Ecommerce

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  • New Feature: Google Analytics Ecommerce Reporting

    Selz Blog
    Geoff
    28 Oct 2014 | 8:25 pm
    Exicting news. We’ve updated Selz to now send ecommerce sales data to Google Analytics.. Now you can use the full power of the ecommerce conversions and reports in Google Analytics to make better data lead decisions about your store. Use the Ecommerce reports in Google Analytics to get a deeper understanding of your total sales,... Read more » The post New Feature: Google Analytics Ecommerce Reporting appeared first on Selz Blog.
  • Three Things We've Learned About Emerging eCommerce Markets

    eBusiness Strategy
    Zia Daniell Wigder
    29 Sep 2014 | 3:48 am
    As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media coverage has looked at the specific operations of these two players, it's important to note some of the trends that are powering growth in emerging eCommerce markets. Below are two themes we discuss in our research -- and one more that keeps rearing its head in the media:Read more
  • Alibaba vs. Amazon: An In-Depth Comparison of Two eCommerce Giants

    eCommerceFuel
    Andrew
    24 Oct 2014 | 6:00 am
    New post from eCommerceFuel:Everyone likes a good showdown.  With Alibaba’s recent IPO, people are eager to pit the two eCommerce juggernauts against each other to create an Alibaba vs. Amazon faceoff. But Alibaba is widely misunderstood.  And despite being an enormous eCommerce peer, it’s extremely different from Amazon.  Are the two really destined to be arch enemies or is it all just exaggerated drama? In this post, I’ll dive deep into the nitty gritty of both companies:  what makes them tick, how they make money, how they’re different and what they mean for the future of…
  • 5 off-page SEO tactics, from a do-it-yourself merchant

    Practical Ecommerce » Columns
    Erica Tevis
    27 Oct 2014 | 4:03 pm
    In “11 ecommerce SEO tips, from the trenches,” my post in August, I discussed how I manage on-page search engine optimization. But even the best ...
  • Responsive Design: Optimizing For Mobile User Experience

    eCommerce OptimizationeCommerce Optimization
    Jason Bauman
    28 Oct 2014 | 2:26 pm
    Responsive design is an increasingly popular option for companies looking to update the look and feel of their digital store.  When a website is built to be responsive, it can adapt how it appears depending on the size of the screen displaying it. This allowed web developers to   build the site once and have it […] The post Responsive Design: Optimizing For Mobile User Experience appeared first on eCommerce Optimization.
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    E-Commerce Times

  • Give Me That Old-Time Operating System, Apple - It's Good Enough for Me

    Jeff Kagan
    30 Oct 2014 | 6:36 am
    OK, I admit it. I both love and hate Apple's new iOS 8 -- and apparently so do many others, based on the online searches for help I've done. I've had a love-hate relationship with iOS for years. There's much about the new iOS 8 to love; however, I hate that updating to it screwed up so many features I regularly use. What's worse is that Apple does not seem to care. If you updated an older iPhone model to the new iOS 8, rather than purchasing the latest iPhone 6 or 6 Plus, I am sure you have your own issues and delights.
  • Analyzing Big Data

    Denis Pombriant
    29 Oct 2014 | 5:59 pm
    Xactly continues its pioneering ways by analyzing anonymous data collected by its customers in compensation management. If you aren't familiar with the company or its groundbreaking market analysis, you might be in for a treat. Its approach is relatively simple but extremely powerful. With the permission of the data owners, Xactly strips out identifying information and conducts sophisticated analysis of sales compensation practices, looking for patterns. The result is revealing, because it comes from a very large data sample.
  • AT&T: We Told Our Customers 'Unlimited' Doesn't Mean 'Unlimited'

    John P. Mello Jr.
    29 Oct 2014 | 3:15 pm
    The Federal Trade Commission on Tuesday filed a complaint in a California federal court against AT&T, seeking compensation for customers who were told they had unlimited data plans but in reality did not. The legal action stemmed from a practice AT&T began in 2011 of throttling data delivery to customers with unlimited data plans when their data usage reached a specified amount during a billing period. At times, data speeds were choked when users had consumed as little as 2 gigabytes of data, the FTC complaint states.
  • Facebook Aims to Deliver Real News to Mobile News Feeds

    Erika Morphy
    29 Oct 2014 | 11:25 am
    Facebook reportedly has been meeting with publishers to discuss better ways of collaborating. It apparently wants to implement a more seamless way for mobile users to access news and magazine articles, as well as other content developed for digital sites, directly from their News Feed. Facebook is considering inviting publishers to post their content inside its mobile app, where it would be hosted by Facebook's servers. In exchange, Facebook would share ad revenue with the publishers.
  • Investors Quiver Over Twitter's Shaky Prospects

    Richard Adhikari
    29 Oct 2014 | 5:00 am
    Twitter shares closed Tuesday at $43.78, down almost 10 percent, even though the company's Q3 earnings report, released Monday, showed monthly active users grew 23 percent. Granted, that was down a tick from the previous quarter's 24 percent growth -- but recall the World Cup was being held at that time, driving user growth explosively. Germany's win saw Twitter use peak at nearly 619,000 tweets a minute, a new record. That means Twitter showed solid user growth this past quarter.
 
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    E-Commerce Law

  • This Week in Law, Episode #280

    Jonathan Frieden
    27 Oct 2014 | 6:20 am
    Last Friday, I had the pleasure of appearing on Episode 280 of This Week in Law with host Denise Howell and fellow guests Lindsey Rogers Cook, a data report for US News & World Report, and Professor Greg Vetter, of the University of Houston Law Center.  You can view the podcast below or download it from iTunes.   One of the episode's "Resources of the Week" was my seven-part series on the essential elements of effective Terms of Use or Terms of Service.  You can find more information about the topics we discussed here. It was great to be back on the show (I previously appeared on…
  • Today at 2 p.m. Eastern Time - This Week in Law, Episode # 280

    Jonathan Frieden
    24 Oct 2014 | 8:33 am
    Today, I will be returning as a guest on This Week in Law . The show streams live  at http://live.twit.tv/ from 2:00 p.m. to 3:15 p.m. ET and will be produced as a podcast thereafter.The show is hosted by Denise Howell and Evan Brown.  I'll be appearing with Lindsey Rogers Cook, a data report for US News & World Report, and Professor Greg Vetter, of the University of Houston Law Center. You can find our possible discussion topics here.
  • 7 Key Elements of Effective Terms of Use: Amendment

    Jonathan Frieden
    23 Oct 2014 | 8:40 am
    In earlier posts in this series, we discussed the first six oessential elements of website Terms of Use or Terms of Service (TOS), a website operator's contract with its website users.  The next and final key element of such contracts is: 7.  Amendment.  A website operator must have the ability to amend Terms of Use to accomodate changes in the law and business.  However, such amendments - like the original Terms of Use - must be supported by the assent of the website user. Mutual assent is the foundation of every express contract and amendment, whether it is formed offline or online.
  • This Week in Law, Episode #280

    Jonathan Frieden
    22 Oct 2014 | 6:57 am
    On Friday, after an absence of more than two and a half years, I will be returning as a guest on This Week in Law . The show streams live  at http://live.twit.tv/ from 2:00 p.m. to 3:15 p.m. ET and will be produced as a podcast thereafter.The show is hosted by Denise Howell and Evan Brown.  I'll provide details about the other guests and the topics we will be discussing as I receive them.
  • 7 Key Elements of Effective Terms of Use: Governing Law and Choice of Forum

    Jonathan Frieden
    30 Sep 2014 | 8:00 am
    There are seven essential concepts which must be addressed in effective website Terms of Use or Terms of Service (TOS):  (1) permitted use – that is, the specific uses to which the website may be put and any restrictions on use imposed by the website operator; (2) the treatment of user-created content; (3) a disclaimer of warranties; (4) the limitation, in whole or in part, of the website operator’s liability; (5) a privacy policy; (6) governing law and choice of forum; and (7) how the Terms of Use may be modified.  In earlier posts in this series, we discussed the first five of these…
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    Shopify Blog - Company

  • Introducing Responsive Checkout

    Tariq Zaid
    29 Oct 2014 | 6:32 am
    At Shopify, our goal has always been to make it as easy as possible for your customers to buy from your online store. For years we’ve provided our merchants with a simple and secure online checkout that, to date, has processed over $5 billion in sales for hundreds of thousands of individual businesses. But the web is constantly changing. So today, we’re excited to announce the launch of Responsive Checkout, a brand new ecommerce checkout experience for online stores. Responsive Checkout is the result of mobile-first thinking and is designed to help you capture more sales – allowing you…
  • 46 Remarkable Ecommerce Website Designs

    Dayna Winter
    27 Oct 2014 | 7:05 am
    What’s the recipe for great ecommerce design that turns visitors into buyers? There are several ingredients: professional photography, clean navigation, visual hierarchy, the right text-to-image balance. Like any good baker knows, it’s all about the ratio of ingredients and testing the mix along the way. At the beginning of this year, we posted a roundup of 30 stunning ecommerce sites built on Shopify. Since then, many other stores have cooked up some incredible new designs. Whether it’s an out-of-the-box free theme combined with beautiful photography, or a custom design by one of our…
  • 8 Customer Service Quotes That Will Transform the Way You Run Your Business

    Humayun Khan
    23 Oct 2014 | 7:09 am
    Customer service isn't just what your business does after the sale in the form of addressing a support call or doing an exchange or issuing a refund, it's the-end to-end experience a customer has with all the touch points of your business.  Whether you sell online, in-store, or anywhere in-between, placing an emphasis on making exceptional customer service a core component or a foundational value for your business, will change your outlook on why it is you do what you do.  It will remind you of your reasons for starting your business in the first place, how your business adds value to the…
  • Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

    Richard Lazazzera
    21 Oct 2014 | 7:18 am
    Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars.  It makes sense, we regularly get advice from our friends on which TV shows to watch, movies to rent, or…
  • 15 Domain Name Generators & New Domain Extensions Available

    Richard Lazazzera
    15 Oct 2014 | 6:58 am
    Registering the perfect domain name is an extremely important decision. A good domain can help you build a brand that will stick in your customers minds and help define your target market. However, coming up with a great business and domain name can be one of the most challenging aspects of starting a new online business. You can spend days, weeks or even months and the brainpower equivalent to a thousand NASA computers trying to come up with the perfect name that's also available to register.  In this post we'll explain why your domain name is so important, show you some of the…
 
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    Get Elastic Ecommerce Blog

  • 10 Scariest Things That Can Happen to Your Checkout

    Linda Bustos
    29 Oct 2014 | 1:04 am
    What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended).1. No persistent cookieWhat’s worse than your older brother stealing your best candy? When an online store dumps out the contents of your cart when you’re not looking.Online shoppers may take several visits before finalizing a cart. Forrester Research found 33% of men and 38% of women reported the last time they abandoned a cart, it was due to “not being ready to purchase.” It’s also common to use the…
  • Closing the Gaps in the Content + Commerce Trend

    Linda Bustos
    26 Oct 2014 | 11:08 pm
    “Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social networks.These forms of content marketing facilitate “merchandising beyond the storefront” — cultivating attention, interest and desire for what’s in your catalog, outside of the “typical” catalog experience. But unfortunately, unless natively commerce enabled, taking action requires a jump out of the content…
  • Optimizing Email Through The Customer Journey [Infographic]

    Linda Bustos
    24 Oct 2014 | 1:03 am
    This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP.Click to enlarge infographicTweetable statsIncluding an offer in email can double revenue per click Tweet thisVague subject lines reduce email open rates by 80% Tweet thisSending a series of email can lift conversion by 40% over sending single messages Tweet thisThe avg revenue per email for welcome messages is $5.83 vs $0.53 per bulk email Tweet thisOpen rates rise 10% when product names are mentioned in triggered cart recovery emails Tweet thisCart recovery emails that suggest additional products…
  • Mobile Menus: Hold the Hamburger?

    Linda Bustos
    20 Oct 2014 | 10:41 pm
    Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re still not clear if it’s well understood by mobile users.About a year and a half ago, Get Elastic ran a post called Don’t make these mobile menu mistakes, with design guidelines for menu icon usability. Has anything changed since then?Cue the A/B testsNot long after we ran that post, Get Elastic reader and owner of Detailed…
  • Pinterest and Ecommerce [Pinfographic]

    Linda Bustos
    17 Oct 2014 | 12:08 am
    This week’s infographic (or “Pinfographic”) comes from Wishpond, highlighting how users interact with products on the popular social network.Tweetable Highlights80% of Pinterest users are women, 50% have children Tweet thisPins with prices get 36% more likes than those without #richpins Tweet this69% of Pinterest users have found an item they wanted to buy vs 40% of Facebook users Tweet thisPinterest referrals spend 70% more than customers referred from other channels Tweet this15% of engagement with brands on Pinterest is through brands’ own pin boards Tweet this
 
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    eMarketer Articles and Newsroom Posts

  • Article: How France's Consumers Catch Up with Their Favorite Shows

    29 Oct 2014 | 9:01 pm
    In France, 2.2 million people now use catch-up TV services daily, a year-over-year rise of 22%. The traditional television is the No. 1 device for watching catch-up TV, used by 1.3 million consumers on a typical day, followed by computers. Meanwhile, smartphones and tablets lag far behind, with respective daily user totals of 181,000 and 171,000.
  • Article: Agency Planners Find Room for Digital Place-Based Media

    29 Oct 2014 | 9:01 pm
    More agency planners are including digital place-based (DPB) media in their approved and executed media plans. Demographic targeting and connecting with consumers on the path to purchase are the top reasons planners use DPB media. But challenges exist, with measurement issues the top hurdles.
  • Article: Australia's Mobile Users Love Social Apps

    29 Oct 2014 | 9:01 pm
    Social networking is the No. 1 mobile app activity in Australia, used by nearly two-thirds of mobile web users monthly. Users are most likely to use app descriptions as well as recommendations from family and friends to find new mobile apps.
  • Article: Healthcare Marketing to Gen X: Take an Omnichannel Approach

    29 Oct 2014 | 9:01 pm
    Marketers have glossed over Gen X because of its relatively small size. But Gen Xers are a powerful and unique consumer group—and will be even more important to healthcare marketers as they grow older. According to a new eMarketer report, Gen Xers show hybrid online-offline media behaviors when evaluating health-related sources.
  • Article: Where's the Mobile Ad Money Coming From Next Year?

    29 Oct 2014 | 9:01 pm
    The rapid growth in mobile ad spending isn't stopping, and additional mobile dollars will come at the expense of print, TV and digital display ads in the coming year. Whether advertisers put their mobile dollars toward smartphone or tablet ads depends on what they're trying to achieve. Smartphones are better at delivering results, audience and targeting, while tablets are tops for engagement and user experience.
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    Blue Acorn

  • Meet Blue Acorn at Fashion Digital New York

    Justin Poole
    15 Oct 2014 | 6:53 am
    Blue Acorn is proud to be sponsoring this year’s Fashion Digital New York, October 20-21, and will be actively involved in both days of workshops and discussions surrounding eCommerce strategies and solutions for the fashion retail industry. The workshops on Day 1 will take place in the Digital Sandbox at 55 Broad Street. We’re excited to join our client, Rebecca Minkoff, for “Rethinking Mobile Engagement with Responsive Web Design” at 11:25 a.m. in Room B. Rebecca Minkoff’s SVP of eCommerce, Emily Culp, will join Blue Acorn’s Founder & CEO, Kevin Eichelberger, and eBay…
  • The Dangers of Quick A/B Tests

    Matt Rickerby
    7 Oct 2014 | 7:23 am
    Testing is a science, and scientists go to great lengths to obtain accurate results. They ensure accuracy by writing a solid hypothesis, creating clean environments, minimizing outliers, and waiting for enough data to collect. You may not be looking for a cure or an answer regarding the cosmos, but if you want accurate results, you have to take a similar scientific approach. A Solid Hypothesis Sure, tests that rely on your gut instinct save time because they require little to no time to come up with a solid hypothesis, but there is a good chance that such a hypothesis is too weak. As an…
  • Blue Acorn Launches Responsive Site for VIETRI, Inc.

    Bethany Kelley
    6 Oct 2014 | 7:24 am
    Blue Acorn has just launched a responsive website for VIETRI, Inc., the largest importer of handcrafted Italian tableware and home décor products in the United States. The new VIETRI website is built on Magento Enterprise Edition 1.14. VIETRI began more than 30 years ago with three women’s passion for entertaining and love of all things Italian. Sensing a need for an immersive digital experience, VIETRI engaged Blue Acorn to share their lifestyle through a website redesign to give their customers a seamless Italian experience across all electronic devices.
  • Blue Acorn is Headed to Shop.org

    Bethany Kelley
    26 Sep 2014 | 2:11 pm
    If there’s one thing you can always count on in the digital retail space it’s change. As a retailer, it’s important to stay on top of trends and keep up with the latest digital marketing strategies. That’s why we’re packing our rain gear and heading out West for the annual Shop.org Summit. The event kicks off this Monday in Seattle, Washington. You can find our Founder & CEO, Kevin Eichelberger, and CMO, Chris Guerra, supporting our partners at Optimizely in booth #521, so stop by to talk A/B testing and data-driven solutions, or even just to say hi! If you’re around on…
  • Blue Acorn Opens New Headquarters

    Matt Rickerby
    19 Sep 2014 | 7:22 am
    Just a short time ago, Blue Acorn moved into a brand new 12,000 square foot facility. Not only did we double our office space, but we gained a more open, more communication-friendly environment. Our board room doubled in size, we added a creative room for those critical UX projects that demand solitude and extra attention, and we created four equal-sized pods– one for each of our four agile teams– and we placed them around DevOps and our Optimization team. The new floor plan resembles our philosophy: make agile decisions around data. Sales and Marketing is now located just past the…
 
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    Dynamic Pricing Strategies

  • A Step-by-Step Guide for the Holiday Season

    Min-Jee Hwang
    29 Oct 2014 | 10:12 am
    The winter holidays  are almost here and that means that retailers will be inundated with business. Retailers can use predictions from previous seasons to gain an understanding of how much they could sell, and what mistakes they need to fix. Our webinar with Promodo last week covered these predictions, as well as delivered insight on how retailers can prepare for what might be the biggest holiday season on record for retailers. This holiday season, the online space will grow approximately 8-11%. Last year’s holiday season was very impressive, raking in a total of $591.6 billion, so…
  • How Online Retailers Can Increase Conversions via Social Media Advertising

    Arie Shpanya
    24 Oct 2014 | 11:44 am
    *The following is a guest post from StitcherAds. Brand exposure and awareness is important. But the bottom line for ecommerce marketing is that the link to consumer purchase needs to be clear, direct and fast. So how can online retailers increase conversions via social media? We’ve put together 5 top tips for increasing conversion via social media advertising: Attribution & Measuring Last Click is dead. Last click remains dead. And we (consumers) have killed it. As an absolute form of measurement, last click is no longer viable because we now know a shopper’s journey involves many…
  • Get Back to Black: Tips for Black Friday 2014

    Min-Jee Hwang
    20 Oct 2014 | 11:02 am
    They make headlines every year. Lines that stretch around buildings, an overwhelming feeling of excitement amongst customers. Black Friday, the busiest day in the retail year, launches customers and businesses into the holiday season. Often times it pushes retailers out of the red, and into the black. The opportunity for success is huge, and you are going to want to make sure to capitalize on it. If you run an online store, then Cyber Monday is going to be your day to shine. Traffic and conversion rates increase 40 times the standard amount on Cyber Monday, so you are going to want to make…
  • The Holidays are Coming to Town

    Arie Shpanya
    14 Oct 2014 | 10:08 am
    Where does the time go? It seems like just yesterday binders and notebooks were being promoted for back to school sales, but now it’s time to gear up for the most exciting time of the year for retailers: the holiday season. Are you ready for it? The best way to prepare for the holiday season is to observe trends from the previous year, make predictions for the new year based on those observations, and strategize accordingly. That’s exactly what Promodo and Wiser will be doing in their upcoming webinar, as well as describing the best way to connect with consumers based on their pre-holiday…
  • The Inventory Coach – Get Ready for Red Zone Opportunities this Shopping Season

    Min-Jee Hwang
    10 Oct 2014 | 9:00 am
    *The following is a guest post from ecomdash. If you’re looking to make it into the e-retailing playoffs this holiday shopping season, you’ve got to prepare a team of resources to help you get there. Running a multi-channel e-retail business can be a lot like coaching a football team. You’re managing a lot of moving parts and they all need to be perfectly in sync to win. Products, inventory quantities, sales orders, marketing, repricing, shipping, warehouses, shopping carts, and listing activities are all in motion. You need to organize and position your team for success with a clear…
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    Sitecore Commerce Server Blog

  • Sitecore Commerce 7.5 now available!

    Ryan Donovan [Sitecore]
    28 Oct 2014 | 12:39 pm
    Sitecore Commerce 7.5 is now available immediately from the Sitecore Developer Network. Building upon the strong foundation set with 7.2, Sitecore Commerce 7.5 adds: Support for Sitecore Experience Platform 7.5, including leveraging the Experience Database...(read more)
  • Sitecore Commerce 7.2 Performance Whitepaper now available!

    Ryan Donovan [Sitecore]
    26 Sep 2014 | 12:23 pm
    We have just completed and posted on the Sitecore Developer Network the Sitecore Commerce 7.2, powered by Commerce Server Performance Whitepaper. With extensive testing conducted using Azure Infrastructure-as-a-Service technologies, this guide will help...(read more)
  • Sitecore Commerce at Symposium Europe Barcelona 2014

    Ryan Donovan [Sitecore]
    15 Sep 2014 | 4:07 am
    Greetings from Barcelona! We wanted to provide an overview of the Sitecore Commerce coverage at Symposium Europe 2014: PROT1D – Content + Digital Marketing + Commerce = The Total brand buying experience When: Tuesday, September 16th at 17:30-18:30 in...(read more)
  • Sitecore Commerce at Symposium Las Vegas 2014

    Ryan Donovan [Sitecore]
    3 Sep 2014 | 5:12 pm
    We wanted to highlight some of the great content that is commerce-related at Sitecore Symposium Las Vegas next week: PROT2A Content + Digital Marketing + Commerce = The Total Brand Buying Experience o When: Tuesday, September 9, 2014 at 11:30 AM-12:30...(read more)
  • Unwrapping Sitecore Commerce 7.2

    Ryan Donovan [Sitecore]
    29 Aug 2014 | 10:19 am
    For this blog, we wanted to provide some pragmatic advice on how to get going with Sitecore Commerce 7.2 and make sure that customers and partners know where to go to get the various pieces of information required to properly setup the product. At a glance...(read more)
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    Retail, in the eyes of the everyday customer

  • Reducing Checkout Friction

    betterretail
    27 Oct 2014 | 2:16 am
    An incredibly large number of shoppers abandon during checkout. On the first half of their visit (homepage, category page, product page and add to cart click) shoppers are building a mental case for buying an item.During second half of visit (cart page, shipping and billing page) they’re building a case to not buy.During this phase even the slightest inconvenience could derail the purchase process. Typing out shipping/billing info is a pain.Every typed letter adds friction.This is why this address field was so great (screenshot below).I just started typing the first 10 alphabets and an…
  • No Michigan Sales Tax

    betterretail
    20 Oct 2014 | 2:18 am
    Personalization works— When I see a message like screenshot above (pointed by blue arrow) the thought that crosses my mind is, “Michigan residents don’t have to pay sales tax.I’m a Michigan resident.Awesome.” Turns out, this kind of location based targeting is pretty simple.  Just add a piece of free javascript code (https://freegeoip.net/) to your site and then the code will know the visitor’s state by looking up their IP address.
  • All Conversion’s Aren’t Created Equal

    betterretail
    13 Oct 2014 | 2:26 am
    I’ve had a thought float in my mind a long time, but never managed to figure out a way to express it.Now thanks to Smriti Chawla from VWO (who pointed me in the right direction) and Rand Fishkin (who beautifully described it) I can just link to my thought— http://fast.wistia.net/embed/iframe/xq1iovyyaa
  • We All Make Mistakes

    betterretail
    6 Oct 2014 | 2:16 am
    I was looking for a replacement cartridge for my HP printer. So I ran a Google search … … and clicked HP’s paid ad (the blue box in screenshot above is a perfect match for my search term). Here is HP’s landing page—
  • Paid Service

    betterretail
    29 Sep 2014 | 2:14 am
    Allrecipes.com is a great site where members submit and rate recipes.They have a paid plan.If you want your customers to signup for a paid plan don’t talk about features that are down the road, no one cares about that—
 
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    ColderICE: Ecommerce News, Hints, Tips & Tricks

  • Is WordPress right for eCommerce? – Post Status

    John Lawson
    30 Oct 2014 | 6:12 am
    WordPress can be an effective eCommerce platform. In this post, we break down pros and cons of using WordPress for eCommerce versus other hosted and self-hosted options.
  • Solutions to WordPress eCommerce Challenges – Tuts+ …

    John Lawson
    30 Oct 2014 | 6:12 am
    In the previous part of this series, we looked at some of the challenges come up when implementing an eCommerce solution using WordPress themes and plugins. In this particular post, I intend to offer solutions to each of the …
  • From Our Community: eCommerce Trends, Operations Advice

    John Lawson
    30 Oct 2014 | 6:12 am
    Running an eCommerce business can be complicated. There are so many different tools and trends to keep up with in order to remain successful. But the experts in our small business community have a lot of helpful tips to …
  • Article: Where's the Mobile Ad Money Coming From Next Year?

    John Lawson
    30 Oct 2014 | 5:12 am
    The rapid growth in mobile ad spending isn't stopping, and additional mobile dollars will come at the expense of print, TV and digital display ads in the coming year. Whether advertisers put their mobile dollars toward smartphone or tablet ads depends on what they're trying to achieve. Smartphones are better at delivering results, audience and [...]
  • Twitter: 6% of Social Logins (Facebook: 58%, Google+: 24%, Yahoo: 6%)

    John Lawson
    30 Oct 2014 | 5:12 am
    Facebook continues to dominate social logins around the globe, with almost three in five now attributable to the social networking giant, reveals the latest data from Gigya. (more…) New Career Opportunities Daily: The best jobs in media.
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    eBusiness Strategy

  • The Hits And Misses Of Apple Pay

    Denée Carrington
    22 Oct 2014 | 11:42 am
    Well, it's finally here! After weeks of anticipation, Apple Pay launched on Monday. Apple also unveiled the iPad Air 2 and iPad mini 3, both with Touch ID sensors and an embedded secure element, which means Apple Pay can be used for in-app payments on those devices as well as the iPhone 6 and 6 Plus. Apple Pay launches at a time when the US payments marketplace is in turmoil: The frequency and scale of security breaches are on the rise, issuers are beginning their migration to chip-enabled cards, and mobile payments are still quite nascent -- even after significant investment and a range of…
  • Key Metrics In Brazil’s eCommerce Market

    Zia Daniell Wigder
    21 Oct 2014 | 3:10 am
    In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better understand key performance indicators (KPIs) in Brazil as well as retailers' priorities, challenges and the size and composition of eCommerce teams. We received over 300 responses to our survey and have just published the first in our three-report series based on the survey. Retail eCommerce In Brazil: Key Metrics provides a look at over a dozen KPIs such as conversion rates, average order values, return…
  • The Mobile Mind Shift Is Transforming The Rules Of Customer Engagement

    Katyayan Gupta
    30 Sep 2014 | 3:38 am
    Mobile is drastically changing consumers' behaviors and expectations. Forrester calls this phenomenon the mobile mind shift: the expectation that I can get what I want in my immediate context and moments of need. While the mobile mind shift is global in nature, it's most profound here in Asia Pacific (AP): By 2020, 4.3 billion people globally will have a mobile subscription and more than half of them will be in AP. Organizations must take advantage of this and catapult their business to new heights -- or risk becoming irrelevant in the eyes of these technology-empowered customers. Forrester…
  • Amazon China Powers Up With Cross-Border eCommerce

    Vanessa Zeng
    30 Sep 2014 | 2:42 am
    On August 20, the company's 10th anniversary in China, Amazon announced a strategic cooperation with the Shanghai Free Trade Zone (SFTZ) and Shanghai Information Investment. The agreement ensures the direct delivery of millions of products from Amazon sites across the globe to Chinese customers and will allow small and medium-size Chinese enterprises to conveniently export their products to Amazon customers around the world. With the already fierce competition in China's eCommerce market ramping up, eCommerce players are scrambling to find ways to increase their competitiveness. After 10…
  • Three Things We've Learned About Emerging eCommerce Markets

    Zia Daniell Wigder
    29 Sep 2014 | 3:48 am
    As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media coverage has looked at the specific operations of these two players, it's important to note some of the trends that are powering growth in emerging eCommerce markets. Below are two themes we discuss in our research -- and one more that keeps rearing its head in the media:Read more
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    The Bigcommerce Blog

  • Are you nailing these best practices for your product images?

    Holly Cardew
    30 Oct 2014 | 7:30 am
    Have you mastered product photography? When it comes to online shopping, the first impression you make on a visitor (and potential customer) to your ecommerce site is very important. Humans process imagery much faster than we do text, so naturally we’re drawn to visuals. But there’s more to having an aesthetically pleasing website than a nice color scheme and a great typeface. Believe it or not, product images have the power to make or break a sale. So, are you nailing these best practices when it comes to your product images? 1. Set up properly First up, steady your camera with a…
  • Do these 4 simple things right now to sell more this holiday season [VIDEO]

    Katey Ferenzi
    29 Oct 2014 | 9:56 am
    If you haven’t started preparing your store for the holiday shopping season, you’re running short on time! If you have, great! Need a boost? In today’s short #SellMore video, we share 4 proven tips to sugar coat your shopping experience this holiday season so you can sell more now and next year! After the video, scroll down for a deeper dive. 4 tips to sugar coat your store for the holiday shopping season Learn how to spruce up your online marketing, your store’s shopping experience, client communications and even 2015 revenue! It doesn’t take much to spread some holiday…
  • 4 tips for a smarter ecommerce migration

    Kenny Kane
    28 Oct 2014 | 4:20 pm
    We’re excited to introduce Kenny Kane, Chief Operating Officer at Stupid Cancer and a Bigcommerce evangelist. In his weekly #SellSmart column, Kenny will share practical advice on how to rock ecommerce by working smarter, not harder. Migrating ecommerce platforms is a lot like moving. Once it’s time to go, you can sense it. Perhaps you no longer have room to grow in your current environment. Your landlord might be difficult to deal with. Or maybe you want to be somewhere that just plain looks better. No matter what the reason for the move, the ultimate goal is to somehow improve your…
  • Ecommerce Report: September up 30%, Lifestyle & Home tops industry rankings during strong Q3

    Julie Neumann
    27 Oct 2014 | 8:49 am
    Bigcommerce just released our inaugural interactive Ecommerce Report for Q3 2014. Representing small- and mid-size ecommerce merchants in the U.S., the data was pulled for July through September 2014 from the Bigcommerce platform, home to over 55,000 stores across a diverse range of industries. The trends we found prove that independent ecommerce businesses are coming out on top as the economy improves. Here’s a brief summary of some of the top trends we saw in Q3 2014. Check out the full report for more on the industry health of each vertical, seasonal trends and top ecommerce…
  • 7 delicious lessons your store can learn from fast food marketing

    Harrison Dromgoole
    26 Oct 2014 | 5:44 pm
    Welcome to the Bigcommerce roundup, may I take your order? As always, this week’s roundup is value-sized, fried up just for your ecommerce business, and served with 7 delicious articles that can help your store serve up sales just like top fast food companies. Don’t worry though, these articles are completely healthy for your business. Whether you want to explore your PR options, figure out the perfect colors for your business’ logo, or maybe you just love fast food, there’s a little taste for everyone—even the kids! 1. Don’t let your website be like fast food…
 
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    3dcart's Ecommerce Blog

  • 5 Types of Mobile Shopping Apps You Need to Understand and Use

    Bryan Falla
    30 Oct 2014 | 8:41 am
    It’s not just the digital age anymore. It’s the mobile digital age. As almost everyone in the world is using a smartphone and living an on-the-constant-go lifestyle, it’s becoming even more common for many to resort to their mobile gadgets for shopping needs. Hence, as an online retailer, it goes without saying that you ought [...]
  • Choosing The Proper Payment Gateway For Your Online Business

    Carlos Cancelo
    29 Oct 2014 | 1:50 pm
    Making a choice as to which payment gateway provider to use for your online business is not a trivial concern. This choice requires careful thought and planning. Depending on several factors, the choice can make your business profitable or have a negative effect on your success. 3dcart offers you many choices in this regard. In [...]
  • Using Social Links in Your Store

    Bryan Falla
    28 Oct 2014 | 8:38 am
    Adding social links to your 3dcart store is a great way to drive traffic to your social media pages as well provide visitors a one-click content sharing opportunity. So, which buttons should you place on your page? Well, start by adding Facebook and Twitter icons, the most widely used social media platforms, to your store. [...]
  • 4 Major Ways eBooks Generate Leads for Your Business

    Bryan Falla
    24 Oct 2014 | 8:36 am
    When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all— hardly. Well, it’s for this reason that a lot of online marketing experts agree that ebooks actually make wonderful [...]
  • 4 Important Reasons You Should Be Using the 3dcart Daily Deals Feature

    Bryan Falla
    20 Oct 2014 | 8:33 am
    If you haven’t taken the time yet to review all the features at your disposal as a 3dcart merchant, you should definitely begin now. For starters, take a good look at the daily deals feature that can surely boost your business. Drive Traffic Isn’t it a given that online shoppers tend to flock to stores [...]
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    The Official LexiConn Blog

  • POODLE SSLv3 Vulnerability – A Recap

    Robert Mangiafico
    29 Oct 2014 | 11:13 am
    Tweet Earlier this month, Google announced the discovery of a potential vulnerability in the SSLv3 protocol that is used in many web servers for secure page delivery. This was hot on the heels of the latest vulnerabilities to be announced, Heartbleed and Shell Shock, both of which were actually major security holes. Why isn’t POODLE the same level of severity as Heartbleed and Shell Shock? With the previous security issues, both Heartbleed and Shell Shock could be exploited remotely without the need to either have direct access to the server, or be able to intercept the traffic flowing…
  • ShopSite Tip – Merchant Alerts and Shipping Errors

    Rich A.
    22 Oct 2014 | 9:45 am
    Tweet A while back, we wrote about Payment Processor Errors and how they can be easily reviewed with the addition of the Merchant Alerts feature in ShopSite Pro v11 SP2.  Today we’re going to review another common alert tracked in Merchant Alerts – Shipping Errors. Where Is It? Merchant Alerts is in ShopSite Pro starting with v11 SP2 and it’s available on the Commerce Setup screen.  You can configure what alerts to track, whether to email you when an error occurs, and you can view prior error details. Email Alerts While sometimes they can be a little overwhelming on larger…
  • Ecommerce Tip: Social Logins For A Better Customer Experience

    Matt Grimm
    16 Oct 2014 | 6:06 am
    Tweet According to a recent survey by Janrain, a majority of customers (perhaps as many as 50-80%) prefer to use an existing social media account for log-in/registration on e-commerce sites.  The most popular of which has been Facebook Connect which accounts for 55% of all social logins. Providing social login options to customers simplifies the registration process.   Ease of registration/sign-in should lead to greater customer engagement.  It’s also one less set of credentials for the customer and merchant to manage. ShopSite Integration Merchants running ShopSite Pro (v11 or…
  • It’s Never Too Early To Start Preparing For The Holidays

    Rich A.
    18 Sep 2014 | 12:30 pm
    Tweet September is here, fall is on its way, and it’s the time for pumpkin spice everything, but it’s also a great time to spend some time preparing your online store for the holiday season. 1. Mobile & Responsive Design Online store purchases made with phones or tablets account for over 11% of sales on average, and it’s increasing every year.  If you are working on a new design for your site, or thinking about doing it soon, Responsive Design is the way to go.  If you’re not ready for a new design yet, ShopSite 11SP1 and newer has a mobile feature you can…
  • Extending Magento

    Matt Grimm
    9 Sep 2014 | 5:25 am
    Tweet While Magento CE has a robust built-in feature set, there are times when desired functionality is seemingly non-existent (e.g Full page cache, Google Shopping feeds, Affiliates program, etc…).  In this post, we’ll review some “best practices” for addressing functionality gaps in Magento.   Requirements To get started, we highly recommend outlining known requirements, expectations and assumptions.  This critical first step can mean the difference between success and failure. Sharing a consistent set of well written requirements with each technical contact…
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    eCommerceCircle

  • Big B2C Ecommerce Targets B2B Ecommerce Franken-sites

    Steve Sassi
    20 Oct 2014 | 2:07 pm
    What does your B2B e-commerce website look like today? Is it unnavigable to all but the heartiest of your customers? Does integration to your order creation system involve spreadsheet dumps? Is it columns and rows of eye-straining part numbers with no pictures and little to no product description? Is it something your IT team duct-taped together with B2C e-commerce apps, hacking, tacking, cutting and customizing until now no one can manage it except the ones who built the Franken-site monster? Here’s the big question: Would you shop there? Honestly? Some big B2C e-commerce players are…
  • The Growth of Online Shopping in the Last Decade

    Menachem Ani
    1 Oct 2014 | 7:36 am
    Did you know that global online retail sales have increased 17% yearly since 2007? It is expected that the United States online retail industry will be worth $279 billion by 2015.   Via www.snapparcel.com
  • Hey Small Businesses! Texting Your Customers Works

    Ben Bakhshi
    22 Sep 2014 | 9:53 am
    My name is Ben Bakhshi, I am one of the founders of Coordinato, a platform for sending phone/text/email messages and reminders for small businesses (eCommerce and physical). I have learned a lot about the Text Message marketing industry while building this business, I’d like to share a tidbit to help small businesses grow. If healthcare companies send text messages to provide better healthcare (proving that in fact, people read text messages from their service providers), shouldn’t you consider using the same channel to help grow your business? The healthcare industry has been…
  • Get Personal To Stand Out from the Competition

    Don Amato
    15 Sep 2014 | 10:37 am
    E-commerce consumers have choices about where they spend their dollars, but your ability to personalize their experience can be a huge competitive advantage. Here’s how you can customize your e-commerce experience, and why it’s so important. Don’t wait to address the customer. Email remains a low-cost and highly efficient marketing channel, but as an e-commerce retailer, you have a superior advantage over offline retailers thanks to your ability to collect relevant online data from e-commerce visitors (even those that don’t order). You’re able to continually hone those analytics and…
  • 7 SEO Stats That Will Have You Crawling With Excitement (Infographic)

    Menachem Ani
    11 Sep 2014 | 11:55 am
    Did you know 70% of the links search users click on are organic, not paid? Via Business 2 Community
 
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    TrialPay Blog

  • Mobile commerce is the next wave of mobile advertising

    Guest Author
    22 Oct 2014 | 3:09 pm
    Daniel Kadvany authored this post for VentureBeat.  Daniel is TrialPay’s product marketer, focused on helping app developers monetize, acquire, and engage users.  CPI is currently the dominant ad format in mobile. App developers continue to spend to acquire users, even as CPI costs have continued to rise. Fisku’s Indexes have reported an annual increase of 16% on iOS and 44% on Android. Big industry players are capitalizing on this trend. For example, 59% of Facebook’s Q2-14 advertising revenue came from mobile, the majority of which was driven by CPI. The company generated $2.27B…
  • 2015 – The year that non-gaming apps become freemium

    Tesia Sommer
    6 Oct 2014 | 1:18 pm
    As summer turns to fall, TrialPay is looking ahead towards trends in mobile for 2015.  In 2014, we saw an increased focus on apps outside of the gaming category.  Apple created HealthKit and Google announced Google Fit, in an effort to bolster their platforms’ support for health & fitness apps.  People couldn’t stop taking Snaps on SnapChat or swiping away on Tinder.  TrialPay itself has been helping non-gaming apps monetize users.  We believe that 2015 will see a radical shift in the business model that non-gaming apps have traditionally used. These days, freemium is the…
  • Check out the games from TrialPay’s GamesBeat GameZone

    Amy
    23 Sep 2014 | 4:56 pm
      Last week, we attended GamesBeat in San Francisco.  This two day gathering brought together executives, developers and analysts gathered to discuss Total World Domination.  Well, at least in terms of gaming’s growing traction as a dominant medium for entertainment. Keeping with that theme, and TrialPay’s tradition of putting the developer first, we hosted the first ever GameZone at GamesBeat. We had eight developers come in to showcase their games at our booth, each in different stages of development and launch. If you didn’t get a chance to play them out last week,…
  • TrialPay Europe Heads to dmexco

    Olga Larina
    9 Sep 2014 | 11:22 am
    TrialPay is excited to sponsor at dmexco in Cologne this week (September 10-11).  As the premier event for digital marketing, with almost 500 speakers and 30,000+ attendees from around the world, dmexco promises to be an educational and exciting couple of days. This year, the theme of the conference and exhibition is “Entering New Dimensions”.  As the world goes increasingly digital, it is the perfect opportunity for marketers, advertisers and businesses on the whole to evaluate the consumer experience.  At TrialPay, we recently announced a large technology licensing deal with…
  • Visa acquires strategic license of TrialPay’s technology to enhance the world of payments and offers

    Terry Angelos
    27 Aug 2014 | 2:08 pm
    Eight years ago, TrialPay pioneered the concept of transactional advertising: placing relevant offers around transactions, and using transactional data to show relevant offers. To date, hundreds of millions of consumers have used our platform to generate new transactions for merchants and advertisers, registering over a quarter billion dollars in revenue. We are excited to announce that Visa, a long-time partner and investor in TrialPay, has acquired a strategic license to TrialPay’s technology platform. Our transactional tools, which make payments more profitable for consumers and…
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    Amy Africa's Qlog

  • Duct Tape and Spit: Ideas To Improve Your Holiday Season Without Breaking the Bank, Part 1

    Amy
    6 Oct 2014 | 9:48 am
    For the past month or so, I’ve been getting a lot of emails from folks who are worried about the upcoming Holiday season.  Most of them are on “lockdown” (meaning no new projects till after Christmas) and are concerned that their plans aren’t enough.  Sales were soft for a lot of companies in August and September so I understand the anxiety – although the whole “IT gets  a three month vacation” baloney?  Not. A. Fan.  But I digress. If you’re staying up at night wondering if your company’s Christmas business is going to be a hit or a miss this year or if you’re just…
  • Mobile-Schmobile: 6 Sure-Fire Tips on How You Can Improve Your Mobile Strategy Today!

    Amy
    11 Aug 2014 | 12:09 pm
    When I began my internet career, my first “legitimate” email address was a CompuServe number. Back then, if you told someone you were doing work on the web (or the WWW as it was ever-so-fondly called), they’d often look at you quizzically, wondering whether or not you made a good porn star or how much money you had from trafficking whatever illegal things you were selling.  Allegedly. These days, I get thousands of emails about mobile with the same sort of questions as folks had then. People want to know what to do, what not to do, and a lot of times they just want to tell me the…
  • The Biggest Mistakes Catalogers Make When It Comes to eCommerce… Part 1

    Amy
    29 May 2014 | 11:39 am
    Catalogers and other offline marketers have many advantages when it comes to eCommerce.  Unfortunately, most of them don’t leverage their benefits.  What’s even more demoralizing? They often turn their positives into BIG negatives. No, I’m not being a Negative Nelly here.  Ass-y Amy? Perhaps. That’s always a fair assumption. But I digress… I started my direct marketing career in the mail order world and I will always have a soft-spot for catalog and two-step companies.  There was nothing like opening an envelope filled with cash – yes, cash — from some little old lady…
  • 3 of Your Most Pressing eCommerce Questions… Answered!

    Amy
    13 May 2014 | 9:50 am
    Last week, I asked on Twitter if you had any eCommerce questions that I could answer.  I was inundated with email replies. Here are the first three: Jessa from Austin asks: “I walked in late at a speech you were giving in Chicago and heard you scold someone on your panel about remarketing but I didn’t understand why. Are you not a fan of remarketing? We’re making about $35k a month from it which is a lot for our company.” Short answer: I am a fan of remarketing as long as the costs are attributed appropriately. Long answer: I LOVE Remarketing.  Ok, that’s a lie.  Personally, I…
  • 5 of the BIGGEST Lies Conversion Consultants Are Telling You Right Now!

    Amy
    7 May 2014 | 12:13 pm
    Lie #1: “Improving conversion starts with color testing your buttons. Button testing is THE most important thing because red/orange/green/rainbow/polka-dotted/zebra-spotted buttons perform x times better than any other color buttons.” You know what? Red/orange/green/rainbow/polka-dotted/zebra-spotted buttons can perform x times better than any other color buttons and in the big scheme of things, there are hundreds (yes, hundreds) of tests that you could be doing that are more fruitful. You can test the size of the buttons (the bigger the better), the number of buttons (the more the…
 
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    Fortune3 Blog

  • Do You Put Your Customers First?

    Dan
    28 Oct 2014 | 4:16 pm
    How many times have you heard other businesses say, “Your satisfaction is our priority.” “We put our customers first.” “We’re never happy unless you’re satisfied.” But do most businesses actually do that? Or do they just say it because that’s what you’re supposed to say to look good? What about you? Do you put your customers first? How do you know you are doing that? Here are a few signs that you might (or might not) be putting your customers first: Signs You Do Put Your Customers First 1. You don’t have a rigid policy - If you…
  • Chip Cards Are Coming – Are You Ready?

    Dan
    23 Oct 2014 | 11:28 am
    You know how debit and credit cards have used magnetic strips for years, right? Well, most likely that’s all going to go away very soon. In fact, “chip cards,” as they are called, are in widespread use overseas – especially in Europe. What Are “Chip Cards?” Instead of the magnetic strips you know now, credit and debit cards all have chips inside. A unique code is created for each transaction. Data breaches aren’t necessarily any easier to stop, but security experts say this will stop criminals from using your stolen information. Customers at physical…
  • 6 Copywriting Keywords That Sell (Plus a Special Bonus)

    Dan
    21 Oct 2014 | 12:08 pm
    You know how you have keywords for Google, right? They’re very important, as they determine how customers find you (or if they find you at all)! Just like those keywords, there are “keywords” that make your customers more eager to buy. And they’re not the natural words that come to mind, either. Ignore those “fancy” words on other websites that you see often. Words like “maximize, unparalleled, best-in-class, market-leader” – they sound great but mean nothing to your buyer. Instead, whenever you write any kind of copy (blog post headlines,…
  • 8 Awesome E-Commerce Tools You Simply Gotta Have

    Dan
    16 Oct 2014 | 11:02 am
    Do you really need all 56 free e-commerce tools that most recent blog post you saw said you did? Whatever happened to simplicity? Technology has done wonders in our world, but sometimes enough is enough. Instead of adding massive lists of tools to your repertoire, use these essentials: 1. Easily Find Suppliers with CommerceHub Want to sell the same products that the big brands do? CommerceHub essentially makes you the middleman between large retailers and their customers. You don’t need to find wholesalers, and you won’t need a warehouse. It also takes care of purchase orders,…
  • 4 Simple Tips for Negotiating with Vendors

    Dan
    14 Oct 2014 | 12:38 pm
    Whenever deals are made, that’s where you make money. For example, you make (or lose) money when you negotiate the price of your new home. As you build your business, you will need the help of vendors. And you don’t want to beat them down on price too much. Because if you do, they’ll do 1 of 2 things: 1) Tell you “no” and go find someone else 2) Cut corners and reduce service quality to make their profit In either case, you lose. So they’ll probably be willing to give a little, but that’s all you should push for. Value is worth paying for because you…
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    cpcstrategy.com

  • Win Back 99% of Your Customers Online [Video]

    Mary Weinstein
    27 Oct 2014 | 6:14 am
    99% of visitors won’t buy on their first visit. Retargeting, also often called remarketing, is a type of advertising which targets customers who have visited your site. Advertisers display ads to visitors who have abandoned their site based on prior engagement. Google Dynamic... > Read More The post Win Back 99% of Your Customers Online [Video] appeared first on .
  • The Little Known Video Secret to Increase Online Sales for Q4

    Mary Weinstein
    23 Oct 2014 | 6:35 am
    Haul Videos blew 2013 away, and are poised to continue to impact online shoppers and videos for the 2014 holiday. This year on Youtube viewers have watched over 5.6 million hours of haul videos.  Haul Videos, which have been featured by web bloggers since... > Read More The post The Little Known Video Secret to Increase Online Sales for Q4 appeared first on .
  • This Week in Retail Search News 10/19/2014

    Mary Weinstein
    22 Oct 2014 | 4:34 am
    Retail Search Weekly Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. Below are the... > Read More The post This Week in Retail Search News 10/19/2014 appeared first on .
  • 7 Q4 Musts from 30 Year Holiday Retailer Veteran

    Mary Weinstein
    21 Oct 2014 | 6:01 am
    This month I had the opportunity to sit down with a retailer who has been eating and sleeping Christmas for over 30 years. OrnamentShop.com, an ecommerce ornament store has been around almost as long as Amazon, and knows a thing or two about... > Read More The post 7 Q4 Musts from 30 Year Holiday Retailer Veteran appeared first on .
  • eBay vs. Amazon: Winning Online Retail Strategies

    Jon Gregoire
    21 Oct 2014 | 3:33 am
    This is a guest post by Angelica Valentine, Content Marketing Manager at Wiser, the leading pricing intelligence suite.  Amazon and eBay are two giant platforms that online retailers use to maximize reach and sales. eBay is solely a marketplace, but Amazon also doubles as... > Read More The post eBay vs. Amazon: Winning Online Retail Strategies appeared first on .
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    Custom Ecommerce Blog by Ydeveloper

  • Why you need a mobile app for your Yahoo! Store

    13 Oct 2014 | 4:23 am
    Mobiles are one of the most remarkable mediums to attract traffic. And with 20 percent of sales being channeled from mobiles, the message is all the more loud and clear to eCommerce owners: adapt mCommerce or die. Small wonder, most of the eCommerce businesses are going the mobile way. However, the big question right now is, what about mobile apps? Is it the right fit for your business or having a responsive web design is good enough?Here are six factors, which would tell you, why a mobile app is a must-have for your Yahoo! Store.1. Regular Purchases: First know the kind of products you…
  • How to Target Millennials with M-Commerce This Holiday Season

    19 Aug 2014 | 11:16 pm
    Target the Millennials is the new buzzword in the eCommerce world? Millennials? Doesn't that ring a bell for you? Okay. Millennials is used in reference to the digitally-driven American teenagers and twenty-somethings who have become prime new targets of eCommerce marketers. And if you happen to run an eCommerce store that's targeted toward the millennial generation, then it's time to make your site mobile-optimized.   Here are three key considerations when optimizing your website for mobile:1. Spotlight On The Site:With the millennials going mobile crazy, Google doesn't wish to…
  • 5 Top eCommerce Trends For 2014

    6 Aug 2014 | 4:27 am
    With the passage of time, eCommerce is getting more advanced and sophisticated. Just take this year's Super Bowl as an example. NFL conducted massive location-based marketing campaign in which the league's wireless transmitters interacted with fans' smartphones. The result: fans could find all the information, including hot dog stalls and T-shirt shops, with a push of a button. If you want to remain a front runner in this made race of eCommerce, you have to offer something outstanding in terms of shopping experience. You have to know what will work in the short term as well as in the long…
  • How to Combat Buyers Objections for Higher Sales

    22 Jul 2014 | 2:08 am
    Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale…
  • How to Spruce Up your Business' About Us Page

    16 Jul 2014 | 2:21 am
    Having an “About Us” page is quite important when you want to connect and build strong relationships with your target audience. It offers you a chance to make an ever-lasting impression on your target audience, and when this is done correctly, it helps you improve sales as well as the loyal base of customers. If you are curious to know how you can create interesting “About Us” page for outstanding sales, read on.                             …
 
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    The Ecommerce Authority

  • Double Your Page-One Chances with an Integrated Marketing Campaign

    Volusion
    29 Oct 2014 | 3:10 pm
    There’s more than one way to get on the first page of search results, and that means having more than one strategy for making the most of page 1 real estate. Join two of our top specialists as they explain ways to create an integrated SEO and Google Shopping Feeds campaign. Sometimes the sum of the parts is really greater than the whole. Sherlock is a world-class detective, but Watson elevates him even further. Laurel and Hardy were great comedians by themselves, but it was when they worked together that we laughed the most. If you’re planning on establish yourself on search…
  • Cultivate Your Audience & Drive Engagement With Our New Facebook Infographic

    Volusion
    28 Oct 2014 | 12:06 pm
    What are you doing go grow and engage with your social media following? Check out our latest Facebook infographic for tips on doubling your likes on a post, using Facebook’s Insight tool and encouraging conversation. With over 1 billion monthly active users, Facebook is not going to give up its title of the social media king of the mountain any time soon. And while search engines are an amazing tool for discovery, Facebook has the advantage of being a destination site–where search engine visitors want to be quickly directed elsewhere, social media visitors want to explore from the…
  • 4 Winning Bidding Strategies for Google Shopping Campaigns

    Mia Pruett
    27 Oct 2014 | 12:36 pm
    What do you do when simply submitting a shopping feed is no longer enough to succeed? One of our marketing experts shares 4 bidding strategies for rising above the Google Shopping competition. The Shopping Feeds world is constantly changing. A couple of years ago, all you needed to do was submit your feed to Google–now running shopping feeds with Google requires an AdWords account, a budget and a serious bidding strategy. For the new and even experienced merchant, knowing how to optimize bids can be daunting. We’ll go over 4 different bidding strategies that can be used alone or in…
  • Recent Changes in Comparison Shopping Engine Policies

    Volusion
    23 Oct 2014 | 1:48 pm
    From new product definitions from Google to newly launched services from Bing, one of our Marketing Specialists explains recent changes to comparison shopping engine policies. It’s always a good idea to keep up to date with any changes that could have an impact on your business, and that is especially true when engaging in any kind of paid marketing or advertising, be it pay-per-click text ads or a shopping feeds campaign. With changes happening sometimes with little fanfare or warning, you could potentially find yourself in some unexpected trouble or missing a great opportunity you…
  • 4 Ways to Celebrate Halloween with Your Customers

    Volusion
    22 Oct 2014 | 2:58 pm
    Is Halloween your favorite time of year? Celebrate along with your customers through contests and charity. While October is the perfect time to prepare for the holiday season, don’t let dreams of December sales ruin your Halloween fun; for many of your customers, this is their favorite time of year, so celebrate with them on your site and on social media. Here are four ways you can do so: Costume contests This one may be obvious, but it never fails to please. If you already have an active social media community, it’s almost a guaranteed success. Invite your followers to post images of…
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    » Blogs

  • Ecommerce holiday shipping calendar: 2014 edition

    Jonathan Tran
    22 Oct 2014 | 1:37 pm
    The 2014 holiday season is coming up fast and we have some important dates and best practices to share with you. Be sure to download the holiday shipping calendar below. You can also download the 2014 Holiday Calendar file and add the important dates to your calendar automatically.   Pre-November 20th — Land Your Inventory Early Until November 20th, your primary focus should be getting your inventory into a Shipwire warehouse. In preparation for the holiday rush, every merchant is working to get products into warehouses because ports, customs offices, and transportation hubs will be…
  • Case study: Rift Labs

    Jonathan Tran
    13 Oct 2014 | 7:00 am
    Unsatisfied with what the market had to offer in the way of video and photo lighting equipment, Morten Hjerde and Marianne Braathen-Hals of Rift Labs took matters into their own hands. By researching and incorporating the best features of clunky and large professional lighting tools into a pocket-sized lighting device, and with the help of Kickstarter, the KICK light was born. Before long, the duo found themselves scrambling to keep up with product fulfillment on a global scale. “We needed to automate fulfillment and shipping because it takes a lot of time and the stuff that we’re good at…
  • Shipwire Partner and Affiliate Update 2014

    Stephen
    7 Oct 2014 | 11:20 am
    As one of our valued partners, we would like to give you a quick update on what is going on at Shipwire: Shipwire news you should know about New RESTful API and Developer Center – At Shipwire, we have always understood that building a world-class logistics and shipping platform means having great developer tools. Since our inception, we have provided industry-leading XML-based APIs that have served thousands of developers well. But we knew we could do much better, and that this would be important as we sought to unlock many more developer capabilities. We’re excited to announce an…
  • Creating Value Through Ecommerce Shipping: Part 5

    lauren
    6 Oct 2014 | 6:43 pm
    In our last post, we examined how shipping impacts branding and customer satisfaction and we talked about how businesses can use this to an advantage. Here, we’ll teach you six shipping tactics to increase your sales conversions using ecommerce shipping deals.   Increasing conversions Consider attractive shipping policies your deal-closer: It’s a measure to counteract the abandoned cart phenomenon that plagues so many ecommerce sellers. Every day, customers are following through on purchases they might otherwise have passed on thanks to free shipping or other promotions.   Ways…
  • Creating Value Through Ecommerce Shipping: Part 4

    lauren
    5 Oct 2014 | 6:20 pm
    In our last post, we heard from a popular nutraceutical business, Shredz, and learned how outsourced shipping creates extra time and business opportunities that can lead to significant growth. Here, we’ll examine how shipping impacts branding and customer satisfaction and we’ll look at ways to use this to your advantage. Improving your brand and customer satisfaction We won’t waste time talking about the value of customer satisfaction. You already know it matters. But one thing you may have overlooked is the role shipping plays in your relationship with consumers. It’s not something…
 
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    Building Keystones

  • October E-commerce Digest

    Elan Sherbill
    29 Oct 2014 | 2:49 pm
    Fall is in the air and Black Friday is a little over a month away. Your prospects and customers are hunting for the best holiday season deals for their family and friends. That means big business if you sell software online. This month’s e-commerce digest begins with a number of suggestion for approaching holiday season e-commerce, […] The post October E-commerce Digest appeared first on Building Keystones.
  • E-commerce Eye Candy – Transactional Email Optimization [Infographic]

    Elan Sherbill
    27 Oct 2014 | 7:48 am
    Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade Commission of the U.S. government helps businesses with a guide to CAN-SPAM compliance that is easy to understand and implement. One of the more important items […] The post E-commerce Eye Candy – Transactional Email Optimization [Infographic] appeared first on Building Keystones.
  • Are You Compliant With Email Laws?

    Ben Meyer
    22 Oct 2014 | 8:07 am
    Email marketing has proven time and time again to be a prosperous channel for engaging customers and increasing revenue. According to Econsultancy’s Email Marketing Best Practice Guide, ” … marketers still rate email as the best channel for return on investment after search engine optimization, with 66% of respondents rating email as ‘excellent’ or ‘good’. Only […] The post Are You Compliant With Email Laws? appeared first on Building Keystones.
  • E-commerce Eye Candy – Merchant Account Vs. Payment Gateway [Infographic]

    Elan Sherbill
    20 Oct 2014 | 10:18 am
    If transactions are the lifeblood of a business for online merchants, the e-commerce platform is the heart. But the ins and out of e-commerce, the specifics of what to invest in and how to implement it, are mysterious to most people – even if they’re successful e-commerce professionals. And I can prove this to you. Find your […] The post E-commerce Eye Candy – Merchant Account Vs. Payment Gateway [Infographic] appeared first on Building Keystones.
  • 11 Ways to NOT Botch Your E-commerce Integration

    Stephanie Duesing
    15 Oct 2014 | 12:10 pm
    So you’ve decided to outsource your e-commerce or switch e-commerce providers. After an extensive vendor selection process, you are ready for a smooth transition. Well, there are a couple of big ways you can really screw up your e-commerce integration. From not incorporating your CRM and ERP systems to ignoring impacts on your company’s tax […] The post 11 Ways to NOT Botch Your E-commerce Integration appeared first on Building Keystones.
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    Peripheral-Visions

  • Low Toner Notifications – When You Need Them, Not When Someone Remembers

    Joe
    7 Oct 2014 | 6:08 am
    Ever get that frantic email on a Monday morning, “Our HP LaserJet Pro 200 Color M251 Printer is out of toner and I need to print out 500 pages today!”, well with SG Print Manager you will never get that email again. SG Print Manager is a FREE application that The Supplies Guys is offering [...]
  • HP LaserJet Enterprise M575 Toner Cartridges

    Tmartin
    29 May 2014 | 2:01 am
    HP LasserJet M575 is a color laser multi-function centre that can print, scan, copy and fax, and is ideal for small to medium sized offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 31ppm (color [...]
  • HP Color LaserJet CM4540 Toner Cartridges

    Tmartin
    26 May 2014 | 5:41 am
    HP Color LaserJet CM4540 is a color laser multi-function centre that can print, scan, copy and fax(optional), and is ideal for medium to large offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 42ppm (color [...]
  • Samsung CLX 4195 Toner Cartridges

    Tmartin
    22 May 2014 | 11:31 pm
    Samsung CLX 4195 is a color laser multi-function centre that can print, scan, copy and fax, and is ideal for small offices or workgroups. This fast, compact printer is perfect for businesses that need to print high quality documents at an affordable cost. It prints at an impressive speed of 19ppm(color & mono). It uses [...]
  • OKIDATA MC361 Toner Cartridges

    Tmartin
    22 May 2014 | 11:22 pm
    OKIDATA MC361 is a LED color multi-function printer that can print, scan, copy and fax, and is ideal for small offices or workgroups. This fast, compact printer is perfect for businesses that need to print high-quality documents at an affordable cost. It prints at an impressive speed of 25ppm(mono) and 23ppm(color). It uses LED print [...]
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    Reevoo » Posts

  • The future of retail, part four: online vs offline

    Mitchel Nicholson
    24 Oct 2014 | 2:47 am
    By Hannah Murray-Sykes You probably already have ratings and reviews on your website, and if not, it’s likely that you know what the usual benefits are of displaying customer opinions online. Our argument is simple: online, offline, what’s the difference? Whether it’s a website or a store, interfaces between your brand and your customers should all be treated in the same way. The reasons for displaying user-generated content (UGC) online are just as relevant in the offline world, and we’ve had a look at how some of the main benefits of online reviews translate to in-store. 1.
  • The future of retail, part three: the evolution of advertising

    Mitchel Nicholson
    23 Oct 2014 | 2:19 am
    By Hannah Murray-Sykes We’re all coming to accept that advertising is no longer about brainstorming a creative idea, hoping that consumers like it enough to take the bait. These days it’s half art, half science. Thinking about the future of advertising can be a scary thought for marketers, in particular when it comes to the internet. You can try and predict the future of online, but it’s very unlikely you’ll get it completely right. Our VP of Innovation recently wrote a blog about surviving the future of SEO, suggesting that in 10 years’ time no one will even be talking about SEO.
  • The future of retail, part two: eliminating showrooming

    Mitchel Nicholson
    22 Oct 2014 | 8:59 am
    By Hannah Murray-Sykes The concept of showrooming has been at the forefront of every retailer’s mind for the last couple of years. The initial panic that this trend brought seems to have died down, but has the problem actually been solved? We’re all familiar with the concept, and it is a simple one – visiting a store to examine a product before then buying it online, often at a cheaper price. This just goes to show, you can’t underestimate the modern consumer and their constant reliance on technology. That being said, the foundation of showrooming is flawed; if you have a product…
  • The future of retail, part one: (multi)channel your energy

    Mitchel Nicholson
    21 Oct 2014 | 8:12 am
    By Hannah Murray-Sykes It’s been said before, and forward-thinking companies will keep saying it: in the future there will be no such thing as ‘online retail’ – just retail. In our newest blog series, we’ll dissect what this means for businesses, and provide a few insights for brands looking to get ahead of the pack. Thinking multichannel What are businesses actually doing to address the consolidation of the retail experience? Everyone’s favourite buzzword ‘multichannel’ is coming up at every strategy planning session, whether it’s at marketing or overall company…
  • Careful how you type

    Mitchel Nicholson
    15 Oct 2014 | 4:03 am
    By Edwin Bos, VP of Innovation Various types of fake reviews cause varying levels of damage. For those that are mass produced, the technology used to combat the problem is evolving; but what is the latest computer-powered solution to catch fake reviewers? And does it really address the issue? We’ve all heard of the ‘insider’ type fraud – an employee writing an overly glowing review of the business they work for, or the products they are selling, without disclosing their connection. We tend to underestimate the power of these people; these insiders usually get in on the action early…
 
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    Pamela Hazelton

  • Look How Easy it is to Crush Your Competition when Supporting Customers via Social Media [infographic]

    Pamela Hazelton
    24 Oct 2014 | 3:15 am
    Wondering how your company’s customer support via social media networks weighs up against competitors? Sprout Social’s “The Social Business” infographic shows you. And the results leave lots of room for improvement. According to Sprout Social, the number of tweets and posts sent to brands over the past year rose by 77%, and customers are sending twice the number of messages that require an actual response. On average, though, 5 out of 6 of “help me” posts are ignored. Even worse is the “best” response rate comes from utilities companies, and…
  • Shoppers Rely Heavily on Facebook for Research

    Pamela Hazelton
    23 Oct 2014 | 10:03 am
    Here’s an interesting report. According to G/O Digital, 62% of consumers who use social media to research a local and/or small business head to Facebook first. This falls right in line with what successful social media marketers know – while business users tend to flock to Twitter and Google+, the average shopper hangs out on Facebook. What falls in the “Other” category? Likely Google+ and shopping networks (e.g. Fancy and Polyvore). [Source: G/O Digital]  What do consumers look at while researching a business? They typically review the company’s Facebook…
  • Online Shopping: How Men & Women Differ [infographic]

    Pamela Hazelton
    13 Oct 2014 | 3:00 am
    If you spend any time looking at your customers’ demographics (and you should), you’ll notice that conversions by gender are never split right down the middle. This is also prevalent in social media network followers. For example, on Facebook 41% of those who interact with me are male, opposed to 69% on Twitter. That’s a huge difference, which affects the way I post on each network. So, how different are men and women when it comes to researching products, making online purchases and sharing their finds with others? eCommerce intelligence platform MineWhat produced an…
  • Should Small Business be Concerned over Amazon’s First Physical Location?

    Pamela Hazelton
    10 Oct 2014 | 2:30 am
    Will Amazon’s physical presence be a threat to area retailers? At the top of ecommerce headlines Thursday was a report by the Wall Street Journal that Amazon will open a physical “store” in Manhattan in time for the holiday rush. Should small business owners, including those with only an online presence, be concerned? Right now I have two answers to that question: Yes and No. I’ll clarify. Headlines can be deceiving. Amazon’s location will not be an actual store one can shop. Instead, it will be both a same-day pick-up and a returns location for orders placed at…
  • At a Loss for Content? Look to Your Customers…

    Pamela Hazelton
    9 Oct 2014 | 8:46 am
    Ask any successful company’s manager or owner what’s the driving force behind their success, and he or she will tell you: “our customers”. If you’re not letting your customers, as well as potential customers, play a key role in content generation, you’re missing out on sales. While asking customers what they want is a great way to open the stream of communication, there is plenty they tell you, unprompted. Logging comments and questions of your visitors is key. How do you cull this information? It’s actually quite easy. Customer service reps should…
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    ecommerce.shopatron.com

  • Avoid holiday shipping anxiety. Peace of mind comes with streamlined order fulfillment.

    aainsworth
    7 Oct 2014 | 4:27 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online shoppers feel that prompt and worry-free shipping is one of the most important factors when they decide where to spend their money. Make sure that their money is spent on your product with this simple strategy. Tags: fulfillmentorder managementshippingin store pickupholiday planningholidayholiday shoppingholiday seasonholiday season 2014holiday trendholiday trendsstrategydistributive fulfillmentcategory: Retail Strategies and TrendsHoliday PlanningOnline shoppers, especially during the holidays, feel…
  • Meet Allied to Win: FREE Two-Year Pilot, Our Commitment to Your Success

    aainsworth
    30 Sep 2014 | 3:27 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Leading retailers use Shopatron’s cloud-based order management solutions to power a world-class customer experience. Now, you can try them for free. Tags: Free PilotAllied to WinFreeproductTrialretailerretailersintegrationorder managementcategory: Retail Strategies and TrendsAs a retailer, you understand that the game is fierce and the playbook is complex. Maintaining a competitive edge means keeping up with constantly shifting consumer expectations, and naturally, the latest solutions required to exceed…
  • 5 eCommerce Stats That Will Define Your Holiday Strategy

    jking
    11 Sep 2014 | 3:38 pm
    Featured Resource: 0Resource Thumbnail:  We know it’s hard to believe, but the holiday shopping season is just around the corner. Shopatron brands are already prepping, but if you haven’t started yet, it’s not too late!    In the slideshare below, Shopatron’s Lead Marketing Strategist, Jason Weatherred, shares 5 powerful stats to guide your holiday marketing strategies. We hope you’ll use them to conquer the season with an inspired, data-driven campaign.    Tweet
  • The Wooden Toy: Inspiring Childhood Imagination One Order at a Time

    efitz
    28 Aug 2014 | 10:23 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The Wooden Toy joined the Shopatron network in 2004 to increase sales and connect with more customers. Since then, they've seen a nice boost in business as well as some additional perks. Tags: fulfillerfulfillmentfulfillment partnerorder fulfillmentomni-channeleCommercetoy storeallied commerceorder managementincremental revenuecategory: eCommerce Trends for BrandsRetail Strategies and TrendsNow home to an array of more than 10,000 colorful children’s toys and books, The Wooden Toy made its beginnings –…
  • [Infographic] MAP vs. MSRP: Manufacturer Brands Online Pricing Strategies

    efitz
    23 Aug 2014 | 1:39 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: For manufacturers, pricing strategy is paramount when it comes to brand management and growth. Brands implementing MAP pricing policies saw significant growth in 2014. Check out this infographic to see just how much growth. Tags: online marketingMAP pricingMAPMSRPbrand pricingpricing strategyeCommerceinfographiccategory: eCommerce Trends for BrandsOnline MarketingIn a recent blog post, we explored the topic of minimum advertised price (MAP) versus manufacturer’s suggested retail price (MSRP). It goes without…
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    ecommerce.shopatron.com

  • Avoid holiday shipping anxiety. Peace of mind comes with streamlined order fulfillment.

    aainsworth
    7 Oct 2014 | 4:27 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online shoppers feel that prompt and worry-free shipping is one of the most important factors when they decide where to spend their money. Make sure that their money is spent on your product with this simple strategy. Tags: fulfillmentorder managementshippingin store pickupholiday planningholidayholiday shoppingholiday seasonholiday season 2014holiday trendholiday trendsstrategydistributive fulfillmentcategory: Retail Strategies and TrendsHoliday PlanningOnline shoppers, especially during the holidays, feel…
  • Meet Allied to Win: FREE Two-Year Pilot, Our Commitment to Your Success

    aainsworth
    30 Sep 2014 | 3:27 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Leading retailers use Shopatron’s cloud-based order management solutions to power a world-class customer experience. Now, you can try them for free. Tags: Free PilotAllied to WinFreeproductTrialretailerretailersintegrationorder managementcategory: Retail Strategies and TrendsAs a retailer, you understand that the game is fierce and the playbook is complex. Maintaining a competitive edge means keeping up with constantly shifting consumer expectations, and naturally, the latest solutions required to exceed…
  • 5 eCommerce Stats That Will Define Your Holiday Strategy

    jking
    11 Sep 2014 | 3:38 pm
    Featured Resource: 0Resource Thumbnail:  We know it’s hard to believe, but the holiday shopping season is just around the corner. Shopatron brands are already prepping, but if you haven’t started yet, it’s not too late!    In the slideshare below, Shopatron’s Lead Marketing Strategist, Jason Weatherred, shares 5 powerful stats to guide your holiday marketing strategies. We hope you’ll use them to conquer the season with an inspired, data-driven campaign.    Tweet
  • The Wooden Toy: Inspiring Childhood Imagination One Order at a Time

    efitz
    28 Aug 2014 | 10:23 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The Wooden Toy joined the Shopatron network in 2004 to increase sales and connect with more customers. Since then, they've seen a nice boost in business as well as some additional perks. Tags: fulfillerfulfillmentfulfillment partnerorder fulfillmentomni-channeleCommercetoy storeallied commerceorder managementincremental revenuecategory: eCommerce Trends for BrandsRetail Strategies and TrendsNow home to an array of more than 10,000 colorful children’s toys and books, The Wooden Toy made its beginnings –…
  • [Infographic] MAP vs. MSRP: Manufacturer Brands Online Pricing Strategies

    efitz
    23 Aug 2014 | 1:39 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: For manufacturers, pricing strategy is paramount when it comes to brand management and growth. Brands implementing MAP pricing policies saw significant growth in 2014. Check out this infographic to see just how much growth. Tags: online marketingMAP pricingMAPMSRPbrand pricingpricing strategyeCommerceinfographiccategory: eCommerce Trends for BrandsOnline MarketingIn a recent blog post, we explored the topic of minimum advertised price (MAP) versus manufacturer’s suggested retail price (MSRP). It goes without…
 
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    Ecommerce blog by PrestaShop

  • 2 Replies

    29 Oct 2014 | 12:25 pm
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  • 23Have you heard about PrestaShop’s Automatic Module Validator?

    27 Oct 2014 | 6:31 am
    23 Have you heard about PrestaShop’s Automatic Module Validator? Quentin Audrain This story begins one weekend when François Gaillard, a PrestaShop developer, decided to spend 48 hours developing on a program that will automatically detect development errors in a module. After countless hours of coding, he created the PrestaShop Automatic Module Validator. Version 1 (V1) saw the light of day in November 2013, when community module developers started using the tool. After successfully launching this tool, François released V2 in February, complete with new features and help pages. Leave a…
  • 23How to harness eBay for cross-border sales

    24 Oct 2014 | 3:38 am
    23 How to harness eBay for cross-border sales Julie Liu PrestaShop Partners If you’re an online merchant looking to expand your success, look no further than selling internationally. As consumers become more connected, they want the ability to buy anytime anywhere. It’s why cross-border transactions (CBT) has become a large opportunity of growth for merchants. Did you know that cross-border online trade between the 6 largest markets in the world is estimated to be worth over £1 billion annually and this figure is predicted to triple by 2018. But before you start localizing your website…
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    23 Oct 2014 | 6:57 am
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    SalesWarp Blog

  • Hidden costs of automation in the warehouse

    Janna
    27 Oct 2014 | 7:04 am
    A recent podcast with Retail Solutions Online and Jeff Hedges, President of material handling at OPEX Corporation, provided insight into the hidden costs of automation in the warehouse. There are many levels of automation in the warehouse that are possible with warehouse management software and materials handling equipment. Warehouse management software is used by retailers for inventory and order status visibility, and to improve data flow and organization across all internal and external warehouses. Materials handling equipment is used to increase the efficiency and accuracy of…
  • “Dealing with my outdated system has become a chore.”

    Ali Walton
    22 Oct 2014 | 6:00 am
    Omni Channel Pain Point No. 1 October 2014 Over the past few months the SalesWarp team has been collecting pain points from retailers we speak to on a daily basis. Not just any pain points, but specifically pains they experience managing an online business, more specifically around delivering an omni channel experience. As retailers rise to the challenge of offering a seamless customer experience across sales channels, pain points inevitably arise. So to help you alleviate, and hopefully even avoid some of these altogether, we will be tackling these pain points in this new blog post series.
  • How in-store associates can drive the omnichannel experience…and increase profits

    David Anderson
    20 Oct 2014 | 7:26 am
    Recently, I was in Target shopping for a comforter. As I was buying two of them (one for each kid), I found that there was only one on the shelf in the size I needed. Before I could even look for an alternative or search my smartphone, a sales person came around the corner to ask if I needed help. I told him the situation and within seconds he had located 2 of these comforters at one of their other stores on his hand-held scanner. It so happens that that store is just as close to my house as this one is. He even offered to call the store to put one on hold for me. Now this could have easily…
  • SalesWarp @ Shop.org Summit 2014

    Janna
    15 Oct 2014 | 5:00 am
    Last week the SalesWarp team returned from the Shop.org Summit, held in Seattle, Washington. With sunny, fall weather and multiple delicious meals at downtown restaurants, we all thoroughly enjoyed Shop.org’s 2014 location. Day 1: We spent Sunday (all day Sunday) building our booth for the expo hall. From our VP of Sales (see turning the wrench in the photo) to our VP of Marketing and CEO, this was truly a “team-building” event. If you haven’t seen us yet at other shows, this year has been all about SalesWarp bringing “Omni Channel Pain Relief” to each…
  • [INFOGRAPHIC] How to Unify Product Data for the Multi Channel Shopper

    Janna
    25 Sep 2014 | 7:05 am
    Modern shoppers tend to utilize a vast number of channels to research, shop and purchase products. It is not unusual to see one person research a product on a retailer’s home page, compare prices on marketplaces and then finally buy the item at a nearby brick-and-mortar location. With that in mind, coordination across all of these various channels is critical to the success of the retailer. If merchants cannot present shoppers with a similar experience regardless of where they shop, it makes the brand look inconsistent and disorganized. One of the central challenges that today’s…
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    The Ecommerce Authority

  • Double Your Page-One Chances with an Integrated Marketing Campaign

    Volusion
    29 Oct 2014 | 3:10 pm
    There’s more than one way to get on the first page of search results, and that means having more than one strategy for making the most of page 1 real estate. Join two of our top specialists as they explain ways to create an integrated SEO and Google Shopping Feeds campaign. Sometimes the sum of the parts is really greater than the whole. Sherlock is a world-class detective, but Watson elevates him even further. Laurel and Hardy were great comedians by themselves, but it was when they worked together that we laughed the most. If you’re planning on establish yourself on search…
  • Cultivate Your Audience & Drive Engagement With Our New Facebook Infographic

    Volusion
    28 Oct 2014 | 12:06 pm
    What are you doing go grow and engage with your social media following? Check out our latest Facebook infographic for tips on doubling your likes on a post, using Facebook’s Insight tool and encouraging conversation. With over 1 billion monthly active users, Facebook is not going to give up its title of the social media king of the mountain any time soon. And while search engines are an amazing tool for discovery, Facebook has the advantage of being a destination site–where search engine visitors want to be quickly directed elsewhere, social media visitors want to explore from the…
  • 4 Winning Bidding Strategies for Google Shopping Campaigns

    Mia Pruett
    27 Oct 2014 | 12:36 pm
    What do you do when simply submitting a shopping feed is no longer enough to succeed? One of our marketing experts shares 4 bidding strategies for rising above the Google Shopping competition. The Shopping Feeds world is constantly changing. A couple of years ago, all you needed to do was submit your feed to Google–now running shopping feeds with Google requires an AdWords account, a budget and a serious bidding strategy. For the new and even experienced merchant, knowing how to optimize bids can be daunting. We’ll go over 4 different bidding strategies that can be used alone or in…
  • Recent Changes in Comparison Shopping Engine Policies

    Volusion
    23 Oct 2014 | 1:48 pm
    From new product definitions from Google to newly launched services from Bing, one of our Marketing Specialists explains recent changes to comparison shopping engine policies. It’s always a good idea to keep up to date with any changes that could have an impact on your business, and that is especially true when engaging in any kind of paid marketing or advertising, be it pay-per-click text ads or a shopping feeds campaign. With changes happening sometimes with little fanfare or warning, you could potentially find yourself in some unexpected trouble or missing a great opportunity you…
  • 4 Ways to Celebrate Halloween with Your Customers

    Volusion
    22 Oct 2014 | 2:58 pm
    Is Halloween your favorite time of year? Celebrate along with your customers through contests and charity. While October is the perfect time to prepare for the holiday season, don’t let dreams of December sales ruin your Halloween fun; for many of your customers, this is their favorite time of year, so celebrate with them on your site and on social media. Here are four ways you can do so: Costume contests This one may be obvious, but it never fails to please. If you already have an active social media community, it’s almost a guaranteed success. Invite your followers to post images of…
 
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • 3 Reasons Your E-Commerce Business Needs a Blog

    AdminDivya
    24 Oct 2014 | 2:53 pm
    A blog can be an incredibly effective tool for generating site traffic – and sales – plus building an overall audience for your e-commerce business. If your e-commerce site doesn’t already have a blog, here are three solid reasons to start one. Reason 1: To help your site rank in search engines. Even with a small readership, a blog’s impact on search-engine optimization (SEO) can be huge. A blog provides additional pages on which to include pertinent keywords and phrases, which helps your site appear in more searches; for example, with a blog entry titled “Silver Jewelry for…
  • 4 Ideas To Make Your Emails Stand Out

    AdminDivya
    17 Oct 2014 | 9:00 am
    Even in this age of social media, email remains one of the most powerful marketing channels in the e-commerce world, with significant return on investment. With email, you’re contacting customers via their most personal, distraction-free online environment. The key, of course, is to make sure you’re using email the right way. Here are four tips to make your emails get noticed. Tip #1: Let social media inspire you. If your social media accounts have garnered you some good reviews or customer service feedback, don’t hesitate to use that content in your emails. Social proof elements help…
  • 5 Tips To Create Effective Abandoned Cart Emails

    AdminDivya
    10 Oct 2014 | 11:40 am
    Fabulous products. An attractive, easy-to-navigate website. Lots of buzz on social media. You’re doing everything right to run your e-commerce business. Then why aren’t you seeing the sales you expect? The problem could lie in the all-too-common problem of shopping-cart abandonment. That’s when browsers spend time shopping your store, fill their virtual shopping cart … then click out of your site. If your e-commerce site is a victim of shopping-cart abandonment, you’re definitely not alone. In fact, it is estimated that more than two-thirds of online shopping carts are deserted…
  • 3 Ways to Optimize Design for your E-Commerce Site

    AdminDivya
    3 Oct 2014 | 5:12 pm
    A website’s look has a lot to do with how your store attracts visitors, keeps them browsing and entices them to place orders. However, good design isn’t always intuitive to e-commerce site owners. Even if you understand the value of good photography, graphics and page layout, it takes some thought – and, sometimes, some trial and error – to put these elements together in a way that’s both pleasing to the eye and tempting to the mouse-clicking finger. Optimize your site’s design with these 3 simple tips. Tip 1: Be selective about your offerings. Studies have shown that shoppers can…
  • 4 Tips to Build an Email List for Your E-Commerce Business

    AdminDivya
    26 Sep 2014 | 3:15 pm
    As an e-commerce site owner, you rely on traffic to your store in order to run a profitable business. Even if you’ve already optimized your site for search engines and advertised on social media, you can drive that traffic all the more with an email list. Having a customer’s – or potential customer’s – email address allows you another avenue for sharing updates about new products, promotions, and ongoing sales but more importantly, it helps you to build a relationship that will inspire this cusotmer to visit your e-commerce site … and buy! Here are 4 tips to help you build an…
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    Blog EN

  • How to harness eBay for cross-border sales

    Julie Liu
    23 Oct 2014 | 7:34 am
    If you’re an online merchant looking to expand your success, look no further than selling internationally. As consumers become more connected, they want the ability to buy anytime anywhere. It’s why cross-border transactions (CBT) has become a large opportunity of growth for merchants. Did you know that cross-border online trade between the 6 largest markets in the world is estimated to be worth over £1 billion annually and this figure is predicted to triple by 2018. But before you start localizing your website for every country and language, it’s important to test international…
  • Have you heard about PrestaShop’s Automatic Module Validator?

    Quentin Audrain
    23 Oct 2014 | 3:12 am
    This story begins one weekend when François Gaillard, a PrestaShop developer, decided to spend 48 hours developing on a program that will automatically detect development errors in a module. After countless hours of coding, he created the PrestaShop Automatic Module Validator. Version 1 (V1) saw the light of day in November 2013, when community module developers started using the tool. After successfully launching this tool, François released V2 in February, complete with new features and help pages. Today we are proud to make two announcements: first, we’ve reached the milestone of…
  • Using pop-ups for your online store: best practices and examples for 2015

    Camille Sila
    22 Oct 2014 | 5:28 am
    Today we tackle a controversial topic: pop-ups. They have earned themselves a bad reputation as many find them annoying and intrusive. However, they are staging a revival through many popular websites. But do pop-ups really work? Today, we will demonstrate their effectiveness and show you how to use them wisely. That way you can avoid using ill-timed pop-up windows despised by web surfers. So, what exactly are pop-ups? There are actually several different types of pop-up, but they all have one goal: to feature a box or a window in the foreground, on top of the page content. In other words,…
  • 5 Holiday Emails Every Ecommmerce Site Should Be Sending

    Julie Liu
    21 Oct 2014 | 7:58 am
    Consumers are going to begin receiving an avalanche of emails for seasonal deals in a matter of weeks–if they haven’t already! We’ve put together 5 emails to help you stand out from the crowd–and 5 tips to keep you from being the annoying guy at the party! Gift Guide A gift guide should be one of the first tools you put together as you prepare for the holiday season. Not only will it help make gift buying decisions easier for your customers, but sending a dedicated email will enable you to drive traffic exactly where you want it–and hopefully boost sales. Think…
  • 3 Must-Follow Rules For Addressing Your Online Store’s Customer Complaints

    Julie Liu
    20 Oct 2014 | 7:02 am
    Customer complaints are not fun nor are they easy to deal with. However, when handled correctly, these complaints can help you build customer loyalty and improve your business overall. To help you become a master at handling customer complaints, we’ve interviewed Karina Ludz from Youstice, a global platform for resolving customer disputes. She shares the 3 must-follow rules for addressing your online store’s customer complaints. Rule 1: Treat customer personally – not like another “case number” Listen to customers and always approach them personally rather than “selling”…
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    Build My Online Store

  • Episode #122: 8 Improvements To Make For Your Online Store

    Terry
    26 Oct 2014 | 3:00 am
    Travis and I are back this week to discuss some initial thoughts after running the first round of mastermind calls with the E-Commerce Mafia. Across the different groups we’ve noticed some overlapping improvements folks can make, so we’re here to go through a quick list that will help you out.  If you’d like to join a private community of e-commerce entrepreneurs that own their own brand, manufacturing, and inventory shoot an email to terry@buildmyonlinestore.com Topics Discussed: Updates from Terry: #DCBKK 2014 Updates from Travis: Intern quit Thinking long-term, valuing…
  • Episode #121: A Guide To The Canton Fair And Sourcing Products In China

    Terry
    19 Oct 2014 | 3:30 am
    Terry is attending a conference in Bangkok this week, so he pulled aside Matt Kowalak and Jamon Yerger from Running With China to have a chat about the upcoming Canton Fair. With over 20 years of combined sourcing experience in China, we go through some basic strategies cross-referenced with Terry’s own experience this year for a holistic and complete perspective for someone just starting out or experienced in the game. Topics Discussed: Global Sources vs. Canton Fair Should you visit a supplier’s factory or see them at Canton Fair? How mature should your product idea be prior to…
  • Episode #120: 10 Ways To Get The Most Out Of Google Analytics

    Terry
    12 Oct 2014 | 3:00 am
    Google Analytics is one of the most powerful tools that e-commerce store owners are not using to the maximum effect. In this episode, we discuss 10 ways that will help you get more data out of analytics to decide which marketing channel that you should focus your time, money, and energy on.  From paid ads, guest posts, content creation, Adwords, re-marketing, and product listing ads – nothing is left on the table in this episode. Topics Discussed: Updates (Travis): Paid advertisement audit / funnel check Updates (Terry): Launch of E-commerce Mafia / The Bunker E-Commerce Mafia:…
  • OPEN NOW: The E-Commerce Mafia

    Terry
    8 Oct 2014 | 4:20 am
    You and I both know that trying to build your e-commerce empire on your own is tough. It’s lonely, it’s challenging, and it can be stressful trying to figure out what to do next. That’s why we created the E-Commerce Mafia. On October 19th, Travis and I will be opening our mastermind calls to a limited number of people. These masterminds of like-minded entrepreneurs will meet every two weeks through Google Hangout. If chosen, you will be able to tackle your biggest business problems with the assistance of other members in your mastermind. After a brief hiatus, we’ve nailed down some…
 
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    DataFeedWatch » Blog

  • Encrypt your Data Feed

    Jacques van der Wilt
    20 Oct 2014 | 4:10 am
    Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values 2. At the bottom of the fold out, tick the checkbox for Encrypt Output. 3. Enter your own secret code. It is a simple but effective encryption. In this example: a is replaced by z b is replaced by y c is replaced by x etc. 4. If you only want to encrypt a specific part of the field, you can specify that with a regular expression…
  • Custom Channels

    Jacques van der Wilt
    8 Oct 2014 | 2:34 am
    Custom Channels enable you to create a data feed with your own specifications. You get to name the channel and the fields. Merchants use Custom channels for several reasons, like: Create a feed for a channel that is not supported by DFW Send a feed to a partner site Upload products to your own store: You can to optimize the (e.g.) CSV-file first or make sure it meets the field requirements of your shopping cart Where are Custom Channels? In your DateFeedWatch Account click ‘Add channel’ icon. Choose a country and from a dropdown menu select ‘Custom channel’. Then name your custom…
  • Magento Product Types

    Jacques van der Wilt
    8 Oct 2014 | 2:04 am
    When you add a new shop, you will see 6 product types that you can select. Simple products This is the most popular product in Magento. It is a physical product with a SKU and no variations. For example, a cup, a table, a pencil. Simple product can be joined with a Grouped, Bundle or Configurable product types. Bundle Products A bundle of simple (or virtual) products. Merchants can build their own product from the available portfolio. These products cannot be sold separately. For example, a bike where a customer chooses wheel size or damper type. Every one of these items is a simple product,…
  • Changes to Amazon Product Ads

    Mateusz Miodek
    8 Sep 2014 | 4:54 am
    Amazon has updated the placement and layout of Product Ads. Previously products ads were only placed at the bottom of the product page in a “Product Ads from External Websites” box. Now products ads can also get a separate product page very similar to a standard Amazon Marketplace product page. “If we determine that your product is a unique item to the Amazon.com catalog, we will create a new detail page for it.”. Seller Central Help > Amazon Product Ads > How it Works > Where Are Product Ads Found? This is very good news for advertisers as this change should greatly…
  • Product categorization changes in Nextag

    Mateusz Miodek
    8 Sep 2014 | 4:39 am
    Following the example of other big players, Nextag decided to create a more granular and specific categorization of products. The reason for this change is to provide a better traffic quality and higher ROI for merchants as well as a better shopping experience for shoppers. According to the announcement released by WizeCommerce (owner of Nextag) this migration to the new categories will happen automatically over time. New categorization may slightly affect cpc bids so it is highly advisable for merchants to review their bidding strategy. Any bids that are below the new category minimums will…
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    eCommerceFuel

  • Alibaba vs. Amazon: An In-Depth Comparison of Two eCommerce Giants

    Andrew
    24 Oct 2014 | 6:00 am
    New post from eCommerceFuel:Everyone likes a good showdown.  With Alibaba’s recent IPO, people are eager to pit the two eCommerce juggernauts against each other to create an Alibaba vs. Amazon faceoff. But Alibaba is widely misunderstood.  And despite being an enormous eCommerce peer, it’s extremely different from Amazon.  Are the two really destined to be arch enemies or is it all just exaggerated drama? In this post, I’ll dive deep into the nitty gritty of both companies:  what makes them tick, how they make money, how they’re different and what they mean for the future of…
  • Travel Hacking & eComm: How to Never Pay for Travel Again with Drew Sanocki of DrewSanocki.com

    Andrew
    24 Oct 2014 | 3:00 am
    New post from eCommerceFuel: Today, Drew Sanocki is back on the show to discuss the topic of maximizing your eCommerce business to ensure you never have to pay for travel again. As more and more credit cards with better perks are being offered to eCommerce owners, we are finding new. unique ways to take advantage of these benefits. However, I do have to make a quick disclaimer about responsible credit card use. I personally do not use credit cards often in my personal life, and if you have a lot of personal credit card debit, this may not be something that is a good fit for you. This week,…
  • Inside Alibaba: The Alibaba Crash Course with Bill D’Alessandro of OrderCircle.com

    Andrew
    17 Oct 2014 | 3:00 am
    New post from eCommerceFuel: This week on the eCommerceFuel podcast, Bill D’Alessandro is back to discuss everything Alibaba. Alibaba has currently been making history as becoming the largest IPO in history. Together, Bill and I talk about everything from Alibaba’s history, their mission statement, and how they are positioning themselves to taking over the world of eCommerce. We also delve into Bill’s exciting new SASS app that will revolutionize and simplify the business-to-business wholesale orders process. On this week’s episode, drawing upon our past financial experience,…
  • October News Roundup: A History-Making IPO, Apple Pay and More

    Laura Serino
    15 Oct 2014 | 5:14 am
    New post from eCommerceFuel:The boys are back in town! Our eCommerce veterans and podcast hosts Andrew Youderian and Drew Sanocki are taking a look at the biggest news in the world of eCommerce. Alibaba has gone public and is now the biggest IPO in history. Plus, we look at the debut of Apple Pay, Facebook’s new ad platform, Jeter’s retirement and more in this month’s breakdown. Alibaba: The Biggest IPO in History Alibaba went public in a $25 billion IPO, the largest in history, and the proceeds to the company are around $8 billion. What will they do with all this cash? Most…
  • October News Roundup: October’s Stories From the eCommerce World with Drew Sanocki of DrewSanocki.com

    Andrew
    10 Oct 2014 | 3:00 am
    New post from eCommerceFuel:This week, I welcome back Drew Sanocki to the eCommerceFuel podcast as my co-host for the October News Roundup to look at the new and notable stories in the eCommerce world. This week, we are exploring Apple Pay, Facebook’s advertising changes, and the world of Alibaba, what we believe their potential is here in the states and how they differ from their biggest competitor, Amazon. On this episode, Drew and I also discuss four of the top stories that have been popular on the eCommerceFuel forum. These topics are very close to our hearts as we have either…
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    Ecommerce News

  • Almost half of Dutch online stores quits after two years

    Henoch
    24 Oct 2014 | 7:52 am
    Of all online stores in the Netherlands that started in 2012, almost half of them doesn’t exist anymore. There were 7591 online stores founded two years ago, but today only 56 percent of them is still active. It also seems that one in four ecommerce sites that started last year won’t be there anymore if the last quarter of 2014 is reached. This stems from a study done by Creditsafe, a Dutch company that sells company and credit reports. It also revealed that off all 10,088 online stores that were founded last year only 7410 will still be active at the end of this year. According to…
  • US shopping app Shopkick expands to Germany

    Henoch
    23 Oct 2014 | 3:50 am
    Shopping app Shopkick has expanded into its first international market by launching the app in Germany. From day one it has partnered up with major retailers like Douglas, Media Markt and Saturn, OBI and Karstadt and brands including P&G, Henkel and GSK. Shopkick, an app with which shoppers can receive redeemable points for taking actions in a physical store, has a new backend which makes the app quickly and easily scalable across countries and languages. First market is Germany, the largest economy and retail market in Europe. “We are going to Germany because it is Europe’s…
  • Prologis increases construction of warehouses in Europe

    Henoch
    22 Oct 2014 | 2:46 am
    Prologis, the world’s biggest industrial-building owner, is constructing more and more warehouses in Europe as the demand for goods sold online keeps growing. Prologis has started projects in Germany, the Czech Republic, Poland and Slovakia and is looking for more opportunities in Germany and the Netherlands. The San Franciso-based owner, manager and developer of logistics and distribution facilities is building in countries such as Poland that have growing economies and aging facilities. That’s what Philip Dunne, president of Prologis Europe, told Bloomberg. According to Dunne…
  • PrestaShop expands into the UK

    Henoch
    21 Oct 2014 | 6:50 am
    Ecommerce software solution PrestaShop is planning to expand by opening its services for consumers in the United Kingdom, the absolute number one ecommerce market in Europe. A country manager will be recruited and will be responsible for local business development in the UK. PrestaShop currently has business operations in France, Belgium, the Netherlands, Luxemburg, Spain and the US. PrestaShop already has many users in the United Kingdom. But according to Benjamin Teszner, CEO of the French ecommerce solution, this is not enough.  “We have the most dynamic e-commerce solution in the…
  • YouTube users can shop at 3 Suisses via video ads

    Henoch
    20 Oct 2014 | 7:11 am
    Otto is experimenting with interactive video clips on YouTube. Viewers can purchase the products that are presented during the pre-roll video advertisements with one simple mouse click. They will be directed to the relevant product page on Otto’s French subsidiary 3Suisses. This is what Otto revealed on its German blog Unterwegs. Before they can watch a video, YouTube users often have to watch a short advertisement, which then can be clicked away after a few seconds. “Exactly this ad space we use for our new, technically innovative advertising spots, with the difference that the…
 
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • Twitter’s Announcement – Now Purchase Products Directly on Twitter

    Perception System
    29 Oct 2014 | 2:40 am
    Image Source Twitter’s Blog Recently, Twitter has launched a platform for real-time commerce as it is the latest effort of the company to expand the atomic unit of a tweet beyond 140 characters. Before launching this new thing, Twitter had launched an image feed that plays a very significant role in eCommerce. To get more information on an image feed, you can check-out this post. Back to the topic on purchasing things directly on twitter, the company said that the execution of it is straightforward – users can see a big “buy” button, which appears beside an image of the item for…
  • 5 Major Challenges Faced by eCommerce Businesses in India

    Perception System
    28 Oct 2014 | 5:47 am
    Day-by-day, the growth of eCommerce market in India is expanding as it attracts lots of retailers to have an online store to boost their business worldwide. We all know that India is the second most populous country in the world, and it is the home of 1.2 billion people. It is true that India’s per-capita purchasing power is low, but still the country is the most attractive emerging market for eCommerce industry. The major problem is that eCommerce businesses or retailers are facing various challenges in the Indian market, and it is not easily possible for them to stud their legs in the…
  • How to Pick WordPress eCommerce Plugins? Example and Factors to Consider

    Perception System
    27 Oct 2014 | 4:30 am
    Developing a perfect online store is not easy. With many options available, online merchant can trap in the maze of plug-ins that developers integrate every day. So, what alternatives you are looking to add in your WordPress eCommerce website? Do you have any idea? If not, then read this post that contain some reviewed solution and its important features that makes you site unique from others. WooCommerce Developed by the Woo Theme team, WooCommerce plug-in is one of the most popular plug-ins credited over 3 million downloads in its favor since it’s released. With this plug-in, one can…
  • 8 Magical Landing Page Tweaks To Boost Conversion of Your eCommerce Business

    Perception System
    21 Oct 2014 | 3:08 am
    Landing Page conversion optimization is one of the coolest things. It is considered as the center of all inbound lead generation efforts, including event that you are hosting, campaign you are running and so on. The design of landing page is not only focusing on your brand but should able to convert targeted traffic with an ease. Considering design of hundreds of landing pages, its outcome and iterative tests, we come to know about magical landing page tweaks that help them to boost conversion and surely it also helps you to increase conversion ratio of your eCommerce business. Check out what…
  • 5 Factors That Determine Cost of eCommerce Website Development In India

    Perception System
    17 Oct 2014 | 10:33 pm
    The cost of eCommerce website development in India determines on the level of complexity and many technology solutions. When deciding to start eCommerce business, it is essential to plan out what products/services you want to sell through your site. eCommerce website must have some exceptional features apart from basic to make it more attractive. And, integration of such features and other factors decide price. Here, we have mentioned five important factors that give sketch of actual eCommerce web development price. eCommerce Merchant Account An eCommerce business will require a Merchant…
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    Oracle ATG Commerce Hosting Solutions | Spark::red » Blog

  • Writing ATG/Oracle Commerce Modules

    Elena
    7 Oct 2014 | 6:17 am
    ATG/Oracle Commerce modules are simply functional parts of an application that have been given their own organization and identifier. With a large e-commerce project, it might be split into the following modules: Storefront (primarily jsps and config only) Mobile (primarily jsps and config only) Custom ATG code Search Integrations This is highly-dependent on the software integrator in charge of the application development. ATG/Oracle Commerce itself is mostly just a collection of modules. Some notable examples are: DAF (Dynamo Application Framework) – Responsible for Nucleus and other…
  • Virtualization and Oracle Commerce: Performance Drawbacks

    Elena
    23 Sep 2014 | 12:29 pm
    IBM’s new report on the performance of VM and Linux Containers from July 21, 2014, while primarily demonstrating the relative performance advantages of Linux Containers (such as Docker), contains a great deal of current performance information on VMs that is extremely relevant, especially if you are running a CPU or I/O intensive workload, such as ATG Oracle Commerce. I would like to share some of the highlights of the report, especially the sections most relevant to anyone considering running ATG in a virtualized environment. The report goes into detail on a number of performance issues…
  • PayPal Certified Integration for Oracle Commerce 11.0 Is Released

    Elena
    23 Sep 2014 | 6:23 am
    The only PayPal-Certified Oracle Commerce Integration Module saves retailers weeks on website development and tens of thousands of dollars in associated costs. Spark::red ATG PayPal Module is the only PayPal certified integration for Oracle Commerce and reduces the time and costs associated with Oracle Commerce website development. Through streamlining the PayPal integration process, Oracle Commerce users can save up to 150 hours and $30,000 in website development and associated costs. With the Module, PayPal Checkout can be added to the Commerce Reference Store in about 2 hours and complex…
  • Querying ATG Repositories

    Elena
    4 Sep 2014 | 6:34 am
    ATG repositories provide a rich way to organize and query data from multiple sources.  ATG developers should know ATG repositories inside and out because they are such a core part of ATG Commerce.  While learning ATG, I found querying ATG repositories to be a challenging step. It’s not hard, the API is just cumbersome and there’s not many examples out there for more tricky queries. Ways of Querying ATG Repositories ATG provides two ways to query data from repositories: 1. QueryBuilder It is a stepwise process where you first get a handle on the repository, then the repository item,…
  • Take a Deep Look at Your Mobile App Performance with New Relic Mobile

    Elena
    14 Aug 2014 | 10:31 am
    While New Relic has already established itself as a leading provider of web performance monitoring tools, their mobile app monitoring SaaS adds new layers of insight for its customers. An ability to quickly identify problems in the mobile app makes troubleshooting easier and faster. New Relic Mobile provides detailed data about code, device and network performance. Below are just a few examples of the insights that you can get access to with this tool: Easily identify the source of the app’s slowness in your code via New Relic Mobile visual timelines. See the app’s performance for…
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    BrainSINS - Smart ECommerce

  • A Global Ecommerce Analysis 2013-2017 #Infographic

    José Carlos Cortizo
    29 Oct 2014 | 8:04 am
    Appeagle has published an infographic that summarizes the predicted evolution of Ecommerce from 2013 to 2017 in the US and global markets. Some highlights: Worldwide eCommerce sales will grow from $1.25 trillion in 2013 to $2.35 trillion in 2017 (a 88% increase) In 2014, the Asia-Pacific region will be responsible for over 45% of global online purchase. It will grow 174% from 2013 to 2014, mainly due to the growth of eCommerce in China. In the US, eCommerce is predicted to grow 67%, from $263.3 billions in 2013 to $440.4 billions in 2017. Meanwhile, US retail sales will only grow 18%. In…
  • 12 Ideas that every Ecommerce Marketer Should Test

    José Carlos Cortizo
    20 Oct 2014 | 10:23 am
    Marketizator has published an interesting infographic showing 12 practical ideas that every eCommerce marketer should test in their website. The main highlights of the infographic: Clear and direct call to actions Checkout optimization Reducing the number of fields in forms Social sharing Show offers to users that are leaving the site Show stock information Social proof Get real feedback from users Show welcome messages Integrate a (good) search engine in your eCommerce website The post 12 Ideas that every Ecommerce Marketer Should Test appeared first on BrainSINS - Smart ECommerce.
  • 14 Elements that Helps to Increase your Conversion in eCommerce #infographic

    José Carlos Cortizo
    17 Oct 2014 | 3:27 am
    Marketizator has published an interesting infographic where they show 14 elements of the product page that helps any eCommerce website to increase their conversion. Some of the most important highlights from this infographic: High quality images are required It’s needed to allow users to zoom in the images or to visualize high-res photos from details of the product, including fabrics, cuts, designs, etc. Videos and 360º views of the products are a plus Include original copy product descriptions with a killer copy Call to actions need to be clear and easy to identify Shipping taxes and…
  • The Impact of Halloween in eCommerce #infographic

    José Carlos Cortizo
    15 Oct 2014 | 8:10 am
    Nextopia has published an interesting infographic showing how Halloween impacts eCommerce retailers. Some highlights from this infographic: 158 million americans celebrated Halloween in 2013 Americans spent $6.9 billion on halloween costumes (both online and offline) 41% of Halloween shoppers will buy holiday goods online 71% of Halloween’s online shoppers buy costumes, 59% decorations and 44% accessories 32.9% of consumers will go online to look for Halloween costumes 32.8% of consumers will begin buying Halloween items online before October, 43.6% at the beginning of October and 23.6%…
  • How Much is Cart Abandonment Costing your eCommerce?

    admin
    16 Sep 2014 | 12:58 am
    Quicksprout has published an interesting infographic about cart abandonment in eCommerce websites, focusing on how cart abandonment is affecting eCommerce businesses. On average, 68% of shopping carts are abandoned, which means that during 2014, users will abandon shopping carts with a total value of 3.17 trillion dollars. Some other interesting data from the infographic: Most cart abandonment occurs between 8 and 9 pm Thursday is the day where most carts are abandoned Most users abandon their shopping carts because it was not the right moment for the purchase or they have found a cheaper…
 
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    Magik

  • How to display new added products on an external page?

    Ashish
    30 Oct 2014 | 4:18 am
    In a Magento store, it would be beneficial for the developers if they are able to include the newly added products on some page other than the category pages. Commonly, the developers opt to display their products on a page external to their store. It can also result in an increase in the percentage of […]The post How to display new added products on an external page? appeared first on Magik.
  • How to create or clone Shipping Extension?

    Ashish
    20 Oct 2014 | 11:02 pm
    Providing an efficient shipping system to your customers is one of the important aspect for your ecommerce success. Such a system ensures that the customers are able to get their order in time. A proficient shipping extension adds some extra functionality in your store. This can be done by making a few changes in the […]The post How to create or clone Shipping Extension? appeared first on Magik.
  • How to delete previous orders?

    Ashish
    20 Oct 2014 | 11:00 pm
    OpenCart developers can select to delete previous orders that were made by the customers by making a few changes in the settings of theirs store. Essentially, this particular step enables the OpenCart developers to clear backlog from their store and utilize the essential space efficiently. This can be done with the help of following steps: […]The post How to delete previous orders? appeared first on Magik.
  • How to make free shipping appear only when active?

    Ashish
    20 Oct 2014 | 10:58 pm
    The developers in OpenCart e-commerce stores have access to a large number of tools that can be used for making necessary changes in the store. Essentially, the developers are also able to disable other methods of shipping from being visible when the free shipping method appears on the checkout page. This is a great functionality […]The post How to make free shipping appear only when active? appeared first on Magik.
  • How to Port 1.4.x Extension to 1.5.x?

    Ashish
    20 Oct 2014 | 10:56 pm
    OpenCart developers in various e-commerce stores employ the services of various extensions and modules from time to time. Now sometimes it so happens that the developers look for ways to convert their 1.4.x extensions to 1.5.x. Such a task can be done with the help of making a few changes in the values of some […]The post How to Port 1.4.x Extension to 1.5.x? appeared first on Magik.
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    ekmpowershop.com

  • How to get started on Facebook

    Soenke Doekel
    27 Oct 2014 | 10:30 am
    It has been 10 years since the launch of Facebook. 10 years that, and I don’t think I’m over exaggerating when I say this, have changed the world we live in today. Facebook for us is everywhere. It has 1.28 billion active monthly users, 829 million daily users and the numbers are still growing. An omnipresence. This means you have lots and lots of people that you can potentially reach, without having to pay for it. That’s great news, but involves a bit of work on your part to get there. There are 50 million business pages on facebook already. If Facebook isn’t something you tend to…
  • 9 Ways to Prepare Your Business for Christmas

    Soenke Doekel
    17 Oct 2014 | 4:01 am
    Preparing for the next upcoming holiday is a full time task, so it’s fair to say that focusing on a few every year is probably a good way to limit the stress and to keep you free to further develop your business. At least until you have enough staff to be able to handle the ever growing amount of holidays that are being thrown your way.It is easy enough to set up a few discounts or something along those lines for the smaller ones, but the few really big holidays will require your full attention and most of your time. Christmas is one of those big holidays, obviously, and it’s best to…
  • How next day deliveries make your business better

    Soenke Doekel
    9 Oct 2014 | 7:14 am
    I love next day deliveries; I’m generally a little bit impatient, so it kind of makes sense that I do. The reason I have become impatient though, is because so many sites nowadays deliver within one or two days. It has just become somewhat the norm. I just expect not to wait for longer than two, three days tops. After that I am slightly on edge until it arrives. After five I’m probably ready to complain to the shop I have bought from. In a recent article we had a look at how important free delivery can be to convert potential customers and how much of an impact it could have to offer free…
  • New feature – Test shop

    Chris Kane
    7 Oct 2014 | 2:29 am
    ekmPowershop got a handy new ‘Test Shop’ tool this week. It lets you make changes to your shop without affecting your live site, meaning you can get a good look at any changes before your customer sees them. Head over to your shop’s ‘Settings’ menu and you’ll now find a ‘Test Shop’ menu under ‘Advanced Settings’. This clever feature creates a carbon copy of your shop as it currently is and lets you try out any changes before you decide to put them live on your shop. It’s ideal for all of the times you want to make a small design tweak or test a new theme without your…
  • How to write a blog post

    Soenke Doekel
    29 Sep 2014 | 6:48 am
    Why should I write a blog? To some it is an outlet; a place to let the creative juices flow. You might have a message that you want the world to hear and a blog seems the best way to do that for you. Maybe you are doing it because it is a great way to work on your inbound marketing and to create content that you need to improve your Search Engine Optimisation (SEO), and you would be right to. All these are valid reasons, very much so in fact. I’m glad you have decided to give it a try, you won’t regret it but it will take time, especially if you are using it as a means of inbound…
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    How to Win at Ecommerce

  • 17 Examples of Brilliantly Persuasive Social Proof in Ecommerce

    27 Oct 2014 | 10:22 am
    Have you ever bought something just because all your friends were wearing it at the time (here’s to you, beaded choker necklaces, shiny cargo trousers and bucket hats)? Been overcome by an irrepressible desire to join a queue, even though you have no idea what it’s for? Fallen prey to the shopping channel, and ended up with eight blenders, a three year supply of strawberry-flavoured dieting shakes and an electronic facial exerciser, thanks to a collection of impressive ‘before and after’ pictures? Don’t worry, we’ve all been there.
  • Ecommerce Events, Tradeshows and Conferences 2014/15: The Ultimate List

    24 Oct 2014 | 2:50 am
    Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things!). Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. Think we've missed anything important? Let us know in the comments section at the bottom of the page!  
  • 11 Brands Taking a ‘Don’t Ask, Don’t Get’ Approach to Personalising Customer Emails

    22 Oct 2014 | 9:36 am
    We all know by now that personalisation is a big deal in marketing. After all, it really does makes sense: the more you can tailor the messages and products that you plonk in front of a customer to their particular tastes and preferences, the more likely they are to buy things from you. Simple. Tracking user behaviour across multiple data sources and bringing everything into one big happy single view of the customer, and implementing things like predictive analytics, learning-based algorithms and real-time product recommendation generators? Not so simple. While actions undoubtedly speak…
  • Ecommerce Site Search: 4 Dos and 3 Major Don’ts for ‘No Results’ Pages

    18 Oct 2014 | 2:54 am
    The vast majority of people who hit an online store will leave again without purchasing anything (in fact, only around 1.45% of UK visitors convert, according to figures from Monetate). It’s easy to forget, however, that not all visitors are created equal; that some people checking out your store are significantly more likely to make a purchase than others. One group of people far more likely to convert are visitors who use internal site search to hunt down whether you have what they're looking for - in an experiment covered by Econsultancy, these chaps converted at 4.63% (versus a…
  • Customer Data: Are You Asking For Too Much Personal Information?

    14 Oct 2014 | 8:35 am
    Last week brought with it the news that 38 per cent of online shoppers will abandon a purchase if they have to register for an account first. The research, carried out by Skrill, also revealed that nearly a third of online shoppers abandon a purchase if they feel that the website is asking for too much information from them. Clearly, there’s a fine line between offering a personalised, helpful shopping experience and straight up creeping your customers out But how much is too much when it comes to the amount of data that online retailers can ask for? While every retailer is different,…
 
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    e-Commerce Essentials

  • How To Grow Your Social Media Presence

    Steve Loates
    29 Oct 2014 | 3:09 am
    You’ve created some social media accounts for yourself. That was easy enough wasn’t it? A username, a password, a few pictures and you’re pretty much there. But perhaps you find you’re not getting the engagement you want after being on these sites for a while. What should you be doing to benefit from them? Here are some tips to help you out. Recognize that content is king For readers and the search engines content is king. Providing interesting, high-value and engaging content is a great way to draw attention to your business and your websites which helps bring in more…
  • Keeping Your Kids Safe on Social Media

    Steve Loates
    23 Oct 2014 | 3:00 am
    Growing up, a record of our lives was something that was kept in paper files at a school or things we kept at home in a drawer. Today kids create permanent records of their lives whenever they post something online. Anything can be copied, altered, and distributed in an instant to a worldwide and invisible audience. Kids need to understand that they have the power to create the kind of reputation they want for themselves. It’s hard for kids, especially at a young age, to understand the consequences of their actions. A cute photo may not be so cute years later for that important job…
  • SEO – Where Are We Heading?

    Steve Loates
    16 Oct 2014 | 9:00 am
    Search engine optimization, in one form or another, has been around for a long time. Basically, since the introduction of the very first browsers and websites over two decades ago.  From its early days it has evolved from a simple tool into something much more complex as the search engine algorithms have evolved. To rank on search engines with the earliest versions it was mostly a matter of submitting your web information to the engines. However, over time increased traffic, more websites, and search engine algorithm sophistication tactics for getting the best ranking for your company…
  • Podcasting should be in your Content Marketing Mix

    Steve Loates
    10 Oct 2014 | 12:01 pm
    More and more Internet users are tuning in to podcasts. In 2006 only one in fourteen listened to podcasts. Today it’s estimated that one in four listen to podcasts. And yet best estimates are that only 6% of marketers podcast. As well, Apple announced in the summer of 2013 that iTunes had racked up over 1 billion subscribers to podcasts. Author and podcaster Chris Brogan says, “It’s a pretty open space right now because companies aren’t rushing in and figuring it out.” So maybe you’re thinking about. Let’s look at some of the pros and cons of podcasting for your business. Why…
  • Content For SEO and Your Target Audience

    Steve Loates
    29 Sep 2014 | 3:00 am
    Content may be king and good writing is always important, but in the digital age you have to remember you’re writing for humans and optimizing for the search engines. Here are a few tips for better search engine optimization of your copy. Longer copy good for reader and search engines Whether writing online or offline you must consider your target audience. What do they want to get out of your writing? Sometimes you may have multiple target audiences. A profile or “persona” of your typical customer is standard, so if you have multiple audiences, logic dictates that you must have…
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    Bootstrapping Ecommerce

  • The Three Approaches To Online Businesses

    Shabbir
    7 Oct 2014 | 12:01 pm
    I’ve been at this for quite a while now. I think I’ve been working on building full-fledged ecommerce businesses for at least 3 years, and I’ve been documenting what I’ve learned and am learning for a little over a year. That and by following other thought leaders in the ecommerce and online business space, I’ve seen that there are a few approaches that you can take to building businesses online. There is no correct approach – it’s a matter of what you want to do and the amount of time and effort you are willing to put in. These approaches are:…
  • Lessons In Conversion Optimization

    Shabbir
    20 Sep 2014 | 2:24 am
    Back when Fish Finder Source was an online store, I had built the site to receive a pretty decent amount of traffic, but conversion rates were dismal at best. I tried almost everything to improve the conversion rate, including the standard fare of: Adding trust symbols such as SSL seals and PayPal verified seals Eliminating extra buttons and fields from the checkout Making it a one step checkout Making the site ridiculously easy to use Offering free shipping Displaying trust symbols prominently in checkout and cart pages Adding social proof/motivators near the “add-to-cart” button Writing…
  • Preparing Your Shipping Strategy For The 2014 Holidays

    Shabbir
    30 Aug 2014 | 3:01 am
    Wow, it’s September already – and in just a few short months, it will be November, and time for the holiday season – and we all know what that means for us ecommerce folk! The holiday season is the most important time of the year for sellers, and when you execute your strategy correctly, it can be the most profitable time of year, too. Did you know that Cyber Monday 2013 saw a growth of 18% over Cyber Monday 2012? It’s highly likely that the trend will continue to rise, so it’s key to be at the top of your game and get a piece of that pie. There’s a lot…
  • Picking The Right Niche With Shopify Contest Winners Drones Etc.

    Shabbir
    4 Aug 2014 | 1:02 am
    I hope you all are as excited about this post as I am! I had the privilege of interviewing Shopify’s Build-A-Business contest winner Shawn Rowland of Drones Etc. Shawn and his partner Jonathan Baird have always wanted to start a business together. They tried three times before the fourth business – this one – took off. Shawn is a medical resident, and Jon used to work at a bank – but since the business has kicked off, Jon works full-time at Drones Etc. along with 6 employees. What really inspired me about their story is their tenacity – this is their fourth…
  • Turning My Online Store Into An Amazon Affiliate Site

    Shabbir
    31 May 2014 | 11:17 am
    Big news: Last month(April), I turned my store into an Amazon Affiliates website. I’m no longer selling my own drop-shipped goods. Instead, I’m funneling traffic to Amazon.com using affiliate links, adapting the revenue model advocated by many such as Spencer Haws and Jon Haver. This post is going to be VERY transparent – I’ll be sharing Analytics and revenues, with screenshots. I was mulling over this decision for a very long time. I think it must have been for about 3-4 months before I finally decided to take the plunge and go for it. A store’s story There…
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    WordPress.com News

  • Blogging U.’s Photo 101 Course: Post a Photo a Day

    Cheri Lucas Rowlands
    28 Oct 2014 | 8:00 am
    On The Daily Post, we host the popular Weekly Photo Challenge each Friday, and we’re always excited to see your snapshots from all over the world. We thought a free photoblogging course mixing the spirit of these photo challenges with bite-sized shooting tips would be a fun way to get you taking pictures and meeting your daily posting goals. Introducing Blogging U.’s Photography 101 course Photography 101 is an intro-level course, open to all. You might be a totally new blogger, an amateur photographer, a veteran photo challenge participant, or a pro-shooter. Or, you may be…
  • 2014 Midterm Elections, Get Out The Vote!

    Peter Slutsky
    27 Oct 2014 | 10:15 am
    Since 2004, WordPress has set out with an ambitious goal in mind — to democratize publishing and put state-of-the-art tools in front of publishers both large and small across the planet. We believe strongly in this vision because when more people have access to powerful tools on the web, that in-turn empowers them to do great things and publish amazing content. We feel the same way when it comes to democratizing, well, democracy — and in just a few weeks, citizens across the United States will have a unique opportunity to flex their political muscle and vote in the 2014 Midterm…
  • The NaMos are Coming! The NaMos are Coming!

    Michelle W.
    24 Oct 2014 | 8:00 am
    November is one week away, and that means NaNoWriMo and NaBloPoMo are, too! If you’ve been thinking about reinvigorating your blogging or are finally ready to stop procrastinating on that book you’ve always wanted to write, these two great events (and communities) can give you the jolt of motivation you need. NaMo what now? NaNoWriMo and NaBloPoMo are short for “National Novel Writing Month” and “National Blog Posting Month,” respectively. In the first, writers commit to writing a 50,000-word novel between November 1 and November 30; in the second, to…
  • New Themes: Minnow and Cols

    Tammie Lister
    23 Oct 2014 | 8:00 am
    We’re happy to introduce two brand new free themes today! Minnow Designed by Mel Choyce, Minnow is a light, simple theme that puts your social presence front and center. A social links menu is displayed prominently below the site title and logo, so readers can easily find you on your favorite social networks. When activated, the optional Custom Menu or Widget area appear in a slide-out sidebar, making secondary content accessible while keeping the focus on your content. Learn more about the free Minnow theme at the Theme Showcase, or preview it by going to Appearance → Themes. Cols…
  • Longreads’ Best of WordPress, Vol. 7

    Mark Armstrong
    22 Oct 2014 | 10:08 am
    Here it is! A new collection of our favorite stories from across all of WordPress. As always, you can find our past collections here. You can follow Longreads on WordPress.com for more daily reading recommendations, or subscribe to our free weekly email. Publishers, writers, you can share links to your favorite essays and interviews (over 1,500 words) on Twitter (#longreads) and on WordPress.com by tagging your posts longreads. 1. What Happens When a Veteran High School Teacher Becomes a Student for the Day Grant Wiggins “I waited fourteen years to do something that I should have done my…
 
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    Blog posts

  • Fashion Digital 2014: An eCommerce Fashion SMACdown

    clangway
    22 Oct 2014 | 10:30 am
    I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming.  (If you missed it, we have a few white papers that will catch you up.)  It was an impressive show, filled with smart, stylish eCommerce execs from a bunch of great brands, as well as technology and services providers.  There were some great presentations and panels, and a lot of opportunity for networking and connections.  For me,  four things really stood out.1.  Content meets commerce:  For…
  • 6 reasons why brands & retailers should have their own flash sale site

    sregan
    21 Oct 2014 | 9:14 am
    Flash sales are the most well-known genres of Private Event Retail (which also includes group sales, and loyalty programs).  Considered a high-growth eCommerce business model, Private Event Retail (PER) can unlock incremental growth, drive superior KPIs, build deeper customer relationships, and create efficiencies across channels. It can also help liquidate excess merchandise and drive mobile sales. But are they right for your business?  I know what you're thinking - haven't flash sales seen better days? Sure, many curated flash sites have come down to earth for a variety of reasons. But…
  • Part 2: What eCommerce user experience designers can learn from video game design

    kcarlson
    3 Oct 2014 | 9:34 am
    As I mentioned in my first post on this topic, there are many ways that eCommerce user experience designers and developers can drive an engaging online experience simply by leveraging the basic structure and usability pillars of video game design. I specifically discussed the pillars of Fascination, Urgency, and Imperfection, and how they can be applied to eCommerce when trying to develop an engaging and unique customer experience.  In part two of this post, I’ll focus on the remaining three design pillars to consider:  Naturalism, Time, and Purpose.Naturalism / Sense of Self:  In a…
  • What eCommerce user experience designers can learn from video game design

    kcarlson
    12 Sep 2014 | 9:46 am
    I recently read a great article about game design.  It discussed how most successful video games share the same basic structure and usability pillars, and delved deeply into the basic human behavior that makes those elements so effective.In the eCommerce world, retailers hoping to stand out from the crowd can draw upon these same elements to create effective and engaging online shopping experiences. Of the seven pillars mentioned in the article, several are directly applicable to online retail experience. In fact, some of the best retailers already employ these tactics.  In this post (the…
  • What’s broken? Your eCommerce Platform or your Process?

    kcarlson
    2 Sep 2014 | 1:19 pm
    A few years ago, I worked with a client who was very disappointed in their current eCommerce platform, citing poor traffic and poor conversion rates.  While discussing options for re-platforming, it became very clear to me that while their eCommerce platform did have some issues, the greater problem lied in the in the clients’ expectations.  In essence, they expected their eCommerce platform to somehow miraculously fix a very broken business process.  I'm a firm believer that technology exists to support the business.  After all, it's very difficult to employ technology for…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • BlueSnap to be featured on Corporate Review with Donald Trump, JR

    BlueSnap Editors
    29 Oct 2014 | 11:18 am
    Brings Globalization to Mobile Commerce – Innovator in eCommerce Makes Global Checkout Easier   In an in-depth interview with Donald Trump, Jr, our CEO Ralph Dangelmaier, discusses BlueSnap’s cutting edge solutions and how we bring globalization to mobile commerce with our smarter payment gateway. The show will air this weekend on Fox Business Network November 1, 2014 and Bloomberg Worldwide November 2nd. Check your Local Listings for air times on Fox and Bloomberg. Tune in! According to Ralph, one of the biggest hurdles retailers face is capturing global sales online and through…
  • BlueSnap Welcomes 40 More Customers and New Leadership in Israel

    Kimberly R
    28 Oct 2014 | 7:33 am
    Global payment gateway makes long-term commitment to expanding service, operations and R&D in Israel HERZLIYA, Israel – October 28, 2014 – BlueSnap announced today that 40 new Israeli companies signed with the global payment gateway in the last 12 months. In addition, BlueSnap signed a long-term office lease in Herzliya and hired Meir Gefen, former COO atKMI Software Systems, to serve as General Manager. These announcements signify BlueSnap’s commitment to expanding service, operations and R&D in Israel. In the past year, over 40 fast-growing Israel companies started processing…
  • Fall Conference Recap – 6 Conferences, 4 weeks and lots of colorful discussions

    BlueSnap Editors
    21 Oct 2014 | 12:29 pm
    It is fall in New England. The leaves are in full force and so is the fall conference season. We have had a few busy weeks with our team heading to 6 shows in 4 weeks! Here are some of the highlights.   We started with a quick trip to the Big Apple and the DMW Games show early September. The show brings together senior game, media and investment leaders focused on networking, meetings and deal-making. We had some great discussions with game companies who are looking for higher margin and operationally efficient ways to accept payments within their games and across multiple platforms. In…
  • Get on the Alibaba IPO Bandwagon with Alipay

    Kimberly R
    24 Sep 2014 | 8:39 am
    It has been an exciting few weeks for the payment industry with the Apple Pay announcement and the IPO of Alibaba which is now the largest in US history. Global merchants are taking notice of the ecommerce giant and their popularity in China using their payment affiliate, Alipay as the preferred online payment method. In 2013 alone, Alipay processed $519 billlion payments. In the past few weeks we’ve seen an increase in our merchants who are offering AliPay as a payment type in their checkout pages. With over 550 million registered users, Alipay helps our merchants expand their global…
  • Powering the Global Checkout for PreSonus

    Kimberly R
    16 Sep 2014 | 7:34 am
    PreSonus, a leading designer and manufacturer of audio-recording and live-sound technology, and longtime client, has launched a new online store using our latest hosted checkout pages and APIs. The new checkout page will allow PreSonus to sell in 29 languages, 60 currencies and 180 countries with 110 payment options, making it easier than ever to get their studio-quality recording equipment into the hands of talented musicians, producers and engineers all over the world. With a team composed of respected musicians and sound engineers, PreSonus has developed some of the world’s most…
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    LemonStand

  • How To Track Shopping Cart Abandonment in Google Analytics

    Luiz Centenaro
    30 Oct 2014 | 8:00 am
    We have all heard the statistics; about 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in perspective, out of every 10 people who reach your checkout page, only 3 make a purchase. The remaining 7? Poof! They’re gone! This is a fact and not industry specific. Shopping cart abandonment rates have been consistent across all eCommerce industries for the last 5 years. But what can we do about it? The holidays are coming here, we’ve got products to stock, orders to fulfil, and emails to send. Who has the time to spend countless hours…
  • The Ultimate Guide to eCommerce Product Page SEO

    Alicia Doiron
    27 Oct 2014 | 8:00 am
    Organic. It’s become a healthy eating trend in recent years, but in the world of online business and eCommerce, organic traffic has been king for a long time. A study by Optify states that websites ranked number one on Google received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Rank 1 in Google gets you as much organic traffic as ranks 2 to 5 combined! As eCommerce becomes more competitive, it gets tougher to rank higher. With the plethora of eCommerce platforms out there, it’s easy for…
  • 6 Design Mistakes Killing Your eCommerce Conversion Rate

    Alicia Doiron
    24 Oct 2014 | 8:00 am
    The way we present ourselves, and the way we dress, influences what others think of us. Studies have shown you’re more likely to succeed at an interview, or a sales pitch, or a client meeting, if you dress the part. So, you may think you look great, but what really matters is how others view you. It’s like the guy who shows up to an interview in a t-shirt and flip flops. He probably thinks it’s cool, but the interviewer definitely doesn’t. Similarly, you might think you have a good design already, but do your customers think so? If you’re making the mistake of…
  • 7 eCommerce Design Tips To Increase Conversion

    Alicia Doiron
    22 Oct 2014 | 8:00 am
    Have you ever been to a poorly designed retail store? The cash registers are hidden, there’s nobody on the floor to ask for help, clothing is everywhere, you know you want a jacket but have no idea where to start. It’s frustrating, to say the least, and makes you never, ever, want to visit that store again. A poorly designed eCommerce store is exactly like that. There are eCommerce stores so poorly designed that consumers have no idea what’s being sold. It leaves them confused and overwhelmed, and they quickly leave your store for another one that’s better designed.
  • 18 Examples of Persuasive eCommerce Web Design

    Alicia Doiron
    20 Oct 2014 | 9:00 am
    You’ve got a hot product and you’re ready to unleash it to the rest of the world. The question is, how are you going to show it off? It’s a fact that humans are extremely visual. Take this stat from Hubspot for example – 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. Furthermore, in Neuro Web Design, Susan M. Weinshenk talks about the powerful effect pictures have on humans. She states that “the visual part of the brain takes up half of our brain processing power. An enormous amount of…
 
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    Perfect Audience Retargeting Blog

  • Tips for Defining Success

    Erin Toth
    29 Oct 2014 | 3:18 pm
    One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then define some benchmarks. KPIs (Key Performance Indicators) Most of the time retargeting is used as a performance media tactic; two of the most commonly used KPIs to measure performance are Cost Per Acquisition (CPA) and Return On Investment (ROI). Normally a business that sells goods will use an ROI model and a business that sells services will use a CPA model.
  • New Feature: Edit your Facebook Ads

    Brian Cary
    16 Sep 2014 | 6:06 pm
    Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button? Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image for a new one, you would have to create a new ad, too. We are happy to announce today that you can now edit your Facebook ads in Perfect Audience, without creating a new ad. Previously, only the name of the ad was editable after save. Now you can change any field in your right-hand side and news feed ads. The stats for your ad will continue to be updated…
  • New Feature: View performance for custom campaign groupings

    Brian Cary
    12 Sep 2014 | 11:09 am
    Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see how they are performing against one another: The graph will then display cumulative stats according to your selection. We hope you find this update useful! Let us know if you have any questions!  Support@PerfectAudience.com The post New…
  • New Feature: Use Enhanced Lookback Window to Retarget Your Freshest Visitors

    Ryan Lavery
    11 Sep 2014 | 10:58 am
    We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour! One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher bid and only targeting your freshest visitors, you may see a lift in ad performance. Having this enhanced lookback window will be key for your Retargeting efforts during this upcoming holiday season (Black Friday, Thanksgiving, Christmas). To use this feature today all you have to do is log into your…
  • New in Perfect Audience: Attach ads to campaigns during ad creation

    Brian Cary
    7 Aug 2014 | 3:15 pm
    We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns: Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed in this box, allowing you to select which campaigns to attach the new ad to rather than editing each individual campaign and adding the new ad manually. We hope you enjoy this update. Happy retargeting! The post New in Perfect Audience: Attach…
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    The Ecommerce Marketer

  • What’s next after conversion rate optimization?

    Alex Rada
    5 Oct 2014 | 8:56 am
    2013 and 2014 were the years for optimizing conversion rate. A lot of startups appeared within this years, much more “conversion specialists” and a huge number of articles about the topic. I’m sure to thought about it and implemented some techniques. But what’s next after this, when everybody will have squeezed every possible visitors to […] The post What’s next after conversion rate optimization? appeared first on The Ecommerce Marketer.
  • Definition: Net Promoter Score in Ecommerce

    Alex Rada
    7 Sep 2014 | 6:09 am
    Net Promoter Score (known as NPS), is a management metric used to gauge the loyalty of customer relationships. It all starts with a simple question: On a scale of 0 to 10, how likely are you to refer a friend? Based on the answers, The Net Promoter Score system breaks down your customers into promoters, detractors […] The post Definition: Net Promoter Score in Ecommerce appeared first on The Ecommerce Marketer.
  • The definition of CAC in ecommerce

    Alex Rada
    5 Aug 2014 | 11:21 am
    Customer Acquisition Cost is the name of a metric in ecommerce that obsess managers. The definition is very simple: CAC represents the cost of marketing and sales required to acquire a new customer over a certain period of time. Sum up all costs of marketing (advertising, email marketing), plus salaries in a time period, and divide […] The post The definition of CAC in ecommerce appeared first on The Ecommerce Marketer.
  • 4 things you didn’t know about conversion optimization

    Alex Rada
    3 Jun 2014 | 7:35 am
    Sometimes I answer the question “what is Vibetrace about” with Conversion Rate Optimization. I’m a data oriented marketer, so my daily job can be also described as doing conversion optimization for online shops. Lots of people will answer “What you actually do for conversion optimization?” with A/B testing, personalization. But behind the closed doors of lifting the rate of […] The post 4 things you didn’t know about conversion optimization appeared first on The Ecommerce Marketer.
  • Getting started with ecommerce personalization. Do it today!

    Alex Rada
    5 May 2014 | 2:28 pm
    The last two years, content personalization started to take hold in ecommerce. The promise of ecommerce personalization started 10 years ago at Amazo. Third party services make it easy and affordable for smaller websites to use it as well. In 2014 even more content personalization will be present in ecommerce strategies. Along with marketing automation, […] The post Getting started with ecommerce personalization. Do it today! appeared first on The Ecommerce Marketer.
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    Userlike

  • The 5 Crucial Characteristics for People in Customer Service

    Marta
    30 Oct 2014 | 6:28 am
    If we think of companies as armies in a fight over customers, then we can see customer service as the frontline of their operations. Support agents are the soldiers in new markets, eager to win over customers at the expense of your competitors. However, if not armed with the essential competences, support agents can be undermining your business quests and putting at risk loosing the whole war. Service employees must be equipped with the necessary tools and trained with the best skills to excel their customer service. We previously explored some Service Tools which you cannot afford missing,…
  • The Benefits of Live Chat for the Hotel Industry

    Marta
    27 Oct 2014 | 3:03 am
    A wide range of online businesses makes use of live chat as a support channel for different reasons. Online shops are the most frequent users of this support channel, using it to increase their conversion rates by answering questions on the spot before a sale is aborted. Next to online shops however, live chat is also trending on hotel websites. In this industry live chat is used more as a tool to extend a hotel’s service offering into its online presence and as a weapon to win the fierce online competition for hotel visitors. Let's take a more close look at how live chat software can…
  • The Salesforce Live Chat Integration: Send Chats and Messages to your CRM

    Marta
    24 Oct 2014 | 2:29 am
    We'd like to introduce to you the Userlike-Salesforce integration. Salesforce, the number one Sales CRM app in the world, can be connected with Userlike, allowing users from both platforms to improve their work efficiency and provide an improved real-time and follow-up service to their website visitors and customers. Salesforce is a cloud CRM platform, with more than 3 million users, designed for both small companies and large enterprises. Salesforce supports sales representatives in their daily tasks, such as lead generation, follow ups, and closing deals. This CRM platform is fully…
  • 7 Ways to Deliver Proactive Customer Support

    Pawel Grabowski
    24 Oct 2014 | 12:30 am
    Regardless of how much you struggle with providing support; you just can’t ignore your customers. For one, up to 89% of them will stop buying from you if you do and go to your competitor. Unfortunately they might still do the same, if you fail to provide quick and effective response. That’s what typically happens when you wait until the last minute before offering a solution. Reactive support is a standard modus operandi for many businesses. Either because of lack of knowledge or resources, they tend to take action only after there is a problem. But good service isn’t only about…
  • The SugarCRM Integration: Send Live Chat Data to your CRM

    Marta
    22 Oct 2014 | 2:11 am
    Userlike live chat introduces to you the integration with SugarCRM. SugarCRM is software to support your customer relationship needs, focused on optimising your current processes and improving your overall support. With an open source as well as a commercial open source version, SugarCRM is suitable for companies of every size and industry. SugarCRM is an integrated tool useful for many company departments, from marketing, sales and support, with one common goal - to create extraordinary customer relationships. With this tool you have a 360 degree overview of your customer interactions, fully…
 
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    Customericare.com » Blog

  • 5 Quick Wins to Boost your Social Media Customer Service

    Art Zabalov
    27 Oct 2014 | 2:07 am
    Providing timely customer service has always been a daunting task, especially when it comes to recognition of customer’s anticipation and addressing it in a fulfilling manner. All the more true, when you’re having to deal with a multitude of tasks, and providing help on SM isn’t your only duty. (Am I right, SMEs?)  With social media and technology taking over most of everyday operations, it’s time to realize how it affects customers, who are craving interaction. Personalized interaction. There’s no place for complete and utter automation anymore, and plain emails with a reference…
  • [Infographics] 8 Essential Tips to Build Relationships with Customers on Pinterest

    Aurelie Chazal
    15 Oct 2014 | 3:44 am
    I don’t know about you, but I kept reading articles about how great Pinterest is for ecommerce. I also read a lot about it being mainly for women and full of food pictures. Eh, that’s mainly true.   However, we’re not a social media company or a Pinterest company for that matter. We’re here to help you build relationships with customers. We do it with a simple video chat plugin, but we’re also always looking for new ways to connect with people.   While reading about Pinterest, one question came to my mind:       Could Pinterest Be Used…
  • 8 Tips from Real Brands Successfully Engaging Customers on Pinterest

    Aurelie Chazal
    13 Oct 2014 | 3:36 am
    About 2 months ago we decided to get active on Pinterest and try to grow an audience there in few weeks. I’d gladly tell you about it, but the thing is, I don’t have much to tell.   With 25 followers and very little engagement. I’m pretty confident I can say that we failed.   I’m being a little dramatic. It wasn’t that bad as we got to know the network and find out super interesting facts about it. I even wrote an article to share that knowledge with you.   Now, I realized that the only way I’m going to help online businesses like yours connect with customers is by…
  • How Live Chat Can Boost Customer Engagement

    Art Zabalov
    3 Oct 2014 | 1:42 am
    Multiple brands engage on the topic of Customer Engagement, however when it comes to interaction or True Engagement they pass the ball to automation. My argument is that Customer Engagement requires presence, and Live Chat does exactly that. And here’s why.     Customer Engagement Redefined   In my opinion term Customer Engagement has a little too broad of a meaning. I would define it as engaging your customers with enough relevant value to always be present on your customers’ radar. This “radar” is what defines what your customers are interested in, and by providing…
  • Building a Customer centric strategy. A show don’t tell approach!

    Aurelie Chazal
    23 Sep 2014 | 6:29 am
    What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos     From Shoes to Customers, the Zappos’ fairytale:   Once upon a time, a friendly guy named Nick was looking for a pair of shoes. After going through all the stores at his local mall, he couldn’t quite find the right fit. So he got home and looked on the internet. Unfortunatelly he didn’t have much more success with online shopping. That’s when Nick had an…
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    Rethink Commerce Blog

  • Join Our Halloween Competition… If You Dare

    Monica Sturza
    30 Oct 2014 | 4:20 am
    As trick-or-treaters prepare to knock on our doors, we’ve decided to reward our spookiest affiliate with an iPad Mini this Halloween season. Just post a photo of you (and your friends, for that matter) in your best Halloween attire on Facebook or Twitter, using the #avangatehalloween hashtag. All registered affiliates are eligible to win, regardless of sales volume. So don’t leave that costume hanging in your closet: take a picture and show us your outfit for this special (and scary) day. See the details of our competition here. Along with pumpkins, scary stories, and costume contests…
  • Why the Conversion Rate Isn’t Always Enough

    Diana Miuta
    24 Oct 2014 | 6:46 am
    If you were to choose one metric to define your performance against your primary objective, which one would it be? Many people regard the conversion rate as the most fundamental metric for evaluating eCommerce efforts. But is it really enough on its own? For an eCommerce website, “conversion rate” represents the percentage of visits to your website that result in purchases. For example, when you manage to turn 8 out of 25 visits into purchases, the conversion rate is 8/25, or 32%. It can seem like an easy way to tell how you’re doing. But in this post, I’ll show some situations when…
  • Why the “e” Dropped from eCommerce

    Delia Ene
    22 Oct 2014 | 2:47 am
    From One-Off Buys to Long-Term Relationships in Digital Commerce Forget e-commerce – digital commerce is here to stay. Analysts have recognized the change, officially rebranding their E-commerce coverage under the Digital Commerce name. The change makes a lot of sense, particularly given the rising importance of digital into the multi-channel commerce space. The term “e-commerce” itself hearkens back to the early days of the web, when e- was an exciting new, hyphenated prefix, and pixelated shopping cart icons were a novel indicator you could make a rare online purchase. Times have…
  • How to Sell More during the Shopping Season – Tips for Affiliate Marketers

    Andra Ioana
    20 Oct 2014 | 8:37 am
    With Thanksgiving a few weeks away, merchants, affiliates and shoppers are preparing for the deals frenzy that the shopping season kick off will bring. First and foremost, the main idea of this post is never too early to start preparing for the shopping season and especially for Black Friday, so let’s get the ball rolling!   Decide in advance on which products you are going to promote   If the merchants or networks haven’t yet made their promotions calendar public then it’s time you reach out to your Affiliate Manager to discuss about their upcoming offers. You’re not yet sure…
  • Avangate Discontinuing SSLv3 Support Due to POODLE Vulnerability

    black
    17 Oct 2014 | 6:37 am
    Recently, Google researchers discovered a major new vulnerability in an old SSL protocol that’s still supported by the majority of modern browsers. The seriousness of this vulnerability, named POODLE, has led Avangate to discontinue support for SSLv3 across all of our websites and services, after classifying the vulnerability with a high impact for our secure operations. At the time of this announcement, Avangate is not aware of any cases where this vulnerability has been actively exploited. Two other recently discovered security vulnerabilities (the Shellshock and Heartbleed bugs)…
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    Open a Store Now

  • A Roundup Of My eCommerce Posts From Around The Web

    Siddharth Bharath
    5 Oct 2014 | 10:36 pm
    Of late, I’ve published a fair number of eCommerce posts on the most well-known blogs in the marketing world. While this blog remains a priority, I can reach more people by posting on other blogs. That being said, I realise that some of my posts may not have reached you. You subscribed to this blog to receive more posts from me, so it’s only fair that I share those posts with you. Without further ado, here’s a roundup of the posts I’ve written with short descriptions of each. If you’re interested in any of them, click through to the actual post. 3 Ways To Use…
  • 5 Steps to A/B Testing Your eCommerce Store

    Siddharth Bharath
    14 Sep 2014 | 8:27 pm
    I recently published an ebook for LemonStand on A/B Testing for eCommerce stores. You can read the full version here, but in this post I wanted to cover the basics of A/B testing and how it can increase your conversion rates and lead to more sales for your online store. For many small business owners, especially eCommerce businesses, terms like conversion rate optimisation and A/B testing sound pretty complicated. The fact is, technology has made it easier technology has made it easier than ever to optimise your conversion rates. It’s no longer a growth strategy that’s only…
  • How To Create A Giveaway On Your E-Commerce Store

    Siddharth Bharath
    30 Aug 2014 | 4:38 pm
    As you may have noticed, I’m currently giving away one year of Forewards for free. Giveaways are a great way of building your brand, an e-mail list and social media following. They’re popular among blogs but work great for e-commerce stores. The basic idea is simple. You pick a product that you want to give away for free to people. You’re not giving it away to everyone, just one or two lucky winners. Obviously the more valuable and higher priced the product, the more interest people will have in your giveaway. Don’t worry about the cost, the returns you will see far…
  • Forewards – The Referral Marketing Software That Just Works

    Siddharth Bharath
    13 Aug 2014 | 5:08 pm
    Referral marketing campaigns are a cost-effective way of marketing your eCommerce business. We’ve already seen how they can help you increase sales and customer loyalty. Now there are already a number of softwares on the market to help you create your referral marketing campaigns, but Jason Dea and his team at Toocoo Media believe that these softwares are too complex. While this might not be a problem for large eCommerce stores, Jason says that small and medium businesses are looking for simpler solutions. Many of these marketing apps are dumbed-down design tools Toocoo Media themselves…
  • LemonStand: The eCommerce Platform for Advanced Stores

    Siddharth Bharath
    3 Aug 2014 | 9:16 pm
    It’s easier than ever to open an eCommerce store today, but go back just a few years and the story is very different. Back then setting up a store required developers and took weeks. This is the environment Danny Halarewich and Aleksey Bobkov found themselves in when they met online in 2008. They were both eCommerce developers and decided to collaborate on projects. They started building out eCommerce stores for clients using some of the software around. There weren’t too many platforms around even then. Shopify was just starting to grow, and the other eCommerce platforms were too clunky.
 
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    Build a Better eCommerce Business | Forewards

  • Next Big E-commerce Trend: Advocacy or Referral Marketing

    Peter Lee
    29 Oct 2014 | 6:46 am
    Hank Barnes, A Research Director with Gartner recently shared some powerful insights in his blog “Will 2014 be the year of Advocate Marketing”. Hank’s belief is that advocate marketing will be the next big area of investment in marketing technologies. “I strongly believe that Advocacy Marketing should be at the top of the priority list in terms of marketing investment” Hank Barnes, Research Director, Gartner.So why such a bold statement? It’s the data and the success stories that are starting to show a major trend. There is a specific subset of advocacy marketing that is…
  • Forget the Tricks, Treat Your Store to More Customer Referrals

    Jason Dea
    29 Oct 2014 | 6:00 am
    I love this time of year; I can walk to my errands and not end up in either a sweaty mess, or have to do it dressed in a parka. But then again I’m an adult. My son, on the other hand, loves this time of year because in a few days he will take advantage of his biggest sugar high of the year.Trick or treat! It’s time for Halloween!In the spirit of the season we wanted to treat all our customers, and potential customers, to some candy. Unfortunately the logistics of that were a bit cost prohibitive. So instead we’ve done something that may arguably be better.Released a new version of…
  • How Word Of Mouth Referrals Built a $10 Billion Company

    Peter Lee
    28 Oct 2014 | 6:00 am
    In 2007 a young man named Drew Houston decided that enough was enough. No more crappy file sharing sites and losing portable USB drives. His solution was to build a product that would become the staple of online file sharing and file storage that is now worth $10 Billion. If you haven’t guessed yet the company is Dropbox and chances are it’s on your desktop right now.Now there are lots of reasons why Dropbox is great but great products do not always translate into great success. VHS vs Beta is a prime example (my first movie on VHS was Rambo Part 2!)The Greatest Distribution Plan…
  • We’re Taking Part in Toronto Startup open House!

    Jason Dea
    27 Oct 2014 | 7:00 am
    If any on you have ever wondered what it’s like to take a peek inside the machine that is Forewards, we’d like to welcome you into our humble home this week. Sort of For those of you in the Toronto area, we are very excited to be participating in the Toronto Startup Open House even this Thursday October 30, 2014.Come on by, we may or may not have snacks, but we definitely will be happy to show you around and provide you with some insights into what goes into building the friendliest referral marketing software out there for busy ecommerce businesses.For more information on the…
  • The 5 Scariest Marketing Mistakes This Halloween

    Jason Dea
    24 Oct 2014 | 6:00 am
    It’s that time of year. Sugary treats are being stockpiled, costumes are being sewn, or bought, or torn (depending on your style). All your favorite TV shows are airing special episodes. Ghosts and goblins are in the air, and if you’re in Canada you’re bracing for the first frost warning of the year.Halloween is coming!For retailers of all colors, whether ecommerce or bricks and mortar, it’s also crunch time to prepare for the oncoming holiday shopping rush. That means it’s time to ensure that your inventory is in order, your logistics are all running smoothly, and your suppliers…
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    Evosite Ltd Blog

  • Customer Experience - How a Clearer Definition Drives Better eCommerce Results

    28 Oct 2014 | 5:00 pm
    Customer experience is a term that gets bandied about all over the place, particularly when it comes to eCommerce and online business. Hardly a day goes by when I don’t see something published telling online store owners that offering a better customer or user experience is the answer to everything. A better customer experience will get you more traffic, reduce cart abandonment rates, improve average order values and generate more sales. This, of course, is all true.  But is ‘customer experience’ in danger of becoming one of those terms that gets talked about with…
  • Black Friday & Cyber Monday are almost here; is your eCommerce business ready for the busiest days of the year?

    22 Oct 2014 | 4:00 pm
    Black Friday and Cyber Monday used to be something that happened in America. But stats from 2013 prove that UK online retailers that don’t appreciate the significance of these dates will be missing out.  And, of course, you can’t ignore how around the end of November people’s thoughts start to turn seriously to Christmas shopping. Smart and successful eCommerce businesses will already be making preparations for how to make the most of the opportunity. So when are they this year?          Black Friday: Friday, 28th November 2014    …
  • 7 ways to make your eCommerce store a hit this Christmas

    10 Sep 2014 | 4:00 pm
    How was last Christmas for your business? Was it a rip-roaring success that gave you a warm glow through to the end of January, or more like a damp party-popper that never quite popped? Christmas is a peak sales period. Its a one-off opportunity to grab potential sales that just wont be there the rest of the year. If you want a Christmas to remember for all the right reasons you should already be planning your eCommerce tactics.  Here are 6 initiatives you should be implementing for this year and one really important one that might have to be planned for Christmas 2015. Make Better Use…
  • Bridging the gap between Social Media & Selling

    2 Sep 2014 | 4:00 pm
    While many businesses have worked out strategies for using social media to promote their brands and engage potential buyers online, turning that interest into hard sales has not always been straightforward. Promoted posts on Facebook, for example, are increasingly successful at getting the brand in front of the right eyes. This is thanks largely to the personal data that Facebook requires or encourages its users to supply, allowing ads to be targeted at specific locations and demographics. But there's a big problem; buying a product featured in a post still involves too many clicks to…
  • How would you define good website design?

    26 Aug 2014 | 4:00 pm
    Is it enough for a website to be attractive and well laid-out? Is that what we mean by good design? Or is it more subtle and complex? Of course, like so many things in eCommerce and online marketing, the answer is inevitably subtle and complex. There are general rules about colours, symmetry and composition that you should apply (and sometimes ignore), but the design that will deliver the best results for your client is unique and depends on many factors. Whenever a customer has to think about what to do next, rather than just doing the most obvious thing, you are damaging your conversion…
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    Selz Blog

  • New Feature: Google Analytics Ecommerce Reporting

    Geoff
    28 Oct 2014 | 8:25 pm
    Exicting news. We’ve updated Selz to now send ecommerce sales data to Google Analytics.. Now you can use the full power of the ecommerce conversions and reports in Google Analytics to make better data lead decisions about your store. Use the Ecommerce reports in Google Analytics to get a deeper understanding of your total sales,... Read more » The post New Feature: Google Analytics Ecommerce Reporting appeared first on Selz Blog.
  • How to get your online store ready for the Holiday Season

    Geoff
    27 Oct 2014 | 3:44 pm
    The busiest time of year for online stores is now just weeks away. Starting from Halloween and going to Christmas this time of year is huge for eCommerce. 20-40% of retail sales are made during the last 2 months of the year. Retailers in this period can make up to 40% of their yearly revenue... Read more » The post How to get your online store ready for the Holiday Season appeared first on Selz Blog.
  • Seller Spotlight – Vasavi Kumar

    Melissa
    13 Oct 2014 | 6:20 pm
    Do we have an awesome Seller Spotlight for you this week! Meet Vasavi Kumar, often described as “your kick-in-the-pants guide en route to your desired destination.” An entrepreneur at heart, Vasavi holds dual Master’s degrees in Special Education from Hofstra University and Social Work from Columbia University. She’s co-author of the bestselling book Succeeding in... Read more » The post Seller Spotlight – Vasavi Kumar appeared first on Selz Blog.
  • 9 Ways to keep sales strong after your product launch

    Geoff
    11 Oct 2014 | 9:02 pm
    For solopreneurs, getting to the point of launching and selling your product can seem like the end of a long journey. It’s a great achievement, but it’s really only the start. A strong product launch is great, but after the initial spike, sales can fall flat. How do you keep sales in your product alive? Follow... Read more » The post 9 Ways to keep sales strong after your product launch appeared first on Selz Blog.
  • Seller Spotlight – Improve Presentation

    Melissa
    9 Oct 2014 | 10:27 pm
    Like many entrepreneurs, Paul and Bartek we looking for a solution to a problem that they faced themselves. A bunch of ideas, some good old fashioned hard work and some nicely executed design became ‘Improve Presentation’- a supplier of stylish digital presentation templates. With customers ranging from corporate to entrepreneurs pitching to investors, and even... Read more » The post Seller Spotlight – Improve Presentation appeared first on Selz Blog.
 
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    MineWhat

  • Surviving the holiday season: How to not lose money on markdowns.

    MineWhat Inc
    9 Oct 2014 | 2:30 pm
    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that Markdowns are a bit like a necessary evil for the retail industry. Attempts by retailers to move away from this model have nearly always ended in failure. The problem is even worse online as all it takes for a shopper to go to a new store is to open another tab.
  • 3 Tips for converting during the holiday season: How MineWhat can help

    MineWhat Inc
    8 Oct 2014 | 10:48 am
    Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. With the holidays coming up, I’m sure you are thinking up different ideas to make the most out it. Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. Landing…
  • 6 tips to make your visual merchandising more effective

    MineWhat Inc
    28 Aug 2014 | 1:20 pm
    Visuals speak the right language. 40% of people will respond better to visual information than plain text. One of the most powerful methods to increase online sales is through visuals. Here are some tips to make the visual merchandising on your eCommerce store more effective. You can download the HiRes Image here Add this infographic to your site. Stats to tweet 75% of consumers listed the quality of the product images as the most important feature when shopping online. 66% of shoppers said having alternative views on a product was the most important feature when shopping online 61% said the…
  • Navigating The Gender Divide to Persuade your Visitors to Buy

    MineWhat Inc
    14 Aug 2014 | 8:42 am
    Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences. You can download the HiRes version here! Display this infographic on your site Stats to tweet Men research product info extensively while women scan the product page to see images and video. 62% of men research products using social media channels compared to 50% of women. 35% of women recommend a brand product or service to friends and family via social media vs 28% of men Women are slightly more…
  • A quick guide to reducing returns

    MineWhat Inc
    9 Aug 2014 | 11:30 am
    Data from a Kurt Salmon study on around 50 retailers indicates that the average return rate on apparel purchases is around 20% to 30% and about 10% of hard goods like gifts, home products and toys. Here are some ideas you can use to reduce the return rate on your store. A few days ago I made a purchase online, I got myself a pair of jeans. The product image on the site showed a distinct fading pattern that I was pretty excited about. Imagine my surprise when I got the shipment delivered later and the fading pattern seemed entirely different. I ended up returning the product. That got me…
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    Amasty Blog

  • Developers’ horrors: happy Halloween!

    Ksenia Dobreva
    30 Oct 2014 | 5:52 am
    Congrats to all Amasty customers, blog readers and friends! We do hope you’ll spend this wonderful day in cheer. We know there are many Magento developers around, so today we’re sharing the top developers’ horrors guide. Want to know how to spook a developer? Click Read More right now! Boo! ‘We don’t do version control here.’ Client: PLEASE URGENT ASAP   Please help me ASAP URGENT! 500 Internal Server Error   Client: I am a web developer. When FTP connection breaks, and you did not backup the modified file.   ASAP!!! Client: it works! But I…
  • New Magento extension: Gift Wrap

    Ksenia Dobreva
    29 Oct 2014 | 6:54 am
    The Christmas season is approaching, that’s why the new extension from Amasty will help you make your customers happy. Meet the new Magento buddy – Gift Wrap. Click Read More to see what he can do for your Magento store on holidays and special occasions. Gift Wrap Main Features 1. Let customers choose gift wrapping on shopping cart/checkout 2. Wraps and cards choice option 3. Gift message option 4. Products can be wrapped individually or together Why do I need this extension? Can’t people wrap items themselves? They can, indeed. But offering this feature has some great…
  • Amasty extensions updates: October 2014

    Ksenia Dobreva
    29 Oct 2014 | 5:13 am
    Hey Amasty blog readers and subscribers, here’s an established article on extension updates for October. Long story short, click Read More to see the new features and fixes we’ve made in October. Content Full Page Cache Improved Layered Navigation Improved Sorting Payment Restrictions Shipping Restrictions Smart Review Reminder Customer Group Catalog One Step Checkout Possibility to flush cache on category save Admin URL check improved Minor improvements 301 redirect from default URLs to SEO friendly ones Logic AND or OR for individual filters New tab for category title and…
  • Meet Magento Belarus 2014 Recap

    Ksenia Dobreva
    27 Oct 2014 | 6:35 am
    October 15th was a big day for Amasty team, and we really hope it was so for all those people who came to Minsk to participate in Meet Magento Belarus 2014. It was an honor for Amasty to contribute to the wonderful Magento community and organize this event. First of all, here are just a few shots for you to catch the atmosphere of the event. Previous Next You can see more pics in our Facebook album here and even tag yourself if you’ve visited! And don’t forget to like Amasty on Facebook to get the latest Magento news and articles right away. Agenda We had a lot of speeches…
  • Learning Magento. Part 1: Developers talks

    Ksenia Dobreva
    23 Oct 2014 | 6:39 am
    With this post we open a series of articles on Magento development education. Today’s part appeared thanks to these wonderful guys – Magento developers and professionals, who agreed to share their experience with those who think about stepping onto this path or already making the first attempts. We asked the same several questions to the guys that know Magento better you can even imagine, so take a cup of coffee or tea, get comfortable and enjoy. Marius Strajeru 1. Please introduce yourself (short bio, where you are now). My name is Marius Strajeru, I’m 31 years…
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    Ecommerce Boy Blog

  • How to Grow Your Email List 2014

    Armando Roggio
    18 Oct 2014 | 1:10 pm
    Listen to Episode 11: Modern marketing can seem like a cacophony of ever changing tactics. Should you be on Ello, are ads coming to SnapChat, are you running contests on Facebook, creating engagement on Twitter? And the truth is that all of these things may work for your particular business, and, in fact, you should probably be trying some of these tactics. However, even in a fast-paced and dynamic marketing environment there are going to be somethings that are basics, if you will, that should be relatively unchanging or at least slow changing. First, all of your marketing tactics should be…
  • Semicoloned Newsletter Project Launched

    Armando Roggio
    11 Oct 2014 | 11:51 pm
    On October 10, 2014, I launched a new project with the dual purposes of (a) creating a good quality curated newsletter and (b) monitoring and sharing product growth and success. Semicoloned (;ed) is not strictly an ecommerce project, although I hope to monetize it eventually, rather it is a weekly email newsletter sharing links to interesting web and application development articles, libraries, videos, and tools. In the context of this, the Ecommerce Boy Blog, I am going to describe the work involved in creating, curating, publishing and promoting Semicoloned (;ed). It is my hope that the…
  • 9 YouTube Channels Ecommerce Entrepreneurs Should Watch 2014 Edition

    Armando Roggio
    28 Sep 2014 | 10:54 am
    In 2014, there is no shortage of good ecommerce-related information for small business owners. Whether one is looking for new business ideas, tips on how to improve ecommerce sales, or even information about how to display products online, resources abound. With this in mind, I thought I would share with you some of the YouTube Channels that I watch to stay up to date, if you will, with what is going on in ecommerce, retailing, and related industries. What follows are, in my opinion, the nine YouTube channels ecommerce entrepreneurs should watch in 2014. This list, by the way, has been…
  • Trends to Watch for in the 2014 Holiday Shopping Season

    Armando Roggio
    13 Sep 2014 | 3:22 pm
    A gaggle of Googlers, including Beth Thomas, Erin Dean, Kelly Smith, and Nina Thatcher writing on Think with Google site have put together a list of Five Shopping Trends Marketers Should Watch for in the coming 2014 Christmas season. The ladies are not the only ones building lists of holiday trends. I’ve even published my own for a few years running, as have several others, including JD Nyland, director of product management at Adobe Analytics; Alex Bennett on Outbrain’s blog; and Theresa Wabler over at Chief Marketer. Nonetheless, Thomas, Dean, Smith, and Thatcher have put together a…
  • Three Reasons The Ikea Bookbook Video Is Great Content Marketing

    Armando Roggio
    6 Sep 2014 | 10:25 am
    IKEA, the world’s largest volume furniture retailer, is using content marketing to promote it’s printed catalog. Content marketing, remember, is the act of creating or curating; publishing; and distributing useful or entertaining content with the aim of engaging a set of target customers. To promote the IKEA 2015 catalog, the company has created a 2:28 video that describes the printed book as if it was a new technology. Some commentators have even suggested the the spot is nothing short of a full-on Apple advertising parody. “You know, once in a while, something comes along…
 
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    eCommerce OptimizationeCommerce Optimization

  • Your Site’s Color Scheme is Important. Choose Wisely.

    John Nicholson
    30 Oct 2014 | 6:41 am
    Some may even call it an integral decision. Weigh the options, consider a variety of hues because there’s a great deal of information that coincides with your site’s color scheme. From psychological impulses and behaviors to simple aesthetic judgments, your color design says more about your brand personality than you might think. Colors are so ingrained […] The post Your Site’s Color Scheme is Important. Choose Wisely. appeared first on eCommerce Optimization.
  • Panda 4.1 and its Effect on Business Brands

    Jessica Herbine
    30 Oct 2014 | 6:41 am
    Since the most recent iteration of Google’s Panda update hit on September 25th, you may have been tracking some interesting changes to your clients’ or business web analytics. Panda 4.1 utilized a few new signals to identify and penalize low-quality content; specifically, its main function was to target thin and duplicated copy. Although Google warned that 4.1 would […] The post Panda 4.1 and its Effect on Business Brands appeared first on eCommerce Optimization.
  • Retailers Mobile Performance Falls Short of User Expectations

    Katherine Pietrangelo
    30 Oct 2014 | 6:40 am
    The flood gates have opened on mobile sites and more retailers are using them than ever before. In the rush to get a good-looking responsive mobile website up though, many retailers are neglecting a key component in what users are looking for: fast load times. According to a new report by Radware, it typically takes […] The post Retailers Mobile Performance Falls Short of User Expectations appeared first on eCommerce Optimization.
  • Responsive Design: Optimizing For Mobile User Experience

    Jason Bauman
    28 Oct 2014 | 2:26 pm
    Responsive design is an increasingly popular option for companies looking to update the look and feel of their digital store.  When a website is built to be responsive, it can adapt how it appears depending on the size of the screen displaying it. This allowed web developers to   build the site once and have it […] The post Responsive Design: Optimizing For Mobile User Experience appeared first on eCommerce Optimization.
  • Stop Shopping Cart Abandonment With Mobile

    Missy Steinberg
    28 Oct 2014 | 8:52 am
      There is something doubly devastating about having high shopping cart abandonment rates. When customers come bearing armfuls of goodies to the checkout  only to drop them all at your (virtual) cashier’s feet, you’re not only losing out on a sale but are also confronted with the fact that you’ve done something to drive that […] The post Stop Shopping Cart Abandonment With Mobile appeared first on eCommerce Optimization.
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    eCommerce OptimizationeCommerce Optimization

  • Responsive Design: Optimizing For Mobile User Experience

    Jason Bauman
    28 Oct 2014 | 2:26 pm
    Responsive design is an increasingly popular option for companies looking to update the look and feel of their digital store.  When a website is built to be responsive, it can adapt how it appears depending on the size of the screen displaying it. This allowed web developers to   build the site once and have it […] The post Responsive Design: Optimizing For Mobile User Experience appeared first on eCommerce Optimization.
  • Stop Shopping Cart Abandonment With Mobile

    Missy Steinberg
    28 Oct 2014 | 8:52 am
      There is something doubly devastating about having high shopping cart abandonment rates. When customers come bearing armfuls of goodies to the checkout  only to drop them all at your (virtual) cashier’s feet, you’re not only losing out on a sale but are also confronted with the fact that you’ve done something to drive that […] The post Stop Shopping Cart Abandonment With Mobile appeared first on eCommerce Optimization.
  • Holiday Forecast: Significant Losses from Cart Abandonment

    John Nicholson
    28 Oct 2014 | 8:47 am
    And we’re not just talking about a couple million. The researchers and data pioneers at Jumio expect online retailers to lose up to $8.6 billion in sales this holiday season from mobile cart abandonment alone. As a sharp turn toward mobile shopping continues, this will become a serious issue for brands of all shapes and sizes. What […] The post Holiday Forecast: Significant Losses from Cart Abandonment appeared first on eCommerce Optimization.
  • Mobile Becomes the Major Player in Internet Advertising

    Jessica Herbine
    28 Oct 2014 | 8:46 am
    You can tell a lot about consumer trends by the way in which businesses spend their marketing dollars trying to reach them. From campaigns that address hot button issues to adapting new technologies like the simple and clean QR code, advertisers leave a paper trail detailing consumers’ latest infatuations and progressing interests. If the Interactive […] The post Mobile Becomes the Major Player in Internet Advertising appeared first on eCommerce Optimization.
  • Shoppable Video Collection Boosts Product Page Clicks

    Katherine Pietrangelo
    27 Oct 2014 | 5:04 pm
    Surf’s up for skate and surfer lifestyle apparel retailer, Tilly’s Inc. Known for carrying hundreds of brands, Tilly’s has seen a lot of success with their new microsite, Tillys.tv. The recently released microsite uses TVPage to collect product videos created by the company and the various brands they carry, and house them on the site. […] The post Shoppable Video Collection Boosts Product Page Clicks appeared first on eCommerce Optimization.
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    Customer Acquisition and Referral Marketing blog

  • Demystifying Word of Mouth (Part 1) – Why Customers Talk [Slideshare]

    Jon Tan
    27 Oct 2014 | 8:27 pm
    You know word of mouth is effective, but do you know how it works? We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy! Demystifying Word of Mouth (Part 1) – Why Customers Talk from [...] The post Demystifying Word of Mouth (Part 1) – Why Customers Talk [Slideshare] appeared first on Customer Acquisition and Referral Marketing blog.
  • A Foot in the Door: 7 Examples of Commitment and Consistency in Marketing

    Samuel Hum
    23 Oct 2014 | 9:25 am
    The next principle of influence by Dr. Cialdini we’re covering is Commitment and Consistency. How do you earn the loyalty of people who don’t quite trust you yet? The fastest, most effective way is to make them commit to something (a statement, a stand, an identity), and stick to it. This works by taking advantage of [...] The post A Foot in the Door: 7 Examples of Commitment and Consistency in Marketing appeared first on Customer Acquisition and Referral Marketing blog.
  • What’s Your Why? 7 Brand Stories to Inspire You and Win Customers

    Melissa Tsang
    21 Oct 2014 | 4:30 am
    A brand narrative can potentially increase product value by over 20X. Significantobjects.com was a study done to quantify the impact of a story on a brand’s bottom line. Researchers bought thrift store items at $1.25 per piece. They then fabricated stories for each of them. Check out this monster toy: Story: “Long ago, Flakumas, a [...] The post What’s Your Why? 7 Brand Stories to Inspire You and Win Customers appeared first on Customer Acquisition and Referral Marketing blog.
  • Giving Before You Get: 10 Examples of Reciprocity in Marketing

    Samuel Hum
    17 Oct 2014 | 9:46 am
    I have always been a fan of the 6 principles of influence by Robert Cialdini, and was inspired to put together this example-driven post after reading this article by Dean Rieck. Here’s a thought you might have had when told to give away quality work for free: “Why should I give away stuff for free?” [...] The post Giving Before You Get: 10 Examples of Reciprocity in Marketing appeared first on Customer Acquisition and Referral Marketing blog.
  • Lessons From Amazon Prime’s Referral Program

    Dinesh Raju
    16 Oct 2014 | 3:51 am
    “Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They [...] The post Lessons From Amazon Prime’s Referral Program appeared first on Customer Acquisition and Referral Marketing blog.
 
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    Ecommerce Platforms

  • The Ultimate LemonStand Ecommerce Review 2014 – Updated October 2014

    Catalin Zorzini
    28 Oct 2014 | 9:30 am
    Updated October 28th, 2014 The review below was originally published July 25, 2013. Since then LemonStand have made some changes to their platform, and therefore we have decided to revisit the site and update our review. — Introduction Danny Halarewich founded LemonStand in Vancouver, Canada in 2010. The company provides a web-based ecommerce solution. They currently power more than 2,000 online stores, and some of their biggest clients include companies such as Zippo, Raen, and Orb. Read on to see if this platform will meet your needs or if you should be looking at the products offered…
  • 7 Best Free WordPress Ecommerce Plug-ins

    Catalin Zorzini
    24 Oct 2014 | 1:59 am
    WordPress has started its journey as a blogging platform, but now it’s being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. If you’re also planning to build an eCommerce site with WordPress, you may get confused which eCommerce plug-in fits your needs best. To help you choose best among the rest, I’ve researched and made a list of 7 best WordPress eCommerce plug-ins. All these plug-ins are absolutely free to use and perfect for creating…
  • 19 Explosive Content Marketing Tips for eCommerce Stores

    Matt Janaway
    22 Oct 2014 | 10:22 am
    Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology. “Content is the reason search began in the first place,” says Lee Odden of TopRank Marketing. Before the Internet was cluttered with PPC and display ads and businesses embarked upon the SEO wild goose chase, it was just content that used to drive traffic. Ironically, even after the technology boom and the digital marketing…
  • 12 e-Commerce Sites with the Most Inspirational Checkouts

    Catalin Zorzini
    17 Oct 2014 | 2:16 am
    So you have an e-Commerce site or are building one, and you’re wondering “What can I do to increase my conversion rates?” Well, then this post is for you! And while you’re at it, you might want to read this one as well: How to Improve Your Conversions (Even if You Have None). Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers: 1.
  • BigCommerce vs Shopify: The Ultimate Comparison

    Catalin Zorzini
    14 Oct 2014 | 7:00 am
    So, you’ve decided to start an online business. You’ve decided on idea for a product niche, you’ve done some research into the logistics of where you’ll source your products, you’ve done some market research into who the typical buyers are for your products, and you’ve looked at competitive options. With that, all the hard work is done right? Well it might not be. You still have to build your website. So now you’ll probably want to know what options are out there. The great news is these days aspiring online entrepreneurs when it comes to ecommerce platforms there are tons of…
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    MartMobi official blog

  • [Announcement] Partnership with 3dcart

    30 Oct 2014 | 7:17 am
    MartMobi, the platform that powers mobile storefronts for online stores across the world, is now available for 3dcart merchants. With this integration, MartMobi is now available to another 15,000 3dcart merchants, in addition to the 400,000 it already supports across platforms such as Shopify, BigCommerce, Yahoo, Volusion and Magento. Online stores built on the 3dcart platform can now get beautiful looking and conversion driven mobile , tablet websites and Native iOS, Android Apps in less than 2 days. The onboarding takes about 20 minutes and requires absolutely no coding. “We are…
  • How to sell online to 20-year olds

    22 Oct 2014 | 6:03 am
    About 48% of the total online ecommerce market is held by the top 10 stores. Further, the next 100 stores hold about 83% of all web sales. So while the exploding growth in ecommerce is an encouraging sign for most budding online retailers, we need to dig deeper – beyond macro statistics – to understand the challenges in starting a new online store today, and what a merchant can do to get noticed, attract customers and drive sales. According to Nielsen, the largest segment of mobile shoppers is the millennials. In 2014, sales from mobile devices is expected to hit 21% of all online sales,…
  • MartMobi chosen to exhibit at MivaCon14

    20 Sep 2014 | 12:59 am
    MartMobi will be exhibiting at the 14th Edition of MivaCon to be held in Chicago on September 23rd. We are the first Miva Merchant partner that helps their customers with their mobile commerce strategy with our conversion optimized mobile shopping cart. We provide beautiful mobile commerce templates that help online retailers build mobile and tablet sites, as well as Android and iOS apps in a jiffy. Typically, online stores that use our mobile shopping cart builder see an immediate and dramatic upswing in their mobile sales. Sponsored by ecommerce industry bigwigs such as PayPal, the MivaCon…
  • Do your mobile shoppers convert to customers?

    19 Sep 2014 | 12:30 pm
    Conversion rates on mobile are abysmally low. In fact, they are less than one-third of desktop conversion rates for online retailers. Some of the drop-offs can be attributed to lack of purchase intent (shoppers who browse and research on mobile and buy on desktop or in-store). But many of the drop-offs occur due to a sub-optimal mobile experience. Further, it can be contended that with a superlative mobile experience, even those shoppers who intend to buy on desktop or in-store can be converted right there on mobile. While mobile store optimization involves a wide variety of parameters that…
  • How to build a mobile commerce store in 30 minutes

    19 Sep 2014 | 12:14 pm
    Most online retailers today are feeling the need and urgency of addressing mobile shoppers. With more than 20% of their sales and nearly 50% of their traffic coming from mobile, they really have no choice but to serve them with as much attention as their desktop shoppers. As online merchants start to evaluate their mobile commerce strategy, some of the early questions they face are whether they should: 1. Build a responsive site or a dedicated mobile site (Verdict: dedicated mobile site since it is most optimized for checkouts) 2. Build a mobile app or a mobile site (Verdict: depends on…
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    Holiday Gifts Headquarters

  • 9 Hauntingly Awesome Beers to Drink This Halloween

    HolidayGiftsHQ
    29 Oct 2014 | 7:34 pm
    While spirit lovers taste extreme-black cocktails and pound Dark and Stormy Death Punch on Friday, brewskie stalkers will have a lot of specifically proper blends to go through, no blending (shaking or stirring) needed. This year, a lineup of top craft breweries pay homage to zombies, blood, ghosts and even brains with some of the most haunted and spookiest releases yet. Whether you're arranging a gathering, throwing a massive party or drinking with the lights off to keep away from trick-or-treaters, here are nine brewskies to stock up on this Halloween. Harvest Time Pumpkin Ale, Big…
  • Top Thanksgiving Gift Ideas (For Family Time)

    HolidayGiftsHQ
    29 Oct 2014 | 5:20 pm
    Folklore, family and friends, football, and yummy smells.  These are the greatest things about Thanksgiving! This year, are you hosting a small Thanksgiving dinner for the immediate family or a big Thanksgiving party for all the gang?  No matter how you celebrate there are some staples you need to have in your home to create the perfect day.  We have combined products from across the web with quick descriptions, prices, and images to make it easier for you. Here are just a few ideas to get you started.   Thanksgiving Serving Platters Porcelain Turkey Platter 17.5-inch  Beautiful…
  • Favorite Halloween Snack Ideas

    HolidayGiftsHQ
    29 Oct 2014 | 10:06 am
    The holiday's always provide a great time with friends, family, and children.  To create even more excitement in your home this year, here are a few great halloween snack ideas for you to play around with.  Feel free to comment if you have more great ideas. Spooky Smore's You needn't bother with an open air fire to make these simple chocolate-hazelnut s'mores. To make these beautiful treats, spread 4 graham wafer squares with chocolate-hazelnut spread and 4 graham saltine squares with marshmallow crème. Combine off the chocolate secured and marshmallow secured wafer squares and sandwich…
  • Thanksgiving Myths

    HolidayGiftsHQ
    28 Oct 2014 | 7:21 pm
    The turkey. The clasp on the dark Pilgrim cap. The Indians in their loincloths.  Everybody recollects his or her "First Thanksgiving" show in elementary school—the devoted play acting of the 1621 3-day blowout of thanksgiving between the Pilgrims and the Wampanoag.  At the same time, which amount of this is genuine history and how much of this is romanticized mythology? We are here to seperate Thanksgiving actuality from fiction before you pass the stuffing and cranberry sauce this November. Myth #1:The Pilgrims Held the First Thanksgiving Almost every child’s history textbook displays…
  • Thanksgiving Crafts – Kids Ultimate Place Setting

    HolidayGiftsHQ
    28 Oct 2014 | 5:25 pm
    Amidst the pre-winter, with the cool climate comes a happy air. We all love festivals, particularly kids. For this Thanksgiving we propose you to include your youngsters in the arrangement of decorations. In this article we introduce you to a few different  thoughts for your little crafters that are so straightforward and simple. Find inspiration from this DIY Thanksgiving crafts venture and help your youngsters to express their creativity. By creating a few of these craft you can revel in your joy and celebrate Thanksgiving with new beautifications.  Your children will be so happy and glad…
 
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