんか?…
  • 手コキだけの風俗

    ecommnews
    10 Mar 2014 | 8:05 pm
    風俗ではフェラチオのサービスがあるのが一般的ですが、SMとかエステ系の風俗では、女の子からのリップサービスがありません。 リップサービスがないとなると手コキでのサービスになるのですが、言葉責めをしながらの手コキとか、性感マッサージしながらの手コキなどとなりますので、かなりの興奮を味わえるらしいです。…
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    ecommerce.shopatron.com

  • Shopatron Cycling Brands Ride to Victory – Vive le Tour de France!

    efitz
    25 Jul 2014 | 2:47 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: As competitors in the Tour de France – the largest annual sporting event in the world – make their way through the final stages of the race, cycling brands celebrate a victory of their own. Tags: bike industrysporting goodstour de franceeCommerceship from storelocal shopslocal retailerlocal fulfillmentin store pickupmanufacturerscategory: eCommerce Trends for BrandsThe Tour de France – the largest annual sporting event in the world – is rounding its final stages today. In the spirit of the Tour, we are…
  • [Infographic] How Mobile is Transforming the Retail Landscape

    efitz
    23 Jul 2014 | 11:47 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Mobile is transforming the retail landscape and changing the way consumers connect with the products they love. Fifty-three percent of retailers list mobile as one of their top initiatives this year. Find out why. Tags: mobile commercemobile optimizationmobile shoppingmobileeCommerceomni-channelomni-channel commerceomni-channel solutionsonline shoppingcategory: Mobile CommerceWe’ve all heard the hype about anytime, anywhere shopping. Mobile is transforming the retail landscape – changing the way consumers…
  • Social Marketing 101: Building Relationships Through #Conversation

    efitz
    17 Jul 2014 | 11:55 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think. Build an effective social marketing strategy with these 6 quick tips. Tags: social channelssocial commercesocial contestssocial marketingSocial Mediasocial strategyeCommerceomni-channelretailcategory: Retail Strategies and TrendsBuilding a healthy social media presence is no longer a summer project you relegate to an intern. Today’s brands and retailers…
  • [Infographic] Goal for Goal: Retailers Win on World Cup

    efitz
    14 Jul 2014 | 11:04 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: World Cup fever has been sweeping the globe and sporting goods retailers are cashing in with branded merchandise. An analysis of website and order data sheds some light on the value of a US win, draw and loss for retailers. Tags: world cupsoccerfutballretailretail trendsshopping trendseCommercesporting goodsathleticomni-channelcategory: Retail Strategies and TrendsWhen it comes to the World Cup, NY has more balls than NJ. By that we mean: Analysis of data from a leading sporting goods retailer found that New…
  • eBay vs. Amazon: Tackling the Giants of eTail

    efitz
    11 Jul 2014 | 4:30 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Amazon and eBay have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you've either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success. Tags: eCommerceeBayamazonomni-channelomni-channel commerceonline shoppingmarketplacescategory: Retail Strategies and TrendsAmazon and eBay – two of the world’s largest online marketplaces – have played leading roles in the evolution of…
 
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    ecommerce.shopatron.com

  • Shopatron Cycling Brands Ride to Victory – Vive le Tour de France!

    efitz
    25 Jul 2014 | 2:47 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: As competitors in the Tour de France – the largest annual sporting event in the world – make their way through the final stages of the race, cycling brands celebrate a victory of their own. Tags: bike industrysporting goodstour de franceeCommerceship from storelocal shopslocal retailerlocal fulfillmentin store pickupmanufacturerscategory: eCommerce Trends for BrandsThe Tour de France – the largest annual sporting event in the world – is rounding its final stages today. In the spirit of the Tour, we are…
  • [Infographic] How Mobile is Transforming the Retail Landscape

    efitz
    23 Jul 2014 | 11:47 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Mobile is transforming the retail landscape and changing the way consumers connect with the products they love. Fifty-three percent of retailers list mobile as one of their top initiatives this year. Find out why. Tags: mobile commercemobile optimizationmobile shoppingmobileeCommerceomni-channelomni-channel commerceomni-channel solutionsonline shoppingcategory: Mobile CommerceWe’ve all heard the hype about anytime, anywhere shopping. Mobile is transforming the retail landscape – changing the way consumers…
  • Social Marketing 101: Building Relationships Through #Conversation

    efitz
    17 Jul 2014 | 11:55 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: Communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think. Build an effective social marketing strategy with these 6 quick tips. Tags: social channelssocial commercesocial contestssocial marketingSocial Mediasocial strategyeCommerceomni-channelretailcategory: Retail Strategies and TrendsBuilding a healthy social media presence is no longer a summer project you relegate to an intern. Today’s brands and retailers…
  • [Infographic] Goal for Goal: Retailers Win on World Cup

    efitz
    14 Jul 2014 | 11:04 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: World Cup fever has been sweeping the globe and sporting goods retailers are cashing in with branded merchandise. An analysis of website and order data sheds some light on the value of a US win, draw and loss for retailers. Tags: world cupsoccerfutballretailretail trendsshopping trendseCommercesporting goodsathleticomni-channelcategory: Retail Strategies and TrendsWhen it comes to the World Cup, NY has more balls than NJ. By that we mean: Analysis of data from a leading sporting goods retailer found that New…
  • eBay vs. Amazon: Tackling the Giants of eTail

    efitz
    11 Jul 2014 | 4:30 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Amazon and eBay have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you've either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success. Tags: eCommerceeBayamazonomni-channelomni-channel commerceonline shoppingmarketplacescategory: Retail Strategies and TrendsAmazon and eBay – two of the world’s largest online marketplaces – have played leading roles in the evolution of…
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    IndiesWebs Blog

  • How to create custom image attribute for Magento extensions

    Indies
    22 Jul 2014 | 10:17 pm
    Magento Developers put facility of creating attributes from Magento extensions. Custom image attribute has a little trouble here as admin will have to go to Image section of the product to manage image attributes. We will explain a code solution to this problem in this post. Magento provides incredible Read MoreThe post How to create custom image attribute for Magento extensions appeared first on IndiesWebs Blog.
  • Integrating 3 new payment methods with Magento layaway solutions

    Indies
    17 Jul 2014 | 2:28 am
    Making online business work successfully needs to meet some vital things while developing your web store, and the most important consideration is, providing assurance about easy and secure payment systems. Indies has implemented various payment methods with Magento to fulfill distinct aspects and requirements of our customers worldwide. Just a few Read MoreThe post Integrating 3 new payment methods with Magento layaway solutions appeared first on IndiesWebs Blog.
  • Magento 1.9 catches the “Installment & EMI” mentality of consumers

    Indies
    12 Jun 2014 | 1:57 am
    People have become more reliant on digital commerce and it is going to be here now. Ecommerce has changed the purchase pattern a lot but it would not be able to change few basic mentalities of customers. Take it for example gaining maximum products Read MoreThe post Magento 1.9 catches the “Installment & EMI” mentality of consumers appeared first on IndiesWebs Blog.
  • Magento gets responsive with the launch of CE 1.9.0 and EE 1.14

    Indies
    14 May 2014 | 3:37 am
    Again Magento has presented a forward leap in E-commerce technology with the release of Magento Community edition 1.9.0 and Enterprise Edition 1.14. The major improvements & features introduced with these updates are Responsive design theme, new payment option with streamlined checkout, security enhancements and cross-border price consistency. we can conclude that the upgrades Read MoreThe post Magento gets responsive with the launch of CE 1.9.0 and EE 1.14 appeared first on IndiesWebs Blog.
  • No more heartbleed bug

    Indies
    15 Apr 2014 | 11:30 am
    Internet was really shocked on 7th April 2014 when Heartbleed bug was introduced as a vulnerability of open SSL. The Heartbleed bug can allow anyone on the Internet to read the memory of your website protected by the vulnerable versions of the OpenSSL software. As a result of this, there was a very Read MoreThe post No more heartbleed bug appeared first on IndiesWebs Blog.
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    Ecommerce blog by PrestaShop

  • 2 Replies

    25 Jul 2014 | 8:00 am
    2 Replies This post has been generated by Page2RSS
  • 24SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO

    24 Jul 2014 | 11:32 am
    24 SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO Advice for Ecommerce We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 entrepreneur under the age of thirty. He has teamed up with PrestaShop moderator of to give smart SEO pointers for anyone starting an online Ecommerce store. Leave a reply This post has been generated by Page2RSS
  • 21Ecommerce Success Story: How Eating Tools Built a Brand from Their

    21 Jul 2014 | 7:47 am
    21 Ecommerce Success Story: How Eating Tools Built a Brand from Their Passion Julie Liu Success Stories Eating Tools is a NYC based PrestaShop store that sells handcrafted, well, eating tools. This online store was created by combining, owner, Abe Shaw’s ecommerce experience with his passion for handmade cutlery. After graduation, Abe managed ecommerce departments for several high-end beauty brands. Although he enjoyed working in ecommerce, high-end beauty products weren’t his passion. Abe was always interested in the art of handcrafted products, knives in particular. For 15 years…
  • 18SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

    18 Jul 2014 | 9:14 am
    18 SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce Benjamin Utterback Uncategorized In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at the largest online marketing conferences such as PubCon, SMX, SearchFest, SES and others. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you his insights into how SEO, PrestaShop and ecommerce work together. What would be your first…
  • 1742 of the Best Resources to Help You Get Started with Your Online

    17 Jul 2014 | 12:32 pm
    17 42 of the Best Resources to Help You Get Started with Your Online Store Julie Liu Ecommerce Tips and Advice As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The front office display, user experience, marketing, SEO and social media are just a few areas to consider. With an infinite amount of online resources to help you grow each area of your online business, which resource should you use? We’ve narrowed it down and…
 
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    IndiesWebs Blog

  • How to create custom image attribute for Magento extensions

    Indies
    22 Jul 2014 | 10:17 pm
    Magento Developers put facility of creating attributes from Magento extensions. Custom image attribute has a little trouble here as admin will have to go to Image section of the product to manage image attributes. We will explain a code solution to this problem in this post. Magento provides incredible Read MoreThe post How to create custom image attribute for Magento extensions appeared first on IndiesWebs Blog.
  • Integrating 3 new payment methods with Magento layaway solutions

    Indies
    17 Jul 2014 | 2:28 am
    Making online business work successfully needs to meet some vital things while developing your web store, and the most important consideration is, providing assurance about easy and secure payment systems. Indies has implemented various payment methods with Magento to fulfill distinct aspects and requirements of our customers worldwide. Just a few Read MoreThe post Integrating 3 new payment methods with Magento layaway solutions appeared first on IndiesWebs Blog.
  • Magento 1.9 catches the “Installment & EMI” mentality of consumers

    Indies
    12 Jun 2014 | 1:57 am
    People have become more reliant on digital commerce and it is going to be here now. Ecommerce has changed the purchase pattern a lot but it would not be able to change few basic mentalities of customers. Take it for example gaining maximum products Read MoreThe post Magento 1.9 catches the “Installment & EMI” mentality of consumers appeared first on IndiesWebs Blog.
  • Magento gets responsive with the launch of CE 1.9.0 and EE 1.14

    Indies
    14 May 2014 | 3:37 am
    Again Magento has presented a forward leap in E-commerce technology with the release of Magento Community edition 1.9.0 and Enterprise Edition 1.14. The major improvements & features introduced with these updates are Responsive design theme, new payment option with streamlined checkout, security enhancements and cross-border price consistency. we can conclude that the upgrades Read MoreThe post Magento gets responsive with the launch of CE 1.9.0 and EE 1.14 appeared first on IndiesWebs Blog.
  • No more heartbleed bug

    Indies
    15 Apr 2014 | 11:30 am
    Internet was really shocked on 7th April 2014 when Heartbleed bug was introduced as a vulnerability of open SSL. The Heartbleed bug can allow anyone on the Internet to read the memory of your website protected by the vulnerable versions of the OpenSSL software. As a result of this, there was a very Read MoreThe post No more heartbleed bug appeared first on IndiesWebs Blog.
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    SalesWarp Blog

  • Product Information Management Pain Points (Part 1)

    Janna
    17 Jul 2014 | 5:00 am
    With merchants extending their reach across multiple channels, product information management has become a top priority. Failure to create a centralized hub for product information management can lead to major challenges. Disparities of product data between multiple channels could lead to a confusing shopping experience, resulting in a poor impression of the retail brand among customers and hinder the implementation of new sales avenues. Here are three pain points multiple merchants face when it comes to product information management across multiple suppliers and drop shippers: 1.
  • [INFOGRAPHIC] Traditional ERP or ERP for eCommerce

    Janna
    16 Jul 2014 | 6:48 am
    Enterprise resource planning is a critical retail function. With the right ERP solution, merchants are able to reduce costs, improve productivity, better use their personnel and achieve other mission-critical objectives. The problem for many merchants, however, is that ERP solutions are not often designed to accommodate the needs of online sellers. This can be a significant setback, particularly given the competitive retail landscape in which most online merchants participate. If they want to be successful, they need to understand their customers and their needs. Unfortunately, many ERP…
  • [INFOGRAPHIC] Omni Channel Pain Points from IRCE

    Ali Walton
    2 Jul 2014 | 5:42 am
    A few weeks ago SalesWarp attended the Internet Retailer Conference and Exhibition in Chicago. We met with hundreds of retailers and asked them all the same question, “What is your biggest omni channel pain point?” The results provide unique insight into the variety of challenges retailers face today. Some of the top pain points reported had to do with integrating systems and managing cross-channel inventory. Take a look at our results in the infographic below.  
  • Selling on New Marketplaces: Rakuten, Sears, Best Buy and Newegg

    Ali Walton
    30 Jun 2014 | 5:49 am
    As an omni channel retailer, you’re probably selling products on your website, in your store, over the phone, and/or on Amazon and Ebay. But what about some of the other online marketplaces? If you’re not listing products on marketplaces like Rakuten.com Shopping you could be missing out on revenue, not to mention a whole new set of customers. In SalesWarp’s new 2.7 release, we’ve built store connections to Rakuten.com Shopping, Best Buy Marketplace, Newegg and the Marketplace at Sears.com. Let’s get to know these new options for increasing your sales: Rakuten Shopping.com Japanese…
  • Updated Feature: Order Routing Rules

    Ali Walton
    29 Jun 2014 | 8:41 am
    Retailers need the ability to automate operational processes. With multiple sales channels, fulfillment locations and order steps, having the ability to design custom order routing rules to circumvent manual tasks becomes invaluable. SalesWarp ENTERPRISE has always offered retailers a way to create order routing rules by building custom order flows to match the needs of their business, but we’re especially excited about the new order routing features available in the upcoming 2.7 release. The new order flow interface in SalesWarp 2.7 offers a visual and straightforward tool for retailers to…
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    The Ecommerce Authority

  • Watch Volusion’s Google Analytics Webinar!

    Volusion
    25 Jul 2014 | 8:30 am
    Web analytics is a powerful tool that can help you gain valuable insights into your website traffic and provide a detailed view of your audience and their needs, no matter their position in the purchase cycle. Whether you’re new to Google Analytics or are interested in adding more tools to your arsenal, our Google Analytics webinar will show you how to use data to boost traffic, discover new marketing opportunities, grow your business and much more. Watch Volusion’s team of marketing experts as they simplify Google Analytics and show you how to use it for your online store!
  • Curbing Bounce Rates with Custom 404 Pages

    Volusion
    24 Jul 2014 | 10:18 am
    Poorly constructed or default 404 pages create a high risk that those visitors will back out to explore a competitor’s site. Learn how custom 404 pages can keep your visitors engaged and guide them to the their appropriate destination.   A 404 error page is the page that visitor sees when they try to go to a URL that doesn’t exist or has been moved without being redirected. This can be pretty frustrating, especially when the default 404 page offers you no explanation or way to get back into the site you were just browsing.   Frustrated visitors, unable to find a path to…
  • How Ecommerce Business Can Go Global: 5 Ways to Start Selling Internationally

    Volusion
    23 Jul 2014 | 10:00 am
    Is your business ready to go global and take advantage of the growing international market? Our partners at ShipStation will offer simple tips for getting started. Would you like a piece of the $1.5 trillion in global B2C ecommerce sales? You might be surprised to learn that most of this large and growing market is outside of the United States, from countries in the Asia-Pacific region, as well as from Argentina, Mexico, Brazil, Russia, Italy and Canada, according to information from eMarketer. Bottom line:  If you haven’t considered selling internationally, now is the time to start. If…
  • 6 Ways to Reduce Purchase Anxiety

    Jason Ferguson
    22 Jul 2014 | 10:00 am
    Don’t let the anonymity of an electronic storefront scare away potential customers and drive them to use your site for product research alone. We’ll share a few tips for reducing purchase anxiety and earning visitor trust. The ease of purchase, breadth of products and depth of information that ecommerce offers ensures that it will continue to command larger and larger share of overall commerce marketplace. However, several hurdles slow that growth and allow brick and mortar establishments to keep their foothold. Customers face several anxieties that sometimes make traditional…
  • Best Practices for Creating SEO-Friendly Title Tags

    Jason Ferguson
    18 Jul 2014 | 12:48 pm
    Along with relevant on-page content, your title tag is the most important element of your on-page SEO. Learn how to keep your title tags trim and topical. Although meta tags do not hold the same sway over SEO that they once did, the title tag remains one of the most important factors in communicating to search engines just what your page is about. Your title tag is the headline to your on-page content’s feature story. So how do you craft a title tag that draws traffic and competes for enviable keyword rankings? Get to the Point Don’t just get to the point quickly; get there immediately.
 
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • Keyword Research in 3 Easy Steps

    AdminDivya
    25 Jul 2014 | 5:06 pm
    Search Engine Optimization (SEO) helps Google and other search engines direct users to your site based on the keywords they use in their searches. Ideally, your site would be one of the first hits – and it’s possible to make that happen with SEO. SEO depends largely on keyword research – and as a site owner, this falls to you. The exercise of building a robust list of keywords that customers could potentially use to search for your products comes in handy in the long run, as you write product descriptions, and create social media and blog posts. The better you understand keyword…
  • 3 Tips to Grow Sales Using Instagram

    AdminDivya
    18 Jul 2014 | 3:42 pm
    Instagram is rapidly approaching Facebook and Twitter levels in social media popularity. Instead of providing real-time updates via words, users post photos with short captions and hashtags – it’s literally a snapshot in time. And for e-commerce site owners, Instagram can be a highly effective advertising channel to showcase products and engage customers. Here are 3 tips to help you use Instagram to its best advantage for your e-commerce store: Tip 1: Timing is everything. Take a look at the engagement level of past posts via your comments section. For detailed statistics around the…
  • 4 Ways to Reduce Shopping Cart Abandonment

    AdminDivya
    11 Jul 2014 | 3:25 pm
    In the e-commerce world, it’s all too common an occurrence for shoppers to click off of a site and abandon their filled shopping carts. They were close to doing business, but for some reason chose not to close the deal. Abandoned carts represent lost sales for you, and they could be indicative of a problem with your store policy or site content. Here are four simple steps to keep your shoppers engaged in the buying process right through to the “Buy Now” button. Permit guest checkout. Requiring shoppers to register on your site can be a major turnoff. Customers may not be invested in…
  • 5 Tips to Increase Traffic to Your E-Commerce Site

    AdminDivya
    3 Jul 2014 | 2:10 pm
    When the stats begin to show your e-commerce site’s traffic dropping, you may feel like you’ve disappeared from the online selling scene entirely. You had customers and browsers before … where did they go? How can you get them back? Here are 5 tips to help bring back – and keep – shoppers on your site. Let social media bring in the visitors. You have at least one social media account, right? If not, now’s the time; it’s the easiest and cheapest way to drive traffic quickly. Set up your account and create your store’s profile, then be sure to add interesting and appropriate…
  • 3 Mistakes to Avoid When Using Fulfillment By Amazon

    AdminDivya
    27 Jun 2014 | 5:53 pm
    “You sell it; we ship it,” touts Amazon.com on its Fulfillment by Amazon (FBA) information page. What exactly does this mean? In a nutshell, the service allows sellers like you to store your products in Amazon’s fulfillment centers, and when you make a sale, Amazon handles shipping, handling and customer service – not you. FBA can help you grow your sales, and it allows you to put your time and focus on matters other than order fulfillment. However, to make the best use of the service and see optimal results, you’ll want to make sure you aren’t making these common…
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    Blog EN

  • SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO Advice for Ecommerce

    Benjamin Utterback
    24 Jul 2014 | 9:55 am
    We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 entrepreneur under the age of thirty. He has teamed up with PrestaShop moderator Lesley Paone of dh42 to give smart SEO pointers for anyone starting an online Ecommerce store. What would be your first steps in starting SEO for a newly launched e-commerce site? I would focus on fixing on page issues. With ecommerce sites there is a lack of unique content on most…
  • Ecommerce Success Story: How Eating Tools Built a Brand from Their Passion

    Julie Liu
    21 Jul 2014 | 6:49 am
    Eating Tools is a NYC based PrestaShop store that sells handcrafted, well, eating tools. This online store was created by combining, owner, Abe Shaw’s ecommerce experience with his passion for handmade cutlery. After graduation, Abe managed ecommerce departments for several high-end beauty brands. Although he enjoyed working in ecommerce, high-end beauty products weren’t his passion. Abe was always interested in the art of handcrafted products, knives in particular. For 15 years running, he has attended every Blade Show – the largest knife show in the world. During these…
  • SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

    Benjamin Utterback
    18 Jul 2014 | 6:50 am
    In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at the largest online marketing conferences such as PubCon, SMX, SearchFest, SES and others. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you his insights into how SEO, PrestaShop and ecommerce work together. What would be your first steps in starting SEO for a newly launched e-commerce site? Most new e-commerce sites suffer from big…
  • 42 of the Best Resources to Help You Get Started with Your Online Store

    Julie Liu
    17 Jul 2014 | 8:36 am
    As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The front office display, user experience, marketing, SEO and social media are just a few areas to consider. With an infinite amount of online resources to help you grow each area of your online business, which resource should you use? We’ve narrowed it down and compiled a list of 42 of the best resources to help you get started with your online store. Introduction to…
  • PrestaShop World Tour: Ecommerce Trends with CEO of growing NYC web agency

    Quentin Audrain
    16 Jul 2014 | 8:39 am
    Our next stop in the “Big Apple” takes us to Outside the Pixel, a growing NYC web agency, to meet with their CEO, Aurélien. They shared new and upcoming ecommerce trends we think all online merchant should know. A recent trend? Mobile. According to Custora, during the 2013 holiday season, we saw a 50% increase in conversions through the use of mobile devices. What other trend are on the rise? Press play to see what Aurélien predicts. Let’s go! PrestaShop World Tour: New York with a Web Agency Founder from PrestaShop on Vimeo. Next Stop: MONTREAL, CANADA
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    Commerce 2.0 by ShopPad

  • Unconventional Ways To Promote Your eCommerce Store

    founders
    28 Jul 2014 | 10:51 am
    SEOs and PPCs are the business ABCs… While we may know the key assets to drive commerce to one’s business these days, there are still corners of the online market still heavily untouched. Here are already existing and thriving communities to tap into. Reddit Reddit is often considered the front page of the Internet. A giant social bookmarking site, Reddit caters to just about every interest in the world. These interests are divided up into various categories called “subreddits”. There is a subreddit for everything from a specific tv show, to make-up, fishing, video games, and just…
  • Bold improvements

    founders
    7 Jul 2014 | 2:00 am
    We’ve made a bold new partnership that brings support for some of the best Shopify apps into ShopPad: compatibility with Bold Apps is now available for all stores! Check out some of our favorite apps by Bold to see how they can help you drive more sales: Customer Pricing Quickly setup tiered pricing for premium customers, membership plans or wholesalers. Product Discount Instantly create sales by brand, type, collection, hand-picked or store wide. Product Options Create simple or conditional options then bulk-apply them to any product. Quantity Breaks Easily give shoppers a discount if they…
  • Collecting pins of our favorite products

    founders
    1 Jul 2014 | 5:30 pm
    In the course of helping stores set up ShopPad for their mobile experience our staff discovered something interesting: ShopPad retailers sell some really cool things! We’ve started adding products that catch our eye to Pinterest and we’d love it if you followed along too. Our boards are curated with beautiful product images from awesome ShopPad stores around the globe. If you think your products should be included drop us a note and let us know. Happy pinning! Engage and convert more mobile shoppers Beautiful mobile solutions for eCommerce without writing a single line of…
  • Mobile Strategy Guide: Web Optimized vs. Native App

    founders
    17 Jun 2014 | 12:38 pm
    We live in a world dominated by constant consumption and it’s no surprise that our mobile devices are partially responsible for this. It is estimated that in this year, the amount of mobile internet users will be more than the amount of desktop internet users. 56 percent of American adults own smartphones. At this rate, it’s a no-brainer to adjust one’s service toward hand-held success. The most common standard for mobilization is a mobile-optimized site. With more than 50 percent of mobile phone users using mobile as their primary internet source, it’s crucial to cater to the…
  • What does Bitcoin mean for SMBs

    founders
    21 May 2014 | 10:58 am
    In just a few short years, Bitcoin has become a digital jackpot. The virtual currency and payment processing network has increasingly gained momentum and credibility since 2009. The crypto-currency is accepted by thousands of merchants across the world, including Overstock.com, WordPress and Reddit. Though Bitcoin may sound like online gold, there is always a flip side to the coin. The young concept is not without its significant share of risks as its legitimacy staggers. Russia and China discredit Bitcoin as an acceptable currency. Most recently, Japan’s cabinet has rejected it too. In…
 
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    Ecommerce Outtakes

  • It’s Music Monday!

    ECOTTAdmin
    28 Jul 2014 | 10:13 am
    Hey everyone, welcome back to another Music Monday! Check out what we’re rocking out to today, and listen in with us: The post It’s Music Monday! appeared first on Ecommerce Outtakes.
  • Ecommerce Badge of Honor: The North Face

    Sasha Butkovich
    25 Jul 2014 | 1:34 pm
    We’re back with another Ecommerce Badge of Honor! Today, the award goes to The North Face for some great design elements, as well as a wonderful user experience. Let’s take a look at this popular outdoor brand’s site and explore what’s so great about it. Starting on the home page, I really love the design and navigation elements here. This carousel of featured products and topics is really awesome. Users can open the little tabs on the left and see a short description of each one, and click over to whichever they want to explore. It’s a nice way to engage…
  • The World Cup of Ecommerce [Infographic]

    ECOTTAdmin
    17 Jul 2014 | 7:58 am
    Anyone else missing the World Cup already? We’ll have to wait for soccer, but in the meantime, check out this infographic about the World Cup of Ecommerce! Thanks to the good people at Get Elastic and Baynote for this one. Too cool! The post The World Cup of Ecommerce [Infographic] appeared first on Ecommerce Outtakes.
  • It’s Music Monday!

    ECOTTAdmin
    14 Jul 2014 | 7:47 am
    Welcome back to another summer work week… sigh. Sure, it’s rough to be inside on a beautiful day, but at least you can listen in to our favorite song picks of the day! Check them out: The post It’s Music Monday! appeared first on Ecommerce Outtakes.
  • Badge of Honor: BaubleBar

    Sasha Butkovich
    11 Jul 2014 | 9:22 am
    In case anyone was wondering how to do a really great top navigation menu, allow me to enlighten you. BaubleBar, an ecommerce retailer of fashion jewelry, has mastered the art of the drop-down, and it has earned them our Badge of Honor today. Let’s take a look to see what makes this site’s navigation so awesome. As users mouse over the various categories in the top navigation menu, a drop-down opens to show them additional options. Of course, shoppers will see the sub-categories on the left, but there’s more. BaubleBar uses the rest of the space to feature products, brands,…
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    How to Start an eCommerce Business

  • Deciding Between Amazon's FBA Program and Fulfilling Orders On Your Own

    23 Jul 2014 | 5:54 pm
    So you followed my previous posts and turned your hobby into a successful business...now what do you do with all of the inventory that keeps coming to your house? Do you rent a warehouse and begin shipping the orders from there or do you use Amazon's "Fulfillment by Amazon" (FBA) Program to fulfill your orders and store your inventory?There are positives and negatives to each choice of course, and it depends mainly on how much inventory you plan on stocking, the type of products they are (are they large and heavy, or are they small and light?)  These are some of the questions you need to…
  • 7 Days to eCommerce Profits

    27 Mar 2013 | 9:25 pm
    What do you think about this as a book title? I am looking to publish my own Kindle book on Amazon about starting and running an eCommerce business (from day 1 onward guaranteeing profits within 7 days). Please submit to me via email or comments what you think would be some good ideas to write about. Right now I will be covering:• What your one-time and recurring costs are likely to be.• The best shopping cart software for you based on your skills and knowledge.• How to choose the right credit card processing company.• 30 questions to ask any prospective e-commerce site designer…
  • Creating the Infamous Product Inventory File for Upload to Amazon

    26 Mar 2013 | 3:04 pm
    So I know you've been on the edge of your seat now for the past few days just waiting to learn just how to create this inventory file that I kept hinting at and referencing. Well the time has finally come to learn how to prepare it and then upload it onto Amazon so that your products will be listed for sale, once and for all. I am going to show you a series of videos that were created to teach you the entire process. If after watching these videos you still have questions, feel free to ask. These are all available to you once you sign up for an Amazon account too by the way, which of course…
  • You've Sourced Your Product Inventory, Now What!?

    25 Mar 2013 | 11:26 pm
    Well, I hope you just read my last several posts about where to source your product inventory, and I hope you have now decided on just how you will get the products that your customers will end up purchasing. If you have chosen to purchase them wholesale and send them to FBA, congratulations as you have already graduated to the big-show! But if you decided you wanted to play it safe and try out dropshipping first, don't despair, you are well on your way to great success as well! No matter which avenue that you choose to go down on your path to success, if you are determined enough and…
  • All about Doba: Why You Need It When Starting Out

    25 Mar 2013 | 8:43 pm
    I hope you all have gotten the chance to review my last couple of posts about Inventory Source and World Wide Brands Directory. Now that you have an idea of what they are about, and how to use the basics to them, I wanted you to get the chance to learn just why you need to use Doba, and also to get a sneak preview of their platform. First, check out this video that explains why you need to use Doba. I used a friend of mine's YouTube video about Doba as he explains it perfectly, check it out:I hope the above video helped explain just WHY you need to use Doba...but if it didn't convince you, I…
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    Build My Online Store

  • Episode #109: How To Create And Execute A Successful PR Strategy

    Terry
    27 Jul 2014 | 3:45 am
    Conrad Egusa from Publicize.co and former Venturebeat writer joins us this week to talk about what journalists and press are looking for in a story. He shares his experience as a writer and advisor to startups on how to craft your story, write an email pitch, and successful ride the wave of features on prominent publications for your industry. Topics Discussed: Background of the PR industry What stories are  journalists are publications looking for Two ways to make your pitch stand out from the competition Why you should consider giving journalists an exclusive Email etiquette and social…
  • Episode #108: Site Teardown of #BALLER Leather with Brendan Tully from Pareto E-Commerce

    Terry
    20 Jul 2014 | 3:00 am
    This week I get an ass whoppin’ from Brendan Tully at Pareto E-Commerce/Search Engine Shop on improvements I can make to my online store. Brendan has grown his own stores from six to seven figures, and now works as a marketing consultant for e-commerce stores. Within two weeks of implementing his tips I’ve made an extra $500 in revenues and still have more things to change. He was previously on the podcast in Episode #22 talking about E-Commerce business fundamentals that’s one of the most popular episodes to date. Topics Discussed: Common mistakes and errors in Google…
  • Episode #107: Best Practices In Customer Service With Patrick Speijers from Robin HQ

    Terry
    13 Jul 2014 | 3:00 am
    What are the best customer service practices for a small e-commerce store? Patrick Speijers joins me this to talk about some tips and best practices, along with a brief introduction on his company Robin that helps provide a great experience to customers. Robin has an innovative technologies that don’t utilize ticketing systems or do-not-reply emails that add a unique personal touch to your online store. Topics Discussed: How does the ticketing system work, and why does Robin not use that? Three improvements in the customer experience that can have a big impact Viewing customer service…
  • Episode #106: 5 Lessons From The Psychology Of Selling [BOOK REVIEW]

    Terry
    6 Jul 2014 | 3:30 am
    Recently a book was recommended to me called The Psychology of Selling by Brian Tracy. Many people claimed this book changed their life, and I can say that they’re right. Everything in this book is authentic and genuine and you will be better off for reading it. In this episode, I share my top 5 takeaways having listened to the audiobook 4-5 times. Topics Discussed: How self-esteem and self-confidence reflects your ability to sell. What key qualities do the top salespeople have ? How to focus on the right topics with potential customers. Why quality is never the primary reason people…
 
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    DataFeedWatch » Blog

  • Copy your Data Feed to another Channel

    Jacques van der Wilt
    21 Jul 2014 | 2:44 am
    Merchants often want the same data feed optimization for all channels. In DataFeedWatch you can create a feed for one channel, by simply copying the mapping of another channel. That saves a lot of time. Many DataFeedWatch customers have a few complicated rules. Like mapping color from description, product type from Title, excluding products from 10 different categories or creating categories for 50 different product types. So if your rules apply to all your feeds, it is best to enter these rules once and then copy them to all other channels. How does Copy Channel work? Copy Channel is…
  • Product Pictures in DFW Analytics

    Jacques van der Wilt
    18 Jun 2014 | 5:48 am
    Sometimes it’s the small stuff that makes our life easier. So we added a very small feature to Analytics: you can now see a picture of every product in the products overview. A picture says more than a thousand words, so seeing the image in the product table will often be more efficient than reading the Title or the ID. How to show the images? Click ‘Customize Columns’ and add a column for one of your image-fields. An extra column will appear that shows an image for each product. About DataFeedWatch DataFeedWatch is data feed management software that enables merchants on Magento,…
  • Shopping Feeds for Magento Multi Store Views

    Jacques van der Wilt
    12 Jun 2014 | 2:41 am
    Our Magento data feed extension now also works for Magento shops with multi store views. Data feeds for Magento Multi Store Views Multi store views are used most often to sell the same products in different countries and/or different languages. In that case, you also need to have different feeds for each channel. Let’s say that you would like to sell your products on Google, in the US, UK and Germany. Google requires a different feed for each country, each in the local language and with the appropriate currency. With DataFeedWatch you can create these feeds: Adding different store views in…
  • 3dcart: 10 Amazing Resources to Optimize your Data Feed for Comparison Shopping Engines

    Jacques van der Wilt
    3 Jun 2014 | 7:34 am
    Ladies and gentlemen: we got ‘m! From now on 3dcart merchants can benefit from full integration with DataFeedWatch. We have an app in the 3Dcart app store and 3D-merchants are able to create and optimize their data feeds for Google Shopping and 500+ other Shopping Channels all over the world. Connect your 3dcart shop to DataFeedWatch You cannot start creating your feeds without connecting your shop to our application. The good news is that you can do it in 8 simple steps. Here is our step-by-step instruction on how to connect 3dcart to DataFeedWatch Optimize your 3dcart feed 3dcart…
  • Google Shopping Data Feed for 3dcart shops – Part 1: Required Fields

    Jacques van der Wilt
    3 Jun 2014 | 7:33 am
    We have recently added 3dcart to the list of the Shopping Carts supported by DataFeedWatch. In this article you will find instructions on how to use your 3dcart fields to create a perfect feed for Google. In the first part we will focus on the required fields. The good news is that most of the fields that have to be filled can be simply renamed from your 3dcart attributes without any additional modifications. You can map: id from variant_id title from name description from description link from url image_link from image_url price from price brand from u_brand gtin from u_upc The only field…
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    Granify

  • Granify Awarded Best in Ecommerce Solutions and Best Digital Startup at The Digital Alberta Awards 2014!

    Dani Beach
    22 Jul 2014 | 9:25 am
    We were honored to attend the Digital Alberta Awards 2014 on July 19 at The Royal Alberta Museum. Granify brought home awards in both categories we were nominated for — Best in Ecommerce Solutions and Best Digital Startup! Our team takes great pride in the product we’ve created, and it is humbling to be recognized for that hard work. We are also thankful to the judges for seeing the value that our company has to offer. We are impressed with the work that Digital Alberta is doing for the province. Encouragement and recognition are powerful tools in helping emerging digital startups and…
  • 5 Ways Brick and Mortar Retailers Are Still Beating Your Ecommerce Store

    Marysia Wojcik
    12 Jun 2014 | 7:31 pm
    Over the last 20 years, the emergence of eCommerce has radically changed how people shop, and the industry is getting more innovative by the day. Online shopping is convenient, often has better prices, and makes it easy to shop around and compare several stores and products at the same time. But that doesn’t mean online retailers don’t face challenges of their own, especially in terms of customer experience. Here are a few ways brick and mortar stores still have an advantage, and what you can learn from them. 1. A personal touch While many online stores have a…
  • Using the Goal-Directed Design Process to Improve Customer Experience

    Dani Beach
    9 Jun 2014 | 10:57 am
    Customer experience is paramount in today’s online marketplace. Because online shoppers have limitless product options and the ability to compare items instantaneously, it’s not enough to make a flashy site and fill it with high-quality products. You have to make your site’s design and processes all about the customer. In his book Delivering Happiness, Tony Hsieh explains that Zappos designed their shipping processes for the benefit of the customer even if it meant making their warehouse workers’ jobs more difficult. According to Hsieh, “the most efficient way to run…
  • Top 3 Reasons Online Shoppers Abandon Their Carts [SlideShare]

    Dani Beach
    4 Jun 2014 | 2:18 pm
    We have outlined three things you can do today to reduce shopping cart abandonment. Understanding why people leave your site with a full shopping cart will allow you to proactively combat this problem and get more customers through your funnel. In this presentation we’ll cover three of the most common reasons for abandoned shopping carts and what you can do to prevent them.  
  • 5 Ways to Provide Killer Customer Support

    Marysia Wojcik
    2 Jun 2014 | 2:59 pm
    It’s old news by now that shoppers go online for the convenience. Making information difficult or time-consuming to find is a sure way to lose customers quickly; shopper uncertainty kills conversion because shoppers want information to be readily and easily accessible. This is especially true for customer support. If a customer needs help and can’t find an answer easily and quickly on your website, they will take their questions – and their business – elsewhere. Here are five ways you can make it easy for customers to get the help they need when shopping your site. 1.
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    eCommerceFuel

  • Ep #55: How to Deliver Consistently Great Service (Or How to NOT Take Your Customers for Granted) with Ezra Firestone of SmartMarketer.com

    Andrew
    25 Jul 2014 | 3:00 am
    New post from eCommerceFuel:  This week, Ezra Firestone is back to discuss how to provide excellent customer service with an eCommerce store. We discuss how the key to success, and one of the cheapest marketing tools available, is consistent, great customer service. We also get into different types of tools you can use to effectively track incoming correspondence, with an easy-to-access log to ensure completion. On this episode, Ezra and I use our experiences with our eCommerce stores, along with valuable advice to help turn anyone into a repeat buyer. You don’t want to miss this…
  • Ep #54: Building the World’s First Self-Learning eCommerce Platform with Josh Caba of CortexCommerce.com

    Andrew
    18 Jul 2014 | 3:00 am
    New post from eCommerceFuel: A majority of eCommerce owners have been led to believe that self-learning platforms are only available to those whose revenue is in the millions. While it is true that self-learning platforms are generally more expensive than typical platforms, they more than make up for their cost by dramatically increasing sales. Self-learning platforms have the ability to provide you, as an eCommerce owner, the power to talk to each customer personally, making them feel like you know who they are and what they are interested in. As a result, the customers get a…
  • Ep #53: Lessons Learned the Hard Way, Tips for Hiring in an eCommerce Start-up with Bill D’Alessandro of RebelCEO.com

    Andrew
    11 Jul 2014 | 3:00 am
    New post from eCommerceFuel: eCommerce guru, Bill D’Alessandro is back on the show this week to join me in a review of hiring our first employees. We discuss everything from what we did right, where we were able to mix it up, and what we completely missed the mark on. We also take some time to catch up on what has been going on since our last episode. On this week’s episode, using our experiences from the last 6 months of working through the hiring process, Bill and I come up with 6 lessons to a successful hire. You don’t want to miss this episode’s beneficial tips that will save you…
  • eCommerceFuel Live: The Event for Independent Store Owners

    Andrew
    10 Jul 2014 | 1:43 pm
    New post from eCommerceFuel: If you’re an independent store owner or eCommerce professional who’s serious about networking with and learning from some of the best in our field, you won’t want to miss eCommercefuel Live.  It’s this August 22nd – 24th in Austin, TX. Join us for a weekend of connecting, sharing eCommerce strategies, expert speakers, breakout sessions and swapping stories from the trenches. We’ll also mix in plenty of fun group activities planned around Austin, including an opening party at Bigcommerce headquarters. Originally created for members of our…
  • Ep #52: Tips for A/B Testing in the Real World with Ezra Firestone of SmartMarketer.com

    Andrew
    4 Jul 2014 | 3:00 am
    New post from eCommerceFuel:Ezra Firestone is back for another round this week with 5 tips for A/B testing eCommerce stores. We discuss everything from why you should perform testing on your site to what you should be looking for when setting up a test. You can also see the introduction video that my sales manager and I did to A/B test on my RightChannelRadio.com homepage that had Ezra cracking up (and jealous!). On this week’s episode, Ezra and I use our businesses to provide real world examples of the best and worst ways to set up A/B testing. You won’t want to miss this episode’s…
 
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    Ecommerce News

  • Topshop and Topman partner with Zalando

    Henoch
    28 Jul 2014 | 7:02 am
    British brands Topshop and Topman will launch on the fast-growing fashion website Zalando. This will happen in September and is part of the brands’ expansion drive, as they will launch in selected European countries, not including the United Kingdom. According to RetailWeek Topshop has long been a target of Asos – which you could call the British rival of German fashion site Zalando – but Topshop has so far opted not to sell its clothing on the website of Asos. Dedicated online shops for Topshop and Topman, both owned by British multinational retailing company Arcadia, will…
  • UK shoppers more conscious of their security online

    Henoch
    28 Jul 2014 | 5:04 am
    Half of online shoppers in the United Kingdom think that retailers could be doing more to keep them safe online. They feel that they now are more conscious of their security online than they were twelve months ago. It seems that 1 in 4 online consumers have been, or have a family members who has been, a victim of online fraud. This appears from a survey conducted by eDigitalResearch and IMRG. Of the 2,000 online consumers surveyed the majority feels that it is up to retailers to invest in powerful security and privacy policies to keep them safe when shopping online. Only a handful of…
  • Ecommerce Poland grew to €6.3bn in 2013

    Henoch
    25 Jul 2014 | 8:17 am
    The ecommerce industry in Poland grew by 25 percent in 2013. It was worth 26 billion Polish zloty, or 6.3 billion euros, last year and is expected to grow to more than 22 billion euros in 2020. This is equal to a compound annual growth rate of approximately 19 percent. This is apparent from a study by market researcher PMR. The forecast is that the share of ecommerce in the total retail market will be 10% by 2020, compared to 4% at the end of last year, as Wyborcza.biz writes. The ecommerce market in Poland has increased twenty-five-fold over the last decade and is currently one of the…
  • Ecommerce in the Canary Islands: 278 million euros

    Henoch
    25 Jul 2014 | 3:51 am
    Online sales in the Canary Islands are one of the main challenges for ecommerce companies selling their products in Spain. The islands, including Tenerife, Fuerteventura and Gran Canaria, are known for its special taxation, which make it not a very popular shipping destination for online stores. The ecommerce industry in the Canaries however generated a turnover of 278.6 million euros in 2012. This is evident from the Canarian Agency for Research, Innovation and Information Society, aka ACIISI. Director Juan Ruiz Alzola announced the latest data during a presentation that took place last…
  • DPD wants to double market share in Germany

    Henoch
    24 Jul 2014 | 3:23 am
    DPD aims to double its share of the business-to-consumer shipping market in Germany by introducing new innovations. Customers now get a delivery time window of as little as 30 minutes. They are also able to see on a map where their parcel is at any particular stage, together with the number of stops the driver still has to make before the parcel reaches its destination. The parcel carrier just upgraded its services, saying with this innovation it aims to take its share of the German B2C-market to 15% by 2018. According to Boris Winkelmann, chief executive of DPD Germany, the new service was…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • Hire Shopify App Development Company to build Robust eStore

    admin
    24 Jul 2014 | 4:38 am
    Perception System, a professional eCommerce development Company with expertise in diverse industry and served numerous global clients, can gear up with professional e-commerce web design and development based on Shopify. Shopify is one of the leading eCommerce platform that used to develop online stores. This latest platform comes has been in private beta since October 2012 and now it is available to the public for use. Over 50,000 online stores are developed with Shopify eCommerce platform. Perception System has an experienced team of Shopify store developers, who have expertise in PSD to…
  • 4 Points That Make Your eCommerce Business Million Dollar Worth

    admin
    17 Jun 2014 | 12:41 am
    Today, more and more businessmen prefer for an online business in order to boost their products, services and their brand value. There are lots of eCommerce owners, who are in different situations like growing, declining and anywhere in between, but all of them are looking to boost the value of their business. Moreover, some eCommerce entrepreneurs are wondering what their business is worth and what it may sell for. So, if you are also one of those eCommerce professionals, who are looking to make their business million dollar worth, below I have listed 5 points that can make your business a…
  • 10+ Highly Responsive & Feature Rich HTML5 eCommerce Templates

    admin
    2 Jun 2014 | 3:53 am
    Today, most of the businesses worldwide are opting for having a great eCommerce website to sell their range of products and services. For running a smooth online business, it is essential to have a perfect eCommerce site that has maximum number of facilities and build with numerous features. For having the best online site, businesses can make use of highly responsive and feature-rich HTML5 eCommerce templates that stuffed with lots of innovative features. To make your eCommerce website a perfect destination, you should use advanced quality HTML5 responsive eCommerce templates. At present,…
  • Major Things to Know About Entry-level Business Development & Partnerships

    admin
    30 May 2014 | 4:02 am
    After non-technical positions in the start-up companies, the roles of BD as well as partnerships are most important that need to be considered. But how many of you know that what someone do in this department? Very few numbers of people know about these people and their roles. Below are three things that you need to know. According to me and my personal experience, BD as well as partnerships mainly consists of three major things: When it comes to talk about the first thing, it is the process of marketing, selling and developing strategies for your company. In short, doing anything takes to…
  • Magento, Shopify & PrestaShop – Three Most Popular CMS for eCommerce

    admin
    20 May 2014 | 2:55 am
    Today, you can find lots of eCommerce CMSs that come with different features, functionalities and performance. Mainly, there are three CMSs for eCommerce that are extremely popular right now for their incredible features and functionalities. Magento, PrestaShop and Shopify are the three well-known CMSs that take the eCommerce industry by storm. These three are such solutions that most of the eCommerce merchants are using for their eCommerce website so that they can take their business to the next level. Here in this blog, I have given deep look over these three CMSs that can be used for…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Spark::red Maintains PCI Level 1 Compliance

    Elena
    22 Jul 2014 | 6:40 am
    Spark::red has, once again, successfully completed its PCI DSS Level 1 Certification and currently complies with the payment card data security standards for Managed Services Providers. Spark::red takes online security very seriously, going through annual audits by Trustwave to maintain PCI Level 1 Compliance. By completing annual certification and keeping its focus on mitigating the risks of payment card data security vulnerabilities, Spark::red helps simplify the process of PCI Certification for its customers. Together, Spark::red and its customers deliver worry-free shopping experiences to…
  • New ATG Commerce Licensing Model – New Opportunities for eBusinesses

    Elena
    15 Jul 2014 | 7:15 am
    I’ve complained about the (old) Oracle ATG Commerce licensing scheme in the past, and I can’t express how happy I am that they have introduced a new licensing structure.  Moving away from the old core or processor based licensing, to a new metrics based strategy is a huge step forward. The new licensing is based on the volume of requests, and sold in 500,000 segments.  The setup is based on the peak number of requests in a day.  So if on the highest traffic day, say Cyber Monday, your site does 2,900,000 requests, then you need to have purchased six 500k license blocks.  Endeca…
  • Writing Scheduled Services

    Elena
    3 Jul 2014 | 8:59 am
    In ATG, a scheduled service is a task that executes at a certain time, or on a set interval. ATG applications use many scheduled jobs under the hood. When writing an application, most scheduled services end up in the integration layer for something like: Generating a product catalog export on a daily basis Sending orders to the fulfillment system Processing payments Loading data from external systems Many jobs end up in the integration layer of the application because they usually deal with the movement of data from one system to another on a scheduled basis. Hint: To see a list of scheduled…
  • Spark::red Releases Oracle Database & Endeca MDEX Plugins for NewRelic

    Elena
    1 Jul 2014 | 6:15 am
    Earlier this month, Spark::red released Oracle Database and Endeca MDEX plugins for NewRelic and made them available to the general public for free. The plugins capture performance metrics for Oracle Database and Endeca, allowing access to data that was previously unavailable in NewRelic. ‘We discovered a great web performance monitoring tool and made it even better through optimizing NewRelic for Oracle Database and Endeca users.’ - Russell Moore, Founding Partners at Spark::red. All Spark::red clients currently use the plugins and already seeing the benefits. ‘It is very…
  • eCommerce Websites that Re-Platformed in 2013/2014 (Part 2)

    Elena
    25 Jun 2014 | 7:52 am
    In April I published a diagram that showed some recent customer migrations between eCommerce platforms - eCommerce Websites that Re-Platformed in 2013/2014 (Part 1). In this post you can find even more examples of such customers.     References: Sainsbury’s new multichannel grocery platform from Salmon now fully live eBay Inc.’s Magento Platform Fuels Webstore for Baby Product Maker Comark Turns to Demandware to Power Digital Commerce across Multiple Brands Rocky Brands Launches E-Commerce Sites On The Demandware Platform la prairie Invigorates its Digital Commerce Operations…
 
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    BrainSINS - Smart ECommerce

  • Awesome Study; Why Costumers participate in Loyalty Programs? by TechnologyAdvice

    Estela Gil
    24 Jul 2014 | 4:26 am
    Our friends of TechnologyAdvice  have created this interesting study on consumer loyalty, do not miss these interesting data. Also if you do click on the image you can download it. KeyData of Why Costumers participate in Loyalty Programs? - Respondents were 59 percent more likely to use a loyalty program that offered a smartphone app - Consumers still are not ready, however, to use a digitally-exclusive loyalty platform - Customers who are enrolled in at least one loyalty program are 82 percent more likely to shop at businesses that offer similar reward programs - Saving money is the…
  • A guide to encouraging users to register (part 2)

    José Carlos Cortizo
    23 Jul 2014 | 4:20 am
    We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or give my email to an online store if I’m not shopping? This is the question that users make when you ask them to subscribe to your newsletter or register. It’s also a question that many eCommerce/marketing managers are unable to answer. Seeing how many eCommerce stores ask their users…
  • How a Loyalty Program can Boost Revenue

    Keith Cawley
    22 Jul 2014 | 1:46 am
    When you think of customer loyalty, you probably think of grocery rewards cards, or airline miles. Recently, however, a new breed of digital programs has emerged from the gamification movement, injecting new life into these tried and true programs. And they are effective. In fact, customer loyalty programs are often one of the simplest ways to boost your business’ revenue. Forbes magazine found that acquiring new customers costs five times more than retaining existing ones. As a result, finding ways to keep current consumers coming back is much more cost effective than constantly marketing…
  • #infographic eCommerce trends: Men vs. Women

    Susana Prieto
    18 Jul 2014 | 4:23 am
    Our friends of Nextopia have designed an infogrpahic showing the differences between men and women when they go shopping, I mean, their habits. We know that both are different in many facts of life, but also, each one has it’s own behaviour in shopping, they don’t pay attention to the same marketing promotions; even the colors of an online store can affect them in buying a product. Keydata Men prefer to buy between 7 and 8 pm, instead of women who do it around 12-1 pm. Men like to study the details of a product while women quickly view a product and move onto the next thing. Both…
  • The importance of the blog for an online store

    Jordi Ordoñez
    15 Jul 2014 | 4:07 am
    If you have an online store but don’t have a blog yet, I think you’ll find this post interesting. Perhaps you should start working on that blog and those contents, but read this post first. I think having a blog is just as important for an online store as having a payment gateway. That  is, you MUST have it. And this for three reasons: value, trust, and SEO. Luckily, it looks like eRetailers are becoming aware of the weight of the contents of their online stores as well as of the contents of their blogs, and fewer blog contents are being written by the owner’s cousin or the intern.
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    Magik

  • 4 On-Page SEO Techniques That Could Help

    Ashish
    16 Jul 2014 | 5:33 am
    SEO means Search Engine Optimization. SEO of your webpage should be done such that it can give high ranking in the search results of Google/Yahoo/Bing etc. Higher the page is ranked there are more chances of getting traffic to the website. As the number of visitors for the webstore increases it will also increase the […]The post 4 On-Page SEO Techniques That Could Help appeared first on Magik.
  • How ‘Recommendations’ Can Help Increase Your eCommerce Store Sales?

    Ashish
    16 Jul 2014 | 5:19 am
    Ever thought what recommendations can do for your ecommerce store? ‘Recommendations’ can help increase your eCommerce store sales. The main motive of all ecommerce websites is to generate revenue and eventually profits. Recommender systems are changing from creativity used by a few ecommerce sites, to serious business tools that are re-shaping the world of Ecommerce. […]The post How ‘Recommendations’ Can Help Increase Your eCommerce Store Sales? appeared first on Magik.
  • 4 Off Page SEO Techniques to Optimize Your Website

    Ashish
    16 Jul 2014 | 4:51 am
    Looking for some off page SEO techniques to optimize your website? Here are some. Off page SEO is done off site and usually it is not visible on your website. It is a long-term process and must be done regularly to optimize your website in a better way. This includes promoting your website via social […]The post 4 Off Page SEO Techniques to Optimize Your Website appeared first on Magik.
  • Twitter Contests to Promote Your eCommerce Store

    Ashish
    16 Jul 2014 | 4:20 am
    Need to promote your eCommerce Store? Twitter Contests to promote your eCommerce store is one of the best ways doing it. Twitter is used for various purposes especially for marketing and advertising. It is a platform that provides for easy communication between the stores. A twitter contest is an effective way to create buzz about […]The post Twitter Contests to Promote Your eCommerce Store appeared first on Magik.
  • How to Boost Conversion by Getting Good Reviews

    Ashish
    16 Jul 2014 | 4:07 am
    Ecommerce store owners can definitely boost conversion by getting good reviews, how? Read on. Good reviews increase sale conversion of e-commerce. An e-commerce thrives on good reviews. There are various reasons why good reviews are a cardinal part of the e-commerce website. Good Reviews Help Build Trust Factor: An e-commerce website that is dotted with […]The post How to Boost Conversion by Getting Good Reviews appeared first on Magik.
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    ekmpowershop.com

  • How to deal with your customer abandonment issues

    iangibson
    29 Jul 2014 | 5:49 am
    The fear of being left There are few things that we like less than being left. Whether that is on a personal level or when it comes to business. As a merchant you will know this problem all too well. You watch a certain amount of people click their way through to the checkout area and the finish line is in sight, but so many things can still go wrong on the home stretch, you might feel safe, but nothing is high and dry yet. Common reasons for abandonment There are a few reasons why customers can suddenly get cold feet during the checkout stages. Here are a few of the most important ones that…
  • You got to be trippin – no free shipping?

    SonkeDokel
    28 Jul 2014 | 4:26 am
    Free Shipping When I’m shopping on the internet, there are a few things I look out for. Does the website I’m buying from look trustworthy? Does it look up to date? How can I pay for the items? And most importantly to myself, how much will shipping be? The last question is often the most crucial. I can get to the final page of the checkout, be on the verge of purchasing my items and then I see what I’m to be charged for shipping. This gets particularly annoying when I’m spending a fair chunk of money in the first place. I tend to almost perceive free shipping as a must at this point.
  • Unleash The Power Of Video On Your Customers

    DeanMorgan
    23 Jul 2014 | 5:48 am
    In my previous article we discussed how implementing a video strategy can have a positive effect on your eCommerce business, how it can help improve customer confidence, reduce returns and also help with your on site SEO. Building on this, we’re going to be taking a deeper look into the different types of video available and how you can utilise these to provide your customer with a better experience on your website. There are numerous ways in which you could implement a video strategy into your ecommerce business. The biggest limiting factors are creativity and of course your budget.
  • 3 Google Analytic Reports to help improve your Google AdWords

    Tony
    19 Jul 2014 | 11:00 am
    I often write articles around the inner workings of Google AdWords, you name it, I have probably covered it at some point during my career, after all Google AdWords and Google Analytics is my specialised subject, plus it is a lot more interesting than my second specialised subject – SEO. However, after trawling through some of my past articles I realised that I very rarely cover the subject of Google Analytics. In my attempts to rectify this, here are 3 Google Analytic Reports that should help you improve your Google AdWords campaign.   1. Landing Pages Report – One of the most…
  • Is choice a bad thing?

    SonkeDokel
    17 Jul 2014 | 7:23 am
    We love choices! – Actually, we don’t. We hate them! Ah choice. Look at all these lovely things. So many pretty things to choose from. But what should I choose. Oh no, I don’t know what to choose. TOO MUCH CHOICE I DON’T KNOW WHAT TO DO. I’ll leave. Choice is a terrible thing. We all crave it, but once we have it we don’t know what to do with it. It can make us panic or make us nervous. What shoes to wear with an outfit, which T-Shirt goes with these jeans…the worst thing is standing in front of a shelf at the supermarket and you’re looking at 20 different choices of the…
 
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    How to Win at Ecommerce

  • 5 Beautifully Functional Mobile Product Pages

    29 Jul 2014 | 4:37 am
    Mobile commerce: it’s here, it’s thriving and it isn’t going anywhere anytime soon. Indeed, it's becoming increasingly difficult to overlook the abundance of evidence - both statistical and anecdotal (see the tweet from Matt Curry of Love Honey below) - confirming the rapidly increasing consumer appetite for mobile shopping.  2 days post going responsive, and we’ve increased our mobile conversion rate somewhere between 60 to 100 percent, which is nice. — Matty Curry (@mattycurry) August 2, 2013
  • Why Pogo-Sticking is Bad News for Ecommerce [Video]

    23 Jul 2014 | 7:49 am
    Intrigued as to what the online phenomenon of ecommerce pogo-sticking is? You should be - it can have a huge impact on your website's ability to sell. At Ometria’s latest breakfast seminar, renowned ecommerce expert Dr Mike Baxter spilled the beans on what online pogo-sticking is and how it can be prevented, alongside a whole bunch of other ecommerce ‘hacks’ (now available in a free downloadable ebook called 12 Things You Can Start Tomorrow To Accelerate Your Ecommerce Business.  
  • 6 Fashion Retailers Using Music To Amplify Their Brand Image

    22 Jul 2014 | 9:48 am
    In the bustling fashion marketplace, having a brand story - a lifestyle and image that people feel they’re buying into when they’re purchasing your products - is undoubtedly crucial in attracting and retaining the attention of customers and potential customers. This strong sense of community and belonging is, in many ways, mirrored in the music industry; the ‘tribes’ - characterised by style or genre - that individuals choose to align themselves with have important implications for their sense of self and personal identity. Given this fact, it’s fairly surprising…
  • How to Calculate Cost of Customer Acquisition (CAC) in Ecommerce

    17 Jul 2014 | 9:03 am
    The cost of customer acquisition (CAC) means the price you pay to acquire a new customer. In its simplest form, it can be worked out by: Dividing the total costs associated with acquisition by total new customers, within a specific time period Do not get this metric confused with cost per action (CPA), as there is a strong distinction between the two. In ecommerce, cost per action is typically the amount you pay to convert a customer - i.e to make a sale - but this relates to both new and returning customers. CAC is all about acquiring new customers. See how even Google refers to CPA as…
  • A Little-Known Formula for Maximising Sales from Your Category Pages

    14 Jul 2014 | 9:31 am
    Did you know you can use a simple equation to find out which of your products should be at the top of your category pages? At Ometria’s latest breakfast seminar, renowned ecommerce expert Dr Mike Baxter gave us a maths lesson, alongside eleven other ecommerce conversion ‘hacks’ (now yours free in a downloadable ebook called 12 Things You Can Start Tomorrow To Accelerate Your Ecommerce Business. In the video, Mike reveals how to use your data to find out which products you should be promoting to the top of your category page if you want to maximise sales. A transcript is…
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    e-Commerce Essentials

  • Blogging and Social Media Trends of 2014

    Steve Loates
    29 Jul 2014 | 3:00 am
    One of the most comprehensive reports on the status of the industry can be found here 2014 Social Media Marketing Industry Report which surveyed over 2800 marketers. Some of their key findings: Over half of the marketers (58%) surveyed chose original written content as their most important form of social media content, followed at a distance by original visual assets (19%) and original videos (12%). When asked what social media platform they wanted to master, 65% of marketers said Google+, displacing blogging, which took the top spot in 2013. The first runner-up this year was LinkedIn with…
  • Improving your LinkedIn Profile

    Steve Loates
    22 Jul 2014 | 3:00 am
    A trend I’m seeing more and more is the use of LinkedIn by professionals to find other professionals that they need. By using LinkedIn to search for a Financial Advisor, Graphic Designer or Marketing Specialist or other type of service provider, the top results generated are people you know followed by people who know people you know. It’s human nature to want to deal with people we know and there’s a certain comfort in hiring a professional who’s already in your network, or in close proximity to it. In addition, I have spoken to many people who find LinkedIn profiles provide better,…
  • What Value do you Place on LinkedIn Endorsements?

    Steve Loates
    15 Jul 2014 | 3:00 am
    I don’t place that much value on LinkedIn endorsements, but I’m sure like many of you I do receive and give endorsements now and again. But are they really that valuable? I hear talk about their ability to increase your credibility, but I wonder should they really be taken that seriously? After all it’s so easy to do the LinkedIn version of “liking” someone via an endorsement much like you like someone on Facebook. Perhaps in Canada, where we’re known to be so polite, we can’t say no to people just trying to be helpful. I have received endorsements from people I’ve worked…
  • Canadian Retailers to Score at World Cup

    Steve Loates
    9 Jul 2014 | 3:00 am
    Although Canada hasn’t qualified for the World Cup since 1986, retailers in Canada are finding some interesting ways to bring a little World Cup enthusiasm into their enterprises and even help generate a little business for them. It might be instructive to business owners to take a look at what some small businesses are doing either by selling merchandise and products directly related to the big event or just making their enterprises more engaging around the world’s beautiful game. Alberta Bound When you think of Edmonton images of Brazil don’t usually coincide. However, local…
  • e-Commerce Retailers to Profit from World Cup

    Steve Loates
    7 Jul 2014 | 9:45 am
      In case you haven’t heard, the world’s biggest sporting event, the 2014 World Cup, is on in Brazil. Here’s a hint: Notice all those country flags flapping from car windows or on street corners? They could easily be the welcoming wave of retailers around the world inviting you into their stores. This month-long sporting spectacle gives retailers, and especially e-Commerce enabled companies, a unique opportunity to reach out to the growing number of soccer fans from around the world. In the last World Cup in 2010 it’s estimated that 3.2 billion people watched at least part of the…
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    Shopping Signals

  • The Guiding Factors for Effective ECommerce Web design

    Ryan BeMiller
    11 Jul 2014 | 1:11 pm
    Unless you’re living under a rock, you’re no-doubt aware that eCommerce is growing by leaps and bounds globally. The impact of this massive growth is such that, in the United States alone, profits from eCommerce are expected to cross 434 billion US dollars by 2017, at the bare minimum. The primary objective of any eCommerce website is to convert the viewers in to potential buyers, and finally to generate profits. Moreover, customers are strapped for time and can’t afford to endlessly hunt through a website to find what they’re looking for. So, eCommerce sites have to function fast…
  • Shopping Cart Abandonment Could Be Good For Business [Infographic]

    Ryan BeMiller
    30 Jun 2014 | 10:19 am
    I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped.  They assume that, for some reason, the customer must have decided they were unwilling or unable to complete a purchase. I don’t see it that way.  Thinking like a customer, and reflecting on my own online shopping habits, I can’t accept that.  Sure, this is the case with many abandoned carts. I don’t deny that this is the case a lot of the…
  • The Ultimate List of Hosted eCommerce Solutions

    Ryan BeMiller
    20 Mar 2014 | 7:47 am
    Do you find the sheer number of available eCommerce options to be overwhelming? I do! There so many shopping carts out there that it’ll make your head spin! Hosted solutions, software solutions, plug-ins…lots of choices. Typically, the easiest to implement are solutions that are hosted by the company. They have all of the technical stuff figured out so that you can just focus on growing your online business. So I thought I’d put together a seriously complete list to showcase hosted eCommerce solutions. Hosted eCommerce Services Check out my list, and vote up or down the ones…
  • Social Media for Ecommerce is a Waste of Time

    Ryan BeMiller
    11 Dec 2013 | 1:47 pm
    Are you focusing a lot of your efforts on promoting your site via social media? If so, you may want to STOP DOING THAT! Don’t Waste Your Time on Social Media for eCommerce Sales According to IBM’s recent Black Friday 2013(pdf) report, online sales originating from social media sites resulted in just 1% of total eCommerce sales for the week leading up to, and including, Black Friday. Now I know there are exceptions, and if you are one of those exceptions I would love to hear from you! (add a comment below)  But in general, what this study suggests is that if you’re…
  • eCommerce Wins the Weekend

    Ryan BeMiller
    3 Dec 2013 | 7:54 am
    The results are in. Ecommerce sales increased 17.3 percent over the Thanksgiving & Black Friday weekend, according to a reuters.com article.  Whereas retail sales were about 3 percent less than they were the same time a year ago.  That spells  a big with for online merchants. The experts attribute this decrease in spending to the lower prices retailers are offering.  The aggressive nature of price cutting and discounts during this season is likely an attempt to compete with the low prices and convenience offered by online merchants. Online retailers are also being aggressive with deep…
 
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    Blog posts

  • Optaros Celebrates 10th Birthday

    sregan
    25 Jul 2014 | 8:06 am
    The year was 2004.  George W. Bush was running for re-election, and Amazon.com was celebrating its first year as a profitable company. Technology continued to dominate the headlines, particularly after a Nokia executive speculated that up to two-thirds of all cell phones could eventually feature a built-in camera.  Social Media was also taking shape.  Within 24 hours of its launch, 1,200 Harvard students registered for “The Facebook”, a self-described “online dictionary that connects college students through social networks“That very same year, Optaros was born.It’s now 2014, and…
  • 4 eCommerce SEO Best Practices You Can’t Forget

    afosbrook
    22 Jul 2014 | 11:38 am
    eCommerce SEO is a very common concern for many of our clients. Given the depth and breadth of their different product, category and transactional pages, their eCommerce websites tend to be much larger than a typical website. While many classic SEO best practices are still applicable, there are some crucial considerations that must be in play to see true success with SEO and eCommerce.1. Keep it clean There is a lot of advice out there on SEO, but you need to be savvy enough to understand which tactics will help, and which ones will be hurt, your rankings. Google is getting increasingly…
  • The Battle for the Internet of Things, and the Winner is…

    kcarlson
    21 Jul 2014 | 8:44 am
    There are a lot of amazing technologies and devices being brought to market these days. We’ve all seen them — Bluetooth capable health monitors, the Nest thermostat, fitness devices — and the number is going to continue to grow. Underlying all these devices is a technological battlefield where companies are trying figure out the best way to work with and encourage the app building in the developer community.Apple and Google have huge developer camps writing thousands of new apps each week using their tools and technology. Both of these companies have well-rounded software Development…
  • 7 Ways Apple's M7 Chip Can Improve Customer Experience

    kcarlson
    17 Jul 2014 | 8:55 am
    A little over a month ago, iOS 8 was released in beta to developers, and one of its key features are enhancements to geolocation capabilities. In particular, iOS 8 will take advantage of the M7 processor in the iPhone 5 and allow developers to take advantage of indoor positioning systems (IPS) that offer great accuracy of information when indoors.I’ll spare you the exciting technical things, which are really cool, but I’m sure most folks will wonder what this means for eCommerce and Retailers. Here are just a few possibilities:I’ve written previously about OmniChannel /…
  • Optaros Receives Award from Magento for Implementing Exceptional eCommerce Solutions

    afosbrook
    10 Jul 2014 | 8:20 am
    We’re proud to announce that earlier this summer, Optaros was honored with a 2013 Spirit of Excellence Award at Magento’s Imagine 2014 Conference in Las Vegas.  Magento selected award recipients based on business strategy and growth, deployment, deployment quality, merchant satisfaction, penetration in emerging markets, and eCommerce innovation.Rob Willms, President and CEO of Optaros, had this to say about the honor; “We are thrilled to be recognized by Magento for our dedication to excellence. This award reflects Optaros’ unrelenting commitment to driving our clients’ success in…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • Helping Game Companies Monetize – TechnologyAdvice Podcast

    Kimberly R
    28 Jul 2014 | 10:07 am
    The BlueSnap team has a busy fall conference season coming up with plans to exhibit and sponsor at several key shows. One of those key shows is the DMW Games conference in New York City on September 8th. This will be our second year attending, but first time as a sponsor and we are excited to meet with game companies who are looking to monetize their game and increase revenues. Joe Twer, our resident gaming expert and Director of Sales at BlueSnap spent a few minutes talking with Clark Buckner of TechnologyAdvice about how BlueSnap is helping game companies monetize in this competitive…
  • Future of eCommerce – CEO Interview on Mint.com

    Kimberly R
    8 Jul 2014 | 10:50 am
    BlueSnap CEO, Ralph Dangelmaier We’ve been featured on Mint.com! Check out our CEO’s interview on the Future of eCommerce here. Here is a preview of the interview: Businesses around the world are looking for opportunities to grow their brand and reach new audiences, and this race to globalize has been a huge driver of innovation for how we handle payments online. “Where some were able to build entire businesses around simple U.S.-based credit card transactions, the goal now will be to serve the world,” says Ralph Dangelmaier, CEO of BlueSnap, provider of eCommerce…
  • Magisto Chooses BlueSnap to Fuel International Growth

    Kimberly R
    19 Jun 2014 | 6:15 am
    If you are like most people you probably have over 400 photos on your smartphone and maybe 100 or so videos. What do you do with all those photos besides post to Facebook and Instagram? Enter Magisto, a new BlueSnap customer. Magisto can automatically transform those photos and video clips into a short stylized home video using their cloud-based mobile video platform in three easy steps. Magisto compiles a visual, audio and storytelling analysis that adds Hollywood-style suspense, emotion and excitement to home videos. Magisto has grown to over 35 million users since its launch in 2011,…
  • New Connector with Avalara Adds Tax Help to BlueSnap’s Services

    BlueSnap Editors
    22 May 2014 | 2:38 pm
    One of the long time problems for e-commerce has been complying with sales tax law in a wide variety of jurisdictions. As global commerce has expanded, more and more companies are facing these challenges in an even wider expanse of locations. That’s why BlueSnap and Avalara are teaming up to help companies. As a result of the partnership, BlueSnap merchants can now use Avalara’s AvaTax™ capabilities from within their existing workflow to automatically calculate the final tax amount on every invoice. This provides BlueSnap users with a cost effective way to simplify the complexity of…
  • Alibaba IPO Boosts Alipay & Mobile Payments to Center Stage

    BlueSnap Editors
    8 May 2014 | 4:30 pm
    Who has time for the bank anymore? For most, a trip to a physical branch is an antiquated process where our paychecks are deposited, our credit card and utility bills are paid, and currency is changed prior to an overseas trip. But most of these tasks can be done online. This sentiment also rings true in Asia, particularly in China, where 80% of 618 million internet users go online wirelessly and where high-interest web banks are on the rise. A triad of tech giants currently dominate China’s internet: Alibaba Group in e-commerce, Tencent Holdings in games and Baidu Inc. in search. These…
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    LemonStand

  • 9 eCommerce Experts Share What Makes A Good Product Page

    Alicia Doiron
    24 Jul 2014 | 9:00 am
    The product page. Arguably the most important page on your eCommerce store. How well it’s designed determines whether someone is going to hit that “add to cart” button or move on. It is such a crucial part of your store, yet so many product pages out there are simply terrible. We’ve blogged about what makes a great product page many times, but don’t just take our word for it. We’ve brought together 9 eCommerce experts from all around the globe, to offer their ¢2 $2 on creating a better product page. So, without further ado, let’s find out what the…
  • 3 Ways To Stand Out In A Crowded Market

    Alicia Doiron
    22 Jul 2014 | 9:18 am
    You’ve got a product you want to sell. You think your product is the bees knees and you know it will sell online. Perhaps it’s the best power tool ever or maybe you’re selling awesome vintage clothes you’ve spent hours finding. You pick a theme, upload your products and you’re good to go. The sales will start pouring in. That’s what some eCommerce software companies want you to believe, but that couldn’t be further from the truth. There are hundreds of thousands of merchants selling online, many of who are selling products similar to yours, with…
  • 12 Websites With Fantastic Product Descriptions

    Alicia Doiron
    21 Jul 2014 | 9:00 am
    A yellow lemon. A juicy lemon as bright yellow as the sun’s rays. Which description do you prefer? Which lemon would you rather buy? No doubt the second. Product descriptions are extremely important. They can tell a story or make you laugh. A good product description has the ability to increase sales, move a customer to action and even make an emotional connection. Think of a product description kind of like an in store sales person. A person good at their job will make your want to buy the product. How? By being enthusiastic! They don’t just read the specs of the item, yet so…
  • 8 eCommerce Stores With A Great Search

    Alicia Doiron
    14 Jul 2014 | 8:52 am
    Having a great search is a huge opportunity to provide an amazing shopping experience. It is one of the primary ways you can help customers find what they’re looking for. An efficient search helps increase conversions because customers can find what they want right away. eCommerce companies that don’t have an effective search are losing out on sales as customers get frustrated and give up trying to find what they’re looking for. In case you haven’t heard, mobile eCommerce is booming. Many people use their phones to look up products that they may not be able to find…
  • How To Optimize Your Product Pages For Conversions

    Sid
    9 Jul 2014 | 10:01 am
    Two Billion Dollars. That’s how much Apple has spent developing their retail stores. It amounts to almost $10 million per store, and is one of the reasons why Apple is so successful. Steve Jobs realized that it’s not just the product that matters but also the experience around that product. They invested heavily in designing their stores, and controlling the shopping experience, and this directly translates to increased sales. $4,551 per square foot to be exact, the best for any US retailer. With eCommerce, the shopping experience may have gone online, but the concept remains the same. A…
 
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    Perfect Audience Retargeting Blog

  • New Feature: Boost News Feed CTR with Call-to-Action Buttons

    Tamara Alexander
    28 Jul 2014 | 9:48 am
    Facebook recently released a powerful feature - a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.   Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons, you can improve your CTR without taking up any real estate in the actual copy, image, or text of your ad. At the moment, Facebook supports the following call-to-action types: Shop Now Book Now Learn More Sign Up…
  • Introducing Retargeting List Reports

    Tamara Alexander
    18 Jul 2014 | 11:33 am
    Need to send a report on your retargeting lists to your boss, client, agency, or co-worker?  It’s a snap now! You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting List Manager. Just go Manage > Retargeting Lists and click on ‘Export Report’ right above your lists: You can export the report either as a CSV, or if you prefer to use our API, we have documentation on how to use the Segment Size…
  • Marin Software acquires Perfect Audience for $25.5m

    Brad Flora
    2 Jun 2014 | 3:24 pm
    Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place:  Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate it into their product and pour resources into Perfect Audience.  The whole Perfect Audience team is joining Marin.  Every one of us!  With Marin’s backing we’re going to hire a bunch more people and ship…
  • New Feature: Filter Campaign Performance by Campaign Type

    Tamara Alexander
    13 May 2014 | 4:25 pm
    Just a quick little feature notice today: Your Perfect Audience dashboard now has the ability to filter your performance stats by campaign type. This filter gives you more insight into how your campaigns of a particular type are performing as a whole. Use the filter dropdown menu on your dashboard to select a campaign type, or select a specific campaign to view only its stats just as before. Here’s how it looks! The post New Feature: Filter Campaign Performance by Campaign Type appeared first on Perfect Audience Retargeting Blog.
  • Preflight Checklist for Dynamic Retargeting

    Scott Danielson
    18 Apr 2014 | 9:47 am
    You’re about to launch your first dynamic retargeting campaigns on Perfect Audience.  Aw yeah!  There’s a lot more moving pieces to dynamic retargeting than static retargeting. If static retargeting is a hang-glider, dynamic retargeting is a rocket ship. Here’s a pre-flight check list of things to look for to make sure your campaigns reach orbit. 1. Check your Google Merchant Account connection. Ensure your Google Merchant account is successfully connected, that we’ve imported your products, and there were no errors along the way. Click on Settings-> Dynamic Ad…
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    Userlike

  • 10 Chat-Tipps für Ihren Support

    Timoor
    28 Jul 2014 | 12:31 am
    Jeder Support-Kanal hat seinen ganz eigenen Kommunikationsstil. Man drückt sich anders aus, wenn man beispielsweise per Email mit einem Kunden spricht, anstatt ihn per Telefon anzurufen. Im Gegensatz zum Live-Chat sind Telefon und Email Support-Kanäle, die sich bereits langjährig etabliert haben und daher gefestigte Strukturen im Kommunikationsstil aufweisen. Wir von Userlike haben in diesem Zusammenhang festgestellt, dass es noch viele Unsicherheiten beim Chatten gibt: Welchen Schreibton soll ich verwenden? Kann ich Smileys benutzen? Wie lang sollen meine Sätze sein? Live-Chat ist ein…
  • 8 Chrome Extensions To Send Emails Like A Pro

    Marta
    25 Jul 2014 | 12:11 am
    Although unfit for on-site communication, E-mail is still the most common contact and support channel among internet users. According to a survey by ExactTarget, 77% of US respondents indicated e-mail to be their primary channel for communication with team members and customers. However, the use of email is characterised by a number of problems. You don't know, for example, whether the other side has seen your message. Also maintaining the overview of your email interactions can be difficult. Luckily, there are solutions out there to increase your productivity and support your e-mail…
  • 8 Schritte Für Den Perfekten Live-Chat Start

    Timoor
    24 Jul 2014 | 2:09 am
    Live-Chat in Ihre Website zu integrieren ist kinderleicht. Man benötigt allerdings etwas mehr Aufwand und Zeit, um das Live-Chat-System mit Ihrer Online-Strategie und Zielen in Einklang zu bringen. Wir bekommen stetig Anfragen von Unternehmen, die wissen wollen, inwiefern die Implementierung von Live-Chat ihre Abläufe ändern würde und welche die wichtigsten Aspekte sind, die sie berücksichtigen müssen. Wir haben Ihnen daher die 8 wichtigsten Schritte zusammengestellt, die Sie bei der Einführung von Live-Chat auf Ihrer Website berücksichtigen sollten: Image Source: dreamstime.com 1.
  • Record Low Bounce Rates With Live Chat And Unbounce

    Marta
    20 Jul 2014 | 10:38 pm
    Unbounce is a world-leading tool for landing page design and implementation. Using a drag & drop technology, Unbounce provides an opportunity for marketers to build their own high-converting pages, without having to call for IT support. The main benefit of using Unbounce landing page tools is to improve your website’s conversion rate. This is where the goals of Userlike and Unbounce overlap. Integrating Userlike live chat into your Unbounce landing pages is as easy as it gets. At a distance of a click every marketer is now able to add their customised live chat widget to any landing…
  • Triple Your Service Efficiency With Chat Macros

    Marta
    18 Jul 2014 | 4:53 am
    We'd like to share with you the best practices in the use of Chat Macros. A Chat Macro is a useful live chat feature that allows you to type a simple command that triggers an automated predefined text. Chat Macros are 100% customisable and you can use them for many purposes: from standard greeting messages to standard product descriptions or policy statements. The benefits from using chat macros: 1. They increase productivity due to the decrease in typing time 2. They allow you to answer multiple chats simultaneously 3. They allow you to keep consistent answers across your service delivery…
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    Customericare.com » Blog

  • Live chat the anger out of irate customers

    Aurelie Chazal
    23 Jul 2014 | 1:28 am
    My colleague Art and I recently finished writing a Customer Service eBook full of tips to help companies and customer facing employees deal with challenging customer service situations. The first chapter of the book is dedicated to dealing with irate customers as we consider it the most common and difficult situation. No one likes to be yelled at but luckily there are some tips agents can follow to turn those irate customers into happy ones.   First and Last Name Email     Today’s article will focus on how you can use live chat to win over those angry customers. First of all,…
  • Tricks to spot angry customers on live chat

    Aurelie Chazal
    17 Jul 2014 | 5:15 am
    We’ve recently put together an eBook in which we give tips on how to deal with challenging customer service situations. Our first chapter focuses on angry customers and features the transcript of a pretty heated phone call. In the book we tell you to give a sincere apology, take responsibility, show sympathy and actually walk the walk. We do believe these 4 simple guidelines can go a long way but we realized that on chat, you first have to spot angry customers Text chat is a tricky mean of communication. It’s both a blessing and a burden when dealing with irate customers. It can be great…
  • Do your customers ever go the extra mile to thank you?

    Aurelie Chazal
    14 Jul 2014 | 4:32 am
    I received an amazing email few days ago from a man named JR Yates. JR is a retail jeweler in Modesto, California and is operating several online shops. However, he didn’t contact me to sell me a ring or anything, he was just eager to share a pretty awesome going the extra mile customer service story.   We’ve been writing a lot of articles about bad call center practices lately, I think it’s time we light up the mood a little and spread some happiness. Last week, my colleague Art posted an article about customers so rude who force us to rethink the “customer is always right”…
  • Customer service. When customer isn’t always right.

    Art Zabalov
    10 Jul 2014 | 4:29 am
    It’s amazing how the motto Customer is always right is truly embedded into our minds. Think about it, Since how long have you known this phrase? Since when have clients been put on a pedestal? And finally, Since when has it become the modus operandi for clients to abuse their rights?   The slogan dates back to the beginning of 20th century, when coined by Marshall Field, owner of Chicago (Now big department store Macy’s). “Ex-Macy’s” focused on offering truly exceptional customer service where visitors were even offered to be escorted to lunches and dinners by elegantly dressed…
  • Why 90% of companies fail at delivering consistent customer service

    Aurelie Chazal
    3 Jul 2014 | 12:49 am
    I recently had a really interesting chat with a former New-York customer service representative I met through Twitter. You can read the customer service and CSR stories she gathers at @RealCSRStories (I rarely tell people to follow someone but she really deserves some attention. So go ahead and click here to follow!). I really like her vision of customer service and how she is trying hard to change it for better. The main idea that came out of our conversation was that too little attention is given to customer service representatives.   A lot of articles focus on how to make customers…
 
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    Rethink Commerce Blog

  • Add Some Summer-time Sizzle to Your Affiliate Program with These 6 Tips

    Cristi Miculi
    11 Jul 2014 | 10:14 am
    Another beautiful summer is upon us, signified by long sunny days, BBQs with friends, fun on the beach, and affiliate program success. If your sales are lower than average during the summer, it doesn’t have to just be “the way it is.” It’s normal to see a drop in sales when everybody’s on vacation and not thinking about buying digital goods.  Speaking specifically about affiliate channels, we see on average a drop of about 20% in the summer months compared to the rest of the year. The good news is; this trend can be changed. Here are 6 tips you can implement during the summer…
  • Industry Buzz – June 2014

    Irina Mihaila
    24 Jun 2014 | 1:13 am
    Hi sellers! Enjoy this month’s snackable bites of commerce and digital news from across the web. How will Amazon’s new offering disrupt commerce? And will it be a hit with consumers? Products are dead. We are surrounded by services. They have become so pervasive, we don’t even think of them as we use them. A recent consumer survey that Avangate conducted revealed some interesting new data around online services. Here are some of the key findings. For a SaaS business, there’s the usual list of compelling reasons to focus on the States, but here’s why you can’t…
  • Cool People Interview Series: Andy Brice

    Delia Ene
    20 Jun 2014 | 3:01 am
    If you aren’t embarrassed by v1.0, you didn’t release it early enough My dear colleague Adriana Iordan had the pleasure of chatting with Andy Brice back in 2007 (time flies!). I’m taking the relay here and talking with Andy again. A well-respected man in the world of software start-ups, I wanted to get his perspective of how this world has changed in the past seven years and what’s predicted to come next. Andy, please start with a quick intro about yourself and then we’ll get cracking! Andy: My main business is PerfectTablePlan, a software product that helps people planning seating…
  • Strategic Customer Lifecycle Management, Smarter Payments and Conversions with the 2014 Avangate Summer Release

    Mike Ni
    17 Jun 2014 | 7:22 am
    Empower Your Teams with Smarter Retention and Conversion Tools In this summer release, Avangate is rolling out powerful customer-facing and under-the-hood updates to drive your customer retention and strategic global reach efforts. Start taking advantage of: Incisive new insights into recurring payments and recovery tools performance Intelligent retention tools and actionable data on opportunities to decrease churn rates and better manage the customer lifecycle Customer-centric conversion mechanisms and services Scalability optimizations from acquisition through delivery, retention, and…
  • Avangate 2014 World Cup Contest

    Delia Ene
    12 Jun 2014 | 7:33 am
    Play the Game and Go To Rio Avangate is excited to announce our most outstanding contest so far: the Avangate World Cup 2014! When? June 12, 2014 to July 13, 2014. Who can participate? Avangate Vendors and Affiliates. How? Sell more in the given period of time and become the top player in your own league! Bet on your favorite team at the World Cup 2014 and if they win, you score more points! Here are the prizes up for grabs: Rio Trip = The A or Tier I Category Cool Drone = The B or Tier II Category Official Sportswear = The C or Tier III category Sony PlayStation4 = The D or…
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    Open a Store Now

  • 5 Crucial E-mail Marketing Features for E-commerce

    Siddharth Bharath
    25 Jul 2014 | 9:40 pm
    In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online business. However, there are some features that are absolutely crucial for any e-commerce store. If you’re comparing e-mail marketing services, you have to ensure that the one you choose has all the following features. E-commerce Integration This is the first thing you…
  • Social Commerce Goes To The Next Level With These 3 Developments

    Siddharth Bharath
    19 Jul 2014 | 7:13 pm
    There’s no doubt that Facebook, Twitter and Pinterest are an important part of any e-commerce marketing strategy. Sharing products on Facebook, pinning product images, and tweeting product cards on Twitter are what make up social commerce. But it doesn’t end there. Over the last couple of days, there have been some significant developments. All three social networks are introducing new features to take social commerce to the next level. Here’s what they are up to and how you can take advantage of it. Facebook’s Buy Button Facebook announced they are adding a new…
  • 10 Content Marketing Ideas For Boring eCommerce Products

    Siddharth Bharath
    18 Jul 2014 | 11:24 am
    You’ve probably heard it a hundred times. Your e-commerce site needs a blog. Content marketing will create loyal fans and customers for you. Go start producing high-quality and unique content now! All right, sounds good. You set up a blog, write a couple of introductory posts about your store, and then you stop. The problem? You can’t come up with any interesting content because your products are too “boring”. You don’t sell light-sabers, you sell furniture or toilet paper. So now what? How do you come up with topics for your blog? What could you possibly write…
  • Master the 5 Channels of Customer Support to Increase Store Loyalty

    Siddharth Bharath
    17 Jun 2014 | 9:02 pm
    There’s so much going on behind the scenes of an e-commerce store that customer support is often forgotten. Most e-commerce business are so focused on acquiring new customers that they tend to ignore existing customers. However, it costs 7 times as much to attract a new customer than it does to retain existing customers. And guess what, 89% of those existing customers will stop shopping at your store if they experience poor customer service! What’s more, customers are twice as likely to talk about a bad experience at your store than they are to talk about a good experience. And…
  • How To Increase Sales Through Customer Referrals

    Siddharth Bharath
    12 Jun 2014 | 1:53 am
    Think back to the last time you bought something you really loved. What did you do when you got it? You told your friends and family about it. “Hey, check out this cool new thing I bought. I found it at xyz.com. You should buy one too!” Wouldn’t it be amazing if your customers did that for your products. People pay two times more attention to product recommendations they get from friends, making them more likely to buy your products if one of their friends has recommended it. In fact, people who reach you via a customer referral are less likely to leave and more likely to…
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    Build a Better eCommerce Business | Forewards

  • How Much Should You Be Spending on Marketing?

    Jason Dea
    29 Jul 2014 | 6:00 am
    How much should you be spending on marketing your business? It’s a question that you often have in the back of your mind but rarely gets answered. How much “Should” you be spending on marketing anyways? There are tons of resources online (this blog included) that have lots of tips of WHAT to do for […]The post How Much Should You Be Spending on Marketing? appeared first on Build a Better eCommerce Business | Forewards.
  • What Traffic is Driving the Most Shopify Sales?

    Jason Dea
    28 Jul 2014 | 6:00 am
    We’ve talked about how awesome the Shopify eCommerce platform is. For aspiring online businesses, you’d be hard pressed to find an easier way to get online quickly, and stylishly. Even if you’re still a bit intimidated by the thought of setting up your own e-store, Shopify has a wide network of agencies who can help […]The post What Traffic is Driving the Most Shopify Sales? appeared first on Build a Better eCommerce Business | Forewards.
  • Checklist for a Killer Facebook Ad Campaign

    Jason Dea
    25 Jul 2014 | 6:00 am
    Have you been struggling to get the kind of returns you’re looking for from your Facebook ad campaigns. More leads, more signups and more sales? Everybody talks about how Facebook should be an integral part of your marketing strategy. In fact we talk about it here at Forewards all the time as well. It’s a […]The post Checklist for a Killer Facebook Ad Campaign appeared first on Build a Better eCommerce Business | Forewards.
  • What Can Iggy Azalea Teach Us About Online Marketing?

    Jason Dea
    24 Jul 2014 | 6:00 am
    We’ve all heard it. I know you’ve heard it. It’s been stuck in your head for months now and it will stay stuck in your head fro the rest of the summer. According to Slate it’s the “song of the summer”. Fancy – by Iggy Azalea As a parent I try to turn every experience […]The post What Can Iggy Azalea Teach Us About Online Marketing? appeared first on Build a Better eCommerce Business | Forewards.
  • The Science Behind Why Customer Referrals Work

    Sara A
    23 Jul 2014 | 6:00 am
    Ever wondered why customer referrals work so well? Is it because only 10% of a population need to hold an unshakable belief to convince the rest of the population? Or is it because 73% of millennials feel it’s their responsibility to help their friends and family make good shopping choices? We created this handy infographic to illustrate […]The post The Science Behind Why Customer Referrals Work appeared first on Build a Better eCommerce Business | Forewards.
 
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    Okanjo

  • Use Organic Search for the Best Customers

    Jackie Steinmetz
    23 Jul 2014 | 12:14 pm
    There’s no doubt about it: organic search brings in the highest-value customers of any available channel. Organic traffic isn’t doesn’t come without a cost, but it does offer the largest in ROI (return of investment). A customer gained from organic traffic has a much higher lifetime value compared to a customer gained from paid search or email. As Marketingcharts.com reports, […]
  • 5 Ways to Make Online Shopping Guilt-Free

    Jackie Steinmetz
    10 Jul 2014 | 12:59 pm
    As long as retailers and consumerism have been around, shopping has, often times, been considered a guilty pleasure. It’s nothing new. We all know (or at the very least have heard of) someone who is in loads of debt from a shopping addiction, or, someone who can’t pay their rent but has more new pairs […]
  • Creative Ways to Drive Traffic

    Jackie Steinmetz
    9 Jul 2014 | 9:37 am
    Optimizing your website, product titles and descriptions is the first step toward increasing online sales for your eRetail business, but that’s not all. Driving traffic to your website is truly the name of the eCommerce game. Optimizing your website helps with that, but if you expect to have a legitimately successful business, you’re going to […]
  • Increase online sales with strategic inbound marketing

    Jackie Steinmetz
    3 Jul 2014 | 9:46 am
    There are plenty of things marketers disagree on, but one thing that every marketer with a brain knows well is that content is king. And not just any old content. Remarkable content is the true crown in this ‘Game of Thrones’ we call online selling. As mentioned before, traditional advertising doesn’t work the way it used […]
  • Use Wanelo to drive eCommerce traffic

    Chris Connell
    30 Jun 2014 | 7:36 pm
    As an online store owner, driving traffic to your products may be the most daunting task. Simply put: without traffic, your products will start to collect digital dust. So how do you bring the right people to your products? For good reason, many small businesses turn to social media, where they can reach a large […]
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    Yovigo Inc.'s News & Blog

  • New Google Apps on Yovigo!

    Becky Swift
    29 Jul 2014 | 12:00 am
    Have you been looking at your Yovigo site, thinking “I wish there was a way to put my Google Calendar and a Google map on my site.” Good news! There is now, and they’re really easy to set up. Google Calendar To set up your Google Calendar, open it in a new window. Click the small drop down next to the calendar you would like to use, then click on “Calendar Settings” Click on the “Share This Calender” tab in the settings, and set your calendar to public. Go back to the “Calendar Details” tab, and scroll down to the block of HTML. From the…
  • 10 Marketing Tips for Nonprofits

    Tyson Crandall
    24 Jul 2014 | 3:05 am
    Because non-profit organizations typically work with a somewhat limited budget, online marketing presents a great opportunity to get an organization’s message out there without using expensive resources. While several non-profit organizations realize that focusing their efforts online is a valuable tool, they don’t actually know how to get started. Here are 10 key ways for non-profit organizations to effectively promote their brand and any upcoming events in addition to encouraging people to donate to their cause. 1. A non-profit should ideally have a dynamic, attractive website.
  • Case Study: Eventually…

    Tyson Crandall
    15 Jul 2014 | 8:22 am
    All of us are familiar with that cherished, yet seldom experienced feeling of obligation free weekend mornings. These experiences are often associated with sleeping in, snuggling, breakfast in bed, and other pleasant activities. Eventually loungewear celebrates the leisure of days off and the comfort of days in through their apparel line of cozy classics. Based in Los Angeles, Eventually is a casual loungewear and online clothing shop specializing in combining elements of elegance and simplicity for those lazy days. Eventually apparel allows its customers to comfortably lounge around in soft…
  • Easy Ways to Improve Your Small Business Facebook Page

    Becky Swift
    10 Jul 2014 | 12:00 am
    Every small business needs a Facebook page for promotional and marketing purposes, but how do you make your Facebook presence great? We’ve summed it up into some easy steps that anyone, from your 17-year-old intern to your 54-year-old project manager, can quickly master. So if you’re staring at your blank Facebook page, have no fear; we are here to help. Fully Complete You Facebook Profile Facebook uses the content in your profile to include you in searches, but this is also the place where most people will get information about your company, so you want to make sure you are…
  • Creating Your Restaurant’s Free Website on Yovigo!

    Becky Swift
    27 Jun 2014 | 12:00 am
    Yovigo is an incredibly flexible platform. Previously, we’ve showed you how to make a portfolio website for visual art, using only free apps and themes from Yovigo. Now, we’ll show you how to make a website for your restaurant or bakery, again, using only free elements from the Yovigo Marketplace. Let’s get started. You want to choose a theme that reflects your corporate culture, and Yovigo has several free ones to choose from. For the purposes of this tutorial, we’re going to use Blocks One, because the linked content boxes on the home page make for great links to…
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    Evosite Ltd Blog

  • The Many Ways that Google can help Grow your Business

    22 Jul 2014 | 4:00 pm
    You may have noticed recently that Google Places has morphed into Google My Business. Not surprisingly knowing Google, there's much more behind this than just a change of name. Google wants to simplify the way customers connect with your business across all of its tools including: Search, Maps and Google+. And to make this work it helps if you too, have an integrated connection with Google's services and make the most of the business opportunities they present.  Much of the focus at the recent Google I/O event was on how across a range of devices, users can have a connected and…
  • People are looking for answers - Do your product descriptions provide them?

    15 Jul 2014 | 4:00 pm
    Some eCommerce businesses seem to have a strange view of product descriptions. Approaches range from the minimalist, the plagiarised, the fanciful and downright absurd. All of which tells me that some businesses fail to see how good product descriptions can make a real difference to sales conversions, or even what the purpose of them should be in the first place. Let’s start by clarifying what product descriptions are not for. They are not a way for you to show off your creative writing skills and in most cases, they are not there to entertain or amuse your customers. Their function is…
  • A more personal approach to your UI pays dividends

    8 Jul 2014 | 4:00 pm
    User Interface or UI is a term that originated in the earliest days of computing. It's a very functional, cold and impersonal term. And perhaps it's not that helpful to think of the vital link between your business and potential customers in such a clinical way. It's a bit like calling a sales assistant a customer interface operative. Users, as we like to call them, are humans.  And we do a much better job of creating websites and eCommerce stores when we keep this at the forefront of our minds. Are we creating sites in the way we are because it's easier from a…
  • The risks and rewards of wholesale eCommerce

    1 Jul 2014 | 4:00 pm
    Businesses of all types are increasingly moving towards providing great online experiences. Booking holidays, restaurants and cinema tickets are things that we expect to do online. So it’s quite natural that retailers would want the same convenience and freedom to shop whenever they want when ordering stock from wholesalers. For a wholesale business, adopting eCommerce has many appeals and advantages: efficiency, cost savings and greater freedom for customers. But as with online retailing, there are potential implications and pitfalls with taking your business online. There’s also…
  • Are wearable devices the future of eCommerce? What you should be doing to prepare for the release of Android Wear.

    25 Jun 2014 | 4:00 pm
    Everyone in the eCommerce industry (including me) is getting excited about the possibilities of wearable technology. It could be Google Glass, or whatever else developers dream up to take advantage of these newly emerging technologies such as Android Wear.  In my view there has to be a significant user benefit from having content delivered via a wearable device to make it worthwhile switching technologies from something that already delivers significant value to users. Around the globe creative minds are buzzing with possible inventions to liberate us from having to pull out our…
 
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    Selz Blog

  • 14 Reasons to start selling your Tutorial Videos with Selz

    Geoff
    28 Jul 2014 | 9:47 pm
    Virtually everyone has some sort of expertise and experience that other people would like to learn from. Creating and selling your own video tutorials can be a good way to earn money from your skills. Earning money from doing something that you’re passionate about is the goal for many of us. And making video tutorials is... Read more » The post 14 Reasons to start selling your Tutorial Videos with Selz appeared first on Selz Blog.
  • Industry Spotlight – Digital Art with Kirill Chepizhko, John Sweeney and Dan Luvisi

    Melissa
    24 Jul 2014 | 1:20 am
    We’ve always known that it really is possible to make living doing what you love. It’s not been a traditionally easy road to take, pursuing your passion and earning your keep, but the times, they are a-changin’. It’s becoming more and more possible to set yourself up for a creative and fulfilling career that you’ve built... Read more » The post Industry Spotlight – Digital Art with Kirill Chepizhko, John Sweeney and Dan Luvisi appeared first on Selz Blog.
  • 40 Amazing Online Shopping and Ecommerce Statistics

    Geoff
    22 Jul 2014 | 8:39 pm
    Online shopping and ecommerce is a huge multi billion dollar industry and is expected to grow by 20% this year to $1.5 trillion globally. Ecommerce is constantly changing and evolving with new technology and changes in consumer behaviour. It’s increasingly becoming more sophisticated and mobile. The new breed of simple to use ecommerce platforms like Selz... Read more » The post 40 Amazing Online Shopping and Ecommerce Statistics appeared first on Selz Blog.
  • New feature: Shopping Cart app

    Melissa
    16 Jul 2014 | 1:17 am
    We’re super excited to introduce our Shopping Cart app. Here at Selz we’re always looking for ways to make selling online easier and more effective, and a major part of that is making sure that we make things easier for your buyers too. Now your customers can purchase multiple items in one transaction and combine... Read more » The post New feature: Shopping Cart app appeared first on Selz Blog.
  • 7 Shopping Cart Conversion Killers

    Geoff
    11 Jul 2014 | 9:33 pm
    Ecommerce sales are booming and yet 88% of shopping carts are abandoned before customers complete the checkout 1 With ecommerce forecast to hit $1.5 Trillion this year according to eMarketer’s latest forecasts. That is means there is roughly $11 Trillion in lost sales due to abandoned shopping carts this year. Online shoppers are more likely than... Read more » The post 7 Shopping Cart Conversion Killers appeared first on Selz Blog.
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    MarcSobil.com - All About Selling Online

  • Update on Facebook Ads

    Marc Sobil
    10 Jul 2014 | 11:15 am
    As I have written previously, I have always been skeptical of the value of advertising on Facebook. We have tried several Facebook advertising programs over 5 years with little success and I cling to the concept that people do not use Facebook to buy products.However, Facebook recently introduced a new retargeting advertising product that caught my eye. Retargeting ads are not new and not even new to Facebook, but this new program enables the advertiser to skip the middleman and directly create retargeting ads on Facebook. It was also surprisingly simple to implement. You place some…
  • Placing Ads on Your E-Commerce Site

    Marc Sobil
    17 Jun 2014 | 2:26 pm
    If you have a blog or another informational web site that does not sell products, one way to generate revenue is to place ads on the site. But if your site is an E-Commerce site which makes its money selling products, does it make sense to have ads?The simple answer is "Why not?" Ads are "free money" and have a 100% contribution margin. They are passive income and generate revenues 24/7 without any activity on your part. You don't have to process and ship orders or deal with customer service. You just watch the cash roll in. However, there are several reasons that an E-Commerce site may…
  • Overview of Bing Shopping Programs

    Marc Sobil
    3 Jun 2014 | 3:50 pm
    I have generally found Bing Shopping hard to follow. They seem to change their program every year and go back and forth between paid and free programs. We previously participated when it was free, but then phased it out when they went to a paid model again and we had to be invited to participate. However, we recently rejoined when they reopened the program to us.There are now two Bing Shopping programs. The first is called "Bing Product Ads",. which looks a lot like Google "Product Listing Ads" before Google recently created "Shopping Campaigns" and started moving the shopping ads above…
  • 4 Ways We Reduce Credit Card Charge Backs

    Marc Sobil
    27 May 2014 | 3:39 pm
    We have been selling online for 12 years and have had about 6 charge backs during that time, only one of which was legitimate and our fault. Most online retailers would envy this small number. How do we do it?1. We put on the packing slip "The charge will appear on your card as ..." I am astonished at how many people buy online and have no idea where they purchased the products. In addition, they think that the charge on their credit card will be the name of the brand of the product that they purchased. It is as if they went into Walmart, bought a 12 pack of Pepsi and expect to see "Pepsi" on…
  • 5 Factors to Consider When Using Amazon FBA

    Marc Sobil
    19 May 2014 | 2:36 pm
    If you sell on the Amazon Marketplace, Amazon makes a concerted effort to get you to send them products and let them fulfill orders using the FBA program. For some products, it is a great program. For others, not so much. Here are 5 factors to consider for each product:1. What is the Contribution Margin for the Product at the Expected FBA Selling Price?This is the overriding factor and if it is too low (or negative), then you can skip numbers 2 through 5. You know your product costs and you can calculate the cost to send the product to Amazon by creating a pro forma shipment of the…
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