Ecommerce

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  • Amazon Goes Into the Handyman Business

    E-Commerce Times
    Richard Adhikari
    25 Nov 2014 | 1:52 pm
    Amazon on Tuesday began rolling out Amazon Local Services, which lets customers purchase professional assistance for setup, installation and repair work. Service providers will be covered by Amazon's guarantee. They will be licensed and insured, and they will have to pass a background check. The idea initially is to tie Amazon purchases to recommended service providers. For example, if a consumer were to buy an air conditioner from Amazon, the company would offer a list of firms that would install it.
  • 15 Facts About ECommerce That'll Keep You Up At Night

    Creating A Website Today
    Christopher Pontine
    7 Nov 2014 | 8:55 am
    When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services and so forth. E-commerce involves a lot more strategy from a marketer's point of view.Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics.While it's still a relatively new technology and form of sales, e-commerce can provide you with a steady amount of income, and if you are a small or major retailer with…
  • Revenue Boosting Tips for Ecommerce: Digitizing the Brick and Mortar Experience

    Dynamic Pricing Strategies
    Min-Jee Hwang
    11 Nov 2014 | 12:46 pm
    It is easy to see the flaws in brick and mortar retailing solved by ecommerce; spending less on overhead, getting infinite shelf space, working in your pajamas, among others. But brick and mortar can’t be all bad, can it? Merchants have been peddling goods since before currency existed, so there must be some lessons to learn from thousands of years’ experience. It may be counterintuitive, but one of the first steps online stores can take to increase revenue is going back to the basics–namely, incorporating the enjoyable parts of brick and mortar shopping into your online store.
  • The Showrooming Threat: 5 Ways to Fight Back

    Get Elastic Ecommerce Blog
    Linda Bustos
    19 Nov 2014 | 12:04 am
    With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store.While some retailers are exploring iBeacon and other in-store digital goodness, most physical retailers are concerned about the threat of showrooming — when customers visit the physical store with the intent to order online (which increasingly involves a mobile touch).The threat of showroomingConsumers showroom in hopes of finding a lower price online, and of course, when it comes to low prices, the road often leads to…
  • 3 Affiliate Marketing Action Items for 2015

    Practical Ecommerce » Articles
    Carolyn Kmet
    27 Nov 2014 | 2:00 am
    Set aside some time in December to map out what 2015 will look like for your affiliate marketing channel. Many times, “thinking” becomes consumed by ...
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    E-Commerce Times

  • Black Friday May Be Losing Its Mojo

    Erika Morphy
    26 Nov 2014 | 5:00 am
    Some $13.1 billion in sales are anticipated this Thanksgiving weekend across all manner of channels, from mammoth shopping centers to online retailers to local shops and pop-up stores. Consumers are eager to score the best bargains, of course, while retailers want nothing more than to attract shoppers to their venues and keep them there for as long as possible this weekend. Why? Well, to lock in their holiday shopping budgets, of course. However, the twain will not necessarily meet: Consumers may well find that better bargains are to be had if they wait until later in the season.
  • Salesforce Adds App Hub to Centralize Customer Service on Desk.com

    Erika Morphy
    25 Nov 2014 | 3:39 pm
    Salesforce.com on Monday launched App Hub, an upgrade to its Desk.com customer service platform. App Hub features more than 50 apps for a wide range of functions including e-commerce, email marketing, telephony and text messaging. Partner apps available with Desk.com include Harvest, JIRA, MailChimp, Olark, Shopify, Twilio, Five9, NewVoiceMedia, OneReach, RingCentral and TalkDesk. The integration technology is the heart of the offering, said Leyla Seka, general management and SVP of Desk.com.
  • Amazon Goes Into the Handyman Business

    Richard Adhikari
    25 Nov 2014 | 1:52 pm
    Amazon on Tuesday began rolling out Amazon Local Services, which lets customers purchase professional assistance for setup, installation and repair work. Service providers will be covered by Amazon's guarantee. They will be licensed and insured, and they will have to pass a background check. The idea initially is to tie Amazon purchases to recommended service providers. For example, if a consumer were to buy an air conditioner from Amazon, the company would offer a list of firms that would install it.
  • FCC's Spectrum Cash Cow Produces Rich Milk

    Richard Adhikari
    25 Nov 2014 | 7:35 am
    Bidding for wireless spectrum in the United States Federal Communications Commission's latest auction has gone through the roof, raising more than $36 billion as of Tuesday morning. A total of 70 qualified bidders are seeking 1,614 licenses in the 1695-1710 Mhz, 1755-1780 Mhz and 2155-2180 MHz bands. The auction almost certainly will raise even more money over the next few weeks. "They're going to have a brief break for Thanksgiving, and then the auction will resume Monday," said Frost & Sullivan analyst Ronald Gruia.
  • Hear, Hear: The Rise of Social Listening

    Vivian Wagner
    24 Nov 2014 | 6:04 pm
    Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy. "Social listening is the ability to monitor activity on social networks, whether that be by setting up keywords to track, focusing on a specific hashtag or brand handles, or using listening as a channel for customer service," said Shoutlet President Aaron Everson.
 
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    Shopify Blog - Company

  • 4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder

    Humayun Khan
    27 Nov 2014 | 7:16 am
    As a small business owner with a brick-and-mortar store, you probably spend a lot of resources getting people to walk through your doors. But, what do you do once they're in?  Chances are, more often than not, you leave it up to chance, luck, or good fortune to determine whether that prospective customer will buy something or not. Or perhaps you've got a way with words, or have hired someone who you can't help but admire when it comes to their ability to make a sale, perhaps calling it an art, or an innate talent they were probably born with.  However, instead of leaving your retail sales…
  • Why You Should Be Using Popups on Your Online Store

    Richard Lazazzera
    26 Nov 2014 | 7:21 am
    Popups suck right? So why do so many of your favorite sites use them? If you don't know, popups are those little annoying boxes that pop up or out at you while you're comfortably reading a site. They are those things that interrupt your shopping or surfing experience and force you to find that little tiny X button to close them. They are annoying and rude and... they work. Really, really well.  In this post, we're going to tell you why you must implement a popup for your store, the pros and cons of having a popup and the best practices to get the most from it. Let's pop right into it. …
  • Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

    Tucker Schreiber
    25 Nov 2014 | 6:30 am
    On the surface, the process of getting press coverage sounds simple.  But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult. Whether you’re an established business, or are just getting started, it’s never too soon to let people know about your product.  Choosing the best outlet to promote your business is only half the battle - which is why so many find themselves in the dark. We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention, even in a crowded space, so you can get more…
  • 3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

    Tommy Walker
    24 Nov 2014 | 7:00 am
    "We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!" I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight. For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all. The problem is, there's a good deal of information that…
  • 5 Promotional Campaign Ideas to Boost Sales This Holiday Season

    Humayun Khan
    20 Nov 2014 | 6:36 am
    This is a guest post from Shilpi Tomar.  Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year. The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses. The Black Friday craze is so competitive that some of these retailers have started announcing their Black…
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    Get Elastic Ecommerce Blog

  • 8 Tactics of High Converting Ecommerce Sites

    Linda Bustos
    26 Nov 2014 | 12:08 am
    If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers a $50 discount (use code CROelastic50 in checkout).I asked Rich to share with us 8 of his favorite CRO tactics for ecommerce sites with examples. Enjoy!Visible unique value propositionAO.com shows it unique value proposition elements in the website header so it’s visible on every page the visitor sees.Uncluttered home pageBest…
  • Google To Highlight Mobile Friendly Sites in Search

    Linda Bustos
    24 Nov 2014 | 12:04 am
    In order to improve user experience for mobile searchers, Google recently announced it’s rolling out a “mobile-friendly” label to mobile search results globally over the next few weeks.How do you qualify as “mobile-friendly”? Google cites the following criteria:Avoid software not common on mobile devices (i.e. Flash)Use text size that is readable without resizingScale content to the screen so user doesn’t have to pinch or zoomLeave enough space between links and tappable objectsIn addition to Google’s guidelines above, make sure you’re not…
  • Why Consumers Showroom and Webroom [Infographics]

    Linda Bustos
    21 Nov 2014 | 12:06 am
    Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse.TweetablesOver 50% of smartphone owners have researched prices while in store Tweet this1 in 5 consumers practice showrooming, 96% plan on doing so in the future Tweet thisThe top reason consumers showroom is ecommerce merchants offer free shipping Tweet thisRetailers estimate 5% of sales are lost to showrooming Tweet this Tweetables75% of men and 63% of women “webroom” (research online, purchase…
  • The Showrooming Threat: 5 Ways to Fight Back

    Linda Bustos
    19 Nov 2014 | 12:04 am
    With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store.While some retailers are exploring iBeacon and other in-store digital goodness, most physical retailers are concerned about the threat of showrooming — when customers visit the physical store with the intent to order online (which increasingly involves a mobile touch).The threat of showroomingConsumers showroom in hopes of finding a lower price online, and of course, when it comes to low prices, the road often leads to…
  • The End of Facebook Like-gating and What it Means for Marketers

    Linda Bustos
    17 Nov 2014 | 12:50 am
    The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages.Image credit: Jack AshmanBut the Like-gate party is now officially over. As of November 5, Facebook has updated its SDK and API, removing the ability to require a Page Like to view content, participate in contests or receive coupons and other special offers. (Facebook also laid the smackdown on asking for Likes on individual Timeline posts in April. Humbug!)From the…
 
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    eMarketer Articles and Newsroom Posts

  • Article: Rent the Runway Online Outlet Enhances Customer Experience with Offline Stores

    25 Nov 2014 | 8:01 pm
    Rent the Runway, an online service that provides designer dress and accessory rentals, expanded in 2013 beyond pure ecommerce into brick-and-mortar stores. Customers try on dresses and accessories in-store by appointment, wear the rented items and ship them back. Jennifer Fleiss, co-founder and head of businesses development at Rent the Runway, spoke with eMarketer’s Elyssa Goldberg about the decision to open brick-and-mortar stores and the challenges and benefits that accompany merging a traditional retail model with technology.
  • Article: Amazon's Visual Search App 'Turns the World into a Hyperlink'

    25 Nov 2014 | 8:01 pm
    Last summer, Amazon introduced the Fire Phone, which features a visual recognition app. Mike Torres, director of product management for Fire Phone, tells eMarketer how the phone works and what he plans to improve.
  • Article: Social Before Cereal for Millennials in the UK

    25 Nov 2014 | 8:01 pm
    Social media uptake among millennials in the UK is predictably high, and this demographic group is also most likely to access social networks via mobile devices. It comes as no great surprise, then, to hear that many millennials check their social networks before they even reach the breakfast table.
  • Article: Where Will Canada's Shoppers Look for Black Friday, Cyber Monday Deals?

    25 Nov 2014 | 8:01 pm
    Black Friday and Cyber Monday are just a few days away, and shoppers in Canada looking to get in on the action plan to take slightly different routes to find deals. Traditional channels are tops for Friday, while Monday fans will stick with the day's theme and go digital. Despite the convenience of PCs, Black Friday shoppers are still far less likely than those on Cyber Monday to purchase on a computer or laptop—even if they research there.
  • Article: Mexico's Growing Internet Audience Buoyed by Young Users

    25 Nov 2014 | 8:01 pm
    Nearly 60 million people in Mexico—49.7% of the country's population—will visit the internet at least once per month in 2014, eMarketer estimates. Mexico's digital audience will be highly concentrated among teens and young adults, but mobile internet adoption will help users of all ages gain online access in the coming years.
 
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    Practical Ecommerce » Columns

  • 5 tips for more holiday ecommerce sales

    david sasson
    19 Nov 2014 | 7:32 pm
    There is a saying I’ve heard since moving to Kansas: “You make hay when the sun shines.” Well, for virtually all retailers in the U.S., ...
  • How I detect ecommerce fraud

    Erica Tevis
    17 Nov 2014 | 11:08 am
    I read an article the other day that said online fraud is at its highest during the Black Friday to Cyber Monday timeframe. It’s no ...
  • 8 ways to attract customers and boost sales

    elizabeth ball
    4 Nov 2014 | 7:43 am
    With the holiday period underway, you may be looking for ways to win new customers and boost sales. Here are eight ideas to consider adding ...
  • Wanted: crystal ball for inventory demand

    Richard Stubbings
    2 Nov 2014 | 7:40 am
    The vast majority of articles and blogs regarding ecommerce focus on selling. They discuss the importance of marketing, search engine optimization, site design and navigation, ...
  • 5 off-page SEO tactics, from a do-it-yourself merchant

    Erica Tevis
    27 Oct 2014 | 4:03 pm
    In “11 ecommerce SEO tips, from the trenches,” my post in August, I discussed how I manage on-page search engine optimization. But even the best ...
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    Comparison Shopping Engine Strategies

  • New Blog Announcement

    Delisa Reavis
    19 Nov 2014 | 1:45 pm
    Dear Subscribers, We’re excited to announce the launch of our brand new blog! Not only will you notice a vibrant new look and feel, but you'll also have an overall better user experience. The new blog is equipped with categories, tags and a robust search feature so you can easily pinpoint the content you’re looking for. Also, given the growth of ChannelAdvisor’s global presence and readers, we wanted to tailor our content to you. Localized and relevant content will now be delivered to each region. IMPORTANT: In order to keep following our blog, you will need to re-subscribe. Please…
  • Cyber Five Frenzy: Test CBT and Look Beyond Google Shopping

    Delisa Reavis
    7 Nov 2014 | 9:00 am
    Selling internationally and exploring additional comparison shopping engines (CSEs) will stretch your products' reach this holiday season. Click here for tips!
  • 5 Reasons to Stick with Comparison Shopping Engines

    Delisa Reavis
    20 Aug 2014 | 12:54 pm
    Recently, a lot of online merchants with tight marketing budgets have been abandoning comparison shopping engines (CSEs) and instead diverting their marketing budgets to the ‘big three’ (Google, Amazon and eBay). At the same time, savvy retailers are capitalizing on this opportunity and seeing some stellar results — proving that there's still life in traditional CSEs yet. Need more convincing? Below are five of the top reasons it’s worth staying with CSEs. 1. You Don’t Want All Your Eggs in One Basket Though it’s true that most online sales are made through one of the big three…
  • Set Your Sights on Success: ChannelAdvisor Insite Auckland 2014 Conference

    Delisa Reavis
    3 Aug 2014 | 6:07 pm
    Educational opportunities and actionable takeaways abound at ChannelAdvisor Insite Auckland 2014: our annual half-day conference. Attend expert presentations on the state of local and global e-commerce, followed by a networking lunch and after-hours reception, where you can mingle with colleagues in the industry and speak with visionaries from companies such as Google, Trade Me and SLI Systems. In the span of a few short hours, you’ll hear about current and upcoming industry trends and learn practical tips for refining your multichannel strategy and growing your business. The Agenda This…
  • Expanding on Marketplaces Beyond Amazon and eBay — Sears

    Delisa Reavis
    9 Jun 2014 | 12:43 pm
    When you think of Sears, what product categories come to mind? It may not be surprising that on the Sears Marketplace, Apparel is up 36% and Auto is up 35%. But consider how unique it is for any marketplace to have cultivated a buyer audience in both these categories. For apparel sellers who want a boost in sales, look no further than Sears, whose long established brand has attracted loyal buyers for many years. And the same goes for auto retailers. The data we’re about to unveil about Sears.com may throw you for a loop, so fasten up. Sears.com is the third-largest online mass-merchant in…
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    Ecommerce Partners Blog

  • Upgrade Your Mobile Strategy This Movember

    Asi Erenberg
    17 Nov 2014 | 10:30 pm
    “Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has even spread south … with many men growing extra long beards in November, too. While several members of the ECommerce Partners team are participating in Movember festivities – namely,…
  • How to Use Google Analytics Data to Boost Sales

    Asi Erenberg
    10 Nov 2014 | 1:51 pm
    Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white hat SEO tactics, Google Analytics can be the source of all your ecommerce solutions. No matter what industry you are competing in, Google Analytics is a vital tool to understanding and interpreting the vast stores of data to which…
  • What’s Happening in ECP June/July 2014

    Asi Erenberg
    30 Jul 2014 | 1:12 pm
    WHAT’S HAPPENING IN ECP JUNE/JULY? The most fundamental goal of ECommerce Partners is to grow our clients’ businesses, and this month, ECP applied that goal to its own business. Not only did the team net one additional staff member, we welcomed new clients and explored different ways to interact with our associates. Departure Lounge ECommerce Partners knows why it rained so much in NYC this June; it was time for everyone’s favorite Irish co-workers to depart the consulting company! Lisa Donnellan and Kerrie McGee moved to the United States nine months ago and were driving…
  • Self-Diagnose: Which Search Bar Resulted In More Conversions?

    Asi Erenberg
    21 Jul 2014 | 9:11 am
    Topshop tested two search bar variations that had different call-to-actions. Test your ecommerce intuition by guessing which variation converted better.   Which search bar resulted in more conversions? Sample1 “Enter product name or code” Sample2 “I’m looking for …”   The Winner: “I’m looking for …” The text “I’m looking for…” within a closed search box was the winner, with an increase in conversions of 5.8% over the original design. Importance of Advanced Site Search: Shoppers who use site search convert two to three times as often as those who don’t.
  • Self-Diagnose: Which Offer Gained More Subscribers?

    Asi Erenberg
    30 May 2014 | 12:58 pm
    We tested two different types of promotions in a light-box pop-up to gain more newsletter subscribers for BabyBlankets.com. One promotion offered $10 off, while the other offered 20% off. Sample1   Sample2   Which offer gained more subscribers? With this example from BabyBlankets.com, the first pop-up gave the incentive to receive $10 off their order if they signed up for the email newsletter. The second pop-up gave the incentive to receive 20% off their order. If you guessed the $10 off offer would perform better, you’re right! Out of a sample of 5,000 users, this promotion…
 
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    Blue Acorn

  • Blue Acorn Brings Google’s Enhanced Ecommerce to the Magento Masses

    Justin Poole
    5 Nov 2014 | 6:37 am
    When Google released Universal Analytics in beta last year, we were impressed, but not surprised. Google stays ahead of the curve, and we knew the ability to track visitors across multiple devices would soon become the standard. As expected, they did it first, and they did it well. However, when they announced Enhanced Ecommerce earlier this year, we began looking at the godfather of analytics in a whole new light. Click HERE to view this extension on Magento Connect. Enhanced Ecommerce – in our eyes – represents Google’s strongest commitment to eCommerce analytics to date.
  • Blue Acorn Launches New Website for Curtain Call

    Bethany Kelley
    3 Nov 2014 | 5:19 am
    This week, Blue Acorn announced the launch of a new website for Curtain Call, a premiere supplier of dance recital apparel, owned by Perform Group, LLC, the industry leader in gymnastics and dance apparel. The new site is built on Magento Enterprise Edition 1.14. Perform Group selected Blue Acorn to upgrade their family of websites from an outdated proprietary platform to provide their customers (primarily dance studio owners) with a streamlined shopping experience. The unique requirements gave Blue Acorn the opportunity to integrate several custom modules. “Selecting Blue Acorn as our…
  • Meet Blue Acorn at Fashion Digital New York

    Justin Poole
    15 Oct 2014 | 6:53 am
    Blue Acorn is proud to be sponsoring this year’s Fashion Digital New York, October 20-21, and will be actively involved in both days of workshops and discussions surrounding eCommerce strategies and solutions for the fashion retail industry. The workshops on Day 1 will take place in the Digital Sandbox at 55 Broad Street. We’re excited to join our client, Rebecca Minkoff, for “Rethinking Mobile Engagement with Responsive Web Design” at 11:25 a.m. in Room B. Rebecca Minkoff’s SVP of eCommerce, Emily Culp, will join Blue Acorn’s Founder & CEO, Kevin Eichelberger, and eBay…
  • The Dangers of Quick A/B Tests

    Matt Rickerby
    7 Oct 2014 | 7:23 am
    Testing is a science, and scientists go to great lengths to obtain accurate results. They ensure accuracy by writing a solid hypothesis, creating clean environments, minimizing outliers, and waiting for enough data to collect. You may not be looking for a cure or an answer regarding the cosmos, but if you want accurate results, you have to take a similar scientific approach. A Solid Hypothesis Sure, tests that rely on your gut instinct save time because they require little to no time to come up with a solid hypothesis, but there is a good chance that such a hypothesis is too weak. As an…
  • Blue Acorn Launches Responsive Site for VIETRI, Inc.

    Bethany Kelley
    6 Oct 2014 | 7:24 am
    Blue Acorn has just launched a responsive website for VIETRI, Inc., the largest importer of handcrafted Italian tableware and home décor products in the United States. The new VIETRI website is built on Magento Enterprise Edition 1.14. VIETRI began more than 30 years ago with three women’s passion for entertaining and love of all things Italian. Sensing a need for an immersive digital experience, VIETRI engaged Blue Acorn to share their lifestyle through a website redesign to give their customers a seamless Italian experience across all electronic devices.
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    Dynamic Pricing Strategies

  • ’Tis the Season for a Multichannel Approach: Top Strategies for Your Digital Channels

    Arie Shpanya
    24 Nov 2014 | 10:24 am
    *The following is a guest post from our partner, ChannelAdvisor. It’s that time of year again — to make your shopping list and check it twice. As consumers, it’s almost impossible to avoid the duties of holiday shopping. To cross names off our lists, some of us will venture onto online marketplaces such as Amazon and eBay. Others will scour the internet for the best deals through search engines, possibly finding their preferred price point through, say, a Google Product Listing Ad (PLA). And then there are those who will visit social shopping sites, like Pinterest or Wanelo, for gift…
  • Optimize Your Landing Page to Boost Conversion Rates

    Min-Jee Hwang
    19 Nov 2014 | 9:44 am
    How did you feel the first time you first went on your favorite retailer’s website? Your landing pages are often shoppers’ first introductions to you so you’ll want to make sure they have a good experience. After all, a well thought out webpage can turn a one time clicker into a lifelong customer. And isn’t that the point of online retail? You don’t want someone to simply visit your website, you want to make them feel comfortable and provide them with an understanding of what you are all about. The average shopper will leave a website after eight seconds, leaving you…
  • 4 Things Retailers Should NOT Do this Holiday Season

    Arie Shpanya
    17 Nov 2014 | 9:43 am
    Unless you live under a rock, you are probably aware that it’s crunch time for the holiday season. Black Friday is only a couple of weeks away, and everyone is talking about how you can prepare for the big day, and the weeks that follow. But, before you take off sprinting for the top spot this holiday season, we want to do a little bit of damage control for you. You’re probably close to being all set up for the holidays, armed with statistics and tips to get the most out of the season. Sales are expected to increase by 8-11% from 2013, but don’t let that get to your head. We all…
  • Revenue Boosting Tips for Ecommerce: Digitizing the Brick and Mortar Experience

    Min-Jee Hwang
    11 Nov 2014 | 12:46 pm
    It is easy to see the flaws in brick and mortar retailing solved by ecommerce; spending less on overhead, getting infinite shelf space, working in your pajamas, among others. But brick and mortar can’t be all bad, can it? Merchants have been peddling goods since before currency existed, so there must be some lessons to learn from thousands of years’ experience. It may be counterintuitive, but one of the first steps online stores can take to increase revenue is going back to the basics–namely, incorporating the enjoyable parts of brick and mortar shopping into your online store.
  • 5 Ways to Increase Mobile Conversions

    Arie Shpanya
    7 Nov 2014 | 12:29 pm
    *The following article was originally posted on the Echidna, Inc blog and is published with permission. Mobile’s growing enormously every year While it’s true that mobile commerce is a relatively small portion of all retail sales, it’s also one of the fastest growing segments. And it’s quickly becoming quite a significant chunk of all eCommerce sales, which indicates that companies large and small would be wise to give some serious care and attention to their mobile strategies. With that in mind, here are several ways to make the mobile shopping experience easier on your customers,…
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    Retail, in the eyes of the everyday customer

  • Spin the Digital Wheel

    betterretail
    24 Nov 2014 | 2:10 am
    Allaboutdance.com has a sweepstakes page where shoppers can spin a digital wheel and win a giveaway— Is this a good idea? I’m not sure, but I give allaboutdance.com props for testing something different.
  • The Best Conversion Trick of All

    betterretail
    17 Nov 2014 | 2:17 am
    There are many tactics to improve website conversion rates (here, here and here).But that’s what they are, tactics.If your aim is to actually change the way site visitors think there is only on true way to do it— dulcet copywriting.Here is an example from zingermans.com were they are talking about their spicy cashews (posted below)— Spicy Cashews with Lime Leaves Amazing Indondesian cashews. Cyrilla Suwarsa and her family make one of my favorite food finds of the last few years. It’s a big Indonesian family affair— Cyrilla’s sister made the recipe, her family grows the lime…
  • Banner Ads of eCommerce Site 2 on eCommerce Site 1

    betterretail
    10 Nov 2014 | 2:50 am
    There is something that’s bothered me for years. Some ecommerce sites (example http://www.fast-growing-trees.com) have banner ads promoting other businesses. This is the banner ad that’s currently on display at the footer of http://www.fast-growing-trees.com — Mind you, http://www.fast-growing-trees.com isn’t a low traffic site, their traffic is impressive— I can see why a tiny ecommerce site would have link-sharing with other sites, they are looking to boost SEO rankings. I can ‘somewhat’ see why a giant like Amazon would have links to other sites, Amazon’s ranking are so…
  • Exit Popup

    betterretail
    3 Nov 2014 | 2:09 am
    I saw this example on mageworx.com (http://blog.mageworx.com/2014/10/pop-up-forms/). They describe an example where when visitors to GetResponse.com close their browser window this sweet popup appears— Shoppers hate popups and will close them as soon as they can. But there are scenarios (like design concept above) where popups can work.
  • Reducing Checkout Friction

    betterretail
    27 Oct 2014 | 2:16 am
    An incredibly large number of shoppers abandon during checkout. On the first half of their visit (homepage, category page, product page and add to cart click) shoppers are building a mental case for buying an item.During second half of visit (cart page, shipping and billing page) they’re building a case to not buy.During this phase even the slightest inconvenience could derail the purchase process. Typing out shipping/billing info is a pain.Every typed letter adds friction.This is why this address field was so great (screenshot below).I just started typing the first 10 alphabets and an…
 
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    eBusiness Strategy

  • Mobile-Fueled Valuation: Uber at $40B?

    Julie Ask
    26 Nov 2014 | 10:36 am
    I am not a financial analyst so will not speak to the specifics on the $40B. Uber isn't a mobile app service. (I heard a taxi driver call them "app cars") Uber is a business enabled by mobile. Mobile changes consumer expectations of convenience along three dimensions: Immediacy - I may wait 3-10 minutes for a ride, but I have instant access to information (e.g., the location of the vehicle and when it will arrive). Simplicity - I press a button "pick me up" and a car is ordered for my precise location. Ordering a ride could not be any simpler - well, at least until someone learns to…
  • Mobile Is The Future Of Indian Commerce; Is Your Business Ready?

    Katyayan Gupta
    23 Nov 2014 | 8:51 pm
    Indian consumers are more likely to own a mobile phone and use it to access the Internet than own a PC or laptop and use a wired Internet connection. The stats speak for themselves: As of September 2014, India has more than 930 million wireless subscribers against just 27 million wireline subscribers. And while just 8% of these 957 million subscribers have a broadband connection (with download speeds of 512 kbps or better), fully 80% of them are mobile users. This is leading to the mobile mind shift: the expectation that consumers can get what they want in their immediate context and moments…
  • Mobile Laggards Beware - Google Is Exposing Your Shortcomings

    Peter Sheldon
    21 Nov 2014 | 8:36 am
    This week Google started promoting mobile optimized websites in their search results: Frankly I'm amazed it's taken Google this long to implement, however for mobile users it's a welcome addition to the search experience that alleviates the pain of clicking on a link only to find a desktop site at the other end. Now the consumer is in control and armed upfront with a Google endorsement of mobile readiness. This strategy is part of an evolution of preemptive warnings for mobile search users. Earlier this year Google started warning mobile users of destinations using Flash or…
  • The Digital Store Platform Will Support The Retail Store Of The Future

    Adam Silverman
    19 Nov 2014 | 7:35 am
    The in-store shopping experience is increasingly being transformed into a digitally enhanced experience for both the customer and retailer. Technologies such as beacons, retail store analytics, and store fulfillment programs are rapidly changing the definition of how a retail store operates and engages with customers. While 68% of customers use a mobile device while in a store, retailers are just beginning to take an active role in that in-store digital experience. Forrester believes that, in the future, retail stores that drive convenience, service, and relevant personalized experiences…
  • Insurers Will Pour Capital Into New Digital Innovation Ventures In 2015

    Ellen Carney
    18 Nov 2014 | 7:29 am
    Think that insurance is a sleepy industry? Think again. In 2014, global insurance companies raced to out-innovate each other. They turned to new digital innovations to fend off threats from insurance start-ups like MetroMile and PolicyGenius and sorted out new ways to remain relevant as a host of well-known brands like Google and AT&T crept into realms historically owned by insurance firms. We noted this innovation urgency among European and North American insurance firms earlier this year. In casting an eye forward, we predicted seven events that would change the insurance landscape in…
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    Solid Cactus, Inc

  • Is Your WordPress Blog or Website Up-to-Date?

    Scott Sanfilippo
    3 Nov 2014 | 12:53 pm
    Behind every good eCommerce store lies a blog, right? Of course! After all, blogging is an important component to an overall search engine optimization (SEO) strategy. If you’re like most online store owners, you’re probably running your blog on WordPress. With its robust features, an endless supply of plug-ins and ease-of-use, WordPress quickly became the most popular platform for bloggers. However, with popularity comes attention. In the case of WordPress, there are always individuals trying to crack the code and break into websites and blogs running on the platform. When…
  • Frequently Asked Questions About Responsive Design

    Scott Sanfilippo
    19 Aug 2014 | 10:46 am
    Since writing about our new Responsive Design offering for Yahoo! Store and Monster Commerce (Network Solutions) a few weeks ago, I’ve received several emails asking questions about what responsive design is all about. Today, I’ll answer some of the most frequent ones: Q: What exactly is responsive design? A: Simply put, responsive design is a way to program a website or eCommerce store so that it provides the user with an optimum browsing experience on whatever device they are viewing the website on. In other words, the website “responds” to the window size of the computer,…
  • Introducing Responsive Website Design for Your eCommerce Store

    Scott Sanfilippo
    23 Jun 2014 | 10:36 am
    Around this time of the year, as an eCommerce merchant, I start thinking about the upcoming holiday season.  While Christmas and Chanukah are probably the last things many of you are thinking about right now, online store owners are starting to plan for the busiest selling season of the year. In order to capture the most sales possible in the short period that kicks off on Black Friday and ends a few weeks later, store owners have to begin preparing their websites and getting their marketing efforts in check now. One of the hottest topics being talked about in eCommerce circles at the moment…
  • Reduce Your Abandonment Rate with our Shopping Cart Abandonment Tool

    Scott Sanfilippo
    13 May 2014 | 9:45 am
    Over the past several weeks we’ve been burning the midnight oil in the Solid Cactus Development Lab to bring you several new and updated features for your eCommerce store. In February we introduced our Mega Top Nav for Yahoo! Store that has proven to be a winner with store owners looking to provide their customers with an easy, not to mention eye-catching, way to navigate. In March, our Facebook fan building app, Get Me Likes, received an upgrade that allows for more screen placement options and some “under the hood” improvements. Since then, it’s quickly become one of our…
  • (Re)Introducing Scratch & Save for Your eCommerce Store!

    Scott Sanfilippo
    15 Apr 2014 | 10:30 am
    A few years ago we introduced an eCommerce store feature that I really got excited about. When our lead developer came to me with the idea for a virtual scratch-off coupon for the item page, I knew right away this was going to be something that store owners would want to have on their site for special sales and promotions. We built a prototype and selected about a dozen store owners to be part of a beta test to gauge coupon usage, customer comments, feedback on usability, etc. We made some tweaks and released “Scratch & Save” which quickly skyrocketed to be one of our top selling…
 
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    The Bigcommerce Blog

  • Happy Thanksgiving!

    Chris Apollo Lynn
    27 Nov 2014 | 7:55 am
    Today is Thanksgiving in the United States. It’s a day to surround yourself with family and friends, eat, and reflect on the things for which you are thankful. Here at Bigcommerce, we’re thankful to work with so many successful business owners. Without you, we wouldn’t be here. We’re thankful to wake up every morning and live our dream by helping you reach yours. If you have any questions over the holidays, our support team is on hand to help you with anything you might need. Happy selling, everyone! The post Happy Thanksgiving! appeared first on The Bigcommerce…
  • What can you expect from consumers this Thanksgiving weekend?

    Chris Apollo Lynn
    26 Nov 2014 | 1:00 pm
    According to the National Retail Federation’s Thanksgiving Weekend Expectations survey, more consumers are questioning whether they want to shop over the holiday weekend. While some may see these trends as a negative, digging into the data shows several findings that could prove truly advantageous to the ecommerce entrepreneur. Is your store ready? Let’s dive into the survey and find out. Consumers are waiting to see what’s on the menu When asked whether they planned on shopping this Thanksgiving weekend, a whopping 31.6% of all respondents answered “maybe,” compared to 29.5% who…
  • Feast your eyes on 3 videos to help improve your store’s sales

    Katey Ferenzi
    26 Nov 2014 | 9:42 am
    I don’t know about you, but I don’t want to waste a single calorie or sale during this time of the year. So, if you’re with me, feast your eyes on the following metrics and tips that will make sure your store to be stuffed with successful sales. In fact, consider this post your personal trainer to becoming an ecommerce glutton this holiday. And yes, stretch pants do help. Traffic and sale thresholds: Are you eating enough? First and foremost, determine just how much success and sales you’ll need to reach your fill. Without having an understanding of your business goals…
  • Holiday Hacks: 5 vetted tips for on-the-go store management

    Kenny Kane
    25 Nov 2014 | 3:10 pm
    As ecommerce entrepreneurs, the holiday shopping season means we’re torn between two worlds: spending more time with family and friends or watching the sales roll in. For me, the compromise is found in automations, apps and integrations that allow me to step away from the keyboard and pick up some eggnog. To make sure you #SellSmart this holiday season without sacrificing social time, here are a few tips that will maximize your ability to work on-the-go, even during the busiest shopping season of the year. 1. Make your backend mobile The Bigcommerce app can solve a lot of your…
  • 4 reasons why you should start a business during the holidays

    Michael Chorazak
    24 Nov 2014 | 12:27 pm
    Between traveling, shopping, cooking, shoveling, and entertaining, adding one more thing to your already overflowing holiday plate may seem crazy. I opened my first ecommerce store on Thanksgiving seven years ago, and while I wouldn’t recommend tackling something that big while mashing potatoes, there are several huge advantages to getting moving on an idea now. In fact, the holidays may be one of the best times of the year to start a business. Before you shake your head and click away, notice I said, “start” and not “launch.” We sometimes put off starting our dreams because we…
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    3dcart's Ecommerce Blog

  • It’s a Black Friday Blowout for New & Existing 3dCart Customers

    Dan Gerrell
    25 Nov 2014 | 11:30 pm
    As you probably know the 2014 holiday season is expected to be one of the biggest online holiday seasons in history. Online sales alone are forecast to jump 11% over last year to as much as $105 billion.. Don’t miss out on your opportunity to be a part of the eCommerce boom, you’ve already taken [...]
  • Luxury Sunglasses – #2 of 20 FREE Professionally Designed Responsive Themes from 3dCart

    Dan Gerrell
    25 Nov 2014 | 10:44 am
    As mentioned in our last post, 3dCart is being responsive to our customer base. Below is a preview of the new theme “Luxury Sunglasses”which will be the 2nd of 20 FREE professionally designed HTML5 themes released in the coming weeks.   If you would like to preview the live demo of this “Luxury Sunglasses, you [...]
  • 3dCart Releasing 20 New Professionally Designed Responsive Themes for FREE

    Dan Gerrell
    19 Nov 2014 | 2:28 pm
    Being responsive to our customer base is important to us so 3dCart is listening. One of the requests that we get on a regular basis is for new themes to choose from that are current and responsive. We are happy to announce that by the end of 2014, we will have more FREE professionally designed HTML5 themes [...]
  • 3dCart Named One of the Top 50 Florida Companies to Watch

    Dan Gerrell
    18 Nov 2014 | 5:48 am
    Launched in 1997, 3dCart, located in Tamarac, FL was recently named on the Florida’s “Companies to Watch” list, developed by the Edward Lowe Foundation as a unique way to recognize and honor second-stage companies that demonstrate high performance in the marketplace with innovative strategies and processes, making them “worth watching”. In order to determine the top [...]
  • Google Shopping: The Shelves of the Ultimate Digital Store

    Dan Gerrell
    13 Nov 2014 | 12:46 pm
    Get Your Products on the Shelves of the Ultimate Digital Store One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is difficult for you to [...]
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    The Official LexiConn Blog

  • ShopSite Tip – Fixing Failed Searches

    Rich A.
    19 Nov 2014 | 10:17 am
    Tweet Getting customers to your website is one of the most difficult things to do when running an online store, so don’t risk losing them once they arrive because they can’t find a product on your store – especially if it’s one you carry! Enable Search Logging If it’s not already enabled, turn on “Enable Search Logging” on the Preferences > Search Settings > Search Logging > Search Log Config screen in ShopSite.  It’s most likely already set to save history for 30 days, but you can adjust that setting on the same screen.  30 days…
  • Magento Store Slow? Here’s How it can Hurt and How You Can Fix it

    Robert Mangiafico
    12 Nov 2014 | 8:16 am
    Tweet A slow online shopping experience for your customers is not a good thing. These days, it not only angers your customers, it also gets the attention of Google in a not-so-good way. Luckily it can be fixed with a proper set up and a host that knows Magento well. Before we dig into the perils of a slow Magento store, let’s look at a few myths about page speed… Myths of Speed 1. If my site is fast, it will make people buy my products Unfortunately, speed alone is a not a cure-all. What makes people purchase your products or services is just that – Your products and…
  • Top Ecommerce Blog Posts and Articles for October 2014

    Robert Mangiafico
    5 Nov 2014 | 1:49 pm
    Tweet With Black Friday and the holiday shopping season looming ahead, here are a few posts you may want to take a look at as a final tune-up… 10 Scariest Things That Can Happen to Your Checkout – Get Elastic Don’t make these mistakes this year. 5 Ecommerce Mistakes to Avoid During the Holiday Season – Entrepeneur In case the 10 listed in the link above this one was not enough… Optimize your online store for holiday season in 6 steps – Inchoo Simple but true. Drive Ecommerce Conversions with First-person Statements - Practical Ecommerce Different way of…
  • POODLE SSLv3 Vulnerability – A Recap

    Robert Mangiafico
    29 Oct 2014 | 11:13 am
    Tweet Earlier this month, Google announced the discovery of a potential vulnerability in the SSLv3 protocol that is used in many web servers for secure page delivery. This was hot on the heels of the latest vulnerabilities to be announced, Heartbleed and Shell Shock, both of which were actually major security holes. Why isn’t POODLE the same level of severity as Heartbleed and Shell Shock? With the previous security issues, both Heartbleed and Shell Shock could be exploited remotely without the need to either have direct access to the server, or be able to intercept the traffic flowing…
  • ShopSite Tip – Merchant Alerts and Shipping Errors

    Rich A.
    22 Oct 2014 | 9:45 am
    Tweet A while back, we wrote about Payment Processor Errors and how they can be easily reviewed with the addition of the Merchant Alerts feature in ShopSite Pro v11 SP2.  Today we’re going to review another common alert tracked in Merchant Alerts – Shipping Errors. Where Is It? Merchant Alerts is in ShopSite Pro starting with v11 SP2 and it’s available on the Commerce Setup screen.  You can configure what alerts to track, whether to email you when an error occurs, and you can view prior error details. Email Alerts While sometimes they can be a little overwhelming on larger…
 
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    eCommerceCircle

  • 10 Do’s and Don’ts of Conversion Rate Optimization

    Csaba Zajdo
    25 Nov 2014 | 11:01 am
    Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions to make your site and your value proposition better for the next visitor. Use tools and data to get in touch with what works for your customers and continually improve your approach. These 10 Do’s and Don’ts will help you find the right path to conversion…
  • The Complete Approach To E-Commerce Marketing On A Budget

    Mark Ditteaux
    30 Oct 2014 | 2:43 pm
    You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, it can definitely be done. Of course, you should take some time to optimize your website for the search engines with high-quality content and keywords, but there are a lot of other things you should be doing if you really want your business to succeed…
  • Big B2C Ecommerce Targets B2B Ecommerce Franken-sites

    Steve Sassi
    20 Oct 2014 | 2:07 pm
    What does your B2B e-commerce website look like today? Is it unnavigable to all but the heartiest of your customers? Does integration to your order creation system involve spreadsheet dumps? Is it columns and rows of eye-straining part numbers with no pictures and little to no product description? Is it something your IT team duct-taped together with B2C e-commerce apps, hacking, tacking, cutting and customizing until now no one can manage it except the ones who built the Franken-site monster? Here’s the big question: Would you shop there? Honestly? Some big B2C e-commerce players are…
  • The Growth of Online Shopping in the Last Decade

    Menachem Ani
    1 Oct 2014 | 7:36 am
    Did you know that global online retail sales have increased 17% yearly since 2007? It is expected that the United States online retail industry will be worth $279 billion by 2015.   Via www.snapparcel.com
  • Hey Small Businesses! Texting Your Customers Works

    Ben Bakhshi
    22 Sep 2014 | 9:53 am
    My name is Ben Bakhshi, I am one of the founders of Coordinato, a platform for sending phone/text/email messages and reminders for small businesses (eCommerce and physical). I have learned a lot about the Text Message marketing industry while building this business, I’d like to share a tidbit to help small businesses grow. If healthcare companies send text messages to provide better healthcare (proving that in fact, people read text messages from their service providers), shouldn’t you consider using the same channel to help grow your business? The healthcare industry has been…
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    Practical Ecommerce » Columns

  • 5 tips for more holiday ecommerce sales

    david sasson
    19 Nov 2014 | 7:32 pm
    There is a saying I’ve heard since moving to Kansas: “You make hay when the sun shines.” Well, for virtually all retailers in the U.S., ...
  • How I detect ecommerce fraud

    Erica Tevis
    17 Nov 2014 | 11:08 am
    I read an article the other day that said online fraud is at its highest during the Black Friday to Cyber Monday timeframe. It’s no ...
  • 8 ways to attract customers and boost sales

    elizabeth ball
    4 Nov 2014 | 7:43 am
    With the holiday period underway, you may be looking for ways to win new customers and boost sales. Here are eight ideas to consider adding ...
  • Wanted: crystal ball for inventory demand

    Richard Stubbings
    2 Nov 2014 | 7:40 am
    The vast majority of articles and blogs regarding ecommerce focus on selling. They discuss the importance of marketing, search engine optimization, site design and navigation, ...
  • 5 off-page SEO tactics, from a do-it-yourself merchant

    Erica Tevis
    27 Oct 2014 | 4:03 pm
    In “11 ecommerce SEO tips, from the trenches,” my post in August, I discussed how I manage on-page search engine optimization. But even the best ...
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    TrialPay Blog

  • Play Video Games and Learn about Mobile Commerce at Game Monetization Summit 2014!

    Holly Urban
    24 Nov 2014 | 11:07 am
      TrialPay is excited to announce its sponsorship of this year’s Game Monetization USA Summit in San Francisco (December 4-5, 2014). As America’s only game monetization event, this summit will bring together key decision makers from industry leading publishers, developers and platforms to address the industry’s most critical challenge: Monetization. With over 200 leading visionaries attending and speaking from companies like EA, Big Fish Games, Gameloft, and Glu, Game Monetization USA Summit promises to be a unique educational experience and an amazing networking opportunity for…
  • Mobile commerce is the next wave of mobile advertising

    Guest Author
    22 Oct 2014 | 3:09 pm
    Daniel Kadvany authored this post for VentureBeat.  Daniel is TrialPay’s product marketer, focused on helping app developers monetize, acquire, and engage users.  CPI is currently the dominant ad format in mobile. App developers continue to spend to acquire users, even as CPI costs have continued to rise. Fisku’s Indexes have reported an annual increase of 16% on iOS and 44% on Android. Big industry players are capitalizing on this trend. For example, 59% of Facebook’s Q2-14 advertising revenue came from mobile, the majority of which was driven by CPI. The company generated $2.27B…
  • 2015 – The year that non-gaming apps become freemium

    Tesia Sommer
    6 Oct 2014 | 1:18 pm
    As summer turns to fall, TrialPay is looking ahead towards trends in mobile for 2015.  In 2014, we saw an increased focus on apps outside of the gaming category.  Apple created HealthKit and Google announced Google Fit, in an effort to bolster their platforms’ support for health & fitness apps.  People couldn’t stop taking Snaps on SnapChat or swiping away on Tinder.  TrialPay itself has been helping non-gaming apps monetize users.  We believe that 2015 will see a radical shift in the business model that non-gaming apps have traditionally used. These days, freemium is the…
  • Check out the games from TrialPay’s GamesBeat GameZone

    Amy
    23 Sep 2014 | 4:56 pm
      Last week, we attended GamesBeat in San Francisco.  This two day gathering brought together executives, developers and analysts gathered to discuss Total World Domination.  Well, at least in terms of gaming’s growing traction as a dominant medium for entertainment. Keeping with that theme, and TrialPay’s tradition of putting the developer first, we hosted the first ever GameZone at GamesBeat. We had eight developers come in to showcase their games at our booth, each in different stages of development and launch. If you didn’t get a chance to play them out last week,…
  • TrialPay Europe Heads to dmexco

    Olga Larina
    9 Sep 2014 | 11:22 am
    TrialPay is excited to sponsor at dmexco in Cologne this week (September 10-11).  As the premier event for digital marketing, with almost 500 speakers and 30,000+ attendees from around the world, dmexco promises to be an educational and exciting couple of days. This year, the theme of the conference and exhibition is “Entering New Dimensions”.  As the world goes increasingly digital, it is the perfect opportunity for marketers, advertisers and businesses on the whole to evaluate the consumer experience.  At TrialPay, we recently announced a large technology licensing deal with…
 
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    Fortune3 Blog

  • Happy Thanksgiving! 9 E-Commerce Innovations We’re Thankful For

    Dan
    27 Nov 2014 | 9:06 am
    So today, we’re going to take a look back on some of the top e-commerce innovations in the past few years. You take these things all for granted now, but at one time they were fresh and innovative. And thank goodness you have them…because they’ve made running your e-commerce business oh-so-much easier than ever before. Here they are in random order: 1. Live Chat/Live Video Assistance Yikes – remember what it was like to be browsing an e-commerce store all alone? Have you ever been to a physical store and were unable to find a sales associate to answer your questions?
  • How to Get Free Press Coverage Online

    Dan
    25 Nov 2014 | 7:29 am
    How can the bootstrapping startup possibly contend with a highly competitive online marketplace? Well, fortunately, there’s a ton of things you can do. And today, we’re going to show you how to get some good press coverage, even if you don’t have any budget to do it. But you gotta be clever about it because journalists get pitches all the time. Here are some ways to do it: 1. Hit Up Leading Online Influencers They can send a drove of traffic to your website. Check the number of social shares they get on their average blog posts. You can try for the A-listers – the…
  • How to Counteract Showrooming

    Dan
    20 Nov 2014 | 9:57 am
    If you have a physical store, have you ever felt that you are “showrooming” to your customers? Do all indicators look good, and then suddenly, when it’s time to buy, they decide to walk away and go somewhere else? Best Buy was struggling with the “showrooming” effect in late Fall and early Winter of 2012. Its stock price bottomed out at around $11.00 back then, and now it’s made a nice comeback, as it sits around $35.50. It tried an ad campaign that actually encouraged people to use it for showrooming. But what really worked was a guarantee to match any…
  • 15 Amazingly Inspiring Customer Service Quotes

    Dan
    18 Nov 2014 | 12:20 pm
    To consumers, the words “customer service” often take on a negative bent. That brings up thoughts of waiting forever on hold, not getting a good answer, and leaving the situation even more frustrated than before. Customer service can be stressful, draining work. But if you’re doing it right, it shouldn’t be a bad thing. So if you’re having a hard time getting through it, here are some inspiring quotes to pick you back up: 1. The goal as a company is to have customer service that is not just the best but legendary. - Sam Walton, Founder of Wal-Mart 2 In the old…
  • Did You Know Reddit Can Help You Sell?

    Dan
    13 Nov 2014 | 4:58 pm
    You may or may not be familiar with Reddit. It’s certainly well-known among some circles, and it has more than 5 billion monthly pageviews. But it’s not on the radar of the mainstream American like, say, Facebook. If you’re not familiar, it’s basically one gigantic internet forum. And of course they’ve got to make some profit to keep business going, so they let you pay to run ads. These ads are great for the bootstrapping startup because they don’t cost a heck of a lot, and you can get a pretty nice ROI. Here are some tips for making Reddit your next profit…
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    cpcstrategy.com

  • How Are People Shopping Online This Holiday? Top Ecommerce Statistics [Infographic]

    Stephen
    25 Nov 2014 | 5:53 am
    Americans are expected to spend $72.4 billion shopping online for the holidays this year. Savvy businesses are looking for different ways to optimize their online sales. This infographic from ShortStack highlights a number of tips they can consider. Here are some holiday... > Read More The post How Are People Shopping Online This Holiday? Top Ecommerce Statistics [Infographic] appeared first on .
  • PPC Advanced Strategy: New Strategy to Outrank Competition on AdWords

    Mary Weinstein
    24 Nov 2014 | 3:04 am
    In 2015, almost all of Google’s search result page (SERP) space is PPC advertising. AdWords advertisers are increasingly challenged with getting visibility on these pages with limited space, creating a highly competitive advertising landscapte. The average  Google search page real estate (desktop)... > Read More The post PPC Advanced Strategy: New Strategy to Outrank Competition on AdWords appeared first on .
  • SEO vs. PPC: Which one is more important? [Infographic]

    Mary Weinstein
    21 Nov 2014 | 5:19 am
    In June, Jim Yu, a contributor for Search Engine Land, wrote that PPC and SEO are both essential components of most search engine marketing campaigns. But which campaign should you spend more time on- SEO or PPC? Siteber recently created an infographic... > Read More The post SEO vs. PPC: Which one is more important? [Infographic] appeared first on .
  • 7 Key Google Shopping Updates Announced Just in Time for Thanksgiving Weekend

    Mary Weinstein
    19 Nov 2014 | 12:40 pm
    Today, Google announced significant updates to their Shopping program – changes which should positively impact how retailers can leverage their inventory on search for the holiday. Below we cover what the more significant updates actually mean. The 7 Google Shopping Updates Addition of PLA Auction Insights Improved... > Read More The post 7 Key Google Shopping Updates Announced Just in Time for Thanksgiving Weekend appeared first on .
  • This Week in Retail Search News 11/19/2014

    Mary Weinstein
    19 Nov 2014 | 3:58 am
    Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Each week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. This is a... > Read More The post This Week in Retail Search News 11/19/2014 appeared first on .
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    Custom Ecommerce Blog by Ydeveloper

  • Sky-high your Small Business with Revamped Yahoo! Store Platform

    18 Nov 2014 | 12:52 am
    Yahoo's venerable Software-as-a-Service (SaaS) eCommerce platform has acquired a new avatar. The new SaaS goal has been reinvented to help small business eCommerce retailers, like you, gain top dollars. The reinvented platform will make you a pro at running your yahoo ecommerce online store business from anywhere, anytime. In other words, you can take your competitors head-on with Yahoo's newly innovated Software-as-a-Service eCommerce platform.According to the vice president and head of Yahoo Small Businesses, the new and revamped Yahoo stores platform is specifically equipped to do four…
  • Why you need a mobile app for your Yahoo! Store

    13 Oct 2014 | 4:23 am
    Mobiles are one of the most remarkable mediums to attract traffic. And with 20 percent of sales being channeled from mobiles, the message is all the more loud and clear to eCommerce owners: adapt mCommerce or die. Small wonder, most of the eCommerce businesses are going the mobile way. However, the big question right now is, what about mobile apps? Is it the right fit for your business or having a responsive web design is good enough?Here are six factors, which would tell you, why a mobile app is a must-have for your Yahoo! Store.1. Regular Purchases: First know the kind of products you…
  • How to Target Millennials with M-Commerce This Holiday Season

    19 Aug 2014 | 11:16 pm
    Target the Millennials is the new buzzword in the eCommerce world? Millennials? Doesn't that ring a bell for you? Okay. Millennials is used in reference to the digitally-driven American teenagers and twenty-somethings who have become prime new targets of eCommerce marketers. And if you happen to run an eCommerce store that's targeted toward the millennial generation, then it's time to make your site mobile-optimized.   Here are three key considerations when optimizing your website for mobile:1. Spotlight On The Site:With the millennials going mobile crazy, Google doesn't wish to…
  • 5 Top eCommerce Trends For 2014

    6 Aug 2014 | 4:27 am
    With the passage of time, eCommerce is getting more advanced and sophisticated. Just take this year's Super Bowl as an example. NFL conducted massive location-based marketing campaign in which the league's wireless transmitters interacted with fans' smartphones. The result: fans could find all the information, including hot dog stalls and T-shirt shops, with a push of a button. If you want to remain a front runner in this made race of eCommerce, you have to offer something outstanding in terms of shopping experience. You have to know what will work in the short term as well as in the long…
  • How to Combat Buyers Objections for Higher Sales

    22 Jul 2014 | 2:08 am
    Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale…
 
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    The Ecommerce Authority

  • Chicken Waterer Finds Success with Shipwire & Volusion

    Volusion
    26 Nov 2014 | 2:05 pm
    With the help of Shipwire Mark Delman turned his passion for small farming and his business savvy into a thriving business. A simple solution for a global problem, Chicken Waterer’s biggest struggle is now keeping up with demand. How caring for chickens turned into a profitable startup When we think of startups, we usually think of the tech industry, but there are plenty of startups that don’t fall into that category. For example, while most Silicon Valley companies spend their early days scrambling to find investors and engineers, Mark Delman, CEO of Chicken Waterer, set out to…
  • Cross Off Technical Concerns with Our SEO Troubleshooting Checklist

    Volusion
    25 Nov 2014 | 11:37 am
    Learn the top technical issues that impact your search engine optimization and how to correct them in today’s SEO troubleshooting checklist. Despite the continually complex nature of search engines, there are still technical stumbling blocks that can confuse their ability to crawl a site and understand that nature of its content. There are also technical measurements, such as load time, which search engines use to make judgements regarding user experiences. Most SEO efforts require months of dedicated campaigning in order to achieve appreciable results, but tackling a few technical…
  • Setting a Foundation for SEO with Product Categorization

    Volusion
    24 Nov 2014 | 1:42 pm
    Proper product categorization makes your site easier to understand, both for your customers and for search engines. One of our Team Leads explains methods for achieving SEO success with customer-minded categorization. One of the most important yet overlooked parts of setting up an ecommerce store is organizing the category architecture in which your products will live. An ecommerce site’s category layout has a large effect on the customer’s interaction with your store and, in turn, the success of the site. A successfully organized ecommerce site will assure visitors they are in the right…
  • Planning Your Holiday Shipping & Your “Ship By” Schedule

    Volusion
    21 Nov 2014 | 11:29 am
    The biggest sales days of the season are fast upon us. Plan your holiday shipping schedule and remind your customers of upcoming shipping deadlines with a helpful infographic. In order to keep our merchants and their customers on top of holiday carrier changes and “ship by” dates, our partners at ShipStation have put together a helpful infographic with important dates and scheduling guidelines. Be sure to keep informed of upcoming deadlines and keep your clientele informed of their last days to ship for their gift-giving needs. And don’t forget, as these deadlines approach,…
  • Stay Ahead of Dimensional Shipping & Capture the Selling Power of Shipping Promotions

    Stephan Millies
    20 Nov 2014 | 9:44 am
    Don’t let shipping changes disrupt your holiday sales. Learn how to stay ahead of the curve, avoid costly mistakes and sell more with powerful shipping promotions. You are probably a busy athlete in the current “triathlon” of power-shopping artistic gift-wrapping bulk shipping And whether you do it for your loved ones or handle the orders of your store, it is all about these special surprise moments under the Christmas tree. Surprises are great. We all love the thoughtful, pleasant ones; when it comes to online shopping however, surprises can mean conversion tragedy. Just like with…
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    » Blogs

  • 9 E-commerce trends in 2015 that influence buyer experience

    Nate
    26 Nov 2014 | 4:07 pm
      With 2015 looming, it’s time once again to sift through our e-commerce stained tea leaves and make some predictions for what the new year will bring to e-commerce. Among other things, 2015 promises to boom after a heady 2014, with U.S.-based e-commerce predicted to reach $350 billion in sales by year’s end. When they finish tabulating the numbers, global sales are expected to reach $1.5 trillion. Even the holidays promise to be bigger than ever, with an estimated $617 billion in sales. We’d like to call this the year of the consumer. The customer’s always been right, but these…
  • Shipwire: Why Go?

    Stephen Searles
    19 Nov 2014 | 6:12 am
      What we’re up to At Shipwire, we’ve started to fold Go into our technology stack. In this post, I’d like to explain why, and in doing so, address some recent concerns about the language. Shipwire and I have a shared history of PHP. (We know, we’re working on it.) When we did our early development in 2007 and before, it was ubiquitous. Alternatives at the time were either ill-fit for web applications or required more than affordable commodity hardware—neither great choices for early-stage startups or young students trying to learn the Internet. Today, hardware is cheaper…
  • Open Source: Redis Client for Go

    Stephen Searles
    18 Nov 2014 | 11:14 am
      There are a number of client libraries for Redis written in Go. They generally take two forms: one which provides a connection type where you can send handwritten commands, and the other which provides a connection type with methods for the many Redis commands. The reply types typically provide a set of methods that return a string, a slice of strings, a slice of bytes, a map, etc. This leaves out my favorite Go idiom: readers and writers, so I wrote another Redis client for Go that solves this deficiency. This means when I GET a value that’s a 128 MB bulk string, I get back a reader…
  • Shipwire Open Source: Giving Back

    evan
    18 Nov 2014 | 11:13 am
    Giving back to the Shipwire community Like many SaaS platforms, Shipwire makes considerable use of open source tools and libraries. Open source technology has given us the ability to focus on core logistics problems while not reinventing wheels. For some time now, our team has been thinking of ways we could begin to give back to the community that has allowed us to run as fast as we have. A group of us sat down a few months ago to take inventory of code we had written that we could conceivably open up and share with the world. Thanks to thoughtful investments by our engineers, it did not take…
  • Celery integrates with Shipwire

    Stephen
    18 Nov 2014 | 8:14 am
    We are excited to announce that Celery is now integrated with Shipwire! Celery is a pre-order platform that merchants can use to take pre-orders for new products or back orders for products that are out of stock. If you’re planning to launch a new product, you can also run a crowdfunding campaign on your own website with Celery. For information about using the integration, please see our Celery connection information page and check out the FAQs below. Who Uses Celery? Successful crowdfunded companies like Pebble and Lockitron use Celery for pre-orders. Large brands and innovative…
 
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    Building Keystones

  • November E-commerce Digest

    Elan Sherbill
    25 Nov 2014 | 1:20 pm
    This month on Building Keystones we featured the cleverbridge E-commerce Benchmark Report, a must-read for those interested in best practices gleaned from processing millions of monthly e-commerce transactions in over 250 countries. We also offered our readers six guides on essential e-commerce strategy and tactics, including information on handling VAT rates, conversion optimization tips, making the most of November […] The post November E-commerce Digest appeared first on Building Keystones.
  • E-commerce Eye Candy – Holiday Season Numbers [Infographic]

    Elan Sherbill
    24 Nov 2014 | 8:27 am
    Is November and December e-commerce really all that important? You’ll need to confirm the answer to that question with your own analytics and reporting tools, but a little bit of context never hurt anyone. Direct your attention to this chart from comScore: This chart shows the top ten spending days made online from desktop computers in 2013. […] The post E-commerce Eye Candy – Holiday Season Numbers [Infographic] appeared first on Building Keystones.
  • Holiday Season E-commerce

    Elan Sherbill
    19 Nov 2014 | 2:07 pm
    It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and gifts for their families and friends. It is why holiday season e-commerce, by which I mean revenue and sales from November and December, can account for […] The post Holiday Season E-commerce appeared first on Building Keystones.
  • Six Guides on E-commerce Essentials

    Elan Sherbill
    17 Nov 2014 | 7:27 am
    You need to improve your e-commerce performance. But where to start? There are so many ways to create more conversions, raise average order values and decrease costs related to your e-commerce store. Just in time for the holiday season of November and December, when you know store visits are going to increase with gift seeking consumers, […] The post Six Guides on E-commerce Essentials appeared first on Building Keystones.
  • KPIs and Customer Satisfaction Surveys

    Emily Oney
    12 Nov 2014 | 1:26 pm
    Successful software companies understand that their customers provide them ample opportunity to improve many aspects of the customer experience – from marketing to the checkout process to product support. Keeping Customers Loyal It is easy to understand that when customers have positive interactions with your brand they are more likely to remain loyal. And if […] The post KPIs and Customer Satisfaction Surveys appeared first on Building Keystones.
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    Reevoo » Posts

  • Customer-ise your products

    Mitchel Nicholson
    27 Nov 2014 | 4:28 am
    By Hannah Murray-Sykes Products are innovative ideas turned into reality. They are conceived, tested, created and packaged, all with one end goal: selling to consumers. So, surely listening to your customers is the most important part of the process? Previously, we looked at where businesses are going wrong with product launches. Launching a new product is very expensive, and businesses can’t afford to make any mistakes. We explored how your marketing approach to pricing and promotion can be streamlined through collecting reviews before launch, and how displaying them should be part of your…
  • 8 ways to hack your business with reviews

    Mitchel Nicholson
    25 Nov 2014 | 7:01 am
    By Mitchel Nicholson Most businesses brag about their customer service. If they don’t, or don’t find it important, they shouldn’t be in business. Customer service is one thing, but if the world revolves around customers, shouldn’t every aspect of the business do the same? In our latest ebook, More than a Score, we’ve pinpointed eight facets of your business you can completely ‘customer-ise’ by using a source of data you might be underestimating – consumer reviews of your products and service. Here’s a taster… 1. Marketing “49% of people expect a company they have…
  • Has transparency’s moment arrived?

    Mitchel Nicholson
    19 Nov 2014 | 4:32 am
    By Mitchel Nicholson What’s the most shocking thing marketing can do? In our opinion: be honest. In his latest blog for Econsultancy, our VP of Innovation, Edwin Bos has looked at a marketing campaign that did honesty the right way. See Edwin’s blog here and follow him on Twitter for more wisdom: @EdwinBos RELATED READING: Honesty is the best policy The evolution of advertising
  • Honesty is the best policy

    Gustavo Machado
    11 Nov 2014 | 1:57 am
    By Hannah Murray-Sykes Demonstrating that you are transparent and open with your customers is vital, whatever industry you work in. A very important part of this is how you deal with negative feedback. It’s not just about helping that individual – it’s also about showing other consumers that you care. Bad reviews are no longer something to be afraid of. Dealing with them properly can actually be more beneficial than a good review, and companies are starting to really understand what this means. There are three essential elements to this message: 1. Trust. Consumers won’t trust reviews…
  • Making a campaign out of user generated content

    Mitchel Nicholson
    5 Nov 2014 | 4:00 am
    By Mitchel Nicholson Just as Mums, Dads, sons and daughters everywhere are looking for the perfect gift for their loved ones; marketers are busily devising the perfect Christmas marketing strategy. Maybe the answer has been right in front of them all along. For most families, Christmas gifts are the most highly emotional purchase of the year. It’s also the year’s most saturated advertising period – which creates a pretty treacherous landscape for marketers. There is a way into the collective hearts of Christmas gift-givers, but traditional advertising isn’t it. People won’t…
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    ecommerce.shopatron.com

  • [Infographic] Thanksgiving Deal Guide

    jking
    24 Nov 2014 | 5:19 pm
    Featured Resource: 0Resource Thumbnail:  Shopatron’s annual Retailer eCommerce Study revealed interesting findings on Thanksgiving deals - just in time for the busiest shopping season of the year! So, what are the most popular days to find deals and where? How will you decide when to battle massive crowds for a bargain or shop from the comfort of your own home? Find out in our infographic below. Tweet
  • Click-to-Brick Retailers Like Amazon Prove Physical and Digital Integration Is a Must

    aainsworth
    20 Nov 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The recent news of Amazon’s new physical location is a sign that the in-person shopping experience is far from dead. What does this mean for your business? Tags: amazonclick to brickbrick and mortarlocal shoppingecommerce trendsholidaystrategies and trendsomni channelphysicalship from storein store pickupinventory lookupin store returnsship from warehousecategory: Retail Strategies and TrendsIt seems like just yesterday the retail industry was in a mild state of panic, worried that the success of online…
  • 3 Steps for Implementing Store Fulfillment

    aainsworth
    10 Nov 2014 | 3:38 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: For companies of any size, the challenges involved with rolling out a store fulfillment program can be daunting. These obstacles shouldn’t outweigh the huge opportunity in omni-channel fulfillment, so we have outlined three steps for you to launch a successful store fulfillment program. Tags: fulfillmentin-store pickupship-from-storeinventoryinventory lookuporder managementorderfulfilldistributionretailersretailerimplement3 stepscategory: Retail Strategies and TrendsIf the massive popularity of online…
  • Avoid holiday shipping anxiety. Peace of mind comes with streamlined order fulfillment.

    aainsworth
    4 Nov 2014 | 4:12 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online shoppers feel that prompt and worry-free shipping is one of the most important factors when they decide where to spend their money. Make sure that their money is spent on your product with this simple strategy. Tags: fulfillmentin-store pickupshipdistributeorderorder managementdistributed order managementdistributioncategory: eCommerce Trends for BrandsOnline shoppers, especially during the holidays, feel that prompt and worry-free shipping is one of the most important factors when they decide where to…
  • Meet Allied to Win: FREE Two-Year Pilot, Our Commitment to Your Success

    aainsworth
    4 Nov 2014 | 2:31 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Leading retailers use Shopatron’s cloud-based order management solutions to power a world-class customer experience. Now, you can try them for free. Tags: pilotfree pilotorder managementordereCommerceretailfreeproductshipsame dayship from storeship from warehouseinventoryin-storesame day pick uppick up<p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt; font-stretch: normal; font-size: 16px; line-height: 1.15; font-family: HelveticaNeueW02-55Roma, Helvetica, Arial, sans-serif; color: rgb(65,…
 
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    ecommerce.shopatron.com

  • [Infographic] Thanksgiving Deal Guide

    jking
    24 Nov 2014 | 5:19 pm
    Featured Resource: 0Resource Thumbnail:  Shopatron’s annual Retailer eCommerce Study revealed interesting findings on Thanksgiving deals - just in time for the busiest shopping season of the year! So, what are the most popular days to find deals and where? How will you decide when to battle massive crowds for a bargain or shop from the comfort of your own home? Find out in our infographic below. Tweet
  • Click-to-Brick Retailers Like Amazon Prove Physical and Digital Integration Is a Must

    aainsworth
    20 Nov 2014 | 9:22 am
    Featured Resource: 0Resource Thumbnail: Resource Summary: The recent news of Amazon’s new physical location is a sign that the in-person shopping experience is far from dead. What does this mean for your business? Tags: amazonclick to brickbrick and mortarlocal shoppingecommerce trendsholidaystrategies and trendsomni channelphysicalship from storein store pickupinventory lookupin store returnsship from warehousecategory: Retail Strategies and TrendsIt seems like just yesterday the retail industry was in a mild state of panic, worried that the success of online…
  • 3 Steps for Implementing Store Fulfillment

    aainsworth
    10 Nov 2014 | 3:38 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: For companies of any size, the challenges involved with rolling out a store fulfillment program can be daunting. These obstacles shouldn’t outweigh the huge opportunity in omni-channel fulfillment, so we have outlined three steps for you to launch a successful store fulfillment program. Tags: fulfillmentin-store pickupship-from-storeinventoryinventory lookuporder managementorderfulfilldistributionretailersretailerimplement3 stepscategory: Retail Strategies and TrendsIf the massive popularity of online…
  • Avoid holiday shipping anxiety. Peace of mind comes with streamlined order fulfillment.

    aainsworth
    4 Nov 2014 | 4:12 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Online shoppers feel that prompt and worry-free shipping is one of the most important factors when they decide where to spend their money. Make sure that their money is spent on your product with this simple strategy. Tags: fulfillmentin-store pickupshipdistributeorderorder managementdistributed order managementdistributioncategory: eCommerce Trends for BrandsOnline shoppers, especially during the holidays, feel that prompt and worry-free shipping is one of the most important factors when they decide where to…
  • Meet Allied to Win: FREE Two-Year Pilot, Our Commitment to Your Success

    aainsworth
    4 Nov 2014 | 2:31 pm
    Featured Resource: 0Resource Thumbnail: Resource Summary: Leading retailers use Shopatron’s cloud-based order management solutions to power a world-class customer experience. Now, you can try them for free. Tags: pilotfree pilotorder managementordereCommerceretailfreeproductshipsame dayship from storeship from warehouseinventoryin-storesame day pick uppick up<p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt; font-stretch: normal; font-size: 16px; line-height: 1.15; font-family: HelveticaNeueW02-55Roma, Helvetica, Arial, sans-serif; color: rgb(65,…
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    Ecommerce blog by PrestaShop

  • 25A quick guide to promoting black friday and cyber monday sales

    25 Nov 2014 | 12:18 pm
    25 A quick guide to promoting black friday and cyber monday sales Black Friday and Cyber Monday are literally days away.  Many online merchants will process their largest number of orders during the weekend. If you’ve downloaded our ecommerce holiday guide, you already have great ideas for promotions you can run. Once you’ve set up your sales, getting the word out is just as important. Check out this quick guide to promoting Black Friday and Cyber Monday sales. Leave a reply This post has been generated by Page2RSS
  • Nov

    25 Nov 2014 | 8:08 am
    Nov24 4 tests to run before launching your ecommerce site Magali Ferber Ecommerce Tips and Advice Have you ever visited an online store that looks like it accidently launched in the middle of construction? For many merchants, it’s no accident. New storeowners may sometimes be unaware of everything that should be tested before their store goes live. From device compatibility to creating user scenarios, this article covers all of the essential tests to guarantee a successful launch. Once you finish reading, you’ll know how to effectively switch from “Pardon our dust” to “Open for…
  • Nov

    24 Nov 2014 | 11:07 am
    Nov24 Holiday Tool Kit for your Ecommerce Site Julie Liu PrestaShop Partners With the holidays just around the corner, there’s a buzz of excitement in the air. Each shop is decorated with festive home pages, ready to welcome this season’s holiday shoppers. To help you make the most of the shopping season, we’re sharing this holiday tool kit to help prepare your ecommerce site. Let’s get started! Leave a reply This post has been generated by Page2RSS
  • Nov

    21 Nov 2014 | 8:30 am
    Nov21 Security Alert on the PayPal Europe module: Action required by December 3, 2014 Quentin Audrain PrestaShop News Hello PrestaShop Community, An industry-wide security issue with SSL V3 has impacted PayPal. As a reminder, SSL (Secure Sockets Layer) is a cryptographic protocol designed to provide communication security over the internet. This specific SSL V3 issue is known in the industry as POODLE. As a result, the PayPal Europe module for PrestaShop will need to be updated before December 3, 2014. We believe this update will only take you a few minutes and we encourage you to make the…
  • Nov

    19 Nov 2014 | 3:34 pm
    Nov19 10 Essential eCommerce Metrics for Google Analytics Kunle Campbell To begin with, let’s assume that you have been running your eCommerce site for a while and have the most basic eCommerce metrics tracking set up in your Google Analytics account like: Transactions Transaction Revenue Transaction Shipping Transaction Tax Item Quantity Unique Purchases Item Revenue This post aims to cover 10 complementary but essential metrics that should be tracked in Google Analytics for deeper insight into performance and users’ flow through the conversion funnel to enable you view your online…
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    SalesWarp Blog

  • “How do I keep product data current across many channels?”

    Janna
    25 Nov 2014 | 8:31 am
    Omni Channel Pain Point No. 2 November 2014 Over the past year, product information management has become a common pain of retailers expanding to new sales channels. And not just B2C channels; B2B product management is one of the most complex areas to handle since retailers can be distributing to a wide variety of other retailers, using a number of back-end systems. As merchants rise to the challenge of selling products across more sales channels, they are starting to ask themselves, “how do I keep product data current across many channels?” The solution these retailers need – simply…
  • Hidden costs of automation in the warehouse

    Janna
    27 Oct 2014 | 7:04 am
    A recent podcast with Retail Solutions Online and Jeff Hedges, President of material handling at OPEX Corporation, provided insight into the hidden costs of automation in the warehouse. There are many levels of automation in the warehouse that are possible with warehouse management software and materials handling equipment. Warehouse management software is used by retailers for inventory and order status visibility, and to improve data flow and organization across all internal and external warehouses. Materials handling equipment is used to increase the efficiency and accuracy of…
  • “Dealing with my outdated system has become a chore.”

    Ali Walton
    22 Oct 2014 | 6:00 am
    Omni Channel Pain Point No. 1 October 2014 Over the past few months the SalesWarp team has been collecting pain points from retailers we speak to on a daily basis. Not just any pain points, but specifically pains they experience managing an online business, more specifically around delivering an omni channel experience. As retailers rise to the challenge of offering a seamless customer experience across sales channels, pain points inevitably arise. So to help you alleviate, and hopefully even avoid some of these altogether, we will be tackling these pain points in this new blog post series.
  • How in-store associates can drive the omnichannel experience…and increase profits

    David Anderson
    20 Oct 2014 | 7:26 am
    Recently, I was in Target shopping for a comforter. As I was buying two of them (one for each kid), I found that there was only one on the shelf in the size I needed. Before I could even look for an alternative or search my smartphone, a sales person came around the corner to ask if I needed help. I told him the situation and within seconds he had located 2 of these comforters at one of their other stores on his hand-held scanner. It so happens that that store is just as close to my house as this one is. He even offered to call the store to put one on hold for me. Now this could have easily…
  • SalesWarp @ Shop.org Summit 2014

    Janna
    15 Oct 2014 | 5:00 am
    Last week the SalesWarp team returned from the Shop.org Summit, held in Seattle, Washington. With sunny, fall weather and multiple delicious meals at downtown restaurants, we all thoroughly enjoyed Shop.org’s 2014 location. Day 1: We spent Sunday (all day Sunday) building our booth for the expo hall. From our VP of Sales (see turning the wrench in the photo) to our VP of Marketing and CEO, this was truly a “team-building” event. If you haven’t seen us yet at other shows, this year has been all about SalesWarp bringing “Omni Channel Pain Relief” to each…
 
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    The Ecommerce Authority

  • Chicken Waterer Finds Success with Shipwire & Volusion

    Volusion
    26 Nov 2014 | 2:05 pm
    With the help of Shipwire Mark Delman turned his passion for small farming and his business savvy into a thriving business. A simple solution for a global problem, Chicken Waterer’s biggest struggle is now keeping up with demand. How caring for chickens turned into a profitable startup When we think of startups, we usually think of the tech industry, but there are plenty of startups that don’t fall into that category. For example, while most Silicon Valley companies spend their early days scrambling to find investors and engineers, Mark Delman, CEO of Chicken Waterer, set out to…
  • Cross Off Technical Concerns with Our SEO Troubleshooting Checklist

    Volusion
    25 Nov 2014 | 11:37 am
    Learn the top technical issues that impact your search engine optimization and how to correct them in today’s SEO troubleshooting checklist. Despite the continually complex nature of search engines, there are still technical stumbling blocks that can confuse their ability to crawl a site and understand that nature of its content. There are also technical measurements, such as load time, which search engines use to make judgements regarding user experiences. Most SEO efforts require months of dedicated campaigning in order to achieve appreciable results, but tackling a few technical…
  • Setting a Foundation for SEO with Product Categorization

    Volusion
    24 Nov 2014 | 1:42 pm
    Proper product categorization makes your site easier to understand, both for your customers and for search engines. One of our Team Leads explains methods for achieving SEO success with customer-minded categorization. One of the most important yet overlooked parts of setting up an ecommerce store is organizing the category architecture in which your products will live. An ecommerce site’s category layout has a large effect on the customer’s interaction with your store and, in turn, the success of the site. A successfully organized ecommerce site will assure visitors they are in the right…
  • Planning Your Holiday Shipping & Your “Ship By” Schedule

    Volusion
    21 Nov 2014 | 11:29 am
    The biggest sales days of the season are fast upon us. Plan your holiday shipping schedule and remind your customers of upcoming shipping deadlines with a helpful infographic. In order to keep our merchants and their customers on top of holiday carrier changes and “ship by” dates, our partners at ShipStation have put together a helpful infographic with important dates and scheduling guidelines. Be sure to keep informed of upcoming deadlines and keep your clientele informed of their last days to ship for their gift-giving needs. And don’t forget, as these deadlines approach,…
  • Stay Ahead of Dimensional Shipping & Capture the Selling Power of Shipping Promotions

    Stephan Millies
    20 Nov 2014 | 9:44 am
    Don’t let shipping changes disrupt your holiday sales. Learn how to stay ahead of the curve, avoid costly mistakes and sell more with powerful shipping promotions. You are probably a busy athlete in the current “triathlon” of power-shopping artistic gift-wrapping bulk shipping And whether you do it for your loved ones or handle the orders of your store, it is all about these special surprise moments under the Christmas tree. Surprises are great. We all love the thoughtful, pleasant ones; when it comes to online shopping however, surprises can mean conversion tragedy. Just like with…
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    EcommerceWeekly.com: Seller Tips for Online Retailers

  • 6 Customer Retention Tricks That Make Your Current Customers Purchase More

    AdminDivya
    21 Nov 2014 | 1:56 pm
    All businesses welcome new customers. But with your efforts to attract fresh shoppers, are you missing the opportunity to create repeat customers? You may be surprised at how easy – and cost-effective – it is to re-engage past and current customers vs. acquiring new ones. Here are six tips to encourage repeat business. #1. Make creating accounts easy. When customers take the extra step of registering with your site, sellers enjoy the benefits of recording and tracking shopping preferences – and also have access to their contact information for future marketing efforts. However, many…
  • [Infographic] Transactional Email Best Practices for E-Commerce Businesses

    AdminDivya
    14 Nov 2014 | 6:43 pm
    Are you using transactional emails to reach out and engage with your customers? Don’t miss out on this tremendous marketing opportunity to increase engagement with your customers and grow sales. Here are three key benefits of transactional emails: Increased customer confidence: When your customers regularly receive emails from you, not only does it build trust, but the likelihood of your emails being whitelisted and reaching their inbox is also much greater. Branding Opportunity: These emails are just another opportunity to get your branding message across to your customers. Make sure…
  • [Infographic] 2014 Guide to Holiday Shipping Carrier Changes & “Ship By” Schedules

    AdminDivya
    5 Nov 2014 | 2:18 pm
    The holiday season is about friends, family, parties, food, gifts, and for many ecommerce merchants, higher-than-normal sales. While multi-tasking is a large part of running an online store, it can get a little crazy when things ramp up in the months of November and December. No one wants an order or present to be late to its destination, so we here at ShipStation have made a handy wallpaper infographic to keep you in the know when it comes to holiday shipping. With this, you’ll be able to know at a glance whether your carrier is open, closed, or what service to use to make sure your…
  • Packages Not Delivered By eBay’s Global Shipping Program

    AdminDivya
    31 Oct 2014 | 12:49 pm
    eBay’s Global Shipping Program gives e-commerce sellers access to buyers worldwide, with tools that make it simple to sell internationally by shipping via a U.S. center. This means once you ship the package to the eBay warehouse, eBay reships it to the international destination and manages all customs forms, duties and taxes for you. This convenience brings with it some confusion regarding who’s responsible if packages don’t reach their destination. Here’s a look at what you need to know to avoid any surprises on both ends of the transaction. Who is responsible for packages not…
  • 3 Reasons Your E-Commerce Business Needs a Blog

    AdminDivya
    24 Oct 2014 | 2:53 pm
    A blog can be an incredibly effective tool for generating site traffic – and sales – plus building an overall audience for your e-commerce business. If your e-commerce site doesn’t already have a blog, here are three solid reasons to start one. Reason 1: To help your site rank in search engines. Even with a small readership, a blog’s impact on search-engine optimization (SEO) can be huge. A blog provides additional pages on which to include pertinent keywords and phrases, which helps your site appear in more searches; for example, with a blog entry titled “Silver Jewelry for…
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    Blog EN

  • A quick guide to promoting black friday and cyber monday sales

    Julie Liu
    25 Nov 2014 | 8:30 am
    Black Friday and Cyber Monday are literally days away.  Many online merchants will process their largest number of orders during the weekend. If you’ve downloaded our ecommerce holiday guide, you already have great ideas for promotions you can run. Once you’ve set up your sales, getting the word out is just as important. Check out this quick guide to promoting Black Friday and Cyber Monday sales. 1. Homepage Slider or Banner The best place to tell customers about sales is on your homepage. Both visitors looking for sales and those simply browsing your shop will be greeted with your sale…
  • 4 tests to run before launching your ecommerce site

    Magali Ferber
    24 Nov 2014 | 8:50 am
    Have you ever visited an online store that looks like it accidently launched in the middle of construction? For many merchants, it’s no accident. New storeowners may sometimes be unaware of everything that should be tested before their store goes live. From device compatibility to creating user scenarios, this article covers all of the essential tests to guarantee a successful launch. Once you finish reading, you’ll know how to effectively switch from “Pardon our dust” to “Open for business!” 1. COMPATIBILITY & RESPONSIVENESS The first thing to check on any website before…
  • Holiday Tool Kit for your Ecommerce Site

    Julie Liu
    24 Nov 2014 | 3:13 am
    With the holidays just around the corner, there’s a buzz of excitement in the air. Each shop is decorated with festive home pages, ready to welcome this season’s holiday shoppers. To help you make the most of the shopping season, we’re sharing this holiday tool kit to help prepare your ecommerce site. Let’s get started! SendinBlue LEVERAGE EMAIL MARKETING Reach out to subscribers in your email list to notify them of any sales or promotions you may be running. With SendinBlue’s all-in-one module, easily create stunning emails that captures your customer’s attention. Want even more…
  • Security Alert on the PayPal Europe module: Action required by December 3, 2014

    Quentin Audrain
    21 Nov 2014 | 7:01 am
    Hello PrestaShop Community, An industry-wide security issue with SSL V3 has impacted PayPal. As a reminder, SSL (Secure Sockets Layer) is a cryptographic protocol designed to provide communication security over the internet. This specific SSL V3 issue is known in the industry as POODLE. As a result, the PayPal Europe module for PrestaShop will need to be updated before December 3, 2014. We believe this update will only take you a few minutes and we encourage you to make the update as soon as possible. If you have not edited your module files Go to the modules section of the back office of…
  • 10 Essential eCommerce Metrics for Google Analytics

    Kunle Campbell
    19 Nov 2014 | 5:29 am
    To begin with, let’s assume that you have been running your eCommerce site for a while and have the most basic eCommerce metrics tracking set up in your Google Analytics account like: Transactions Transaction Revenue Transaction Shipping Transaction Tax Item Quantity Unique Purchases Item Revenue This post aims to cover 10 complementary but essential metrics that should be tracked in Google Analytics for deeper insight into performance and users’ flow through the conversion funnel to enable you view your online retail business from a different angle. They are: Buy-to-Detail Rate Internal…
 
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    Commerce 2.0 by ShopPad

  • Buying Psychology – What makes your customers tick?

    founders
    20 Nov 2014 | 12:27 pm
    There is more to successful marketing than meets the eye, but engages the brain. Over ads, sponsorships, and web clicks is a whole dimension to marketing design and presentation that has subtle though significant effects on your sales and conversions. The feeling, image, and mood your business can evoke from a consumer is as vital to your business as anything else. “Neuromarketing”, the study of the brain and its application in marketing, is a science that may be easily overlooked in small business practices, but when implemented, can leave more lasting impressions than a tweet or…
  • Top 5 Tips for Mobile Loyalty

    founders
    22 Sep 2014 | 6:20 pm
    Few retailers would argue against the importance of supporting multiple devices and resolutions for eCommerce. Which customers use your site more than ever? Your loyal, repeat customers. If you’re one of the many retailers that offer a customer loyalty program, you need to make sure that your loyalty program is where your loyal customers are. Examples such as Starbucks Rewards and Sephora’s To Go Apps have already shown that a loyalty program done well on mobile devices can be engaging and profitable. Here are five tips for your loyalty program on mobile: Tip 1: Mobile Referrals…
  • Get Customers Coming Back with Triggered Email for eCommerce

    founders
    27 Aug 2014 | 10:28 am
    In a world where your customers are increasingly on the go, it’s more important than ever to find effective ways to cut through the noise and get them coming back for repeat purchases. Triggered email, also known as lifecycle email or email marketing automation, is a very effective tool to that end. What is triggered email? Triggered email, very simply, is any email that is sent out to a customer or prospect based upon some unique event or action taken by them – a trigger initiating the email. Let’s look at a few examples: An abandoned cart email goes out an hour after a…
  • Unconventional Ways To Promote Your eCommerce Store

    founders
    28 Jul 2014 | 10:51 am
    SEOs and PPCs are the business ABCs… While we may know the key assets to drive commerce to one’s business these days, there are still corners of the online market still heavily untouched. Here are already existing and thriving communities to tap into. Reddit Reddit is often considered the front page of the Internet. A giant social bookmarking site, Reddit caters to just about every interest in the world. These interests are divided up into various categories called “subreddits”. There is a subreddit for everything from a specific tv show, to make-up, fishing, video games, and just…
  • Bold improvements

    founders
    7 Jul 2014 | 2:00 am
    We’ve made a bold new partnership that brings support for some of the best Shopify apps into ShopPad: compatibility with Bold Apps is now available for all stores! Check out some of our favorite apps by Bold to see how they can help you drive more sales: Customer Pricing Quickly setup tiered pricing for premium customers, membership plans or wholesalers. Product Discount Instantly create sales by brand, type, collection, hand-picked or store wide. Product Options Create simple or conditional options then bulk-apply them to any product. Quantity Breaks Easily give shoppers a discount if they…
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    Ecommerce Outtakes

  • Giving Thanks to Our Readers

    Nicole Panzica
    26 Nov 2014 | 4:00 am
    WordPress contact form by 123ContactForm Nicole Panzica on Google+The post Giving Thanks to Our Readers appeared first on Ecommerce Outtakes.
  • Today’s Top Ecommerce News

    Nicole Panzica
    21 Nov 2014 | 7:30 am
    Stiff Holiday Competition in Today’s Top Ecommerce News Four ecommerce basics to put the jingle into your holiday sales The time is now to make sure your ecommerce strategy is ready to deal with the hustle and bustle of the holiday retail season. Here are four key areas for online merchants to address in their ecommerce strategy to ensure their holiday retail season ends up with a stocking full of presents, instead of coal. (Entrepreneur) Delivery Wars: How 3 factions are facing off Amazon has teamed up with the USPS to provide Sun delivery, while Google is expanding its brand-name…
  • It’s Music Monday

    Nicole Panzica
    17 Nov 2014 | 8:46 am
    It’s Music Monday! Enjoy our playlist inspired by the music from Dumb and Dumber, Radiohead, and little Miss No-Spotify-Tracks. (Although we still prefer our PPC Manager’s version of Creep, played acoustically in the office at least once a week since Halloween.) Nicole Panzica on Google+The post It’s Music Monday appeared first on Ecommerce Outtakes.
  • Today’s Top Ecommerce News

    Nicole Panzica
    12 Nov 2014 | 9:52 am
    2 New Sales Days & 5 Security Lessons in Today’s Top Ecommerce News Alibaba reports record $9 billion Singles’ Day sales E-commerce giant Alibaba Group Holding Ltd reported more than $9 billion in sales on China’s Singles’ Day on Tues., illustrating the buying power of the Chinese consumer and the importance of the event in the retail calendar. Alibaba turned Singles’ Day, a Nov. 11 Chinese response to Valentine’s Day, into an online shopping festival in 2009. (Reuters) Verizon announces ‘Connection Day’ with digital freebies Verizon plans a…
  • Today’s Top Ecommerce News

    Nicole Panzica
    4 Nov 2014 | 7:54 am
    E-commerce explosion coming for 2014 holiday shopping: Dianne Buckner (CBC News) “Forty percent of Canadians are spending their dollars online with foreign retailers, and that’s because the selection is not [there].” One million Canadian households started shopping online in the past 8 months, which industry insiders attribute to growing trends e.g.  in-store pickup, mobile purchases, wide offering selection. Doing these 5 things can help you get more ecommerce sales this holiday season (Entrepreneur) “Holiday-season ecommerce sales figures hit a high of $46.55…
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    Build My Online Store

  • Episode #126: 12 Productivity Tools And Apps To Become More Efficient

    Terry
    23 Nov 2014 | 2:00 am
    There’s an endless amount of tools and apps out there designed to hack productivity. This week Travis and I go through a couple that we use on a consistent basis and suggest that you also try out. If you’ve got any that are helpful which we didn’t mention, let us know in the comments and we’ll give you a shoutout. Topics Discussed: Updates: Travis – How To Do Your 20s, E-Commerce Summit Updates: Terry – Making a sleeve 10x better than anything on the market Mentions In The Episode: Travis’ Guide To Outsourcing E-Commerce Summit Google Docs Anti-Social…
  • Episode #125: Lessons From Over 15 Successful Crowdfunding Campaigns

    Terry
    16 Nov 2014 | 2:00 am
    Last week the team from Bomber Barrel reached out to me about their Kickstarter campaign. Lead Designer Vincent Ng joins us this week to talk about launching a physical product and why crowdfunding should be the way to go for any new idea. Vincent has launched over 15 crowdfunding campaigns with a 100% success rate and has considerable experience in design, manufacturing, and marketing.   Topics Discussed: Background of Vincent and product design Partnering with entrepreneurs that have a product idea Creating the story, product, and brand of Bomber Barrel The difference between…
  • Episode #124: 9 Movies Every Entrepreneur Should Watch

    Terry
    9 Nov 2014 | 2:00 am
    Inspired by a Facebook post and the upcoming holidays, Travis and I go off on a tangent this week from regular business topics to discuss some movies that were critical in shaping our worldview as entrepreneurs. It’s interesting to see old movies with a different lens now, so let us know in the comments what movies that have been impactful for you.   Topics Discussed: Updates from Travis: Responsive design Updates from Terry: Leather laptop sleeve and spinoff brand “There is no spoon.” “You are not your fucking khakis.” “I’m gonna need those…
  • Episode #123: Is Your Business Aligned With Your Purpose?

    Terry
    2 Nov 2014 | 2:00 am
    Travis and I both have birthdays this week, so we got a bit sentimental on what we’re doing in life and our bigger purpose over the next few years. We started out as guys wanting to quit our jobs and build a business, but now that it’s happened – what’s next? This is a theme we’re seeing across the board among folks that have been in this movement for over two years, so tune in to hear how we plan to break through this barrier in life. If you’d like to join a private community of e-commerce entrepreneurs that own their own brand, manufacturing, and inventory working…
 
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    DataFeedWatch » Blog

  • Add a Sequential ID to Each Product

    Jacques van der Wilt
    12 Nov 2014 | 3:57 am
    Some channels (like DoubleClick) require a unique identifier for each product or a ‘counter’ that numbers all products sequentially. For that we launched the DataFeedWatch Product Number. This is how it works: We added a new field to your source feed: dfw_prod_no. This field contains a number for every product: - 1 for the first product in your feed - 2 for the second product in your feed - 3 for the third product in your feed - etc. dfw_prod_no is available to map any field you want, just like your ‘own’ input fields. Example: you can map Google’s ID field from dfw_prod_no: About…
  • Exclude Products with 100 Clicks and 0 Conversions in 1 minute.

    Jacques van der Wilt
    12 Nov 2014 | 1:10 am
    Many products get a lot of clicks but never get sold. If only you would know which products they are, you would stop advertising for them right away. With DataFeedWatch Analytics you can do that in 1 minute: 1. Filter out Bad Products: 45 seconds Create a filter to identify your bad products: 2. Remove them with just 1 Click: 15 seconds The table with products now shows all products with a lot of visits and no sales. - Select all with a single click - Click Pause selected products. All bad products are now removed from your product feeds. So they will no longer be advertised on your channels.
  • Encrypt your Data Feed

    Jacques van der Wilt
    20 Oct 2014 | 4:10 am
    Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values 2. At the bottom of the fold out, tick the checkbox for Encrypt Output. 3. Enter your own secret code. It is a simple but effective encryption. In this example: a is replaced by z b is replaced by y c is replaced by x etc. 4. If you only want to encrypt a specific part of the field, you can specify that with a regular expression…
  • Custom Channels

    Jacques van der Wilt
    8 Oct 2014 | 2:34 am
    Custom Channels enable you to create a data feed with your own specifications. You get to name the channel and the fields. Merchants use Custom channels for several reasons, like: Create a feed for a channel that is not supported by DFW Send a feed to a partner site Upload products to your own store: You can to optimize the (e.g.) CSV-file first or make sure it meets the field requirements of your shopping cart   Where are Custom Channels? In your DateFeedWatch Account click ‘Add channel’ icon. Choose a country and from a dropdown menu select ‘Custom channel’. Then name your…
  • Magento Product Types

    Jacques van der Wilt
    8 Oct 2014 | 2:04 am
    When you add a new shop, you will see 6 product types that you can select. Simple products This is the most popular product in Magento. It is a physical product with a SKU and no variations. For example, a cup, a table, a pencil. Simple product can be joined with a Grouped, Bundle or Configurable product types. Bundle Products A bundle of simple (or virtual) products. Merchants can build their own product from the available portfolio. These products cannot be sold separately. For example, a bike where a customer chooses wheel size or damper type. Every one of these items is a simple product,…
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    eCommerceFuel

  • Corporate Job Lessons: Entrepreneurial Lessons Learned from Corporate Life with Drew Sanocki of DrewSanocki.com

    Andrew
    21 Nov 2014 | 3:00 am
    New post from eCommerceFuel: Did you, like most business owners, start out in the daily 9-5 corporate world and dream of someday starting your own business? Do you think it is now time to make that leap into entrepreneurship? Well today, you are in luck, because we are discussing how you can take what you have learned in your daily grind to help you in your new eCommerce business. I invited Drew Sanocki back to the show to talk about how the lessons we have learned from our collective experiences in the corporate and military world. We talk about how what we have learned has shaped…
  • Selling Wholesale: How Do I Start Selling My Product Wholesale with Bill D’Alessandro of OrderCircle.com

    Andrew
    14 Nov 2014 | 3:00 am
    New post from eCommerceFuel: Have you ever wanted to make the leap from solely selling online to having a brick and mortar presence in order to have access to a larger customer base, without having to actually open a store yourself? If so…you are going to want to listen in to today’s episode! Today, Bill D’Alessandro and I dive into how we have sold our products wholesale in the past, drawing upon Bill’s expansive experience in setting up those types of deals. We share our hacks on how to find potential retailers, set up profitable deals and give your product and business…
  • Overcoming Insecurities: Dealing with Insecurities in Business with Drew Sanocki of DrewSanocki.com

    Andrew
    7 Nov 2014 | 3:00 am
    New post from eCommerceFuel: Have you ever watched a basketball game, been to a live event or even a concert and envied the confidence of those up on center stage? Did you wonder how they were able to get out there and play, speak or sing in front of everyone? Do you feel like you could never be like any of those people you look up to and be so confident in the spotlight? You may be surprised to learn that just about everyone you have ever looked up to for their seemingly effortless performances, have the same doubts and insecurities that you do! Drew Sanocki is back on the eCommerceFuel…
  • Mobile Shoppers Are Taking Over the World. Here’s What To Do About It.

    Laura Serino
    31 Oct 2014 | 6:24 am
    New post from eCommerceFuel:Here’s a riddle for you. What’s 5-inches tall and transforming the way we shop online? It’s your smartphone. Mobile is the fastest growing segment of online shoppers in the world. If you haven’t yet taken advantage of mobile shoppers, it’s time to give your eCommerce site a long overdue mobile awakening. In this post we’ll discuss eCommerce mobile design, including key design elements, choosing the right platform for design and looking at sites that nail it in the mobile eCommerce department. Has This Happened To You? I’m waiting in the dentist office…
  • Healthy Competitor Focus: When/If/How Much Should You Focus on Competitors with Bill D’Alessandro of OrderCircle.com

    Andrew
    31 Oct 2014 | 3:00 am
    New post from eCommerceFuel: Regardless of whether you currently own a business, looking to start  or are buy and existing one, competition is a vital part of understanding of the entrepreneurial journey. Bill D’Alessandro joins me as we discuss the bottom line of competition – when, if and how much you should rely on it to drive your business. This week on the eCommerce Fuel podcast Bill and I talk about how we deal with competition, from starting a new business to buying an existing one. We dive into many different constructive and destructive ways that competition can affect…
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    Ecommerce News

  • Conversion rates during Cyber Monday in Europe

    Henoch
    27 Nov 2014 | 6:02 am
    While Cyber Monday is still more popular in the United States, in Europe retailers increasingly embrace this day to boost their sales. In the UK and Germany there was an increase in conversion in consumer electronics during Cyber Monday last year, while there was a decrease for clothing and footwear in the UK and Spain. For those who don’t know, Cyber Monday is the name marketers gave to the Monday after Thanksgiving in the US. It was created to persuade people to shop online. In the offline retail world, there was already Black Friday (the Friday following Thanksgiving Day), so it was…
  • AO has big plans for expansion into Europe

    Henoch
    27 Nov 2014 | 2:10 am
    AO, the British online retailer of domestic appliances, has launched its German website, but that’s not the only expansion it has planned. AO World is also looking at starting businesses in the Netherlands and Belgium. Austria, Switzerland and France are also potential targets for the retailer that reported some strong growth in revenue for the first half of the year. AO World posted a 25% increase in revenue for the six months to end-September to 274.3 million euros, up from 219.2 million euros last year, as Alliance News reported. It led to a gross profit of €51.7 million (up from…
  • 8 tips for cross-border success in Europe

    Henoch
    26 Nov 2014 | 6:59 am
    In Europe, cross-border ecommerce is happening more and more, as customers today have better access to the internet and are more comfortable with shopping at foreign sites, while online retailers are looking for ways to expand their businesses. We give you 8 tips for cross-border success in Europe. As an online business, cross-border ecommerce in Europe is something you really should consider. The European ecommerce industry is already valued at 165 billion euros and it’s expected to keep growing at 18% per year¹. And 40% of EU shoppers are already active online and this number is…
  • Amazon lets customers pick up orders at post offices

    Henoch
    26 Nov 2014 | 3:57 am
    Amazon has joined forces with Royal Mail, so its customers now can get their items delivered to post offices for collection. A remarkable partnership, because earlier this month Royal Mail said that rivals, including Amazon, are hitting the postal service company’s parcel delivery business. Royal Mail also said that Amazon’s own delivery service could dent its business by 2% in the short term, the BBC wrote. And now the two companies are working together, making it possible for customers of Amazon to get their orders delivered to one of the 10,500 post office branches for collection.
  • ‘Net-à-Porter seeks IPO or it is for sale’

    Henoch
    25 Nov 2014 | 2:51 am
    What will become of Net-à-Porter, the luxury fashion retailer that was founded in 2000 and grew to become a global operation? The online retailer is part of Swiss holding company Richemont, but this group is currently think about Net-à-Porter’s future. There are plans to bring the online retailer in 2015 either to the stock market or put it up for sale. It’s said that Richemont is currently in talks with Swiss banks about the British online store that it owns since 2010. Richemont did not comment on the speculation, but we will probably hear more about this soon. Back in 2010, the Swiss…
 
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    Perception System Official Blog | Latest IT Industry News and Article » Ecommerce

  • 8 Effective Tips for eCommerce Business to Make Christmas Experience Delightful

    Perception System
    14 Nov 2014 | 2:05 am
    This year, the Christmas festival brings a big smile to the eCommerce merchants’ face. This festival is the profitable season for the eCommerce business, and all the merchants want to grab an opportunity by implementing an effective retail strategy. If you also want to catch this opportunity then you have to meet your customer’s requirements and have to provide better shopping experience with below given 8 effective tips. Consider mobile commerce More than 60% of consumers wouldn’t connect with the site, if it isn’t responsive. Creating responsive site delivers huge advantages to your…
  • 5 Highly Impressive Ways Small eCommerce Merchants Can Give Tough Competition to Large Ones

    Perception System
    10 Nov 2014 | 3:10 am
    In this highly cutthroat market, it is not easily possible for small eCommerce businesses to stud their legs in the market and give strong competition to big brands. There are lots of big brands like Amazon who are doing well in the market; therefore, small retailers who are competing exclusively on price against large ones always lose. You would find various small eCommerce retailers, who are trying extremely hard to stand out from big brands so that they can also expand their business worldwide and gain huge success. So, if you are also a small eCommerce business and wanted to beat big…
  • How to Get Current Customers to Purchase More From Your eCommerce Site?

    Perception System
    6 Nov 2014 | 4:37 am
    Earlier, I have written a post on 7 proven methods to boost customer retention for your eCommerce site, but now I am going to write on how to get current customers to purchase more from your site. Today, there are lots of different tactics to customer retention in order to get current eCommerce customers to buy more from your site. Instead of trying to find new customers, it is easy yet cheap for you to get past customers to purchase again and again from your website. With constant increasing in the cost of ad impressions, clicks and conversions, it is best for businesses to their old…
  • Twitter’s Announcement – Now Purchase Products Directly on Twitter

    Perception System
    29 Oct 2014 | 2:40 am
    Image Source Twitter’s Blog Recently, Twitter has launched a platform for real-time commerce as it is the latest effort of the company to expand the atomic unit of a tweet beyond 140 characters. Before launching this new thing, Twitter had launched an image feed that plays a very significant role in eCommerce. To get more information on an image feed, you can check-out this post. Back to the topic on purchasing things directly on twitter, the company said that the execution of it is straightforward – users can see a big “buy” button, which appears beside an image of the item for…
  • 5 Major Challenges Faced by eCommerce Businesses in India

    Perception System
    28 Oct 2014 | 5:47 am
    Day-by-day, the growth of eCommerce market in India is expanding as it attracts lots of retailers to have an online store to boost their business worldwide. We all know that India is the second most populous country in the world, and it is the home of 1.2 billion people. It is true that India’s per-capita purchasing power is low, but still the country is the most attractive emerging market for eCommerce industry. The major problem is that eCommerce businesses or retailers are facing various challenges in the Indian market, and it is not easily possible for them to stud their legs in the…
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    BrainSINS - Smart ECommerce

  • Why Companies Should Start Implementing Digital Loyalty Options

    Charlotte Ritter
    24 Nov 2014 | 1:46 pm
    Thanks to the Internet, virtually anyone can start a business. Any entrepreneur with a few bucks and a laptop can easily launch a website, create marketing campaigns, and host virtual meetings out of their basement without an ounce of industry experience. Regardless of the fact that only about half of all new businesses make it through their first five years, their short existence will still affect your bottom line if you don’t have loyal customers. One of the best ways to ensure that loyalty is through a well thought out customer loyalty program. This trendy tactic is now more popular than…
  • A Global Ecommerce Analysis 2013-2017 #Infographic

    José Carlos Cortizo
    29 Oct 2014 | 8:04 am
    Appeagle has published an infographic that summarizes the predicted evolution of Ecommerce from 2013 to 2017 in the US and global markets. Some highlights: Worldwide eCommerce sales will grow from $1.25 trillion in 2013 to $2.35 trillion in 2017 (a 88% increase) In 2014, the Asia-Pacific region will be responsible for over 45% of global online purchase. It will grow 174% from 2013 to 2014, mainly due to the growth of eCommerce in China. In the US, eCommerce is predicted to grow 67%, from $263.3 billions in 2013 to $440.4 billions in 2017. Meanwhile, US retail sales will only grow 18%. In…
  • 12 Ideas that every Ecommerce Marketer Should Test

    José Carlos Cortizo
    20 Oct 2014 | 10:23 am
    Marketizator has published an interesting infographic showing 12 practical ideas that every eCommerce marketer should test in their website. The main highlights of the infographic: Clear and direct call to actions Checkout optimization Reducing the number of fields in forms Social sharing Show offers to users that are leaving the site Show stock information Social proof Get real feedback from users Show welcome messages Integrate a (good) search engine in your eCommerce website The post 12 Ideas that every Ecommerce Marketer Should Test appeared first on BrainSINS - Smart ECommerce.
  • 14 Elements that Helps to Increase your Conversion in eCommerce #infographic

    José Carlos Cortizo
    17 Oct 2014 | 3:27 am
    Marketizator has published an interesting infographic where they show 14 elements of the product page that helps any eCommerce website to increase their conversion. Some of the most important highlights from this infographic: High quality images are required It’s needed to allow users to zoom in the images or to visualize high-res photos from details of the product, including fabrics, cuts, designs, etc. Videos and 360º views of the products are a plus Include original copy product descriptions with a killer copy Call to actions need to be clear and easy to identify Shipping taxes and…
  • The Impact of Halloween in eCommerce #infographic

    José Carlos Cortizo
    15 Oct 2014 | 8:10 am
    Nextopia has published an interesting infographic showing how Halloween impacts eCommerce retailers. Some highlights from this infographic: 158 million americans celebrated Halloween in 2013 Americans spent $6.9 billion on halloween costumes (both online and offline) 41% of Halloween shoppers will buy holiday goods online 71% of Halloween’s online shoppers buy costumes, 59% decorations and 44% accessories 32.9% of consumers will go online to look for Halloween costumes 32.8% of consumers will begin buying Halloween items online before October, 43.6% at the beginning of October and 23.6%…
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    Magik

  • How to deal issues with order status staying unchanged after receiving IPN in Magento?

    Ashish
    3 Nov 2014 | 2:07 am
    Sometimes it so happens that after receiving the IPN the Order status remain unchanged. This generally happens due to some irregularity in the editing the settings on the store. The developers can overcome this problem by going over the details of the changes that they have made in the settings. 1)      Login to your Magento […]The post How to deal issues with order status staying unchanged after receiving IPN in Magento? appeared first on Magik.
  • How To Add Flat Fee to Per Item Cost in Magento?

    Ashish
    3 Nov 2014 | 2:03 am
    The developers in Magento have the option of setting the flat fee to the cost of the single item. This is required to have an increased number of options for per item shipping. Such a feature can be incorporated in your store by making a few changes in the settings of the store. Download and […]The post How To Add Flat Fee to Per Item Cost in Magento? appeared first on Magik.
  • How to change parent category in Magento?

    Ashish
    3 Nov 2014 | 1:55 am
    With the help of various tools and features provided in the Magento store the developers can easily edit the various details about their store. Essentially, with the help of these tools the developers can also modify the parent category which in turn can help the buyers in locating their products. Such changes can be brought […]The post How to change parent category in Magento? appeared first on Magik.
  • How to change admin menu text in Magento?

    Ashish
    3 Nov 2014 | 1:53 am
    With the help of a wide variety of functionality available to the Magento developers, it is also possible to make some edits in the admin menu. Such edits are usually required so as to have a better control over the backend of a store and also giving the backend the desired personalized look by the […]The post How to change admin menu text in Magento? appeared first on Magik.
  • How to change store name in Magento?

    Ashish
    3 Nov 2014 | 1:50 am
    With the help of functionalities and utility tools that are available in the Magento store, the developers can make various useful modifications. Additionally, the Magento developers can also change the name of the store that appears on the frontend of their store. This in turn enables the developers to give their own personalized touch to […]The post How to change store name in Magento? appeared first on Magik.
 
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    ekmpowershop.com

  • How to Structure a Tweet for Your Business

    Soenke Doekel
    19 Nov 2014 | 7:47 am
    What is Twitter Twitter is a social network which allows users to share “tweets”. Tweets are short (140 character) posts that can contain text, images and links amongst other things with people in your social circles (followers). Twitter’s popularity grew very rapidly, amassing a user base of over 100 million users in just 6 years following its launch. It has since grown further with a base of 500+ million users (of those around 271 million are regularly active). For an online merchant this potential reach is a great opportunity. You can speak directly with potential customers, join in…
  • How To Structure A Facebook Post

    Soenke Doekel
    14 Nov 2014 | 7:00 am
    In a recent article we looked at how to set up a Facebook business page. We are now going to have a look at what your posts should look like to get the maximum engagement and a quick growth in likes. Post Structure Let us first delve into what makes a good post. First of all, what you are doing by posting to Facebook is adding content. As you will already know, content as always is one of the the key components to your success. The whole point of your Facebook page is to drive engagement. You want people to interact with you and your content, so this is the main thought on your mind every…
  • New And Updated Tags!

    Chris Kane
    7 Nov 2014 | 8:34 am
    This week saw the release of a handful of new ekmPowershop tags, all built based on customer feedback and requests.  If you’re confident editing your shop’s HTML and want to have a little play, we’ve listed all of the tags below with support documentation: Search Box  – Outputs a search box form on your shop. Change Password Link - Outputs a link which sends your customers through to a page where their password can be changed. Page Password – Lets you create your own change password form. This is ideal for displaying the form in a modal window or…
  • 15 Tips On Blogging For SEO

    Tony Bury
    6 Nov 2014 | 8:30 am
    Before we begin, here is a basic example of how Google SEO works. Google uses automatic algorithms that rank websites; they send out “spiders” to “crawl” websites to determine whether they are valuable or useless. Google uses hundreds of algorithm indicators that include domain age, backlinks, traffic, and fresh content and so on. SEO in very simple terms is making sure that search engines, especially Google are happy with what they find. However, Google are constantly changing their algorithms but there are a number of constants that have been around since the beginning. If you are…
  • How To Get Started On Facebook

    Soenke Doekel
    27 Oct 2014 | 10:30 am
    It has been 10 years since the launch of Facebook. 10 years that, and I don’t think I’m over exaggerating when I say this, have changed the world we live in today. Facebook for us is everywhere. It has 1.28 billion active monthly users, 829 million daily users and the numbers are still growing. An omnipresence. This means you have lots and lots of people that you can potentially reach, without having to pay for it. That’s great news, but involves a bit of work on your part to get there. There are 50 million business pages on facebook already. If Facebook isn’t something you tend to…
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    How to Win at Ecommerce

  • How to Create a Welcome Email Series (or How to Date Your Customers)

    25 Nov 2014 | 3:54 am
    There are few better opportunities to create a valuable, long term customer than at the point they sign up for your newsletter or email update. Statistically, an online retailer will on average earn 3x more revenue, and get double the open and click through rates, from an initial series of welcome emails than from any of their subsequent newsletters or promotional mailings. It's all-the-more surprising, therefore, that a large number of online retailers in the UK only send a single welcome email when someone signs up, before right away adding them to their main list. Some send no welcome…
  • Ecommerce Trends 2015: 19 Predictions from Top Ecommerce Experts

    18 Nov 2014 | 1:12 am
    We’re all about festive cheer here at How to Win at Ecommerce, and to get into the Yuletide spirit we thought we’d give you an early Christmas present. Nope, it’s not a garish technicolour Christmas jumper or a 6ft Monty the penguin replica, what we’ve got you is far better: we’re offering you a glimpse into the future While everyone else is getting caught up in the Christmas rush, smart ecommerce marketers will be getting one step ahead of the curve, planning for the year ahead. But what will be the big ecommerce trends in 2015? What represents the biggest opportunity for marketers…
  • 3 Major Reasons to Love Grazia's New Ecommerce Venture

    12 Nov 2014 | 9:46 am
    Over the past year or so we’ve witnessed a whole host of big names in the world of online retail shifting the focus of their marketing activities - and more specifically, of their websites - to content.  Blogging, videos, lookbooks, interactive editorial, ‘shoppable content’, collaborations; everyone seems to be playing the content marketing game at the moment. But what would happen if this phenomenon were turned on its head; if an online content creator or publisher were to turn their hand to ecommerce? What would that look like?
  • The 2:1:1 Rule: How to Use Smart Content to Create More Engaging Ecommerce Emails

    10 Nov 2014 | 7:54 am
    The goal of this post is to help you create a marketing strategy for current customers which utilises automated workflows and engaging content to deliver highly personalised and profitable marketing campaigns - making you stand out from the crowd. We will cover: 3 key types of engaging content (with examples). How you should market content using the 2:1:1 rule in order to make you stand out from the crowd and boost your performance. How to create highly tailored and captivating automated marketing creating a cutting edge customer experience for your store. The 2:1:1 rule for content
  • Beyond Blogging: 6 Big Content Marketing Opportunities in Ecommerce

    6 Nov 2014 | 9:27 am
    News just in: your customers couldn't really care less about you or the products you're trying to sell them (ouch). What they do care about is, well, themselves: buying things that fulfil their needs and desires and that give them a sense of identity.  Content marketing is a powerful means of bridging this gap. How? It focuses on creating assets (websites, editorial, video, social media posts, images, etc. etc.) that appeal to customer interests and passions, making them more likely to pay attention to you (and buy your stuff). While content marketing has been a big deal in B2B…
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    e-Commerce Essentials

  • Creating a (Image) Content Strategy to Increase Website Traffic and Sales – Part 2

    Steve Loates
    26 Nov 2014 | 3:04 am
    In my last blog I talked about the use of content to drive traffic to your website. This revolved around the usual way of doing things: using text based content. But something that shouldn’t be neglected in your marketing efforts is the use of images and videos. While much of SEO focuses on text that search engines can digest, visual content is much more appealing for human readers. I offer some suggestions here to help you with image based content. Audiences today gravitate more naturally and are more easily engaged with visual content, as 90% of the information that comes to the brain is…
  • Creating a Content Strategy to Increase Website Traffic and Sales – Part 1

    Steve Loates
    19 Nov 2014 | 3:00 am
    If you are still in the camp of non-believers when it comes to the importance of content in today’s online marketing strategies then you can probably save yourself some time and skip this article. Here I will talk about “how to create a content strategy?” not “why you should create a content strategy?” So what is step one? Not rocket science, but basic Marketing 101 – know who your target customer is and learn as much about them as possible. The more you know about them the easier it will be to create content that they will find interesting and valuable. Next, create a content…
  • Optimize Your Website with Online Marketing Content

    Steve Loates
    11 Nov 2014 | 3:05 am
    Are you happy with the results you get from your current website? Does it generate leads and revenue for your organization? Making your website a more effective tool for your business is much more than just optimizing for SEO and using pay per click advertising. Here are some tips to help you optimize your site for your readers with content. Have a blog. I believe every website should have a blog. Don’t think of it as a means to generate traffic – although it can do that – but as a great way to build authority and credibility. And a blog is by far the easiest way to add new content to…
  • What Is The Future of B2B Marketing?

    Steve Loates
    5 Nov 2014 | 3:00 am
    “I always avoid prophesying beforehand because it is much better to prophesy after the event has already taken place.”  - Winston Churchill Who can predict the future?   Well of course nobody can, but many of us sure try. Assuming the following experts best guesses are better than most, let’s take a peek at some of their prognostications. Content is king and queen – long live royalty! Ann Handley, Chief Content Officer at MarketingProfs, sees content that is useful and valuable as being more important than length. We’re all told everybody’s attention span is getting…
  • How To Grow Your Social Media Presence

    Steve Loates
    29 Oct 2014 | 3:09 am
    You’ve created some social media accounts for yourself. That was easy enough wasn’t it? A username, a password, a few pictures and you’re pretty much there. But perhaps you find you’re not getting the engagement you want after being on these sites for a while. What should you be doing to benefit from them? Here are some tips to help you out. Recognize that content is king For readers and the search engines content is king. Providing interesting, high-value and engaging content is a great way to draw attention to your business and your websites which helps bring in more…
 
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    Bootstrapping Ecommerce

  • How To Validate Your Ecommerce Business Idea

    Shabbir
    3 Nov 2014 | 10:10 am
    This is a guest post by Travis Newton, the Commerce Dude When it comes to ecommerce or business in general people tend to think “Hey, I’ll come up with a kick ass business plan, research the market, put up my store and I’ll make money by the truck load.” Now I’m not saying not to do any market research; but one of the fastest most effective methods to see if you actually have a viable product is through validation. What is validation you ask? It’s getting your potential customers to pay for your product, solution, etc. before you have you spend an excess amount of time and…
  • The Three Approaches To Online Businesses

    Shabbir
    7 Oct 2014 | 12:01 pm
    I’ve been at this for quite a while now. I think I’ve been working on building full-fledged ecommerce businesses for at least 3 years, and I’ve been documenting what I’ve learned and am learning for a little over a year. That and by following other thought leaders in the ecommerce and online business space, I’ve seen that there are a few approaches that you can take to building businesses online. There is no correct approach – it’s a matter of what you want to do and the amount of time and effort you are willing to put in. These approaches are:…
  • Lessons In Conversion Optimization

    Shabbir
    20 Sep 2014 | 2:24 am
    Back when Fish Finder Source was an online store, I had built the site to receive a pretty decent amount of traffic, but conversion rates were dismal at best. I tried almost everything to improve the conversion rate, including the standard fare of: Adding trust symbols such as SSL seals and PayPal verified seals Eliminating extra buttons and fields from the checkout Making it a one step checkout Making the site ridiculously easy to use Offering free shipping Displaying trust symbols prominently in checkout and cart pages Adding social proof/motivators near the “add-to-cart” button Writing…
  • Pinning and Posting To Profitability With Carole Rains Of Rustic Artistry

    Shabbir
    12 Sep 2014 | 1:57 pm
    Social media marketing is a very important part of any well-rounded marketing strategy. In fact, if you aren’t doing it, you are missing out on a big, big opportunity to connect with your customers. When customers visit your store, they are visiting a business – and they are usually very business-like in the manner. When they interact with your social media accounts, they are interacting with a person. Companies that have better social media presences have much better branding and relations with customers. Social media can also be a very powerful way to push your search engine…
  • Preparing Your Shipping Strategy For The 2014 Holidays

    Shabbir
    30 Aug 2014 | 3:01 am
    Wow, it’s September already – and in just a few short months, it will be November, and time for the holiday season – and we all know what that means for us ecommerce folk! The holiday season is the most important time of the year for sellers, and when you execute your strategy correctly, it can be the most profitable time of year, too. Did you know that Cyber Monday 2013 saw a growth of 18% over Cyber Monday 2012? It’s highly likely that the trend will continue to rise, so it’s key to be at the top of your game and get a piece of that pie. There’s a lot…
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    Shopping Signals

  • How To Increase eCommerce Conversion Rate with Personalization

    Ryan BeMiller
    26 Nov 2014 | 11:55 am
    Wondering How To Improve Your eCommerce Conversion Rate? I can’t think of a better way to increase sales than via conversions. Optimizing your site for better conversions means more sales with the same amount of traffic. That’s pretty sweet if you ask me! My friends over at Spring Metrics are experts at this sort of thing. They know how increase eCommerce revenue by boosting conversions. This is a contribution from their head of marketing, Sean Godier. Hope you find it as useful and informative as I did. 4 Ways to Boost Conversion Rate with Personalization eCommerce…
  • ECommerce Web design – 5 Highly Effective Guiding Factors

    John Atkins
    11 Jul 2014 | 1:11 pm
    Unless you’re living under a rock, you’re no-doubt aware that eCommerce is growing by leaps and bounds globally. The impact of this massive growth is such that, in the United States alone, profits from eCommerce are expected to cross 434 billion US dollars by 2017, at the bare minimum. The primary objective of eCommerce web design is to convert visitors in to potential buyers, and finally to generate profits. Moreover, customers are strapped for time and can’t afford to endlessly hunt through a website to find what they’re looking for. So, eCommerce sites have to function fast…
  • Shopping Cart Abandonment Could Be Good For Business [Infographic]

    Ryan BeMiller
    30 Jun 2014 | 10:19 am
    I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped.  They assume that, for some reason, the customer must have decided they were unwilling or unable to complete a purchase. I don’t see it that way.  Thinking like a customer, and reflecting on my own online shopping habits, I can’t accept that.  Sure, this is the case with many abandoned carts. I don’t deny that this is the case a lot of the…
  • The Ultimate List of Hosted eCommerce Solutions

    Ryan BeMiller
    20 Mar 2014 | 7:47 am
    Do you find the sheer number of available eCommerce options to be overwhelming? I do! There so many shopping carts out there that it’ll make your head spin! Hosted solutions, software solutions, plug-ins…lots of choices. Typically, the easiest to implement are solutions that are hosted by the company. They have all of the technical stuff figured out so that you can just focus on growing your online business. So I thought I’d put together a seriously complete list to showcase hosted eCommerce solutions. Hosted eCommerce Services Check out my list, and vote up or down the ones…
  • Social Media for Ecommerce is a Waste of Time

    Ryan BeMiller
    11 Dec 2013 | 1:47 pm
    Are you focusing a lot of your efforts on promoting your site via social media? If so, you may want to STOP DOING THAT! Don’t Waste Your Time on Social Media for eCommerce Sales According to IBM’s recent Black Friday 2013(pdf) report, online sales originating from social media sites resulted in just 1% of total eCommerce sales for the week leading up to, and including, Black Friday. Now I know there are exceptions, and if you are one of those exceptions I would love to hear from you! (add a comment below)  But in general, what this study suggests is that if you’re…
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    ClickBitz.com BlogClickBitz.com Blog | ClickBitz.com Blog

  • GED Math Test Practice Answers

    cblog_admin
    15 Nov 2014 | 8:19 am
    Here are some sample GED math test questions that you can use for GED math practice! These are not questions from the GED Math Answers test! If you want a 75 question realistic GED test with all the answers worked out on video, check out GED Math Answers. You can get the video at ClickBitz.com GED Math Question 1 There is a 20 foot ladder leaning against a 40 foot wall. The bottom end of the ladder is 10 feet from the wall. How far from the top of the wall does the ladder touch the ground? GED Math Answer 1 The ladder leaning against the wall forms a right angle triangle with a hypotenuse of…
  • How to Convert eBooks into Audio Books on Your Mac

    cblog_admin
    13 Aug 2014 | 1:31 pm
    Ebooks are fabulous and allow readers to store tons of reading material on a mobile device. For a fraction of the cost of a paper book, readers can widen their knowledge, improve their literacy, or simply be entertained. Sometimes though, you get tired of reading and want to listen to your ebooks! Listen to Your Ebooks Where ebooks fall short, however, is in their need to be held and read. More and more people are turning to audiobooks as a great way to learn new material while driving, working, or simply resting. Listening to an audiobook during your commute can add up to more than a…
  • GED Math Test Help – How to Divide Fractions by Fractions

    cblog_admin
    19 May 2014 | 8:40 am
    Get the GED Math Answers video! You’re going to need to know how to divide fractions if you want to pass the GED math test. The good news is that it’s pretty easy. Divide a Fraction by a Fraction Let’s say you’ve got a math problem where you need to divide a fraction by a fraction: (3/8) / (4/5) This is three-eighths divided by four-fifths. To divide by a fraction, you flip the bottom fraction upside down and multiply the result. For example, when you divide by four-fifths, flip it around to get five-fourths and multiply: (3/8) / (4/5) = (3/8) * (5/4) The numerators…
  • GED Math Help – Algebra and Fractions Practice Problems

    cblog_admin
    19 May 2014 | 8:05 am
    Get the GED Math Answers video! Here are some equations with fractions that you should be able to solve if you want to pass your GED. Equations are Like Balanced Scales In each of the following problems you want to solve for x. That means you have to get x alone on one side of the equation. You can manipulate the equations by doing the same thing to both sides of the equation. You have to do the same thing to keep both sides equal to each other. An equation is like a balanced scale. As long as you do the same thing to each side, the scale will still balance. For example, if you write: 1 = 1…
  • Most Missed GED Math Test Questions

    cblog_admin
    16 May 2014 | 6:44 am
    Get the GED Math Answers video! There are certain math questions on the GED math test that most people get wrong or don’t answer at all. The main trouble areas are: Geometry and Measurement Reading and Interpretation of Graphs and Tables Application of Basic Math Principles We’ve created some GED math test problem solving videos to show how to solve the most missed GED math test questions. Visit our ClickBitz.com YouTube channel to see more GED math videos! Geometry and Measurement Reading and Interpretation of Graphs and Tables Application of Basic Math Principles You can get a…
 
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    WordPress.com News

  • Black Friday Special: A Year of Unlimited Premium Themes

    Ran
    26 Nov 2014 | 12:00 pm
    Our Black Friday special is a great way to get your blog ready for the new year. This weekend, every purchase of WordPress.com Premium will include a free year of unlimited access to all our premium themes — a $120 USD value — so you can use any theme at no extra cost. The special sale starts just after midnight on Friday, November 28th, and ends just before midnight, on Monday, December 1st, for all time zones. That’s right: this year, our offer will go live on Black Friday and remain in effect through Cyber Monday, and will be available on these dates across the globe,…
  • Explore Longform with Writing 201

    Michelle W.
    21 Nov 2014 | 7:00 am
    We often think of blog posts as being just a few paragraphs long, or being a “less serious” kind of writing. Not so! In this challenge, we’ll focus on writing longform pieces that are equally at home on your blog or in a magazine. Whether you have trouble organizing your thoughts in longer pieces of writing or simply want to challenge yourself as a blogger, Writing 201: Beyond the Blog Post can help. What is Writing 201: Beyond the Blog Post? Writing 201: Beyond the Blog Post is a four-week course to help those beginning to explore longform writing (or who are frustrated…
  • Just Released: New Blogging U. Ebooks

    Ben Huberman
    10 Nov 2014 | 8:00 am
    Our recent Writing 101 and Writing 201 Blogging U. courses were a huge success — so we thought you should be able to enjoy them even if your schedule didn’t allow you to take them in real time. We’re happy to announce that both courses are now offered as free ebooks, available for download in .pdf, .mobi (Kindle), and .epub (iBooks) formats. While conceived with nonfiction writers in mind, fiction writers (we know you’re out there, NaNoWriMo participants!) could find both courses just as useful. Which ebook should you choose? Writing 101: Build a Blogging Habit…
  • Emoji Everywhere 🎃

    Marcus Kazmierczak
    6 Nov 2014 | 3:05 pm
    Emoji? What are they? “Emoji” is a Japanese term meaning “picture character.” It’s a standard for showing smileys and other little symbols inside text. But unlike traditional smileys that are made up of a sequence of letters like , every emoji has its own letter. Emoji blossomed on smartphones, where quickly picking out an emoji is often faster than typing out a long sentence. Today we’re rolling out hundreds and hundreds of emoji across WordPress.com — 872 to be exact. Do they look familiar? That’s because Twitter has graciously decided to open-source their entire set,…
  • New Themes: Editor and Sequential

    David A. Kennedy
    6 Nov 2014 | 7:16 am
    Today, we have two new free themes ready for you! Editor Meet Editor, a new addition to our theme collection designed by Mike McAlister at Array. Geared toward personal bloggers and photo bloggers, Editor features big typography and images and a tab-based sidebar with a spot for featured posts, a site logo, and a social links menu. Editor makes it easy to put a personal stamp on your site or blog. Learn more about the free Editor theme at the Theme Showcase, or preview it by going to Appearance → Themes. Sequential Crafted by Thomas Guillot, Sequential is a contemporary, clean, and…
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    Blog posts

  • There's a new eCommerce App in Town. And it's a Peach.

    kcarlson
    18 Nov 2014 | 8:56 am
    While eCommerce is now a common part of our society, it's still evolving so rapidly that it can still be quite exciting.  For example, I’ve written a few articles recently about Private Event Retailing (flash sales, daily deals, etc.), and how they’ve revived the “thrill of the find” in online shopping.  I’ve also discussed how eCommerce professionals could leverage some of the innovations that video game developers have perfected to enhance online shopping experiences.Because of my interest in these areas, I was happy to happy to discover that there's a new app in town. …
  • Fashion Digital 2014: An eCommerce Fashion SMACdown

    clangway
    22 Oct 2014 | 10:30 am
    I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming.  (If you missed it, we have a few white papers that will catch you up.)  It was an impressive show, filled with smart, stylish eCommerce execs from a bunch of great brands, as well as technology and services providers.  There were some great presentations and panels, and a lot of opportunity for networking and connections.  For me,  four things really stood out.1.  Content meets commerce:  For…
  • 6 reasons why brands & retailers should have their own flash sale site

    sregan
    21 Oct 2014 | 9:14 am
    Flash sales are the most well-known genres of Private Event Retail (which also includes group sales, and loyalty programs).  Considered a high-growth eCommerce business model, Private Event Retail (PER) can unlock incremental growth, drive superior KPIs, build deeper customer relationships, and create efficiencies across channels. It can also help liquidate excess merchandise and drive mobile sales. But are they right for your business?  I know what you're thinking - haven't flash sales seen better days? Sure, many curated flash sites have come down to earth for a variety of reasons. But…
  • Part 2: What eCommerce user experience designers can learn from video game design

    kcarlson
    3 Oct 2014 | 9:34 am
    As I mentioned in my first post on this topic, there are many ways that eCommerce user experience designers and developers can drive an engaging online experience simply by leveraging the basic structure and usability pillars of video game design. I specifically discussed the pillars of Fascination, Urgency, and Imperfection, and how they can be applied to eCommerce when trying to develop an engaging and unique customer experience.  In part two of this post, I’ll focus on the remaining three design pillars to consider:  Naturalism, Time, and Purpose.Naturalism / Sense of Self:  In a…
  • What eCommerce user experience designers can learn from video game design

    kcarlson
    12 Sep 2014 | 9:46 am
    I recently read a great article about game design.  It discussed how most successful video games share the same basic structure and usability pillars, and delved deeply into the basic human behavior that makes those elements so effective.In the eCommerce world, retailers hoping to stand out from the crowd can draw upon these same elements to create effective and engaging online shopping experiences. Of the seven pillars mentioned in the article, several are directly applicable to online retail experience. In fact, some of the best retailers already employ these tactics.  In this post (the…
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    BlueSnap Blog: Smarter Payment Gateway Blog

  • PrestaShop Merchants can now Sell Globally in a Snap!

    BlueSnap Editors
    19 Nov 2014 | 4:44 pm
    BlueSnap Partners with PrestaShop Are you using PrestaShop’s powerful eCommerce platform for your online store?  If so, you are in luck.  We have made it super simple to sell your products around the world with our BlueSnap all-in-one payment module.  You will be able to use PrestaShop’s powerful back office to manage your store including catalog management, orders history, customers and shipping while offering your global customers a simple and secure checkout process optimized by BlueSnap. The simple installation will allow you to process online sales from anywhere in the world. …
  • BlueSnap to be featured on Corporate Review with Donald Trump, JR

    BlueSnap Editors
    29 Oct 2014 | 11:18 am
    Brings Globalization to Mobile Commerce – Innovator in eCommerce Makes Global Checkout Easier   In an in-depth interview with Donald Trump, Jr, our CEO Ralph Dangelmaier, discusses BlueSnap’s cutting edge solutions and how we bring globalization to mobile commerce with our smarter payment gateway. The show will air this weekend on Fox Business Network November 1, 2014 and Bloomberg Worldwide November 2nd. Check your Local Listings for air times on Fox and Bloomberg. Tune in! According to Ralph, one of the biggest hurdles retailers face is capturing global sales online and through…
  • BlueSnap Welcomes 40 More Customers and New Leadership in Israel

    Kimberly R
    28 Oct 2014 | 7:33 am
    Global payment gateway makes long-term commitment to expanding service, operations and R&D in Israel HERZLIYA, Israel – October 28, 2014 – BlueSnap announced today that 40 new Israeli companies signed with the global payment gateway in the last 12 months. In addition, BlueSnap signed a long-term office lease in Herzliya and hired Meir Gefen, former COO atKMI Software Systems, to serve as General Manager. These announcements signify BlueSnap’s commitment to expanding service, operations and R&D in Israel. In the past year, over 40 fast-growing Israel companies started processing…
  • Fall Conference Recap – 6 Conferences, 4 weeks and lots of colorful discussions

    BlueSnap Editors
    21 Oct 2014 | 12:29 pm
    It is fall in New England. The leaves are in full force and so is the fall conference season. We have had a few busy weeks with our team heading to 6 shows in 4 weeks! Here are some of the highlights.   We started with a quick trip to the Big Apple and the DMW Games show early September. The show brings together senior game, media and investment leaders focused on networking, meetings and deal-making. We had some great discussions with game companies who are looking for higher margin and operationally efficient ways to accept payments within their games and across multiple platforms. In…
  • Get on the Alibaba IPO Bandwagon with Alipay

    Kimberly R
    24 Sep 2014 | 8:39 am
    It has been an exciting few weeks for the payment industry with the Apple Pay announcement and the IPO of Alibaba which is now the largest in US history. Global merchants are taking notice of the ecommerce giant and their popularity in China using their payment affiliate, Alipay as the preferred online payment method. In 2013 alone, Alipay processed $519 billlion payments. In the past few weeks we’ve seen an increase in our merchants who are offering AliPay as a payment type in their checkout pages. With over 550 million registered users, Alipay helps our merchants expand their global…
 
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    LemonStand

  • 15 Quick Ways To Boost Your eCommerce Conversion Rate

    Rich Page
    26 Nov 2014 | 10:30 am
    It’s getting to the end of another month. You’re looking at your sales reports and wondering if you’ll hit your revenue goals for the month. You had hired an SEO agency, invested in social media, and created paid search campaigns. But your sales didn’t grow as much as you had hoped. All that traffic coming to your site but only a small percentage of of that converting into sales. What’s going on here? Obviously your online store is not doing a good job of convincing visitors to buy your products. It’s going to need some changes to get visitors to trust…
  • How To Optimize Your Store’s Homepage For Conversions

    Alicia Doiron
    24 Nov 2014 | 10:30 am
    7 seconds. Remember that number because that’s how long it takes for a first impression to form. The clock starts ticking the moment someone lands on your eCommerce store. Tick tock, tick tock. Can your store’s homepage captivate this new visitor in just seven seconds, or will you see another bounce? The point of the homepage is not to make a sale. That’s what product pages are for. The homepage, instead, needs to convey to visitors that your store is what they’ve been looking for. It needs to welcome them, tell them that their problems have been solved, that the end…
  • 7 Quick Ways To Optimize Product Pages For Conversions [Slides]

    Sid
    21 Nov 2014 | 8:00 am
    Let’s face it. It’s really easy to create an eCommerce store and a bunch of product pages. There are eCommerce platforms that boast you can get your store up and running in 15 minutes. Create an account, slap on a theme, upload your products and start selling. And that’s when reality hits you. Creating a page with a generic theme is not going to help you make sales. Sure, you’ll sell a few every now and then, but that’s not enough. You’ll start throwing money at ads and marketing, but all that traffic will simply hit your product pages, and then disappear.
  • How To Pre-empt Customers’ Objections In Your eCommerce Checkout Funnel

    Jeff Bronson
    17 Nov 2014 | 10:00 am
    The eCommerce checkout funnel starts even before an item is placed in the shopping cart. From the moment a potential customer visits your online store they’re wondering whether your shop is trustworthy, easy to navigate, attractive, well stocked and friendly. These mental checkpoints can all happen in a matter of seconds in your customer’s mind. As a retailer, if you’ve passed this first round of assessment, you’re already doing something right. It’s a horrible feeling to build a store, acquire stock, launch marketing campaigns, only to find potential sales are being lost for…
  • Holiday eMail Marketing Tips For 2014 [Infographic]

    Alicia Doiron
    14 Nov 2014 | 8:00 am
    The holidays are here. Everywhere you go there are snowflakes on store display windows, twinkling lights, wreaths hanging from street posts and of course emails outlining holiday shopping promotions. eCommerce plays a pivotal role for many shoppers during the holiday season. In fact, year after year we are seeing an increase in online shopping during the holidays. This year, eMarketer predicts that 8.4% of US holiday retail sales will be digital, compared with 6.5% for 2014 in total. Furthermore, Comscore shows that the estimated total of sales from Nov 1-Dec 31 on a desktop computer rose…
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    Perfect Audience Retargeting Blog

  • Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons

    Ryan Lavery
    19 Nov 2014 | 11:08 am
    With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM across all of your retargeting campaigns to ensure you’re bidding enough to stay in front of your potential customers. As a rule of thumb, we generally recommend advertisers increase their CPMs by 50-100% of their current average to maintain competitiveness during these times. Adjusting CPMs in Perfect Audience is super simple. Click to edit any of your campaigns and dive into your settings. In Step 3, Campaign Details, you’ll see…
  • Tips for Defining Success

    Erin Toth
    29 Oct 2014 | 3:18 pm
    One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then define some benchmarks. KPIs (Key Performance Indicators) Most of the time retargeting is used as a performance media tactic; two of the most commonly used KPIs to measure performance are Cost Per Acquisition (CPA) and Return On Investment (ROI). Normally a business that sells goods will use an ROI model and a business that sells services will use a CPA model.
  • New Feature: Edit your Facebook Ads

    Brian Cary
    16 Sep 2014 | 6:06 pm
    Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button? Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image for a new one, you would have to create a new ad, too. We are happy to announce today that you can now edit your Facebook ads in Perfect Audience, without creating a new ad. Previously, only the name of the ad was editable after save. Now you can change any field in your right-hand side and news feed ads. The stats for your ad will continue to be updated…
  • New Feature: View performance for custom campaign groupings

    Brian Cary
    12 Sep 2014 | 11:09 am
    Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see how they are performing against one another: The graph will then display cumulative stats according to your selection. We hope you find this update useful! Let us know if you have any questions!  Support@PerfectAudience.com The post New…
  • New Feature: Use Enhanced Lookback Window to Retarget Your Freshest Visitors

    Ryan Lavery
    11 Sep 2014 | 10:58 am
    We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour! One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher bid and only targeting your freshest visitors, you may see a lift in ad performance. Having this enhanced lookback window will be key for your Retargeting efforts during this upcoming holiday season (Black Friday, Thanksgiving, Christmas). To use this feature today all you have to do is log into your…
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    Userlike

  • Live Chat in Perfume and Cosmetics Shops: Common Questions and Best Practices

    Marta
    26 Nov 2014 | 8:05 am
    No matter which country you are in, the eCommerce space is heavily crowded with cosmetics shops. If you are familiar in this industry you might have noticed that many of the mainstream websites offer support over the website in the form of live chat. Why exactly is this tool so popular and what exactly can cosmetics shop owners gain from it? Typical Questions asked over the chat in cosmetics shops Live chat allows cosmetics shops to offer a personal voice of advice inside their shop. For those uncertain shoppers who need it, live chat support can be that trustful voice that guides and gives…
  • Free Website Chat Software

    Pascal
    21 Nov 2014 | 4:08 am
    Userlike is a live chat software which allows you to chat with your website visitors. If you are looking for a free live chat tool, you’ve come to the right place. With a simple set up and a powerful group of customisation options, Userlike live chat is recognized by many companies as the best free website chat software available in the market. Userlike Free Live Chat Software To all of those looking for a solution to respond to their website visitors in a professional way yet don’t want to spend part of their budget on a tool, we present the Userlike Free Plan. From the moment you start…
  • The Best Alternative to LiveChatInc

    Marta
    21 Nov 2014 | 3:18 am
    Userlike is professional live chat software for companies looking for an alternative to LiveChatInc. Designed for professional companies of every size, from startups to large enterprises, Userlike combines affordability with a set of powerful features to provide top-quality customer service fom your website. Intuitive Design - We aim to make Userlike easy and fun to use for both the operator and the web visitor Privacy & Security - Hosted in Germany, we take pride in taking the upmost care in all matters related to the Security of our Software and the privacy of our customers' data…
  • Live Chat in Online Pharmacies: Benefits and Common Issues

    Marta
    20 Nov 2014 | 6:04 am
    If you're a regular customer from online pharmacies, you might have been assisted on a pharmacy's website through live chat support. Even though online pharmacies are one of the most recent sectors of eCommerce, they are already one of the sectors with greater legal restrictions. The legitimacy of an online pharmacy is one of the biggest concerns from customers buying online. Task for the online pharmacies to communicate this legitimacy and trustworthiness to their visitors. Live chat can be a useful tool for online pharmacies to increase both their sales as well as their customer…
  • 9 Easy Tools for Professional Image Design

    Marta
    18 Nov 2014 | 8:51 am
    Acoording to the Oxford dictionary, Design is “the arrangement of the features of an artefact, as produced from following a plan or a drawing”. In today's content-driven era design is as important as the content itself. If you have an awesome piece of content, but a bad design, who's going to read it? In eCommerce design is crucial as a way to display your message in order to be attractive and understandable for your audience. If content is the juice of your website, design is its container, the package through which it is delivered to your target group. Unfortunately not every starting…
 
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    Customericare Live Chat Software | Add Chat to Website | Live Support » Blog

  • 7 Customer Appreciation Ideas For Your Small Business

    Aurelie Chazal
    25 Nov 2014 | 5:38 am
    Did you know that 68% of customers leave because they feel the company is indifferent to them? Not because of slow service, not because they found a better price somewhere else, but because they don’t feel appreciated.  And you know what? That’s awesome news for us, smaller businesses! We can easily use this to compete with even the biggest and richest corporations. Simply because for once, we have an advantage over them. We do care about our customers. We notice when they share our content, our heart breaks a little when they unsubscribe from our newsletter (or maybe I’m being too…
  • [Guest Post] Respect Customers’ Time: Resolve Customer Service Complaints Quickly

    Shep Hyken
    7 Nov 2014 | 5:45 am
    This article is a guest contribution from Shep Hyken   Do you spend more time than you would like on the phone dealing with bad customer service? According to an article by Brian O’Connell in The Street, statistics show that the average adult in the United States spends 364 minutes on the phone every year waiting … and hoping … to talk to someone who can correct their bad experience. That’s nearly six and a half hours. Over the course of just six years, you would lose almost an entire 40-hour work week, or over 25 years, a month of your life is taken up waiting on the phone.
  • 5 Quick Wins to Boost your Social Media Customer Service

    Art Zabalov
    27 Oct 2014 | 2:07 am
    Providing timely customer service has always been a daunting task, especially when it comes to recognition of customer’s anticipation and addressing it in a fulfilling manner. All the more true, when you’re having to deal with a multitude of tasks, and providing help on SM isn’t your only duty. (Am I right, SMEs?)  With social media and technology taking over most of everyday operations, it’s time to realize how it affects customers, who are craving interaction. Personalized interaction. There’s no place for complete and utter automation anymore, and plain emails with a reference…
  • [Infographics] 8 Essential Tips to Build Relationships with Customers on Pinterest

    Aurelie Chazal
    15 Oct 2014 | 3:44 am
    I don’t know about you, but I kept reading articles about how great Pinterest is for ecommerce. I also read a lot about it being mainly for women and full of food pictures. Eh, that’s mainly true.   However, we’re not a social media company or a Pinterest company for that matter. We’re here to help you build relationships with customers. We do it with a simple video chat plugin, but we’re also always looking for new ways to connect with people.   While reading about Pinterest, one question came to my mind:       Could Pinterest Be Used…
  • 8 Tips from Real Brands Successfully Engaging Customers on Pinterest

    Aurelie Chazal
    13 Oct 2014 | 3:36 am
    About 2 months ago we decided to get active on Pinterest and try to grow an audience there in few weeks. I’d gladly tell you about it, but the thing is, I don’t have much to tell.   With 25 followers and very little engagement. I’m pretty confident I can say that we failed.   I’m being a little dramatic. It wasn’t that bad as we got to know the network and find out super interesting facts about it. I even wrote an article to share that knowledge with you.   Now, I realized that the only way I’m going to help online businesses like yours connect with customers is by…
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    Rethink Commerce Blog

  • Back to the Future: Is Electronic Software Delivery Making A Big Return?

    Raj Badarinath
    25 Nov 2014 | 7:22 am
    For the past couple of years, software as a service has been all the rage, with most companies adopting at least some form of online delivery for their products. That evolution has made a lot of sense, because SaaS offers a number of benefits such as fast delivery, convenient access, flexible development, and declining costs, all of which make SaaS attractive to users, developers, and business folks alike. But SaaS has its downsides, too. Most notably, you have to be connected to the internet to access SaaS applications. While that’s not generally a problem, it can be frustrating in areas…
  • Industry Buzz – October 2014

    Irina Mihaila
    24 Nov 2014 | 3:42 am
    Hi sellers! Happy Holidays? It may sound early and if you are not already planning to take advantage of the holidays, we have several tips to help you make the most of the holidays. Enjoy last month’s resources to help you win in this rapidly changing market. To get it before everybody else, subscribe to our newsletter and stay up to date with latest whitepapers and webinars on how to grow your software and services business. Here are last month’s industry resources: The Internet of Things is changing the complexity of the online experience. SMBs that once were not part of the e-commerce…
  • The New Commerce Systems of Record Are Coming

    Raj Badarinath
    21 Nov 2014 | 4:26 am
    Listen, my children, and ye shall hear – that the new commerce systems of record are here! Okay, maybe the arrival of new ways of tracking eCommerce customers isn’t quite as important as the advance of the British in 1775, but it’s still a pretty big deal for those of us in the industry. The old “One if by land, and two if by sea” adage is now being translated into more complete accountability for all the numbers, no matter what they represent or where they come from. Accountability requires control, which can be difficult to exert over lots of disparate systems. Since Paul…
  • Keep Calm and Retain On

    marius.oiaga
    19 Nov 2014 | 12:33 am
    Like the original British WWII propaganda poster – Keep Calm and Carry On – inspired the British troops to keep on fighting, a similar inspirational message could be applied to SaaS and Online services companies around the world, but with a slight twist. Retention plays a pivotal role in every SaaS and online services companies’ growth. It directly impacts customer lifetime value (CLTV) and is a key barometer of the health of your subscriber base. Companies that sell digital goods online need to understand how low authorization rates, payment failures, chargebacks and refunds…
  • Avangate Fall ’14 Release: Leverage Smarter Payments and Deepen Long-Term Customer Relationships

    Mike Ni
    4 Nov 2014 | 11:07 am
    Avangate is excited to announce the Fall Release of its comprehensive commerce platform with the addition of over 200 new features. A continuation of investments across 2014, the Avangate Fall Release introduces enhancements which enables you to boost conversion and retention rates, control and personalize consumer experiences and grow your business internationally while relying on seamless operational scalability. Smarter Payments – Boost Conversions, Grow Recurring Revenues The latest conversion enhancements make it even easier to grow and sustain recurring revenues with the addition…
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    Build a Better eCommerce Business | Forewards

  • How to Increase Traffic To Your Online Store

    Jason Dea
    26 Nov 2014 | 6:00 am
    By now I feel like a broken record. But the fact of the matter is, if you don’t have any traffic coming to your online store, you won’t get any sales. If your not making any sales, you’re not making any money and that can quickly become a very frustrating (and discouraging) situation for any entrepreneur.Shopping carts like Shopify and Bigcommerce make designing and launching a beautiful online storefront easy. But the real work is what comes after that – getting people to actually come visit your store and buy your products.While there are no silver bullets, here are 5 tactics to…
  • 7 Quick ideas to get your store ready for the holidays

    Jason Dea
    24 Nov 2014 | 6:00 am
    If your online store is like most others, then you rely on the holiday season for a quarter or more of your annual sales. The end of the year holiday season drives all of us, all over the world, out o the malls and online to find gifts for our loved ones (and sometimes ourselves… ok mostly ourselves – did I say that out loud?).The rush of shopping traffic itself is enough to give most retailers a boost in sales. But in the increasingly competitive ecommerce world, that doesn’t mean you should rest on your laurels and rely on a natural lift in your business.There are quite a few things…
  • How To Get 100 More Twitter Followers For Your Business

    Jason Dea
    21 Nov 2014 | 6:00 am
    It’s almost certainly the most commonly asked question by new (and even current) users on Twitter.How can I get more Twitter followers?These days businesses of all shapes and sizes have no choice but to make building out your social media presence a cornerstone of your marketing strategy. From ecommerce, to services, and eBay to Shopify. No matter who you are, you absolutely must be present where your customers are, and more and more where they are is on social media. But for many, the hardest platform to get used to is Twitter.Who should I follow? Should I follow everybody back? What…
  • 10 Facebook Advertising Tips

    Emma O Neill
    19 Nov 2014 | 6:00 am
    Whether you are a Facebook advertising newbie or an ol’ hand I’m betting you could use a few pointers about how you can make your ads more successful. Luckily to build ads that convert on Facebook isn’t that difficult, it’s just about knowing how. Here are 10 top tips to help you successfully advertise on Facebook.1. Images: Images are what grab a Facebook users attention. It’s what they first see and if your picture doesn’t pull your customer in then it’s probably a bit of a dud. Getting images right isn’t as straightforward as you think as there are a few issues to think…
  • SEO tactics and Why I Live My Life In Fear of Google

    Jason Dea
    17 Nov 2014 | 6:00 am
    When you are trying to build a business online, whether SaaS, services, or online retail, there is one linchpin in your marketing plan that you should always be aware of – Google.While there are many, many tactics you can use to drive traffic (and resulting customers) to your website, ultimately SEO can, and should always be, a channel to keep in mind.The great thing about SEO is that because the traffic you get from search is organic (web surfers actively looking for content, or products similar to what you offer) it tends to be very good, and high converting traffic. The other great thing…
 
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    Selz Blog

  • New Feature: Content Editor

    Melissa
    26 Nov 2014 | 9:52 pm
    We know that you like to be as polished as possible online, and that the perfect looking product listing is a surefire way to close a sale. Unformatted, plain text was never going to cut it for you savvy sellers, so we’ve released our brand new Content Editor to let you style your product descriptions... Read more » The post New Feature: Content Editor appeared first on Selz Blog.
  • Last minute ways to get ready for Black Friday and Cyber Monday

    Geoff
    26 Nov 2014 | 9:11 pm
    This weekend is Black Friday and Cyber Monday. It’s the biggest weekend of the year for online sales. Black Friday was worth a staggering $1.2 billion and Cyber Monday $2.29 billion in sales last year. So if you’re suddenly feel a little guilty and panic stricken that you’ve been focusing on Thanksgiving and not preparing... Read more » The post Last minute ways to get ready for Black Friday and Cyber Monday appeared first on Selz Blog.
  • New Feature: Download limits

    Melissa
    24 Nov 2014 | 9:52 pm
    Love having a little bit more control over what happens to your digital products after they’re purchased? We thought so, so we’ve created Download Limits. Now it’s simple to set limits to how many times, and over what timeframe a buyer can download an item that they’ve purchased. Simply set your download attempt limit, and your... Read more » The post New Feature: Download limits appeared first on Selz Blog.
  • How to add a store to your design blog

    Geoff
    12 Nov 2014 | 11:19 pm
    As a freelance designer, you earn your income by selling your time. If you want to scale your business, you’re limited to two options: work more hours, or raise your prices. But sometimes neither of those options are feasible. And as any freelancer knows, diversifying your income streams is the key to job security when... Read more » The post How to add a store to your design blog appeared first on Selz Blog.
  • Open a Photoshop store & earn a passive income

    Geoff
    11 Nov 2014 | 11:21 pm
    You know that being a freelance designer means you don’t get to spend 100% of your time just designing beautiful things all day. You have 101 other non paying distractions and important things to do every day. You know that diversifying your revenue by adding a passive income streams makes sense. It’s a great way... Read more » The post Open a Photoshop store & earn a passive income appeared first on Selz Blog.
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    MarcSobil.com - All About Selling Online

  • One Pitfall in Shipping Orders via the Postal Service

    Marc Sobil
    7 Nov 2014 | 11:00 am
    Our company ships several hundred packages per week via US Mail, including Priority Mail, First Class Mail and Parcel Select. US Mail is faster and less expensive than UPS for smaller and lighter shipments, and we actually get better customer service. Overall I have been very happy with the Post Office, but there is one area that bugs me: lost and mis-delivered packages.LOST PACKAGE INSURANCE: UPS VS. US MAILWhen UPS loses or mis-delivers a package, the usual process is that UPS runs a “tracer,” which takes them two weeks to try to find the box. If they cannot find it, you can fill out a…
  • Selling on Amazon? Be Careful of Amazon Descriptions

    Marc Sobil
    11 Aug 2014 | 2:40 pm
    If you sell on Amazon, listing products is very easy, especially if the products already exist in the Amazon Marketplace. Click "Inventory" and then "Add a Product", search by UPC, name or another unique identifier, then click "Sell Yours." The only real info you have to enter is how many you have to sell, your price, your own code for the item and whether it is new or used. That's it.But as the old saying goes, "There is no such thing as a free lunch." While you don't have to bother with uploading an image or entering a description for the item, this does mean that you are stuck with the…
  • Update on Facebook Ads

    Marc Sobil
    10 Jul 2014 | 11:15 am
    As I have written previously, I have always been skeptical of the value of advertising on Facebook. We have tried several Facebook advertising programs over 5 years with little success and I cling to the concept that people do not use Facebook to buy products.However, Facebook recently introduced a new retargeting advertising product that caught my eye. Retargeting ads are not new and not even new to Facebook, but this new program enables the advertiser to skip the middleman and directly create retargeting ads on Facebook. It was also surprisingly simple to implement. You place some…
  • Placing Ads on Your E-Commerce Site

    Marc Sobil
    17 Jun 2014 | 2:26 pm
    If you have a blog or another informational web site that does not sell products, one way to generate revenue is to place ads on the site. But if your site is an E-Commerce site which makes its money selling products, does it make sense to have ads?The simple answer is "Why not?" Ads are "free money" and have a 100% contribution margin. They are passive income and generate revenues 24/7 without any activity on your part. You don't have to process and ship orders or deal with customer service. You just watch the cash roll in. However, there are several reasons that an E-Commerce site may…
  • Overview of Bing Shopping Programs

    Marc Sobil
    3 Jun 2014 | 3:50 pm
    I have generally found Bing Shopping hard to follow. They seem to change their program every year and go back and forth between paid and free programs. We previously participated when it was free, but then phased it out when they went to a paid model again and we had to be invited to participate. However, we recently rejoined when they reopened the program to us.There are now two Bing Shopping programs. The first is called "Bing Product Ads",. which looks a lot like Google "Product Listing Ads" before Google recently created "Shopping Campaigns" and started moving the shopping ads above…
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    MineWhat

  • 27 ways to MOTIVATE shoppers who research online TO BUY

    MineWhat Inc
    21 Nov 2014 | 11:43 am
    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy. Stats to tweet 81% of shoppers research online before buying 60% of consumers start their research on a search engine before heading to a specific website Shoppers visit 3 eCommerce stores on average before an online purchase 61% of online shoppers read product reviews before making a purchase 66% of shoppers search for warranty info while on an eCommerce store 51% of shoppers search for pricing info while on an…
  • Surviving the holiday season: How to not lose money on markdowns.

    MineWhat Inc
    9 Oct 2014 | 2:30 pm
    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that Markdowns are a bit like a necessary evil for the retail industry. Attempts by retailers to move away from this model have nearly always ended in failure. The problem is even worse online as all it takes for a shopper to go to a new store is to open another tab.
  • 3 Tips for converting during the holiday season: How MineWhat can help

    MineWhat Inc
    8 Oct 2014 | 10:48 am
    Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. With the holidays coming up, I’m sure you are thinking up different ideas to make the most out it. Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season. Landing…
  • 6 tips to make your visual merchandising more effective

    MineWhat Inc
    28 Aug 2014 | 1:20 pm
    Visuals speak the right language. 40% of people will respond better to visual information than plain text. One of the most powerful methods to increase online sales is through visuals. Here are some tips to make the visual merchandising on your eCommerce store more effective. You can download the HiRes Image here Add this infographic to your site. Stats to tweet 75% of consumers listed the quality of the product images as the most important feature when shopping online. 66% of shoppers said having alternative views on a product was the most important feature when shopping online 61% said the…
  • Navigating The Gender Divide to Persuade your Visitors to Buy

    MineWhat Inc
    14 Aug 2014 | 8:42 am
    Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences. You can download the HiRes version here! Display this infographic on your site Stats to tweet Men research product info extensively while women scan the product page to see images and video. 62% of men research products using social media channels compared to 50% of women. 35% of women recommend a brand product or service to friends and family via social media vs 28% of men Women are slightly more…
 
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    Amasty Blog

  • Amasty extensions updates: November 2014

    Ksenia Dobreva
    26 Nov 2014 | 5:11 am
    Did you have a great month? We hope so. Please meet the Magento extensions update list for November. Admin Actions Log 1.1.0 Extension descriptionLog all actions performed in store backend by admin users, view log history on the grid and keep the log records for as long as you need. View login activity and block malicious login attempts. Know what have been done in your store admin panel and by whom. Extension details Demo User guide GeoIP support for login country/city detection Now you can improve accuracy for country detection. Better highlighting of modified data E-mail notification to…
  • Happy Thanksgiving! Grab 15% discount on all extensions

    Ksenia Dobreva
    26 Nov 2014 | 12:06 am
    Nice to meet you again, dear Amasty blog readers. Since the very special days are coming, Amasty team wishes you only the best: may your business flourish, may your dearest and nearest be healthy and safe, may these days be filled with blessings and joy. And here’s a present from us! To boost your store during this holiday season, grab this 15% discount on all extensions! Just add the extensions you need to your cart and enter TURKEYDAY code on checkout to get the deal. Please mind: the code is valid till November 30. We can’t wrap our presents for you, as they’re virtual,…
  • Meet Magento Poland 2014 [Infographic]

    Ksenia Dobreva
    20 Nov 2014 | 5:48 am
    Hi Amasty blog readers! We are delighted to know that our nearest neighbours are hosting a wonderful Meet Magento Poland event just in a few days. Today we’re sharing some details about the conference and hope that all the organizers, speakers and visitors will spend these two days in the atmosphere of friendship, joy, and collaboration. First things first, here are the details about the location in case you’re visiting the conference. By the way, if you’ll be there – drop us a word! This year Meet Magento Poland gathers an incredible number of Magento and e-commerce…
  • Magento security: checklist to protect your store

    Andrey Tataranovich
    17 Nov 2014 | 2:00 pm
    Security is a process, not a product. Bruce Schneier According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion. E-commerce world is growing rapidly, and it’s natural that thousands of dedicated servers working 24/7 or private information, including financial data, are a honeypot for hackers. And this data can easily trap into villains’ hands if you won’t stick to the Magento security rules. In this article we will dig into the most relevant and timely security points for Magento. Hackers…
  • Learning Magento. Part 2: educational resources and FAQ

    Ksenia Dobreva
    13 Nov 2014 | 3:24 am
    This is the second part of Learning Magento series. If you have missed our first part, feel free to go and check it: it’s a collection of interviews of experienced Magento developers. Today we will be talking on resources to study Magento. In other words, this article will be of use for those who want to become a Magento developer: we collected links, tutorials, books and frequently asked questions about Magento that’ll guide you through early stages of learning Magento development. Note: this post is created for educational reasons, and we highly appreciate any additions or comments on…
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    eCommerce Consulting & Optimization by Trinity Insight » blog

  • Digital Bricks: The Future Of Retail Technology

    Jason Bauman
    24 Nov 2014 | 1:07 pm
    Smartphones completely change the way that customers shop.  According to Forrester, a research firm that tracks user behavior, 68% of customers will use their mobile device while in a store.  Despite this, most retailers are just now starting to build their digital experiences. Companies waiting for the technology to mature risk being left behind by their forward thinking competitors as consumers already show a distinct preference for stores that already feature in-store technology.  Among luxury apparel customers a surprising 66% surveyed said that they are more likely to shop with an…
  • Retailers find Opportunities in Overseas Marketplaces

    Jess Herbine
    19 Nov 2014 | 2:59 pm
    Searching across oceans for new sales. The development and maintenance of an e-commerce web platform is no simple task. Technical updates and the production of fresh content can be a drain on resources, while fighting with the competition for paid and organic ranking opportunities day in and day out can feel at times like an uphill battle. It is for these and many other reasons that larger retailers around the world are looking to globalize their consumer base, utilizing a multichannel strategy to best optimize ROI. In a recent article, Econsultancy called attention to Costco and Zara’s…
  • iBeacon: Coming to a Lord &Taylor Near You

    Katherine Pietrangelo
    19 Nov 2014 | 2:56 pm
    Will this holiday shopping season be the season of the iBeacon? With retailers such as Macy’s and Urban Outfitters expanding their usage of iBeacon technology, Lord & Taylor is tired of testing the waters and plans to make a commitment. After a recent and extremely successful iBeacon trail of 10 Lord & Taylor and Hudson’s Bay stores over the summer, Hudson’s Bay Co. will be expanding to all 50 of their US Lord & Taylor stores, and 90 of their Canadian Hudson’s Bay stores—all by the end of November, and just in time for the holiday shopping season. Engagement Unlike…
  • New Study Shows The Longer The Content, The Higher The Ranking

    Missy Steinberg
    18 Nov 2014 | 2:38 pm
    Want more eyes on your webpages? Give them more to read. According to Searchmetrics’ 2014 Ranking Factors Study, the average word count for articles published by 2014’s top 10 ranking sites on Google stands at 900 to 1,000. That’s about double the range of 2013’s highest ranked sites, which featured 500 to 600 words per article. Searchmetrics cites 975 as a prime word count target. Google may be leaning toward longform, but you’ll have to do more than spout out a 10-minute read to get rankings boost. According to Searchmetrics’ findings, the search engine is also giving…
  • Is Schema The Secret SERP Weapon?

    Jason Bauman
    18 Nov 2014 | 10:29 am
    Officially, Google doesn’t use markup language when determining how a site will show up in search results, but the language shows up in a disproportionate number of search queries. Despite analytics firm Searchmetrics finding that only 0.3% of websites utilize markup language, Google says that nearly 33% of all search results display them. Schema might not help your site rank, but it is a powerful tool to make your page more attractive among those results, which will drive traffic. What Is Schema? Schema is an HTML markup language recognized by most major search engines as a way for…
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    eCommerce Consulting & Optimization by Trinity Insight » blog

  • Digital Bricks: The Future Of Retail Technology

    Jason Bauman
    24 Nov 2014 | 1:07 pm
    Smartphones completely change the way that customers shop.  According to Forrester, a research firm that tracks user behavior, 68% of customers will use their mobile device while in a store.  Despite this, most retailers are just now starting to build their digital experiences. Companies waiting for the technology to mature risk being left behind by their forward thinking competitors as consumers already show a distinct preference for stores that already feature in-store technology.  Among luxury apparel customers a surprising 66% surveyed said that they are more likely to shop with an…
  • Retailers find Opportunities in Overseas Marketplaces

    Jess Herbine
    19 Nov 2014 | 2:59 pm
    Searching across oceans for new sales. The development and maintenance of an e-commerce web platform is no simple task. Technical updates and the production of fresh content can be a drain on resources, while fighting with the competition for paid and organic ranking opportunities day in and day out can feel at times like an uphill battle. It is for these and many other reasons that larger retailers around the world are looking to globalize their consumer base, utilizing a multichannel strategy to best optimize ROI. In a recent article, Econsultancy called attention to Costco and Zara’s…
  • iBeacon: Coming to a Lord &Taylor Near You

    Katherine Pietrangelo
    19 Nov 2014 | 2:56 pm
    Will this holiday shopping season be the season of the iBeacon? With retailers such as Macy’s and Urban Outfitters expanding their usage of iBeacon technology, Lord & Taylor is tired of testing the waters and plans to make a commitment. After a recent and extremely successful iBeacon trail of 10 Lord & Taylor and Hudson’s Bay stores over the summer, Hudson’s Bay Co. will be expanding to all 50 of their US Lord & Taylor stores, and 90 of their Canadian Hudson’s Bay stores—all by the end of November, and just in time for the holiday shopping season. Engagement Unlike…
  • New Study Shows The Longer The Content, The Higher The Ranking

    Missy Steinberg
    18 Nov 2014 | 2:38 pm
    Want more eyes on your webpages? Give them more to read. According to Searchmetrics’ 2014 Ranking Factors Study, the average word count for articles published by 2014’s top 10 ranking sites on Google stands at 900 to 1,000. That’s about double the range of 2013’s highest ranked sites, which featured 500 to 600 words per article. Searchmetrics cites 975 as a prime word count target. Google may be leaning toward longform, but you’ll have to do more than spout out a 10-minute read to get rankings boost. According to Searchmetrics’ findings, the search engine is also giving…
  • Is Schema The Secret SERP Weapon?

    Jason Bauman
    18 Nov 2014 | 10:29 am
    Officially, Google doesn’t use markup language when determining how a site will show up in search results, but the language shows up in a disproportionate number of search queries. Despite analytics firm Searchmetrics finding that only 0.3% of websites utilize markup language, Google says that nearly 33% of all search results display them. Schema might not help your site rank, but it is a powerful tool to make your page more attractive among those results, which will drive traffic. What Is Schema? Schema is an HTML markup language recognized by most major search engines as a way for…
 
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    Customer Acquisition and Referral Marketing blog

  • Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)

    Visakan Veerasamy
    27 Nov 2014 | 11:40 am
    I’m writing this post very specifically  for my younger self, who had no idea what he was doing as a content marketer. I hope other content marketers find this useful. Here’s some real talk about what it’s actually like to do content marketing: First of all, you have limited resources. Let’s not sugarcoat that, because [...] The post Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make) appeared first on Customer Acquisition and Referral Marketing blog.
  • Dr. Robert Cialdini’s 6 Principles of Persuasion (Over 50+ Examples Inside!)

    Samuel Hum
    26 Nov 2014 | 8:18 am
    Over the past few weeks, we’ve explored the 6 principles of persuasion by Dr. Robert Cialdini, with more than 50 real-life marketing examples. Here’s a recap of how these 6 principles work, and how to use them in your own marketing strategy:   In many social situations, we pay back what we received from others. [...] The post Dr. Robert Cialdini’s 6 Principles of Persuasion (Over 50+ Examples Inside!) appeared first on Customer Acquisition and Referral Marketing blog.
  • Early Adopters Galore: 9 Referral Programs in Hardware Ecommerce

    Melissa Tsang
    25 Nov 2014 | 8:25 am
    It’s a good time to be a hardware entrepreneur. Crowdfunding platforms like Kickstarter help you validate an idea before building it – which matters to hardware because gadgets can be costly to build. And hardware projects are feeling the love – the top 443 projects on Kickstarter and Indiegogo (of all time) raised a total [...] The post Early Adopters Galore: 9 Referral Programs in Hardware Ecommerce appeared first on Customer Acquisition and Referral Marketing blog.
  • Demystifying Word-of-Mouth (Part 3) – Why Customers Act on Referrals [Slideshare]

    Jon Tan
    24 Nov 2014 | 11:53 am
    Here at ReferralCandy, we’re advocates of the power of word of mouth in acquiring new customers. We also believe it could be more effectively utilised with an understanding of how it works. We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of [...] The post Demystifying Word-of-Mouth (Part 3) – Why Customers Act on Referrals [Slideshare] appeared first on Customer Acquisition and Referral Marketing blog.
  • Hurry, While Stocks Last: 13 Examples of the Scarcity Principle Used in Marketing

    Samuel Hum
    21 Nov 2014 | 8:03 am
    In this post, we’ll be finishing up our Dr. Cialdini’s ‘Principles of Persuasion’ series with the Scarcity principle. The Scarcity Principle: People attach more value to things that are few in quantity. This principle can be commonly used in two broad methods: Limited-number - Item is in short supply and won’t be available once it runs out. Deadline [...] The post Hurry, While Stocks Last: 13 Examples of the Scarcity Principle Used in Marketing appeared first on Customer Acquisition and Referral Marketing blog.
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    Ecommerce Platforms

  • Remarketing & Retargeting – Best Practices for Ecommerce Site Owners

    Catalin Zorzini
    27 Nov 2014 | 4:00 am
    On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors. Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website? And while an average store owner will stop at wishing, the smart ones will go and do something about it. Something like following up these visitors with customized ads and offers, everywhere they go on the World Wide Web. Sounds cool? That’s retargeting for you. It allows you to engage…
  • 5 Tips to Improve Black Friday and Cyber Monday Sales

    Catalin Zorzini
    26 Nov 2014 | 4:10 am
    Black Friday and Cyber Monday are perhaps the busiest shopping days in the United States, there are many ways in which you can take advantage of these two days, and I do not only mean in terms of getting your christmas shopping done, however ecommerce owners can also do a lot to improve their Black Friday and Cyber Monday sales. In this article I will look at five tips to improving your sales over the Thanksgiving weekend. Offer Black Friday & Cyber Monday Discounts This one might seem really obvious, but you would be surprised how many online stores miss out on great sales because they…
  • Shopify and You 2.0 eBook Review

    Catalin Zorzini
    25 Nov 2014 | 4:14 am
    Shopif and You 2.0 is the second edition of a comprehensive eBook guide for Shopify – the leading and most popular online storefront platforms today. Written by Thomas Holmes – a seasoned Shopify user, this 315 page PDF eBook will probably tell and teach you more about this ecommerce platform than what you ever wanted to know. Those of you who are not familiar with Shopify but familiar with the workings of the popular WordPress Content Management System (CMS) and blogging software will readily get a handle on in by knowing that Shopify is to eCommerce and online store creation what…
  • The Ultimate Volusion Ecommerce Review 2014 – Updated November 2014

    Catalin Zorzini
    21 Nov 2014 | 8:30 am
    Updated October 28th, 2014 The review below was originally published July 23, 2014. Since then Volusion have made some changes to their platform, and therefore we have decided to revisit the site and update our review. — Introduction Volusion was founded in Austin, Texas, by Kevin Sproles, and has been in business since 1999. They provide a fully cloud-based ecommerce shopping platform. The company offers all the basic functions needed to operate your own online store, as well as some features that set them apart from their main competitors. Famous clients include companies such as Intel,…
  • Best Ecommerce Themes of 2014

    Catalin Zorzini
    19 Nov 2014 | 4:00 am
    When you put your products out there, you have to have your targeted audience in mind and to make sure your theme suits the niche. Look for a design that showcases your products, but it’s easy to navigate, simple to shop around and is responsive. Most of the following ecommerce themes will work perfectly for any store and some of them are more targeted, so choose the one that fits your products best. The Stylist The Stylist is a responsive, highly customizable and easy to use ecommerce theme. The guys from Obox focused on creating a widgetized page builder that eliminates a lot of…
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    MartMobi official blog

  • Boost your Mobile Sales with Smart Email Marketing and Mobile Optimized Website

    27 Nov 2014 | 9:01 am
    With most of the consumers on the go daily, the growth of the mobile web and increasing smartphone penetration has been a big boon to ecommerce stores. Shoppers can now research, explore and shop from anywhere and anytime they want. But with increasing competition, it is very important for any store to get shoppers to come back to their stores for repeated purchases. How can this be achieved? The answer to this problem is Email Marketing and Mobile Optimized Websites. Email is one of the most if not the most powerful marketing channels when it comes to driving ecommerce sales. According to…
  • Tablet Shopping versus Mobile Shopping

    21 Nov 2014 | 3:05 am
    There has been an unprecedented rise in the popularity of mobile shopping. Tablets and Smartphones are playing a very important role in the current growth of the mobile commerce space. Shoppers are using their Smartphones and tablets to research products, read reviews and to buy them. Shopping patterns and experiences differ a lot between Smartphone and tablet users, so stores must build their mobile strategy considering the two groups separately. Forrester says that US mobile and tablet commerce will reach $293B by 2018, a whopping 54% of total US E-commerce sales, and using one-size fits…
  • A Merchant's Guide to Shopify's New Responsive Checkout

    17 Nov 2014 | 11:09 am
    If you didn’t get a chance to check out the Shopify blog in the last few weeks, then we would like to get you up to speed regarding some exciting updates you will find in Shopify’s core offering. Let us introduce you to Shopify’s new Responsive Checkout. Online shoppers are increasingly using multiple devices to purchase products. A recent report published by MarketLive says that mobile traffic to e-commerce sites grew by more than 62% and revenue grew 141%. Tablet revenue and traffic grew by 20%. Even though there has been an increase in smartphone and tablet usage, conversions dropped…
  • 10 Easy Fixes to Reduce Shopping Cart Abandonment

    11 Nov 2014 | 5:27 am
    Abandoned shopping carts are arguably the worst nightmare to any ecommerce merchant. According to Business Insider, lost sales through abandoned shopping carts will amount to an eye-popping $4 trillion this year, driven by the 70% of transactions that are abandoned by online shoppers. Even more mind-boggling is the fact that most of the reasons why shopping carts are abandoned are within the control of the merchant. Of the 14 reasons listed above, a merchant can fix at least nine by just tinkering with the website experience: 1. Don’t spring surprises Be upfront about the cost of the…
  • 3dCart Merchants can now Tap Mobile Customers

    30 Oct 2014 | 7:17 am
    MartMobi, the platform that powers mobile storefronts for online stores across the world, is now available for 3dcart merchants. With this integration, MartMobi is now available to another 15,000 3dcart merchants, in addition to the 400,000 it already supports across platforms such as Shopify, BigCommerce, Yahoo, Volusion and Magento. Online stores built on the 3dcart platform can now get beautiful looking and conversion driven mobile , tablet websites and Native iOS, Android Apps in less than 2 days. The onboarding takes about 20 minutes and requires absolutely no coding. “We are…
 
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    Holiday Gifts Headquarters

  • Black Friday Friday Deals from Retailers

    HolidayGiftsHQ
    26 Nov 2014 | 9:48 am
    Best Black Friday Deals Tervis Tumblr: 25% Off Every Order! Receive 25% off all orders on 11/27 - 11/28 only at http://Tervis.com with code GRAVY. http://goo.gl/Fe6SyV Seattle Luxe: 30% off all Mirrors BLACK FRIDAY DEAL! 30% OFF all Mirrors at SeattleLuxe with coupon MIRROR30 good till 12/2/14. http://goo.gl/qjYugT 30% off all Flameless Candles BLACK FRIDAY DEAL! 30% OFF all Flameless Candles at SeattleLuxe with coupon CANDLE30. Good from 11/25/14 to 12/2/14. - http://goo.gl/3TJbN1 Vitamin Shoppe: Pre-BF Day #6: 25% off Emergen-C, Megafood & Nutiva at VitaminShoppe.com! Offer valid…
  • Black Friday Deal – Gymboree

    HolidayGiftsHQ
    26 Nov 2014 | 9:37 am
    Offer: Online only, get 50% off everything plus free shipping at Gymboree Valid: For a limited time. While supplies last. Link to get the discount ----->: Online only, get 50% off everything plus free shipping at Gymboree   The post Black Friday Deal – Gymboree appeared first on Holiday Gifts Headquarters.
  • Black Friday 2014 Sale Predictions

    HolidayGiftsHQ
    22 Nov 2014 | 7:39 pm
    Each October and November, customers all over the place begin hunting down the best places for Black Friday bargains. Not long from now there will be numerous incredible items and great prices.  This black friday is highly anticipated and here are the absolute best forecasts for Black Friday 2014. The General Forecast Black Friday is probably going to begin long before the Friday after Thanksgiving.  This year, expect to see stores advertising their Black Friday sales during the week leading up to Black Friday.  In fact, some retailers are already jumping on the Black Friday bandwagon…
  • When Is Christmas This Year?

    HolidayGiftsHQ
    22 Nov 2014 | 7:12 pm
    Do you need to know what day Christmas falls on this year? Here's a quick reference chart that will display what day of the week that Christmas is celebrated from the years of 2012 - 2017. Christmas falls on December 25th each year. Year Christmas Dates 2012 Tuesday, December 25 2013 Wednesday, December 25 2014 Thursday, December 25 2015 Friday, December 25 2016 Sunday, December 25 2017 Monday, December 25   The post When Is Christmas This Year? appeared first on Holiday Gifts Headquarters.
  • The Mayflower Compact

    HolidayGiftsHQ
    21 Nov 2014 | 6:50 pm
    The Mayflower Compact is a written agreement composed by a consensus of the new Settlers arriving at New Plymouth in November of 1620. They had traveled across the ocean on the ship Mayflower which was anchored in what is now Provincetown Harbor near Cape Cod, Massachusetts.  The original Mayflower Compact has been lost, perhaps falling victim to Revolutionary War looting.  The text was first published in London in 1622 in A Relation or Journal of the Beginning and Proceeding of the English Plantation Settled at Plymouth in New England.  A copy of it is found in William Bradford's…
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    Mobify > Blog

  • Are the Buttons on Your Mobile Commerce Website Right-Sized for Trust?

    Luke Starbuck
    3 Nov 2014 | 10:00 am
    One reason customers abandon checkout on their mobile devices is that pinching and zooming to click on small buttons is just too much work. The need for these extra gestures undermines their confidence that they’ve selected the options they want. This kind of anxiety during checkout is too much—it will stop customers in their tracks. You might be thinking that your desktop website will render just fine on mobile devices because customers can resize elements to fit the smaller screen. Unfortunately, this is a costly (and all-too-common) misstep when thinking about mobile commerce…
  • How to Use Storyboards to Enrich Buyer Personas and Improve the E-Commerce Customer Experience

    Luke Starbuck
    30 Oct 2014 | 10:00 am
    Make no mistake about it – representing customers in e-commerce marketing planning is hard. There’s a lot to consider. For example, what are their objectives? What are their biases and preferences? What are their typical journeys through your website? Where do they source product information and who influences their purchase decision? These are just a few of the questions you need to continually ask. So it’s likely that at one point or another, you’ve used a “proxy” or a “pencil sketch” of your target buyers. Whether it’s “Amy”…
  • If Your Checkout Hesitates, So Will Your Customers. Don’t Risk It.

    Luke Starbuck
    29 Oct 2014 | 10:00 am
    As one of the people in charge of your company’s mobile website, performance is probably a constant thorn in your side. You get the importance: You shop on mobile too. No website loads fast enough. So you know from experience that if it’s too hard to go through checkout, customers will get sick of waiting for the page to load or frustrated from tapping again to reload. Those who give up might never return. In fact, a slow checkout process is the number one reason why nearly half of customers (46%) say they won’t return to a site. On mobile, the stakes are higher of course.
  • How Deep Linking Can Unify Your E-Commerce Strategy

    Luke Starbuck
    28 Oct 2014 | 10:00 am
    As new ways to reach customers become more viable, retailers need to think holistically about their e-commerce environment. This means connecting the dots among websites and apps. At a strategic level, it’s always important to employ a web-first approach because your website is likely to be a prospective customer’s first impression of your business. So your first order of business is to provide a phenomenal customer experience through that website, regardless of the platform or device a customer may use. But don’t stop there. Mobile apps can augment your strategy and act as…
  • 4 Easy Steps to Increase Tablet Conversion

    Luke Starbuck
    27 Oct 2014 | 10:00 am
    Tablet conversion rates are nearly always significantly higher than smartphone conversion rates. Understanding some of the usage differences between tablets and smartphones will help you adjust your e-commerce environment to encourage tablet use for shopping. According to research people tend to use tablets in different circumstances and locations than they use smartphones. Peak tablet usage is from 5 pm until 9 pm, and most people use them at home. Smartphones are grabbed first thing in the morning and used on the go, peaking during business hours. Essentially, consumers have a different…
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    Creating A Website Today

  • Bigcommerce Website Builder Info: Visual

    Christopher Pontine
    21 Nov 2014 | 8:49 am
    You might be personally debating on using Bigcommerce for your ecommerce website builder.  I don't blame you, and in fact they probably don't either.  You personally should look around and see the different options to get a feel in which one holds the best features and potential for you.Also, I don't know about you, but for me I love to see a few options cause it makes me feel better about selecting the option I do.  Check out the Bigcommerce info-graphic below to learn more about it.Key Features I Picked Out About Bigcommerce:* 50,000 Bigcommerce Clients * 89% Growth In…
  • Get To Know The Owner From Website Babble A Bit

    Christopher Pontine
    13 Nov 2014 | 8:36 am
    Hey everyone, if your reading this you may have already been to the forum website babble and saw Lisa hanging out in some discussion.  If you haven't Lisa is the owner of website babble, which I personally really enjoy because of all the topics it covers for anybody with a website or creating a website.So I thought it would be fun to just go ahead and reach out to her and ask her a few questions in regards to the website and see what she has to say.  Also, this should give you a feel of what she thinks in regards to the forum and what it has to offer and more.Q: When did you start…
  • 15 Facts About ECommerce That'll Keep You Up At Night

    Christopher Pontine
    7 Nov 2014 | 8:55 am
    When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services and so forth. E-commerce involves a lot more strategy from a marketer's point of view.Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics.While it's still a relatively new technology and form of sales, e-commerce can provide you with a steady amount of income, and if you are a small or major retailer with…
  • The Best eCommerce Website Builders To Try Today

    Christopher Pontine
    16 Oct 2014 | 8:29 am
    The best eCommerce website builders To TestHaving trouble deciding what is the best eCommerce website builder to try?  Yup, I don't blame you.  These eCommerce website builders are going to be the ones that you will want to try out to create your ecommerce website store no matter what.  Hands down these are going to be the leaders for the ecommerce industry.  All  of these are going to have the tools you need to try, and as well  take the headache out of coding and other exhausting things you would have to read up on.Let's go ahead and look at each one and some…
  • Are You Using Colors Correctly On Your Website?

    Christopher Pontine
    30 Sep 2014 | 3:28 pm
    Consider Your Colors WiselyWebsites often look at color for the sole purpose of triggering a response from visitors.  Of course, everyone has their favorite colors that they gravitate to whether they realize it or not.However, a skilled web designer also understands how important color is for the site. Colors can signify all kinds of meanings that make users gravitate towards certain products and services found on your site. Good color choices take careful planning, and when done correctly, they can influence how visitors interpret what they're seeing when they view your site.Colors mean…
 
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    Unbxd | Unbxd

  • Customer Spotlight: Pura Vida Bracelets

    Kriti Sarda
    25 Nov 2014 | 9:42 am
    At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights Puravidabracelets.com, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. Puravidabracelets.com was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place.
  • Ebook : The Ultimate Guide to Ecommerce Conversion Optimization

    Kriti Sarda
    20 Nov 2014 | 5:49 am
    The biggest reason website visitors leave without completing a purchase isn’t because they weren’t interested in buying, it’s because they got distracted or frustrated at some point in the process. By simplifying the purchase process, you can take away those barriers that keep visitors from converting. Getting a double-digit revenue lift from your conversion optimization efforts requires a thorough understanding of dynamics behind a successful shopping experience and your conversion funnel. It is imperative to optimize the entire shopping experience for your visitors, right from the…
  • [Infographic] Personalizing The Online Customer Journey

    Kriti Sarda
    14 Nov 2014 | 2:53 am
    Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important…
  • 6 Must-Haves to Stop Losing Your Customers’ Attention

    Melissa Tsang
    27 Oct 2014 | 4:37 am
    The following is a guest post by Melissa Tsang from ReferralCandy. A successful and enjoyable shopping experience doesn’t just come at the point of sale. Shopping strategy can be different for different customers. Some people hunt for bargains or the perfect shoe, others want latest items. Knowing how to engage customers, with all their varied tastes and preferences, is the challenge that all business face. The longer you can keep your potential customers on your site, the likelier they are to buy. These graphs and numbers from SumAll illustrate this well. Customers spend an average of…
  • Coming soon: Unbxd’s Recommendations Magento Extension

    Varun Arasu
    25 Sep 2014 | 12:57 pm
    A little while ago, we launched our Shopify Recommendations App which has seen more than 250 installs to date. Our Shopify customers seem incredibly satisfied with our product and we are seeing newer sign ups everyday. Riding high on the app’s popularity, this time around, we’ve decided to launch a recommendations extension for Magento. There’s already a buzz surrounding the extension and we’ve seen quite bit of interest shown by many Magento based sites. Here are a few ways our Magento extension can enhance the shopping experience of your visitors and improve your Magento site…
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