Ecommerce

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  • The Importance of Omnichannel Customer Service

    Get Elastic Ecommerce Blog
    Linda Bustos
    29 Jul 2015 | 1:05 am
    There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital.But not to be overlooked is omnichannel customer service, where customers can communicate seamlessly across service touchpoints, with consistent quality of service and persisted context throughout the service journey.Omnichannel service expectations are highTraditional customer service channels of store, telephone and email are today supplemented with online self-serve tools, live chat, social networks and even SMS…
  • Top SEO Tips for E-Commerce Entrepreneurs

    Magento Development Solutions Process
    29 Jul 2015 | 6:05 am
    In 2015, SEO is very important for website, especially E-Commerce store. It gives more business to...
  • 5 Ecommerce Apps to Cater Your Marketing to the Price-Comparing Millennial

    The Bigcommerce Blog
    Kenny Kane
    29 Jul 2015 | 8:44 am
    Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. Just look at these stats: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. 39% of millennials clear their online search history to get better prices from online sellers. 26% of millennials have purposely entered a…
  • 6 Common Qualities of Successful Entrepreneurs (and How You Can Adopt Them)

    Shopify Blog - Company
    Corey Ferreira
    28 Jul 2015 | 6:53 am
    Quiz: Which Successful Entrepreneur Are You Most Like? 6 Common Qualities of Successful Entrepreneurs There’s no definitive formula for success. However, as entrepreneurs, we don’t really need a formula. We can stand on the shoulders of giants. We don’t need to guess or try to figure out our path to success from complete scratch. We can look to the successful entrepreneurs out there and emulate their habits, common qualities and characteristics. Here are the six common qualities I’ve found among the entrepreneurs I try to model myself after. This isn’t the definitive list nor the…
  • Bing Offers Native Ads in Its PPC Platform

    Practical Ecommerce » Articles
    Robert Brady
    27 Jul 2015 | 9:45 am
    Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I’ll ...
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    E-Commerce Times

  • Facebook Pumps Up Internet.org

    Richard Adhikari
    29 Jul 2015 | 11:03 am
    Facebook on Monday announced it was scaling up Internet.org, creating a partner portal that makes it easier for mobile operators to offer its free basic services in new countries. Those basic services -- which CEO Mark Zuckerberg envisions as a "911" for the Internet -- are bringing new users onto mobile networks more than 50 percent faster. More than half of them pay for data and Internet access within 30 days of signing up, Facebook said. The portal includes technical tools and best practices.
  • Salesforce's Lightning Announcement

    Denis Pombriant
    29 Jul 2015 | 5:00 am
    Spreadsheets suffered a body blow on Tuesday, when Salesforce announced new platform functionality. Soon all spreadsheets will be good for is financial analysis. This sounds funny, because the spreadsheet for several decades has been the unofficial IT prototyping tool. Actually, it was the end-users' prototyping tool -- the default thing they used to capture data when IT was famously too busy maintaining tangled legacy systems. With Salesforce's new tools, it's now easier to build your prototype app than it is to build a spreadsheet.
  • Major Tech Firms Join White House in Climate Change Pledge

    Peter Suciu
    28 Jul 2015 | 5:00 am
    President Barack Obama, Secretary of State John Kerry, and other senior White House officials on Monday met with a group of executives who pledged their companies' support for the administration's efforts to reach a strong climate change agreement in Paris this December. Thirteen major companies -- Alcoa, Apple, Bank of America, Berkshire Hathaway Energy, Cargill, Coca-Cola, General Motors, Goldman Sachs, Google, Microsoft, PepsiCo, UPS and Walmart -- signed the American Business Act on Climate Change.
  • Apple Watch to Decorate Best Buy Shelves

    John P. Mello Jr.
    27 Jul 2015 | 3:26 pm
    Best Buy on Monday said it would begin selling the Apple Watch in 100 of its stores on Aug. 7, as well as on BestBuy.com. As the holiday season rolls in, it expects to expand that number to 200. Sixteen models will be available at the Best Buy outlets, including the Apple Sport and Apple Watch models in 38- and 42-millimeter sizes. Best Buy also will sell 50 accessories, including wristbands, screen shields, stands and chargers. Sixteen models will be available at the Best Buy outlets.
  • Amazon Reaps What It Sowed

    Quinten Plummer
    27 Jul 2015 | 12:35 pm
    Amazon's market capitalization on Friday reached $270 billion, surging past Walmart, following a surprisingly strong second quarter earnings report. That amounted to a $46 billion boost in investor confidence, with shares hitting a record high of $580.57. Analysts had projected that Amazon would take a hit in its second quarter. Instead, it reported a profit of $92 million. Net sales were up 20 percent from last year. CEO Jeff Bezos credited some new initiatives for the company's impressive results.
 
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    Shopify Blog - Company

  • 6 Common Qualities of Successful Entrepreneurs (and How You Can Adopt Them)

    Corey Ferreira
    28 Jul 2015 | 6:53 am
    Quiz: Which Successful Entrepreneur Are You Most Like? 6 Common Qualities of Successful Entrepreneurs There’s no definitive formula for success. However, as entrepreneurs, we don’t really need a formula. We can stand on the shoulders of giants. We don’t need to guess or try to figure out our path to success from complete scratch. We can look to the successful entrepreneurs out there and emulate their habits, common qualities and characteristics. Here are the six common qualities I’ve found among the entrepreneurs I try to model myself after. This isn’t the definitive list nor the…
  • And Now for Something Different

    Vinny Verma
    24 Jul 2015 | 2:27 pm
    Today we’re interrupting your stream of entrepreneurial content with the first episode of a new original series from Shopify that explores the intersection of science and humanity. We hope it inspires you to think bigger and go FURTHER. Enjoy.
  • How Great Customer Service Turns First-time Shoppers into Lifetime Fans

    Jordan Simas
    23 Jul 2015 | 7:05 am
    After spending time, money and effort acquiring customers for your new business, it’ll soon be time to switch gears and start focusing on retention. But what can businesses do to convince customers to keep coming back for more? We turned to Reddit to find out. In a thread titled “What company has forever won your business,” we discovered thousands of Redditors swapping stories about what their favorite brands had done to win them over. After combing through a seemingly endless stream of comments, we reached one (very unsurprising) conclusion - great customer service was the key. The…
  • Apps for Shopify POS Are Now Available in the Shopify App Store

    Carson Brown
    21 Jul 2015 | 7:01 am
    Starting today, Shopify merchants will be able to do more with Shopify POS. Apps for Shopify POS, our iOS point of sale system, are now available in the Shopify App Store. Like the apps for your online store, these apps extend Shopify POS and make it endlessly customizable. With just a few clicks in our App Store, you can build a custom POS system that has the unique combination of features you need to run your business. “I’m excited for the thousands of small businesses that can't justify spending $10K on a custom POS system,” says Jay Myers, co-founder of Bold Apps and one of the…
  • An Introduction to Facebook Ads for Ecommerce

    Corey Ferreira
    20 Jul 2015 | 6:20 am
    Facebook has over a billion monthly active users according to Statista. With Facebook ads, you have the opportunity to put your business and product in front of this very large and active user base. Many ecommerce businesses have been able to make the most of this opportunity and have grown their businesses significantly with Facebook ads. Online retailers such as Pigtails and Ponys, a hair accessories brand, and Joseph Nogucci, a designer jewelry brand, have had and continue to have a lot of success with Facebook ads. 70% of Pigtails and Ponys’ customer base has been acquired through…
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    Get Elastic Ecommerce Blog

  • The Importance of Omnichannel Customer Service

    Linda Bustos
    29 Jul 2015 | 1:05 am
    There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital.But not to be overlooked is omnichannel customer service, where customers can communicate seamlessly across service touchpoints, with consistent quality of service and persisted context throughout the service journey.Omnichannel service expectations are highTraditional customer service channels of store, telephone and email are today supplemented with online self-serve tools, live chat, social networks and even SMS…
  • Social Buy Buttons: Why Product Content Matters

    Linda Bustos
    27 Jul 2015 | 1:05 am
    The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right.GetElastic connected with Mike Lapchick, product content expert and founder and CEO Shotfarm to answer the big questions around buy buttons and product content.How will selling direct through social channels be different than traditional e-commerce and mobile-commerce?Until just recently, the extent of social network commerce was limited to referral traffic. Facebook, Pinterest, or Twitter was the place for product reviews and…
  • Marketing to Millennial Moms

    Linda Bustos
    20 Jul 2015 | 1:03 am
    Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set of needs marketers must understand.Within the Millennial bracket (those born between 1982 and 2000) are Millennial moms. They make up 90% of new moms in the last year, up 50% from a decade ago (Goldman Sachs), and they wield tremendous purchasing power.Millennial moms have more social media accounts and spend more time on social media per week than…
  • Applying Cultural Context to Cart Abandonment

    Linda Bustos
    15 Jul 2015 | 1:05 am
    Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits.Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual optimization efforts?Let’s take a closer look at what the data suggests for each of these regional segments: APAC, Brazil, Mexcio, US and Western Europe:APACDigital buyers in Asia Pacific are more likely to abandon carts with intent to pick up the shopping journey at a later time (or on a different device). They are less conscious of…
  • 3 Tips for Maximizing Your Facebook News Feed Exposure

    Linda Bustos
    13 Jul 2015 | 1:04 am
    Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be notified of special offers and 51% want to stay on top of brand news. 44% want to learn about new products, and 30% want access to exclusive content.But it ain’t easy reaching Facebook Page fans organically in their News Feeds. Competing with their friends’ selfies, promoted posts, cat videos and Trending News is hard enough, while Facebook’s algorithm allegedly continues to bury Page posts.NFO (News Feed Optimization) is a…
 
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    Sellbrite » Ecommerce Blog

  • Getting Started With Ecommerce CRO

    William Harris
    22 Jul 2015 | 10:03 am
    Whenever I talk to new ecommerce store owners, I almost always hear the same thing – they want more sales. The general consensus is that, if they get more traffic, they will get more sales. Which is generally true. But, that usually means spending more money on ads… So, what if there was a better way? Conversion Rate Optimization (CRO) is the practice of figuring out how to get more of your current site visitors to convert (purchase). Let’s say you have 10,000 visitors to your site every month and 1% of them actually purchase something. That means you had 100 people buy from…
  • Etsy Shutters Accounts, Shopify Shares Surge, 11Main Sold

    Michael Ugino
    17 Jul 2015 | 11:30 am
    Multichannel Ecommerce News Welcome to this week’s Multichannel Ecommerce News update. There were some noteworthy news articles over the past few weeks, including mass layoffs at 11Main, Etsy shuttering many merchant accounts, and the reason why Shopify shares surge from IPO. Note: there will be no mention of Amazon Prime Day in this article! (I’m still a little bit upset over some mis-advertised delivery dates, but that’s for another post…) As always, if there is a story you want to share with us that you think we need to include, be sure to email us, or leave us a…
  • Your Guide To Getting Started In Ecommerce

    Nick Whitmore
    2 Jul 2015 | 7:15 am
    Photo credit to Flickr user Frances Parker Last week, a long lost relative called me. He’d heard I make a living selling things online, and he’s just about to start his own internet-based business. The things I said during the call are the same things I say to anyone who approaches me looking for a little advice. I thought it would be helpful to write everything down, so in the future, I can direct people to this post instead! Unless you’re Jeff Bezos and can afford to hire the best designers, the best developers, and the best marketers in the world, getting started in ecommerce will…
  • How To Crush Content Marketing For Ecommerce

    William Harris
    29 Jun 2015 | 9:45 am
    Photo credit to Nathan Peck of DollarHobbyz.com Content marketing is the cool kid on the block lately. Maybe you’ve read a few articles about it already and decided that you just don’t have the time to get started with this – especially if you want to keep sales up this quarter. But hopefully, you’ve already started your blog and are writing some good, high quality content that will bring qualified traffic to your site (and increase your sales). If you have (which is great!), then you’re probably frustrated. Content marketing wasn’t the holy grail, magic vitamin that all the…
  • Five Pro Tips For Retargeting Ads

    Nick Whitmore
    23 Jun 2015 | 8:34 am
    Photo credit to Flickr user baloochester This isn’t the first post I’ve written about retargeting ads, but as I’ve worked with this form of marketing more and more, I’ve gradually worked out what does and doesn’t work. I want to give you my five pro tips for retargeting, which I truly believe will help you significantly increase the ROI you see on your campaigns. Let’s get to it! Segment your visitors OK – I’ll hold my hands up. I didn’t really understand the idea of segmenting visitors for retargeting – it wasn’t until my AdRoll account manager said “Whoooaaaaa dude,…
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    Practical Ecommerce » Articles

  • Monitor Competitor Prices with Python and Scrapy

    Armando Roggio
    29 Jul 2015 | 2:48 am
    Monitoring competitors’ prices and product lineups can help online retailers win pricing battles; optimize sales and special offers; and track product trends over time. For many small ecommerce businesses, however, keeping tabs on the competition is a painful, manual process
  • Little-known Social Media Features that Boost Engagement

    Samantha Collier
    28 Jul 2015 | 7:54 am
    Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s ...
  • Bing Offers Native Ads in Its PPC Platform

    Robert Brady
    27 Jul 2015 | 9:45 am
    Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I’ll ...
  • 20 Twitter Feeds for Online Merchants

    Sig Ueland
    27 Jul 2015 | 2:00 am
    With its many experts and evangelists, Twitter is a good place for an online merchant to get help growing a business. The challenge is figuring out ...
  • Affiliate Marketing: Many Ways to Attribute Sales

    Carolyn Kmet
    26 Jul 2015 | 12:03 pm
    A “conversion funnel” describes a consumer’s path to purchase, when awareness develops into interest, interest develops into desire, and then the transaction occurs. When it comes ...
 
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    Practical Ecommerce » Columns

  • My search for a third-party fulfillment company

    Kenny Kane
    22 Jul 2015 | 2:39 am
    I can’t help but reflect on this time last year as one of my greatest ecommerce successes. The Stupid Cancer store had rounded a corner ...
  • What drives ecommerce sales?

    David Sasson
    8 Jul 2015 | 3:16 pm
    Presumably all online retailers want to increase sales. I know we do at overstockArt.com. I came to the office on a recent Monday and, as usual, ...
  • Balancing ecommerce profits with a nonprofit mission

    Kenny Kane
    18 Jun 2015 | 12:09 pm
    In “Using ecommerce to support cancer survivors,” my last post, I discussed how Stupid Cancer launched an online store, and ultimately, a lifestyle brand. Since ...
  • 9 tips for working with suppliers

    Elizabeth Hollingsworth
    16 Jun 2015 | 5:01 pm
    I launched my third ecommerce venture, My Wedding Decor, in April. Since then, I have been working with over 40 wedding-product suppliers. Here’s what I’ve ...
  • Fast Internet connection creates internal network glitches

    Richard Stubbings
    15 Jun 2015 | 11:27 am
    Many articles about ecommerce address customer-facing issues, such as website design, search engine optimization, content, marketing, and order fulfillment. One often-ignored topic is the basic ...
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    Groove Commerce eCommerce Blog

  • How D’Addario’s Loyalty Program Enhances Their Customer Experience

    Mack McGee
    28 Jul 2015 | 12:48 pm
    Family owned and operated since 1918, D’Addario has continued to manufacture instrument strings that have delighted musicians and developed devoted customers along the way. The passionate product makers at D’Addario love making their strings almost as much as they love their customers, and wanted to create a way to engage their customers without disrupting their... Read more »The post How D’Addario’s Loyalty Program Enhances Their Customer Experience appeared first on Groove: Creative Marketing, Design & Development.
  • 3 eCommerce Promotional Lessons You Can Learn From Amazon Prime Day

    Greg Leonard
    22 Jul 2015 | 3:26 pm
    Amazon wanted to celebrate its 20th birthday on July 15 by creating a one-day-only sale exclusively for Amazon Prime members called Prime Day. Prime Day was Amazon’s personal holiday that was to act as a “Christmas in July” event to offer deals to current Prime users and increase Amazon Prime signups. Since the launch, there... Read more »The post 3 eCommerce Promotional Lessons You Can Learn From Amazon Prime Day appeared first on Groove: Creative Marketing, Design & Development.
  • 5 Critical Stages of Running a Successful Inbound Marketing Campaign

    Lindsey Schnabel
    16 Jul 2015 | 12:37 pm
    If you’re an inbound marketer like me, you’re constantly developing new inbound marketing campaigns for product services. You may even have so many running at once that you start to wonder; did I remember everything? What was the goal of this campaign again? It’s easy to get overwhelmed and over look an important stage of... Read more »The post 5 Critical Stages of Running a Successful Inbound Marketing Campaign appeared first on Groove: Creative Marketing, Design & Development.
  • The Power of Progressive Profiling

    Tyler Carson
    14 Jul 2015 | 12:25 pm
    Personalization is one way to attract customers to your business, but it isn’t the most cost effective if you’re on a limited budget or timeframe. One strategy that is beneficial for your marketing team, sales team AND your users is progressive profiling. Through progressive profiling you are able collect more data than you normally could... Read more »The post The Power of Progressive Profiling appeared first on Groove: Creative Marketing, Design & Development.
  • Magento Patch SUPEE-6285: What You Need to Know

    Nick Palmigiano
    9 Jul 2015 | 1:26 pm
    You have invested so much time into crafting your Magento eCommerce website so it can be an enjoyable experience for your customers, and the last thing you need is a possible security breach. Avoid the unnecessary risks by installing the latest Magento patch SUPEE-6285 and understanding what site security threats to watch for. Magento Security... Read more »The post Magento Patch SUPEE-6285: What You Need to Know appeared first on Groove: Creative Marketing, Design & Development.
 
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    BIA/Kelsey - Local Media Watch

  • On-Demand Services: A Return to Main Street (Video)

    Mitch Ratcliffe
    29 Jul 2015 | 12:31 pm
    The local on-demand economy (LODE) restores access to services that have vanished from Main Street in the flood of brands and big box stores. This according to Moon Valley Software CEO Pete Ryan, whom we interviewed at BIA/Kelsey NOW (video below). Ryan points to Men’s Warehouse founder George Zimmer (“You’re going to like the way you look. I guarantee it.”) and his startup, zTailors. Launched in June and following the Uber model, the company dispatches tailors to customers’ homes. “The business of being a tailor had been you were working for a department…
  • Big-Ticket Local Conversions: It’s all About Calls (webinar replay)

    Mike Boland
    29 Jul 2015 | 6:55 am
    In ongoing coverage of call monetization, one thing we’ve examined is the ability to influence large considered purchases. Humans’ biologically predisposed need to talk to each other isn’t going away… even in a digital era. That’s especially true for big-ticket items. One pricey vertical where this concept prevails is autos. Google reports the average dollar amounts where a phone call is likely to happen, and autos top the list at $1,195 . This makes sense as the purchase size requires careful consideration and hand-holding. So what does all of this mean for…
  • Review: Planet Retail’s Report on The Future of Shopping

    Peter Krasilovsky
    28 Jul 2015 | 2:43 pm
    We lose track of the incremental changes in our culture that digital has wrought. But shopping has really changed. The core components of shopping — Search and discovery, promotions, prices, inventory, instore browsing, checkout, pickup and delivery, store locations and maps –have each shifted with the rise of Internet access, Wifi, big data and cloud-based payments. Sometimes, it is hard to keep things in perspective. Amazon and online shopping have certainly had a huge impact on many categories. Most store segments absolutely require online and offline “omnichannel” strategies.
  • Financial Services SMBs Use a Mix of Social, Digital and Traditional Media

    Suzanne Ackley
    28 Jul 2015 | 9:16 am
    Financial Services SMBs* use a mix of social, digital and traditional channels for advertising and promotion, according to Wave 18 of BIA/Kelsey’s Local Commerce Monitor survey of small and medium-sized businesses. The most popular media used by Financial Services SMBs were a Facebook Page (47 percent),  LinkedIn (43 percent) and a website (35 percent). Traditional media still has its place with SMBs in the Financial Services vertical — direct mail, community sponsorships, newspapers, magazines and giveaways made the list of Top 10 Most popular media used. Financial Services…
  • Looking Ahead to SMB: Perry Evans on the “Re-invention of Channel” (video)

    Charles Laughlin
    27 Jul 2015 | 11:33 am
    One of the great challenges in selling digital services to SMBs is that relatively few SMBs go shopping for these products. These products need to be sold by outbound sales channels. Making these channels more efficient is a big opportunity in the SMB space, and it will be a key theme underlying BIA/Kelsey’s upcoming SMB conference, Sept. 29-30 in Denver. During a recent visit to Denver we chatted with entrepreneur and local search icon Perry Evans of Closely, and previously Local Matters and MapQuest. Perry is among those who are thinking hard about the issue of using data, social…
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    Blue Acorn

  • Introducing Blue Acorn’s Fantasy Testing League

    Erin McElwee
    8 Jul 2015 | 6:19 am
    Since Blue Acorn is known for having fun (and sometimes being competitive), the Optimization Team created a company-wide version of whichtestwon.com, combining A/B testing with a fantasy sports-esque gamification model. We’re calling it Blue Acorn’s “Fantasy Testing League.” The League engages the entire Blue Acorn team by collectively enhancing our understanding of the websites we design and how different features affect different user groups. Like other fantasy sports, the league is broken down into seasons, giving everyone multiple chances to vote, with the most correct votes…
  • Opticon 2015: In a Nutshell

    Shana Braun
    2 Jul 2015 | 10:18 am
    Recently our team spent several days in San Francisco with our partners from Optimizely at Opticon, their annual conference. Between exciting Optimizely announcements, spending time with clients and partners, and attending information sessions, it was a successful trip to the west coast. Dan Siroker, Co-Founder & CEO of Optimizely, took the stage to make several announcements. The crowd was really buzzing over the new Optimizely Personalization tool. It is in private beta now, with general availability coming this fall. How is this new tool different from Optimizely’s widely-adopted…
  • Blue Acorn Launches Responsive Site for Everlast

    Bethany Kelley
    25 Jun 2015 | 11:50 am
    If you’ve tuned into a boxing match in the past century, you’ve probably seen the Everlast name written across the shorts and gloves of history’s most famous boxers. What you may not know is that the strength of the Everlast brand has always been it’s ability to adapt to customer demands. Were it not for this adaptability, Everlast might not even be making boxing gear. In 1910, seventeen-year-old Jacob Golomb founded Everlast as a swimwear manufacturer. Everlast’s foray into boxing didn’t come until up and comer Jack Dempsey asked Golomb to create protective headgear that would…
  • Blue Acorn ‘Geeks Out’ with the Launch of a Responsive Online Fabric Shopping Site

    Timm Henderlight
    5 Jun 2015 | 8:59 am
    Fabric and do-it-yourself (DIY) enthusiasts will be excited to learn about our latest site launch, FabricGeek.com, a new online fabric retailer. The owners wanted to build a playful and vibrant website tailored to fabric fanatics that would feature large, detailed images. Capturing these aesthetic qualities wasn’t the only thing on their mind or list of criteria for a partner. They wanted a cutting-edge and innovative Magento site, so they turned to the 2015 Magento Partner of the Year, Blue Acorn. Before beginning the development and implementation phase, we launched an extensive discovery…
  • The 19th Annual Webby Awards

    Bethany Kelley
    19 May 2015 | 2:12 pm
    Last night, the 19th Annual Webby Awards celebrated and honored the best of the internet. It was a star-studded evening as internet sensations, like Ellie Kemper and Tinder, accepted awards and delivered five-word speeches. There was even an appearance by rock legend Dave Grohl who presented the Special Achievement Award to the team behind the ALS Ice Bucket Challenge. At this point, I’m sure you’re asking yourself, “What does this have to do with Blue Acorn?” While I didn’t have the pleasure of attending the Webby Awards and mingling with the creators of Wired, I can sum up the…
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    Retail, in the eyes of the everyday customer

  • Taking a Stand Right on Their Homepage

    betterretail
    27 Jul 2015 | 2:19 am
    This might not be the most elegant approach, but it works (pointed by red arrows)— Click to see larger image
  • Starting the Process

    betterretail
    20 Jul 2015 | 2:35 am
    The most important step in driving conversion rates is to get the shopper to take an action that clearly demonstrates interest.It doesn’t have to be a big action, the smallest of actions will do. Something magical happens once an action is taken.When a visitor first lands on the site their personal investment is 0, and with 0 investment you have 0 relationship with the visitor.This is terrible for the business.However, moment the visitor takes a concrete action things start to change.It might not be big enough to make a purchase but it’s infinitely more valuable than 0.To see an example…
  • Geotargeted Reviews

    betterretail
    13 Jul 2015 | 2:20 am
    For years I’ve been thinking about a test idea that combines these 2 facts– 1: Shoppers are more likely to convert when they can read reviews. 2: For a shopper in [Michigan] reading a review of another shopper who also happens to live in [Michigan] is a strong influencer.Here [Michigan] can be any state. And then, I discovered a page on easyclosets.com that does exactly that.They show an interactive map of North America and you can click on any state and see reviews from that state.Naturally shoppers from North Carolina will click on their home state.Here is a screenshot of the…
  • 1 Time Opportunity

    betterretail
    6 Jul 2015 | 2:21 am
    When you want to make it really stand out, make it sound like a 1 time opportunity—
  • Infographic

    betterretail
    29 Jun 2015 | 2:06 am
    The 2nd best way to communicate complex information in a confined space—
 
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    eBusiness Strategy

  • How Will You Communicate With Your Customers If They Don't Read Email?

    Julie Ask
    29 Jul 2015 | 9:56 am
    Your customers are inundated with messages every day from friends or family, work colleagues, and marketers among others. Notifications from their banks, news organizations and fitness bands also land on their mobile phones. Let me show you the home screen of my iPhone. A summary of my communication (or lack thereof) shows: 24,998 unread personal emails (okay, mostly from marketers) 4,937 unopened work emails 272 unopened SMS messages 45 unopened/read messages on WeChat (these are from marketers) 0 unread notifications from Facebook (and I average 23 per day) 0 unread notifications from Slack…
  • European Cross-Channel Retail Sales Forecast, 2015 To 2020: Measuring The Influence Of Your Digital Assets Offline

    Michelle Beeson
    28 Jul 2015 | 7:37 am
    Europe's eBusiness professionals are increasingly focused on their digital presence, and with good reason. Digital touchpoints are feeding into almost every stage of the customer life-cycle. For many retailers over half of all online traffic comes from mobile devices, like smartphones - yet, smartphone conversion rates are considerably lower. Initially this may appear as a cause for concern. But Forrester's updated European Cross-Channel Retail Sales Forecast sheds a different light on this phenomenon by quantifying the influence of digital touchpoints, including mobile, on overall sales,…
  • The Cross-Border eCommerce Opportunity Unfolds

    Zia Daniell Wigder
    27 Jul 2015 | 3:52 am
    In last year's global eCommerce predictions report, we wrote that in 2015, cross-border eCommerce would become "more seamless and less apparent to shoppers". We've started to embark on this path: Today consumers around the world have access to growing selection of products as more retailers make their offerings available to shoppers in other countries. My colleague Michelle Beeson recently documented that cross-border sales in Europe alone will reach€40 billion by 2018. Retailers that haven't yet started to ship cross-border--and those that have only dipped their toes in the…
  • Millennial Shopping Experience Series: A Stroll Down Fifth Ave: Digital? Yes. Helpful? Not so much.

    Patti Freeman Evans
    24 Jul 2015 | 9:15 am
    Omnichannel retailing is a ubiquitous initiative among retailers today. It's ambitious, necessary and very challenging. Each channel reinforces the others and Adam Silverman's digital store work is great stuff advancing the thinking around how retailers are bringing new digital tech into the store environment, putting into customer and store associate hands to drive value. He writes about it in a recent doc: The Future of the Digital Store. And, two millennials on our team tested out some digital store experiences recently. Here is the second in the millennials shopping experience…
  • Which Banks Lead In Mobile: Forrester Benchmarks 41 Providers Around The World

    Peter Wannemacher
    21 Jul 2015 | 7:38 am
    Over the past seven years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive now calls "the most important part of my job." eBusiness and channel strategy professionals at banks are under intense pressure to differentiate by offering mobile features, content, and experiences that meet -- or exceed -- customers' needs and expectations. To help executives and digital leaders better understand where mobile banking is today -- and where different banking providers stand in terms of their mobile offerings -- Forrester conducts an…
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    The Bigcommerce Blog

  • 5 Ecommerce Apps to Cater Your Marketing to the Price-Comparing Millennial

    Kenny Kane
    29 Jul 2015 | 8:44 am
    Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. Just look at these stats: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. 39% of millennials clear their online search history to get better prices from online sellers. 26% of millennials have purposely entered a…
  • The Next Big Disruption in Ecommerce: Shipping Strategies Raise Stakes for SMBs

    Megan Conley
    28 Jul 2015 | 9:31 am
    The expansion of online marketplaces and recent updates in how shipping costs are calculated is causing shipping giants to change the way they conduct business. UPS, USPS as well as individual big box retailers are all testing innovations to first meet and then surpass ecommerce customer expectations of timely and trackable package delivery. Customer demand fuels updates from both shipping companies and retailers. Today 74% of shopping carts are left abandoned, with 56% dropped because of unexpected costs. To minimize this drop off at checkout, successful retailers are becoming more…
  • 7 Photography Best Practices for Online Fashion Merchandising

    Thomas Kragelund
    27 Jul 2015 | 10:34 am
    Online fashion merchandising is where art meets analytics. And, when fashion and business intersect, it’s important to remember they are complementary forces. You don’t have to sacrifice style to spreadsheets, nor must you ignore data during a photo shoot. Online fashion merchandising boils down to two main components: styling and product photography. The result? Beautiful product images that will showcase your product and increase sales. Online fashion merchandising boils down to two main components: styling and product photography.Click To Tweet To ensure you have the best possible…
  • The 7 Must-Measure Facebook Ad Analytics to Increase Your ROI

    Tracey Wallace
    26 Jul 2015 | 1:21 pm
    Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI. In comparison to the likes, shares and clicks your Facebook ad generates, the activity that occurs on your site including checkout conversions and new customer signups are equally, if not more, important to how you evaluate the overall success of your advertising campaign. To help you better understand the business impact your Facebook ads are driving, here are the seven essential…
  • Bigcommerce Apps and Integrations to Simplify Multichannel Selling: Featuring GoDataFeed, InStockNotify, Stitch Labs

    John Nichols
    25 Jul 2015 | 7:00 am
    Multichannel selling offers endless opportunities for increased sales and customer acquisition. But, successful multichannel operations don’t come without their fair share of headaches. In particular, inventory synchronization, or the lack there of, can derail all benefits of multichannel operations, leading to poor customer experiences and negative brand association. When accomplished successfully, however, multichannel selling can increase revenue by 190%, making the time spent to optimize these operations well worth the effort. Multichannel selling can increase revenue by 190%.Click To…
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    3dcart's Ecommerce Blog

  • 5 Mistakes to Avoid in an eCommerce Integration Project

    Leo Albarracin
    29 Jul 2015 | 7:00 am
    Integrating your eCommerce store and accounting or ERP system can provide numerous benefits for your business. With integration, order information can move seamlessly from your eCommerce storefront to your accounting/ERP system, allowing you to eliminate time-consuming and costly data entry processes. Furthermore, automating the exchange of shipment tracking, inventory, and product information in the opposite … Continue reading 5 Mistakes to Avoid in an eCommerce Integration Project
  • July’s Featured Partner: Efulfillment Service

    Leo Albarracin
    24 Jul 2015 | 3:22 pm
    3dcart currently partners with over 200 ecommerce companies, and constantly adding new ones. These partnerships allow online merchants to expand the 3dcart functionality to specific business needs. Each month 3dcart highlights a Featured Partner. For the month of July, the Featured Partner is Efulfillment Service.  Our team interviewed Steve Bulger, Efulfillment’s Sales & Marketing Manager to help … Continue reading July’s Featured Partner: Efulfillment Service
  • Makroffice Responsive Theme – New Updated Themes from 3dCart

    Jimmy Rodriguez
    22 Jun 2015 | 10:31 am
    Here is the preview of our most recent theme “Makroffice”, a new FREE professionally designed responsive theme. If you would like to preview the live demo of this “Makroffice” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer, you are sure to love it for … Continue reading Makroffice Responsive Theme – New Updated Themes from 3dCart
  • How To Entice Last Minute Father’s Day Shoppers

    Lindsay M
    18 Jun 2015 | 8:31 am
    This Sunday families around the country will be celebrating Father’s Day. In fact, over 68% of Americans will be celebrating and  $13,300,000,000 will be spent on dads alone in the U.S. To encourage last-minute shoppers to buy from you instead of your competitors, here are few quick ideas: 1) Offer last minute deals or coupon … Continue reading How To Entice Last Minute Father’s Day Shoppers
  • Metropole Responsive Theme – New Updated Themes from 3dCart

    Jimmy Rodriguez
    15 Jun 2015 | 10:30 am
    Here is the preview of our most recent theme “Metropole”, a new FREE professionally designed responsive theme. If you would like to preview the live demo of this “Metropole” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer, you are sure to love it for … Continue reading Metropole Responsive Theme – New Updated Themes from 3dCart
 
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    The Official LexiConn Blog

  • Four Methods to Handle Taking Phone Orders in ShopSite

    John Gorsky
    7 Jul 2015 | 7:37 am
    Tweet Depending on how your business operates, you may find yourself or your staff entering customer orders directly into ShopSite as part of your daily routine. If that’s the case then you may run across a notification message when entering orders that says: Ship to Zip/Postal Code has changed. Shipping rates need to be recalculated. Please press Return to Cart   The Cause This behavior results from a cookie being set on the browser when shipping and billing information is entered on the billing screen. This cookie contains the addresses used when placing the order. By default…
  • The Reports of the Magento Core Being Vulnerable are Greatly Exaggerated

    Robert Mangiafico
    1 Jul 2015 | 10:33 am
    Tweet To borrow from Mark Twain’s famous quote “Reports of my death have been greatly exaggerated”… Sucuri, the security company, recently published a blog post, Magento Platform Targeted By Credit Card Scrapers. In this post, the author seemed to indicate that hacks were happening in the wild, and it was unknown how the hackers were getting into Magento stores. The implication was some sort of “zero day” exploit in the Magento code (known as “the core”). This little blog post got picked up by major websites like PC Magazine, The Guardian, and…
  • Latest PCI guidelines cause headaches all around

    Robert Mangiafico
    24 Jun 2015 | 9:48 am
    Tweet In April 2015, The PCI Security Standards Council released its latest PCI DSS 3.1 requirements. Included in this document is a small paragraph that has lots of major implications… Note: SSL and early TLS are not considered strong cryptography and cannot be used as a security control after June 30, 2016. Prior to this date, existing implementations that use SSL and/or early TLS must have a formal Risk Mitigation and Migration Plan in place. Sounds like an innocent statement that states that very old technologies should not be used. Nothing could be further from the truth… TLS…
  • ShopSite Tip – Quick Tips For Template Editing

    Rich A.
    10 Jun 2015 | 8:49 am
    Tweet Custom templates are very powerful and are easy to edit in ShopSite, but when you first get started with them it can be confusing to find what you need to edit and how to go about making those changes. In this blog post we’ll review the following: Where templates can be viewed/edited How to create custom templates How to test custom templates Where to go for help & documentation Where Are They? Custom templates can be accessed on the Merchandising > Custom Templates screen in ShopSite and they are separated into 4 primary categories: Custom Template Categories Page/Product…
  • USPS Rate Change Issues with Priority Mail International

    Robert Mangiafico
    2 Jun 2015 | 1:46 pm
    Tweet On Sunday, May 31, 2015, the US Postal Service (USPS) released an update to their rates and services. One of the changes they made was: Origin ZIP Code required for Priority Mail International to Canada Sounds like a harmless change, but it has caused a few headaches with many ecommerce applications that offer USPS rates to Canada… ShopSite [Update June 8, 2015] – All version 12 SP1r4 stores that we host have been patched to allow Priority Mail International rates to Canada. Currently, Priority Mail International rates to Canada are not being returned in ShopSite (even in…
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    eCommerceCircle

  • JXT Group Achieves Google Partners All-Star Status

    Lindsay Romanelli
    28 Jul 2015 | 9:39 am
    We are proud and excited to announce that JXT Group was selected as a winner of the 2015 Google Partners All-Stars Competition! Thousands of leading Google Partner agencies were eligible to compete in the All-Stars Competition.  JXT Group was one of a few agencies that received the All-Star status and were selected to attend the Google Partners Summit at The Googleplex in Mountain View, California. The Google Partner program is used as a way to distinguish top agencies that follow best practices, reach and surpass performance benchmarks, and have seen continued success and growth in their…
  • Five Steps to Easier Inventory Management

    Don Amato
    20 Jul 2015 | 9:25 am
    Running a successful e-commerce business is no simple matter. You have to deal with the technology needed to run your site and ensure you have a strong Internet presence, along with most of the challenges of any other retail or distribution business. One of the most complicated issues you’ll face in running your e-commerce business is managing and controlling your inventory. Although it’s a complex task, managing inventory will have more impact on the success and profitability of your business than any other factor, so it pays to make sure you take the necessary steps to manage it well.
  • 3 Techniques for Minimizing Chargebacks in Your eCommerce Site

    Rich McIver
    16 Jul 2015 | 12:50 pm
    If you run an e-commerce website you’re probably already very familiar with chargebacks. But just in case you’re not, chargebacks are situations in which your customer, the cardholder, goes to their card issuer and challenges the charge from your business.  If the challenge is successful, the original charge for the sale will be reversed, and typically, regardless of whether it is successful the merchant will also be charged a fee from their credit card processor as well as another transaction charge for processing the refund. But perhaps the worst part of chargebacks is that they can…
  • Bing Ads Marketing Event Recap- June 9th

    Lindsay Romanelli
    11 Jun 2015 | 7:47 am
    We would like to thank all of our guests who attended the Marketing Event hosted by Bing Ads and made the event a huge success! Below is a brief recap of the topics that were discussed during the event. The main takeaway from this event was “Why Bing?” and how JXT Group can help you succeed when advertising on Bing. Why Bing? When advertising on Bing Ads, you have access to the entire Yahoo! Bing Network, which is the combined advertising marketplace consisting of Yahoo, Bing, and related partner sites. You can advertise globally or locally, creating ads that reach customers in…
  • Marketing Event Hosted by Bing Ads

    Lindsay Romanelli
    4 Jun 2015 | 12:22 pm
          We’re hosting a marketing event about advertising online with Bing Ads, and you’re invited to join us!  It will be held at Microsoft Headquarters in NYC on June 9th. It’s a great opportunity to learn about how to grow your business from JXT Group and Bing experts. We will have a raffle which all attendees will be automatically entered for a chance to win a Xbox One and other giveaways.         Refreshments will be provided. Please RSVP as soon as possible,  space is limited. We hope to see you there! RSVP Now →
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    Practical Ecommerce » Columns

  • My search for a third-party fulfillment company

    Kenny Kane
    22 Jul 2015 | 2:39 am
    I can’t help but reflect on this time last year as one of my greatest ecommerce successes. The Stupid Cancer store had rounded a corner ...
  • What drives ecommerce sales?

    David Sasson
    8 Jul 2015 | 3:16 pm
    Presumably all online retailers want to increase sales. I know we do at overstockArt.com. I came to the office on a recent Monday and, as usual, ...
  • Balancing ecommerce profits with a nonprofit mission

    Kenny Kane
    18 Jun 2015 | 12:09 pm
    In “Using ecommerce to support cancer survivors,” my last post, I discussed how Stupid Cancer launched an online store, and ultimately, a lifestyle brand. Since ...
  • 9 tips for working with suppliers

    Elizabeth Hollingsworth
    16 Jun 2015 | 5:01 pm
    I launched my third ecommerce venture, My Wedding Decor, in April. Since then, I have been working with over 40 wedding-product suppliers. Here’s what I’ve ...
  • Fast Internet connection creates internal network glitches

    Richard Stubbings
    15 Jun 2015 | 11:27 am
    Many articles about ecommerce address customer-facing issues, such as website design, search engine optimization, content, marketing, and order fulfillment. One often-ignored topic is the basic ...
 
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    Groove Commerce eCommerce Blog

  • How D’Addario’s Loyalty Program Enhances Their Customer Experience

    Mack McGee
    28 Jul 2015 | 12:48 pm
    Family owned and operated since 1918, D’Addario has continued to manufacture instrument strings that have delighted musicians and developed devoted customers along the way. The passionate product makers at D’Addario love making their strings almost as much as they love their customers, and wanted to create a way to engage their customers without disrupting their... Read more »The post How D’Addario’s Loyalty Program Enhances Their Customer Experience appeared first on Groove: Creative Marketing, Design & Development.
  • 3 eCommerce Promotional Lessons You Can Learn From Amazon Prime Day

    Greg Leonard
    22 Jul 2015 | 3:26 pm
    Amazon wanted to celebrate its 20th birthday on July 15 by creating a one-day-only sale exclusively for Amazon Prime members called Prime Day. Prime Day was Amazon’s personal holiday that was to act as a “Christmas in July” event to offer deals to current Prime users and increase Amazon Prime signups. Since the launch, there... Read more »The post 3 eCommerce Promotional Lessons You Can Learn From Amazon Prime Day appeared first on Groove: Creative Marketing, Design & Development.
  • 5 Critical Stages of Running a Successful Inbound Marketing Campaign

    Lindsey Schnabel
    16 Jul 2015 | 12:37 pm
    If you’re an inbound marketer like me, you’re constantly developing new inbound marketing campaigns for product services. You may even have so many running at once that you start to wonder; did I remember everything? What was the goal of this campaign again? It’s easy to get overwhelmed and over look an important stage of... Read more »The post 5 Critical Stages of Running a Successful Inbound Marketing Campaign appeared first on Groove: Creative Marketing, Design & Development.
  • The Power of Progressive Profiling

    Tyler Carson
    14 Jul 2015 | 12:25 pm
    Personalization is one way to attract customers to your business, but it isn’t the most cost effective if you’re on a limited budget or timeframe. One strategy that is beneficial for your marketing team, sales team AND your users is progressive profiling. Through progressive profiling you are able collect more data than you normally could... Read more »The post The Power of Progressive Profiling appeared first on Groove: Creative Marketing, Design & Development.
  • Magento Patch SUPEE-6285: What You Need to Know

    Nick Palmigiano
    9 Jul 2015 | 1:26 pm
    You have invested so much time into crafting your Magento eCommerce website so it can be an enjoyable experience for your customers, and the last thing you need is a possible security breach. Avoid the unnecessary risks by installing the latest Magento patch SUPEE-6285 and understanding what site security threats to watch for. Magento Security... Read more »The post Magento Patch SUPEE-6285: What You Need to Know appeared first on Groove: Creative Marketing, Design & Development.
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    TrialPay Blog

  • What’s happening: On-Demand apps are disrupting the business travel industry

    Holly Urban
    28 Jul 2015 | 2:30 pm
    With on-demand apps like Uber, Airbnb, and Instacart, it probably comes as no surprise that this industry is disrupting high-spend consumer-facing industries such as travel, hospitality, and food. But it wasn’t until very recently that these apps started shaking things up in the B2B space. Just earlier this year, only 20 percent of travelers were allowed to use apps like Uber for business travel, according to a survey from the Association of Corporate Travel Executives. But as of this month, Uber now surpasses taxis as the most common form of corporate travel. Uber rides make up 55% of…
  • On-demand apps: Tips for re-engaging users (Infographic)

    Holly Urban
    16 Jul 2015 | 1:38 pm
    Imagine sitting at your desk, when two people carrying kittens burst into your office. Well, that happened to us! From spontaneous kitten deliveries to free whoopie pies, on-demand apps have been notorious for defying traditional marketing tactics. According to a recent re/code article, one in four mobile apps are abandoned after a single use. Now that’s a serious bounce rate. In an incredibly competitive market, where these on-demand apps would have surprised and delighted the average customer a few years ago (groceries delivered to your door? Never!), companies have to think outside the…
  • Where we’ll be this Summer

    Holly Urban
    23 Jun 2015 | 2:53 pm
    Our summer is full of workshops, networking events, and conferences from San Francisco to Cologne. Planning on attending any of the events below? We’d love to meet up! Just send us an email to schedule a time.   GameLab June 24-26 Barcelona, Spain   Pocket Gamer Connects July 8-9 San Francisco, CA   MobileBeat July 13-14 San Francisco, CA   App Strategy Workshop July 14 Toronto, Canada   Native Advertising Summit July 21 San Francisco, CA   AppNation Presents IoT Influencers Summit July 21 Santa Clara, CA   Affiliate Summit East August 2-4 New York…
  • 3 reasons why Mary Meeker is bullish on the on-demand economy

    Holly Urban
    16 Jun 2015 | 9:38 am
    Groceries delivered in an hour? Yes, please. Taxi at your doorstep in just minutes? Absolutely. We all love the on-demand economy for obvious reasons, and as it turns out, so does Mary Meeker. In her 2015 Internet Trends report for Kleiner Perkins Caufield Byers, we find out how the on-demand economy is changing the way companies interact with consumers.  By using data intelligently and disrupting the marketplace, they make everyday services more efficient. As consumers’ expectations continue to rise and these companies become even savvier, the only way the on-demand economy can grow is…
  • TrialPay featured on Amazon’s Developer Blog

    Holly Urban
    12 Jun 2015 | 1:49 pm
    Thanks to our friends at Amazon, TrialPay is featured on their most recent blog post that educates developers on how they can monetize 95% of their users that don’t pay. By integrating the TrialPay Evergreen SDK or Native Ads API, developers can dynamically surface any type of ad format including native ads, offer walls, or videos. This enables Amazon developers to monetize users who don’t typically buy IAP items by offering them ads they can interact with in exchange for in-app currency. For example, users can buy flowers for Mother’s Day or watch a movie trailer to earn free in-app…
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    Fortune3 Blog

  • 6 Strategies to Increase Your Profit Margins

    Dan
    28 Jul 2015 | 1:15 pm
    Most e-commerce businesses have a 20-50% gross margin on the products they sell. It’s important to measure this because most small businesses don’t. And if you can find ways to get your gross margin to 60-80%, you free up all kinds of time and money to hire better employees and solidify your competitive edge. Here are some simple ways to increase your margins: 1. Make Your Own Niche Product This is the easiest way to ensure good margins. E-commerce businesses with closer to 80% margins typically make their own products. And since you’re the only, or one of few businesses,…
  • What Makes Great Customer Service, Well, “Great?”

    Dan
    23 Jul 2015 | 7:59 am
    Every company talks about “great customer service.” But most don’t actually provide it! For many companies, lousy customer service boils down to cutting financial and time costs, which typically is a profit drain, according to Eric Savitz, a Forbes staff writer. But is customer service really a profit-drain? It might be when you crunch the numbers right now. But when you analyze the long-term benefits of keeping customers happy and buying, and then the referrals they give you, it may not be the profit-drain it appears. Great customer service isn’t anything special or…
  • How to Write Targeted E-mails that Build Partnerships

    Dan
    21 Jul 2015 | 3:41 pm
    There can be no better growth accelerator for your e-commerce business than building a partnership with another company. But, the “dance of the relationship” has key steps you need to take to maximize your chances to get a response. Here’s what you should do to make your targeted e-mail work: 1. Have a Clearly Defined (And Tested) Value Proposition It’s easier to test than you think. Sign up for a niche forum for online/e-commerce business owners. Run your e-mail subject line and body copy by people on the forum. You’ll get honest (sometimes unpleasant) feedback…
  • Should You Join a Mastermind Group?

    Dan
    16 Jul 2015 | 1:11 pm
    What comes to mind when you hear the word “mastermind?” “Mastermind” groups are similar to your mental image, but have some key differences. What are they anyway? And why would a business owner of any kind join one? Find out in this post. Masterminds Are for Business People Who Want To Fast Track Their Success In a nutshell, they’re groups where you can go to share and learn business and personal growth ideas from other people interested in the same. You’ll also get held accountable for your actions. But don’t sweat it! It’s your accountability…
  • Should You Use Kickstarter to Raise Startup Funding?

    Dan
    14 Jul 2015 | 12:34 pm
    Ahhh, the internet’s great – you can quickly get the funding you need to begin your e-commerce site through crowdfunding. But it’s not as easy as it seems. This Forbes article recommends that, yes, every startup should at least give Kickstarter a crack. One company was even seeking funding on Kickstarter even though it had strong support from real-life venture capitalists. The reason, it says, is simple: low-costs and good marketing. You’ll find out one of three things after a Kickstarter campaign: Your idea has no public support and isn’t a viable business Your idea doesn’t have…
 
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    Ecommerce & Retail Search News and Strategies

  • Jet vs. Amazon: The Ecommerce Marketplace Comparison

    Tara Johnson
    29 Jul 2015 | 3:30 am
    Jet vs. Amazon Following their launch early last week, the highly anticipated shopping platform Jet.com is off to a decent start but has a long road ahead to catch up with the reigning Amazon empire. Interested shoppers can test out Jet with a special 3-month... > Read More The post Jet vs. Amazon: The Ecommerce Marketplace Comparison appeared first on Ecommerce & Retail Search News and Strategies.
  • How to Optimize Your AdWords PPC Campaign Structure

    Tara Johnson
    28 Jul 2015 | 3:30 am
    Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has... > Read More The post How to Optimize Your AdWords PPC Campaign Structure appeared first on Ecommerce & Retail Search News and Strategies.
  • FBA Fees & Allocation: Sending the Right Products to Fulfillment by Amazon

    Tara Johnson
    24 Jul 2015 | 3:30 am
    How To Execute a Profitable Fulfillment Strategy FBA is the single most influential lever third-party sellers can pull to improve Marketplace performance. For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share,... > Read More The post FBA Fees & Allocation: Sending the Right Products to Fulfillment by Amazon appeared first on Ecommerce & Retail Search News and Strategies.
  • How Amazon Product Reviews Grew My Brand to $50 Million

    Tara Johnson
    23 Jul 2015 | 3:30 am
    Amazon Product Reviews Elevate Brand Success In 2011, John Merwin, CEO of DreamFoam Bedding took a suggestion from his wife to start selling mattresses online. With 17 successful brick and mortar stores and a company valued at just over $9 million dollars already under... > Read More The post How Amazon Product Reviews Grew My Brand to $50 Million appeared first on Ecommerce & Retail Search News and Strategies.
  • Accurately Represent Your Products with Google Manufacturer Center

    Tara Johnson
    21 Jul 2015 | 3:30 am
    Introducing the Google Manufacturer Center Manufacturer product data, such as images, descriptions and variants, are expected to be accurate, rich and consistent for shoppers online. According to a recent announcement, Google Manufacturer Center is now available to help brand manufacturers accurately represent their products to... > Read More The post Accurately Represent Your Products with Google Manufacturer Center appeared first on Ecommerce & Retail Search News and Strategies.
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    cleverbridge » Blog

  • July Ecommerce Digest

    Elan Sherbill
    29 Jul 2015 | 1:47 pm
    We hope our readers, even those in the Southern Hemisphere, have enjoyed a nice warm July. We’ve been keeping things hot on the blog with a variety of ecommerce content like: How to Get Unstuck From the Summer Sales Quagmire Ecommerce Buyer Behavior Report Localizing for the Brazilian Ecommerce Market The Psychology of Online Checkout Infographic Standout Checkouts for 2016: Democrats Standout Checkouts for 2016: Republicans Off-Page SEO Factors Infographic Advanced Search Operators Infographic For this month’s Ecommerce Digest, we’re discussing whether merchants should use…
  • Ecommerce Eye Candy—SEO Advanced Search Operators [Infographic]

    Elan Sherbill
    27 Jul 2015 | 11:32 am
    Last week, we featured an infographic about off-page SEO. It showed that while classic on-page SEO techniques (like keeping content relevant and crawlable with titles, tags and other meta descriptions) are necessary to rank well in organic search, it is just as important to improve search engine rankings with quality backlinks, and increasing instances of co-occurrences and co-citations. This week, we’re staying on topic with another detailed guide to SEO. This time, SEO Optimizers are helping us understand something called search operators. What are search operators? Search…
  • Standout Checkouts for 2016: Republicans

    Elan Sherbill
    22 Jul 2015 | 4:16 pm
    Last week, we explored how Democratic presidential candidates Hillary Clinton and Bernie Sanders facilitate online donations and email signups through paid search advertising campaigns, and we analyzed the layout of their checkout process. This week, we look at how two of the Republican candidates, Jeb Bush and Rand Paul, try to persuade voters to become loyal (and paying) followers. This post will follow the same guidelines as our previous one, concentrating on paid search, landing pages and the checkout process. The Ad Unlike Bernie, Jeb and Rand have both implemented Google AdWords…
  • Ecommerce Eye Candy – Off-Page SEO Factors

    Elan Sherbill
    20 Jul 2015 | 2:41 pm
    Much of our business success depends on visitors coming from search engines like Google, Bing and Yahoo. However, we often relegate our search engine rankings to chance, hoping to rank well for branded keywords and assuming that treasured non-branded keywords, both long and short, take too much effort to compete for. There is some truth to this: SEO, done properly, requires considerable time and effort. And with limited resources, SEO often takes a back seat to developing better products, closing lucrative sales and supporting customers. With this dilemma in mind, it’s important to…
  • Standout Checkouts for 2016, Part 1: Democrats

    Elan Sherbill
    15 Jul 2015 | 4:20 pm
    The 2016 American presidential election is just around the corner, and the candidate pool is already full of a number of likely and unlikely potential heads of state. Since 2008, when President Obama leveraged the power of the Internet to promote his message (content marketing) and secure donations (revenue generation), those running for the highest office in the land know that a strong online presence is key to raising campaign funds and winning the White House. Similar to other industries like software, automobiles, insurance, etc., the political arena is filled with competing brands…
 
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    Free PHP Shopping Cart & Open Source Ecommerce Software by Avactis

  • Twitter Advertising Using Twitter Ads Companion

    Prathamesh Landge
    29 Jul 2015 | 5:40 am
    You have a business, you have to have an online presence, a website, a blog, and so on. You have the online presence, publicising yourself on social media is inevitable. The benefits of using social media as a marketing tool are many... Why Social Media? Direct access to customers: both in terms of time and approach. Not only does your content reach your customers faster and more easily, you have skipped the middlemen. Moreover, the ease and speed allow you to get repeated exposure for your content which helps increase brand awareness. A social media presence also helps you to manage your…
  • Does Server Location Really Matter?

    Prathamesh Landge
    23 Jul 2015 | 9:40 pm
    Whether you are looking to create a business website, a personal blog, professional portfolio, a web-store or even a social networking site, you would require a domain name and a server to host your contents on. Depending on your needs and goals, you can choose from a spectrum of different web hosting types. Generally the hosting type you choose is decided by the amount of traffic your website would be generated and the performance you expect from it. But is the server location too an important parameter that should be considered? Apart from creating a quality website, everyone wants their…
  • Stop Worrying About Your Average Conversion Rate

    Prathamesh Landge
    14 Jul 2015 | 10:11 pm
    Be it an eCommerce website, auction website or a simple web store, the conversion rate is an important factor for all website owners. It is one such parameter that help website administrators to take necessary actions and plan their duties ahead of time. As the eCommerce trends and practices are reaching a new high, it is necessary to do conversion tracking and increase conversion rate. So without further ado, let's find out how important this parameter is for web-stores. What is conversion rate? To lay it down in simple words, the conversion rate is the ratio of the number of people who…
  • Announcing the Release of AvactisNext 4.7.7

    Prathamesh Landge
    3 Jul 2015 | 4:03 am
    Greetings! We are very happy to roll out a new version: Avactis 4.7.7! We have made quite a few updates in our software over the past couple of weeks and added some time-saving features. 1. Directory Architecture Changes In the previous version of Avactis all the local store related licenses, configuration files and backup, cache directories are stored in Avactis system directory making it bit difficult to upgrade. So, in version 4.7.7 we moved these files to Avactis-conf directory. Now you can upgrade your store easily... 2. Clear System Logs Some Avactis users find it bit unfair to lose all…
  • Recovery Emails: Easiest way of winning back abandoned shopping cart

    Prathamesh Landge
    2 Jul 2015 | 5:09 am
    Every online store faces one major problem with their web store - shopping cart abandonment. You must be thinking, whether you followed the right steps or, was the idea of owning a web-store a rewarding prospect or an overhyped statement? Well, the answer is, you are neither taken a wrong decision nor have you taken any wrong steps. It's just, you need to take some extra effort to stop the abandoned shopping cart problem. So read on and find out how to win back abandoned shopping carts. What is Abandoned Shopping Cart Problem? When a user visits your web store, he might or might not purchase…
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    Reevoo » Posts

  • The power of visual: why every piece of content needs it

    Katharina Galla
    29 Jul 2015 | 5:30 am
    By Katharina Galla @AgathaMagma Images capture moments, define concepts, they speak a universal language reaching beyond linguistic barriers. Basically, images transmit messages more effectively. When, on top of that, consumers have little time to process any information, knowing that humans process visuals 60,000 times faster than text is a vital fact for marketers. No wonder that Instagram is becoming the most popular social network with more frequent daily check-ins, most time spend and most user signups per day than any other channel. But an engaging image is not just any image. Visuals…
  • Five dos and definitely don’ts of sponsored tweets

    Hannah Murray-Sykes
    27 Jul 2015 | 9:55 am
    By Hannah Murray-Sykes @HMSlondon Twitter is great. Well, it can be. Especially for companies that want to engage with their customers directly. But how do you reach a wider audience than just your followers? Sponsored tweets allow companies to pay to have their message reach users who are not following them, and get exponentially more eyes on their product or service. They can be a powerful tool, but like any other platform, there are some important dos and don’ts to remember. 1. DO try to blend in People can be strangely protective about their Twitter feeds; many see them as…
  • Best of the week in email strategy, millennial marketing and the hashtag #curvy

    Fleur Macdonald
    24 Jul 2015 | 5:15 am
    We look at the big news from a week in social media, content marketing and user generated content. Read on for outrage at Instagram censorship, joy at GQ’s emails and hope for original content. Instagram added search functionality to the web this week and bloggers went wild. It provided an excuse for several good top tips pieces including this handy one from Newscred on the 10 formulas they recommend for driving engagement on Instagram, straight from the feeds of the most engaging brands out there. And for those who’ve had enough of Instagram (do those people even exist?),…
  • Brand, New: Are companies marketing to customers, or is it the other way around?

    Gustavo Machado
    22 Jul 2015 | 2:39 am
    By Gustavo Machado @sigaogustavo You are who people say you are, and the same is true for brands. As Jeff Bezos, Founder of Amazon was quoted to say: “your brand is what people say about you when you’re not in the room.” (TWEET THIS) Marketing departments can attempt to steer the conversation one way or another, depending on what image they wish for the brand to project, but the real world, bottom-line truth for companies is that their customers are creating the brand for them, based on how they interact with the company’s products. Companies have two choices, then: adapt, or…
  • How to get a ton of user generated content through a guerrilla marketing campaign

    Hannah Murray-Sykes
    20 Jul 2015 | 3:54 am
    By Hannah Murray-Sykes @HMSlondon Guerrilla marketing may sound daunting – and a bit VICE – but it’s worth considering for your strategy because of three very important factors. First, it’s cheap; it can even cost nothing. Second, if it’s done well, it should have lots of impact, online and off. And finally, it’s great for community engagement. So what are the best ways to get the most engagement from your guerrilla marketing campaign? 1. Make sure you’re ready It would be against the spirit of guerrilla marketing for it to seem staged –…
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    Pamela Hazelton

  • Google Nixing Tying a Plus Profile Across Services & Channels

    Pamela
    29 Jul 2015 | 4:15 am
    Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client’s YouTube channel is still tied to an employee’s Google+ account instead of the rightful owner, despite several attempts to disconnect it from the improper account. While Google’s move to tie everything together was a good concept for individuals, forcing business owners to connect it all to personal profiles caused plenty of hiccups. I’m still having difficulty managing certain features because I had to disconnect…
  • Avoid these SEO Mistakes! [INFOGRAPHIC]

    Pamela
    28 Jul 2015 | 4:00 am
    Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won’t teach you everything, it’s a great starting place to analyze what you may be doing wrong. Google is getting more and more humanistic in its approach to determine what web pages are worthy of viewership. The tips within focus on the core of what Google looks at when spidering content. Key points: Use the right words, but don’t keyword stuff. Regularly check for broken links (Google has free tools for this). Don’t copy and paste – not from others, and not from your own…
  • Save 60% on Social Media Success Summit 2015

    Pamela
    27 Jul 2015 | 9:44 am
    It’s that time of year again – when thousands of online business owners and marketers attend a 3-week-long virtual event designed to increase brand recognition, website traffic and ecommerce conversions. The Social Media Success Summit (SMSS) is the place to gain in-depth knowledge and proven tactics. It’s the place consultants like me stay further educated. And I recommend the SMSS for any business owner or manager wanting to get his feet yet, or at least to gain a better understanding of how important social media is, as well as what to look for when wanting to outsource…
  • What to Include in Navigation for Higher Conversions

    Pamela
    25 Jul 2015 | 9:15 am
    With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way to present shipping details, guarantees, size charts, and other pertinent product and order information has been incorporating links and banners in site mastheads and navigation. We were careful not to stray from popular placements because it would confuse shoppers. The more we include in key navigation, though, the greater the chance shoppers will…
  • Welcome to the 8-Second Era

    Pamela
    30 Jun 2015 | 4:00 am
    The attention span of the average internet user has greatly decreased. Research shows that it’s about 8 seconds. That’s how long you have to grab someone’s attention, and marketers have a difficult time determining how to leverage that short amount of time to get users to take action. Obviously, the key is communicating that the call to action (typically a link to a post or video) will take the user to content that is relevant and timely. From there, you need to encourage further engagement. SDL, which provides tools to improve the customer experience, provides an…
 
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    iMark Interactive

  • Make Sure to Upgrade to WordPress 4.2.3

    Grayson Bell
    23 Jul 2015 | 7:47 am
    Hello everyone! I hope you’re having a wonderful blogging day. I just wanted to send out a note reminding everyone to upgrade to the new WordPress version. This is only if you’re on a self-hosted install of WordPress (ie WordPress.org). They just released 4.2.3, which fixes a security flaw. This is a recommended upgrade and you should do it quickly if you can. Along with the security fix, this update also fixes 20 bugs from […]
  • How to Compress Your Images for Free Without a Plugin

    Grayson Bell
    16 Jul 2015 | 7:50 am
    As someone who manages a lot of blogs and has been blogging for nearly 11 years, I get a lot of questions. I certainly don’t mind answering them, so I figured I would take some time to do it today. One issue I see when doing a site audit is images being too big. Not only am I talking about size (height and width), but also file size. When you run a blog on WordPress, […]
  • How to Block Malicious WordPress Login Attempts with .htaccess

    Grayson Bell
    23 Jun 2015 | 10:01 am
    Let’s face it, WordPress is great, but it’s also the widest used open-source content management system with over 60 millions sites. Day in and day out, WordPress sites are hacked. Why? Basic security protocols are not being followed. While there are hundreds of articles about how to tighten up security, I’m going to share one tip I use on all my sites. I like to call it a login lock down wall. That’s not the […]
  • Why Shared Hosting is Great for New Bloggers

    Grayson Bell
    12 Jun 2015 | 9:00 am
    I’ve seen a lot of new people come into the complex world of blogging. In fact, there are thousands of new blogs started every day. The other end of the spectrum is sad, where a large number of blogs shut down every day. It’s the circle of blogging life! I’m not going to say blogging is easy, because it’s not. I run this blog, and three others. It takes a lot of work and coordination […]
  • How to Add an Image to Your Sidebar without a Plugin

    Grayson Bell
    5 Jun 2015 | 9:15 am
    There are a lot of blogs out there and most of them use images (well, I hope they do). I’m a fan of images, but I’m not a fan of using a ton of plugins to get my site to do something I want. This is why I love just simple HTML coding. Once you learn it, you have a lot more power of your site and what you do with it. I got a […]
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    ecommerce.shopatron.com

  • 6 Tips to Maximize 6 Upgrades

    aainsworth
    22 Jul 2015 | 9:02 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: As you adopt more SaaS solutions in your organization, how do you take advantage of six or more upgrades per year? If you are used to the slower pace of software that’s hard to upgrade, you will need to adjust your planning to get the most out of SaaS. We have six tips to help you. category: Retail Strategies and Trends  It’s no secret that “SaaS is eating traditional software’s lunch” as Forrester Research so eloquently put it 1. One of the biggest benefits of a SaaS solution over an on-premise (or…
  • The Secret to Rapid Retail Innovation

    aainsworth
    14 Jul 2015 | 12:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Retail is a rock’em sock’em business. Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat visits. What are you going to do to keep up? It might seem impossible, but it’s not. Retail is a rock’em sock’em business.  Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat…
  • 4 Reasons Retailers Should Ship-from-Store

    aainsworth
    7 Jul 2015 | 5:24 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Seasons are great, but product seasonality does not play nicely with inventory. States like California where droughts are common and hotness is always have a different type of demand for swimsuits than states like Alaska. How can order routing help you optimize inventory to account for seasonality? We'll give you 4 ways. Welcome to swimsuit season! Swimsuits are flying off shelves to adorn hard bodies at an alarming rate. That is, until fall fashion rolls in. That’s when swimsuit prices are slashed and swimsuits…
  • Local Product Search for Brands

    aainsworth
    30 Jun 2015 | 10:57 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: In the past, branded manufacturers have traditionally fallen into one of two camps: not selling online and using a dealer locator to direct customers to their dealers or selling online and self-fulfilling orders via their warehouses or distribution centers. However, due to new available technology, a third camp is evolving. Nearly a year ago, Forrester Research released a report titled “Prioritizing Online Access to In-Store Inventory.”1 The leading research firm interviewed multichannel retailers like REI, Sears,…
  • Infographic: Shipping Times and Net Promoter Scores

    aainsworth
    4 Jun 2015 | 9:27 am
    Featured Resource: 0Resource Thumbnail:  Tags: net promoterorder managementshipping timesshipping distancesshorter shippingcustomer experienceShopatron recently analyzed net promoter scores for customers who ordered products online to determine whether shipping times correlate with creating promoters. The data gave conclusive evidence that will help shape your omnichannel strategy in the age of the customer. Check out out infographic to see the results.   Tweet
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    ecommerce.shopatron.com

  • 6 Tips to Maximize 6 Upgrades

    aainsworth
    22 Jul 2015 | 9:02 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: As you adopt more SaaS solutions in your organization, how do you take advantage of six or more upgrades per year? If you are used to the slower pace of software that’s hard to upgrade, you will need to adjust your planning to get the most out of SaaS. We have six tips to help you. category: Retail Strategies and Trends  It’s no secret that “SaaS is eating traditional software’s lunch” as Forrester Research so eloquently put it 1. One of the biggest benefits of a SaaS solution over an on-premise (or…
  • The Secret to Rapid Retail Innovation

    aainsworth
    14 Jul 2015 | 12:21 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Retail is a rock’em sock’em business. Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat visits. What are you going to do to keep up? It might seem impossible, but it’s not. Retail is a rock’em sock’em business.  Every day, it’s an all out effort to source outstanding products, get goods into stores efficiently, and provide customers with experiences that inspire spending and repeat…
  • 4 Reasons Retailers Should Ship-from-Store

    aainsworth
    7 Jul 2015 | 5:24 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Seasons are great, but product seasonality does not play nicely with inventory. States like California where droughts are common and hotness is always have a different type of demand for swimsuits than states like Alaska. How can order routing help you optimize inventory to account for seasonality? We'll give you 4 ways. Welcome to swimsuit season! Swimsuits are flying off shelves to adorn hard bodies at an alarming rate. That is, until fall fashion rolls in. That’s when swimsuit prices are slashed and swimsuits…
  • Local Product Search for Brands

    aainsworth
    30 Jun 2015 | 10:57 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: In the past, branded manufacturers have traditionally fallen into one of two camps: not selling online and using a dealer locator to direct customers to their dealers or selling online and self-fulfilling orders via their warehouses or distribution centers. However, due to new available technology, a third camp is evolving. Nearly a year ago, Forrester Research released a report titled “Prioritizing Online Access to In-Store Inventory.”1 The leading research firm interviewed multichannel retailers like REI, Sears,…
  • Infographic: Shipping Times and Net Promoter Scores

    aainsworth
    4 Jun 2015 | 9:27 am
    Featured Resource: 0Resource Thumbnail:  Tags: net promoterorder managementshipping timesshipping distancesshorter shippingcustomer experienceShopatron recently analyzed net promoter scores for customers who ordered products online to determine whether shipping times correlate with creating promoters. The data gave conclusive evidence that will help shape your omnichannel strategy in the age of the customer. Check out out infographic to see the results.   Tweet
 
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    Web, Ecommerce & Mobile Apps development company

  • Solved: Magento 1.9.2.0 static block display issue

    admin
    20 Jul 2015 | 4:52 am
    Magento keeps releasing new versions and we at Milople keep our valued customer’s stores updated with latest features and fixes. While upgrading a Magento store we found a bug in Magento 1.9.2.0 and here we are giving a fix for… Read more › The post Solved: Magento 1.9.2.0 static block display issue appeared first on Web, Ecommerce & Mobile Apps development company.
  • Importance of Magento 1.9.2 and installation of SUPEE 6285 without SSH

    admin
    8 Jul 2015 | 5:09 am
    Magento has released two important updated on 7th July 2015 to provide more secure and stable Ecommerce system. Must admit, Magento is trying hard in providing a robust secure platform and are succeeding, too. Let’s look at the important updates:… Read more › The post Importance of Magento 1.9.2 and installation of SUPEE 6285 without SSH appeared first on Web, Ecommerce & Mobile Apps development company.
  • VAT exempt calculation procedure with a solution for Magento Ecommerce store

    admin
    21 Jun 2015 | 10:23 pm
    Value added tax is the indirect taxation on the sale of products to final customers. It is included in the retail price. VAT registered businesses charge VAT on their sales and recover VAT on their purchases and expenses and pay… Read more › The post VAT exempt calculation procedure with a solution for Magento Ecommerce store appeared first on Web, Ecommerce & Mobile Apps development company.
  • How to set PayPal IPN for Multiple and single store, and get rid of IPN warning mails

    admin
    29 Apr 2015 | 6:02 am
    Magento has always been a favorite platform for Ecommerce store owners because of its rich features and easy accessibility. Similarly, PayPal gateway is famous for its worldwide usage and high-end security. One chooses his/her store to be built with best… Read more › The post How to set PayPal IPN for Multiple and single store, and get rid of IPN warning mails appeared first on Web, Ecommerce & Mobile Apps development company.
  • How to apply Magento security patches SUPEE-1533, SUPEE-5344 and SUPEE-5994 without SSH

    admin
    22 Apr 2015 | 8:41 am
    Magento Imagine 2015 has bought many good news for Ecommerce industry, worldwide. People all over the world had gathered for this conference. About 30% of the Ecommerce store trusts Magento. Magento framework is becoming the other name for Ecommerce store.… Read more › The post How to apply Magento security patches SUPEE-1533, SUPEE-5344 and SUPEE-5994 without SSH appeared first on Web, Ecommerce & Mobile Apps development company.
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    Fairground Media

  • 7 Great Tips for Redesigning a Logo [Infographic]

    Site Author
    22 Jul 2015 | 7:39 am
    When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and... Click here to read the entire post...
  • Font Psychology: How Typefaces Hack Our Brains

    Site Author
    7 Jun 2015 | 11:16 am
    Just the act of looking at a certain font face can involuntarily stir up powerful emotions or instill a sense of nostalgia. This is why a font like Comic Sans can be so hated by designers and yet so widely used by small businesses online; because Comic Sans was designed to feel fun and playful,... Click here to read the entire post...
  • How to Design the Perfect Business Logo [Infographic]

    Site Author
    29 May 2015 | 2:16 pm
    A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. This new infographic from Company Folders provides tips and ideas related to each of the... Click here to read the entire post...
  • The Ultimate Ecommerce Platforms Comparison

    Site Author
    25 Jan 2015 | 5:18 pm
    Types of Platforms in This Guide Copy-and-Pastable Buttons – Buttons to add ecommerce functionality to any pre-existing website Embedded Shopping Carts – A shopping cart for any pre-existing website which gives the illusion of being on your website when it’s actually hosted by... Click here to read the entire post...
  • Should I Sell On Etsy or My Own Site?

    Site Author
    25 Jan 2015 | 11:13 am
    Marketplace websites such as Etsy, Artfire, Meylah, and Society 6 are awesome for handmade and artisan businesses. Mainly because they are the fastest shops to set up and there’s already a huge gathering of buyers and sellers there. From the sellers’ perspective, sites like Etsy can be... Click here to read the entire post...
 
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • 5 Simple Tips to Create a Trustworthy E-Commerce Website

    AdminDivya
    21 Jul 2015 | 5:11 pm
    Trust is the basis of any good relationship, even between shopper and website. The moment a customer loses trust in your site – whether it’s due to substandard customer service, bad links, malware or overall security – is the moment you may lose their interest … not to mention a transaction. Establish customer trust by creating a reliable looking website that shows you care about quality and are committed to customer protection. Here are five tips to get you started. Tip 1: Pay attention to site design and personality. A well-designed website tells shoppers you care about providing a…
  • 3 Reasons Why Customer Reviews Can Help Your E-Commerce Business

    AdminDivya
    26 Jun 2015 | 4:56 pm
    Do you read product reviews when you’re shopping online? If so, you already know the impact reviews can have on purchasing decisions. In fact, recent studies have shown that 70% of customers look at reviews before clicking “buy,” and almost two-thirds of shoppers are more inclined to purchase from sites that feature reviews and ratings. Why? Reviews impact how customers perceive you. Reviews can help build a connection between you and your customers, and present an image of your store and you as a seller. When shoppers publicly vouch for your store, other potential buyers are more…
  • 5 Tips For Content Marketing Success For Your E-Commerce Website

    AdminDivya
    12 Jun 2015 | 2:33 pm
    Although content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive sales, some e-commerce sellers find it to be challenging to get started as well as understand its impact. To help make content marketing work for you, read these 5 tips to develop and execute your own content marketing plan. Tip 1: Define your goal and audience. First, figure out what you’re trying to achieve: for example, greater sales or a more robust…
  • 4 Ways to Build Backlinks for Your E-Commerce Website

    AdminDivya
    12 May 2015 | 6:23 pm
    Why should you be concerned about backlinks? Simply put, backlinks – links from other sites that point to yours – are a core part of off-page search-engine optimization (SEO). This means they help search engines determine your site’s relevance and importance. The drawback, however, is that backlinks can vary in their effectiveness. “Follow” backlinks essentially endorse your site, which sends a signal to search engines that the content is noteworthy. On the other hand, “nofollow” backlinks include HTML text that may provide you with valuable exposure, but not necessarily the…
  • Using Google Analytics To Track Your Marketing Campaigns

    AdminDivya
    5 May 2015 | 2:54 pm
    When it comes to increasing sales, marketing is crucial – but it won’t help you unless you’re also tracking your marketing efforts. Tools such as Google Analytics help you with both tracking and analysis, which can help you gauge how successful your campaigns truly are. Here’s how to get started with Google Analytics. Step 1: Set up Google Analytics. You’ll need a Google account (or a Gmail address). On the Google Analytics home page, go to Create New Account, then choose Website. After completing this step, you’ll receive a Tracking ID code, which you will need to add to your…
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    EN - Ecommerce blog by PrestaShop

  • Easily strengthen your shop’s security

    Quentin Audrain
    24 Jul 2015 | 8:04 am
    PrestaShop evolves every day with the aim to always put the merchant at the center of our decisions. Whether it’s the development of new features, the establishment of a new user experience or security improvements, this work is carried out continuously with the Community. That’s why we would like to talk with you about safety and we strongly encourage you to read all these information carefully to improve your shop security. In addition to being good practices to follow, these simple tips will make your store more secure and more able to receive the security update we will announce soon.
  • 8 tricks for writing a great blog post

    Kate Robinson
    20 Jul 2015 | 6:30 am
    An estimated 53.6 million new posts appear per month on WordPress alone. Why even start a blog with so much competing noise out there? Because a business blog for your ecommerce store is a great way to establish relationships with customers in a non-sales context. Good blog content engages by solving problems and informing readers. Your business meets a unique customer need and your blog should speak to that. If it does, and you follow the advice below, you’ll increase your chances of standing out from the 53, 599,000,000 other posts going up this month, and you just might gain a few new…
  • Themes vs Custom development: Why templates are awesome

    Julie Liu
    17 Jul 2015 | 12:30 am
    There are countless ways to decorate and design your online shop. You can use the default template that comes included with the software, purchase a theme from PrestaShop Addons, or hire a web developer for custom development. Although each option is great for customizing your online storefront, they each have their pros and cons. To highlight the benefits of each option, we’ve asked the people who know best. In today’s article, we’re talking with Maxim Kiryanov from PrestaShop Addon’s premium theme designer, Template Monster. Read on for his expert opinion on why templates are…
  • 20 PrestaShop features you haven’t discovered

    Julie Liu
    16 Jul 2015 | 2:34 am
    Did you know that PrestaShop’s native software has over 300 features? Whether you’ve been using our software for years or just opened your online store, we’d like to help you make the most of our shopping cart software by sharing 20 PrestaShop features you (probably) haven’t discovered. Read on to find out what they are! PrestaShop’s features help you, as an online merchant, sell more and run your business more efficiently. Today we’ll break down these lesser-known features into the following categories: operations, marketing and customer engagement, front office features and shop…
  • The Importance of Transparency in Cross-Border Transactions

    Kate Robinson
    13 Jul 2015 | 7:22 am
    In today’s post, we welcome Diane Callihan, Marketing Content Strategist for Bongo International, a FedEx company. She’s going to shed some light on the complexities of shipping internationally. Worldwide e-commerce is growing at exponential rates, and more and more US e-retailers are realizing that selling and shipping their products globally offers vast potential to grow their businesses. In fact, according to eMarketer, worldwide B2C e-commerce sales hit $1.5 trillion in 2014, and are predicted to reach $2.35 trillion by 2017. Still, some merchants have been reluctant to join the…
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    Build My Online Store

  • #159: A Guide To Migrating E-Commerce Shopping Carts

    Terry
    26 Jul 2015 | 3:00 am
    Andrew Youderian from E-Commerce Fuel joins us this week to talk about migrating shopping carts and what to look out for. He recently moved from Magento to Shopify for his store Right Channel Radios, and we talk about the process of moving products, customer data, and redesigning a new site. Topics Discussed: Headaches and issues with Magento How to plan a shopping cart migration What to look out for in product options and configurations DNS, email, and other settings to get correctly How to properly transfer your SEO juice to the new site Tips to redesigning your site while a migration is…
  • #158: The Ultimate Checklist For Setting Up An Online Store, Part 2

    Terry
    19 Jul 2015 | 3:00 am
    This week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and plugins you want to have up and running on day 1. Topics Discussed: Email Software & Shopping Cart Integration Social Media Setup & Branding Assets E-Commerce Tracking in Google Analytics PLA, Adwords, Webmaster Tools, and Analytics Integration SumoMe Heatmaps, Content Analytics, and Email…
  • #157: The Ultimate Checklist For Setting Up An Online Store, Part 1

    Terry
    12 Jul 2015 | 3:00 am
    This week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and plugins you want to have up and running on day 1. Topics Discussed: Domain & DNS Settings Mail Servers & SSL Certificate Logo & Branding Assets Static Pages: About Us, Shipping, Privacy, Contact Contact Information & Phone Payment Gateways Shipping & Order Management Live Chat…
  • #156: Social Media Audit Of An E-Commerce Store

    Terry
    5 Jul 2015 | 3:00 am
    This week do an audit of the social media accounts for bdancewear.com. We talk about what’s working, what isn’t, and what he plans to do with it as we move into the latter half of 2015. Topics Discussed: What platforms is B Dancewear on? Measuring ROI and traffic from each source? Which channel is working the best? Book Recommendation: Jab Jab Jab Right Hook Channels we aren’t familiar with: Snapchat, Linkedin, Vine, Yik Yak, Periscope Mentions In The Episode: Jab Jab Jab Right Hook Mudgear Addora Live Beardbrand B Dancewear Baller Leather Download Options: Direct Download:…
 
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    Granify

  • What the Pinterest “Buy It” Button Means for eCommerce Companies

    Taylor Nelson
    7 Jul 2015 | 2:14 pm
    Just over a week ago Pinterest started rolling out their new Buyable Pins. After a good amount of waiting and discussion, this little blue button of course didn’t come without some built-up hype. With major brands like Macy’s, Nordstrom, Cole Haan, and Michaels signing on for the initial release it is clear Pinterest is pursuing to have a large impact on the eCommerce industry. But what does this mean for eCommerce companies? The impact the Pinterest “Buy” button can have is inevitably large, but what benefits does an eCommerce company see from implementing it? Don’t worry. We’ve…
  • Shopping Cart Abandonment: 11 Reasons Why It Happens and How to Fix Them

    Sheldon Ketterer
    20 Apr 2015 | 12:39 pm
    According to an analysis of 29 case studies conducted by the Baymard Institute, the average rate of shopping cart abandonment amongst major retailers is 68.07%. This means that over half of your visitors are not completing their purchases. The reasons that people abandon their shopping carts vary. In this post, we will share 11 common reasons and how you can combat them on your website. 1. Lack of Product Details People have learned to research their products online before they buy. As a matter of fact, 81% of shoppers do thorough research before making a purchase. If your website…
  • How Clean Program Tripled Their Annual Sale Revenue This Year [Case Study]

    Dani Beach
    11 Aug 2014 | 12:28 am
    Here at Granify, we love hearing about our customers’ success, so we were thrilled to hear that Clean Program increased their revenue from this year’s annual sale by more than 3.6 times last year’s sale revenue. The company implemented changes from lessons they learned last year during their annual sale, and it paid off. Clean, a health and wellness company, is known for The Clean Program, a 21-day detox regimen developed by Dr. Alejandro Junger. The celebrity-endorsed program has an online community where participants can share their results and encourage each other. According to Dhru…
  • Why A/B Testing is Not Enough

    Brady Cassidy
    9 Aug 2014 | 7:22 pm
    A/B Testing has historically been one of the most powerful levers to increase conversion rates in online retail. Converting a larger proportion of your traffic: Increases your revenue Increases the expected value of each new visitor to your site, which allows you to bid more competitively to acquire paid traffic Increases the expected value of each returning customer to your site, which allows you to invest additional resources in increasing the frequency your customers visit your site Every online retailer should A/B and Multivariate test. Excluding human resources, the costs of testing are…
  • Granify Awarded Best in Ecommerce Solutions and Best Digital Startup at The Digital Alberta Awards 2014!

    Dani Beach
    22 Jul 2014 | 9:25 am
    We were honored to attend the Digital Alberta Awards 2014 on July 19 at The Royal Alberta Museum. Granify brought home awards in both categories we were nominated for — Best in Ecommerce Solutions and Best Digital Startup! Our team takes great pride in the product we’ve created, and it is humbling to be recognized for that hard work. We are also thankful to the judges for seeing the value that our company has to offer. We are impressed with the work that Digital Alberta is doing for the province. Encouragement and recognition are powerful tools in helping emerging digital startups and…
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    The eCommerceFuel Blog

  • Facing the Business Doldrums: 6 Questions to Ask When Your Business Stalls

    Andrew
    24 Jul 2015 | 3:00 am
    New post from The eCommerceFuel Blog: Most entrepreneurs worry about how to continue growing their business once they hit the inevitable plateau. For many companies, this happens once they hit the high six to low seven figures. If your business has tapered off and you can’t seem to move the needle, here are six key questions you need to ask yourself to determine your next step. Drew Sanocki returns to discuss what to do when your business stalls. In this episode, we share decisions that we’ve made in the past and present with our business. From the cause of the stall to the tough…
  • Life As A Remote Employee: Tales from the Other Side of the Desk

    Laura Serino
    20 Jul 2015 | 8:06 am
    New post from The eCommerceFuel Blog:When it comes to being a remote employee I qualify in every sense of the word. I live on an island twelve miles out to sea in a community of barely 400 people. We have a single grocery store, a solo gas pump and a ferry that leaves just three times a day. And for my job? I work remotely from home as the Community & Content Manager for eCommerceFuel. It wasn’t always like this for me. I worked as a writer for giant corporations for the past ten years before finding the job that allowed me to work from home. I tell people that being a remote employee…
  • Paid Traffic in 2015 – Facebook, Pinterest, Google & More

    Andrew
    17 Jul 2015 | 3:00 am
    New post from The eCommerceFuel Blog:Figuring out which paid traffic option to focus on for your business can be a struggle. We talk to paid traffic pro Ezra Firestone of SmartMarketer.com about executing a strategy that will drive multiple streams of traffic to your business. Ezra has become a paid traffic guru, focusing on the multitude of ways to drive traffic to your website using the different channels that are available today. He weighs in on the best method to determine your strategy specific to your business and budget. And of course, we talk about what paid traffic in 2015 looks…
  • A Western Perspective on China

    Andrew
    13 Jul 2015 | 6:00 am
    New post from The eCommerceFuel Blog:The countryside screamed past at 200 mph as I worked on my laptop, comfortable inside the train’s first-class cabin. Outside, weathered farmers worked fields by hand as women walked by carrying baskets. The only evidence that it was 2015 vs. 1315 was the occasional worn-down tractor and the power lines that crossed the landscape.  And, of course, the gleaming 21st century bullet train I rode in. As we neared the outskirts of Wuhan, cluster upon cluster of Soviet-style high rises rose against a dreary sky thick with smog.  Despite having…
  • Offering Coupons without Killing Your Profitability

    Andrew
    10 Jul 2015 | 3:00 am
    New post from The eCommerceFuel Blog:Some buyers will always look for the best deal around instead of the best product or brand available. They will price shop, compare and search for coupons, never developing any brand loyalty in their quest for the lowest price. While it can be tempting to blast coupons out all over the internet, using coupon affiliate sites to grab the attention of the bargain buyer can do more harm than good. Drew Sanocki and I share our experiences with coupons including our successes and failures. Find out the best practices for offering coupons to entice your customers…
 
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    Ecommerce News

  • DPD launches drone terminals in France

    Henoch
    28 Jul 2015 | 7:59 am
    Unmanned aerial vehicles, drones in short, could be the answer to deliver packages cheaper and faster and could give ecommerce the next boost in growth. However due to rules and legal issues ecommerce delivery companies and online retailers still are on hold on really exploiting this opportunity. That doesn’t mean that they aren’t testing the potential that drones have. DPD for example recently launched special drone terminals in France. Drones have a huge potential when it comes to deliver packages in places that are hard to reach with the current vehicles. Such as houses on…
  • Halfords launches online marketplace

    Henoch
    23 Jul 2015 | 2:34 am
    Halfords, Britain’s biggest bike retailer, today launche its marketplace service to give customers more choice, with plans to stock up to 40,000 SKU’s. About 25 per cent of the company sales are already made online. The marketplace is powered by Mirakl, that just announced another funding round earlier this week. ‘More products to attract a wide range of customers’ Halfords Marketplace Trading Manager Nina Morris said, “This launch means we can react faster to the needs of our customers, with more choice and access to more brands. It also means we will be able to target new…
  • Made.com gets growth capital to accelerate its European cross border growth

    Henoch
    22 Jul 2015 | 6:52 am
    Made.com, a large furniture seller that is already active in the UK, France, Italy, Germany, Belgium and The Netherlands got funding to accelerate its European growth. At first to ‘agressively grow in those markets’ in which it sees plenty of room to continue it’s growth. According to the British Telegraph the deal was mooted 3 months ago, but the numbers of the deal and the strategy behind it, became public this week. “We wanted to raise less money but we were oversubscribed,” said Mr Li, co-founder of the company, who said that the company’s existing investors…
  • Sports Direct sees online sales hit €551 million thanks to click and collect

    Henoch
    21 Jul 2015 | 10:51 am
    Sports Direct announced its online sales hit 551 million euros last year, which is an increase of 14.4% compared to a year before. According to the UK sports retailer the growth was driven largely by the launch of its click and collect service in the second half of the year. It already accounts for more than 20% of all UK online orders. Sports Direct says this performance is “exceptional, considering we charge £4.99 for this service”. Online sales now represent 16.5% of all Sports Direct’s retail sales. Sports Direct also performed well online, thanks to traffic coming from…
  • Ecommerce in Spain was worth 15.9 billion euros in 2014

    Henoch
    17 Jul 2015 | 3:24 am
    The total turnover of ecommerce in Spain reached 15.89 billion euros in 2014, new data shows. The ecommerce industry increased by 24.8% last year. That’s some impressive growth if you take into account ecommerce in Europe increased by 16.3% in 2013 and ecommerce in South Europe increased by 18.9% during the same period. With the increase of 24.8% the ecommerce industry in Spain continues to grow. During the fourth quarter of last year, online sales even increased by 25.8%, reaching 4.3 billion euros. It’s the La Comisión Nacional de los Mercados y la Competencia (CNMC) that…
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • WordPress Web Development Services – An Excellent CMS Solution For eStore

    Perception System
    16 Jul 2015 | 3:42 am
    Across the world, there are many people, who have been using Shopify, Drupal, Prestashop, Joomla and Magento platform to develop their eCommerce website. You may have discussed with a lot of eCommerce experts, who may have suggested using different platforms. However, not being unfair the CMS platform that listed above having small hand in the technicalities, and it is quite difficult for a novice person to handle at their own. You will require a technical support to maintain the website for a reliable handling. Well, it is true that WordPress platform is quite different from other platforms,…
  • 8 Mobile Marketing Trends for 2015 To Implement

    Perception System
    7 Jul 2015 | 4:32 am
    In 2014, we have seen about $32.71 billion profit generation in the mobile marketing industry. So, it is obvious we have bright future in 2015 as users wanted to explore content on the go. This year, mobile commerce has taken a big leap and growing rapidly than desktop eCommerce. This can be identified through IBM’s Digital Analytics, “mobile sales on accounted for 22% of online sales [on Cyber Monday], an increase of more than 27% compared to the previous year.” It is predictable that mobile marketing spends about $65 billion by 2019 (in the US alone). And thus, huge profit is obvious…
  • 15 Tried and Tested Marketing Ways to Find New Customers

    Perception System
    10 May 2015 | 9:34 pm
    We all know that customers are the lifeline of every business. However, if you are running an online store, you will become a little desperate for getting new customers to turn that side project into a proper business. But if you are running an already constituted business, you will require a way to bring a lot of customers to your business through your virtual doors. A particular way of getting new sales means inevitable revenue, enabling people to plan and invest accordingly. But how you will get the new customers to your online business? What are some of the best ways to find new…
  • 15 Facts You Didn’t Know About eCommerce

    Perception System
    28 Apr 2015 | 3:31 am
    Designed by Freepik eCommerce space becomes more competitive among online merchants. Online stores have capability to make their business successful by inviting more people at their destination. eCommerce industry plays an importance to the daily life of people and they prefer amazon and Ebay for purchasing any required products. It is estimated that eCommerce sales are increasing by 26% as compare to last year and it is predicted that it might increase about 30% more in future. There is no doubt eCommerce create moneymaking chances for many online merchants. But There is no surprise industry…
  • Is Your eCommerce Website Mobile Friendly? Ready To Face Google Mobile Update

    Perception System
    21 Apr 2015 | 3:52 am
    From the last month, we have known that there is a new Google algorithm update that is coming down the pipeline on the 111th day (April 21st), and it could huge impact on your online store’s mobile search rankings. According to Google’s recent announcement on its Webmaster Central blog, it shows some of the details of its major algorithm update that is to be released on April 21st (Today). As stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a…
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    bingdigital.com

  • 6 Digital Marketing Strategies Learnt from Star Wars VII

    Jon Billingsley
    15 Jul 2015 | 7:20 am
    In this blog, we take a closer look at the most popular sci-fi franchise in our galaxy and ask the question – what can we learn from Star Wars VII’s digital marketing campaign? 1.Throwback to great content The hashtag #throwbackthursday is about posting a cool, nostalgic, shareable image relevant to your brand that is capable of generating excitement in your audience. Star Wars recently posted a classic image from the original film series depicting Darth Vader being lint rolled on set on their Instagram, which hit a staggering 54.1K likes in just 24 hours! Image Source:…
  • Introducing Our Magento “Do it For ME” Small Business Service

    admin
    13 Jul 2015 | 7:04 am
    Our aim is to bring as many new eCommerce businesses who want true growth and flexibility onto the Magento Platform from the get go.  Why? because it makes sense to start on the right foot and not “test the water” on a lesser solution that provides no room to grow and inferior feature sets. We’ll be helping businesses get their e-commerce stores up and running. By providing scalable and affordable e-commerce design solutions, we’ll help small businesses grow and prosper online. So, how does it work? Personalised web design We’ll start by getting to know you, your business…
  • Working with Selectabase to Create a Sensational New Customer Journey

    Stephanie
    24 Jun 2015 | 1:23 pm
    Kent-based direct mail and marketing gurus, Selectabase, recently contacted the Bing Digital team with the extensive task of redeveloping and redesigning their website. The aim – creating a more user-friendly experience. A closer look a Selectabase Selectabase provides a broad range of services that help businesses develop and grow. Their targeted business lists service, for example, allows companies to subscribe to a continuous monthly supply of ‘triggers’ and make lovely new contacts month on month. Selectabase’s equally handy post service creates and sends highly professional…
  • 3 Benefits of 24/7 Magento Support Services

    Jon Billingsley
    1 May 2015 | 12:50 am
    Magento’s open source ecommerce management system is widely acclaimed and is used by approximately 26% of the world’s one million most popular websites. However, all websites face issues such as downtime, code problems and other performance related issues, which is why 24/7 Magento support services come in seriously handy. If you thought that 24/7 support services only come in handy when it comes to late night McDonald’s runs or Christmas Day dashes to the off-license? Think again! Today, round the clock support has integrated itself as a must-have service for any website owner that…
  • 3 Game-Changing Magento 2.0 Upgrades

    Jon Billingsley
    25 Mar 2015 | 11:39 am
    Are we excited about the launch of Magento 2.0? Damn right we are! As if it wasn’t already the most trusted open-source ecommerce management system on the planet, developers have only gone and rolled out some game-changing upgrades. It’s more powerful, more functional and more advanced than ever. Of course, there has already been plenty of chatter about what’s new in 2.0 and so far, improved performance, augmented scalability, cheaper running costs and enhanced UX have stolen the spotlight. But if you want a fresh new perspective on our favourite features, read on for the scoop… Super…
 
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Oracle Commerce Insight East Coast

    Elena
    15 Jul 2015 | 6:10 am
      Join us for the Oracle Commerce Insight East Coast on August 25th, 2015. The event will take place at the Oracle offices in Cambridge, MA and brings together leading online retailers and Oracle Commerce experts who will share their experiences with the platform as well as eCommerce best practices. Earlier this year we held the Oracle Commerce Insight in San Francisco and received very positive feedback from attendees. As a result we decided to offer a similar event for Oracle Commerce customers on the east coast. If you are an Oracle Commerce customer and would like to hear the most…
  • Writing Custom ATG Cache

    Elena
    20 May 2015 | 8:34 am
    Similar to the well-known repository cache and the lesser-known cache droplet, there exists a third type of cache that all ATG engineers should know about. The cache I’m referring to can be used to cache anything in memory. The cache droplet does this, but it has the limitation of having to be invoked from a jsp page. This other cache decouples the front-end dependency on the cache. Use Cases and Benefits Anytime you need to query a 3rd party for information, that data can be cached. Some examples to consider: Your store locator functionality is driven via a 3rd party API that the…
  • SLA Negotiation: 3 Questions to Ask to Ensure Maximum Uptime

    Elena
    30 Apr 2015 | 6:31 am
    All hosting providers promise to keep your site live and provide certain uptime guarantees. When you are negotiating an SLA, there are 3 major factors that should be discussed: guaranteed uptime, penalties that a hosting provider faces if uptime is below what is guaranteed, and what parts of your environment the promised uptime will be applicable to. Paying close attention to combinations of those things is vital for reducing the risk of downtime as well as minimizing its impact on your business. Spark::red guarantees 99.9% uptime and offers up to one month of free managed hosting if the…
  • Native Mobile ATG Applications

    Elena
    22 Apr 2015 | 9:11 am
    In a recent blog post, I gave an overview of some of the possible ways to deliver ATG/Oracle Commerce sites to mobile users. I’d like to expand on the subject of ATG implementations in a mobile app. I, for one, enjoy shopping on a native mobile app much more than a mobile site, and I know I’m not alone. Things like Apple Pay are only going to drive eCommerce into fully native applications. I would like to dig deeper. With the advent of smartphones, the design patterns for applications have greatly changed.  Compared to traditional desktop/laptop environments, mobile environments have…
  • Top 4 Mobile ATG Architectures

    Elena
    14 Apr 2015 | 6:16 am
    Oracle’s ATG was born in a different time, a time when sites were only accessed from a desktop computer and a time before the concept of “mobile”. To put things into context, the first iPhone didn’t debut until 8 years after the IPO of ATG! As a result, it was inherently unprepared for the web we live in now. You can’t write software that will work far into the future if you don’t know what the future is going to hold. Well, fast forward to today, and realize that the web has changed more than anyone would have predicted. Having a Commerce site that works in some fashion across…
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    BrainSINS - Smart ECommerce

  • Magento – A Boon For Ecommerce Developers

    Christopher Meloni
    20 Jul 2015 | 10:30 am
    [Guest post by Christopher Meloni from Dealslands UK] A website is company’s image. So, it’s important to build it perfect. A website can only be considered to be perfect when its design and development matches well with the products and services offered by the site. This may lead to lure the target customers into the site and carry out transaction. As a result, it is important to give enough consideration to the building and development of the website. Moreover, since the rivalry of ecommerce sites is huge, it is also very necessary to hire experts that can help in building an…
  • Configuring HTTPS for Enhanced Magento Security

    Tyler Holt
    13 Jul 2015 | 4:21 am
    If you want to enhance the security of your Magento powered store, then configuring SSL certificate can help you accomplish such an objective. SSL helps in creating an encrypted link between the web browser and server. The link establishes a secure (HTTPS) connection, ensuring that the information passed between your server and browser remains secure. An SSL certificate, not just help you win your customer’s trust, but also plays an important role in increasing the rank of your site on search engines. Through this post, I’ll make you understand the process of configuring HTTPS…
  • Useful Excel formulas for SEOs and Marketers

    Kristina Azarenko
    24 Jun 2015 | 1:29 am
    [Guest post by Kristina Azarenko from Amasty] Many of us use Excel every day as its layout makes it easy to structure information, analyze it, build different charts, etc. But hardly anybody knows how many features Excel really has (I don’t think Excel creators themselves know all of them). So we are using this program according to our needs and know a tiny piece of it. As an SEO, I use Excel day by day and can’t imagine my work without it. I can’t calculate how much time it saved me but I’m sure that would be an enormous number. So here’s what I suggest: leave your “Excel…
  • Magento extensions every retailer needs right now

    Jodie Pride
    14 Jun 2015 | 4:00 am
    [Guest post by Jodie Pride from Veeqo] As a sales platform, Magento does not come ready-made: you have to jazz your store up with plenty of extensions to create a truly spectacular customer experience. This is a blessing and a curse as you can personalise your store in every possible way, but there is such an abundance of extensions available, ranging from the truly basic to the incredibly complex, it can be difficult to decide which ones you really need. So to help narrow things down, we’ve put together a list of the essential Magento extensions every retailer needs right now. Olark…
  • 12 Ideal WordPress Plugins for your ecommerce websites

    Abhishek Thakur
    9 Jun 2015 | 2:38 pm
    [Guest post by Abhishek Thakur from Codecondo] Anyone who is seeking a platform to build a website to setup an online business/store, WordPress is the best and most popular solution. It is widely supported and easy for users to learn and work with. WordPress provides you a huge range of themes and plugins to select according to your taste and need of the business. Basically, these plugins are designed to make your selling process easier and automated. WordPress plugins are designed to be simple and intuitive to use. And, also provided in the settings screens so that user can take any kind…
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    Magik

  • Top 10 OpenCart SEO Tips for a Successful 2015

    Magik
    14 Jul 2015 | 3:04 am
    Worried about what’s going on in OpenCart SEO world? Which OpenCart SEO tips to follow to do better in SEO rankings? Whom to trust and how to draft a SEO strategy so things don’t backfire? Well, we can’t deny what’s goes in a OpenCart store owners mind when it comes to SEO implementation. Proper SEO […] The post Top 10 OpenCart SEO Tips for a Successful 2015 appeared first on Magik.
  • OpenCart SEO Best Practices For Success

    Magik
    14 Jul 2015 | 2:34 am
    So you run your store on OpenCart, great choice since it’s easy to setup and configuring it for better SEO is even easier. In this article lets only focus on OpenCart SEO and OpenCart SEO tips or as often called OpenCart SEO techniques that can be done in the following ways: Step 1: Generic SEO […] The post OpenCart SEO Best Practices For Success appeared first on Magik.
  • How To Correctly Setup & Configure Robots.txt In OpenCart?

    Magik
    14 Jul 2015 | 1:28 am
    Robots.txt (“robots dot txt”) is a text file that helps search engines like Google, Bing to understand what information on a particular site needed to be indexed. You can read more about robots.txt by clicking this link. Robots.txt is a critical file for the success of any store. Why you need Robots.txt file? Robots.txt file […] The post How To Correctly Setup & Configure Robots.txt In OpenCart? appeared first on Magik.
  • How To Setup SEO Friendly URLs In OpenCart For Success

    Magik
    6 Jul 2015 | 3:57 am
    SEO Friendly URLs helps search engines spiders to know more about the content as well us it’s easier for users to remember the page. Proper SEO Friendly URLs helps indexing a lot better and faster manner whereas a suboptimal URLs may miss the SEO juice when due. Many SEO specialists already verified that the most […] The post How To Setup SEO Friendly URLs In OpenCart For Success appeared first on Magik.
  • OpenCart SSL Certificate Installation Tutorial

    Magik
    3 Jul 2015 | 5:04 am
    The main purpose of SSL (Secure Socket Layer) is to keep all the sensitive information that transmits over internet encrypted in such a way that only intended receipt can decipher and understand it. Since information that is sent over internet hops from computer to computer and nodes to nodes so keeping the integrity and security […] The post OpenCart SSL Certificate Installation Tutorial appeared first on Magik.
 
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    ekmpowershop.com

  • Using your business email receipts to generate repeat sales

    Nick Kane
    27 Jul 2015 | 2:06 am
    When a customer completes an order on your online shop, they will always receive an order complete email receipt. This is often overlooked as an automatic nicety that holds no further value to the retailer and the consumer. One of the differences between a successful and a struggling retailer is the mindset of taking advantage of every interaction between them and their customers. Here are a few tips on how you can optimise your email receipts and use them to their full potential. Reviews Feedback from your customers in some cases can be more valuable than a repeat sale. Feedback allows you…
  • How is Research Helping ekmPowershop?

    Steven Palmer
    21 Jul 2015 | 2:56 am
    You may have noticed over the last month that we conducted an “Improving ekmPowershop” questionnaire, in which we asked what areas of ekmPowershop you, the shop owners, would like to see improved and what new features you’d like to see added. You may have also noticed that we have been asking for feedback on new features we’ve introduced, like the “Advanced Inventory Manager Beta” feature and the new delivery system. We’re listening… First of all, if you’ve given any feedback or comments to us on any of these topics, thank you.  We know that running an online shop…
  • The best ways to get user generated content for your online business

    Paula Counsell
    17 Jul 2015 | 8:31 am
    Everyone wants to be heard. It’s the reason social media has become a part of our everyday lives and it’s the reason that brands tune into the sites for marketing purposes. It’s also why content generated by other users is one of the most powerful tools an online business can use. It gives customers the chance to be seen by a larger audience and it allows brands to engage with customers. User generated content refers to content used by a brand that other users have submitted to the internet. Here are the best ways to include user generated content as a part of the strategy for marketing…
  • Grow your business by following the right people on Twitter

    Paula Counsell
    15 Jul 2015 | 6:01 am
    Joining in with trending hashtags, following other users and making regular tweets are the best ways to quickly and organically grow the Twitter audience for your business. However if you want to build up a valuable audience (one that will actually listen to your tweets and hopefully make a purchase) you need to be strategic about the accounts that you follow and interact with. Here’s how to build a valuable audience on Twitter that will help your business grow: How to begin To follow this strategy you are going to join in with hashtag hours, follow the right accounts for your business and…
  • The best places to download free images and videos

    Paula Counsell
    10 Jul 2015 | 7:04 am
    When running your online business, one of the biggest stumbling points of achieving a professional look can be finding a picture to go with your content. A beautiful image can be used to capture an audience for a social media campaign, email marketing or any other ad hoc business requirement. Not all of us have the ability or facilities to take a stunning photograph and more often than not; the images found online are much better than the average person can do anyway. Many of the images found on Google have watermarks on, aren’t the correct size or cost money. Here’s a few websites that…
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    Bootstrapping Ecommerce

  • How to Optimize a PPC Campaign

    Dennis Moons
    29 Jul 2015 | 1:09 am
    Note from Shabbir: In an earlier post, I had written about how I set up my PPC campaign for my store, and Dennis from Store Growers was kind enough to give some constructive criticism on how I went about things. Since then, Dennis has helped me optimize my campaign to try and make the best […]
  • Instagram Marketing For Ecommerce: 15 Experts Share Their Tips

    Shabbir
    9 Jul 2015 | 9:09 am
    As part of documenting how I am building my new online store, I am trying to experiment with stuff I haven’t tried before – one thing that I really want to get a hold on(and you guys should too) is marketing on Instagram. Instagram is HUGE, and I’ve seen some businesses really kill it on […]
  • How I Set Up My PPC Campaign(and what’s next)

    Shabbir
    26 Apr 2015 | 11:53 am
    Now that my store is launched, I have to drive some initial traffic to it. Unfortunately, for a site this new, there won’t be any significant organic traffic in the immediate future, so to get started, I decided to use paid advertising. I’m using paid advertising for two reasons: It will help me validate my […]
  • Setting Up My Online Store

    Shabbir
    8 Apr 2015 | 1:15 am
    Now that I’ve chosen my niche, it’s time to set up my store. After a few trials and errors, I’ve decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went […]
  • How I Chose The Niche For My New Online Store

    Shabbir
    14 Feb 2015 | 12:09 pm
    When it comes to selling online, the first question that does(and should) come to mind is what to sell online! It’s quite probably the hardest part of starting a store, and if this step is executed correctly, you’ve already won half of the battle. However, picking something to sell online is kind of like playing […]
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    WordPress.com News

  • WordPressers Making a Splash

    Ben Huberman
    29 Jul 2015 | 9:00 am
    We read hundreds of blogs and websites every day, from up-and-coming voices and established pros alike. We love visiting those sites on WordPress.com, but it’s just as rewarding to see other platforms embrace the work of writers, journalists, and artists who regularly publish here, introducing it to new audiences. Here’s a selection of WordPress.com bloggers who recently made a splash. A mathematician at work Terry Tao is a veteran blogger, publishing prolifically on his site since 2007. He also happens to be a Fields Medal recipient and one of the leading mathematicians…
  • August in Blogging U: Blogging 101

    Michelle W.
    28 Jul 2015 | 9:00 am
    Have you just started blogging (welcome!), or are you looking to breathe new life into a blogging habit that’s fallen by the wayside? Blogging U. is a great way to get on track, with bite-size assignments, a supportive community, and staff to support you. This August, we’re offering Blogging 101— and registration is now open! Blogging 101: Zero to Hero — August 3 – 21 Blogging 101 is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get a new assignment to help you publish a post, customize your…
  • New Themes: Libretto, Lovecraft, and Publication

    sarah semark
    23 Jul 2015 | 9:00 am
    Happy Theme Thursday! Today we’re introducing three new free themes to our collection: Libretto, Lovecraft, and Publication. Libretto Featuring big, bold drop caps and oversized images, Libretto is ideal for showcasing longform writing or stunning imagery. Its classic design and typographic details will give your blog a sophisticated, elegant look. Fully responsive, the theme adapts easily to tablets and other mobile devices, ensuring that your content is easy to see. Libretto is a fork of Readly, originally designed by WPShower. Get to know Libretto in the Theme Showcase, or give it a…
  • Four Food Blogs to Follow Now

    Krista
    15 Jul 2015 | 9:00 am
    From sweet to savory, these four fantastic food blogs will satisfy your appetite. If you enjoy eating (and who doesn’t?!), check them out and follow them in your Reader so you won’t miss a dish. The Dinner Party Collective The Dinner Party Collective is a collaborative blog dedicated to “reinvigorating the delicious lost art of dinner parties.” The DPC features seasonal full-course menus, photos, and recipes from apéritifs to dessert (complete with wine pairings, no less!) ideal for dinner groups of six to eight. Blogger Margot leads an international troupe of food and wine lovers…
  • Reader Refresh

    Ben Lowery
    13 Jul 2015 | 10:19 am
    Today, we’re proud to present an improved version of the WordPress.com Reader. We’ve made the Reader faster, with shorter load times and smoother scrolling. We’ve also improved the way we display posts, so you can now see the highlights of each story at a glance. The new interface works just as well on a mobile device as it does on your computer, so it’s simpler and faster for you to catch up on blogs while on the go. Keeping track of recent posts from the blogs and sites you follow is now both easier and more fun. Our new cards — which preview each post’s…
 
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    LemonStand

  • How To Optimize Product Photos For Search Engines

    Sid
    29 Jul 2015 | 8:00 am
    We already know that high-quality product images increase conversion rates. But did you also know that images can help you rank higher on search engines? Go search for your products on Google, and then head over to the Images tab. Do you see images from your store showing up? If not, your product photos are not optimized for search engines. Don’t worry, not many retailers optimize their images either. Most people just ignore it because the upside is small. I mean, it’s not going to get you to rank 1 immediately. Still, the fact is, all these little improvements add up. So when you…
  • 4 Twitter Growth Hacks For eCommerce Stores

    Sid
    27 Jul 2015 | 8:00 am
    Yesterday, Guy Gavriel Kay replied to one of my tweets! For those who don’t know, he’s one of the finest fantasy authors around. And he’s Canadian! That’s the cool thing about Twitter. It allows you to connect and interact with people all over the world without requiring their personal email addresses or phone numbers. This is why it has grown into such a powerful marketing tool. In fact, setting up a Twitter account when starting a business is now common practice. With over 300 million monthly active users, it’s a no-brainer. But starting from scratch is hard.
  • 5 Simple SEO Errors That Are Hurting Your eCommerce Store Rankings

    Sid
    24 Jul 2015 | 9:02 am
    It’s funny how people keep saying SEO is dead and just ignore the basics. I’m sorry, but SEO is still very much alive. Yes, it has changed, and yes, the old techniques to rank don’t work anymore, but there are still some fundamentals that you need to get right. Let’s put it this way. Getting the basics right may not bump you up to rank 1 on search engine results but getting them wrong will definitely hurt your rankings. More importantly, if you get the basics wrong and your competitors get them right, you can be sure they’ll show up ahead of you. I’ve seen…
  • Product Reviews Are Here! Try Out This New Feature Today

    Sid
    22 Jul 2015 | 8:00 am
    61% of consumers read product reviews online before making a purchase decision. There’s no doubt that product reviews are important to eCommerce sales. According to some studies, reviews add an 18% uplift in sales on average. And the more reviews your product has, the higher the conversion rate. This is because consumers trust a review more than they trust a retailer’s description. When they see that your product has numerous 4-5 star reviews, it implies that the product is popular and worth the price tag. Why else would all those people be buying it and writing flowery reviews?
  • How To Track Your Competitor Prices Automatically

    Burc Tanir
    20 Jul 2015 | 8:00 am
    If you’re a retailer selling brands that are widely available, you’ve probably felt the bite of price comparisons. With all the competition out there, including from site like Amazon, consumers are spoilt for choice and will go where the price is lowest, all else equal. How do you counter this? Today we have BurcTanir from Prisync to explain how you can track competitor pricing automatically and react in real-time. You are competing in a market of 12 million players! The global eCommerce market now contains more than 12 million online stores and this number is still growing at a…
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    Perfect Audience Retargeting Blog

  • Introducing Mobile Retargeting: The easiest way to re-engage high-value mobile users across smartphone and tablet apps

    Brad Flora
    28 Jul 2015 | 10:10 am
    Congratulations! You got your app in the app store, but now how do you keep people coming back to use it? Today we’re excited to offer Mobile Retargeting to all Perfect Audience customers.  Perfect Audience Mobile Retargeting is a suite of powerful features designed for app developers looking to re-engage high value mobile users with in-app ads across the world’s greatest smartphone and tablet apps.  We’re launching new audience types to let you segment and onboard mobile users you want to target.  We’re launching an iOS SDK that builds in-app audiences…
  • New Feature: Stop bad ads faster with one-click ad pausing

    Brad Flora
    22 Jul 2015 | 11:24 am
    Today we’re excited to announce we’ve made it easier to optimize the creatives running with your Perfect Audience campaigns.  Perfect Audience customers can now pause any ad running within a creative with just single click from the campaign detail page.  Until now, customers had to go through a cumbersome process of switching into campaign-edit mode and deselecting underperformers. We’ve streamlined the process to just a single click that merely pauses delivery for an ad within a campaign, without actually removing it from the campaign (in case you want to reactivate it…
  • Finding that music lover across the web with bop.fm

    Brian Sim
    29 Jun 2015 | 10:18 am
    Finding that music lover across the web with bop.fm   This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Shehzad Daredia, co-founder and CEO of bop.fm, a music aggregator service that simplifies music discovery and playback across the web, about the unique qualities and benefits of targeting the bop.fm audience. bop.fm makes it incredibly easy for music lovers…
  • Working with HubSpot to Make Retargeting Easy for Inbound Marketers

    Kris Corzine
    20 May 2015 | 3:59 pm
    Life just got a lot easier for Perfect Audience customers who use HubSpot for inbound marketing. Today we’re excited to announce that we’re partnering with them to help you save time, advertise better and get more customers! We’ve built an integration that creates audiences from HubSpot landing pages and Smart Lists when you connect your accounts. If you’re a marketer who’s built dozens of pages using HubSpot, you’ll have audiences built automatically for each of them that are updated every night.  This saves you a ton of time! With the busy work out of…
  • New Feature: Create, Manage and Schedule Reports with Report Builder

    Kris Corzine
    15 May 2015 | 2:37 pm
    We have a new way to help you view and share your campaign data! Check out Report Builder to get easy to analyze ad information, right in your inbox. Report Builder lets you create, manage and schedule detailed reports about the performance of your Perfect Audience campaigns. Your Perfect Audience Dashboard is great for an overview of campaign performance, but sometimes you need to dig into the details and generate specific reports that can be sent to members of your team on a regular basis. With Report Builder, you can set up a one time or recurring report that will update you on how…
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    Userlike

  • Server Downtime Announcement for Saturday, 8 August

    Pascal
    29 Jul 2015 | 1:20 am
    Next week Saturday, on the 8th of August, our servers will be offline for a planned downtime. On this date we will be making a few adjustments and improvements to our setup. During this downtime you will not be able to reach the Userlike website and dashboard, and the Userlike Chat Widgets will be offline. This downtime will start from 6PM CEST and is expected to last for around 8 hours, until Sunday 2AM CEST. We thank you for your understanding!
  • 2015’s Homepage Design Trends Explained & Visualized

    Amelia Davis
    27 Jul 2015 | 12:19 am
    A first impression is usually the most lasting, wouldn’t you agree? That’s why your eCommerce home page has to be as close to perfect as possible. Check out some of the trends that your online store home page should incorporate. Ecommerce represents a huge slice in the trading-products-and-services pie. That’s why the power of an online business presence cannot be underestimated. The eCommerce customer audience grows geometrically as more and more business owners move their business to the Web. Not only does this reduce expenses, but also leads to better business analytics by giving…
  • August Webinars: See the New Analytics in Action

    Pascal
    24 Jul 2015 | 3:08 am
    If you are looking for useful ways to kill time while your colleagues are out on holidays, what better way to do so than attending one of our webinars on live chat best practices? In August we offer no less than four of them, two in English and two in German. They offer insights into your own setup and are an opportunity for direct questions and answers from our Customer Success team. Profi-Tipps für den Live-Chat-Support Date: Tuesday, 4 August, 3PM CEST Language: German Host: Jörn Knauer Description: Jörn will host a German webinar in which he shares best practices on professional live…
  • Our 8 Favorite Tools We'd Recommend to Any Startup

    Pascal
    22 Jul 2015 | 1:47 pm
    We’ve been planning this post for a while. On the one hand because it’s a common question we get from other entrepreneurs, on the other because we are so enthusiastic about some tools that we simply want to share them. Since our start we’ve been working in a lean manner, with a small team and often working remotely. Our specific setup required a great set of tools to make things work. We’ve tried out many of them, some we disregarded, others we’ve fallen in love with. We’ll share our true business tool romances, the ones we couldn't do without. Asana Asana is a team collaboration…
  • Webinar: Live Chat Tips & Best Practices for Raising Website Conversion

    Pascal
    16 Jul 2015 | 4:30 am
    Today at 6PM CEST me and Sid from LemonStand will host a webinar in which we share tips and best practices on raising website conversion with live chat. You can register here. Conversion optimization is the most mentioned reason for implementing live chat among our users, followed closely by customer satisfaction and the lowering of service costs. If conversion optimization is also one of your main motivators for using live chat, then this webinar might be for you. In case your schedule does not allow you to attend, you can still register and we will send you a link to the recording of the…
 
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    Live Chat Software Free | Live video chat | CustomerICare for Websites » Blog

  • How To Build The Absolute Best Customer Service Team For Your Business

    Aurelie Chazal
    16 Jul 2015 | 7:17 am
    2 Weeks ago, we started sharing the branding journey we are going through at CustomerIcare.We started by looking at what makes a brand memorable. This week, we shared the 2nd part of our journey on SlideShare: How to …Post How To Build The Absolute Best Customer Service Team For Your Business pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • How To Create Memorable Customer Experiences (It’s About The Little Things)

    Aurelie Chazal
    25 Jun 2015 | 3:24 am
    You’ve probably read epic tales of over-the-top customer service. Zappos sent pizzas to their customers. Morton’s Steakhouse comes great a customer at the airport with a Porterhouse after receiving a tweet…I’ll let you in on a little secret: You …Post How To Create Memorable Customer Experiences (It’s About The Little Things) pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • It Sucks Being A Faceless Startup: Why You Need Branding And Culture

    Aurelie Chazal
    15 Jun 2015 | 7:20 am
    We’ve been doing a lot of thinking lately at CustomerIcare about our brand and what we want to stand for. Right now, we have a product that people really like (love), our website is looking a little bit better every …Post It Sucks Being A Faceless Startup: Why You Need Branding And Culture pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • Tips To Improve Your Business (And Your Life) One Small Step At A Time

    Aurelie Chazal
    3 Jun 2015 | 6:34 am
    Have you ever felt stuck trying to come up with a big brilliant idea to take your business to the next level?It’s probably the one thing I am struggling with the most. I’m still waiting for this groundbreaking idea …Post Tips To Improve Your Business (And Your Life) One Small Step At A Time pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
  • [The Socio-Technology Gap] Why Your Popup Is More Annoying Than A Pushy Shop Assistant

    Aurelie Chazal
    8 May 2015 | 2:29 am
    There’s an on-going debate around the web about the use of lead generation popups and popovers.Some think they are super annoying and borderline evil. Others also think they are super annoying and borderline evil but they don’t care, …Post [The Socio-Technology Gap] Why Your Popup Is More Annoying Than A Pushy Shop Assistant pojawił się poraz pierwszy w Live Chat Software Free | Live video chat | CustomerICare for Websites.
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    Rethink Commerce Blog

  • The Advantages Of A/B Testing Your Upsell Offers

    Shannon Macleod
    22 Jul 2015 | 1:45 am
    Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so much subjective value. In many instances, the value the market places on a SaaS product or service doesn’t always equal the development costs. Often, the most valuable offering was the simplest to develop. As a result, it’s incredibly easy to under or over value a service when setting the price. And that’s not even taking into account buyer psychology. While price is not the only factor that…
  • When You Should Be Pushing Your Upgrades To Maximize Sales

    Raj Badarinath
    21 Jul 2015 | 2:19 am
    “Timing is everything” is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, getting those customers to upgrade or buy additional features, and ultimately, turning them into your very own product advocates. When you calibrate your marketing strategy to sync your messages with the cycle, you’ll decrease customer acquisition cost, minimize churn, and increase customer lifetime value.  Balance Messaging With Timing Think beyond your typical sales-oriented…
  • Affiliate Summit East 2015

    Monica Sturza
    21 Jul 2015 | 1:41 am
    Yes, it’s Affiliate Summit East time again and we can’t wait to pack our bags and head to New York! Who doesn’t like summer in the Big Apple, meeting inspiring people and developing exciting business opportunities? What can you expect? We will be holding our traditional Software Networking Dinner at Del Frisco’s on August 2nd. Good wine, a tasteful menu and fruitful conversations with a great company are guaranteed! Make sure you RSVP here. You’ll have the chance to understand how Avangate, #1 rated CPS worldwide affiliate network helped Software, SaaS and Online…
  • Avangate Affiliate Success Story – Anand Khanse (TheWindowsClub.com) Interview

    Andra Ioana
    14 Jul 2015 | 6:03 am
    Anand Khanse blogs about the Windows operating system on TheWindowsClub.com. The website was launched in 2009 and offers Windows tips, tutorials and more. How did you get into the digital goods niche of the affiliate industry? My site was affiliated with another software company since the beginning, but started selling TweakBit software via Avangate in February this year. Within a short span of time I became surprised at the results! I was also happy when I was recently informed that I was declared as the winner of the Race to The Top Tier 1 Contest. The contest was decided on the following…
  • Using Customer Surveys To Shape Product Development

    Raj Badarinath
    3 Jul 2015 | 6:44 am
    In a perfect world, what your clients want would be perfectly aligned with what your products deliver. However, in the real world, the two can often be miles apart. One of the best tools you can use to bring them together is the customer survey. Customer surveys should be seen as a tool that not only measures customer attitudes but also one that can be proactively used to shape your product and feature roadmap. Tweet Here are six ways customer surveys can help you improve your products, both now and into the future. Customer surveys enable you to accurately identify customers’ needs.
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    Selz Blog

  • Boutique – Our latest Store Pro theme

    Melissa
    9 Jul 2015 | 5:30 pm
    Boutique is the latest theme out the door for our ever popular Store Pro app. If you haven’t taken up our free trial of Store Pro, now is the perfect time. Grab Store Pro, install Boutique, and you’re well on your way to having a seriously sexy store. Boutique is a gorgeous, simple responsive theme. Designed to make the most of your amazing product photography, we’ve pumped it up with full screen imagery  and sliding carousels that display your products in their full glory. It’s best for stores that have high resolution images and is perfect for fashion, beauty and…
  • 5 Simple Ways to Boost Your Sales

    Kristen
    7 Jul 2015 | 6:33 pm
    Could you use a little more money in your bank account? Ready to make a big investment in your business and need to up your cash flow? There are lots of reasons you might want to boost your sales. Heck, I just love figuring what works for gaining new prospects and creating new customers. Some of the simplest ways to boost sales of your product are hiding right under your nose. Here are 5 of my favorites—the actual techniques I use when I’m looking to make more sales happen of my books, programs, or membership community. 1) Make your message matter. The biggest mistake I see creative…
  • Is It You? Announcing The Store Pro Challenge Winners

    Melissa
    8 Jun 2015 | 2:27 pm
    The Store Pro Challenge has come to an end and we are super excited to announce the lucky winners! Firstly, we just wanted to say a big THANKS to everyone who participated. We hope that you got boatloads of value from the daily tutorials and that you’re as excited as we are about how great your stores are looking. Thanks in particular to those who were active in our Facebook group – asking questions, giving advice and supporting and connecting with other challengers. Your help did not go unnoticed, or unappreciated! When reviewing the Store Pro store entries, we looked at overall…
  • Take Your Social Media To The Next Level With These 8 Simple Tips

    Kristen
    6 Jun 2015 | 3:00 pm
    If you’re reading this post, there’s a good chance that you’re either running your own business, or this is a goal for the not-too-distant future. In either case, you probably know that social media offers huge opportunities for entrepreneurs. It can help position you as an expert in your field and attract your ideal customers – all without any financial outlay. But, it’s also easy to waste time on social media, or focus on the wrong things. When you’re a one man (or woman) band wearing all the hats in your business, wasting time is the last thing you want to do! Thankfully a…
  • New Feature: Checkout V2

    Melissa
    1 Jun 2015 | 12:17 am
    We’re all about helping you sell more online by keeping things seamless, simple and beautiful. So we’re super excited to release our new Checkout V2 – our best customer retail experience yet. Checkout V2 is the result of hundreds of hours of user analysis and feedback. The result is a highly optimised, checkout that looks and feels great. It’s smoother and simpler for your buyer, with a slick, single-point-focus window that keeps your buyers where we want them – on your site. Don’t be fooled by the design simplicity. Checkout V2 is packed with lots of…
 
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    MineWhat

  • Get the most out of Product Recommendations: The Recommendation Funnel

    MineWhat Inc
    15 Jul 2015 | 7:03 am
    Recommendations are a key part of the revenue streams of most online stores. A recent study found the average revenues generated from product recommendations worldwide was 12% and the conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers. Given the limited real estate available, it’s critical to get it absolutely right. Here are some pointers. Recommendations are a key part of the revenue streams of most online stores. A recent study found the average revenues generated from product…
  • 7 tips on building your online store's brand on Instagram

    MineWhat Inc
    5 Jun 2015 | 12:12 pm
    Instagram recently added a linking option on ad images that lets users link back to an external link. This move only adds to why every online retailer should consider having a presence on Instagram. A study done by Forrester Research late last year found that posts on Instagram had an engagement rate of 4.21% that’s 58 times higher than the same on Facebook and 120 times higher than that on Twitter. Here are few ideas on how you can build your store's brand on Instagram. Instagram recently added a linking option on ad images that lets users link back to an external link. This move only adds…
  • The twitter practices of the top BigCommerce stores

    MineWhat Inc
    21 Apr 2015 | 10:27 am
    It's positive vibes all around: love, happy and free were the most commonly tweeted words. We discovered this and more in a study on the twitter practices of the top stores on BigCommerce, read on for more...
  • How data can optimize the customer experience

    MineWhat Inc
    20 Mar 2015 | 7:10 am
    Data is a little word that carries a big punch. If you’re an online retailer and you’re not using data to your advantage, 2015 is the year to really get going on it. How can you attract customers and keep them from leaving? It’s simple, the answer lies in the data they already provide you. Data can help improve the customer experience and help online retail catch up to their brick and mortar counterparts’ success. Data is a little word that carries a big punch. It does so much for so many people, but for the sake of simplicity in this article we’ll focus on retailers. If you’re an…
  • Twitter practices of the top Shopify stores

    MineWhat Inc
    20 Jan 2015 | 10:29 am
    Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic. Stats to tweet 4% of the top shopify stores have 4% to 10% of their traffic coming in from twitter 28% of the top shopify stores have 1% to 4% of their traffic coming in from twitter 68% of the top shopify stores have 0% to 1% of their traffic coming in from twitter 35.7% of top shopify stores tweet between 10am - 1pm Display this infographic on your site
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    Magento blog: technical tips and e-commerce guides from Amasty

  • Magento Layered Navigation: best settings for SEO

    Max Akushevich
    27 Jul 2015 | 6:28 am
    You ask – we deliver! Magento Improved Layered Navigation is the product thousands of Magento store owners have been using for more than 5 years. We’re very proud of it and encourage our customers to use this extension with maximum results. We’re focused on settings and the visual presentation of the module features in the description, but our customers often ask us about SEO strategy they should follow while configuring the extension. To help you use the extension to its most for SEO, I decided...The post Magento Layered Navigation: best settings for SEO appeared first on…
  • Magento evangelist Guido Jansen on community values: ‘Magento is not about technology only’

    Ksenia Dobreva
    23 Jul 2015 | 5:38 am
    That’s what Guido tells about himself: “I am a Cognitive Psychologist, Data Driven Customer Experience Engineer and a Digital Native. I love testing hypotheses about human behavior in online environments and building communities.” Also, Guido is a Dutch Community Manager for Magento, and we’re happy that he will come and speak at Meet Magento Belarus on Sep 21st. We asked him several questions about his work and the Magento community. – Please tell us a couple of words about yourself. How it happened that you became so...The post Magento evangelist…
  • Master Magento A/B testing: how to split test product pages

    Kristina Azarenko
    21 Jul 2015 | 6:53 am
    A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-step guide. Things you should know before starting your Magento A/B test Note: there are many kinds of testing software available. But writing this I assume you’re using Google Analytics experiments feature....The post Master Magento A/B testing: how to split test…
  • Magento 2 Merchant Beta release: what you should know

    Ksenia Dobreva
    17 Jul 2015 | 5:10 am
    Some exciting news for the Magento community! Magento 2 Merchant Beta was released. The next step for Magento 2 platform will be General Availability release, which is planned to happen until the end of 2015. We put an outline of things you should know about Merchant Beta release. The #Magento2 1.0.0-beta just landed on GitHub!!! https://t.co/CxZfuaklW5 — David Alger (@blackbooker) July 15, 2015 Magento 2 Merchant Beta is very close to what you will see in GA release later. It concerns both the look-&-feel and...The post Magento 2 Merchant Beta release: what you should…
  • PHP 7 and script languages future: insights from lead Zend.com developer

    Ksenia Dobreva
    13 Jul 2015 | 4:07 am
    Magento 1.9.2.0 version was released on Jul 7, 2015. As you know, Magento is based on PHP and Zend Framework, and there’ll be a new PHP release soon. What can developers expect from the new language version? The interview was originally published on dev.by by Igor Savchuk and was translated exclusively for Amasty blog. It answers this and many other questions about PHP evolution. PHP is used on 81.9% of websites all over the world and has celebrated its 20th birthday some time ago. We...The post PHP 7 and script languages future: insights from lead Zend.com developer…
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    Word-of-Mouth and Referral Marketing Blog

  • How CrossFit Became A Worldwide Craze Through Word-of-Mouth

    Samuel Hum
    28 Jul 2015 | 11:09 am
    Many people who have heard about CrossFit think of it as a form of exercise or sport, but it actually started out with a company of the same name. Founded in 2000 by Greg Glassman and Lauren Jenai, CrossFit has grown to become a worldwide sensation – from having 250 affiliate gyms in 2007 to over 9,000 in 2014. So how […] The post How CrossFit Became A Worldwide Craze Through Word-of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.
  • How TOMS Shoes Built A Multi-Million-Dollar Movement With Word-of-Mouth (And Gave Away Millions Of Shoes)

    Visakan Veerasamy
    24 Jul 2015 | 9:39 am
    TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million of shoes to charity. In a Huffington Post article, Maryellen Tribby described how her 13-year-old daughter persuaded her to buy 3 pairs of TOMS shoes: “I know it’s a lot of money, but […] The post How TOMS Shoes Built A Multi-Million-Dollar Movement With Word-of-Mouth (And Gave Away Millions Of Shoes) appeared first on Word-of-Mouth and Referral Marketing Blog.
  • 8 Best Things You Can Do to Boost Your Referral Rates and Get More Sales

    Samuel Hum
    24 Jul 2015 | 3:12 am
    So far, we’ve written about several components you need to configure while setting up your referral program: What kind of referral rewards should you give: Cash? Credit? Or Discounts? Who should you be rewarding? Advocates, their friends, or both? What’s the best referral review period for my company? But even so, there are many different things […] The post 8 Best Things You Can Do to Boost Your Referral Rates and Get More Sales appeared first on Word-of-Mouth and Referral Marketing Blog.
  • How Pebble Sold A Million Watches With Word-Of-Mouth: 6 Tactics and Examples

    Jon Tan
    21 Jul 2015 | 11:26 pm
    Technology is an industry traditionally dominated by enormous corporations, but things are changing. Through the combination of an innovative product and a solid marketing strategy, Pebble has sold over a million smartwatches with a miniscule advertising budget. The company even had the gumption to go head to head with Apple… and came out winning. Here […] The post How Pebble Sold A Million Watches With Word-Of-Mouth: 6 Tactics and Examples appeared first on Word-of-Mouth and Referral Marketing Blog.
  • 3 Ways GoPro Became Synonymous with Action Cameras Thanks to Word-of-Mouth

    Samuel Hum
    20 Jul 2015 | 9:38 am
    In 2012, GoPro holds 42% of the total market share for action cameras, far surpassing their competitors including Ion (12%) and Sony (8%). Today, GoPro is synonymous with “action cameras”, which is an amazing feat, seeing that founder Nick Woodman bootstrapped the company for 10 years in 2001. When you see a first-person-view footage of a skydiver, […] The post 3 Ways GoPro Became Synonymous with Action Cameras Thanks to Word-of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.
 
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    Ecommerce Platforms

  • Payment Depot Review [Payment Gateway]

    Catalin Zorzini
    28 Jul 2015 | 2:21 am
    It’s not always easy to understand what you should look for in a merchant account provider. Some argue that low fees are the most important, while others say that the pricing structure is really what matters in saving money. When running an online business, you eventually have to make a decision on a merchant account provider, so it’s essential to understand the ins and outs of the business. Payment Depot is one of the more popular options out there, so it makes sense to provide a detailed review of the services. I’ll cover everything from customer service to pricing structure, allowing…
  • How to Migrate Your Shop from Big Cartel to Shopify

    Catalin Zorzini
    27 Jul 2015 | 1:51 am
    Big Cartel is a great choice for your first small online shop, or for graduating from selling on Etsy, because of the basic offerings and features. However, once you’ve decided you want to build a solid business out of your store, the natural way is to move forward and migrate to Shopify (see some detailed Shopify reviews) or – if you already have a solid steady stream of traffic and customers – to Shopify Plus. Many folks are curious about how to make the jump. Therefore, I’m going to walk you through a step by step process on how you can move your site from Big Cartel to Shopify. We…
  • This Week in Ecommerce – Shopify Release iPad POS App, Why You Should Choose WordPress for Your Online Store and Much More

    Catalin Zorzini
    24 Jul 2015 | 2:46 am
    The week is coming to an end, and what a week it has been in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw Shopify release an app for their iPad POS system, tips for being more successful on Amazon and much more. Why should I chose WordPress for my online store? Isn’t WordPress primarily for blogs? What’s the point of going with a content management system that isn’t specifically built for ecommerce? Your search to find the ideal platform to launch your new online store is certainly important, considering you need an option…
  • Top 7 Alternatives to HubSpot

    Catalin Zorzini
    22 Jul 2015 | 3:22 am
    HubSpot is a remarkable inbound marketing and sales software built for companies that want to use proven techniques for bringing in new clients and customers. With online business, pulling in additional leads is the name of the game, so it’s fairly common to turn to a system like HubSpot. That said, the market is filled with HubSpot alternatives, allowing for businesses to shop around before they pull the trigger. Who knows? You may find an option that is cheaper or more in tune to what your company is striving for. That’s why I put together a list of what I believe to be the best seven…
  • Ecommerce Platforms for Larger Businesses

    Catalin Zorzini
    21 Jul 2015 | 2:28 am
    If you’re debating Magento, vs. Shopify Plus vs. Bigcommerce Enterprise, this is what I’ve learned: Shopify Plus Shopify Plus provides everything the standard Shopify account gives you, plus a lot more. If Shopify has the features you need, and you want some help getting setup and migrated, Shopify Plus is an excellent choice. Advantages Most reliable service in terms of uptime and scalability Implement a beautiful responsive design easily Large number of extensions, including discounts on some (such as 25% off ShipHero for the first year) Works well for online and offline sales Checkout…
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    Creating a Website Today

  • Shopify Review And Guide: 2015 Edition

    Christopher Pontine
    24 Jul 2015 | 8:42 am
    Check out this awesome Shopify Review OK, well here we go with the Shopify review and guide.  My goal for this page is to give some insight on what Shopify has to offer for your ecommerce website, but as well outlets and resources for you to check out in making your decision to use them. I think we can both agree, you either clicked on this in the search engines or found it somewhere because you have a huge interest in using Shopify for your eCommerce option to start your business. I’m gonna keep this short, sweet, scannable and simple so you can look everything over easily.  And well…
  • 5 Easy eCommerce Website Builders And More

    Christopher Pontine
    14 Jul 2015 | 8:20 am
    You know we can both agree on this right? That finding an eCommerce website builder platform isn’t the easiest thing to do?  You ask, which ones should I try over and over again right? The great thing is, if you utilize some of the most popular eCommerce platforms out here, you can have your site up and going today, and be visible online. Here is a powerful fact: Want another good reason to get it going today? By 2017 retail eCommerce sales are expected to grow to 434.2 billion in U.S Dollars. Think it might be worth grabbing a piece of that pie? In this list I am going to go over some…
  • Give Me 5 Minutes To Make Your Blog Title A Wee Stickier

    Christopher Pontine
    10 Jul 2015 | 7:40 am
    You thinking what I’m thinking? I need a catchy title for my blog post but don’t have a clue what to use. Yup: That is normal: In this article I want to go over some powerful ideas that should surely help you tweak your blog titles to help increase your over all clicks. Let’s Do This: 1. Write the Headline First While it can also be beneficial to wait and write the headline after the content, you can give yourself a clear focus and strategy by writing the headline first. This works best if you have a good idea of what your topic is but don’t want to specifically write…
  • WordPress.org And WordPress.com: Whats The Difference?

    Christopher Pontine
    1 Jul 2015 | 8:33 am
    As WordPress becomes one of the most popular ways to build websites, many people ask whether they need WordPress.org or WordPress.com. Both can be summed be simply as a platform to build a website, but WordPress.org is the free version while WordPress.com offers a free blog with add-ons at a pricey cost. This guide goes through all of the different aspects of each and what advantages or disadvantages people find with both services. WordPress.org Overview If you want a free WordPress blog, you will likely use WordPress.org. It offers thousands of plugins, and you can purchase premium plugins…
  • Considering Using The 1&1 Website Builder?

    Christopher Pontine
    22 Jun 2015 | 7:31 am
    Building a website with 1&1 takes a lot of the trial and error out of the site building process. In addition, 1&1 has some savvy deals with free .com domains just for choosing to use their website building and hosting. If you really want to test it out first, you can try it for free, gaining access to 140 website layouts with unique content and professional images. The site builder tools truly makes it simple to create and launch a website in as little as one day. Getting Started There are a few different packages. MyWebsite business provides a ton of social media tools, apps and SEO…
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    Unbxd | Unbxd

  • Predictive search – First Step Towards A Great Site Search Experience

    Ritwik Raj
    17 Jul 2015 | 6:48 am
    This is a 4 part series on how to deliver a stellar a site search experience. In this post, we will share usability guidelines on designing a predictive site search – one that anticipates user intent and intelligently guides them towards the right product. In our previous post we talked about the importance of relevancy for eCommerce site search, the 12 different query types that customers typically use to find a product, and how to address these. Let’s look at another pivotal building block for a great site search experience: Design. Pretty much like technology, usability plays an…
  • The Curious Case of the 12 Types of Ecommerce Site Search Queries

    Ritwik Raj
    2 Jul 2015 | 6:11 am
    This is a 4 part series on how to deliver a stellar a site search experience. In this post we will take you through the different types of search queries customers use on eCommerce sites, and some of the prerequisites to build an intelligent site search that is capable of solving these query types. Site Search is an integral part of the product discovery experience on ecommerce sites and customers have now come to expect an accurate & user-friendly experience while shopping online. For customers, search is an easy and quick way to discover products, however, a majority of ecommerce sites…
  • 3 Compelling Ways to Capture Your Customers’ Attention on Your Shopify Store

    Divya H. Pahwa
    8 May 2015 | 4:48 am
    Your store needs a makeover. There is probably something you could be dedicating your time to make your Shopify shop  incrementally more captivating. But you know what? Forget about the incremental. I want you to save your time and focus on the 20%; the smallest changes that have the highest impact. This post is exclusively to help improve the appeal of your store and further capture your current customer’s attention. The following suggestions don’t directly help improve sales and traffic, so don’t read this piece with that in mind. Here are 3 things you should focus on: Incredible…
  • Who Are Your Most Valuable Ecommerce Customers?

    Pavan Sondur
    8 Feb 2015 | 9:47 pm
    Ecommerce retailers would often notice that not all their customers are created equal; some provide more revenue as compared to others. Identifying these customers is critical for any business, in order to optimize customer acquisition costs & maximize profits. At Unbxd, we’ve recently come across a startling site search trend – that nearly 50% of the 20 million daily search queries we serve come from repeat visitors. Not only are these ‘qualified leads’ for ecommerce sites but might actually convert with little or zero acquisition costs. Basically, these users are the most…
  • [Ebook] 5 Must-Have Site Search Enhancements for Fashion Ecommerce

    Kriti Sarda
    17 Dec 2014 | 11:35 am
    A decade ago, retailers believed that people wouldn’t buy fashion products online as they want to experience the touch and feel of products before making a purchase. But ecommerce has changed the way people shop and more and more people are getting comfortable with shopping for fashion online. According to an Emarketer report, online sales of clothing and accessories will continue to grow year over year at a rate faster than even the electronics and books segment, with sales reaching $73 billion by 2016. This opened up a whole new world of opportunities for fashion retailers and there has…
 
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    Tribe Interactive » Blog

  • Ecommerce Marketing and Growth Strategy Round-Up: 7/13 to 7/17

    Zac Heisey
    17 Jul 2015 | 6:18 pm
    This week we’re all about Ecommerce marketing news, tips, and growth strategies from around the interwebs. We’ll talk about India’s Ecommerce boom, and what that might mean for you and your Ecommerce business. We will also take a look at a great visual comparison of two online shopping giants: Alibaba vs. Amazon. If you’re wondering about selling your products through different online marketplaces, we’ve got insights from four Ecommerce retailers on just that. And finally, we close out this week’s round-up by examining what your website is telling your…
  • What Your Website is Telling Visitors About Your Brand

    Zac Heisey
    13 Jul 2015 | 8:00 am
    Originally Published on Business2Community Branding can be a tough thing to define. Is it your logo? Your tagline? Is the products your sell or the services you offer? Or is it the way you present all of those things to your target audience? According to BusinessDictionary.com, branding is defined as: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In our…
  • E-commerce and Startup Strategy Round-Up: 7/6 to 7/10

    Zac Heisey
    10 Jul 2015 | 10:23 pm
    This week we’re doing things a bit differently with our E-commerce and startup strategy round-up. As usual, we have some kick-ass content for your reading pleasure, but we’re including a full user guide (which we haven’t done yet up to this point), along with a post that was written last week instead of this week [gasp!]. Both of these content resources were really solid, which is why they made the cut in this week’s round-up. Sometimes you have to bend the rules and switch things up in order to deliver more value. Trust me, your E-commerce store and startup strategy…
  • Competing on Price vs. Competing on Value

    Aaron Traywick
    10 Jul 2015 | 4:30 pm
    E-commerce is a complicated venture, but two routes for profit stand out above all the rest – price and value. To remain competitive in a highly-competitive marketplace, it’s crucial that entrepreneurs remain abreast of the advantages and disadvantages of each approach. Competing on Price This is pretty self-explanatory, and through this process, most vendors will lower their prices in various forms. Price changes can occur directly, or indirectly, via discounts, temporary sales opportunities and rebates, and other tactics. Advantages: Price competition can have huge benefits…
  • E-commerce and Startup Strategy Round-Up: 6/29 to 7/3

    Zac Heisey
    3 Jul 2015 | 7:01 pm
    Happy 4th of July weekend! It’s a bit weird writing this from Japan, as they don’t celebrate the 4th quite the same way we do in the States. Alright, so they don’t really do anything at all. But that’s OK – I have plans to down a few Budweisers, wear my favorite pair of cut-off jorts, watch Nascar, and play Charlie Daniels’ Greatest Hits REALLY loud for all of my nice, quiet Japanese neighbors to enjoy. ‘Merica baby! Here’s our favorite E-commerce marketing and startup growth content from this past week. It’s all really good, so be sure to…
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    Guided Selling

  • Why Customers Seek Advice to Make a Purchase Decision

    Editor, Guided Selling Blog
    29 Jul 2015 | 2:15 am
    Businesses have always been intrigued by the science behind choice. What influences purchase decisions? What makes customers choose one product over the other?
  • Dealing With Online Customers’ Perception of Risk

    Editor, Guided Selling Blog
    22 Jul 2015 | 10:00 am
    While shopping, consumers are uncertain about many things, and often associate the purchasing process or choosing a product and vendor with various risks. Let’s have a look at the 5 types of perceived risk online customers face at the time of purchase, and how online businesses can deal with them.
  • Multi-channel vs. Omnichannel Customer Experience

    Editor, Guided Selling Blog
    16 Jul 2015 | 8:00 am
    Sure you have come across the terms multi-channel and omnichannel retailing. We are seeing these terms often used interchangeably, while they address two completely different strategies how businesses can interact with their customers across channels. Understanding the difference lets you apply the concepts to improve your customer experience most effectively.
  • 5 Psychology Lessons to Get More Sales

    Editor, Guided Selling Blog
    9 Jul 2015 | 6:00 am
    If there’s one subject marketers must study, other than marketing of course, it to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology - how they make their purchase decisions, how you can influence it, and how to get their attention. Psychology can explain why a particular marketing tactic worked out or fell short.
  • 3 Things Your Online Customers Expect From You

    Editor, Guided Selling Blog
    2 Jul 2015 | 12:51 pm
    Visually appealing, useful, and accessible. These are the three characteristics that have dramatic influences on how your visitors perceive, use, and remember your site.
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    Marketizator Conversion Rate Optimization Blog

  • Using Google Analytics to Optimize Your Website for Conversions

    Elena Dobre
    24 Jul 2015 | 6:49 am
    Big or small, companies turned to digital. Their biggest challenge? Tracking and reporting data! You can not have one without another. You need to track the events on your website and also see the impact of your marketing on the website’s performance. Otherwise, you won’t be able to know where the big fish is and ... The post Using Google Analytics to Optimize Your Website for Conversions appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: What Google Analytics is hiding from you Google’s new changes and what they mean to conversion optimization 3 Actionable…
  • 3 Actionable Steps To Reduce Your Website’s Exit Rates With Marketizator

    Elena Dobre
    16 Jul 2015 | 2:00 am
    Everything in life is ephemeral, including life. The same thing happens with the website’s traffic: it comes and goes without letting too many clues about its reasons. What can you do? You can either refuse to accept that you attract traffic to your website, and it goes away or embrace the fact that you need ... The post 3 Actionable Steps To Reduce Your Website’s Exit Rates With Marketizator appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: 4 Steps Guide to Growing Sales ASAP Top 8 Reasons Visitors Leave Websites 5 Tips To Increase The Response Rate for…
  • This Week in Digital Marketing: Facebook Update and CRO Tips from Entrepreneurs

    Elena Dobre
    1 Jul 2015 | 2:46 am
    Today we’re starting “This Week in Digital Marketing”, a weekly post that’s going to reveal the most popular or insightful trends and news from the fascinating world of digital marketing and tech. It’s our way of telling you, our readers, that you need to stay informed and always learn. It’s also a way that our ... The post This Week in Digital Marketing: Facebook Update and CRO Tips from Entrepreneurs appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Luxury digital marketing: where does conversion rate optimization fit? Most used and effective…
  • 4 Steps Guide to Growing Sales ASAP

    Elena Dobre
    25 Jun 2015 | 11:56 pm
    Have you ever wondered how big companies become big? It’s a long-term process that involves having a vision. Successful companies are the ones whose leaders believe in their role on this planet. They also aim for giving meaningfulness to the company’s activity on the market. The challenge of figuring how to become better and differentiate ... The post 4 Steps Guide to Growing Sales ASAP appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Go beyond the usual online marketing actions. Start growing sales 6 Steps Guide To Easily Develop Buyer Personas For B2C…
  • Interview with Ioana Lupec – Content Marketing at Marketizator

    Lavinia Biberi
    12 Jun 2015 | 6:13 am
    Ioana Lupec is the colleague who (with Elena) is in charge of content marketing and lead generation, she likes to be organized in everything that she does and to keep a smile on her face no matter the situation. Curious to find out more about Ioana? Well then seat down comfy. Which are your daily ... The post Interview with Ioana Lupec – Content Marketing at Marketizator appeared first on Marketizator Conversion Rate Optimization Blog. Related posts: Interview with Elena Dobre – Content Marketer at Marketizator Interview with Radu Vrabie – CRO Alchemist at Marketizator 5…
 
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    Commerce Sciences Blog

  • Scalable Ecommerce Personalization Is Easier Than You Think

    Omri Yacubovich
    28 Jul 2015 | 5:45 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences Each person is unique and comes to your website with their own motivations, needs and intent. Why is it that some companies are holding back on the opportunity to personalize the shopping experience for these unique individuals? It’s a common misconception that personalization is too complicated (and expensive) for most e-commerce brands to implement. This way of thinking can result in fewer pages visited, less time on the site and a reduced conversion rate. E-commerce Marketing Has Evolved Way Beyond Static Offers Ten years ago,…
  • E-Commerce Conversion Optimization 101

    Omri Yacubovich
    23 Jul 2015 | 5:45 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences E-commerce conversion is influenced by many different factors, including some you probably know already: price, selection, and ease of checkout, for example. However, conversion also depends greatly on personal factors like the visitor’s level of commercial intent, what brought them to your store, what they’re exposed to in your store, and even external factors like which device they’re on and what distractions they might have. How can you optimize for all of these different elements to convert more visitors to buyers? Here are…
  • Guide to Real-Time Offers and Coupons for E-Commerce Retailers

    Omri Yacubovich
    14 Jul 2015 | 11:34 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences Coupons have been used almost as long as online shopping and were used in brick and mortar shopping before that – and with good reason! Coupons and special offers tap into a consumer’s fear of missing out, a huge motivator in online shopping. They’re relatively easy to implement and track and can drive consistent increases in conversion. Traditional e-commerce coupon codes have troubling limitations, though. Distribution is difficult to control and they have a tendency to drive non-loyal discount shoppers to your site. The…
  • Top Conversion Optimization Secrets Used by Amazon

    Omri Yacubovich
    10 Jul 2015 | 11:18 am
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” ~ Jeff Bezos, Amazon founder & CEO I recently hosted a Webinar about Amazon and how they’ve become the largest online retailer in the United States. Have you ever wondered how? I sure have! It didn’t happen overnight; in fact, it took over a decade and there’s a wealth of information ecommerce marketers can take away from Amazon’s business model. There’s no single…
  • You Can’t Just Personalize for Email

    Omri Yacubovich
    8 Jul 2015 | 4:46 pm
    By Omri Yacubovich | Head of Marketing @ Commerce Sciences When we think of personalization, email still most often comes to mind. In very early days, personalization simply meant auto-inserting your subscriber’s name in your email blast. As we’ve been able to gather more meaningful data about the people who interact with our brands, the depth and scope of personalization available has actually become intimidating to many marketers. Yes, we can definitely personalize emails effectively now, matching offers to intent and messaging to highly specific personas based on traits, behaviors and…
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    Long Live The Internet

  • Your Ecommerce Success From Focusing On Your Customer

    Jonathan
    27 Jul 2015 | 7:00 am
    Over the years Bob and I have built and released many successful online businesses.  To get there, we failed at many others. Most of the success came from planning.  We knew ahead of time, there was a demand for what we were selling.  When we veered from that strategy, we got burned. But understanding there was a demand, was only one part of the equation.  Reaching these people was another.  This little difference is often where an ecommerce site can succeed or fail. Maybe you have a product to sell online.  But have you thought about your potential clients or customers.
  • How Bad Do You Want to Start an Online Store

    Robert
    23 Jul 2015 | 11:59 am
    My wife showed me who is the boss. How bad do you want to start an online store? It is a question that you should not have to think too long about. Starting an online store is hard. Starting anything is hard for that matter. So I will ask you again. How bad do you want to start an online store? I remember when my wife was thinking about starting her own business. She was pregnant with our third child. Let me paint a clearer picture, our two other children were 3 years old and one and a half years old at the time. My wife was the primary caregiver for our children, and if you don’t think…
  • Hola Does Anyone Speak Spanish and Buy Books on Amazon?

    Jonathan
    21 Jul 2015 | 8:58 am
    About two months ago I wrote a post about translating our best selling book.  The title of the post was exciting and maybe misleading.  “How To Sell Your Book in Spanish Translation and Double Your Audience” I shared it on a number of sites and on Reddit I had the following comment posted. In reality I wasn’t trying to mislead but maybe my excitement got ahead of me.  The title doesn’t actually say doubling your sales but I understand it maybe of been a little “hypeish.” I’m here to address that and provide a disappointing followup. While my title…
  • Get Paid to Learn Online

    Robert
    21 Jul 2015 | 3:58 am
    One of the main reasons Jon and I started Long Live the Internet was to teach people just like you reading this, about making money online. We aren’t interested in the somewhat scammy internet marketing tactics or affiliate marketing schemes. We have built a few SaaS products and a few information products (books / courses). We have succeeded and we have failed. But most importantly we just keep going. In this post I am going to describe how you can get paid to learn. We used a technique very similar to this to get our digital agency off of the ground. If you are persistent, you can…
  • Outsource Your Blogging For Your Online Business

    Jonathan
    17 Jul 2015 | 7:43 am
    Whether you are blogging or not for your online business, its time to take it seriously. One of the easiest ways to draw traffic in to your site is through blogging.  Not just any blogging but targeted, relevant, valuable content. But when are you supposed to take time to do that?  You are trying to run a business and take care of everything else. You’re Not Alone Many of you are smaller businesses or one man operations.  I understand this.  This means that sometimes you just don’t have time to do everything.  But that doesn’t mean you have to forgive blogging all…
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    ecomdash » » Blog | ecomdash

  • Ecommerce Software Entreprenuer Nominated for CIO of the Year

    Tiana Byers
    28 Jul 2015 | 5:02 am
    Our own product development leader was just recognized as a finalist in the Charlotte Business Journal's 3rd annual CIO of the Year Awards. See why he qualifies, and what he's done to ensure ecomdash is the best possible solution for our customers. The post Ecommerce Software Entreprenuer Nominated for CIO of the Year appeared first on ecomdash.
  • Better eRetail: Get a Look Inside Our New eBook!

    Tiana Byers
    23 Jul 2015 | 5:27 am
    Get a look inside our new eBook, and discover the best tips for ecommerce success from industry experts. Download it for free today! The post Better eRetail: Get a Look Inside Our New eBook! appeared first on ecomdash.
  • Are You an Ecommerce School Dropout?

    Tiana Byers
    21 Jul 2015 | 5:29 am
    Are you suffering stock-outs and overselling? That's one sure-fire way to get your ecommerce business expelled from marketplaces like Amazon and eBay. Get out of detention and ahead of competitors with software that prevents stock-outs and helps you grow. The post Are You an Ecommerce School Dropout? appeared first on ecomdash.
  • 3 Effective Ways to Increase Ecommerce Conversions

    Tiana Byers
    16 Jul 2015 | 5:36 am
    Need to increase your ecommerce conversions but don't have a big budget for tools? Try these easy and cost-effective options to help boost your sales. The post 3 Effective Ways to Increase Ecommerce Conversions appeared first on ecomdash.
  • The 4 Best eBay Tips and Tricks

    Tiana Byers
    14 Jul 2015 | 5:05 am
    Want to get ahead of your competitors of eBay? Check out these top four eBay tips and tricks from our partners at Endicia. The post The 4 Best eBay Tips and Tricks appeared first on ecomdash.
 
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    A Better Lemonade Stand

  • How To Find Trending Products To Sell Online

    Richard Lazazzera
    21 Jul 2015 | 11:51 am
    If you’re thinking of selling product online, the first step, and therefore the more important step to starting an online business is to brainstorm products to sell online. It sounds easy but it’s easy to get stuck or not even know where to start. Finding and coming up with great product ideas is actually just […] The post How To Find Trending Products To Sell Online appeared first on A Better Lemonade Stand.
  • 72 Hour Dropshipping Business

    Richard Lazazzera
    16 Jul 2015 | 7:51 pm
    This is just a brief overview of the 72 hour dropshipping business my team at Shopify and myself built. For the full 5,000 word, step-by-step post on exactly how we built built the business and generated nearly $1,000 in revenue in three days, click here. When starting an ecommerce business, you can meticulously plan out […] The post 72 Hour Dropshipping Business appeared first on A Better Lemonade Stand.
  • Logo Generator Resource Roundup

    Richard Lazazzera
    4 Apr 2015 | 9:34 am
    In this logo generator roundup I will show you the ten best logo makers, generators and template sources to help you generate your next logo. Why Are Logos So Important? I’m big on branding. Why? Ecommerce is in a very different place than it was even five years ago. The days of finding a boring, […] The post Logo Generator Resource Roundup appeared first on A Better Lemonade Stand.
  • Giveaway: Win 1 of 5 Shopify Themes from Out Of The Sandbox

    Richard Lazazzera
    31 Mar 2015 | 6:24 pm
    Giveaway Update The sponsor of this contest has been changed to Out Of The Sandbox. The previous sponsor (who approached me to run this giveaway) went silent and refused to respond to emails, Twitter or help via their live chat support when it came time to award the winners. Upon further research into the company, […] The post Giveaway: Win 1 of 5 Shopify Themes from Out Of The Sandbox appeared first on A Better Lemonade Stand.
  • Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers

    Richard Lazazzera
    21 Mar 2015 | 7:53 pm
    Getting followers on Instagram isn’t hard. How to get real Instagram followers in your niche that are likely to purchase your products is a slightly different story and challenge. Instagram has quickly become one of the best marketing channels for ecommerce merchants. The visual nature of the platform, combined with some of the highest engagement […] The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.
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    Veeqo

  • How Whatsapp Can Help Your Ecommerce Business

    Matt Warren
    28 Jul 2015 | 11:00 pm
      In today’s highly competitive market of E-commerce Business, each and every company needs to keep ahead of the crowd to gain and maintain their lead in the market. Innovation is the key here. You always have to offer something better than your competitor. So keeping eyes on the general tabs and adapting them is… Read More The post How Whatsapp Can Help Your Ecommerce Business appeared first on Veeqo.
  • What eBay sellers are doing to sell more

    Richard Protheroe
    28 Jul 2015 | 2:00 am
    If you’re an eBay seller the numbers are very impressive. There are more than 250+ million searches every day and in 2014 the platform reached $1 billion in sales. eBay is a great platform for people looking to enter the world of online selling, due to it’s user friendly interface and reputation for been a… Read More The post What eBay sellers are doing to sell more appeared first on Veeqo.
  • 8 Business Solutions You Didn’t Know You Needed

    Matt Warren
    27 Jul 2015 | 11:00 pm
      Running a business is a challenge, there’s no doubt about that. More often than not, you’ll find yourself facing problems you never even thought you’d come across. We’ve put together this list of business solutions so you can get ahead of your problems and eliminate them before they even start. Email Marketing At some… Read More The post 8 Business Solutions You Didn’t Know You Needed appeared first on Veeqo.
  • The Relationship Between Ecommerce and Social Media

    Guest Contributor
    22 Jul 2015 | 11:00 pm
    This is a guest post by Chelsea Coronin of Secure Thoughts. How Important is Social Media to commerce? It’s impossible to deny the rise of online shopping over the years. The internet has become a huge platform for exchanging merchandise, and while many companies both large and small have adjusted fairly well to the need… Read More The post The Relationship Between Ecommerce and Social Media appeared first on Veeqo.
  • Competition: Win 5 T-Shirts With Your Company’s Branding

    Richard Protheroe
    21 Jul 2015 | 12:36 am
    Every month, we’ll be giving away 5 branded t-shirts to one lucky winner! The rules are simple. Just: Tweet us a picture @Veeqo, using the hashtag #VeeqoBestStore on why your brand is the best. The picture could be anything from… The inside of your office A product that you sell The marketing material you send out… Read More The post Competition: Win 5 T-Shirts With Your Company’s Branding appeared first on Veeqo.
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    Understanding Site Abandonment

  • Promote Discovery with these Email Marketing Ideas from TripAdvisor

    Joe Rosenthal
    29 Jul 2015 | 9:15 am
      Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As the world’s largest travel site, TripAdvisor puts together pieces of advice and opinions from millions of travelers to facilitate, improve, and nurture everyone’s inner wanderer. Today, we’re going to look at the email marketing ideas employed by…
  • Reduce Cart Abandonment with Simple Visual Tweaks

    Bryan Gudmundson
    22 Jul 2015 | 10:03 am
      Reducing cart abandonment is a tricky process in which seemingly simple tweaks result in significant performance changes. This means that, with some careful testing, implementing a seemingly small change to your established cart can have a big, positive impact on efficacy. Today, we’re going to talk about a few visual changes you can test on your own site to reduce cart abandonment.   Active Cart Notifiers As shoppers browse and add items to their carts, use real-time notifications to help consumers see when they add to their order. Despite being seemingly mundane utilities,…
  • Transactional Emails: Marketing Ideas that Boost Value

    Joe Rosenthal
    15 Jul 2015 | 12:59 pm
      Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again. Today, we’re going to take a look at the typical transactional email and discuss a few campaign ideas that’ll transform these strictly utilitarian messages into able marketing tools.   What Is a Transactional Email? A transactional email is a message triggered by conspicuous user behavior and is typically receipts or confirmations. These messages have come to be an…
  • Email Remarketing Along the Conversion Funnel

    Bryan Gudmundson
    2 Jul 2015 | 10:48 am
         Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching the appropriate message. With the proper planning and creative thinking, all three of these steps are achievable at the beginning, middle, and end of the conversion funnel. Today, we’re going to break down email…
  • 3 Golden Rules of Checkout Abandonment – And When to Break Them

    Joe Rosenthal
    18 Jun 2015 | 11:32 am
    Checkout abandonment is the scourge of ecommerce. Yes, that may come across a bit dramatic, but when 54% of shoppers terminate their session just moments before finalizing their purchase, it’s easy to understand online merchants’ passionate distaste for it. Thankfully, as the ecommerce industry continues to grow, people are becoming more wary of site abandonment and, specifically, how to combat the pest that is checkout abandonment. Today, we’re going to talk about a few of the so-called “golden rules” of combating checkout abandonment that every merchant should…
 
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    Whisbi » Blogs

  • New live video solution for dealerships: easier & sells more than pre-recorded videos

    Zsofia Kerekes
    17 Jul 2015 | 4:01 am
    Did you know that more than 80% of customers start by looking around online when they are about to purchase a car? Are you doing everything you can to engage them before a competitor would? Now think about it for a second: If customers were on your website, saw a car they liked and called you, would you be able to show the car to them even if they were too busy at the moment to go to the dealership? Whisbi allows you to show your vehicles via real-time video in a few seconds, simply using your smartphone. Our patented solution can automatically connect any normal inbound or outbound phone…
  • How do customers search for cars online? – A sales guide to the digital purchase journey

    Zsofia Kerekes
    14 Jul 2015 | 7:30 am
    Experts agree that the role of car dealers and automotive manufacturers alike are undergoing fundamental changes. Some years ago, car dealers were the gatekeepers and the primary source of information, with car brands providing some marketing tailwind by awakening curiosity for the latest models through advertising. This is not the case anymore. Dealers are no longer the primary source of information; their role gets more important down the road, when the customer is already closer to making a decision. On the other hand, more customers are turning to their digital devices to go online and…
  • The Automotive Retail Experience Guide: Augmented Reality, Virtual Reality vs Virtual Showroom

    Zsofia Kerekes
    1 Jul 2015 | 6:24 am
    Digitalization creates a perfect setting for new kind of customer experiences in Automotive – both in terms of market moment and technological capabilities. The next generation of innovative solutions are already here and some of these technologies seem more futuristic at first glance than your favorite science fiction movie. Augmented Reality, Virtual Reality and most recently, Live Virtual Showroom experiences…just to name a few of the most remarkable ones. But how exactly can car companies use these emerging retail technology innovations? The truth is that they serve different…
  • Automotive expert Sarwant Singh on digital future of car industry [Podcast]

    Zsofia Kerekes
    18 Jun 2015 | 4:56 am
    How will digitalization shape Automotive? Automotive is a very exciting area as it is changing in several ways. Whilst the vehicles themselves are sporting the latest tech innovations, the whole customer lifetime experience is being influenced by digital solutions as well. But how is the market responding to all this? Are retail and business models necessarily changing, too? We thought it would be worth asking someone who knows the Automotive industry inside out. As part of our interview series with exciting experts, we’ve had a talk with Sarwant Singh, senior partner at growth…
  • Telco Customer Experience: these facts will leave you thinking

    Zsofia Kerekes
    10 Jun 2015 | 1:33 am
    In the brave new world of changing market models and increasing number of choices, Telco customers are more empowered than ever before. Convergent offers make it even more challenging; the market is becoming more competitive and companies try to lock customers with longer contract periods. What’s the problem? The problem is that customers are becoming more demanding, in terms of both service and information. With the rise of complex offers, they’d often need extra assistance when making purchase decisions – and ‘self-service’ type of information is not effective enough. The…
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    Spark Solutions - Ruby on Rails & Spree Commerce Developers

  • Clutch.co Spark Solutions review: Spree Commerce Implementation for Marketing and Advertising Startup

    Michal Faber
    29 Jul 2015 | 2:53 am
    Clutch.co, a company that identifies leading software and professional services firms that deliver results for their clients, has interviewed Spark Solutions clients and here’s the second review: Project summary: The client is an information technology startup offering brand design and IT strategy services to small and mid-sized businesses. Due to limited internal capabilities at the time, the client sought a qualified technology partner to support the functional development of a Spree Commerce website. Spark Solutions was one of several potential vendors to be shortlisted by the…
  • Clutch.co Spark Solutions review: Spree Commerce Implementation for Health Startup

    Michal Faber
    24 Jul 2015 | 1:45 pm
    Clutch.co, a company that identifies leading software and professional services firms that deliver results for their clients, has interviewed Spark Solutions clients and here’s the first review: Project summary:  The client is a health and wellness startup offering customers a variety of premium natural health products and merchandising them exclusively online. Due to limited internal capabilities and frustration with their previous Shopify solution, the client sought a qualified technology partner to support the development and integration of their new Spree Commerce solution. Spark…
  • Question: How much does it cost to implement Spree Commerce?

    Michal Faber
    9 Jun 2015 | 6:13 pm
    Basic Spree framework is available for free – it’s open source. But you need to customize it to your specific needs and that can be done by a specialized Spree shop. Or you can work on it yourself – if you can spare the time. Just like with any other open source solution it saves you so much time and let’s you focus on your business-specific development. If you hire someone the initial cost will depend on: who you hire – of course – you get what you pay for – that’s another topic for discussion – see here: Michal Faber’s answer to…
  • Question: How can I boost sales in my e-commerce store?

    Michal Faber
    8 Jun 2015 | 4:47 am
    Two mega-tips that cost nothing but your time: befriend Google – optimize your site (topic relevant and keyword rich content – focus on product categories and products including variants / atributes, mobile-ready, page load times) and do some content marketing on-site and off-site to create valuable inbound links as well as drive traffic from search results do some growth hacking on your site – set up serious analytics tools (funnels, targets) and start grinding data, identify bottlenecks and traffic sources, optimize those, start building email database of your visitors and…
  • Question: What is the best eCommerce platform which is open source, marketing oriented and SEO friendly?

    Michal Faber
    3 Jun 2015 | 9:02 am
    Spree Commerce, which is an open-source e-commerce solution used by the biggest retail brands as well as single-product small-businesses, has some nice Search Engine Optimization (SEO) features: Relevant, Meaningful URLs On Page Keyword Targeting Clean Content thanks to Twitter Bootstrap, a responsive CSS framework search-enginge-friendly On Site Performance Optimization Minimizing HTTP requests for better search engine crawler behavior Google Analytics integration However please note that there are other factors not related to your e-commerce solution which might affect your Google rankings:…
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    Coding Basics

  • The Best Feed Manager for Magento

    Admin
    24 Jul 2015 | 7:00 am
    The traditional way of doing Ecommerce business by selling your products through your Magento store is slowly but surely changing. Store owners are constantly looking for additional sources of revenue and traffic to their online store. There are various other sources of traffic/customers that you can use when you own a Magento store. Here is a small list of the most popular shopping engines: Google Shopping (in the US, UK, Australia, Germany, France, Japan, China, Italy, the Netherlands, Spain, Brazil and Switzerland), Yahoo! Store, Amazon, ChannelAdvisor, eBay, Facebook, PriceGrabber,…
  • How to Install a Magento Security Patch

    Admin
    4 Jul 2015 | 3:14 pm
    With all these security patches Magento has been releasing lately, we thought it would be a good time to write a tutorial that shows you how you can quickly and easily install Magento security patches. This tutorial requires you to have SSH access to your server. Security patch? Whats that! Every time there is a major leak discovered in Magento, the company releases a patch that fixes the issue. The patch is a small .sh file that you can upload to your server, and execute with a SSH command, we’ll get to that later. The reason why Magento releases these patches is that they can be…
  • The Best Magento Layered Navigation Extensions

    Admin
    2 Jul 2015 | 7:43 am
    If you own a Magento store, you’ve probably heard that replacing the default Magento layered navigation with a SEO optimized version will yield you enormous results for your SEO strategy. When we get a request from a Magento store owner to give him SEO optimization tips, the first thing we do is check if he still has the default layered navigation and if he doesn’t we advise him to get a SEO optimized version of it. Integrating SEO layered navigation is the biggest SEO optimization step you can take and we highly recommend it to any Magento store owner. The best Magento layered…
  • Magento Points & Rewards: Increase customer loyalty

    Admin
    28 Jun 2015 | 5:33 am
    One of the big challenges for any Magento store after you’ve generated a sale, is to keep the customer coming back over and over again. Studies have shown that the majority of ecommerce revenue comes from repeat customers. Companies like Amazon are spending millions of dollars on branding and increasing customer loyalty because they know it’s where the big money is. So, what makes these repeat customers so good, and why should I try to gain them? Brand Loyalty. Say you own a store that sells men’s socks. I don’t know about you, but my socks tend to last for 2 months…
  • Magento Stripe Payment Method Integration

    Admin
    24 May 2015 | 1:37 pm
    Stripe is gaining a lot of popularity as a payment service provider at the moment. Recently they have enabled store owners everywhere in the world to use Stripe, as it is now available in 20 countries. Stripe is currently waking up the payment provider industry by creating new and innovative ways to pay. An example for is their payment with Bitcoins and Apple Pay for Ecommerce. Magento Stripe Integration Since the Payment Service Provider is gaining so much new business, we have gotten several questions from readers who asked us if we knew of a good Magento integration for Stripe. In fact,…
 
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    Ecommerce Blog - WiziShop

  • 10 KPIs you should keep an eye on for a successful business

    Lucie Merieux
    29 Jul 2015 | 2:29 am
    When doing business whatever it is online or not, this is essential to keep an eye on your key KPIs in order to follow the growth and evolution of your business. These KPIs will also help you to determine whether your customers are satisfied or not as well as to evaluate your different costs. KPIs are the pillar of your business, without them you cannot follow the evolution of your activity and apply changes or new strategies. I give you below the 10 most important KPIs to look at closely to improve your activity and better understand your customers. #1 Return On Investment Return on…
  • Submit your blog on blog directories and get more visibility

    Lucie Merieux
    28 Jul 2015 | 2:29 am
    Having a blog is a NICE TO HAVE in today’s environment. This is a cool way to show and share your expertise with your readers and it can reinforce your reputation as well. But how to do to make your blog known and build your community? One easy way is to submit your blog on a blog directory. A blog directory gathers thousands of different blogs organized within various categories. But before anything else, you’ll have to ask yourself couple questions before submitting your blog : On how many blog directories do I want to submit my blog? Do I have a budget for that? Am I willing to…
  • The #eCommerce press review from July 20 to 24, 2015

    Lucie Merieux
    27 Jul 2015 | 3:18 am
    Monday, July 20 Instagram Search Arrives For Web Users Desktop users will now have the ability to search hashtags, locations & accounts thanks to a new search feature from Instagram.Back in 2013, Instagram moved from an app-only to a full-feed experience for Web users. While users could browse accounts and their own feed, search wasn’t an option. Until today. (Marketing Land) PayPal Valued at About $52 Billion in Market Return PayPal Holdings Inc shares jumped as much as 11 percent in their highly anticipated return to the Nasdaq on Monday, valuing the company at about $52 billion.
  • #Marketing mistakes to avoid when doing business online

    Lucie Merieux
    24 Jul 2015 | 5:18 am
    Referral Candy realised a great infographic to talk about the e-commerce mistakes that every online retailers should definitely avoid. Non-existent, lazy, unethical marketing, over-reliance on a few sources of traffic, insufficient planning and poor execution are the principal mistakes to avoid when doing business online. We will go over all of them and give you some tips to avoid these mistakes. #1 Non-existent marketing As it is mentioned in the illustration below, “Just because you have a product and a website does not necessarily mean anyone will find it”. Of course having a website…
  • #Inboundmarketing : get your customers close to you !

    Lucie Merieux
    23 Jul 2015 | 4:43 am
    During the last few years things have changed, the internet evolution has led to an evolution in marketing as well. Outbound marketing has slowly given way to inbound marketing. Customers have more influence, they know what they want and what they don’t want. Companies had to rework their strategy in order to earn people’s interest instead of only pushing products to customers. Power has changed hands, clients want to feel special, they want content, value, accessible companies, they don’t want to be sought out, they also need to be entertained and educated. We will see in this article…
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    Guided Selling

  • Why Customers Seek Advice to Make a Purchase Decision

    Editor, Guided Selling Blog
    29 Jul 2015 | 2:15 am
    Businesses have always been intrigued by the science behind choice. What influences purchase decisions? What makes customers choose one product over the other?
  • Dealing With Online Customers’ Perception of Risk

    Editor, Guided Selling Blog
    22 Jul 2015 | 10:00 am
    While shopping, consumers are uncertain about many things, and often associate the purchasing process or choosing a product and vendor with various risks. Let’s have a look at the 5 types of perceived risk online customers face at the time of purchase, and how online businesses can deal with them.
  • Multi-channel vs. Omnichannel Customer Experience

    Editor, Guided Selling Blog
    16 Jul 2015 | 8:00 am
    Sure you have come across the terms multi-channel and omnichannel retailing. We are seeing these terms often used interchangeably, while they address two completely different strategies how businesses can interact with their customers across channels. Understanding the difference lets you apply the concepts to improve your customer experience most effectively.
  • 5 Psychology Lessons to Get More Sales

    Editor, Guided Selling Blog
    9 Jul 2015 | 6:00 am
    If there’s one subject marketers must study, other than marketing of course, it to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology - how they make their purchase decisions, how you can influence it, and how to get their attention. Psychology can explain why a particular marketing tactic worked out or fell short.
  • 3 Things Your Online Customers Expect From You

    Editor, Guided Selling Blog
    2 Jul 2015 | 12:51 pm
    Visually appealing, useful, and accessible. These are the three characteristics that have dramatic influences on how your visitors perceive, use, and remember your site.
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